Podcasts about ntps

CLICK HERE! Transcription: It's time to escape the health monopoly and end the government's stranglehold on wellness. I'm your host, Jamie Belz - - - and THIS is the Nutritional Therapy and Wellness Podcast. Today's episode is a rallying cry—a call to action to break the chains holding back holistic wellness practitioners and, most importantly, to give YOU the freedom to choose your bio-individual path to optimal wellness.  The Nutritional Therapy Association is on a mission to reverse the trend of preventable poor health. Right now, we're living in a nation plagued by chronic illness, obesity, and skyrocketing healthcare costs. Meanwhile, millions of people are searching for solutions—but instead of finding freedom, they're stuck navigating a failing system that prioritizes government-controlled insurance dollars, surgeries, and pharmaceuticals over personalized care pathways that promote sustainable change and truly transformative healthful outcomes. It's an absurd contradiction we face. We're mandated to pay sky-high insurance premiums and hefty deductibles to maintain a safety net for catastrophic health issues—which most of us - THANKFULLY - never need. - - - That money - ((thousands and thousands of dollars for my family each year)) - is just gone. It's a carnival game we're forced to play, and the insurance companies win every year. Yet, at the same time, we're paying out of pocket for the wellness modalities and practitioners we truly value. These professionals offer personalized, preventive care that keeps us healthy and helps us avoid those catastrophic situations altogether. It's a frustrating system that forces us to invest in reactive care while actively limiting our ability to choose proactive, holistic approaches that align with our values and promote lasting wellness. Here's the kicker: the very professionals who can help—highly trained, deeply passionate practitioners—have been targeted, silenced, and even prosecuted in some states simply for doing what they do best: helping people live healthier lives.  Today, we're breaking this down - - - We desperately need an overhaul of how we do things. What we've been doing - our current "health care" system - IS NOT WORKING. The health of our nation is absolutely unacceptable. - **42% of U.S. adults are obese.**  - **6 in 10 adults** have at least one chronic illness, and **4 in 10 have two or more.**  In the U.S. alone - $400 BILLION dollars are spent on prescriptions each year - - - and we're getting sicker and sicker. We spend $4.1 trillion on healthcare in the U.S. each year - if that $4.1 was making us the healthiest humans have ever been - I'd be all for it!! - - - but 90% of that 4.1 trillion dollars is going toward managing chronic diseases. Here's the hard truth: most of these conditions are preventable. They don't need another prescription—they need a personalized, holistic approach that addresses the root causes of dysfunction. People are desperate for solutions tailored to their unique needs—their bio-individual path to wellness—but they're stuck in a system that's failing them. And that's where Nutritional Therapy Practitioners and holistic practitioners step in to fill the gap.  As Nutritional Therapy Practitioners (NTPs), we undergo rigorous, science-based training to support individuals on their wellness journey. We specialize in:  Anatomy, physiology, and the body's interconnected systems. Root cause analysis—not just managing symptoms but understanding and addressing the foundational imbalances that cause dysfunction. Empowering people with bio-individual strategies, recognizing that no two bodies are the same. Providing education in nutrition truth. We're not owned by big food or big pharma - we'll tell you the truth about that ingredients lists and help enlighten you about why certain foods - like most of the 10,000 industrially produced chemicals the FDA has approved for human consumption in the United States - should be avoided. We're a threat. What we teach is real, and it can't be patented for profit. We discovered this on our own after being exhausted - or sometimes even injured by - the BIGs - big food, big ag, big pharma - the BIG Money Machine. Most of us found this path because of our own life-changing experiences. Most holistic wellness providers - many NTPs - discovered this work after a personal health breakthrough or helping their child recover from a debilitating condition. We've lived it. We've felt the frustration of a system that didn't have answers - we were told, "you can't, you won't, you'll never," - "when in doubt, cut it out" - "where do you want me to send this prescription?" - - - but we pushed back on the prognosis - and we realized that there is another way! You have to be willing to take off the blinders and look. There are incredible licensed medical professionals who have done exactly that - - - they've come over to this side and have seen, felt, and heard what cannot be unseen, unfelt, or unheard - and we're all passionate about sharing what we've learned. Let's be clear: this isn't about demonizing any one group - and it's not about competition. This is about collaboration and abundance.  The health crisis is far too big for any one group of professionals to handle alone. We need registered dietitians, doctors, NTPs, health coaches, and more—all working together to create a system where everyone has access to the care they need.  When there are no more sick people left to help, THEN we can talk about competition. Until that day comes, we need boots on the ground. We need practitioners working in communities, meeting people where they are, and providing diverse options for care.  We're all allies in this fight. And the more offerings we have, the more likely each person will find their bio-individual path to wellness.  Here's the reality - the big problem - and why I need YOUR help. In some states, Nutritional Therapy Practitioners (NTPs) and other holistic practitioners - including RNs, functional medicine doctors, Chiros, NPs, MDs, DOs, and other licensed professionals, as well as alternative practice practitioners - are facing absurd restrictions and fear-driven enforcement. These are highly trained professionals offering alternative and innovative approaches to health, yet anyone challenging the status quo or “the machine” is met with unnecessary roadblocks, intimidation, and legal threats - fear of financial repercussions - the swipe of a pen can pull someone's license - their entire career gone if they don't get in line and play the conformity game. It's a system that stifles solutions and prevents people from accessing the personalized care they need and deserve. We have an NTP in Minnesota who was working alongside a naturopathic doctor, providing nutrition education to a mere five or six clients. She was given a cease and desist from the Minnesota Board of Dietetics because someone called in an anonymous phone call complaint, which was apparently enough to launch a taxpayer-funded investigation - - - and I am telling you - they had nothing - she did NOTHING wrong. Nothing even close to wrong - - - but because of an anonymous phone call and the current laws - she was immediately shut down and forced to spend her precious time and her family's money to fight back - - - ultimately conceding. Think about how absurd that is. We're trained, we're educated, and we're passionate—but the law ties our hands while the public suffers.  This isn't just frustrating—it's wrong. It limits your choices, perpetuates the health crisis, and prevents qualified practitioners from helping people who desperately need it.      The MAHA movement has ruffled some feathers - but I don't understand that - because EVERY. SINGLE. PERSON. should want to see Americans - all people - everywhere - get healthy again.  This is a Non-Partisan Issue. This fight for health freedom isn't about a specific politician —it's about people, plain and simple. And let's be clear: this isn't about saying that licensed professionals or hospitals are bad. Dietitians, doctors, and hospitals are absolutely essential, and many people rely on them for life-saving care. But this is about freedom—the freedom for every individual to choose the approach and the professional that resonates with their values, aligns with their goals, and helps them meet them. Whether you prioritize personal liberty, innovative healthcare solutions, or reducing the overwhelming strain on our medical system, this issue affects us all. Chronic illness doesn't discriminate by political affiliation, and neither should the solutions. This is bigger than party lines; it's about breaking down barriers and creating a system where everyone can access the tools, resources, and guidance they need to achieve optimal wellness. By lifting these restrictions, we're not undermining traditional healthcare - we're expanding the choices available to empower people to take control of their own health. Every ethical provider should be able to get behind that. This is about escaping the health monopoly that drove us to the health crisis we're in. This is about ending the government's stranglehold and unlocking bio-individual pathways to wellness. Here's where YOU come in. This isn't just about practitioners - it's about YOU and your right to access care that works for your bio-individual needs.  I'm asking you to take action. Click THIS LINK and sign the petition to lift the legal restraints on holistic and functional health practitioners. By signing this petition - you're supporting empowered health - a system that champions true preventative care, like nourishing the body with nutrient-dense, whole foods! - and focuses on addressing root causes rather than masking symptoms with bandaid solutions that trap patients in a cycle of lifelong dependency and side-effect management - - - another pill - another surgery - - - - spoiler alert - that vicious cycle never stops. No one on a list of prescriptions is ever as happy as those in the pharmaceutical commercials portray. By signing this petition - you're supporting a more healthful future for generations to come - one where practitioners can work without fear, everyone has access to the kind of health care they desire and deserve, and they're aware of their options so they can actually find what works for them! Signing this petition means you support a future of true autonomy - where our hard-earned money isn't being held in the purse of the insurance companies, and like children, we have to beg them for our fractional allowances, which the government ultimately dictates. You're signing to support the freedom of choice - the right to seek care that aligns with your unique, bio-individual needs and preferences - to spend your wellness money where you want to spend it. With all the training I've received in anatomy, physiology, and the science of how the foods we eat literally are the building blocks of our bodies—the intricate interplay of nutrients to fuel every function- and the miraculous healing capabilities of a nutrient-sufficient body—I've dedicated over a decade to mastering this knowledge. And yet, despite all of that, I'm not legally allowed in some states to create a simple meal plan for your family for next week. Let that sink in.     Then sign that petition, yeah? After you sign, don't stop there. Share the petition with your family, friends, and community. Send this podcast to everyone you know. Post it on social media. Talk about it. We need you to help build momentum. Momentum is the silent force of greatness - - - every signature is a step closer to creating extraordinary outcomes.  Click Here or copy/paste the link below to sign the petition - right now - it takes a few seconds. Don't say you'll do it later - let's go!! Thank you for gifting your precious time to hear what I had to say and for being part of this movement. The time for change is now. Together, we can push back against conformity - change the way we think - and, in doing so - change the world. Together, we are reversing the trend of preventable poor health. ___ https://www.change.org/p/freedom-to-practice-supporting-the-right-to-holistic-care?recruiter=1358342049&recruited_by_id=e22b9240-a849-11ef-b3a9-450f8dfb38a4&utm_source=share_petition&utm_campaign=petition_dashboard&utm_medium=copylink ___   www.nutritionaltherapy.com

Today's episode starts a three part series with Holly and Josie discussing building your NTP business. In part one, we touch on the legal side of things, from why we both chose to file our businesses as a LLC, considering the nutrition laws for your state,  client contracts, setting yourself up for success with taxes, insurance and beyond. The two of us learned so much from established NTPs prior to opening our own "virtual" doors as practitioners so we wanted to give back to our community with helpful tips that we've learned along the way! Be sure to toon in over the next two weeks for parts two and three where we touch on client work, growing our following and clientele, continued education and beyond! Links: Holistic Council Nutrition Practice LawsDestination Legal AKA @legally.sarah_Dotted Lines ContractsThe Legal PaigeFaithful FinancialsProfessional Wellness Alliance (PWA)Alternative Balance Follow Holly on InstagramFollow Josie on Instagram

This episode brings host Jamie Belz and fellow FNTP, Thomas Gilliford together for a very real conversation about food and wellness. They dive into all things from the perspective of thriving within the navigational beacons of the aggressive pursuit of optimal wellness and setting realistic expectations for functionality and quality of life. Thomas covers his newly developed FCA (Functional Clinical Assessment) Program available to NTPs who desire to add the “F” on the front of their credential to make them FNTPs (Functional Nutritional Therapy Practitioners). This skill set, formerly called the Functional Evaluation, utilizes hands-on and lingual neural testing to help identify which nutrients and nutrient formulations are best for each person's bio-individual receptivity. This enables the practitioner to cut through the sea of options available when it comes to nutraceuticals and supplementation protocols to quickly identify which product is right for each individual's needs. Their conversation continues to run through many aspects of navigating diet, supplementation, expiration dates and ultra-processed foods, alcohol, surgeries and prescriptions, sleep and stress, and other wellness inputs. They discuss the challenge of trying to balance rigid rules and expectations with being realistic and enjoying life. Additional topics they touch on: eating out, alcohol, progression, EMFs, hydration, avoidance of surgery by incorporation of water, Lyme, Green Washing, Big Macs, glyphosate, dairy/milk, vegan/vegetarian, gallbladder removal (cholecystectomy), blind spots, trauma, grief,      Please hit “subscribe” and share this episode with someone!

