Out of Scope | Marketing, Sports & Business

The Olympics start today so we launched a gold-winning episode of OutOfScope about ‪#Rule40. Hopefully we won't get stripped of our medals. Make sure to watch this episode on YouTube: https://youtu.be/4Lz9Kfl9nNs

Facebook launched its new VR camera, Surround 360. But Facebook isn't in the hardware game, so why would they build a camera? Brian Cristiano, CEO of BOLD Worldwide explains in this episode of #OutOfScope Watch this episode on YouTube: https://youtu.be/RcWQigKWXrk

Dollar Shave Club sells to Unilever to $1 Billion. How did they build the brand and why was it worth a billion bucks? Brian Cristiano, CEO of BOLD Worldwide explains. Watch on YouTube: https://www.youtube.com/watch?v=iLQ3NXpJImU

It's no longer possible to have a "mobile friendly" website – it must be mobile first. Brian Cristiano, CEO of BOLD Worldwide makes the distinction and why it's important. Watch on YouTube: https://www.youtube.com/watch?v=7Xvsh7U69ho

Pokémon Go has become the largest and fastest growing app of all time. In less than one week the game has rocketed to the top of the iTunes App Store and increase Nintendo's market share by nearly $9 Billion. Brian Cristiano, CEO of the ad agency BOLD Worldwide discusses how the app could change advertising. View on YouTube: https://www.youtube.com/watch?v=n97AyyEvw2c

Are Sales and Marketing the Same? - EP75 by Brian Cristiano

In this episode of #OutOfScope, Brian Cristiano, CEO of BOLD Worldwide shares how to engage, excite and entertain to keep consumers coming back for more. There is so much content out there these days, how can you make YOUR brand stand out amongst the rest? http://www.briancristiano.com http://www.boldworldwide.com

In this episode of #OutOfScope, Brian Cristiano, CEO of BOLD Worldwide explains what advertisers should know about Facebook reactions. Facebook reactions are new, and they might be fun, but what kind of power do they hold for advertisers, brands and content creators? http://www.briancristiano.com http://www.boldworldwide.com

In this episode of #OutOfScope, Brian Cristiano, CEO of BOLD Worldwide answers the question: Is 360° Video Here To Stay? 360° Video is exciting and new, but does it have staying power? Brian will be speaking in depth about this at Social Media Week, February 25th. "How 360° Video is Changing the Content Game" To learn more or to register, click here: http://bit.ly/SMW360video http://www.briancristiano.com http://www.boldworldwide.com

