Podcast appearances and mentions of gordon mckernan

In hour two of After Further Review, Matt visits with Gordon McKernan for two segments to talk NIL. LSU WR Kyren Lacy joins the show to discuss the early part of the season, Brian Kelly and more. Musso wraps the hour with Tigers in the Pros.

Welcome to episode 239 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chad Celi.   Chad, a two-time bestselling author, has garnered national attention with appearances on NBC's Today Show and features in Forbes Magazine. He founded a marketing agency grounded in the principles of the renowned marketing consultant Jay Abraham, who has experience in over 119 different industries. After successfully selling his agency a few years ago, Chad now exclusively works with personal injury law firms under the brand ChadGPT, providing AI and alternative marketing ideas. He is dedicated to combating boredom in law firm marketing, with a client list that includes notable personal injury attorneys such as Mike Morse, Darryl Isaacs, Gordon McKernan, James Scott Farrin, Richard Harris, Scott Monge, and Jacoby & Meyers.   What you'll learn about in this episode:   1. Take Away:     * Subtopic     * Subtopic 2. Take Away:     * Subtopic     * Subtopic 3. Take Away:     * Subtopic     * Subtopic 4. Take Away:     * Subtopic     * Subtopic 5. Take Away:     * Subtopic     * Subtopic   Resources:  http://www.chadgpt.law/ https://www.linkedin.com/in/444chadceli/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

A Baton Rouge Native, and LSU & Southern Alum, Johanna Fini has had a passion for the law and helping others in the community, since childhood. While ambitiously rising from a receptionist position to Associate Attorney at Gordon Mckernan, in a decade's time, her next objective was in the making. ‍ The determination for a  more self fulfilling direction regarding her passions, resulted in her very own law practice.  This new aspiration & direction are her own genuine hopes to better serve the community, and to provide a more personalized/concierge class of service to her clients. At the end of the day, “Helping others is what I do, and love”.

We share an interview with UNC Asheville Forward Drew Pember. Drew shares his POV on life as a student-athlete, NIL opportunities, and more.We cover the Ivy League's assertion that athlete unionization would undermine academic goals, the launch of the Nickel City Collective and Two Rivers Trust, the Wisconsin High School Athletic Association's rejection of NIL rights for high school athletes, and the latest proposed Federal legislation related to international athletes.We talk about our favorite nillies including FedEx's support of University of Memphis athletes and Gordon McKernan's deal with Aneesha Morrow.To learn more about our Nillie platform, visit nillie.io or email contact@victreefi.com. To learn more about our Framework platform, visit frameworknil.com. - - - - - - - - - -Name Image Likeness is produced and edited by Palm Tree Pod Co. 

In the second hour of After Further Review, Matt extends his preview of the LSU Baseball team's upcoming series against Tennessee, delving deeper into the matchups and storylines to watch. As anticipation builds for the highly anticipated series, Matt provides further analysis and predictions, offering insights into the key factors that may determine the outcome of the games.Gordon McKernan makes a guest appearance on the show to discuss the topic of Name, Image, and Likeness (NIL) in college athletics. McKernan offers his perspective on the evolving landscape of NIL regulations and the impact on student-athletes, universities, and the broader sports industry. Matt engages in a thought-provoking conversation with McKernan, exploring the implications of NIL for LSU and the wider collegiate sports community.The focus then shifts to Darah Haidet and Carley Fuller, who join Gordon McKernan to discuss an upcoming Girls on the Run event. The segment highlights the importance of empowering young girls through sports and physical activity, promoting health, confidence, and self-esteem. Matt participates in the discussion, underscoring the significance of initiatives like Girls on the Run in fostering positive youth development and community engagement.As the hour nears its conclusion, Musso takes the spotlight to provide an update on LSU alumni competing in professional sports. Musso's segment, Tigers in the Pros, offers insights into the performances and achievements of former LSU athletes across various sports leagues. Matt and Musso engage in a lively exchange, discussing standout performances, noteworthy accomplishments, and the ongoing success of LSU's athletic alumni on the professional stage.Throughout the hour, After Further Review continues to deliver compelling content and engaging discussions on a diverse range of topics, from college baseball and NIL regulations to youth empowerment and professional sports updates. Matt and his guests provide valuable insights and perspectives, keeping listeners informed and entertained with their expert analysis and thoughtful commentary.

