Laptop Empires Podcast

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Welcome to the Laptop Empires podcast hosted by Bobby Hoyt (Millennial Money Man) and Mike Yanda (Red Dirt Marketing Co). In this twice weekly podcast the former Band Director and Attorney share cutting-edge strategies for growing an online businesses. The duo pull on their experiences building bl…

Bobby Hoyt & Mike Yanda


    • Aug 1, 2023 LATEST EPISODE
    • every other week NEW EPISODES
    • 37m AVG DURATION
    • 139 EPISODES

    4.9 from 214 ratings Listeners of Laptop Empires Podcast that love the show mention: bobby and mike, mike and bobby, empires, millennial money, start a side hustle, nuggs, starting an online business, laptop lifestyle, running an online business, mike provide, sharing their knowledge, successful online, online businesses, side hustlers, listening to bobby, le podcast, bobby's, millenial, others succeed, side hustles.



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    Latest episodes from Laptop Empires Podcast

    Online Business Content - What's Worth Watching?

    Play Episode Listen Later Aug 1, 2023 39:24


    Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss the types of content they consume, and the things they tend to avoid.

    Personal Brand vs. "Brand" Brand

    Play Episode Listen Later Jul 11, 2023 49:09


    How to Use SEO to Turn Your Content Into a Living

    Play Episode Listen Later Jun 19, 2023 52:45


    This week, Bobby and Mike discuss SEO and how it's so important to growing an online business or brand - and how you can use it to convert leads into sales. They also discuss misconceptions about SEO and keywords, and some underutilized methods of converting lower volume searches into paying customers.

    Social Platforms and Their Next Move Towards Short-Form Content

    Play Episode Listen Later May 27, 2023 34:35


    Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss the current momentum of short-form media and how social platforms are adapting to it- and where it's going in the future. Mike also shares his content strategy with TikTok/YouTube leading into the future.

    Parenting While Pursuing an Online Business

    Play Episode Listen Later May 10, 2023 41:44


    Welcome back to the Laptop Empires Podcast! This week, Bobby and Mike discuss their experiences with parenting while growing their online businesses - and how it's completely worth the struggle and hardships.

    Content Creators - Who Should You Listen To?

    Play Episode Listen Later Apr 26, 2023 30:40


    Welcome back to the Laptop Empires podcast! Today, Bobby and Mike discuss social media and how comedians are great at it, how niching and experimenting is so important, and how kids actually impact productivity (despite some creators' opinions).

    Twitter's Algorithm and the Cultural Impact of Modern Content

    Play Episode Listen Later Apr 18, 2023 25:56


    Welcome back to the Laptop Empires show! This week, Bobby and Mike discuss Twitter- its release of its algorithm to the public, how people get good at the platform, and why political content is so powerful in the modern age.

    The Guys Discuss A.I. and the TikTok Ban

    Play Episode Listen Later Apr 11, 2023 24:02


    Welcome back to the Laptop Empires show! This week, Bobby and Mike discuss the ongoing and incessant trend that is A.I. content and its seemingly never-ending presence on social media. Will TikTok actually get banned in the U.S.?

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    I Asked Marko of Whiteboard Finance How He Built His YouTube Business

    Play Episode Listen Later Mar 31, 2023 60:41


    Welcome back to the Laptop Empires show! Today Mike is joined by Marko Zlatic, who is the owner of Whiteboard Finance - a successful personal finance YouTube channel targeted at entrepreneurs and investor.

    Discussing Productivity With a Successful Copywriter

    Play Episode Listen Later Mar 21, 2023 54:54


    Welcome back to the Laptop Empires show! Today in Bobby's absence, Mike brings Robert onto the show, who is a successful copywriter. They discuss productivity, their favorite forms of content, and their business books of choice.

    How We Hire, And Why It's So Important As An Online Business Owner

    Play Episode Listen Later Mar 13, 2023 27:51


    Welcome back to the Laptop Empires show! Today Mike and Bobby discuss hiring new people in their businesses and how they've gone hiring previously. Should a business owner also consume content, and is it important to work less as an owner to be successful?

    Discussing Work-life Balance as Online Business Owners

    Play Episode Listen Later Mar 8, 2023 26:22


    Welcome back to the Laptop Empires show! Bobby and Mike discuss work-life balance, and how hard it is specifically as a father and as a business owner. They also talk about sleep schedule, work efficiency, and their ideal day-to-day routine and priorities.

