Stop Scrolling, Start Scaling Podcast

The marketing world didn't just evolve in 2025, it exploded with change. From AI-powered strategies to the rise of social search, this year has completely reshaped how brands connect, sell, and scale online. In this episode, Emma takes you behind the biggest shifts transforming digital marketing and reveals how to future-proof your strategy heading into 2026. You'll hear why short-form video still reigns supreme (and how it's changed), how social platforms are now the go-to search engines, and what AI's mainstream integration means for your brand's visibility. Plus, Emma unpacks the growing power of micro-communities and the seamless explosion of in-app shopping, all backed by the latest data. If you're ready to reflect, adapt, and stay miles ahead of your competition, this is your marketing success roadmap for 2026. Listen in as Emma explains: Why "Video is Queen" and what's driving 82% of internet traffic How social media has officially replaced Google as the top search tool What AI-driven strategy means for brand growth and customer experience   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media     Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

What if the real magic of lead generation happens after your event ends? You know that your audience is most engaged immediately after an event. Reaching out in that window builds genuine connection and trust. In this episode, Emma shares the often-overlooked post-event strategy that has become one of the most effective lead drivers for Ninety Five Media, and it's far simpler than you might think. There is just one small but intentional step you can take after a workshop, networking event, or live session to transform fleeting interest into meaningful conversations and real conversions. You'll learn how thoughtful follow-ups, from personalized DMs to quick voice notes, can warm your audience faster than any standalone social post ever could. This episode is your reminder that social media doesn't end when the event does; it's the bridge that turns visibility into opportunity. Listen in as Emma explains: The importance of diversifying your touchpoints and not relying solely on social media to generate leads Her favorite communication method for bridging the gap between interest and conversion after an event How to treat every new follower or post-event connection as a conversation starter And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry 

AI is no longer the future of marketing, it's the present. In this month's Marketing Updates episode, Emma breaks down the five biggest shifts redefining how we search, shop, and create online. From Walmart's groundbreaking partnership with OpenAI to Netflix's bold move into podcasting, November's updates reveal how fast social platforms and consumer behavior are evolving, and what it means for your business heading into 2026. You'll also learn why Instagram is testing new algorithm controls and experimenting with Reels as the default feed, plus how Meta's latest holiday ad toolkit can help you boost Q4 results. These changes aren't just trends – they're signals of a complete transformation in how consumers discover and buy products online. Whether you're a marketer, creator or entrepreneur, tune in to discover the AI-driven shifts and opportunities that will shape the online marketing landscape in 2026 and beyond. Listen in as Emma explains: How Walmart + OpenAI are redefining eCommerce through "conversational shopping" Why Netflix and Spotify's partnership signals a new era for podcasting Meta's top holiday season ad strategies to maximize your Q4 sales and visibility   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media     Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   

If you're looking at marketing as an expense in your business, that mindset is actually holding you back from real growth. In this episode you will learn how to reframe your mindset around marketing and begin thinking about it as an engine that powers your business. The truth is, without marketing, sales dry up, opportunities fade, and growth stalls. When you invest strategically, every corner of your business benefits. From attracting dream clients and top talent to freeing up your time and increasing your company's valuation, Emma explains how marketing multiplies your results far beyond the dollars you spend. She also shares practical ways to recognize if you're still stuck in a scarcity mindset and how to shift into a long-term growth perspective that fuels sustainable success. This is the mindset shift that takes your brand from survival to unstoppable momentum. Listen in as Emma explains: Why founders fail when they treat marketing as a line-item expense The ROI metrics that truly show your marketing's value Practical signs you need to shift from scarcity to investment thinking And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

When everyone else is pushing products, the smartest entrepreneurs are selling transformation. In this episode, Emma reveals why Q4 isn't just a shopping season, it's decision season for your dream clients. As consumers look ahead to the new year, they're not just buying quick fixes; they're investing in lasting support and strategic growth. That's where your services come in. Emma breaks down how to position your brand as the "private chef" solution in a market full of ingredients, helping your audience understand the value of done-for-you transformation over DIY. You'll learn how to market effectively during the holiday rush, create genuine urgency without discounts, and stand out from the product-heavy noise filling everyone's feed. If you've ever felt overshadowed by Black Friday launches or holiday promos, this episode will shift your mindset and show you how to make Q4 your strongest, most profitable quarter yet as a service provider. Listen in as Emma explains: Why service providers thrive when everyone else is selling products How to market transformation instead of transactions this holiday season Simple strategies to create urgency and boost conversions in Q4 And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media     Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  

What if a few simple email tweaks could transform your sales? In this episode, Emma shares a powerful case study from a fine jewelry brand known for non-traditional engagement rings and meaningful design. Within just five months of working with Ninety Five Media, this brand saw skyrocketing open rates, stronger click-throughs, and more returning customers, all through intentional, data-driven email marketing. Emma breaks down exactly what changed: from list segmentation and refreshed design to smarter timing and unwavering consistency. Whether you're a founder managing your own marketing or ready to outsource to an expert team, this episode proves what's possible when you pair creative storytelling with strategic execution. Listen in as Emma explains: How segmentation and list hygiene dramatically boost deliverability The design refreshes that convert browsers into buyers Why consistency (not volume) drives sustainable email growth And so much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Q4 strategy doesn't have to mean endless discounts. It's time to think bigger. In this episode, Emma reveals how product-based business owners can dominate the final quarter of the year without slashing prices or relying on flash sales. From building VIP access campaigns that spark excitement, to creating story-driven bundles that connect emotionally with your audience, you'll discover how to turn your holiday marketing into a powerful brand-building season. Emma also shares how to use user-generated content, experiential pop-ups, and cross-brand collaborations to create memorable customer experiences that drive real revenue, not just quick conversions. If you're ready to finish 2025 strong and step confidently into 2026 with a thriving, loyal community behind your brand, this is the episode you can't afford to miss. Listen in as Emma explains: How to reframe discounts into exclusive access that drives urgency and loyalty The secret to designing story-driven holiday bundles that actually sell Why UGC and community storytelling outperform traditional Q4 ad strategies And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

What if your best marketing efforts are happening when you're not even online? In this episode, Emma reveals how "shadow marketing" – the unseen interactions shaping your audience's perception – can either silently convert or quietly repel your ideal clients. Emma breaks down the three overlooked shadow channels that are already influencing your sales every week and shares actionable tips for optimizing each one. Every hidden touchpoint can work in your favor without a single new post, building trust, authority, and brand consistency. It's simply a matter of recognizing the opportunities and dialing in your most effective brand voice. Listen in to discover how to make these subtle yet powerful marketing moments align with your strategy and how a few small tweaks can massively amplify your brand's impact. Listen in as Emma explains: The marketing that is happening with or without you, and how to make it intentional How Google reviews can build unexpected SEO and trust The impact of a polished email signature And so much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Q4 isn't just the busiest season of the year, it's your biggest opportunity. For service businesses, this quarter can be the ultimate launchpad into 2026 if you approach it with the right strategies. In this episode, Emma dives into five powerful Q4 marketing strategies designed specifically for service providers who want to finish the year strong while setting the tone for an even better new year. From reframing offers as bridges to Q1 success, to leveraging audience participation and turning social proof into true industry authority, this conversation goes beyond quick wins and short-term holiday sales. Instead, it's about building momentum, standing out in a crowded marketplace, and engineering bold category-defining moments that position your brand for lasting growth. If you've ever felt like Q4 is just about scrambling to meet year-end goals, this episode will shift your mindset and equip you with actionable strategies to transform your service business this season and beyond. Listen in as Emma explains: How to launch future-focused Q4 campaigns that fuel Q1 success Why doubling down on your “power platform” beats being everywhere online Ways to turn your audience into an R&D team for faster growth And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Referrals are powerful but what happens when they dry up? In this episode, Emma explores how founders can mitigate risk in their businesses by shifting from dependency on word-of-mouth to building a strong, sustainable social media presence. Every business, whether it's product-based or service-driven, faces risk when it comes to lead generation. While networking, events, and referrals remain valuable, they shouldn't be the only sources of growth. Emma highlights why relying solely on personal connections puts your time and business health at risk, and how social media can serve as your 24/7 partner in building trust, nurturing audiences, and expanding visibility. Social media doesn't just attract new clients. It also supports referrals by reinforcing credibility when prospects research your brand online. By the end of this episode, you'll see how social media marketing can be the key to protecting your pipeline and scaling with confidence. Listen in as Emma explains: The dangers of relying solely on referrals for lead generation How social media nurtures, attracts, and validates leads Why a strong digital presence doubles your growth opportunities And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Instagram just unveiled two features that could completely change how you engage with your content and your audience. On this episode, Emma unpacks the biggest social media shifts of October 2025, starting with Instagram's deceptively small pinned comments update, which has the potential to transform audience engagement and even drive conversions. She also breaks down Meta's push into AI-powered holiday ads, sharing why these tools can help streamline campaigns but still require a human touch to get the best results. Over on LinkedIn, fresh data reveals that posting frequency now plays a bigger role in reach than perfectly polished content – a shift that makes consistent visibility more achievable. And for the headline update? Instagram is testing a new Reels feature that could dramatically increase watch time and keep your brand front and center even when users multitask. As always, our monthly breakdown is here to help you turn these interesting advancements into powerful, actionable changes you can implement to stay ahead of the curve. Listen in as Emma explains: Creative ways to use pinned comments for context, engagement, and conversions Why you shouldn't stop running Meta ads on December 31st How LinkedIn frequency is now a bigger factor than post “perfection” And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

In-person events offer priceless visibility offline. But without a strategic social media runway, many founders lose the chance to translate those moments into online growth and conversions. Your next big event is closer than you think, and how you prepare on social media could make or break its success. In this episode, Emma shares a proven framework to ensure your audience is engaged, your content reaches more people, and your event delivers impact long after the doors close. Emma breaks down the power of a 90-day content plan, why consistency matters more than quick bursts, and how pairing organic posts with paid campaigns can skyrocket reach. She also shares real client examples that prove how showing up intentionally on social media transforms dormant accounts into engagement powerhouses. Don't leave your results to chance. Discover how to prep, engage, and amplify your event for lasting impact. Listen in as Emma explains: The ideal amount of runway to prep event-focused social media marketing The role of paid ads in accelerating event momentum How to keep engagement and conversions flowing after your event And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

