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Join Mark for the latest episode of the Chief Executive Summit featuring Tom Gruber, co-creator of Siri and a pioneer in humanistic AI. This conversation dives deep into Tom's remarkable journey and the future of artificial intelligence, offering unique insights for leaders navigating this transformative era. Key Highlights: The Origins of Siri: Tom reflects on building Siri with a small team of 24 and the pivotal decision to join Apple, sharing personal anecdotes about working with Steve Jobs and embedding AI into the iPhone. AI's Role in Leadership: Discover how leaders can embrace AI to augment human capabilities rather than replace them, emphasizing collaboration and critical thinking in a tech-driven workplace. Humanistic AI: Tom advocates for AI systems designed to enhance human potential and address global challenges, from education to mental health care. Navigating Risks: Learn how to balance AI's powerful potential with the ethical responsibility to prevent unintended consequences, such as misinformation or system failures. Tom's vision for AI goes beyond automation—it's about empowering humanity. Whether you're leading a Fortune 500 company or an emerging startup, this episode is a must-listen for understanding AI's role in shaping the future. Tune in for an inspiring conversation filled with actionable insights.
AI is becoming an integral part of daily life, and chances are you've already used the work of today's guest. Tom Gruber is the co-founder and creator of Siri, the intelligent assistant that revolutionised how we interact with technology with Apple. But Tom's contributions to AI extend far beyond voice commands—he's a pioneer of “Humanistic AI”, a design philsophy that champions the idea that artificial intelligence should amplify human potential, not replace it. While in Aotearoa for the Spark Accelerate Summit, Tom joined Simon Pound to chat about designing human-centered tech, the future of AI, and how to create tools that genuinely enhance our lives. Learn more about your ad choices. Visit megaphone.fm/adchoices
On the Mike Hosking Breakfast Full Show Podcast for Tuesday 12th of November, we have the major apology from the Government to victims of abuse in state care. Will it go far enough, and when does talk of compensation come into play? Mike plays a game of cat and mouse with the Prime Minister, trying to figure out whether he'll be on for his regular chat after Trump scheduled his first presidential call with him. The founder of Siri, Tom Gruber joins the show to talk the future of AI and if this is the next big world changer. Get the Mike Hosking Breakfast Full Show Podcast every weekday morning on iHeartRadio, or wherever you get your podcasts. LISTEN ABOVE See omnystudio.com/listener for privacy information.
AI is going to change the world – or is it? The world of artificial intelligence has been booming, with major corporations and small businesses alike integrating the software into their work. Tom Gruber is one of the minds behind Siri, the iconic virtual personal assistant purchased by Apple in 2010. He's now an entrepreneur and co-founder of another company, an adaptive music company called LifeScore. Gruber told Mike Hosking that compared to some other major technological advances, AI is likely to be on the more transformative end. “It's omni-purpose,” he said. “You can do all kinds of things, pretty much anything involving language on the input and language on the output, with this new technology.” “It cuts across all vertical industries.” LISTEN ABOVE See omnystudio.com/listener for privacy information.
Today on the show... The world is going through a massive technological change. This is perhaps the greatest time to be alive - and the scariest. Do smarter machines mean smarter humans, or are smarter machines replacing us? The doom merchants say robots will replace 4 billion jobs in the next ten years, but does the sky ever actually fall in? Tonight, Tom Gruber, the co-founder of Siri speaks to us about what is true and what is not and what does this technological future hold. Website: https://www.rova.nz/home/podcasts/duncan-garner---editor-in-chief.htmlInstagram: @DuncanGarnerpodcastTikTok: @DuncanGarnerpodcast
Journey into the innovative mind of Tom Gruber, co-founder of Siri and Chief AI Strategy Officer of Sherpa.ai. Robb and Josh welcome Tom for an enlightening exploration of humanistic AI—systems that augment and collaborate with humans, rather than replacing or competing with them. Using federated machine learning, Tom is working with Sherpa.ai to train advanced generative models on data in ways that maximize privacy and security. This creates opportunities to create safer personalized experiences, which the trio discusses along with exploring the value of designing around use cases related to accessibility.
Actuellement, il est difficile de savoir si une IA a été entraînée ou non à l'aide de données protégées par le droit d'auteur, avec ou sans l'accord des créateurs. Alors que les géants de la tech s'estiment en droit de le faire, d'autres entreprises tentent d'emprunter une voie plus « équitable » envers les artistes, soit en respectant les droits de la licence sous laquelle leur œuvre est enregistrée, soit en puisant la matière pour entraîner leur IA, exclusivement dans le domaine public ou en choisissant des contenus libre de droit. Mais comment reconnaître les IA qui respectent ces principes ?À cette question, Fairly Trained tente d'apporter une réponse. La mission de cette organisation à but non lucratif est de contrôler les données utilisées par les entreprises pour entraîner une IA. Toute société réussissant à obtenir le label Fairly Trained, peut donc se distinguer de la concurrence aux yeux des utilisateurs en leur assurant que leur IA a été entraînée dans le respect du droit d'auteur. Cela permet surtout aux usagers d'utiliser des des outils qui correspondent à leurs valeurs. À ce jour, neuf IA, dont huit spécialisées dans l'audio et une dans la génération d'images, ont obtenu cette certification. Liste et le lien vers chaque outil est dans la description de cet épisode.Pour l'historique, les gens derrière Fairly Trained ne viennent pas de nulle part. On y trouve notamment Maria Pallante, PDG de l'Association of American Publishers (AAP), Tom Gruber, co-fondateur de Siri, et Max Richter, compositeur et pianiste admiré par Sam Altman, le PDG d'OpenAI. Le créateur de l'organisation, Ed Newton-Rex, était pour sa part chargé du développement de Stable Audio au sein de Stability AI, la société derrière Stable Diffusion, avant de quitter son poste en novembre 2023. D'ailleurs, si Ed Newton a quitté son travail, c'est notamment parce que je cite : son ancien employeur « exploitait les créateurs » en utilisant leur travail sans leur accord. « Tant que les entreprises innovantes en matière d'IA diront : « Oui, c'est une utilisation équitable, nous pouvons prendre ce que nous voulons », je pense qu'il y aura une guerre entre les deux camps.Ceci dit, un tel label est-il vraiment utile ? Une chose est sûre, ce ne sont certainement pas Stable Diffusion ou ChatGPT qui vont chercher à l'obtenir vu leur position dominante sur le marché de l'IA. Si des batailles juridiques ont lieu dans le monde entier en ce moment même au sujet du droit d'auteur et de l'IA, il faudra certainement une action politique plus forte que la loi européenne sur l'IA pour changer les choses. Ceci dit, Ed Newton-Rex précise je cite : « Il existe un système gagnant-gagnant qui fonctionne pour tout le monde. Et c'est exactement ce que ce label tente de prouver » fin de citation.Les IA certifiées : Beatoven.AI ;Boomy, qui a eu quelques désaccords avec Spotify l'année dernière ;BRIA AI ;EndelLifeScore, que l'on retrouve dans l'application Zen de Deezer ;Rightsify ;Somms.ai ;Soundful ;Tuney. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
Actuellement, il est difficile de savoir si une IA a été entraînée ou non à l'aide de données protégées par le droit d'auteur, avec ou sans l'accord des créateurs. Alors que les géants de la tech s'estiment en droit de le faire, d'autres entreprises tentent d'emprunter une voie plus « équitable » envers les artistes, soit en respectant les droits de la licence sous laquelle leur œuvre est enregistrée, soit en puisant la matière pour entraîner leur IA, exclusivement dans le domaine public ou en choisissant des contenus libre de droit. Mais comment reconnaître les IA qui respectent ces principes ? À cette question, Fairly Trained tente d'apporter une réponse. La mission de cette organisation à but non lucratif est de contrôler les données utilisées par les entreprises pour entraîner une IA. Toute société réussissant à obtenir le label Fairly Trained, peut donc se distinguer de la concurrence aux yeux des utilisateurs en leur assurant que leur IA a été entraînée dans le respect du droit d'auteur. Cela permet surtout aux usagers d'utiliser des des outils qui correspondent à leurs valeurs. À ce jour, neuf IA, dont huit spécialisées dans l'audio et une dans la génération d'images, ont obtenu cette certification. Liste et le lien vers chaque outil est dans la description de cet épisode. Pour l'historique, les gens derrière Fairly Trained ne viennent pas de nulle part. On y trouve notamment Maria Pallante, PDG de l'Association of American Publishers (AAP), Tom Gruber, co-fondateur de Siri, et Max Richter, compositeur et pianiste admiré par Sam Altman, le PDG d'OpenAI. Le créateur de l'organisation, Ed Newton-Rex, était pour sa part chargé du développement de Stable Audio au sein de Stability AI, la société derrière Stable Diffusion, avant de quitter son poste en novembre 2023. D'ailleurs, si Ed Newton a quitté son travail, c'est notamment parce que je cite : son ancien employeur « exploitait les créateurs » en utilisant leur travail sans leur accord. « Tant que les entreprises innovantes en matière d'IA diront : « Oui, c'est une utilisation équitable, nous pouvons prendre ce que nous voulons », je pense qu'il y aura une guerre entre les deux camps. Ceci dit, un tel label est-il vraiment utile ? Une chose est sûre, ce ne sont certainement pas Stable Diffusion ou ChatGPT qui vont chercher à l'obtenir vu leur position dominante sur le marché de l'IA. Si des batailles juridiques ont lieu dans le monde entier en ce moment même au sujet du droit d'auteur et de l'IA, il faudra certainement une action politique plus forte que la loi européenne sur l'IA pour changer les choses. Ceci dit, Ed Newton-Rex précise je cite : « Il existe un système gagnant-gagnant qui fonctionne pour tout le monde. Et c'est exactement ce que ce label tente de prouver » fin de citation. Les IA certifiées : Beatoven.AI ; Boomy, qui a eu quelques désaccords avec Spotify l'année dernière ; BRIA AI ; Endel LifeScore, que l'on retrouve dans l'application Zen de Deezer ; Rightsify ; Somms.ai ; Soundful ; Tuney. Learn more about your ad choices. Visit megaphone.fm/adchoices
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In Season 2 of Tech Reimagined we've explored some of the big questions around technology and the many ways it influences the industries that are impacting our daily lives. And it has been really insightful to do so with all these amazing guests: Imma Martinez, Brian McBride, Sarah Thomas, Guy Kawasaki, Tom Gruber, John Buyers, Joe Dunleavy, Alex Hunter, Merri Williams, Dave Coplin, Matt Bonetti, Viola Llewellyn, Mark Manley. A huge thank you to all of you for taking the time to join us and our listeners. Until July we leave you with this mash-up of some of our favourite moments from Season 2. Enjoy!
With the occasion of World Engineering Day for Sustainable Development, we sat down with Tom Gruber – the inventor of Siri and had an insightful conversation about how AI, if put to good use, can accelerate sustainable development and contribute to creating a better world.
My guest in this episode is Dan French. As is often the case with my guests there is a work connection however in this case Dan worked with my brother Jim in the 90's, not with myself. His name has come up regularly since that time and I am delighted he came on the show. To say Dan is an avid consumer of music is an understatement. This episode is a veritable Cook's tour of the last six decades of music and in this 75-minute episode we manage to reference a 123 artists and songs spanning a whole range of genres and trends. Somehow Dan managed to whittle that down to these seven great choices 60's The Beatles Revolution70's Derek & The Dominos Layla 80's Joan Armatrading All the Way from America 90's Jeff Buckley Hallelujah 00's The Magic Numbers Forever Lost10's Adele Someone Like You 20's Live Lounge All Stars Times Like These In amongst all that music Dan has some fascinating stories including: · An extended road trip to the US and Canada in the early 80's · Moving a Buick Regal Sedan from Seattle to San Bernadino on a motorcycle licence · Working with big names in I.T including James Martin & Tom Gruber (creator of Siri) · The journey to becoming CEO and owner of Consider Solutions· Making his daughters late for school by taking them to the IOW Festival · Forming the band Bromma Plan and playing in Amsterdam, Vienna, Ibiza, and Edinburgh Dan is the proud father of two wonderful daughters, Hannah and Amy and now lives in Weybridge with his partner Georgia and her children Raff and Sienna. Here is the link to the hit packed 123 songs on Dan's Playlist. Just cut and paste into your browser and enjoy :-) https://open.spotify.com/playlist/2AZVM8UnRatkxStyI8kxSA?si=3a6ddb728cd445a8
Product designer Tom Gruber shares his insights into creating intelligent interfaces, the ethical use of technology, and how humanistic AI can enable learning, knowledge sharing, and increased productivity. Tom Gruber is a technologist, designer, and entrepreneur, using technology to augment human intelligence. He was cofounder and head of design for Siri, which created the first virtual assistant for everyone. Siri is included on every new iPhone and iPad, and used every day by millions around the world. He led the design of RealTravel, a popular Web 2.0 site that harvests the collective knowledge of travelers around the world. He pioneered the space of Collaborative Knowledge Management, which allows large virtual organizations to collaborate on line and contribute to a collective memory of their work and knowledge. He invented HyperMail, the granddaddy of open-source software that turns email conversations into collective memories on the Web. He is known in the Artificial Intelligence world for foundational work in ontology engineering and the Semantic Web. He dabbles in underwater photography and contact improvisation. This discussion was recorded for SingularityNET as part of their Decentralised OS Web Series. This Bonus Episode is not sponsored content. Find out more: futurespodcast.net CREDITS Produced by FUTURES Podcast Recorded, Mixed & Edited by Luke Robert Mason FOLLOW FUTURES PODCAST Twitter: @FUTURESPodcast Instagram: @futurespodcast Facebook: @FUTURESPodcast
Vyučil se tradičním kadeřníkem a ještě dneska by si věděl rady s trvalou ondulací i dámským střihem. Přesto se rozhodl výhradně pro mužskou klientelu a udělal dobře. Začátky nebyly jednoduché, ale držel se svých zásad, ze kterých neslevuje ani dnes. Které to jsou, podléhají muži módním trendům a jaká je svatá trojice v USA se dozvíte v dnešním rozhovoru.
Xabi Uribe-Etxebarria, ingeniero industrial, puso en marcha en 2012 Sherpa.ai, un asistente digital basado en inteligencia artificial. No tardó en medirse sin complejos con los Siri, Alexa o Cortana. Empezó llevando su tecnología a los teléfonos, pero ya la vende a terceros para que puedan integrarla en sus productos: altavoces, auriculares, electrodomésticos, automóviles. Su primer cliente fue el gigante Porsche. El año pasado Sherpa.ai fichó a Tom Gruber, uno de los creadores de Siri y uno de los mayores expertos en Inteligencia Artificial. A nivel individual, Xabi acumula premios y reconocimientos por su capacidad innovadora, y Sherpa.ai ha sido considerada por la revista Fortune como una de las 100 principales empresas de Inteligencia Artificial a nivel mundial. Otra publicación, Datamation, la acaba de incluir, junto a IBM, Google y Amazon, entre las 10 compañías más importantes a nivel global de 2020 en este campo.
Xabi Uribe-Etxebarria, ingeniero industrial, puso en marcha en 2012 Sherpa.ai, un asistente digital basado en inteligencia artificial. No tardó en medirse sin complejos con los Siri, Alexa o Cortana. Empezó llevando su tecnología a los teléfonos, pero ya la vende a terceros para que puedan integrarla en sus productos: altavoces, auriculares, electrodomésticos, automóviles. Su primer cliente fue el gigante Porsche. El año pasado Sherpa.ai fichó a Tom Gruber, uno de los creadores de Siri y uno de los mayores expertos en Inteligencia Artificial. A nivel individual, Xabi acumula premios y reconocimientos por su capacidad innovadora, y Sherpa.ai ha sido considerada por la revista Fortune como una de las 100 principales empresas de Inteligencia Artificial a nivel mundial. Otra publicación, Datamation, la acaba de incluir, junto a IBM, Google y Amazon, entre las 10 compañías más importantes a nivel global de 2020 en este campo.
El futuro de los asistentes virtuales no pasa sólo por la voz, cada día más humanizada y amable. Pasará por pantallas y dependerá del machine-learning. La inteligencia artificial mejorará hasta límites insospechados en los próximos años. Los asistentes serán capaces de predecir nuestro comportamiento, nos ayudarán a tener más tiempo libre y nos guiarán en nuestra educación.Así lo describe Xabi Uribe-Etxebarria, creador de Sherpa. Hoy los entrevistamos a él y a su reciente incorporación al equipo, Tom Gruber, creador de Siri, que nos desvelará también que los asistentes no tienen por qué tener género. "Que Siri permita elegir voz masculina o femenina es una cuestión de diseño de producto", explica.El futuro de los asistentes virtuales también nos planteará nuevos retos, como el uso responsable que debemos hacer de las pantallas y, también, que los fabricantes deben tomarse en serio la seguridad de los dispositivos.Y hablaremos mucho de seguridad. Aquí nuestra escaleta de un episodio muy artesanal:- Los profesionales de la Cadena SER nos contarán en primera persona cómo salvaron la radio con el poder de la voz en un primer lunes de noviembre en el que sufrieron un ciberataque. Un ramsonware que se convirtió en 'El Gran Apagón' (tecnológico). Nos lo explicarán Javier Casal, Brian Pérez, Elena Carazo y el experto en ciberseguridad Eusebio Nieva, de Checkpoint.- Investigadores de la Universidad de Massachussets descubren cómo engañar a altavoces inteligentes y generar cualquier sonido en sus micrófonos usando punteros láser.- David Justo viaja a Berlín para hablarnos de pantallas y hábitos de uso responsables, con la ayuda de los profesionales de Zeiss.- Íñigo Sastre entrevistó a Xabier Uribe-Etxebarria y a Tom Gruber, de Sherpa Assistant. Escucharemos la entrevista completa.Además, tenemos un post muy guay en el blog de Podium. ¡Hala!
If you were born under a certain sign, Steven Spielberg's 1991 Peter Pan "sequel" was a childhood staple. For most others (and even the director himself) it's seen as a misstep at best, and a waste of a great cast at worst. Frank invites his old friend Tom Gruber to dive into the bargain bin and discuss why this Robin Williams vehicle deserves a better reputation.Before the nitpickers @ us on Twitter:Director Howard Hawks said a good movie is "three great scenes and no bad ones."The correct honorific is President Business, not Mr. Business (he lost the popular vote but won the electoral college).Subscribe and rate us wherever you found us! Questions? Comments? Concerns? Find us on Twitter @GiveIt5Podcast or Facebook, & Instagram @GiveIt5 Email giveit5podcast@gmail.com if you’ve got a movie you want us to see!#giveit5 #podcasting #whynot
This week, Dustin and I are joined by journalist and author, James Vlahos, to discuss the details of his book Talk to Me: How voice computing will transform the way we live, work and think.Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioAbout Talk to MeJames Vlahos writes for the likes of WIRED, New York Times Magazine, Popular Science and GQ. His new book Talk to Mechronicles how the world’s biggest tech companies are battling to dominate voice—Siri, Alexa, Cortana, and the Assistant—the biggest technological paradigm shift since mobile phones. The book tracks the strange scientific quest—from humanoid talking contraptions of the 19th century to the latest AIs—that has resulted in our being able to say something to a voice assistant and receive an intelligible reply. And it explores voice computing’s potential to upend control of knowledge; to befriend, advise, and surveil; and to preserve memories of lost loved ones, as with James' Dadbotproject.“Voice computing will profoundly reshape the way humans relate to machines, and Talk to Me is a brilliant and essential guide to what’s coming. James Vlahos understands how the technology works and all the complex things it will bring into the world—and he’s a superb writer too. You’ll find insights and meaning on every page, and you’ll keep turning them. This book is dynamite.” — Nicholas Thompson, editor in chief, Wired “Conversational AI is a genuine paradigm shift in our experience with technology. Vlahos brings the whole story to life, from big-picture historical context to the impact on our intimate personal lives. A thoughtful and enjoyable read.” — Tom Gruber, cocreator of Siri“James Vlahos has written an excellent book on how voice computing has become more and more of a growing presence in our everyday world. In Talk to Me, he provides the promise and peril of this development.” — Ray Kurzweil, inventor, author, and futurist“The baton of disruption has been passed from the smartphone to voice, and Vlahos helps make sense of this tectonic shift.” — Scott Galloway, author of the bestseller The Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleLinksCheck out the book at Amazon, Barnes & Noble, or Book Passage.Follow James Vlahos on Twitter See acast.com/privacy for privacy and opt-out information.
How smart can our machines make us? Tom Gruber, co-creator of Siri, wants to make "humanistic AI" that augments and collaborates with us instead of competing with (or replacing) us. He shares his vision for a future where AI helps us achieve superhuman performance in perception, creativity and cognitive function -- from turbocharging our design skills to helping us remember everything we've ever read and the name of everyone we've ever met. "We are in the middle of a renaissance in AI," Gruber says. "Every time a machine gets smarter, we get smarter." Hosted on Acast. See acast.com/privacy for more information.
Jusqu'à quel point les machines peuvent nous rendre intelligents ? Tom Gruber, le co-créateur de Siri, veut créer « l'IA humaniste » qui nous renforce et collabore avec nous au lieu de nous faire concurrence (ou nous remplacer). Il partage sa vision pour un avenir où l'IA nous aide à atteindre des performances surhumaine en termes de perception, de créativité et des fonction cognitive -- allant de compétences surdéveloppées en conception jusqu'à nous aider à nous souvenir de tout ce que nous avons lu et les noms de chacun personne rencontrée. « On est en plein milieu d'une renaissance dans l'IA » dit Gruber. « Chaque fois qu'une machine devient plus intelligente, nous devenons plus intelligents. »
Nossas máquinas podem nos tornar inteligentes? Tom Gruber, cocriador da Siri, quer criar uma "IA humanística", que nos aprimore e colabore conosco, em vez de nos substituir ou competir conosco. Ele compartilha a visão dele para um futuro no qual a inteligência artificial nos ajuda a alcançar o desempenho sobre-humano na percepção, criatividade e função cognitiva, desde turbinar nossas habilidades de design até nos ajudar a lembrar de tudo o que já lemos e do nome de todos que já conhecemos. "Estamos no meio de um renascimento da IA", diz Gruber. "Toda vez que uma máquina fica mais inteligente, nós ficamos mais inteligentes".
¿Qué tan inteligentes pueden ser nuestras máquinas? Tom Gruber, cocreador de Siri, quiere hacer una "IA humanista" que nos mejore y colabore con nosotros en vez de competir con nosotros o nos reemplace. Él comparte su visión de un futuro en el que la IA nos ayuda a lograr un rendimiento sobrehumano en la percepción, la creatividad y la función cognitiva... desde turboalimentar nuestras habilidades de diseño hasta ayudarnos a recordar todo lo que hemos leído y el nombre de todos los que hemos conocido. "Estamos en medio de un renacimiento en IA", dice Gruber. "Cada vez que una máquina es más inteligente, nos hacemos más inteligentes".
기계가 우리를 어느 정도까지 똑똑하게 만들 수 있을까요? 시리의 공동 제작자인 톰 그루버는 우리와 경쟁이 아닌 협력하는 "인간적 인공지능"을 만들고자 합니다. 그는 인공지능이 우리가 자각, 창의력 그리고 인지능력에 있어서 초인적인 힘을 발휘하도록 - 디자인 기술을 향상시키는 것부터 우리가 만났던 모든 사람들의 이름을 기억하도록 하는 것까지- 해주는 미래를 상상하도록 합니다. "우리는 지금 인공지능의 부흥기에 있습니다." 그는 말합니다. "기계가 똑똑해지면 저희 또한 똑똑해집니다."
How smart can our machines make us? Tom Gruber, co-creator of Siri, wants to make "humanistic AI" that augments and collaborates with us instead of competing with (or replacing) us. He shares his vision for a future where AI helps us achieve superhuman performance in perception, creativity and cognitive function -- from turbocharging our design skills to helping us remember everything we've ever read and the name of everyone we've ever met. "We are in the middle of a renaissance in AI," Gruber says. "Every time a machine gets smarter, we get smarter."
You might have used products that just get the job done. (Think Excel.) They compete with similar products on features, cost, and other mechanics. The problem is, these products become commodities and can lose their users to competition in a heartbeat. Meanwhile, there are standout products that are heralded as works of art. They inspire people and change lives, and consumers stick with these brands for a long time thanks to a glue called love. Most of us want to make amazing products and are looking for that je ne sais quoi to take it to the next level: Why do Apple and Nike stores continue to make money during retail recessions? What do the Jony Ive’s and Tom Gruber’s of the world know that we don’t? And when we hear that our products need to “delight” the user, what does “delight” really mean? Today on FemgineerTV we’re going to talk about the balance of science and art that goes into amazing design and discuss the building process behind products that delight users every single time. To help us out I’ve invited Pauly Ting, a user experience designer who has helped brands like Bloomingdale’s, Lexus, and American Express to reveal their purpose, express their personality, and deliver a complete and authentic user experience. Whether you’re building a product for a startup or a larger corporation, you’ll want to watch this episode to learn: - Why it’s hard to differentiate your product if you fixate on features and the science behind them - Why most companies fail to make a meaningful connection with users - A simple 4-step framework that helps you clarify your design and speeds up development time After you’ve listened to the episode join the conversation here: http://femgineer.com/2015/08/the-art-vs-science-of-user-experience-design/