Welcome to the new format of #OutOfScope! Brian Cristiano, CEO of BOLD Worldwide answers the question: "Can an algorithm save Twitter?" Twitter launched in 2006, but has the platform become saturated and can this new algorithm bring old users back and new users in? Subscribe to Brian's YouTube channel: http://bit.ly/1YlyOc5 Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Paralympic Gold Medalist & World Champion, Tatyana McFadden. Born with spina bifida paralyzed from the waist down, and growing up in a Russian orphanage, Tatyana McFadden has beaten the odds, pushed the boundaries of physical and mental success. She’s a four time Paralympian in both the summer and winter games, a multi-time gold medalist and the only athlete ever (in any category) to win the Boston, London, Chicago and New York City marathons in the same year. She has done this three years in a row. Outside of sport she is credited with the passage of athletic equality acts in Maryland and at the federal level. Not to mention she is currently training for the 2016 Paralympics. Tatyana speaks about her story, motivation and her incredible success. Tatyana (1:23) How do your accomplishments make you feel? (1:58) What kind of training does it take to compete at the elite level? (3:04) How many hours do you train each day? (4:24) First athlete to compete in all track & field events? (5:00) Are there advantages or disadvantages to using a racing chair? (7:00) What is it like racing? (8:40) What should people better understand about disabilities? (10:18) If more people understood this perspective, what would that change? (11:41) How did your sponsorships come about? (14:13) Have sponsorships been because you are a Paralympian, or because you are an elite athlete? (15:51) Are some brands are missing out on an opportunity with disabled athletes? (17:29) What has pushed you to become the best in the world? (19:23) Do you view yourself as a success story? (20:50) Is their pressure being viewed as the voice for disabled athletes? (21:52) When you hear the word disability, what do you think? (22:10) What advice would you give to someone who is struggling? (23:00) What is a perception you want to change about people with disabilities? (23:44) Who inspires you? (24:14) What’s next for Tatyana McFadden? Tatyana McFadden: http://tatyanamcfadden.com/ Tatyana McFadden on Twitter: @TatyanaMcFadden Watch this episode on YouTube: https://youtu.be/rNJ6pmZI0E4 Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 63. Brian Cristiano, CEO of BOLD Worldwide talks about his passion, product and performance for the week. (0:36) How to stat motivated. Both in business & sports. (2:29) Is ad blocking good or bad? How does it affect advertisers and publishers? (7:05) Being Bold. Where Brian got his start. Subscribe to Brian's YouTube channel: http://bit.ly/1YlyOc5 Subscribe to the Podcast: http://apple.co/1PQDMMl Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide talks about growth hacking. He speaks with the authors of the new book "The Growth Hacker's Guide to the Galaxy". Mark Hayes, CEO of Rocketshp and Jeff Goldenberg, Head of Growth at Borrowell. Brian Mark and Jeff talk about where the book originated from, where it will be available and specific growth hacks for marketers. The book has over 100 growth hacks as well as case studies of leading startups, including BOLD Worldwide. Which is why you should definitely go buy the book. The Growth Hacker's Guide to the Galaxy: http://growthhackerguide.com/ (0:57) What inspired the book Growth Hacker's Guide to the Galaxy? (2:19) Why was the blog post a good idea for a book? (4:54) When & Where can people find Growth Hacker's Guide to the Galaxy? (5:29) Where did the growth blog originate? (7:20) Are you growth hacking the book? (9:07) Explain your SlideShare success (10:33) What growth hack was surprising? (14:50) Who should read this book? (16:27) What is your best hack for marketers? Subscribe to the YouTube channel: http://bit.ly/1YlyOc5 Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 63. Brian Cristiano, CEO of BOLD Worldwide answers one question: "Are Super Bowl Ads Worth the Price?" How much does a 30-second Super Bowl commercial cost in 2016? Who's advertising? Is it all worth it? Watch and find out. Subscribe to Brian's YouTube channel: http://bit.ly/1YlyOc5 Subscribe to the Podcast: http://apple.co/1PQDMMl Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 58. Brian Cristiano, CEO of BOLD Worldwide & Kyle Simmons, director of sports