Podcasts about Arch

Atlanta Falcons radio analyst Dave Archer joined Dukes & Bell for his weekly appearance and helped the guys preview the Falcons-Dolphins game on Sunday. Arch talked about the breaking news that the Falcons have put Dante Fowler on the IR and what that might mean for Sunday. See omnystudio.com/listener for privacy information.

Atlanta Falcons radio analyst Dave Archer joined Dukes & Bell for his weekly appearance and helped the guys preview the Falcons-Dolphins game on Sunday. Arch talked about the breaking news that the Falcons have put Dante Fowler on the IR and what that might mean for Sunday. See omnystudio.com/listener for privacy information.

Chuck opens hour two with ‘CFB 365.' We talk Ole Miss with Nick Suss of the Clarion-Ledger. Jake Crain of The J-Boy Show joins us to close out the week.  See omnystudio.com/listener for privacy information.

Michael Katz have your weekend college football prep work done for you, with a detailed look at Ole Miss / LSU and Mississippi State / Vanderbilt. Both teams' star quarterbacks are questionable going into the weekend. What's their updated status? Listen and find out. Follow the latest news in our exclusive Ole Miss and

This week's episode is a long form conversation with journalist and writer Una Mullally about the central ideas behind the Utopia series, concocted with and author, lecturer and a sex workers' rights advocate Conner Habib. Utopia at the National Concert Hall is a series of five speculative and aspirational events happening from today Wednesday October 20th until Sunday October 24th which will feature new forms of gigs and talks with improvised and experimental shows which asks questions of  audiences and artists about our future: what do you want? What do we want our future to look like. "If this era has changed us, then everything needs to be different. The only option is to strive for utopia.“ Una and I talked about what we'd like to see for live art and culture when things reopen, the desire to be around chaotic, loud performance, how art and music brings meaning and reflection that we've been missing, and discuss Night Dances, a recent show we both experienced at Dublin Theatre Festival, along with how we, as a society and people, have changed during this pandemic. We also talk the disconnect between people and politics, in light of the Cobblestone, student protests, Merchant's Arch and the numerous hotel developments around our city. Utopia will feature input from David Le'aupepe, Gemma Doherty (Saint Sister), David Kitt, MayKay, Daoirí Farrell, Rory Friers (And So I Watch You From Afar), Izumi Kimura, Ben Castle, Rebel Phoenix, Strange Boy, DJ Replay, Dyramid, Kate Butler, Don Rosco and No Place Like Drone. Buy tickets here. Listen to the episode below or Subscribe in your favourite podcast app: Subscribe in Apple | Android | ACAST | Pocketcasts | CastBox | Stitcher | Spotify | RSS Feed Songs played on the Nialler9 Podcast Spotify Playlist Andrea has a new podcast - My Favourite Album Support Nialler9 on Patreon and join our Discord chat + member playlists and content. Andrea has a Ghost newsletter Subscribe to the podcast and please leave a review on iTunes, tell your friends or commit to supporting us directly. Support us on Patreon. Previous podcast episodes

Are you exempt or non-exempt? What does that even mean and what does it mean for you? How much pay should you ask for when applying for a job? What are the employer's responsibilities regarding overtime? We answers these questions and more on this week's episode. Links Fair Labor Standards Act (FLSA) Article - What's the difference between an exempt and non-exempt employee? Minimum Wage Standards Per State California Exemptions for Overtime Laws Contract Work Hours and Safety Standards Act (CWHSSA) Follow Our Panelists On Twitter Bill @succinctbill; Doug @openaccessarch; Stephen @processarch; Bill A. @archaeothoughts; Chris W @Archeowebby, @DIGTECHLLC, and @ArchPodNet Blogs: Bill White: Succinct Research Doug Rocks-MacQueen: Doug's Archaeology Stephen Wagner: Process - Opinions on Doing Archaeology Chris Webster: Random Acts of Science ArchPodNet APN Website: https://www.archpodnet.com APN on Facebook: https://www.facebook.com/archpodnet APN on Twitter: https://www.twitter.com/archpodnet APN on Instagram: https://www.instagram.com/archpodnet Tee Public Store Affiliates Wildnote TeePublic Timeular

Auf nach Haithabu! GEOlino Spezial Moderatorin Ivy macht sich auf Zeitreise ins 10. Jahrhundert, um einen Tag mit dem Wikingerjungen Halfdan in der außergewöhnlichen Handelsstadt zu verbringen. Die Nordmänner und -frauen waren nämlich nicht nur gute Krieger und Kriegerinnen, sondern auch hervorragende Kaufleute! Hört im Interview mit Archäologin Lene zudem wie die Wikinger einst lebten und warum sie sich selbst oft als Nordfrau verkleidet...+++Ihr habt einen guten Witz auf Lager? Schickt ihn uns per Sprachnachricht an 0160-3519068 und werdet Teil des Podcasts!Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

In this episode we come back to deal with Psychoanalysis and Art, through the work of Louise Bourgeois and a small novel very dear to psychoanalysis: "The Gradiva (a Pompeian fantasy)”, written by W. Jensen in 1903. Patricia O'Donnell presents her paper titled: “Of flies and spiders - Gradiva and Louise Bourgeois" and reports that a particular comment inside the book plus the added role of flies with their multiple meanings in the novel were the triggers for  thinking  about the French artist.  "Maman", for instance, the gigantic sculpture of a spider in steel and marble, is the paradigm of a theme repeatedly evoked in the writings and works of the artist, who gave these attractive and fearsome creatures a variety of interpretations. This presentation, which explores and interweaves some biographical information, such as her mourning, the discovery of the difference between the sexes, her writings, her sculpture "Arch of Hysteria”, is an attempt to give us a glimpse into an artistic universe, which expands like a spider's web. The research into how she constructed the phantasmagoria around the spider constituted a psychoanalytical aesthetic experience with a body of work that invokes a past that travels through time in the face of an unknown future. Perhaps the spider as an apotropaic and talismanic figure is a defence against the fantasies of death and vulnerability that are so poignant in today's world.   Patricia O'Donnell Psychiatrist and Psychoanalyst. Full Member and Training Analyst of the Argentine Psychoanalytic Association (APA). Member of the International Psychoanalytic Association. Coordinator of the APA Culture Commission (2017 - 2020). Associate Professor at the Department of Mental Health at the Hospital de Clínicas José de San Martín  where she created and directed the Free Expression Workshop (2016 - 2020). She has begun psychoanalytic research into naïve art. She started her training in Psychoanalysis and Art with Dr. María Cristina Melgar, who together with Dr. Eugenio López de Gomara, were the pioneers, in 1960, of research into psychotic art in Argentina. She gave lectures and training sessions to the guides for the exhibition: “Louise Bourgeois. The return of the repressed” at the Department of Education in the Proa Foundation (2011). She has presented papers at national and international conferences; and publications, workshops and lectures on psychoanalytic art research in different academic fields. She was shortlisted as a finalist for the Lucian Freud Award, 2014 and is Secretary of the Redes Solidarias Foundation.   She is the co-author of the books: “The New. Lucian Freud. A psychoanalytical reflection on the enigma of the body and the world".   “Psychoanalysis and Art. From the psychoanalytic method to the encounter with the enigmatic in the visual arts”. “Topica. Literature and Cinema. Encounters with Psychoanalysis: Louise Bourgeois and the Arch of Hysteria”. “Women's Forum: Lee Miller”.   Link to the paper https://docs.google.com/document/d/1GOyFfPvc9VEchdeuEcjSBbWWQu-tJuGP/edit?usp=sharing&ouid=112457875385152358388&rtpof=true&sd=true   This episode is available also in Spanish    

