Podcast appearances and mentions of leela srinivasan

In Episode 90 of Trail Society, we sit down with Leela Srinivasan, the CEO of Parity Now, a pioneering platform that aims to close the gender income and opportunity gap in professional sports. Parity, founded in 2020, works with over 1,000 women athletes across 80+ sports, from archery to weightlifting, empowering athletes through impactful brand partnerships. Leela, a runner, mother, and passionate advocate for women's sports, brings her unique perspective to the conversation, exploring how her platform is reshaping the future of women's athletics. Her leadership at Parity is focused on tackling the financial inequities faced by female athletes, with an emphasis on securing meaningful sponsorships and creating long-term opportunities for women in sports. A key highlight of this episode is the release of Parity's groundbreaking research, "Beyond the Game: Exposing The Economic Realities of Professional Women Athletes". The study sheds light on the harsh financial realities faced by many female athletes, with findings such as 50% reporting a negative or zero net income, and 74% working another job to make ends meet. Leela discusses the contrast between the booming investment in women's sports leagues, like the NWSL and WNBA, and the ongoing struggles for athletes themselves. Despite these challenges, the research also highlights the potential for growth in women's sports, with consumers increasingly backing brands that support female athletes. Leela's insights into the disparity between league success and individual athlete earnings offer a sobering look at the financial landscape, while also providing a call to action for brands and fans to invest in women's sports to create lasting change.   Follow Leela on LinkedIn: https://www.linkedin.com/in/leelasrinivasan/ Learn more or partner with Parity Now: https://paritynow.co/ Parity Report: https://20518965.fs1.hubspotusercontent-na1.net/hubfs/20518965/Parity%20Athlete%20Survey%20Report_Dec2024.pdf Sponsors: This episode is brought to you by Freetrail @runfreetrail www.freetrail.com - subscribe and JOIN US IN SLACK & Our Title Sponsor is The Feed!!! Follow the link to get $20 to spend every quarter ($80 every year!): https://thefeed.com/trailsociety + a cool Trail Society water bottle!   Keep sliding into our DMs with your messages, they mean so much to us! @trail.society   Study participants needed for NSAID use in ultra endurance https://app.onlinesurveys.jisc.ac.uk/s/ljmu/nsaid-use-in-ultra-running?fbclid=PAY2xjawGrFxRleHRuA2FlbQIxMQABpvuapRmCwZbGr1EUWHfwFKESpScIckcrKajtfiwy76m7LfUWDQh9r-lFBA_aem_Vvg3cX6CUqqjF0uPWb2JbQ Citations: Díaz‐Lara, Javier, et al. “Delaying Post‐Exercise Carbohydrate Intake Impairs Next‐Day Exercise Capacity but Not Muscle Glycogen or Molecular Responses.” Acta Physiologica, 12 Sept. 2024, https://doi.org/10.1111/apha.14215.  

In episode #121 of

There's an athlete right now that uses, knows and loves your product. So why aren't you partnering with them to promote your brand? The global sports sponsorship market is expected to grow to almost $108 billion by 2030.And there's around $1.3B in projected revenue this year from pro women athlete sponsorships. Feel like you're missing out yet? The message is clear: sponsor a pro woman athlete (or two). In this episode, we're talking about B2B marketing lessons from professional women athlete sponsorships with the help of our special guest, PARITY CEO Leela Srinivasan.Together, we talk about experimenting with new channels, finding your match, and much more.About our guest, Leela SrinivasanLeela Srinivasan took the reins as CEO in May 2023, when Parity had amassed a network of over 800 women athletes and paid out over $2 million in sponsorships. Under her leadership, the company is poised to increase both numbers exponentially – and become a household name – as it enters its next phase in the fight against gender pay disparity in sports.Prior to joining Parity, Leela served as Chief Marketing Officer (CMO) for three-high-growth companies: digital payments provider Checkout.com; Momentive, the maker of SurveyMonkey; and recruiting software company Lever. She developed her initial passion for community, customer centricity and data-driven marketing earlier in her marketing career at LinkedIn and OpenTable. She serves on the board of Upwork and on the board of advisors for the Tuck School of Business at Dartmouth, where she earned her MBA.Leela lives in North Carolina with her husband Joel and three middle-school girls. There are no dull moments.What B2B Companies Can Learn From Pro Women Athlete Sponsorships:Experiment with new channels. Keep a budget to try new things. Whether it's simply posting to a different social channel or sponsoring a pro athlete, the Leela says, ”As a marketer, your livelihood depends on being able to find new channels to replace channels that were once working really well that suddenly stopped working, to find ways to stand out from your competitors. Because what happens is if you're doing one thing, then six months later, everyone else is probably trying to do it too. So you have to keep things fresh. It doesn't mean you have to devote your entire budget to experimentation, of course. You need to certainly put money where you know things are working, but over time that mix is going to change as a marketer. And so I think it's smart. It's actually self preservation in some ways, to keep trying to just find ways to experiment on the edges and tap into something that can really give you a fresh perspective in the market.”Find your match. There's an athlete out there right now who would align strongly with your brand values. Use them as the face of your brand to humanize the name. Leela says, “Find something that really feels right for the brand and allows them to kind of carve out their own space. There are so many directions that you can now run in; New leagues springing up, new sports coming to the fore, new athletes with incredibly interesting stories.Quotes*”When you get those people, those athletes, those influencers talking very naturally about something that they find joy in or that they believe in, it's just another level of awesomeness when it comes to ambassadorship or testimonial.”*”There are so many stories waiting to be told. If you're willing to be creative about the types of athlete that you work with, there are always athletes that can be within budget that can do some incredible storytelling for you.”*”I always had some money in what I called my rainy day fund or my slush fund. That budget was mine to make discretionary investments where I wanted to try things, where maybe the ROI was less proven or the path was a little less trodden but it was worth the opportunity, worth that risk to try something different because, God forbid you just become this terrible vanilla marketer that is doing the same as everybody else. You have to find ways to break through. I mean, that's the fun part of marketing. Why wouldn't you? So I always had some experimentation budget just tucked away for when these types of opportunities came up.”Time Stamps[0:55] Meet Leela Srinivasan, CEO at PARITY[2:03] Leela's Journey to PARITY[5:17] Understanding Pro Women Athlete Sponsorships[9:55] History of Pro Women Athlete Sponsorships[14:27] Current Landscape and Opportunities[24:07] The Gender Disparity in Sports[24:51] The Influence of Women Athletes on Marketing[27:00] Creative Campaigns and Athlete Partnerships[28:16] The Importance of Originality in Marketing[29:56] Investing in Women's Sports[32:38] Engaging with Brands and Athletes[35:37] The Power of Authentic Athlete EndorsementsLinksConnect with Leela on LinkedInLearn more about PARITYAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In episode #79 of

