Podcasts about Home care

On this episode of “Raise the Line” we welcome Dr. Sheldon Fields, a trailblazer in the nursing field and the president of the National Black Nurses Association. In a candid conversation, Dr. Fields shares his inspiring journey from the bedside to becoming a prominent figure in nursing, HIV/AIDS prevention and academia and also shares the challenges he faced as a Black man in a predominantly white and female field. "I fell in love with a profession that has not always loved me back," he tells host Kelsey Lafayette. Dr. Fields brings over thirty years of experience as an educator, researcher, clinician, administrator, consultant, health policy specialist, and entrepreneur to his current role at NBNA, and as the inaugural associate dean for equity and inclusion at the College of Nursing at Penn State University, where he also serves as a research professor. Listeners will find Dr. Fields' insights on navigating a career in healthcare particularly valuable, as he stresses the importance of resilience, continuing education, and mentorship. It's a compelling listen for anyone interested in the intersection of health, policy, and social justice.Mentioned in this episode:National Black Nurses Association If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

This week, Diane shares what she learned while attending the 2025 Genworth LTC Symposium "Sustainable Solutions:  The Future of Long Term Care Financing". We all agree on the problem and wonder how long it will take for all parties (public & private) to agree on a solution. The links below provide info on who is supporting the Well-Being Insurance for Seniors to be at Home (WISH) Act. Please reach out to your Congressmen/women and ask then to support this Act as it will help our most vulnerable population while fostering a more vibrant and affordable LTC insurance solution. Schedule with me to start planning WISH Act summary and links to full bill text National Council on Aging  American Geriatric Society American Academy of Physicians American College of Physicians National Alliance for Caregiving  

William Dombi has been too busy working on home care advocacy to relax during his retirement from the National Alliance for Care at Home, he told McKnight's Home Care in a Newsmakers podcast. Besides working for the law firm Arnall Golden Gregory, he is the board of advisers for New Day Healthcare. With the federal administration honing in on fraud, waste and abuse, Medicaid and hospice are in the crosshairs. The field has been in such a predicament before. The Balanced Budget Act of 1997 brought about a new payment model for home health. Then the Affordable Care Act resulted in the rebasing of home health payment rates, which hurt the industry. Hospice could see a similar rebasing of rates. The new generation of hospice also could see the introduction of Medicare Advantage to hospice. And there may be an expansion of palliative care as well. While there are concerns, there are opportunities in home care as well. There needs to be more education to teach home care about getting involved with hospital-at-home programs and other innovative approaches to care, he said.Follow us on social media:X: @McKHomeCareFacebook: McKnight's Home CareLinkedIn: McKnight's Home CareInstagram: mcknights_homecareFollow Arnall Golden Gregory on social media:X: @agglawLinkedIn: Arnall Golden Gregory LLPShow contributors:McKnight's Home Care Editor Liza Berger; William Dombi, senior counsel, Arnall Golden Gregory

All Home Care Matters and our host, Lance A. Slatton were honored to welcome the founders of Activity Connection as our guests.   Today, Activity Connection supports thousands of activity directors and eldercare staff with a comprehensive library of digital tools, including monthly calendars, cognitive fitness resources, multicultural content, sensory stimulation programs and customizable printables. The platform continues to innovate while staying true to the Ewalds' founding mission: to empower caregivers and bring joy, dignity and connection to the lives of older adults.    About Nancy Ewald:   Nancy Ewald holds a Bachelor of Science in medical technology and a Master of Science in allied health education. Her early “activities” involved teaching microbiology and working with test tubes, pipettes and Bunsen burners. However, while taking time off to raise three children and care for two ailing seniors, Nancy discovered her true passion and made a midlife career change. She returned to the workforce as an assistant activity director for a full-service senior community.   Her innovative programming quickly gained recognition, leading her to author six manuals for national providers and eventually serve as a national director overseeing training and program development for 170 communities across all levels of care. Motivated to solve the everyday challenges she had seen firsthand, Nancy left the corporate world and devoted herself to expanding Activity Connection into the robust platform it is today. She now lives in Winter Garden, Florida, where she enjoys spending time in her garden—her personal escape and creative inspiration.    About Doug Ewald:   Doug Ewald, a graduate of Indiana University with a Bachelor of Arts in studio arts and art history, spent nearly a decade in retail business management within the popular media arts industry. A lifelong enthusiast of computers and digital media, Doug recognized early on the internet's potential to transform how information and resources could be accessed and shared. In 1999, he built the first iteration of the Activity Connection website. Since then, Doug has served as CEO, leading the company's growth into a trusted, widely used digital platform that now benefits more than 1.5 million seniors each month. He lives in the Pacific Northwest with his wife and two children.   About Bob Ewald:   Bob Ewald joined Activity Connection part-time in 2003. After retiring a few years later from the corporate world, he stepped into the role of full-time chief financial officer. A graduate of Indiana University with a degree in accounting (Bob, Doug and Nancy are all proud Hoosier alumni), Bob worked as a certified public accountant in the insurance industry for 36 years.    He welcomed the shift from large corporations to small business life, knowing his work was making a direct difference. Bob is an avid history buff and enjoys chasing his grandchildren around the playground.   About Activity Connection:   Activity Connection is a trusted leader in life enrichment programming, serving nearly 20,000 senior living communities. Each month, the platform delivers over 400 original, high-quality resources across nearly 40 categories—including themed activities, crafts, games, trivia, reminiscence programs, Montessori-based engagement, lifelong learning, virtual travel experiences, holiday celebrations, and more. While many programs are designed for broad community engagement, versions of select activities are specially created for those in memory care. These thoughtfully developed resources help promote connection and purpose for residents at varying ability levels.   Many also encourage intergenerational engagement, providing meaningful opportunities for families and volunteers to participate. All content aligns with person-centered care standards and complies with state regulations—empowering activity professionals and caregivers with tools that are not only engaging, but deeply enriching for our aging loved ones.   Connect with Activity Connection: Official Website:  https://activityconnection.com

An employment boost is on the way for Clare. Leading homecare provider Dovida has announced it will be creating 30 new positions in this county. Previously known as 'Home Instead' Dovida has been operating in Clare for over 20 years and provides services to more than 8,000 people nationwide. General Manager Brian O'Sullivan says it will allow them to expand their offering here.

Send us a textThe most challenging moment in home care isn't finding clients—it's when you're sitting across from a hesitant senior who firmly believes they "don't need help." This candid discussion among veteran home care professionals reveals the psychology behind resistance and provides actionable strategies for turning objections into agreements.When you walk into a senior's home for an assessment, you're likely to encounter pushback. Industry experts share that approximately 85% of seniors initially resist home care, regardless of how evident the need may be to their families or healthcare providers. The resistance isn't stubbornness—it's rooted in fear, pride, and a generation's deeply held values about independence.This masterclass breaks down the most common objections with remarkable clarity: "I don't need help," "I'm not ready yet," "I don't want strangers in my house," "It's too expensive," "My family should take care of me," and "I've had bad experiences before." For each objection, the conversation offers tested language, thoughtful reframes, and psychological insights that transform the dialogue from confrontational to collaborative.Particularly powerful is the discussion around family caregiving. When seniors insist their children should care for them, the experts suggest explaining how professional caregivers actually enhance family relationships by allowing daughters and sons to be family again—not exhausted caregivers. As one specialist notes, "When your daughter visits, she can just be your daughter instead of someone rushing through tasks."The financial conversation is equally nuanced, with the profound reminder that many seniors have "saved for a rainy day" their entire lives—and sometimes, you need to gently point out that "it's raining now." This perspective shift helps seniors understand that using resources for quality care is precisely what their savings were intended for.Ready to transform your assessment approach? Listen for practical communication techniques that build trust, validate concerns, and guide seniors toward accepting the help they need while maintaining their dignity and control.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Government is talking about cutting Medicare and Medicaid funding while costs of care are increasing. Dementia used to be considered a mental defect, and people were hidden from the rest of society and not talked about publicly Today, we know tis is a disease that needs to be managed. We also know that younger people are developing memory concerns. The plus is that we're not afraid to talk about it anymore. The negative is that we're delaying the needed planning until it's too late to design meaningful planning strategies. Here are links to the resources I discuss in this episode. Alzheimer's Disease International shares different forms of dementia  Mayo Clinic dementia info National Institutes of Health McKnight's Senior Living on budget cuts View current and projected costs of care where you live  Learn what your state's Medicaid system let's you keep Schedule a free consultation with me  

Financial care for aging parents: tough decisions unveiled…   On this episode of Through The Pines, we'll discus some of the biggest financial challenges facing aging parents including:   Home Care vs. Care Facility When to add adult kids names to accounts Reviewing your estate plan When do you start thinking about taking the keys away? Senior Fraud Joint meetings with professionals   Welcome to a Financial Planning Podcast with a down to earth vibe Sasquatch listens while combing out his lovely locks,  this is Through the Pines.   Our Advisors for this episode, we welcome back Rex Baxter and Brandyn Smith from planwithbaxter.com   2023, 2024 & 2025 Forbes Best in State Wealth Management Teams For Utah -  Advisor Hub Fastest Growing Advisors to Watch under 1 Billion - Receivers of the Ameriprise Client Experience Award -    Financial Advisors: Baxter, Smith & Associates Contact: rex.m.baxter@ampf.com Website: https://www.ameripriseadvisors.com/team/baxter-nelsen-associates   __________________________________________________________________________   This podcast was produced by The Banyan Collective and recorded in our camp trailer studio located inside the Monarch Building inside the 9 Rails Arts District on Historic 25th Street in Ogden, Utah.   Find value in this podcast, consider supporting us here: https://www.buymeacoffee.com/banyanmedia   WATCH & SUBSCRIBE to us on YouTube @throughthepines LIKE our Facebook Page: https://www.facebook.com/pinespodcast Follow our Instagram: https://www.instagram.com/pines_podcast/   Through the Pines  -  Reminding you to use Yesterday's Dollars to Finance Tomorrow's Dreams.   ****   This episode includes financial advice from professionals. Visit the financial planners in this podcast at www.planwithbaxter.com The Banyan Collective & Host, R. Brandon Long are not the financial professionals - podcast pro's, maybe - money men, not so much.   Through the Pines Podcast Copyright, The Banyan Collective - 2025

Financial care for aging parents: tough decisions unveiled…   On this episode of Through The Pines, we'll discus some of the biggest financial challenges facing aging parents including:   Home Care vs. Care Facility When to add adult kids names to accounts Reviewing your estate plan When do you start thinking about taking the keys away? Senior Fraud Joint meetings with professionals   Welcome to a Financial Planning Podcast with a down to earth vibe Sasquatch listens while combing out his lovely locks,  this is Through the Pines.   Our Advisors for this episode, we welcome back Rex Baxter and Brandyn Smith from planwithbaxter.com   2023, 2024 & 2025 Forbes Best in State Wealth Management Teams For Utah -  Advisor Hub Fastest Growing Advisors to Watch under 1 Billion - Receivers of the Ameriprise Client Experience Award -    Financial Advisors: Baxter, Smith & Associates Contact: rex.m.baxter@ampf.com Website: https://www.ameripriseadvisors.com/team/baxter-nelsen-associates   __________________________________________________________________________   This podcast was produced by The Banyan Collective and recorded in our camp trailer studio located inside the Monarch Building inside the 9 Rails Arts District on Historic 25th Street in Ogden, Utah.   Find value in this podcast, consider supporting us here: https://www.buymeacoffee.com/banyanmedia   WATCH & SUBSCRIBE to us on YouTube @throughthepines LIKE our Facebook Page: https://www.facebook.com/pinespodcast Follow our Instagram: https://www.instagram.com/pines_podcast/   Through the Pines  -  Reminding you to use Yesterday's Dollars to Finance Tomorrow's Dreams.   ****   This episode includes financial advice from professionals. Visit the financial planners in this podcast at www.planwithbaxter.com The Banyan Collective & Host, R. Brandon Long are not the financial professionals - podcast pro's, maybe - money men, not so much.   Through the Pines Podcast Copyright, The Banyan Collective - 2025

Elizabeth Mokwena is the first guest who is in charge of the marketing function of a FMCG/CPG business that is the scale of a major multinational like Unliver to be featured on The CMO Corner. Elizabeth Mokwena is the Executive Marketing Director at Unilever for the Home Care division in Southern Africa. She is also the Chairperson for the IAB Bookmark awards - the foremost leading digital marketing awards. She described her work as ‘giving global brands an African passport, while giving African brands global exposure' and has a passion for nurturing the next generation of African brand builders.‘I believe in the power of creativity to change the world,' said Mokwena. ‘Digital innovation compounds the possibilities of doing this faster, more cost-effectively and with scale. I think 2025 is a redemptive year for our industry and I am honoured to assist the IAB South Africa and the Bookmarks in identifying and celebrating digital work that has had a measurable impact. I am confident we will raise the bar for South Africa's digital work. Excellence is the standard.' said Mokwena.

