Staying Relevant covers all things marketing - with new guests each week, from all types of different companies, across many industries. The show covers topics ranging from B2B and B2C companies, individuals starting up their own ventures, to how each of them can stay relevant within their industries. We discuss strategies they have executed – both successes and learning moments, as well as some new ideas that we will delve into on the show! We will get to know each of our guests on a more personal level as we discuss how they got into their roles, how they create change in their industry, and more. The Staying Relevant Podcast helps you with tips on how to build on your reputation, strategies on delivering effective brand messages, how to generate more leads and sales, and more. Learn more at marketingrelevance.com/stayingrelevant
Located in Rolling Meadows, they provide a variety of accounting and tax services to small to mid-businesses and middle to high end individuals. What differentiates them from other companies is working to customize their services to individuals whether for business or personal. For this reason, they do not quote flat rates upfront. Another factor that sets them apart for instance, all tax preparers and accountants are Enrolled Agents with the Internal Revenue Service. An Enrolled Agent is the only type of federally licensed tax practitioner with unlimited rights to represent people before the IRS.They offer free consultations to any new client, or review of their prior 3 years' worth of taxes. Also, for every referral they get from someone at the end of the tax season, they send out to their clients a nice big package of Omaha Steaks.The best way to reach Maria is by calling, 847-398-7010, or email at maria@claremontmgmt.com
Jason is a licensed Real Estate agent and started in 2017. When starting in the real estate industry, he wanted to help people achieve their goals and be able to anticipate their needs. Jason prides himself in providing exceptional service to his clients. Plus, as he explains to Mitch that using the most updated technology to ensure that he helps his clients showcase their homes to potential homebuyers. Furthermore, Jason is relentless in the pursuit of using innovative marketing strategies to help his clients get the most money for their homes.Jason finds satisfaction collaborating with local businesses and nonprofits in the communities by showcasing all the positive things happening in the communities. This drive and passion, Jason explains to Mitch, is how Off 53 was born. Off 53 tells the stories of the good things happening in and around our communities. Customers can find Jason on Facebook, Instagram, call at 847-892-4921 or visit the website www.thestallardgroup.com.
Marcus explains to Mitch that his target market is mostly new gun owners or considering purchasing a firearm. The main target is people who currently own a gun and want to obtain a concealed carry license.He has found success with a specific type of marketing program via multiple channels. Marcus is part of groups on social media with an interest in firearms along with posting on his page. Putting up flyers at locations for example that sell guns is another way people contact him to take a class. Of course, word of mouth is another marketing tactic that brings in people. To contact Marcus, visit his website at www.firearmmentor.com or emailing him at tacticaldaddy@gmail.com
In 2018, Greg joined Stearns Lending and was drawn to them because they remain current on technology that can best serve customers. Greg explains to Mitch how they have a digital platform that makes taking care of customers a seamless process. Therefore getting their loan questions answered in a short manner takes away some of the stress related to the loan process. The best way to reach Greg is by phone call at (847) 652-3304 or emailing him at ggetz@stearns.com.
Ed explains to Mitch how his target marketing is relatively simple and broad. Local people who need shelter and eventually pass away. Furthermore, he has helped financial planners, home health care, accountants, realtors and people who help consumers manage their personal decisions and assets. When working with his clients, Ed does it via email, texting, phone or video calls and in-person. The contact method is what is the most convenient for his clients. The best way for potential customers to reach Ed are through his website, www.villagelawoffices.com.
Chuck started in the construction business back in 1968 as an apprentice carpenter until 1972 when he became a journeyman carpenter and worked his way through college. During those years until 1989 when he moved out to Boise, Idaho, he was involved in the design and construction of commercial, multi and single family residential projects throughout the United States. In 1999, Chuck became an instructor for the National Association of Home Builders and in 2017 he was honored with becoming a Master Instructor for their education programs. Furthermore, Chuck’s list of accomplishments continued to grow and the list is extensive. One major accolade, he authored the book “Plan of Profit: Business Planning for Builders and Remodelers.”Tune into episode 34 to learn more about Chuck's success in the building industry and helping people focus on what they are doing and how it contributes to their success or helping others achieve their goals.To reach Chuck, email him at chuck@chuckmillerconsulting.com or call at (208) 571-0755.
Urban Commercial prides themselves for always putting the client first. For example; that means looking beyond the short term and listening carefully to the needs of the clients they are serving. The company focuses primarily on office space and some industrial space. Since Shaun has been working for them, he has been doing some office real estate. However, he is branching off to do industrial real estate for them as well.To get in touch with Shaun Burke the two best ways is by email burkesl@aol.com or by cell phone (847) 204-2481.
LivHome is unique in the fact that all of their clients are under the direct supervision of an aging life care manager. This ensures that each client is receiving the care they deserve. LivHome has gained a positive reputation through word of mouth, happy referral sources, network marketing and social media marketing. LivHome can be found via their website: www.LivHome.com or via phone at 847-548-1330. They answer their phones 24/7 as part of their commitment to their clients.
Lift HCM’s target market is small to midsize businesses with 1-2,500 employees. In order to reach this market, Lift HCM utilizes their website, social media, and email campaigns. The company provides services that are similar to other familiar names in the payroll industry such as ADP and Paychex. However, Lift HCM provides their services at 20-30 percent less in cost! Clients working with Lift HCM can expect on site assistance as well as a dedicated customer service representative to answer any questions that the client may have. Any interested listeners should know that Lift HCM is offering free payroll consultation as well as one month of free payroll processing should you choose to become a client.
Travis is the founder, director and lead editor of Visual Filmworks. Travis is well versed in many mediums of art and has a degree in media art. His versatility allows him to work on many different kinds of projects that show his skills in video production, animation, photography and design, to name a few. Travis believes in having real conversations with his clients about their goals. If a client’s answer as to why they need a video is that their web designer told them they need one, Travis will push further to find out the best plan of action as to where to publish the video and how to go about creating it.
Jim has been working with animals his entire life. He began his journey by volunteering at The Grove, a nature center in Glenview. His experiences there led to him studying zoology at Eastern Illinois University and eventually working as a zookeeper for about 10 years. Although he loved his time at the zoo, he had the desire to bring animals to people in the comfort of their own homes or schools. By making this shift, Jim gave himself the opportunity to educate people in a unique and hands-on way.
Isaiah believes it is important for people who are not lawyers to understand that lawyers are not only to be called when there is a problem. In fact, some of the best litigation he’s done has happened before a case was even filed. The impressive collection of experts that the firm employs means that there is reliable expertise regarding almost every business need one may have. Anybody who is interested purchasing or selling commercial real estate—this includes developers and property managers—should know that Isaiah is uniquely qualified to offer various solutions. To present these solutions to new clients and get his name out there, Isaiah talks about utilizing referrals, repeat business, and expanding his network base.
SERI Gloves were designed to be sanitized on the go. They are made with 100% hydrophobic polymer, meaning the gloves do not absorb water. They feel like a second skin for everyday use in public and are intended for light duty tasks. Because of COVID-19, hygienic awareness is at an all time high, and SERI Gloves offer the perfect solution to prevent the spread of germs. Additionally, the company values philanthropy. They plan on donating their first lot of inventory to assist in fighting COVID-19.
Schaumburg has a lot to offer its community. Not only is the Woodfield Mall a staple of the community, but it has more square feet of industrial space than retail or office. The village is also equipped with a hotel, convention center, airport and professional ballpark! Schaumburg understands the importance of having a plethora of retailers and restaurants available to community members, but Kevin’s department truly focuses on recruiting industrial and office users to the community. This allows for a large employment base and for Schaumburg to retain its reputation as a great place to do business. In order to keep the community informed, Kevin’s department sends out information via e-newsletters and social media alike. The Schaumburg Business Association is also an ally in supporting local businesses. Those who are looking for an area to do business in should know that in Schaumburg, municipal staff is incredibly supportive of the business community and actively seeks ways that it can further improve to help business thrive.
The experience of Tokara Solutions team averages to around 20 years of experience per consultant. In order to market the experience of these qualified consults, Tokara Solutions provides new content on their website and social media sites frequently. They also celebrate their customers with semi-annual customer community events and utilize SEO investments as well as Google Adwords. Tokara Solutions is here to work with any CRM customer that is considering Salesforce, Pivotal CRM, or Saratoga CRM. Not only do they specialize in CRMs, but also financial services, real estate services, and utility and energy services. Those who want to get in touch with Tokara Solutions should go to www.tokarasolutions.com or look for them on Twitter or Facebook.
A company like mHealthCoach that so benefits the medical world needs to be well-versed in many fields; chiefly technology, healthcare, and privacy and compliance. mHealthCoach was founded by Aamer Ghaffer with the intent of managing issues within the pharmacy. However, the company has since transitioned into using their technology to help companies manage the COVID-19 crisis by utilizing technology that allows employees to self screen themselves before they enter company buildings. Gathering clients interested in this technology happens in many ways. Some clients are from the existing customer base, some are contacted by phone or email and some are sent to a landing page: ScheduleTest.com. All of these different ways of reaching clients is the first step in creating a more targeted marketing effort based on responses and feedback. ScheduleTest is free for the first month and can be cancelled at any time! Contact Tom at tom@mHealthCoach.com.
Roberti believes that for him, success means ensuring he secured a deal with the most favorable terms and conditions for his client. As long as he does that, his clients are more likely to refer him to other people within their social sphere. Since Landmark Partners is a community and relationship driven firm, Roberti believes in the importance of setting himself up to be the first one who comes to mind when someone is looking for a commercial real estate broker. For Roberti, a successful marketing program means he has secured a lease and obtained an opportunity to get a face-to-face meeting with a client. Roberti can be reached at rroberti@LPcommercial.com or by phone at 847-649-2666.
Josh Gort has been with Cutco for almost 10 years. Within that decade, he has served many different roles but really prides himself on his role as a successful salesman. In 2016, he sold about half a million dollars in product! However, for Gort, it’s not all about the sales. He prides himself on being able to maintain relationships and connections with his customers. Gort has an impressive number of over 2,300 clients who he ensures are getting all of their Cutco needs taken care of. When Gort began selling, he practiced with his family members and friend’s parents and still makes sure he is treating his own customers like friends and family so that every client feels taken care of. Customers can reach Gort via his website: mycutcorep.com/joshgort; via email at jgblades23@gmail.com; or via phone at 847-814-3703.
George appreciates the interesting and challenging aspects of medical billing, but says that the biggest challenge is obtaining customers. What sets Gina Consulting apart from the competition is that they are a consulting company rather than just a billing company. As such, they work to find the best solutions for their clients. The clients that Gina Consulting tries to reach include private practice podiatrists, internal medicine, mental and behavioral health, chiropractors, and dentists. The company has seen success in paid leads, networking groups, referrals, and they are hoping to see results from their 3-6 month long Facebook campaign. Tune for all of this and more in this week’s episode of Staying Relevant!
When it comes to obtaining a real estate maximum, Becky asserts that it’s important to do your homework in making sure you are working with someone who has integrity as well as your best interest in mind. One way to ensure your agent has integrity is to look into their expertise and experience. Those with experience will stay educated on trends, laws and community. Becky is not only experienced, but she is also an expert in her field! Give her a call at (205) 365-5113 to find out what she can do for you.
When considering a financial management company, it is important to ensure your advisors are seasoned CFOs with years of experience. B2B’s partners hold a multitude of credentials including CPA, CMA, JD, MBA, MT, and CFE. They also have over 6,000 years of experience within their firm that is accessible but not billed to clients! Call 484-433-9109 to find out how to add value to your company today!
The two names that are involved with the company represent an appeal to two different markets. Princeton Classic Homes target those who are in their second move-up. These homes target the luxury buyers and present more options to clients in terms of customizing. The Bella Vista models target new buyers with great design at a great price point. Considering all of the different options available Jeanne advises those who are house-hunting to always check a company’s reviews and always create a wish-list! Find out what you are unwilling to compromise on and launch your home search from there. Contact Jeanne at 210-274-4408 to find your dream home today!
Through working with Packaging Hero, Dave has realized that the clients are truly the heroes of the industry since they keep business in high demand. Dave’s clients are often looking to improve the way their product is displayed for their own clients. To find out more about how to improve all of your packaging needs, get in touch with Dave via his website at DaveLoSavio.com!
When someone has been in the business as long as Robert Gerstad, they get to know the ins and outs of real estate and contracting. According to Robert, when it comes to real estate, you get what you pay for. Gerstad prides itself on producing quality work at a reasonable price point. Call Gerstad Builders at 815-385-4495 and speak to either Tom or Tammy, the company’s salespeople to get one step closer to your dream home today! You can also find Gerstad Builders via website at gerstadbuilders.com or on Facebook and Twitter.
Elliss Park Partners mission is buying existing assets, improving them, and then leasing them out. The company encourages potential tenants to walk around their buildings and ask any one of the current tenants to speak on their experiences with the landlords of the property. The co founders pride themselves on being great landlords and helping tenants occupy spaces that best fit their lifestyle needs!
For Katie, furthering her business is all about staying goal-oriented and looking at short term as well as long term goals. Currently, she is looking to put together a seminar for renters and new home buyers. If you’re looking for expert advice in the home buying process, contact Katie for free mortgage counseling at 847-323-4195 or via website at loanofficer.mutualmortgage.com/katierohm
The migration pattern from local Illinoisans making the move to Southeastern Wisconsin has been prevalent for quite some time. Interested clients are able to access SaNewport’s 360 virtual tours as well as schedule live visits to construction sites to get a feel for their future home. When it comes to selecting a company for your building needs, Kim suggests taking the time to put together everything you’re looking for, talking to lenders, and above all, ask to meet the builder! All of these accommodations and more are possible at Newport Builders! Contact Kim at 262-770-2672 or access their wonderful website at Newport-builders.com!
When it comes to your body, it’s important to ensure you are in trusted hands. Josh advises those who are looking for a chiropractor to ensure they will conduct a thorough evaluation, assess the symptoms regularly, and are well-versed on the latest chiropractic literature, since methods and treatments change frequently. Luckily, Josh checks all those boxes. He offers complimentary consultations, so contact him today at 630-510-0080, via email at Jledermandc@gmail.com, or via his website where online scheduling is available at Www.mcandrewschiropracticclinic.com
Those who are looking to renovate their home but are hesitant about the reliability of their remodelers should feel no hesitancies when choosing to employ MAW Chicago. The company is decorated with prevalent awards and has a large customer base who can attest to their professionalism and effectiveness. Remodeling is a difficult process. Select someone who has years of experience like MAW Chicago. View satisfied customer testimonies, photos of renovations and more at MAWChicago.com. Scott can be reached at scott@mawchicago.com or via office phone at 847-359-3591.
Dunsing Inspections is very well-versed in a myriad of different types of inspections, from office suites to large, industrial spaces. The company is able to inspect buildings up to 80,000 square feet. Dunsing Inspections believes that no home is perfect, but the key is finding out if it is perfect for you. They specialize in focusing on the larger functions of the home. Dunsing Inspections is licensed within the state of Illinois and can be reached via website at Dunsing.com or via phone at 847-367-0782. Prospective clients should know that Dunsing Inspections is always available--even nights and weekends, and that anybody who mentions this podcast will receive a $25 discount off their inspection fee.
When it comes to insurance, price is not everything. Those who are looking to go for the cheapest option should be aware that there is likely a reason why the price is so low. Though many coverage plans may look the same, there are often many differences. Andy advises education and questions above all else. Make sure you know exactly what you are signing up for by finding someone you trust who can provide you with clarity. Call the Andrew McCauley Allstate Agency today at 847-260-7570 to get a quote from Andy or someone on his staff. Listeners who mention this podcast and obtain a quote will receive a ten dollar gift card for every quote the receive without even having to buy anything!
While Bradford and Katchen understand the reservations some clients may have with them due to their young ages, they firmly advocate for and protect clients. They pride themselves on their honesty and integrity. They claim that anyone can sell insurance, but not all of those salespeople are creating the best plan of action for their clients. In order to ensure they are always creating the best plan for their clients, they incorporate lots of face-to-face meetings to find out their clients’ goals. While medicare and other benefits kick in for people who are at the age of 65, Bradford and Katchen label their target market as anyone over 55 and firmly believe that people should start planning for retirement before they reach the age of 65.
Excel works a lot with marketing companies who have time and energy invested into learning their client’s specific needs. While those businesses work with marketing companies to obtain name recognition and create a brand, Excel works with the marketing companies to find out what next steps are needed to turn the marketing into a dollar amount. What sets Kalisky’s business apart from others is her background as a marketing specialist. She understands the importance of face-to-face and one-on-one networking. She can be reached on her business page on Facebook or through her company’s website https://excelincorporated.com/. When working with clients, Kalisky’s recipe for success varies. She asks the client what success means to them and clarifies what the target goal is. She asserts that clients need to know their end game and what they are looking to accomplish. Working with Excel Incorporated is a long term investment.
27 Houses Interior Design in Grayslake, IL is the place to go for all of your design needs. The company is well-versed and well-experienced in all facets of design, from color consultation to full remodels. One aspect that has set 27 Houses apart from other interior design companies is their ability to lock clients in simply by staging their homes. Often, when clients hire 27 Houses to stage their homes for a sale, the client will fall so in love with the work that was done that they will go on to hire 27 Houses for interior design of the next home they’ll move into. Michelle Motyka, the owner of the company, says staging is a great segue into the interior design process. Motyka prides herself on upholding collaboration as one of her biggest values while working with clients. She ensures that her clients have an opinion and values her client’s input. Her motto is to “make your taste look amazing.” Those who are looking to professionally design their homes but are afraid of the cost should turn to Motyka as she considers her services “very a la carte.” If her clients simply need guidance, she is happy to provide that. If they need something more, she is happy to provide that as well. While many interior designers charge by the package price, Motyka charges by the hour. She considers her business to be budget friendly and even becomes excited at the thought of designing on a budget so that she may show her clients what is possible. Those who are interested in Motyka’s services can view her work on Instagram @27Houses. She is also offering listeners of this podcast $25 off their first hour with her.
Those who wish to see some of Wancket’s work can find her at www.wancketstudios.com or on Instagram (@audwancket) where she also lets followers in on her life outside of photography in order to maintain the personable relationship that she establishes with her clients. Not only does her outgoing and professional disposition capture loyalty and satisfaction from clients, but her ability to analyze a face and place lighting in the exact position to enhance flattering angles comes so naturally that it is evident in every photo she takes.
Those who choose DeKind Computer Consultants for all of their IT needs can feel confident that they will be taken care of by a trained technician since new technicians shadow veteran technicians for months before going out on their own. This is so that they are able to understand the “DeKind way.” There are standards for how DeKind technicians interact with clients, take care of issues, communicate issues, and build trust. Some of this trust comes from the flexibility and dedication of technicians who are always available to troubleshoot even outside of business hours. According to DeKind, a core value is onsite relationships. DeKind Computer Consultants can be found on their website, www.dekind.com, via email, or on Facebook, though their primary method of communicating is through their website.
Bankers Life began its journey in Chicago, but since then it has expanded to a national organization that helps people all over the United States. To find a Bankers Life branch nearest you, click here. Bankers can also be contacted via phone at 888.992.0774. If you need someone to go that extra mile, Bankers Life is the company for you. Their employees do not only help with policies, but with everyday life. Employees of Bankers are at liberty to complete personal service for clients such as visiting doctors and helping with billing.
Opportunities are not only limited to Chicago since BNI has thousands of chapters worldwide. To find a chapter nearest you, click here. BNI is unique in its commitment to clients. Employees show their dedication by meeting with them once a week and providing invaluable feedback on the progression of their business.
The Barrington franchise is favored by their community due to the community’s dedication to supporting local businesses. Interested clients can reach Minuteman at 847.382.1185.
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