    How We Knew When To Quit Our 9–5 Jobs (Would We Let Our Kids Do the Same?)

    Play Episode Listen Later Mar 1, 2023 40:12


    Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss what it was like quitting their jobs to go into an online business, what they would do if their kids wanted to be entrepreneurs, and the types of people that leave hate comments online.  

    The Irritating But Necessary Parts of Online Business

    Play Episode Listen Later Feb 21, 2023 38:15


    Welcome back to the Laptop Empires show! Mike and Bobby discuss things they didn't know about when they started businesses - bookkeeping, taxes, networking, investing in the business, and personal development.

    The Strategy, Vision, and Skills for a 7-Figure Online Business

    Play Episode Listen Later Feb 13, 2023 29:21


    Welcome back to the Laptop Empires show! Bobby and Mike discuss their experience starting online businesses, their takeaways and advice for new creators, and whether or not having a definite vision or goal in mind really matters at the beginning.

    Internet Marketing's Scammers and TikTok's Impending End

    Play Episode Listen Later Feb 6, 2023 46:37


    Welcome back to the Laptop Empires Show! Today, Bobby and Mike discuss why online businesses, (and internet marketing in particular) tend to have so many scammers/slimy businesses and how that hurts everyone in the industry. They also discuss whether they think TikTok is going to get banned by the government, and what you should do now either way.

    How we're balancing our work and daily lives in 2023

    Play Episode Listen Later Jan 30, 2023 38:25


    Welcome back to the Laptop Empires show! Today Bobby and Mike discuss their resolutions and goals in 2023, both in their business and personal lives. The guys discuss why people fail at their resolutions, and Mike describes his process of figuring out TikTok's algorithm and an optimal growth strategy.

    Starting a Business or Brand in 2023? Here's Our Genuine Advice.

    Play Episode Listen Later Jan 24, 2023 44:51


    Welcome back to the Laptop Empires Show! In this episode, Mike and Bobby give their very honest and blunt advice to people who are trying to genuinely build their businesses and brands in 2023. The guys talk about mindset, aligning your priorities, and ways to keep yourself on the right track toward success.

    Sharing our thoughts on Rick Ross, NFTs, Gary Vee, and ChatGPT

    Play Episode Listen Later Jan 16, 2023 34:12


    Welcome back to Laptop Empires! Today Bobby and Mike discuss a variety of topics from NFTs and Gary Vee, to Rick Ross' books and social media expertise.

    Is Short Form Video Going To Kill Google?

    Play Episode Listen Later Jan 10, 2023 49:17


    Welcome back to Laptop Empires! In this episode, we delve into the topic of Google and its slow decline. Will short form video platforms like TikTok make the old-school monetization methods like blogging irrelevant?

    We Asked a Successful Copywriter How He Built His Business

    Play Episode Listen Later Jan 5, 2023 55:14


    Welcome back to the Laptop Empires podcast! Today we're interviewing and talking with our colleague and friend Robert about his copywriting business, how he found success, and the impending threat of AI copywriting software.

    Our Biggest Business Accomplishments and Regrets in 2022

    Play Episode Listen Later Jan 2, 2023 61:10


    All great business owners know that the learning process never stops. Mike and Bobby dive into their favorite moments of this past year, what they regret not doing more, and what their goals should be for 2023.

    I Asked a Successful Content Creator His Growth Strategy...

    Play Episode Listen Later Dec 19, 2022 69:17


    Mike asks a successful, 7-figure content creator about his process of building an audience from years of blogging and course creation- and how to apply that knowledge to modern platforms like YouTube and TikTok.

    Brainstorming the Best and Worst Business Ideas

    Play Episode Listen Later Dec 12, 2022 34:53


    We were curious - if we started a new business in 2023, what industry would we choose? Today on Laptop Empires, we talk about various business models, our analysis of different industries, and alcohol. A lot about alcohol.

    Short Form Video is Changing the Creator Economy

    Play Episode Listen Later Dec 5, 2022 39:57


    Welcome back to Laptop Empires! Today we do a deep-dive into opportunities that the rise of short-form video has presented, and why you should start taking advantage of them. As YouTube and TikTok's hold on the creator economy continues, are other major social platforms keeping pace?

    Our Last Episode...For Now...

    Play Episode Listen Later Aug 31, 2020 38:13


    This is it... Our last podcast episode… For now! The journey doesn’t end here. It's not yet goodbye, it's a see you later.For today’s episode, Mike and Bobby will talk about their plans on improving and making the Laptop Empires podcast bigger and better than ever. They will be back for more brand new and exciting topics. So, stay tuned!

    Search Engine Optimization (SEO) with Larry Ludwig

    Play Episode Listen Later Aug 24, 2020 58:40


    SEO is a mysterious thing like a black box like Larry Ludwig said. It might sound complicated, but we will give you the basics and strategies of SEO that you may use when you start with SEO and building your personal brand. It may also help your website to get organic traffic from the search engine results page like Google. In today's episode, we have Larry Ludwig back. He will discuss more SEO and the things you need to focus on when you get started with SEO.

    Affiliate Marketing with Larry Ludwig

    Play Episode Listen Later Aug 17, 2020 55:15


    Having a business is a huge investment and growing it is the biggest challenge. Learn from the expert on how to effectively manage your time and resources to achieve your goals using Affiliate Marketing. On today's episode, it’s a great privilege having Larry Ludwig as our guest. He has a long, successful business and entrepreneurial career. Mike and Bobby will ask Larry some questions and share their experiences from their businesses.

    Building an Agency Team

    Play Episode Listen Later Aug 10, 2020 38:54


    Do you ever think about building your own agency? There are a lot of factors you might need to consider. Enter Mike. Mike started his own agency five years ago, and he’s sharing his business structure and how he successfully manages it. He also shares how his agency has grown, and what agency roles are needed to make this business work.  Listen to today’s episode as Bobby asks Mike all the questions you might want to know about building an agency from the ground up.

    Building a Blogging Team

    Play Episode Listen Later Aug 3, 2020 39:42


    You can always do great things in business with a helpful team. That’s what Mike and Bobby have in their successful businesses.  Their teams may be small, but together the team can do powerful things.  In today’s episode, Mike and Bobby will share some experiences in building a successful team and introduce you to the manpower behind Millennial Money Man.

    Behind the Scenes Look at the LE Team

    Play Episode Listen Later Jul 27, 2020 43:49


    You might be wondering how Mike and Bobby juggle their work and still go on vacation,  without any disruption in their businesses. They have a great team in place that helps them with nearly every aspect of their businesses.  And if you think there’s a lot of manpower needed to have such a successful business– think again. The team isn’t as big as you think, but it’s working efficiently as it should be. Listen to today’s episode as Mike and Bobby introduce you to the people behind the Laptop Empires Team and what they do to help the business grow.

    Tips for Hiring a Rockstar Team

    Play Episode Listen Later Jul 20, 2020 40:50


    In business, it is always great to have a team of people rather than doing it solo. Together you can do so much more for the business. You just have to find the right people for you to work with as a team. In today’s episode, Mike and Bobby will share some experiences in business and tips for hiring a great team of rockstars.

    Why You Should Intentionally Break Your Business

    Play Episode Listen Later Jul 13, 2020 34:26


    Mike just came back from a week-long vacation, and he’s sharing how to unplug as a full-time business owner. “How is that even possible?” you may be thinking. It’s not easy. It takes time and experience to get to a place where you can step away for a week and nothing bad happens with the business.  Listen to today’s podcast as Bobby Hoyt and Mike Yanda share the concept of letting your business “break” so you can figure out how to improve it.

    Ask Bobby & Mike - Round 2

    Play Episode Listen Later Jul 6, 2020 55:07


    We’re back for another ‘Ask Bobby & Mike’ episode. This is part two of a special Q&A series, which Mike and Bobby answer interesting questions from their students. They received a LOT of questions so here’s the second round. In today’s episode, Bobby Hoyt and Mike Yanda will continue to answer some business and personal questions that they received from the students.

    Ask Bobby & Mike - Round 1

    Play Episode Listen Later Jun 29, 2020 41:02


    We have a special Q&A episode today, in which Mike and Bobby are answering their students’ interesting and cool questions! They received a lot of questions so this could be a two-parter! Who knows- this might be an ongoing episode in our podcast rotation too! Listen to today’s podcast as Bobby Hoyt and Mike Yanda answer business and personal questions that they received from the students.

    Scattershooting Business Topics #2

    Play Episode Listen Later Jun 22, 2020 45:25


    Ever wonder what having your own business is like? Or how your day to day life could change?  Building a successful business is a process. It takes time, hard work, patience, daily experiences and even failures.  In today's podcast, Mike and Bobby will play another fun question game. Stay tuned as they share their thoughts and experiences in business.

    4 Ways To Build Your Coaching Or Consulting Business with Lauren Zoeller

    Play Episode Listen Later Jun 15, 2020 36:10


    Are you a coach or a business consultant or maybe planning to start your own own coaching or consulting business? We have some pointers that could help you build your business and save you time and money. You might be wondering how and where to start.  It is not easy, but listen to today's Podcast as we have a returning guest, Lauren Zoeller sharing 4 Ways To Build Your Coaching Or Consulting Business with Mike Yanda & Bobby Hoyt.

    How To Make $1,000+ Per Month Running Facebook Ads

    Play Episode Listen Later Jun 8, 2020 48:29


    Posting ads on Facebook is a valuable side hustle. Learn how to create profitable ads and target potential customers for local businesses.  Why is this side hustle so profitable? Facebook is one of the most powerful marketing platforms for lead generation.  On this episode, DollarSprout gets all the intel about the Facebook Side Hustle Course. Mike and Bobby will be answering all the questions, so stay tuned.

    What To Do If You Don't Want To Go Back To Work

    Play Episode Listen Later Jun 1, 2020 32:32


    Most of us are working from home now due to the pandemic and I am pretty sure that a lot of you enjoyed this setup. Who wants to go back to the office anymore? No worries, we feel you. You might be thinking about what you should do and how you can leave the office life. Trust me, there are a lot of opportunities out there so why not do it now. If you want to start a business, join us as we discuss what to do if you don't want to go back to work.

    The Worst Blogging Advice Ever

    Play Episode Listen Later May 25, 2020 34:19


    Are you overwhelmed with all the information and opinions flying around from people who think they have all the experience on blogging?  When you’re a beginner blogger, you tend to seek and receive tons of blogging advice that would lead you to ponder which is legit and which should be disregarded. Not everything you read and hear is helpful and some blogging mistakes could definitely cost you time and money. Bobby and Mike continue talking about blogging in today’s podcast episode. Keep on listening to this duo as they impart the worst blogging advice they’ve heard that irks them and you should ignore for good! 

    When Should I Hire a Virtual Assistant?

    Play Episode Listen Later May 20, 2020 50:38


    A growing successful business means more tasks to juggle than ever and most of the time needs an extra set of hands. If you start being overwhelmed with these tasks then it might be time to hire a virtual assistant. The idea of outsourcing to a virtual assistant is a popular thing nowadays, however, many business owners are reluctant to do so because they do not know when and how to start. Some are skeptical that there isn't a trustworthy virtual assistant who can handle the delegated tasks. Well, if this is what you're thinking, think again. This is the time to change that mindset. So, join us on today’s episode as we share our insights and experiences in line with hiring virtual assistants. Moreover, we provide you tips and ideas on when should you start outsourcing work.

    How To Build Consistency As A Content Creator

    Play Episode Listen Later May 18, 2020 31:01


    Thinking about what you should be creating next? It can be stressful, especially brainstorming and trying to plan ahead. Trust me, rushing your content will not do any good. If you are tired of rushing your content and losing that momentum, hit that play button and listen as Bobby Hoyt and Mike Yanda share the things they struggled with and give you insight on how they maintain consistent with their content.

    5 Things Keeping People From Starting A Blog (That Shouldn't)

    Play Episode Listen Later May 11, 2020 38:37


    Have you ever thought of starting a blog? Especially with everything that’s going on now. A few things that keep most people from starting are lack of time, not knowing where to start, and lack of funds. If you’re stuck on choosing a website domain or picking a niche/ topic, Bobby and Mike have that covered for you. You need to listen to this episode if you’re planning to start a blog. Bobby Hoyt and Mike Yanda share the 5 main things that are holding people back from starting and why.

    Ditching the Corporate World for Entrepreneurship with Lauren Zoeller

    Play Episode Listen Later May 4, 2020 55:57


    There are plenty of benefits to working in the corporate world, but some people feel they aren't given the chance to grow at the pace they desire.  On the other hand, there are some who have already risen to the top with a fat salary, however, still feel something’s lacking… And they start to ponder what if they start their own business? Joining Bobby and Mike in today’s episode, is a CTA certified Life and Business Transformation Coach, a motivational speaker, and a podcast host, Lauren Zoeller. She is also an advocate for a balanced approach to life and business. So if you’re thinking of ditching the corporate world to become an entrepreneur and want to find out the transformation process then go ahead and hit that play button!

    The Thing We HATE About Courses

    Play Episode Listen Later Apr 27, 2020 25:50


    We’ve been talking about courses and everything, and there are a LOT of courses out there. But are they worth it? How do we know if it’s a helpful info product or if it is legitimate?  Through media? By course creators showing off their stripe accounts? Or Social proof? It can be tricky, but we’ll give you some examples of legitimate courses and how to figure out which ones provide results. Listen to today’s podcast as Bobby Hoyt and Mike Yanda share the thing they hate about courses.

    Creating a Hands-Free Business With the Kings

    Play Episode Listen Later Apr 20, 2020 40:07


    Earning money and taking care of your growing family are both vital tasks. However, meeting your family’s financial needs while being readily available for your children and/or spouse can be truly challenging if you have a 9-to-5 job. And these are the very reasons why many are dreaming to own a business. Joining Bobby and Mike in today’s podcast episode, are the passive income experts and also the founders of withthekings.com, Dillon and Sarah King. This couple believes in family first. They made it their goal to help and support others in creating a hands-free business so others can also experience the best of both worlds! 

    The Info Product Advantage In Tough Times

    Play Episode Listen Later Apr 13, 2020 35:59


    Due to the pandemic, the economy might be in recession for two or more years. During these tough times, affiliate programs are affected and affiliate marketers worry about sales.  Having an info product gives you the flexibility to alter the direction or make quick decisions to help grow your business during these times.   Thinking of creating your own info product? Listen as Bobby Hoyt and Mike Yanda share the advantages and the benefits of having your own info product.

    How to Improve Retention for Your Membership

    Play Episode Listen Later Apr 6, 2020 36:58


    Are you checking your churn? If you’re thinking about making butter, unfortunately, it’s not that. We’re referring to customer churn which transpires when your subscribers ceased doing business with your service. Though entrepreneurs love recurring income, it can be difficult at times to continue business growth and beat churn.  In today’s podcast episode, Bobby and Mike impart the strategies that you can use to help you reduce your churn and to keep members hooked in order to improve your lifetime value, thus, hopefully bring positive growth in your business.

    Creating a (Physical) Subscription Newsletter With Chris Orzechowski

    Play Episode Listen Later Mar 30, 2020 28:54


    Email is indeed a fast and important method of business communication. Despite the digitization of customer experience, it's still a fact that most people are overwhelmed by the number of emails received daily. As a result, you simply delete or just skip some of the newsletters inside your inbox. And as the world becomes digitized, it leaves you craving tangible connection where you get to experience life through all of your 5 senses. As human beings, there’s always a unique experience if you get to hold onto something. And this is one of the very reasons, Chris Orzechowski of The Email Copywriter and the man behind the book Make it Rain, recommends physical newsletters. Listen to today’s podcast with Bobby, Mike and Chris to know more about how this kind of analog experience is making a huge comeback.

    Pay Yourself First with Chris Orzechowski

    Play Episode Listen Later Mar 23, 2020 38:34


    Most of the people are now at home due to the coronavirus. Did you know that a major benefit of having more people at home is more online sales? Today’s episode is about the concept ‘Pay Yourself First’ brought to you by Chris’s Make it Rain monthly newsletter. This $99 per month newsletter teaches you how to be an email marketing stud and make lots of money sending emails. If you join today using the code LAPTOP EMPIRES, you will get $20 off for the next 3 months. Listen to today’s podcast as Bobby Hoyt, Mike Yanda, and Chris Orzechowski explain the concept of paying yourself first. You’ll get plenty of ideas on how to effectively make more sales through email marketing.

    Escaping the Daily Grind With an Online Course

    Play Episode Listen Later Mar 16, 2020 27:09


    It’s easy to get caught in a nonstop cycle of work, work, and even more work. Non-stop grinding can cause burnout, especially when it reaches the point where it's all-consuming. Wouldn't it be nice to find a way to escape the daily grind and have more lifestyle freedom? In today's podcast episode, Bobby and Mike share their own experiences of escaping the daily grind by creating an online course. If you want to learn how to make money while you sleep, then this episode is definitely for you!  

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