A 4,247% increase in reach, 170% more website taps, and 7 new coaching clients — all from organic social media. In this episode, Emma shares the incredible Case Study of a niche business coach who turned to Ninety Five Media to help her transform her once-invisible Instagram into a powerful growth engine in just six months. By implementing consistent content, quarterly  content shoots, and a targeted engagement strategy, Ninety Five Media helped this client not only expand visibility but also convert followers into paying students and private coaching clients. You'll hear the exact steps behind this transformation, the mistakes that were holding the brand back, and the repeatable lessons you can apply to your own marketing. If you've ever wondered what's possible when social media is done strategically, this episode will open your eyes to the ROI that consistency and clarity can deliver. Listen in as Emma explains: The power of niche engagement to convert the right audience faster How strategic content systems create sustainable growth and founder freedom How consistent posting signals the algorithm and builds audience trust And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia 

If you've ever hesitated to set up email automations because they feel impersonal or robotic, this episode will completely shift your mindset. In today's Social Bite episode, Emma breaks down how to craft email sequences that are not only automated, but also infused with heart, strategy, and personal touch. From welcome series to promo flows, she walks through how to make subscribers feel seen, understood, and ready to take action, all while taking advantage of the time savings of automations. Emma shares the exact strategies Ninety Five Media uses to create automation flows that guide subscribers through a seamless journey, using personalized tone, segmentation, and micro-stories that resonate. Whether you're building your first sequence or want to optimize what you already have, this episode will help you approach automation as a powerful brand-building tool, not just a time-saver. Listen in as Emma explains: The 3 core email sequences every brand needs to build trust and convert The technical tools + tactics that make automation seamless and scalable Why segmentation and personalization matter more than ever in today's inbox And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Most people don't realize it, but the true voice of your brand on social media often isn't you—it's your Community Coordinator. In this episode of Stop Scrolling, Start Scaling, host Emma Tessler sits down with three powerhouse women from the Ninety Five Media team—Annie, Valeria, and Laylah—to reveal the hidden role of community management and why it's the secret weapon for scaling online. These behind-the-scenes experts are the ones building relationships in the DMs, sparking conversations in comments, and turning cold leads into warm, loyal fans. Together, they share what community management really looks like day-to-day, the biggest misconceptions brands have about it, and how these subtle but powerful interactions drive results. If you've ever wondered how engagement translates into sales, or why community building is non-negotiable for brands today, this conversation will change how you think about social media forever. Listen in as Emma speaks to Annie, Valeria and Laylah about: Why community management is the secret growth driver most brands overlook Ways community insights can directly shape content strategy and brand decisions The biggest misconceptions founders have about social media community work And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

If you're struggling to create enough content for your social media, there's a solution that can make content creation feel easy and even fun (yes, actually fun!). In this episode, Emma breaks down the transformative process of Quarterly Content Shoots, a service included in all Ninety Five Media social media management packages. Emma explains how clients can produce three months' worth of content in just three hours, without feeling overwhelmed or intimidated. From pre-shoot questionnaires and behind-the-scenes planning to on-location filming and post-production editing, she walks through every step to show how the process works seamlessly. By shooting relatable, high-quality videos on iPhones and guiding clients in front of the camera, the Ninety Five Media team can ensure content is authentic, engaging, and ready to post. If you've ever felt stressed, stuck, or unsure what to create next, this episode gives you a blueprint for consistent, high-quality social media content that connects with your audience and drives results. Listen in as Emma explains: Exactly how quarterly content shoots simplify social media marketing Steps to plan, shoot, and edit three months of content quickly Using iPhone video to keep content relatable and authentic for audiences And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Are your posts getting likes but no real engagement? You're not alone, and it's not random. In this episode, Emma dives into the psychology behind audience interaction, showing you why people comment, DM, or engage with your content, and how to make them do it more often. Engagement isn't just about numbers; it's about connection, belonging, and making your audience feel seen. Emma breaks down the types of engagement, explains why passive interactions like views still matter, and highlights the human triggers that inspire active engagement. From understanding Maslow's hierarchy of needs to leveraging curiosity, validation, identity affirmation, and community-building, this episode gives actionable strategies to turn your content into an experience your audience can't resist. Learn how to move your followers from passive scrollers to active participants who are invested in your brand. Listen in as Emma explains: How human psychology drives audience engagement on social media The difference between passive and active engagement, and why both matter Four content triggers that inspire comments, shares, and DMs And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia 

Did your engagement slow down this summer? You're not alone. Many brands see a seasonal dip in interactions, but September is the perfect time to reset, reconnect, and reignite momentum. In this episode, Emma shares three simple yet powerful strategies to help you re-engage your audience and head into Q4 with confidence. Emma explains why summer engagement naturally dips and why pulling back on your marketing only makes your audience colder. Instead, she outlines practical ways to warm up your social channels, refresh your email list, and plan ahead with intentional content pillars for fall. Listen in to learn how to reset your strategy and head into the busiest season of the year with a stronger, more engaged audience. Listen in as Emma explains: How to rewarm your social audience with storytelling, interactive Stories, and intentional conversation starters Best practices for a personalized “we're back” or re-engagement email sequence High-performing content pillars and seasonal trends to utilize in Q4  And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Your social media strategy just got a whole lot more interesting. In this marketing updates episode, Emma breaks down the latest moves on Instagram and Meta that you actually need to know – not just the stuff everyone else is talking about. Screenshots may soon count as engagement (yes, really), the Instagram repost feature is officially live, and posting frequency is now scientifically proven to boost reach. On top of that, Meta is leaning into AI ad targeting, while Instagram's new Edits app is quietly giving creators a reach advantage. Listen in to Emma explain what each of these platform changes means for your brand, how to create content that actually gets shared this month, and where to focus your energy to scale smart, not hard. By the end of this episode, you'll know exactly where to focus, what to experiment with, and how to make social media actually work for your brand in September 2025. Listen in as Emma explains: How Instagram screenshot analytics could change the way engagement is measured What the data shows about the impact of consistent posting on Instagram The smart way to use Instagram's Edits app And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