PODCAST: Alice Milligan, Chief Marketing Officer for Morgan Stanley, joins Sports Business Radio for a wide-ranging conversation about her path to success as well as how to build a trustworthy brand. As CMO of Morgan Stanley, Alice oversees the firm's global brand strategy and go-to-market platform, encompassing all marketing campaigns, sponsorship assets and digital properties. She is a key member of the firm's leadership team and is leading a significant marketing transformation to help propel Morgan Stanley into the future as a prosperous “house of brands” following the acquisition of brands like Solium Capital, Eaton Vance and E*TRADE. Prior to her current role, Alice was EVP & Chief Customer Officer for E*TRADE, where she oversaw the firm's brand, marketing, retail products, digital customer experience, and analytics. Previously, Alice was the Chief Digital Client Experience Officer for Citi's U.S. Consumer Bank, where she reimagined the end-to-end strategy, design and delivery of the bank's digital channels. She also garnered more than 25 years of increasingly senior marketing and digital experience at leading brands like American Express, Coach and AT&T. Milligan also shares insight on the best ways to manage time, Morgan Stanley Global Sports & Entertainment's efforts to provide financial literacy to athletes and entertainers, Morgan Stanley's global partnership with the WTA and the Importance of women leadership in sport and financial services industries. Also joining Sports Business Radio for this episode is Leela Srinivasan, CEO of Parity. Minority-founded in 2020, Parity's mission is to close the gender income and opportunity gap in professional sports. Parity achieves this mission by developing high-impact campaigns and collaborations between brands, pro women athletes and their fans. Parity works with over 850 women athletes across more than 70 sports from archery to weightlifting. Learn more about Parity at www.paritynow.co. This week's edition of Sports Business Radio is presented by Morgan Stanley Global Sports & Entertainment - the Exclusive Financial Partner of Sports Business Radio. Morgan Stanley Global Sports & Entertainment is a division of Morgan Stanley Wealth Management dedicated to serving the unique and sophisticated needs of elite and professional athletes, entertainers, executives, creators, and other top talent and professionals in the sports and entertainment industry. The division consists of over 200 Financial Advisors with the Global Sports & Entertainment Director/Associate Director designation, several of whom are former professional and collegiate athletes who once embarked on a similar journey to that of today's talent, leaders, executives and creators. Visit morganstanley.com/gse to learn more. #financialservices #money #financialliteracy #payequity #womeninbusiness #MorganStanley #AliceMilligan #Parity  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosts Michael Barr, Scarlet Fu and Damian Sassower span the sports and entertainment spectrum. Bloomberg News senior reporter Laura Nahmias details her story on New York Mets owner Steve Cohen partnering with Hard Rock International on an $8 billion bid to build casino and entertainment complex next to Citi Field in Queens. Golf legend Annika Sorenstam and the CEO of Parity, Leela Srinivasan, then discuss the first-ever "Parity Week by Gainbridge," a series of three sporting that involve 180 women competing for nearly $13 million. Plus, LA Clippers President of Business Operations Gillian Zucker discusses her decorated career in sports and the dawn of a new era of Clippers basketball as the franchise prepares to move to a new arena next year in Inglewood, California, which will be known as the Intuit Dome. See omnystudio.com/listener for privacy information.

Sure, strong collaboration between Sales and Marketing is critical - but this CPO and CMO contend that the Product to Marketing connection might just be the most critical dynamic within your executive team. Learn how Meron Colbeci (CPO) and Leela Srinivasan (CMO) are driving the right outcomes through close collaboration.   Full video with Q&A: https://youtu.be/gWub2D4XZCQ   Want to join the SaaStr community? We're the

Dave talks to Leela Srinivasan, who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythms, how she structured her team, performance reviews, and more. This conversation will give you a good look at how a top B2B CMO thinks about marketing and managing her team.This episode is brought to you by Demandwell: https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Topics discussed in this episode: Dispelling the Myth that Marketing is Subjective Operating in the Feedback Economy The Onus of Employee Growth Opportunity This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

“We like to think about authentic intelligence, adaptive intelligence, agile intelligence. All the ways that you can leverage that immensely powerful data to shape what's next.” Q: Which Art of the Pivot episode features discussions on the role of AI in Marketing, distrust in polling and a forthcoming parody business musical? A: This one! Leela Srinivasan, the first-ever CMO at Momentive (formerly SurveyMonkey), joined us for a wide-ranging and fascinating interview at this pivotal moment in the organization's history. As Leela and the Momentive team chart a new course towards “agile experience management,” discover how they are leveraging insights gained from 7 billion+ survey respondents to reimagine a trusted brand.

