Podcasts about social bite

We visit two projects exploring practical responses to homelessness and housing insecurity. Presenter Myra Anubi travels to Edinburgh to see the work of Social Bite, a charity creating small communities of prefabricated homes on unused land, offering people a stable place to live and rebuild their lives. Meanwhile, in Nantes, western France, we meet the team behind Bureaux du Cœur, which partners with businesses to open up unused office space as safe overnight accommodation for people in need.People Fixing The World from the BBC is about brilliant solutions to the world's problems. We'd love you to let us know what you think and to hear about your own solutions. You can contact us on WhatsApp by messaging +44 8000 321721 or email peoplefixingtheworld@bbc.co.uk. And please leave us a review on your chosen podcast provider.Presenter: Myra Anubi Producer/reporter: Alex Collins Executive producer: Richard Kenny Editor: Jon Bithrey Sound mix: Andrew Mills(Image: Myra Anubi with Jayne and Michael at the Social Bite village in Edinburgh)

We visit two projects exploring practical responses to homelessness and housing insecurity. Presenter Myra Anubi travels to Edinburgh to see the work of Social Bite, a charity creating small communities of prefabricated homes on unused land, offering people a stable place to live and rebuild their lives. Meanwhile, in Nantes, western France, we meet the team behind Bureaux du Cœur, which partners with businesses to open up unused office space as safe overnight accommodation for people in need.

If you've been pouring energy into Instagram but still wondering why your follower count isn't reflecting your effort, consider this your reset. In this episode, Emma challenges the obsession with chasing followers and reveals why meaningful growth is actually the result of clear messaging, a consistent perspective, and trust-building content. Instead of creating posts for quick validation or fleeting dopamine hits, the most successful accounts focus on delivering value and making their message instantly understandable. When your audience can immediately identify who your content is for and the problem you solve, following becomes an easy "yes." Tune in to discover how shifting social media behaviors are changing the way people follow accounts, pushing brands and creators to prioritize familiarity and repetition over randomness to stay memorable. You'll learn pro insights you can implement right away to create content people don't just see, but choose to follow. Listen in as Emma explains: The three critical questions your profile must answer before someone hits "follow" Why follower growth is an outcome of high-quality, trust-building content, not a tactic to chase How to strike the right balance between trending and evergreen content  And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Do you feel buried in the day-to-day details of your marketing? The truth is, with the help of some intentionally designed workflows, marketing can actually be one of the easiest areas for founders to step out of. It's just a matter of getting strong systems in place. In this episode, Emma pulls back the curtain on the exact systems that allow Ninety Five Media to stay consistent with marketing without requiring her to be stuck in the weeds or sacrifice quality. You'll learn the three non-negotiable workflows for hands-off marketing, why most long-form content fails at repurposing, and how filming with short-form distribution in mind changes results entirely. Emma also shares the technical fundamentals, including video ratios, lighting, and audio, that determine whether your content stops the scroll or gets skipped. Why not try automating one workflow this week? Discover how it helps you step out of daily marketing and scale with more focus and confidence. Listen in as Emma explains: Why founders must step out of day-to-day marketing to scale sustainably The technical mistakes that make content unusable on social media The three marketing workflows that keep your brand visible without constant founder involvement   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

If you've ever worried that your content feels boring, repetitive, or like a broken record, this episode will completely change how you show up online. Feeling bored with your own content is often the clearest sign that it's finally working. In this episode, Emma unpacks the myth that creators must constantly reinvent themselves to stay relevant and explains why repetition is actually the foundation of clarity, trust, and conversion. Audience behavior data shows us that content that might feel "boring" or repetitive to a creator, actually communicates discipline, confidence, and intentional brand leadership. With only a small percentage of your audience seeing each post – and most people needing to hear a message multiple times before taking action – repeating yourself isn't lazy or salesy. It's generous. When you consistently reinforce the same message in new ways, you help your audience understand who you are, what you stand for, and how you can help them, without confusion or friction. This episode is a powerful reminder that effective communication beats novelty every time. Listen in as Emma explains: Why consistent messaging helps your audience take action How repetition builds trust faster than chasing attention The difference between new information and effective communication   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   

Social media didn't suddenly stop working; your audience just evolved faster than your strategy did. Consumers are watching more, engaging less, and deciding faster than ever, and most brands are completely missing it. In this episode, Emma breaks down the major shifts happening in consumer behavior on social media and what brands must do to adapt. Today's buyer is more informed, more skeptical, and far quieter than ever before – consuming more content, engaging less publicly, and making decisions long before reaching out. This episode will explain why likes and followers are no longer the metrics that matter, how "creeper behavior" is actually a positive signal, and why emotionally driven, story-based content converts faster in 2026. You'll also learn the biggest mistakes brands are making (such as treating social media as a launch-only channel) and how to fix them. This episode is your reminder that social media is a long-term trust engine, and brands willing to adapt now will win later. Listen in as Emma explains: Why the 2026 buyer consumes more content yet disengages faster The two metrics that matter far more than virality or volume How to shift your social media approach from "quick ROI channel" to "long-term trust engine"   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Scaling your business doesn't always mean doing more. It often means going deeper with the audience you already have. While growing your email list matters, true revenue and long-term growth come from converting the subscribers already paying attention. In this episode, Emma challenges the obsession with top-of-funnel growth and reframes how to think about email marketing as a powerful driver of connection, conversion, and retention. You'll learn how social media and email work together to move people closer to a purchase, why a large but disengaged email list won't move the needle, and how an over-focus on new subscribers can quietly leave thousands in revenue on the table. Discover why warm audiences convert faster, how email outperforms social reach when it comes to action, and what it really takes to build loyalty through your inbox. From welcome sequences to weekly value emails and reactivation campaigns, you'll walk away with actionable ways to actually nurture your list so subscribers are consistently moving closer to buying.  Listen in as Emma explains: Why growing an email list matters less than nurturing and activating it The three essential types of "nurture" emails  How strong email marketing increases retention and repeat customers   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   