Geoffrey chats with Jeff Arch about writing the oscar-nominated screenplay for Sleepless in Seattle!You can find Jeff Arch at https://www.storysummit.us/jeffarchThe Guide For Every Screenwriter is available at:https://www.thesuccessfulscreenwriter.com/booksSupport the show and get access to exclusive content!--> https://www.thesuccessfulscreenwriter.com/podcast

We cover what's special about Plasma's 25th-anniversary edition, chat with CloudLinux's CEO, and detail why Apple supporting Blender is good for all of us. Plus, why we're worried Ubuntu is losing its charm for developers.

We cover what's special about Plasma's 25th-anniversary edition, chat with CloudLinux's CEO, and detail why Apple supporting Blender is good for all of us. Plus, why we're worried Ubuntu is losing its charm for developers.

This episode features a fun conversation between me and the amazing April Drake.   We talk about her architecture journey, the importance of networking, and creating a supportive community for your personal and professional growth.   Links:National Council of Architecture Review Boards (NCARB)National Architecture Accreditation Board (NAAB)American Institute of Architects (AIA)National Organization of Minority Architects (NOMA)Melissa Daniels' podcast ArchispollyBlack Women in Architecture Brunch Tangible Remnants on InstagramTangible Remnants on FacebookTangible Remnants WebsiteBuilding spotlight: Whitaker Memorial Hospital in Newport News, VA Bio:April DrakeApril Drake is a Senior Project Architect with HDR in Arlington, VA focusing on complex government facilities. A native of Hampton Roads, Virginia, April received her B. Arch from Hampton University in 2004. With 15 years of education, government and commercial project experience, April leads multidisciplinary teams through all stages of design. She is a skilled facilitator and is well-known for her dedication to both collaboration and communication.April is especially passionate about her mentorship role in promoting the growth of women and minorities in architecture and allied fields. As one of the first 400 African American licensed women in the country, April is aware of the leadership and encouragement that is necessary to guide women from graduation to licensure. To that end, she is an active member in the AIA and a committee volunteer for NCARB (National Council of Architecture Registration Board). After serving two years on the Board of Directors, she is now the 2021 Treasurer for the AIA Northern Virginia (NOVA) Chapter. Since 2014, she has volunteered with NCARB on a number of task forces developing the new ARE 5.0 Exam. She is alsoPast Chair of the AIA NOVA Women in Architecture Committee, which champions the advancement of women in the profession throughout Northern Virginia, Washington, D.C., and Maryland.April also dedicates her efforts to creating events geared toward introducing young girls to Architecture. In 2015, she started a STEM event for local Girl Scout troops. Through a series of both collaborative and individual hands-on activities, each girl is able to explore aspects of architecture while also earning a STEM patch for their vest. In November 2018, April was the Local Keynote speaker in Washington, DC for the AIA Leadership Institute. Speaking about the “Missing Middle”, she highlighted the challenges faced by mid-career professionals. Finally, in 2019 she was honored as one of the AIA VA Emerging Professional Award recipients.

Atlanta Falcons radio analyst Dave Archer joined Dukes & Bell his weekly appearance with the show. Arch talked about where the team is at after the first five games of the season as they are on bye this week, how he thinks the offensive line has progressed. See omnystudio.com/listener for privacy information.

Inside Texas' Gerry Hamilton joins Bobby Burton for a Texas football recruiting update. Gerry was in New Orleans on Thursday to watch Arch Manning, and gives a report on what he saw. They also preview a big recruiting weekend in Austin with major targets like Arch Manning, Evan Stewart, J'Mond Tapp, Quency Wiggins, Jacoby Matthews, Kristopher Ross, Will Randle, and Denver Harris. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we delve into the world of cardiovascular surgery to review a recent work on outcomes of arch reconstruction in the newborn and small child. We speak with Dr. Ramana Dhannapuneni, lead cardiac surgeon of Alder Hey Children's Hospital in Liverpool, UK. How often in the present era is re-operation or reintervention required? How common is the recurrent laryngeal nerve or phrenic nerve injured or affected by surgery? Dr. Dhannapuneni provides us with the surgical perspective to this complex surgery this week. doi: 10.1017/S1047951121003747

Introducing the latest installment of the Fleet EDM DJs mixtape series. @deejarch and @djpynkdiamond bring you "Bold & Beautiful" Mix #7 - A house music experience guaranteed to get you moving!https://bit.ly/djarchmerchstorehttp://bit.ly/djarchradiohttps://bit.ly/fleetedmradiohttps://bit.ly/djarchontwitchhttps://bit.ly/djarchliveonmixcloud My mobile app available FREEhttp://bit.ly/djarchapp

Introducing the latest installment of the Fleet EDM DJs mixtape series. @deejarch and @djpynkdiamond bring you "Bold & Beautiful" Mix #7 - A house music experience guaranteed to get you moving!https://bit.ly/djarchmerchstorehttp://bit.ly/djarchradiohttps://bit.ly/fleetedmradiohttps://bit.ly/djarchontwitchhttps://bit.ly/djarchliveonmixcloud My mobile app available FREEhttp://bit.ly/djarchapp

Merchant's Arch is a part of the story of the golden age - just about - of Dublin planning. From the Wide Streets Commission to the redevelopment of Temple Bar, this Dublin passageway is at the centre of the story of a changing city. So, what to do with it?

