Podcasts about buzz marketing

In episode 1799, Jack and guest co-host Andrew Ti are joined by comedian, Pallavi Gunalan, to discuss… The Racist Politicization of the Wildfires Continues, RedNote Taking Over, Matt Gaetz Is Now An Ivermectin Pitchman, Other Impressive Acts of Buzz Marketing for Ivermectin: Mel Gibson Absolutely Flying on the Joe Rogan Podcast and more! These Are The Prisoners California Uses to Fight Wildfires Misinformation About the LA Fires Spreads Fast. Here’s How To Spot It 29 arrested in Los Angeles-area fire zones, including burglary suspect "dressed like a fireman," sheriff says Matt Gaetz’s Real Fate Is Somehow Worse Than I Could Have Imagined 'Beyond parody': Internet ridicules 'grifter' Matt Gaetz as he hawks 'wonder drug' Ivermectin advocate dies from horrifying side effects — and followers report 'severe' symptoms Other Impressive Acts of Buzz Marketing for Ivermectin: Mel Gibson Absolutely Flying on the Joe Rogan Podcast LISTEN: No Gimmicks by Suspect OTB L.A. Wildfire Relief: DONATE: Support the Kaller/Gray Family's Recovery Zeitgang Lightsaber Auction and Fundraiser Displaced Black Families GoFund Me Directory See omnystudio.com/listener for privacy information.

The Buzz is Supply Chain Now's regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience!In this week's episode of The Buzz, hosts Mary Kate Love and Katherine Hintz bring you the second marketing edition of The Buzz! Together they tackle top news by discussing:The uptick in influencer and celebrity marketingThe impact of Amazon Prime Day on consumer shopping habits and supply chain, noting the potential strain on delivery and reverse logistics due to increased purchases and returnsCostco's decision to increase its membership fee due to inflation and rising supply chain costs, while maintaining a high customer retention rateThe importance of customer experience for customer retentionAnd so much more!Additional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comSubscribe to Supply Chain Now: https://supplychainnow.com/joinCheck out Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Taming Logistics Complexity: How Logistics Leaders Can Optimize Operations with Emerging Technology; https://bit.ly/3XBbf6yWEBINAR- Protecting Value in the Supply Chain with Rebates: https://bit.ly/3WsJSKZThis episode was hosted by Mary Kate Love and Katherine Hintz. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-marketing-edition-influencer-marketing-prime-day-costco-cx-1301

In this episode of Business Innovators Radio, host Marco Salinas sits down for an unfiltered conversation with Kevin Donlin, a marketing expert with a knack for standing out in a crowded industry. Together, they delve into the world of direct buzz marketing, exploring the strategies and tactics that have made Kevin a trailblazer in his field.Kevin's expertise lies in response-driven marketing, and he emphasizes the importance of going beyond clicks and likes to truly engage and convert prospects. From follow-up emails and autoresponders to lead generation and collecting contact information, Kevin sheds light on the power of building genuine connections with potential customers. He shares success stories of people buying from him years after initial contact and stresses the value of tangible touches and direct mail in capturing undivided attention.The conversation takes a fascinating turn as Kevin reveals how he combines offline and online strategies, effectively delivering the same message on paper and online. He introduces the concept of the “client cloning system,” a revolutionary approach to growing a client base without traditional advertising. The episode unveils Kevin's ingenious tactics, including the endorsement letter, small square envelopes, and the concept of a “paper email” as a way to bypass spam filters and capture attention.But the conversation doesn't stop there. Kevin's insights extend beyond marketing as he shares valuable tools for personal and professional development, including the 80/20 principle and the “unique naming matrix” for creating standout language in business. The episode culminates in Marco's personal experience, as he opens a surprise package from Kevin, illustrating the impact of tangible gestures in building excitement and rapport.For a thought-provoking, no-holds-barred discussion on the power of direct buzz marketing and unique business strategies, tune in to this illuminating episode of Business Innovators Radio with Kevin Donlin.https://clientcloningsystems.com/Source: https://businessinnovatorsradio.com/unleashing-the-power-of-direct-buzz-marketing-an-unfiltered-conversation-with-kevin-donlin

Hey friends! This week we sit down in the studio to catch up with Jeff Rogers who has his own marketing and advertising business in Pensacola called "Buzz Marketing." Jeff and I have known each other for years working in the professional world and seeing him at local events so IT WAS A JOY when Jeff said YES to be on the podcast! Hearing what God is doing in his life and his family's life -- individually AND together for God's glory is absolutely incredible!  Loved this chat! Grateful God made this connection. We pray this podcast encourages you to draw near to Jesus and go out and broadcast God's love! Website: https://www.hirebuzzmarketing.com/ Instagram: https://www.instagram.com/buzz_marketing_llc/ Facebook: https://www.facebook.com/buzzmarketingllc LinkedIn: https://www.linkedin.com/company/hirebuzzmarketing Listen to “While I'm Waiting” by John Waller on Spotify: https://spotify.link/xW8rsfF7pDb    