Posting great content isn't enough anymore, and that's where most brands are getting stuck. "Posting and ghosting" is a too-common approach that signals disinterest to both your audience and the algorithm, limiting your reach and stalling growth. In this episode, Emma breaks down the often-overlooked power of community management and why engagement is just as important as the content you post. You'll learn a simple, sustainable daily engagement system designed to help you grow visibility, build real relationships with your followers, and tactfully monetize your presence if you desire. From understanding inbound versus outbound engagement to learning why this work should always stay human (never automated), this episode offers practical, realistic guidance for founders at every stage. Even 30–60 minutes of intentional engagement can compound over time, driving reach, trust, and sales. If social media growth feels harder than it used to, this episode explains exactly why and what to do about it. Listen in as Emma explains: How daily engagement signals trust to both your audience and the algorithm The difference between inbound and outbound engagement, and why you need both A simple daily engagement system that compounds reach, relationships, and revenue   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry 

Most people think sales happen on the sales call. The truth is, they happen long before that conversation ever begins. Consistent social media marketing content quietly builds trust, credibility, and readiness that leads to high-ticket sales, and in this episode, you'll learn how and why. Sharing from her experience growing Ninety Five Media and signing $50,000 clients, Emma explains how posting five times a week isn't about volume, it's about repeated exposure over time. You'll learn why single posts are overvalued, while long-term consistency is undervalued, and how prospects absorb your message holistically rather than remembering individual pieces of content. The thing most people don't realize is that content is about reputation management: your online presence acts as a living business card long before a referral, AI search, or sales call occurs. From shortening sales cycles to setting expectations around professionalism, boundaries, and pricing, this episode makes one thing clear: consistency isn't optional if you sell high-ticket offers. It's the asset that does the selling for you. Listen in as Emma explains: Why consistency (not volume or virality) drives high-ticket sales on social media How repeated exposure builds trust and shortens the sales cycle How long-term content creates confidence before a sales conversation happens And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   

Automating your Instagram DMs might sound like the ultimate time-saving solution, but what if it's actually slowing your growth? DM automation isn't a one-size-fits-all strategy and using it too early can damage trust, relationships, and sales. In this episode, you'll hear why it's so important for early-stage founders to stay hands-on in their inboxes in order to deeply understand their audience, refine messaging, and create offers that truly convert. You'll learn how real conversations provide invaluable insights into objections, buying triggers, and audience language – insights that automation simply can't replicate. You'll also learn clear criteria to assess when automation does make sense, including high message volume, repeated questions, and the need for faster response times. Emma outlines the best places to use tools like ManyChat, as well as critical moments where automation should never replace a human, such as sales conversations, pricing discussions, and relationship-building moments.  Listen in as Emma explains: Exactly what you shouldn't replace when you automate your DMs How long founders should stay hands-on in their DMs in order to sufficiently learn their audience The specific tasks that automation works beautifully for in your social posting workflow   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   

The next chapter at Ninety Five Media isn't being built on trends – it's being built on intention. "Good enough" is no longer acceptable in a rapidly evolving, AI-driven landscape. In this episode, Emma is detailing how Ninety Five Media is doubling down to offer thoughtful, human-led social media experiences when other agencies are shifting toward sameness. Rather than focusing on trends or tactics, Emma dives into how the team is redefining high-touch, luxury-level service, why excellence is becoming a non-negotiable standard, and what it looks like to build a company that prioritizes intention, strategy, and longevity. She also reflects on the aftermath of the post-pandemic agency boom and why Ninety Five Media is committed to building something that lasts, evolves, and continues to lead with clarity and care. If you're curious about where Ninety Five Media is headed in 2026 and what it means for the clients and brands they support, this episode offers a clear window into the standards, values, and vision shaping the year ahead. Listen in as Emma explains: Why excellence is a non-negotiable mindset at Ninety Five Media and how it will shape every client experience heading into 2026 How raising internal standards directly elevates the way clients show up and scale on social How Ninety Five is blending AI innovation with human connection, not choosing one over the other   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   

