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52 episodes with co-marketing
18 episodes with co-marketing
8 episodes with co-marketing
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3 episodes with co-marketing
Au fil des années, j'ai testé, appris, échoué et réussi sur pas mal d'aspects du marketing. Aujourd'hui, je vous partage 5 leçons essentielles qui auraient pu me faire gagner du temps (et éviter quelques erreurs).Les 5 leçons marketing que j'aurais aimé apprendre plus tôt :1/ Investir dans sa marque dès le départ2/ Créer du contenu de qualité sans compter3/ Structurer ses données dès le début4/ Les partenariats sont un levier sous-estimé5/ La détermination est la clé
Send us a textIn this episode, Joey Pinz chats with Sudhir Nambiar, a technical expert turned marketing innovator, about the unique challenges faced by Managed Service Providers (MSPs). Sudhir shares his journey of creating Xamplify, a platform designed to bridge the gap between MSPs and vendors, enhancing communication and co-marketing efforts. They discuss the importance of mindset shifts, the future of AI in marketing, and how MSPs can leverage co-marketing to boost growth. Sudhir also highlights his personal experiences with maintaining health and discipline, emphasizing the impact of a balanced lifestyle. Top 3 Highlights:Xamplify's Origin: Sudhir reveals how his struggles with marketing led to the creation of Xamplify, a platform that simplifies communication between MSPs and vendors.AI in Marketing: They delve into the role of AI in transforming marketing strategies, making it accessible even for those with a technical background.Health and Discipline: Sudhir shares his personal approach to maintaining health and discipline, offering insights into balancing professional and personal life. Join us for enlightening discussions that spark growth and exploration. Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
« Ne rien faire tout seul et inspirer les autres pour être copiés ».C'est avec cet état d'esprit que Vendredi a fait des partenariats l'un de ses principaux piliers de croissance.Plus précisément, des partenariats basés sur le contenu : guides, webinars, challenges.Pour comprendre leur méthode, rien de mieux que de décortiquer un partenariat.Dans cet épisode, Malcolm Ouzeri, Head of Marketing chez Vendredi nous partage les coulisses d'un partenariat réalisé avec Welcome to the Jungle :Comment susciter l'intérêt d'un partenaire ?Quel deal pour un partenariat gagnant-gagnant ?Comment créer une roadmap commune ? Quelles sont les différentes étapes ?Combien ça coûte ?Comment unir ses forces pour maximiser la diffusion ?Quels sont les résultats et apprentissages ?Plein de bonnes idées et d'inspirations pour préparer 2024.__________________
« Ne rien faire tout seul et inspirer les autres pour être copiés ». C'est avec cet état d'esprit que Vendredi a fait des partenariats l'un de ses principaux piliers de croissance. Plus précisément, des partenariats basés sur le contenu : guides, webinars, challenges. Pour comprendre leur méthode, rien de mieux que de décortiquer un partenariat. Dans cet épisode, Malcolm Ouzeri, Head of Marketing chez Vendredi nous partage les coulisses d'un partenariat réalisé avec Welcome to the Jungle : Comment susciter l'intérêt d'un partenaire ? Quel deal pour un partenariat gagnant-gagnant ? Comment créer une roadmap commune ? Quelles sont les différentes étapes ? Combien ça coûte ? Comment unir ses forces pour maximiser la diffusion ? Quels sont les résultats et apprentissages ? Plein de bonnes idées et d'inspirations pour préparer 2024. __________________ Pour contacter Malcolm et suivre Vendredi Linkedin : https://www.linkedin.com/in/malcolm-ouzeri/ Site internet : https://www.vendredi.cc/ __________________ ⭐ Pour aller plus loin, téléchargez la bibliothèque de +20 ressources marketing : https://www.leffetmarketing.fr/ressources
Quand on est une petite entreprise, notre audience est limitée. Une option très sérieuse pour toucher plus de monde : collaborer avec une Grande Marque. En mai 2022, Zèta crée en collaboration avec Nespresso : RE:GROUND, une basket fabriquée à partir de 80% de matériaux recyclés et revalorisés avec du marc de café. Dans cet épisode, Laure Babin nous partage les secrets de cette collab avec Nespresso : Comment susciter l'intérêt d'un grand groupe ? Quels sont les leviers de communication activés pour écouler 3000 paires ? Comment ne pas diluer son positionnement en s'alliant à un grand groupe ? Quel est le ROI de cette collaboration ? ⚡ En bonus de l'épisode, Laure vous partage les 5 étapes clés pour réussir votre collab avec un Grand Groupe : définir la répartition des coûts, choisir le moment opportun, trouver des idées pour faire un max de bruit… ⭐ Pour aller plus loin, téléchargez la bibliothèque de +10 ressources marketing : https://www.leffetmarketing.fr/ressources
Quand on se lance et qu'on a pas (ou peu) de budget, c'est jamais évident de faire connaître sa marque. Comment se faire remarquer dans un univers ultra-concurrentiel? Se distinguer face aux mastodontes qui ont de gros budgets?
Quand on se lance et qu'on a pas (ou peu) de budget, c'est jamais évident de faire connaître sa marque. Comment se faire remarquer dans un univers ultra-concurrentiel? Se distinguer face aux mastodontes qui ont de gros budgets?
Quand on se lance et qu'on a pas (ou peu) de budget, c'est jamais évident de faire connaître sa marque. Comment se faire remarquer dans un univers ultra-concurrentiel? Se distinguer face aux mastodontes qui ont de gros budgets?
W tym odcinku podpowiadam, jak rozwijać współpracę z pośrednikami: partnerami, dystrybutorami, dealerami, resellerami. Wiele firm B2B decyduje się na model sprzedaży pośredniej, ponieważ jest on tańszy i bardziej skalowalny -szczególnie na początku działalności. Ale wiążą się z nim też ukryte koszty i ryzyka. Takim ryzykiem jest często brak bezporedniej komunikacji z klientami końcowymi - użytkownikami. W czasach cyfrowej, spersonalizowanej komunikacji może to oznaczać poważne bariery w rozwoju.Kolejne ryzyko, to niebezpieczeństwo uzależnienia się od dystrybutorów, szczególnie w przypadku firm, które wchodzą na nieznane rynki.Dlatego w tym podcascie zebrałem osiem dobrych praktyk - obszarów, którymi warto się zająć, aby w pełni wykorzystać zalety modelu partnerskiego i zminimalizować jego wady.Posłuchaj też 34 odcinka podcastu: "Marketing w kanale partnerskim"Więcej materiałów o marketingu B2B znajdziesz na mojej stronie: https://businessmarketer.plJeżeli szukasz wsparcia w opracowaniu skutecznego planu marketingowegoB2B lub masz pomysł na odcinek podcastu, napisz do mnie na adres: lukasz.kosuniak@businessmarketer.pl
Quand on se lance et qu'on a pas (ou peu) de budget, c'est jamais évident de faire connaître sa marque. Comment se faire remarquer dans un univers ultra-concurrentiel? Se distinguer face aux mastodontes qui ont de gros budgets?
Quand on se lance et qu'on a pas (ou peu) de budget, c'est jamais évident de faire connaître sa marque. Comment se faire remarquer dans un univers ultra-concurrentiel? Se distinguer face aux mastodontes qui ont de gros budgets?
« Le podcast c'est maillon fort de tous les canaux d'acquisition que j'ai pu mettre en place » « Quand ça doit marcher, c'est fluide » « Le plus dur au départ, c'était comment on fait pour être sur Apple Podcasts quand on sait pas comment faire » Caroline Mignaux, Laurent Garrouste et Valentine Gatard sont trois éclaireurs qui explorent et décryptent les comportements, tendances et usages pour leur communauté et leurs clients
Today's Featured Guest Jonathan Milligan is an author, blogger, speaker and an online business coach. He has spent the last decade guiding and directing creative professionals on how to pursue meaningful work. Since 2009, Jonathan has run his own portable, lifestyle business online. Today, he teaches others how to build a business with their passion story and message. He lives in Jacksonville, Florida with his wife, Charity and their two children. Our conversation highlights Jonathan Milligan book "Your Message Matters - How to rise above the noise and get paid for what you know." He shares the benefits of adding value and creating a relationship with your readers. Additional topics : The value of EditorsBook FunnelsPresent CourageImposter SyndromePull vs Push MarketingAdding Value: Encourage, Educate, EmpowerWebsites, Blogging, Podcasts, YouTube, Newsletters, List Buildinghttps://www.facebook.com/marketyourmessageshowhttps://www.linkedin.com/in/jonmilligan/https://www.instagram.com/jonathanpmilligan/https://twitter.com/JonMilliganhttps://www.youtube.com/channel/UCLQ_VHWBLY7xYGIMrvqd_QQhttps://www.pinterest.ca/blogyourpassion/_created/Free Book - "Your Message Matters - How To Rise Above the Noise and Get Paid For What You Know." Also available on AmazonWatch the episode herehttps://podmatch.com/signup/onlineforauthors#podmatchSupport the show (https://www.buymeacoffee.com/onlineauthors)
Join host Adam Michalski as he interviews Drew Mohoric, Strategic Partnerships at Harver.Adam and Drew discuss the unique aspects of the HR partnership landscape, Drew's path into partnerships, and much more. Topics Covered:How Drew got started in partnershipsWhat the HR partnership landscape is likeBest practices when working with HR partnershipsWhat Drew has learned from his career in partnerships thus farWhere Drew sees the future of HR partnerships headingPartner with Harver:HarverPartner with HarverPartnership Jobs:Join Partnership Leaders as an Account ExecutiveCareers at CodaCareers at CheckrCareers at MedalliaJoin Radar as a Technology Partner Manager!Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
Join host Adam Michalski as he interviews Andy Whyte, Author of MEDDICC - The Ultimate Guide to Staying One Step Ahead in the Complex Sale. Adam and Andy discuss MEDDIC and MEDPICC, which are sales methodologies used by elite sales companies like Sprinklr, AppDynamics, and Snowflake to generate billion-dollar revenues streams. We also dive into how Andy thinks about partnerships and selling with your ecosystem.Topics Covered:What is MEDDICC and why does it matterHow you can apply MEDDICC to your companyWhat is MEDDPICC and how do partners fit into MEDDICCWhat you can do today to start leveraging these proven methodologies in your sales cyclesWhere Andy sees the future of sales headingGet in touch with Andy:Andy WhyteMEDDICC.comMEDDICC - The Ultimate Guide to Staying One Step Ahead in the Complex SalePartnership Jobs:Careers at CodaCareers at CheckrCareers at MedalliaJoin Radar as a Technology Partner Manager!Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
Le Partenariat permet d'atteindre vos objectifs bien plus rapidement ! La voie royale pour les petites boites qui souhaitent faire mieux - avec moins. Mais il faut savoir par où commencer. On me pose souvent la question : quel type de partenariat est fait pour moi ? Dans cet épisode, je vous donne des idées de partenariats, selon vos objectifs Marketing prioritaires. Maximisez votre traffic Générez des leads Décuplez votre engagement Diversifiez ou complétez votre offre Augmentez votre visibilité Gagnez en légitimité Boostez vos conversions Augmentez vos ventes
Join host Adam Michalski as he interviews Thibaut Souyris, CEO and Founder of SalesLabs. Adam and Thibaut discuss best practices for partnering with influencers - what works, what doesn't, and how to effectively partner with influencers. We also cover sales and prospecting best practices using social selling. Topics Covered:How Thibaut started and became an influencer in the sales spaceHow to think about working with influences - what works and what doesn'tWhat you need to be mindful of when asking to partner with an influencerWhat are the best social selling strategies that Thibaut is deploying todayWhere Thibaut sees the future of prospecting headingPartner with SalesLabs:SalesLabsReach out to ThibautPartnership Jobs:Careers at CodaCareers at CheckrCareers at MedalliaJoin Radar as a Technology Partner Manager!Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
Join host Adam Michalski as he interviews Nick Valluri, Head of Partnerships at Coda.Adam and Nick discuss ecosystem best practices Nick has learned from his time at Box, Google, Zapier, and now at Coda. Topics Covered:What Nick has learned from his time at Box, Google, Zapier, and CodaHow Nick thinks about the transition from API to SDKWhat are the major differences between reseller partnerships and ecosystem partnershipsWhy Nick chose to build out the partner program at CodaWhere Nick sees the future of partnerships headingPartner with Coda:CodaPartner with CodaPartnership Jobs:Careers at CodaCareers at CheckrCareers at MedalliaJoin Radar as a Technology Partner Manager!Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
Join host Adam Michalski as he interviews Christopher Smith, Head of Partner Success at Checkr.Adam and Christopher discuss how to ensure your partners are as successful as possible. We also cover leading cross-functional teams and how to ensure everyone is aligned plus much, much more. Topics Covered:What is Partner Success and why is it important?How to make partnerships successful - with a focus on SaaS and softwareHow Chris got Alibaba to partner and the learnings from working with such a large companyWhat is important to keep top of mind when leading cross-functional teamsWhere Christopher sees the future of government partnerships headingPartner with Checkr:CheckrPartner with CheckrPartnership Jobs:Careers at CheckrCareers at MedalliaJoin Radar as a Technology Partner Manager!Strategic Alliances Manager at Airship (US/EMEA)Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
Join host Adam Michalski as he interviews Peter Spoehr, Senior Director of Alliances of the Public Sector at Medallia.Adam and Peter discuss everything government partnerships - what do they look like, how are they different from traditional partnerships, and more.Topics Covered:Peter's transition from the US Army into businessWhat are government partnerships and how do they differ from traditional partnershipsWhat most companies overlook when it comes to their relationships with partners or potential clientsHow to overcome a "culture of narcissism" Where Peter sees the future of government partnerships headingPartner with Medallia:MedalliaPartner with MedalliaPartnership Jobs:Careers at MedalliaJoin Radar as a Technology Partner Manager!Strategic Alliances Manager at Airship (US/EMEA)Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
Join host Adam Michalski as he interviews Lester Lee, Head of Partnerships at Lattice.Adam and Lester discuss the intersection of sales and partnerships - what are the commonalities, what are the differences, and more. We also talk about Lester transitioning from a startup founder into a partnership leader. Enjoy!Topics Covered:What are commonalities between sales and partnerships How Lester transitioned into partnership from starting his own Y-combinator backed startupWhat's happening in the HR tech ecosystem and how Lester sees things playing outHow to think about partnerships as a core business unit within the companies broader visionWhere Lester sees the future of B2B partnerships headingPartner with Lattice:LatticePartner with LatticePartnership Jobs:Join Radar as a Technology Partner Manager!Careers at SendosoStrategic Alliances Manager at Airship (US/EMEA)Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
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Dans cet épisode, je vous dévoile le classement des 3 meilleurs formats de posts LinkedIn. Et les trois pires. Programme du jour : Qu'est-ce qu'une "vue" sur LinkedIn ?(et oui, ça dépend des formats) Quels sont les types de posts qui offrent le plus de visibilité ? Disclaimer : Il s'agit de moyennes observées. Ne prenez pas ces statistiques pour argent comptant ! Pour créer des posts efficaces, la règle d'or reste d'apporter de la valeur
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Join host Adam Michalski as he interviews Francois Grenier, Head of Partnerships at Sendoso. Adam and Francois discuss how Sendoso is shifting from co-selling to focusing on pipeline generation. We also cover how companies can do better with integration partnerships and what Francois is focusing on since he's joined Sendoso (and since their recent $100,000,000 Series C fundraise!). Enjoy!Topics Covered:Why Sendoso is shifting their focus to pipeline generationHow Francois thinks about agency partnerships and why they're differentWhat Francois is looking to improve upon now that he's Head of Partnerships at SendosoHow to think about integration partnerships and all the value they can add to your companyWhere Francois sees the future of B2B agency partnerships headingPartner with Sendoso:SendosoPartner with SendosoPartnership Jobs:Join Radar as a Technology Partner Manager!Careers at SendosoStrategic Alliances Manager at Airship (US/EMEA)Sponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
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Thibault Louis est copywriter, spécialisé en BtoB. Il aide les entreprises à trouver des clients et convertir sur LinkedIn. Dans cet épisode, découvrez les bonnes pratiques pour poster et engager sur LinkedIn. - La fréquence de publication idéale ? - Comment faire un bon post ? - Quel outil pour mesurer ses performances ? - Quels comptes pour s'inspirer ? Ressources ▬▬▬▬▬▬▬▬▬▬Shield : gestion de statistiques LinkedInCanva : images et visuels pré-formattés
Join host Adam Michalski as he interviews Alexis Petrichos, Anthony Kapitanski, & Daniel Cmejla of Chili Piper. Adam and the Chili Piper partnership team discuss everything Ecosystems, Product, & Channel. Alexis is a Partnership Manager covering Product. Anthony covers Channel. And Daniel covers all things Ecosystems. Enjoy!Topics Covered:How Chili Piper structures their partnership teamWhat each partnership role focuses on and how they KPI themselvesWhy not everything needs to have a KPIHow to think about Community Partnerships and why they're differentWhere the Chili Piper team sees the future of B2B agency partnerships headingPartner with Chili Piper:Chili PiperJoin the Chili Piper Partnership TeamPartnership Jobs:Strategic Alliances Manager at Airship (US/EMEA)Careers at Chili PiperCareers at GustoCareers at HubSpotSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
L'employee Advocacy (devenir ambassadeur de son entreprise) : le secret pour conquérir LinkedIn et devenir incontournable sur son secteur. Dans cet épisode, découvrez comment faire de vos employés, vos meilleurs ambassadeurs sur les réseaux sociaux. ▬ Ressources ▬▬▬▬▬▬▬▬▬▬Canva : banque de visuels partagée ▶ La suite ?
Join host Adam Michalski as he interviews Somrat Niyogi, previously Head of Business Development at Gusto, and recently just took on a new role as Head of Business for Gusto's embedded products. Somrat and Adam cover a bunch of topics include the similarity between enterprise sales deal making and partnerships, what makes a good partnership professional, and how Somrat thinks about building and running partnerships.Topics Covered:What makes a good partnership professionalHow is enterprise deal making and partnerships similarWhat does career development look like for a partnership professionalHow partnerships really get done - who has influence, who has authority, etc. Where Somrat sees the future of B2B agency partnerships headingPartner with Gusto:GustoJoin the Gusto Partner ProgramPartnership Jobs:Careers at GustoCareers at HubSpotSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
"Co-marketing et Partenariats", découvrez la puissance du Marketing à plusieurs. Seul, on va plus vite. Ensemble, on va plus loin. ▬ Programme ▬▬▬▬▬▬▬▬▬▬
Connaissez-vous le "Vlog", le Blog en format Vidéo ?Adulé des Youtubeurs, en particulier aux États Unis, en France, ce format est délaissé des sphères business... à tort ! Le Vlog (blog vidéo), moi j'y crois fort ! En France, Léna Mahfouf, G. ont ouvert la voie - sur leurs thématiques. Et ce n'est pas tout. Le succès de Maddyplay, de chaines YouTube comme Business Impact témoignent d'une fascination grandissante ... pour l'aventure entrepreneuriale ! À toute échelle. Solopreneurs, freelances, serial-entrepreneurs, etc. "
Poster sur les réseaux pendant les vacances... on comprend que certains aient la flemme. Et pourtant...
Les onglets ouverts dans le navigateur, quel cauchemar ! Avec ce hack, tu ne perdras plus jamais aucun onglet dans ta barre de navigation. Tu gagneras aussi en productivité pour ne pas perdre ton attention pendant ta journée de travail. GAME-CHANGING, pour de vrai !
Join host Adam Michalski as he interviews Jay McBain, Principal Analyst of Channels, Partnerships, and Ecosystems at Forrester.In this special annual episode, Jay and Adam discuss where the SaaS partnership landscape is today and where it's going. Topics Covered:What's happening in the world of partnerships for over 175,000 SaaS companiesWhat is going on with the investment in the partnership space and how that impacts the roleThe most interesting trends Jay is seeing among B2B SaaS companies adopting partnerships How Jay sees the partnership role and career path evolvingWhy 76% of CEOs say their future is wrapped around ecosystems (and why they're right)Reach out to JayForresterEmail JayPartnership Jobs:Careers at HubSpotNorth America Channel Lead - CrownpeakDirector, Product Partnerships at KlaviyoSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Bousculer l'industrie de la mode grâce à la Collab ! Avec Camille Le Gal, Co-fondatrice de Fairly Made. Fairly Made est une marque BtoB et BtoC de mode éthique et engagée. Pour Camille, le partenariat a été un élément clé de leur réussite, elle nous raconte pourquoi. ▬ Programme ▬▬▬▬▬▬▬▬▬▬ Intro et partenariats chez Fairly Made 10:07 - Grandes étapes, feuille de route et cycle de vie du partenariat 15:15 - Case Study : Fairly Made x Des Petits Hauts 20:25 - Quels sont les outils de gestion et KPI ? 27:40 - Comment se gère la partie légale (revenus, contrats) ? 31:47 - Questions/Réponses (futur, calculateur d'impact) ▶ La suite ?
Nous parlons souvent des "chefs de projet Marketing", des "chargés de com", des "commerciaux", etc. Il existe un poste très spécifique dans le secteur que la plupart des gens ne connaissent pas. Celui de responsable de partenariat ou ... "partnership manager". Quelles sont les responsabilités de ces "gestionnaires" de partenariat ? Siham Laux est l'une de ces rares chanceuses à occuper ce poste. Dans cet épisode, elle nous parle du rôle de responsable de partenariat. Programme ▬▬▬▬▬▬▬▬▬▬
Trouver un partenaire stratégique est difficile. Voici une méthode simple que j'utilise pour identifier un partenaire stratégique solide.
Le Co-marketing est peut-être la tactique Marketing la plus puissante et la plus efficace. Bien menée, elle permet à votre entreprise de bénéficier d'une exposition massive, de nouer des relations fructueuses avec des business compatibles et influents du secteur et de faire des économies d'échelle. Mais, il existe autant d'actions de Co-marketing... que d'actions Marketing ! Et tous ne servent pas les mêmes intérets. À vous de les sélectionner et de les combiner intelligemment. Vous vous demandez quel type de partenariat choisir ? Cet épisode vous aiguille sur les objectifs clés et différences à connaitre. ▬▬▬▬▬▬▬▬▬▬
Join host Adam Michalski with Tori Barlow on the Allbound Partner Channel Podcast. Adam and Tori discuss where to invest in your channel tech stack and how to bring attribution to the forefront of your channel strategy.Topics Covered:The new emerging world of ecosystem technologyWhat challenges are partnership leaders facing todayWhy are companies adopting ecosystem as a go-to-market strategy at a rapid paceWhat are the best practices to keep top of mind when building out partnership teamsWhere Adam sees the future of B2B agency partnerships headingPartner with Allbound: AllboundPartnership Jobs:Careers at HubSpotNorth America Channel Lead - CrownpeakDirector, Product Partnerships at KlaviyoSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
Join host Adam Michalski as he interviews Alex Glenn, Founder at PartnerPrograms.io. Alex and Adam discuss all things agencies - what are the different types of agencies? What do they care about? How are they different from tech integrations partnerships? And more!Topics Covered:What are the different types of agencies and why understanding what they care about is so importantHow to treat co-selling with agencies differently to ensure successWhy spending the time to understand agency motivations is crucial; hint: they don't care about referrals as much as you thinkWhat are the best practices to keep top of mind when building out agency partnershipsWhere Alex sees the future of B2B agency partnerships headingPartner with PartnerPrograms:PartnerPrograms.ioPartnership Jobs:Careers at HubSpotNorth America Channel Lead - CrownpeakDirector, Product Partnerships at KlaviyoSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
Join host Adam Michalski as he interviews Andrew Lindsay, SVP of Corporate Development and Business Development at HubSpot. Andrew and Adam discuss tips on building out your partner program and the various kinds of partnerships you should be thinking about. We also get into how HubSpot has built such an engaged community that serves them till this day - at $1bn in revenue and growing!Topics Covered:How Andrew got into partnerships via banking and consultingWhat partnerships Andrew recommends you think about as you begin building and scaling your partner programWhy investing in the HubSpot community from the earliest days was one of the key levers for HubSpots growth Why Corporate Development is tightly aligned with Business Development and learnings on combining the two rolesWhere Andrew sees the future of B2B partnerships headingPartner with HubSpot:HubSpotPartner with HubSpotPartnership Jobs:Careers at HubSpotNorth America Channel Lead - CrownpeakDirector, Product Partnerships at KlaviyoBusiness Development Manager - Consulting Partners at ProductboardSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
Join host Adam Michalski as he interviews Pete Caputa, CEO at Databox (previously VP of Sales at Hubspot). Pete and Adam discuss the early days of building out HubSpot's Partner Program and all the learnings that came with it. We then get into Databox and how Pete thinks about partnerships as CEO of the growing business analytics company. Topics Covered:What the founding story was of HubSpot's Partner Program - how did it happen?What the early days of building HubSpot's Partner Program were likeHow did the evolution of partnerships come about at HubSpot and how did they scaleHow Pete thinks about partnerships at Databox given all his experienceWhere Pete sees the future of B2B partnerships headingPartner with Databox:DataboxPartner with DataboxPartnership Jobs:North America Channel Lead - CrownpeakDirector, Product Partnerships at KlaviyoBusiness Development Manager - Consulting Partners at ProductboardSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.
Join host Adam Michalski as he interviews Jason Breed, Global Lead of Partnerships and Alliances at Crownpeak.Jason and Adam discuss how to get your organization partner ready - including internal change management across sales, customer success, and operations. Topics Covered:How to create an Ideal Partner Profile (ICP)Why Jason keeps his partner program focused by designHow to get your company partner ready with internal change managementHow to think about partner influence and why it's critical to successWhere Jason sees the future of B2B partnerships heading for CrownpeakPartner with Crownpeak:CrownpeakPartner with CrownpeakReach out to JasonPartnership Jobs:North America Channel Lead - CrownpeakDirector, Product Partnerships at KlaviyoBusiness Development Manager - Consulting Partners at ProductboardSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Rich Gardner, VP of Global Strategic Partnerships at Klaviyo.Rich and Adam discuss transitioning your org from direct selling to selling through/with partners. We get into the weeds on how to minimize channel conflict between sales and partnerships and even how to set up compensation for long-term success.Topics Covered:How to transition from direct selling to selling with/through partnersWhat are all the benefits partners can provide - hint, it's more than just a lead channelHow to minimize channel conflict between partnerships and sales How to properly set up compensation structures that will let you go-to-market team thriveWhere Rich see the future of B2B partnerships heading for KlaviyoPartner with Klaviyo:KlaviyoPartner with KlaviyoReach out to RichPartnership Jobs:Director, Product Partnerships at KlaviyoBusiness Development Manager - Consulting Partners at ProductboardSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Mark Brigman, CEO at PARTNERNOMICS®. Mark and Adam discuss the past, present, and future of partnerships with specific emphasis on the use of data, systems, and tools that are being developed to help leaders achieve greater levels of success.Topics Covered:What's happening in the past, present, and future of the partnership ecosystemHow to leverage data and tools to maximize the value of partnerships for your companyWhat coursework is available to ramp your knowledge on partnerships as effectively as possibleWhy now is the decade of partnerships and why you should careWhere Mark & Adam see the future of B2B partnerships headingPartner with PARTNERNOMICS®:PARTNERNOMICSPartnership CoursesPartnership Jobs:Business Development Manager - Consulting Partners at ProductboardSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Alex Thomson, RVP of EMEA at Quantum Metric and Daniel Lancioni, Partnerships Director at Quantum Metric. Alex, Daniel and Adam discuss how to think about your partner ecosystem from a sales perspective.Topics Covered:How to think about your partner ecosystem from a sales perspectiveHow to leverage agencies for go-to-market as a growing SaaS companyWhat the difference is between technology partners and services partners from a revenue perspectiveWhat it's like building a new category and how to pave the wayWhere Alex & Daniel sees the future of B2B partnerships headingPartner with Quantum Metric:Quantum MetricPartner with Quantum MetricSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Marne Reed, Chief Evangelist of Brand Experiences at PFL.com.Marne and Adam discuss best practices on leveraging your partner ecosystem in your sales motion - strategies, how to ensure reciprocity, and more. Topics Covered:Why making sure your sales rep are reciprocating value is critical to co-sellingHow to leverage your partner ecosystem in your sales motion as effectively as possibleHow to make sure your sales team understands the partner ecosystem and the role it playsWhat best practices Marne can share on effective co-marketing Where Marne sees the future of B2B partnerships headingPartner with PFL:PFLPartner with PFLSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Norma Watenpaugh, CEO and Founding Principal of Phoenix Consulting Group.Norma and Adam discuss going from an anti-partner culture to a partner focused culture. Norma also shares her experience from working with companies like Adobe, Amazon, Cisco, Dell, Intel, IBM + more on what works and what doesn't in building your partner ecosystem. Topics Covered:Why Norma started Phoenix Consulting Group and how she helps her Fortune 1000 clientsHow to change your culture from anti-partner to partner focused and the pitfalls to avoidWhat insights Norma has gotten from building ecosystems at major clients like Adobe, Amazon, + moreWhat resources Norma recommends from the Alliances of Strategic Partnership ProfessionalsWhere Norma sees the future of B2B partnerships headingPartner with Phoenix Consulting:Phoenix ConsultingAlliance of Strategic Partnership ProfessionalsSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Nancy Ridge, Founder & President at Ridge Innovative. Nancy and Adam discuss how she goes about educating executives on the value partnerships can bring to your company. We also discuss creating a culture of that promotes innovation. Topics Covered:What questions Nancy sees most revenue leaders asking about partnerships and whyHow to educate your executives on the value that partnerships can bring to your companyHow to create a culture of innovation at your company and why it starts with employeesWhat excites Nancy most about what she's seeing in the partnership spaceWhere Nancy sees the future of B2B partnerships headingPartner with Ridge Innovative:Ridge InnovativeCulture of Innovation PodcastSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Ramsey Pryor, Founder at Port of Entry Partners.Ramsey and Adam discuss the how, why, and what to do when it comes to international expansion. This is a must-listen for any growing company who wants to expand internationally. Topics Covered:When should you begin thinking about international expansion for your business?What markets you should be focusing on and how to prioritize themHow to put together an expansion plan and what you need to be thinking about to be successfulHow partnerships play into your international expansion strategy Where Ramsey sees the future of international expansion going - hint, it's not slowing down!Partner with Port of Entry Partners:Port of Entry PartnersThe International Expansion PodcastSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Bryn Jones, CEO at PartnerStack. Bryn and Adam discuss why most SaaS companies fail to get to their desired state of distribution and why partnerships are the key differentiator for the companies who really succeed. We also discuss the exciting news on PartnerStacks recent Series B!Topics Covered:Why Bryn and his co-founders started PartnerStackHow to maximize your distribution by focusing on your partner programHow to avoid the major pitfalls the most SaaS companies make when focusing on distributionWhat's coming next for PartnerStack and the exciting Series B announcementWhere Bryn sees the future of SaaS partnerships heading and how PartnerStack fits inPartner with PartnerStack:PartnerStackPartner with PartnerStackSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Rachael Powell, Chief Customer Officer at Xero.Rachael and Adam discuss what is customer experience, how is it relevant to your partnerships, and what are best practices to help you succeed. Topics Covered:How COVID has impacted small business and the learnings Xero has hadHow Xero structures the partner experience side of the organizationHow to manage overall customer experience at an org as large as XeroBest practices for KPIs to use when managing customer experienceWhere Rachael sees the future of B2B partnerships headingPartner with Xero:XeroPartner with XeroDevelop with XeroCareers at XeroSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski along with Jared Fuller and Justin Bartels from the PartnerUp Podcast for this special cross-pod episode. Jared, Justin and Adam discuss the future of B2B partnerships and what may be coming around the corner. Topics Covered:What are projections for the paths partnerships can take over the coming yearsWhy a tech stack is critical for B2B partnerships to succeedHow partnerships will follow a similar innovation arch as sales and marketingWhat are the key things learnings Justin, Jared, and Adam have from speaking with leading expertsWhere we all see the future of B2B partnerships headingGet in Touch:PartnerUp PodcastSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Brad Bowery, Business Development & Strategic Partnerships at Zendesk for Startups.Brad and Adam discuss best practices for building a partner program specifically focused around Startups, VCs, Accelerators, and Universities. Topics Covered:What are best practices for companies building partner programs for the Startup EcosystemHow do Startup Ecosystems Partner Programs differ from traditional partner programsHow to avoid major pitfalls in building for startups - what not to do if you want to succeedWhat are the key things Brad has done at Zendesk for Startups to succeedWhere Brad sees the future of B2B partnerships headingPartner with Zendesk:ZendeskZendesk for StartupsPartner with ZendeskSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Anne McClelland, VP of XaaS Channel Optimization Research at TSIA.Anne and Adam discuss SaaS ecosystem strategies and best practices from Anne's experience working at industry leaders like IBM, Microsoft, Red Hat, & Cisco. Topics Covered:What are best practices for SaaS companies looking to maximize go-to-market benefits of partnersWhat are the big trends that are happening in the channel ecosystemHow the channel has evolved as SaaS has become more prolific What are the major pitfalls you need to avoid in your ecosystem as you grow your partner programWhere Anne sees the future of B2B partnerships headingPartner with TSIA:TSIAGet in touch with AnneSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Dan Rippey, Director of Partner Programs & Experiences at Microsoft. Dan and Adam discuss how Microsoft runs their best-in-class partner program and lessons learned. Topics Covered:How Microsoft structures their partner programWhat are the main KPIs Microsoft focuses on to manage their partner programWhat are the most common mistakes to avoid for folks looking to scale their partner programWhat's next for the Microsoft Partner Program Where Dan sees the future of B2B partnerships headingPartner with Microsoft:MicrosoftPartner with MicrosoftSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Jill Rowley.Jill and Adam discuss building partnership ecosystems from a go-to-market perspective and why "surrounding the buyer" is critical now to success.Topics Covered:How Jill thinks about partnership ecosystems and the role they play in the broader go-to-market strategyWhat are the best practices Jill has learned from her experience working and advising at companies like Marketo, Hubspot, Oracle, Salesforce, + moreWhy "surrounding the buyer" is critical to success for SaaS companies todayWhy the reseller partnership doesn't work well in SaaSWhere Jill sees the future of B2B partnerships headingContact Jill:LinkedInSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Diane Krakora, CEO at PartnerPath. Diane and Adam discuss how PartnerPath evaluates a clients partner/channel program and the most common mistakes she sees in the market today. Topics Covered:How Diane evaluates a clients partner & channel program to determine next stepsWhat is her Partner Maturity Curve framework and how can you apply it to your businessWhat are the most common mistakes SaaS companies make with respect to partnershipsHow COVID-19 has affected the partnership landscape and what's coming nextWhere Diane sees the future of B2B partnerships headingPartner with PartnerPath:PartnerPathPartnerPath Resource CenterSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Mike Davis, VP of Sales at TaskRay & Founder of GTM Guides.Mike and Adam discuss how to navigate the Salesforce Ecosystem and best practices to focus on when joining the Salesforce ecosystem.Topics Covered:Why it's important to get involved in the Salesforce ecosystemWhat are the best practices to focus on when joining the Salesforce ecosystemWhat are the pitfalls you need to avoid if you're trying to maximize value to your organizationHow you can develop a go-to-market strategy using the larger ecosystems in your spaceWhere Mike sees the future of the Salesforce ecosystem (and other large players) headingPartner with Mike:Partner with TaskRayPartner with GTM GuidesSponsors:Customer.ioPartnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Kit Merker, Chief Operating Officer at Nobl9.Kit and Adam discuss how to make the transition from partnerships to the C-suite and best practices for partnership folks looking to follow the same path. Topics Covered:How to trust partners to deliver - especially as more technology is being integrated across companiesHow to make the tough transition from partnerships into the C-suiteWhat best practices Kit recommends for those trying to break into the C-SuiteWhy measuring ISV partnerships by sales is not seeing the full pictureWhat Kit sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Nobl9:Nobl9Work with or at Nobl9Sponsors:Partnership LeadersCustomer.ioPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Braydan Young, Chief Partnership Officer at Sendoso.Braydan and Adam discuss how you can leverage your partnership ecosystem to generate pipeline and accelerate enterprise deals. Topics Covered:How to structure integrations partnership and agency partnerships - KPIs and allWhy making sure you track pipeline generation & deal acceleration is key to successHow to measure the impact partnerships are driving on sourced revenueWhat best practices Braydan uses to maximize partnership salesWhat Braydan sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Sendoso:SendosoPartner with SendosoSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Michelle Lerner, Director of Business Development at Branch.Michelle and Adam discuss partner enablement and how to maximize trackable sourced partner revenue. Topics Covered:How to prioritize which partnerships to focus on to drive revenueWhy making sure both your organizations goals are aligned earlyHow to measure the impact partnerships are driving on sourced revenueWhat tools Michelle uses to attribute each partner interaction and compensate her teamWhat Michelle sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Branch:BranchPartner with BranchSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Thomas Hall, Head of Sales at Pachyderm.Thomas and Adam discuss aligning partnerships with sales and how to maximize the benefits of partnerships for the sales team. Topics Covered:What do sales teams really think about partnerships How to get alignment between your sales team and partnership teamHow to measure the impact partnerships are driving on salesWhy getting the right foundation in place early on helps with partnership salesWhat Thomas sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Pachyderm:PachydermSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews John Joe Smith, Sr. Director of BD & Partnerships at mParticle.John Joe and Adam discuss both sides of the table: agency and SaaS. What makes them similar? What's different? And what are some tips on how to work with agencies from someone who's done both jobs.Topics Covered:What agencies actually care about - hint, it's not just free lunchHow to differentiate your SaaS solution to an agency who's getting pitched dailyHow mParticles handles account mapping at scale to drive their co-selling motionWhy demonstrating value to your agency partners as early as possible is crucialWhat John Joe sees coming in the partnership landscape over the next 5 to 10 yearsPartner with mParticle:mParticlePartner with mParticleSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Andrew Black, Sr. Director of Alliances at Pendo.io.Andrew and Adam discuss solutions/implementation partnerships, how to get started, and how to really make the most of solutions partners from a strategy perspective. Topics Covered:Why Andrew recommends teams invest in a solutions partner strategy earlyHow to start a solutions partner programs from scratch and how to scale itHow Andrew recommends working with solutions partners and what makes them uniqueWhy partner programs are unique in general and how you can get cross-team collaborationWhat Andrew sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Pendo:PendoPartner with PendoSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Coulisses d'une Capsule Collection Co-Brandée avec Sylvette Boutin-Lepers, Directrice des Partenariats chez La Redoute. La Redoute est la 1ère marque Française à créer une Collab en 1969 ! Cinquante ans plus tard, avec plus de 100 collaborations à son actif, La Redoute a développé une véritable expertise en la matière ! Quand on pense "Collab", on pense tout de suite aux marques de Mode. La collaboration a permis à beaucoup de marques d'émerger ou de se pérenniser dans un secteur hyper concurrentiel comme celui de la Mode. Deux marques, deux univers se rencontrent et créent un "Co-branding" : un mix fou entre deux identités ! Un Co-branding permet : Aux marques établies d'aller chercher le "second souffle" en termes de désirabilité, de créativité ou d'attractivité Aux petites marques d'aller chercher de la visibilité, passer à l'échelle, pénétrer de nouveaux circuits de distribution, etc. Dans tous les cas... de se faire connaître, gagner en crédibilité et en savoir-faire. La collaboration tout le monde en parle, mais peu comprennent comment la mettre en place et la normer. Sylvette Boutin-Lepers, directrice des Partenariats Image et Créateurs chez La Redoute nous parle de ses meilleures Collabs Mode ! Retrouvez cette interview en vidéo Programme ▬▬▬▬▬▬▬▬▬▬ 1:08 - Parcours personnel et histoire de la Redoute 4:07 - Les enjeux du partenariat 5:23 - Comment identifier un partenaire idéal ? 10:00 - Comment gérer l'opérationnel ? 12:22 - Les grandes phases de création 15:03 - Les procédures légales 16:10 - Les canaux de communication 21:39 - Case-study : About A Worker x La Redoute 26:32 - Comment mesurer le succès ? 33:19 - Exemples de collab réussies 34:46 - Mauvaises expériences 37:18 - La collab est-elle le retail d'aujourd'hui ? 40:00 - Inspirations Interview ▬▬▬▬▬▬▬▬▬▬ Sylvette, quel a été votre parcours pour arriver à la direction des Partenariats ? J'ai débuté à La Redoute en 1993 exactement, j'avais une folle envie de rentrer dans la vie active. J'ai commencé par des jobs de vacances à La Redoute et je ne suis plus jamais partie ! Je ne me suis jamais ennuyée. J'ai débuté en tant que gestionnaire, avant d'être acheteuse, j'ai ensuite rejoint le département Presse. Pendant quelques années, j'ai dirigé l'équipe de style de la marque en propre (70 % des collections) que ce soit en mode ou en design. À ce moment, je m'occupais déjà des collabs créateurs. Depuis quatre ans je me consacre complètement aux capsules créateurs et aux partenariats, un riche et beau sujet. Il y a donc de vrais enjeux derrière ces partenariats ? Oui, il y a de vrais enjeux car on veut donner corps à une promesse et un engagement qu'on a depuis le début : soutenir la création ! Cette créativité, ce sens de la création a toujours été dans son ADN. L'idée de départ de collab créateur est venue en 1969 où le prêt à porter et la haute couture n'était pas à la portée de tous. L'idée était de rendre accessible le style aussi bien en termes d'offre de collection style, qu'en termes de prix. En 1969, la première invitée fut Emmanuelle Khanh, et depuis cela n'a jamais cessé. Comment identifier un partenaire ? On l'identifie ou il nous identifie. Je contacte des créateurs, je suis toujours en éveil : les salons, les écoles de mode, la presse, les relations... Mais aussi de plus en plus de jeunes créateurs qui m'approchent. C'est un métier de contact, les choses se font assez naturellement. Les réseaux sociaux: Twitter, LinkedIn ou Instagram sont aussi un excellent moyen de me contacter. Beaucoup d'humains, mais qu'est-ce qui fait qu'une marque se distingue d'une autre sur le papier ? Il faut partager les mêmes valeurs, c'est vraiment une envie partagée. Je pense qu'il faut avoir envie de faire un bout de route ensemble. Les choses qui fonctionnent bien sont des choses faites avec beaucoup de simplicité et de naturel. Il n'y a pas de cahier des charges établi : impératifs de volume, maturité de marque, etc. C'est avant tout une histoire de rencontre, de sens. Quand j'approche un créateur, je n'arrive pas avec mes idées que l'on pourra faire dans nos collections. Je viens pour avoir le parfum de sa marque, son ADN. En revanche, je dis ce que je ne souhaite pas. Par exemple, nous ne ferons pas de fourrure, pas d'Angora, pas de Mohair. Il faut beaucoup de respect et beaucoup de transparence sur ce type de démarche. Lorsque deux marques ne sont pas sur les mêmes process, comment ça se gère sur le terrain ? Je travaille avec une équipe très réduite. Il faut que ce soit un circuit très court, que le créateur soit mis en confiance aussi bien sur la partie création des vêtements d'accessoires que sur la partie "communication". Je préconise une équipe extrêmement réduite : le créateur, une modéliste (technicienne du vêtement) et moi-même. Je délègue ensuite à des équipes dédiées (commandes, marchés), mais cela n'est pas visible pour mon partenaire que je ménage au maximum. Qu'est ce qui se passe entre le moment où il y a un brief établi et le moment où la collection arrive en magasin ?Quelques mois seulement ! 1ère rencontre : on décide de travailler ensemble 2ème rencontre : en présence de la modéliste.On travaille ensemble à délimiter la collection : mode, accessoires, nombre de silhouettes. C'est le moment de mes recommandations. En général, je préconise seulement 2/3 silhouettes sinon on s'y perd un peu ! On travaille sur base de croquis, de pièces existantes sur lesquelles on va s'adapter pour en faire des exclusivités.Le créateur nous fait part de ses envies en termes de matières, de supports, du moindre détail jusqu'à la couleur des boutons ! Trois semaines après : nous lui présentons nos recherches. La modéliste les présente. Trois semaines après : la pièce est montée, on la présente au créateur. Trois semaines après : second essayage. On vérifie les choses à modifier. 1 mois après, séance de shooting. Entre deux, on a eu un partage avec notre Direction Artistique sur la partie communication / shooting Mise en ligne sur notre site, sur notre e-shop, à l'international (26 pays) et dans les corners Galeries Lafayette. Comment est-ce que ça s'organise au niveau légal ?Le créateur cède ses droits ? Et la répartition des coûts ? Cela dépend. On ne peut pas donner un chiffre moyen. La règle de base chez nous : il y a toujours un intéressement du créateur au chiffre d'affaires, accompagné d'un tarif fixe. Niveau plan de communication, il y a une feuille de route ou c'est au cas par cas ? Je pense que dans comme dans tout sur tous les sujets, plus les gens sont impliqués, plus ils verront un intérêt à ce qu'il font. Pour que les créateurs soient satisfaits, il faut qu'ils soient dans toutes les étapes. On partage tout, c'est indispensable. Pour le shooting par exemple, ça arrive souvent que le créateur soit habitué avec un photographe ou ait des envies particulières. Cela contribue aussi à la visibilité pour ces jeunes talents. On parle des jeunes talents mais il y a d'autres formes de collaborations. Il va y avoir collaboration avec des grandes maisons qui ont beaucoup été d'actualités pendant un certain temps. Je pense que tous les plus grands noms ont pu nous faire l'honneur de créer une collection avec La Redoute (Saint-Laurent, Sonia Rykiel, Karl Lagerfeld...). Il y a aussi ce que j'appelle la toute jeune création où des collections étaient très intéressantes avec un grand niveau de créativité. Donc là c'est plus, d'un côté, un soutien à la jeune création avec des jeunes méconnus de personne, qui n'ont pas encore intégré une école de mode ou créé de label. Puis d'un autre côté, un soutien à la jeune création connue de la presse et d'un milieu petit. Il y a aussi des collaborations avec des marques. Ce ne sont pas forcément des créateurs mais des marques agiles et dans l'air du temps. Cela permet d'aller nourrir de nouveaux univers, il y a une vraie communauté et un vrai intérêt. Enfin, des projets différents qui sortent du cadre. Par exemple, on a fait une collaboration avec l'Olympique Lyonnais Féminin. Là, c'est une autre forme de collab qui rebondit sur un évènement et nourrit notre propos d'aider la jeune création. Aujourd'hui vous aviez envie de nous parler d'un type de partenariat que vous avez brillamment mené chez La Redoute et qui sort complètement du lot. Pouvez-vous nous en dire plus ? Je vais vous parler d'un partenariat que nous avons fait avec About A Worker, un duo que j'ai rencontré il y a quelques années avec un discours qui m'avait beaucoup intéressé ; mettre l'ouvrier, l'employé textile au cœur de la création. Ils étaient en train de préparer une collection avec des femmes emprisonnées dans une prison à Venise et je me disais que faire travailler les personnes qui ne sont pas du sérail de la mode est très intéressant. À La Redoute nous avons des entrepôts, un centre logistique et des employés qui touchent du vêtement, préparent les vêtements mais qui ne sont pas intégrés dans le processus de création. Néanmoins, ils ont un avis sur le vêtement. Donc l'idée est partie de là, j'ai proposé au duo de faire des ateliers de création avec un certain nombre de workers de notre entrepôt. On a proposé le projet aux collaborateurs de nos entrepôts. Beaucoup de personnes ont répondu favorablement. C'était l'idée d'une collection collective. Je donne cet exemple là parce que c'est aussi une forme de collaboration, nous avons créé des vêtements que nous avons vendu. Mais cette collaboration était totalement différente parce que vous avez des personnes créatives d'univers très différents qui avaient envie de s'exprimer sur le vêtement. Elles n'emploient pas forcément les mêmes termes, ne connaissent pas forcément la différence entre une viscose et du polyamide. Il n'empêche qu'autour de ce vêtement, ils parlaient le même langage. Le processus a pris plus de six mois et il y a eu une belle visibilité. Sur une opération comme celle-là, comment mesurer le succès ? Qu'est-ce que vous utilisez pour tracker ? C'est une des grandes forces de La Redoute de savoir que tout ne peut pas être au même niveau. Il y a des créateurs ou les collections sont plus commerciales que d'autres. On fait cela pour un soutien à la création. Il faut innover ! Cela va au-delà d'une capsule créateur, on parle d'échange, d'humain. Évidemment, on a envie de vendre mais ce n'est pas le sujet premier. Il doit y avoir une adhésion en interne. Le succès vient aussi de la contribution des partenaires. Comment La Redoute a-t-elle capitalisé pour donner écho à cette opération ? De nouveaux leviers ont-ils été activés par La Redoute sur une opé comme celle-ci qui casse un peu les codes ? Non, pas plus que d'autres. Peut-être effectivement une exposition au sein du design. Quand on fait un partenariat créateur les moyens sont toujours à peu près les mêmes selon les opportunités et selon le partage avec le créateur. Cherchez-vous en ce moment chez La Redoute des nouveaux partenariats ? Je cherche toujours. Quelques fois on ne trouve pas mais je suis toujours en veille, d'un tempérament curieux donc tout m'intéresse. Je ne ferme jamais la porte, encore une fois il faut qu'il y ait un sens. On peut me contacter via LinkedIn et Instagram sans aucun problème. Avez-vous d'autres idées de collab réussies chez La Redoute ? On peut mettre beaucoup de choses derrière le mot "réussi". Je vais donner ma vision du "réussi" : Vanessa Seward avec une notion d'élégance à la française qui va bien à La Redoute. La collection Sœur qui a des codes qui nous conviennent bien. Dans un autre registre, Mossi qui est un jeune créateur que j'aime beaucoup. Et bien d'autres, je n'en préfère aucune, je les aime toutes ! Comment faire pour se prémunir d'une collab qui se passe mal ? Avez-vous eu de mauvaises expériences ? Il peut y avoir un premier contact parce qu'on est curieux et, de façon évidente, on se dit que ça ne va pas forcément être intéressant pour x raisons. Je veux juste de la transparence. Les choses doivent se faire naturellement, créer un lien de confiance. Quand je ne sens pas, on ne fait pas. Je n'ai pas de mauvais exemple car ça se fait toujours en bonne intelligence et parce que l'on a envi. J'ai en face de moi des personnes extrêmement passionnées avec beaucoup d'énergie, je me dis qu'il y a forcément quelque chose à faire. Selon vous, la collab est-elle déjà le retail d'aujourd'hui et demain ? Je ne sais pas, on voit beaucoup de collab et c'est un bon moyen pour se faire remarquer mais il faut qu'il y ait du fond et du sens. Est-ce qu'il y a chez d'autres marques des collaborations que vous auriez aimé mener ou qui vous ont tout simplement inspiré ? J'aime beaucoup en ce moment celle de The North Face avec Gucci. J'aime les associations qui sont quelquefois un peu surprenantes. C'est bien de faire des associations quand ça a du sens car cela semble assez évident mais quelquefois quand c'est moins évident ça interpelle un peu plus. ▶ La suite ?
Join host Adam Michalski as he interviews Pat McBrearty, Head of Partnerships at Workboard.Pat and Adam discuss how to partner with consulting firms, OKRs, and building out a partner program from scratch. Topics Covered:Why it's worth your time to understand OKRs if you don't yet alreadyHow to start a partner program from scratch in a fast-growing industryHow Pat recommends working with consulting firms having spent 3 years at Bain & CompanyHow you can get OKR certified using Workboard's OKR Coach Certification PlatformWhat Pat sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Worboard:WorkboardPartner with WorkboardThe OKR JourneySponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Itérer, se transformer, s'adapter en un temps record
Partenariats faciles pour construire sa communauté (en partant de Zéro !) avec Raphaella Nolleau, CEO de Joune (devenu Yency). Dans ce 1er épisode, je reçois Raphaella pour parler de sa campagne de Crowdfunding réussie et du lancement de leur jeune marque d'alimentation saine. Elle nous dévoile sans langue de bois les DO et DON'T du partenariat pour une petite marque. Et nous livre de précieux conseils pour se lancer... sans y laisser sa peau !
Join host Adam Michalski as he interviews Theresa Caragol, Founder & CEO at AchieveUnite.Theresa and Adam discuss trends happening in the channel and why every SaaS company needs a partner ecosystem - it's no longer optional.Topics Covered:Why Theresa started AchieveUnite and how they help their clients achieve channel successWhat are the high-level trends that Theresa is seeing in the channel market todayWhy every SaaS company needs a partner ecosystem strategy todayWhat are the skill sets you need to be successful when building out your partner ecosystemWhere Theresa sees the future of B2B SaaS partnerships heading over the next 10 yearsPartner with AchieveUnite:AchieveUnitePartner with AchieveUniteChannel Acceleration Bootcamp (use code PARTNEREDPODCAST to get 20% OFF)Sponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Jo Wright, Director of Partnerships & Channel at Braze.Jo and Adam discuss how to ensure your tech partnerships are driving "predictable revenue" in a scaleable way. Topics Covered:How Jo defines "predictable revenue partnerships"How to think about building a partner program focused on "predictable revenue"What are the differences and overlap between building tech focused partnerships & revenue focused partnershipsHow to avoid major pitfalls when building out your scalable revenue partnershipsWhat Jo sees coming next in partnerships over the next 5 - 10 yearsPartner with Braze:BrazePartner with BrazeSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Nikolai Avrutov, VP of Alliances at Bringg.Nikolai and Adam discuss how he's built a partner program that's focused on "physical partners" like Doordash, Postmates, Lyft, and over 35 others. Topics Covered:How Nikolai built out the partner program at BringgHow to think about building a partner program focused on "physical partnerships"What the difference is between building tech focused partnerships and "physical partnerships"How to avoid major pitfalls at the earlier stages of building out your partner programWhat Nikolai sees coming next in partnerships over the next 5 - 10 yearsPartner with Bringg:BringgPartner with BringgSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Eli Mitchell, Director of Partnerships at Bench Accounting.Eli and Adam discuss how he's built a partner program that's focused on service and solutions partners, not tech partners. Topics Covered:How Eli built out the partner program at Bench AccountingHow to think about building a partner program focused on SMBsWhat the difference is between building tech focused partnerships and service focused partnershipsHow to avoid "being too scrappy" at the earlier stages of building out your partner programWhat Eli sees coming next in partnerships over the next 5 - 10 yearsPartner with Bench:Contact EliBenchPartner with BenchSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews James Denker Jr., Head of Partnerships at Imagination Media and Business Development Advisor at Relay Cloud.We discuss how James got into partnerships and where he sees the future of the ecosystem going in 2021 and beyond.Topics Covered:How James got into partnerships from his start at IBMHow to build out partnerships in the e-comm vertical and what makes them differentWhat the core KPIs are that James uses to measure and manage his partnershipsHow to avoid major pitfalls in building out partnerships in the e-comm verticalWhat James sees coming next in partnerships over the next 5 - 10 yearsPartner with Imagination Media and/or Relay Cloud:Partner with Imagination MediaPartner with Relay CloudSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Matt Irving, Global Partner Operations at WP Engine.Matt and Adam discuss what exactly is Partner Operations and how does it differ from just standard Sales/Revenue Operations. Topics Covered:How Matt thinks about Partner Operations and the role in the broader Go-to-Market organization How to build a Partner Operations organization - structure and all What the difference is between Partner Operation and Sales/Revenue OperationsHow to avoid major pitfalls in building out a Partner Ops role at your companyWhat Matt sees coming next in partnerships over the next 5 - 10 yearsPartner with WP Engine:WP EnginePartner with WP EngineSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Jake Wallace, Head of Strategic Partnerships at SignEasy.Jake and Adam discuss how Jake got started in partnerships and how he thinks about partnerships both in the short-term and the long-term. Topics Covered:How Jake got started in partnerships via coming from food techHow Jake measures success at SignEasy to run the partnership organizationWhat the different types of partnerships Jake oversees are and how each is differentHow you can leverage tech integrations to grow your market share in competitive marketsWhat Jake sees coming next in partnerships over the next 5 - 10 yearsPartner with SignEasy:SignEasyPartner with SignEasySponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Cody Jones, Head of Partnerships & Alliances at Zapier.Cody and Adam discuss how to build out a partner program with over 2,500+ integrations. Cody also shares how to think about ranking your partners to drive the most value for both your organizations. Topics Covered:Why it's worth your time to develop a framework for ranking potential partnersHow do you get other companies to recommend and sell your product for youHow Zapier structures their partnership team with over 2,500+ product integrationsHow you can leverage Zapier to get your product partnerships going at the early stagesWhat roles Zapier is hiring for as they continue to scalePartner with Zapier:ZapierPartner with ZapierSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Cristina Cordova, Head of Platform & Partnerships at Notion. Cristina and Adam discuss platform partnerships and how to build successful API ecosystems.Topics Covered:What Cristina learned from her time building out the BD team at Stripe as the 28th overall employeeHow Cristina is strategically figuring out the API strategy for Notion How to think about your overall tech/product partnership strategy to build integrations people loveWhy focusing on getting the basics right first (product-market fit, customer pain points, etc) is crucialWhat Cristina is up to next at Notion and how you can get involved!Partner with Notion:NotionPartner with NotionSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Asher Mathew, VP of Revenue & Operations at DemandMatrix.Asher and Adam discuss partnerships through the lens of data and where the future of Partnership Leaders is heading. Topics Covered:How Asher thinks about the role of data in partnershipsWhy partnerships need to be thought of as a faster way to drive your businessHow monetization early in the journeys helps align you for successWhy setting up the right attribution methodology is extremely importantWhy Asher is so excited about the future of Partnership Leaders Partner with DemandMatrix:DemandMatrixPartner with DemandMatrixSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Jay McBain, Principal Analyst of Channels, Partnerships, and Ecosystems at Forrester.In this special 25th episode, Jay and Adam discuss how partnerships in SaaS are becoming less of an art and more of a science. Jay also provides an analysis of where the SaaS partnership landscape is today and where it's going. Topics Covered:How many of the 175,000 SaaS companies today are focused on the channel Why SaaS partnerships are significantly different than the B2B software partnerships of the pastThe history of co-selling and how it's evolving during the "SaaS Renaissance" Why the next 5 years are going to make SaaS partnerships look much different than todayWhy 76% of CEOs say their future is wrapped around ecosystems (and why they're right)Reach out to JayForresterEmail JaySponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Join host Adam Michalski as he interviews Tiffany Tai, GM Global Enterprise and Partnerships at Canva. Tiffany shares her learnings on B2B and B2C partnerships from her experience at leading companies like Canva, InVision, CloudFlare, & Dropbox.Topics Covered:How Tiffany thinks about the differences between B2B and B2C partnershipsWhy "keeping things simple" is incredibly important, especially from the start of your partner programHow to manage and track your partnerships across all stages - early to growthWhy you need to align early on with go-to-market strategies with your partners to succeedTactical advice on how to build-out B2B and B2C partnerships at scalePartner with CanvaCanvaPartner with CanvaSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
Vista la necessità di molte attività di rilanciarsi a costi contenuti, il co-marketing potrebbe essere la strategia ideale: visibilità a costi contenuti per i due brand/aziende che decidono di collaborare a livello comunicativo e come questa strategia può essere applicata sui canali social e offline
Summary:Join host Adam Michalski as he interviews Adam Biehler, VP of Sales at mParticle. Adam offers some great insights given his background at mParticle & Mulesoft (now Salesforce.com). Topics Covered:The different ways to think about partnership organizational structuresHow attribution is critical; not just partner sourced, but also partner influencedThe benefits co-marketing can drive for your org at different company stagesBest practices for utilizing partnerships for the go-to-market teamsWhy partnerships will become even more integral for go-to-market strategyPartner with mParticle:mParticleApply to Partner with mParticleSponsors:Partnership LeadersPartnered.io Subscribe at www.partneredpodcast.com. Interested in joining the podcast? Reach out to hello@partnered.io.
Humans and technology have been forced together like never before this year. Joe Welu and Sue Woodard discuss how work and lives have intermingled as a result of quarantine, creating a whole new intimacy among colleagues and customers. Find out how what to take forward from a time when we've learned more about each other while being apart.
The idea that chaos and destruction presents opportunity has proven true in the quarantine of 2020. Joe Welu and Sue Woodard discuss how top companies and professionals are are pushing the limits to find out what's possible - when it's a must.
A lot of companies find themselves outside their comfort zones in today's market, but that's where great things can happen! Joe Welu explains what it takes to thrive at a time when others are collapsing under pressure.
Just doing what you're comfortable with is no longer enough to win in today's market climate. Joe Welu explains how winning companies who force adoption and best practices are picking up deals "by accident" that would otherwise be falling through the cracks.
The mortgage and housing market have changed. Joe Welu shares the keys to success at a time when many companies are at risk of becoming part of the carnage.
In a climate of margin compression, more producers doesn't necessarily mean more profit. Joe Welu explains what smart organizations are doing to increase productivity this year and beyond.
When it comes to marketing, are you innovating or just coping? Joe Welu discusses why it's hard to disrupt the mega brands and explains how to remain relevant and avoid "getting eaten" in a changing market climate driven by technology.
Mortgage loan officers can generate leads and strengthen relationships with Realtors by deploying single property sites to drive traffic and interest. Joe Welu explains how this valuable tool can increase your business.
Mortgage loan officers targeting Realtors and teams via open houses have a great opportunity to add real value. Joe Welu explains how to maximize opportunities with agents and prospects alike.
Mortgage loan officers can generate leads and strengthen relationships with Realtors by deploying single property sites to drive traffic and interest. Joe Welu explains how this valuable tool can increase your business.
Mortgage loan officers targeting Realtors and teams via open houses have a great opportunity to add real value. Joe Welu explains how to maximize opportunities with agents and prospects alike.
What's the point - and the benefit - of co-marketing for loan officers and Realtors? Joe Welu explains how to solidify relationships and get great results using cutting-edge tools that allow agents and MLOs to build business together.
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