Adam Gorney checks in with Newman High School Head Football Coach Nelson Stewart, who talks about coaching the top prospect in the 2023 class, quarterback Arch Manning.

Gerry Hamilton gives the ins and outs of Texas football recruiting efforts and what fans need to know about targets like Arch Manning, Denver Harris, JaCoby Mathews, Earnest Greene. Quency Wiggins, and the week ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices

Leading From the Arch Follow us on YouTube: http://www.youtube.com/channel/UCwR1VzUO0W7r4C0XZAHb-FA Podcast: http://www.anchor.fm/leadingfromthearch Follow George Evjen: LinkedIn: http://www.linkedIn.com/in/gevjen Twitter: http://www.twitter.com/gevjen Instagram: http://www.instagram.com/outfromthecube Follow Joe Quinn: LinkedIn: http://www.linkedin.com/in/joe6quinn Subscribe to our Channel Here: http://www.youtube.com/channel/UCwR1VzUO0W7r4C0XZAHb-FA?sub_confirmation=1 #podcast #business #success #teams #teamdevelopment #development #agile #personaldevelopment #improvement #technology #communication #purpose #connect #develop #growth #vision #culture #inspiration #learning #coaching #podcasting #leadership #mentoring #entrepreneurship #leanagile #software #softwaredevelopment

In this 'Ok Anime' segment, where we talk all things anime, we will be doing a full SPOILER REVIEW of the "Villain Academia Arch" from 'My Hero Academia' season 5 with our guest host Diana Rex! Class is now in session! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Inside Texas' Justin Wells was in attendance Friday night to watch QB Arch Manning, the #1 player in the class of 2023. He reports from the stadium following a 70-0 win for Manning's Isidore Newman team. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Jaguars may have their best chance at victory on Sunday against the Tennessee Titans who are coming off a loss to the NY Jets. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dukes & Bell hit THE FALCON REPORT with Dave Archer and go AROUND THE YARD WITH THE BRAVES! See omnystudio.com/listener for privacy information.

In Episode 18, I have a really interesting talk with someone who truly loves the game of Water Polo, it is current professional player for CN Mataro and former UCSD Goalie, Jack Turner. We talk about how goalies never choose their position (1:30-3:07); his journey in college from sleeping in his car to pursue being on the Men's National Team, to the 2017 car accident that almost ended his career (3:08-16:20); the college years and his thoughts on the structure of NCAA Water Polo (16:21-26:46); his pursuit of hopefully joining JUG Water Polo (26:47-32:02); thoughts about the Olympic cycle and his time with USA Water Polo (32:03-37:40); his current professional opportunity with CN Mataro in Spain (37:41-39:00); and some rapid fire to close us out (39:01-48:47)

This week, LA entertainment critic & film professor Oliver Jones reviews the new James Bond 007 movie. Also joining us is Bill Newcott, author, and film critic for the Saturday Evening Post. He's back from the Toronto Film Festival and talks about The Guilty, The Electrical Life of Louis Wain, Jockey and much more. Also, get Arch's take on The Soprano's prequel, The Many Saints of Newark. WIN A COPY OF HITMAN'S WIFE'S BODYGUARD. Register at www.houndradio.com WOOF!

247Sports Director of Recruiting Steve Wiltfong hops on for another quick-hit edition of the show, sharing the latest on 5-star QB Arch Manning and his visit to Alabama this past weekend, as well as Lane Kiffin getting his chance with USC commit Devin Brown, the scheduled announcements of Brenen Thompson and Jaleel Skinner, and some BONUS nuggets from the trail. Host: Blair Angulo  Guests: Steve Wiltfong Follow or Subscribe to the 247Sports Football Recruiting podcast feed on Spotify, Apple Podcasts, Google Podcasts, or wherever you get your podcasts. Find the 247Sports podcast for your favorite team here! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Arch of Titus depicts a Torah Scroll, the Table of Shewbread, a Menorah, and trumpets from the sacking and destruction of Jerusalem. God bless you and thank you for listening! Please join us again tomorrow!

It's October 2, 2021 and it's National Brow Day today! We're celebrating this day by giving you the best tips from a brow expert, Reema Kahn.  With 20 years of experience and 75 brow salons across America, world-renowned brow artist Reema Kahn has created a stunning collection of the most fool-proof, game-changing brow & beauty products in the industry. Her DIY BROW KIT COLLECTION was designed to help her clients become their own brow experts. In this episode we talk about what the perfect eyebrow is, how to achieve it, how to grow your eyebrows naturally, and so much more.FOLLOW  BROW BAR BY REEMABrow Bar by Reema's WebsiteBrow Bar by Reema's InstagramFOLLOW HELLO BEAUTYHello Beauty's InstagramHello Beauty's FacebookHello Beauty's YouTubeFOLLOW JOYCE PLATONJoyce Platon's Instagram

À la Bonne Auberge, les plats sont délicieux, les boissons fraîches et les aventures trépidantes !Special guest : Alt236S02E31. Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

In this episode, Matt is once again joined by Sports Illustrated Recruiting Analyst John Garcia to discuss the ever-evolving recruitment of 2023 super-prospect, Arch Manning. The guys discuss Brooks Austin's report about Arch being down to Texas and Georgia, while also doing an in-depth breakdown of all of the other possible candidates in the chase for his services, and how they might not necessarily be out of the race just yet. The guys also discuss The Longhorns' upcoming trip to TCU, and what the Longhorns need to do to get out of Fort Worth with a win. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode: 2645 Eero Saarinen, Hannskarl Bandel and the creation of the Gateway Arch.  Today, a chain and an arch.

