Stop Scrolling, Start Scaling Podcast

Staying stuck in the trenches is slowing your growth. In this episode, Emma shares a truth she's seen over and over in 10+ years of working with founder-led brands: you become a better founder when you have a marketing team. Emma breaks down the identity shift that happens when founders stop being the do-it-all person and start stepping fully into leadership. She's lived this transition firsthand and supported countless clients through it. From managing every detail of their social media to replying to every DM, many founders are too involved in the day-to-day. That level of control doesn't lead to scale, it leads to burnout and bottlenecks. Hear Emma offer a simple but game-changing perspective: when you step back from execution, you create space for your most important role – the visionary.  Listen in as Emma explains: The challenges and big payoffs of shedding the “do-it-all” founder identity Why letting go of tasks like social media execution will create the space to lead and innovate How to find the kinds of strategic support that will kickstart your growth And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

This month's social media updates are a must-know, especially if you're serious about growth. From Instagram's long-awaited grid reordering feature to LinkedIn's bold video ad rollout, July 2025 is packed with strategic shifts you can't afford to miss. In this episode, Emma breaks down five of the biggest marketing changes across platforms, sharing her expert take on what's worth your attention and how to adapt your content and ad strategies accordingly. Plus, she dives into the underrated opportunity of Reddit, why creators are flocking to the Edits app, and how these updates signal bigger trends in social-first marketing. Get the inside scoop on what's changing and how to turn these updates into growth. Listen in as Emma explains: How Instagram's grid reordering can elevate your visual brand identity What LinkedIn's “first impression” video ads mean for B2B marketers Why Reddit is the next big platform for early-adopter brands And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia   

ROI isn't just about money in the bank. It's about the brand you're building. In this episode, Emma encourages you to rethink the traditional definition of return on investment in digital marketing. She reveals how ROI can show up in unexpected but deeply valuable ways – especially when it comes to thought leadership, brand awareness, and community building. Emma shares a powerful story about one of her clients: a nonprofit that doesn't sell a product, yet has seen explosive social media growth and influence through consistent, value-driven content. With staggering stats and real-world impact, this episode invites you to expand your mindset around what results really look like, and how to spot them before the sales even begin. Listen in as Emma explains: Why ROI isn't always monetary – brand authority and audience growth matter, too How you can generate returns on social before you launch or sell anything Using success metrics like reach and engagement to reveal deeper ROI And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

If you don't know where your sales are coming from, your marketing isn't working as well as it could be. In this episode, Emma breaks down why tracking ROI isn't just a “nice to have,” it's a non-negotiable for making smart, profitable marketing decisions. Whether you're investing in paid ads, content creation, or organic strategy, you need to know exactly what's driving conversions and where your money is multiplying. Emma shares the must-track metrics that help you optimize results, plus a story that underscores the danger of outdated marketing tactics. (Hint: if your strategy still includes radio ads and magazine spreads, you'll want to hear this.) If you've ever felt like you're pouring time, money, and energy into marketing without seeing clear results, this episode will help you take back control—with data, not guesswork. Listen in as Emma explains: Why certain forms of marketing can't deliver real ROI data The tools and questions that reveal exactly where sales are coming from How to identify your “foot in the door” offer for faster conversions And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

You've put so much into your content. Don't let your first two seconds be an afterthought. In this episode, Emma breaks down the underestimated power of a strong hook in video content. With audience attention spans shrinking and social feeds moving faster than ever, those first few seconds can determine whether your message lands, or gets lost in the scroll. Emma explains what makes a hook effective, why it's not about gimmicks, and how to use visual and auditory cues to increase engagement without compromising authenticity. You'll walk away with four practical hook formats you can test immediately, plus a new way to think about your content openers: not as throwaways, but as your most valuable real estate. Listen in as Emma explains: The power of the first two seconds in social media videos What a good hook actually does Four creative hook formats that will work for you again and again And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

What if the biggest risk to your business… is you? In this powerful episode, Emma talks with Rachel Pereyra, founder of Mastermind Business Services and expert fractional COO, about what it really means to lead like a CEO. Rachel shares how she helps founders shift from reactive operators to strategic leaders by first protecting the business from burnout and chaos—often caused by the founder themselves. From uncovering how your own mindset may be sabotaging growth to building operations that support freedom (not control), this conversation goes far beyond systems and into the heart of sustainable business. If you've ever found yourself stuck in the weeds, overbooked, or unsure how to scale without breaking everything, this episode offers real, actionable guidance and a serious mindset reset. Listen in as Emma explains: How to protect your business from your own burnout and blind spots The mindset shift from “doing it all” to leading a high-performing team How to expand capacity without over-hiring or over-working your team And much, much more!   Connect with Rachel:  Website LinkedIn Instagram Book a one-off strategy session for a quick hit of strategy and advice: https://calendly.com/mastermindbusinessservices/consulting-ama    Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia   

It's a wild feeling when your content starts doing the selling for you—and not everyone is ready for it. In this episode, Emma explores the mindset shift required when your social media marketing begins to deliver results without your constant involvement. It's an exciting milestone, but it can also trigger fear and discomfort for founders used to being hands-on in every step of the sales process. Emma shares real-life examples of clients who struggled with this transition and what it really feels like behind the scenes to scale your business with ease. Are you ready to hand off the heavy lifting to your content? This episode is your gut check. Listen in as Emma explains: How social media marketing can deliver leads and sales without founder involvement Why letting go of control is a necessary mindset shift for true growth The reason not every founder is ready to scale, even if they think they are And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

The most successful Q4s start with smart strategy in Q3—and that means starting now. In this episode, Emma dives deep into the specific marketing moves product-based businesses must make in Q3 to hit major revenue goals by the end of the year. Whether you're a DTC brand, a wholesale product business, or part of a product-focused marketing team, this episode is your blueprint for getting ahead, before your competitors do. From holiday campaign planning to email list segmentation, Emma shares tactical strategies that align with real buyer behavior this time of year. She also explains why the cozy fall aesthetic begins way earlier than you'd think, and how to use that to your advantage. If you want your Q4 sales to soar, this is the episode to get you there. Listen in as Emma explains: Why Q3 is the true start of holiday campaign season How to ride the “cozy content” trend starting in August The critical back-to-school microseason you shouldn't ignore And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

What if those social media numbers you've been obsessing over don't matter at all? In this episode, Emma reveals the two metrics that actually drive results in your business, and spoiler: it's not followers, likes, or views. These backend metrics are often overlooked because they're not flashy, but they're crucial if you want to understand what's working and where your marketing funnel might be leaking. Emma breaks down the importance of reach (the true top-of-funnel metric) and website taps (your warmest leads) and explains how tracking these numbers gives you actionable insight into your customer journey. Whether you need to overhaul your content or fix a broken link in your funnel, this is how to decode your analytics and finally start seeing real results. Listen in as Emma explains: Why reach is the ultimate indicator of top-of-funnel health What to fix if your numbers are growing but conversions aren't  How to troubleshoot stagnant metrics with bold content changes and audience research And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

This month's marketing updates show one thing loud and clear: adapting your content style is no longer optional. In this episode, Emma breaks down the most important shifts happening across platforms, including Instagram's powerful new Reels editing tools, a surprising TikTok feature that could revolutionize live content, and fresh insights straight from Instagram on how to boost reach by rethinking your content strategy. Plus, we're looking at how U.S. tariffs may quietly drive up your ad costs later this year, and what you can do now to get ahead of it. Whether you're running paid campaigns, refining your organic strategy, or just trying to keep up with algorithm changes, we've got a well-rounded briefing on what's new and what actually matters.  Listen in as Emma explains: Why Instagram's new Edits app could give your Reels a competitive edge The small content shift that boosted reach by 30% in internal Instagram tests What TikTok's new live DMs mean for real-time lead generation And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

Here's what most people don't realize about “in the moment” content: it takes a lot of planning. In this episode, Emma unpacks the unrealistic expectation that your content needs to be created in real time to be effective, and why trying to post immediately is often the fastest way to stall your momentum. She offers a behind-the-scenes look at what it actually takes to pull off real-time content at events, and why even your favorite creators aren't doing what you think they are. You'll learn how to build a content system that frees up your time, protects your energy, and still makes your audience feel deeply connected to you and your brand. If you're ready to learn how to make your content feel authentic without tying yourself to your phone 24/7, this is your roadmap. Listen in as Emma explains: A mindset shift for creating high-impact content without the stress How to prep for events so your content captures the full story What “B-roll” content is and why it's your new best friend And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Summer may feel slow, but Q3 is secretly one of the most strategic seasons in business. Service providers who tap into its rhythms can gain a serious edge for the biggest sales period of the year: Q4. In this episode, Emma breaks down the most important marketing shifts to make during July, August, and September. From buyer psychology and content scheduling to influencer planning and belief-shifting messaging, Q3 holds untapped potential for brand building and conversion prep. If you've ever wondered how to stay visible and sell smarter while your audience is on vacation mode, this episode is your roadmap. Whether you're doing your own marketing or managing a team, these insights will help you stay one step ahead and set the stage for a profitable Q4. Listen in as Emma explains: Why Q3 buyer psychology centers on convenience, memory-making, and time-saving Why influencer and collab campaigns for Q4 must start now How to build brand awareness when social engagement dips in summer And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Here's the truth: no one is buying your offer just because of what's included. In this episode, Emma unpacks why belief-based content—not feature-stuffed sales pages—is what actually moves your audience from scrolling to sold. Using sharp, real-world examples (hello, Peloton!) and behind-the-scenes insights from digital businesses, she reveals how to shift your messaging from what you do to what your audience needs to believe is possible. You'll learn how to future-cast, reframe limiting assumptions, and position your offer as the catalyst for transformation. If your content is packed with deliverables but low on conversions, this belief-first approach might just be the missing link in your sales cycle. Listen in as Emma explains: How to reposition your offer as the solution to who your audience wants to become Why future-casting content helps your audience see themselves inside the transformation The three types of belief-based content that spark connection and speed up conversions And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