In hour three of After Further Review, Matt sits down with Gordon McKernan to discuss the state of NIL at LSU. Musso tries his hand at Pluckers Trivia. Otter Locks wraps the show.

Brad Duncan is a friend of ours, and regular at Anthony Ranaudo's collectible store in Perkins Rowe, Cards and Culture.Brad does freelance sneaker art for many names you would likely recognize such as Brian Kelly, Gordon McKernan, Alex Bregman, Jack Bech, and more. He talks about how he was commissioned for an order of 70 original pairs of Air Jordan's for the Gordon McKernan law firm, how he was selected to create Joe Burrow's cleats for the Bengals Monday Night Football game against the Jacksonville Jaguars, last night, for the "My Cause, My Cleats" game; before Burrow's injury. However, one of my favorite parts of this conversation is when Brad tells the authentic story of how this hobby came to fruition with a story about his children.We hope yall enjoy this one as much as we did!

In hour two of After Further Review, Matt updates the latest with conference realignment as the Big Ten is officially exploring expansion with Oregon and Washington. Julian Council joins the show to update Panthers training camp. Gordon McKernan stops by the studio. Musso wraps the hour with Tigers in the Pros.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5591967/advertisement

Gordon McKernan kicks off the last hour with us. He is telling us about his trip to Omaha and buyingn 8,888 jello shots. Todd Walker joins us in the next segment to talk about Dylan Crews and the team as a whole. How do the Tigers get a repeat? We discuss that as well, and wrap up the show with Otter Locks.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5591967/advertisement

Special Guest: Gordon McKernan, owner of Louisiana-based Gordon McKernan Injury Attorneys, LLCMatt Moscona, award-winning sports radio personality and Jonathan Pixley, VP of Athletic Operations for Matchpoint Connection explore the brand new and rapidly changing world of Name, Image & Likeness (NIL) marketing in college sports.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5634817/advertisement

https://youtu.be/TBq6r0LiCoUJoin LaTangela as she chats with Gordon McKernan on the #TanLine Congratulations to the Lady Tigers on earning the title of NATIONAL CHAMPIONS! So many student athletes raise the bar and continuously rise to the occasion. We're chatting with Gordon on why it is so important to give back and what inspired him to show support by entering the space of NIL deals with these brilliant student athletes. Watch full interview HERE *********************************************************************************************   NEW MUSIC ALERT NEVER KNEW - LaTangela Fay NEW BOOK ALERT P.O.O.F. (Power Over Obstacles Forever) - LaTangela Fay Sherman ************************************************************************************ THE LATANGELA SHOW RADIO -  WEMX- Baton Rouge, La. Mon-Fri 10a.m.-3p.m.CST TV - WLFT - Baton Rouge, La. KGLA  - New Orleans, La. The Louisiana Film Channel YouTube - #LaTangelaFay Podcast - ALL digital platforms www.LaTangela.comSee omnystudio.com/listener for privacy information.

Special Guest: Taylor O'Brien, Video Content Creator and Videographer for Gordon McKernan Injury Attorneys & the "G-Team" of athletes & coaches with NIL deals with Gordon McKernan. Matt Moscona, award-winning sports radio personality and Jonathan Pixley, VP of Athletic Operations for Matchpoint Connection explore the brand new and rapidly changing world of Name, Image & Likeness (NIL) marketing in college sports.

The Godfather of LSU NIL Gordon Mckernan joins us live in studio to give us an update on everything NIL! He also gives us some insight on how he structures his contracts and the way that he continues to evolve in the ever changing world of NIL! LSU held its First Pitch banquet on Sunday and the turnout was amazing! Head Coach Jay Johnson understands the pressure that his team is under holding that unanimous #1 spot but the Tigers eem up for the challenge and ready to compete for a national title in year 2 under Johnson! Brian Kelly and co have done numbers in the transfer portal and they got better when Oregon State transfer linebacker Omar Speights announced he would join the Tigers in the spring! The senior linebacker had over 300 career tackles and 40 starts in 4 seasons with the Beavers! Brian Kelly contnues to rebuild the LSU roster and fill the holes!