On this episode of The Marketer's Journey, I interview Leela Srinivasan, CMO of Momentive, the company previously known as SurveyMonkey. We discuss the reasoning behind the company's rebrand and how the process unfolded from ideation to execution. Leela shares the wisdom she's gained through roles at Lever, Bravado and Stage 2 Capital, and as a board member at Upwork. She also offers her tips for building relationships, understanding the sales pipeline and collaborating effectively across teams.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:Growth is always tapping talented people on the shoulder. Employers need to stay cognizant of this fact and provide their employees with continuous growth opportunities every step of the way. Otherwise, they may begin to stagnate in their career and as a result, seek other opportunities.Wearing multiple hats throughout your career gives you the opportunity to empathize with others and learn valuable skills. Leela mentioned that having experience on both ends of the sales pipeline enabled her to put herself in the shoes of others and gain a better understanding of the entire process from the perspective of both the customer and the sales executive.A company rebrand involves much more than just a fresh coat of paint. For Momentive, the process of rebranding (or relaunching, if you will) involved telling a new story around the solutions the company offers, and keeping their vision of raising the bar for human experiences by amplifying individual voices at the forefront of it all.Learn more about Momentive here: https://www.momentive.ai/Learn more about Leela here: https://www.linkedin.com/in/leelasrinivasan/

Changing a beloved company into one that's a stranger to employees and customers is a daunting challenge. Luckily, there are ways to make the process smoother for all who are affected by the big change. In this episode of Real Creative Leadership, Adam chats with CMO of Momentive (formerly known as SurveyMonkey) Leela Srinivasan about the Momentive rebrand journey — and why it was important to bid their old brand adieu.Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

The one where Daryl interviews Leela from Momentive.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Daryl Louie: LinkedIn - https://www.linkedin.com/in/daryllouie/Instagram - https://www.instagram.com/antisocialsolutions/Facebook - https://www.facebook.com/antisocialsolutions/LinkedIn - https://www.linkedin.com/company/antisocial-media-solutions/ Follow Leela Srinivasan:LinkedIn - https://www.linkedin.com/in/leelasrinivasan/Twitter - https://twitter.com/leelasrinFollow Momentive AI:LinkedIn - https://www.linkedin.com/company/momentive.ai/Twitter - https://twitter.com/MomentiveAIAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Last month, SurveyMonkey — a company that has been synonymous with market research and survey software — rebranded to Momentive, now defining itself as an agile experience management company focused on helping customers shape what's next.   A rebrand is more than just a fresh coat of paint, new logo and name, and during this week's episode of the B2BMX Podcast, Host Klaudia Tirico sits down with Leela Srinivasan, CMO of Momentive, to get a behind-the-scenes look at the entire process and the role of the CMO during a rebrand.   Specifically, Klaudia and Leela touch on:   How SurveyMonkey transitioned to Momentive during a pandemic and why now;   The impact customer and employee feedback have on a rebrand;   Marketing's role during a rebrand and important things to consider before diving in;   The new role of brand in B2B marketing; and  How to blur the lines between brand and demand.     RELATED LINKS  Learn more about Momentive.ai  Learn more about SurveyMonkey's rebrand to Momentive  Register for the B2B Sales & Marketing Exchange in Boston   

Topics covered in this episode We must continually power the curious, because feedback is essential for growth. Companies who don’t listen to input—both internally with employees and externally with users—are missing out on opportunity for growth (and potentially harming their brand entirely). Surveys are a key tool for attainment of real perspectives. Remaining in sync with your team is a must for seamless collaboration. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

This episode features an interview with Leela Srinivasan, CMO of SurveyMonkey. Leela joined SurveyMonkey in April 2018 to lead all marketing functions including brand strategy, growth marketing, product marketing, and communications. Previously, she served as Chief Marketing Officer at Lever, VP of Marketing at OpenTable, and Director of Marketing at LinkedIn. On this episode, Leela dives deep into the key components of her strategy, including how to truly understand and add value for your prospects, put your customers at the forefront of your marketing, optimize your channels and tactics, build community, and much more.Key TakeawaysKnow your prospect as well as you possibly can, and focus on how you can add value for themNothing can convince your future customers as well as the success stories of your current customers. Identify the customers you have who can best influence your prospects, and find ways to put them in the spotlight.Experiment, optimize, and measure. You have to be experimenting with different channels and approaches all the time. Double down on the things that are working, while still trying to find the next set of channels or tactics that are going to take you to the next level.Key Quotes“We live in such a noisy world, and your prospects are being pinged left and right with messages and offers and opportunities from all of your competitors. So to have the right strategy, you have to understand what you can uniquely bring in terms of value to that prospect conversation.”“Something that has been a mainstay of my demand gen strategy across companies is identifying the customers that you have who will influence your next customers, and then finding ways to put them in the spotlight, because nothing will convince the next set of customers like your current customers and the success that they are seeing with your solutions.”“Experiment, optimize, and measure. I think about demand gen as a portfolio of approaches or tactics, and they're often at different stages of maturation. For the most mature ones, you are scaling and optimizing those, but in the interest of having value to add to your customer and reaching them in different ways, you have to be experimenting with different channels and different approaches at all times. You're constantly doubling down on things that are working while trying to find the next set of channels or tactics that are going to take you to the next level.”“How do you add value to your prospect? What can you share with them that will be of insight to them? have that be the central meat of your campaign, and then figure out how to leverage that across as many viable channels as possible.”“On NPS, I see a lot of companies that are measuring it, but the question is, what do you do with that? And do you understand the why? That's the big gap that I see sometimes is the failure to really understand the root causes of an NPS score and then put an action plan in place and charge after it, because it’s not a vanity metric. We shouldn't be navel gazing, we should be acting on what we learn.” SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Leela joined SurveyMonkey in April 2018 and leads all marketing functions including brand strategy, growth marketing, product marketing, and communications. She also serves on the board of UpWork. Previously, Leela served as Chief Marketing Officer at Lever, and prior to that, she served as VP of marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.

The Episode in 60 Seconds Understand your buyer's problems. You hear us say these words at the end of every episode. Knowing your audience is one of the core tenants of Golden Spiral. How well do you understand who they are, what their heartbeat is, and have insight into the things that are in front of them? Surveys are a tremendous way to get in your buyer's mind. On this episode of Studio CMO, we discuss with Leela Srinivasan: What Survey Monkey's own research is showing us about work during the pandemic How surveys can be HIPAA compliant Using surveys to determine your NPS score How to invite senior-level executives to participate in surveys How to build better surveys Our Guest Leela Srinivasan is the first-ever CMO of SurveyMonkey who led marketing through their IPO. Prior, she was the CMO at Lever and also in charge of marketing for OpenTable. She spent longer than four years at LinkedIn leading marketing for their talent solutions division.  She also serves currently as an advisor to Bravado and a board member for UpWork. Show Notes 50% of employees at agile companies say that they feel extremely or very prepared for economic downturn, and only 10% of those at companies not deemed agile, feel like their companies are well-prepared. — Leela Srinivasan How TripActions and SurveyMonkey worked together before and during the pandemic. How Rhode Island Department of Health used surveys to help their citizens survive during the pandemic. Information about SurveyMonkey's HIPAA compliance. SurveyMonkey's Expert Solutions help Enterprise companies pressure test their new ideas and creative campaigns. Golden Spiral's take on NPS Scores and other surveys. SurveyMonkey's look at NPS Scores. More information about SurveyMonkey's GetFeedback CX tool. Listen to a great interview about Customer Experience (CX): Inviting Senior Level Executives to Participate in Surveys They are more likely to respond to questions if the answers to those questions would help them benchmark their own work. Offer the results to the survey for participants. Offer an opportunity to send a donation to a charity in lieu of gift cards or other incentives. Close to 50% of surveys are taken on mobile devices. This puts quite the onus on you as a survey creator to make sure that your survey is succinct. —Leela Srinivasan Build Better Surveys Make sure your survey is mobile-optimized. Preview how your surveys will look on mobile, tablet, desktop, and different browsers. Consider surveys an extension of your content marketing. Think of surveys as a conversation. Frame your questions in an engaging way so your participants will dive right in. Ask questions with empathy so that they know you know their world. Download the SurveyMonkey Survival Guide here:

Leela Srinivasan @leelasrin is CMO at SurveyMonkey.

Leela Srinivasan powers the curious at SurveyMonkey, as the first Chief Marketing Officer at the survey software titan.

Leela Srinivasan, SurveyMonkey's CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

On this week's episode of the SaaS Revolution Show, we talk with one of the SaaStock19 Keynote speakers, Leela Srinivasan, CMO at SurveyMonkey about how B2B companies can survive and thrive in the feedback economy.Originally from Scotland, Leela has spent her entire professional life in the US, passing through exciting companies such as Lever, OpenTable, Linkedin amongst others. Leela had been a long time SurveyMonkey user before she joined the company as their CMO about a year and a half ago. And she did so for many reasons, one of which being the proper attention the company gives to Diversity and Inclusion. Both the senior executive team as well as the board at SurveyMonkey are gender balanced and diverse.As SurveyMonkey has moved more and more into the B2B realm, they have been confronted with the fact that we live in the era of the feedback economy. In that sense Leela and her team have had to eat more and more in their own restaurant, meaning using SurveyMonkey to gather feedback in a variety of ways and acting on it.Listen on to hear:How did we get to the era of the feedback economyHow SurveyMonkey gathers and acts on feedbackAn example how gathering feedback helped SurveyMonkey land a branding campaignLeela is one of many excellent speakers we will host at SaaStock19 in Dublin this October alongside other fantastic CMOs and VPs of Marketing such as Sydney Sloan CMO at SalesLoft, Alison Murdock CMO at SocialChorus, Kieran Flanagan VP Marketing at HubSpot and others. Grab a ticket now at the best possible price.

On this week's episode of the SaaS Revolution Show, we host Dan Adika, CEO and Co-Founder of WalkMe about how he has raised the whopping $217 million in the past 7 years. Dan follows a somewhat familiar path that has bread many excellent Israeli entrepreneurs. He spent 6 years working for tech unit of the Israeli Defence Forces. He then had a year in HP, before realizing that to truly follow his passion for making things, improving them, all the while solving some thorny problems, he had to build his own company. In 2011 Dan did just that. Together with his co-founders Eyal Cohen and Rephael Sweary they started WalkMe. In February 2012, the three raised their first round of funding that wasn't coming from friends and family. There were no customers at the time but there was a dream, a bold one - allow people to “walk” the digital world, the way they did the physical one. That bold dream would not always be enough to convince funders but for those times, Dan and his co-founders learned the art of metrics, benchmarks and the data that matters, and have gone through six funding rounds, which have all been very different. How have they done it each time? That's the topic of our conversation today. Listen on to hear: What are the key things to understand as a founder if you want to go on the funding path? How they managed to raise their most pivotal Series round C when everyone was saying no to them? The art of showing the right data to investors? Dan Adika will be joining us at SaaStock West Coast on September 11th, where he will be sharing how he has grown WalkMe to 800 employees and $100m+ ARR and the mistakes he has made when it comes to hiring and culture. He will be joined by a roster of spectacular speakers such as Dan Martel, Nathan Latka, Leela Srinivasan, Sarika Garg that will be providing actionable lessons for growth stage saas companies on how to scale. Check out the full list of speakers and what you can expect to learn from them on our blog. We have very few tickets remaining for SaaStock West Coast so be sure to grab yours now.

The role of CMO is a difficult one. It's even more difficult when you're just starting out. So what do you do in your first 90 days to set yourself up for future success? To find out, we sat down with a CMO roundtable of some of the most successful CMOs around. We talked to Leela Srinivasan CMO of SurveyMonkey, Keith Messick CMO of Dialpad and Corinne Sklar CMO of IBM iX. On this episode, each of them brings a unique perspective to the discussion and share their insights on best practices for the first 90 days as CMO, how to not get fired, being memorable in B2B marketing, and much more! Links: Full Notes & Quotes: http://bit.ly/33pTxEH Leela Srinivasan's LinkedIn: http://bit.ly/2YOASPi SurveyMonkey: http://bit.ly/2GV5rfZ Keith Messick's LinkedIn: http://bit.ly/2GTSjYx Dialpad: http://bit.ly/33iFAZ0 Corinne Sklar's LinkedIn: http://bit.ly/2ZSjc6o IBM iX: https://ibm.co/2KnGAmY 5 Key Takeaways: - As the CMO, is it your job to be the glue that brings the business together. Your marketing and business strategy must be aligned. - Have you taken a sales call yet? Can you talk about your product to a potential prospect? Evolve as a marketer by bridging the gap between marketing and sales. - If something is high risk and you have confidence behind it, do it. If something is low risk and you have confidence behind it, delegate it. Draw yourself an axis to see the other quadrants. Keith calls this the "2 by 2." - Giving others on your team a voice to make decisions has a viral effect within organizations. Trust, democracy, and creative freedom to develop. - It's important to constantly be adjusting and learning as you go. Adaptability and growth are what to strive for personally and externally as an organization. Bios: Leela Srinivasan is currently CMO of SurveyMonkey. Previously, she served as CMO at Lever. Prior to that, Leela served as VP of marketing at OpenTable. Additionally, Leela was director of marketing at LinkedIn within the Talent Solutions business, where she co-founded the Talent Connect conference. Keith Messick is the CMO at Dialpad, a digital communications technology company. Previously, he served as the CMO at Lucidworks and also held senior leadership roles at Topsy (acquired by Apple), Get Satisfaction, and SuccessFactors. Corinne Sklar is the CMO of IBM iX, which offers creative solutions for business strategy and experience design to solve complex business challenges. Previously, Corinne served for 13 years as the CMO of Bluewolf, an IBM company. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

On the latest episode of the SaaS Revolution Show we chat with SalesLoft CMO, Sydney Sloan. She shares lessons from her vast experience in customer-focused marketing and the metrics she has learned to swear by and report.  Sydney has always been customer focused. Even back in the 90s when there were no CRM systems and no one spoke about the importance of myopically focusing on the customer. At the time she was doing what would end up a 15 year stint at Adobe - the place Sydney says she grew up in a way. At trade shows she would stand beside her sales colleague and have long conversations with people who visited their booth about their problems and challenges. Towards the end of her time in Adobe, she finally had a more customer experience role, leading the Customer Marketing. From then on, there was no going back. Her career would see her work for companies such as Jive Software and Alfresco. A little over a year ago, she joined Salesloft where she has been building a strong relationship between Marketing and Sales and has influenced how the work of marketing is reported to the board. Listen on to hear: What are the most important metrics in B2B marketing  Which are the ones that Sydney focuses as CMO specifically Why marketing should own the pipeline Sydney Sloan is one of many excellent speakers we will host at SaaStock19 in Dublin this October alongside Claire Hughes Johnson, COO, Stripe, Leela Srinivasan, CMO, Survey Monkey, Kathryn Petralia, Co-Founder and President, Kabbage, and Girish Mathrubootham, CEO, Freshworks. Grab a ticket now at the best possible price.

Customer feedback is more readily available than ever before. So how do brands use that feedback and turn it into actionable insights? To find out, we talked to Leela Srinivasan. Leela is currently CMO of SurveyMonkey. Previously, she served as CMO at Lever. Prior to that, Leela served as VP of marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team. Additionally, Leela was director of marketing at LinkedIn within the Talent Solutions business, where she co-founded the Talent Connect conference.    For full notes and show notes, click here: http://bit.ly/2FAEuh2 Leela's LinkedIn: linkedin.com/leelasrinivasan Leela's Twitter: twitter.com/leelasrin SurveyMonkey: surveymonkey.com     5 Key Takeaways: - Feedback has become a global currency in a transparent world where people share their experiences. - Listening to customers allows businesses to avoid making assumptions about pain points and create products and experiences that resonate better with their audience. - Design thinking is a great mental model that helps ensure that you are identifying the market's true problems, rather than rushing to a solution. - No matter how skilled or talented they are, it is essential for marketing hires to be a fit with your company's culture. - "How do you channel that feedback? How are you going to listen to those audiences so that you can make them feel heard and so that you can adjust your organizational practices and continue to evolve in relentless pursuit of self-improvement?" - Leela Srinivasan   Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This week's guest on the SaaS Revolution Show is Sophia Eng, VP of Growth Marketing at Trade the Fifth and Founder of Women in Growth, a support group for female executives. In August 2017 an article she wrote in response to an internal memo that a Google engineer had written to discredit the ability of women to be in STEM careers, became viral overnight. Quoting outdated facts, the internal memo was leaked to the public and as soon as Sophia read it, she wrote a manifesto to urge women and other minorities to speak up and tell their stories so the facts can be straightened.  On the episode, Sophia shares more about the experience and what has happened since. She talks in detail about the continued importance that people of diverse backgrounds tell their story, how vital it is not too give up on efforts to bring more diversity and inclusion in tech as we are only at the tip of the speer and one characteristic that women and other minorities possess that is essential for innovation. A child of Vietnamese immigrants, Sophia experienced a tremendous amount of pressure to succeed from a young age. She developed a strong sense of dedication, resilience, and grit. Her upbringing helped to foster her growth-hacking mindset from a very young age, which she has applied at every job she has had. She worked harder than any of her peers but the negative part of growing up like this was that Sophia didn't know how to speak up for herself. Consequently, she has learned to do that very well, as you will hear on the podcast. Sophia is one of many excellent speakers we will host at SaaStock West Cost the most actionable conference for growth stage SaaS Founders & Execs, taking place in San Francisco on September 10th and 11th. There she will be joined by speakers such as Sonja Gittens Ottley, Head of Diversity and Inclusion at Asana, Leela Srinivasan, CMO, Survey Monkey, Dan Adika, CEO and Co-founder of WalkMe and many others. Grab a ticket now at the best possible price. Find out more about the initiatives we have in regards to fostering Diversity and Inclusion through the Taking Stock Program. If you have experienced any form of discrimination, which prevents you from attending SaaStock West Coast or any other of our conferences, please apply for our Taking Stock Scholarship. 

On the latest episode of the SaaS Revolution Show, we host Rory O'Driscoll, Partner of Scale Venture Partners and talk about the things he believes SaaS entrepreneurs should be mindful of even as the SaaS industry seems to be thriving. Originally from Ireland, Rory moved to California 28 years ago. For 25 of those, he has been investing in enterprise software with Scale Venture Partners and its predecessor. In that time he has learned a lot of things about the world of venture funding, starting with the fact of just how deceivingly easy all of it seems, yet how difficult it is to make the right decisions about entrepreneurs and their companies and have the conviction to see them through the tough times.   Rory has also learned to count his blessings and remember that a lot of the successful bets he has made have a lot to do with luck. That humbleness is what keeps him cautious even in the best of times for SaaS and in this interview he shares some of his reservations about valuations, market saturation, the increasing competition, making the economics work and others. Listen on to hear: How worrisome is the market saturation in SaaS How other companies are dealing with that issue How to become recession proof Rory O'Driscoll is one of many excellent speakers we will host at SaaStock19 in Dublin this October alongside Claire Hughes Johnson, COO, Stripe, Leela Srinivasan, CMO, Survey Monkey, Kathryn Petralia, COO, Kabbage, and Girish Mathrubootham, CEO, Freshworks. Grab a ticket now at the best possible price.

One of the last sessions at SaaStock18 was a bonus chat that brought a double dose of Canadian accents - April Dunford, the world's foremost expert on positioning sat for a conversation with Mark Organ, CEO and founder of Influitive. Even though they spoke at 4;20 on the day weed was legalised in Toronto, the topic they covered on the day was slightly different - category creation. On this week's episode we are bringing you their entire chat. Category creation had been coming up again and again during the two days of the conference. It's something that Mark, who has started 7 companies in his career, two of which category creators, is all too familiar with. His first one was Eloqua, which he founded 20 years ago and the second is his current company, Influitive, which he started 8 years ago. In their conversation, April and Mark talk about the origin story of each, to what extend Mark realized he was creating categories at the time, how he sold the idea to funders and customers, and many other. Both agree just how difficult category creation is and why you need to be built for the ordeal it would take. Mark and April also touch on the subject of the future of marketing and where the industry as a whole is going. Both Mark and April will be returning to Dublin, for SaaStock19. There, they will be joined by SaaS thought leaders such as Claire Hughes Johnson, COO, Stripe, Leela Srinivasan, CMO, Survey Monkey, Kathryn Petralia, COO, Kabbage, and Girish Mathrubootham, CEO, Freshworks. Grab a ticket now at the best possible price.

On the latest episode of the SaaS Revolution Show, we speak with Alison Murdock, CMO of SocialChorus, a platform for planning, creating, publishing, and measuring employee communications. Alison has spent the last 25 years in Silicon Valley working in a variety of media and SaaS companies. She started her career wanting to be a writer and her very first job was writing for a magazine in Paris. As she transitioned more into marketing, writing remained a fundamental skill for her and to this day, Alison believes that what companies choose to write or speak about matters most. Everywhere she has worked, she has always aimed to find the crux of the issue that companies are trying to nail with content and the story they are trying to tell. When it comes to Social Chorus that is a particularly important thing to focus on as they sell to a plethora of companies, that are often undergoing digital transformation. In this interview Alison shares many nuggets from her experience including: How to stand out in the sea of content How content marketing works in the context of selling to enterprises An example of great use of content marketing that Alison admires Alison Murdock is one of many excellent marketing executives that we will host at SaaStock19 in Dublin this October including Leela Srinivasan, CMO, Survey Monkey, Sydney Sloan, CMO, Salesloft, Dave Gerhardt VP Marketing Drift and Kieran Flanagan, VP Marketing HubSpot. Grab a ticket to see them and many other fabulous marketers who will be in Dublin.

Leela Srinivasan is the CMO of SurveyMonkey. Join her as she takes you through her seven tips for using customer feedback and building rabid fans. Consistently ramping your ARR is a whole lot harder if your customers don’t stick around. In an age where earning customer loyalty and trust is harder than ever, the road to lifetime value is paved with customer feedback. If you take the time to listen, understand and act on what your customers are thinking and feeling, you’ll create an army of advocates and drive topline revenue growth for good measure.   Missed the session? Here’s what Leela talks about: How to create an army of advocates How to drive topline revenue growth Real world examples from businesses that are listening and acting on customer feedback every day. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin SaaStr Leela Srinivasan  

SurveyMonkey is on a mission to help its customers understand their customers. But how does the celebrated survey service understand its customers? This week, Joe Hyland, CMO of ON24, sits down with Leela Srinivasan to discuss marketing, data and getting to know your customer.   It's another edition of CMO Confessions. Let’s chat. Twitter: @leelasrin LinkedIn: Leela Srinivasan Follow ON24 on Twitter: @ON24 Learn more about ON24: https://www.on24.com

Leela Srinivasan is the CMO at SurveyMonkey, a Forbes Top 50 CMO, and previously spent time at Lever, OpenTable, LinkedIn, and Bain. She sat down with DG live at SaaStr Annual 2019 to talk about her career and her seven tips for using customer feedback to build rapid fans and make more money.

Welcome to Scale, a brand new podcast from Inside Intercom. We're going behind the scenes with today's fastest growing companies to find out how they did it. Up first, we sat down with Leela Srinivasan, the CMO at Survey Monkey. Leela has seen hypergrowth first hand at companies like LinkedIn, Lever and now Survey Monkey and she joined the podcast to tell us why hyper-growth shouldn’t blind you to what’s really important - the customer.

Surveys can provide a wealth of data on any sort of topic. But there is an art to crafting the perfect survey, one that invites honest and valuable feedback without steering the respondents, and doesn't damage the responses by overwhelming the survey takers. Leela Srinivasan, CMO of SurveyMonkey, took some time after recording her recent RTU episode to discuss survey creation with Drew. Well-constructed surveys are crucial for informing creative, effective marketing efforts. To learn more about artfully crafting questions, audience selection, getting people to take your survey, making sense of the information, and more, check out this brief, bonus episode!  

“Eating your own dog food” didn’t sound so appetizing, so folks started “drinking their own champagne.” SurveyMonkey didn’t want people thinking they were sipping too much bubbly on the job, so now they “eat at their own restaurant.” Put simply, they lean heavily on their own offering to strengthen their marketing, grow their company and—as they like to say—power the curious! From finding out how much a person uses technology, to determining how a company’s culture is developing, the options are endless on what info you can gather with SurveyMonkey, and the company's  marketing efforts put that to test. Leela Srinivasan, SurveyMonkey’s CMO, chats with Drew on how everything at SurveyMonkey—from campaign development to internal culture—is about creating and supporting a world of curious people. Don’t miss what Leela has to share! Subscribe on Apple Podcasts - Stitcher - or Podsearch What You’ll Learn Power the Curious campaign Prior to going public, SurveyMonkey did a brand refresh with its Power the Curious campaign in 2017. The company defined its mission as Powering the Curious. SurveyMonkey’s products and solutions enable organizations everywhere to measure, benchmark, and act on feedback. If these organizations can listen to this feedback and have a curious attitude towards it, then the feedback can drive growth and innovation. Leela shares that she loves the notion of curiosity for two reasons. One, the notion of curiosity was one that their audience was leaning into. The smartest people display curiosity. Secondly, if you think about the idea more broadly, the value proposition for employees is massive. This campaign not only set SurveyMonkey up to market to the business realm but to employees and potential employees. SurveyMonkey could be the place where the curious come to grow, which is exactly what bright minds are looking for in a workplace. How to build a culture of curiosity internally SurveyMonkey uses its own tools to build a culture of curiosity. Leela shares that SurveyMonkey leverages its own platform to obtain living feedback from its employees. These surveys measure employee engagement and to find places that can be improved to make a company with more inclusion and belonging. All leaders in the company are given scores for their departments, and they are shown how their scores stack up against other departments in the company. All of this information pushes SurveyMonkey to be curious internally. They are given results and scorings that can drive its leaders to be curious and search for solutions on how to how a healthy organization. Big drivers to marketing SurveyMonkey SurveyMonkey partnered with 4 influencers to show that curiosity is self-defined. Serena Williams, Arianna Huffington, Draymond Green, and Jeff Weiner each created concise surveys to engage different audiences. These surveys were advertised on social media, billboards, and more to let the world engage with these influences. Curiosity was at the top of the whole thing. Success was measured by the volume of responses, and there was a lot of engagement. Throughout this campaign with these four influencers, a conversation was generated that said, “you can do this every day of the week by using SurveyMonkey. Find an idea you want to tap into. Bring these ideas to market and explore the things where you are involved in the world.” Be sure to look below in the resources mentioned for the findings from the influencers surveys. Timeline [3:07] Who is Leela Srinivasan [9:07]] Launching the Power the Curious campaign prior to going public [15:42] How to build a culture of curiosity internally [21:00] How to teach curiosity [26:05] Big drivers for marketing at SurveyMonkey [29:50] The Curiosity Conference [32:35] Lessons learned from rolling this campaign out Connect With Leela Srinivasan: Leela’s Bio on SurveyMonkey’s Website Connect with Leela on LinkedIn Follow Leela on Twitter Resources & People Mentioned Tool: SurveyMonkey Audience Tool: SurveyMonkey Genius Tool: Inclusion and Belonging Survey Template SurveyMonkey’s Curiosity Conference Partnership: Serena Williams' SurveyMonkey Results Partnership: Arianna Huffington’s SurveyMonkey Results Partnership: Draymond Green’s SurveyMonkey Results Partnership: Jeff Weiner’s SurveyMonkey Results Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

Lever is part of a new crop of applicant tracking systems that are really turning heads and making the hiring process better for companies.... They are also doing a great job at marketing themselves and I wanted to tap into that with their CMO, Leela Srinivassan. In this podcast we'll chat about: You have a quite a career path...I didn’t realize you used to work at LinkedIn...what was that like and what did you learn there about selling and marketing to HR people? How big a team is Lever right now…? How did you get the job? Why is Lever different? As you pitch Lever today what are the main challenges in selling to HR? Basic price point of the product? What type of companies do you target? Talk about your content marketing efforts and how that helps you create a funnel for sales? Just started a conference? I see a lot of vendors hosting their own now… Advice for HR tech startups...what should they be doing to gain traction/get their first clients?

Today's interview is with Leela Srinivasan. Leela is the chief marketing officer at Lever, a San Francisco-based hiring software company that is transforming the way companies find, engage and recruit top talent. Leela is obsessed with talent acquisition, digital marketing, and the ongoing mashup of the worlds of recruitment and marketing. She developed her obsession with all things talent acquisition during her four and a half years at LinkedIn. She joined as the first product marketer for LinkedIn Talent Solutions (LTS), the company's largest and fastest-growing business. She was the third marketing employee for LTS; when she left, there were over 55 globally. Between LinkedIn and Lever, she has spent 15 great months at OpenTable, the world's leading online restaurant reservation service. Her current company, Lever is a collaborative hiring platform that engages your entire company in the sourcing, vetting, and closing of top-tier talent. When everyone gets involved – interviewers, hiring managers... See acast.com/privacy for privacy and opt-out information.

Leela Srinivasan of restaurant reservation service OpenTable discusses the challenges of running a restaurant (8:10), shares key lessons from Net Promoter feedback (12:20) and talks about the company's mobile payment app (23:21).

Pull up a chair and join in as Shari Bayer gets an inside glimpse at OpenTable on this episode of All in the Industry with guests Leela Srinivasan and Olivia Terenzio on the line from California. OpenTable is a website and mobile app allowing patrons to make reservations, read restaurant reviews, and earn points towards free meals that has been in operation since 1998. Committed to empowering the restaurant experience and helping restaurants grow, OpenTable is growing globally and as Leela and Olivia explain, their platform particularly highlights verified diner reviews and subsidiary apps to further aid the customer as well as the restaurant. Tune in to hear more from this evolving business as well as the infamous speed round, industry news, plus Shari’s solo dining experience. This program was brought to you by EscapeMaker.com. “We like to say our audience is restauranteurs and aspiring restauranteurs, so that could be a chef that wants to open his own restaurant, a GM, anyone passionate about having a restaurant someday.” [8:30] —Olivia Terenzio on All in the Industry “We are laser focused on making our restaurants successful by keeping them full!” [17:30] —Leela Srinivasan on All in the Industry

Leela Srinivasan at Lunch with DriveThruHR at Lunch with DriveThruHR  @bryanwempen @williamtincup & @thehrbuddy DriveThruHR was designed to be a captivating and easy-to-digest lunch discourse that covers topics relevant to HR professionals.  Each 30-minute episode features a guest speaker who shares her or his knowledge and experience in human resources. Our hosts and special guest cover a wealth of topics, including HR Technology, Recruiting, Talent Management, Leadership, Organizational Culture and Strategic HR, every day at 12:00 pm Central Time.  The radio program is hosted by @bryanwempen @williamtincup and @thehrbuddy The #1 HR show, with amazing HR conversations and follow us on the twitters at  @drivethruhr and #dthr. http://www.drivethruhr.com/ http://www.facebook.com/drivethruhr http://www.linkedin.com/company/1651206 http://twitter.com/drivethruhr

Leela Srinivasan is the CMO at SurveyMonkey, a Forbes Top 50 CMO, and previously spent time at Lever, OpenTable, LinkedIn, and Bain. She sat down with DG live at SaaStr Annual 2019 to talk about her career and her seven tips for using customer feedback to build rapid fans and make more money.