What if the growth strategies you've been focusing on aren't the ones that will actually move the needle for your brand? In this episode, Emma challenges the traditional ways we think about growth on social media and reveals why stepping outside the box might be the key to your next big breakthrough. Too often, brands stay stuck in familiar patterns: working with the same types of influencers, running the same campaigns, and hoping for different results. But as Emma shares, there are smarter, less obvious avenues for growth hiding in plain sight. These overlooked strategies don't just expand your reach – they can connect you with the exact audience you've been trying to attract all along. If you've ever felt like you're spinning your wheels or wondering what you're missing when it comes to scaling online, tune in for a fresh, thought-provoking take on how to grow in ways you may have never considered. Listen in as Emma explains: Why the growth strategies you've been using might not be moving the needle How small shifts in perspective can reveal hidden opportunities for expansion The underrated approach to building partnerships that create loyal brand advocates And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Most businesses are overlooking one of the biggest growth opportunities online, and it's not Instagram or TikTok. It's Pinterest. Unlike traditional social platforms designed to keep users scrolling endlessly, Pinterest is built as a search engine that drives people off-platform and straight to your website. That means more traffic, more leads, and more sales, if you know how to leverage it strategically. In this episode, Emma breaks down exactly how to approach Pinterest as a business tool rather than another social media account. From understanding why Pinterest operates differently than other platforms, to creating keyword-optimized content that gets discovered, Emma walks you through the essential steps to start (and succeed) with Pinterest marketing. Listen in and learn how to tap into this hidden engine for growth. Listen in as Emma explains: Why Pinterest is a search engine—not social media—and why that matters Smart strategies to repurpose content for Pinterest without extra overwhelm The key metrics to track to measure long-term success on Pinterest And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia  Get a free month of Tailwind, Emma's favorite app for scheduling Pinterest content ahead of time https://www.tailwindapp.com/i/NinetyFiveMedia

Engagement might be down, but your next client could already be hiding in plain sight. In this episode, Emma reveals how to transform everyday comments, DMs, and new followers into meaningful business opportunities. Instead of waiting for leads to self-identify, Emma shares simple, genuine ways to nurture relationships and move conversations from casual engagement to real sales. You'll learn how to spot buying signals, shift public interactions into private conversations, and make your audience feel truly seen, without coming across as pushy or salesy. Whether you're struggling with declining engagement or wondering how to connect with “lurkers” consuming your content silently, this episode will show you exactly where to start.   Listen in as Emma explains: Why most potential clients will never openly say they want to work with you The simple three-part welcome message that turns new followers into warm leads How to spot buying signals in your comment section and nurture them effectively And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Scaling from a half-million-dollar business to a seven-figure brand takes far more than prettier graphics or posting more often. It requires a completely different way of thinking about social media. In this episode, Emma pulls back the curtain on the mindset, systems, and strategies that set seven-figure founders apart from the rest. Drawing from her work with high-growth brands at Ninety Five Media, she reveals why social media success isn't just about content creation - it's about leadership, delegation, and treating your channels as a powerful sales engine. Whether you're still writing your own captions or managing your own content calendar, you'll learn the specific shifts that can free you from execution mode and move you into the role of visionary. From building a strategic marketing team to mastering repurposing and tracking data like a pro, this conversation will help you start operating like the seven-figure founder you know you're ready to become. Listen in as Emma explains: The mindset shifts that separate seven-figure founders from early-stage leaders. How to repurpose core ideas into high-impact content across multiple formats. The visibility strategies that go beyond organic social to accelerate growth. And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

Your follower count has flatlined. No need to panic! Just return to good strategy. In this episode, Emma unpacks exactly why your social media growth may have stalled and what to do to get it moving again. From saturated industries to inconsistent posting and even unknowingly buying bot followers, Emma breaks down the common reasons growth slows and the three most overlooked levers you can start using today to drive real momentum. With deep insight from managing dozens of brand accounts, Emma shares the tactical and strategic shifts that lead to faster growth, stronger brand awareness, and more ideal clients coming your way. Whether you're stuck in a plateau or want to audit your strategy before things stall, this episode offers the clarity and action steps you need now. Listen in as Emma explains: How misaligned messaging and industry saturation can slow your growth. The danger of bot followers and how they can sabotage your reach. Three powerful growth levers: collaborations, shareability, and trend-based content. And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Feeling stuck on what to send your email list each week? You're sitting on a goldmine of content: your social media posts. In this episode, Emma breaks down how to repurpose your top-performing social content into value-packed weekly emails that convert. Forget starting from scratch or reinventing the wheel. This is about working smarter, not harder. Emma walks you through a simple 3-step workflow to take your content from Instagram to inbox in under 15 minutes. You'll also learn how to identify the right posts to repurpose, how to beef them up with storytelling and strategy, and why repeating your message across platforms is not only okay, it's essential. If you've ever felt overwhelmed by email marketing, this episode will shift your mindset and give you the tools to start showing up consistently and at a high level.  Listen in as Emma explains: Why repeating your message across platforms builds brand trust and authority. The 3-step process to transform social posts into weekly emails. How to identify strong hooks and expand them with deeper insight. And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia   

