The Partnered Podcast

Join host Adam Michalski as he interviews Kaitlin Green, Partner Account Manager at Contentful. They discuss advice for young partnership professionals to begin or continue to build their careers.Topics Covered:Kaitlin's Journey to PartnershipsThe Diverse Skillset of a Partner ManagerTips for Pursuing a Partnership CareerEducating and Training Your PartnersPartner with Contentful:Kaitlin's LinkedInkaitlin.green@contentful.comContentfulContentful PartnersContentful CareersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Rick van den Bosch, Founder & CEO at Channext. They discuss how to reach out to your partners proactively so you can stay relevant and engaged with them.Topics Covered:Meeting Partners Where They AreHow to Keep Partners EngagedCadence with PartnersAmplifying the Each Other's MessagesThe Future of Partner IntegrationsPartner with Channext:Rick's LinkedInChannextChannext BlogChannext - Request a DemoSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Ben Wright, Freelance at Partner Fuel. They discuss how Partner Fuel kickstarts Partnership programs even in a tough economy.Topics Covered:Identifying Partner TypesFocusing on ReciprocityEducating InternallyReusing Motions that WorkPartner with Partner Fuel:Ben's LinkedInPartner FuelPartner Fuel ServicesSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Blake Williams, CEO at Ampfactor. They discuss the intersection between ‘traditional go-to-market,  Sales & Marketing, and partnerships.”Topics Covered:Moving Away from Just Direct SalesSelling Quick Solutions to the C-SuiteSeeing the Buyer PerspectiveBetter Together StoriesPartner with Ampfactor:Blake WilliamsAmpfactorAmpfactor Partnership EcosystemSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Topics Covered:The Principle of 80/20The Partnerships Inflection PointSystem's Built on SystemsAttention Isn't an Infinite ResourcePartner with PartnerHacker:Jared's LinkedInJared's TwitterPartnerHackerPartnerHacker “Trust is the New Data”Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Topics Covered:Ecosystem-Building vs. PartnershipsEverything is “Co-” NowRecession-Proofing your Partnerships TeamExplaining the Platform-Business ConceptTreating Integrations as a Strategic PriorityCo-Marketing to Maximize ReturnPartner with Digital Bridge Partners:Allan's LinkedInDigital Bridge PartnersPartner with Digital Bridge PartnersContact Digital Bridge PartnersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Topics Covered:Critical KPIs that Prove Your ValuePartnerships and Customer RetentionMeet Your Customers Where They AreYou've Got the Data, Now What?Partner with Pandium:Cristina's LinkedInPandiumPandium Partner PortalSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Topics Covered:The Creative Aspect of PartnershipsDay Zero of PartnershipsGetting PopularPartner with Alloy:Sara's LinkedInAlloyAlloy PartnershipsAlloy CareersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com. Early-bird tickets are now available for Crossbeam Supernode: the conference for ecosystem-led teams and companies. Supernode is June 5th to 7th in San Diego, California.   Here's what you'll get at Supernode:Several tracks of sessions for all maturity levels - including a track dedicated to ecosystem-led sales.Results only. We curate each session to make sure the speaker brings the goods and shows what is working and why.Most importantly, it'll be fun. Several parties, plenty of social activities, and lots of chances to meet with the heavy hitters of the ecosystem world.Last year at Supernode we had a great time, we also announced that Partnered was joining Crossbeam. This year will be even better! Supernode is June 5th to 7th in San Diego California. Be sure to grab a ticket at the lower early bird rate at crossbeam.com/supernode.

Topics Covered:Approaching Your Sales TeamHighlighting Big Wins in a Big WayBuilding Trust Through 1-1 RelationshipsMeasuring Your Success with MetricsPartner with Highspot:Chelsea's LinkedInHighspotHighspot Technology PartnersHighspot CareersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com. Crossbeam Supernode:Early-bird tickets are now available for Crossbeam Supernode: the conference for ecosystem-led teams and companies. Supernode is June 5th to 7th in San Diego, California.   Here's what you'll get at Supernode:Several tracks of sessions for all maturity levels - including a track dedicated to ecosystem-led sales.Results only. We curate each session to make sure the speaker brings the goods and shows what is working and why.Most importantly, it'll be fun. Several parties, plenty of social activities, and lots of chances to meet with the heavy hitters of the ecosystem world.Last year at Supernode we had a great time, we also announced that Partnered was joining Crossbeam. This year will be even better!Supernode is June 5th to 7th in San Diego California. Be sure to grab a ticket at the lower early bird rate at crossbeam.com/supernode.

Welcome to The Partnered Podcast Episode 129 with Pamela Slim, Author, Speaker & Small Business Strategist. Pamela discusses how partnership skills will build the future of ecosystems and your company.Early-bird tickets are now available for Crossbeam Supernode: the conference for ecosystem-led teams and companies. Supernode is June 5th to 7th in San Diego, California.   Here's what you'll get at Supernode:Several tracks of sessions for all maturity levels - including a track dedicated to ecosystem-led sales.Results only. We curate each session to make sure the speaker brings the goods and shows what is working and why.Most importantly, it'll be fun. Several parties, plenty of social activities, and lots of chances to meet with the heavy hitters of the ecosystem world.Last year at Supernode we had a great time, we also announced that Partnered was joining Crossbeam. This year will be even better!Supernode is June 5th to 7th in San Diego California. Be sure to grab a ticket at the lower early bird rate at crossbeam.com/supernode. Topics Covered:Recycling Before It Was CoolThe Birth of the EcosystemBuilding the Skills of the FutureGrowing Your Skills and Sharing Your WorkPartner with Pamela:Pamela's LinkedInSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com. 

Welcome to The Partnered Podcast Episode 128 with Alyshah Walji, Sr. Strategic Partnership Manager at Alyce. Alyshah talks about being proactive with your integrations to make saying yes easy for your prospects. Early-bird tickets are now available for Crossbeam Supernode: the conference for ecosystem-led teams and companies. Supernode is June 5th to 7th in San Diego, California.  Here's what you'll get at Supernode:Several tracks of sessions for all maturity levels - including a track dedicated to ecosystem-led sales.Results only. We curate each session to make sure the speaker brings the goods and shows what is working and why.Most importantly, it'll be fun. Several parties, plenty of social activities, and lots of chances to meet with the heavy hitters of the ecosystem world.Last year at Supernode we had a great time, we also announced that Partnered was joining Crossbeam. This year will be even better!Supernode is June 5th to 7th in San Diego California. Be sure to grab a ticket at the lower early bird rate at crossbeam.com/supernode. Topics Covered:Don't Be Afraid To Start SmallDoing The Hard Work for Your CustomersAccelerating the Sales Cycle with Cross-CommunicationShowing Value by Driving ResultsPartner with Alyshah Walj:Alyshah's LinkedInSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Welcome to The Partnered Podcast Episode 127 with Barbara Treviño, Senior Partner Operations Manager at Seismic. Seismic “empowers thousands of teams to grow and win. Their success is what makes us the #1 sales enablement leader globally.” Early-bird tickets are now available for Crossbeam Supernode: the conference for ecosystem-led teams and companies. Supernode is June 5th to 7th in San Diego, California.   Here's what you'll get at Supernode:Several tracks of sessions for all maturity levels - including a track dedicated to ecosystem-led sales.Results only. We curate each session to make sure the speaker brings the goods and shows what is working and why.Most importantly, it'll be fun. Several parties, plenty of social activities, and lots of chances to meet with the heavy hitters of the ecosystem world.Last year at Supernode we had a great time, we also announced that Partnered was joining Crossbeam. This year will be even better! Supernode is June 5th to 7th in San Diego California. Be sure to grab a ticket at the lower early bird rate at crossbeam.com/supernode.Topics Covered:Defining Sales EnablementSeismic's Partner ProgramUsing Data to Pick the Right PartnersAligning Go-to-Market TeamsPartner with Seismic:Barbara's LinkedInSeismicSeismic CareersSeismic PartnersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Welcome to The Partnered Podcast Episode 126 with Brian Jambor, VP, Global Channel Programs at Uberall. Uberall is “one platform with the innovation and scale to deliver seamless hybrid customer experiences across 10s, 100s, or 1000s of locations.”Topics Covered:Using a Tough Hike to Model Building PartnershipsWhat kind of (partner)ship are you on?How to Overcome ObstaclesPartner with Uberall:Brian's LinkedInUberallUberall Become a PartnerSponsors:Partnership LeadersPartnered Early-bird tickets are now available for Crossbeam Supernode: the conference for ecosystem-led teams and companies. Supernode is June 5th to 7th in San Diego, California.    Here's what you'll get at Supernode:Several tracks of sessions for all maturity levels - including a track dedicated to ecosystem-led sales.Results only. We curate each session to make sure the speaker brings the goods and shows what is working and why.Most importantly, it'll be fun. Several parties, plenty of social activities, and lots of chances to meet with the heavy hitters of the ecosystem world. Last year at Supernode we had a great time, we also announced that Partnered was joining Crossbeam. This year will be even better! Supernode is June 5th to 7th in San Diego California. Be sure to grab a ticket at the lower early bird rate at crossbeam.com/supernode. Subscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to  hello@partnered.com.

Welcome to The Partnered Podcast with Jared Fuller, CEO, and Issac Morehouse, Co-Founder at PartnerHacker. PartnerHacker “exists to create a world where we all succeed in business together.”Topics Covered:From Curiosity to Courage to ConvictionGetting Buy-in From the Rest of the BusinessEcosystem Trumps AllBuilding Your Own vs. Building on an Established PlatformPartner with PartnerHacker:PartneHacker PodcastPartnerHacker ManifestoPartner With UsSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Welcome to The Partnered Podcast Episode 125 with Lisa Hopkins, VP at Amplitude. She takes you through “the messy teenage years of your partner ecosystem.”Topics Covered:the Messy Teenage YearsJoining AmplitudeNavigating the Big FriendsBuy-in From Across the OrganizationPartner with Amplitude:Lisa HopkinsAmplitudeAmplitude Partner EcosystemSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Maureen Little, Technology Partnership Leader at Okta gives a wide-ranging talk on Okta's Partnership Ecosystem.Topics Covered:Scaling OktaBuilding Strategic Partnership LayersRules for a Healthy Partner EcosystemOver-communicating Your SuccessMaking Allies InternallyPartner with Okta:Maureen's LinkedInOktaOkta PartnershipsOkta CareersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join Sarah Wang (General Partner at Andreessen Horowitz) & Bob Moore (Co-Founder and CEO at Crossbeam) discussing “just about everything in the realm of the Partnerships Universe, the market, and beyond.”Topics Covered:Shifts in the Markets Partnership Inflection PointsTechnology vs. Channel PartnershipsThe Rise of the Partnership ProfessionalThe API EconomyGetting the Ear of the CEOPartner with Andreessen Horowitz & Crossbeam:Sarah's LinkedInAndreessen HorowitzBob MooreCrossbeamSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Ophir Penso, VP of Channel Partnerships & Indirect Sales at monday.com. They discuss how Ophir has scaled monday.com's growth through strategic Channel partnerships.Topics Covered:Ophir's Journey to PartnershipsStructure of Ophir's Partnership EcosystemCore vs. Non-Core MarketsOnboarding for PartnersWhat to AvoidPartner with monday.com:Ophir's LinkedInmonday.comPartner with monday.comCareers at monday.comSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Bryan Williams, Founder at Hockey Stick Advisory. They discuss how Hockey Stick Advisory jumpstarts partnership programs for their clients.Topics Covered:Journey to PartnershipsBuilding Community to Create GrowthPitfalls to AvoidWhich Partnerships to PrioritizeBecoming a Partner of ChoicePartner with Hockey Stick Advisory:Bryan's LinkedInHockey Stick AdvisoryHockey Stick Advisory ContactSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Marty Armstrong, Founder, Owner, Principal at Strong Arm Advisory Services. They discuss how Marty's expertise helps companies, big and small, reach their partnership goals.Topics Covered:Marty's Journey to PartnershipsEnds of the Corporate SpectrumHow Marty Guides Companies to GrowthUpleveling Partnerships vs. Starting from ScratchWeeding Out Weak PartnershipsPartner with Strong Arm Advisory Services:Marty's LinkedInMarty's TwitterMarty's EmailStrong Arm Advisory ServicesPartnership-as-a-ServiceStrong Arm Advisory Services ContactSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Marco De Paulis, Director of E-Commerce Partnerships at Ryder. They discuss building sustainable partnerships while in growth mode.Topics Covered:Marco's Journey to PartnershipsBuilding Symbiotic PartnershipsLessons Learned from ScalingBuilding Process and Infrastructure to Rely OnPrioritization of Agencies and PartnershipsPartner with Ryder:Marco's LinkedInCareersSuppliersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Vince Menzione, Founder & Chief Partner Officer at Ultimate Partnerships. They discuss how Ultimate Partnerships guides their clients to success through a partner-mindset.Topics Covered:Vince's Journey to PartnershipsChanges in the Partnerships SpaceMeasuring Success & Reciprocity of PartnershipsGuiding Organizations to SuccessMastermind at Summit EventThe Complexity of Partnering with Microsoft and the other Tech GiantsPartner with Ultimate Partnerships:Vince's LinkedInVince's TwitterVince's EmailUltimate PartnershipsUltimate Partnerships PodcastUltimate Partnerships ContactMastermind at SummitSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Jen Ayotte, Vice President, Sales & Business Development at ActiveCampaign. They discuss the success of ActiveCampaign's Partnership program.Topics Covered:Jen's Journey to PartnershipsActiveCampaigns Partnership and Sales StructureDirect and Channel Orgs Coming TogetherMeasuring the Efficacy of the EcosystemBest Practices on ForecastingLimiting Channel ConflictCustomer Experience Automation Impact StudyPartner with ActiveCampaign:Jen's LinkedInActiveCampaignActiveCampaign PartnershipsActiveCampaign ContactActiveCampaign Customer Experience Automation Impact StudySponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Smit Patel, Head of Partnerships at Postman. They discuss how partnerships work within product-lead growth (PLG) companies.Topics Covered:Smit's Journey to PartnershipsPostman's Partnership EcosystemDispelling Confusion Around Product-Lead Growth (PLG)Best Practices in Building API IntegrationsPartner with Postman:Smit's LinkedInSmit's BlogSmit's TwitterPostmanPostman CareersPostman List YourselfSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Justin Zimmerman, SaaS Partnership Consultant at PartnerPlaybooks.com. They discuss how to cultivate successful partnerships across companies through active management.Topics Covered:Justin's Journey to PartnershipsCustomer-centric View of PartnershipsThe Customer Success Engineer MindsetWhy Integrations =/= PartnershipsJustin's “Open Office Hours”Partner with Justin:Justin's LinkedInJustin's Hit PostPartnerPlaybooks.comSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Leah Beitler, Director Of Strategic Partnerships at Listrak. They discuss how Listrak embraces partnerships and works intra-company to build success.Topics Covered:Leah's Journey to PartnershipsListrak and its Partnership ProgramGetting Buy-in and Wins from Inside the CompanyHow to Measure Your SuccessPartner with Listrak:Leah's LinkedInListrakListrak PartnersListrak CareersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Molly O'Connell, Director of Strategic Partnerships at Ceros. They discuss how to deliver for your clients and internal teams to grow your Partnership Channel.Topics Covered:Molly's Journey to PartnershipsScaling a Partnership Program from One to SevenWhen To Look for IntegrationsGetting Buy-In from Executives and the Product TeamThe Pitfalls of Selling InternallyPartner with Ceros:Molly's LinkedInMolly's TwitterAbout UsPartnersCareersContact UsSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Randi Kay, Head of GTM & Ops Fellowships at On Deck. They discuss how On Deck helps connect ambitious fellows with seasoned experts to help everyone connect and grow.Topics Covered:Randi's Journey to PartnershipsThe Fellowship ProgramsTypes of Partnerships Within On DeckBenefits of the On Deck CommunityPartner with On Deck:Randi's LinkedInRandi's TwitterOn DeckOn Deck ApplyOn Deck Business DevelopmentOn Deck SalesOn Deck Community FundSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Eric Elia, Head of Partnerships at Mux. They discuss how Mux built its partnership program from scratch and how it fills “the gap between product and go-to-market.” Here you can also find Eric's 11 Tips for Building a Partnerships Program from Scratch. Topics Covered:Eric's Journey to PartnershipsAvoiding “Partner-Biz-Dev Limbo Land”The Growing Pains of New Partnership ProgramsDeveloper-First PartnershipsMeasuring Success with KPIsPartner with Mux:Eric's LinkedInEric's TwitterMuxMux PartnersMux BlogPartnership Leaders Slack (Member Benefits)Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Partnership Leaders co-founders Asher Mathew, Chris Samila, Tai Rattigan. They discuss their next event (Catalyst), their vision for the next year of Partnership Leaders, how the partnership community is growing more than ever.Topics Covered:Partnership Leaders BackgroundWhy In-Person Events?Connecting Unicorns with AngelsThe Ecosystem CatalogCatalyst in MiamiPartner with Partnership Leaders:Catalyst EventPartnership Leaders Investments (PLI)Ecosystem CatalogPartnership Leaders About UsSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Jared Fuller, Chief Ecosystem Officer at PartnerHacker. They discuss how partnerships and the ecosystem are the future of marketing and sales in a changing world.Topics Covered:Jared's Journey to PartnershipsThe Ecosystem ModelThe Renewable Resource of Reciprocal PartnershipsEmbedding Partnerships in All TeamsPartner with PartnerHacker:Jared's LinkedInJared's TwitterPartnerHackerPartnerHacker “Trust is the New Data”EcosystemWeek.comSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Christen Luciano, Strategic Alliances at HubSpot.. They discuss how partnerships can make 1+1=3 and provide customer-centric solutions.Topics Covered:Christen's Journey to PartnershipsHubSpot's Partnership Program StructureAdding User Experience Value Through PartnershipsWorking With Changing Privacy PoliciesPartner with HubSpot:Christen's LinkedInHubSpotHubSpot PartnershipsHubSpot CareersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Bob Moore, CEO & Co-Founder at Crossbeam. They discuss how Crossbeam is unlocking new data layers and building new partnership economies.Topics Covered:Bob's Journey to PartnershipsWhere Does Crossbeam Fit Into the Ecosystem Right Now?Unlocking New Types of DatasetsCrossbeam, Partnered & The Partner CloudWhere is Crossbeam Going?Partner with Crossbeam:Bob's LinkedInBob's TwitterCrossbeamThe Partner CloudCrossbeam PartnersCrossbeam CareersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Travis Dion, Channels VP at WalkMe. They discuss how to leverage partnerships and your ecosystem to scale up.Topics Covered:Travis' Journey to PartnershipsWalkMe's Relationship with the Ecosystem & PartnershipsAmplifying Sales with Your EcosystemPartnerships as LeversPartner KPIs & Tracking InfluencePartner with WalkMe:Travis' LinkedInTravis' TwitterWalkMe WalkMe PartnersWalkMe CareersSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Juhi Saha, VP of Partnerships & Alliances at Clearbit . They discuss how Clearbit implemented their vision for a partnership that serves their customers and partners.Topics Covered:Juhi's Journey to PartnershipsClearbit's Partnership Program StructureHow to Work with Large Cloud Providers as a StartupCreating Consistent and Standardized ProcessesInternal Evangelizing Partner with Clearbit:JobsPartnershipsJuhi's LinkedInpartnerships@clearbit.comWebinarsSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Scott Barker, Director of Strategic Engagement at Outreach. They discuss how to build out your community and harness your evangelizers.Topics Covered:Scott's Journey to PartnershipsAnalyzing the Sales Execution Gap Building Community-lead GrowthLeveraging VCs and Partners to Network“Instead of an Ask, Let's do a Gift”Partner with Outreach:Watch a DemoSalesHackerScott's LinkedInCareers at OutreachSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Bader Hamdan, Global Head, Platform Partnerships at Twilio. They discuss how to start building ecosystem partnerships.Topics Covered:Bader's Journey to Partnerships Twilio's Partner StructureHow to Approach Ecosystem PartnershipsUsing Your Influence to Create ConsumptionWhere is Twilio Headed?Partner with Twilio:Brader's Personal SiteBrader's TwitterTechPartnerships.clubPartner with TwilioJobs at TwilioAbout Us TwilioSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Nick Salzman, Head of Partnerships at OneSignal. They discuss how Nick is building OneSignal's Partnership Program from scratch using data-driven methodologies.Topics Covered:Nick's Path to PartnershipsStructuring a Partner ProgramFinding the Right PartnersEncouraging “Partner Touches” Throughout the Sales ProcessThe Partnership PLG (Product Lead Growth) MotionPartner with OneSignal:PartnersCareersContactNick's LinkedInSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Samantha Samuels, Head of Partnerships at Friendbuy. They discuss best practices around referrals and how to scale your Partner Program to match your vision.Topics Covered:Samantha's Journey to PartnershipsVision for the Partnership ProgramReferrals Best PracticesScaling the Partnership ProgramPartner with Friendbuy:About UsCareersPartnersBecome a PartnerSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Mike Burton, Co-Founder & SVP Data Sales at Bombora. They discuss how Partnerships helped Bomboras build their business.Topics Covered:Mike's Journey to PartnershipsHow to Structure PartnershipsPartner KPIs & Tracking SuccessRevenue-side RecommendationsPartner with Bombora:Mike's TwitterCareersWhat is intent data?Charles Crnoevich (Vice President - Partnerships & BD at Bombora)Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Scott Pollack, Co-founder & CEO of Firneo. They discuss how Firneo is filling the gap in Partnership education.Topics Covered:Scott's Journey to PartnershipsBuilding a Playbook that Delivers ResultsPartnership Teaching MethodologyAvoiding Vanity PartnershipsPartner with Firneo:HomeCertificationApply for MembershipScott's TwitterWhat, Exactly, Is Business Development? (Scott's Book)Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Amy Franko, Founder & CEO of Amy Franko Associates. They discuss how to integrate partnerships into different levels of the sales process.Topics Covered:Amy's Journey to Sales & PartnershipsHow Sales People Should Approach PartnershipsCentering the CustomerAvoiding the Price Race to the BottomAdvancing Partnerships through ManagementPartner with Amy:WebsiteSales TrainingContactPodcastTwitterSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Jeremy Seltzer, Chief Revenue Officer at Movable Ink. They discuss how Movable Ink leverages their partner network to create a sticky ecosystem and act as multipliers for their clients.Topics Covered:Jeremy's background and journey to SaaSContent PersonalizationThe Intersection of Partnerships & SalesBest Practices for Involving Your Sales TeamThe Power of Partner ReferencesPartner with Movable Ink:Partners CareersResourcesJeremy's TwitterSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce. They discuss the swimlanes of Partnerships, Best Practice for Customer Success, and how to explain “the Channel” to people outside of sales.Topics Covered:Tiffani's journey to PartnershipsCulture of SalesforcePartner SwimlanesThe Effects of Partnerships on Other TeamsCustomer Success Best Practices through PartnershipsPartner with Salesforce and Tiffani:HomeCareersGrowth IQ (Book)What's Next with Tiffani Bova (Podcast)TwitterSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Duane Dufault, Founder of Selling SaaS. They discuss how  partnerships “build trust between you and the customer.”Topics Covered:Duane's journey to SaaS salesMaking partners happyBest Practices selling SaaSHow Partnerships build trustWhat is the The Manager Playbook?Partner with Duane:The Manager PlaybookSelling SaaS (course)Selling SaaS (podcast)Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews TK Kader, Founder at Unstoppable. They discuss how partnerships can give you a leg-up in the start-up space.Topics Covered:TK's journey to UnstoppableBringing in Partnerships after your Market Fit is ProvenHow to find your Ecosystem StrategyQuantifying the Ecosystem“Own a Number and You'll Be Golden”Partner with TK:YouTube Channel - new every SundayTwitterUnstoppableBlogGetUnstoppable.comSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Michael Hanson, CEO at Growth Genie. They discuss how to stand apart in your outreach and how you can leverage partnerships for better conversions.Topics Covered:(Thoughtful) 30 Touch SequenceThe importance of Reciprocity in PartnershipsLeveraging Partners vs. Standard OutreachIdeal Partner Profile (IPP)How can SDRs Stand OutPartner with Growth Genie:The Ultimate Outbound Sales CadenceSales TipsContactSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Jonathan Petrino, Head of Agency and Chantel Green, Senior Agency Partnerships Manager at Iterable. They discuss the agency side of partnerships.Topics Covered:Iterable's Partnership Program StructureHow the Sales Industry is ChangingScaling Partnership ProgramsBest Practices of Partnership ProgramsTeaching Account Executives to Work with PartnersPartner with Iterable:LinkedInSolutionsCareersPartnersBlogSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Morgan Rochofski, Ecosystem, Marketing Enablement & Partner Programs at Salesloft. They discuss how to build successful integrations that customers actually use, and selling co-selling to your sales team.Topics Covered:Morgan's Path to PartnershipsStructuring and Restructuring PartnershipsBest Practices for Co-SellingSelling Co-sellingPartner with Salesloft:HomePartner with UsCareersMorgan's LinkedInSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.SHOW CONTRIBUTORSAdam Michalski | Morgan Rochofski

Join host Adam Michalski as he interviews Joni Deus, VP of Strategic Partnerships & App Marketplace at Mailchimp. They discuss which partnerships to invest in and why, and some best practices for working with third-party developers on integrations.Topics Covered:Joni's journey to VP of Strategic PartnershipsPartnerships under the Product Org vs. MarketingChoosing how to integrate and with whom“Go Fishing” vs. “Bring the Fish to Us”Best practices for working with third-party developersJoni's side projectsPartner with Mailchimp and Joni:Partner1$ Million Integration FundPartnership LeadersWomen in PartnershipsSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

Join host Adam Michalski as he interviews Deb Calvert, President of People First Productivity Solutions. They discuss how to maintain partnerships that challenge you in the right ways.Five Don'ts for Partnership1. Don't partner on personality alone. 2.Don't be vague on the front-end about your expectations, roles, and responsibilities. 3. Don't take your partner for granted. 4. Don't dodge the difficult conversations. 5. Don't put all your eggs in one basket.Topics Covered:How to pick a good partnershipSetting expectations and communicate effectivelyFollowing through on commitmentsSafeguarding your partners' trustKeep an exit strategy in mindPartner with People First Productivity Solutions:ContactLeadership AcademyDeb's LinkedInSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.