Ryan Kettering- Prolific Brand Designs      [00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey Berrier, and I am here with my man Ryan Kettering. What's up, brother? Hey Corey. How are you doing, man? Good to see you. I'm so Ryan, I'm super excited about this conversation because you and I have talked obviously off camera, we've talked prior to this, and I understand a little bit about what you do well, probably a lot more than some, and that's why I wanted to bring you on because I think it's important that people know about your brand and they know about what you do and the services that you offer.   [00:00:34] Because I think you're an alternative to maybe some other folks out there, and we know that Dan Anthony Elliot's a friend of ours, and he obviously is a guy that does a lot in this space. But I do believe that you're making a name for yourself. You've been around for a minute, but people in our space are starting to hear from you now.   [00:00:51] So tell us a little bit about that. Yeah, so we started in completely different verticals than Kick Charge. And they do a phenomenal job. I don't, I [00:01:00] think you really pave the way, I don't know, without having seen him validate the market if I would've really had as good of an understanding as I do of what's really possible in this space.   [00:01:12] I started. Industries are, and verticals are a little bit more like a lower barrier of entry. So as we've moved along to some of the more professional trades, we've been able to work with some really amazing companies. But that's really how that kind of signs of progress that I intentionally stuck, stayed in my lane, and then now we're just starting to grow, and people are starting to see us and be like, okay, this is a really cool option out here that we didn't know about.   [00:01:36] And we've been around for a little while. Like you said we're gonna be going on eight years in business in 2023. But we're just starting to move into these professional trades and have done quite a few jobs now in these spaces and done really well with it.   [00:01:47] But yeah, so then, just connecting with you after we did some other podcasts in the space now, and so yeah. It's pretty cool, man. So I was gonna actually introduce you as the professional hobbyist. That's what I was gonna introduce you as. And I totally [00:02:00] forgot because I think it's really funny because you've made a super successful business out of a hobby that you had, correct?   [00:02:08]. Yeah, so I didn't go to college. I thought about going to art school. The money was just like. It was crazy. And I just I couldn't make sense of how to make money with art, so I I had a service business for about 10 years, and so I graduated 17 years old, junior year I graduated.   [00:02:22] I Didn't go to my fourth year of high school at all. I didn't need to start my business right there. And banged my head against the wall for a long time, but figured out how to operate, a small, home service business. And what was real?   [00:02:34] Happening there. But then as like you said, I started to get in touch with these, this is before Facebook, the online forums, stuff like that in the industry I was in, and just started helping some people with things and saw an opportunity. And so after doing it on the side for a little bit which I didn't really when I started, I wasn't even trying to really charge money for it.   [00:02:52] I was just trying to help. And then it got Okay, I have to charge money too, so people stop asking me to do stuff. And then, then you start to realize, okay, maybe [00:03:00] there's something real here. So yeah, I started out, that was I started this full time in 20, what's that, 2015, I think that is.   [00:03:07] Yeah. And then quickly from there, now we have a team of eight now. My, wife joined shortly after I started in 2015, and we grew from there. And now we have a total of eight full-time employees, so it's. I think it's interesting that you started, I, when I work with people I offer them some sort of value.   [00:03:24] Listen to their calls, I'd listen to their CSR calls and their service technician calls, and I give them the report. It's interesting because you did similar, the same thing like you provided value for people because you wanted to help them. And I do the same exact thing. That doesn't mean they're gonna work with me, and I'm cool with that. I know that what I'm doing is gonna help them either whether or not they work with me or not. And so you did that same scenario with this until obviously, you got busy enough that you could turn it into a business. When was the, at what point did you say or what happened that made you make that switch?   [00:03:59] Yeah, [00:04:00] there was; actually, I was thinking about it, and I had a, a. I had a goal that I might change, make the switch, but there's a specific moment. I don't know, do you know Dave Carroll from Sounds Familiar Marketing? He's he does he didn't at the time, but he now does, just direct mail and postcards and things like that.   [00:04:19] He'll be at Roof Con, I believe. But anyway, Dave Carroll Dope Marketing. Anyways, for his service business, we did a bunch of work, and at the time we did quite a lot of direct mail, and he had like something, like a $6,000 order with us, and I was like trying to juggle, and he's What?   [00:04:34] Why are you? , Why are you not focusing? Like I'm trying like I have this big, this decent size order for you here, and you're like everywhere. And I'm like, and at that moment, I was like, You're right. I need to; this needs to stop. So it, so it's like where I knew it was coming, but then there was this moment where basically somebody called me out on it, said, Look, you gotta focus.   [00:04:54] And I said, I just said basically. Yeah. And that actually, I think that following weekend I was. Basically, I [00:05:00] didn't take on any further work in the other business. Started to make some plans and basically burn bridges. I'm a big believer in burning bridges. I think people try to leave things, those tabs open.   [00:05:10] The only way for you to make a change for all, for me anyway, is to take away the options completely. So that's what I tried to do very quickly. And I did. And so yeah, and then I just, from there, it was just full-time. Then I scrambled to figure out what I gonna do.   [00:05:22] And I teamed up. There was a guy local to me that. I was able to work something out so that I could start to do, get some value out of my client list and equipment and things like this. But I tried to figure out how to scramble and make the best of my sit and my decision.   [00:05:36] But it all worked out. So that's really cool. Okay, and when you made the switch, you said you put the brakes on the current people that you were working with. So you were getting paid a little bit, I'm assuming, from, let's just call it the first business until you made that switch.   [00:05:49] Is that correct? Yeah. Okay. So you just put a halt on everything. How hard was that to do mentally for you to say, I gotta I can't take, I can't take your [00:06:00] work right now because my rule for me is I gotta put the brakes on. As I said, I burned a bridge, so it wasn't that difficult after the decision because, basically very quickly, I was forwarding my phone number.   [00:06:10] I was like, I was, I was very quickly offloading all of this really fast. So once I made a decision, it was easy making the decision. It was something that I was already thinking about for a long time. So it's almost like I neglected the decision for a long time and then made it very quickly.   [00:06:24] And how long would you say, how long do you think that you put it off? That was really what was that I was gonna ask you how long do you think you sat on? Yeah. The question of, how long did you know you probably needed? I think I was doing it I think I was doing the two things for about, I want to say, maybe for sure over a year, maybe up to three.   [00:06:45] I'm an e-NTP. I don't know if anybody is listening to those, a Meyers Bridge. I have a horrible long-term memory. So I don't, I just, it's the basically e-NTPs. We don't care about the past. They just don't care. So I don't I, I can't quite remember to be just completely honest with you. But I would probably [00:07:00] say it was something where I probably sat on, I would say, at a minimum, probably three to six months.   [00:07:04] And where it was just basically a fear of making a switch. And I see this a lot with other people. I try to encourage them Because what happened was after I shut one thing down and switched from once, I went from two to one. And just to be clear about what it really was at that point, basically, in my home service business, I was basically an owner-operator.   [00:07:23] I had a few helper-type people part-time. And then I had, and then the other business, it was basically just me, Because I was just doing this as it was me. And then, I started hiring some contractors. So it was all like, basically me. It was mostly just me. And so it was really taking a lot of.   [00:07:39] Mental and physical, like energy and time and stuff like this. Late nights, early mornings, that sort of thing. So, it had been weighing on me for a while already. But after I made that switch, my income tripled as a whole basically overnight. So like, if you go like sales from here to say, basically my income tripled overnight from month to month based on shutting one thing down, stop [00:08:00] stopping the dual.   [00:08:02] My two open tabs are toggling back and forth. Once I decided to focus that focus alone, I'm not talking about, oh, I focused and then also spent a ton of money on marketing or did all these things. It wasn't that. Was just focusing once I had my full attention on one thing instead of two; my income tripled.   [00:08:18] And that's what I'm always looking for with our clients. Or if I hear somebody that's like doing too many things, I'm like; we'll have somebody that calls you've probably heard this before, like somebody's doing H V A C and plumbing, and now they're like, Oh, we're gonna start electrically.   [00:08:33] And I'm talking to Mar how, what percentage of your, break down these percentages? 70% of our business is plumbing. 30% is H V A C, and then we're gonna start electrical. I'm like, okay, so what's the reasoning behind starting a new business? Cause that's what you're doing. Why are you starting a new business instead of pumping that 30% up to whatever some people are gonna have?   [00:08:51] Very thought out, like good answers. Some people are gonna be like that. I don't really know. And Right. We tend to want to do more. [00:09:00] See, I should have. I had really had no business being in two businesses in the first place. But I didn't know that at the time, and so I'll never do that again. Because now, I understand the benefit of like truly focusing on one thing, and I'll talk to a buddy of mine.   [00:09:13] He owns a supply shop that does pretty well. But, he w had a service business kinda came, and he hung on to this one account that he had for so long. He's Oh, I just go out there every once a once every month, a weekend, or once every, whatever it was. And I'm like, Dude, you gotta let that thing go.   [00:09:28] You're not. We forget that. An extra five grand or ten grand or 20 grand a year or whatever. It's, it doesn't. It's the same thing. You didn't make any more money or less, and It's the same exact thing. So just let that thing go so that you can like really focus on what you're doing and we just don't understand how much little things take on, from our mind.   [00:09:47] You know what I mean? Dude, a hundred percent. I just had this conversation with my wife actually. And I explained to her; I'm like, Here's an example of how like our brain works. If you have if there are ten things that I need to do every [00:10:00] day, right? And you ask me to do two extra things that are not within my ten things; you've taken 20% of my energy to do yours.   [00:10:12] and I'm like, if it's something important, that's one thing, but I, but if you asked me to get up and do something that you could get up and do yourself, it's a whole different ballgame. And I had to explain that it's like a bank account. You swipe your credit card, or you swipe your bank card, and the money drops out. When you have things nagging at your mental energy it does the exact same thing. And I'm pretty sure you'll now certainly agree with this. You can't give a hundred percent in two places. It's not physically possible. Yep. You can't chase two rabbits. And so the way to do that, in the way that people either fail or scale, is you either get you master one thing and then duplicate it over and over.   [00:10:52] that leads me exactly to where I want to go next with you. How is it that you're [00:11:00] able to? Say, I think the window is, I can't remember what you call it, at six weeks, and then it's at 12 weeks. My question is, how are you able to give someone the idea that they're gonna be done in 12 weeks and be pretty consistent with that?   [00:11:17] Because that's not normal. Not normal in the industry right? As we know it right now. Yeah. So with the experiences that I've had, and probably the, I'd say the most important business lesson that I've learned so far in business ever is basically in its simp in one word is niching. Right?   [00:11:39] So and sometimes I'll fight it Because it's very counterintuitive to say, I'm gonna do less and get more. I'm gonna, I'm gonna, it, it does not make any sense. Logically,it does in many ways, but when you tell somebody, Stop doing five things and do one you'll get more out of that.   [00:11:57] It does not make sense to someone, to the [00:12:00] average person. And I think most of us, even if we feel like we're above the edge, can fall into these average tendencies sometimes. So we have, it's some, it can be of internal struggle even for me too, or sometimes you don't even realize and you're like, Wow, look at how I've really just broadened quite a few things.   [00:12:16] Like my home service business, when that first took off for me when I finally started figuring out, Cause remember I was 17 years old outta high school, basically living at my own that time. Trying to figure out life and business for the very first time.   [00:12:30] So it took me several years to finally get it going, to finally get it like working in a way that was really serving me the way that I wanted it to. But that one of those pivotal moments in that was when I stopped marketing to a 50-mile radius and started marketing to a five-mile radius. Because I looked at my thing and I'm like, 90% of my work is happening in a five-mile radius.   [00:12:50] Why am I spending then a hundred percent of my budget in a 50-mile radius? It doesn't make any sense. But these are these little switches and these bulbs, they just, for some reason, they don't go off for so long, [00:13:00] or maybe you're just not asking the right questions in your business or whatever. All of a sudden you start asking different questions and start to.   [00:13:06] Wow. I wonder what would happen if I cut my budget in half and cut my service radius by, 10 or more. What would that look like? And all of a sudden you're spending less, making more. You're not driving, you're not driving all around everywhere. And that's not gonna work for everybody.   [00:13:18] Remem it was a smaller deal, but we also were in a good, the place I was in, a hundred thousand dollars plus average income household, you had something like over, over 50,000 people in there that all met that as it was a good area as well too.   [00:13:30] But but Ryan, I want you to, let me just pause you for a second because really I'm really glad you brought that up because this is the, I'll be honest with you, this is one of the biggest reasons that I wanted to connect with you because you really impressed me with your idea behind owning a neighborhood.   [00:13:47], right? So I want you to really dive into that and explain what, So you just explained a little bit, but I want you to go in it a little bit deeper and explain. If I'm a two-man crew, right? If I've got two trucks, two vans, whatever, [00:14:00] how do I dominate my market? Because the only thing I know to do is run Facebook ads or run Google Ads.   [00:14:06] But I don't really know, I'm not really working with anybody. I don't really know what to do. , can you break that down for people that maybe, that simply Yeah, that would be great. Just, yeah. So let me I'm gonna stick a pin in that one and just tie it into how what, how we use that today.   [00:14:21] I'm gonna come back to the Dominating your area. Cause it's basically, we talked about this even before the podcast, before we record us. It's dominating or dabbling. That's your only two options. There's no in-between, right? It's either just like in life, there are either, you're either growing or you're contracting.   [00:14:36] There is no staying the same. It's like there's, there are these like polar things where you have to decide which you know, all in or not. But basically, the idea of niching I continue to try to apply, because to me it's one of the most counterintuitive and hard things to do. Once you get it, you start, it's more natural, but it's still it's like one of those things where the more you learn about money, the more you figure out.   [00:14:57] You have no clue. Like you just don't understand. Do you know what I mean? So [00:15:00] I know the more the value of money more than maybe an average person. I understand it more, but also like it only enough to understand that I know basically nothing, right? But anyways applying that niche to our services is like, when we started to really double down in the branding space instead of.   [00:15:17] Some other things we were doing before printing and layout and all these different things. When we started to do that, it was all about like, all right doing the same thing as I did in my past. But it's where's 80? I found out that 90% of our business was coming from 10% of our orders.   [00:15:29] So how clear is it to know what to do at that point? Pretty clear. But I wasn't, we weren't asking the questions, we were just running around putting out fires and we all have this stuff, and maybe it's not a 90 10 for you, but maybe it's a 70 30 or an 80 20 or a 60 40 or whatever.   [00:15:44] But then, there are ways that, there are things that we should double down on. I'm basically always looking. How do we gain more leverage? And the best place to gain leverage is if you think about actually pulling a lever if you're if it takes an enormous amount of energy to pull a lever and you have one that's halfway pooled and one that hasn't been pulled at all, [00:16:00] which one do you wanna push on?   [00:16:01] The one that you already have leverage on, right? So we tend to go pull another lever that's, for some reason, our first instinct. It makes absolutely no sense, but this is our instinct. It's Oh, if I could just pull as many levers, No, just get that other one going. Get that one you're already working on going.   [00:16:14] So that's really what when it ties into so to answer your first question, that's how we can continue to keep our timelines tight. Is this idea that you. We understand what is the absolute most important thing to our customers, which is the quality of the specific type of things that we're, the strategy that we're offering, the quality of the graphics, all these sorts of things.   [00:16:33] It needs to be in a reasonable amount of time. And for our customers, that's usually more important than the money. Obviously, the money needs to make sense. And, we might talk about the investment, and that's later as far as but anyways    [00:16:43] So I wanna be clear. So you're talking about, for the listeners, so they understand why it works the way it does for you and your brand and your business is because you have a repeatable process that, let's don't call it like, it's not like a, [00:17:00] a copy and paste process, but the, I'm sorry, the process is copy and paste.   [00:17:04] The branding obviously is not copy and paste. Yeah. But that's what makes you efficient, I would assume. It's about like understanding. And what he was talking about, it's like finding your like business drivers and there's things that are internally there's things when it really, your team and then there's things in regard to your customers that you only have to get certain things, right?   [00:17:22] So for me, in order to keep our timelines right it's we can't if timelines are suffering there's a couple things we can do. Customers won't like it, but one of the things is you can raise your prices, right?    [00:17:31] Another thing that you can do is stop doing as much. And that's where, we're keeping a close eye on that. Is there stuff that we can stop doing that truly, people would love to buy, hire us for it, but if we stop you doing that, they really wouldn't care that much.   [00:17:44] There's a lot that we do that isn't actually that valuable to people. We're just doing it because people are paying us for it. Sure. But they wouldn't be, they'd be okay if we weren't right. Because it's not our core thing. It's not where 80 to 90% of our revenue is tied to.   [00:17:55] So there's those internal there's those customer levels where if I can get the timeline right, if I can get the [00:18:00] quality if I can, these are the drivers, but then on the on the employee side what are the levers for your employees? What do you need in your team members?   [00:18:06] So I understand exactly what we. What do we truly provide as value? What are the levers that if I can pull those, if I can show our potential hires that we can accomplish then that'll work for them. And I know where to find those people at. So basically we've have a, just like a, we have a customer profile, we have an employee profile, and I think everybody should have that.   [00:18:25] I think that it can be, feel a little bit more difficult when you're dealing with B to C residential consumers, but but it still certainly can be there. And if you look at any, you look at great brands a brand is simply communication. And in order to communicate you have to have another party.   [00:18:39] And if you have a general anybody party, it's harder to speak to them because you're speaking out into the world of it's just, could go anywhere. But if you know who you're talking to think about Target, who does we, If you think about who is Target's ideal customer, you can probably, we're all probably laying on the same answer.   [00:18:55] And then if you look on their social media, It certainly looks like they're talking to that person as well. [00:19:00] Like you can it very much feels like they're resonating. If I can't, I'm not a, a wo middle class woman, but I, you imagine that if you were, that you, this would really resonate with you as a middle class woman primarily, moms and so forth, that this would really resonate with them.   [00:19:13] And their revenue and track record shows that it, I guess it does, we basically have a profile for both sides, and I think that's important . To make a repeatable process there. Basically just bringing in, all right here, if we need more people, here's the places we can go.   [00:19:26] Here's how we can approach them. Here's what we're offering. And yeah so you brought up Target, right? And Target knows who they're talking to, right? Because So let's just middle-aged, Middle-aged mom, we kinda established that. Yeah. So when we're talking about home services, the same people are buying home services, right?   [00:19:45] . And wouldn't you say that profile it's a slightly different lens to look through, but those same target people are also making that phone call when the AC breaks or the plumbing gets jammed up or whatever. So I would imagine that if you're [00:20:00] curious about a customer base, that's where I would look, because those are the people that are calling you.   [00:20:05] And so let me ask you, how does it, and I don't know if you have any experience with this, but you probably do, have you ever branded a company towards the female purchasing the service? In other words, make it more appealing to female, because one more thing.   [00:20:24] , because at the end of the day, my wife. and your wife does not wanna see a truck with flames in our driveway, in our nice neighborhood, right? Yeah. I don't wanna see that. Yeah, you don't wanna see that. So how do you overcome that? Yeah, so I think that here's the problem is that people make big assumptions when they think of, Okay, how, what does a, if you think about Target's logo itself or even like you roll up to the store or even walk in the store, it doesn't feel like there's anything feminine about it.   [00:20:57] Fire, so people make assumptions like [00:21:00] on how things work. Instead of actually thinking through for instance some of the times, we'll have some logos that actually look a bit masculine in the kind of the execution of them or whatever. One, for instance, that, that did really well for a company that we worked with called Spartan Plumbing.   [00:21:15] And it did phenomenal with the, results they got and how, what it did for their team and positioning a company and so forth. It's not a feminine company, but you have to realize there, the idea of what is a woman of a attracted to is pretty complex because remember that women are attracted to men which are not feminine, but also women also resonate with things that are built for them. So it's, there's this, it's very complex. The idea is basical. We wanted, the thing we were trying to accomplish is how do I be myself and resonate with the others? So some companies are like a woman owned company. It might make sense if, depending on their personality and so forth, they might take a more feminine feel based on who they are.   [00:21:57] And then here's how we're gonna talk to who we're talking to, right? [00:22:00] But some, here's the tendency of people, they wanna go one way or the next. Either I wanna be, I don't care about the market, I just wanna do my thing, have the flames on the side of the truck and all this, right? Skulls and whatever. Or I go the whole other way.   [00:22:12] You don't know how many people I hear, Ryan. I don't care what it looks like. I don't care if I like it. I don't care. I just want it to make me money. Here's the thing is that you don't go if you're trying to meet if when I found my wife, I didn't go up and I didn't go up to her and say, Listen, whatever you want me to do, I'll do as long as you pick me.   [00:22:30] And so when we do that, We forfeit real authentic representation in relationships and I took it to a human, to human single, relationship like that, because that's essentially what we have in the market. But at a more of a macro scale, right? We need to be able to communicate in the market in a way that is authentic to us.   [00:22:47] If it's not it's a gimmick. And if and so many people, they do things that try to differentiate themselves that aren't authentic to them. And that is essentially the shorts definition of a gimmick is doing things for the sake of money [00:23:00] that don't, that are not truly who you are. And you can do crazy stuff.   [00:23:04] If it's who you are, then it's not a gimmick, it's off. Then when Elon shot up a, a car in an orbit space like this, he makes flame throwers and stuff. That's who he is, that's what he is all about. So we don't, we love that stuff. We share it, it's. But if someone else did that, that, like if for instance, Target started shooting cars in the outer space and making flame throws, it would not seem right.   [00:23:26] And there's a lot of people who you've seen you see them do something that doesn't make sense and it flops because it doesn't resonate with their market because they know it's not who they are, and it doesn't speak to them. So that's what we're trying to do, is you don't have to have a feminine brand.   [00:23:41] Identify with women. But that said, if that is the market and if you tend to be more masculine or more feminine or whatever, we're gonna look at that balance and try to find the right way that we can create the right type of connection. And the cool thing is that, with branding, there's it's a lot more than just your logo, right?   [00:23:57] And that's really, that's your part of your visual branding, [00:24:00] but your fundamental brand is the most important thing. Then you have your visual branding, which the key three things for a visual brand for home service business are gonna be your logo your vehicle reps, and your website. After that, every, there's a bunch of other stuff, but, those are the most important three things that everything else has been them based off of.   [00:24:15] But. I forgot what was going there with all I was kick back to you. I forgot what I was going with. So I think what you were saying, there needs to be congruency with the brand and I think part of what I believe that I'm hearing, just so I want everybody to really pay attention to this.   [00:24:31] Let's just pretend that I wanna start a plumbing company and I wanna put pink vans on the road, but I am a super man masculine guy, and I have a beard and I, whatever. The incongruency with that would not be there. Therefore it's not, and it's not even just a congruency and the perception of the congruency.   [00:24:49] It's all, or incongruency I should say. It's also the incongruency that's gonna happen up here. I'm pointing to my head for those that are listening that you gotta think about this, if [00:25:00] you're in your brain, if you don't, resonate with your own brand, if you're not proud of that brand if that's not something that you tattoo on your arm, Yourself. I wouldn't tattoo your brand on my own, but I would tattoo my own brand. Because I'm proud of it. That's a different story. But that's the, I think that's what you're talking about. You want to have a brand that feels like something you can be proud of.   [00:25:22] Exactly. Because it's a representation of who you are. So why wouldn't you? Why wouldn't you? And some people are like, Yeah, but Ryan, it's not who I am. It's who my company is. Look at Apple. Apple was Steve Jobs, and then after he's gone, all of a sudden things that he said will never happen, he always said, we'll never have an iPad mini.   [00:25:40] Never. It's not gonna happen. And just like the way that you're, Apple Pencil doesn't work on an iPhone. All these different things that he said, Look, this is not how these things are intended to be. We're not gonna do them. And then all a sudden after he's gone, all these rules start getting broken.   [00:25:53] Why? Because the brand isn't there. All the who they are is changing. And it [00:26:00] has changed already, but it's changing now over time as well in a way that is not as close to him. So what I, the point is that when you look at great brands, they are, every great brand, is driven by leadership that is spearheading that brand, like that whole brand personality and is very close to whoever's in the leadership.   [00:26:17] And that may not, maybe not just one person, right? So if we have a couple or a close team of people that are leadership, we're talking to all those people to find like, all right, here's how all of this connects into who you guys, like the leadership kind of direction you guys are pushing out as a whole.   [00:26:32] But the people you're hiring. This is what's cool is like we have really cool stuff that we want to do in the world. We want to imprint on the world. Maybe that might not, for some people, be why they got in business. But as you go on the next $10, a hundred dollars thousand or 10,000, it ain't gonna change your life.   [00:26:49] And when you get to that point where, yes, we all still need money, and yes, we're trying to hit goals and create opportunity for our team and so forth, but all of a sudden the money is now a [00:27:00] metric. It's not a, it's not something that I'm relying on if I was starving, not the metric.   [00:27:06] It's the money is the result of the work that you do, right? The money's not the goal. The money helps you get to the goal, right? All of a sudden you're just in a different, like the, hierarchy of needs. You're just, it's not, you're not starving anymore.   [00:27:17] You're not, if someone, if your room gets sucked outta oxygen, you don't care about anything else but that, right? So when you're in startup mode, depending, if you're in startup mode, there's a, there is a likelihood that, you might hear this and be like, This is a all load of crap.   [00:27:30] I just need money because you're starving. But then once you get it, once you have a surplus of it you understand you have a system that creates more of it. It doesn't, it's not, it's a metric that you're following and tracking, right? Just like people that have the eye watch and they can track their blood and stuff like that.   [00:27:45] It doesn't mean that you're tracking. It doesn't mean you're think you're gonna die every second. You're just tracking it to make sure that you can see your blood oxygen or whatever. Doesn't mean you're expecting to lose oxygen. But anyways, then all of a sudden you're starting to shift and now. Say, what am I really doing this for? If, Because I [00:28:00] was doing it to get money when I started, but now I have that, so now what am I doing it for? And this is where having a greater underlying purpose can really bring a lot more fulfillment to us. And I believe that as leaders we're called some people may, I don't want to there's a lot more followers in the world than leaders, and that's not a bad thing.   [00:28:20] People think that it's bad to be a follower, that it's bad to be no, it's not. Because what would you do if nobody was, You want everybody to be business owners. You want everybody to be, It doesn't make any sense, right? So there's more people in the world that, for whatever reason, their brains are desired in a way where they are, They're not , they're not coming into the world saying, I'm gonna lead people on my mission.   [00:28:40] They're coming to the world saying, Give me something that I can hang onto, give me something that I can work on with other people that I'm passionate about. And I think it's our responsibility as business owners essentially, that as we start to figure that out for ourselves to then provide that to people so that those people can come into our organization and say, Wow, this is awesome.   [00:28:59] I'm [00:29:00] basically take your vision on as their own. And there's nothing wrong with that. I think people think that we get too caught up in ourselves. There's every, there's everyone has value in the world. And in its own way, it's equal. Meaning the queen bee is no more valuable than the others, even though they treat them like it is.   [00:29:17] Because if all the rest were gone, then everyone's gone. So everyone has their value. And we can maybe sometimes some people might put themselves above another thinking, Oh, that's not the case. It's a unit and we have different roles within that unit. And some of those roles are maybe more glamorous than others But it's perception, right?   [00:29:33] So here's an example. We have to have people I don't have to have people cause I don't eat at McDonald's, but if I did eat at McDonald's, we would have to have people to cook McDonald's, French fries. We have in the United States, there has to be french fry cooks, or McDonald's doesn't exist. I'm not a french fry cook, and you're not a french fry cook.   [00:29:51] That doesn't mean there's anything wrong with a french fry cook. It's just not my cup of tea. It's not your cup of tea. And it's a great point that like, even though it is a lower paying thing, a lower [00:30:00] value thing, if that lowest job doesn't exist, the whole business doesn't exist. A hundred percent.    [00:30:06] So that's such a great point. I harp on this all the time. People don't focus on their CSRs and I won't get into all that, but that those people are answering your new customers phone calls, by the way, and you don't, You pay them the least amount in of anybody in your company. Nah, it makes all sense in the world to me.   [00:30:24] You're putting your business in the hands of the people you pay the least. . Anyway, that's another story. So you asked me about, I'm, you asked me about owning your neighborhood and we never picked that back up. You wanna touch on that real quick? I would love that because I love your strategy. I got my notes here so that I so I wanna tell you something that I tell was really cool.   [00:30:43] Like one of the coolest examples I saw of this. I don't recall the company name at the moment. It's been several years now. But when I was, I lived in I'm in Arizona now while I lived in Illinois. We had, I think we had Comcast or something. Anyways, we kept having these internet issues and finally I just, I [00:31:00] was getting all of these direct mail pieces from this new company that was a totally new company in the market.   [00:31:05] And so I decided to give him, give him a try. But it wasn't the first time I saw them. So a lot of times, people are doing the vehicle apps and they're like, make the phone number big so they can call, Nobody's calling you the first time they say your rap, okay, they're gonna say that thing like a hundred, a thousand, 10,000 times.   [00:31:19] They just don't need you. They, you know what I'm saying? They don't need you at that point, but anyways so I, I was getting, So this new company came into the market. I wish I could remember the name at the moment, but I can't. So we were having problems with, we tried at and t had problems, we switched to Comcast.   [00:31:32] We were starting to have these problems and we had the fiber and all of that, but it just and all of a sudden, I started getting monthly postcards from this company. And then I started, and then and then I see one day, they have more than the multiple cars, these little eco-friendly, small cars out in the neighborhood, lettered cars.   [00:31:49] They have two man crews out knocking on doors. They start. Radio ads, billboard, all this is all within a four week period. This all just like drops and and so it started to drip, but then it [00:32:00] like just massive drop and so we end up switching because basically why they were in front of me, they apparently were legit Because they had the, they had the budget to start, doing this.   [00:32:10] But keep in mind, I'm in I didn't go outside of my city. I don't know what their marketing was like outside of my city, right? So we assume that this, Oh, they apparently these guys are pretty legit Because I saw their cars, I saw their people, I got their direct mail, I saw them. They're everywhere.   [00:32:25] But there, there's, they could you go five miles away? They might not be there at all, right? Who knows? But we can make people feel like we're everywhere and people think I can't compete with, some big name or I'll never be. Tesla or a target or something like this. Yeah, maybe not on a nationwide or worldwide scale.   [00:32:44] Not to say that you can't, by the way but maybe that is not where you're going, but you certainly can do it at a level. What level is that? Is that, are you gonna, So they might own, five, four or 5 billion they might have awareness with four or 5 billion people with certain companies like that, right?   [00:32:59] You might [00:33:00] have awareness with a million, or maybe you should be having an awareness with 500,000 or 50,000 or 5,000, or maybe it's just five for what you do. But so the point is you can own the attention of some number of people. And if that number of people is also has a common commonality, that's called nicheing, right?   [00:33:18] So we're basically saying, All right who are my. and how do I get in front of them? And when you ask those, basically those two questions you have niche direct marketing, and that's what this company did, right? So they say, All right, here's the geographical area and we're just gonna hammer it with everything that makes sense to do.   [00:33:36] And we're gonna see how it goes. Here's the cool thing is most people, I think in this space, a lot of people are a bit more sophisticated in the professional trades. But maybe for people starting out this might be good to hear marketing is, people talk about Oh, market, I've done this marketing, it doesn't work or whatever.   [00:33:54] All marketing works, okay? Because marketing is intended to get you in front of a set of [00:34:00] people. You choose who the people are. You choose if it's a lot or a little or targeted, not targeted. You choose what your mess, you choose all everything, right? But it definitely works. It just works to a degree.   [00:34:09] And then, but also I wanna point out that no matter what, the result is a good result. Why? Because I have data so I could do a campaign and get zero leads. That is a positive result. Why? Because now I know I shouldn't do that again.   [00:34:21] Or maybe I should change this. The point is that people need to approach marketing like it's science and not not gambling, right? If I get zero jobs from this thing, that is, you should be happy about that result. Why? Because you just spent, we'll call it f. Five grand to find out how you shouldn't spend 50 grand this year. Let me stop you real quick, because look, you're ab I agree with everything you said, but I do wanna point out you don't have to spend five grand to AB test stuff, you spend a hundred bucks to test an ad to see if it gets any clicks or if it gets any traffic, or if it gets any, whatever you're trying to get it to do.   [00:34:56] On a small scale, if you get 14 clicks out of a [00:35:00] hundred opposed to zero clicks out of a hundred, there's your answer. And you don't have to spend a fortune. Yep. So when people go out and do these campaigns without knowing what you're talking about, that's where they mess up because they, it look, it I say it's not rocket science but it is Marketing is very much so scientific.   [00:35:19] If you don't know what's going on, you're gonna get you left behind quickly. There's, I think there's. Basically although you can get super into like the marketing stuff which I'm I like a lot and I love sales and all these things, but I'm really geeky into like kind of the, like influence type stuff.   [00:35:37] But what you could do is if you got, if you get your base communication right, which is essentially your brand, right? So if I understand who I am, so basically we create what we call fractal brand with people, which is, it's basically here's what your fundamental brand is, which is based on three things, your core belief which your core belief.   [00:35:55] So instead of a set of values we create with a company one [00:36:00] singular value or belief. Why? Because a set of values gives us too much room to just pick stuff. That sounds good. Give us an example of somebody you've done this with. Just a real time example of here's an exam. Yeah. Let's see.   [00:36:11] I have one from yesterday. I did what did they they originally were thinking that their core value was around, I think they say the same thing as everybody else, like integrity and honesty and stuff like that. And what we found out their core value was resilience.   [00:36:25] And it's a type of resilience in, in the sense of a a plant when the sun is, if it's not good enough sun, it grows to the sun, right? And you see this, these things in nature where like we, as part of nature, like anything in nature, humans, animals, plants, like we can overcome enormous odds and be resilient.   [00:36:47] And that's this type of resilience that we're talking about. And essentially being able to move things to a better place in the world. That's what they're trying to do. They're trying to essentially be an example of like, How to be [00:37:00] resilient as people and for their employees and for their community.   [00:37:03] So being able to lift people up. And I think I, yeah I don't think I'll be stepping on anybody's toes to set, but one example is what he does. So this guy works in a a lot of schools, right? For, with the service that he does, and he leaves something on each of the teachers desks in the schools, which is really cool, right?   [00:37:24] So we talked about how he can maybe some tweaks he could make that to make sure that doesn't stop and keeps going. But think about if you were to go into a market and all said in every company you work for, let's just say you end up working for even colleges with like lots of desks and all of this stuff.   [00:37:37] And every single person that you, you're like touching, like every job you do, you're touching like, let's say a hundred lives, this little thing. , that basically that idea of let's see if we can lift them up. Let's be an example of helping them. Like how can we help them in their negative, we, we know how people are today, right?   [00:37:53] They're depressed, negative, they're stressed out. How can we help them grow towards the light a little bit more? How can we [00:38:00] shift them a little bit? And you do that every single time. Think about, I always tell people it's not about that thing. People don't hire you Because you did that. People hire you because they wanna hire a type of company that does that, right?   [00:38:11] So they want, when they see something cool like that in the market that you're doing, they're not hiring you because of the thing they're hiring you because they wanna do business with the type of company that does that type of thing, right? Because they wanna see what else do you. What is this like to experience, to work with a company like you?   [00:38:25] So that's an example. But basically we then, once they know their core belief and then their values underneath that, and then their personality, which is the second thing. So you have your core belief, your personality, and your key aptitudes. So once you identify and clarify all those three things, which most people don't clearly know what they are, we help them clarify that they know generally what they are.   [00:38:43] But with clarity, now clarity breeds action, right? The only thing stopping us from action is either one or two things, unclarity or fear. Because you're either clear and you're scared or you're unclear and you're, and that just, I can't move forward if, unless I'm, this you're big into sales, right?   [00:38:58] So if I don't [00:39:00] understand clearly what, how to move forward, I cannot move forward. And that's how it works in our inner minds as well, not just for outward communication. So once we know that stuff, clearly , it allows us as individuals, as business owners, as leaders and our teams to move forward with those things and create.   [00:39:14] Things we've never dreamt of because now we just have a set of criteria to systematically apply it. So that's what we help to to provide to our customers, is that fundamental brand. Once you have that, now you create a visual brand to represent that. Make sure your name rep, all your key brand assets, your logo, your rap, your website, your business name your, your key messaging terminology, All these things now match up with that fundamental brand.   [00:39:38] Now here's the cool thing is that let's just say that you're not as a sales and marketing geeks like maybe you and I are. All you gotta do is get some, get that light on that thing now, right? That's all you have to do is now bring awareness with frequency to that, to a specific set of people, and if you don't know who your people are, just start with geographically. Cause that'll save on gas. And you'll start to see some commonalities that probably already there. You can [00:40:00] start to see some commonalities between the people. So you start a geo target, and if you absolutely have no demographic understanding of who your customers are.   [00:40:07] and look at and then start to look through the data, which this is probably already happening, right? You can probably look in your data and say, Oh, wow, every time we work for a customer like this, not very good. Every time we work for customers like this, it's pretty good. So you can already, you probably already have the data in most companies, right?   [00:40:22] But following that data is harder than having it, right? Being able to say, we should not take on this work, not all money. You know how many times I've told people, not all money is good money, and they just say, That doesn't make any sense. All moneys make sense. Then if it did make sense to them, you probably wouldn't have had to say that to them.   [00:40:39] truthfully. Because I get what you're saying. Totally. Because look, if you take on and recently I have gone through this, like I was talking to a gentleman that I was thinking about working with, and the fact of the matter is I'm not working with him. Yeah. Because he's gonna be a nightmare.   [00:40:56] Yeah. I'm just being taught and it's just not, I don't even care [00:41:00] what the number is. Double my normal number and I still don't want you because you're gonna be, you're gonna be a nightmare one, you're gonna take up three times as much as my time. And it doesn't matter what I do, whatever's going on in your company is gonna be my fault at the end of this time.   [00:41:15] , No thank you. And that's probably the first type of customers you want to get rid of but it's not, those are the easiest ones Because you actually don't wanna work with them. But the hardest ones is the ones you do wanna work with. Let's say you, your company operates in a 20 mile radius and you have somebody that wants you to drive an hour and a half for a 5,000 on job.   [00:41:31] Do you do it well? It just, that depends. It depends on what your criteria is, but if you don't draw the line then you know, you won't know. What about an adjacent vertical? I have I've some, Chris over at Rhino I'm like, Hey, I got this guy that does.   [00:41:43] Window films on buildings, like not, we're not talking about tinting cars, but like window films. I'm like, he needs help online. Can you help him? And he's no this, or this. That's it. Yeah. I'm like, All right, perfect. You got, But there's a level of respect that comes with that.   [00:41:55] But also you have, it takes balls because you know that somebody's gonna be, could [00:42:00] potentially be a little ticked off that you won't work with them, but, so you have to be, once you understand who your market is, you have to protect that, because if you don't, what happens is you will have a snowball effect of bad of.   [00:42:13] Not bad customer, but bad fit. Worst fit customers, not ideal customers, right? Cause when I start taking jobs from 35 miles out, guess what? All of a sudden they recommend their neighbor. And when I start taking jobs in this industry, they start recommending people in those industries and so forth. And it just, it's just a spiral.   [00:42:30] And we just don't realize that sometimes we'll sign our people up for things that, that they're not that great at because it's just not the norm for them. Yes. And like that, right? I'll give you a kind of a different example. It's like the halo effect. And my wife explained this to me.   [00:42:45] She said, Look, she said, My wife is a photographer, wedding photographer, so she has all kinds of brides. She doesn't discriminate against anybody, But she said, Hey, I'll, here's an example. Take a look at this picture and then take a look at this picture. [00:43:00] How many comments and how many likes did this win get?   [00:43:02] And how many did this get? She said, That's the halo effect. That means, but she's no matter what, the prettier person's always gonna. Yeah. It they're gonna win in that scenario. And so similarly that, like you said, if you go 35 miles out, then you're gonna get more people in that 35 mile out radius.   [00:43:23] And what that's gonna do is effectively over time, reduce your amount of time to produce money every single day. And you're not even gonna realize it. Yeah. You wanna know, But I wanna point out that you're gonna get just enough that it makes it hard, It makes the decision that much harder to say no because it's still gonna be, So you go over here and you're doing 10 jobs, but then locally you're doing 300 jobs and your guys are all of a sudden it's just, To be hard to make the decision, but it's, and blind you from the fact that if you were to cut those off and replace them with ones over here, that those 10 people [00:44:00] and would refund 10 more here, refer more, 10 more here and so forth.   [00:44:03] Because you don't have the leverage out there. Over here in your niche market, you have tons of leverage. So you have direct mail hitting, you have community events going on, you have your vehicles, you get 50,000 impressions per vehicle per day, right?   [00:44:15] So you have five vehicles in this area over here. You're, you go out and you just build it. That's a tiny bit enough to where it's hard to make the decision, the right decision. And that's it. That's the only thing that's happening is you get just enough that it's hard to make the right decision.   [00:44:29] And yeah it's difficult and but yeah, if you can basically get the brand. Get your market right and then you start just basically getting it seen in that space. The rest pretty much will work itself out. You don't have to be, the best marketer in the world.   [00:44:43] You don't have to be, If you can create a brand and an offering that's unique, that identifies with your market, that is authentic to who you are, and then you just get light on that thing and you say, Hey, look, perfect customers, we're here. That's all you gotta do. Because if that, [00:45:00] if you truly have something that's special and unique and different, they're gonna be like, Wow, I would rather work with a company like that, right?   [00:45:06] Oh, look at their social media, they do this, or look at the, or they did this event, they did this thing. I would, I would rather work if I need this thing. I think I'm gonna call these guys. And what that's called is brand preference. So when you have brand pre. People will take a little pain to work with you.   [00:45:20] They'll spend a little bit more money. They'll wait a little longer. They'll be a little nicer. They'll refer you to more people. When you come in and ask for five referrals. They'll give them to you. When you ask for, to sign up with your your home, your membership, they're more likely to do it right?   [00:45:35] So all of they're essentially just an all around better customer because they prefer you. And sometimes when you get the best type of customers, what we forget, what we don't realize is that customer prefers us. And if we would just seek to create more brand preference for our company, we would get more people like that.   [00:45:55] And instead, we think that there's some sort of outlying unicorn that they [00:46:00] don't exist out there. They certainly exist. And not only that, you can take on a scale from one to 10, you have these, seven or eight level com customers. You can bring those up to the nine and 10. By creating and doing things that help to make them prefer you more that the stronger the bond and the affinity that they have for your, for your company.   [00:46:19] So yeah, if you just basically create the brand, get it in front of people with frequency, and then listen to the market, you're gonna have cool ideas that flop. You're gonna have ideas that knock it out of the park. And you're gonna have, you're also gonna be right sometimes you're gonna have a great idea that is great and you're gonna think we shouldn't have done that.   [00:46:37] And yeah, you shouldn't have been. So you listen to the market be nimble with that and then you can then hone that in to be what it needs to be and then just, and just wash and repeat, right? Yeah, a hundred percent. That makes the best business to scale, right? If you have something, you can do the same thing over and.   [00:46:53] It makes it way easier to scale and you're not scaling mediocrity. Yeah, this is really important. So I want, I have one more last [00:47:00] question for you before we wrap up. So how important, in your opinion, is it? So let's go back to that same sort of scenario. A guy starting out, maybe he's been in business for a year, his brand's not great, he's been running traffic to the brand.   [00:47:15] How much money do you think that guy could be wasting if his brand suck? And he's running traffic to it opposed to, let's just pretend for a moment, for number of purposes, 10 grand a month on marketing. Yeah. But he spent really nothing other than the thousand bucks he paid his brother-in-law to put the logo on.   [00:47:32] Yeah. The problem is, depending on the exact circumstances, like I, like we said, all, not all money's good money, right? So you could actually be damaging your, you could be paying to inflict damage on your business versus you, you're not even getting anything. You think you're getting something for Oh yeah, I'm making a little bit of money.   [00:47:48] But, you we've seen this with you remember, I don't know if you ever heard of these stories, but like where somebody ran this, back in the day when Groupon was a little bit more popular for us, people look at there would be like a story of a cupcake shop or [00:48:00] something that like ran a group on and blew up their business like in like a weekend.   [00:48:04] Like their whole business is done. Like it was just whoop done because they got like 50,000 customers and you have this two person shop. Because not all money's good money. They had a, they ran a deal that didn't make any sense, and they got customers that didn't make any sense for them to have.   [00:48:18] And so they basically brought in bad fit. They paid to bring in bad customers, so they blew up their business. And also there's, there, there's, it wasn't just one thing, right? But the point is you can actually be paying the damage yourself. We do that all the time, right? We eat sugar and take all sorts of drugs, whether it be over the counter or not alcohol.   [00:48:35] Like we pay to hurt ourselves all the time. And we can do that in our business with our marketing as well. You can also pay to, to help yourself. You can be giving your business instead of, bad sugars and drugs and caffeine and alcohol. You could be giving it nutrients in life and all these sorts of things.   [00:48:51] How do we know the difference? One is, by testing being real with ourselves, being aware, listening, asking questions. Why did you hire us? What do you like about us? [00:49:00] Getting in some of the, coaching programs and industry groups that help us understand key metrics and stuff like that.   [00:49:06] But, I think a savvy person people who understand marketing and so forth could look at a campaign no matter the level, and understand if there's something there special or not. But yeah, I think that if you're spending some money and you're doing it with poor branding there's a high likelihood that you're wasting a lot of money.   [00:49:22] How much? I don't know. It could be even that you're doing damage to yourself depending on where you're at. But you could be running traffic for people to go to your crappy brand, see the crappy brand and go, I'm not, Yeah. Go somewhere else. Yeah. I tell people all the time the biggest thing for a long time is I think it's starting to shift with, work like what we do and others in that are, there's some really great brands and real, really great communication in this, these home service spaces now.   [00:49:46] But, go back 20 years ago what is every, like how, get my phone number bigger, Get tell, no. Put my name really small. Make the service big. Just put like he and air huge across there. Put carpet cleaning, huge that's it. And then the [00:50:00] phone number and it's if if you're advertising what you do first, if I don't know who you are, who am I calling?   [00:50:05] I'm calling whoever I would prefer to call. So advertising. Vertical in the in or the category in front of who you are is the advertising for everyone So if you have to get these things right, but that said, some people, they just, their brand doesn't make any sense. It doesn't, So that's why they minimize it so much, right?   [00:50:23] So if you can create a brand that helps people to understand who you are and what you do, and then you follow again with here's what you know, here's your problem, here's how we can help you, et cetera. And you have that now, you just scale that. But people are scaling, they're watering weeds instead of watering, what they want.   [00:50:38] And so that's the main thing is it's just such a, if you marketing is essentially just simply scaling a message. And if you don't understand what your message is, which is basically tied into your brand, or you're simply taking the most face value thing, which is you're saying the problem or solution you offer, right?   [00:50:56] But. If you don't understand what message you're [00:51:00] scaling, you're paying to scale something that doesn't work, right? Paid for the before we understood how to hire we would pay to get hundreds of resumes from bad fit people, right? Same thing as customers. Sometimes some of us are paying to get hundreds of leads for bad fit customers and we try to make it work and it just doesn't work.   [00:51:23] And, but then magically we go to 10 people. So you get a couple hundred resumes from somebody that's not a good fit. You go to 10 people that you know are a good fit and all of a sudden how somehow you're doing three, four interviews outta your 10, but you couldn't find one person worth interviewing out of hundreds from this other place.   [00:51:40] So it's the same with both. We need to, we need. We need to get our message right and then get that message in front of the right people. And if most people have both those things wrong, if you get one right you're pr probably over halfway there. Because the, you're gonna get the other thing pretty quickly.   [00:51:57] But that's really the biggest difference [00:52:00] between a successful brand and unsuccessful brand is the ability to create clear messaging that's authentic and resonates with a market. And then just simply get, serve it up to that market. That's it. Yeah. Makes complete sense. And everything's gotta be the same message across the board.   [00:52:17] Brand, marketing, sales, CSRs, technicians, everybody's gotta be on board. Cause if it's not, there's incongruence in the market or incongruence in the brand, and that leads to not a good result. Yeah. And the, and it's actually quite simple to. To keep that continuity and that congruency through everything.   [00:52:34] It's simply just start from one place. So that's where we, when we get those, that the brand fundamental the fractal brand, A fractal is self-similar. It starts from one place and multiply it. Self-similar. And you start from one place, you'll al you inherently create cohesion because you're always coming back to the fun, your foundation and say, Does this match?   [00:52:52] Okay, good. And so that's how you, that's the easiest way. So instead of basing it off of the last thing we did, base it off the first thing you [00:53:00] did, which is the fundamentals and always base everything on that same thing. So we're using the same cookie cutter. Same. Exactly. So that's how you create cohesion is base it all on one idea.   [00:53:12] Most people don't know what that one idea is. You ask them what their why is they say, My family sorry, your family's not a why, it's a who. There's a lot of who's in our world as well. It's not just my immediate family, there's also my team, my customers, my market, maybe my community, et cetera.   [00:53:25] So there's a reasoning behind us wanting to help them and how we want to help them. And what's the really driving, driving, what do we wanna help with, et cetera. There's a lot of these, there's people who, there's organizations that save babies and save. There's other ones that save trees.   [00:53:38] Does that mean the tree? People hate babies and baby people hate trees? No. It means that we all have our place in the world. And if you don't understand what your place is, what you're uniquely fit to do, you're just gonna try to keep doing somebody else's job or nothing really of value at all. So once we get on here's what we stand for, here's what we're about, here's who we are, now I can get more people [00:54:00] are on, they're excited about doing that sam