marketing give their 2016 resolutions for Businesses & Brands. And they drink some tequila. Have a tequila suggestion? Let us know! In case you'd rather read our tips - here you go: --Start focusing on emerging social platforms NOW – Snapchat isn’t just for kids. --Stop marketing like it’s 2011. --Communicate with your following constantly. Silence kills. --Create more content. Tons! --Revamp last year’s strategy entirely – never settle for last year's execution. --Stop buying f*cking banner ads! --Surprise the world! Keep people on their toes. --Use better metrics. Like lifetime customer value. --Be personable – formality is dead. --Leverage Influencers. Subscribe to the YouTube channel: http://bit.ly/1YlyOc5 Subscribe to the Podcast: http://apple.co/1PQDMMl Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Hawi Keflezighi, brother and manager of Boston Marathon winner, Meb Keflezighi. Hawi is also the founder of Hawi Management a full-service athlete representation company that prides itself on integrity, innovation and strong athlete-agent relationships. Brian and Hawi discuss the business side of Meb's career, what it's like working with his brother and building a personal brand in track and field. The conversation goes deep and covers everything from Meb's wins at the Boston and New York City Marathons to the Nike sponsorship departure and then the success of their Skechers relationship. (1:32) What is Hawi Management? (2:08) Difference between Track & Field vs Other Pro Sports? (3:08) Divide between front-of-pack and everyone else? (4:13) When did you know Meb was a superstar athlete? (6:16) Whose decision was it to manage Meb’s career? (8:59) What is it like working with your brother? (10:33) Does it get tough working with Meb? (11:33) What was the first deal you secured for Meb? (13:32) What happened after Nike sponsorship ended? (15:05) How much of Meb’s persona is marketing? (17:29) How do sponsorships work? (19:14) How much of Skechers success is because of Meb? (20:22) Do brands approach you in the wrong way? (22:23) Advice for athlete managers starting their careers? (24:15) What is most important for building a personal brand? (25:03) What to look out for from the Keflezighi brothers in 2016? Hawi Management: http://hawimanagement.com/ Hawi Management Twitter: @hawisports Subscribe to the YouTube channel: http://bit.ly/1YlyOc5 Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 63. Brian Cristiano, CEO of BOLD Worldwide talks about his Passion, Product and Performance of the week. (1:17) Passion. Brian discusses why bike racing and training has pushed him further in business and his plans for the 2016 season. (5:10) Product. Brian talks about why he's looking at Snapchat and how social media heavyweights like Gary Vaynerchuk and DJ Khaled are focusing their energy on that platform. (7:18) Performance. Brian explains how he measures business success and performance year over year and why he heavily weights the tracking and measuring of processes. Watch this episode on YouTube: https://youtu.be/nQQZoG9fsVE Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with sports technology influencer and full-time blogger, Ray Maker of dcrainmaker.com Brian and Ray discuss what it takes to build an audience and blog that carries heavy influence in the sports/technology consumer market, how the review process works and what it's like working with big and small brands. Ray also gives his insight into where he thinks the sports tech and wearables market is headed in 2016 and his most stand out product of all time. (1:01) What's on the radar for CES? (1:52) What is dcrainmaker.com? (2:47) What was the idea behind starting the blog? (3:55) Becoming an influencer (4:57) Brand loyal vs best technology? (5:58) What's the review process look like? (7:18) What is it like being an influencer? (8:03) Do brands try to dictate the review narrative? (9:09) What's the right way for brands to approach influencers? (10:49) Do companies ever approach the wrong way? (11:42) Negative reactions from product reviews? (13:03) Advice on how to become an influencer (14:36) Outlook on wearable tech in 1-2 years (15:44) What brands are doing it well? (17:01) Most impressive product of all time? (18:22) What's your next race? DC Rainmaker Blog: http://www.dcrainmaker.com/ Ray Maker Twitter: @dcrainmakerblog Watch this episode on YouTube: https://youtu.be/6SJiRl9lilU Subscribe to the Podcast: http://apple.co/1PQDMMl Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

On this episode of Out Of Scope, Brian Cristiano CEO of BOLD Worldwide & Kyle Simmons, director of sports marketing start the episode off strong breaking into the tequila during minute one. They then discuss the NFL's decision to except bids for Thursday Night Football streaming, how retailers can take advantage of UBER Rush & what to do for holiday biz deving. Watch this episode on YouTube: https://youtu.be/YgV58OCz4Vo Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Nic Darling, executive vice president of Major League Ultimate. The premiere Ultimate Frisbee league. Brian and Nic discuss the excitement and challenges behind starting a sports league and what others can learn from it. This episode contains a lot of great information for everyone from sports fans, business owners, marketers, entrepreneurs and start ups. If you want to jump around here are the major talking points: (0:38) What is Major League Ultimate? (1:06) What was the Idea behind starting a sports league? (3:13) What was the reception to pro ultimate frisbee league? (3:57) What has been the growth at like Major League Ultimate? (5:45) How important is content for sports organizations? (7:07) Biggest marketing challenge? (8:32) Where is Ultimate Frisbee headed? (10:28) What does passion mean? (11:43) What would you tell your 20-year-old self? (13:07) What professional sport would you play? Major League Ultimate: http://mlultimate.com/ @MLUltimate Watch this episode on YouTube: https://youtu.be/okbz3U31fa0 Subscribe to the Podcast: http://apple.co/1PQDMMl Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 56. Brian Cristiano, CEO of BOLD Worldwide talks about his Passion, Product and Performance of the week. (1:00) Passion. Brian talks about content/inbound marketing and it's value in today's marketplace. (4:04) Product. Brian discusses Twitter as a platform and it's use of an "algorithm" to reorder tweets for users. (6:19) Performance. Brian explains how to set clear business standards for your company and employees. Watch this episode on YouTube: https://youtu.be/Xiy04_v2wiA Subscribe to the Podcast: http://apple.co/1PQDMMl Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Jeremy Litchfield, Chief Pace Setter of Atayne, and on demand apparel company set to disrupt the industry. Jeremy explains how Atayne's unique business model works, its challenges as a company and how they are focused on differentiating themselves in the activewear market place. Jeremy also gives some insight into his motivations based around passion. Watch this episode on YouTube: https://youtu.be/mEsqbsPQ7CI Atayne: https://www.atayne.com/ Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 58. Brian Cristiano, CEO of BOLD Worldwide & Kyle Simmons, director of sports marketing chat about business, sports and marketing. And they also drink some tequila. Brian and Kyle discuss expectations for social marketing clients, branding vs hard sales, and the future of brick and mortar retailers. Have a tequila suggestion? Let us know! Watch this episode on YouTube: https://youtu.be/N3GD5RlblT0 Subscribe to the Podcast: http://apple.co/1PQDMMl Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 56. Brian Cristiano, CEO of BOLD Worldwide talks about his Passion, Product and Performance of the week. (0:43) Passion. Brian talks about his new dog, Ellie that he and his wife adopted from a pet rescue. (1:25) Product. Brian discusses the New England Patriot's move to create an immersive VR video experience with the help of Bank of America, VISA and distribute 10,000 Google Cardboard unites at Gillette Stadium. (2:42) Performance. Brian explains why S.M.A.R.T. Methodology is a smart way to set and manage client expectations. Watch this episode on YouTube: https://youtu.be/KUprDO9rHfk Subscribe to the Podcast: http://apple.co/1PQDMMl Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 55. Brian Cristiano, CEO of BOLD Worldwide & Kyle Simmons, director of sports marketing chat about business, sports and marketing. And they also drink some tequila. Brian and Kyle discuss the challenge of time management during the holiday season, business growth, the New York Jets executing 360° Video, Lucid Cam — VR Video for consumers and they drink KAH - Day of the Dead Tequila. Have a tequila suggestion? Let us know! Watch this episode on YouTube: https://youtu.be/soCh2e1j8Gk Subscribe to the Podcast: http://apple.co/1PQDMMl Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Golden Harper, Founder of Altra Footwear about how they're disrupting of the running industry. Golden explains how Altra was created and how they have grown exponentially. He speaks about authenticity in marketing and his company's largest marketing challenges. Golden discusses his true passion and what he would tell his 20-year-old self. Watch this episode on YouTube: https://youtu.be/-iHSYDxVffM Altra Footwear: https://www.altrarunning.com/ Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 53. Brian Cristiano, CEO of BOLD Worldwide talks about his Passion, Product and Performance of the week. (0:47) Passion. Brian discusses Cyber Monday's big sales projections, the crash of Target.com and PayPal and what will happen to brick and mortar stores in the long run. (1:55) Product. Brian talks about the Microsoft Outlook app for the iPhone. Is it a game changer for mobile email? (4:24) Performance. Brian explains how sports clients performed during Black Friday and the difference between clients who held a sale vs clients who did not. If you haven't done so yet, make sure to subscribe to Brian's YouTube channel: http://bit.ly/1YlyOc5 Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 52. Brian Cristiano, CEO of BOLD Worldwide & Kyle Simmons, director of sports marketing chat about business, sports and marketing. And they also drink some tequila. Brian and Kyle discuss the challenges of micromanaging clients and how to better deal with them. They also discuss misuse of Twitter and how to create better, genuine interactions on social media. Plus they speak about how clients can incorporate 360° video into their marketing effectively. And of course, they drink a bit of Don Julio 1942. Have a tequila suggestion? Let us know! Watch this episode on YouTube: https://youtu.be/nUVbqeOBcK4 Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Andrew Devlin, Business Advisor and coach. Andrew works with businesses and people to help them grow both their companies and personal lives. Andrew has worked with Tony Robbin, John C. Maxwell and has clients as large as Lexus and Toyota. Andrew gives his insights on business and personal development and how people can use "cheat codes" to accelerate their growth. If you haven't done so yet, make sure to subscribe to Brian's YouTube channel: http://bit.ly/1YlyOc5 Subscribe to the Podcast: http://apple.co/1PQDMMl Bold Worldwide: http://www.boldworldwide.com

