Podcasts about programatic

Episode Notes In this episode of the Programatic podcast, host Michael Doise explores the topic of accessibility in programming. He brings on expert Taylor Arndt to lend her insights and expertise to the conversation. Together, they delve into various aspects of accessibility in programming, covering both desktop applications and websites/mobile apps.  The discussion kicks off with Taylor sharing her background in digital accessibility and programming, providing valuable context for the conversation. Michael mentions that future episodes will dive into more advanced topics, setting the stage for a deeper exploration of the subject matter.  One key point of focus is how desktop applications are audited for accessibility compared to websites and mobile apps. They examine the application of the Web Content Accessibility Guidelines (WCAG) to desktop apps, particularly those developed with Electron. This discussion sheds light on the challenges and considerations involved in ensuring accessibility in different platforms.  The conversation then turns to specific challenges faced by developers when implementing accessibility features, such as dark mode, in their apps. They discuss the Blindshell Classic 2, an Android phone with its own app system that does not support dark mode for Android apps. This prompts an exploration of the need for exceptions in accessibility audits and the processes that companies have for granting them. Additionally, they touch on the fact that many accessibility professionals may not have a development background, highlighting the need for collaboration between developers and accessibility experts.  Moving on, they tackle the technicalities of incorporating images in websites and mobile apps with regards to accessibility. The concept of decorative images, their purpose, and how best to handle them for screen readers is explored. They emphasize the importance of considering keyboard users and discuss whether hiding images from screen readers using ARIA is acceptable. The differences between handling images on mobile apps and websites are also considered, with a focus on best practices and exceptions to accommodate specific app needs. Conveying information through alt text and accessibility labels is highlighted, particularly for images that are critical to app functionality and flow.  The speakers then explore the topic of profile images on social media timelines and discuss the accessibility and usability implications of different approaches. They suggest that using a person's name as a description for the image may be more accessible than relying solely on alt text. They also compare the accessibility and usability of Twitter and Threads posts, noting that Threads can be technically accessible but pose usability challenges due to navigation complexities.  Heading into the next segment, they analyze the differences in headings between websites and mobile apps, presenting their reasoning for specific heading levels and mobile-specific considerations. Collaboration with developers is emphasized as crucial for creating accessible apps, and the misuse of headings is cautioned against.  The podcast then turns its attention to the usage of audio in mobile apps, addressing autoplay, interruptions, and the importance of uninterrupted audio sessions. The layout and distinction of images, buttons, and links in mobile apps are also examined, stressing the need for clear differentiation between buttons and links. Accessibility features such as underlined text for links are highlighted as essential components of an accessible design. Criticisms are voiced towards companies that fail to properly differentiate between buttons and navigable items in their mobile apps, and the importance of mobile-specific expertise in app accessibility is reinforced.  The conversation wraps up with a discussion on the importance of code-level recommendations from...

Read transcriptEpisode Notes In this episode of the Programatic podcast, host Michael Doise explores the topic of accessibility in programming. He brings on expert Taylor Arndt to lend her insights and expertise to the conversation. Together, they delve into various aspects of accessibility in programming, covering both desktop applications and websites/mobile apps.  The discussion kicks off with Taylor sharing her background in digital accessibility and programming, providing valuable context for the conversation. Michael mentions that future episodes will dive into more advanced topics, setting the stage for a deeper exploration of the subject matter.  One key point of focus is how desktop applications are audited for accessibility compared to websites and mobile apps. They examine the application of the Web Content Accessibility Guidelines (WCAG) to desktop apps, particularly those developed with Electron. This discussion sheds light on the challenges and considerations involved in ensuring accessibility in different platforms.  The conversation then turns to specific challenges faced by developers when implementing accessibility features, such as dark mode, in their apps. They discuss the Blindshell Classic 2, an Android phone with its own app system that does not support dark mode for Android apps. This prompts an exploration of the need for exceptions in accessibility audits and the processes that companies have for granting them. Additionally, they touch on the fact that many accessibility professionals may not have a development background, highlighting the need for collaboration between developers and accessibility experts.  Moving on, they tackle the technicalities of incorporating images in websites and mobile apps with regards to accessibility. The concept of decorative images, their purpose, and how best to handle them for screen readers is explored. They emphasize the importance of considering keyboard users and discuss whether hiding images from screen readers using ARIA is acceptable. The differences between handling images on mobile apps and websites are also considered, with a focus on best practices and exceptions to accommodate specific app needs. Conveying information through alt text and accessibility labels is highlighted, particularly for images that are critical to app functionality and flow.  The speakers then explore the topic of profile images on social media timelines and discuss the accessibility and usability implications of different approaches. They suggest that using a person's name as a description for the image may be more accessible than relying solely on alt text. They also compare the accessibility and usability of Twitter and Threads posts, noting that Threads can be technically accessible but pose usability challenges due to navigation complexities.  Heading into the next segment, they analyze the differences in headings between websites and mobile apps, presenting their reasoning for specific heading levels and mobile-specific considerations. Collaboration with developers is emphasized as crucial for creating accessible apps, and the misuse of headings is cautioned against.  The podcast then turns its attention to the usage of audio in mobile apps, addressing autoplay, interruptions, and the importance of uninterrupted audio sessions. The layout and distinction of images, buttons, and links in mobile apps are also examined, stressing the need for clear differentiation between buttons and links. Accessibility features such as underlined text for links are highlighted as essential components of an accessible design. Criticisms are voiced towards companies that fail to properly differentiate between buttons and navigable items in their mobile apps, and the importance of mobile-specific expertise in app accessibility is reinforced.  The...

This is part 2 of our two part podcast with Roy Moran. In this episode, Roy shares about the challenges of seeing movement in the West and finishes by sharing what hybrid church* looks like in his North American context.  Why not the West? Roy's gives some great insights into how we are wired as westerners: Individualism Much of the early DMM training that came to the West was about one-on-one evangelism and discipleship. However it was devoid of community. Teams and groups are vital to both initiate and see movement take off in the harvest.   We are people of peace People in the West are typically not connecting cross culturally. Instead we are seeking to reach our own networks. Therefore we are often people of peace ourselves. Programatic can be problematic There are nuances with the DMM strategy that we can miss if we are purely programatic with it. In the west, we often want to plug slots by taking a new program (like DMM) and applying it in our context, expecting instant results.  The religious enemy We not only face an evil enemy but also a religious enemy. Resistance is always faced from the current tradition. In our case, a Christianised environment. ‘You can cast out demons, but you can't cast out tradition'  Allergic to failure We don't persevere well in the West. We presume everything will work in our time and way.  Failure is something we are deathly allergic to in the West To learn a new methodology when another is already well in place, it requires a lot of failure. We struggle to fail and learn in the West. We need to overcome our allergy to failure by being truly impacted by the Father's heart for the Gospel and continue to take risks and fail.  Outcomes not process We are guilty of focusing more on DMM outcomes than on the process. There needs to be an underground phase of that nobody can see. It is like digging deep into the ground to lay a foundation for a tall building to be built on. Hybrid church* Roy finishes this discussion about his reflections about what he calls hybrid church*. He draws us into what he is doing and shares about the fire in the belly of so many who have a heart to reach their networks. They are starting teams and communities all around them.  He tell us to: Get small There needs to be a cultural shift in our churches. But we need to get small and start changing the culture by working with a few 'rebels' who are already spiritually dissatisfied. Find people of peace...in our churches The traditional Sunday morning service can be renamed as a ‘gathering' instead of a church. These gatherings can actually be seen as more of an access ministry where some people of peace might come when they are searching. Yet research still shows us that only a small percentage of people from the wider community would ever come to our Sunday gatherings.  Plant ‘biblically flouring communities' A hybrid church model is essential to reach the larger percentage of people. The traditional church can be seen as a gasoline (petrol) engine car that is old but still works. Then there is an electric car engine that is a newer way of seeing disciples multiply. These days, as well as his Sunday gatherings, Roy focuses on planting what he is calling ‘biblically flourishing communities'. Form teams with a target Focusing on a particular piece of geography or a people group is vital. We can't keep sending people out alone to make disciples without knowing their target. Teams needs to form that have a shared vision, pray regularly for the people they are focusing on and create ‘circles of accountability' around these various people groups.  The Father's joy for ordinary people Roy's final word of encouragement is that each of us are vital to the Great Commission. When we take up our place in the Father's family business, we experience a spiritual life we might have never known before.

Episode Notes On this episode, Michael discusses the following topics. Challenge Swift struct ContentView: View { // Declare the array with elements to display in the List let names = ["John", "Jane", "Alice", "Bob"] var body: some View { // Use the List view to create rows for each element in the array List(names, id: .self) { name in Text(name) } .navigationTitle("Names") } } } Python hash Declare the list with elements to display names = ["John", "Jane", "Alice", "Bob"] Hash Iterate through the list and print each name for name in names: print(name) Discord Bot import discord from discord.ext import commands client = discord.Client(intents=discord.Intents.default()) @client.event async def on_voice_state_update(member, before, after): if before.channel is None and after.channel is not None: channel = client.get_channel(123456789) hash Replace with the ID of the text channel where you want to post the message message = f'{member.mention} has joined {after.channel.name}' await channel.send(message) hash Replace 'YOUR_BOT_TOKEN' with your actual bot token client.run('YOUR_BOT_TOKEN') Topics Pick a good Web hosting provider with good tech support. Use Michael's DreamHost Referral. We also discuss the different styles of programing from Object Oriented programming to event driven programming, and declarative programming. Transcript Web Hosting And Programming Styles Michael Doise Programmatic Edit TranscriptRemove HighlightingAdd Audio FileExport...? [0:00] Music.  [0:19] And hello everybody, welcome back to Programatic. My name is Michael Doeys and it's good to be back with you all this wonderful week.  We recorded a day late because there was just a lot to get done to publish the last episode.  We had a lot of code that we had in the results.  So something that we thought about was if you could basically take your code that you have for a solution and throw it through chat GPT and tell it to remove, the extra text or the punctuation, could it do that?  And it does not seem to do it.  [1:02] It wants to keep it all as code and try to remove, it's trying to be smarter than we are and remove the punctuation from the actual string.  So like if there's a print statement, it would go in and remove the parentheses or punctuation and put them as words in the strings.  Now, one thing that I did get it to do, is I said replace all semicolons in this code with the word semicolon, and it did that.  So that was helpful for JavaScript. Unfortunately, that's the only language we do our examples in that are using semicolons.  So yeah, that didn't help. When I tried to do parentheses, I was like, nope, not gonna do it, won't do it.  So that was not very effective there.  So unfortunately, I still have to do those by hand. So it takes a good little while to do that.  [1:51] It takes an editing project that really shouldn't take very long, quite a bit longer to convert all of that to text, then throw it through 11 labs, and then have that converted to audio, and then put that into the tracks.  But I think it really sounds great, And I haven't gotten any feedback so far, so I'm curious what people think of how we're doing our code snippets in the episodes.  And in fact, I will have.  Snippet in here today. And I will talk about that after we do our solutions. Our last challenge was to use an array, to build an app or a, console application that could have a list of names or items and.  [2:43] Basically the results that will...

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.On this special expanded format episode of the podcast, I'm joined by two internationally recognized thought leaders in the digital marketing space to share their insights in a back-to-back set of interviews.First, Greg Shelly, Vice President, Enterprise Digital Marketing at Canadian Tire Corporation, takes us inside the inner workings of one of the largest digital marketing teams in retail, with a masterclass in structuring teams for the modern era, attribution, digital performance across platforms and next level accountability.Next, Michael Klein, Global Director, Industry Strategy & Marketing - Retail, Travel & Consumer Goods at Adobe Systems, takes us through a 10,000-foot level view of the state of digital marketing. He walks us through systems and processes and delivers insights from the depth of reach that Adobe brings to consumers changing shopping patterns.It's a powerhouse episode, a little longer than usual but more than well worth the listen. And a note for the listeners and subscribers, as the summer is finally here, this is the final Monday episode of The Voice of Retail podcast for the summer - same great content, now moving to weekly with Friday episodes for the balance of the summer.  Let's listen now, starting with Greg from Canadian Tire and Michael from Adobe Systems.Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone! About GregGreg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation. As VP, Enterprise Digital, Shelly is responsible for all of the digital marketing efforts across the entire corporation. His portfolio not only encompasses the Canadian Tire brand, but he is also responsible for the digital efforts across various banners (such as Marks' and SportChek).In his day to day, Shelly ensures that all of Canadian Tire Corporation's digital marketing efforts are delivering sales growth, brand value and overall company success. Canadian Tire is consistently pushing the needle when it comes to our digital efforts and Shelly spearheads these innovations.Prior to joining the CTC team, Shelly came from an extensive background of business insights and analytics, with a strong focus in digital as well as e-commerce. Shelly's past experience involves providing marketing and analytics solutions for brands such as Dell and McDonald's.About MichaelGlobal Retail and Consumer Goods business leader with over 30 years of merchandising and marketing experience with a focus on digital marketing for the past 20 years. I have worked with a wide range of consumer brands over my career, driving positive results for shareholders, team members and customers. Creative with a keen eye for details. An effective leader who manages his direct reports with an emphasis on mentoring, not micromanaging. Excellent negotiation, communication, technology and analytical skills.Adobe Site CatalystAdobe Test & Targetadobe MerchandisingAdobe Search & PromoteMerchandising analysis and assortment development.Direct marketing campaign management.Vendor Negotiations and ManagementeCommerceInventory Planning & OTB ManagementProject ManagementTraining & EducationTeam Leadership About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail's prestigious Top 100 Global Retail Influencers for a second year in  2022. Michael is also the producer and host of a network of leading podcasts, including Canada's top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches. 

Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage. Dr. Fou provides actionable steps that you can take - using your own analytics - to spot fraud and wasteful spending. Sit back as he provides a cold dose of reality that counters the wishful rainbows and unicorns world of programmatic advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

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In der heutigen zweiten Episode haben wir die beiden neuen Kategorien Hörerpost und die Serie "Agilität" dabei. Gerhard Märtterer spricht im Interview über die Möglichkeiten und Chancen des Programmatic Prints und berichtet von seiner langjährigen Erfahrung, wenn es darum geht das Printgeschäft intelligenter und individueller zu machen. In den Trends und News sprechen wir über Metaverse und die neue Mogelpackung von Facebook. Warum es keine Sony PlayStation 5 im Handel gibt und das selbst Conrad Electronic Aufpreise dafür verlangt. In unserer Serie Agilität Teil 1 berichtet Harry zunächst einmal von den 3 goldenen Regeln: Retrospektive, Abläufe fest dokumentieren und regelmäßiger Austausch via Daily - sonst braucht man eigtl. gar nicht anfangen. Wenn Euch der Podcast vom f:mp. gefallen hat, lasst ein Abo da und bitte ans weiterempfehlen denken!

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada. Our second pandemic holiday shopping season is fast approaching. Because supply chains and consumer behaviour have changed fundamentally in the last twenty months, predicting the outcome of major retail events like Holiday is becoming increasingly difficult for retailer marketers. Join me in discussion with Jason Furlano the SVP of Commercial at MiQ, a programmatic media partner for marketers and agencies. Together, Jason and I unpack MiQ's latest study titled ‘The Pandemic Effect: What Holiday Shopping Will Look Like in 2021.' We break down the study's major findings, talk about key takeaways for retailers and marketers as the holiday season approaches. Stick around for our conversation about broader shifts in the marketing space - we cover the latest marketing innovations, breaking down the marketing silos and more. Thanks for tuning into today's episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don't miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!Until next time, stay safe and have a great week! Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn.  

