Cracking The Code

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Want EGIA's critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry's must-watch weekly show arrives here in audio form, bringing listeners contracting strategies, industry news, roadmaps to success and more with New York Times bestselling author Weldon Long…

EGIA Contractor University


    • May 18, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 27m AVG DURATION
    • 539 EPISODES

    4.8 from 36 ratings Listeners of Cracking The Code that love the show mention: industry, business, guys, egia.



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    Latest episodes from Cracking The Code

    Customer Service & Dispatching Alignment: Part 2

    Play Episode Listen Later May 18, 2025 24:06


    Does your customer service suffer when things get busy? Is your dispatch team constantly playing catch-up? When dispatching is aligned with customer service, everything changes. The right tech shows up at the right time. Urgent calls get handled with care. Your team runs smoother—and your customers feel it. In this week's episode of Cracking the […] The post Customer Service & Dispatching Alignment: Part 2 first appeared on My Contractor University | Dashboard.

    Customer Service & Dispatching Alignment: Part 1

    Play Episode Listen Later May 11, 2025 32:13


    Is your dispatching team in alignment with your technicians? Do your front-line employees provide service that creates loyal customers—or are they just moving through calls? When the summer rush hits, your team's ability to communicate clearly and deliver a seamless experience can make or break customer loyalty. Clients don't just want fast service—they want to […] The post Customer Service & Dispatching Alignment: Part 1 first appeared on My Contractor University | Dashboard.

    1-on-1 Coaching: The Shortcut to Contractor Growth

    Play Episode Listen Later May 4, 2025 18:39


    Do you have an expert confidant who truly understands your business—and can guide you to highs while avoiding the lows? Having someone to bounce ideas off of, challenge your thinking, and offer real-world advice can be the difference between staying stuck and scaling up. When owners get the right support, they stop second-guessing and start […] The post 1-on-1 Coaching: The Shortcut to Contractor Growth first appeared on My Contractor University | Dashboard.

    Top 5 Ways to Maximize Sales with Payment Plans: Part 2

    Play Episode Listen Later Apr 28, 2025 23:37


    Do your customers understand how today's purchasing decision shapes future savings and support? When you shift the conversation from convoluted payment plans to long-term value, customers feel more at ease moving forward. Highlight how bundling upgrades, repairs, and maintenance—especially with flexible financing—sets them up for fewer surprises and smarter spending down the road. In this […] The post Top 5 Ways to Maximize Sales with Payment Plans: Part 2 first appeared on My Contractor University | Dashboard.

    Top 5 Ways to Maximize Sales with Payment Plans: Part 1

    Play Episode Listen Later Apr 20, 2025 24:28


    Nobody likes surprise costs, especially in the thousands. With 70% of customers using payment plans for their purchase and spending 110% more on average when they do, flexible payment solutions aren't just nice—they're often necessary. Don't let pricing stand in the way of helping your customers. Reduce sticker shock by equipping your team with smart […] The post Top 5 Ways to Maximize Sales with Payment Plans: Part 1 first appeared on My Contractor University | Dashboard.

    Scaling Your Business for Sustainable Growth: Part 2

    Play Episode Listen Later Apr 13, 2025 25:36


    Struggling to scale your business effectively? You're not alone. Overwhelmed teams with communication and workflow breakdowns can hinder sustainable growth. Drive transformation by changing your culture. Recognize and reward both problem identifiers and solvers, all while aligning with a compelling unified vision. In this episode of Cracking the Code, Gary Elekes outlines actionable strategies for […] The post Scaling Your Business for Sustainable Growth: Part 2 first appeared on My Contractor University | Dashboard.

    Scaling Your Business for Sustainable Growth: Part 1

    Play Episode Listen Later Apr 6, 2025 24:50


    Do you know what gaps might hinder your company's growth? Transitioning from a startup with a few employees to a multi-million-dollar business is about more than just scaling operations — it's about thoughtfully refining processes and building a culture with a growth mind-set. In this episode of Cracking the Code, Gary Elekes stresses the importance […] The post Scaling Your Business for Sustainable Growth: Part 1 first appeared on My Contractor University | Dashboard.

    Earn Homeowner Confidence with Third-Party Certifications

    Play Episode Listen Later Mar 30, 2025 30:27


    How do you differentiate yourself in the market and stand out as a quality provider? Having high standards isn't enough. Getting third-party appraisals and certifications can dramatically increase your number of closed deals and average ticket price. In this week's episode of Cracking the Code, Drew Cameron sits down with Cynthia Adams, the CEO of […] The post Earn Homeowner Confidence with Third-Party Certifications first appeared on My Contractor University | Dashboard.

    Selling Your Business: Top 10 Insights from an Expert Broker

    Play Episode Listen Later Mar 23, 2025 14:47


    Are you considering selling your business but unsure about the market? Do you know when the best time to start planning your exit strategy is? Learn the importance of planning for a sale from the beginning instead of fixating on multiples and how focusing on net income opens up a clearer evaluation. Understand the parallels […] The post Selling Your Business: Top 10 Insights from an Expert Broker first appeared on My Contractor University | Dashboard.

    The “Why” Behind Your Business

    Play Episode Listen Later Mar 16, 2025 19:36


    Does your company have a greater purpose that your team can get behind? What truly drives your business? The “Why” behind your company gives a foundation to shape your culture, strengthen your community, and rally your team. In this week's episode of Cracking the Code, Drew Cameron shares insights on investing in your company culture […] The post The “Why” Behind Your Business first appeared on My Contractor University | Dashboard.

    code cracking drew cameron
    Finding Good People: The Technician Edition

    Play Episode Listen Later Mar 9, 2025 20:24


    In the contracting industry you often hear “I can't find good people!” It's time to change the narrative. With a projected 21% increase in technician demand this year alone, now is the perfect time to arm yourself with effective recruiting strategies to prepare for busy season. On this episode, Drew Cameron gives you the tools […] The post Finding Good People: The Technician Edition first appeared on My Contractor University | Dashboard.

    Qualifying and Setting Sales Leads, Part 2

    Play Episode Listen Later Mar 2, 2025 13:57


    Are you tired of pouring time and resources into leads that just don't convert? Save time and money while closing more leads. It's more manageable than you might think! In this week's episode of Cracking the Code, Weldon Long covers how you can improve efficiencies and see higher conversion rates. You'll learn key aspects of […] The post Qualifying and Setting Sales Leads, Part 2 first appeared on My Contractor University | Dashboard.

    Qualifying and Setting Sales Leads, Part 1

    Play Episode Listen Later Feb 24, 2025 13:43


    Maximize your sales potential by mastering lead qualification and setting! Don't chase your tail with leads that are a bad fit or might not be ready to purchase. Instead, focus your efforts on qualifying prospects and engage with those most likely to convert and add to your sales success. This week, Weldon Long shares valuable […] The post Qualifying and Setting Sales Leads, Part 1 first appeared on My Contractor University | Dashboard.

    Recruiting & Retention for Results

    Play Episode Listen Later Feb 16, 2025 14:30


    Making thoughtful, strategic hiring decisions is crucial for every contractor. In fact, hiring the wrong staff can cost businesses up to 30% of an employee's first-year earnings! This week, Drew Cameron shares valuable insights on how to avoid common recruiting mistakes, such as hiring unsuitable candidates or opting for quick hires. You'll learn how to […] The post Recruiting & Retention for Results first appeared on My Contractor University | Dashboard.

    All About Indoor Air Quality, Part 4

    Play Episode Listen Later Feb 9, 2025 26:29


    Poor indoor air quality causes or aggravates 50% of all illnesses. That means that offering indoor air quality solutions to your customers isn't just a best practice – it's nearly an obligation. But how do you educate your customers in a way that helps them see the value and power of IAQ? This week, Drew […] The post All About Indoor Air Quality, Part 4 first appeared on My Contractor University | Dashboard.

    All About Indoor Air Quality, Part 4

    Play Episode Listen Later Feb 9, 2025 26:29


    Poor indoor air quality causes or aggravates 50% of all illnesses. That means that offering indoor air quality solutions to your customers isn't just a best practice – it's nearly an obligation. But how do you educate your customers in a way that helps them see the value and power of IAQ? This week, Drew […] The post All About Indoor Air Quality, Part 4 first appeared on My Contractor University | Dashboard.

    All About Indoor Air Quality, Part 3

    Play Episode Listen Later Feb 2, 2025 11:44


    What if the air inside your customers' homes was 100x more polluted than the air outside? Wouldn't that concern them? And wouldn't it provide you, as an HVAC professional, an important avenue to further serve them? This week on Cracking the Code, Drew Cameron continues his ongoing series on air by discussing the Stack Effect […] The post All About Indoor Air Quality, Part 3 first appeared on My Contractor University | Dashboard.

    All About Indoor Air Quality, Part 3

    Play Episode Listen Later Feb 2, 2025 11:44


    What if the air inside your customers' homes was 100x more polluted than the air outside? Wouldn't that concern them? And wouldn't it provide you, as an HVAC professional, an important avenue to further serve them? This week on Cracking the Code, Drew Cameron continues his ongoing series on air by discussing the Stack Effect […] The post All About Indoor Air Quality, Part 3 first appeared on My Contractor University | Dashboard.

    All About Indoor Air Quality, Part 2

    Play Episode Listen Later Jan 26, 2025 15:05


    We cannot live without air – it's the most important thing for every single one of us. So of course it's the most important thing for your customers. And one of the best ways you can serve them is by ensuring the air they're breathing is the best it could possibly be. This week, Drew […] The post All About Indoor Air Quality, Part 2 first appeared on My Contractor University | Dashboard.

    All About Indoor Air Quality, Part 2

    Play Episode Listen Later Jan 26, 2025 15:05


    We cannot live without air – it's the most important thing for every single one of us. So of course it's the most important thing for your customers. And one of the best ways you can serve them is by ensuring the air they're breathing is the best it could possibly be. This week, Drew […] The post All About Indoor Air Quality, Part 2 first appeared on My Contractor University | Dashboard.

    12 Principles of Highly Successful Leaders

    Play Episode Listen Later Jan 19, 2025 14:11


    What is your personal vision? More importantly, what are your team members' personal visions? The most engaged and productive members of any team tend to have this one thing in common: They have a personal vision that aligns with their role and responsibilities. As a leader, one of your most important jobs is to help […] The post 12 Principles of Highly Successful Leaders first appeared on My Contractor University | Dashboard.

    12 Principles of Highly Successful Leaders

    Play Episode Listen Later Jan 19, 2025 14:11


    What is your personal vision? More importantly, what are your team members' personal visions? The most engaged and productive members of any team tend to have this one thing in common: They have a personal vision that aligns with their role and responsibilities. As a leader, one of your most important jobs is to help […] The post 12 Principles of Highly Successful Leaders first appeared on My Contractor University | Dashboard.

    All About Indoor Air Quality

    Play Episode Listen Later Jan 12, 2025 14:55


    When you walk in the home as a service tech, it's not always just about determining if a unit's broken. Sometimes a unit seems to be functioning fine, but between carbon dioxide, carbon monoxide, allergies, odors and chemicals, everyone in that home is breathing unhealthy air. In this episode of Cracking the Code, Drew Cameron […] The post All About Indoor Air Quality first appeared on My Contractor University | Dashboard.

    All About Indoor Air Quality

    Play Episode Listen Later Jan 12, 2025 14:55


    When you walk in the home as a service tech, it's not always just about determining if a unit's broken. Sometimes a unit seems to be functioning fine, but between carbon dioxide, carbon monoxide, allergies, odors and chemicals, everyone in that home is breathing unhealthy air. In this episode of Cracking the Code, Drew Cameron […] The post All About Indoor Air Quality first appeared on My Contractor University | Dashboard.

    Payment Options That Incentivize Buying

    Play Episode Listen Later Jan 5, 2025 13:51


    Every business wants a customer with their ideal buying behaviors. But customers aren't born with those behaviors – it's the business's responsibility to incentivize the buying behavior that they're seeking. In this episode, contracting legend Drew Cameron is talking all about the payment options that you can offer that will incentivize buying for your customers. […] The post Payment Options That Incentivize Buying first appeared on My Contractor University | Dashboard.

    Payment Options That Incentivize Buying

    Play Episode Listen Later Jan 5, 2025 13:51


    Every business wants a customer with their ideal buying behaviors. But customers aren't born with those behaviors – it's the business's responsibility to incentivize the buying behavior that they're seeking. In this episode, contracting legend Drew Cameron is talking all about the payment options that you can offer that will incentivize buying for your customers. […] The post Payment Options That Incentivize Buying first appeared on My Contractor University | Dashboard.

    Show Customers All the Ways They Can Buy

    Play Episode Listen Later Dec 29, 2024


    Making something comfortable and affordable is the first step to appealing to your customer. But if it doesn't make sense to them in their everyday life, they just won't want to buy. In this episode of Cracking the Code, contracting business sales expert Drew Cameron explains a simple framework to help customers by making what's […] The post Show Customers All the Ways They Can Buy first appeared on My Contractor University | Dashboard.

    Show Customers All the Ways They Can Buy

    Play Episode Listen Later Dec 29, 2024


    Making something comfortable and affordable is the first step to appealing to your customer. But if it doesn't make sense to them in their everyday life, they just won't want to buy. In this episode of Cracking the Code, contracting business sales expert Drew Cameron explains a simple framework to help customers by making what's […] The post Show Customers All the Ways They Can Buy first appeared on My Contractor University | Dashboard.

    How to Scale Your Business, Part 2

    Play Episode Listen Later Dec 15, 2024


    You're ready to scale your business, now all you need is a list of priorities. What's first? Thankfully, there are three crucial categories you need to organize around in order to simplify your growth plans. In this episode of Cracking the Code, industry experts (and HVAC business owners) Weldon Long and Gary Elekes continue their […] The post How to Scale Your Business, Part 2 first appeared on My Contractor University | Dashboard.

    How to Scale Your Business, Part 2

    Play Episode Listen Later Dec 15, 2024


    You're ready to scale your business, now all you need is a list of priorities. What's first? Thankfully, there are three crucial categories you need to organize around in order to simplify your growth plans. In this episode of Cracking the Code, industry experts (and HVAC business owners) Weldon Long and Gary Elekes continue their […] The post How to Scale Your Business, Part 2 first appeared on My Contractor University | Dashboard.

    How to Scale Your Business

    Play Episode Listen Later Dec 6, 2024 26:05


    How to Scale Your Business

    Play Episode Listen Later Dec 6, 2024 26:05


    Design Principles for Residential Comfort Advisors

    Play Episode Listen Later Nov 20, 2024 21:57


    Design Principles for Residential Comfort Advisors

    Play Episode Listen Later Nov 20, 2024 21:57


    How to Use QR Codes in Your Marketing

    Play Episode Listen Later Nov 15, 2024 19:06


    How to Use QR Codes in Your Marketing

    Play Episode Listen Later Nov 15, 2024 19:06


    How We Learn

    Play Episode Listen Later Nov 6, 2024 11:46


    How We Learn

    Play Episode Listen Later Nov 6, 2024 11:46


    How Digital Marketing Adds to Your Overall Marketing Plan

    Play Episode Listen Later Oct 31, 2024 23:22


    How Digital Marketing Adds to Your Overall Marketing Plan

    Play Episode Listen Later Oct 31, 2024 23:22


    How to Use Financing to Adapt to the Modern Consumer

    Play Episode Listen Later Oct 23, 2024 23:52


    How to Use Financing to Adapt to the Modern Consumer

    Play Episode Listen Later Oct 23, 2024 23:52


    Three Ways to Optimize Your Sales Process

    Play Episode Listen Later Oct 10, 2024 25:55


    Three Ways to Optimize Your Sales Process

    Play Episode Listen Later Oct 10, 2024 25:55


    What is Price Conditioning?

    Play Episode Listen Later Sep 26, 2024


    What is Price Conditioning?

    Play Episode Listen Later Sep 26, 2024


    How to Approach Different Types of Buyers

    Play Episode Listen Later Sep 18, 2024 21:48


    How to Approach Different Types of Buyers

    Play Episode Listen Later Sep 18, 2024 21:48


    What Makes A Good Leader?

    Play Episode Listen Later Sep 12, 2024 21:59


    What Makes A Good Leader?

    Play Episode Listen Later Sep 12, 2024 21:59


    How to Build Trust and Generate Customer Referrals

    Play Episode Listen Later Sep 5, 2024 19:50


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