Cajuns ROLL over the Eagles of Georgia Southern, get to 5-5 on the season and keep bowl possibilities alive! The Boys talk about it all, including POA, Stunt Dogs, MeganLOSINGMoney, stadium renovations, Des as a play caller, attendance (briefly), the continued improvement the offensive line, special teams' big night and even a visit from Twitter famous, @CFBCampustour. As always, fans give feedback and questions. Oh, and we even talked about the game this time! Stats and all. (Special thanks again to the team at Gordon McKernan for supplying tickets for our giveaway Thursday night!)For full video of this episode, follow us on these platforms: YouTube | Twitter | Facebook | Twitch | Instagram | TikToc

In HOUR ONE of OTB, it's a football Friday!Gordon McKernan joins the show, and we continue to look ahead to LSU-Arkansas tomorrow from Fayetteville!

In hour two of After Further Review, Matt lays out LSU's path to Atlanta and even a potential College Football Playoff berth. Cole Cubelic joins in his weekly spot to talk SEC Football. Gordon McKernan joins the show to talk NIL.

IAC x Spotify: https://open.spotify.com/user/isd6udf2ge8jixu9jmdvy7g22?si=lbVsX8nGR4GDU8S76ZjAXA&nd=1 Hot Girl Summer is a social media phenomenon, but what happens when you take the very idea of being "hot" and run with it? Lauren Lane explains what being a #HotGirl is, why she made the move, and how it has affected her life. She also chats about living in Europe for a year and working for the very famous Louisiana lawyer, Gordon McKernan.Twitters:  @IfAnyoneCares_  @RileyJamesIAC   Instagram: @RileyJamesIAC @LaurenLameArt: Spencer Ware (@spencerwarecreative)Music: All Good Folks and IAC Productions Music from Uppbeat (free for Creators!):https://uppbeat.io/t/all-good-folks/summertime-jamLicense code: I2TIWBIRPGF4Z3VY 

Building a brand is something that is important for each and every business owner. The argument could be made that every person needs to be aware of their own personal brand image and what that says for the people you meet or encounter. Making your company into a mega brand is something that companies hold as a far off dream of one day being able to achieve. Imagine seeing yourself on a billboard or in a TV show commercial. What would you be doing, who would you be representing, how would people think of you after seeing that piece of media. This week we had the pleasure of sitting down with Baton Rouge's billboard man himself, Gordon McKernan. While people may think of him as the billboard lawyer, he is truly doing amazing things in the community to give back and retain people in our state. Following in his father's footsteps Gordon set out to be a trial lawyer in the courtroom. After realizing that he needed to grow the brand beyond word of mouth, he took to the skies above the roadway and started getting his name image and likeness out there for people to think of him as a household name. Fast forward 20+ years and he has over 200 employees within the state of Louisiana and is devoting more of his time on making great lawyers that provide the best service for their clients. Oh, and he has a swag room in his office! Thank you for your continued support of the show, we truly appreciate your continued support and making this possible! We'd be forever grateful if you shared the show with your friends so we are able to reach even more people to share these stories with. Sponsors: Raising Cane's Chicken Fingers, Falaya Real Estate, Mercedes-Benz of Baton Rouge, Horizon Financial Group, Mallard Bay Outdoors & Gov't Taco Vodcast Website: https://thepattygshow.com/ Gordon McKernan Injury Attorneys: https://www.getgordon.com/ --- Send in a voice message: https://anchor.fm/pattygshow/message Support this podcast: https://anchor.fm/pattygshow/support

