Podcast appearances and mentions of jeffery gitomer

On this “Ask Me Anything” edition of The Clarity Advisors Show, host Ken Trupke answers listeners' questions.This week he explains that being friendly and being professional aren't opposites (and that friendly is better!), and he offers some recommendations for your summer reading list.If you have a question that you'd like Ken to answer in a future episode, you can email it to him at ken@clarityadvisors.io.Timeline(00:41): Question 1: Friendly vs. professional.(03:09): Question 2: Summer book recommendations.(03:45): “Atomic Habits” by James Clear.(04:21): “Never Split the Difference” by Chris Voss.(05:03): “The Go-Giver” by Bob Burg.(05:23): Jeffery Gitomer's “Little” books.(05:57): Biography books – Start with Mount Rushmore.(06:48): Biographies of childhood Americans.(07:11): Landmark books.(07:48): Summary.Episode Quotes“Some people think that happy and friendly aren't professional, and that good work can't be accomplished unless everyone is stern and serious, but customers like to buy where people are friendly.”“'Professional' indicates a high level of skill and polish and that you know your stuff, so you can be a competent professional who knows their stuff and be friendly.”“People who are unhappy at work are often unhappy outside of work. And typically, that unhappiness started long before this job.”“Reading is one of the best investments you can make.”“Pick anyone that you are personally interested in and there's probably a pretty good biography out there.”Recommended reading and listening“Atomic Habits,” by James Clear“Never Split the Difference,” by Chris Voss“The Go-Giver,” by Bob Burg"The Little Red Book of Selling" by Jeffery Gitomer"The Little Yellow Book of YES! Attitude" by Jeffery GitomerLandmark Book SeriesClarity Advisors Reading List Follow/Connect with Ken Trupkeken@clarityadvisors.ioClarityAdvisors.ioKen Trupke on LinkedIn 

Today we get the pleasure of talking to Jeffery Gitomer, bestselling author of over fifteen books on sales including our favorite and his most popular The Little Red book of selling. Jeffery is a sales expert who got his start in New York City, not a place known for an easy sale. Jeffery runs a family-owned business who is known for his straight talk approach. We loved getting to align with Jeff about how to serve your customers well and learn what they love. 

Join renowned experts Brad Sugars, Marcus Sheridan and Jeffery Gitomer, in a captivating roundtable discussion where they reveal the insider secrets to mastering communication for enhanced sales, marketing, and audience engagement. Gain invaluable insights from these industry leaders as they share practical techniques and proven strategies to connect with any audience effectively. Whether you're a sales professional, marketer, or simply looking to improve your communication skills, this episode will unlock the keys to success in today's dynamic business landscape. Tune in and revolutionise your approach to communication!The Business Excellence Podcast is powered by ActionCOACH, the World's Number 1 Business Coaching Firm. It's not about theoretical knowledge – it's about giving you practical action steps to implement in your business and life right away.So what are you waiting for? Subscribe to the Business Excellence Podcast and enjoy your future success. Prepare to take action, become the person you want to be and attract the business and life you want to have. Hosted on Acast. See acast.com/privacy for more information.

大部分的工作都是銷售的一個環節，最終目標是希望顧客願意買單，而且如果顧客主動向別人推薦你，等於是幫你掛保證、擴大市場，是比顧客滿意度和回購率都更好的指標。 超級業務員也是暢銷書作者的Jeffery Gitomer寫了《讓95%的顧客主動推薦你》這本書，分享他累積40年的銷售經驗， 並分析業務員該把時間和力氣花在哪些地方，要怎麼讓顧客感受到價值，以及如何發現顧客的「為什麼」。 不論是業務老手，還是銷售菜鳥，不論你的工作是否跟業務相關，一定都可以從這本書學會幾招，讓你的工作更有成效。 主持人：吳韻儀 ＊意見信箱：bill@cw.com.tw ＊訂閱天下全閱讀：https://reurl.cc/g7g0EN ＊「聽天下」清楚分類更好聽，下載天下雜誌App：https://topic.cw.com.tw/cwapp/applink/cwapp.html