Max Performance Group, Inc. can help your home care agency to reach more clients, thanks to its cutting-edge content marketing solution - AmpiCare! Find out more at: https://ampicare.com/ Max Performance Group, Inc. City: Poughquag Address: 636 New York 216 Website: https://maxperformancegroup.com

We're honored to continue our global tour of medical education today with Professor Katarzyna Taran, MD, PhD, a pioneering interdisciplinary researcher of tumor cell biology, an award winning educator noted for her focus on student engagement, and -- in a first for a Raise the Line guest -- a shooting sports certified coach and referee. As Professor Taran explains to host Michael Carrese, these seemingly disparate professional activities require the same underlying attributes: patience, the ability to overcome barriers, openness and adaptation. She believes those last qualities are especially important for today's medical students to acquire given the accelerated pace of change in healthcare. “They need to be equipped with the ability for critical thinking, to analyze and synthesize, and to search for unconventional solutions.” Professor Taran tries to impart these skills, in addition to the medical and scientific knowledge students must know, through a high level of engagement. “Teaching is relational, so try to be familiar with students' concerns. Talk to them, listen to them and you will become someone they trust.” In this wide-ranging and engaging conversation, Professor Taran also discusses her work as the head of the Laboratory of Isotopic Fractionation in Pathological Processes in Chair of Oncology, the use of neurodidactics in teaching, and the connection between the science of pathology and the future of humans in space. Mentioned in this episode:Medical University of Lodz If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

The Caregiver's Journal is hosted by Lance A. Slatton with Cindy (PT) & Christina (ST) Hardin-Weiss.   The Caregiver's Journal is the show where we are sharing the caregiving experiences, stories, and wisdom of family caregivers.   Chapter 12 - "From Caregiver to Podcaster & Beyond":   About Elizabeth Miller:   Elizabeth Miller is a family caregiver, caregiver advocate, speaker, author, podcast host, Certified Caregiving Consultant, and Certified Senior Advisor. Her personal experiences caring for aging parents with chronic and terminal illnesses and for a sibling with developmental disabilities inspired her to create Happy Healthy Caregiver, LLC, in 2015.   She is an empty nester living in Marietta, GA with her husband and two dogs.

Join Julio Brionis as he dives into the essentials of communication in homecare marketing and business development. Learn effective strategies and tips. Like and share! Comment Below your thoughts.00:00 Introduction01:17 About the Speaker02:30 Business Development03:36 Key Elements06:19 Pain Points08:07 Desire to Fix10:08 Resources15:25 Decision Makers18:28 Importance of Trust22:03 Next Steps27:45 Clear Steps30:27 60 Day Trial31:31 Conclusion

Ready to transform your homecare agency? In this episode, we dive deep into five proven strategies that will help you identify and attract your ideal clients — the ones who align with your mission and fuel your agency's growth. Julio Briones breaks down how to leverage your agency's purpose, analyze your current client base, craft a detailed ideal client persona, align your services with the right payment sources, and build referral partnerships that consistently send you high-quality leads. If you're serious about growing your agency while delivering exceptional care, you won't want to miss these game-changing tips!Timestamps:00:00 – Introduction03:09 – Secret #1: Start with Your Mission04:30 – Secret #2: Analyze Your Current Clients06:35 – Secret #3: Craft an Ideal Client Persona10:30 – Secret #4: Align Payment Sources with Services11:41 – Secret #5: Build Strong Referral PartnershipsWant even more strategies to grow your homecare business?Visit and connect with us at https://www.thebrionesgroup.com 

Join us for a special Ask the Home Care Expert live Q&A session with Julio Briones, CADDCT, CSP, CDP — a nationally recognized consultant and strategist in the home care and senior care industry. In this interactive episode, Julio answers real questions from listeners, offering expert advice on agency growth, operations, compliance, and strategic planning. Whether you're just starting out or looking to scale your business, this conversation is packed with actionable insights you won't want to miss. Want to learn more about how The Briones Group can help you build, grow, or optimize your senior care business?Visit https://www.thebrionesgroup.com today!

In today's episode, we're sharing exciting updates from The Briones Group and answering real questions from homecare agency owners looking to grow and strengthen their businesses. Whether you're just starting out or scaling your agency, these insights are designed to help you navigate your next steps with confidence. If you find today's conversation helpful, be sure to subscribe, leave us a review, and let us know what topics you'd like us to cover next! To learn more about how The Briones Group can support your growth journey, visit www.thebrionesgroup.com.

Are you a home care business owner looking to expand and thrive in today's competitive market? Join us as we delve into proven strategies for business growth in the home care industry. Our seasoned home care industry consultant shares valuable tips, best practices, and real-life examples to help you take your business to the next level. Whether you're considering expanding into new markets or seeking ways to attract more clients, this video has you covered. Watch now and get ready to achieve sustainable growth for your home care business!02:41 Question 1: "What are the key strategies for expanding a home care business into new geographic markets, and how can we ensure a smooth transition while maintaining service quality?"14:52 Question 2: "In a competitive home care market, how can businesses differentiate themselves and attract new clients? Are there specific marketing tactics or innovative service offerings that can help drive growth?"

Send us a textReady to transform your home care marketing strategy? Dive into the world of video content that's changing how agencies connect with clients and families.The digital landscape has shifted dramatically, with 85% of internet users watching video monthly and 72% preferring video over text when learning about services. Yet most home care competitors are missing this golden opportunity, relying on text-heavy websites and traditional marketing approaches that fail to create emotional connections. This creates a perfect opening for agencies willing to embrace video marketing.Valerie Van Booven, registered nurse and co-owner of Approved Senior Network, breaks down why video marketing isn't just a trend—it's essential for home care agencies looking to build trust and stand out. She addresses the common fears that keep owners from getting started: camera shyness, disliking your own voice, and concerns about equipment or editing skills. The reassuring message? You don't need to be perfect, just present. Authenticity trumps polish every time.Discover the most effective video formats for home care: welcome videos that introduce your mission, staff spotlights that humanize your team, client testimonials that build credibility, and educational explainers that showcase your expertise. All of these can be created using just your smartphone and simple, affordable tools. The presentation includes practical equipment recommendations, editing app suggestions, and tips for making videos that engage without requiring Hollywood production values.The real-world results speak volumes—agencies implementing consistent video content are seeing dramatic increases in engagement, website traffic, and ultimately, client conversions. Through case studies and analytics, Valerie demonstrates how even small investments in video content and strategic boosting can yield impressive returns.Ready to get started? Follow the 30-day action plan: choose three video types and write simple scripts, set aside one morning to record them all, edit with user-friendly tools, then share strategically across platforms. Remember, one authentic video that connects with potential clients is infinitely more valuable than no video at all.Connect with us to receive our comprehensive video checklist and posting calendar to jumpstart your video marketing journey. Your competitors are still relying on walls of text—while you could be building meaningful connections through the power of video.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Gene Hackman's death offers a vivid example of the choices older adults and their family caregivers need to consider such as where to live and how to develop a network of support, Andrea Cohen, board chair of the Caregiver Action Network and founder of HouseWorks, said. Home care can play a role in these conversations, Anne Tumlinson, founder and CEO of ATI Advisory and founder of the family caregiver group Daughterhood, said. Home care must treat family caregivers as one of their key stakeholders, along with the client and employee, Cohen said. When she started HouseWorks, a personal care company, family caregivers were invisible. No longer. Family caregiver training is much better than it used to be. Public policy also has shifted so that, through the new GUIDE Model, Medicare now recognizes the important role that family caregivers of loved ones with dementia face, Tumlinson said. Going forward, home care companies need to be strategic and provide a range of services, such as home modifications, for their clients. Tumlinson agreed. The most successful home-based care models are interdisciplinary and scalable, she said. And they must be data-driven, Cohen added. Providing for family caregivers is essential. Taking care of them helps to solve problems for the hospital and healthcare plan and other parts of the healthcare system.Follow us on social media:X: @McKHomeCareFacebook: McKnight's Home CareLinkedIn: McKnight's Home CareInstagram: mcknights_homecareFollow Caregiver Action Network on social media:Facebook: Caregiver Action NetworkLinkedIn: Caregiver Action NetworkInstagram:@caregiveractionFollow ATI Advisory on social media:LinkedIn: ATI AdvisoryFollow Daughterhood on social media:Facebook: DaughterhoodInstagram: Daughterhood

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group (North Fulton Business Radio, Episode 863) In this episode of North Fulton Business Radio, host John Ray speaks with Stephen Deason from OPA Health Group. They discuss OPA’s journey in medical staffing and home care services, covering their expansion across 15 states and their […] The post Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group appeared first on Business RadioX ®.

Good Shepherd Home Care and Hospice hosts their 19th annual Promenade on Points fundraiser this Thursday, allowing participants to visit nine downtown Manhattan businesses for food and beverage tastings while supporting end-of-life care for those regardless of ability to pay.• Two and a half hour event features nine participating businesses offering food and drink samples• New check-in location at Union Hall, where guests receive a tasting glass, plate, and event map• Participating locations include J&Z Imaging, Manhatchet, The Boutique, G Thomas Jewelers, Gaia, Fragrant Blends, S&W Gallery, Brown Shoe Fit, and Wildflower Trading Co• Funds raised support Good Shepherd's mission as the only local nonprofit hospice provider• Event designed to remove financial stress from end-of-life care, allowing families to focus on the final moments• Special Vet to Vet program provides veteran volunteers and pinning ceremonies for veteran clients• Grows Green Match Day, happening the day before Promenade, offers another opportunity to supportTickets are available now by calling 785-537-0688 or can be purchased at the door on the night of the event. Visit www.goodshepherdhh.org for more information.GMCFCFAs

“ ​ I had a manager who taught me the notion of survey leadership — to be someone who genuinely wants to help — not only solve a problem, but someone who wants you to grow.”Bob is the Media Innovation lead for Media Lab, the internal media team for Google marketing — responsible for ideating new media innovations, developing and scaling them across all of Google marketing.  Prior to Google, Bob was an early veteran of digital marketing. He spent 3 years at Kellogg's as Director of Digital and Social strategy for North America, leading the digital marketing and social media practice. Bob got his career start at P&G, in roles responsible for the global digital strategy across the Home Care, Feminine Care and Oral Care. Bob studied at the University of Cincinnati, and lives in San Francisco with his wife, who he also happened to meet at P&G. Beyond stories and perspectives from some of the earliest days of digital marketing and making sense of AI's impact on our future, you'll enjoy this candid conversation on how servant leadership has become a core pillar of Bob's approach to management and work.This episode is hosted by P&G Alum Sudha Ranganathan, who's spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she's honed her passion for customer-centric marketing and talent development.

Amrit Dhaliwal is an innovative entrepreneur leading Walfinch, a premium home care franchise in the UK.   Amrit's entrepreneurial spirit began at a young age, when he was 8, and he started trading Ryan Giggs posters in the playground. After university, he worked in various businesses, including cafes and delis, winning business awards by his early twenties.   Walfinch now has a turnover of £18 million, with 36 locations and 32 franchisees. Amrit's leadership helped the company secure recognition on the UK's Fast Growth Index and in the Home Care Insight Power List.   Amrit stresses the importance of being selective with franchisees. He takes a hands-on approach to understanding each potential franchisee's alignment with the company's values.   Amrit highlights the importance of having a mentor or coach. This advisor helps keep him accountable, offers advice, and warns him of challenges before they arise.   He emphasizes that leadership, problem-solving, resource allocation, and talent acquisition are essential traits of a CEO, referencing Jim Collins' concept from "Good to Great," which involves getting the right people on the bus.   Website: Walfinch Franchising  LinkedIn: Amrit Dhaliwal  YouTube: Amrit the Walking CEO  Instagram: Amrit_Walfinch   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

We like to think of Osmosis from Elsevier as a global community of millions of learners, connected by a desire to serve humanity and an inclination to use a diverse mix of educational resources to help them become excellent healthcare practitioners. On today's episode of Raise the Line, we're going to learn how Osmosis has created an opportunity for hundreds of those students from sixty countries to actually solidify those connections through the Osmosis Health Leadership Initiative (OHLI). Our guide to this effort is Osmosis Community Specialist Alfred Collins, who brings a keen interest in developing tech solutions to power the future of human communication to his work with OHLI.“Technology collapses barriers to communication and to understanding the nuances behind culture, behind global perspectives,” he tells host Lindsey Smith. One example he cites is how OHLI members learn about variations in the way different cultures approach collaboration, an important insight to gain as they head into team-based healthcare environments. OHLI members convene regularly over video sessions to hear from leaders in healthcare and learn about hosting successful on-campus events, among other enriching content.  They also have an opportunity to provide feedback on improving the Osmosis learning platform, and this year they're participating in a “hackathon” aimed at improving the future of healthcare. Tune in to find out more about what the OHLI program offers, how to apply, and how Alfred thinks virtual reality and AI technologies will impact the future of community building. Mentioned in this episode:Osmosis Health Leadership Initiative If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

This week is about tax deductions and tax savings with LTC insurance.  Individuals and business owners often overlook the tax advantages that a long term care insurance plan offers.   Listen and learn who can use what kind of tax planning when funding their LTC plan. Disclosure: I am not an accountant or tax advisor.  I'm simply sharing what tax saving strategiesa are available.  Consult your CPA or tax advisor for specifics to your situation. Note: I mention non-forfeiture benefits on traditional LTC plans.  This rider lets a policyholder cancel their plan any time after three years AND RETAIN BENEFITS EQUAL TO PREMIUMS ALREADY PAID.  I left this last part out in the recording. Estimate LTC insurance rates for 6 year plans with 3% inflation growth See what Medicad let's us keep in different states currently View median costs of care in various settings where you live Schedule a phone or Zoom meeting 

Joe welcomes Amy Friesen, senior living expert. They highlight the challenges and solutions for aging individuals and their families. They examine various aspects of elder care, including planning for home modifications, navigating retirement homes, and understanding long-term care options. They emphasize the importance of planning, open family communication, and understanding the real costs involved in care options. Amy also provides insights into caregiver burnout and the importance of balancing life commitments with caregiving responsibilities. Read Ep # 137 Show Notes Here.

Meet Mr. Long Island himself — Adam Flattau — the Franchise Business Review Rock Star of the Year, and a powerhouse Senior Care Authority franchisee who's turned compassion into a half-million-dollar  business.

April 16, 2025 - We get an update on the transition of the Consumer Directed Personal Assistance Program from Katelyn Cordero, a health care reporter with Politico New York.

Walfinch is a thriving homecare franchise which blends entrepreneurial ambition with family-focused care.Who better to care for families than a family business? Amrit Dhaliwal and Kam Gill are siblings on a mission to bring their award-winning care to more, and help those that they support to thrive.Entrepreneurialism and family care is deeply rooted in the family, so join us to discover Amrit and Kam's story on It Runs In The Family!This episode covers:How parents' entrepreneurial spirit and work ethic can pass down the generationsLearning to become co-workers rather than siblings in the workplaceWalfinch's heart-warming mission to provide quality homecare services The value of ongoing education, personal development, and staying adaptable in businessCultural family values seeping into businessAmrit Dhaliwal: https://www.linkedin.com/in/amrit-dhaliwal-a436445b/Kam Gill: https://www.linkedin.com/in/kam-gill-58b732194/Liz Willingham: https://www.instagram.com/lizzielean/https://www.linkedin.com/in/liz-willingham-09273a3/Leila Willingham: https://www.instagram.com/leilawillingham/https://www.linkedin.com/in/leila-willingham-821530a1/

Send us a textThree dedicated home-based care professionals share their journeys into caregiving and the profound moments that shape their work every day. Their personal stories reveal how compassion, creativity, and human connection transform lives on both sides of the caregiving relationship.• Finding purpose through personal experience – caregivers inspired by caring for their own family members• Supporting clients and families during end-of-life care with dignity and compassion• Creative problem-solving to meet emotional needs, not just physical ones• The critical importance of family connection in client wellbeing• Finding humor and joy in caregiving relationships• Strategies for avoiding burnout, including peer support and maintaining a positive mindset• Walking in with a smile regardless of personal challenges• The profound impact of simply being present during difficult momentsEpisode resources:Podcast: How good leadership improves employee retention and client outcomes with Peter SvennebyBlog: Reimagining care: Why digital transformation starts with peopleBlog: Embracing AI technology to recruit and retain caregiversBlog: Tackling the caregiver shortage – 5 effective strategies for retentionBlog: 4 ways to retain caregivers in home-based careBlog: 4 tips to improve caregiver experience through scheduling and route optimizationBlog: The future of home-based care – Predictions for 2025 and beyondWebinar: Critical Strategies for Caregiver Retention – The First 90 DaysVideo: How Elara Caring prioritizes caregiver experience with AlayaCareVideo: Employee experience as the cornerstone of competitive advantageIf you liked this episode and want to learn more about all things home-based care, you can explore all our episodes at alayacare.com/homehealth360.

Send us a textBuilding an effective home care marketing and sales team requires more than just hiring the right people—it demands creating systems that scale as your agency grows. Whether you're a solo owner-operator handling all aspects of marketing or managing multiple marketers across a larger organization, the foundations remain the same.The cornerstone of successful home care marketing lies in three key elements: a compelling differentiator, deep understanding of referral sources, and unwavering consistency. Your differentiator answers the crucial question skilled nursing facility staff often ask: "Why should I work with you when I already have relationships with dozens of other agencies?" Without a clear, meaningful response, you'll struggle to gain traction in competitive markets.Qualifying your referral sources emerges as a critical strategy for maximizing limited marketing time. Using Medicare.gov to identify facilities with higher percentages of Medicare patients (versus Medicaid) helps focus your efforts on locations most likely to generate private pay clients. This strategic approach ensures you're not spinning your wheels with referral sources unlikely to produce results.The conversation around scalable sales processes reveals how effective marketing systems must function across team sizes. As one participant noted: "If it's not in the CRM, it didn't happen." This philosophy underscores the importance of documentation, tracking, and analysis in building sustainable marketing operations. Proper tracking helps identify which marketing activities generate the best outcomes and which relationships need attention before referrals drop off.Perhaps most compelling is the insight into how referral sources—particularly skilled nursing facilities—evaluate home care agencies. They need partners who can not only provide quality care but also successfully convert referrals into signed clients, ensuring safe discharges and preventing readmissions. When you consistently demonstrate this ability, referral sources keep sending business your way.Ready to transform your home care marketing efforts? Join our comprehensive 12-week sales training program and discover proven strategies for building referral relationships that generate consistent private pay clients.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

This week, I'm hearing that people want to plan for potential LTC needs, but they are afraid to do that today because of our uncertain economy and stock market fluctuations. It's more important than ever to own our own plan today.  Federal programs are being gutted, and Medicare and Medicaid are the two biggest expenses on the federal budget.  Medicaid is not going to do more in the future. People who thought thay had enough savings to self fund care are seeing today that that should not be a lone solution.  Those who are drawing from retirement accounts today to pay for care will have no opportunity for a rebound. That money is GONE! There aren't enough professional caregivers today to keep up with demand. We need to be our own advocates and plan for future care needs.  We're going to get through this, and many of us will continue to live a long life.  When we live a long life, we get old.  And when we get old, we need help living. It's much easier to get help when we plan ahead. Schedule with me today  

The Caregiver's Journal hosted by Lance A. Slatton with Cindy (PT) & Christina (ST) Hardin-Weiss.   The Caregiver's Journal is the show where we are sharing the caregiving experiences, stories, and wisdom of family caregivers.   Chapter 11 - "Joy in Caregiving":   About Alex Garza:   Alex is a devoted caregiver and digital marketer, balancing her professional life with the profound journey of caring for her husband after his hemorrhagic stroke in 2017. With over 25 years of marriage, she draws on her love and faith to navigate the challenges of caregiving, working from home to provide support and stability.   Through her her instagram channel, she hopes to inspire fellow caregivers, offering hope, encouragement, and practical insights for those facing their own difficult times, showing that resilience and compassion can light even the darkest paths.

Every day in dentistry, new science emerges that requires dental professionals to revisit their recommendations for patients. While chlorhexidine was a widely used antimicrobial agent for many years, it may not be the gold standard moving forward. In this bonus episode of The Double Your Production Podcast, Wendy Briggs is sharing her best recommendations for home care products for at-risk patients.

California is facing a $6.2 billion budget gap thanks to an ambitious expansion of Medicaid, which in California we call Medi-cal. The shortfall comes a year after California decided to provide free health care to all low-income adults in the California regardless of their legal immigration status. Undocumented adults aged adults aged 26 to 49, were allowed to apply for Medi-Cal starting Jan. 1, 2024. The cost turned out to be far more than the state projected and the expansion is having a  ripple effect in Mendocino County. KZYX News interviewed Natasha Adams, senior program manager of In Home Supportive Services. Adams said there's not enough social workers to process everyone who is seeking in home care. 

In this episode, join host Darleen Mahoney as she engages with Mario Irizarry, Clinical Director of Palmetto in Home RN, to explore the multifaceted challenges of aging in place and caregiver burnout. Mario shares his expertise on innovative home care solutions, emphasizing the importance of supporting individuals who wish to age comfortably in their own homes.We delve into the financial implications of retirement and assisted living, with Mario highlighting the average annual cost of assisted living facilities in the US. He also shares personal experiences of caregiver burnout, illustrating the often unnoticed pressures faced by caregivers. Tune in to learn about the advanced technology used in home care, including HIPAA-compliant systems that provide medication reminders and monitor vital signs. Mario also offers valuable resources for caregivers, such as reaching out to the local Office of Aging for support. Don't miss this insightful discussion on enhancing the quality of life for aging individuals and their caregivers.  www.palmettoinhomern.com.SeniorLivingGuide.com Podcast sponsored by TransMedCare Long Distance Medical Transportation & GoGo GrandparentThe background music is written, performed, and produced exclusively by purple-planet.com.https://www.purple-planet.com/

The Care Advocates is brought to you by the All Home Care Matters Media team and focuses on providing family caregivers and their loved ones with support, resources, and discussion on the issues facing them in the matrix of long-term care.   The topic of this episode is "Raising Awareness"   About Lance A. Slatton - The Senior Care Influencer:   Lance A. Slatton is an author, writer, host, producer, healthcare professional for over 20 years, and renownedly known as "The Senior Care Influencer". Lance A. Slatton is the host of the Award-Winning podcast & YouTube show All Home Care Matters. He is also a senior case manager at Enriched Life Home Care Services in Livonia, MI.   Lance was named as "50 under 50" for 2023 and received the distinction as the Top Influencer for Healthcare and Advocacy for 2024. Lance is also a columnist for multiple healthcare and news websites and and is the author of the award winning book "The All Home Care Matters Official Family Caregivers' Guide".   About Sharon's Son, George:   Dr. George Ackerman (Sharon's son) is from Brooklyn, N.Y. Now residing in Florida, he works in the fields of law, police, and education. George lost his mother, Sharon Riff Ackerman on 1/1/2020 due to Parkinson's Disease. George wanted to honor his mother and continue to help in the Parkinson's awareness cause and did not know how to bring change. George started TogetherForSharon® as a family for the purpose of keeping his mother, Sharon Riff Ackerman's, memory alive and to share the message of Parkinson's Awareness and hope for a cure.   Today, https://www.togetherforsharon.com reaches thousands of individuals across the country for PD Awareness. George currently interviews individuals throughout the Parkinson's community including various foundations, caregivers, and Parkinson's warriors to help share their stories and causes.    Connect with Lance A. Slatton: Official Website:  https://www.lanceaslatton.com   Official Website for All Home Care Matters: https://www.allhomecarematters.com   Connect with Sharon's Son, George: Official Website:  https://www.togetherforsharon.com

David Game remembers the days when the use of digital technology in education publishing amounted to putting a dictionary on a compact disc. Now, as the senior vice president of Product Management, Global Medical Education at Elsevier, he oversees a suite of learning materials that use artificial intelligence, virtual reality and 3-D modeling. “We've expanded into immersive technology with Apple Vision Pro that enables you to be inside the human body, to see and explore the human heart from the inside out and it is absolutely stunning,” says Game, whose long career in publishing includes experience in North America, the United Kingdom, Europe, China and India. As Game has witnessed first-hand, advancements in ed tech, including distance learning, have provided students with an array of options and modalities to choose from that accommodate different learning styles and life circumstances, and that puts a premium on being able to meet students where they are. “We want to make sure that students find learning from our materials engaging, efficient, and aligned with how they live their lives and do their work.” Join host Lindsey Smith for this fascinating episode of Raise the Line to learn how Elsevier is leveraging the innovations offered by Osmosis, Complete Anatomy and ClinicalKey Student to enrich the learning of medical students on their journey to becoming excellent clinicians.Mentioned in this Episode:Complete AnatomyClinicalKey StudentOsmosis If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

Send us a textEver wonder what truly separates successful home care marketers from those who struggle to generate referrals? This candid roundtable discussion brings together three powerhouse veterans with over 60 years of combined experience who've helped grow agencies from startup to multi-million dollar operations.Annette, Dawn, and Lisa reveal the psychology behind building trust with referral sources and why the strongest relationships can withstand occasional hiccups. They explain why being "pleasantly persistent" trumps aggressive sales tactics, and how taking those dreaded Friday afternoon discharges that other agencies avoid can put you on a social worker's speed dial.You'll discover why qualifying referral sources and organizing your routes by zip code dramatically increases efficiency, and why your agency needs a genuine differentiator beyond the usual "our caregivers really care" messaging. The panel shares honest insights about what personality traits make someone successful in this role, why internal teamwork is critical to marketing success, and how even experienced marketers can struggle with asking for referrals.For agency owners, this conversation offers a blueprint for identifying and nurturing marketing talent. For community liaisons, it provides practical strategies to increase referrals immediately. And for anyone considering a career in home care marketing, it paints an authentic picture of the challenges and rewards of this uniquely demanding role.The panel concludes by sharing information about Approved Senior Network's 12-week sales training program, which provides structure, accountability, and peer learning to transform marketing efforts. Ready to take your home care sales to the next level? These experts reveal exactly how to do it.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

We and our financial advisors are preparing to need money to last 30 plus years in retirement, yet we don't trust LTC insurance companies to help protect us during that time. If we think we're going to live that long, do we really believe we will remain as strong, healthy and active as we are today?  Look at our parents and grandparents. Humans slow down as we age.  Dementia is showing up in our 60s.  People are having strokes in their 50s due to stress. We need to be prepared. LTC insurance is strictly regulated by the NAIC (National Association of Insurance Commissioners) to make sure that rules are followed for marketing and claims.  Learn how our state departments of insurance protect us The America Association for LTC insurance was created in 1988 to educate consumers and support insurance/financial professionals.  You can learn a lot from them The report from Faegre Drinker on NAIC Model regulation can be found Estimate LTC premiums View current and projected costs of care where you live Schedule a meeting with me and Prepare for Tomorrow 

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Send us a textWhat happens when a doctor of physical therapy who swore he'd never work with older adults discovers his true calling in senior care? Matt Hansen, Executive Director of the Home Care and Hospice Association of Utah, takes us on his remarkable journey from pediatric specialist to passionate advocate for quality home-based care.Matt reveals how his perspective dramatically shifted when he recognized the profound similarities between life's bookends—young children and seniors often share the clearest understanding of what truly matters in life. Through candid storytelling, he challenges some of our most deeply held assumptions about caring for aging loved ones, particularly the belief that families should handle everything themselves.The conversation tackles head-on the uncomfortable reality that well-intentioned family caregiving often fundamentally changes relationships. When adult children become caregivers, they frequently stop being daughters or sons in the same way. Professional support can preserve these precious family dynamics while ensuring comprehensive care.Perhaps most provocatively, Matt questions the inheritance mindset that prevents seniors from utilizing their life savings for quality care. "The money my parents saved is there to take care of them," he emphasizes. "The greatest inheritance they've given me isn't financial—it's values, work ethic, and love."Looking toward the future, Matt shares his optimism about emerging technologies that promise to transform home care. From non-wearable sensors that monitor vital signs through mattresses to AI systems that streamline documentation, these innovations may help address the serious staffing and reimbursement challenges facing the industry.For anyone considering home care for a loved one—or as a career path—this episode offers invaluable perspective. As Matt beautifully states, entering someone's home to provide care isn't just a job; it's stepping onto "sacred ground" where you might be their only advocate for maintaining independence and dignity.• Moving from pediatrics to geriatrics after initially being reluctant to work with older adults• The misconception that families can handle senior care alone without professional support• How family relationships change when relatives become caregivers instead of maintaining their primary roles• Challenging the mindset that saved money should be preserved as inheritance rather than used for quality care• The funding challenges facing home care with Medicare Advantage plans paying significantly less than traditional Medicare• Technology innovations making aging in place safer, including non-invasive monitoring systems and AI-assisted documentation• Utah's surprising statistic of over 450,000 family caregivers, many who don't identify as caregivers• The sacred responsibility of working in someone's home and serving as their advocateSupport the show

All Home Care Matters and our host, Lance A. Slatton were honored to welcome the team behind GoInstaCare.com as guests to the show.   About Amit Shrivastava, Founder & CEO of GoInstaCare:   Amit was born and brought up in India alongside his 5 other siblings. Although not from an affluent background, his parents ensured that he and his siblings got a good education. While growing up, one of the greatest things he learnt from his parents was caring for others. 30 years later, Amit still remembers how his mom, unable to hire professional care due to financial constraint, had to do all the heavy lifting while caring for his aged grandmother in her last years. This experience fueled in him a passion to develop a system that would lessen the hardship on families going through similar situation - unable to afford much needed professional care for their loved ones.   So, drawing from his wealth of knowledge and experience in engineering and business strategy, Amit set up GoInstaCare Inc to leverage modern tech and bring AFFORDABLE and INSTANT care to families, by connecting them directly with professional care providers around the United States. With GoInstaCare, Amit is finally fulfilling his lifelong dream of revolutionizing the care giving marketplace by providing excellent yet affordable care to clients, peace of mind to family members and a healthy growth environment for care providers.   About Christina Keys, Business Development Executive at GoInstaCare:   Christina Keys went from career woman to caregiver when her mother had a life changing stroke in 2013. She cared for her for 10 years. Turning a mess into a message ,She is now a National Speaker , Advocate, the Founder and CEO of Keys For Caregiving and the New Business Development Executive for GoInstaCare where she is Connecting businesses, and Caregivers to collectively transform the Care Space.   About GoInstaCare:   GoInstaCare is a tech-based, caregiving App that connects families looking for care with BACKGROUND CHECKED care providers, Instantly. The App is completely free to use. Go InstaCare App allows families to search for caregivers based on budget, skills, personality type, experience and many other criterion. The best part is that the matched caregivers are available to talk to families right away. Moreover, families can even do a video call with caregivers they like.   The system also works on feedback from families so good caregivers keep showing up on top of the search results. By leveraging modern tech to connect care seekers directly with well-trained care providers across the country, GoInstaCare makes it possible for care seekers to receive the best quality care they need, anywhere, anytime and all of this at a very affordable rate.

The latest episode of the Disrupt podcast is now available! For this episode of Disrupt, we caught up with Jonah Francis, president of Pansy Homecare. During the conversation, Francis talks about running a family-owned business, the company's focus on Dementia care and the potential cuts to the Medicaid program. Listen to this episode of Disrupt to learn: – How Pansy Homecare has tailored its services to senior living with Dementia. – What the company is prioritizing in terms of payer mix. – How the company has entered the behavioral health space. – And more! Subscribe to Disrupt to be notified when new episodes are released. Listen today!

Send us a textLinkedIn has undergone a remarkable transformation, evolving from a static resume repository into a dynamic platform where home care professionals can build personal brands, forge meaningful connections, and generate qualified leads. As Valerie Van Booven explains, "LinkedIn today is like that high school nerd who hit the gym, got a stylist, and now runs a startup." This evolution presents incredible opportunities for home care agency owners and marketers who understand how to leverage the platform effectively.The most powerful strategy on LinkedIn today is storytelling over selling. Rather than posting generic service descriptions, successful agencies share client success stories, behind-the-scenes glimpses of agency operations, and practical wisdom from years in the trenches. Video content performs exceptionally well, even when shot simply on a smartphone. As Valerie emphasizes, "You don't need fancy gear, you just need that phone in your hand."Building both your personal profile and company page is essential, but your personal brand should take priority. "People want to do business with your face, not your logo," Valerie notes. Your profile should clearly state what you do, who you help, and which organization you represent—going beyond just listing your title as "owner" or "community liaison."The platform offers powerful search capabilities for connecting strategically with referral partners. You can locate healthcare professionals at specific facilities, engage with their content before reaching out, and gradually build relationships that lead to referrals. Consistency is key—posting 2-3 times weekly within your niche of senior care, commenting on others' professional milestones, and sharing valuable insights positions you as a trusted expert.Ready to transform your LinkedIn presence? Start by enhancing your profile, creating a content calendar that includes stories and video, and connecting strategically with referral sources in your area. The leads and relationships you build might surprise you!Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

This week, Teepa caught up with April Kohnen, the owner and Director of Griswold Home Care of North San Diego to see what were some of the challenges they encountered on their way to achieving their Aware-level Organization Designation. What does an award like this demonstrate and why do we want to see more organizations to also achieve it? Stay tuned to find out!To learn more about Griswold, visit: www.griswold.com.To learn more about Positive Approach to Care, visit: www.teepasnow.com.

The Care Advocates is brought to you by the All Home Care Matters Media team and focuses on providing family caregivers and their loved ones with support, resources, and discussion on the issues facing them in the matrix of long-term care. The Care Advocates are honored to welcome, Sherrell D. Mims as guest to the show.   About Sherrell D. Mims:   Evangelist Sherrell D. Mims known as the "Queen of Empowering Caregivers" is a bestselling author and contributor of several books that have captivated readers worldwide. Also known for her brand Ms. Sherrell Speaks, the speaker has shared her story as a teacher, caregiver, and entrepreneur. Her book entitled "I Will Wait Until Morning: A Caregiver's Memoir on Assisting a Loved One with Cancer", captured millions of readers as Sherrell went deeper into her personal journey and experiences. Sherrell's latest Amazon #1 Bestsellers; "A Caregiver's Expression: Mother's Day Anthology, Volume 1 and For the Love of Caregiving" sweeps the nation with a Heart-Centered anthologies geared towards caregivers.   Additionally, Sherrell is a Registered Nurse of two decades and counting; the visionary of Global Caregivers Network LLC and Chief Executive Officer of Global Caregiver Speakers. Sherrell's Motto: "We Love Our Global Caregivers and Speakers."   About Lance A. Slatton - The Senior Care Influencer:   Lance A. Slatton is an author, writer, host, producer, healthcare professional for over 20 years, and renownedly known as "The Senior Care Influencer".   Lance A. Slatton is the host of the Award-Winning podcast & YouTube show All Home Care Matters. He is also a senior case manager at Enriched Life Home Care Services in Livonia, MI.   Lance was named as "50 under 50" for 2023 and received the distinction as the Top Influencer for Healthcare and Advocacy for 2024. Lance is also a columnist for multiple healthcare and news websites and and is the author of the award winning book "The All Home Care Matters Official Family Caregivers' Guide".   About Sharon's Son, George:   Dr. George Ackerman (Sharon's son) is from Brooklyn, N.Y. Now residing in Florida, he works in the fields of law, police, and education.   George lost his mother, Sharon Riff Ackerman on 1/1/2020 due to Parkinson's Disease. George wanted to honor his mother and continue to help in the Parkinson's awareness cause and did not know how to bring change.   George started TogetherForSharon® as a family for the purpose of keeping his mother, Sharon Riff Ackerman's, memory alive and to share the message of Parkinson's Awareness and hope for a cure.