Join LaTangela for another round of #RandomResearch Would you like a four day work week? There's a new pilot program in the U.K. that could land us in a good space of seeing that model across the United States! Elon Musk might back out of his deal and log off twitter for good... Chat with Gordon McKernan of Gordon McKernan Injury Attorneys on the #TanLine Sure, we know him from the billboards, television and buses going by... Get the #InsideScoop on where he finds his inspiration, keeps integrity and serves the community. WATCH HERE Get details on our partnership #GordonGives & #TanCares HERE ***************************************************************************************** NEW MUSIC ALERT NEVER KNEW - LaTangela Fay NEW BOOK ALERT P.O.O.F. (Power Over Obstacles Forever) - LaTangela Fay Sherman ************************************************************************************ THE LATANGELA SHOW RADIO - WEMX- Baton Rouge, La. Mon-Fri 10a.m.-3p.m.CST KTCS - Beaumont, Tx. Mon-Fri 10a.m.-3p.m.CST TV - WLFT - Baton Rouge, La. KGLA - New Orleans, La. The Louisiana Film Channel YouTube - #LaTangelaFay Podcast - ALL digital platforms www.LaTangela.comSee omnystudio.com/listener for privacy information.

During this episode, we speak with Gordon McKernan about the NIL deals his company, Gordon McKernan Injury Attorneys, has initiated in the state of Louisiana. Gordon McKernan Injury Attorneys is a leader in NIL endorsement deals for student-athletes in the state of Louisiana. Gordon describes the terms and expectations of the endorsement deals his company has initiated with student-athletes, the typical length of an endorsement deal, and the statistics the company considers before signing with an athlete.He also describes how businesses can benefit from partnering with student-athletes and provides tips to other business owners regarding how to initiate a NIL deal. He notes that businesses can start by contacting athletic programs to receive guidance. To learn more about our Nillie platform, visit nillie.io or email contact@victreefi.com.In This Episode: VicTreeFi on Instagram | Facebook | LinkedIn | Website Name Image Likeness: Instagram Gordon McKernan

In hour three of After Further Review, Matt is joined by Gordon McKernan to discuss how the NCAA NIL guidelines impact the LSU Collective. Matt reacts to Sony Michel signing with the Dolphins and the terms of Tyrann Mathiue's deal with the Saints. We wrap the show with Otter Locks and What We Learned.

Happy Tuesday! Big news in the NFL and south Louisiana yesterday as the New Orleans Saints were reportedly in talks to sign former LSU and New Orleans native, DB Tyrann Mathieu. On Tuesday morning those talks became official and Louisiana's favorite football son is coming home! Ross Dellenger of Sports Illustrated released his latest article about NIL in college football, highlighted in the article was LSU WR Kayshon Boutte and LSU alumni and super lawyer Gordon Mckernan and the deal they struck to keep the star WR in Baton Rouge. ESPN's Mike Triplett joins the show to discuss the Saints move to bring Tyrann Mathieu home to New Orleans and post-draft analysis after the Saints had a nice draft last week! And MORE!! 

The SEC Network's Chris Doering joins Matt to start hour three. We preview tonight's National Championship between Alabama and LSU. Baton Rouge attorney Gordon McKernan and LSU WR Kayshon Boutte join Matt to talk their new NIL deal. We wrap the show with Otter Locks and What We Learned.   The post AFR 1-10-2022 Hour 3 | Gordon McKernan & Kayshon Boutte appeared first on 1045 ESPN.

Baton Rouge attorney Gordon McKernan and LSU WR Kayshon Boutte join Matt to talk their new NIL deal. The post Gordon McKernan & Kayshon Boutte talk their new NIL deal appeared first on 1045 ESPN.