In this episode, Brian interviews a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach, Rene Rodriguez. A captivating, high-energy speaker, Rene is in high demand for annual events, conventions, and keynote speeches. He has shared the stage with the likes of Tony Robbins, George W. Bush, Magic Johnson, Ken Blanchard, and Jeffery Gitomer to name a few. ****LISTEN AND SUBSCRIBE to The Brian Covey Show atwww.briancovey.com His company has trained more than 100,000 people in applying behavioral psychology and neuroleadership methodologies to solve some of the toughest challenges in leadership, sales and change. As an entrepreneur and CEO of multiple companies, Rene brings a practical business approach while inspiring his audiences to take action. He helps leaders create influence, transformation, and immediate results in their business and personal life. René connects company vision and strategy to fundamental and applicable neuroscience in a way that empowers anyone to engage with courage and grace. He has been named to the 40 under 40 list for 7 years straight and has been a trusted adviser to leadership teams at Coca-Cola, 3M, Medtronic, Nestle', Microsoft, Bank of America, and Cargill. He was featured on the Cover of the Niche Report Magazine and has authored dozens of magazine articles. Things you will learn in this episode:How refocusing your control can refocus your business.Embracing change and working through resistance.The two systems that cause you to resist change.Tips on how to relay hard information.The importance of the Courage ScaleBeing the media - how to create your own frame. Connect with Rene:Website -https://www.seerenespeak.com/Facebook - https://www.facebook.com/seerenespeak/Instagram - @seerenespeakTwitter - @seerenespeakLinkedIn - https://www.linkedin.com/seerenespeak

Cara membaca Isi pikiran customer Kebanyakan sales pada umumnya hanya mementingkan dirinya masing-masing, yang penting bisa menjual produknya ke customer. Dan sudah sampai situ saja, tanpa mereka memikirkan nanti bagaimana ya customernya, apakah dirugikan atau diuntungkan dengan memakain produk yang telah kita jual kepada mereka. Bila kita sering membahas mengenai selling cycle sekarang kita membahas mengenai buying cycle. Atau siklus pembelian customer secara general. Tips memahami customer berdasarkan buku Sales Bible karangan Jeffery Gitomer 1. Customer maunya berdasarkan fakta Jangan kita banyak bicara yang hiperbola tapi lebih baik berdasarkan fakta saja. Intinya apakah barang/produk ini berguna untuk mereka customer. 2. Beri tahu sejujurnya jangan ditutupi Larangan untuk sales bilang, “sejujurnya ya pak / bu “ Karena mereka akan berpikir, berarti ada yang ditutupi nih dari produk yang akan dijual nih. Customer maunya terbuka tanpa ada yang ditutupi. 3. Jadi sales yang tidak menjelekan produk atau sales lain Karena dengan kita bercerita mengenai produk atau sales lain dengan maksud menjelek-jelekan, akibatnya customer akan berpikir apakah betul cerita tersebut. Bisa jadi malah jadi boomerang buat teman-teman sales. Customer akan bisa mengundang produk atau sales tersebut masuk ke mereka untuk ada kesempatan presentasi. Jadinya kerugian untuk teman-teman. Hindari membicarakan produk orang lain. 4. Berikan alasan yang jelas agar mereka mau membeli

Glenn teases the upcoming Booster #7 Grow Or Die guests.  He will be interviewing Jeffery Gitomer, Jennifer Gitomer, Patrizia Marin, and a special surprise guest that you won't want to miss. _  _  _  _  _  _  _  _  _  _  _  _  _  _   SUBSCRIBE / RATE / REVIEW

Episode 112 features Rene Rodriguez, Keynote Speaker, CEO of Volentum, and Founder of AMPLIFII. A captivating, high-energy speaker, Rene is in high demand for annual events, conventions, and keynote speeches. He has shared the stage with the likes of Tony Robbins, George W. Bush, Magic Johnson, Ken Blanchard, and Jeffery Gitomer to name a few. About Rene:New Video Series: Lighthouse Series: www.seerenespeak.com/lighthouseWebsite: www.seerenespeak.comLinkedIn: https://www.linkedin.com/in/seerenespeak/Twitter: https://twitter.com/SeeReneSpeakInstagram: https://www.instagram.com/seerenespeak/YouTube: https://www.youtube.com/user/voluntarymomentumFacebook: https://www.facebook.com/SeeReneSpeak/?eid=ARC0pfSFSHDc6ge-U2ThNfPl7DMPwWGUskDlZLw4PFf3DQX0gJQUoliEO1aLgWvDv_vRMcoV5crkqSj0 About Rene: René Rodriguez is entertaining, but he is NOT an entertainer. His clients describe him as “powerful”, “thought provoking”, and “authentic”. They say things like, “you could hear a pin drop as everyone was so captivated.” Rene’s engaging speaking style, backed by his scientific approach, makes him a top-rated speaker at every event.For the last 20 years, René has researched and applied behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. Yet, he believes that we are only scratching the surface of what is possible and that every profession can benefit from fully engaging human mind/brain.His company has trained more than 100,000 people in applying behavioral psychology and neuroleadership methodologies to solve some of the toughest challenges in leadership, sales and change. As an entrepreneur and CEO of multiple companies, Rene brings a practical business approach while inspiring his audiences to take action. He helps leaders create influence, transformation, and immediate results in their business and personal life. René connects company vision and strategy to fundamental and applicable neuroscience in a way that empowers anyone to engage with courage and grace.He has been named to the 40 under 40 list for 7 years straight and has been a trusted adviser to leadership teams at Coca-Cola, 3M, Medtronic, Nestle’, Microsoft, Bank of America, and Cargill. He was featured on the Cover of the Niche Report Magazine and has authored dozens of magazine articles.A captivating, high-energy speaker, Rene is in high demand for annual events, conventions, and keynote speeches. He has shared the stage with the likes of Tony Robbins, George W. Bush, Magic Johnson, Ken Blanchard, and Jeffery Gitomer to name a few. He can be reached at rene@volentum.com........Follow the Just Get Started Podcast on Instagram at @justgetstartedpodcast or Facebook https://www.facebook.com/justgetstartedpodcast and to learn more about me and what’s going on in my world check out https://www.brianondrako.com/now/ or find me on Instagram at @brianondrako or twitter @brianondrako As always, I’d appreciate a 5-star review on Apple Podcasts if you believe I’ve earned it. -> Leave a Review See acast.com/privacy for privacy and opt-out information.

In this episode, Ray speaks with Jeffery Gitomer on how to improve your sales in network marketing.  rankmakerslive.com Thanks for listening! Have some feedback to share? Leave us a review on iTunes! www.rayhigdon.com

Glenn Bill talks with Ken Walls about bridging the gap from alcoholism to meditation. 1:14 - Introducing Ken Walls 3:11 - Control your emotions 5:39 - What’s your thoughts on urges? 9:00 - Meditation 12:11 - when you think about standing on the end of the bridge, almost 20 years ago, what were the influences that triggered you walking across that bridge to become who you wanted to become? 21:04 - What did Mark Victor Hansen teach you? 23:30 - What did Jeffery Gitomer teach you? 32:02 - Knowledge Through the Decades - what was the attitude lesson at birth - innocence 35:30 - attitude lesson at 10 38:55 - attitude lesson at 20 42:46 - attitude lesson at 30 49:37 - attitude lesson at 40 - becoming a better version of myself. M Scott Beck “The Road Less Travelled" 53:33 - attitude lesson at 50 57:30 - Show close ———————————— SUBSCRIBE / RATE / REVIEW

Meet Paul Musho. Paul was my client, a former GE executive who took a leap to become a franchisee, use his transferable skills, and grow his cryotherapy business. He had previously worked for thirty years in big corporate conglomerates, including Union Carbide, Krupp, Emerson, and GE. During this time, he did everything from engineering, sales, development, operations, and general management, and also during his tenure, I had the opportunity to coach Paul. When GE left New Jersey (NJ), USA in 2017, he decided to pivot and start his own business and use literally everything he had learned in his 30 years of work experience including its best-in-class practices and leadership methods! Paul started out as a client going to cryotherapy in 2015 to help with pain from working out and wanting to play as much golf as he could. Cryotherapy allowed him to do this as the pain was reduced after each workout and allowed him to play quicker after a workout. As a happy cryotherapy customer, he decided to make cryotherapy his first venture.  His ChillRx Cryotherapy Red Bank, NJ store is a self-funded franchise of the original Westfield, NJ, USA location. Since incorporating in 2017, Paul has used his entire background to open ChillRx Cryotherapy in November 2018. ChillRx Cryotherapy in Red Bank, NJ offers trusted noninvasive therapies to reduce pain, inflammation, and weight. Paul enjoys working with his clients and seeing how cryotherapy can help them do more each day. Paul has also hired an outstanding team in Red Bank to run the day to day operations: Maura, Nicolle, Jackie M, Bill, Kaitlyn, Isabelle, Alessia, and Jackie T are the best team in the Cryotherapy Business!  Paul has had many influencers in his life. His parents, Ted and Sally are the number one along with this wife Dorothy and son Jack. In his professional life, he credits several people including Jeffery Gitomer, Gary Vaynerchuk, Gisela Bellinello, Tom Giordano, Helen Evans, and Rick Dool who helped influence who he is today. Today Paul will talk about his love to build, operate, and grow businesses! Tune in to hear Paul’s thoughts pertaining to: How his personal services, small business reacted to government-required closures. (3:30) Paul’s thoughts on using a podcast as a small business owner. (6:27) Have you considered how to digitize your solutions? (8:34) What Paul’s small business is doing to stay afloat during this moment of hibernation? (8:34) The benefits of cryotherapy and its impact on your immune system. (11:24) How the novel coronavirus has affected people’s behavior when it comes to personal health. (13:21) Paul’s career journey from working in corporate to purchasing a franchise. (14:52) Some of the nuances between employee vs. entrepreneurial mindsets. (16:09) Paul explains how running a team for GE and for now himself differs (and is the same), plus how Paul used his joint ventures training at GE as a small business owner. (16:28) There were some skills Paul did not obtain during his corporate career, he explains what those skills were and how he got up to speed when he started his own service-based business. (22:45) How Paul used GE's best practices in small business and applying, “The Net Promoter Score.” (28:32) How to consistently exceed client expectations, yet let your team uniquely express themselves to build relationships. (32:14) Exiting a company when your identity is tied up in your title, how to think about this when you leave? (33:22) Paul explores how and why he chose to start a small business franchise, discusses the certainty of working for a huge company vs. venturing on his own path. (36:54) We talk about inertia for successful executives. (41:54) The idea that we can use this pandemic to pivot an existing business or even using this time to begin your side hustle. (47:05) Paul shares openly his thoughts on his son who won’t have a high school graduation ceremony and the resilience of today’s youth. (49:50) How to get customers to return to your brick and mortar location, following the pandemic, whether in health and wellness or as a restaurateur. (54:12) I asked Paul: Your Google reviews are enviable for ChillRx Cryotherapy. How do you plan to encourage your clients to return to your store following this pandemic?  I imagine some folks right now are frozen in fear of being around people for a while. How will you help them “thaw” out and venture back into social settings starting with your Red Bank location in NJ, USA? If you are a business owner, entrepreneur, or leading a team, give this question some thought. In what ways can you encourage customers to return to your establishment?   Check out the links below: Listen to the ChillX podcast, Just Chilling Chill Cryotherapy Chill Cyrotherapy on Instagram  Location: 64 Broad Street, Red Bank, NJ 07701 The Podcast Movement Annual Conference

This week we welcome the man, the myth, the king... Jeffrey Gitomer to the Sales IQ podcast. Jeffery is one of the best sales professionals in the business and he how to #bethebestyoucanbe.  There is so much you can learn from Jeffery so make sure your fingers are warm because there are so many nuggets of information you will be wanting to write down! This episode is proudly brought to you buy the #1 sales engagement software Vanillasoft. Where you can find Jeffery Gitomer: https://www.linkedin.com/in/jeffreygitomer (https://www.linkedin.com/in/jeffreygitomer)  https://www.gitomer.com (https://www.gitomer.com)  twitter.com/gitomer  Timestamps: [03:30] - Jeffrey Gitomer introduces himself and how he got into sales  [05:10] - The concept and importance of spaced repetition [06:50] - The need for sales experts who don't focus on money [08:15] - The inspiration for the sale manifesto [11:00] - Has the fundamentals of selling changed? [16:40] - Why are so many sales people avoiding avenues of growth? [17:50] - What you can do to change your habits [18:30] - An unsponsored message about apple devices  [20:40] - Do sales people go straight to price because they have a scarcity mindset instead of a mindset of abundance [23:20] - Does Jeffrey have challenges where he struggles to maintain his mindset [26:25] - The people who helped geoffry to develop his mindset [28:00] - The steps to changing your mindset [30:05] - The need for continual growth and learning  [32:20] - The biggest piece of advice Jeffery Gitomer has for you  [33:15] - What does selling mean to Jeff?  [35:20] - Sales: Art or Science [36:00] - The biggest influence on Jeffrey's career