[00:00:34] Welcome to the podcast, my name is Blaine Rada with Arch MI. I appreciate you taking time to invest in yourself and I promise not to waste your time. My intent is to help you separate and differentiate yourself from the competition. And I do this by sharing perspective and experience that I've gained over the last 30 years of doing this work. Like the other two seasons of this podcast, I plan to be unscripted and conversational, which means I'm never quite sure exactly what I'm going to say or how long it might take. However, I would like season three to be a little different with perhaps a little bit shorter episodes and some even easier to implement ideas. So with that said, let's get to it.  [00:01:12] You may have heard of Seth Godin. Seth Godin is considered a marketing genius and one of his many books, he's a prolific author, that I particularly like is called Permission Marketing. And Permission Marketing is all about earning the right to ask for business. Another phrase that kind of compliments that idea is content marketing. And if you've been listening to my other podcasts, you've noticed that I mentioned content marketing in small ways in many of my podcasts. But I decided I would just focus specifically on content marketing for this episode. And I'm going to share what I consider to be fundamentals. So if you're a person that's already well-versed in marketing and content marketing, you know, you may find a lot of these ideas to be a gentle reminder of some of the basics. But again, there's, you know, a lot of very talented people out there who are legitimately content marketing experts, which I don't claim to be. So I would encourage you if this is a topic that you want to know more about and to dive in deeper than the level that I will take you, you know, seek out those people who, you know, speak on the topic, wright on the topic, and have content of their own that you can consume.  [00:02:33] But I thought I'd start with just a basic definition of content marketing. And this is specifically from the Content Marketing Institute. Yes. There's actually a thing called The Content Market Institute, and this is their definition for content marketing. I'll just read it exactly as they have it. The creation and distribution of valuable, relevant, and consistent content that attracts, engages, and inspires a clearly defined audience with the objective to ultimately drive profitable action. Okay. If I were just listening to that myself, my first reaction would be, what the heck is this guy talking about, right? I mean, I don't even quite understand it. Don't you love definitions that require that you actually go to a dictionary to like look up some of the words that you didn't know what they were? And then when you go to the dictionary, now you have to look up even more words because you didn't understand the definition of the first one you looked up. So, what I've done with that definition and this isn't a criticism of the content marketing Institute, I just think that they made the definition of content marketing so complex that I'd like to break it down for you. Break it down into basically nine words, you know, three different themes that are expressed in a total of nine words. So, here's kind of what I take from that definition that I really want to emphasize for your benefit. Content marketing needs to be valuable, relevant, and consistent. Those three words valuable, relevant, and consistent are key. In other words, the point of content marketing is to provide value. And it needs to be relevant to the audience that you're trying to seek, right? The audience that you're either trying to do business with, or build relationships with. If it's not valuable and relevant to them, it doesn't matter what you say, right? If it's not valuable and relevant, it has no meaning. And they're not going to pay attention. But the third word in that phrase, valuable, relevant, and consistent is also important. Because if you're going to put marketing and content out there to try to get business or build relationships, you can't just kind of do it, you know, haphazardly, whenever you feel like it Because people will actually come to rely on seeking you out for that information. And they will come to expect that, you know, however you're doing it in the form of, you know, social media posts or a blog or a podcast or whatever it might be, that it's something that, you know, will be ongoing. So valuable, relevant, and consistent were important parts of that definition. Next three words that I want to bring from that definition is a clearly defined audience. So, who is it specifically that you're speaking to? Who is it that you're trying to attract as a customer or who is it that you're trying to build a relationship with? Or who are you trying to simply get their attention, right? Without a clearly defined audience, it's hard to know what to say, right? It's hard to know what your content should be. And then the final three words that I want to pull from that definition is to drive profitable action. Because ultimately, it is about you getting more business. The reason that anyone would engage in taking the time and energy to produce and distribute content marketing is to get business, or to build their business or to deepen their relationships. In other words, there's a business reason. But, notice that's the last thing that I said about that definition. In other words, it wasn't the beginning of the definition, but it needs to be a component. It needs to be a part of the reason why you would do it. So let me just give you an example of something more specific. In the mortgage industry, people who get mortgages find that process to be confusing. And so I came across a recent survey that asked, you know, would people agree with the statement, ‘the loan process was extremely difficult for me'. ‘The loan process was extremely difficult for me'. And they asked this question based on the generation that the folks were in and basically anybody who is about 55 or younger. So that excludes the baby boomers, right? The baby boomers have, you know, they're over 55, they have owned homes before, probably several homes. They probably would not say that the loan process is extremely difficult for me. But anybody younger than that, so from your 20 somethings, all the way to mid-fifties, almost half of the people that were asked agree with the statement, ‘the loan process was extremely difficult for me.' So wouldn't it make sense if you were trying to put some content out there that would be valuable and relevant, that you might specifically focus on how to make the loan process less difficult for people. Because they believe whether they actually know from experience or whether they just have a perception, they believe that the loan process is extremely difficult. So it makes sense to me, that would be the kind of content that you would want to create. Would be content that would make the loan process less difficult for people. That way it would be valuable and it would be relevant. And as long as your defined audience is not baby boomers or older, right, if your defined audience is people who are younger than baby boomers, then you've hit that target. You're hitting the appropriate target that you're trying to build a relationship with.  [00:08:01] So let me step back for a moment and kind of talk about the differences between what's referred to as content marketing versus traditional marketing. Because I may have made an assumption that you would have already known that difference, and that probably isn't a fair assumption to make. So traditional marketing is what some people would call, push marketing, where a message is simply being pushed onto an audience. And content marketing in contrast is pull marketing, where you're actually pulling people toward you. You know, pulling people in, so to speak as opposed to just pushing on them. And if you think about it, if you were researching an organization to do business with, you want to buy a product or a service and you're thinking about, you know, various choices of companies or people that offer this product or service, wouldn't you rather get to know them, you know, before you make this business decision of who to work with? Wouldn't you rather get to know them because they're informing you and making you a smarter consumer or through their advertising. See, their advertising would be traditional push marketing. But them informing you about the things that you need to know to make this important decision would be pull or content marketing. In other words, traditional marketing is talking at people and content marketing is talking with people. Traditional marketings intend to simply sell, content marketing's intention is to inform or advise. Now again, in the background, yes, there is an intention to sell and do business, but that's not the primary focus. Traditional marketing's primary focus is to sell something, content marketing's primary focus is to advise or inform. And so what happens with traditional marketing is there's a lot of convincing that must be done. If you're using traditional marketing, you have to convince people to buy what you're selling, but with content marketing, it's more about expressing your conviction, right? And so what do I mean by that? Your content marketing should say, this is what I know, and this is who I help. This is what I know, which establishes you as an expert, and this is who I help, which makes it very clear to the person who's absorbing this marketing to know whether they're that person or not. Do you help people like me or do you not help people like me? Do you notice how with most traditional marketing, none of that is in there, right? There's no establishing about, you know, someone's expertise or what they do. And they're definitely, it's like a one shoe fits all approach with traditional marketing. It's like, let's just push something out randomly to, you know, millions of people and see who responds as opposed to this is specifically who I help. So that as people absorb that marketing, they can decide for themselves, are they one of those people or not. [10:55] Now the goals of marketing, whether it be traditional marketing or content marketing, I could probably summarize, you know, are three things. And certainly, you know, folks that are true marketers, have marketing degrees, work as marketing executives in companies, they'd probably have a lot more to add to this than you know, me. I'm an amateur at this stuff. But I think you'll find this helpful. The goals of marketing are threefold. One is to get attention. So traditional marketing could certainly get attention, right? But content marketing is also very good at getting attention because it's relevant and valuable and useful, right. And people, if you think about it, just think about yourself for a second as a consumer, you're online and you're either looking at like, you know, search results, pages and pages of search results, or you're on someone's website and you're scrolling through a website. Or you're on your social media platform, whatever social media platform you might have. And you're kind of scrolling through the feed, so to speak, ask yourself what actually makes you stop as opposed to continuing to scroll, right? What is it that actually gets your attention that is compelling enough that you will stop and at least start to absorb that content before moving on. And again, it seems pretty obvious, it has to speak to you, right. It has to be something that is speaking specifically to you that is valuable and useful and relevant. So marketing needs to, number one, get attention, right. So something has gotten your attention, but that doesn't take it far enough because marketing also when done well should establish whether you're a good fit. Are you and this service provider or this product a good fit for each other? Well, that's where traditional marketing starts to not be so good anymore. So traditional marketing might get someone's attention, but it doesn't usually do much to establish if this is a good fit. Content marketing, on the other hand, does that very well. So marketing gets attention. Marketing establishes if it's a good fit and ideally marketing should try to reduce the risk associated with making the purchase. The marketing itself should be done in such a way that it makes people feel comfortable with moving forward and taking the next step. Again, traditional marketing doesn't tend to do that unless it might specifically say something about a guarantee or, you know, your satisfaction. We have a warranty, things like that make people feel comfortable. But notice that content marketing is more about building a relationship, establishing you as an authority and that you have an understanding of what, you know, this particular customer needs and that you have something that is probably a good fit for them. And just the act of doing that reduces their risk and makes them feel more comfortable. I wanted to make sure that you kind of understood overview-wise what is the difference between content versus traditional marketing and what are the goals of marketing in general. [00:13:58] So, what I'd like to walk you through now is I hate to say a formula, so maybe we should just call it key considerations. I've got about a half a dozen key considerations that you should be thinking about as you're developing your own content marketing or your own content marketing strategy. Again, I hate to use the word formula. You'll find a lot of information out there that sounds like that. A lot of people who will say things like, oh your content marketing, you know, it should be this length and it should be this platform and it should be done at this time of day, and you should do it this often. I mean, those are all formulas that somebody has discovered works for them, but that may not work for you. So rather than, you know, push a formula on you, I thought maybe just gave you some key considerations. But again, you could look at it as a formula if you like that idea. So one consideration, number one, would be the topic and headline of your content marketing. The topic and the headline. Obviously the topic we need to go back to relevant subject matter, right? The topic should be things that are relative and useful and valuable to the audience that you're specifically targeting. The headline, just know that you're competing with a lot of other media for someone's attention. So, you know, headlines are important in terms of getting noticed and getting attention. Again, if you're not good at coming up with catchy things that get people's attention, then maybe that's something that you should seek some help on. But not only does the topic have to be relevant, the headline has to be interesting enough that it at least gets somebody's attention. So that's one consideration of about a half a dozen I'm going to give you is the topic and the headline.  [00:15:42] Number two, the format and type. The format and type of your content marketing. And so what I'm referring to here are all the various ways that the content marketing can be put out there. So for instance, I'll just rattle off a bunch here: a video, a blog, an article, a quiz or an assessment, a social media post, a white paper, or an ebook, case study, an infographic. You're probably thinking of examples of these things that you've seen, a podcast is a form of content marketing. Again, I'll run through that list again quickly, cause I'm sure you weren't able to remember all of them, a quiz or assessment, a video, a blog, an article, a social media post, a white paper or an ebook, a case study, an infographic or a podcast. And I'm sure there's many more, those are just the ones that came to mind as I jotted it down. So you'll want to give some thought to, you know, what kind of format or type of content marketing do you want to use and will it be a combination of those things or will it just be one kind? That's part of this formula, so to speak. Ultimately, you want it to be something that is kind of easy to absorb. Something that's easy for people to take in. And so being kind of conversational in tone, you know, easy reading, basic reading level, you know, not using words and jargon that people don't understand. It needs to be something that you know, is probably written at a seventh or eighth grade level, honestly. And I'm not saying that to insult anybody's intelligence, but when you write things at a seventh or eighth grade level, it's very easy reading and that's kind of what gets people's attention. Nobody wants to read something that sounds really academic, where they have to have their dictionary nearby. [00:17:30] All right. Third consideration would be the length. The length of this content marketing. And again, I've just given you lots of different ways that content marketing could be put out there. Basic suggestion with length is that less is more. Just know that people's attention spans are fairly short. You're competing for their attention with lots of other types of media that they're interacting with on a daily basis. So, when in doubt, you know, make it shorter.  Next consideration would be frequency. How often would you do this? Again, I'm going to go back to what I said earlier, consistency is important. There needs to be kind of something that people can count on in terms of a consistent thing that they can absorb. But quality over quantity. So don't get so hung up on this has to be perfect. It has to be exactly right. It has to be, you know, exactly what I wanted to say. It has to be professionally produced. It has to be, you know, on and on and on. The perfectionist comes out in us and we end up not doing anything because we're waiting for the right time or waiting for it to be perfect. It would be better that it was less frequent but high quality, than frequent and garbage, right. In other words, your frequency doesn't matter if it's not valuable and the quality isn't high. If the quality is high, people will kind of excuse you, so to speak for not being as frequent as they might like. [00:18:44] All right. The next key consideration would be perspective. What perspective are you sharing in this content marketing? And again, I'm going to share a couple of ideas here. It can either be your perspective, or it could be the customer's perspective. If you're sharing your perspective, then obviously you need to talk or write about things that you care about, right? Because the things that you care about are probably things that you know a lot about, so you have expertise and you have some passion and enthusiasm for what you're sharing because these ideas are important to you. More often than not though, content marketing to be really effective needs to be from the customer's perspective. So that it's not really about you. So what are some of the things that you could ask to figure out? Well, if it's not about me, it's supposed to be about them. You know, how do I develop content that is about my audience? And so you want to give some consideration to things like, well, what would they want to know, right. So this is where you have to step aside from your perspective. This is what's so hard when you've been doing something for a really long time. You can't help but look at your business from your own perspective, as opposed to the perspective of the people that you're trying to serve. The perspective of the people that you're trying to do business with, they have a very different perspective of your work and how you do it and what it is than you do. So you kind of have to force yourself to ask questions like, well, what would they want to know? You know, if they weren't me, and they're just trying to make a buying decision about this business that I'm in, what would they want to know or what would they need to know?  [00:20:32] Another question you could ask is, well, how might they be feeling? So, in other words, your content could be addressing not only things that they want or need to know, but even the feeling or emotional part of this decision about purchasing this product or purchasing this service. What would they type into Google? If somebody knew nothing about your product, what would literally be the kinds of things that they would type into Google to get information about your product? See, you would search with very different words because you already know what the jargon is. You already know what the language is, of your business and your industry. But your average person that you're trying to reach through content marketing probably doesn't have that expertise. And so they would use, you know, different language even. So when you ask yourself things like, well, what would they want to know and how might they be feeling and what would they type into Google or what keywords would they use if they were searching for information about what I offer, that gets you out of your perspective and your frame of mind and helps you create content that's from the customer's perspective. [00:21:33] Okay. So just to recap, I've gone through five of these key considerations in creating content marketing. The first was topic and headline. The second was format and type. The third was length. The fourth was frequency. The fifth was perspective. The last point I'll make is transparency. I think the most effective content marketing is honest and authentic. You actually get to know a little bit, you actually get to feel like you're understanding and getting to know the company or the person that's creating the content marketing. So don't be hesitant to share a little bit of yourself, to be a little vulnerable, to risk being a little vulnerable, being honest and authentic. And I guess I'd add one more. I know I said there'd probably be six. I'm going to add what you could call number seven, or this is also potentially just an afterthought. I think content marketing needs to be not only consistent, but I think we need to think of it as an ongoing process. What do I mean by that? I came across this number the other day that really kind of surprised me. It was a recent study that basically highlighted that of the people who get a mortgage, as an example, and have a great experience. So this percentage of people who get a loan and say that they had a great experience, very few of them ever go back to that lender when they need another loan. It's under 20%. And that kind of made me think, why would people who had a great experience with a product or a service, why would such a small percentage of them go back to where they'd had that great experience the next time they need that product or service? Now, there could be a lot of reasons why that is and the survey didn't go into what are the reasons why they don't go back. But I would tend to think that one of the reasons is that you're no longer top of mind. You're no longer relevant. You're no longer useful. In other words, you might have used content marketing to get that business, to attract that customer and ultimately do business with them. But then once you kind of close the transaction, so to speak, the loan closed, then you're on to securing new business, new customers. And you're no longer really in contact with the people that said they had a great experience with you. So I think we need to re-think marketing as not just being an acquisition of new business, but the retention of existing relationships. And again, that's where content marketing, because you don't need to sell these people anymore. If somebody has already purchased your product or service, they're not going to want to get advertisements from you. They're no longer going to want you to be sending them things that sound like you're selling them, but to stay relevant, to stay useful and valuable and continue to send them things and push information out through content marketing that is engaging and useful, to me, that just sounds like a brilliant idea because they already liked doing business with you and you just need to stay top of mind, so that when they are ready to purchase again, they'll at least consider you. And who's been helping them all along. Who's been there even years after they purchased the product or service. Who's still the one that keeps in contact with them? I think that would say alot. But so much marketing, especially traditional marketing, is always focused on just getting the customer. And so you have to just repeat that process over and over. And I think it's a lot harder to acquire new business than it is to keep existing business. I mean, even though existing customers may not purchase that often, especially something like a mortgage, right. They're not going to be getting a mortgage every year, but it's a whole lot easier to get them to come back and get another mortgage than it is to go find new people who need a mortgage. And I think content marketing is a way that you could do that as well.  So there you have it. That is it for this episode. But as I always say at the end of these, these ideas are just the beginning not the end, right? Because we think that clarity leads to action, when in fact, it's action that leads to clarity. It's only when you put ideas into practice and use them will you really understand what they mean? So I encourage you, please take some of what you heard today to get the maximum return on your investment of time, put them into action, use them. That's where the real value for you is going to be. This is Blaine Rada with Arch MI, thank you for listening. Outro Arch Capital Group limited US mortgage insurance operation, Arch MI is a leading provider of private insurance covering mortgage credit risk. Headquartered in Greensboro, North Carolina, Arch MI's mission is to protect lenders against credit risk while extending the possibility of responsible homeownership to qualified borrowers. Arch MI's flagship mortgage insurer, Arch mortgage insurance company is licensed to write mortgage insurance in all 50 states, the district of Columbia and Puerto Rico. For more information, please visit  ArchMI.com. Arch MI is a marketing term for Arch Mortgage Insurance Company and United Guaranty Residential Insurance company, all rights reserved.

durée : 00:29:12 - Carbone 14, le magazine de l'archéologie - par : Vincent Charpentier - La déroute de l'armée afghane, la fuite du président Ghani, puis la prise de pouvoir talibane le 15 août laissent présager quelque catastrophe pour les œuvres d'art et d'archéologie. Nous en parlons avec deux spécialistes. - réalisation : Vanessa Nadjar - invités : Philippe Marquis Conservateur et directeur de la Délégation Archéologique Française en Afghanistan (DAFA).; Julio Bendezu-Sarmiento Chargé de recherche au CNRS, ancien directeur de la Délégation Archéologique Française en Afghanistan (DAFA).

The Sinister Sisters are visiting the most luxurious place in the Midwest. No, not the Arch. The Lemp Mansion! In today's group episode, Sarah dives into the history of the Lemp family and their prosperous brewing company, Erin covers the tragedies that befell the family which had the public questioning whether the Lemps were cursed, and Morgan shares stories of spirit sightings along with her own personal paranormal experiences she has had while visiting the Lemp. Most importantly, you can eat there! Enjoy this week's cup of spooks and don't get overheated. Get 20% off a $15 purchase or more at https://www.zerosweat.com when you use code “sinister” at checkout! Follow us on Instagram! (https://www.instagram.com/sinistersunrisepodcast/?hl=en) If you are enjoying the podcast and want to show your support please leave us a rating and review on Apple Podcasts! (https://podcasts.apple.com/us/podcast/sinister-sunrise/id1498268800) If you want to look into these topics yourselves, below are the sources used: Erin's sources: (https://www.stltoday.com/news/local/history/dec-29-1922-william-lemp-jr-dies-by-suicide-at-his-family-mansion/article_3f697156-1b22-54b8-947c-f582edcf702e.html);(https://en.wikipedia.org/wiki/Lemp_Mansion);(https://www.lemphauntedhouse.com/lemp-brewery-haunted-house-st-louis-missouri-story);(https://the-line-up.com/lemp-mansion); Morgan's sources:(https://www.google.com/amp/s/www.kmov.com/news/there-are-9-identifiable-spirits-here-lemp-mansion-is-apparent-home-to-many-ghosts-including/article_1fec7664-dcfc-11e8-ab8c-b33af15e5d88.amp.html);(https://www.legendsofamerica.com/mo-lempmansion/);(https://www.seeaghost.com/single-post/2018/04/04/why-would-the-lavender-lady-haunt-the-lemp-mansion);(https://travelthruhistory.com/ghosts-haunted-lemp-mansion/);(https://sniffandbarkens.com/2016/10/31/cerva-ghost-dog-of-lemp-mansion/?amp_markup=1)

Elite Seekers Ep 36 - “THE ARCH MANNING SWEEPSTAKES!” On episode 36, @TheBenEby talks about the craziness surrounding the high school class of 2023 QB Arch Manning's recruitment process. How does being the nephew of Eli and Peyton Manning help young Arch along the way? We also saw a particular SEC coach take the Instagram approach and make Arch his ONLY FOLLOW. Many more shenanigans clearly will be on their way and Elite Seekers is here for it all. We also touch on college football's top performing underclassmen and the opportunity that Ohio State's 5-star true freshman QB Kyle McCord has in front of him with CJ Stroud sitting this week out with a shoulder injury. Ohio State certainly needs someone to right the ship, can it be Kyle McCord? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Elite Seekers Ep 36 - “THE ARCH MANNING SWEEPSTAKES!” On episode 36, @TheBenEby talks about the craziness surrounding the high school class of 2023 QB Arch Manning's recruitment process. How does being the nephew of Eli and Peyton Manning help young Arch along the way? We also saw a particular SEC coach take the Instagram approach and make Arch his ONLY FOLLOW. Many more shenanigans clearly will be on their way and Elite Seekers is here for it all. We also touch on college football's top performing underclassmen and the opportunity that Ohio State's 5-star true freshman QB Kyle McCord has in front of him with CJ Stroud sitting this week out with a shoulder injury. Ohio State certainly needs someone to right the ship, can it be Kyle McCord? Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week's guest critic is Vulture's Jen Chaney. She joins Arch & Loo to discuss the recent Emmy telecast, new shows like Midnight Mass on Netflix, season 2 of The Other Two on HBO Max, the return of The Morning Show on Apple TV+, plus the movie version of Dear Even Hansen and much more. WIN A COPY OF F9: THE FAST SAGA. Go to www.houndradio.com to get your free Blue-ray/DVD pack. WOOF!

247Sports Director of Recruiting Steve Wiltfong joins the show to discuss the recruitment of five-star QB Arch Manning, who took a game visit to Georgia last weekend and has other stops planned with Alabama, Texas, Ole Miss and Clemson. Plus, Steve shares the latest bonus nuggets! Host: Blair Angulo  Guests: Steve Wiltfong Follow or Subscribe to the 247Sports Football Recruiting podcast feed on Spotify, Apple Podcasts, Google Podcasts, or wherever you get your podcasts. Find the 247Sports podcast for your favorite team here! Learn more about your ad choices. Visit megaphone.fm/adchoices

durée : 00:58:45 - Les Cours du Collège de France - par : Merryl Moneghetti - De quelle maladie sont morts les Athéniens en 430-327 avant notre ère? Patrick Boucheron analyse pourquoi Thucydide, l'historien-témoin qui "voit clair" n'a plus trouvé les mots pour dire le mal. Comment approcher le mot "pestis"? s'interroge l'historien. - réalisation : Laure-Hélène Planchet - invités : Patrick Boucheron Historien, professeur au Collège de France, titulaire de la Chaire d'histoire des pouvoirs en Europe occidentale (XIIIe-XVIe siècle)

On today's show, Pat and the boys overreact to everything that happened in week 2 of the NFL including Carson Wentz being a maniac and spraining both of his ankles, the taunting penalties getting out of control and how they're only going to get worse, if teams like the Raiders, Broncos, and Panthers are legit, and everything else going on around the league. They also look ahead to tonight's Monday Night Football game and if it's a get right game for the Packers and Aaron Rodgers. Joining Pat and AJ Hawk for the first time is 2x Super Bowl Champion, 2x Super Bowl MVP, 4x Pro Bowler, 2016 Walter Payton Man of the Year, franchise leader in almost every statistical category for the New York Giants and co-host of Monday Night Manning, Eli Manning. Pat, Eli, and AJ chat about his career, what makes Bill Belichick so tough to play against, his nephew Arch's recruitment, how he's enjoyed retirement and Monday Night Manning thus far, Eli officially invites Pat on Monday Night Manning for Packers v. Lions, and much more (44:43-1:11:05). Later, 9 year NFL vet at DB, host of the Man-To-Man podcast, Everything DB, friend of the show, Darius Butler joins Pat and AJ Hawk to overreact to everything that happened in week 2 of the NFL season, and officially apologizes for saying Sam Darnold stinks after watching his tape with the Jets (1:26:10-1:48:27). Make sure you subscribe to youtube.com/thepatmcafeeshow and listen every day on Mad Dog Radio, Sirius XM Channel 82. We appreciate you all for listening, come and laugh with us, cheers.

Leading From the Arch is a Podcast dedicated to helping individuals learn how to be an effective coach, mentor, communicator, people manager, and improve workplace culture. Leading from the Arch will interview Executives from the Midwest that have a proven track record of success developing teams. Our goal is to provide a platform for Executives to share their experiences in order to teach our listeners how to improve themselves and take their teams to the next level. Follow us on YouTube: http://www.youtube.com/channel/UCwR1VzUO0W7r4C0XZAHb-FA Podcast: http://www.anchor.fm/leadingfromthearch Follow George Evjen: LinkedIn: http://www.linkedIn.com/in/gevjen Twitter: http://www.twitter.com/gevjen Follow Joe Quinn: LinkedIn: http://www.linkedin.com/in/joe6quinn #podcast #business #success #stlouis #teamdevelopment #improvement #culture #standards #vision #leadership

In this episode, Matt is once again joined by SI All-American's John Garcia, to discuss the Longhorns debacle in Fayetteville against Arkansas, and the change from Hudson Card to Casey Thompson at QB1. The guys also talk at length about the recruitment of 2023 mega star Arch Manning, and where the Longhorns stand in the race for his services. Learn more about your ad choices. Visit podcastchoices.com/adchoices

RockinThatIDLife.com - For 10% OFF, Text Dustin at 636-393-8745 & tell him "Lets Go Blues sent me!" CenterIceBrewery.com - St. Louis' hockey-themed brewery! Join our Discord Server! www.LetsGoBlues.com/discord 10 YEARS OF LETS GO BLUES RADIO!! HOLY SH*T!! Today in Blues History The Blues' Winter Classic seaters have been revealed... we'll break them down David Backes retires a Blue Bozak Re-Signs... and what does this mean for Thomas? Blues prospect robbed on The Arch grounds & MORE!

Episode 051: Designing a Culture of MentorshipHow can architects rethink studio culture through conversations on mentorship? In this week's episode Evelyn Lee interviews Practice Disrupted co-host Je'Nen Chastain to learn more about her work on mentorship and leadership development at https://apostrophe.consulting/ (Apostrophe Consulting). Je'Nen shares her vision for helping her clients assess and redesign their talent development strategies. She explains why this is critical at the individual level to support better project work. As architect leaders continue to seek out ways to improve their firm operations, Je'Nen believes mentorship is an underutilized pathway towards strengthening creative teams from the inside out. Over the past decade she has studied leaders and leadership in architecture, yielding the creation of training programs and resources in support of architects and emerging professionals. Her work has become increasingly focused on organizational behavior, specifically in support of helping emerging architect leaders grow and reimagine their studio environments.  Tune in to learn more about her work, her observations, and key skills leaders can work on today to enhance mentorship conversations in practice. Interested in working with Je'Nen? Check out https://apostrophe.consulting/ (Apostrophe Consulting) Guest: Je'Nen Chastain is a consultant trained in architecture and business management with a decade of experience working with award-winning architects. She foundedhttps://apostrophe.consulting/ ( Apostrophe Consulting) to help architecture firms win more work, build a culture of leadership and trust within the studio, and create a pipeline for emerging leaders to grow. She is the co-host ofhttps://practiceofarchitecture.com/podcast/ ( Practice Disrupted), a podcast that addresses how technology, cultural shifts, and emerging best practices in business are prompting industry disruption and transformation. A recipient of the 2017 AIA Associates Award, Je'Nen holds both a B.Arch and an MBA. She specializes in facilitating conversations that engage multi-generational teams and has designed, developed, and presented dozens of professional development training programs that inspire next-gen leaders. Show Links:

Petra Thomas ist studierte Kunsthistorikerin, Archäologin und die Geschäftsführerin des „Forum Anders Reisen“. In dieser Rolle leitet sie die Geschicke des einzigen touristischen Unternehmens- und Wirtschaftsverbandes, der das Ziel hat, nachhaltigen Tourismus praktisch umzusetzen. Die 130 Mitglieder des Forum Anders Reisen sind überwiegend Reiseveranstalter und streben eine Tourismusform an, die langfristig ökologisch tragbar, wirtschaftlich machbar sowie in den Reiseländern ethisch und sozial gerecht ist. Was das in der Praxis bedeutet erläutert Petra Thomas in einer spannenden neuen Folge von HIN & WEG: der Reisepodcast mit Sven Meyer und Andy Janz. Jetzt online, da wo es gute Podcasts gibt. Präsentiert in Zusammenarbeit mit Touristik Aktuell.

Listener Dave Woodside went above and beyond to get these Autumn Arch beers to us from Delaware after an unfortunate explosion problem ruined part of the first shipment. Grant stuffs his face, Rubio can see again, and Mike has inner tube tricks. Remote Destination Step Up Yo Vocab Flotation Celebration Newark State Of Mind Theme Music by Adrian Quesada End Credits Music: Care Less by Paper Twins Additional music licensed through Epidemic Sound The Beerists are John Rubio, Grant Davis, and Mike Lambert. Check out Anastacia's new Insta, bananasbooksandbeers! Subscribe on Apple Podcasts, Google Podcasts, or point your podcatcher to our RSS feed. You should also subscribe to our YouTube Channel. Support us by making a per-episode pledge at patreon.com/thebeerists and get some sweet rewards! Follow us on twitter, facebook, and instagram. Want to send us beer? Check our beer donation guidelines, and then shoot us and email at info@thebeerists.com

Homo sapiens wird im Verlauf seiner Entwicklungsgeschichte vom Jäger und Sammler zum sesshaften Bauern - der Beginn unserer heutigen modernen Lebensweise. Ralf Caspary im Gespräch mit dem Tübinger Archäologen Professor Raiko Krauß, wie und warum es dazu kam.

We try out what might be the most fun Linux distribution around. It started as a laugh, but now we're in love. Plus, the reunion road trip hits a bump, some community news, feedback, picks, and more. Special Guest: Brent Gervais.