Chris Dreyer is the founder and CEO of Rankings.io which is an agency specializing in SEO for personal injury law firms. Chris believes in being super niched in order to be successful for his clients. He says it takes extreme focus to deliver great SEO results and therefore his agency does not offer any other services or work with clients outside the legal industry. Chris is on the show to talk about how he's grown his agency beyond the first million and is now looking at an 8-figure revenue. 3 Golden Nuggets What got you to 7-figures won't get you to 8-figures. Referrals aren't scalable. Realizing this, Chris focuseds on marketing and has an employee dedicated to marketing for the agency, rather than just relying on referrals. Revenue doesn't mean anything if you're not profitable. As the agency revenue grew, so did expenses netting the same profit. Chris implemented the principles of Profit First and the agency's profitability has improved because of it. Get and keep the right people in the right seats. Whatever work is being done in-house, constantly evaluate whether those team members are actually contributing to the bottom line or causing a financial leakage. Sponsors and Resources Oribi: Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out Oribi.io/smartagency for a free trial. Plus when you sign up for Oribi get 20% off the first three months with promo code: Smart Agency Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM   How Did One Digital Agency Grow to 8-Figures? Jason: [00:00:00] On this episode, I bring back a repeat guest, friend, member, client on the Masterclass, and we're going to talk about how he went from a million in revenue all the way up to eight figures in the past couple of years. And we go over all kinds of really amazing stuff. So I think you're really going to love this episode and let's get into it. Hey Chris, welcome back on the show. Chris: [00:00:30] Yeah, thanks for having me, Jason. Jason: [00:00:31] Yeah. I'm excited to have you back on. It's been a while since you've been on the podcast. Obviously, we chat all the time in the mastermind and back and forth about Star Wars and all goofy stuff. But for the people that haven't listened to the first episode, tell us who you are and what do you do? Chris: [00:00:49] Yeah, my name's Chris Dreyer. I am the CEO of Rankings.io. We own a personal injury law firm SEO agency. So very hyper niche, both horizontally and vertically, and yeah, just excited to be here and happy to discuss it. Jason: [00:01:05] Yeah. So last time you were on, you were just kind of cresting the million in revenue, and now you're a much further, so kind of take us through that journey a little bit about where you're at now and what are some key things that kind of looking back of going I wish I knew this time and I could have even gotten to your level now faster. Chris: [00:01:30] That's a great question. That's also a really loaded question. Jason, still try to talk about all the areas. I feel like I had my white belt and then I put on, I don't know the jujitsu levels, but I felt like I had my white belt and then you kind of get your brown or whatever the next level is at a million. And I think, you know, we're, we're approaching that. I don't even know that I would say black belt, but. Yeah, we're probably on target for our goal. This year is $9 million, stretch 10. And so it's, it's been a huge change across the entire company. I feel like we have a real business now. I think the difference is when you go to that million mark. The owner can wear a whole bunch of hats and really hustle and get to that million mark and just fill, you know, use their, their sphere of influence and kind of depend upon referrals and get there. But I think that you actually have to do marketing, have to generate your own brand, your own inbound leads to really transition towards that, that eight-figure mark. There are, if you think about the main components of a business, so you've got finance, you've got marketing, you've got sales and you've got operations. Finance wise. We implemented Profit First because I found out the hard way. I took my licks. The first three or four years of my business, we kept growing a hundred percent, but my revenue wasn't increasing now, it was investing back in the business. But for me, it was becoming more stressful in those times. I'm like, well, why do I need a $2 million business when I'm making the exact same? So I had to learn how to be financially healthy. And as we grew, also, our profitability would grow. That was a big one. It took some time. Anyone that's read the book Profit First, it's this lean mentality of working off of less and considering profit. And when you're don't have any profit to create those percentages, it takes a lot of work. So I would say that was a big learning lesson. The second on marketing again, we were depending upon referrals, our entire staff. I think I had one marketing individual and. Which is funny. We still have one marketing individual, but our marketing spend's way higher because we used strategic partners, but everyone was centered around operations and doing great work. And that helped us get referrals from our clients and helped us build to that seven-figure mark. But continuing off of that, it's feast or famine on referrals, which I know you've talked about. Jason: [00:04:02] But I like the way that you do referrals. And I love that, you know, at the experience you were like, I want to call you out, Jason, about referrals. Cause you know, I always joke with people. And I'm serious about referrals aren't scalable if you're waiting for them. But the way that you do referrals is you're not waiting for them. You're giving ammo and you're building strategic partnerships where that is scalable and you've built an amazing business from that. Chris: [00:04:31] Right, right. But yeah, we kind of joke back and forth. You and I, and. Basically is anytime you put attention towards something and you're intentional, it can create something and activates it. So we, after reading Chet Holmes book, the Ultimate Sales Machine, where he talks about his dream 100 clientele list. I'm like, well, what if we did our dream 100 referral partners and were because we were so niched that there were a lot of services that our clients needed though, that we didn't provide. So I went and sought out individuals that we were trying to find and identify the best Facebook ads individual, the best pay-per-click the best, everything, video production, the services that our clients needed and really develop those intentional relationships. So that, that really was very powerful. I think a lot of people have a scarcity mindset when it comes to competition in air quotes. When in reality, there's a lot of abundances. There's a lot of opportunity and you can actually have this rising tide type of effect, where we refer a PPC company, PPC leads, and maybe they don't do SEO and they can refer us SEO leads. So it's, there's some mutual benefits there. Jason: [00:05:43] Yeah, I love that. I mean, yeah, that's something I wish I did better at the first agency because I was just trying to murder everyone. If you had agency in your title, like, you know, you were my enemy and I felt like you were trying to take from me. But I liked how, you know, after I sold, I realized seeing a lot of what you do and what other members do and all that. About how that's has helped you and just also seeing how much work is actually out there and only taking on that perfect work that you look for is really big. In switching focus a little bit. I think too, one of the main things that really changed a lot for you. I