Real Creative Leadership

Follow Real Creative Leadership
Share on
Copy link to clipboard

The Real Creative Leadership webinar series is building a community to address the issues, challenges, and benefits of creative leadership. Join us as we discuss topics and share strategies that will help us all become better creative leaders.Real Creative Leadership is hosted by Adam Morgan and produced by The Stoke Group, a digital marketing and full-service content agency in Silicon Slopes.

The Stoke Group - Adam Morgan


    • May 14, 2025 LATEST EPISODE
    • infrequent NEW EPISODES
    • 32m AVG DURATION
    • 65 EPISODES


    Search for episodes from Real Creative Leadership with a specific topic:

    Latest episodes from Real Creative Leadership

    What It Really Takes to Become a Creative Director - With Adam Morgan, VP of Brand, Twilio

    Play Episode Listen Later May 14, 2025 28:55


    Season 6 kicks off with a must-listen for senior creatives ready to take the next step. Host Adam Morgan breaks down what it really takes to land a Creative Director role —  the experiences you must have, the details to leave out, and the important questions you must ask. Discover how to position yourself for this next level of creative leadership, speak the language recruiters want to hear, and step into the role that unlocks greater influence across brands and organizations. Tune in now.

    What is the Future of Creative Leadership? — with Adam Morgan, VP of Brand, Twilio

    Play Episode Listen Later Dec 18, 2024 27:48


    Real Creative Leadership reaches a landmark as its fifth season draws to a close — but we're not done just yet. In our season finale, Host Adam Morgan takes listeners on a tour of the season's most prescient insights and suggestions from our slate of compelling guests, featuring stories from brands like Delta, Paypal, and more. The creative landscape can seem unfamiliar as rapid changes to technology and markets can upend what's worked for years. But Adam and his guests speak to this, proving that being flexible, agile, and committed to innovation can set the stage for opportunities that deliver great returns.

    From Creative Leader to CEO — with Karan Dang

    Play Episode Listen Later Nov 8, 2024 32:01


    In this latest episode of Real Creative Leadership, Karan joins host Adam Morgan for a discussion about his storied career path and where he sees creative leadership headed in the future. Karan advocates for seeing youth trends as tactics to engage audiences of all ages and sharing ways to nurture your creative teams to perform their very best. He calls it finding your creative framework. Listen now for more.

    The Power of Auditory Branding — With Laura Montarroso Daher

    Play Episode Listen Later Oct 30, 2024 35:16


    In this episode of Real Creative Leadership, host Adam Morgan talks with Laura Montarroso Daher, founder of Music Collective and a creative visionary when it comes to auditory branding. Laura explains why brands should be incorporating sound and music into their creative strategy (which encompasses way more than catchy jingles) and how to look for inspiration and storytelling techniques in both familiar and unlikely places.

    Why creativity is a radical act — with Jod Kaftan

    Play Episode Listen Later Sep 5, 2024 32:12


    In this episode of Real Creative Leadership, host Adam Morgan is joined by Jod Kaftan, head of product and research design at Oracle, for a candid conversation about the future of design in an increasingly automated world. Together, Jod and Adam talk about how creativity is intrinsically tied to the human experience, why building a community of people who challenge you can lead to better design, and what creative folks should be looking out for as AI keeps emphasizing that it's here to stay. As Jod says, “Creativity is a life force,” which means that as the world moves faster and faster toward automation, knowing where to keep and nurture the human touch will be more important than ever. Real Creative Leadership is a video podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.#realcreativeleadership #leadership #creativity #worklifebalance #fillyourcup #delta #travel

    The Creative Leadership Maturity Model

    Play Episode Listen Later Jun 16, 2024 24:17


    Adam Morgan spends this episode of Real Creative Leadership breaking down his five-level creative leadership maturity model, a system designed to help creative leaders at every stage of their career find new ways to engage with their work and spark creative innovation in every aspect of their business. With decades of experience, Adam explores why creative leaders should be helping lead organizations in more than just their own department, and how a fresh perspective can transform not only design and copy, but budgets and company mission statements, too.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.#realcreativeleadership #leadership #creativity #business #industrytrends #creativetrends

    Filling Your Creative Cup — with Maya Dukes

    Play Episode Listen Later May 28, 2024 39:23


    Adam Morgan chats with Maya Dukes, Managing Director of Global Brand Strategy, Creative & Social Media at Delta Air Lines, for a wanderlust-inducing episode that dives deep into why filing your own “creative cup” is more important than ever before. Together, Adam and Maya discuss ways to lead teams that draw inspiration from unlikely sources, how to prioritize the creative pursuits you love the most, and why you should never sell your Beyoncé tickets (no matter how busy things are at the office).Real Creative Leadership is a video podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.#realcreativeleadership #leadership #creativity #worklifebalance #fillyourcup #delta #travel

    Sidecar Leadership — with Jennifer Lai Stern

    Play Episode Listen Later Apr 26, 2024 29:35


    Leading from the “sidecar” is the best management strategy you haven't heard of—until now. Host Adam Morgan chats with guest Jennifer Lai Stern, head of Brand Studio at PayPal, about her extensive industry experience and her favorite ways to lead creative teams with empathy as well as skill.

    The Three Pillars of Creativity — with Eph Cruz

    Play Episode Listen Later Apr 8, 2024 36:42


    From his work as a fashion designer and music manager to his current role as Director of Operations at Xfinity Creative, Ephraim “Eph” Gerard Cruz is no stranger to pursuing creative endeavors. As a lifelong collaborator and creative innovator, Eph shares how his three pillars of creativity — paycheck, passion, and playground — have paved the way for discovering new ways to express big ideas.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.#realcreativeleadership #leadership #creativepillars #creativity

    Top Creative Trends for 2024

    Play Episode Listen Later Mar 19, 2024 26:17


    In this special season five premiere of Real Creative Leadership, host Adam Morgan shares never-before-heard clips from previous guests who answer the question, “What trends are you seeing in 2024?” With insights on everything from hiring to AI, join this powerhouse digital roundtable and learn how to leverage powerful tools and strategies to make 2024 your most innovative year yet.

    The Secrets to Building a Winning Creative Team Structure

    Play Episode Listen Later Dec 21, 2023 36:46


    Adam Morgan returns to his 2023 Adobe MAX standing-room-only session with an insider's look into building the ultimate creative dream team and measuring its success. With Adam's own expert insight as well as interviews with other industry leaders, and proprietary research from Stoke, you'll get practical applications to transform your organization into one that produces incredible creative — and hits all your other targets, too.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.#realcreativeleadership #leadership #creativeagency #creativedesign #advertising #marketing

    How to Prepare Yourself for the Pitch — with Danny Fontaine

    Play Episode Listen Later Dec 6, 2023 39:04


    Building the perfect pitch takes experience and insight, which guest Danny Fontaine has in spades. Host of the popular podcast, “Pitch Masters,” Danny joins Adam Morgan for a conversation about storytelling driven by emotions and vulnerability, all while proving that pitching the client can be anything but routine.

    How to Land Your Next Creative Dream Job — with Michelle Stuhl

    Play Episode Listen Later Oct 17, 2023 40:37


    Growing your creative career takes a well-developed network and the knowledge of how to navigate a constantly changing industry. Join host Adam Morgan as he talks with executive search consultant Michelle Stuhl about how to become the talent that recruiters are looking for and how to make the biggest impact on the teams you join.

    The Unique Advantage of ‘Quiet Creatives' — with Jeff Paris

    Play Episode Listen Later Sep 29, 2023 31:26


    “Quiet creatives” bring perspective and insight into creative work that can sometimes go unnoticed or underappreciated. Join Adam Morgan for a conversation with Jeff Paris and learn how to leverage team members currently flying under the radar and start telling stories that surprise and connect.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.#realcreativeleadership #leadership #creativeagency #creativedesign #advertising #marketingMentioned in this show:MasterControlAdam MorganThe Stoke Group

    Don't Knock the ‘Creative' Hustle — with Nicolas Mejia

    Play Episode Listen Later Aug 8, 2023 26:40


    Hustle culture in the creative space doesn't have to mean burnout. It's about curiosity, leveraging strategic opportunities for growth, and consistently pushing your own creative boundaries. Check out host Adam Morgan's conversation with Nicolas Mejia, Head of Creative, Shop at Shopify to learn the details.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.Mentioned in this show  ShopifyAdam MorganThe Stoke Group

    Creative Leadership Through Difficult Change — with Nicole Lopez

    Play Episode Listen Later Jun 26, 2023 19:44


    Staying connected to the work, the customers, and the team is the recipe for success through change. Check out host Adam Morgan's conversation with Nicole Lopez, Executive Creative Director of Intuit Brand Storytelling and Experiences to learn the details.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.Mentioned in this show:IntuitAdam MorganThe Stoke Group

    Diversity, Equity, and Creativity with Sam Berg

    Play Episode Listen Later Jun 1, 2023 34:36


    Diversity lets you up your ante across the creative work spectrum. Join Host Adam Morgan and Sam Berg, Head of Design at Chime, to learn how inclusive practices increase the capacity, possibility, opportunity, and—yes—outcomes of your teams.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by Stoke, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host Adam Morgan is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.Mentioned in this show:ChimeAdam MorganThe Stoke Group

    How to Thrive In a Down Market with Shachar Aylon

    Play Episode Listen Later May 15, 2023 36:55


    Don't miss this episode of Real Creative Leadership all about the ways calculated risks and sharing your work can open doors when you least expect it. Join Adam Morgan, Senior Director of Brand & Creative at Splunk, and Shachar Aylon, Creative Director at Amazon Music AMP, as they dissect what it takes for creative leaders and teams to thrive when the chips are down. Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by Stoke, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host Adam Morgan is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.Mentioned in this show:AMPAdam MorganThe Stoke Group

    Creative Leadership Roundtable with Adam Morgan

    Play Episode Listen Later Apr 25, 2023 33:18


    We kick off Season 4 of Real Creative Leadership with this roundtable discussion that's sure to add a few more ideas to your creative and leadership arsenal. Adam Morgan is joined by Jess Ivy of Samsung Ads, Katelyn Mueller of SiriusXM, and Stefan Woerle of Sherwin-Williams.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by Stoke, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host Adam Morgan is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.Mentioned in this show:Adobe MAXSamsung AdsSirius XMSherwin-WilliamsAdam MorganThe Stoke Group

    Bonus episode: 3 creative leaders live from Adobe MAX 2022

    Play Episode Listen Later Jan 26, 2023 36:40


    Creative leaders face both management and design challenges. In this bonus episode of Real Creative Leadership, Jess Kirkman of Taco Bell, Andy Vitale of Rocket Companies, and Nathan Dill of Digitas discuss what it takes to meet difficulties with creative solutions. Recorded live at Adobe MAX 2022.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: Adobe MAXTaco Bell DesignRocket CompaniesDigitasAdam MorganThe Stoke Group

    Build Tomorrow's Creative Team Today — With Bridget Esposito

    Play Episode Listen Later Dec 16, 2022 21:23


    You know you've got a solid creative team when you're confident in the way they represent you. Learn how to build your own winning group from Bridget Esposito, VP, Group Creative Director, Prudential. This special episode of Real Creative Leadership was recorded live at Adobe MAX 2022.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: Adobe ExpressAdobe MAXAdam MorganThe Stoke Group

    Five Trends Every Creative Leader Should Follow in 2023

    Play Episode Listen Later Dec 5, 2022 19:21


    This special episode of Real Creative Leadership is a session host Adam Morgan presented at Adobe MAX 2022. As a popular virtual session at the conference, we're excited to share it with you here, including Adam's timely insights on how creative leaders can seize this marketplace tipping point and give creative its very important seat at the business leadership table.Real Creative Leadership is a video and podcast series that addresses the issues, challenges, and benefits of creative leadership. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: adamwmorgan.comThe Stoke Group

    Creating Company Culture for Remote Teams — With Todd Henry

    Play Episode Listen Later Nov 22, 2022 42:15


    Building a company culture your employees want to be a part of is easier said than done. Join this episode of Real Creative Leadership to hear author and advisor Todd Henry's thoughts on how to make culture-building an effective venture that gives remote creative teams success.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: toddhenry.comaccidentalcreative.comdailycreative.netAdam MorganThe Stoke Group

    Finding Your Voice as a Creative Leader — With Liz Oh

    Play Episode Listen Later Nov 2, 2022 34:06


    Voice isn't just what makes you unique, it's what makes you a meaningful creative leader. Discovering and cultivating that voice takes work, but it's also how you become someone worth listening to. In this episode of Real Creative Leadership, Liz Oh, Head of Brand Design at Grammarly, discusses her journey of finding her voice and how it led her to a creative leadership role she wouldn't have achieved without it. Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: GrammarlyRhode Island School of DesignPS New YorkRED Interactive AgencyCompassAdam MorganThe Stoke Group

    How to Add Creativity and Value to B2B Marketing — With Eric Fulwiler

    Play Episode Listen Later Sep 21, 2022 38:21


    Brand differentiation in B2B is the way forward, and it requires a partnership of marketing and creativity to reach success. In the latest episode of Real Creative Leadership, get insights from Co-founder and CEO of Rival Eric Fulwiler about how to build a brand that turns heads.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: RivalVaynerMedia11:FSMeaningful BrandsB2B Marketing InstituteAdam MorganThe Stoke Group

    What Creatives Need To Do Their Best Work — with Luke Sullivan

    Play Episode Listen Later Jul 21, 2022 35:42


    Creatives benefit the most when their leaders show up with transparency and empathy. In this episode of Real Creative Leadership, get ideas about how to be an authentic self from the advertising legend, author, and consultant Luke Sullivan. Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: heywhipple.comThe Martin AgencyFallonThe Savannah College of Art and DesignAdam MorganThe Stoke Group

    art adobe creatives best work adam morgan luke sullivan adweek creative
    How to Measure Creative Ideas

    Play Episode Listen Later Jun 30, 2022 26:11


    Measuring creative ideas matters to the company, the execs, and the whole creative team. Make sure you're getting it right with real-world strategies and advice from Adam Morgan. With the latest episode of Real Creative Leadership as your guide, you can learn how to use the proper metrics, gather the correct data, and empower your creative teams in building the community and loyalty that will next-level your brand.Real Creative Leadership is a video and podcast series that addresses the issues, challenges, and benefits of creative leadership. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to RealCreativeLeadership.com.Mentioned in this show: Adam MorganThe Stoke GroupBrian SolisAdobe SummitRana JunePaul ZakVaynerMediaJay Acunzo

    How to Pivot Your Career Without Starting Over with George Hammer

    Play Episode Listen Later Jun 9, 2022 38:18


    You can make a career pivot make all the difference in your professional trajectory. In the latest episode of Real Creative Leadership, get advice from George Hammer, Global Head of Marketing at Tripadvisor, about what a career looks like when you choose to tell your own story.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: TripadvisorMindshareThe Second CityDigitasAdam MorganThe Stoke Group

    The Expanding Impact of Marketing with Sandra Lopez

    Play Episode Listen Later May 18, 2022 33:39


    Consumer and brand relationships are built on a foundation marketing creates. In this episode of Real Creative Leadership, Sandra Lopez, General Manager of Global Marketing at Microsoft Advertising, shares her secrets for unlocking your full brand potential using marketing as your superpower.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: AdobeMicrosoft AdvertisingAdam MorganThe Stoke Group

    How to Organize and Lead a Creative Team — with Kevin Frank

    Play Episode Listen Later Apr 12, 2022 35:33


    Creative teams need creative leaders. In the latest episode of Real Creative Leadership, learn the tricks of the trade from Kevin Frank, ECD at LinkedIn, and see how your deliberate approaches to organization and relationships make all the difference.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: Ad Age Best Places to WorkInterbrand Top Global BrandsKantar BrandZAdam MorganThe Stoke Group

    Building a Successful Career Mentorship — with Jess Kessler and Ashley Walsh Lopez

    Play Episode Listen Later Mar 24, 2022 26:49


    You get as much as you give to a mentorship, no matter your role. In the latest episode of Real Creative Leadership, get advice from real-life mentor/mentee Jess Kessler of Audible and Ashley Walsh-Lopez of Reprise Digital to make your experience successful and productive from day one.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: AudibleReprise DigitalCreative Marketing WorldContent Marketing InstituteAdweek Executive Mentor ProgramAdam MorganThe Stoke Group

    How to Find and Learn From a Remote Mentor

    Play Episode Listen Later Mar 7, 2022 23:17


    Mentorships move careers forward and make better creatives, but they're about so much more than just sending an email and crossing your fingers for a one-time connection. The right mentor/mentee relationship happens because you've done the work to make it happen. Let Adam Morgan teach you how to build and navigate the whole arc of a mentorship in the latest episode of Real Creative Leadership.Real Creative Leadership is a video and podcast series that addresses the issues, challenges, and benefits of creative leadership. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    The Pros and Cons of In-House vs. Agency — with Jess Kirkman

    Play Episode Listen Later Feb 8, 2022 37:40


    The prescribed career path for creatives has often been to pick one of two routes: work in-house or choose an agency. But not anymore, argues Jess Kirkman. Today, the skills learned from both places are the way to build a foundation for decades-long creative success. In this episode of Real Creative Leadership, Kirkman explains how to get the most from moving from one to the other and why a food brand like Taco Bell can be a great place for creativity.Real Creative Leadership is a video and podcast series that addresses the issues, challenges, and benefits of creative leadership. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: Jess KirkmanTaco Bell DesignThe Stoke Group

    How to Unleash Your Strategic Creativity — with Jim Antonopoulos

    Play Episode Listen Later Dec 15, 2021 36:58


    Creative people, says Jim Antonopoulos, haven't been taught to sit comfortably in an ambiguous problem space. Instead, creatives are trained to focus on execution, often sacrificing strategic thinking in the process. In this episode of Real Creative Leadership, Jim shares his process for unleashing “strategic creativity” — and delivering creative solutions to the most complex challenges. Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    How creative rock stars thrive on creative friction — with Jason Sperling

    Play Episode Listen Later Nov 17, 2021 41:15


    When Reality Labs at Meta's Global Executive Creative Director Jason Sperling attended art school, his professor burned one of his pieces in front of the entire class — literally. But that didn't stop him. Tune in to the newest episode of Real Creative Leadership to learn more about Jason's creative friction, and how he used constraints and criticism to grow into the seasoned leader he is today.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    How to Execute a Single-Minded Message

    Play Episode Listen Later Oct 6, 2021 28:58


    Nothing confuses your audience more than a mixed message. But it's common for brands to try to say too much at once — whether that's on their website, their social channels, or even during a single commercial. In this episode of Real Creative Leadership, host Adam Morgan shares how to simplify your strategic messaging — so your audience will really listen. Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    How to Refresh Your Personal and Professional Brand With Leela Srinivasan

    Play Episode Listen Later Aug 18, 2021 41:33


    Changing a beloved company into one that's a stranger to employees and customers is a daunting challenge. Luckily, there are ways to make the process smoother for all who are affected by the big change. In this episode of Real Creative Leadership, Adam chats with CMO of Momentive (formerly known as SurveyMonkey) Leela Srinivasan about the Momentive rebrand journey — and why it was important to bid their old brand adieu.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    How to Grow Beyond the Creative Department With Alex Amado

    Play Episode Listen Later Jul 28, 2021 41:19


    Alex Amado is the perfect example of the notion that there is more to a creative career than just your chosen craft. In this episode of Real Creative Leadership, Alex chats with Adam Morgan about the ups and downs of his career journey, how he made the leap from a budding creative to a seasoned business executive — and how you can, too.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    Three Things Creative Leaders Should Say — and Mean With Janis Fratamico

    Play Episode Listen Later Jun 30, 2021 38:28


    Leaders aren't perfect communicators. There are three distinct statements Janis Fratamico, Citrix global VP of field marketing, has often heard leaders say insincerely. Adam and Janis unpack these three statements, and why you should only say them if you mean them.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    Managing Relationships Up, Down, and Sideways

    Play Episode Listen Later Jun 16, 2021 23:19


    Building relationships is the third most sought-for skill in potential promotion candidates, according to our recent creative leadership survey. In this episode, Adam Morgan shares five different types of relationships you should actively seek to develop — and six ways to make sure they stick.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    Building a Creative Dream Team That's Positioned for Growth

    Play Episode Listen Later Jun 15, 2021 64:29


    Your business is growing, and so are your customers' expectations. As a creative leader, you need to scale your team, and you want to do it right — in a way that accelerates the business and fosters career growth for your team.   In this episode of Real Creative Leadership, Adam Morgan and Chris Do, founder and CEO of The Futur, come together to discuss this critical topic. Tune in and learn how to design, build, and lead your creative dream team.  Watch this episode to learn about:Smart leadership and growth strategies Intelligent workflows for modern creative teams How to integrate the right creative and collaboration tools Strategic decision making, from hiring to resource allocation

    Building the Right Business Relationships with the Right People: A Q&A with John Johnson

    Play Episode Listen Later Jun 7, 2021 39:10


    Back in 2014, John Johnson never guessed that a friendly chat every quarter would lead to a job as executive creative director at Qualtrics. But here he is six and a half years later, because of the right relationship with the right person. Adam Morgan chats with John about the importance of forming strategic partnerships with people whose perspectives and skill sets complement your own — and how to do it.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    Creating an Environment Where Great Ideas Thrive

    Play Episode Listen Later Apr 13, 2021 26:22


    Decorative pillows and abstract art can only get you so far in fostering great creative work. Building the right environment isn’t about cool office spaces, or even just about inspiring your team. It’s also making your team members feel safe enough to share their inspiration — and empowering them to bring their ideas to life. Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    Creating a Culture Where Ideas Thrive: A Q&A with John Coyne

    Play Episode Listen Later Mar 31, 2021 43:16


    Inspiration won’t show up where it’s not welcome — and sometimes, your company might be discouraging creativity without even realizing it. In this episode of Real Creative Leadership, Adam Morgan chats with John Coyne, award-winning creative leader and global head of branding at Intel, about how to build a culture that not only invites creativity, but makes sure it’s here to stay. Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    Mapping Out Your Creative Career: A Q&A with Joe Esposito

    Play Episode Listen Later Feb 24, 2021 31:12


    It’s easy to know what your next career step is, but it’s not so easy to know how to get there. The best way to plan your creative career is to learn from the paths paved by creative veterans. In this episode of Real Creative Leadership, Adam Morgan chats with Joe Esposito, creative director at IBM — and asks him hard-hitting questions to help you pave your own way to a fulfilling creative career.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    How to Map Out Your Creative Career

    Play Episode Listen Later Feb 2, 2021 26:14


    Gone are the days of traditional, linear career paths. To build a successful and satisfying creative career, you have to chart your own course — and develop a whole set of leadership and business skills that complement your creative craft. In this episode of Real Creative Leadership, host Adam Morgan shares the top 3 leadership skills you’ll need, along with other tips for planning your dream career.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    Adam’s New Framework for Building Your Creative Career

    Play Episode Listen Later Jan 20, 2021 13:08


    To guide you to your next creative career milestone and beyond, Adam Morgan has tailored a new curriculum for Real Creative Leadership Season 2. In this mini-episode, you’ll get a detailed overview of what’s coming up, including where to find an outline of topics Adam will cover this year. Get ready for more intriguing guests and more wisdom from Adam — everything you love about RCL, with some exciting new parts, too.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    Taking the Next Step in Your Creative Career

    Play Episode Listen Later Dec 1, 2020 34:00


    Artist and entrepreneur Chase Jarvis says planning your creative career isn’t about the map — it’s about the compass. In this episode of Real Creative Leadership, Adam Morgan shows how to plan the next direction in your creative career, reminding us that it’s not a linear journey. You might bounce all over the map as a creative, but it doesn’t matter — as long as you know where you’re going.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    The Myths Behind Content Creation

    Play Episode Listen Later Nov 10, 2020 22:02


    Content experts will tell you that consumers will only pay attention to short, fast content. But our customers aren’t goldfish. That’s why anomaly matters more than other factors like length and speed, as Adam Morgan explains in this episode of Real Creative Leadership. Memorable marketing content doesn’t have to be fast — but it should be unique.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    How to Become a Creative Director — Part 2

    Play Episode Listen Later Oct 29, 2020 45:01


    Your journey to become a creative director isn’t easy. But there might be some key practices you’re missing that could make all the difference. In this episode of Real Creative Leadership, learn how to tackle learning strategy, ask the right questions, and have purpose while working toward that promotion.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

    Behind The Scenes with Creative Leaders: How They Got There

    Play Episode Listen Later Oct 28, 2020 63:08


    We’re about to take away the mystery on how creatives build successful leadership careers.We invested some decent dollars into a survey firm that polled hundreds of creative leaders … and we’re ready to reveal the exclusive results into what it takes to craft a career in creativity. In this episode we explore the research along with a panel of top creatives from world-renowned brands — Google, Microsoft, CreativeLive, Adobe — in a real, raw and honest webinar produced by The Stoke Group and hosted by Adobe Executive Creative Director Adam Morgan.We’ll explore answers to:How much does education factor into creatives’ success? What skills are needed to succeed as a creative director? How long does it take to land a creative director position?Can someone from, say, a photography background be a creative executive, or do you need to be from a design or editorial background? Is there an age ceiling to a creative career? How do top performing creatives prevent burnout?How do you stay at the top of your game — and lead others to do the same?And … more.

    Claim Real Creative Leadership

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel