Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran Online Business Manager (or OBM) who serves six and seven figure entrepreneurs, as well as educates new OBMs with the skills and confidence they need to start and grow their own successful business. If you’re an aspiring OBM looking to make more money, have more responsibilities, and serve clients at a higher level, then this is the podcast for you! Tune in every Thursday to not only learn something new, but also go behind the scenes of what it’s really like to work as an OBM. We’ll discuss it all - how to get and keep (and sometimes fire) clients, what OBMs actually do to serve their clients, how you can package and price your services, what bringing on a team looks like, how to cultivate an OBM mindset, and so much more! Whether you’re looking for marketing tips, best practices with clients, or just want to know what an OBM is - this podcast is for you. Each week you’ll join me for either a solo episode where I dive deep into a topic, or for an episode where I’m joined by a guest. I’m super excited to be bringing in a wide variety of guests to help show you the behind the scenes of the OBM world. You’ll hear from current OBMs to hear how they grew their business, from business owners who have hired OBMs to get their perspective on the OBM relationship, from subject matter experts who can give their thoughts on different topics affecting OBMs, and then from aspiring OBMs in mini coaching sessions. Hit subscribe and follow along as I share my proven strategies to help you create and maintain a thriving OBM business that supports your life and business desires.
In this episode, Amanda reflects on the one-year anniversary of the OBM Educator podcast, sharing insights and lessons learned throughout the year. She emphasizes the importance of consistency in marketing, knowing when to outsource tasks, and embracing the journey of business growth. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the essential services that new Online Business Managers (OBMs) should consider offering. She emphasizes the importance of creating an offer suite that guides clients through their journey, starting with strategy sessions, moving to project packages, and ultimately leading to retainers. Amanda shares her personal experiences and insights on how these offerings can help build trust with clients and ease them into a long-term working relationship. Grab the replay for the Strategy Sessions as an OBM Workshop >> https://www.amandamcvicker.com/strategy-sessions-as-an-obm-workshop Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the challenges and strategies for returning to work after a vacation. She emphasizes the importance of preparation before leaving, setting client expectations, and managing workload upon return. Amanda shares practical tips for organizing tasks and maintaining communication with clients to ensure a smooth transition back to work. Register for the Strategy Sessions as an OBM Workshop >> https://www.amandamcvicker.com/strategy-sessions-as-an-obm-workshop Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the common feeling among Online Business Managers (OBMs) and Virtual Assistants (VAs) of feeling behind in their business journey. She explores the internal and external pressures that shape these feelings, emphasizing the importance of understanding personal progress and redefining success. Amanda encourages listeners to reflect on their own goals and expectations, highlighting that growth can take many forms beyond just financial success. The episode concludes with a reminder that persistence and self-acceptance are key to navigating the entrepreneurial path. Sign Up for the Six Week OBM >> https://www.amandamcvicker.com/six-week-obm Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode of the OBM Educator, Amanda discusses the importance of remembering your 'why' in business. She emphasizes that understanding the deeper motivations behind your work can provide stability and guidance during challenging times. Amanda shares her personal journey and insights on how to refine and remember your why, offering practical strategies for listeners to incorporate into their daily lives. Register for the Team Hiring for OBMs Workshop - March 25th 1pm EDT (replay available!) - https://www.amandamcvicker.com/team-hiring-for-obms-workshop Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the challenges faced by Online Business Managers (OBMs) when one client or project demands excessive time and attention. She shares personal experiences and offers strategies for managing client priorities, maintaining communication, and recognizing the signs of burnout. Amanda emphasizes the importance of setting boundaries and making necessary changes to ensure a balanced workload across all clients. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the evolving needs of clients in the realm of Online Business Management (OBM) for 2025. She emphasizes the importance of emotional support, ownership, and adaptability in building strong client relationships. The conversation highlights how OBMs can stand out by understanding and addressing the emotional and practical needs of their clients, ultimately leading to long-term partnerships. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the often unspoken challenges faced during the transition from Virtual Assistant (VA) to Online Business Manager (OBM). She emphasizes the importance of understanding the behind-the-scenes struggles that many experience, which are rarely shared on social media. Amanda shares her personal journey, debunks common myths about becoming an OBM, and highlights the mindset shifts necessary for success. Grab Your First 30 Days as an OBM for $10 off now >> Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the common challenges faced by new Online Business Managers (OBMs) when clients request tasks they are unfamiliar with. She outlines a general process for handling such situations, emphasizing the importance of research, resourcefulness, and effective communication with clients. Amanda also highlights the difference between tasks that OBMs should know and those that fall outside their responsibilities. She also shares a reminder about an upcoming workshop focused on data analytics and tracking for OBMs. Register for the Data Analytics for OBM Workshop>>> Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses how to build an Online Business Manager (OBM) business without feeling overwhelmed. She shares her experiences transitioning from a Virtual Assistant to an OBM and emphasizes the importance of viewing this journey as a process that takes time. Amanda provides practical tips for breaking down tasks, maintaining a positive mindset, and embracing setbacks as opportunities for growth. She also introduces Your First 30 Days as an OBM, designed to guide aspiring OBMs through their transition with manageable daily tasks. Grab Your First 30 Days as an OBM for $10 off now >> Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the common misconceptions about the responsibilities of Online Business Managers (OBMs). She emphasizes that OBMs should not take on tasks that are not their responsibility, such as being accountable for client results, engaging in sales, or providing specialized support. The conversation provides clarity on the boundaries OBMs should maintain to ensure they focus on their core competencies and avoid burnout. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the critical role of trust in Online Business Manager (OBM) client relationships. She explores how to build trust from the first interaction, maintain it over time, and address situations where trust may be broken. The conversation emphasizes the importance of communication, accountability, and proactive engagement in fostering strong, long-term client relationships. Grab the Ultimate OBM Client Onboarding System → https://amandamcvicker.thrivecart.com/ultimate-obm-client-onboarding-system Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the essential roles and responsibilities of Online Business Managers (OBMs) during the launch season. She emphasizes the importance of understanding client expectations, utilizing the right tech tools, providing strategic advice, and managing the planning process to ensure a successful launch. Amanda also introduces her upcoming workshop, 'Launch Support 101', aimed at equipping OBMs with the necessary skills and knowledge to support their clients effectively during launches. Register for the Launch Support 101 Workshop → https://www.amandamcvicker.com/launch-support-101 Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda reflects on her 2024 Word of the Year and the experiences and growth she had from using that word as a theme. She discusses how this theme guided her decisions, including launching a podcast and a course aimed at helping VAs transition to OBMs. Looking ahead, she shares her new word for 2025 and the goals that she hopes comes from that word. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
Continuing her Road to OBM Success Series, Amanda is joined by OBM Lily Panameño to discuss the journey of transitioning from a Virtual Assistant (VA) to an Online Business Manager (OBM). They explore the challenges, confidence-building strategies, and the importance of believing in oneself while navigating this business shift. Lily shares her experiences, insights, and advice for those looking to make a similar transition, emphasizing the significance of preparation and client relationships. Lily's Bio: Lily is an online business manager, she's been in business for five year, and she is obsessed with all things organization and streamlining business operations that will make her clients' lives easier. She helps online business owners with their daily business operations, client management, systems and marketing support that will save them time and optimize their business so they can focus on growth, serve their clients, create new products/services and do the work they love. She's an enneagram 1, a runner, coffee lover and a proud dog mom. When Lily is not working on her biz, you can find her listening to an audiobook, planning her next adventure with her husband or watching old episodes of Friends or Modern Family. Connect with Lily: Instagram: https://www.instagram.com/lily.virtual/ LinkedIn: https://www.linkedin.com/in/liliana-panameño-b7012455/ Freebie: 5 ways to organize your business and save time now: https://lilyvirtual.com/bizorganization/ Book a free discovery call: https://lilyvirtual.com/contact/ Services: https://lilyvirtual.com/services/ Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In the first episode of her Road to OBM Success Series, Amanda interviews OBM Michelle Lawrence, about her journey from the corporate world to entrepreneurship. Michelle shares her experiences, challenges, and the importance of community support in the online business space. They discuss the significance of having a website for OBMs, common mistakes made by new OBMs, and the launch of Michelle's new website template shop, Elevate Boutique. Michelle also shares valuable advice for aspiring OBMs on building relationships and maintaining boundaries in their business. Check out Michelle's templates here & use code OBMEDUCATOR for 10% off your purchase. Michelle's Bio: Meet Michelle, the CEO and founder of Elevate Collective, where she blends her expertise in Showit Web Design with a deep passion for helping female entrepreneurs thrive. After 13 years in corporate marketing, Michelle was ready for a career that embraced creativity, collaboration, and growth, which led her to step into the world of entrepreneurship. With a university degree and a post-graduate certificate, she made the bold transition from corporate life to focus on empowering women to build authentic, impactful businesses. At Elevate Collective, Michelle specializes in crafting stunning, strategically-driven websites that not only capture the essence of her clients' brands but also resonate deeply with their ideal customers—converting visitors into loyal customers. Beyond web design, Michelle is also a skilled Online Business Manager (OBM), offering her expertise in marketing strategy and operations to help businesses scale efficiently. Whether it's optimizing workflows or refining marketing tactics, Michelle provides the strategic guidance her clients need to streamline their operations and achieve sustainable success. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda continues her discussion on analytics that can be tracked in a business, this time focusing on what can and should be tracked in an OBM business! She discusses various metrics that OBMs should track, including financials, time management, marketing efforts, and client success. She also provides insights on how to effectively gather and analyze these metrics to make informed decisions and improve business performance. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the importance of evaluating business performance as the year comes to a close. She emphasizes the need for service providers, particularly Virtual Assistants (VAs) transitioning to Online Business Managers (OBMs), to analyze client analytics to identify growth opportunities for 2025. The conversation covers key metrics such as revenue tracking, lead generation, marketing performance, operational efficiency, sales conversion, and the importance of gathering client feedback to inform future strategies. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
27: Taking Time Off During the Holidays as an OBM In this episode, Amanda discusses the importance of taking time off as a service provider, especially during the holiday season. She emphasizes the need for mindset shifts, logistical planning, and setting clear boundaries with clients to ensure a successful break. Amanda shares practical tips for preparing for time off, including giving advance notice to clients and ensuring that all necessary tasks are completed beforehand. She also highlights the significance of actually taking time off to prevent burnout and maintain a healthy work-life balance. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda shares the often overlooked topic of disappointment in business, particularly for online business managers (OBMs). She explores various forms of disappointment that OBMs may face, including challenges in finding clients, rejection after discovery calls, and the emotional toll of having to fire or being fired by a client. Amanda emphasizes the importance of approaching disappointment with a logical mindset, using journaling and affirmations to cope, and viewing each setback as a learning opportunity to foster growth and resilience in business. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda shares the importance of setting up simple systems for business efficiency. A lot of people think systems equals high-tech solutions or automations, but Amanda encourages you to think about processes that businesses already have in place. She outlines a step-by-step approach to identifying, analyzing, implementing, and reviewing these systems, encouraging listeners to start with their own businesses. Register for The Six Week OBM → https://www.amandamcvicker.com/six-week-obm Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda shares her effective strategies for calendar management. She emphasizes the importance of integrating personal life into scheduling, organizing client work, optimizing meeting times, and ensuring a balanced calendar that accommodates both business and personal responsibilities. She gives her tips and tricks to ensure you can create freedom and flexibility in business and life. Sign up for her free webinar Build a Better Business → https://www.amandamcvicker.com/build-a-better-business Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda emphasizes the importance of understanding that OBMs are not responsible for the results their clients achieve, highlighting the need for a mindset shift to avoid guilt and burnout. She shares insights on how OBMs can bring their best to the table while recognizing that the ultimate responsibility for results lies with the client. She also introduces her free challenge called 'Think Like an OBM,' designed to help you think through common scenarios faced by OBMs. Sign up for the free Think Like an OBM Challenge (October 7-11) → https://www.amandamcvicker.com/think-like-an-obm Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the theme of confidence, particularly in the context of transitioning from a Virtual Assistant (VA) to an Online Business Manager (OBM). She highlights common struggles with self-confidence, the impact of limiting beliefs, and the importance of reframing these beliefs to foster a growth mindset. Amanda emphasizes the necessity of preparation and knowledge in building confidence and offers practical exercises to help listeners overcome their self-doubt. Sign up for the Six Week OBM waitlist → https://www.amandamcvicker.com/six-week-obm Episode Timestamps: (00:00) Understanding Confidence in OBM Roles (02:15) Identifying Limiting Beliefs (03:36) Reframing Limiting Beliefs for Growth (04:47) Building Confidence Through Preparation (06:08) Transitioning from VA to OBM (07:25) Seeking Support and Resources for Confidence Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda shares how to lead a strategy session as an Online Business Manager. She emphasizes the importance of strategy sessions in building client relationships and dives deep into the process of conducting a successful strategy session. Amanda highlights the significance of thorough client onboarding and also shares tips on leading the conversation, actively listening to the client, and asking the right questions. Amanda emphasizes each step of the process that will provide value and actionable steps for your client. Get the Ultimate OBM Client Onboarding System for only $7 → https://amandamcvicker.thrivecart.com/ultimate-obm-client-onboarding-system/ Episode Timestamps: (00:00) Introduction and Excitement for the Topic (03:52) Creating an Agenda Based on the Questionnaire (06:25) Getting in the Right Frame of Mind Before the Call (07:48) Reviewing the Questionnaire and Identifying Gaps (10:29) Creating an After-Call Report (14:35) Recap and Encouragement for OBMs Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Is the idea of launching in a client's business holding you back from stepping into the OBM role? In this Skills Breakdown episode, Amanda breaks down common launch best practices to give an inside sneak peek into the OBM's role. She discusses three types of launches: waitlist launches, webinar/masterclass launches, and challenge launches. She also provides insights into the setup and execution of each type of launch, including email marketing strategies and tracking. Learn the importance of gathering data and analyzing the results to become a launching pro. Episode Timestamps: (00:00) Introduction and Importance of Launching (04:02) Waitlist Launch (07:03) Webinar/Masterclass Launch (09:41) Challenge Launch (11:17) Actual Launch and Marketing Strategies (13:53) Importance of Tracking Analytics (15:55) Conclusion and Resources for Learning Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Feeling overwhelmed by client expectations? In this episode, Amanda talks about a topic that many OBMs and service providers struggle with - the feeling of owing clients something beyond the contracted obligations. This can lead to resentment and eventual burnout. Amanda breaks down three key areas where service providers often feel this unnecessary sense of obligation: taking on unwanted tasks, sacrificing personal time, and staying with clients who aren't a good fit. She also explains the need for clear communication, re-establishing boundaries, and protecting one's time and peace. Learn why it's crucial to set boundaries and how saying "no" can actually lead to a more fulfilling business. Episode Timestamps: (00:40) Feeling obligated to clients (02:00) Fear of saying no and the consequences of extending services beyond the contract (03:30) Establishing and communicating boundaries regarding task requests and responses (05:55) Respecting work hours (08:05) Challenges of continuing with clients who are not a good fit (10:40) Balancing worst-case and best-case outcomes Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Hiring your first team member is an exciting milestone, and almost like a right-of-passage as a business owner. In this episode, Amanda shares her own experience, having hired her first team member seven months into her OBM journey, and gives insights into knowing when and why to hire, the types of support you might need, and the financial considerations involved. She also offers best practices for bringing on a team member, ensuring clear communication and seamless integration into your workflow. Whether you're at the point of considering a team member or just planning for future growth, Amanda's advice will help you navigate this important step! Episode Timestamps: (01:45) Amanda's experience with hiring (02:50) Determining the right time to hire (04:35) Financial considerations (07:20) Client-based hiring options (08:05) Best practices for onboarding (10:55) The hiring process Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
In this session, Amanda chats with Kaleigh Tracy, an OBM who struggles with enforcing boundaries and scope creep from her clients. Kaleigh discusses her challenges with being on an hourly retainer and feeling pressured to take on tasks beyond her expertise, including web design, social media management, and VA tasks. Amanda offers advice on setting boundaries, considering hiring a VA, and deciding between hourly retainers and packages. They also talk about the importance of communicating boundaries clearly to clients and sticking to them, including practical tips like turning off notifications during off-hours. Amanda reassures Kaleigh that maintaining boundaries not only helps prevent burnout but also makes her more valuable to her clients! Connect with Kaleigh Tracy: Kaleigh is a wife, mom of four, and online business manager helping life coaches achieve more with less stress. She empowers holistic and faith-based coaches to streamline their operations, free up their time, and focus on what matters most – their clients and a life well-lived. @kaleightracyofficial kaleightracy.com Episode Timestamps: (01:30) Challenges with scope creep (05:00) Exploring solutions; hourly vs. package retainers (12:20) Effectively communicating boundaries with clients (18:10) Reminding clients of communication boundaries and work hours Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Learn why now is the perfect time to become an OBM and how you can take advantage of the many opportunities available. Amanda shares industry data, highlighting the booming growth of the online coaching industry (potential clients) and the expanding online business space. She explains the increasing demand for OBMs as more entrepreneurs seek support in managing their growing businesses. Amanda also introduces her new program designed to guide aspiring OBMs through everything from service offerings and essential platforms to finding clients and cultivating a professional mindset. Don't miss out on the chance to start and grow your OBM business in 2024! JOIN NOW! → The Six Week OBM: amandamcvicker.com/six-week-obm Episode Timestamps: (01:25) The booming online business industry (02:40) The growing demand for OBMs (05:50) Platform explosion and opportunities (08:55) Introducing The Six Week OBM program (09:50) Program details and benefits Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Attracting and retaining clients starts with a solid foundation! In this episode, Amanda dives into the often overlooked aspects of running an online business. She talks about the importance of having well-defined processes for onboarding, offboarding, and invoicing, highlighting how these streamline operations and improve client relationships. She also explains the necessity of legal contracts, registering your business, and handling taxes appropriately. Lastly, learn the difference between working on your business (strategic planning and goal setting) and working in your business (client work), as well as strategies to ensure time is spent on both each week! Episode Timestamps: (03:10) Creating processes to help streamline your business (08:15) Legal essentials for your business (11:55) Working on vs. working in your business Destination Legal: destinationlegal.com Use the code AMANDA10 to get 10% off! Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Eager to build a sustainable OBM business? Tune in to learn the strategies for securing long-term clients and consistent revenue! From going the extra mile to positioning herself as a critical partner in the growth and development of her client's businesses, Amanda shares how she has been able to maintain positive client partnerships for multiple years. By prioritizing excellent service, being forward-thinking, and adopting a long-term partnership mindset, OBMs can establish lasting relationships that benefit both themselves and their clients. Embrace these strategies to enhance client retention and create a sustainable OBM business model! Register Now For The FREE Webinar! → Build a Better Business 3 steps to begin your transition from VA to OBM (even if your don't think you're ready) Episode Timestamps: (02:45) Why OBM is a sustainable business model (05:10) Providing Great Service to clients (07:00) Being forward thinking (08:00) Thinking Long-Term Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
From her early career days as a conference planner to becoming a stay-at-home mom yearning for “more”, tune in to hear Amanda's personal journey of becoming an OBM! She shares how she discovered and embraced the OBM role, the challenges she faced (especially during the COVID-19 pandemic), and the strategies she used to succeed and grow her business. She also discusses the importance of putting yourself out there, the value of project packages, and the power of referrals for landing new clients. Don't miss this inspirational episode! Register Now For The FREE Webinar! → Build a Better Business 3 steps to begin your transition from VA to OBM (even if your don't think you're ready) Episode Timestamps: (01:40) Amanda's early career as a conference planner (03:45) Becoming a virtual assistant (07:20) Transitioning to an online business manager (08:00) Challenges and growth during the pandemic (10:25) Building an OBM Business; balancing the marketing and back-end prep (15:45) Landing the first few clients; quickly becoming fully booked (21:00) Striving for progress over perfection Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
From managing launches to creating email marketing campaigns, the task list of an OBM can be quite lengthy. It's easy to feel the pressure to excel right from the start, but greatness isn't achieved overnight! In this candid chat, Amanda shares her experience of transitioning from a VA to an OBM, highlighting an important lesson: get comfortable with not being great in the beginning. Hear her thoughts on embracing vulnerability, the excitement of discovering new things, and all the lessons learned through a bit of trial and error. This small dose of encouragement will help ease the pressures of perfectionism and inspire confidence in your OBM journey! Take the Quiz! → VA to OBM: Are You Ready to Take the Leap? Find out if you're ready to become an OBM + what your next best steps are! Episode Timestamps: (01:35) Embracing imperfection as a new OBM (03:20) Amanda's experience as a new OBM; learning through trial and error (06:35) Overcoming insecurities and gain confidence (09:20) Constantly growing, learning and evolving as a business owner Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Lauren Petraglia discusses her transition from a toxic work environment in local government to becoming a virtual assistant and now a booked out OBM. She shares the challenges and motivations behind her decision, as well as the strategies she used to grow her business through referrals. She also shares advice for aspiring OBMs and those in the early stages of their business, emphasizing the importance of persistence, building genuine relationships with clients, and overcoming imposter syndrome. About Lauren Petraglia: Lauren is a self-starting VA/OBM who helps streamline, strategize, and execute daunting backend tasks for burnt-out business owners. After leaving the corporate world behind, she quickly discovered that she could help clients (and herself) better by utilizing her determination, accommodation, and resourcefulness in a new capacity. She now helps clients gain more free time to finally scale their business and see the results they have been waiting for. Lauren lives in New Jersey with her loving and supportive wife. View Lauren's Portfolio Schedule a Call instagram.com/lauren_lnproduction Episode Timestamps: (02:25) Leaving the corporate world and becoming a VA (05:20) Discovering the OBM path (09:10) Overcoming challenges and imposter syndrome (12:00) Advice for aspiring OBMs (16:20) Asking for bigger projects; building trust with your clients Take the Quiz! → VA to OBM: Are You Ready to Take the Leap? Find out if you're ready to become an OBM + what your next best steps are! Interested in being a guest on the show? Fill out the Potential Guest Form here: https://forms.gle/Aa7kwaA3AfBvjsFAA Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Thinking of taking the leap from VA to OBM? This episode breaks down the key differences between the two roles and unpacks the necessary skills and mindset shifts required to transition to an OBM. Amanda also shares the benefits of becoming an OBM, from higher income potential to greater influence and fulfillment. Whether you're new to the online space, a seasoned VA looking to take your business to the next level, or a new OBM wondering how to succeed in this role - this episode is for you! Take the Quiz! → VA to OBM: Are You Ready to Take the Leap? Find out if you're ready to become an OBM + what your next best steps are! Episode Timestamps: (01:43) Differences between a VA and an OBM (03:42) Skills required for each role (05:10) The mindset shifts needed (07:18) Benefits of stepping into an OBM role (09:15) Are you ready to take the leap from VA to OBM? Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
In the world of online business management, being a jill-of-all-trades is super valuable! The ability to excel in various tasks and adapt to different roles can be a huge asset to clients. However, being good at many things can also bring about unique challenges. By sharing personal experiences and insights from coaching calls, Amanada discusses the common struggles experienced by OBMs who take on a lot of different tasks. From the struggle of doing things you're good at but don't enjoy (leading to burnout) to the pressure of juggling various responsibilities (leading to time management issues), tune in for advice on navigating these challenges effectively! Interested in receiving personalized support? Discounted one-off coaching sessions are now available for a limited time only! → Schedule Here ← Episode Timestamps: (02:00) The struggle of being a generalist OBM (03:25) Managing tasks you dislike (07:05) Managing client expectations; avoiding scope creep (10:10) Continuously helping clients with their new ideas; avoiding burnout (12:00) Customized solutions for overcoming OBM challenges Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Even though it's sometimes intimidating, tech is something that you cannot escape as a successful OBM. After all, you will likely be the one responsible for the majority of tech in your client's business! So whether you're setting it up, maintaining it, or switching from one system to another, chances are tech is going to be part of your day to day operations. In this episode, Amanda highlights the must-have tech tools every OBM should know in 2024. Learn about project management systems like ClickUp and Asana, helpful CRMs such as Dubsado and Honeybook, and even email marketing platforms like Active Campaign and Flowdesk. Also, hang around until the end for an extra bonus category! The OBM Tech Stack: amandamcvicker.com/obm-tech-stack Episode Timestamps: (02:50) Three tech categories to know as an OBM (05:05) Mastering tech tools for efficient project management (08:05) Choosing the right CRM (11:55) Best email marketing platforms in 2024 (15:20) The OBM Tech Stack (16:30) Course hosting and funnel platforms Listen to Episode 03: The Benefits Of Hiring An OBM (From The Client's Perspective) with Rita Goodroe Interested in receiving personalized support? Discounted one-off coaching sessions are now available for a limited time only! → Schedule Here ← Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM
Are you ready to make the shift from being a doer to a leader? In this episode, Amanda discusses the significant mindset shift needed when transitioning from a VA to an OBM. Learn the importance of being proactive and taking on a leadership role, relieving decision fatigue for clients, and utilizing tools like calendars and project management systems. As a VA, you are more than likely accustomed to receiving tasks from your clients and waiting for instructions. However, as an OBM, you need to take the initiative and become a teller instead of an asker. While this shift may take time and practice, the long-term benefits are invaluable! Interested in receiving personalized support? Discounted one-off coaching sessions are now available for a limited time only! → Schedule Here ← Episode Timestamps: (02:40) Discounted Coaching Sessions for Podcast Listeners (03:20) The mindset shift needed when transitioning from VA to OBM (04:45) Why is this mindset shift needed? (06:45) Becoming a teller instead of an asker (08:40) Keeping an eye on the client's calendar (09:40) Utilizing a project management system Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Welcome to The OBM Educator's first mini coaching session! These sessions will allow you to get an inside look into how Amanda would help someone through common pain points - such as VAs who are wanting to make the transition to OBM, or new OBMs that need guidance with marketing, setting boundaries, and more! In this session, Amanda chats with Galina Vander Meer about attracting new OBM clients. They discuss the importance of positioning oneself as an OBM rather than a tech-VA/OBM, and how to market OBM services effectively. Amanda advises Galina to ask for referrals from current clients and reach out to her personal network. They also discuss optimizing social media profiles and removing barriers to entry for potential clients. With these strategies, Galina is on her way to becoming a booked-out OBM! Connect with Galina Vander Meer: An entrepreneur at heart, Galina decided to take the leap from her dental insurance career and started helping other small businesses as a virtual assistant. Fast forward a year, she found her true calling for systems and management and has transitioned to an Online Business Manager, empowering business systematically. galinaandco.com instagram.com/galinaandco Episode Timestamps: (03:10) Insight into Galina's business; transitioning from VA to OBM (06:30) Focusing solely on being an OBM to attract the right clients (09:20) Utilizing referrals and reaching out to your personal networks (13:50) Social media marketing; creating posts that address pain points (17:45) Removing any barriers to entry Interested in being a guest on the show? FIll out the Potential Guest Form here: https://forms.gle/Aa7kwaA3AfBvjsFAA Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
As an OBM, creating packages that clearly outline your services and pricing is important, right? But when you're just starting out, it can feel like you need some secret magic formula to get it just right, and that can be really overwhelming. In this episode, Amanda gives an overview of common packages for OBMs, including hourly retainers and project retainers. She also shares her thoughts on the biggest mistake new OBMs make when creating their packages (hint: it's probably not what you're expecting!), and explains how you can provide clarity to potential clients and allow for growth and adaptability in your business. Episode Timestamps: (02:50) Common OBM packages (04:10) The basics; hourly retainer and package retainer (06:20) The number one mistake OBMs make when creating their packages (08:30) Keeping it simple and adjusting as needed Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Are you curious about what it takes to become an OBM? Join Amanda as she breaks down the key responsibilities and skills needed to succeed in this role! She discusses the types of clients OBMs typically work with, the services they provide, and all the skills you'll need to shine. She also explains why becoming an OBM isn't as unattainable as it may seem. If you're drawn to tech, systems, and management, becoming an online business manager may be the perfect business move for you! Episode Timestamps: (01:20) What exactly is an OBM? (03:15) Working with seasoned business owners and CEO's (05:00) Services offered depends on the industry you serve (06:10) Putting an OBM on a pedestal; it's not an unattainable role (08:00) The need for more OBMs in the online business world Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
Get an idea of what an OBM/client relationship is actually like! In this episode, Amanda chats with her client of four years, Rita Goodroe, a professional speaker and business strategist. They discuss what it looks like to hire an online business manager (OBM) and the importance of finding the right fit. Rita shares how she initially thought she needed a virtual assistant (VA) but realized the benefits of having an OBM to help with strategy, implementation, and MUCH more! She also shares the reasons behind her decision to hire an OBM, the qualities she looked for in a candidate, and how her and Amanda's working relationship has evolved over time. Tune in for insights into a client's perspective on working with an OBM and the value one can bring to a business! About Rita Goodroe: Rita is a professional speaker, business strategist, and sales coach who helps business owners and teams get more sales, make more money, and create a life they love—with time to spare. Her work has helped hundreds of companies build communities packed with perfect customers, create services that sell, and have a blast in the process (even while building their processes!). Her coaching enterprise, Rita Made Me Do It, provides entrepreneurs at every stage the structure, resources, and community they need to stop going all out—and start going all in on the life and business they ultimately want. Learn how to get more of the right things done at RitaMadeMeDoIt.com. ritamademedoit.com instagram.com/ritagoodroe Quiz to find Your Next Right Step: ritamademedoit.com/quiz The All-in Entrepreneur Facebook Group: facebook.com/groups/theallinentrepreneur Episode Timestamps: (04:20) Rita's transition from hiring a VA to hiring an OBM (08:05) Characteristics and qualities desired in an OBM (11:35) Expectations for OBM tasks and responsibilities (14:00) Leveraging background skills to stand out during the interview (15:40) How the working relationship has evolved over the years (17:40) Phasing in OBM tasks; building trust and setting boundaries (23:05) Overcoming the fear of failure and making mistakes (29:15) Interviewing both ways to find a good fit (31:50) How an OBM can free up time for business growth (33:50) Advice for OBMs starting with their first client Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: amandamcvicker.com/obm-tech-stack
Are you a virtual assistant (VA) looking to take your business to the next level? Do you dream of becoming an Online Business Manager (OBM) but don't know where to start? In this episode, Amanda provides a step-by-step guide for making the transition. Learn how to audit your own business, determine your new services and pricing, and rank your clients based on their need for an OBM. Amanda also introduces the "sidestep method" for transitioning clients while maintaining your workload and financial stability. If you're a VA ready to level up your skills and take on new challenges, this is a must-listen! Episode Timestamps: (02:20) Skills needed to become an OBM (04:35) Considering current tasks you enjoy and do not enjoy (06:20) Creating your new offers and services (08:55) Evaluating clients and ranking them based on their suitability for OBM services (11:00) Transitioning clients to OBM and educating them on the role (14:40) Letting go of clients who are not a good fit; the sidestep method (18:30) Starting a referral program Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: amandamcvicker.com/obm-tech-stack
In the first episode of The OBM Educator, host Amanda McVicker introduces herself and shares her goals for the podcast. She discusses the lack of resources and education specifically tailored to online business managers (OBMs) and aims to fill that gap by providing insights and strategies for aspiring and experienced OBMs. Amanda shares her personal journey from being a conference planner to becoming an OBM, highlighting the challenges and successes she has experienced along the way. She also outlines what you can expect from future episodes, including solo episodes on various OBM topics, coaching calls with aspiring OBMs, interviews with seasoned OBMs and clients, and conversations with specialists in relevant fields. Episode Timestamps: (03:40) The goal of this podcast (06:00) Amanda's background as a conference planner (08:15) Becoming a virtual assistant (VA) (11:05) Transitioning to an online business manager (13:25) Experiencing burnout and letting go of clients (14:40) Raising rates and finding a better balance (16:30) Overview of content and format; solo and guest episodes (20:40) Encouragement to explore the OBM journey Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: amandamcvicker.com/obm-tech-stack
Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran Online Business Manager (or OBM) who serves six and seven figure entrepreneurs, as well as educates new OBMs with the skills and confidence they need to start and grow their own successful business. If you're an aspiring OBM looking to make more money, have more responsibilities, and serve clients at a higher level, then this is the podcast for you! Tune in every Thursday to not only learn something new, but also go behind the scenes of what it's really like to work as an OBM. We'll discuss it all - how to get and keep (and sometimes fire) clients, what OBMs actually do to serve their clients, how you can package and price your services, what bringing on a team looks like, how to cultivate an OBM mindset, and so much more! Whether you're looking for marketing tips, best practices with clients, or just want to know what an OBM is - this podcast is for you. Each week you'll join me for either a solo episode where I dive deep into a topic, or for an episode where I'm joined by a guest. I'm super excited to be bringing in a wide variety of guests to help show you the behind the scenes of the OBM world. You'll hear from current OBMs to hear how they grew their business, from business owners who have hired OBMs to get their perspective on the OBM relationship, from subject matter experts who can give their thoughts on different topics affecting OBMs, and then from aspiring OBMs in mini coaching sessions. Hit subscribe and follow along as I share my proven strategies to help you create and maintain a thriving OBM business that supports your life and business desires. Connect with Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM
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