Hiring help shouldn't slow you down, especially when it comes to your marketing. In this episode, Emma pulls back the curtain on the true differences between hiring a freelancer, bringing on an in-house marketer, or partnering with a full-service agency like Ninety Five Media. Drawing from her own experience hiring employees and managing a successful agency, Emma explores what it really costs - financially and energetically - to find and train marketing support. You'll hear what makes an agency model more efficient and scalable, why one person can't (and shouldn't) do it all, and how the hidden costs of hiring in-house can delay your results. Let this be your blueprint for smarter marketing decisions as you weigh your next best hire. Listen in as Emma explains: Why hiring a team of specialists beats relying on one generalist. The hidden costs of full-time employees that agencies help you avoid. What a proven marketing framework can do for your speed and ROI. And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

200 episodes isn't just a number. It's a milestone that only a tiny fraction of podcasts ever reach. In this special episode, Emma reflects on how Stop Scrolling, Start Scaling grew from a single idea into a powerful engine for visibility, connection, and conversion. From day one, this show has been about giving you more value than we could ever fit into an Instagram caption, and over time, it's become a foundational piece of Ninety Five Media's business growth. Hear Emma explain how the show fits into Ninety Five Media's larger marketing funnel, and get your gears turning about how a podcast might support your own business growth, too. Whether you've listened to all 200 episodes or you're tuning in for the first time, play this episode for honest reflections, major lessons learned, and a glimpse at what's coming next. Listen in as Emma explains: How podcasting became a high-converting part of our marketing funnel What we've learned from listening closely to our audience analytics The ripple effect this podcast has had on our listeners and our business And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

Sounding “salesy” can be a huge fear for new business owners. There is this underlying fear for a lot of founders and marketers that by promoting offers, it means they're being inauthentic. In this episode, Emma zeroes-in on email specifically, and breaks down the mindset blocks and copywriting mistakes that keep founders from confidently selling to their lists. If you've ever worried about sounding pushy, cringe, or like a used car salesman, this one's for you. Emma unpacks what “salesy” really means (spoiler: it's a mindset, not a tone) and offers practical tips to shift your copy while keeping your voice authentic. You'll learn how to build trust through storytelling, add value in every message, and write with clarity so you can confidently invite your audience to buy. Plus, she shares how to optimize your automated nurture sequences so they work for you while you sleep. Listen in as Emma explains: Copy tweaks that create clarity and boost conversions The power of storytelling and soft CTAs in your emails Why your nurture sequences are your best hidden sales asset And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Have you Googled your brand lately? Your Instagram account could be climbing in the search rankings, and we're here to tell you why. In this jam-packed monthly marketing update, Emma breaks down six major platform changes that could have a serious impact on your visibility and content strategy. First up: Instagram's decision to expand Google indexing for public posts, which could make your content more visible in search results even outside the app. Emma also covers Instagram's auto-scroll test (think TikTok-style endless feed), carousel slide-specific likes, and Facebook's new option to pair music with text posts. Over on LinkedIn, a fresh algorithm update gives older posts more time to perform, and Emma shares how smart hashtag use can help boost reach. Plus, TikTok has finally launched native in-app scheduling, making it easier than ever to plan your content in advance. Emma dives deep into why these shifts matter and how you can adapt your marketing strategy right now to boost reach, visibility, and engagement across platforms. Listen in as Emma explains: Why Instagram's Google indexing update is a massive SEO game-changer How LinkedIn's algorithm update gives your content more time to shine What Instagram's new auto-scroll feature means for your video hooks And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia   

So, your content is performing well. Amazing! But is it converting? In this episode, Emma digs into the most common disconnects between your social media content and actual sales. If your posts are gaining traction but you're not seeing that reflected in your bottom line, the problem isn't your work ethic. It's your strategy. Emma walks through a handy audit framework to help diagnose where your content might be falling short, from unclear offers to missing nurture funnels. You'll also learn how to apply buyer psychology and storytelling to boost conversions without increasing your workload. Whether you're a DIYer or have a team behind you, this episode will help you refocus your efforts and start seeing meaningful ROI from your content. Listen in as Emma explains: The 3 key content buckets your social strategy might be missing How to identify where your audience is in the buyer journey Practical content fixes using buyer psychology, case studies, and benefit-driven messaging And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

When your social media strategy is dialed in, opportunities like national press can come to you. In this case study episode, Emma walks you through how one of Ninety Five Media's longtime clients turned a single, strategically written Instagram post into a Homes & Gardens feature — without a PR agency. Emma breaks down the common conundrum of whether to invest in PR or social media and explains why, when done right, your content can actually do both. You'll learn what made this particular post stand out to editors, how to highlight the benefits of your services instead of just the features, and how to position your brand for visibility and credibility. Whether you're dreaming of press coverage or simply want to grow your presence online, this episode demonstrates how social media can be the engine behind your biggest opportunities. Listen in as Emma explains: How to generate PR opportunities without a publicist on social The specific client strategy that led to a Homes & Gardens magazine feature The brand messaging mistake most founders make on Instagram And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

We've all had those “what do I even say anymore?” moments, and today, we're tackling them head-on. In this episode, Emma dives into one of the most common struggles content creators face: feeling like you've said it all. Whether you're managing a brand account or running a personal platform, the pressure to constantly generate new ideas can be overwhelming. Emma breaks down why content ruts are not only normal, but also a sign it's time to get back to your core message. She shares two root causes of burnout (creative fatigue and lack of clarity) and offers three powerful prompts designed to reignite your content engine. Plus, she reminds us why repetition isn't just okay, it's essential to thought leadership. Listen in as Emma explains: Why you're not out of ideas—you're just overextended That repetition isn't a cop out, but actually the best way to build brand recognition 3 breakthrough prompts to get your creative wheels turning right now And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

If your Instagram game is strong but your conversions are weak, we could have the fix. In today's episode, Emma unpacks one of the most overlooked (and highest-leverage) growth strategies for businesses: connecting your social media content to a strategic email funnel. While social media is essential for visibility and building trust, it's email marketing that truly drives conversions, and Emma is here to show you how to turn followers into subscribers, and subscribers into clients. She discusses why relying solely on Instagram is costing you sales, how to create a lead magnet that actually works, and what steps to take to build a funnel that feels personal, easy, and effective. This episode will help you diagnose friction points in your existing funnel so you can craft a digital presence that truly scales. Listen in as Emma explains: Why your social audience needs to move off the app to convert The 3-part funnel that connects Instagram to automated email sequences Smart lead magnet ideas that feel fresh, valuable, and on-brand And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

If social media is starting to feel more like a chore than a strategy, this episode is your reset button. Emma dives deep into a common and growing struggle among founders: content creation burnout. From emotional fatigue to detachment from your audience, Emma explains that these symptoms are not personal failures, they're signs of broken systems. She challenges the myth that consistency means showing up constantly, and instead shares how sustainable strategies can outperform hustle-heavy ones. Emma walks you through how to reframe your approach by prioritizing automation, outsourcing, batching, and revisiting the content that actually performs. Use these tips to make sure your marketing isn't draining you but instead supporting your energy and your growth. Listen in as Emma explains: Why burnout isn't a personal problem, it's a systems problem How to identify and creatively repurpose your best content That you can, in fact, stay visible and build trust without being glued to your phone 24/7 And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Community engagement isn't just a nice-to-have. It's the key to scaling your brand. In this episode, Emma breaks down the true power of building real relationships through social media engagement. If you've been focusing solely on posting content and hoping for the best, you might be missing out on the most impactful part of your marketing strategy: authentic conversations that convert. Emma shares why content alone won't keep your audience around, and how community-first marketing can completely transform your sales pipeline. Whether you've never replied to a DM in your life or you're spending hours in the comments section, this episode will help you rethink the role of engagement in your business growth. Plus, she pulls back the curtain on how Ninety Five Media's unique team structure includes a community coordinator to help you build relationships at scale without adding more to your plate. Listen in as Emma explains: Why engagement, not content, is the true driver of conversions The difference between inbound and outbound community engagement What to prepare before hiring a team to handle engagement for you And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

Staying stuck in the trenches is slowing your growth. In this episode, Emma shares a truth she's seen over and over in 10+ years of working with founder-led brands: you become a better founder when you have a marketing team. Emma breaks down the identity shift that happens when founders stop being the do-it-all person and start stepping fully into leadership. She's lived this transition firsthand and supported countless clients through it. From managing every detail of their social media to replying to every DM, many founders are too involved in the day-to-day. That level of control doesn't lead to scale, it leads to burnout and bottlenecks. Hear Emma offer a simple but game-changing perspective: when you step back from execution, you create space for your most important role – the visionary.  Listen in as Emma explains: The challenges and big payoffs of shedding the “do-it-all” founder identity Why letting go of tasks like social media execution will create the space to lead and innovate How to find the kinds of strategic support that will kickstart your growth And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

This month's social media updates are a must-know, especially if you're serious about growth. From Instagram's long-awaited grid reordering feature to LinkedIn's bold video ad rollout, July 2025 is packed with strategic shifts you can't afford to miss. In this episode, Emma breaks down five of the biggest marketing changes across platforms, sharing her expert take on what's worth your attention and how to adapt your content and ad strategies accordingly. Plus, she dives into the underrated opportunity of Reddit, why creators are flocking to the Edits app, and how these updates signal bigger trends in social-first marketing. Get the inside scoop on what's changing and how to turn these updates into growth. Listen in as Emma explains: How Instagram's grid reordering can elevate your visual brand identity What LinkedIn's “first impression” video ads mean for B2B marketers Why Reddit is the next big platform for early-adopter brands And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia   