If you're showing up on social media every day but still not seeing the leads roll in, your problem might not be the content—it might be the platform. In this episode, Emma shares a smart, strategic approach to choosing the right platforms based on how your audience behaves, not just where you've always posted. You'll learn why demographic data isn't enough, how to get inside your ideal customer's everyday life, and why diversifying your efforts across multiple platforms could be the key to unlocking consistent sales. Plus, Emma dives into the underestimated power of your personal brand in driving lead generation, especially on platforms like LinkedIn. Whether you're B2B, product-based, or a founder building your visibility, this episode will help you take a more thoughtful, data-driven approach to where, and how, you show up online. Listen in as Emma explains: Why content alone isn't enough to drive consistent leads How to choose platforms based on consumer behavior, not guesswork The risk of relying on just one platform for growth And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

If your content isn't converting, it's easy to assume you simply need MORE of it. More posts equals more website traffic, right? Not necessarily. In this episode, Emma challenges the common “just post more” advice and makes a compelling case for posting better instead of posting more. In fact, what many brands really need is clearer messaging, not a heavier posting schedule. Drawing from her 10+ years of experience, Emma breaks down why quality trumps quantity when it comes to conversion, and how a single, well-crafted post can often do more than a week's worth of filler content. You'll hear what kind of content actually moves people from follower to buyer, and how to make sure your message lands with the right people. If you've been feeling stuck, scattered, or just unsure why your content isn't converting, this episode might be the reset you need. Listen in as Emma explains: How one powerful post can turn a viewer into a buyer The ideal minimum posting cadence for consistent growth What to fix first if your content isn't converting And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

What if growing your sales by 30% didn't require paid ads, daily posting, or burnout? In this episode, Emma pulls back the curtain on a powerful client case study—one that started with an ambitious goal of 20% sales growth in six months, and ended with a 30% increase in just five. You'll hear exactly how this brand reached and exceeded their goal through intentional strategy, organic content, and a mindset shift around what their social media should really be doing. From audience analytics to launch alignment and time-saving systems, this episode uncovers how the right strategy can drive real results without adding more to your to-do list. Listen in as Emma explains: How to set ambitious yet achievable social media goals The simple system that made our client's pre-scheduled content feel organic Why aligning content with launches changed everything for this brand And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

The content with you in it always performs better. So why aren't you showing up more often? In this episode, Emma explores the deeper reason so many founders resist getting in front of the camera, and what to do about it. It's not just about vanity metrics or having the “right look.” It's about confidence, preparation, and understanding what makes you feel like your best self. Whether you're avoiding video content because you feel awkward, or you're just not sure where to start, this episode is your pep talk and practical guide. Emma shares personal stories, industry data, and a mindset shift that could change the way you approach content creation forever. Because when you're ready, you don't have to get ready — and that's when your best ideas make the biggest impact. Listen in as Emma explains: Why founder-led content consistently outperforms brand-only posts The real reason you may avoid filming (and how to overcome it) How showing up as your best self helps move the needle faster And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Tariffs are making headlines and impacting bottom lines—and everyone is wondering how to talk about them without sparking fear (or whether to talk about them at all). In this episode, Emma breaks down how to talk about tariffs on social media with clarity, transparency, and strategic calm. Whether you're a product-based brand facing rising costs or a service-based business wondering how to support your clients, this conversation will help you navigate the uncertainty without sounding alarmist. You'll learn how to reframe the conversation, build trust through honesty, and even use the moment to strengthen your community and drive thoughtful sales. From messaging angles to campaign ideas like “anti-tariff sales,” Emma shares actionable ways to meet the moment head-on—without losing your audience's confidence. Because when the market shifts, your power lies in how you respond. Listen in as Emma explains: How to communicate urgency without resorting to fear-based messaging Why honest content builds deeper trust (and often drives more sales) Specific campaign ideas to address tariff changes in a thoughtful way And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Plenty of business owners think of paid ads as their golden ticket to growth. But that's only true if your organic strategy is locked in. In this episode, Emma shares a powerful conversation she had with a client whose business was bleeding money through paid media. Despite running ads all year, her revenue never caught up. Why? Because her organic presence wasn't doing its job. Emma explains why organic content isn't just the warm-up act; it's the foundation that makes paid ads convert. You'll learn why throwing money at Facebook or Instagram ads won't work if your profile feels off-brand or uninspiring, and what to do instead. Whether you're managing ads yourself or working with an agency, this episode will help you avoid wasted spend and build a strategy that actually drives sales. Listen in as Emma explains: Why paid ads are doomed to fail without a strong organic foundation The journey your audience actually takes before they buy Why better organic content lowers your paid media costs And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