Today we're going to introduce a game changer in the dental practice management software world...‍‍This is an innovative, all-in-one, cloud-based practice management software, and it offers an array of powerful features that are custom built for dentists by dentists ready to revolutionize the way you work. ‍If you are a start-up and decide to sign up with Oryx, they will NOT charge you a single dime, until you reached 200 active patients!⁠⁠They are partnering up with all startup practice owners and making sure you succeed, fast!⁠⁠ Click this link to schedule a FREE personalized demo and to see more on their exclusive deal!⁠‍‍Guest: Jordan SandersPractice Name: Knox Mountain DentistryCheck out Jordan's Media:Website: http://knoxmountaindentistry.com/Instagram: https://www.instagram.com/knoxmountaindentistry/Facebook: https://www.facebook.com/knoxmountaindentistryEmail: jordan@knoxmountaindentistry.com‍Other Mentions and Links:Buzz MarketingInvisalignAll-Star Dental AcademyMango VoiceSwellKois Center‍The $100 Startup - Chris GuillebeauJordan on Episode 375‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:Honing in on your target demographic for dentistry will simplify and elevate your marketing efforts!When making content, it's important to make sure potential patients find enjoyment and entertainment from it.Utilizing phone skills such as calling patients by name, asking open-ended questions, and asking for the appointment can bring your scheduling to the next level!Digital marketing efforts are much easier to track ROI and make adjustments based on.Ground marketing can massively boost your local presence in the community early on!Not every employee resonates with certain styles of feedback. You may need to adjust based on personality of the team member!‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Hey, what's up Jordan? How's it going, man? I'm good, Michael. How you doing, my friend? It's been a year since the last 375 knocks. Wait real quick. Are you in Canada? I am, yeah. Okay. Okay. Yes. Okay. Okay. break it down real fast if you can. A year Jordan: ago, where were you at? Well, yeah, since the last time you and I sat down and had a little chat, it's it is changed a lot.We opened two years ago and so you kind of chatted with me about 12 months into that journey of, of the startup and, we were doing well, you know, things were, things were growing rapidly. We were adding new people to the practice. Lots of new patients were coming, and since then, it's just kept going.We've, added an associate to the practice since then. We've basically doubled our staff from where we were a year ago to where we are now. And it just really going in positive directions. I've have very grateful and thankful for all the opportunities that I've had in this practice.And it's been just a ton of fun along the way. Michael: Nice man. So real quick, could you briefly introduce your dental practice and the demographic you primarily Jordan: serve? You got it. So my name's Dr. Jarden Sanders. I own Knox Mountain Dentistry. It is a dental clinic uh, general dental clinic in Cologna, British Columbia.We are, our town is kind of. It's kind of urban. We're a growing city maybe about 200,000 people in this, in the city, but one of the most rapidly growing cities in Canada right now. Just cuz of our, we have awesome summers and awesome winters and people want to come live here for some reason.Where, Where I settle down with the practices kind of a unique spot. It was this up and coming district within Cologna that's since garnered the name, the brewery district which is neat. So we have. Tons of craft breweries and comedy places and live music and all this kind of fun, funky stuff.And as a result of that, the people that come to this practice are young. We have 3000 patients with an average age of about 32, which is super cool. it's not what I thought when I thought I'd open the doors here, cuz Colonna has been traditionally a bit of an older community.But that's changing so fast that it's just, it's moving in this direction for Michael: us. How is that man? Do you feel like they're coming in aware and they're like, look I wanna get my cleaning 32 year olds, right? Things like that? Or are they just like, dude, I your bottle hit my tooth, chipped it.Can you Jordan: fix it real fast? I mean, it's a little bit of both. We do get some of that usually it's like skis or sometimes beer bottles, but a lot of it's young families, we have. The mom typically comes in and, tests us out and then the husband shows up and the three kids and then their grandparents.And so it's kind of that, energy that we've been, we've been working with. But yeah, we set up in this really central location. Like I'm on a busy main street with large signage. And so people just, they're all moving to this area. And they just see us as they're walking by, driving by and, that's really what brings them in.So it's been kind of fortuitous. They keep building stuff around me, which is working out really well for us. Michael: Yeah. Nice man. Okay. And then, so you're a private practice, right? Solo dog, multiple doctors specialty or, yeah, Jordan: so just myself and my associate. When did you bring on your associate? It was a year ago, April.So about four months after you and I chatted, that was the, That was when I brought the associate in. Michael: Okay. And it was like once you hired them. That, was it home run perfect person or did you have to like let home associate Jordan: and bring someone else? Yeah, no, it was, it was kind of interesting. Like she, she cold called me in February.And, at that time I wasn't ready for an associate, like, I didn't feel ready. And so, you know, we were chatting and we kind of said, ah, it's like it's not the right time for the practice right now to bring on an associate. And even if it was you know, it would be. Part-time at best.And so, she went off and she found another associateship in a, in one of the adjacent towns. And she worked there for two months and then called me up again and said I hate this. I can't. Like how do we make this work? Yeah. and you know, her and I just, we clicked it was, it was great.And so I. Brought on an associate faster than I thought I was going to to get her. And it's worked out. It's worked out amazing. She's great. Did that bring pressure Michael: for you to be like, we gotta push it now to fill her schedule, do all this? Or was it like already there? There was no Jordan: pressure. Y yeah, there was definitely pressure.I, I told her, I was very honest with her. I said, this. If this was six months from now, this would be easy. It'd be no problem. But because we're doing this a little bit early, like we're, you're gonna start off slow and we're gonna have to build it up if you really want to work here.And she was okay with that. And so we just, she just hung out and just saw, you know, the emergencies that walked through the door and, I fed her most of the new patients which just actually was nice for me. It let me. Do more of the treatment that I'd had. Mm-hmm. Kind of getting built up. And since then, she's running two columns.I'm running two columns. We've got, three full-time hygienists basically every day. Is busy, you know, it's comes with the typical lulls that you get with any dental practice, you know, during the summer and during those early winter months. But, we're all doing well. Okay, Michael: man.Nice. So then what has been your experience with different marketing companies and which strategies have proved to be most effective? Jordan: Yeah. I, so I started off with the same marketing company that I'm using now. Now, like caveat to that is I do a lot of my own social media. I had, the early days of the practice.I spent a lot of time really establishing what I wanted. The brand of the practice to be and how that was gonna play itself out on the social media channels. So I do all of that and I still do all of that cuz I have quite a bit of fun doing it. But I leveraged the marketing company to deal with all of the things that I wasn't that good at.So, search engine optimization advertising on using Google AdWords and Facebook stuff. Building the website. And basically coming up with the synergy of how all of those things can work together to bring people through the front door. Probably the most successful stuff that we've had has been are, are Google, mostly Google Maps.We target a lot of people within the five kilometer demographic of the practice. Mm-hmm. So, you know, they search up dentist, we pop up in, in one of the top three because of that. And that's been really our boon with bringing new people through the front door. Ah, so who is your marketing company? They're a company called Buzz Marketing.They're local here in Colonna. They've been great. Honestly, I they've hit the, hit it out of the park every time we've done videos with them, photos with them. They, They have all the skills and the tools to do whatever I've needed them to do along the way. We did a mail marketing campaign where they did all of the graphic design.Yeah, they're just easy to work with, which has been the greatest part of it. Uhhuh Michael: true. Okay. And then you talked about you do the social media. Mm-hmm. So like, break that down for me. Does that, like, you just do the Instagram, then you schedule it out, or you just pump it out Jordan: once it, how does that Oh yeah.Yeah. I just, I just kind of you'd have to kind of understand what our Instagram is to really, to know, like we don't, I don't have a single picture of teeth on my Instagram account. Like I don't focus at all. On the tooth side of the business when it comes to social media, the social media is purely a entertainment type thing.So, we have patients come into the practice and we have this Instagram counter that sits in the front lobby that actively changes when people follow or unfollow the clinic. And so they follow it on their phone and they see the numbers flip over, which is super cool. But then it's just from there, it's just funny stuff.Like literally it's TikTok videos and stupid things that my staff and I do in the office. Our outings as a group are the things that we go do outside of clinic hours. It's really just meant to be more of a lifestyle channel than it is something that's meant to show people what. We do with teeth.It's meant to kind of, they get to see our culture. you're getting an inner look in what the culture of the office is like. And that's honestly attracted a ton of people to the clinic. They follow us on Instagram. I get a ton of engagement and every now and then I get to throw in, an Invisalign special day that we're doing.And that gets a ton of traction and people come and book because of that. Michael: And so you just post like, today I feel like posting. Yeah. Or like, like that pretty, it's never like scheduled. Jordan: when I see something coming up on the reels, that's a fun dad joke or something, I'll share that.Or, we sometimes pull pranks on each other in the office, so I'll video that and I'll put that up and yeah a bit unusual, but it's really worked for us. That was kind of the, what we established ourself as early in the day, and it's what most of our patients expect of us now.Yeah. Um, But yeah, I don't really have I don't schedule it. I don't, I, I don't use stock photography. I don't use anything that's pre-generated. I just, it's all stuff I make myself or stuff that I share from other creators. And just let it roll. Michael: Gotcha. So do you feel like having a content calendar, like, guys, it's money we gotta do, would hinder you even more, like kind of kill the sporadicness of it?Jordan: I maybe, I think it depends on what works for you. If you're creating content really, the main thing is just being engaging with your audience. know, Especially in my age category that comes to this practice. They're in their thirties, they're millennials. They're on Instagram and they're on YouTube.Like, those two avenues are huge for us. If you had an older patient population, maybe Facebook is a bit more prevalent for you. But yeah, as long as you're creating the content and keeping people engaged, I think you can do it with a schedule. That's fine. It just, it's sometimes hard to get your team on board with all that unless you're, willing to do it all yourself.Michael: Yeah. Yeah. That's true. That's true. So then how much budget. Do you typically allocate Jordan: for your marketing? Not as much as maybe would be advised. I think I'm spending, I know I'm spending about 3,200 a month right now. Most purely Google right now. I was in Facebook for a while. just found that that wasn't attracting.The type of patient that I wanted in the clinic. But what kind of Michael: patients was Jordan: it? Was it reading? A bit, a little bit flake here. Kind of what we might categorize as a lower quality patient. Someone that's a bit more, you know, impulsive in their clicking and asking questions and stuff.Some of those people wouldn't show up, or they'd, want things that we just weren't able to offer. And so, yeah, it was just, having those, having the Google presence, having people able to see us there has been really what, where the money's been spent. I thought about dialing it back.I kind of, tell myself that we've hit a critical mass where the most of the people that we get are coming from word of mouth referrals. But I haven't been able to convince myself to not spend that money yet. I think it's still doing really well for us. Michael: Okay, man. That's good. And then how many new patients are you currently Jordan: getting right now, like in a month?Varies probably high end 110. Average probably between 60 to 80 in that neighborhood. Michael: Yeah, that's pretty good, man. Yeah. And so, like, pie charted, if you can, like majority of, would you say like 80% is from goo Google? Jordan: Less so in the earlier days of the practice. Yes. I would say probably that much now, probably half most of the a good chunk as we've had self-referrals and people that have, like our, thing that we seem to attract is one person from a particular workplace will come to the clinic.And then all of a sudden we're seeing all of them. that tends to be how we've built the practice is just by collecting cohorts of people through their work conversations about, who's a dentist to see in town kind of thing. Do Michael: you tell them like, Hey man, Talk to us about your work or to your work friends or something that are, are they just naturally do it?Yeah, Jordan: We sometimes it depends on what the work is. We usually engage with our patients pretty heavily, especially in our new patient visit. I don't ask for it as much as I used to, Back in the early earlier days of the practice when I was doing a lot more of the ground marketing style stuff and really kind of trying to get people engaged.I would a hundred percent ask if I'd ask them, to tell their friends about us if they enjoyed the experience, to leave, leave a Google review. And most people were really good about that. But now I just, I don't need to do that. Yeah, people seem to do it themselves. Michael: Gotcha, man. Okay.How equipped is your team in converting calls into actual Jordan: patients? Excellent. Honestly, we did a lot of training related to phone skills and really just, how we categorize the people that that call, you so our office is set up with a phone tree that's designed to split existing patients away from new patients.And so anyone that is new to the practice will come down a specific route in that colt tree and they get a tag that's a new patient call on our end. And so we know when that comes in, that's a really high priority call. And so they bring them in and it's, we spent. Hours and hours going through verbiage and call conversion and how to bring some of that skills and get people to actually book and commit to appointments.But yeah, they're excellent. I would say they convert 80% of the calls that come in as far as new people. Yeah. Michael: That's really good man. Do you like sit down at the beginning were you like sitting down and listening to them and be like, guys, we gotta adjust. We got, did Track 2: you Jordan: have a consultant?Nope. No, I did that myself. Oh. So I still do that. We, I still audit call logs and listen to call recordings and say, you know how I had a company doing it for a while when we were doing the call phone training uh, which I did through a company called All Star. I found that to be really, really awesome.Uh, It is to build some of those foundational skills they were doing, auditing of the call logs for me and grading. Grading them. But since then we've moved away from that cause we kind of got what we needed to out of it. And I just do it monthly. I just sit down, I grab five calls and I just go through them and give feedback based on that.Yeah. Michael: What to you, Jordan, what would be like, my gosh, this was, this was beautiful, especially the way you handled this, and then what to you is like, oh my God, what happened? You need to change all Jordan: this. Yeah, I mean the, some of the most important things that we've found when talking to people is, using their name.People love their hearing, the sound of their name. It's the most beautiful thing in the world to them. Asking open-ended questions is huge. And honestly asking for the appointment, those three things alone are probably the biggest things that I look for when I'm listening to these logs.And really the things that make me cringe is when that doesn't happen. When we don't ask for the appointment or we just, you know, a price shopper calls and, we just say, well, yeah, this is what we charge for a crown. And we don't actually ask them to like, do you need a cr, do you need a crown?Is that, are you gonna come and do you wanna come in and get a crown? And so, yeah, it's just, you know, the girls up front are really busy and I get that not every day is gonna be, everyone's a game, but. We try to keep each other accountable. We want to be able to represent the business and the brand the way that, that it's always been and build that so that our patient experience is consistent.And that's really the big thing, is maintaining that consistency. Michael: How do you approach that now when maybe somebody's been working for you for a while and then you're like, Hey, I listened to a call. You sucked, right? Mm-hmm. But like, But like, how would you approach it? Jordan: so the way that I have it set up in the clinic, so I I I figured out a long time ago that I have certain skill sets when it comes to leadership, and there's certain other things that I maybe lack in.And one of them is really this maybe the softer approach to types of feedback. And certain people do well with that, constructive feedback and other people don't. And, all spectrums of that exist in the office. So we built this kind of management pyramid in the office.So I have myself, I have my office manager and I have a lead assistant and the three of us filter this stuff out. So my office manager is responsible for everything up front. My lead assistant is responsible for everything in the back, and I'm the kind of top of that pyramid where. All of the team will go to them first, or they will approach the team for various things.And then I step in as I need to. So in a case like a phone call, I would just take it to my office manager and say, we need to give some feedback about this particular thing's been happening. And so she'll do that. And if she feels like it was well received and worked well, then that's kind of the end of it.And we just follow up, next month. If it's not working, then, then we have a bit more of a, a formal sit down and, and, and work through it. But, I prepared a lot of my team and it's one of the beauties of doing a startup and being able to bring your own team into the mix is they all knew what to expect when they came in.You They all knew that feedback was gonna be just a part of the mechanism and they do really well with it. Honestly. They're all really hungry. They want to do better. They, we change things so often in the clinic that they almost expect feedback. which works well.You know, There's not a lot of hurt feelings. And even in the cases where people are feeling maybe a little bit taken aback but we can work through it together. Gotcha, man. Okay, Michael: so like the hierarchy kind of thing, right? Like you're, hey, you need to approach this, and then if it escalates, you approach it.Jordan: Yeah. It's only, it's hierarchy is, is a good word for it in the sense that that's really just how we operate when it comes to the operations of the business. When it comes to the actual interoffice culture, like we're a team, we work together. Mm-hmm. We do everything that we can to make people feel elevated and like they're doing a good job cuz they are, and.So that works well for us, providing positive feedback along with the negative or constructive stuff that we have to really opens up those doors for us to make those changes. Gotcha. Okay, man. Michael: Cool. And then you said you have, when the new patient call, phone call comes in is the software that does that or mm-hmm. Jordan: we use Mango Voice and they have a, dashboard type thing where you can build. A RY path of exactly how you want they call in and they get a thing that says, thanks for calling Knox Mountain Dentistry. If you're new to the office, press one.If you're need, wanna schedule something, press two, et cetera, and so on. So that's, and it tags their caller ID with a specific, NP or whatever we use in those cases. So the front knows exactly what's coming in. Michael: Gotcha. Okay. And since you opened up, or I guess it's the last time we spoke to him now, what have been some of the best and worst companies you've worked with?Jordan: Well, I mean, the companies, most of the companies that I worked with at the beginning, I'm still working with now. There hasn't been many. I've moved on from some, not because they were bad but just because we got out of them, what I think. We needed to. And we were able to move forward. As we've discussed, like, I've been with ORIC since we opened up, which has been our practice management software. I've been with Mango Voice, which has been amazing, good VoIP based phone service. We were using swell a ton for our reviews and messaging system. But one of the beauties about Orex is they keep adding features that.Make it. So I don't need that stuff anymore. I don't have to pay extra for some of these other pieces of software now because org has an online review platform now that lets me send out those text messages or emails for Google reviews or Facebook reviews. So, we were with, well and they were great, and now we're not because I don't need to.So that saves me a couple grand a year. Yeah. Same marketing company that I've been with all along. And then really our, I really did enjoy the training process that we went through with a company called All-Star Dental Academy. They were the phone skills based course that we did all module based online.But it really helped the, we did it as a team, so everybody did it. And it was kind of neat because it gave us these common talking points and understandings between. What the back was doing and what the front was doing, and they could kind of see eye to eye on some of these things now. So we use them for a good solid year to get, those foundations in place.That's pretty much it. There's not, I don't have a ton of, other stuff that I need to subscribe to these days. Nice Michael: man. Okay. Out of, there's a couple right out there. Cloud-based, all-in-one platforms, right? Practice management softwares. Why'd you pick oryx? Jordan: The original attraction for Orx was really the coy based stuff.So I'm a mentor at the Coy Center you know, I was always looking for some piece of software that would let me do the types of exams and dentistry that I was taught at center. this was exactly that. And the ORs of two years ago is not the ORs of today like it is.Is morphing and changing rapidly. It's one of the, the beauties about it, we all complain about our practice management somewhere on, on some level, but, I don't know another practice management company that has a Facebook group that I can go on and request a feature and the C is on there responding to it.I, that's a very unique environment. And they listen and they do these things for us and add these features that we ask for. And EZ great. Ozzie's great. It's been a really wonderful way for us to be able to provide the dentistry that we've always wanted to do. Yeah. That's Michael: really good, man.Mm-hmm. when it comes to Oryx, how much did you, what can I ask? How much do you pay? Jordan: It's four 50 a month. Us. For orx. the nice thing about ORX is they do offer a way to do just the clinical side. Like if you have existing software that you're using for your administrative side, you can continue to use that while using the ORs clinical side.you know, we were a startup, so we went all in, we had the opportunity and the time to learn it. But it's super intuitive. Like it's easy. I find that. They're, they have their little hiccups here and there, like any piece of software might. But it's hasn't been anything that my office manager hasn't been able to figure out and implement.Yeah. So, yeah, it's been a great, it's a great investment. Michael: Yeah. Cause I was gonna ask, is it easy to train people on and stuff like that? Is it onboarding or is it more like, oh my God, it's taken us like three months to get Jordan: this going? I think if you were converting, I think there's definitely some more headaches there, but I think there's gonna be headaches with any conversion.If you're starting fresh. It was pretty easy for us. We started from scratch. We did, they have a bunch of YouTube videos on how to, like, we never brought anyone in. It was the middle of Covid. When we opened. So we didn't bring a trainer in, we just did their, YouTube videos didn't cost us anything.And once we were through with that and we started implementing it, we were comfortable within it within the first month. It wasn't a huge issue for us to get hit the ground running with that thing. Gotcha. Michael: Okay. And so you utilize all of it then? All the features and everything? Yes. Oh, okay.Cool. What's Jordan: one of your favorite features from it? Oh one. I have different favorites for different reasons. Probably one of The things that we've come to be a little bit known for is what's called our risk assessments. So Orx generates a document like 15 pages long. That's basically all of the summary findings from their new patient exam with pictures and, all these little kind of easy to understand paragraph templates of the things that are going on with their teeth.And we print this off for people. It has this really informative pie diagram that shows where their risks are. And we give that to people in a little branded folio when they leave. It's kind of like their, it's not the report card. We call it the report card, but Yeah. It, it gives them something to, that's tangible to walk out with.So that's probably on the clinic side. That's one of my favorites. The review request stuff that they've added has been amazing. That's been really helpful. Texting patients, I just text people all the time. I used to pick up the phone and call people a lot and now I just text them cause yeah, they prefer that anyway.Yeah, so there's that the, it's a good looking piece of software. It looks fresh, it doesn't look clunky or, kind of Windows 95 esque Type approach. Easy to navigate. Treatment planning's really, really straightforward. I list goes on, like there's Not a ton about it that I dislike.And even the things that I have disliked in the past they've addressed and they've brought into the mix. Nice man. Michael: Awesome. All righty. So sliding back into the strategies for marketing, could you elaborate on any unique, maybe ground marketing or regular marketing strategies that have been successful to your practice?Jordan: Yeah, I think so. It's kind of in the beginning, the ground marketing was huge. We basically were plunked into this area that was just starting to come up at the time, you know, there was not a lot there. The building that I'm in was a parking lot for the, the fruit packing plant that's in behind us for two decades before they started building stuff here, but it just blew up when they started.So in those early days, I just went around, I used your scripts. They were great. I went around to the businesses in the area and I dropped off some stuff, and, talked with the people there that were the decision makers and said, Hey, like, we're gonna be opening our doors just down the road.Like here's a signup sheet we're, we're gonna be taking some names and some information of anyone that might be interested in joining our clinic. And I would collect all that. And I think we had two or 300 names before we even opened our doors. You know, we were making phone calls. Two weeks before our doors open and we had pretty much a full schedule. It was just, there was just three of us. I wasn't seeing many people a day. But yeah, that, that was a huge weight off the shoulders in those early days. It was just being able to capitalize on, I have names, I have people that are interested.I'm not gonna be sitting here twiddling my thumbs, hoping that somebody shows up. And that was great. As we've moved down into becoming a bit more established, it's, I've obviously needed to do less of that. Although I'm kind of thinking that I might do it again.I might do some, get more involved in the community in a sense to do, do some events, do some we just did. An Invisalign day, we had a we blocked off a whole day. We sent out email blasts to our patients. We did this thing where all we did all day was scan people for Invisalign, and we offered a bit of a promo to do it.And, we had like 30 Invisalign starts. Wow. Man, on that day, like, it was huge. Like, so, it still works even in established practices doing boots on the ground type approach. Really pays its dividends. Yeah. Michael: that's good. That's really good. I appreciate that man.Thank you for utilizing the, I could tell you did cuz you're like, signup sheet and I was like, oh yeah, he did. He did. But that's good man. So the Invisalign day, the promo, what was the Jordan: promo you guys were offering? We knocked a thousand bucks off, so I Invisalign in our office, we just have a flat fee for it.And we just do, it's all in, it's, all your treatment plus retainers. For a flat fee. And so we, we had a our, the way that our fee works is it's a bit on the higher end, so it allowed me to build in this really attractive looking thousand dollars off promo. And that's really all it took.Like we, we did that and people just, came, we just started, we emailed our existing patient base and they. They all filled up a bunch of slots and then they asked if their friend could come do it too. And I said, yeah, okay. Why not? Right? So, and we were doing Invisalign starts on teenagers. We did two 70 year olds.Like it was just, yeah. Like, it was all, all over the place. Like it was not what I expected at all. But, that's just what the, what this group of people needed to pull the trigger was just, Even just this kind of inkling that they're getting a bit of a deal.Michael: Yeah. Interesting. Could I ask what the fee is? Jordan: 6,500. Michael: Okay. No, it's not a bad No. Compared to, yeah. Okay. Jordan: Our main thing too, the reason that we did it initially was that my associate was new to it. And, you know, we, I do some, I don't do a ton, but we just wanted to do some more cases.You know, He said, let's do some cases. And so we did this and it. Just blew up, it was worked out really well. Michael: Nice. Yeah. Okay. And then, have you ever faced a situation where the promised results were not achieved with the expected timeframe? With any marketing company? Jordan: Not with a marketing company.I, so everything that I've ever heard and heard people say was how expensive but impactful. Mail marketing campaigns can be. And so I did one, I spent about eight grand on it. And you know, I did everything that, that I was, that I thought I was supposed to, I had a special landing page for the. That was on the uh, the card that went out. So if people went to the website that was on the card, it tracked them and was able to see, who was coming from various sources and, yeah, I mean, as far as dollars per new patient or it didn't do anywhere near as well as just the dollars we put into Google.Michael: Okay. You did it on your eddm or what's that? You paid Jordan: a company like was it? No. Yeah, so yeah, like I did the design. With my marketing company, we just did, like, it was really nice. It was a big like six by nine postcard thing. And then Canada Post just does they have a service that, that does the printing and the um, and the delivery of those packages.Michael: Okay. Okay. Yeah. Yeah. That happens sometimes. Like you mm-hmm. Could or miss. Right. So then as a practice owner, what advice would you give to our listeners regarding effective marketing and ROI tracking? Jordan: Yeah, I guess it depends on how comfortable you are diving into some of that stuff. Are anything digital is gonna be easier to track ROI on?It's really hard to make tangible distinctions about how your dollars are being spent when it's just, when it's a physical object that's going out into the ether. one of the biggest things that I think for as far as ROI goes is capitalizing on what your demographics are.So knowing what your demographics are, knowing how many pieces of property, businesses, and households exist within a three mile or five kilometer radius of your practice. Because realistically, what you're gonna get is you're gonna get the people that are close to you from where they live.The number of people that come from work to the office is way, way lower than the number of people that come from their homes. And, tracking that stuff, if you have a good solid marketing company, they can do that. They can create landing pages for you. They can, you can create different phone numbers that lets you track people that call numbers on various pieces of marketing.You can always do split tests to see how certain pieces of marketing play against each other. in the US you guys have a lot more leniency in some of your advertising than we do up here, at least in British Columbia. Like, we can't really offer, promotions to people in a, in an open way.Mm-hmm. I can advertise to my patient base, but I can't send. Postcard out that offers people a discounted exam and x-rays or cleaning that would just be a a no-no. But focusing on the patients that are gonna be in your practice for the longest, so, One piece of, one piece of marketing that I never thought would be as successful as it has been has been YouTube. YouTube impressions are cheap, super cheap. And the number of patients that I have come in, because they've seen my office video that we made Come up as a sponsored ad on whatever YouTube video they're watching. Like if you told me that a year ago, I'd say you're, you're silly.That's ridiculous. But it's been hundreds and hundreds. Like, it's very strange. Michael: They come in and they're like, Jordan: I saw you on YouTube. Kind of. Yeah. Yeah. I saw your ad on YouTube, man. Michael: Break that down for me. How do you do that? So you, go on a YouTube, you decide, is it just like, Facebook ads or Jordan: Google Ads, or how does that, honestly, I dunno if you've ever been on YouTube and watch, you're watching a YouTube video and That creator has, an ad all of a sudden comes up in the middle of your, your video. Mm-hmm. It'll just be my ad and, you know, the backend, Michael: the backend. Like, oh, how much do you pay? And Jordan: Oh, create it. I wanna, oh, I don't want quote me on it, but it's. Like less than a scent per impression or something like that.It's, It's really cheap. It's bundled up with Google cuz they own YouTube. But yeah, in incredibly inexpensive. Michael: Wow. Okay. And then so you just have the same video or you create a video specifically Jordan: for YouTube? Yeah, no, so we, we created a video, six months after we opened with this, my marketing company.I spent, Five grand on it. It's really professionally done. It's on our website. I leverage it all the time. Instagram, I like, I posted on Instagram I do these things many times over the last two years. But it's just that video. That's the one that's up on Instagram. So they get the intro into the office and they see, the area and it's me talking about the services we offer and things we do.And it's just set up in a way to be really attractive. And it works. And Michael: you set it up in like a radius of. Only around your, that's what you do like in YouTube, right? Around your town? Jordan: Yeah. Or your community or, yeah, like we our area's pretty dense, the focus of who I bring into the practices is anybody within six kilometers.So six kilometer radius has about, 15,000 people in it, and me and one other dentist. So that's kind of the area. And then anything outside of that, people will come. It's just I've found that as we've matured, our radius is expanding the people that we start attracting. Like, so now we bring people in from several hours away.They've moved away and they still want to come and see us or they've heard about us, so they'll drive in to do to see us here just because there's no option in their town. But, I think as you, as your practice grows and you start bringing in more people and have a bit more clout you can expand that radius and start advertising a little bit more broadly.But, it really just comes down to trying to make yourself look different than the person next door. And that's not always easy to do. You have You have to have something that people are attracted to, to be able to do that. Yeah, I think Michael: that's pretty really, man. Especially like u utilizing YouTube.Cause I feel like nobody's really, Jordan: Oh yeah. Like, it never crossed my mind in the early days of this, it's not, I'm not someone that, that peruses YouTube baton. But apparently it's by far the most hours spent than any other platform. Yeah. Yeah, that's true.Yeah. Michael: Interesting. Okay. Something to think about. Awesome, Jordan, I appreciate your time. If anyone has further questions or concerns, where can they find you? Jordan: You can give me, gimme a call at the office. look up the website, send me a message. And happy to answer any questions Michael: I can.Awesome. So guys, that's gonna be in the show notes below. And Jordan, thank you for being with us. It's a pleasure. I'll away from you soon. Appreciate it.‍

Content warning: An incident of sexual assault is recounted in this episode.Hello! Today, I'm thrilled to sit down with Jenny Lynn Anderson, one of the most tenacious people I know! We cover her life experience in Public Relations and entrepreneurship, what has and hasn't changed in the industry with the advent of new technologies, her new company Buzz Marketing, and all about succeeding in the PR space. Things also get heavy as Jenny describes the three "lifequakes" that threatened to completely tear down her life, including an incident that led her to author the book "Room 939." In her struggles, she found opportunity and came out stronger than before. Give the episode a listen, because her story is genuinely riveting!Find more about Jenny Lynn Anderson here:https://jennylynnanderson.comThe UKnowAdamTsang podcast spotlights both veteran and budding entrepreneurs -- especially those local to the Savannah/Statesboro region. We aim to inspire and educate business owners, those who are looking to turn their "side hustle" into something more, and those who simply want to peer into the minds of the adventurous risk-takers who have fun stories to share!Follow UKnowAdamTsang on Social! https://www.adamtsang.comhttps://www.instagram.com/uknowadamtsang/ https://www.facebook.com/uknowadamtsang/ https://www.linkedin.com/in/uknowadamtsang/ https://open.spotify.com/show/3Z4FPVzEh3M9dBQ5YWMhAH?si=gec-DJCjSoiplCDM1veFWw

In this episode of LeaderSpotlight, host Annette Klososky, and co-host Addison Price talk to the Founder of Brand and Buzz Marketing, Parna Sarkar-Basu. Parna shares steps leaders can take to rebrand themselves and how to enhance their digital footprint.

Nesse episódio: Lançamento da marca GE Beauty; Cancelamento e posicionamento online; Respeitando o próprio espaço; O começo do mundo dos blogs; Precificação de publis; Projetos que não deram certo; Prospecção de marcas; Futuro do mercado digital; Buzz Marketing; Cercando-se de quem te faz bem; Relacionamentos construtivos. Hoje Thais entrevista a Camila Coutinho, fundadora da plataforma de conteúdo Garotas Estúpidas e da marca de beleza GE Beauty com cosméticos de cabelo customizados, é autora do livro Estúpida, eu?, tem dois TED Talks, está à frente do podcast Stupid Talks e sempre inventando algo novo pra desbravar. Não à toa, entrou em listas de prestígio como a 30 under 30, da Forbes. Vambora pegar essa carona? Toda semana tem novo episódio no ar, pra não perder nenhum, siga: https://www.linkedin.com/in/thaisroque/ ||| https://www.instagram.com/thaisroque/ Newsletter Assine a nossa news! http://eepurl.com/hSpO4D Links da Camila: Instagram Camila: https://www.instagram.com/camilacoutinho/ Instagram Garotas Estúpidas: https://www.instagram.com/garotasestupidas/ Instagram GE Beauty: https://www.instagram.com/gebeauty/ LinkedIn: https://www.linkedin.com/in/camila-coutinho-5b3b3b62/ Twitter: https://twitter.com/gestupidas Podcast Stupid Talks: https://open.spotify.com/show/669PNCLgNlXUb9aVNaRiev?si=623492afb82f4c0c TEDx - Ouse ser independente - https://www.ted.com/talks/camila_coutinho_dare_to_be_independent TEDx - Autoestima: o poder de ser você mesmo - https://www.ted.com/talks/camila_coutinho_autoestima_o_poder_de_ser_voce_mesmo Outros links: CAPS - Psicólogo gratuito - ​​https://psicologiaacessivel.net/2015/09/17/atendimento-psicologico-gratuito-onde-buscar/ Escuta Ética - Manuela Xavier - https://www.instagram.com/escutaetica/ Mala de viagem Série: Drop Out - https://www.adorocinema.com/series/serie-25064/ Livro: 21 lições para o século 21 - https://amzn.to/3zGUjj0 Documentário Vic Muniz - Lixo Extraordinario - https://www.youtube.com/watch?v=61eudaWpWb8 Equipe que faz acontecer: Criação, coordenação e apresentação: Thais Roque Consultoria de conteúdo: Alvaro Leme Supervisão: José Newton Fonseca Sonorização e edição: Felipe Dantas Identidade Visual: João Magagnin *Contém links afiliados

Fala pessoal, tudo certo? Nessa semana falaremos a respeito de Buzz Marketing. Espero que gostem do episódio! Quer saber mais do projeto? Entre em contato > +55 11 2155-9601 Até semana que vem!

Word-to-mouth, Buzz-Marketing oder Mundpropaganda - warum die persönliche Weiterempfehlung das stärkste Marketing-Tool ist. (24. 03. 2013)

Per un corretto brand positioning è sempre più importante creare un dialogo diretto con i nostri possibili consumatori. Ecco le best practice dietro una strategia di buzz marketing o marketing conversazionale.Il buzz marketing, chiamato anche marketing conversazionale o marketing della conversazione, è un approccio one-to-one al marketing che le aziende utilizzano per accorciare il ciclo di vendita, conoscere i loro clienti e creare un'esperienza di acquisto più reale e più umana.

Autour de la table nous avions :Guilhem Lettron @guilhemlettronQuentin Adam @waxzceBarthélemy Vessemont @bvessemontJérôme Delahaie Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

Adjusting your technique, Hunchback of Notre Dame, Curling Feet, Spasgetti, Business Folk, Grade School hijinx. Buzz Marketing: "The Computer Science Actvity Book" (https://nostarch.com/csactivities) Music "Digital Pedestrians" by Blanket Music

Tina Wells has been the CEO of an award-winning marketing communications agency called Buzz Marketing for 23 years and counting, She is also an author, non stop hustler, and creator of Elevation Tribe; a membership community focused on helping you launch, grow, and lead a business. “Is network a net worth?” -Tina Wells “There are more people like me!” -Tina Wells “Sometimes it does take a few different people bringing it up for us to consider it” -Tina Wells Website: http://www.buzzmarketing.com/ IG: @Tinawells_

Mark Tompkins is one of our rare guests who was born and raised in Kelowna. We talk about the many changes our city has seen, and all about digital marketing. Mark has a very interesting past including creating the very successful Trailer Park Boys App and Board Game, working as Marketing and Communications Specialist with the City of Kelowna, and managed events like Wakefest, Centre of Gravity and so on. He even did TV commercials for ICBC/CHBC, and at one point owned a real estate brokerage in Cabo San Lucas! It's incredible how many amazing things this young man has already done. Mark's company BUZZ Marketing leverages cutting-edge technology like artificial intelligence, interactive video and media, functional web design and proven online marketing strategies to grow your business. They specialize in local Okanagan businesses as well as real estate, using a variety of platforms including Google Ads, YouTube Advertising, and much more. If you enjoyed this episode, an iTunes review would be SO appreciated! It's super easy to do right within the Podcast app.SHOW NOTES: IMPORTANT LINKS Check out BUZZ MarketingConnect with Mark on LinkedinOr on FacebookYou can book a meeting with Mark hereMark nominates Dr. Alana Berg, ND, a local naturopath and author of The Courageous Cure: Understanding Why You Get Sick and Revealing How You Can Heal to come on the I Love Kelowna Podcast. Thank you so much to Teresa May for nominating Mark! The I Love Kelowna Podcast has been downloaded thousands of times. It has a growing audience of people who are keenly interested in Kelowna and the Okanagan. To find out about ways to make a lasting impression on this growing audience, please send me a message.Follow me on Social Media:I Love Kelowna Podcast on FacebookInstagramLinkedinLuke Menkes Kelowna RealtorMy Personal Facebook PageIn this episode, we discuss #artificialintelligence, #googleads, #youtubeads, #onlinemarketing, #digitalmarketing, #buzzmarketing, #targetedads, #webdesign, #mobileweb, #networking #exploreKelowna, #KelownaNow, #YLW, #YVRtoYLW, #YEGtoYLW, #ExploreYLW, #YYCtoYLW, #Relocation, #KelownaViews, #handpickedkelowna, #kelownalife, #kelownaliving, #exploreBC, #Kelowna, #Okanagan, #podcast, #RealEstateSupport the show (https://paypal.me/lukemenkes)

I saw the movie A Star is Born, which stars Lady Gaga and all I can say is, “Wow.” Not only is she an amazing singer, but she is also an amazing actress. One thing you may not know about her though is she is also world-class at customer loyalty, which is the topic of this episode. Our guest is Jackie Huba. She has published three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Another one of Jackie’s books is Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce. Jackie is a master at drawing profound insights from unexpected places and an expert in participatory marketing and cultivating word of mouth. She even coined the term customer evangelism. She is a sought-after keynote speaker and works with companies like Whirlpool, Dell and Kraft. I got to know Jackie well-over a decade ago back when we were both speaking for the American Marketing Association. She was also on the MarketingProfs Telesummit on Buzz Marketing that I have put together way back in 2006. I'm beyond excited to have her on the show. Get ready to dive deep into customer loyalty and help turn your customers into fanatics just like Lady Gaga does.

「ビジネスに関係した英語表現」の26回目の今日は、前回に引き続きマーケティングについてのお話です。 英語を教えていると、マーケティングや物理学の話、社会の話など様々なテーマがあり、英語だけでなくそうした分野についても知っておかないといけないというような義務感が芽生えてきます。 このように、英語だけではなくそのコンテンツの知識も必要になってくるわけですが、最近の英語教育の中でそうしたことを「ＣＬＩＬ＝内容言語統合型学習」 と呼びます。つまり、語学の授業をやっているのか、専門の内容をやっているのか、どちらか区別がつかないくらい知っておかないといけないという考え方です。 いくら言語だけ覚えても中身がわからないといけませんからね。様々なテーマを扱うときにはその都度にわか勉強しなければならないというのが結構大変です。 ＱＢＳにいながらですね、それぞれの専門分野のことを詳しく知っているわけではないので、この際私も勉強しようという意気込みがありまして、マーケティングの話も始めています。皆さんにもこの熱意をくんでいただけたらと思います。 では、今日はマーケティングの種類についてお話ししていきましょう。 「～マーケティング」と呼ばれるものがたくさんあります。 学問上の重要度や知名度については、まだあまり知らずに自分なりに勉強してきた成果なのですが、それをご紹介する形でいきましょう。英語に直したときのアルファベット順でご紹介していきます。 ■口コミ戦略："Buzz Marketing" まずは、日本でいうところの「口コミ戦略」のよって商品を販売する方法です。これを"Buzz Marketing"と言います。"Buzz"とは、「うるさい音」という意味があり、蜂がブンブンいうという動詞にも使います。つまり、人々が騒いでいてその内容が伝わっていくというようなイメージですね。 ■データベースマーケティング："Database Marketing" 次は、Dの"Database Marketing"です。「データベース」として日本語に定着していますが、これはつまり統計数字からみて、このやり方やこの売りこみ方が良いというのがみえてくるものについて分析して策略を立てている方法です。 ■"Direct Marketing" それからその次も同じDから始まる"Direct Marketing"です。 "Direct"「直接」という意味ですね。つまり、色んなものを介さないで、売りたい側が直接消費者に語りかけるという方法です。郵便では「ダイレクトメール」というものがありますよね。間にテレビや何か他のものを介さずに直接お客さんを掘り起こすという方法ですね。お宅にダイレクトメール来たことある方もいらっしゃるでしょう。私の家にもたくさん来ますね。 ■"Mass Marketing"と"Segment Marketing" "Mass Marketing"マスはマスコミのマスで、「大量」とか「全体的に」という意味があります。その反対の言い方が"Segment Marketing"です。 これは前回少しお話ししましたが、"Segment"というのは「一部の層に絞って」という意味です。例えば車の大きさの格についてＡセグメントとかＢセグメントという言い方があります。これはマーケティングの仕方として、「絞る」か「全体を相手にする」かという違いです。 よく使われる例として、コーラのコマーシャルがあります。コーラのＣＭは、年齢層も性別も職業も関係なくみんなに向けているメッセージになっていますよね。しかし、宣伝によっては明らかに若者向けだと思われるものもあります。例えばゲームの宣伝など、何だかよくわからないという感じになって、おばあちゃんがポカンとしているなんていうこともありますよね。メリハリを付けて全体でやるのか、絞ってやるのかで随分違ってきます。それが"Mass Marketing"と"Segment Marketing"です。 ■"Neuro Marketing" 今度はNから始まる"Neuro Marketing"です。"neuro"は「神経」ですね。これは人間の脳科学的な分析から、こういうことをすると効果があると導き出して戦略を立てます。 ■"Relationship Marketing" どんどん次に行きましょう。"Relationship Marketing"です。 これは、例えば車をずっと乗り継いでこられている方の中で「僕はこのディーラーに決めているから」という方がいらっしゃいますよね。そういう長期的な関係を築いて、この人には一生お客になってもらうということを狙う戦略の立て方があります。そういう戦略を"Relationship Marketing"と言うそうです。 ■"Test Marketing" 次は"Test Marketing"です。 日本全体で売り出すとか世界全体で売り出す前に、地域限定でお試しをするということがあります。よく何々県限定販売というのがあるでしょう。限定にすることで逆に価値が出てくることもあり、私は出張先で買ってきては家族に自慢しています。 ■"Viral Marketing" 最後は"Viral Marketing"です。 "viral"というのは、"virus"の形容詞形です。これも口コミの一種ですが、ネットワークを使ってコンピュータネットワークなどの近代的なIC機器を使いわーっと広げるというやりかたです。 では、今日のまとめです。 マーケティングにも色んな種類があります。たくさん何十種類もあると思いますけれども、その中でいくつかご紹介しました。それぞれみなさんの御戦略に生かしてください。

Join Josh, Tim and our special guest Jordan chat about Mermaids, the 90's and Time Travel on our inaugural episode of Don't Shoot the Podcast. 

Buzz Marketing By: Nicolas Mavrommatis Paul Claveau

Discussion of the latest trends in social media, Google Buzz, Twitter, and Profitable Social Media updates

Its true: massive numbers of your prospects and potential clients can't resist animals. So why not integrate them into your videos? Even if your market is not animal or pet centered, the buzz and sheer magnetism they can generate in your audience can boost your bottom line. Tune in and discover how you can add hilarious snips of our critter friends simply being themselves to boost your audience. Including 7 animal videos which have generated a total of over 70 million views.

Its true: massive numbers of your prospects and potential clients can't resist animals. So why not integrate them into your videos? Even if your market is not animal or pet centered, the buzz and sheer magnetism they can generate in your audience can boost your bottom line. Tune in and discover how you can add hilarious snips of our critter friends simply being themselves to boost your audience. Including 7 animal videos which have generated a total of over 70 million views.

Way back in the year 2001, one of the very first viral videos was sweeping the country by storm. "405: The Movie" is the fictional story of a DC-10 jet liner forced to land on one of the busiest freeways in the nation, and the startling but hilarious consequences. Created by movie visual effects artists in their spare time, it resulted in national television exposure and unprecedented buzz. Alas, the story does not have a happy ending. We will take a look at the making of "405: The Movie", what makes it great, and how to avoid the mistakes of the creators that prevented from cashing in on their fame.

Way back in the year 2001, one of the very first viral videos was sweeping the country by storm. "405: The Movie" is the fictional story of a DC-10 jet liner forced to land on one of the busiest freeways in the nation, and the startling but hilarious consequences. Created by movie visual effects artists in their spare time, it resulted in national television exposure and unprecedented buzz. Alas, the story does not have a happy ending. We will take a look at the making of "405: The Movie", what makes it great, and how to avoid the mistakes of the creators that prevented from cashing in on their fame.

Is there a formula for viral video? Everyone is seeking the explosive mix that can deliver thousands upon thousands of viewers for your message, traffic to your website, and prospective buyers for your offers. But is there a way to maximize your chances for video success? In this segment, we profile Mazda Motors “Women Drivers” campaign to illustrate 5 powerful, bedrock keys that can help your videos explode from the gate, and capture the attention, hearts and wallets of your ideal customers. Online marketers, speakers, entrepreneurs, consultants, coaches - anyone with a small business will benefit from these powerful ideas..

Is there a formula for viral video? Everyone is seeking the explosive mix that can deliver thousands upon thousands of viewers for your message, traffic to your website, and prospective buyers for your offers. But is there a way to maximize your chances for video success? In this segment, we profile Mazda Motors “Women Drivers” campaign to illustrate 5 powerful, bedrock keys that can help your videos explode from the gate, and capture the attention, hearts and wallets of your ideal customers. Online marketers, speakers, entrepreneurs, consultants, coaches - anyone with a small business will benefit from these powerful ideas..

There's a new marketing catchphrase that's getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom huge companies to boutique marketing firms suddenly it seems you can't talk about new products without addressing 'buzz marketing.' ”People are buzzing about buzzing ” says Wharton marketing professor Barbara Kahn who adds along with others that word-of-mouth marketing has long been recognized as a way to influence consumer behavior. What's new about buzz marketing is the structure and hype surrounding it and the attempts to measure its effectiveness on sales. See acast.com/privacy for privacy and opt-out information.