Welcome to Out of Scope Episode 50. A new look, a new format and a lot of new content to come where we discuss sports, marketing and business. On this episode, Brian Cristiano, CEO of BOLD Worldwide talks about his Passion for giving back on Thanksgiving, the Samsung Gear VR headset (and 360° video) and what key performance indicators to keep in mind outside of sales during the holiday shopping season. Watch this episode on YouTube: https://youtu.be/-FEbmXEbsJI Bold Worldwide: http://www.boldworldwide.com

Brian Cristiano, CEO of BOLD Worldwide gives his 3 reasons on why change is good. He speaks about change on in our personal and business lives and how that is a positive thing. Brian also discusses the new changes coming up on Out of Scope from Episode 50 moving forward. Watch this episode on YouTube: https://youtu.be/JmZIWqtFqrs Bold Worldwide: http://www.boldworldwide.com

Brian Cristiano, CEO of BOLD Worldwide discusses the controversy surrounding the LIMITS power meter company and their reaction to the endurance sports product influencer, DC Rainmaker's post about its product. Brian explains the situation and where the company went wrong in its reaction and how they could have alternatively handled the situation. This episode is a lesson to all brands on how to and how not to handle interactions with industry influencers. Watch this episode on YouTube: https://youtu.be/UhYM9QK6xHQ Ray's website here: http://www.dcrainmaker.com Direct link to the article discussed: http://www.dcrainmaker.com/2015/11/limits-responds-still.html Bold Worldwide: http://www.boldworldwide.com

Brian Cristiano, CEO of BOLD Worldwide discusses ways to market, and not market on Black Friday and Cyber Monday. He discusses various advertising tactics surrounding this time of year and some alternative ways to capture consumer attention. Brian also speaks about REI's choice to close their stores on Black Friday and Thanksgiving. Watch this episode on YouTube: https://youtu.be/2O1ExE3VPsc Bold Worldwide: http://www.boldworldwide.com

Last week I was digging through some deep sections on Reddit and saw a question I knew the answer to. It's also a question I find myself explaining to most clients and almost all potential clients. It's a great question, but somehow few people (especially marketers) are aware of the answer. Or maybe it's because they don't want to know the real answer. Ignorance is bliss? So what's the question? “Why is non-paid Facebook reach so bad? It seems like a pay to win on Facebook, just wondered why it was so bad.” I just intended to answer this question and give the real answer it deserved – not some bloated over-explanation. Just the real, raw deal. I only expected a few people to see it, and maybe my answer helped out. What I didn't expect was for Tyler Becker over at Social Media Week to be reading and find it fascinating enough to turn into an entire post on socialmediaweek.com. Read the article that covers my Reddit response on Social Media Week: http://bit.ly/20N4g5q In this episode of #OUTOFSCOPE I discuss it in detail. Watch this episode on YouTube: https://youtu.be/-ILnddQeqjs Bold Worldwide: http://www.boldworldwide.com