“Freeze those assets. You'll need them to pay me when I win!” ___ D1, D2, P2 - all natural persons - agreed to incorporate a company to sell aluminium-framed glazing products, PCo, and did in fact do so with D2 and P2 holding equal shareholdings: [5] P2, the active plaintiff, wanted interlocutory freezing orders ahead of final s232 relief and s236 leave to pursue D2 for a breach of their DDs: [7] Let's discuss the freezing orders. The Ps issued substantial NTPs for PCo's records. The Ds produced no documents. The Ps elected to proceed nonetheless. This meant the Ps did not have balance sheets, BAS, tax returns and like documents they sought: [18], [19] To get a freezing order, P2 had to prove they had a good claim for final relief, and there was a danger of assets being dissipated or moved out of the jurisdiction: [23], [24] The Ds accepted P2 had an arguable claim, but said that it would fail at final hearing: [43] P2's role in the venture was to provide $1m funding and accounting services while D1 and D2 had experience in the industry. Over time P2 claimed they were “shut out” and D1 and D2 secretly directed business away from PCo to a Co they incorporated where PCo could have done that business: [44], [46] D1 and D2 said the parties had agreed to go their separate ways, that P2's loan was repaid, that in any case P2 caused themselves to be repaid, that P2 lost interest and disengaged from PCo, and that D1 and D2 directed business away to their Co because PCo did not supply the relevant product: [45], [88] There was some evidence suggesting the Ds' view of the diverted business held water, with PCo accepting some payments as subcontractor of one of D1 and D2's entities: [90] P2 was seeking freezing orders in the sum of $10m. It was not clear PCo would get this amount if successful, or that the Ds had it: [50] The uncertainty about the value of the money diverted away from PCo, and the absence of financial documents, made it impossible to value PCo: [65] P2 failed to show PCo's loss in the sum of $10m. Shortcomings included making estimates assuming the 2019 profit margin of ~40% would have continued through COVID: [76] - [78] There was a real contest about P2's ceasing to participate in PCo's business. D1 and D2's suggestions were not unmerited: [93] There was no “solid evidence” of the Ds being likely to dissipate their assets: [95] The position was further clouded by both P2, and D1 and D2 continue to use the Pro branding after agreeing to part ways - including the perverse situation where two “PCo” entities were tendering for the same work: [102], [103] The Court was persuaded to make orders to preserve the relevant businesses, but not the extensive freezing orders sought by P2: [106] The Ds were further ordered to prepare accounts and to ensure the profits of the businesses were not dissipated: [109], [110] ___ And please follow Coffee and Case Note wherever you can!

The work you do is invaluable...you should be paid appropriately for that. Knowing how to price your offerings as a service-based business is one of the most important things to learn right away.  There's so much more to it than just deciding on a number based on what everyone else is doing or what you think your clients can "afford." In today's episode, I'm breaking down the 3 culprits to not charging appropriately and the tools you need to get clear and confident in your prices.  "I believe that everyone has a dream inside of them that they deserve to live out. I believe that the work YOU do as a wellness practitioner is so valuable to this world and you should be compensated appropriately for that." - Shawn Mynar "Knowing your worth and your value is an inside job. You've got to start doing the inner work required for a successful business." - Shawn Mynar "You have to change your money story. You have the very real ability to change your mind, to reprogram that subconscious mind and store different programming that then is what plays out in your life." - Shawn Mynar "You cannot just go to the strategy, the practical tips of building a business and expect to create success. You have to do the mindset work and energy work while also figuring out the practical strategy." - Shawn Mynar +++ MONEY WORKSHOP CLIENT ATTRACTION CHALLENGE UNSTUCK ENTREPRENEUR INSTAGRAM SHAWNMYNAR.COM - Get the latest scoop +++ Enjoying the podcast? Be sure to SUBSCRIBE + leave a REVIEW and tell me why! I appreciate your support. FULL EPISODE TRANSCRIPT BELOW: 0:00 Hey, Hey there friends, Sean here. And this is a best of episode of The unstuck entrepreneur podcast, where I'm taking the most popular most talked about most important episodes of the past and bringing them back for an encore presentation. So enjoy the replay of this episode, and I'll be back in a few weeks with another new episode and fresh topic. I'm Sean miner, and this is unstuck a space for heart centered entrepreneurs to implement both the inner work and outer strategies required to get unstuck and build the impactful profitable business of their dreams, no hustle, grind, or long hours required. Let's get into today's session. 0:54 Hey, Hey there friends. Welcome back to unstuck. So grateful to have you here checking out this episode. Hello to all the new listeners if this is your first episode of unstuck special welcome and shout out to you Happy to have you here. Today, 1:13 we're gonna do things a little differently. I don't even know if you'll really notice to be honest, but let me tell you what's going on behind the scenes. So I did a presentation for the nutritional therapy Association about a month ago. And for those that don't know, the NTA is the program that I went through to become certified as nutritionist six over six years ago now I believe is when I graduated. And they asked me recently to come back and do a little presentation for the recent graduates and those that were in kind of they have kind of a business offshoot program for new practitioners to get their business up and running, and asked me to come and do a talk specifically about knowing your worth uncovering your money blocks, and most importantly, charging appropriately. Of course, I was thrilled I was excited. Yes, absolutely, I will be there. But as you all probably know by now, I also am adamant about all of us repurposing the content that we create. So that presentation, that talk I gave was very apt for a very specific audience. And so I will now be using that content which I spent, you know, several hours, at least creating to now get it out into the masses with this podcast episode. So this is going to be me repurposing a presentation that I gave to the NTA. And using it to now also be of service to you all here. So I have instead of notes, normally, I have a little Google document of notes for each episode, just to make sure I don't forget anything. Instead of that I have slides. So I'm going to be going through my slides, no, you cannot see them. I don't even know if there's anywhere that I could post them so that you could optionally see them, probably not not worth it. So you will not see the slides. But I will be going through them and giving you the little spiel that I created from each of these slides. And you'll still get obviously, all everything you need out of it without the slides. Before we get into it, I have a very, very important announcement. I am hosting a special live free workshop just for you all. And it is happening super, super soon, August 30. It's a Monday, I'm hosting a free workshop to go over the six things that you need to do in your business to start making more money. And this is specifically for wellness entrepreneurs how to actually make money in your wellness business, there are six things I can tell you right now. They are a combination of some mindset tools that you need in your business and to incorporate into your business, energetic tools to incorporate into your business. And real strategy, practical things that you need to be doing in your business, all centered around making the money that you want to make totally up to you how much that is. But if you want to actually make real money in your business, we have to talk. We got to talk I've been there. I've been on both ends. And I have the lessons that I kind of learned the hard way if I'm going to be honest, I have those lessons in one package for you. So you don't have to make those same mistakes. You don't have to have it take as long as it did for me to start making real money in your business and I'm sharing that with you all for free. In a I want to say it's gonna be one hour, but let's be honest, it's probably not it's probably going to be about 75 minutes So I will stay on and answer any and all questions that you have for as long as you want. So I will actually be live, we will actually be interacting. And it's a great way to just start getting some free help to get your business started. And to get your business growing in the way that you want it to grow and build and expand. Let's do it together. August 30, you have two opportunities, one at 10am. Mountain Time. So do the math Google if you need to, to figure out what time that is in your timezone. And then 5pm, Mountain Time, same day, August 30. So 10am 5pm, sign yourself up, get on the list, Shawnmynar.com/money workshop, super easy, Shawnmynar.com/money workshop, we'll have that linked in the show notes for easy access. But yeah, I'd say why the heck not you know what it's free. It's free coaching for your business. No matter what stage of business you're in. This is not just for people that already have an established business. This is for all of you. For everyone who has even the slightest dream of having a business, you need to know this stuff. Now, bottom line. So make sure you get registered, even if for some reason you can't attend live or don't get to see the whole thing live, you will get a replay if you register. So make sure you're on the list. And we can talk money, one of my favorite topics that no one wants to talk about. But you know what we're going to talk about it, which starts today we are talking about charging appropriately. And in the context of that topic, what we're really talking about is you knowing and recognizing your worth, and you getting out of your own way when it comes to making money, which means money blocks, or having the money blocks talk. So this, again, is a presentation that I created for people that had no idea who I was. So it starts with an introduction and even if you've been listening to the podcast from day one, and you know my story, you've heard it 1000 times. I'm sorry, let's just do it one more time. Real quick. I'm just gonna give you a brief intro for all the new listeners here. So I'm Shawn, I'm a functional nutritional therapy practitioner by trade, a certified success coach, a podcaster, blogger and online business boss, I have eight and a half years of experience with my own thriving holistic health business. I'm passionate about helping women live their dreams and reach their fullest potential have been always will be have that passion in me. And I love chocolate. Of course. Now if you have known me for five days, then you know I love chocolate. It's just everything. I also love oat milk lattes, hiking and lazy mornings. So my business started January 1 of 2013. When I started, it was a personal training business. I started taking one on one clients right away driving to their homes. It was in home personal training business, which I thought was pretty darn cool. Little did I know how much time, energy and effort that would take from me not to mention gas. Something to consider. Anyways, I was working long hours, I was basically just on demand at the ready for my clients on unwilling or unable to say no for the sake of my own sanity, because it meant money out the door possibly. And I wasn't willing to do that. So long hours, six days a week I had one day off every week. And that was it. And even in doing all of that I was still not making ends meet and eventually accumulated debt about $20,000 worth of debt on my business credit card, my shiny new business credit card. So that happened over the course of a couple years about two years. And now fast forward to 2021. As of the time I'm recording this in August 2021. And now I have helped 1000s through online group programs get healthy and happy 1000s of people which is something I'm so probably the thing I'm most proud of is the amount of lives I've been able to touch in a matter of years and how I've transitioned my business to be able to do that. I have over 5 million podcast downloads. I've been a podcaster since 2014. I want to say it all blends together but I've had three podcasts and have had a great time doing that. i Right now work about part time hours and they're the hours that I want to work so I have tons of flexibility and freedom in my schedule and with my time Just something that has been an always will be, the most important value to me is to have that freedom and flexibility. And I also have financial freedom, which was also something that I never thought possible that I've now been able to achieve in my business. I believe that building a thriving, successful wellness business doesn't have to be hard. I believe it doesn't have to require struggle, stress, grinding or long hours, I believe that everyone has a dream inside of them that they deserve to live out. And I believe that the work you do as a wellness practitioner, is so incredibly valuable to this world, and you should be compensated appropriately for that. And this is where we kind of get into the why behind why what I teach and why I teach it, because in the past six years since I graduated from the NTA, I've seen so many fellow nutritionists, nutritional therapy practitioners, not live out something that I know and they know is their passion is something that they find their mission and purpose to be simply because that business part scares them. And it's overwhelming. And this is the reason why I am here teaching what I teach, doing what I do, and why I focus on the wellness entrepreneur in particular, because I've been in those shoes myself. And I've gotten beyond it and created what I wanted to create. But also the amount of you know, my peers, my fellow NTPs, and other health coaches and personal trainers and yoga instructors and energy healers that aren't doing it. They're not doing what they're so passionate about simply because the business side of things is hard and challenging and scary and doesn't come naturally. Which is like many of us, that's not something that comes naturally, because we're helpers. So we want to help people. That's our natural tendency. And it's not necessarily to grind and hustle and figure out this whole business side of things. So that's why I'm sitting where I am today talking about what I talk about, because I believe that you have an deserve this dream of yours to play out, I believe you have a bigger purpose here. And I think that we're making it a little more challenging than it needs to be a little more complicated than it needs to be. And we don't have to grind and hustle our way to the top. There is another approach, and I am living proof that it is possible. And I want you to discover that in your life as well. That was a little bit of a rant. But here I am doing it. Let's just continue success in your business is a combination of three ingredients. And this is what I teach and why I teach it first mindset, because for every external result you're looking to have there is inner work required. We cannot chase the external drivers only without going inward first and in addition to so like along with so while we're reaching for this certain number, are there certain number of followers or downloads or money made or whatever you want, what inner work is required along the way first, and also. I also teach energy because how you show up in your business determines what you will attract. I'm a believer in energetic attraction points in a vibrational energy. And in the universal laws that state like attracts like when it comes to energy, and it happens in all areas of our life. And your business is no exception. So how you show up in your business from an energetic emotional perspective, determines what will happen in your business. And then lastly, the third ingredient for success is the strategy because yes, sometimes the how like how to do this thing in my business isn't always clear. No matter how much mindset work you do, no matter how much energy and work you do, it still is like Yeah, but I just need to know like how to start a podcast or how to build a program that people will buy. So I also love teaching the strategy behind all this stuff, but from a different place. Because when you do that mindset work and you Keep that a focus, and you do the energy work and you keep that a focus in your business. And then you put that you infuse that into the strategy and the practical things you're doing on a day to day basis in your business. It's a whole lot different, it feels different. It looks different. It attracts the right people, and it works. So getting into the actual topic, we're talking about charging appropriately. And the real question to ask yourself and feel for that first initial gut answer is, are you charging enough for your services? What's that got response? Is it like, Yes, I feel confident and secure in the amount of making and the amount I'm charging, how much my one on one sessions are, how much my group packages, how much my online course is how much I'm charging for this ebook, whatever you have, that is for sale for purchase, are you charging enough for your services. And if you're not at the point yet, where you have anything that's for sale, this is something that you are going to come back to, before you put anything out into the world that has a price point, ask yourself the question and feel for the answer. Don't think through the answer, because you're going to have tons of back and forth, you're going to have lots of arguments back and forth, or why it should be this way, or why you're not worth charging this much. We've got a feel for the answer. And if you're not, then we got to do something about it, we have to make sure that you are getting paid what you are worth, 16:42 here's what not to do to determine the pricing of your services. And I just want to reiterate this is I think a lot of what I'm saying will apply to product based businesses or other type of businesses. But this is specifically for service based businesses. So service based business, you are not charging by the hour. So you're not thinking, Okay, well, in my other job before I quit, and started doing after going after my dreams and doing what I actually love and helping people, I was making this much money, that breaks down to being this much per hour. So I'm going to charge like $5 More than that. So I'm making a little bit more than I was at my other job. That's not how we go about figuring this out how to determine your prices, you are not charging for your time only you are charging for so much more than that, we're going to go over everything else that you need to factor in to determine how much you are charging for an hour with you. And it's not just time based, you also are not going to look at what other people are charging. Now, I want to say that I think there's something to be said for doing a little bit of research, seeing kind of what the market is what's out there. And then using some of that information, along with all of this other information to decide what's best for you, and your business and your clients. But say thinking doing this research and then thinking, well, this person charges this much, and they have the same credentials, and they're in the same market. So I'm gonna charge that much too. That's not how this works. We are all incredibly unique in so many different areas, all different areas of what we offer to our clients. So that isn't right. And you know, thinking, well, online courses are about this module, it seems like most courses are like to 97. So I'm just going to charge 297 that has taken into account nothing of what you actually need to be thinking about in terms of pricing. And then the last thing you're not going to do to determine your prices is to try to figure out what your clients can quote unquote, afford this is what I see happen most often is you try to analyze who is going to be buying your program or becoming a one on one client, or buying your ebook, whatever it is, and then you try to figure out what they can afford, which is completely pointless because afford, what people can afford is relative. So really, we can just when it comes to pricing really like everything. Let's just get that word out of our vocabulary. Let me give you an example of how a Ford is relative. So say for example, I tell you that you have to spend $1,000 And you're like well actually no, I'm not doing that. Like that's a lot of money. I don't what am I even buying Hang with this $1,000. And I say, an apple, where you're like, Absolutely not. That's ridiculous, I can't afford that that's not fair, I can go get an apple for $1 at the store No way. Or if I say, a new Ferrari, well, then like, that's a steal. Absolutely. Here's my $1,000 Give me the Ferrari. So there is you can see it's based on the person, of course, for sure, their circumstances, their situation, the whole situation, the whole thing, basically, and also, what they're getting in return. And that's what we have to focus on is what they're getting in return and making that so valuable, that the price point is a no brainer, no matter what that price point is, and it's all relative. So trying to figure out what your clients can afford is basically a huge waste of time. And I would highly recommend, you just don't just wipe that whole thought process out. Because really what you're doing in that process is kind of imposing your money blocks onto someone else. And that's not for you to decide or determined. So when we have money blocks ourselves, we then assume the same thing of the people that we're trying to help of our clients or the people we're selling to. And it's a whole big disaster. So we're going to really try to take that out of our business entirely correct? Yes. All right. The three main culprits to not charging enough there are the big three, I'm sure there are lots of others, we're going over the big three right now. Number one, not recognizing your worth and acknowledging your value to that is a mindset, an energy thing. The second thing, having money blocks and a scarcity mindset, you will never ever make the money you want to make charge that what you should be charging if you have money blocks, and it is something that is a continuous work in progress, I still find new money blocks almost every day. And I've been doing this and work consistently for gosh, four years now. And I got rid of a lot of them. And as you get rid, it's like there's more and more layers to the onion that you need to peel back, peel back, peel back. And that's what you continue to do probably for most of your life, because you're always going to be presented with new opportunities for that growth. And for those blocks to come to the surface so they can be released. And that's what it is. It's just a process. And then the third thing is not knowing strategy and best practices for charging appropriately. So as you can see, we've got some mindset stuff, we got some energy stuff, and we have the strategy behind it too, we're gonna go over all of them. Now, first thing, knowing your worth and value is an inside job, we've got to start doing the inner work required for a successful business. There is nothing I want more than to take you by the shoulders, look you in the eye, give you a big hug, smile, and tell you how worthy, deserving and incredible you are, how you are doing great things, how many lives you are changing, and how priceless that is. But you have to believe it for yourself for any of that to matter. I, your partner, your friends, your parents, your kids can tell you how worthy and deserving you are of all the good things of all the money that you want to make, and how valuable what you're doing really is to this world, but you have to believe it, or else it doesn't matter. So those words just kind of bounce off of you because your subconscious mind does not take them to be true. It doesn't line up. It doesn't match up with what you believe and what with what you tell yourself. And so it just goes unnoticed from the mind's perspective. Now you may be like, oh, yeah, thanks. That's great. Wow, how amazing compliments but your mind doesn't take it in, doesn't absorb it. How do you know if you are having trouble acknowledging your worth and value? 24:44 Do you ever say things to yourself? So think things basically, I am not an expert. I can't charge that much. I'm not smart, skilled, tech savvy professional at experience, you name it enough for people to pay that. So insert anything there, I'm not smart enough for people to pay that I'm not professional enough for people to pay that I'm not experienced enough for people to pay that. If I price my services too high, no one will buy from me. 25:21 I don't need to make a lot of money, I just want to help people. I don't deserve and or am not capable of having a six or seven figure business. Do any of these things go through your mind when you start thinking about what to charge when you start putting a number on the paper that looks a little scary, or could potentially be too much, too much, quote unquote. In your mind, do these things come up? If so, or anything like this, there is some awareness to build, there's some mindset work to do to get you to a place where you are confident in your abilities, where you understand how valuable the work that you're doing is and when you feel comfortable enough, getting paid what you're worth. This all, as you can see, as I'm sure many of you know, if you've been listening to unstuck at all, we always talk about the ego here, this all comes from your ego, your ego is that mental chatter that speaks directly to your limiting beliefs directly to the identity you've created for yourself, that lives in your subconscious programming. Now, your ego is there to keep you in your comfort zone where you can't get rejected, because you've charged too much where you can't fail, because no one will buy from you because you charge too much. It's there as a protection mechanism, which is great, it has a job, and it's doing its job. And sometimes it's really helpful for it to do its job. In this case, though, what it's doing and really in all of business. When you have the ego chatter that is speaking to this identity that you've created to where you aren't good at business, you aren't valuable enough, you don't know enough, you might mess up, you might fail. And then what when we have all these stories, which is very common, and almost expected, really, in the business world, as an entrepreneur, it happens to everyone. But it affects your confidence and how you show up and your business and people will pick up on that energy. So we start talking about mindset, but then really see how it expands into the energetic expression that we have for our business and who we will attract or not attract based on those thoughts that we have going on. So we really need to do this ego work to get where we want to go just even from Yes, a mindset perspective, but also from the practical standpoint of business and just taking the right actions and doing the right things strategically in your business, it really does come back to what's going on in your mind. So the first tool that I have for you that really helps with this kind of thing. And some of you may have done this before, if you've been in unstuck entrepreneur, or even some of my other programs in the past, we always start with an ego dump. This is where we actually journal, but from the place of our ego that has these stories and fears and excuses and beliefs that it just keeps telling us that's really keeping us stuck. We get those out onto paper. Because when you do, it gives it a little less power and control. It's like you can finally see what you've been going on and on and on about in your head you can read it and see that it's not true or not something you wish to believe anymore, not something that you want to have your identity wrapped around in anymore. And it just that like we break the spell a little bit when we put it onto paper. So it's one of the first things that I recommend anybody do. So just some ideas to help you get started and how you can do this ego dump. Of course, get a journal a piece of paper, whatever you have, pen and paper always works best. So I highly encourage that. Ask yourself these questions and see what comes up from this like scared ego voice. Why can't I charge and then pick a number that sounds scary? Like why can't I charge $200 An hour and then list all the reasons why you can't. What might happen if I do charge urge $1,000 For this course, pick something that feels a little like you're pushing it, you would be pushing the price, because we want to get those fears out, we want to get those stories out. So push yourself with this, you know, whatever you choose, it doesn't have to be $1,000 or $200, pick your number. The next one, why can't I have a business that makes? And then pick a number that feels like a really awesome amount of money you would love to make? Why can't I have a business that makes $100,000 a year? Why can't I have a million dollar business? What is your ego say? And what might happen? If I do make $100,000 this year? How might you be perceived? What might happen? 30:50 So these are the starting points to get your ego dump going and then just write write all the reasons why you are uncomfortable around money, uncomfortable asking for money, charging a higher number for your sessions and your coaching packages, and your programs and your courses and your ebooks and all that stuff. And then the next thing to do is to call yourself out. So this is where we take everything we just wrote from the egos perspective, and find the cracks in your story. So the first thing to ask yourself, you can do it for basically the whole page, if you want you or for each kind of belief that comes up. Is this true? How has this belief been holding me back? What would happen if I didn't have this belief? 31:49 And how can I prove this belief wrong. So as you can see, if you want to do it for the whole page that absolutely works, and you can kind of go more so for the general mindset that you have around charging appropriately and making what you're worth. But you can also kind of pick out some of the beliefs that you see coming up some other stories that seem really clear and obvious. There's a story there, there's something going on there. Pick those out and answer for each one of these. And that's a very powerful practice, too. So let me give you an example. Let me say that my belief is that if I price my services, or my programs, or my courses too high, no one will buy from me. Like I will hear crickets, I'm gonna be like, Nope, you're too expensive. I'm out. Is this true? While I mean, it seems like it would be potentially true, but I don't know, actually, for sure. I have no evidence to show that no one buys something. That is something that's priced this price point. Actually, there are several things out there that are this price point that people do buy. So that actually proves that that's not true. Okay, that's the first one. How has this belief been holding me back? Well, I've been keeping my prices lower than I want them to be for fear that no one will buy if I raise them. So I haven't raised my prices. Or I'm not, I'm afraid to raise my prices, or I'm starting out really low lower than I want. What would happen if I didn't have this belief? Well, I would just immediately, like, add an extra 50 bucks to my one on one sessions. Or I would charge more for this course and I'm putting tons of work into or the coaching program that I do, I would charge more for it. And then how can I prove this belief wrong? Well, you change the price. And then you watch people buy it, you see that people don't immediately say no, and you aren't hearing crickets just because you raise the price. And now that belief has been proved wrong, which means it is officially weakened in your mind. So you've started the reprogramming process of these beliefs that you're having just from this exercise, but then you actually have to do it like you actually do have to increase your price and prove yourself wrong. Okay. So let's move on to the second culprit for not charging enough which is having money blocks and a scarcity mindset. Oh, yeah, we get to talk money mindset. One of my favorite topics of all time, your money blocks might sound something like and I know you guys are familiar if you've been listening to the unstuck podcast for a while we talk about money mindset several times before, but let's just go over some of these stories again. I have to work hard to make money. My financial gain is someone else's loss, I'll be happy, I'll feel more secure, I'll take more risks, I'll have more investment. In my business, once I make more money, life becomes easier with more money. Success is measured by the amount of money I make. Wanting to make lots of money is selfish and greedy. I'll turn into a bad person, if I have a bunch of money. I'm not materialistic, I don't need extra cash. Hey, welcome to Your Money stuff, if any of that remotely rang true, or if you have any other kind of achiness, around money, and around charging and around asking for money, and selling and all that stuff, this goes into the bucket of money blocks, and a scarcity mindset. And this is something that we spend time on in unstuck entrepreneur, because you can do everything else, right in your business, you can have the most amazing sales page, and sales funnel and all this stuff going on and still not make any money because you still have money blocks. So we have to do this work, if you are going to have your own business, you've got to do this work, or else you're going to remain stuck. You had stories about money before you even had any money of your own. Likely before you even really knew what money was before you held your first dollar bill, you were being infused with money blocks, money stuff, money stories, because of your parents, your siblings, your aunts and uncles, your family, friends, anybody that you were around, during this very transformational stage where we are developing our subconscious mind, which is before the age of seven, you created stories and beliefs and blocks about money. And then that money story will become your reality, and will continue playing out in your life until you change the story. So we likely have a story that maybe you don't even really know you've never done this kind of work before. So it's going on in the background, based on what you were taught what you saw what you heard, as a child before you even had any money of your own. And now you're taking that into your adult life with the money that you do now have or don't have, their money you make or aren't making. And until you change that money story, that's going to continue to be what plays out for you. So you have to change the story, you have the very real ability to change your mind to reprogram that subconscious mind to have and store a different programming that then is what plays out in your life. And this is what we do as part of unstuck entrepreneur is to really focus on changing that story over and over and over again, and having it be this continuous process in your business journey and really your whole life. So how do we change our story? Here's a very, I mean, this stuff. I mean, I could just obviously talk about this for all podcast episodes forever. So this is a very brief discussion on this and a very simplified tool to start working on, you are going to write your new money story and answer these questions for me again, with that journal that we know and love. What is your ideal money situation? How much do you want to earn? How much do you want to have saved? What do you want your bank accounts to look like? When you log into your account? 39:03 If you had all the money you could ever dream of in your bank account right now. What about you would change? How would you think? Speak? Act? Hold yourself? How would you feel in that life? Write out a day in the life of your new money reality as if it were already happening. So I want you to go through your day with all of the money you could ever want that bank account looks exactly how you want it to look. You have the amount of money saved that you want to have saved. What is your day look like? Write out the whole day. What do you do? So besides the fact that it's kind of fun to do this, there also is a scientific reason to do this as well and that is because your subconscious mind does not know the difference between real and imagined and this is why visualization is so powerful, why talk about it all the time. It's one of my favorite, favorite favorite tools. 40:07 Because the longer and more frequently you spend your time envisioning the life, business money situation, bank account that you desire, the quicker and stronger you will be at reprogramming your subconscious. And then you will start to act accordingly. Because that is now what your subconscious mind takes to be true. So just as when we were young, and we developed our subconscious mind, and the programming that was stored in it, we can do that again. Now, even though we're older than seven, by way of what we're thinking, and how we're acting, and how we're feeling and behaving. And to do that, it really starts from this place where we have that vision. So you start by envisioning it, you start by getting into Dreamland, and really thinking about what you want and how it would feel and how it would look and what you would do, and then moving from that place. And the more times you can get into this place where we're visualizing it and really seeing that picture, then the more your subconscious mind is exposed to that, not knowing that it's not actually happening already. But it's just going on in your mind, you're imagining it, and we start to change, we start to shift and we start to act according to that person that has this big bank account that's completely financially secure. And that is when we make some really awesome moves in our life and our business. Last thing we're going to talk about today is the third culprit to not charging enough which is not knowing the strategy and best practices for charging enough. So here is my strategy that I recommend for all my clients to setting your prices. The first thing is to get clear on your income goals, your income goals, how much do you want to make. And also considering things like expenses, you will incur in your business tax rates that you have federal and state taxes to consider? Think about all of that. And use that as a guiding system to figure out not only how much you want to charge for your services, but also what services you want to offer. Because with one on ones, we've talked about this before, if you're only charging, or if you're only doing one on one sessions, then you have a cap income, because you only have so much time to do those one on one sessions. So do you want to add in something else that would make for a better financial situation where you have an uncapped income potential, these are all things to consider. But you've got to start with what you want to make. And it is okay. If you want to make a lot of money if you want to be financially secure, and have financial freedom. If you want to have financial freedom, money is not bad money is not evil, you're not going to become a selfish, greedy, terrible person, when you have a lot of money, you are naturally a good person, you are going to continue to be a good person, no matter what your bank account is. And in fact, having more money in your bank account often allows people to become even better because you have more resources to share that goodness with others. So please don't feel like you have to cap your income, because otherwise you'll be a bad person. So how much money do you want to make knowing that you can make any amount you want to make once you figure it out? Once you get past all that stuff we talked about earlier and start really doing the work here. So quick rule of thumb that I have is to plan on about half of your revenue going into your actual bank account. And this is not something a lot of people consider at the beginning and when they're setting their prices is that you know what, as an entrepreneur, you pay a lot of taxes and a lot of states. So you got to account for the taxes. Yes, you will have expenses, it's up to you what is or is not something that you want to have as a business expense. So be aware of that. And for me, I think it's just easiest to think 50% is going to expenses and investment into my business and then 50% is going to be my actual income that I will have to spend personally and that really has always helped me determine my prices fairly. And then the next thing is determine everything That's required from you for that session. Let's say that it's a one on one client session. But same things apply. If it's a group coaching program, where you are spending a lot of time live, or an online course that you worked really hard for months and months behind the scenes, creating this course, it's just all things to consider no matter what your paid offer is, what are they paying for? So this is the next question to ask, what are they paying for? So yes, they're paying for your time, not just the time that you spend with them. But the time it takes to research the time it takes to communicate in other ways. For instance, if you do have one on one clients, are they allowed to email you if so that's gonna be time that you're spending, communicating with them in between sessions, writing up recommendations and doing research on those recommendations, writing up protocols, that kind of stuff. So the time you're spending, putting your energy towards that person or that group, those people think about that. Also, like I said, time spent creating the program, creating the course writing the book, putting together all this stuff, consider that the knowledge so the knowledge that you have the experience that you have the expertise that you have, the education you have. And it's not just like, Well, I went and got my certification in this thing. Also, think about your own personal experiences and expertise, the things that you've done on your own the research that you did, when you were going through something similar, or when someone you knew your friend, or your partner or someone was, was having issues and you started doing research for them. That all is included, in your knowledge, your experience, your expertise, and your education. I think so many of us these days, are finding that some of our greatest lessons and teachers are what we go through ourselves. And that's then why we come into this space, wanting to be of service to others who have experienced something similar or are going through it, or someone they know is going through it. We have to consider what we've done not just in our schooling and in our certifications, and our degrees and all that stuff, but on the outside to the extra stuff. Keep that in mind. So what are they paying for? And then the last thing, most importantly, understand the value of your service to that person? How life changing? Is it? How life changing? Is it? So how big of a problem? Is it for them in their lives right now? How much has it impacted their lives? How much? Are they not living? How they want to live? Because of what they're currently going through? That you can provide the solution for? How uncomfortable are the symptoms? Or the problems that they're currently experiencing? How much have they tried on their own to help their situation? DIY style? How long have they been seeking help? Maybe they've been to other doctors or other practitioners, and they're still not getting anywhere? They're looking? And this was me googling every day constantly trying to find a different answer. How long have they spent doing that? Because, of course, in all of these cases, the bigger the problem, the more it's impacted them, the more uncomfortable they are right now, the longer they've spent trying to do this on their own. And the longer they've spent seeking help and not getting any answers. Obviously, the more valuable and life changing, it will be for them to work with you and to be guided to a solution to have someone that can help. So that is what we really need to focus on when we're deciding how to charge. So these three things, how much do you want to make? What are they paying for? And how life changing is it? So answering those questions in your journal will help kind of start getting your gears turning for the strategy aspect of charging appropriately and figuring out your pricing. Those are the things that we need to consider. As you can see, it's a lot it's not just a matter, like I said at the beginning, it's not just a matter of like what is everyone else charging, okay, fine. That's what I'll charge to. Or this is how much I want to make an hour because this is what I'm used to. I'll just charge that. No, no, no. There's so much more to it. And I hope you guys can see that now. And we'll take the time and do your due diligence to go through Will all of this not just the strategy aspect because like I said, and like I will continue to say a bazillion times as we progress in this podcast, you cannot just go to the strategy, the practical tips of building a business and expect to create success, you have to do the mindset work, you have to do the energy work that is also required and do it along the way, while also figuring out the practical strategy. Alrighty, so let's just wrap this up really quick, because I know I went through a lot in a short period of time, this topic, let me reiterate, is so massive. So, so massive, and I think you all know that I think there's so much more to talk about here, when it comes to charging appropriately honoring your worth. And gosh, everything, all of it, there's so much more this is very much kind of the first step. And then you can kind of the snowball effect starts happening once you start here. So let's go over the three culprits to not charging enough the stuff we went over, not recognizing your worth and acknowledging your values, the first thing to do is that ego dump, and then call yourself out, find the cracks in your story. The second thing, having money blocks and a scarcity mindset. So it really starts with awareness and understanding that you do have some money blocks and money stories and things going on related to money. And then the thing that we talked about today, that tool to start changing that is to create your new money story and get to that place where you're really in it and feeling it and getting excited about it and getting the visualization going and moving from that space. And then the third thing is not knowing the strategy and best practices, which we just talked about, and those questions that you need to ask yourself, which are, how much do you want to make? What are they paying for? And how life changing is it? Those are the three big questions to answer for yourself to really get a base of how you should be charging for any and all of your paid offers as a service based business owner. And of course, this was directed towards wellness practitioners. But it's not just for wellness practitioners. As you can see there, there's just so much value in doing all of this work for everyone who wants to have their own business or already has their own business. We've got to start here, my friends, and that is why we talk about it on the unstuck podcast. And also it's why we actually do it together in unstuck entrepreneur, we got to go through this whole process in order to really truly build the business of your dreams, that doesn't feel scary and overwhelming. And we don't have to hustle and grind to get there. We start with this work. All right, that will do it for today. Thank you so much for being here. If you know someone who has a business of their own, or wants to have a business of their own, many of us have our own like little bubble of friends that kind of do something similar to what we do. If you know someone to send them this episode, or any other episode of unstuck that you think they would benefit from, it would mean so much to me, it means so much to this show. When you all as listeners, as people that get value from what we talked about here, share it with other people that you know would also get value from it. It's really just an act in paying it forward passing goodness on. And I would love to connect with someone you know, that could also use some guidance on their business journey. And lastly, just a reminder, you gotta sign up for the free business workshop. Live. 54:11 It's live people, you and me, we're just going to be there chatting it up on August 30 10am Mountain Time or 5pm Mountain Time that day, we will connect live I have six tips for you on how to actually make money in your business. Important important stuff things that I have learned over my eight and a half years now that I want to make sure you know right away so you don't have to waste a years trying to figure it out like I did. So I will break them all down for you and be there to answer any and all questions you have and we can just hang out it's going to be great, but you've got to sign up in order to get the information Shawnmynar.com Um, slash money workshop, it'll be linked in the show notes, you can head there, and just put your little name in there. And I'll make sure to send you the link, and you'll be registered. And even if you can't attend live or have to leave early, you'll get the replay to watch when you can, and I can't wait to hang out with you all live. All right, that will do it for this episode. And until next time, take care. If you're like most of my clients, you followed your passion for health, got your certifications, did the trainings. And now you're excited to have your very own thriving impactful wellness business. But how do you actually do that? It's a common position to be in, especially in the wellness space because no one teaches you this whole business thing along the way. This trend is exactly why I'm here. A passionate nutritionist turned business coach for wellness professionals. Because I'm done seeing wellness practitioners continue to play small in their business, simply because they don't know the right steps to take. If you're like most wellness pros out there with a dream to start their own impactful freedom build business, you've probably spent hours trying to build your website, figure out what the heck to post on social media and taking all the courses to try to get competent in what you're doing. Or maybe just the thought of all that sends you into a puddle of stress and overwhelm good news, you don't need a perfect website, a killer Instagram strategy, or to be an expert to have an impactful and successful business. What you do need is a plan. The wellness business blueprint is the Jumpstart you need to plan prepare and execute on your passion for helping others without that sinking feeling of overwhelm. Because this isn't like the other stuffy, boring business plans out there. The wellness business blueprint is centered around you, what feels good to you, what's right for your business, your dreams and your lifestyle. What keeps you in alignment and your energy flowing? What allows you to stay sane and stress free and excited in your business? Because building your dream wellness business starts with a plan that works for you. This free 15 Page printable workbook will take you through my signature flow and grow business framework so you can create your own business vision while gaining clarity structure and a solid plan to move forward. Download it today and get started on your business blueprint head to Shawnmynar.com/wbb that stands for wellness business blueprint and get started building your dream wellness business today. Again, that's Shawnmynar.com/wbb    

What is it like working with an NTP? What do NTPs do? What can I do to help you with your digestive symptoms? In this episode, I answer questions I've gotten recently about what an NTP can do, how they can help, and what is it like to work with me. Don't forget! I have my free guide "How to Get Rid of Bloating" on my website: https://www.wellnesswithashley.com/how-to-get-rid-of-bloating I'm also growing my free community of women that completely understand! Be a founding member today to connect with others, learn tips and tricks to solve digestive issues, and to connect with me! https://www.facebook.com/groups/digestivehealthforwomen/

Emily and Marisa, our resident NTPs sit down with to talk about the connection between the gut and the mind. The gut has been called the second brain of the body, and for good reason. So much of our mental and physical health is tied to our gut health. They trace the origins of gut dysfunctions (hint: stress is a big factor) and how they affect the rest of the body (and vice versa), and why food sensitivities can be an effect- not a cause- of poor gut health. Then, of course, we talk about strategies to heal the gut.

Dr. Stafford talks with Heather Schrock, a Nutritional Therapy Practitioner (NTP). Just what is an NTP? According to the Nutritional Therapy Association, “A Nutritional Therapy Practitioner is a nutritional therapist certified by the NTA to evaluate nutritional needs and make recommendations for dietary changes, helping clients balance body chemistry and achieve optimal wellness. NTPs are not trained to diagnose or treat pathological conditions, injuries, or diseases.” In this podcast, they touch on digestion, core principles of a healthy diet, snacking, intermittent fasting, and more! You can get in touch with Heather through her LinkedIn Profile.

Functional Evaluations are one of the NTP tools for assessing a client's health. Using the body's innate connection between the central nervous system and the body's internal organs using non-invasive palpations in tissue (reflex points), NTP's can assess the presence of potential imbalance or dysfunction. Today Jimmy and Christine talk about how this unique form or assessment sets NTPs apart from other nutritional professionals. One of the truly magical aspects of nutritional therapy is the functional exam they can perform focusing in on various reflex points on your body to test the health of your organs. This is something health podcaster and international bestselling author of KETO CLARITY Jimmy Moore has seen in his Nutritional Therapy Practitioner wife Christine Moore, NTP and she's here today with a JIMMY RANTS/The Nutritional Pearls Podcast crossover episode to talk all about these points that will tell you how your health is really doing. Watch Christine demonstrate where these points are and what they indicate about your pursuit of healthy living in this video. Follow the live JIMMY RANTS episodes on his Instagram Live channel (http://www.instagram.com/livinlowcarbman) and the rest of his work at http://www.LLVLC.com. And for more JIMMY RANTS, check out all of his past episodes at http://www.JimmyRants.com.      

Some of my fellow NTPs joined me this past weekend at our cabin (www.branchhillcabin.com) for a weekend retreat and brainstorming. We recorded a Keto Lifestyle episode and make a big announcement that you are NOT going to want to miss out on!   If you want to be the first to know once we have dates released for the Keto Weekend Retreat then please send me an email ASAP to get on the announcement list.  I will send the info out to you FIRST!  Spots will be VERY limited on this first Keto weekend at the farm so make sure to get your name in there so you can grab your spot when they go on sale in the next couple of weeks. Retreat to take place Jan. 2019!  To learn more about the NTPs you heard from follow their links below:  Amy Flashenberg-Laskowski, NTP: DC/Maryland/VA,  Email: amy@wildernutrition.com, Instagram - @wildernutrition, Website: www.WilderNutrition.com Vicki Richards, NTP: Northern Ohio/Michigan area, Instagram: restoring_roots, Email:vicki@restoringrootswellness.com, Website: www.RestoringRootsWellness.com Tara Couglin, NTP: Portand, OR, Instagram - @taraanneholistichealth, Email: taraanneholistichealth@gmail.com Molly Hunter, NTP: Pittsburg, PA,  Instagram - @hunterhealthandwellness, Website: www.HunterHealthandWellness.com  Hannah Gitler: Brooklyn, NY, Instagram - @hannahmindlntp, hannahgitlerntp@gmail.com Jessica Tye, NTP: Cincinnati, OH, Instagram - @thatketoblonde, Email: jessica@jessicatye.com, www.jessicatye.com Thank you for listening everyone :)  

In today's episode we talk a but about connecting the dots with what our body needs and how it communicates that to us. We also learn about Lingual-Neuro testing and how NTPs utilize that in our practices and why you would want to look into that. Also, we discuss how to feed our kiddos for their best health and some ways you can implement that.  And finally, a listener question asking about the Carnivore diet - what does that look at and would you be missing out of important nutrients?   Thank you for listening!  www.jessicatye.com jessica@jessicatye.com Instagram: @thatketoblonde www.facebook.com/jessicatyenutrition  

Welcome to The Nutritional Pearls Podcast! Focusing on topics that include digestion, adrenal fatigue, leaky gut, supplementation, electrolytes, stomach acid, and so much more, “The Nutritional Pearls Podcast” features Christine Moore, NTP and is hosted by Jimmy Moore, host of the longest running nutritional podcast on the Internet.  Sharing nuggets of wisdom from Christine's training as a Nutritional Therapy Practitioner and Jimmy's years of podcasting and authoring international bestselling health and nutrition books, they will feature a new topic of interest and fascination in the world of nutritional health each Monday. Listen in today as Christine and Jimmy recap the recent NTA conference NutritionalTherapy.com and bring you testimonials from other attendees in Episode 11. Here's what Christine and Jimmy talked about in Episode 11: What is an NTP Who are the NTA Interest in Keto from NTPs Speakers at the conference How the conference impacted their upcoming book Testimonials from:Gray Graham Mackenzie Stephanie Patty Hannah Moriah Anne Jeniffer Jodi Lorraine Melissa Lucy Mickey BECOME A NUTRITIONAL THERAPY PRACTITIONER Sign up for the 9-month program NOTICE OF DISCLOSURE: Paid sponsorship YOUR NEW KETO DIET ALLY NOTICE OF DISCLOSURE: Paid sponsorship   LINKS MENTIONED IN EPISODE 11 – SUPPORT OUR SPONSOR: Complete nutriton for nutritional ketosis (COUPON CODE LLVLC FOR 10% OFF YOUR FIRST ORDER) – SUPPORT OUR SPONSOR: Become A Nutritional Therapy Practitioner – JIMMY'S KETO LIVING SUPPLEMENT LINE: Try the KetoEssentials Multivitamin and Berberine Plus ketogenic-enhancing supplements – NutritionalTherapy.com

The role of nucleoside triphosphates (NTPs) in the import of porin into the mitochondrial outer membrane was investigated with two forms of the porin precursor: the in vitro synthesized biosynthetic precursor (bs- porin) and a water-soluble form of porin (ws-porin) obtained by subjecting the membrane-derived porin to an acid-base treatment (exposure to trichloroacetic acid, followed by alkali and rapid neutralization). The import of ws-porin into mitochondria did not require NTPs, whereas the import of bs-porin required NTPs. In other characteristics, such as binding to a specific receptor protein on the mitochondrial surface, two-step insertion into the outer membrane, and formation of specific membrane channels, ws-porin was indistinguishable from bs-porin. Thus, the acid-base treatment applied in the preparation of ws-porin can substitute for the NTP-requiring step in mitochondrial protein import. We conclude that NTPs are required for unfolding mitochondrial precursor proteins ("translocation competent folding").

The role of nucleoside triphosphates (NTPs) in mitochondrial protein import was investigated with the precursors of N. crassa ADP/ATP carrier, F1-ATPase subunit β, F0-ATPase subunit 9, and fusion proteins between subunit 9 and mouse dihydrofolate reductase. NTPs were necessary for the initial interaction of precursors with the mitochondria and for the completion of translocation of precursors from the mitochondrial surface into the mitochondria. Higher levels of NTPs were required for the latter reactions as compared with the early stages of import. Import of precursors having identical presequences but different mature protein parts required different levels of NTPs. The sensitivity of precursors in reticulocyte lysate to proteases was decreased by removal of NTPs and increased by their readdition. We suggest that the hydrolysis of NTPs is involved in modulating the folding state of precursors in the cytosol, thereby conferring import competence.

In this episode, I sit down and chat about all things health with Lisa... The post AA 071: Lisa Kara on What the Health, Coconutgate 2017, and NTPs vs RDs appeared first on Christina Rice Wellness.