ROI isn't just about money in the bank. It's about the brand you're building. In this episode, Emma encourages you to rethink the traditional definition of return on investment in digital marketing. She reveals how ROI can show up in unexpected but deeply valuable ways – especially when it comes to thought leadership, brand awareness, and community building. Emma shares a powerful story about one of her clients: a nonprofit that doesn't sell a product, yet has seen explosive social media growth and influence through consistent, value-driven content. With staggering stats and real-world impact, this episode invites you to expand your mindset around what results really look like, and how to spot them before the sales even begin. Listen in as Emma explains: Why ROI isn't always monetary – brand authority and audience growth matter, too How you can generate returns on social before you launch or sell anything Using success metrics like reach and engagement to reveal deeper ROI And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

If you don't know where your sales are coming from, your marketing isn't working as well as it could be. In this episode, Emma breaks down why tracking ROI isn't just a “nice to have,” it's a non-negotiable for making smart, profitable marketing decisions. Whether you're investing in paid ads, content creation, or organic strategy, you need to know exactly what's driving conversions and where your money is multiplying. Emma shares the must-track metrics that help you optimize results, plus a story that underscores the danger of outdated marketing tactics. (Hint: if your strategy still includes radio ads and magazine spreads, you'll want to hear this.) If you've ever felt like you're pouring time, money, and energy into marketing without seeing clear results, this episode will help you take back control—with data, not guesswork. Listen in as Emma explains: Why certain forms of marketing can't deliver real ROI data The tools and questions that reveal exactly where sales are coming from How to identify your “foot in the door” offer for faster conversions And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

You've put so much into your content. Don't let your first two seconds be an afterthought. In this episode, Emma breaks down the underestimated power of a strong hook in video content. With audience attention spans shrinking and social feeds moving faster than ever, those first few seconds can determine whether your message lands, or gets lost in the scroll. Emma explains what makes a hook effective, why it's not about gimmicks, and how to use visual and auditory cues to increase engagement without compromising authenticity. You'll walk away with four practical hook formats you can test immediately, plus a new way to think about your content openers: not as throwaways, but as your most valuable real estate. Listen in as Emma explains: The power of the first two seconds in social media videos What a good hook actually does Four creative hook formats that will work for you again and again And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

What if the biggest risk to your business… is you? In this powerful episode, Emma talks with Rachel Pereyra, founder of Mastermind Business Services and expert fractional COO, about what it really means to lead like a CEO. Rachel shares how she helps founders shift from reactive operators to strategic leaders by first protecting the business from burnout and chaos—often caused by the founder themselves. From uncovering how your own mindset may be sabotaging growth to building operations that support freedom (not control), this conversation goes far beyond systems and into the heart of sustainable business. If you've ever found yourself stuck in the weeds, overbooked, or unsure how to scale without breaking everything, this episode offers real, actionable guidance and a serious mindset reset. Listen in as Emma explains: How to protect your business from your own burnout and blind spots The mindset shift from “doing it all” to leading a high-performing team How to expand capacity without over-hiring or over-working your team And much, much more!   Connect with Rachel:  Website LinkedIn Instagram Book a one-off strategy session for a quick hit of strategy and advice: https://calendly.com/mastermindbusinessservices/consulting-ama    Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia   

It's a wild feeling when your content starts doing the selling for you—and not everyone is ready for it. In this episode, Emma explores the mindset shift required when your social media marketing begins to deliver results without your constant involvement. It's an exciting milestone, but it can also trigger fear and discomfort for founders used to being hands-on in every step of the sales process. Emma shares real-life examples of clients who struggled with this transition and what it really feels like behind the scenes to scale your business with ease. Are you ready to hand off the heavy lifting to your content? This episode is your gut check. Listen in as Emma explains: How social media marketing can deliver leads and sales without founder involvement Why letting go of control is a necessary mindset shift for true growth The reason not every founder is ready to scale, even if they think they are And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

The most successful Q4s start with smart strategy in Q3—and that means starting now. In this episode, Emma dives deep into the specific marketing moves product-based businesses must make in Q3 to hit major revenue goals by the end of the year. Whether you're a DTC brand, a wholesale product business, or part of a product-focused marketing team, this episode is your blueprint for getting ahead, before your competitors do. From holiday campaign planning to email list segmentation, Emma shares tactical strategies that align with real buyer behavior this time of year. She also explains why the cozy fall aesthetic begins way earlier than you'd think, and how to use that to your advantage. If you want your Q4 sales to soar, this is the episode to get you there. Listen in as Emma explains: Why Q3 is the true start of holiday campaign season How to ride the “cozy content” trend starting in August The critical back-to-school microseason you shouldn't ignore And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

What if those social media numbers you've been obsessing over don't matter at all? In this episode, Emma reveals the two metrics that actually drive results in your business, and spoiler: it's not followers, likes, or views. These backend metrics are often overlooked because they're not flashy, but they're crucial if you want to understand what's working and where your marketing funnel might be leaking. Emma breaks down the importance of reach (the true top-of-funnel metric) and website taps (your warmest leads) and explains how tracking these numbers gives you actionable insight into your customer journey. Whether you need to overhaul your content or fix a broken link in your funnel, this is how to decode your analytics and finally start seeing real results. Listen in as Emma explains: Why reach is the ultimate indicator of top-of-funnel health What to fix if your numbers are growing but conversions aren't  How to troubleshoot stagnant metrics with bold content changes and audience research And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