You're leaving sales on the table if you think buying only happens when you're actively selling. Psychologists know there are five psychological triggers that quietly drive conversions on social media – even when your content isn't overtly sales-focused – and Emma breaks each one down in this episode. You'll uncover how subtle shifts in your content can build trust faster, align with your buyer's aspirations, and spark momentum long before you ever make an ask. You'll also learn the types of stories that often sell better than your strongest CTA and the overlooked cues that make your audience feel confident, understood, and ready to take the next step. This episode reframes selling as service and empowers you to use psychology ethically to shorten your buying timeline, deepen trust, and let your content work smarter, not louder. If you want to create a powerful "buying environment" that warms your audience long before a sales conversation begins, this episode is your blueprint. Listen in as Emma explains: Why consistent, repetitive messaging builds trust faster than any single sales post ever could How buyers make decisions based on who they aspire to become – and how your content can tap into that identity How to create a predictable, trust-filled environment that makes taking the next step feel natural for your audience   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry 

Nothing accelerates team trust, creativity, and connection like face-to-face time, but simply gathering in person doesn't guarantee impact. In this episode, Emma pulls back the curtain on the planning, purpose, and power of in-person team retreats, using Ninety Five Media's annual gathering as a mini case study. She shares why Ninety Five Media invests so intentionally in these moments and why January (though undeniably chaotic) is the most effective month to align the team and set the tone for the year. From choosing the right location to balancing professional development with unstructured bonding time, you'll hear how thoughtful planning and intentional "micro-moments" create deeper trust and stronger collaboration. Tune in to learn why a team retreat functions like a mini-conference, why the investment pays off, and how face-to-face interaction fuels faster communication, more supportive relationships, and longer retention – especially within fully remote teams. Listen in as Emma explains: What makes retreats an essential investment in culture, retention, and team joy How in-person time accelerates trust, creativity, and communication in remote teams Why it is so crucial to allow for unscheduled "in-between" spaces   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Your 2026 marketing success hinges on understanding the shifts happening right now, and this month's updates could completely reshape your strategy. In this episode, Emma delivers the five most important December marketing updates every brand should know before stepping into the new year. First, Instagram has confirmed that replying to comments can increase engagement by up to 42%, proving community management is no longer optional, it's essential. You'll also learn how Reddit's holiday shopping threads are influencing buying behavior earlier than ever, why TikTok is aggressively pushing TikTok Shop with major incentives, and how Instagram's new competitive insights tool finally lets brands benchmark themselves against others in their niche. Finally, Emma breaks down TikTok's new user controls that limit AI-generated content – an update signaling a major shift back toward authentic, human-led marketing. Listen in as Emma explains: Why community management is now a non-negotiable growth lever How TikTok sellers can benefit from TikTok Shop incentives this season Why human-first content will dominate in 2026   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   

Your content might be good, but if your audience can't see themselves in your message, it's not doing its job. There's an uncomfortable truth most founders never hear: your audience doesn't actually care about you; they care about what you can do for them. In this episode, you'll learn why story-driven content only works when your story is positioned as part of your audience's journey. Emma breaks down why "me-centered" marketing falls flat, how to reframe your content around transformation, and the simple mindset shift that turns personal stories into high-converting messaging. Find out how to connect the dots between your experiences and your audience's desires, how to swap "I" language for "you" language, and why sharing client transformations is one of the fastest ways to build trust. You'll also hear practical examples you can apply today, helping you transform your content from a digital diary into a powerful sales engine.  Listen in as Emma explains: Why your story only converts when it's positioned in this way The quick language swap to make to instantly deepen connection and relevance The number one question every story should answer   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry 

What if the next 90 days could completely transform your business? In today's episode, Emma breaks down an incredible case study on a luxury home build and remodel brand that went from ghosting their Instagram for 6 years to dominating their niche in just 3 months. Their previous lack of content was costing them visibility, trust, and business. In this episode you'll learn the exact three-pillar strategy that Ninety Five Media used to initiate their explosive growth: education that built authority, storytelling that showcased craftsmanship, and connection that humanized their brand. These foundational shifts led to jaw-dropping results, including 184% follower growth, over 10 million percent growth in impressions, and thousands of qualified website visits - all within the first 90 days. If you want a glimpse of what's possible with strategic, intentional marketing, this story is your blueprint. Listen in as Emma explains: Why consistency compounds rapidly, even in just 90 days The best style of content to build trust and position you as the authority How to nail before-and-after storytelling for maximum impact   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

If your marketing feels like it's stuck in a constant cycle of starting over, this episode will hit home. "Shiny object syndrome" – that impulse to chase every new trend when results don't come fast enough – has a cost. In this episode, Emma explains why consistency, not constant change, is the real driver of long-term marketing success. She breaks down how frequent pivots confuse algorithms, audiences, and even your internal team, resetting your growth every week. Think of it this way: just like your monthly retirement investments, consistent content acts like compounding interest, building data, trust, and algorithmic strength over time. Whether you're rebuilding your online presence or refining a mature strategy, this bite-size episode will remind you that steady, strategic consistency is what scales. Listen in as Emma explains: Why constantly changing your marketing strategy resets your progress each week How consistency builds algorithmic trust, audience recognition, and data reliability How often to review performance so you can make data-driven, not panic-driven, adjustments   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry 