Michael Fisher is the director of inbound sales and represents the frontlines of Choozal for any and all prospective clients interested in their programmatic ad-buying services. For 18 years, he's been focused on B-to-B contract sales and has developed over 5,000 partnerships - helping Choozle land over 2,000 clients. Choozle has been a bit pandemic-proof this year - having hired 16 people and grown by 35%.

Subscribe | Transcript | Comment The Episode in 60 Seconds It's one thing to think you know your customer. It's another thing to create a marketing message that grows and changes as your customer does. In this edition of Studio CMO, we talk about: The privacy challenges of data gathering Has email marketing run its course? What is an MQL in our data-rich world? Programatic solutions for marketing messages How your understanding of the buyer's journey changes the data you gather and then is changed by what you gather Our Guest Bill Odell is the CMO of Aerospike who strives to build next-generation data systems for their customers. Bill has spent over 25 years in the trenches launching new products, building businesses, and leading high performance marketing organizations. He is passionate about helping educate customers on how to apply new technology solutions that help drive transformative business outcomes. Bill has held executive positions at Cisco, Dell Software and SonicWall as well as multiple category-creating growth stage B2B technology companies. Show Notes In 2012, researchers at Harvard said, "Data is the new oil." Bill Odell believes that realtime data is truly the new oil. Email marketing might be running its course because LinkedIn and social media are becoming more of the way that we engage with people. But how do you do it contextually and appropriately? — Bill Odell Privacy matters surrounding data gathering for companies with an online presence have become more complicated in the last two years. Find out how and when your company needs to comply with GDPR and CCPA with these articles: GDPR for B2B Tech: Sales and Marketing Tips You Need to Know Does CCPA Apply to B2B? What You Need to Know CCPA Penalties Target SaaS & Digital Marketing There is a standard Marketing Qualified Lead (MQL) methodology. If they do X plus Y plus Z, they're scored and we make a phone call, send them an email, or perhaps an InMail on LinkedIn. But what if you could also look at their activity off your site?  That gives you a better signal. You can truly determine if the lead is worth your time. Because the truth of the matter is the number of MQLs—that should be your best leads that actually convert is still relatively low. So how do we get it to go higher? Use different kinds of data signals to try to figure out when's the right time to contact. That's a fundamental sea change in marketing. — Bill Odell Tools Discussed Bombora Demandbase Marketo Salesforce The Trade Desk Appnexus Wouldn't you rather put your ad in front of the right person at the right time and the right place. But underneath that is an engine that has to be able to deal with massive amounts of data. So as marketeers, as we think about choosing ad platforms, you've got to really understand that not all ad platforms are the same and you want to go with the ones that actually know how and can deal with massive amounts of data and can prove that they can target and deliver your ad at the right time at the right price to get the right yield. — Bill Odell What defines us, isn't our name and our title and our company, right? What defines us is a whole bunch of information, right? It's where we spend our time. What do we enjoy? What do we purchase? Where do we purchase things from? You know, the companies that are figuring this out, spend a tremendous amount of time, building a very comprehensive profile store. How well you can build the profile store on a bunch of attributes that go beyond name, title, and company. But how do you keep that contextual? Because we move around, we change, we age, we get married and we have kids. And so in order to do any kind of AI- or ML-driven application, it comes down to the data models and those data models are as good as the amount of data you can feed them and how fast you can refresh the models. — Bill Odell   Data + profile store + frequency of changes + AI = best decision at the moment it matters Information About the Buyer's Journey Don’t Leave Your Users Behind: Mapping The B2B User Experience How To Optimize Your Messaging & Content for the B2B Buyer Journey Embracing The Digital Revolution: The New B2B Buyer Journey Understanding Your Customer The Buyer Matrix: Mapping Your B2B Tech Product Features to Market Problems The Buyer Matrix Doesn't Just Sell Features, It Solves Problems. Bring Your B2B Buyer Persona to Life: 8 Clues Learned from Studying Fiction How to Realize a Breakthrough in Content using "The Power of One" Case Studies from Aerospike

My podcast this week is with a former colleague and friend Luis Esteban (LinkedIn). Not often do I ask colleagues to be on the podcast, but after meeting Luis Esteban last year, we just hit it off and have so many things in common. Luis is now CEO of Initiative Spain, and I moved on too. His Twitter handle is @lesteban   In wake of the Corona Virus, we actually recorded this episode only last week. It hangs over us, yet we are focusing on leadership in unprecedented times as well as his mantra, ‘be a warrior’.   His bio reads like a dream profile of a successful entrepreneur and business person: Digital CEO with Entrepreneur Spirit, Loves Mobile, E-Commerce & Social Media. Now in the Performance and Direct Response world (Programatic, Search, SEO and Social PPC). He was awarded as Executive of the Year 2018 in the Bing Europe and APAC Awards amongst 700 agency contenders and he was twice (!) included in the 100 Most Influential Under40 in Spain by GQ.   Luis latest challenge moves him into TV as well, which in Spain is still a huge media channel, and will be moving digital at some point. However, whilst we start off on digital marketing, I guess that’s where we met, for him it is all about having fun at work and being happy; balancing his life.   His leadership is about enabling the right people around him, to make them successful, whether that is within his organisation or outside. This leads the conversation to different generations in the workplace, and what millennials want from the workplace versus the older generation. This ties in with the new regulations of working from home or working remotely due to the ongoing global crisis.   Luis has been very successful in his career, and no doubt this will continue. However, he is very humble about it. So he boils it down to respect, being humble, and working with talented people. He is very positive and has a very forward looking, positive outlook on life which helped him to be successful. However, he warns to not confuse this with being naive but being pro-active or positive.   My main take away from the conversation is that you should be in it for the long run. Of course you have to do your job, but be patient and persevere and you will reach the level you were meant to reach. It’s all about hard work and a long term view, having a long term career plan. Being able to coach millennials and staff in general seems to become more and more important.   Luis quotes Microsoft’s CEO Nadella stating that the biggest influence on business is: empathy. It goes in line with my previous podcast on Compassionate Leadership. The use of EQ (emotional intelligence), compassion, and empathy in the workplace is key. Showing this in times of these, where we are separated by screens, and cannot socialise directly, it is something we should encourage in the ‘remote workplace’ situation. Luis has already had a virtual beer and lunch, why not? We are all in the same boat, and isolation can lead to mental health challenges. Let’s combat this now.   At the end of the podcast we touch on WLB (work life balance) and how it is important to have the right people around him at home, similar to work. He praises his wife for her support and having his balanced family life with his three children. His advice is to leave all business at the doorstep and come into the house and focus on your family only. I guess another challenge in terms of working remotely. We touch on hobbies and making the most of the time you gain by not commuting, and keeping up the social spirit. #BeaWarrior   This podcast is hosted by Volker Ballueder (Ballueder Partners), a trusted advisor, business consultant and mindfulness trainer.   Volker wrote a book on productivity and life improvement #BeBetter. He launched his bestselling book Principles for Success, based on the interviews on this podcast, in 2019.  If you are interested in working with Volker Ballueder as an advisor, coach or consultant, please reach out to him via email (volker@ballueder.com).  

Do you know how your business should be leveraging digital marketing in 2019? Do you really know what is effective right now? I ask this because the majority of digital marketing has been the type of marketing that almost everyone has come to despise... Interruption Marketing. In 2019 this is a big no no. People value their time too much to sit through your pop-up, or your pre-roll ad, if it's not already relevant. Programatic banner ads aren't tricking anyone anymore. Everyone is now "trained" to look at the center of websites and to avoid sidebars and banners. Unless, the sidebars are full of links that will lead them to more content that they already like. No one has time for ads anymore. It used to be acceptable for our TV show to stop every 6 minutes and show us commercials. Now people don't even watch television to avoid this. Its the same online. If you want to get the attention of a certain demographic, you are better off producing the content that they like to consume, and giving them value there. This way they look forward to hearing from you. The old way would be to find out what content they were already consuming, then put ad in front of it, or a banner below it... There are plenty of agencies that will charge you a lot to still do this, but they don't have your best interest at heart... In this episode I go over HOW, and WHY, you should start producing your own content, like a media company instead of an advertising agency. Content that will keep your target audience engaged and entertained. This way you never have to interrupt their content with an ad they don't wanna see... Ever again. Sit down, relax, and strap in...

In this episode I discuss the age old question of "Should you build your User Interface in storyboards, or programmatically?". YouTube Video: https://youtu.be/K6JfE8XD9p0 Books, hoodies and goodies: https://seanallen.co/store If you're enjoying this podcast, I have another one called Swift Over Coffee w/ Paul Hudson of Hacking with Swift: https://itunes.apple.com/us/podcast/swift-over-coffee/id1435076502?mt=2 Twitter: https://www.twitter.com/seanallen_dev Instagram: @seanallen_dev Patreon: https://www.patreon.com/seanallen YouTube Channel: https://www.youtube.com/seanallen Portfolio: https://seanallen.co Book and learning recommendations (Affiliate Links): Ray Wenderlich Books: https://store.raywenderlich.com/a/20866/link/1 Ray Wenderlich Video Tutorials: https://store.raywenderlich.com/a/20866/link/24 Paul Hudson's Hacking With Swift: https://gumroad.com/a/762098803 Learn Advanced Swift Here: https://gumroad.com/a/656585843 My Developer & YouTube Setup: https://www.amazon.com/shop/seanallen --- Support this podcast: https://anchor.fm/seanallen/support

Today we're going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he's charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His company Egami.tv, is a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every type of company from startup to large enterprises. In this episode he's going to tell us about his company, give us an overview current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign. Transcript: https://benjshap.com/martech-podcast/monetizing-your-content-thru-video-advertising-brian-bennett-egamitv Interview Guest Website: http://www.egami.tv See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His company Egami.tv, is a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every type of company from startup to large enterprises. In this episode he’s going to tell us about his company, give us an overview current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign. Transcript: https://benjshap.com/martech-podcast/monetizing-your-content-thru-video-advertising-brian-bennett-egamitv Interview Guest Website: http://www.egami.tv

Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His company Egami.tv, is a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every type of company from startup to large enterprises. In this episode he’s going to tell us about his company, give us an overview current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign. Transcript: https://benjshap.com/martech-podcast/monetizing-your-content-thru-video-advertising-brian-bennett-egamitv Interview Guest Website: http://www.egami.tv

Today we're going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he's charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His company Egami.tv, is a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every type of company from startup to large enterprises. In this episode he's going to tell us about his company, give us an overview current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign. Transcript: https://benjshap.com/martech-podcast/monetizing-your-content-thru-video-advertising-brian-bennett-egamitv Interview Guest Website: http://www.egami.tv See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lou Severine is an executive with over 20 years of experience in digital media and advertising technology. Currently, Lou is serving as CEO of NYIAX, a revolutionary programmatic advertising platform developed in partnership with Nasdaq. NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell and re-trade premium advertising inventory as financial inventory. As the first and only trusted, transparent future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs. Lou has more than 20 years in digital media technology and advertising. He was most recently CRO of Phluid Media, SVP of AOL Networks and Director of BD at Microsoft. The topics discussed in this episode include why advertising needs a solution for fraud, how blockchain technology can mitigate advertising fraud, and why transparency is key between advertisers and publishers.

This week we chat with Rob Ciampa,The Video CMO. Rob is the Chief Marketing Officer for Pixability, a premier YouTube ad buying and video marketing platform. Besides being an award winning sales executive, Rob is a pioneer in using video for product marketing and with Pixability is helping to drive audience engagement on YouTube, the most visited video website on the planet. Why is this so important? Well, video content drives engagement, sales and builds audiences for all types of businesses and Rob has the secret sauce. Did you know that the top 100 brands have a total of 40 billion video views? Well, you’ll learn more fun facts and all there is to understand about Youtube, video content and some special marketing secrets when you tune into the Tech Cat Show with Rob Ciampa, The Video CMO.