If it feels like the second you catch up with the algorithm, everything changes again, you're not imagining it! Today's episode is here to help you stay ahead of the curve. We're diving into May's biggest marketing updates, from Instagram's experimental new features to TikTok's latest political saga and LinkedIn's ad upgrades. Knowing what's changing (and why) can shift your mindset from feeling frustrated to feeling empowered. Because when you understand the "why" behind these updates (hint: it's all about keeping users engaged) you can start using these shifts to your advantage, instead of letting them derail your strategy. Plus, Emma shares practical insights on how (and whether) you should be integrating these changes into your marketing right now. Listen in as Emma explains: Why TikTok's future in the U.S. still isn't finalized How LinkedIn's new Campaign Manager tools could boost your ad performance Instagram's new lockable posts and how to leverage them for exclusivity And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

What if a recession didn't mean slowing down, but scaling up? In this energizing episode, Emma challenges the instinct to pull back when the economy starts to shake. Instead, she shares why a recession might just be the biggest opportunity for growth—if you play your cards right. Drawing lessons from the marketing shifts of 2020, Emma highlights how the brands that committed to social media before the world turned upside down were the ones who came out stronger on the other side. But even if you're just getting started, it's not too late. This episode breaks down the mindset shifts, content strategy updates, and community-building efforts that can help your business thrive in any economic climate. This is your invitation to lean in, post more, connect deeper, and become the brand your audience turns to when the world gets shaky. Listen in as Emma explains: Why social media becomes more powerful during hard economic times How to adapt your messaging to speak directly to pain points The content strategy shift that builds buyer trust and community And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Collaboration isn't just a nice-to-have. It's one of the fastest ways to scale. In today's episode, Emma breaks down how partnerships with aligned brands can unlock massive growth in ways solo strategies simply can't. While online business often feels isolating, the truth is, the most successful brands are built in community. Emma shares her insights on what makes a truly strategic collaboration, how to find the right partner, and the most effective ways to amplify these partnerships through social media. You'll also hear the behind-the-scenes story of a recent client collab that resulted in over 4,000 new followers in just five days, along with the giveaway strategy that made it go viral. Whether you're tagging brands in your content or launching a full-blown joint product, this episode will shift how you think about growing your audience and influence. Listen in as Emma explains: Why collaboration works better than solo scaling in most cases The two types of collabs that drive major visibility The right (and wrong) way to pitch a collab on social And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

What if you've been measuring your marketing success all wrong? In this episode, Emma breaks down the real indicators that your marketing is working—and spoiler alert, it's not about likes or follower counts. While most brands obsess over vanity metrics, Emma explains why conversations and community-building are the true secret sauce to long-term growth. Sharing personal stories from her early days growing Ninety Five Media, Emma reveals how low-follower accounts can still convert like crazy—if you're focusing on the right things. She invites you to zoom in on DMs, comments, and human-to-human engagement that drive connection, trust, and brand advocacy. Whether you're managing your own socials or have a team, this episode will reframe how you track your progress and fuel your momentum. Listen in as Emma explains: Why likes and follower growth are not accurate indicators of marketing success Where to focus if you want to drive real conversions The surprising brand reach and referrals that can come from proactive engagement And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Most business owners are stuck on the content rollercoaster with no clear path to scale. That ends today. In this episode, Emma breaks down the marketing funnel in a way that will totally click for you, even if you're new to posting on social media. If you've ever wondered why your content isn't converting, this episode will show you exactly where the disconnect is. Emma explains how the four phases of the funnel—awareness, consideration, conversion, and advocacy—mirror your audience's buyer journey, and why it's your job to guide them through every step. You'll learn how to create intentional content for each stage, how to grow your reach without burning out, and why people don't just stumble into your offers—you have to show them the way. Get ready to move from posting aimlessly to marketing with clarity, purpose, and actual results. Listen in as Emma explains: Why every piece of content should serve a specific purpose The biggest mistake business owners make at the top of the funnel What content to create for each stage of your buyer's journey And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Still thinking of your Instagram as just another marketing channel? It's time to shift your mindset. The truth is, in 2025 your social media is your portfolio. In this episode, Emma dives into the reality that, no matter your industry, your Instagram presence is no longer optional, it's foundational. Emma unpacks how consumer behavior is rapidly shifting away from traditional search engines and toward social media as the first place people go to evaluate a brand. Whether you're a service or a product-based business, your audience is making snap judgments based on what they see on your profile - and if your social content doesn't match the quality of your website, you could be losing potential clients without even realizing it. Emma shares real examples, data-backed insights, and a clear call to elevate your brand presence in a way that aligns with how people actually shop and discover businesses today. Listen in as Emma explains: Why inconsistent branding between your website and social platforms can erode trust and block conversions The shifts in consumer behavior that show more people searching for businesses on Instagram than Google How to treat your social media like your digital storefront And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

If you're still relying only on one-off email blasts, it's time to rethink your strategy. In this episode, Emma breaks down one of the most powerful yet underutilized elements of your marketing strategy: email automations. While many business owners know the value of building an email list, few are taking full advantage of what automated email flows can do. Emma explains the difference between campaigns and automations, why your customer experience depends on having flows in place, and how to set up three foundational automations: the welcome flow, re-engagement flow, and post-purchase flow. These email sequences don't just streamline your workload—they actively build trust, boost sales, and elevate how your brand shows up. Whether your list is big or small, automations are the key to scaling without burnout. Listen in as Emma explains: How email flows enhance both customer experience and business efficiency Why automation isn't just about saving time—it's about creating deeper, more intentional connections with your audience Reframing your thinking to treat your email list like a relationship, not just a numbers game And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

It's 2025. Are hashtags even relevant anymore? In this episode, Emma tackles the hot-button topic of hashtags and unpacks the ongoing debate: do they still work, or are they just digital clutter? With insights backed by real-world data from Ninety Five Media clients, Emma clears up what hashtags actually are, why many aren't working for you, and how to simplify your strategy to get seen by the right audience. Spoiler: it's not about using fancy industry jargon—it's about using words your customer would search for. Emma also shares a simple approach to optimizing your content, profiles, and reach through intentional hashtag use. If you've been overlooking or misusing hashtags, this episode will change how you show up. Listen in as Emma explains: Why hashtags will still work for you, but only with the right strategy behind them How to identify the most effective, audience-friendly keywords for your business Customizing hashtags per post and reviewing your data regularly for real results And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

The algorithm has changed again—but don't panic. This episode breaks it all down. In this episode, Emma dives into the shifts shaping how founders should approach content creation, outsourcing, and audience engagement. From TikTok's surprising push toward long-form videos to Instagram's controversial rollout of AI-generated comments, the landscape is evolving fast and Emma is here to help you keep up. She also shares a behind-the-scenes look at how one client's trust in the Ninety Five Media marketing team led to valuable growth and stress reduction, a reminder for anyone feeling overwhelmed by platform changes. Plus, hear Emma's take on Meta's latest ad updates and why TikTok is still thriving despite all the regulatory drama.  Listen in as Emma explains: Instagram's new AI functionality and why Emma isn't totally sold on it Why longer TikTok videos are suddenly outperforming short-form content How to test and scale content using audience data, not guesswork And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia   

Your business isn't the only brand that deserves the spotlight—you do too. In this episode, Emma challenges founders and entrepreneurs to stop hiding behind their business and start building their own personal brand as well. Drawing from her own journey with personal branding and some real-life stories from her clients, Emma unpacks why separating your identity from your business isn't just empowering, it's smart strategy. From avoiding burnout to preparing for future exits, your personal brand can fuel both long-term success and short-term sales. Think of this episode as your gentle wake-up call to build an online presence that's just for you. Listen in as Emma explains: Why a personal brand builds trust faster than business-focused content ever will How your own brand can protect you for future pivots, exits, or career transitions Creating “collab content” between your business and personal accounts to help grow both brands And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Your follower count is growing—but your engagement? Not so much. What gives? In this episode, Emma unpacks one of the most frustrating challenges creators and brands face: low engagement despite audience growth. Through real client stories and honest insights, she explores what's really happening behind the scenes and why more followers don't always mean more results. From the hidden impact of bot followers to content that simply isn't connecting, Emma walks you through the most common culprits and, more importantly, what to do about them. You'll learn how to audit your audience, rethink your content strategy, and make small but powerful shifts that lead to better conversion, without scrapping everything and starting over. Listen in as Emma explains: Why your engagement rate is more important than your follower count What to do if you've purchased followers in the past A content strategy rooted in analytics that will actually lead to conversions And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

We all know that video is king right now, but the pressure to create great video content as a founder can be overwhelming. Video is one of the most powerful tools for building trust and connection with your audience, but knowing what to film, how to film it, and how to stay consistent can feel like major roadblocks. In this episode, Emma shares game-changing strategies for making founder-forward video content feel effortless and impactful. She breaks down how to batch content to save yourself time, reduce stress, and improve your social media engagement. Learn how to plan a successful filming session, why you don't need constant outfit changes, and which simple tools will instantly enhance your video quality.  Listen in as Emma explains: Why batching is key, and her top tips for recording content in bulk  How to keep perfectionism at bay and focus on showing up consistently Where to source new ideas for video content (it's easier than you think!) And so much more!   Our favorite video recording tools: Lapel mic  Phone light   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Are you unknowingly leaving game-changing opportunities on the table when it comes to social media? If you've ever felt like you're lagging behind while others seem to be scaling effortlessly, you're not alone. The truth is, social media offers unlimited possibilities—but without clarity, it can feel overwhelming. In this episode, Emma is uncovering three major opportunities that many brands overlook, from optimizing your profile for discoverability to building deeper audience connections and leveraging e-commerce in new ways. These hidden strategies could be the key to unlocking your next level of growth. Tune in to learn how to align your social media efforts with your goals and start making moves that actually drive results. Listen in as Emma explains: Why an optimized social media profile is essential for discoverability The importance of aligning your social strategy with your evolving business goals How e-commerce is shifting and what it means for your brand And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

Raise your hand if you've ever wondered why gaining more followers isn't leading to more sales in your business. You're not the only one! Here's the truth: metrics like follower count and likes don't actually matter when it comes to your bottom line. In this episode, Emma breaks down the difference between “vanity metrics”—the ones that feel good but don't actually impact your business—and “conversion metrics”—the ones you actually want to be paying attention to. She explains the hidden numbers that truly impact your ROI, how DM conversations are the best place to land more sales, and why website clicks should be your new best friend. Stop chasing likes—start tracking what actually moves the needle. Listen in as Emma explains: The surprising number one metric Instagram uses to measure post performance Why DMs and website clicks are more valuable than public engagement How to generate more sales by prioritizing relationship-building social interactions And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Starting a new Instagram account in 2025 is a whole different game than it was a decade ago. The days of organic reach doing all the heavy lifting are gone. Now, success on Instagram requires a strategic mix of consistency, engagement, and even paid media. In this episode, Emma shares expert insights into how to build momentum fast with a brand-new account, ensuring your online presence is not just visible but monetizable. Whether you're launching a new business or rebranding an existing one, Emma outlines a clear roadmap to navigate Instagram's ever-evolving landscape, from crafting a solid content strategy to leveraging paid media and engagement techniques. Tune in for an expert overview of how to maximize your content's reach, develop a strong community, and convert followers into loyal customers. Listen in as Emma explains: The importance of a structured posting schedule for rapid Instagram growth How outbound engagement drives brand awareness and community building The role of paid media and how to when it's time to utilize it And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Feeling overwhelmed by constant algorithm changes and shifting marketing trends? You're not alone. Many business owners and creators feel like they're constantly reinventing the wheel just to stay relevant. But here's the truth: a solid content strategy isn't about keeping up with every change—it's about creating a strong foundation that allows you to evolve without losing direction. In this episode, Emma shares the foundational aspects of content strategy that act as your North Star—keeping you on track no matter how trends evolve. When you focus on these core principles, your content remains aligned with your brand, and scaling becomes seamless. Listen in as Emma explains: The proven strategies that drive results regardless of trends Content buckets and how to utilize them to create a structured, sustainable process  How to make sure your content always aligns with your long-term vision And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

This month saw big changes in the digital marketing world, and you need to stay ahead! In our March Marketing Update, Emma breaks down the latest must-know shifts across platforms, from TikTok's reinstatement in the App Store to Pinterest's record-breaking growth and Instagram's controversial new dislike button. Plus, TikTok is testing a game-changing subscription feature for its e-commerce platform, making it an even bigger rival to Amazon. Whether you're a business owner, social media manager, or marketer, understanding these shifts will help you stay competitive and capitalize on emerging trends. Tune in as Emma unpacks the latest developments and outlines how they'll impact your current social media strategy. Listen in as Emma explains: What TikTok's reinstatement means for your account How Pinterest's growth could drive more traffic to your brand Why TikTok Shop's subscription model might revolutionize e-commerce And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

AI is shaking up the marketing world—but how much should we really be relying on it? In this episode, Emma explores the exciting potential of AI in the content creation process, as well as the key limitations marketers need to keep in mind before integrating it. From streamlining workflows to generating fresh ideas, AI has the potential to be a powerful tool—but what pitfalls might we not be seeing? Emma shares her take on where AI shines, where it still falls short, and how marketers can use it strategically without losing the human touch. Whether you're an AI enthusiast or a skeptic, this episode will give you a fresh perspective on how to make AI work for your brand. Listen in as Emma explains: What AI does well, and what it can't replace The best way to blend AI efficiency with human creativity  One thing you must consider before relying on AI in your marketing And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

What's the secret that great marketers know? That brand marketing isn't just about selling a product—it's about creating a movement. In this episode, Emma sits down with Umama Kibria, a community-building marketing expert, to explore how brands can cultivate devoted audiences that feel like family. She shares insights on fostering genuine connections, turning customers into ambassadors, and why the most successful brands prioritize engagement over transactions. This conversation will give you actionable strategies to create a brand that people don't just buy from but believe in. Umama also reveals the common mistakes brands make when trying to build a loyal community—and how to avoid them. If you're looking to strengthen your brand's impact and build lasting customer relationships, you'll want to tune in. Listen in as Emma explains: The key ingredients for building an engaged and loyal brand community The biggest mistakes brands make when fostering a community—and how to fix them How to turn customers into brand advocates who spread the word for you And much, much more! Connect with Umama: Website (Head of Social) Website (Play Social Club) Instagram (Personal) Instagram (Play Social Club) TikTok   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered. Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:  strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Reddit is having a major moment, and if your brand isn't on it yet, you could be missing out on a ton of organic reach. Thanks to a game-changing data sharing deal with Google in 2024, Reddit now ranks incredibly high in search results—meaning conversations happening on Reddit are more visible than ever. But here's the catch: Reddit is not like Instagram or TikTok. If you try to sell the way you do on other platforms, you'll get flagged, downvoted, or even banned. In this episode, Emma breaks down exactly how to use Reddit to build brand awareness without getting kicked off the platform. We'll discuss why Reddit should be a key part of your 2025 marketing strategy, how to leverage subreddits to engage with your target audience, and the best way to position your brand authentically.  Listen in as Emma explains:  The reason Reddit is ranking so high on Google right now. Why you shouldn't think of Reddit as a social media platform, and how to categorize it instead. How to engage as an authentic resource on Reddit rather than a salesperson. And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Are you unknowingly creating content for yourself instead of your audience? If so, you're not alone—this is one of the biggest mistakes small businesses make on social media. In this episode, Emma dives into the importance of data-driven content creation and why relying on personal preference can limit your brand's growth. She shares real-world examples, including a behind-the-scenes look at how Ninety Five Media helps clients pivot their strategies based on audience insights. If you've ever felt stuck on what to post, this episode will give you actionable steps to understand your audience, stop guessing, and create content that truly resonates. Listen in as Emma explains: Why creating content you love isn't always the best strategy How to analyze your data and uncover what your audience actually wants The power of platform-specific content and adapting to different audiences And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

If you feel like your service-based business is getting lost in the noise of social media, it's time to change that. In this episode, Emma breaks down how to make your brand stand out and attract the right clients. The truth is, there are plenty of people who offer the same service as you - but no one does like you. By clarifying your brand voice, showcasing your expertise, and leveraging social proof, you can position yourself as the go-to provider in your industry. Emma shares real-world examples of how small shifts in messaging and content strategy can create massive results. Ready to finally stop blending in and start scaling? Let's get into it! Listen in as Emma explains:  How to define what makes your approach unique. Creating value- and data-driven content to showcase your expertise. How to use client testimonials and case studies to reinforce credibility. And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

We all know that content is king, but without an engaged community, your content is going nowhere! In this episode, Emma dives into the critical role of audience engagement in building a successful brand on social media. It's not just about creating great content—it's about ensuring that content reaches new people, sparks conversations, and nurtures relationships that lead to real business growth. Emma breaks down the three essential pillars of your marketing strategy: content, strategy, and engagement, and explains why engagement is the key factor holding it all together. If you're tired of posting into the void and not seeing results, this episode is your wake-up call! Discover how to build a thriving online community that fuels your brand's success in 2025. Listen in as Emma explains: Why content alone won't grow your brand on social media The role of engagement in turning followers into paying clients How to strategically attract and nurture your ideal audience And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

Are you holding back from selling on social media because you're worried about seeming “salesy”? Here's the truth: your audience wants to be sold to. They're following you because they're curious about what you offer, how you solve problems, and why you're the one they should trust. In this episode, Emma takes you through the important mindset shift around your online marketing that can take your sales to the next level, and the actionable steps to help you make the change. By understanding your audience's needs and following the four stages of social selling, you'll unlock the full potential of your online presence and see real results. Listen in as Emma explains:  Why your audience is ready to buy The four stages of social selling How posting content only does half the work, and how to close the loop like a pro And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

How do you plan a goal-oriented team retreat that's also fun and memorable? This January, the Ninety Five Media team gathered for their second annual retreat, and in this episode, Emma is sharing her insights from planning and hosting it. From her favorite moments to the biggest lessons she learned, Emma explains how she crafted a meaningful in-person experience for her fully remote team. You'll hear how intentional strategies fostered deeper connection, collaboration, and alignment, and what she might do differently next time. Whether you're leading your own team or simply looking for fresh ideas to bring people together, tune in for advice on designing impactful events in today's remote-work world. Listen in as Emma explains: How intentional planning created a space for creativity and growth The powerful role reflection plays in celebrating wins and mapping out future goals Lessons learned and best practices for your next in-person event And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia 

Feeling stuck in a cycle of haphazard marketing? You're not alone. In this episode, Emma reveals why “winging it” online just won't cut it anymore. Marketing has the potential to be your business's top growth driver—when done with intention and strategy. Emma breaks down how shifting from reactive to proactive marketing creates meaningful content, builds audience trust, and drives results that matter so you can say goodbye to last-minute posting and hello to marketing that actually works. Tune in to learn why thoughtful marketing is not only more effective but also less stressful for you. Listen in as Emma explains:  Why posting for the sake of posting wastes your audience's time—and yours How a well-thought-out strategy builds trust with your audience The reason why engaging content strengthens your relationship with the algorithm And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

January 2025 was a whirlwind for social media marketers. The sudden TikTok blackout and its equally sudden return left everyone scrambling for answers. Now, as we move into February, Emma is unpacking the implications of TikTok's 75-day extension, how brands should move forward considering this uncertainty, and what other social platforms are doing to capitalize on the chaos. In this episode, Emma explains how Instagram is doubling down on video with its new "Edits" app and a push for longer Reels, while X (formerly Twitter) has introduced a dedicated video tab, further signaling the dominance of video content. Stay ahead of the game with Emma's breakdown of these critical updates and learn how to keep your content strategy agile in a rapidly evolving media landscape. Listen in as Emma explains: What TikTok's 75-day extension means  How Instagram's "Edits" app is changing video content creation Why longer Instagram Reels are now being favored And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

What if you could exceed every single marketing goal you set for your business this year? That's exactly what one of our consulting clients did in 2024—and in this episode, Emma is breaking down how they did it. From skyrocketing lead generation to achieving a 25% conversion rate and surpassing their follower growth target by over 50%, their results were nothing short of incredible. Listen in as Emma walks through the strategies they implemented, the power of upskilling internal teams, and why bold goal setting is the foundation for transformative growth. Whether you're considering working with a consultant, hiring an agency, or tackling social media marketing on your own, this episode will show you what's possible in 2025. Listen in as Emma explains:  How this client hit their exact goal of 30 new leads after starting from almost zero The strategic content and engagement they utilized to surpass their Instagram growth target by 53% Why setting ambitious goals—and seeking expert support—can transform your marketing results And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Think Instagram is too crowded for your service-based business? Think again. This episode is your ultimate guide to launching and growing an Instagram account that doesn't just get likes—it gets clients. Emma is cutting through the noise to show you, step-by-step, how to set up your profile, craft magnetic content, and turn followers into paying customers. Whether you're launching a brand-new service or rebranding your business, tune in to learn how to take advantage of Instagram as a powerful tool to make meaningful connections with potential clients. Listen in as Emma explains: How to optimize your bio for discoverability and clarity The power of “content buckets” for variety and consistency Lessons learned from working with clients and how to avoid common mistakes And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Feeling stuck in a saturated market? You're not alone—but here's the good news. Standing out is easier than you think when you embrace what makes you unique. In this episode, Emma shares the number one way to escape the noise on social media and position yourself as an authority in your industry. Discover why the qualities you may be hiding are actually your biggest strengths, and learn actionable tips to build content that highlights your authenticity. If you're ready to attract your dream clients and stand out with confidence, this episode is for you. Listen in as Emma explains:  Reframing saturation not as a barrier, but as an opportunity to stand out How to highlight the qualities that make you, your team, or your processes different The best (and easiest) way to attract highly aligned clients And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Podcasting isn't just a trend. It's here to stay, and it's a powerful tool to scale your business. In this episode, Emma breaks down everything you need to know to start, grow, and monetize your own podcast. From identifying your target audience to creating a consistent schedule, and even exploring creative monetization strategies, Emma shares a comprehensive guide to building a podcast that truly adds value to your business.  You'll also learn why podcasting is one of the best ways to connect deeply with your audience and build authority in your niche. If you've been putting off starting a podcast or wondering how it can benefit your business, this episode will give you the clarity and confidence to dive in headfirst! Listen in as Emma explains: How to define your podcast's target audience and deliver unique value The key tools and strategies for launching your show successfully Creative ways to monetize your podcast without relying solely on ads And much, much more!   Work with us for your podcast production + management needs The podcasting microphone Emma recommends   Connect with Ninety Five Media: Website   Instagram  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

What if spending money could actually make you money? In this episode, Emma breaks down why outsourcing to experts isn't just a cost—it's one of the smartest moves you can make to grow your business. From saving time to achieving a higher ROI, Emma shares how delegating consistent, ongoing tasks like social media marketing can free you up to focus on what you do best. Plus, hear a powerful client success story that showcases how outsourcing is the ultimate strategy for scaling. Don't miss this actionable episode that will leave you rethinking how you spend your time and money. Listen in as Emma explains:  The true ROI of hiring experts  How you can avoid expensive hiring and training Why delegating tasks enables you to scale and step into your role as a visionary leader And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call