What if the real magic of lead generation happens after your event ends? You know that your audience is most engaged immediately after an event. Reaching out in that window builds genuine connection and trust. In this episode, Emma shares the often-overlooked post-event strategy that has become one of the most effective lead drivers for Ninety Five Media, and it's far simpler than you might think. There is just one small but intentional step you can take after a workshop, networking event, or live session to transform fleeting interest into meaningful conversations and real conversions. You'll learn how thoughtful follow-ups, from personalized DMs to quick voice notes, can warm your audience faster than any standalone social post ever could. This episode is your reminder that social media doesn't end when the event does; it's the bridge that turns visibility into opportunity. Listen in as Emma explains: The importance of diversifying your touchpoints and not relying solely on social media to generate leads Her favorite communication method for bridging the gap between interest and conversion after an event How to treat every new follower or post-event connection as a conversation starter And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry 

If you're looking at marketing as an expense in your business, that mindset is actually holding you back from real growth. In this episode you will learn how to reframe your mindset around marketing and begin thinking about it as an engine that powers your business. The truth is, without marketing, sales dry up, opportunities fade, and growth stalls. When you invest strategically, every corner of your business benefits. From attracting dream clients and top talent to freeing up your time and increasing your company's valuation, Emma explains how marketing multiplies your results far beyond the dollars you spend. She also shares practical ways to recognize if you're still stuck in a scarcity mindset and how to shift into a long-term growth perspective that fuels sustainable success. This is the mindset shift that takes your brand from survival to unstoppable momentum. Listen in as Emma explains: Why founders fail when they treat marketing as a line-item expense The ROI metrics that truly show your marketing's value Practical signs you need to shift from scarcity to investment thinking And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

What if a few simple email tweaks could transform your sales? In this episode, Emma shares a powerful case study from a fine jewelry brand known for non-traditional engagement rings and meaningful design. Within just five months of working with Ninety Five Media, this brand saw skyrocketing open rates, stronger click-throughs, and more returning customers, all through intentional, data-driven email marketing. Emma breaks down exactly what changed: from list segmentation and refreshed design to smarter timing and unwavering consistency. Whether you're a founder managing your own marketing or ready to outsource to an expert team, this episode proves what's possible when you pair creative storytelling with strategic execution. Listen in as Emma explains: How segmentation and list hygiene dramatically boost deliverability The design refreshes that convert browsers into buyers Why consistency (not volume) drives sustainable email growth And so much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

What if your best marketing efforts are happening when you're not even online? In this episode, Emma reveals how "shadow marketing" – the unseen interactions shaping your audience's perception – can either silently convert or quietly repel your ideal clients. Emma breaks down the three overlooked shadow channels that are already influencing your sales every week and shares actionable tips for optimizing each one. Every hidden touchpoint can work in your favor without a single new post, building trust, authority, and brand consistency. It's simply a matter of recognizing the opportunities and dialing in your most effective brand voice. Listen in to discover how to make these subtle yet powerful marketing moments align with your strategy and how a few small tweaks can massively amplify your brand's impact. Listen in as Emma explains: The marketing that is happening with or without you, and how to make it intentional How Google reviews can build unexpected SEO and trust The impact of a polished email signature And so much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Referrals are powerful but what happens when they dry up? In this episode, Emma explores how founders can mitigate risk in their businesses by shifting from dependency on word-of-mouth to building a strong, sustainable social media presence. Every business, whether it's product-based or service-driven, faces risk when it comes to lead generation. While networking, events, and referrals remain valuable, they shouldn't be the only sources of growth. Emma highlights why relying solely on personal connections puts your time and business health at risk, and how social media can serve as your 24/7 partner in building trust, nurturing audiences, and expanding visibility. Social media doesn't just attract new clients. It also supports referrals by reinforcing credibility when prospects research your brand online. By the end of this episode, you'll see how social media marketing can be the key to protecting your pipeline and scaling with confidence. Listen in as Emma explains: The dangers of relying solely on referrals for lead generation How social media nurtures, attracts, and validates leads Why a strong digital presence doubles your growth opportunities And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In-person events offer priceless visibility offline. But without a strategic social media runway, many founders lose the chance to translate those moments into online growth and conversions. Your next big event is closer than you think, and how you prepare on social media could make or break its success. In this episode, Emma shares a proven framework to ensure your audience is engaged, your content reaches more people, and your event delivers impact long after the doors close. Emma breaks down the power of a 90-day content plan, why consistency matters more than quick bursts, and how pairing organic posts with paid campaigns can skyrocket reach. She also shares real client examples that prove how showing up intentionally on social media transforms dormant accounts into engagement powerhouses. Don't leave your results to chance. Discover how to prep, engage, and amplify your event for lasting impact. Listen in as Emma explains: The ideal amount of runway to prep event-focused social media marketing The role of paid ads in accelerating event momentum How to keep engagement and conversions flowing after your event And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

If you've ever hesitated to set up email automations because they feel impersonal or robotic, this episode will completely shift your mindset. In today's Social Bite episode, Emma breaks down how to craft email sequences that are not only automated, but also infused with heart, strategy, and personal touch. From welcome series to promo flows, she walks through how to make subscribers feel seen, understood, and ready to take action, all while taking advantage of the time savings of automations. Emma shares the exact strategies Ninety Five Media uses to create automation flows that guide subscribers through a seamless journey, using personalized tone, segmentation, and micro-stories that resonate. Whether you're building your first sequence or want to optimize what you already have, this episode will help you approach automation as a powerful brand-building tool, not just a time-saver. Listen in as Emma explains: The 3 core email sequences every brand needs to build trust and convert The technical tools + tactics that make automation seamless and scalable Why segmentation and personalization matter more than ever in today's inbox And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

If you're struggling to create enough content for your social media, there's a solution that can make content creation feel easy and even fun (yes, actually fun!). In this episode, Emma breaks down the transformative process of Quarterly Content Shoots, a service included in all Ninety Five Media social media management packages. Emma explains how clients can produce three months' worth of content in just three hours, without feeling overwhelmed or intimidated. From pre-shoot questionnaires and behind-the-scenes planning to on-location filming and post-production editing, she walks through every step to show how the process works seamlessly. By shooting relatable, high-quality videos on iPhones and guiding clients in front of the camera, the Ninety Five Media team can ensure content is authentic, engaging, and ready to post. If you've ever felt stressed, stuck, or unsure what to create next, this episode gives you a blueprint for consistent, high-quality social media content that connects with your audience and drives results. Listen in as Emma explains: Exactly how quarterly content shoots simplify social media marketing Steps to plan, shoot, and edit three months of content quickly Using iPhone video to keep content relatable and authentic for audiences And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Did your engagement slow down this summer? You're not alone. Many brands see a seasonal dip in interactions, but September is the perfect time to reset, reconnect, and reignite momentum. In this episode, Emma shares three simple yet powerful strategies to help you re-engage your audience and head into Q4 with confidence. Emma explains why summer engagement naturally dips and why pulling back on your marketing only makes your audience colder. Instead, she outlines practical ways to warm up your social channels, refresh your email list, and plan ahead with intentional content pillars for fall. Listen in to learn how to reset your strategy and head into the busiest season of the year with a stronger, more engaged audience. Listen in as Emma explains: How to rewarm your social audience with storytelling, interactive Stories, and intentional conversation starters Best practices for a personalized “we're back” or re-engagement email sequence High-performing content pillars and seasonal trends to utilize in Q4  And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

What if the growth strategies you've been focusing on aren't the ones that will actually move the needle for your brand? In this episode, Emma challenges the traditional ways we think about growth on social media and reveals why stepping outside the box might be the key to your next big breakthrough. Too often, brands stay stuck in familiar patterns: working with the same types of influencers, running the same campaigns, and hoping for different results. But as Emma shares, there are smarter, less obvious avenues for growth hiding in plain sight. These overlooked strategies don't just expand your reach – they can connect you with the exact audience you've been trying to attract all along. If you've ever felt like you're spinning your wheels or wondering what you're missing when it comes to scaling online, tune in for a fresh, thought-provoking take on how to grow in ways you may have never considered. Listen in as Emma explains: Why the growth strategies you've been using might not be moving the needle How small shifts in perspective can reveal hidden opportunities for expansion The underrated approach to building partnerships that create loyal brand advocates And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Engagement might be down, but your next client could already be hiding in plain sight. In this episode, Emma reveals how to transform everyday comments, DMs, and new followers into meaningful business opportunities. Instead of waiting for leads to self-identify, Emma shares simple, genuine ways to nurture relationships and move conversations from casual engagement to real sales. You'll learn how to spot buying signals, shift public interactions into private conversations, and make your audience feel truly seen, without coming across as pushy or salesy. Whether you're struggling with declining engagement or wondering how to connect with “lurkers” consuming your content silently, this episode will show you exactly where to start.   Listen in as Emma explains: Why most potential clients will never openly say they want to work with you The simple three-part welcome message that turns new followers into warm leads How to spot buying signals in your comment section and nurture them effectively And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Your follower count has flatlined. No need to panic! Just return to good strategy. In this episode, Emma unpacks exactly why your social media growth may have stalled and what to do to get it moving again. From saturated industries to inconsistent posting and even unknowingly buying bot followers, Emma breaks down the common reasons growth slows and the three most overlooked levers you can start using today to drive real momentum. With deep insight from managing dozens of brand accounts, Emma shares the tactical and strategic shifts that lead to faster growth, stronger brand awareness, and more ideal clients coming your way. Whether you're stuck in a plateau or want to audit your strategy before things stall, this episode offers the clarity and action steps you need now. Listen in as Emma explains: How misaligned messaging and industry saturation can slow your growth. The danger of bot followers and how they can sabotage your reach. Three powerful growth levers: collaborations, shareability, and trend-based content. And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Hiring help shouldn't slow you down, especially when it comes to your marketing. In this episode, Emma pulls back the curtain on the true differences between hiring a freelancer, bringing on an in-house marketer, or partnering with a full-service agency like Ninety Five Media. Drawing from her own experience hiring employees and managing a successful agency, Emma explores what it really costs - financially and energetically - to find and train marketing support. You'll hear what makes an agency model more efficient and scalable, why one person can't (and shouldn't) do it all, and how the hidden costs of hiring in-house can delay your results. Let this be your blueprint for smarter marketing decisions as you weigh your next best hire. Listen in as Emma explains: Why hiring a team of specialists beats relying on one generalist. The hidden costs of full-time employees that agencies help you avoid. What a proven marketing framework can do for your speed and ROI. And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Sounding “salesy” can be a huge fear for new business owners. There is this underlying fear for a lot of founders and marketers that by promoting offers, it means they're being inauthentic. In this episode, Emma zeroes-in on email specifically, and breaks down the mindset blocks and copywriting mistakes that keep founders from confidently selling to their lists. If you've ever worried about sounding pushy, cringe, or like a used car salesman, this one's for you. Emma unpacks what “salesy” really means (spoiler: it's a mindset, not a tone) and offers practical tips to shift your copy while keeping your voice authentic. You'll learn how to build trust through storytelling, add value in every message, and write with clarity so you can confidently invite your audience to buy. Plus, she shares how to optimize your automated nurture sequences so they work for you while you sleep. Listen in as Emma explains: Copy tweaks that create clarity and boost conversions The power of storytelling and soft CTAs in your emails Why your nurture sequences are your best hidden sales asset And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

So, your content is performing well. Amazing! But is it converting? In this episode, Emma digs into the most common disconnects between your social media content and actual sales. If your posts are gaining traction but you're not seeing that reflected in your bottom line, the problem isn't your work ethic. It's your strategy. Emma walks through a handy audit framework to help diagnose where your content might be falling short, from unclear offers to missing nurture funnels. You'll also learn how to apply buyer psychology and storytelling to boost conversions without increasing your workload. Whether you're a DIYer or have a team behind you, this episode will help you refocus your efforts and start seeing meaningful ROI from your content. Listen in as Emma explains: The 3 key content buckets your social strategy might be missing How to identify where your audience is in the buyer journey Practical content fixes using buyer psychology, case studies, and benefit-driven messaging And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

We've all had those “what do I even say anymore?” moments, and today, we're tackling them head-on. In this episode, Emma dives into one of the most common struggles content creators face: feeling like you've said it all. Whether you're managing a brand account or running a personal platform, the pressure to constantly generate new ideas can be overwhelming. Emma breaks down why content ruts are not only normal, but also a sign it's time to get back to your core message. She shares two root causes of burnout (creative fatigue and lack of clarity) and offers three powerful prompts designed to reignite your content engine. Plus, she reminds us why repetition isn't just okay, it's essential to thought leadership. Listen in as Emma explains: Why you're not out of ideas—you're just overextended That repetition isn't a cop out, but actually the best way to build brand recognition 3 breakthrough prompts to get your creative wheels turning right now And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

If social media is starting to feel more like a chore than a strategy, this episode is your reset button. Emma dives deep into a common and growing struggle among founders: content creation burnout. From emotional fatigue to detachment from your audience, Emma explains that these symptoms are not personal failures, they're signs of broken systems. She challenges the myth that consistency means showing up constantly, and instead shares how sustainable strategies can outperform hustle-heavy ones. Emma walks you through how to reframe your approach by prioritizing automation, outsourcing, batching, and revisiting the content that actually performs. Use these tips to make sure your marketing isn't draining you but instead supporting your energy and your growth. Listen in as Emma explains: Why burnout isn't a personal problem, it's a systems problem How to identify and creatively repurpose your best content That you can, in fact, stay visible and build trust without being glued to your phone 24/7 And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Staying stuck in the trenches is slowing your growth. In this episode, Emma shares a truth she's seen over and over in 10+ years of working with founder-led brands: you become a better founder when you have a marketing team. Emma breaks down the identity shift that happens when founders stop being the do-it-all person and start stepping fully into leadership. She's lived this transition firsthand and supported countless clients through it. From managing every detail of their social media to replying to every DM, many founders are too involved in the day-to-day. That level of control doesn't lead to scale, it leads to burnout and bottlenecks. Hear Emma offer a simple but game-changing perspective: when you step back from execution, you create space for your most important role – the visionary.  Listen in as Emma explains: The challenges and big payoffs of shedding the “do-it-all” founder identity Why letting go of tasks like social media execution will create the space to lead and innovate How to find the kinds of strategic support that will kickstart your growth And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

ROI isn't just about money in the bank. It's about the brand you're building. In this episode, Emma encourages you to rethink the traditional definition of return on investment in digital marketing. She reveals how ROI can show up in unexpected but deeply valuable ways – especially when it comes to thought leadership, brand awareness, and community building. Emma shares a powerful story about one of her clients: a nonprofit that doesn't sell a product, yet has seen explosive social media growth and influence through consistent, value-driven content. With staggering stats and real-world impact, this episode invites you to expand your mindset around what results really look like, and how to spot them before the sales even begin. Listen in as Emma explains: Why ROI isn't always monetary – brand authority and audience growth matter, too How you can generate returns on social before you launch or sell anything Using success metrics like reach and engagement to reveal deeper ROI And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

You've put so much into your content. Don't let your first two seconds be an afterthought. In this episode, Emma breaks down the underestimated power of a strong hook in video content. With audience attention spans shrinking and social feeds moving faster than ever, those first few seconds can determine whether your message lands, or gets lost in the scroll. Emma explains what makes a hook effective, why it's not about gimmicks, and how to use visual and auditory cues to increase engagement without compromising authenticity. You'll walk away with four practical hook formats you can test immediately, plus a new way to think about your content openers: not as throwaways, but as your most valuable real estate. Listen in as Emma explains: The power of the first two seconds in social media videos What a good hook actually does Four creative hook formats that will work for you again and again And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

It's a wild feeling when your content starts doing the selling for you—and not everyone is ready for it. In this episode, Emma explores the mindset shift required when your social media marketing begins to deliver results without your constant involvement. It's an exciting milestone, but it can also trigger fear and discomfort for founders used to being hands-on in every step of the sales process. Emma shares real-life examples of clients who struggled with this transition and what it really feels like behind the scenes to scale your business with ease. Are you ready to hand off the heavy lifting to your content? This episode is your gut check. Listen in as Emma explains: How social media marketing can deliver leads and sales without founder involvement Why letting go of control is a necessary mindset shift for true growth The reason not every founder is ready to scale, even if they think they are And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

What if those social media numbers you've been obsessing over don't matter at all? In this episode, Emma reveals the two metrics that actually drive results in your business, and spoiler: it's not followers, likes, or views. These backend metrics are often overlooked because they're not flashy, but they're crucial if you want to understand what's working and where your marketing funnel might be leaking. Emma breaks down the importance of reach (the true top-of-funnel metric) and website taps (your warmest leads) and explains how tracking these numbers gives you actionable insight into your customer journey. Whether you need to overhaul your content or fix a broken link in your funnel, this is how to decode your analytics and finally start seeing real results. Listen in as Emma explains: Why reach is the ultimate indicator of top-of-funnel health What to fix if your numbers are growing but conversions aren't  How to troubleshoot stagnant metrics with bold content changes and audience research And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Here's what most people don't realize about “in the moment” content: it takes a lot of planning. In this episode, Emma unpacks the unrealistic expectation that your content needs to be created in real time to be effective, and why trying to post immediately is often the fastest way to stall your momentum. She offers a behind-the-scenes look at what it actually takes to pull off real-time content at events, and why even your favorite creators aren't doing what you think they are. You'll learn how to build a content system that frees up your time, protects your energy, and still makes your audience feel deeply connected to you and your brand. If you're ready to learn how to make your content feel authentic without tying yourself to your phone 24/7, this is your roadmap. Listen in as Emma explains: A mindset shift for creating high-impact content without the stress How to prep for events so your content captures the full story What “B-roll” content is and why it's your new best friend And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Here's the truth: no one is buying your offer just because of what's included. In this episode, Emma unpacks why belief-based content—not feature-stuffed sales pages—is what actually moves your audience from scrolling to sold. Using sharp, real-world examples (hello, Peloton!) and behind-the-scenes insights from digital businesses, she reveals how to shift your messaging from what you do to what your audience needs to believe is possible. You'll learn how to future-cast, reframe limiting assumptions, and position your offer as the catalyst for transformation. If your content is packed with deliverables but low on conversions, this belief-first approach might just be the missing link in your sales cycle. Listen in as Emma explains: How to reposition your offer as the solution to who your audience wants to become Why future-casting content helps your audience see themselves inside the transformation The three types of belief-based content that spark connection and speed up conversions And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

If your content isn't converting, it's easy to assume you simply need MORE of it. More posts equals more website traffic, right? Not necessarily. In this episode, Emma challenges the common “just post more” advice and makes a compelling case for posting better instead of posting more. In fact, what many brands really need is clearer messaging, not a heavier posting schedule. Drawing from her 10+ years of experience, Emma breaks down why quality trumps quantity when it comes to conversion, and how a single, well-crafted post can often do more than a week's worth of filler content. You'll hear what kind of content actually moves people from follower to buyer, and how to make sure your message lands with the right people. If you've been feeling stuck, scattered, or just unsure why your content isn't converting, this episode might be the reset you need. Listen in as Emma explains: How one powerful post can turn a viewer into a buyer The ideal minimum posting cadence for consistent growth What to fix first if your content isn't converting And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

The content with you in it always performs better. So why aren't you showing up more often? In this episode, Emma explores the deeper reason so many founders resist getting in front of the camera, and what to do about it. It's not just about vanity metrics or having the “right look.” It's about confidence, preparation, and understanding what makes you feel like your best self. Whether you're avoiding video content because you feel awkward, or you're just not sure where to start, this episode is your pep talk and practical guide. Emma shares personal stories, industry data, and a mindset shift that could change the way you approach content creation forever. Because when you're ready, you don't have to get ready — and that's when your best ideas make the biggest impact. Listen in as Emma explains: Why founder-led content consistently outperforms brand-only posts The real reason you may avoid filming (and how to overcome it) How showing up as your best self helps move the needle faster And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Plenty of business owners think of paid ads as their golden ticket to growth. But that's only true if your organic strategy is locked in. In this episode, Emma shares a powerful conversation she had with a client whose business was bleeding money through paid media. Despite running ads all year, her revenue never caught up. Why? Because her organic presence wasn't doing its job. Emma explains why organic content isn't just the warm-up act; it's the foundation that makes paid ads convert. You'll learn why throwing money at Facebook or Instagram ads won't work if your profile feels off-brand or uninspiring, and what to do instead. Whether you're managing ads yourself or working with an agency, this episode will help you avoid wasted spend and build a strategy that actually drives sales. Listen in as Emma explains: Why paid ads are doomed to fail without a strong organic foundation The journey your audience actually takes before they buy Why better organic content lowers your paid media costs And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

What if a recession didn't mean slowing down, but scaling up? In this energizing episode, Emma challenges the instinct to pull back when the economy starts to shake. Instead, she shares why a recession might just be the biggest opportunity for growth—if you play your cards right. Drawing lessons from the marketing shifts of 2020, Emma highlights how the brands that committed to social media before the world turned upside down were the ones who came out stronger on the other side. But even if you're just getting started, it's not too late. This episode breaks down the mindset shifts, content strategy updates, and community-building efforts that can help your business thrive in any economic climate. This is your invitation to lean in, post more, connect deeper, and become the brand your audience turns to when the world gets shaky. Listen in as Emma explains: Why social media becomes more powerful during hard economic times How to adapt your messaging to speak directly to pain points The content strategy shift that builds buyer trust and community And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

What if you've been measuring your marketing success all wrong? In this episode, Emma breaks down the real indicators that your marketing is working—and spoiler alert, it's not about likes or follower counts. While most brands obsess over vanity metrics, Emma explains why conversations and community-building are the true secret sauce to long-term growth. Sharing personal stories from her early days growing Ninety Five Media, Emma reveals how low-follower accounts can still convert like crazy—if you're focusing on the right things. She invites you to zoom in on DMs, comments, and human-to-human engagement that drive connection, trust, and brand advocacy. Whether you're managing your own socials or have a team, this episode will reframe how you track your progress and fuel your momentum. Listen in as Emma explains: Why likes and follower growth are not accurate indicators of marketing success Where to focus if you want to drive real conversions The surprising brand reach and referrals that can come from proactive engagement And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Still thinking of your Instagram as just another marketing channel? It's time to shift your mindset. The truth is, in 2025 your social media is your portfolio. In this episode, Emma dives into the reality that, no matter your industry, your Instagram presence is no longer optional, it's foundational. Emma unpacks how consumer behavior is rapidly shifting away from traditional search engines and toward social media as the first place people go to evaluate a brand. Whether you're a service or a product-based business, your audience is making snap judgments based on what they see on your profile - and if your social content doesn't match the quality of your website, you could be losing potential clients without even realizing it. Emma shares real examples, data-backed insights, and a clear call to elevate your brand presence in a way that aligns with how people actually shop and discover businesses today. Listen in as Emma explains: Why inconsistent branding between your website and social platforms can erode trust and block conversions The shifts in consumer behavior that show more people searching for businesses on Instagram than Google How to treat your social media like your digital storefront And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

It's 2025. Are hashtags even relevant anymore? In this episode, Emma tackles the hot-button topic of hashtags and unpacks the ongoing debate: do they still work, or are they just digital clutter? With insights backed by real-world data from Ninety Five Media clients, Emma clears up what hashtags actually are, why many aren't working for you, and how to simplify your strategy to get seen by the right audience. Spoiler: it's not about using fancy industry jargon—it's about using words your customer would search for. Emma also shares a simple approach to optimizing your content, profiles, and reach through intentional hashtag use. If you've been overlooking or misusing hashtags, this episode will change how you show up. Listen in as Emma explains: Why hashtags will still work for you, but only with the right strategy behind them How to identify the most effective, audience-friendly keywords for your business Customizing hashtags per post and reviewing your data regularly for real results And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Your business isn't the only brand that deserves the spotlight—you do too. In this episode, Emma challenges founders and entrepreneurs to stop hiding behind their business and start building their own personal brand as well. Drawing from her own journey with personal branding and some real-life stories from her clients, Emma unpacks why separating your identity from your business isn't just empowering, it's smart strategy. From avoiding burnout to preparing for future exits, your personal brand can fuel both long-term success and short-term sales. Think of this episode as your gentle wake-up call to build an online presence that's just for you. Listen in as Emma explains: Why a personal brand builds trust faster than business-focused content ever will How your own brand can protect you for future pivots, exits, or career transitions Creating “collab content” between your business and personal accounts to help grow both brands And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

We all know that video is king right now, but the pressure to create great video content as a founder can be overwhelming. Video is one of the most powerful tools for building trust and connection with your audience, but knowing what to film, how to film it, and how to stay consistent can feel like major roadblocks. In this episode, Emma shares game-changing strategies for making founder-forward video content feel effortless and impactful. She breaks down how to batch content to save yourself time, reduce stress, and improve your social media engagement. Learn how to plan a successful filming session, why you don't need constant outfit changes, and which simple tools will instantly enhance your video quality.  Listen in as Emma explains: Why batching is key, and her top tips for recording content in bulk  How to keep perfectionism at bay and focus on showing up consistently Where to source new ideas for video content (it's easier than you think!) And so much more!   Our favorite video recording tools: Lapel mic  Phone light   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call