"I'd like to speak with mom and dad alone now" is a phrase no parent wants to hear from a doctor. And yet that is exactly what happened to Tom Sutter. Brad sits with Tom as he tells the heartwrenching story of his son Cal's battle with Leukemia, the miracles along the way, and forming Cal's Angels, one of the few charities that makes sure the money goes to treatment and families who are struggling during one of the most difficult times of their lives. This is a wonderful episode and we are blessed to get Tom on Awakened Nation. Tom Sutter's Bio: Tom Sutter is the original founder and a board member at Cal’s Angels (www.calsangels.org ), which he founded after losing his son, Cal, to Leukemia at the age of thirteen. Cal’s wages W.A.R. on pediatric cancer by granting Wishes, raising Awareness, and funding Research through clinical trials. He is continually inspired by the children that Cal’s Angels helps and their tenacity and strength of character. Tom is a published author, father to a blended family of 7 children, and one giant ball of energy and humor who seems to live by the motto “growing old is a blessing, growing up is optional”. While it is sometimes difficult to keep a straight face when sitting down with Tom, he will always have your best interests in mind when serving you. He also said that before he dies he’d like to collect the nacho batting helmets from each MLB stadium, that his secret talent is being able to walk and chew gum at the same time, and that his favorite place in the world is anywhere that serves pizza and beers. Often reading books like Napoleon Hill’s Think and Grow Rich and publications like Fortune, Business Insurance Journal, Jeffery Gitomer’s Sales Caffeine, and the Napoleon Hill Foundation’s Yesterday and Today. Tom has been in the insurance industry since 1993 and is not only a commercial insurance specialist, he is also responsible for training and developing the next generation of Insurance Professionals. Crum-Halstead Agency. Tom is that he is a youthful, passionate, driven individual whose energy and zeal for life coupled with his knowledge and passion for improvement allows him to serve his customers at a level that inspires others to live and do better. Tom studied Economics, Computer Science, and Finance at Northern Illinois University. About your host, Brad Szollose: First things, first. How do you say Szollose? It’s pronounced zol-us. From founding partner and CMO of K2 Design, Inc. the first Digital Agency to go public on NASDAQ to international leadership development expert, Brad Szollose has worked with household names like MasterCard, American Management Association and Tony Robbins, to create leadership training programs for a new generation. As a creative director, he has been the creative force behind hundreds of high-end corporate events, personal and consumer brands, and website launches. Brad is the recipient of the Corporate Identity Design Award and the Axiom Business Book Award along with various awards for website and print design. As a C-Level executive at K2, his unique management model was awarded the Arthur Andersen New York Enterprise Award for Best Practices in Fostering Innovation Amongst Employees (Workforce Culture). Brad continues to challenge the status quo with his new book, Liquid Leadership 2.0, and his new podcast, Awakened Nation®. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Join Kody Bateman for episode 33 of his Relationship Marketing podcast with guest Jeffery Gitomer. Jeffrey Gitomer is the author of 15 best-selling books. He’s a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world renowned. Known for presentations, seminars, and keynote addresses that are funny, insightful, in your face, real world, off the wall, and on the money. Jefferey will explain how he gets through the clutter of all the self proclaimed gurus among other great tidbits.

Today, Dave shares his Top 10 sales trainers. You have to find the right sales trainer for your business. Here is Dave's list of top trainers.... Zig Ziglar, Brian Tracy, Tom Hopkins, Jeffery Gitomer, Greta Schulz, David Sandler, Patrick Valtin, Grant Cardone, Jack Daly, Chet Holmes

Rene is a dynamic keynote speaker, leadership advisor, and world class sales expert.  Rene has shared the stage with the likes of Tony Robbins, George W. Bush, Magic Johnson, Ken Blanchard, and Jeffery Gitomer. www.SeeReneSpeak.com Over the last 20 years his company has trained more than 100,000 people in applying behavioral psychology and neuro-leadership methodologies to solve some of the toughest challenges in leadership, sales and change.  Rene’s engaging speaking style, backed by his scientific approach, makes him a top rated speaker at every event. As an entrepreneur and CEO of multiple companies, Rene brings a practical business approach while inspiring his audiences to take action. Rene has been named to the 40 under 40 list for 7 years straight and has been a trusted adviser to leadership teams at Coca-Cola, Liz Claiborne, Medtronic, Nestle’, Microsoft, Bank of America, and Cargill. He was featured on the Cover of the Niche Report Magazine and has authored dozens of magazine articles. A captivating, high-energy speaker, Rene is in high demand for annual events, conventions, and keynote speeches.

Selling With Soul has a BIG announcement!   We have joined the Sell or Die Network! The Sell Or Die Network is America’s foremost sales, business and personal development podcast network. It’s made up of an exclusive group of handpicked podcasts curated by 2 of the best in the business -  Jeffery Gitomer and Jennifer Gluckow! And this means BIG THINGS are coming for you too, friend… Today I tell you all about the network, why  we joined and what this means for you. Other amazing podcasts on the Sell Or Die Network: Sell or Die Hidden Stories with Jeremy Fulkerson The Why And The Buy  

Continuiamo a ragionare su prezzo e valore, questa volta attraverso anche i consigli di Jeffery Gitomer e Randall Murphy. Come oggi i clienti leggono il prezzo? E cosa possiamo fare noi per "uscire dalla guerra dei prezzi"?Gli audio citati nella puntataLa fila alla tua porta https://www.spreaker.com/user/youmediaweb/la-fila-alla-tua-portaOversuscribed https://www.spreaker.com/user/youmediaweb/oversubscribed-daniel-priestleyParlando di prezzo con Giulio Gaudiano https://www.spreaker.com/user/youmediaweb/quanto-conta-il-prezzoLa pagina facebook https://www.facebook.com/Adwice-consulenza-strategica-e-consulenza-alla-vendita-130705627287/?La playlist dei video https://www.youtube.com/playlist?list=PLZrhrPd9eMVzDqfJubfThuyMvjrkLlZuTLa pagina LinkedIn https://www.linkedin.com/company/10891014?Il canale Telegram https://t.me/venderevalore e la pagina LinkedIn del Podcast https://www.linkedin.com/showcase/10891014La mia pagina LinkedIn https://www.linkedin.com/in/paolopugni?E se

Continuiamo a ragionare su prezzo e valore, questa volta attraverso anche i consigli di Jeffery Gitomer e Randall Murphy. Come oggi i clienti leggono il prezzo? E cosa possiamo fare noi per "uscire dalla guerra dei prezzi"?Gli audio citati nella puntataLa fila alla tua porta https://www.spreaker.com/user/youmediaweb/la-fila-alla-tua-portaOversuscribed https://www.spreaker.com/user/youmediaweb/oversubscribed-daniel-priestleyParlando di prezzo con Giulio Gaudiano https://www.spreaker.com/user/youmediaweb/quanto-conta-il-prezzoLa pagina facebook https://www.facebook.com/Adwice-consulenza-strategica-e-consulenza-alla-vendita-130705627287/?La playlist dei video https://www.youtube.com/playlist?list=PLZrhrPd9eMVzDqfJubfThuyMvjrkLlZuTLa pagina LinkedIn https://www.linkedin.com/company/10891014?Il canale Telegram https://t.me/venderevalore e la pagina LinkedIn del Podcast https://www.linkedin.com/showcase/10891014La mia pagina LinkedIn https://www.linkedin.com/in/paolopugni?E se

This episode with Yanique Grant will be the first solo episode after doing 38 interview based episodes and we will be sharing with you some tips, nuggets that we have collected over the last 38 weeks of releasing 38 amazing interview based episodes. We want to give a shout out to all of our guests locally and internationally that has come on board to support and share the wealth of knowledge that they have shared and we are amazingly inspired by each and every person that we have come in contact with as a result of starting this podcast   Highlights Today Yanique will take about customer experience and are some of the different opportunities that exist for a business going forward in 2017, what are some considerations that they need to take into account. Whether or not a business plans for it, your brand provides a customer experience to your customers; customers collect experiences throughout their journeys with your brands, regardless of your effort investment or intent to deliver cohesive and satisfying experiences. It’s important that your brand and your advertising and your marketing that they are cohesively connected and they are all singing the same song, we’re all on the same page, singing the same verse at the same time, singing the same chorus at the same time because if not, that’s where the disconnect occurs.  People base their decisions based on what they experience and hear about your brand, every experience you provide to your customer can provide encourage or discourage, satisfaction, loyalty and advocacy and for those who are familiar with the book Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know by Jeffery Gitomer, you would know that if a customer leaves satisfied from your business, that does not guarantee that they are going to remain loyal to your business and so because of that, you have to consistently deliver on quality experiences, if you’re not, then it’s quite possible that the customer will switch and customers these days have choices.  The Internet has given everyone the opportunity to do their research before they come into your business. They go online, they go to your website, they go to your Facebook page, they look at what other customers are saying about your business, if they ask their friends and family about your products, they read reviews, they are fully informed at least by 60%-75% statistics say, before they even interact with a member of your organization, so with all of this in mind, you have to consistently deliver on whatever it is you’re advertising that your company is going to deliver and that is seamlessly what your brand is all about. People like to have simple experiences, that’s the reality. Yanique stated that she loves to go to a business that when she walks in, she doesn’t need to try and figure out what the business is trying to offer, what should she do, where she should go, she knows exactly what to do and where to go.  They have this index called The Global Brand Simplicity Index and in it, it talks about what simplicity is. Each year this company called Siegel and Gale, they survey thousands of consumers from around the world as it relates to evaluating hundreds of brands and how the brands deliver on their experiences. Simplicity by definition is freedom from complexity, intricacy or division into parts. This is the definition by www.dictionary.com and it is freedom from deceit or guile, sincerity, heartlessness, naturalness. People want to do business with companies that it’s very easy to transact business with them in all the channels that they provide service through whether it’s online, whether it’s face to face, over the telephone; it’s a seamless and a simple process, a simple experience.  According to the 2017 Global Brand Simplicity Index, simple to the consumer in 2017 means being clear, it means being human and it means being useful. It's is powerful and if those are the 3 things that simplicity means, it means that in everything that a business does, they need to figure out, “Is this process clear, is this product delivery or service delivery human and are my consumers valuing this experience as being useful?” because if you’re not meeting 2 or 3 of those options, then you are loosing out on all of the money you are leaving out on the table for not creating that simple experience for customers, so we cannot implore enough why it’s important. It is so important as well for your brand or people that interact with your brand to recognize that you are real, a lot of companies say in their marketing advertising that, “We are offering quality service, our customer service is the best, we take care of you.” They use all of these endearing terms that when you listen to the advertisement whether it’s on TV or on the radio, you feel a sense of emotional connection, however, when you go to the business and have the interaction - it’s a completely different experience, so your brand is what people feel and say it is, not what your brand believes or says it is, "Perception is reality to the person that perceives it", this is a popular quote that she gives in all of her workshops all the time. A lot of people believe that service delivery or the service that they offer is based on what they feel it is and it’s not what you the company feels it is, it’s what the customers says it is, it is their feedback, it’s their perception that matters, that’s what determines whether or not you’re a great or a good company, so your brand is owned by the customer not you, it is created and fashioned in the minds of your customers and prospects. You are what they think you are or what they hear from others, sometimes people form a perception of a brand just based on what their husband says to them or what their girlfriend says to them or what their co-worker says to them, they have never interacted with the business before but they are basing their thoughts or giving feedback to other people based on what someone else said, with that in mind, you have to remember that your brand is what others say it is. What your brand does is more important than what it says, action speaks louder that words and because body language is 55% of the communication process, it’s so important that your leaders, team members, everyone is walking the talk, your brand will be ultimately evaluated by it’s customers and what it does for them, not what it says in the ads, emails or on its website, so again, if your marketing is not congruent with the actual experiences that your customers are having, then at the end of the day, it’s not what you believe your service experience is but is what your customers are actually experiencing.  Brands that cannot retain customers, they just won’t win in this world that we are living in, if you are not able to really recognize that the customers that you have currently are your gold mind, those are the ones you need to be nurturing and ensuring that they’re satisfied, ensuring that they want to come back, so that they can go out there and be evangelists of your business, then you lose right there, as said before, it’s money you’re leaving on the table, so your brand, acquiring customers is a costly activity, it requires you to go out there and tell people what you’re about and spend money to woo someone that you really don’t have a relationship with, rather you could be nurturing and building up existing relationships and having those persons woo people you are trying to get because it would be an easier sell because that customer who you’re trying to get would be persuaded by someone who has had an experience with your business and the acquisition of that new customer would be based on what that existing customer shares with them.  Brands that cannot motivate their customers, to share positive sentiments will ultimately diminish the effectiveness of their marketing efforts. The aim is to ensure that when your customers leave your business, they feel like they’ve just done business with the best company on earth, if you cannot absolutely say that, then it means that there is room for improvement. People trust each other more than they do brands and word of mouth is a powerful force for improving awareness and consideration, that’s why social media is so powerful, there are all these brands out there that basically, you can go online and you can read up about where you’re going and what kind of experience to anticipate, you can even get a rating and so if your customers are not speaking positively about your business, even if you have the most upgraded building, the best uniforms, the mission and visions on the wall, state of the art technology, state of the art equipment, machinery, if the experience is not congruent and people are not leaving feeling like they are valued and appreciated, then you are definitely going to experience a diminishing return in the long term.  Your brand can’t be all things to all people, customers have different needs, expectations and values so the better your brand can understand and reflect these through focus, segments, personas and personalization, the more powerful the experiences it can deliver, you have to know who your customers are, what’s your marketing segmentation, who represents that 80% of your business, what 20% of your customers gives you 80% of your business and how can you have those 20% become evangelists of your business so that you can continue to increase on that percentage. It’s a work in progress but it’s possible, it’s all about making that experience very simple.  You listen to your customers to understand them, marketers spend a lot of time and money studying what gets people to buy too often and sometimes they ignore what gets them to be satisfied, loyal and willing to tell others, listening is important in the whole customer experience process and the voice of the customer programs are essential to defining and measuring customer experience performance. When you hire someone like Yanique to train your team members or hire her company to do market research, it’s very hard to see a return on investment the following day and that’ what a lot of businesses fail to realize that customer experience is a very tangible measurement and because of that, it’s so important to continually be engaging and hearing from your customers because if you’re constantly getting positive feedback and recommendations that you get from customers are actually improving on them and customers can see that their feedback is not just being put in a box and no one is taking it into account but they are actually using it to make changes, then that’s when you see repeat business over and over.      

In today’s episode we discuss some books the Godfather would recommend to every person whether they are a sales manager, sales professionals, business owners and entrepreneurs.  You can find the Amazon link below each listing to become more familiar with it. Willie's Way by Phillip Van Gooser     Wooing customers to create loyalty Willie's Way Fish by Stephen Lundin, Harry Paul and John Christensen     Ways to improve morale and results with a dysfunctional and non-productive team. Fish Little Black Book of Connections by Jeffery Gitomer     Relationship building and Networking skills Little Black of Connections and Relationships Maxwell Daily Reader by John Maxwell     365 days of insights to develop Maxwell Daily Reader The Essential Wooden by: John Wooden     The basics skills to become a great leader The Essential Wooden I also recommend two recent books I have read.  These two are very focused on growing personally along with business.  Third Circle Theory Third Circle Theory The Four Agreements: A Practical Guide to Personal Freedom The Four Agreements Thank you so much for listening.  We have listeners all over the world who are downloading each episode and we would love to thank each of you individually.  Please let us know how we can make the podcast better, let us know what you like and let us know of any success you may have in the field.  We look forward to hearing from you.  You can reach Ed in three different ways.  If you have a question you would like answered or any feedback about the show please let us know. Please go to Itunes and give the show a review.  Let everyone know how you feel about the podcast.    #Iamnotacrapbag Facebook- Just Fratzed Sales Training Twitter- @fratzed Email - ed@fratzed.com   Sales referrals networking closing skills cold calling