remember lots of conversations around this, was pricing, figuring out charging the right amount. Because I feel a lot of people are way undercharging and you've kind of take it up a notch even above that. Chris: [00:06:41] Yeah. It's a great question about pricing and. I think one of the benefits of niching, particularly as niche as we are with just personal injury firms, you can really understand the market and understand the levels of competition. I know the SEO specialists with giant egos listening are probably thinking, Oh, I can just go to  Moz or SEMrush and do a competition analysis and know exactly what I should charge. No, that's probably not the case. There are, there are intangibles that play into competition, and really understanding those intangibles and what it takes to create leverage to rank a particular industry is different. And that's the thing that we started understanding is, by working with just personal injury law firms, we could model the individuals that were successful and apply that to the other firms. Because the legal vertical is a very fractured environment. They're geography, they're there in all different places around the country, around the world. They have different practice areas. It's a very fractured type of environment. So the competition in Los Angeles is entirely different than St. Louis. And in some cases, Atlanta and the, uh, Orlando could be more competitive than a Los Angeles or Chicago, it's because of who's there. And who's investing in their marketing. Several years ago, Louisiana from a digital standpoint, had no competition. Now you've got Morris Bart. You have Gordon McKernan, and you've got these individuals Labrador Earl's investing a lot in their marketing. So the dynamic has shifted, but that was a very long-winded way of saying it really helps to understand your market. But we started, I think in our first conversation, we talked about that foot in the door, the audit. It basically allows us to set strategic targets and really understand who our client is, what their assets are, what their unique selling proposition is and what their competition truly is on a deeper level. And a lot of our competitors, they kind of try to play that against us. They'll say, Oh, well, we do an audit for free and other people charge $5,000 - $7,500 bucks. Well, guess what? Your audit sucks because if it's free, you're not putting a lot of staff and time, and effort into that audit. It's automated by some tool. And it's garbage. So that's the difference. And the discoveries really helped us determine what we needed to do to get results from clients. Jason: [00:09:16] Yeah, I love it. And the last thing I want to chat about, that I, I feel that you've done really well is kind of the structure and the different levels that you've created within the agency. Because a lot of people are like at the million, I feel that anybody can get to the million mark and a lot of people can maintain the million mark, but getting to the next level like you are, it's very challenging. And a lot of times we go, well, who do we need to hire in order to get further along and really scale the agency rather than just kind of hit that glass ceiling? So what were some of the roles or what was the mindset that you had a couple of years ago in order to make that transition and really start scaling? Chris: [00:10:05] It's a great question. And I obsess about operations and the right people in the right seats, more than any other thing. I think it's the most important aspect of running a business, particularly in having the ability to scale and scale with quality. The things that we've done is we've created, there's this big controversy, right? You've had the pod people on and let's do the nomenclature really quick. So a pod is a cross-functional unit. That is cohesive. They're self-governing. Each individual has their own function in the pod that contributes towards a goal. And then you have, what's more traditional; the traditional hierarchy and the teams where a team has individuals all in one function. So you have all the developers together, all the account managers together. And there are pros and cons to each. The pros of a pod is communication, collaboration. It's, they're self-governing, they can operate in their own P&L. That's kind of the pro. The con is they're harder to start up. You have individuals who don't have soft skills. It's harder to, uh there are a lot of challenges and those situations, um, then with the team. The pro and I'm kind of getting long-winded here, but the team is you have a deeper level of expertise, but there's challenges in those communication silos. So, we really embraced after a lot of time and energy and reading about the biggest organizations, whether it's GE or a Ford motor company or Toyota, or  Apple, we really embraced teams. Functional teams. Because even though there's the downside of communication silos, you have extreme levels of expertise, deep level of expertise. Which by the way,  Apple who is gigantic, that's how they operate is, they have teams, not pods and they have this deep level of expertise and they talk about their challenges. There's a great article on Harvard business review that talks about their organizational structure that I really encourage individuals to read. Jason: [00:12:16] Love it. Well, this has all been amazing, Chris, and I appreciate you taking the time for coming on the podcast and everything you do to help out the mastermind. Is there anything I didn't ask you that you think would benefit the audience listening in? Chris: [00:12:29] Geez, I think the most important thing is to, you know, think about your operations. Right people, right seats. And then also one thing that's not talked about as much as to eliminate waste, where are you leaking money? What tools should you not be using? What individuals aren't truly driving an impact for your organization? You need to evaluate those situations too. Jason: [00:12:50] What, uh, I guess the last question, since I lied. In figuring out how to eliminate the waste, what's the best way to figure out where you're wasting money? Chris: [00:13:00] Yeah on the tool and software aspect as an owner, or if you have a CFO or Director of Finances to do consistent reviews of your P&L and your vendor expenses. That's a big one that you can bring your leadership team. Uh, from a utilization standpoint, it depends on if you're using vendors or if you have in-house labor. If you have in-house labor and you're doing almost everything in-house, you need to track it to see if individuals are really contributing for utilization. If you're using vendors, you're paying for a unit. So it's a little bit easier to track that. And, um, it's having a scorecard or jumbotron, whatever you want to call it, to have this top-level view of your metrics, to understand where there are leakages because you can see on the scorecard where they exist. Jason: [00:13:46] Awesome. Well, thanks so much, Chris, for coming on, everybody, go check out Rankings.io and follow Chris and what they're doing, they do an amazing job. And it's been an honor to see how far you've progressed year over year. That's why we do what we do. And if you guys want to be surrounded by amazing owners like Chris, and figure out the things that you might not be able to see in front of you because you're just too close to it I want you guys to go to DigitalAgencyElite.com. This is our exclusive mastermind for really experienced agency owners wanting to scale faster, do really cool things, and be surrounded by even more amazing people. So go to DigitalAgencyElite.com and until next time have a Swenk day.

 McKernan makes giving back to his local community a priority. The hugely successful Louisiana personal injury attorney grew his father's firm from a single site to 10 offices, with over 50 attorneys. But for Gordon, it's not about the numbers, it's about the individuals.Today, we discuss what it was like taking over the reins of a family business, how you and your firm can become more active in the community, and why you should always scrutinize your marketing strategy- even when it's working!What's in This Episode Who is Gordon McKernan? Family succession: how the McKernans handled the father-son handover The McKernan firm culture Scrutinizing your marketing Why you should never forget organic reach and SEO From bike giveaways to Christmas meals: ways to give back to your local community The joys of fly-fishing Love for Louisiana!

On today's episode, we call 888-8888 and talk with Gordon McKernan. If you live in Baton Rouge (or almost anywhere around Louisiana), you've probably seen Gordon on a billboard (or many billboards) or TV commercials taming an alligators and 18-wheelers. We talk to “G” about how he got his start in law, how he became ubiquitous around Louisiana, his dedication to his clients and justice, and his true passions in life - his faith and his family. We had a great time talking with him and when you listen, you'll “get” Gordon on a much deeper level than you ever have before. Also, it's GAME WEEK! They (Dr. T) said it wouldn't happen, but here we are! The first week of the SEC Football Season! We talk a little LSU Football and give our first impressions NFL Quarterback, Joe Burrow.