Brian Cristiano, CEO of Bold Worldwide speaks with Sr. Editor at Metsmerized, Clayton Collier about the New York Mets, MLB and what to look out for from the team in regards to social media and marketing in 2016. Clayton gives his perspective on what they did right and where they can improve. Metsmerized: http://metsmerizedonline.com/ Watch this episode on YouTube: https://youtu.be/UcFkVuCeyD0 Bold Worldwide: http://www.boldworldwide.com

Brian Cristiano, CEO of Bold Worldwide wonders where Facebook is going long term and if it will eventually overtake Google. Brian discusses the increase in Facebook users, login and its success from a marketing standpoint, and how Facebook is successfully attacking mobile. Watch this episode on YouTube: https://youtu.be/yKzHjCA8_wM Bold Worldwide: http://www.boldworldwide.com

Brian Cristiano, CEO of Bold Worldwide speaks with CBS Sportscaster, Steve Overmyer about the Mets, the World Series and what businesses can learn from it. Steve has spent over a decade as a sportscaster for national TV networks behind the sports desk, on the field and in the locker room and he brings his perspective to sports, success and business. Brian and Steve discuss in depth how the Mets used passion, teamwork and youth to build a successful ball club and how business can do the same. Steve also gives his predictions for the final games in the 2015 World Series. Watch this episode on YouTube: https://youtu.be/68EPJB6quI0

Brian Cristiano, CEO of Bold Worldwide speaks with Travis Moore, CEO of SASS Global Travel & Rincon Surf School about how he turned his passion for surfing and snowboarding into a global business. Travis co-founded SASS in 2003 as a small action sports travel company with ski/snowboard trips to Argentina. Fast forward to 2015, the company has expanded to a year-round tourism company with camps in Argentina, Japan and is continuing to expand. Travis recently acquired Rincon Surf School in Puerto Rico and scaled it into a full-service travel destination which quickly became number 1 on Trip Advisor. Travis gives insight into how he took his passion, turned it into a successful business model and then scaled it into multiple action sports. SASS Global Travel: http://www.sassglobaltravel.com/ Rincon Surf Resort: http://rinconsurfresort.com/ Watch this episode on YouTube: https://youtu.be/cNqD0AA2sNY

The first ever #OUTOFSCOPE Episode shot fully in 360° immersive (VR) video. Brian Cristiano, CEO of Bold Worldwide discusses 360° video technology and its application in sports marketing. This episode was shot with a custom GoPro 360° rig on a bicycle rolling around in New York City. Want to know where's the technology going, and how can marketers take advantage of it? Check out Episode 41. Make sure to watch it in HD (On the YouTube native app if you're on mobile). Watch the 360 Video here: https://youtu.be/K2YxzQmgVO0 Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano

Brian Cristiano, CEO of BOLD Worldwide shares his thoughts on why ideas are insignificant to a business…at least most of them; however, he shares that it’s what you do with those ideas that defines their level of importance (1:21). Finally, he points out that in order to achieve your goals, your ideas must have clear, measurable results (3:52). Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano

Brian Cristiano, CEO of Bold Worldwide talks about the benefits of taking a needed break from technology (2:45). He emphasis how a “techno break” can help reenergize not only the person, but also give a new outlook on business goals and perspectives (4:48). Finally, he urges viewers to comment on ways they’ve been able to achieve a technology break (8:29). Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano

Brian Cristiano, CEO of BOLD Worldwide discusses why video is your best marketing tool today. He points out how you will capture the attention of your audience simply by connecting with them through video storytelling (1:08). He stresses the importance of putting emotion and passion into your story (2:10). Finally, he provides you with examples of how video is exploding on Facebook, as well as other social media platforms (3:49). Watch this episode on YouTube: https://youtu.be/vasTtgJoMG0 Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano

Brian Cristiano, CEO of BOLD Worldwide discusses how you can use in-depth marketing data from Facebook, combined with other resources to make clear business decisions (1:57). He stresses the value of Facebook beyond the social aspect; specifically how it can help drive your business (3:30). He points out how to take the context of the advertising, in combination with the complied data, to cross-analyze what is and isn't working on Facebook (6:55). He shares lessons learned from other sports clients and what they did to increase their marketing brand (8:00). Finally, he urges you to look at trending patterns over a period of time, allowing 6-12 months for a true pattern to identify itself, instead of focusing on short-term marketing results. Watch this episode on YouTube: https://youtu.be/uooKHEij__s Website: www.briancristiano.com BOLD Worldwide: www.boldworldwide.com Twitter: twitter.com/brian_cristiano

Brian Cristiano, CEO of BOLD Worldwide talks about his recent participation in the Portada, hispanic, multicultural marketing forum. He had the opportunity to serve as a panel moderator, specifically discussing how sports marketing could potentially differ in the hispanic market. He highlights the major increase in sports sponsorships in the U.S., as well as its value for all sports fans. He illustrates the passion of the hispanic sports market and how making the connection with them is as simple as engaging them into the sport. Finally, he stresses the need to just focus on connecting fans to the brand and removing ethnicity from scenario totally. Watch this episode on YouTube: https://youtu.be/DcIsZ2T2Nsg Website: www.briancristiano.com BOLD Worldwide: www.boldworldwide.com Twitter: twitter.com/brian_cristiano

#OUTOFSCOPE Episode 29. Brian Cristiano, CEO of BOLD Worldwide talks about the importance of passion — finding what fuels you and gets you excited — in business, personally and in every single thing you do. Watch this episode on YouTube: https://youtu.be/-VanQZ3zbYs Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano

#OUTOFSCOPE Episode 34. Brian Cristiano, CEO of BOLD Worldwide talks about why you should stop working in silos, no matter the size of your company. Not only does it become detrimental to campaigns, business models and the ultimate growth and potential of your company, it also forces employees to constantly justify what is — or isn't — "their job." Watch the Episode on YouTube: https://youtu.be/PQbcZplWRxY Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano

#OUTOFSCOPE Episode 33. Brian Cristiano, CEO of BOLD Worldwide makes clear his reasons for not watching the news anymore, why he advocates that you do the same, and muses on the cyclical nature of the panic that the news tends to drive into the homes of Americans. Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano

#OUTOFSCOPE Episode 32. Brian Cristiano, CEO of BOLD Worldwide talks to Jamie Bozzo of Sports Professional Management about the varied responsibilities that sports agencies take on and the day-to-day reality of marketing athletes in the social sphere (0:40). She details the necessity of social platforms in athlete marketing despite some of the difficulties she faces with athlete learning curve for social etiquette (6:07) before giving some advice for brands about finding the right fit in their athlete partnerships (10:43). Finally, she shares some athlete/social media horror stories before wrapping up with some tips for brands and athletes alike about navigating brand partnerships (15:55). Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano

#OUTOFSCOPE Episode 31. Brian Cristiano, CEO of BOLD Worldwide interviews Vanessa Christie, marketing manager at Timbuk2. She provides a little background on the Timbuk2 story and how the line’s legacy has affected its philosophy as a company today, especially in reference to their manufacturing process (0:45). She details their unconventional approach to marketing, eschewing traditional marketing models for a more holistic, modern approach (7:15), before concluding with some profound tips on connecting with consumers without having to do traditional marketing (12:58). Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano

#OUTOFSCOPE Episode 30: Brian Cristiano, CEO of BOLD Worldwide asks Chris Ritchie, PR and Communications Manager at Thule to give a quick overview of their newest product line before talking about the challenges and approach behind creating awareness about a brand whose product line extends past the public’s perception of it, including a conversation about Thule’s emphasis on product quality vs. product aesthetics. Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano

#OUTOFSCOPE Episode 29. Brian Cristiano, CEO of BOLD Worldwide suggests that availability of information and increased access to technology has revolutionized business structure and the notion of entrepreneurship by making certain business institutions of the past obsolete, and describes the sweet spot between new business’s sense of entitlement and old business’s untempered work ethic. Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano