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I get my blood work done every 90 days and I swear it's the ultimate tip for health in the short term and in the long term and just feeling your best on he daily. So, today I'm going to try to convince you to do the same. Because there is a huge difference between being "not sick" and being truly healthy and if you aren't getting your bloodwork done at least once a year, you really don't know what's going on. Most people only get blood work done when something is wrong. When they feel bad. When they are exhausted. When a symptom won't go away. When a doctor orders it because something already happened. Instead of doing it reactively, we are talking about doing it proactively. How can you know what your body needs? What supplements or adjustments to your lifestyle… it's almost impossible without bloodwork. It tells you how your hormones are functioning. How inflamed your body is. How well you are absorbing nutrients. How your cholesterol is trending. How stressed your nervous system is. How your metabolism is working. How your immune system is functioning. Today's episode is about why doing blood work every 90 days can completely change your relationship with your health, how the top longevity experts think about tracking biomarkers, how it helps you personalize supplements and lifestyle instead of guessing, and how it allows you to catch problems early before they become a real problem. Let's go! Your blood work is your internal dashboard. It's crazy that most people are driving their body blind!! I do full blood work every 90 days and I swear by it. I'm going to break it all down today. Every 90 days I sit down with my functional medicine doctor, Dr. Singler, and we go through everything. We look at what's trending up. What's trending down. What needs support. What needs to be addressed. We adjust supplements. We talk about lifestyle changes. We sometimes talk about peptides. We look at stress markers like cortisol. We look at hormones. We look at inflammation. We look at cholesterol. We look at nutrient deficiencies. It's not just "do you have a disease." It's "what is your body asking for." And that quarterly check-in has become one of the most powerful forms of self-care I do. Today's episode is about why doing blood work every 90 days can completely change your relationship with your health, how the top longevity experts think about tracking biomarkers, how it helps you personalize supplements and lifestyle instead of guessing, and how it allows you to catch problems early before they become diagnoses. Because knowledge is power. And when it comes to your health, awareness is leverage. ***Why the Best Health and Longevity Experts Obsess Over Biomarkers When you listen to people like Peter Attia, Andrew Huberman, and leaders in longevity medicine, one theme is constant. You can't manage what you don't measure. They talk constantly about biomarkers. Blood markers. Hormones. Cholesterol. Glucose. Inflammation. Nutrients. Stress markers. Not because numbers are the goal. Because trends tell the truth. You don't need to wait until something is "out of range" to take action. You can see patterns forming. You can see directions your health is moving. You can intervene early. Longevity is not built by reacting to disease. Longevity is built by managing risk decades before disease shows up. Blood work lets you see inside the body instead of guessing from the outside. Energy, mood, sleep, weight, anxiety, motivation, focus, hormones, immune function… all of it leaves fingerprints in your labs. *** Why Every 90 Days Is a Sweet Spot Doing blood work every 90 days creates a rhythm. It's long enough for meaningful changes to occur. It's short enough to catch problems early. It's frequent enough to personalize your approach. This cadence allows you to: • See how supplements are actually working • Know if lifestyle changes are helping • Track hormones as they shift • Monitor cholesterol trends • Watch inflammation markers • Identify deficiencies before symptoms • See how stress is impacting your body It turns health into an ongoing relationship instead of a once-a-year appointment. Rather than living on autopilot, it becomes a quarterly check-in. "How is my body actually doing?" "What does it need right now?" "What needs to change?" ***The Power of Baselines One of the most underrated benefits of regular blood work is baselines. When you know what your normal looks like, everything changes. If something shifts, you see it faster. If you get sick, you have something to compare to. If symptoms show up, you're not starting from zero. Your baseline becomes your personal health fingerprint. This is especially powerful with hormones, thyroid, cholesterol, inflammatory markers, glucose, and nutrient levels. Medicine is often built around population averages. But health is personal. Your optimal range is not always the same as "normal." Blood work every 90 days teaches you your body. ***Personalization Instead of Guessing Most people take supplements blindly. They try what's trending. What a friend is taking. What TikTok says. What an ad promises. Blood work removes guessing. You stop throwing things at your body and hoping. You start making informed decisions. When I review labs with my doctor, we are not just looking for problems. We are optimizing. We adjust supplements based on what my body is actually showing. We talk about hormones. We talk about stress. We talk about sleep. We talk about hydration. We talk about inflammation. We talk about recovery. If cortisol is elevated, the conversation shifts to lifestyle, nervous system, sleep, slowing down, hydration, sauna, recovery. If something is low, we talk about absorption, nutrition, and targeted support. It becomes a dialogue with your body instead of a guessing game. ***Emotional Health Lives in the Labs Too This is not just physical. Your labs often reflect your emotional and mental load. Stress hormones. Inflammation. Blood sugar instability. Nutrient depletion. Your body keeps the receipts. Blood work gives you objective data to support lifestyle changes. Sometimes the answer is not another supplement. Sometimes it's rest. Sleep. Boundaries. Sunlight. Movement. Slowing down. It's incredibly empowering to see that connection clearly. It turns self-care into strategy, not indulgence. ***How I Do It and How You Could Do It The way I do it is higher touch and more expensive. I use a mobile blood draw that comes to my house. Then I schedule a long call with my functional medicine doctor to go through everything. We take our time. We look at the full picture. We build a plan. But you do not have to do it that way. You can ask your doctor to order labs. You can go to a clinic and make an appointment so you're not waiting forever. You can get a basic panel and build from there. You can even upload your results into ChatGPT and use it as an educational tool to help you understand what the markers mean and what questions to ask your doctor. This doesn't have to be complicated. It just has to be consistent. ***Why This Is One of the Best Investments You Can Make We spend money on convenience. On clothes. On food. On homes. On trips. On businesses. But nothing affects the quality of your life more than the quality of your health. Energy. Mood. Confidence. Focus. Longevity. Relationships. Joy. Blood work every 90 days is not an expense. It is intelligence. It is prevention. It is personalization. It is early detection. It is self-leadership. It is saying, "I care about how long I live and how well I live." ***Most people wait for symptoms to tell them something is wrong. But by the time symptoms show up, your body has usually been whispering for a long time. Blood work lets you hear the whispers. It lets you see trends before problems. Adjust before crashes. Support before burnout. Correct before disease. For me, doing blood work every 90 days has become a quarterly health check-in with myself. How am I really doing? What does my body need? What needs to change? What needs support? It keeps me connected to my health instead of disconnected from it. And I truly believe this is one of the most powerful forms of preventative self-care anyone can adopt. So if you take anything from this episode, let it be this. Don't wait for something to go wrong. Start tracking your health while things are going right. There's nothing more important or worth spending your time and money on!
We've been covering what's happening in Minnesota, and the killing of Alex Pretti, all week on The Verge. To begin this episode, Nilay explains why — and why so many others seem to feel the same way right now. After that, the hosts talk about the CEO-studded screening of Melania Trump's documentary last weekend, the disastrous public appearance from Tim Cook, and whether Cook and other CEOs have any other option but to capitulate to the Trump administration. Then it's time for some gadgets: we talk about the super-foldy, super-expensive Samsung Galaxy Z Trifold, the Clawdbot / Moltbot phenomenon, and whether Google can finally put Chrome OS and Android together the right way. Finally, in the lightning round, it's time for Brendan Carr is a dummy, Tesla's anti-car pivot, Apple's design hires, and more. Further reading: On the ground in Minneapolis after the killing of Alex Pretti I grew up with Alex Pretti Creators and communities everywhere take a stand against ICE It doesn't matter if Alex Pretti had a gun Why won't anyone stop ICE from masking? Tim Cook, Andy Jassy, and AMD CEO Lisa Su are at the White House for a VIP screening of the Melania doc. Tim Cook had ‘a good conversation' with Trump about deescalation Cook in 2020: Speaking up on racism From The New York Times: Amazon's $35 Million ‘Melania' Promotion Has Critics Questioning Its Motives From The Hollywood Reporter: ‘Melania' Set for a $3 Million Opening Despite Amazon's $35 Million Marketing Push Here's Tim Cook hanging out with accused rapist Brett Ratner at the Melania screening What TikTok's new owners mean for your feed TikTok USA is broken TikTok is still down, here are all the latest updates TikTok is still struggling in the US due to a “cascading systems failure.” TikTok US is mostly back up and running TikTok blames its US problems on a power outage Oracle admits it broke TikTok. Congress doesn't seem to know if the TikTok deal complies with its law Is New TikTok banning the word “Epstein” in DMs? Not really. TikTokers are heading to UpScrolled following US takeover Mark Zuckerberg is all in on AI as the new social media Meta is stopping teens from chatting with its AI characters Bluesky is testing ‘live' features to take on X Best gas masks The Samsung Trifold will cost nearly three grand Google just leaked a first look at Android for PC in action Chromebooks train schoolkids to be loyal customers, internal Google document suggests Moltbot, the AI agent that ‘actually does things,' is tech's new obsession Clawdbot's bad day I used Claude to vibe-code my wildly overcomplicated smart home The FCC's Late Night Comedy Show Tesla discontinuing Model S and Model X to make room for robots Tesla says production-ready Optimus robot is coming soon Tesla hits a grim milestone: its second straight year of decline Elon Musk invests $2 billion in Elon Musk Hang on, there's a Trump Phone Ultra coming too? Halide co-founder Sebastiaan de With is joining Apple's design team The Stream Deck-packed gaming keyboard is a monster of good ideas Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed.We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Could live selling be the next big opportunity for indie authors? Adam Beswick shares how organic marketing, live streaming, and direct sales are transforming his author career—and how other writers can do the same. In the intro, book marketing principles [Self-Publishing with ALLi]; Interview with Tobi Lutke, the CEO and co-founder of Shopify [David Senra]; The Writer's Mind Survey; Bones of the Deep – J.F. Penn; Alliance of Independent Authors Indie Author Lab. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Adam Beswick is a bestselling fantasy author and an expert in TikTok marketing for authors, as well as a former NHS mental health nurse. Adam went full-time as an indie author in 2023 and now runs AP Beswick Publications. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How Adam scaled from garden office to warehouse, with his wife leaving her engineering career to join the business Why organic marketing (free video content) beats paid ads for testing what resonates with readers The power of live selling: earning £3,500 in one Christmas live stream through TikTok shop Mystery book bags: a gamified approach to selling that keeps customers coming back Building an email list of actual buyers through direct sales versus relying on platform algorithms Why human connection matters more than ever in the age of AI-generated content You can find Adam at APBeswickPublications.com and on TikTok as @a.p_beswick_publications. Transcript of interview with Adam Beswick Jo: Adam Beswick is a bestselling fantasy author and an expert in TikTok marketing for authors, as well as a former NHS mental health nurse. Adam went full-time as an indie author in 2023 and now runs AP Beswick Publications. Welcome back to the show, Adam. Adam: Hi there, and thank you for having me back. Jo: Oh, I'm super excited to talk to you today. Now, you were last on the show in May 2024, so just under two years, and you had gone full-time as an author the year before that. So just tell us— What's changed for you in the last couple of years? What does your author business look like now? Adam: That is terrifying to hear that it was that long ago, because it genuinely feels like it was a couple of months ago. Things have certainly been turbocharged since we last spoke. Last time we spoke I had a big focus on going into direct sales, and I think if I recall correctly, we were just about to release a book by Alexis Brooke, which was the first book in a series that we had worked with another author on, which was the first time we were doing that. Since then, we now have six authors on our books, with a range of full agreements or print-only deals. With that focus of direct selling, we have expanded our TikTok shop. In 2024, I stepped back from TikTok shop just because of constraints around my own time. We took TikTok shop seriously again in 2025 and scaled up to a six-figure revenue stream throughout 2025, effectively starting from scratch. That means we have had to go from having an office pod in the garden, to my wife now has left her career as a structural engineer to join the business because there was too much for me to manage. We went from this small office space, to now we have the biggest office space in our office block because we organise our own print runs and do all our distribution worldwide from what we call “AP HQ.” Jo: And you don't print books, but you have a warehouse. Adam: Yes, we have a warehouse. We work with different printers to order books in. We print quite large scale—well, large scale to me—volumes of books. Then we have them ordered to here, and then we will sign them all and distribute everything from here. Jo: Sarah, your wife, being a structural engineer—it seems like she would be a real help in organising a business of warehousing and all of that. Has that been great [working with your wife]? Because I worked with my husband for a while and we decided to stop doing that. Adam: Well, we're still married, so I'm taking that as a win! And funnily enough, we don't actually fall out so much at work. When we do, it's more about me being quite chaotic with how I work, but also I can at times be quite inflexible about how I want things to be done. But what Sarah's fantastic at is the organisation, the analytics. She runs all the logistical side of things. When we moved into the bigger office space, she insisted on us having different offices. She's literally shoved me on the other side of the building. So I'm out the way—I can just come in and write, come and do my bit to sign the books, and then she can just get on with organising the orders and getting those packed and sent out to readers. She manages all the tracking, the customs—all the stuff that would really bog me down. I wouldn't say she necessarily enjoys it when she's getting some cranky emails from people whose books might have gone missing or have been held up at customs, but she's really good at that side. She's really helped bring systems in place to make sure the fulfilment side is as smooth as possible. Jo: I think this is so important, and I want everyone to hear you on this. Because at heart, you are the creative, you are a writer, and sure you are building this business, but I feel like one of the biggest mistakes that creative-first authors make is not getting somebody else to help them. It doesn't have to be a spouse, right? It can also be another professional person. Sacha Black's got various people working for her. I think you just can't do it alone, right? Adam: Absolutely not. I would have drowned long before now. When Sarah joined the team, I was at a position where I'd said to her, “Look, I need to look at bringing someone in because I'm drowning.” It was only then she took a look at where her career was, and she'd done everything she wanted to do. She was a senior engineer. She'd completed all the big projects. I mean, this is a woman who's designed football stands across the UK and some of the biggest barn conversions and school conversions and things like that. She'd done everything professionally that she'd wanted to and was perhaps losing that passion that she once had. So she said she was interested, and we said, “Look, why don't you come and spend a bit of time working with me within the business, see whether it works for you, see if we can find an area that works for you—not you working for the business, the business working for you—that we maintain that work-life balance.” And then if it didn't work, we were in a position where we could set her up to start working for herself as an engineer again, but under her own terms. Then we just went from strength to strength. We made it through the first year. I think we made it through the first year without any arguments, and she's now been full-time in the business for two years. Jo: I think that's great. Really good to hear that. Because when I met you, probably in Seville I think it was, I was like, “You are going to hit some difficulty,” because I could see that if you were going to scale as fast as you were aiming to— There are problems of scale, right? There's a reason why lots of us don't want a bloomin' warehouse. Adam: Yes, absolutely. I think it's twofold. I am an author at heart—that's my passion—but I'm also a businessman and a creative from a marketing point of view. I always see writing as the passion. The business side and the creating of content—that's the work. So I never see writing as work. When I was a nurse, I was the nurse that was always put on the wards where no one else wanted to work because that's where I thrived. I thrive in the chaos. Put me with people who had really challenging behaviour or were really unwell and needed that really intense support, displayed quite often problematic behaviours, and I would thrive in those environments because I'd always like to prove that you can get the best out of anyone. I very much work in that manner now. The more chaotic, the more pressure-charged the situation is, the better I thrive in that. If I was just sat writing a book and that was it, I'd probably get less done because I'd get bored and I wouldn't feel like I was challenging myself. As you said, the flip side of that is that risk of burnout is very, very real, and I have come very, very close. But as a former mental health nurse, I am very good at spotting my own signs of when I'm not taking good care of myself. And if I don't, Sarah sure as hell does. Jo: I think that's great. Really good to hear. Okay, so you talked there about creating the content as work, and— You have driven your success, I would say, almost entirely with TikTok. Would that be right? Adam: Well, no, I'd come back and touch on that just to say it isn't just TikTok. I would say definitely organic marketing, but not just TikTok. I'm always quick to pivot if something isn't working or if there's a dip in sales. I'm always looking at how we can—not necessarily keep growing—but it's about sustaining what you've built so that we can carry on doing this. If the business stops earning money, I can't keep doing what I love doing, and me and my wife can't keep supporting our family with a stable income, which is what we have now. I would say TikTok is what started it all, but I did the same as having all my books on Amazon, which is why I switched to doing wide and direct sales: I didn't want all my eggs in one basket. I was always exploring what platforms I can use to best utilise organic marketing, to the point where my author TikTok channel is probably my third lowest avenue for directing traffic to my store at the moment. I have a separate channel for my TikTok shop, which generates great traffic, but that's a separate thing because I treat my TikTok shop as a separate audience. That only goes out to a UK audience, whereas my main TikTok channel goes out to a worldwide audience. Jo: Okay. So we are going to get into TikTok, and I do want to talk about that, but you said TikTok Shop UK and— Then you mentioned organic marketing. What do you mean by that? Adam: When I say organic marketing, I mean marketing your books in a way that is not a detriment to your bank balance. To break that down further: you can be paying for, say for example, you set up a Facebook ad and you are paying five pounds a day just for a testing phase for an ad that potentially isn't going to work. You potentially have to run 5, 6, 7, 8, 9, 10 ads at five pounds a day to find one ad that works, that will make your book profitable. There's a lot of testing, a lot of money that goes into that. With organic marketing, it's using video marketing or slideshows or carousels on TikTok, Instagram, YouTube, Facebook—wherever you want to put it—to find the content that does resonate with your readers, that generates sales, and it doesn't cost you anything. I can create a video on TikTok, put it out there, and it reaches three, four hundred people. That hasn't cost me any money at all. Those three, four hundred people have seen my content. That's not TikTok's job for that to generate sales. That's my job to convert those views into sales. If it doesn't, I just need to look at the content and say, “Well, that hasn't hit my audience, or if it has, it hasn't resonated. What do I need to do with my content to make it resonate and then transition into sales?” Once you find something that works, it's just a case of rinse and repeat. Keep tweaking it, keep changing or using variants of that content that's working to generate sales. If you manage to do that consistently, you've already got content that you know works. So when you've built up consistent sales and you are perhaps earning a few thousand pounds a month—it could be five figures a month—you've then got a pool of money that you've generated. You can use that then to invest into paid ads, using the content you've already created organically and tested organically for what your audience is going to interact with. Jo: Okay. I think because I'm old school from the old days, we would've called that content marketing. But I feel like the difference of what you are doing and what TikTok—I think the type of behaviour TikTok has driven is the actual sales, the conversion into sales. So for example, this interview, right? My podcast is content marketing. It puts our words out in the world and some people find us, and some people buy stuff from us. So it's content marketing, but it's not the way you are analysing content that actually drives sales. Based on that content, there's no way of tracking any sales that come from this interview. We are just never going to know. I think that's the big difference between what you are doing with content versus what I and many other, I guess, older creators have done, which is— We put stuff out there for free, hope that some people might find us, and some of those people might buy. It's quite different. Adam: I would still argue that it is organic marketing, because you've got a podcast that people don't have to pay to listen to, that they get enjoyment from, and the byproduct of that is you generate some income passively through that. If you think of your podcast as one product and your video content is the same—these social media platforms—you don't just post your podcast on one platform. You will utilise as many platforms as you can, unless you have a brand agreement where a platform is paying you to solely use their platform because you or yourself are the driver for the audience there. I would say a podcast is a form of organic marketing. I could start a podcast about video marketing. I could start a podcast about reading. The idea being you build up an audience and then when you drop in those releases, that audience then goes and buys that product. For example, if you've got a self-help book coming out, if you drop that into your podcast, chances are you're going to get a lot more sales from your audience that are here to listen to you as the inspirational storyteller that you are from a business point of view than what you would if you announced that you had a new crime novel coming out or a horror story you've written. Your audience within here is generally an author audience who are looking to refine their craft—whether that be the writing or the selling of the books or living the dream of being a full-time author. I think it's more a terminology thing. Jo: Well, let's talk about why I wanted to talk to you. A friend of ours told me that you are doing really well with live sales. This was just before Christmas, I think. And I was like, “Live sales? What does that even mean?” Then I saw that Kim Kardashian was doing live sales on TikTok and did this “Kim's Must Have” thing, and Snoop Dogg was there, and it was this massive event where they were selling. I was like, “Oh, it's like TV sales—the TV sales channel where you show things and then people buy immediately.” And I was like, “Wait, is Adam like the Kim Kardashian of the indie author?” So tell us about this live sale thing. Adam: Well, I've not got that far to say that I have the Kim Kardashian status! What it is, is that I'm passionate about learning, but also sharing what's working for me so that other authors can succeed—without what I'm sharing being stuck behind a paywall. It is a big gripe of mine that you get all these courses and all these things you can do and everything has to be behind a paywall. If I've got the time, I'll just share. Hence why we were in Vegas doing the presentations for Indie Author Nation, which I think had you been in my talk, Jo, you would've heard me talking about the live selling. Jo: Oh, I missed it. I'll have to get the replay. Adam: I only covered a short section of it, but what I actually said within that talk is, for me, live selling is going to be the next big thing. If you are not live selling your books at the moment, and you are not paying attention to it, start paying attention to it. I started paying attention about six months ago, and I have seen constant growth to a point where I've had to post less content because doing one live stream a week was making more money than me posting content and burning myself out every single day for the TikTok shop. I did a live stream at the beginning of Christmas, for example. A bit of prep work went into it. We had a whole Christmas set, and within that one live stream we generated three and a half thousand pounds of organic book sales. Jo: Wow. Adam: Obviously that isn't something that happened overnight. That took me doing a regular Friday stream from September all the way through to December to build up to that moment. In fact, I think that was Black Friday, sorry, where we did that. But what I looked at was, “Right, I haven't got the bandwidth because of all the plates I was spinning to go live five days a week. However, I can commit to a Friday morning.” I can commit to a Friday morning because that is the day when Sarah isn't in the office, and it's my day to pack the orders. So I've already got the orders to pack, so I thought I'll go live whilst I'm packing the orders and just hang out and chat. I slowly started to find that on average I was earning between three to four hundred pounds doing that, packing orders that I already had to pack. I've just found a way to monetise it and engage with a new audience whilst doing that. The thing that's key is it is a new audience. You have people who like to consume their content through short-form content or long-form content. Then you have people who like to consume content with human interaction on a live, and it's a completely different ballgame. What TikTok is enabling us to do—on other platforms I am looking at other platforms for live selling—you can engage with an audience, but because on TikTok you can upload your products, people can buy the products direct whilst you are live on that platform. For that, you will pay a small fee to TikTok, which is absolutely worth it. That's part of the reason we've been able to scale to having a six-figure business within TikTok shop itself as one revenue stream. Jo: Okay. So a few things. You mentioned there the integration with TikTok shop. As I've said many times, I'm not on TikTok—I am on Instagram—and on Instagram you can incorporate your Meta catalogue to Shopify. Do you think the same principle applies to Instagram or YouTube as well? I think YouTube has an integration with Shopify. Do you think the same thing would work that way? Adam: I think it's possible. Yes, absolutely. As long as people can click and buy that product from whatever content they are watching—but usually what it will have to do is redirect them to your store, and you've still got all the conversion metrics that have to kick in. They have to be happy with the shipping, they have to be happy with the product description and stuff like that. With TikTok shop, it's very much a one-stop shop. People click on the product, they can still be watching the video, click to buy something, and not leave the stream. Jo: So the stream's on, and then let's say you are packing one of your books— Does that product link just pop up and then people can buy that book as you are packing it? Adam: So we've got lots and lots of products on our store now. I always have a product link that has all our products listed, and I always keep all of the bundles towards the top because they generate more income than a single book sale. What will happen is I can showcase a book, I'll tap the screen to show what product it is that I'm packing, and then I'll just talk about it. If people want it, they just click that product link and they can buy it straight away. What people get a lot of enjoyment from—which I never expected in a million years—is watching people pack their order there and then. As an author, we're not just selling a generic product. We're selling a book that we have written, that we have put our heart and soul into. People love that. It's a way of letting them into a bit of you, giving them a bit of information, talking to them, showing them how human you are. If you're on that live stream being an absolute arse and not very nice, people aren't going to buy your books. But if you're being welcoming, you're chatting, you're talking to everyone, you're interacting, you're showcasing books they probably will. What we do is if someone orders on the live stream, we throw some extra stuff in, so they don't just get the books, they'll get some art prints included, they'll get some bookmarks thrown in, and we've got merch that we'll throw in as a little thank you. Now it's all stuff that is low cost to us, because actually we're acquiring a customer in that moment. I've got people who come onto every single Friday live stream that I do now. They have bought every single product in our catalogue and they are harassing me for when the next release is out because they want more, before they even know what that is. They want it because it's being produced by us—because of our brand. With the lives, what I found is the branding has become really important. We're at a stage where we're being asked—because I'm quite well known for wearing beanie hats on live streams or video content—people are like, “When are you going to release some beanie hats?” Now and again, Sarah will drop some AP branded merch. It'll be beer coasters with the AP logo on, or a tote bag with the AP logo on. It's not stuff that we sell at this stage—we give them away. The more money people spend, the more stuff we put in. And people are like, “No, no, you need to add these to the store because we want to buy them.” The brand itself is growing, not just the book sales. It's becoming better known. We've got Pacificon in April, and there's so many people on that live stream that have bought tickets to meet us in person at this conference in April, which is amazing. There's so much going on. With TikTok shop, it only works in the country where you are based, so it only goes out to a UK audience, which is why I keep it separate from my main channel. That means we're tapping into a completely new audience, because up until last year, I'd always targeted America—that's where my biggest readership was. Jo: Wow. There's so much to this. Okay. First of all, most people are not going to have their own warehouse. Most people are not going to be packing live. So for authors who are selling on, let's just say Amazon, can live sales still work for them? Could they still go live at a regular time every week and talk about a book and see if that drives sales, even if it's at Amazon? Adam: Yes, absolutely. I would test that because ultimately you're creating a brand, you're putting yourself out there, and you're consistently showing up. You can have people that have never heard of you just stumble across your live and think, “What are they doing there?” They're a bit curious, so they might ask some questions, they might not. They might see some other interactions. There's a million and one things you can do on that live to generate conversation. I've done it where I've had 150 books to sign, so I've just lined up the books, stood in front of the camera, switched the camera on while I'm signing the books, and just chatted away to people without any product links. People will come back and be like, “Oh, I've just been to your store and bought through your series,” and stuff like that. So absolutely that can work. The key is putting in the work and setting it up. I started out by getting five copies of one book, signing them, and selling them on TikTok shop. I sold them in a day, and then that built up to effectively what we have now. That got my eyes open for direct selling. When I was working with BookVault and they were integrated with my store, orders came to me, but then they went to BookVault—they printed and distributed. Then we got to a point scaling-wise where we thought, “If we want to take this to the next level, we need to take on distribution ourselves,” because the profit lines are better, the margins are bigger. That's why we started doing it ourselves, but only once we'd had a proven track record of sales spanning 18 months to two years and had the confidence. It was actually with myself and Sacha that we set up at the same time and egged each other on. I think I was just a tiny bit ahead of her with setting up a warehouse. And then as you've seen, Sacha's gone from strength to strength. It doesn't come without its trigger warnings in the sense of it isn't an easy thing to do. I think you have to have a certain skill set for live selling. You have to have a certain mindset for the physicality that comes with it. When we've had a delivery of two and a half thousand books and we've got to bring them up to the first floor where the office is—I don't have a massive team of people. It's myself and Sarah, and every now and again we get my dad in to help us because he's retired now. We'll give him a bottle of wine as a thank you. Jo: You need to give him some more wine, I think! Adam: Yes! But you've gotta be able to roll your sleeves up and do the work. I think if you've got the work ethic and that drive to succeed, then absolutely anyone can do it. There's nothing special about my books in that sense. I've got a group called Novel Gains where I've actually started a monthly challenge yesterday, and we've got nearly two and a half thousand people in the group now. The group has never been more active because it's really energised and charged. People have seen the success stories, and people are going on lives who never thought it would work for them. Lee Mountford put a post up yesterday on the first day of this challenge just to say, “Look, a year ago I was where you were when Adam did the last challenge. I thought I can't do organic marketing, I can't get myself on camera.” Organic marketing and live selling is now equating to 50% of his income. Jo: And he doesn't have a warehouse. Adam: Well, he scaled up to it now, so he's got two lockups because he scaled up. He started off small, then he thought, “Right, I'm going to go for it.” He ordered a print run of a few of his books—I think 300 copies of three books. Bundled them up, sold them out within a few months. Then he's just scaled from there because he's seen by creating the content, by doing the lives, that it's just creating a revenue stream that he wasn't tapping into. Last January when we did the challenge, he was really engaged throughout the process. He was really analytical with the results he was getting. But he didn't stop after 30 days when that challenge finished. He went away behind the scenes for the next 11 months and has continued to grow. He is absolutely thriving now. Him and his wife—a husband and wife team—his wife is also an author, and they've now added her spicy books to their TikTok shop. They're just selling straight away because he's built up the audience. He's built up that connection. Jo: I think that's great. And I love hearing this because I built my business on what I've called content marketing—you're calling it organic marketing. So I think it's really good to know that it's still possible; it's just a different kind. Now I just wanna get some specifics. One— Where can people find your Novel Gains stuff? Adam: So Novel Gains is an online community on Facebook. As I said, there's no website, there's no fancy website, there's no paid course or anything. It is just people holding themselves accountable and listening to my ramblings every now and again when I try and share pills of wisdom to try and motivate and inspire. I also ask other successful authors to drop their story about organic marketing on there, to again get people fired up and show what can be achieved. Jo: Okay. That's on Facebook. So then let's talk about the setup. I think a lot of the time I get concerned about video because I think everything has to be on my phone. How are you setting this up technically so you can get filmed and also see comments and all of this kind of stuff? Adam: Just with my phone. Jo: It is just on your phone? Adam: Yes. I don't use any fancy camera tricks or anything. I literally just settle my phone and hit record when I'm doing it. Jo: But you set it up on a tripod or something? Adam: Yes. So I'll have a tripod. I don't do any fancy lighting or anything like that because I want the content to seem as real as possible. I'll set up the camera at an angle that shows whatever task I'm doing. For example, if I'm packing orders, I can see the screen so I can see the comments as they're coming up. It's close enough to me to interact. At Christmas, we did have a bit of a setup—it did look like a QVC channel, I'm not going to lie! I was at the back. There was a table in front of me with products on. We had mystery book bags. We had a Christmas tree. We had a big banner behind me. The camera was on the other side of the room, but I just had my laptop next to me that was logged into TikTok, so I was watching the live stream so I could see any comments coming up. Jo: Yes, that's the thing. So you can have a different screen with the comments. Because that's what I'm concerned about—it might just be the eyesight thing, but I'm like, I just can't literally do everything on the phone. Adam: TikTok has a studio—TikTok Studio—that you can download, and you can get all your data and analytics in there for your live streams. At the moment, I'll just tap the screen to add a new product or pin a new product. You can do all that from your computer on this studio where you can say, “Right, I'm showcasing this product now,” click on it and it'll come up onto the live stream. You just have to link the two together. Jo: I'm really thinking about this. Partly this is great because my other concern with TikTok and all these video channels is how much can be done by AI now. TikTok has its own AI generation stuff. A lot of it's amazing. I'm not saying it's bad quality, I'm saying it's amazing quality, but— What AI can't do is the live stuff. You just can't—I mean, I imagine you can fake it, but you can't fake it. Adam: Well, you'd be surprised. I've seen live streams where it's like an avatar on the screen and there is someone talking and then the avatar moving in live as that person's talking. Jo: Right? Adam: I've seen that where it's animals, I've seen it where it's like a 3D person. There's a really popular stream at the minute that is just a cartoon cat on the stream. Whenever you send a gift, it starts singing whoever sent it—it gets a name—and that's a system that someone has somehow set up. I have no idea how they've set it up, but they're literally not doing it. That can run 24 hours a day. There's always hundreds and hundreds of people on it sending gifts to hear this cat sing with an AI voice their name. Yes, AI will work and it will work for different things. But I think with us and with our books, people want that human connection more than ever because of AI. Use that to your advantage. Jo: Okay. So the other thing I like about this idea is you are doing these live sales and then you are looking at the amount you've sold. But are you making changes to it? Or are you only tweaking the content on your prerecorded stuff? Your live is so natural. How are you going to change it up, I guess? Adam: I am always testing what is working, what's not working. For example, I'm a big nerd at heart and I collect Pokémon cards. Now that I'm older, I can afford some of the more rare stuff, and me and my daughter have a lot of enjoyment collecting Pokémon cards together. We follow channels, we watch stuff on YouTube, and I was looking at what streamers do with Pokémon cards and how they sell like mystery products on an app or whatnot. I was like, “How can I apply this to books?” And I came up with the idea of doing mystery book bags. People pay 20 pounds, they get some goodies—some carefully curated goodies, as we say, that “Mrs. B” has put together. On stream, I never give the audience Sarah's name. It's always “Mrs. B.” So Mrs. B has built up her own brand within the stream—they go feral when she comes on camera to say hi! Then there's some goodies in there. That could be some tote socks, a tote bag, cup holders, page holders, metal pins, things like that. Then inside that, I'll pull out a thing that will say what book they're getting from our product catalogue. What I make clear is that could be anything from our product catalogue. So that could be a single book, it could be six books, it could be a three-book bundle. There's all sorts that people can get. It could be a deluxe special edition. People love that, and they tend to buy it because there's so much choice and they might be struggling with, “Right, I don't know what to get.” So they think, “You know what? I'll buy one of them mystery book bags.” I only do them when I'm live. I've done streams where the camera's on me. I've done top-down streams where you can only see my hands and these mystery book bags. Every time someone orders one, I'm just opening it live and showcasing what product they get from the stream. People love it to the point where every stream I do, they're like, “When are you doing the next mystery book bags? When are you doing the next ones?” Jo: So if we were on live now and I click to buy, you see the order with my name and you just write “Jo” on it, and then you put it in a pile? Adam: So you print labels there and then, which I'll do. Exactly. If I'm live packing them—I'm not going to lie—when I'm set up properly, I don't have time to pack them because the orders are coming in that thick and fast. All I do is have a Post-it note next to me, and I'll write down their username, then I'll stick that onto their order. I'll collect everything, showcase what they're getting, the extra goodies that they're getting with their order, and then I'll stick the Post-it on and put that to one side. To put that into context as something that works through testing different things: we started off doing 60 book bags—30 of them were spicy book bags, 30 were general fantasy which had my books and a couple of our authors that haven't got spice in their books—and the aim was to sell them within a month. We sold them within one stream. 60 book bags at 20 pounds a pop. What that also generated is people then buying other products while we're doing it. It also meant that I'd do it all on a Friday, and we'd come in on a Monday and start the week with 40, 50, 60 orders to pack regardless of what's coming from the Shopify store. The level of orders is honestly obscene, but we've continuously learned how best to manage this. We learned that actually, if you showcase the orders, stick a Post-it on, when we print the shipping labels, it takes us five minutes to just put all the shipping labels with everyone's orders. Then we can just fire through packing everything up because everything's already bundled together. It literally just needs putting in a box. Jo: Okay. So there's so much we could talk about, but hopefully people will look into this more. So I went to go watch a video—I thought, “Oh, well, I'll just go watch Adam do this. I'm sure there's a recording”—and then I couldn't find one. So tell me about that. Does [the live recording] just disappear or what? Adam: Yes, it does. It's live for a reason. You can download it afterwards if you want, and then you've got content to repurpose. In fact, you're giving me an idea. I've done a live today—I could download that clip that's an hour and 20 minutes long. Some of it, I'm just rambling, but some of it's got some content that I could absolutely use because I'm engaging with people. I've showcased books throughout it because I've been packing orders. I had an hour window before this podcast and I had a handful of orders to pack. So I just jumped on a live and I made like 250 pounds while doing a job that I would already be having to do. I could download that video, put it in OpusClip, and that will then generate short-form content for me of the meaningful interaction through that, based on the parameters that I give it. So that's absolutely something you could do. In fact, I'm probably going to do it now that you've given me the idea. Jo: Because even if it was on another channel, like you could put that one on YouTube. Adam: Yes. Wherever you want. It doesn't have a watermark on it. Jo: And what did you say? OpusClip? Adam: OpusClip, yes. If you do long-form content of any kind, you can put that in and then it'll pull out meaningful content. Loads of like 20, 30 short-form content video clips that you can use. It's a brilliant piece of software if you use it the right way. Jo: Okay. Well I want you to repurpose that because I want to watch you in action, but I'm not going to turn up for your live—although now I'm like, “Oh, I really must.” So does that also mean—you said it's UK only because the TikTok shop is linked to the UK— So people in America can't even see it? Adam: So sometimes they do pop in, but again, that's why I have a separate channel for my main author account. When I go live on that, anyone from around the world can come in. But if I've got shoppable links in, chances are the algorithm is just going to put that out to a UK audience because that's where TikTok will then make money. If I want to hit my US audience, I'll jump on Instagram because that's where I've got my biggest following. So I'll jump on Instagram and go live over there at a time that I know will be appropriate for Americans. Jo: Okay. We could talk forever, but I do have just a question about TikTok itself. All of these platforms seem to follow a way of things where at the beginning it's much easier to get reach. It is truly organic. It's really amazing. Then they start putting on various brakes—like Facebook added groups, and then you couldn't reach people in your groups. And then you had to pay to play. Then in the US of course, we've got a sale that has been signed. Who knows what will happen there. What are your thoughts on how TikTok has changed? What might go on this year, and how are you preparing? Adam: So, I think as a businessman and an author who wants to reach readers, I use the platforms for what I can get out of them without having to spend a stupid amount of money. If those platforms stop working for me, I'll stop using them and find one that does. With organic reach on TikTok, I think you'll always have a level of that. Is it harder now? Yes. Does that mean it's not achievable? Absolutely not. If your content isn't reaching people, or you're not getting the engagement that you want, or you find fulfilling, you need to look at yourself and the content you are putting out. You are in control of that. There's elements of this takeover in America—again, I've got zero control over that, so I'm not going to lose any sleep over it. I'll focus on areas that are making a difference. As I said, TikTok isn't the biggest earner for my business. My author channel's been absolutely dead for a good six months or so. But that means I get stagnant with the content I'm creating. So the challenge I'm doing at the minute, I'm taking part to create fresh content every day to recharge myself. I've got Instagram and Facebook that generate high volumes of traffic every single day. And usually if they stop, TikTok starts to work. Any algorithm changes—things will change when it changes hands in America—but primarily it still wants to make money. It's a business. If anything, it might make it harder for us to reach America because it will want to focus on reaching an American audience for the people that are buying TikTok shop. But they want it because they want the TikTok shop because of the amount of money that it is generating. It's gone from a small amount of people making money to large volumes of businesses across the entire USA—like over here now—that are reaching an audience that previously you had to have deep pockets to reach, to get your business set up. Now you've got all these businesses popping up that are starting from scratch because they're reaching people. They've got a product that's marketable, that people want to enjoy. They want to be part of that growth. I think that will still happen. It might just be a few of the parameters change, like Facebook does all the time. Jo: Things will always change. That is key. We should also say by selling direct, you've built presumably a very big email list of buyers as well. Adam: Yes. I've actually got a trophy that Shopify sent me because we hit 10,000 sales—10,000 customers. I think we're nearing 16,000 sales on there now. We've got all that customer data. We don't get that on TikTok. We haven't got the customer data. Jo: Ah, that's interesting. Okay. How do you not though? Oh, because—did they ship it? Adam: So if you link it with your Shopify and you do all your shipping direct, the customer data has to come to your Shopify, otherwise you can't ship. When TikTok ship it for you—so I print the shipping labels, but they organise the couriers—all the customer data's blotted out. It's like redacted, so you don't see it. Jo: Ah, see that is in itself a cheeky move. Adam: Yes. But if it's linked to your Shopify, you get all that data and your Shopify is your store. So your Shopify will keep that data. They kept affecting how I extracted the shipping labels and stuff like that, and just kept making life really difficult. So I've just switched it back. I think Sarah has found an app that works really well for correlating the two. Jo: Yes, but this is a really big deal. We carp on about it all the time, but— If you sell direct and you do get the customer data, you are building an email list of actual buyers as opposed to freebie seekers. Which a lot of people have. Adam: Absolutely, and that's the same for you. If you send poor products out or your customer has a poor experience, they're not going to come back and order from you again. If your customer has a really good experience and opens the products and sees all this extra care that's gone in and all the books are signed, then they've not had to pay extra. There was a Kickstarter—I'm not going to name which author it was—but it was an author whose book I was quite excited to back. They had these special editions they'd done, but you had to buy a special edition for an extra 30 quid if you wanted it signed. I was like, “Absolutely not.” If these people are putting their hands in their pockets for these deluxe special editions, and if you're a big name author, it's certainly not them that have anything to do with it. They just have other companies do it all for them. Whereas with us, you are creating everything. Our way of saying thank you to everyone is by signing the book. Jo: I love that you're still so enthusiastic about it and that it seems to be going really well. So we're almost out of time, but just quickly— Tell people a bit more about the books that they can find in your stores and where people can find them. Adam: Yes. So we publish predominantly fantasy, and we have moved into the spicy fantasy world. We have a few series there. You can check out APBeswickPublications.com where you will see our full product catalogue and all of my books. On TikTok shop, we are under a.p_beswick_publications. That's the best place to see where I go live—short-form content. I'll post spicy books on there, but on lives, I showcase everything. I also have fantasy.books.uk, where that's where you'll see the videos or product links for the non-spicy fantasy books. Jo: And what time do you go live in the UK? Adam: So I go live 8:00 AM every Friday morning. Jo: Wow. Okay. I might even have to check that out. This has been so great, Adam. Thanks so much for your time. Adam: Well, thank you for having me.The post Selling Books Live On Social Media With Adam Beswick first appeared on The Creative Penn.
Every week it feels like there's a new app launching, but this one actually has people obsessed.
This month's marketing updates show one thing loud and clear: adapting your content style is no longer optional. In this episode, Emma breaks down the most important shifts happening across platforms, including Instagram's powerful new Reels editing tools, a surprising TikTok feature that could revolutionize live content, and fresh insights straight from Instagram on how to boost reach by rethinking your content strategy. Plus, we're looking at how U.S. tariffs may quietly drive up your ad costs later this year, and what you can do now to get ahead of it. Whether you're running paid campaigns, refining your organic strategy, or just trying to keep up with algorithm changes, we've got a well-rounded briefing on what's new and what actually matters. Listen in as Emma explains: Why Instagram's new Edits app could give your Reels a competitive edge The small content shift that boosted reach by 30% in internal Instagram tests What TikTok's new live DMs mean for real-time lead generation And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
What if your skin issues—breakouts, dullness, inflammation—weren't random, but deeply connected to your cycle?In today's episode, we are sharing a recent conversation we had on the Revital Health Podcast with Jodi Duval. We dive into something I feel incredibly passionate about: how each phase of the menstrual cycle affects our skin, and how aligning our skincare rituals with those hormonal shifts can create real, visible change.We also talk about Anastasia's (YG Co-founder) personal postpartum skin struggles, why traditional skincare advice often fails women, and the biohacking strategies I use to support skin from the inside out. We unpack the truth behind buzzy trends like salmon sperm facials and RF microneedling, and why they're often more harmful than helpful.If you've ever felt like your skincare routine stops working mid-month, this episode will explain why—and how to fix it.Jodi Duval is a clinical naturopath and the founder of Revital Health Clinic, specializing in integrative and functional medicine. We Also Discuss:00:00 – The hormone-skin connection no one's talking about18:14 – How to sync your skincare with your cycle33:45 – Why sunscreen is your ultimate anti-aging hack44:30 – What TikTok isn't telling you about RF microneedling53:49 – The future of skincare: metabolomics & bio-customizationLearn more about:Young GooseUse code PODCAST10 to get 10% off your first purchase, and if you're a returning customer use the code PODCAST5 to get 5% off at https://www.younggoose.com/ Instagram: @young_goose_skincareJodi DuvalWebsite: https://www.revitalhealth.com.au/ Instagram: https://www.instagram.com/revital_health/
Triggered by a viral TikTok and fueled by love, Dating coach and hypnotherapist, Keisha Rice drops some holy fire in this episode all about why the love you crave starts with the love you give—to yourself. If you've ever been told to "lower your standards," felt like you had to earn love, or found yourself dating men who give the bare minimum, this episode is your reset. Keisha breaks down why self-love isn't just cute—it's critical to attracting healthy, emotionally available relationships. In This Episode: Why loving yourself makes you magnetic to real love What TikTok gets wrong about women, standards, and "soft girl eras" The truth about women who overgive and undervalue themselves in dating How to move from needing love to discerning love Why your standards filter out the wrong ones—and that's a good thing Keisha's personal story of her dad setting the bar way above McDonald's You'll Walk Away With: Permission to want more without guilt A reality check on how self-love impacts your standards A plan to stop auditioning for men and start choosing them A reminder that your worth is not a reward someone else gets to grant Work With Keisha:
Let's talk about it. That stubborn, uncomfortable, sometimes embarrassing belly fat that creeps in seemingly overnight. You didn't change your eating. You didn't stop moving. But your body changed, and no one can really explain why. This week on Healthy Looks Great on You, I'm sharing: ✔️ The real causes of belly fat (it's not what you think) ✔️ My personal story of prednisone, cheesecake, and Dr. Pepper ✔️ Why stress, sleep, and hormones matter more than calorie math ✔️ What TikTok got wrong ✔️ A practical plan rooted in the 6 pillars of Lifestyle Medicine This episode is honest and practical. No shame, no gimmicks. Because your belly isn't a punchline, it's your body asking for help. GET THE GUIDE HERE Subscribe to get all the extras Belly Fat: Are you in the danger zone?
This month saw big changes in the digital marketing world, and you need to stay ahead! In our March Marketing Update, Emma breaks down the latest must-know shifts across platforms, from TikTok's reinstatement in the App Store to Pinterest's record-breaking growth and Instagram's controversial new dislike button. Plus, TikTok is testing a game-changing subscription feature for its e-commerce platform, making it an even bigger rival to Amazon. Whether you're a business owner, social media manager, or marketer, understanding these shifts will help you stay competitive and capitalize on emerging trends. Tune in as Emma unpacks the latest developments and outlines how they'll impact your current social media strategy. Listen in as Emma explains: What TikTok's reinstatement means for your account How Pinterest's growth could drive more traffic to your brand Why TikTok Shop's subscription model might revolutionize e-commerce And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
January 2025 was a whirlwind for social media marketers. The sudden TikTok blackout and its equally sudden return left everyone scrambling for answers. Now, as we move into February, Emma is unpacking the implications of TikTok's 75-day extension, how brands should move forward considering this uncertainty, and what other social platforms are doing to capitalize on the chaos. In this episode, Emma explains how Instagram is doubling down on video with its new "Edits" app and a push for longer Reels, while X (formerly Twitter) has introduced a dedicated video tab, further signaling the dominance of video content. Stay ahead of the game with Emma's breakdown of these critical updates and learn how to keep your content strategy agile in a rapidly evolving media landscape. Listen in as Emma explains: What TikTok's 75-day extension means How Instagram's "Edits" app is changing video content creation Why longer Instagram Reels are now being favored And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
【聊了什么 The What】 TikTok的命运在这个周末迎来关键时刻。在美国最高法院以9-0全票支持禁令的背景下,这个拥有1.7亿美国用户的社交媒体平台警告将在1月19日停止运营。曾经力推TikTok禁令的特朗普,如今却可能成为其最大的救世主。这一切都发生在新旧政府交接的微妙时期。拜登政府表示不会在最后几天执行禁令,而特朗普团队则暗示要寻求通过行政手段保住TikTok。 在本期节目中,我们将分析这场前所未有的博弈:为什么最高法院会做出一致裁决?特朗普的态度背后有什么考量?当国会通过的法律、最高法院确认的判决可能被总统选择性执行,这又将如何影响美国的政治生态?让我们共同见证这个可能改变美国科技监管格局的重要时刻。 本期播客录制于美国东部时间1月18日中午。 【支持我们】 如果喜欢这期节目并希望支持我们将节目继续做下去: 欢迎在看理想订阅收听《美国大选与世界转向》节目: https://www.vistopia.com.cn/detail/372 也欢迎加入我们的会员计划: https://theamericanroulette.com/paid-membership/ 会员可以收到每周2-4封newsletter,可以加入会员社群,参加会员活动,并享受更多福利。 合作投稿邮箱:american.roulette.pod@gmail.com 【时间轴 The When】 00:20 过去几天关于TikTok禁令的最新进展以及各方反应 04:26 最高法院判决分析 05:18 最高法院为何采用中等审查标准?以及国家安全与言论自由的权衡 10:50 判决对其他"外国"科技公司的影响 13:35 TikTok为何态度如此强硬 17:05 [插播] 拜登对平权修正案的表态 20:45 Meta和扎克伯格最近的转变 23:35 特朗普对TikTok态度背后的考量 24:40 国会的态度变化 25:22 未来局势的短期和长期走向 28:47 总统拒不执行法案会成为常态吗? 【我们是谁】 美轮美换是一档深入探讨当今美国政治的中文播客。 我们的主播和嘉宾: 小华:媒体人 王浩岚:美国政治爱好者,岚目公众号主笔兼消息二道贩子 【 What We Talked About】 TikTok reaches a critical juncture this weekend. Following the Supreme Court's unanimous 9-0 decision to uphold the ban, the social media platform—home to 170 million American users—has announced it will shut down operations on January 19. Donald Trump, who originally championed the TikTok ban, could now emerge as its ultimate savior. These developments are unfolding during a sensitive transition period between administrations. While the Biden administration has declared it won't enforce the ban in its final days, the incoming Trump team has indicated it will seek administrative measures to keep TikTok operating in the US. In this episode, we'll examine this unprecedented situation: What led to the Supreme Court's unanimous ruling? What are the calculations behind Trump's changing position? And when congressional legislation and Supreme Court decisions face potential selective enforcement by the president, how might this reshape America's political landscape? Join us as we witness a pivotal moment that could transform the future of tech regulation in the United States. This episode was recorded at noon Eastern Time on January 18, 2025. 【Support Us】 If you like our show and want to support us, please consider the following: Join our membership program: americanroulette.ghost.io Support us on Patreon: www.patreon.com/americanroulette Business Inquiries and fan mail: american.roulette.pod@gmail.com 【Timeline】 00:20 Latest developments on the TikTok ban and stakeholder reactions 04:26 Analyzing the Supreme Court decision 05:18 The Supreme Court's use of intermediate scrutiny: Balancing national security and First Amendment rights 10:50 Implications of the ruling for other "foreign" tech companies 13:35 Behind TikTok's assertive response 17:05 Biden's statement on the Equal Rights Amendment 20:45 Meta and Zuckerberg's recent strategic shift 23:35 Understanding Trump's position on TikTok 24:40 Evolution of Congressional attitudes 25:22 Short-term developments and long-term implications 28:47 Will presidential non-enforcement of laws become a precedent? 【Who We Are】 The American Roulette is a podcast dedicated to helping the Chinese-speaking community understand fast-changing U.S. politics. Our Hosts and Guests: 王浩岚 (Haolan Wang): American political enthusiast, chief writer at Lán Mù WeChat Official Account, and peddler of information 小华 (Xiao Hua): Journalist, political observer 【拓展链接】 新新人类播客 https://pixelperfect.typlog.io/
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comTwo weeks ago, I posted an episode of “Ahead of the Curve with Coco Mocoe” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their Creativity Summit in Los Angeles. It was so condescending and low-effort. You can listen to the episode on Substack here. I had no idea when I posted that video that the ban was closer to a decision that ever before. A week later, a D.C. Appeals Court ruled against TikTok in delaying the ban that is set for January 19th, 2025. You can read more about the ban here. In today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why this is the worst possible news for TikTok. Even if the ban gets delayed, the magic of the FYP seems forever lost. Creators are jumping ship as it slowly sinks. TOPICS DISCUSSED: * Intro - 0:00* Previous Episode: “Stop trying to be a tiktoker” - 6:30* The magic of the FYP algorithm is gone - 11:00* Why brands are pulling out of brand deals on TikTok - 16:08* The TikTok Ban Vs. the Death of Vine - 17:30* Steps to save your TikTok audience - 18:28* Why TikTok became popular in the first place - 22:29* How to find what makes you unique - 25:00* What type of creator thrives on each platform - 28:08* Why the magic of the TikTok FYP is officially gone - 32:30* What TikTok should've done differently - 35:30BEGINNING OF PAID PORTION: * What platform will replace TikTok - 42:52** What do all big platforms have in common - 44:18* Why Lemon8 and Clapper will never replace TikTok - 47:20* The Rise of “Ghost Metrics” - 52:00Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com* My Amazon Storefront for Creators: https://amzn.to/3ltAuqs* “Is it cake?” YouTube Short * Franchesca Ramsey: TikTok Ban Vs. Death of Vine“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com
In the show today, Clint and Meg get the help of sexologist Morgan Penn to help get Dan's Mojo back (if he started with any). An Anonyms caller tells a story of how he cheated but wants her back and the general consensus is he needs to let it go. What Tiktok trend is not worth it, we have a few.See omnystudio.com/listener for privacy information.
TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024.This episode covers:What TikTok was like in the early days (circa 2019);New features and major changes to the TikTok landscape - including Universal Music pulling their catalogue and landscape orientation videos(!);The TikTok What's Next 2024 Trend Report;Recommendations for small business owners marketing their business on TikTok in 2024.Pssst. Did you know the Mad Marketing Mums are also on TikTok? Follow us here_______Did you enjoy this episode?If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.
On the newest episode of Comics and Chronic the guys cover The Nice House on the Lake by James Tynion and Alvaro Martinez Bueno! But first how long until the guys get their degrees? What services does our podcast provide? Does Anthony believe there are aliens in Miami? Did Jake see a cryptid in Vermont? What TikTok sound does Cody love? What do the guys think of The Epstein List? Is James Tynion putting out heaters? Who is the main character in this comic? What techniques does this comic use to implement horror? How do the characters know they aren't in Wisconsin? Are they in an experiment? What do we know is real? Does the imagery remind us of Under This Skin? What would we ask for with the magical delivery list? Who would we be in this comic? Is Walter sinister? Do we know why Walter selected these people? Why is there a cold distance to Walter? Is Anthony's best man Kent secretly Walter? Would we be picked for the end of the world? How does the cast get into the new house? Does Reggie have sway over Walter? Find out the answers to to these and more on the newest issue of Comics and Chronic! Check out our Patreon: https://www.patreon.com/ComicsandChronic Check out our website: https://www.comicsandchronic.com/ New episodes every THURSDAY Follow us on social media! Instagram // Twitter // TikTok : @comicsnchronic YouTube: www.youtube.com/channel/UC45vP6pBHZk9rZi_2X3VkzQ E-mail: comicsnchronicpodcast@gmail.com Cody Twitter: @Cody_Cannon Instagram: @walaka_cannon TikTok: @codywalakacannon Jake Instagram: @jakefhaha Anthony Instagram // Twitter // TikTok : @mrtonynacho YouTube: youtube.com/nachocomedy
While it's important to recognize that the impact of TikTok's dating advice can vary among individuals, one could argue that TikTok's divisive dating advice is potentially harmful to love and relationships. Here are some points that support this argument:Oversimplification and Lack of Context: TikTok's format, with its short videos and limited time, often encourages oversimplification of complex topics. Love and relationships require nuance and understanding, and attempting to condense them into quick soundbites can lead to misunderstandings or unrealistic expectations. Without proper context and comprehensive advice, individuals may make ill-informed decisions that harm their relationships.Promotion of Toxic Behaviors: Some TikTok creators may promote toxic behaviors or provide advice that encourages manipulation, game-playing, or disrespect towards partners. This kind of advice can undermine trust, communication, and mutual respect, which are crucial for healthy relationships. Following such advice can lead to the deterioration of love and relationships, as they are built on a foundation of honesty and emotional well-being.Unrealistic Expectations and Comparison: TikTok's curated content often showcases idealized or exaggerated versions of love and relationships. This can create unrealistic expectations for individuals and lead to constant comparison with others' lives. Comparison can breed dissatisfaction and discontent within one's own relationship, as people may feel their love doesn't measure up to the romanticized images they see on TikTok.Shallow Focus on Appearance: TikTok is a visual platform, and some dating advice may prioritize physical appearance over deeper qualities. This can reinforce superficiality and place undue importance on looks rather than compatibility, shared values, or emotional connection. By emphasizing external attributes, TikTok's dating advice may neglect the foundations that sustain love and relationships.Lack of Individualized Advice: TikTok's content is created for a broad audience, but love and relationships are deeply personal and multifaceted. Generic advice may not address the unique circumstances, dynamics, and challenges faced by individuals in their specific relationships. Relying solely on TikTok for advice may prevent individuals from seeking tailored guidance or professional support, which can be crucial for resolving relationship issues.It's important to note that not all dating advice on TikTok is detrimental, and some creators do offer helpful and constructive insights. However, it's essential for users to critically evaluate the advice they encounter, consider multiple perspectives, and prioritize open communication, trust, and respect within their own relationships.What TikTok reveals about Gen Z dating: In an honors thesis for Gender, Sexuality, and Women's Studies, 2023 grad Talia Fiester examines ‘Neoliberal Love and the Pathology of Gen Z's Singledom.' https://penntoday.upenn.edu/news/what-tiktok-reveals-about-gen-z-dating-hyperindividualism-heteropessimismCheck out all of the KOP Radio Network's talk and music offerings plus contact KOP for professional podcast production, imaging, and web design services at http://www.kingofpodcasts.comFollow KOP on Twitter, Instagram, TikTok or Facebook @kingofpodcastsSend a question, comment or topic to KOP to kingofpodcasts@yahoo.com and he will talk about it on a future segment of Depraved and Debaucherous.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5267208/advertisement
Some students are upset, and you wouldn't believe why.. What TikTok has announced that a lot of kids won't like.. Hear a prank call with Cecil B. Holister.. Plus, find out if you're a giver or a taker in your relationship.
Black people don't just love hibachi because it's delicious, but also because of the spectacle of it. What more could you ask for than eating chicken and shrimp hibachi that has been cooked in roaring flames on a grill right in front of your eyes? We're about talent, taste, and good vibes, and hibachi has it all. Jewel Wicker, entertainment and culture reporter, is here today for a discussion about our shared appreciation for hibachi, why Benihana is overrated, song lyrics that reference hibachi, and what a hibachi restaurant experience should consist of! Key Points From This Episode:Comparing Aly and AJ to Taylor Swift.Jewel's take on some of The Cut's new rules for life (Do You Know How to Behave?)What drives Jewel crazy about Twitter.Our songs of the week. An explanation of what hibachi is.Jewel's original favorite hibachi restaurant.Why we don't feel the love for Benihana.Jewel's favorite food to cook.Song lyrics that reference hibachi. The opening of Houston's first Black-owned hibachi food truck. Atlanta's food scene. Theories about why Black people love hibachi.What TikTok tells us about the demographics of hibachi lovers.The first thing you should eat at a hibachi restaurant. The relationship between Black and Asian cultures in America. Links Mentioned in Today's Episode:Jewel WickerJewel Wicker on InstagramJewel Wicker on LinkedInDo You Know How to Behave? 4ever by The VeronicasRunning Out Of Time by Lil YachtyBenihanaKikuMigos by VersaceIt's a Vibe by 2 ChainzBad Bad Bad by Young ThugBlack People Love ParamoreBlack People Love Paramore EmailBlack People Love Paramore on TwitterBlack People Love Paramore on InstagramSequoia Holmes
Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game
A mind is sort of like a balloon. At first it's stiff and impossible to blow up (parents with little kids know what I'm talking about) but with a little extra it stretches and grows, never to return back to its tiny, out-of-the-package, shape. A mind stretched by new ideas, new experiences and new perspectives will never go back to its original dimensions. In this episode I share my experiences about feeling stale and stuck, how stretching my mind with new experiences is the antidote to that, and several easy ways you can keep growing and evolving. Tamara's Everyday Innovator style is Risk Taker Experiential. What's yours? Sticky Inspiration: A streched mind is forever changed Lesson & Action: Small actions that stretch your mind can add up to big changes. Get lost, try a new restaurant, talk to a new person, travel, explore, and seek out differing opinions. Connect with me on Instagram, Facebook, and LinkedIn Join our global Everyday Innovators community on Facebook Raw Podcast Transcripts: Hey. Hey, Everyday Innovators across the globe. Tamara here, your host, creator of the Innovation Quotient Edge Assessment, author of the books. Innovation is Everybody's Business and Think Sideways. I'm a risk taker, experiential, everyday innovator, and a lover of nehi socks. Welcome to the show. Today we are gonna be talking about your brain. I know. Is there anything sexier than that? No, I don't think so. Actually, the thing specifically that I wanna talk about today is how when you stretch your mind, it never goes back to what it was. In fact, there's this great quote by Oliver Wendell Holmes Jr. That says exactly that. It says, A mind that is stretched by a new experience can never go back to its old dimens. Isn't that cool? So think about that for a second in your work and life and about being an everyday innovator. If we wanna keep growing and evolving and having those innovative ideas and being able to communicate innovation in a way that moves us forward, we need to keep growing and stretching our mind. I think sometimes when we feel stale or stuck, , it's because we haven't stretched ourselves in a while. I know for me personally, that is very, very true. I tend to not do as well when I get stuck in routines and habits without any, anything new or any variables, any surprises coming in. Now, here's the thing with habits, routines, and repetition. I think they can be really good for you. They make us efficient. I think they give us a sense of security, of knowing. I think without that we have too much uncertainty in our world. So we need a little, a baseline of habits and routines and repetition so that we're not always thinking about how to do the things we know how to do or, or how to schedule our day in a way that's gonna work for us. We got that covered and that's good, but it can also be. Bad. I think it's what ends up leaving us lacking or is stuck in the mundane or maybe even feeling listless. So we wanna keep stretching and growing our brains like Oliver Wendell Holmes said, so that it doesn't go back to its old dimensions, so that we keep learning and growing and evolving and changing as life around us changes. I think of it a little bit like a rubber band. Our brains are a little bit like rubber bands. Here's how, so, you know, when you pull a rubber band out, um, to go first use it and it's really stiff and it's got like a certain size to it, but then you stretch it a little bit and you stretch it a little bit, and over time it becomes really loose and it never goes back to that original resistance, that original size or I guess strength. I don't know what the language is, but you know what I mean. Well, I think our brains are like that too, right? We stretch it and we stretch it like a rubber band, and over time, right, it, it gets stretched out and it never goes back to what it was. Here's another funny analogy that I just thought of. I don't know if this works go with me, but it's like blowing up a balloon. if you have kids, you know what I'm talking about and how annoying it is. And that first, like you go to blow it up and that first blow, you're like, huh. And it's so tight and the balloon is so small and you're like, this is never gonna work. And then with a little more effort and a little more effort, the, you know, balloon starts to stretch and grow. And it never goes back to that original, annoying, frustrating size than it was when you pulled it out of the bag. All right, I'm done with analogies now I think. I'm not sure how all those worked, but you get the point. , a mind that is stretched by a new experience can never go back to its old dimension. So we've gotta keep stretching and we've gotta keep growing. And what I have found, what I think is really exciting about that, is when we stretch our minds, when we make a an intentional effort to grow in one area, it impacts everything else as. So you may grow and evolve in one part of your life, but that's gonna impact everything else. So maybe you grow and evolve through travel, and that's awesome. But travel, as you know, anyone who's traveled, knows, travel, doesn't just stay with travel, travel goes with you. And in fact, there's another great, great quote that I love that I wanna pull up. I'm full of quotes today by F Scott Fitzgerald. This is one of my favorites. It says, . It's a funny thing coming home. Nothing changes. Everything looks the same, feels the same, even smells the same. You realize what's changed is you. I think that's so true. I love that quote. Our minds need to stretch and evolve and grow, or we get stuck. We get stale, we get trapped in mundane. If you're feeling that way, it could simply. that you've got a little too much repetition and a little too much routine in your life and it's time to break free a little bit and get some new experiences. So recently, um, my man and I decided that we were just going to, we were gonna go do like a little mini road trip for 24 hours. Nothing fancy, nothing big, but we found this super cool container like shipping container. They turned into an Airbnb in Taos, New Mexico, and that's not far from where we live. So we decided to go there for the night. , what a cool new experience. We're being stretched by going to this new contain experience in this place that I hadn't really explored before. I'd spent a lot of time in Taos before in this container, so that's a whole new way to be in. It's, I gotta tell you, if you go to my Instagram account, you'll see some photos from it. It was so cool. But the other thing that we did, which was so much fun, is we decided to sign up for an. Photography class, so great class, and if I can find the link to it, I'll put it in the show notes. I, I get nothing for it. I'm not a sponsor. I just, it had a lot of great video lessons. Some of it were technical, some of it weren't more about angles and lighting, and it was just, Super cool. So we decided we would take this class, this iPhone photography class. So we, we got to the air and b, Airbnb and we watched some videos. Then we went out and took some photos, we watched some more videos. We went out and took more photos, right? And the next day we kind of rinse and repeat. We did the same. And it was so much fun to learn a new thing. Now, are either of us gonna be iPhone photography experts or get paid to be photographers? No, that's not in our wheelhouse. It's not what we. , but that whole experience of traveling, of staying in this kind of funky little place, this contain shipping container that they turned into a little apartment of taking this iPhone class. It just stretched our minds. It just so much, you can probably hear it in my voice. I absolutely loved, loved the experience and, but that came back with. and it just, it gave me some new ideas. It gave me some new insights. It gave me a renewed sense of energy because I was growing and I was evolving, and it wasn't even something specific that I took away and thought, oh, I learned this in my iPhone class. Now I'm gonna apply this over here in my podcast. It wasn't even that specific. It was just the energy and the growth that I felt from doing that translated into everything. It's actually why I love TikTok, and I know, right? I shouldn't be on here talking about go spend hours on social media, wasting your time away. But you know what? Sometimes when I scroll through TikTok, I find things that I just would've never known about before, that I would've never considered before. And I love it. Now I gotta manage myself. What TikTok, cuz. I could go down a rabbit hole or two on TikTok, but sometimes I just find things that surprise me and delight me and then I take that knowledge and I apply it somewhere else. So I think there's a lot out there that we can explore and experience to help us continue to, to stretch our minds because a stretched mine is always growing a stretched mine is never. , it's never in the same place. It's never bored because it's always growing and stretching. And in fact, here's where kind of we, let's move into from the sticky inspiration. That's what all that was. You'll see the little sticky note going out with this podcast due with my drawing on it. But let's move that over to the lesson and the activity. So here's the interesting thing. Um, neuroscience shows that our. Have something called neuroplasticity. And what that means is our brains have the ability to grow and evolve. So while our brains aren't technically a muscle in this way, it actually acts like one. So the more we exercise it, the more we stretch it, right? The stronger it gets, the less the weaker it gets. . And I think we can correlate that back to what I was saying earlier about, you know, when you stretch your mind, you're not stale, you're not stuck, you're not mundane or listless. Both cuz your brain's growing and evolving and making new connections and learning new things. And you know, when I'm continually stretching, I am more inspired, I'm more innovative. Everything seems to flow more. when I'm stuck, when I'm not leveraging that neuroplasticity that my brain has, I feel it. Do you feel it? I definitely feel it. Now, here's the thing, we can't always travel the world, and maybe it's not in our budget or time. Maybe we have kids. Maybe we have a demanding job and we certainly don't wanna spend all our time. Watching other people travel the world on Instagram now, great. You get some great ideas from it, but that's not the only place you wanna do it. But there's a million ways that you can stretch and grow and evolve without having to leave your backyard or maybe traveling a few steps out. So let's talk about those so that we can continually be those stretched minds, be those everyday innovator. Okay, so number one is get lost. So have you ever noticed when you are in a new city, let's say you've rented a car, you're traveling somewhere, maybe it's for work and you don't know where you are, and your brain goes into create a problem solving mode, it's like, okay, there's that gas station over there, the sun is sitting over there. That means that's west and the highway numbers are going up, so that means I'm going in the right direction. Right? Our brains actually kick into kind of a more creative problem solving gear, getting lost. is like a lot of little new experiences in your brain. So take a new path to work. Um, walk the dog in a different direction and see new things and notice new things in your neighborhood that you didn't notice before. Go in a different direction. Getting lost actually helps us stretch and grow. The other thing we can do is try a new restaurant or a new recipe. . I totally get stuck in ruts when it comes to restaurants because you know what? I find my favorites and then I just keep going to them. So a little tradition isn't bad, but venture out every now and again. Try a new restaurant, try a new dish at the restaurant you love. Try a new recipe. Anything that gets us, again, stretching our brains and experiencing new things. Do a little close in travel. , do an Airbnb for a night somewhere else. Go to a hotel down the street, go take a road trip, whatever it is. But there's a lot of places in where most of us live. I'd say I actually, I'd venture to say all of us have little mini road trips that we could do that would be really energizing and inspiring, even if it's just for one night. Learn a new skill, learning a new skill. It can be really powerful in stretching the brain and never going back. And here's the thing, you gotta learn the new skill for the experience of the learning, not because you're gonna become an expert at it. So my two right now are, as the one I mentioned, iPhone photography. I happen to love taking pictures, so there's a little bit pardon of me that wants to be good at that, but I'm loving the experience of trying it out, of going out and taking photos and seeing what worked and what didn't work. It's so much fun to put that skill into motion. And then the second one I've picked up is mixed media art. You know, where you use like paint, but also you cut out things from pictures and put 'em together. It's just like a lot of different materials. I'm not good . I'm not gonna pretend that I'm mildly good, but I love the experience of it and it makes my brain work in a totally different way. I mean, most of the time. I'm talking or I'm writing, I'm not creating in that way. So this stretches me in whole different ways I hadn't experienced before. So find a skill, find something that you can do. You can pull up stuff on YouTube, on Pinterest, on TikTok. I mean, there is, there is no shortage. of things for you to learn for how to, so just type in how to be a bird watcher, right? Um, how to make cheese, how to create a mixed media art, how to learn iPhone, photography, um, how to make coffee. I mean, everything is out there, but that learning, that new skill, if I could say, do one thing right now, it would be that because you don't need a lot of time, you don't even need money. Most of the time you don't even need new materials, but it'll stretch, stretch your brain in a whole different. The other thing you know that you could do too is, I was just thinking about this, is you could ask questions you've never asked. So you know, I'm a big believer in questions and is answers out. So how about instead ask different questions. If you ask different questions, you'll get different thinking, different conversations, different ideas, and you'll be stretched by that. One of my favorite things to do is to talk to people I know about their opinions or things that they. , let me back up and explain this one. I find often that we have people in our lives that we think we know well or that are continual parts of our lives, but we've never actually spent the time to ask them a lot of questions and dig under the surface of who they are. We just kind of wait for them to tell us, and oftentimes people don't, and I find my brain is so stretched by. instead of even responding to people, just asking questions of who they are, what they love, why they believe, what they believe, and I don't have to agree or disagree. It's not even about that. It's just listening to someone with a different opinion or perspective or experience. Share it from their view. Your mind is stretched. You can't help it. It's such a powerful thing to do. So this is something you could do with your spouse, with your kids. With colleagues that you work with all the time, with aunts and uncles, with, um, your clients. I mean, anyone in your life you can do this with. , but that'll stretch your brain talking to someone you know about something different. And if you wanna stretch, you really wanna stretch, talk to somebody different that you don't know, you can do that as well. So there's a lot of different ways that you can stretch and grow your brain and be that rubber band that just expands and expands. And I think it's really magical actually, because it is an instant relief to boredom, to the drudgery, to the mundane. It's just getting out there. Gathering new experiences because as Oliver Wendell Holmes Jr said, A mind that is stretched by new experience can never go back to its old dimensions. I think that's pretty powerful. It is so easy to be an Everyday Innovator and to see those opportunities and find the solutions that make your life easier and better to put those things out there that really work and get you moving forward. when you are constantly stretching and growing. So avoid getting stuck in the rut. Be that mind that is forever stretching and never going back with that. Tamara out.
What TikTok trend is causing headaches for restaurants? Why did Leonardo DiCaprio name a snake after his mom? How do you show love to a robot? The answers to these questions, plus Chinese Spy Balloon, in today's show.
Welcome to The Radcast, where you can keep up with the trends and beat your competition! Ryan Alford, Christina Yasi & Nick Weaver have something special in store for all of our badass listeners. Whether it's business or marketing related - The Radcast is always one step ahead by bringing you what's hot right now. Get ready folks because this must hear update is gonna make sure that everyone has their finger on the pulse! Listen and learn.Small Talk:Tom Brady announces retirement from NFL ‘for good' after 23 seasons (01:00)Heinz says it's time to ditch Roman numerals for Super Bowl 57 (03:35)Martha Stewart makes Metaverse debut with Oreo (07:23) RadnewsLast week - Biggest Badass Businesses - Howie P, Bruce Buffer, Sawyer Hemsley, Kyle Creek (11:50)Next week - Mike C-roc Part 2 (13:25) Sponsor (13:47)VAYCAY - best 3rd party lab tested CBD in the country https://takeavaycay.com/Disposables - Delta 8 & THCDelta 8 gummies Social Media HolidaysFebruary 5: National Weatherperson's Day #NationalWeatherpersonsDay (17:06)February 7: National Send a Card to a Friend Day #SendACardToAFriendDay (17:56)February 8: Safer Internet Day and National Boy Scouts Day #BoyScoutsDay (19:00)February 9: National Pizza Day #NationalPizzaDay (19:56) Social Media NewsHow livestreamed e-commerce drives conversions and builds community (20:36)What TikTok's shifting US presence means for social media (23:24) https://www.marketingdive.com/news/tiktok-data-privacy-concerns-social-media/641218/Spotify's test of a Friends tab on mobile hints at expanded social ambitions (28:37)https://techcrunch.com/2023/01/31/spotifys-test-of-a-friends-tab-on-mobile-hints-at-expanded-social-ambitions/Instagram's co-founders introduce a new social app…for news reading (32:05)https://techcrunch.com/2023/01/31/instagrams-co-founders-introduce-a-new-social-app-for-news-reading/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!
The U.S. Federal Government has banned Tik-Tok across all federal mobile devices. Many states and universities are implementing similar actions. Cyber security officials says that the fast growing application is a cause for concern on the National Security front. Below are the sources I referenced. US banned on all federal devices : https://www.theguardian.com/technology/2022/dec/30/us-tiktok-ban-government-devices-china Leaked Audio from TikTok: https://www.buzzfeednews.com/article/emilybakerwhite/tiktok-tapes-us-user-data-china-bytedance-access Data from journalists: https://www.cnn.com/2022/12/22/tech/tiktok-bytedance-journalist-data/index.html Even if you don't have it: https://www.digitalmusicnews.com/2022/08/19/tiktok-data-collection-practices/ What TikTok collects https://www.indy100.com/science-tech/tiktok-data-access-china-us Where is it banned? https://www.govtech.com/biz/data/where-is-tiktok-banned-tracking-the-action-state-by-state
We're seeing Lensa app avatar pics posted everywhere; how fast did Jason change his mind about getting it? LOL! What TikTok food trends of 2022 did we partake? Matt Lucas announces he will be stepping down from hosting Great British Bake Off. Bye! Can Wheel of Fortune survive without Pat and Vanna?
The good, the bad, and the absolutely terrible: we're reacting to some of Tiktok's dating advice and giving our honest thoughts! // TIMESTAMPS // » 0:00 What Tiktok has to say about dating » 2:56 TikTok 1 » 12:40 TikTok 2 » 24:38 TikTok 3 » 35:14 TikTok 4 // TIKTOKS MENTIONED // △ https://www.tiktok.com/@confidencechris/video/7006765915081542917 △ https://www.tiktok.com/@happilykenna/video/7091282444195810602 △ https://www.tiktok.com/@therapybabe/video/7049197501274180911 △ https://www.tiktok.com/@actuallykier/video/7059036469721124143 // RESOURCES // ☆ Build a solid foundation for a lasting marriage with Ready to Knot: https://bit.ly/lgkreadytoknot △ 7 questions to ask before you get married: https://bit.ly/lgk7questions Your support means everything to us. Please subscribe, leave a review, and share a screenshot on Instagram @knottedmarriage! // LET'S BE FRIENDS // » Join us on Instagram: https://www.instagram.com/knottedmarriage/ » Subscribe for more encouragement on YouTube: https://bit.ly/knottedsubscribe » Check out Mollie's channel: https://www.youtube.com/molliemason // CONTRIBUTE TO THE SHOW // Have a question for our next Q&A episode? Suggestions for topics or guests? We'd love to hear from you! Submit your suggestions here: https://knottedmarriage.com/podcast/#contribute
Marketing School - Digital Marketing and Online Marketing Tips
In episode #2216, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel like all the hottest social media platforms are saturated with content, but there's actually a lot of room for growth and opportunity to create engagement with your product. To learn more about which platforms you should be focusing on and why, make sure you press play now! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Where You Should Be Focusing To Grow Fast On Social Right Now. [00:25] The platforms you should be focusing on if you want to grow fast. [00:56] What TikTok and LinkedIn have in common and how engagement fuels virality. [01:31] Tips on how to generate engagement and grow followers on LinkedIn. [03:27] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Do you have a service or a personal brand you want to gain traction for on TikTok? This episode features our interview with Jahan Kalantar - Australia's most followed Lawyer We cover: - Jahan's success formula to gain over 9 million likes and 300 thousand followers - What TikTok does for Jahan's brand/reputation - Jahan's tips for other businesses wanting to utilise TikTok Jahan is a Sydney-based solicitor, university lecturer, and entrepreneur who describes himself as a ‘little guy lawyer'. Check Jahan out on TikTok at: @jahankalantarofficial For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash
In this episode, DJ and Kyle share advice on how to start a TikTok account for your youth ministry! TikTok is quickly on it's way to becoming the largest social media app available, and like many apps, it can be a GREAT tool for your ministry. What TikTok dance should Kyle learn and post? Let us know on our instagram at @theetapodcast!
What TikTok purchase are we thinking about this week?
What TikTok sounds are constantly running through your head?
How To Use Trend Surfing And Trend Influence on Tik Tok What is going on with TikTok stories and what is the strategy? Influence surfing and trend surfing may be what you're missing out on. Jeff and Tristan are talking about engagement, optimization, and growth for Instagram and TikTok. Have you ever thought, “When do you have time to do business if you're always posting to Social?” This episode is for you…Tune in now for all of the best advice! Episode Highlights: TikTok is copying Instagram this time instead of the other way around..with Stories. What are we noticing when it comes to things that are catching on for engagement and growth? Tristan explains the key factors in consistency. Influence surfing? Trend surfing? What does it mean and why is it important to you? Have you ever thought, ‘How can you get this done so I don't have to be spending all of my time and energy on posting daily?' You are not alone. Tristan and Jeff get this question frequently; Tristan shares advice to help your strategy. What do you use to edit? Tristan explains how he and Jeff utilize Viva Video in their processing. Timing is important for how many videos you wish to accomplish and have for scheduling posts. Can you schedule your videos on TikTok? Tristan asks Jeff if he has intros and outros for every video or if he leaves it raw? Or if it is different for different content? Jeff shares one of the biggest mistakes people make when shooting video and how to overcome it. What about the length of video trends? What is the return on investment? How do you track it? Is there a right answer? There may also be a mindset shift that needs to take place in your work. Jeff talks about the balance of being personal and selling, how to keep it natural and build commonality. Inspiration and creativity are going to come and go. If you can figure out way to make a video more concise to deliver your content, do that and also realize sometimes you can't and that is okay. Tristan asks Jeff how he sees the TikTok Stories changing TikTok. What TikTok trends should you be paying attention to? The better understanding that you have of the most innovative platform sets you apart and sets you a couple of steps ahead for what is coming next. Jeff shares what he is doing next with pillars of content and how his content strategy is evolving. Tristan shares how he is being more purposeful in what he posts to different outlets. Who do you put your stuff in front of? Finding your niche will continue to be extremely important in playing the algorithm game; Also remember connection over virality. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Group Coaching Link - https://drunkonsocial.mykajabi.com/ https://twitter.com/drunkonsocial1 https://www.youtube.com/DrunkOnSocial
TikTok has officially reached the point where it's too powerful for your business to continue to dismiss as too young or too irrelevant.Follow along with my journey on TikTok: https://www.tiktok.com/@ryan_wuz_hereThis video breaks down 5 key reasons why I'm jumping ship from platforms like Instagram and investing a ton of time, energy and capital into building a presence on TikTok.01:45 - What TikTok is NOT good for04:42 - TikTok content is the best06:08 - TikTok has the highest organic reach of ANY platform, by far07:15 - TikTok runs on the interest graph, as opposed to the social graph08:53 - TikTok's ad platform is coming up fast10:33 - TikTok offers real human supportSupport the show (https://ryanwashere.com)
Fresh as daisies and ready to entertain the masses, Deb & Kev find themselves this Monday talking about;- Kevins awkward relationship question- What TikTok challenge is causing national havoc- How you should trust your gut- Playing Would You Rather- Why they are both thankful this week- And Deb gets her pasta on for dinner this eveningAs always, special thanks to Lauren Taylor for the episode art work and Gwyneth Galvin and BenSound www.bensound.com for providing the voiceover and music for the intro and outro!
Guest Bios - Nefertiti Dukes leads the Professional Development team at Screencastify where they focus on what video makes possible for classroom educators, not what Screencastify makes possible. Before joining the Screencastify squad, Nef taught middle school and high school Humanities. And, she has worked with learners of all ages on speech and debate. Alfonso Mendoza serves as an Instructional Technologist and has received his Masters in Educational Technology, E-Learning Certification, Technology Leadership Certification and Technology Director Certificate. He is currently working on his doctorate in Curriculum & Instruction with an emphasis in Educational Technology. Alfonso is a Google Innovator and was named 1 of the Top 50 EdTech Influencers on Augmented Reality in K-12 Worth a Follow in 2021. Jodi Miller is a former high school biology teacher and current PhD student at The Johns Hopkins University School of Education. She also created WellCheq, an online platform that allows students and teachers to log their feelings each day. Summary - Today my guests wrestle with four scenarios that students and teachers often encounter in online learning, from struggles with engagement to community building and checking our assumptions in order to better serve our students. Timestamps - Scenario One: Engagement [3:36] Jodi asks, “What's going on?” [4:12] Fonz shares the importance of connection before content [5:42] Nef considers connection in another sense [7:14] Scenario Two: Seeing Students' Thinking [9:05] Kids as customers in our class [10:07] The obvious answer [12:20] Consider getting an inventory of preferences [13:29] Scenario Three: Flipped Class Model (FCM) [17:14] What TikTok teaches us about video instruction [18:08] Timestamps aren't just for podcasts [19:57] Flipping the FCM script on students [21:27] Do kids have to watch the entire video? [23:42] Treating students as customers choosing our classrooms [26:00] Scenario Four: Class Community [27:21] Fonz keeps it simple [28:23] Nef zeroes in on community norms [30:35] Jodi includes empathy in the conversation [32:12] Resources - Connect with Nef Dukes @NiftyNef Connect with Fonz Mendoza @MyEdTechLife and @MyEdTech.Life Connect with Jodi Miller @Jodes39 and @CheqWell WellCheq Website MyEdTechLife Website Screencastify Website EdTech Heros Podcast
In this episode, Barbara discussed: What TikTok offers to everyone Why it is so popular Tiktok and other Social Media Platform Statistics How TikTok became an absolute goldmine How do you get to be an influencer on TikTok? Key Takeaways: “TikTok is not just a fad; it's here to stay.” Connect with Barbara
Billie Eilish: One book is enough. Bennifer, again? What TikTok can teach you. Tiger owner arrested, tiger still loose. Sivermoon celebrating 21 years. Crocs for Nurses. News Beat. Daily Dose of Laughter.
On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you'll learn how to use TikTok for your business! If you're on the internet at all, you've probably heard of the new social media platform TikTok. But what is it, do you need to be on it, and can you grow your business there? You might think TikTok is just full of kids doing dances (and there is plenty of dancing on there), but you can use TikTok as a professional to connect with your audience. And even if you don't, you can transfer what works on TikTok to your own social media content. Television news anchor and TikTok influencer Amanda Jaeger joined me for this episode to teach you everything you need to know about using this fun, powerful new platform for your business. (Because, as she shares in this episode, this platform is here to stay). Key areas discussed in this episode: What TikTok is and how Amanda got started on it How to use TikTok as a professional to connect with your audience How Amanda has used TikTok to build her personal, professional brand How Amanda shapes her content based on what her audience wants How Amanda opens her videos to catch the viewer's attention on a platform where you need to catch attention fast How to maximize the elements TikTok has available without creating something overwhelming Ways you can spark engagement with your videos How Amanda's work on TikTok has influenced the way she does journalism on TV Amanda's 3 simple pieces of advice to get started on TikTok How to grow your TikTok following How to repurpose your TikTok content for other platforms Whether you have any intention of ever getting on TikTok or not, what's working there is shaping social media, attention spans, and content marketing everywhere. Watch this episode on YouTube: https://youtu.be/4rMFnGQA92o or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast to discover everything you need to know about TikTok.
Topics Discussed and Key Points:● How Matthew built a fascination for WeChat and digital innovation in China● Writing objectively about big tech brands in a country known for heavy censorship● The huge potential of sharing short videos via these newest social media platforms● What is ByteDance, exactly?● How ByteDance compares to the other tech giants in China● What makes TikTok unique?● Localizing TikTok's content in other markets Episode Summary:Today on The Negotiation, we speak with Matthew Brennan, a highly sought-after speaker on the Chinese internet and tech innovation space, with a particular focus on WeChat and ByteDance. He is also the author of Attention Factory: The Story of TikTok and China's ByteDance (2020).Matthew is the Co-Founder of China Channel, which “provides digital marketing services for brands wishing to perform better on WeChat and China's digital ecosystem.” China Channel also organizes “China's largest WeChat marketing conference series for international companies, China Channel delivers regular presentations, workshops, training, and events globally about WeChat.”Matthew says that his interest in digital innovation in China transcends geopolitics. Since writing his book, there has been a swell of controversy around TikTok as the U.S. and India worked to ban the popular social media app. Matthew, however, would rather focus on the bigger picture that is the trajectory this opens up for internet usage, globally. Short video is changing the way we use the internet, we are only in the early stages of this new trend.Listen in as Matthew goes on to share how ByteDance and TikTok came to be and how they sparked massive innovation in the mobile landscape, as well as how ByteDance compares to China's other tech giants today and what the future holds. Key Quotes:“I do believe that short video is a very important trend for internet usage, globally. What TikTok provides is a new way that people are using the internet, and it's not going away.” “China is all about mobile. It's an app economy. People don't tend to use browsers that much. Browser usage is very low in China.” “ByteDance has the potential to be a viable option to the Facebook and Google duopoly around online advertising globally.”
I made a Spotify playlist if you're inclined. South Dakota can drink! But they still can't comment about it. Gizzard Talk. Crazy Internet Conspiracy Theory Corner. (hint: Wayfair isn't selling kids you dopes) Fishbrain is my new social media. What TikTok knows about you. #neckup #leathernecknationStories from Alcester! (CamelToe edition)Listening to: Billy Strings and Prof Tiny beetle backpack cameras. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
It seems like every day brings with it a new social media channel or trending meme. What TikTok dance craze have you learned during the pandemic? What are we going to do about our influencer programs? Will a broom really stand up by itself on a particular day because of a hashtag trend? And what the heck is this Vero thing all about? It's tough to keep up. Every day there is something new and fun and cool that other people are doing on social media, leaving you with a sense of FOMO—fear of missing out. We all get FOMO, but it's a terrible way to decide how to spend your time on social media and to allocate your content budget. Instead, you need to “fish where there are fish.” In social media terms, that means to be where your audience and community already talk about you, your competitors, and industry topics, and engaging with them there. And that's what we're going to talk about on today's Spin Sucks podcast episode. That and how shared media fits into a larger PESO Model program.
TikTok is the latest darling of the social media world and while there are some new rules that come with it, many of the old ones remain the same – including the oldest of them all: Know your audience, be engaging and creative, and good content is good content, no matter where it is shared. If you want to know how you can tap into a platform with over 1.5 billion app downloads and over 123 million users in the USA alone, you're going to want to listen to this episode. And don't worry! Using TikTok for content repurposing doesn't mean you have to be an active user… you can be inspired for creating content elsewhere. Let's dive into how you can use TikTok for business, creative, and content inspiration. Find out about: What TikTok is and how people are using it My own experience of using TikTok for business Ways you can use TikTok for content inspiration Important Links & Mentions: https://www.tiktok.com/@content10x (My TikTok profile)! https://www.content10x.com/repurposing-respect/ (Repurposing and Respecting the Social Media Platforms) https://www.content10x.com/best-of-social-media-content-repurposing-tips/ (Best of Social Media Content Repurposing Tips) To listen to this podcast episode and read the blog post, https://www.content10x.com/131 (click here).