Podcasts about peldi

Come si crea un prodotto usato in tutto il mondo partendo da un'idea semplice? In questo episodio di Product Heroes, Giacomo ‘Peldi' Guilizzoni, fondatore di Balsamiq, racconta il percorso che l'ha portato da sviluppatore in Adobe a creare uno dei tool di wireframing più conosciuti al mondo.Parleremo di:        •        Come è nata l'idea di Balsamiq e perché il wireframing è fondamentale nello sviluppo prodotto        •        Perché il low-fidelity wireframing aiuta a prendere decisioni migliori        •        La scelta di rimanere bootstrapped e indipendenti        •        I momenti difficili e le lezioni più importanti lungo il percorso        •        L'impatto dell'AI sul futuro del product management e dei tool di progettazione        •        Il mindset necessario per lanciare un prodotto e farlo crescere nel tempoUn'intervista ricca di spunti pratici e riflessioni sulla costruzione di prodotti, la leadership e l'evoluzione del product management. Ascoltala ora su Product Heroes.Capitoli della puntata:(00:00) Introduzione e percorso di Peldi(06:07) L'idea di Balsamiq e il problema del wireframing(11:53) Bootstrapping vs Venture Capital: una scelta strategica(20:57) Come scalare un'azienda senza perdere il controllo(27:36) Product Management e decisioni strategiche(30:20) Wireframing low fidelity: perché è fondamentale(38:50) AI e il futuro degli strumenti per il design di prodotto(42:35) Leadership e gestione di un team di prodotto(50:25) Lezioni apprese e consigli per chi vuole iniziare

Jau desmito gadu Viļānos notiek pelde par godu valsts svētkiem.Rīt, 18. novembrī, pulksten 12.00 Viļānu "roņi" vispirms nodziedās himnu un tad ar karogiem rokās bridīs Radopoles ezerā.Viņu vidū būs arī Māris Klaučs – viļānietis, kurš ikdienā strādā par fizioterapeitu, audzina sešus bērnus un brīvajos brīžos atgūst možumu peldoties. „Tiem, kas peld, viņiem ir katram sava filozofija par to, kad un kāpēc. Mana filozofija ir tad, kad ir laiks un iespēja.” Māris Klaučs dzimis un audzis Viļānos. Pēc studijām atgriezies dzimtajā pusē un tagad strādā savā fizioterapijas praksē Viļānos. Kopā ar sievu Gunu viņš audzina sešus bērnus. Lai gan darbi un kuplā ģimene paņem daudz laika, brīvajos brīžos viņš gūst možumu nopeldoties. „Man tētis smejas, viņš vasarā teica – nu, tev jau sezona ir beigusies. Nē, bet es peldu visu gadu. Vasarā, pavasarī, rudenī. Man tā sezona ne sākas, ne beidzas, vienkārši ir. Vienkārši vasarā tu peldi garas distances, tad rudenī 10, 20 metrus, cik nu ir vēlēšanās, tad ziemā āliņģī tu vienkārši sēdi, izbaudi.” Viļānieši esot bijuši pirmie, kas pirms 10 gadiem aizsākuši peldes par godu Valsts svētkiem. Tolaik ziemas peldes vēl neesot bijušas tik populāras. Autore: Madara Bērtiņa no Latvijas Radio Latgales studijas.

We are joined by a good friend of the podcast, Peldi Guilizzoni,  to discuss how to go about sponsoring events, newsletters, and podcasts to promote your product. In particular we talk about creative approaches that make your sponsorship stand out.Mentioned in this episode:Peldi's company, Balsamiq, a low-fidelity wireframing tool.Steve's company, Feature UpvoteEd's company, OpenCageSteve on TwitterEmail: steve@bootstrapped.fm   

Twenty pages into reading his first business book, Peldi Guilizzonni (@peldi) closed it for good and told himself, "This is not for me. I'm never going to start a business. It's insane." Not long after that, he rolled up his sleeves and got started building Balsamiq Mockups, which would go on to employee dozens of people, serve thousands of customers, and generate over $6M per year in revenue. Over ten years later, it's still going strong. Learn about the path Peldi took to get where he is today, why he's a legend among bootstrappers, and how he's building a business that's meant to last.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/085-peldi-guilizzoni-of-balsamiq

Frequent guest Peldi, founder of Balsamiq, makes another welcome appearance.We talk about some ways to strengthen company culture in a fully-remote team, we discuss advice that Peldi often gives to first-time entrepreneurs, and Peldi tells me why he might finally start with traditional product marketing - 14 years after he launched his product.Find out more about Balsamiq's Office Hours.  

In this episode you will discover important strategies that drive a business forward. Procedures such as the importance of customer feedback to create a product or service that they really need, using automation to speed up repetitive chores, and developing a remote work culture that embraces the team spirit.Listen in as Peldi explains his thought processes on boosting productivity within his fully remote workplace and reveals the one important skill that everyone needs. He walks us through how he and the team at Balsamiq do more with less.

Alasdair Mason is the Customer Champion at Balsamiq. He has been developing his passion for great service in a number of fields for over 2 decades. Whether it's mobile computing, winter sports, video hosting or wireframing the one common factor is providing exceptional support. As a resident of beautiful South Lake Tahoe, California he embraces the remote-work lifestyle and, when away from his desk, he loves to golf in the summer and snowboard in the winter. Valerie Liberty is the Head Chef at Balsamiq, but she also handles sales and free inquiries in the Wow! Division. She's their first US employee, and has been helping customers try to rid the world of bad software since the 90s, even before she and Peldi, worked together at Macromedia. Balsamiq may be a flat organization, but she still answers to one manager, 18-year old rescue mutt, Cooper. During this episode we cover: 00:00 - https://www.wa.team (WA.Team) Convert Messages to Happy Costumers 00:54 - Intro 02:57 - Balsamiq's Way of Customer Support 04:35 - Love What You're Doing 05:47 - The Goldencircle of Balsamiq's Freemail 12:18 - The Importance of Longevity 17:28 - Building & Implementing Longevity 23:11 - Alasdair's Favorite Pet at Balsamiq Team 24:14 - Alasdair's Favorite Lake Tahoe Summer Activity 25:09 - Cooper and Nala's Favorite Balsamiq Recipe 26:20 - Who's The One That Hates The Most Going to The Vet? 27:16 - Favorite Hobby That Gets Them Into A Flow State 31:09 - Career Path & Professional Development Tips 35:09 - What Motivates Them to Keep Working Hard 37:16 - What They Love Most About Working at Balsamiq Mentions: Sunir Shah's SaaS District Episode Get in touch with Alasdair & Valerie: https://twitter.com/balsamiqval (Valerie's Twitter) https://twitter.com/alasdairmanson (Alasdair's Twitter) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)

Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped company focused on wireframing UI/UX. After studying  Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at Adobe systems as an Engineering Lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”. After a series of events that led to quitting his job at Adobe and focusing on his project, he decided to go back to Italy and found his successful company. Peldi first joined us on SaaS District where he shared his full background and story on episode 18 of SaaS District. During this interview we cover: 00:00 - CoffeePals.co The Best Way To Get Your Teams Talking 00:53 - Intro 02:30 - Product Management Priority Techniques 07:35 - The Product's Mid Life 11:51 - Development Periods While Releasing a SaaS 14:49 - The Mistake of Having Too Many Around Features 19:04 - Best Practices To Avoid Feature Creep 23:51 - Balsamiq's Growth Philosophy 27:05 - Peldi's Favorite Hobby That Gets Him Into A Flow State 27:45 - Something People Usually Learn Only After It is Too Late 28:19 - What Motivates You to Keep Working Hard 29:30 - Why Do You Name Your Dog Lucy And What's Her Favorite Meal 30:20 - What's The Best Trick Lucy Has Taught You? 31:15 - What Business Peldi Would Start From Scratch Today Get in Touch With Peldi https://twitter.com/peldi (Peldi's Twitter) https://www.linkedin.com/in/peldi/ (Peldi's LinkedIn) Previous Episodes With Peldi Guilizzoni https://www.youtube.com/watch?v=lRRfrxjzp78 (Sticking to Your Values When Building your StartUp) https://www.youtube.com/watch?v=rUq2pa0iXno (How to Compete As a Bootstrapped Company Vs. VC Funded Competitors) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)

Peldi, founder of Balsamiq, drops by. We discuss two unrelated topics. First, resellers - why they exist and how to accommodate them. Second, the challenges and benefits of having a podcast for your product. 

Build a SaaS app!" they said... "It'll be great!" they said...it turns out, running an online service Is a big pain in the SaaS. In this talk I will tell you all about designing, building, selling, scaling, maintaining and supporting balsamiq.cloud, the online version of Balsamiq Wireframes. I'll focus on 'the things they don't tell you' and even give you the dirt about a massive data-loss incident from May 2018. Fasten your seatbelts, there will be turbulence! --- Giacomo 'Peldi' Guilizzoni is a programmer turned entrepreneur, who founded Balsamiq in 2008 and has been learning how to run and grow the company ever since. He has spoken at Microconf a few times along the way, to share his learnings and, mostly, his mistakes. He still loves to code, when he's allowed to by his team. :) Check out Peldi’s MicroConf speakers page for more talks → https://microconf.com/speakers/peldi-... https://microconf.com #microconf #microconfeurope2019 MicroConf Europe 2019 MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe

Build a SaaS app!" they said... "It'll be great!" they said...it turns out, running an online service Is a big pain in the SaaS. In this talk I will tell you all about designing, building, selling, scaling, maintaining and supporting balsamiq.cloud, the online version of Balsamiq Wireframes. I'll focus on 'the things they don't tell you' and even give you the dirt about a massive data-loss incident from May 2018. Fasten your seatbelts, there will be turbulence! --- Giacomo 'Peldi' Guilizzoni is a programmer turned entrepreneur, who founded Balsamiq in 2008 and has been learning how to run and grow the company ever since. He has spoken at Microconf a few times along the way, to share his learnings and, mostly, his mistakes. He still loves to code, when he's allowed to by his team. :) Check out Peldi’s MicroConf speakers page for more talks → https://microconf.com/speakers/peldi-... https://microconf.com #microconf #microconfeurope2019 MicroConf Europe 2019 MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe

Peldi concludes this mini-season with an open and honest discussion with Ed Freyfogle about a problem every business owner eventually encounters. How do you keep at it when you are feeling bored? Are we stuck in our businesses?You can also watch this episode on YouTube.

Peldi Guilizzoni steps in as host this week, and chats with GDPR expert Aleth Gueguen about how the GDPR is shaping and affecting our SaaS businesses.Topics include:Is the GDPR being enforced?How has it changed our businesses?How can we shape new businesses  to ensure we meet data protection requirements?Does the GDPR give larger businesses an unfair advantage? GDPR4SaaSPeldi on TwitterYou can also watch this episode on YouTube. 

Just a few days into the 2020 Coronavirus pandemic, Wildbit's Natalie Nagele and Balsamiq's Peldi spoke at BoS Europe Online about how even fully remote companies who have been doing asynchronized work for decades have had to change their ways of working when the pandemic hit. For more great talks and insights, sign up for the BoS newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

This week, Nick and Martin give an update on their projects and discuss advertising on Facebook.Bootstrapped.fm episode with Peldi: https://bootstrapped.fm/170-be-so-good-they-cant-ignore-you-with-peldi-of-balsamiq/Our ProductsNick: SEO Testing (https://seotesting.com/)Martin: Kids Club HQ (https://www.kidsclubhq.com/)

Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq. Peldi and Steve discuss: why Peldi tracks almost nothing except revenue and profitstalking to customers instead of using analyticson being "so good they can't ignore you"how to apply a coder's approach to marketinghow Balsamiq is run like a "cozy restaurant on the web"not getting to code much when running a software companythe painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)choosing technology carefully for your companyThis episode is also on YouTube.Discuss this episode on our community.

Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq. Peldi and Steve discuss: why Peldi tracks almost nothing except revenue and profits talking to customers instead of using analytics on being “so good they can’t ignore you” how to apply a coder’s approach to marketing how Balsamiq is run like a “cozy restaurant on […] The post #170: “Be so good they can’t ignore you”, with Peldi of Balsamiq appeared first on Bootstrapped.fm.

Like many BoS speakers, Peldi comes to the conference every year regardless of whether he's on stage. He comes to be part of the community, to learn from others, and to hang out with his "tribe" – incredible entrepreneurs keen to give advice and meet new people. In this talk he shared an honest update about his worries in Balsamiq's milestone 10th year. On realizing he's still too integral to the business, Peldi started the ‘Winter 2018 Injected Turbulence Project' – delegated product design and engineering management, deleted Slack and witter from his phone, and stopped watching their internal wiki. Recorded live at Business of Software Conference USA 2018, in Boston, MA. For more great talks, visit businessofosftware.org and don't forget to sign up for the newsletter to be kept up to date when new talks go live on the website for you to stream free. --- Send in a voice message: https://anchor.fm/business-of-software/message

Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped ISV focused on prototyping UI/UX. After studying  Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at adobe systems as an Engineering lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”. After a series of events that lead to quitting his job at Adobe and focusing on his project, he decided to go back to Italy and found his successful company. During this interview we cover: Early Web Apps and conceiving Balsamiq from the beginning Staying bootstrapped & the love of the craft (money as a consequence) How to compete as a bootstrapped company vs VC funded competitors Longevity rather than growth Building a business in a non-VC friendly market Specialist product for non specialized customers Usability & customer service as a grow strategy How a transparent startup gains customer trust Why you can copy technical, but you can't copy people (the golden puzzle concept for customer output) Why is it important for a SaaS company to teach you what to make for dinner (unique customer interactions) Who can start wireframing and how can someone like me get good at it Plus policies & investing in people for remarkable results The importance of developing company values for a better work culture (to comepte with Google, Apple) Links and mentions: https://balsamiq.com/ (Balsamiq Website) *(Get Balsamiq cloud web app free for 3 months! Enter the code: SAASDISTRICT)* Join the office hour program at Balsamiq for advice on: Founders and business UX wireframing Product design Careers in product design And many more… Get in touch with Peldi: https://www.linkedin.com/in/peldi/ (Peldi's LinkedIn Profile) https://twitter.com/balsamiq (Balsamiq Twitter) More about Akeel:

When I built my company Clarity.fm, I remember staying up until 3AM designing how this software would work. But I’m not a designer. So I used an awesome wireframing tool called Balsamiq. It was a dream to use. In no time at all, I had a working prototype for my SaaS, the same one that was later successfully acquired by Fundable. I love Balsamiq. And I recommend it to all “graphically challenged” software founders. So it’s a huge pleasure to be interviewing Peldi Guilizzoni, the founder of Balsamiq, on this week’s episode of Escape Velocity. Not only has his tool been a launchpad for so many businesses… but Balsamiq is a SaaS of its own, with a fascinating growth journey to tell. The ultimate plot-twist in this interview is that Peldi never wanted to grow!  I’m not kidding. He wanted to stay as a solopreneur with a simple software tool and resisted growth as much as he could. But his software was just too good and he’s now he’s doing over $6M+ in yearly sales. It was going to take off whether he liked it or not… so, he reluctantly learned to ride the wave. In this episode, he talks about: Doing everything alone for 6 months The day he reluctantly hired someone How he still suffers from imposter syndrome (don’t we all?) The year that 5 competitors appeared How Balsamiq remains untouched by Adobe XD This is a humbling, insightful and fascinating story of how one of the most praised UX wireframing tools just took off. It’s a powerful lesson in personal growth. Or as Peldi describes it, “It was like being strapped to a rocket and trying to steer it”. Tune in here for this refreshing interview. And let me know in the comments if you enjoyed the chat as much as I did! -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell

Peldi, the CEO of Balsamiq, embodies some of the best attributes of both successful CEOs and product managers. He is always learning and looking to learn. He strives to deliver not only a product that his customers love, but to build a company, culture and community that help his customers beyond the ordinary product features. Despite his jokes to the contrary, Peldi is in no way clueless, his humility and thoughtful approach to his business are refreshing and he should serve as an inspiration to entre

Today I’m joined by Giacomo “Peldi” Guilizzoni, the CEO of Balsamiq. In this episode, we talked about Balsamiq’s culture (specifically around the core value of continuous learning and the importance of experiments), the growing pains Peldi experienced as a leader, and more. We also had a quick peek into Balsamiq’s hiring and onboarding process. We also talked about why Peldi strongly prefers to employ remote team members, rather than have them as contractors (which is a common practice amongst remote/distributed companies). I really admire the self-aware nature of Balsamiq, which is a byproduct of Peldi’s personality as a founder and a leader. Hope you enjoy it too!

Justin and Jason discuss Peldi's success with Balsamiq, the site Indie Hackers, the book Crossing the Chasm, Justin's launch strategy for his secret project, how Justin got help with his "maths", the advantage of growing slowly and focusing on developing a product that your users love, the summer Math Academy course that Jason is teaching on proofs and group theory, Justin's desire to encourage entrepreneurship in any company he starts, and tradeoffs in database design.

Twenty pages into reading his first business book, Peldi Guilizzonni (@peldi) closed it for good and told himself, "This is not for me. I'm never going to start a business. It's insane." Not long after that, he rolled up his sleeves and got started building Balsamiq Mockups, which would go on to employee dozens of people, serve thousands of customers, and generate over $6M per year in revenue. Over ten years later, it's still going strong. Learn about the path Peldi took to get where he is today, why he's a legend among bootstrappers, and how he's building a business that's meant to last.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/085-peldi-guilizzoni-of-balsamiq

When Peldi Guilizzoni decided he wanted to be a solopreneur, he didn't realize he was about to build something that was going to be so successful. Scaling to 3000 customers on his own, he decided he needed to build a team.  Once he realized he needed to bring on team members, remote was the only way to go. Listen as Peldi describes some of his most unique challenges. 

In this episode, we interviewed Peldi Guilizzoni. He is the Founder & CEO of Balsamiq. Balsamiq helps you to go from ideas to prototypes in no time. It is basically a rapid wireframing tool that reproduces the experience of sketching on a whiteboard. Balsamiq is a fully remote-optimized company with their main headquarters located in Bologna, Italy. Everybody working at Balsamiq, works from home. In this episode we talked to Peldi about, why did Balsamiq choose to go remote, legal realities of the virtual world, tips for founders, how Balsamiq solves the isolation problem, and preferred tools for working remotely. Show highlights? Peldi started hiring A-class candidates all over the world but soon he was faced with a wall of legal realities. To have employees located somewhere else, pay taxes at the same time and do payroll, is the right thing to do if you want to protect your employees and your company. At Balsamiq, they work really hard to fight isolation and loneliness.

Peldi, the CEO of Balsamiq, embodies some of the best attributes of both successful CEOs and product managers. He is always learning and looking to learn. He strives to deliver not only a product that his customers love, but to build a company, culture and community that help his customers beyond the ordinary product features. Despite his jokes to the contrary, Peldi is in no way clueless, his humility and thoughtful approach to his business are refreshing and he should serve as an inspiration to entrepreneurs looking to build a business with or without venture funding. I think you will enjoy our conversation about building a bootstrapped company, the little touches you can add to inspire your customers, and his thoughts on building products and communities your customers will love.

[00.57] Behind the Scene of Balsamiq [02.06] Balsamiq Progress [02.51] Balsamiq As a Remote Company [04.38] The Recruiting and Onboarding Process at Balsamiq [05.39] Balsamiq Core Feature [06.49] Inbound Sales Team [08.00] Measuring Employee Productivity [09.15] Daily Communication Within Balsamiq Team [10.10] Retreat Team Bonding [11.08] New Hired Characteristic Balsamiq Looking For [13.20] Payroll and Taxes [14.32] The Five year plan vision of Balsamiq

Is wireframing and prototyping the same thing? If not, which is more useful? Should product people get involved with wireframing... or is wireframing just something for UX folks? We ask these questions and others to Giacomo "Peldi" Guilizzoni, the Founder and CEO of Balsamiq... and upcoming speaker at INDUSTRY: The Product Conference in Dublin, Ireland in April, 2018.

Peldi and I talk about moving from California to Italy to lower his cost of living to start a company, juggling different delivery formats for software (and the associated payments challenges), giving amazing support, and bending over backwards to help customers. While he originally didn't want to grow the business beyond himself, Balsamiq is now a team of 23 people based all around the world. Special Guest: Giacomo “Peldi” Guilizzoni.

Creating two web apps at the same time: which one gets more traction?

Peldi Guilizzoni is the founder of Balsamiq Studios, which makes Balsamiq Mockups a tool for creating quick and intuitive user interface mockups. Peldi launched Balsamiq as a one-man software company in 2008 and within 18 months, Balsamiq reached $2 million in revenue. Balsamiq is on track this year to hit $6 million in revenue. Links & Resources Mentioned Balsamiq Adobe Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Peldi Guilizzoni is the founder of Balsamiq Studios, which makes Balsamiq Mockups a tool for creating quick and intuitive user interface mockups. Peldi launched Balsamiq as a one-man software company in 2008 and within 18 months, Balsamiq reached $2 million in revenue. Balsamiq is on track this year to hit $6 million in revenue.Links & Resources MentionedBalsamiqAdobeEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

14: TZ Panel - Four's A Crowd / Peldi / Jason Cohen by techzing

4: TZ Interview - Balsamiq Studios / Peldi by techzing

Eric has his own company at elucidsoft.com. He's a freelancer and is developing a new product called Agile Dash. Eric is bootstrapping his company. Some of his inspiration comes from Peldi from Balsamiq Mockups and Joel Spolsky. Eric does his prospecting through LinkedIn, Facebook, and Twitter for his freelance business. Here are some books recommended in this episode (affiliate links): On Business: Rework Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.) Influence: The Psychology of Persuasion (Collins Business Essentials) Crossing the Chasm Anything by Guy Kawasaki Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition On Programming: Code Complete: A Practical Handbook of Software Construction Working Effectively with Legacy Code Design Patterns: Elements of Reusable Object-Oriented Software Download this Episode