This month's marketing updates show one thing loud and clear: adapting your content style is no longer optional. In this episode, Emma breaks down the most important shifts happening across platforms, including Instagram's powerful new Reels editing tools, a surprising TikTok feature that could revolutionize live content, and fresh insights straight from Instagram on how to boost reach by rethinking your content strategy. Plus, we're looking at how U.S. tariffs may quietly drive up your ad costs later this year, and what you can do now to get ahead of it. Whether you're running paid campaigns, refining your organic strategy, or just trying to keep up with algorithm changes, we've got a well-rounded briefing on what's new and what actually matters.  Listen in as Emma explains: Why Instagram's new Edits app could give your Reels a competitive edge The small content shift that boosted reach by 30% in internal Instagram tests What TikTok's new live DMs mean for real-time lead generation And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

Here's what most people don't realize about “in the moment” content: it takes a lot of planning. In this episode, Emma unpacks the unrealistic expectation that your content needs to be created in real time to be effective, and why trying to post immediately is often the fastest way to stall your momentum. She offers a behind-the-scenes look at what it actually takes to pull off real-time content at events, and why even your favorite creators aren't doing what you think they are. You'll learn how to build a content system that frees up your time, protects your energy, and still makes your audience feel deeply connected to you and your brand. If you're ready to learn how to make your content feel authentic without tying yourself to your phone 24/7, this is your roadmap. Listen in as Emma explains: A mindset shift for creating high-impact content without the stress How to prep for events so your content captures the full story What “B-roll” content is and why it's your new best friend And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Summer may feel slow, but Q3 is secretly one of the most strategic seasons in business. Service providers who tap into its rhythms can gain a serious edge for the biggest sales period of the year: Q4. In this episode, Emma breaks down the most important marketing shifts to make during July, August, and September. From buyer psychology and content scheduling to influencer planning and belief-shifting messaging, Q3 holds untapped potential for brand building and conversion prep. If you've ever wondered how to stay visible and sell smarter while your audience is on vacation mode, this episode is your roadmap. Whether you're doing your own marketing or managing a team, these insights will help you stay one step ahead and set the stage for a profitable Q4. Listen in as Emma explains: Why Q3 buyer psychology centers on convenience, memory-making, and time-saving Why influencer and collab campaigns for Q4 must start now How to build brand awareness when social engagement dips in summer And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Here's the truth: no one is buying your offer just because of what's included. In this episode, Emma unpacks why belief-based content—not feature-stuffed sales pages—is what actually moves your audience from scrolling to sold. Using sharp, real-world examples (hello, Peloton!) and behind-the-scenes insights from digital businesses, she reveals how to shift your messaging from what you do to what your audience needs to believe is possible. You'll learn how to future-cast, reframe limiting assumptions, and position your offer as the catalyst for transformation. If your content is packed with deliverables but low on conversions, this belief-first approach might just be the missing link in your sales cycle. Listen in as Emma explains: How to reposition your offer as the solution to who your audience wants to become Why future-casting content helps your audience see themselves inside the transformation The three types of belief-based content that spark connection and speed up conversions And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

If you're showing up on social media every day but still not seeing the leads roll in, your problem might not be the content—it might be the platform. In this episode, Emma shares a smart, strategic approach to choosing the right platforms based on how your audience behaves, not just where you've always posted. You'll learn why demographic data isn't enough, how to get inside your ideal customer's everyday life, and why diversifying your efforts across multiple platforms could be the key to unlocking consistent sales. Plus, Emma dives into the underestimated power of your personal brand in driving lead generation, especially on platforms like LinkedIn. Whether you're B2B, product-based, or a founder building your visibility, this episode will help you take a more thoughtful, data-driven approach to where, and how, you show up online. Listen in as Emma explains: Why content alone isn't enough to drive consistent leads How to choose platforms based on consumer behavior, not guesswork The risk of relying on just one platform for growth And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

If your content isn't converting, it's easy to assume you simply need MORE of it. More posts equals more website traffic, right? Not necessarily. In this episode, Emma challenges the common “just post more” advice and makes a compelling case for posting better instead of posting more. In fact, what many brands really need is clearer messaging, not a heavier posting schedule. Drawing from her 10+ years of experience, Emma breaks down why quality trumps quantity when it comes to conversion, and how a single, well-crafted post can often do more than a week's worth of filler content. You'll hear what kind of content actually moves people from follower to buyer, and how to make sure your message lands with the right people. If you've been feeling stuck, scattered, or just unsure why your content isn't converting, this episode might be the reset you need. Listen in as Emma explains: How one powerful post can turn a viewer into a buyer The ideal minimum posting cadence for consistent growth What to fix first if your content isn't converting And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

What if growing your sales by 30% didn't require paid ads, daily posting, or burnout? In this episode, Emma pulls back the curtain on a powerful client case study—one that started with an ambitious goal of 20% sales growth in six months, and ended with a 30% increase in just five. You'll hear exactly how this brand reached and exceeded their goal through intentional strategy, organic content, and a mindset shift around what their social media should really be doing. From audience analytics to launch alignment and time-saving systems, this episode uncovers how the right strategy can drive real results without adding more to your to-do list. Listen in as Emma explains: How to set ambitious yet achievable social media goals The simple system that made our client's pre-scheduled content feel organic Why aligning content with launches changed everything for this brand And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia