Podcasts about market fit

Episode web page: https://bit.ly/4nZFApH ----------------------- Episode summary: How do you know when your content is hitting the mark? And once you do, how can you scale it efficiently and strategically? In this episode of Insights Unlocked, host Nathan Isaacs sits down with Ross Simmonds, CEO of Foundation, a B2B content marketing agency known for its bold distribution strategies. Ross breaks down how to move beyond guesswork in content marketing by identifying real signals of content-market fit and using those insights to fuel smarter, faster content creation. From mining Reddit threads to making your content "baby unicorns," Ross shares tactical strategies for understanding your audience, experimenting with purpose, and leveraging data to guide decision-making. He also discusses why marketers should embrace AI to scale their efforts and stay competitive—without losing the curiosity and creativity that drives meaningful engagement. Whether you're a solo content creator or part of a larger marketing team, this episode is packed with practical advice on how to produce content that resonates, distributes well, and drives real business results. What you'll learn in this episode: Why content, like products, needs to have a strong fit with your audience How to spot signals of content-market fit across platforms like Reddit, X (Twitter), LinkedIn, and more Why you need to slow down in order to move faster—and how to "be the meerkat" in your marketing strategy Tips for running quarterly content reviews and influencing stakeholders with data How one tweet became a foundational content pillar for Ross's entire brand strategy The role of curiosity and experimentation in finding new content channels before they're saturated How to embrace AI to boost efficiency, scale distribution, and improve as a marketer Resources & Links: Ross Simmonds on LinkedIn (https://www.linkedin.com/in/rosssimmonds/) Foundation (https://foundationinc.co/) Distribution.ai (http://Distribution.ai) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast About the show: Insights Unlocked is the go-to podcast for marketing, UX, product, and CX leaders. Each week, we feature candid conversations with the builders and thinkers behind today's most impactful customer experiences. Brought to you by UserTesting

Arthur Querou a fondé Vibe.co il y a un peu plus de 3 ans aux côtés de Franck Tetzlaff. Ayant levé une vingtaine de millions de dollars avec les fonds d'investissement Elaia et Singular, il annonce une levée de $50M avec notamment le fonds Hedosophia pour poursuivre son plan d'expansion aux US. Plus de 150 talents, de nombreux clients prouvant un Market Fit exceptionnel... L'Aventure de Vibe ne fait que commencer et les ambitions sont édictées clairement ! Une des plus belles AdTech du moment est en cours de déploiement !

Neste episódio do Canary Cast, Marcos Toledo, cofundador e General Partner do Canary, conversa com Allan Paladino, cofundador e CEO da Lastro, empresa fundada em 2021 que está reinventando as transações imobiliárias no Brasil com a Laís — sua “primeira funcionária digital” construída sobre o WhatsApp. A Laís já atende mais de 1.000 imobiliárias, engajando clientes 24/7, qualificando leads, marcando visitas, gerando conexões e respondendo dúvidas em tempo real. O resultado é um aumento de até 60% na conversão de leads em visitas, redução do tempo médio de resposta de 6 horas para 15 segundos e uma nova forma de corretores trabalharem com mais eficiência. No episódio, Allan compartilha sua trajetória do mercado financeiro ao empreendedorismo, o pivot estratégico que levou à criação da Laís e como a Lastro está transformando um dos setores mais fragmentados do país em um ecossistema mais inteligente, eficiente e humano.Convidado: Allan PaladinoAllan Paladino é cofundador e CEO da Lastro. Economista formado pela USP, iniciou sua carreira no Credit Suisse, foi CFO e sócio de uma operação de coworking e, em 2021, fundou a Lastro ao lado de José Thomaz. Hoje lidera a expansão da Laís, agente de AI que já conversa com centenas de milhares de brasileiros todos os meses.Host: Marcos ToledoMarcos Toledo é cofundador e General Partner do Canary, um dos principais fundos de venture capital no Brasil. Antes do Canary, Marcos construiu uma sólida carreira no mercado financeiro, iniciando no JP Morgan e depois cofundando a M Square Investimentos, gestora de ativos líder no país.Highlights do episódio:00:00 – 03:00 Boas-vindas e apresentação 03:01 – 08:30 Início da trajetória profissional do Allan08:31 – 13:50 Primeira experiência empreendedora e entrada no mercado imobiliário13:51 – 18:30 Formação da Lastro: encontro com o co-founder, José Thomaz e a tese inicial18:31 – 23:00 Primeiros sinais de PMF, desafios para atingir escala e decisão de pivot23:01 – 28:20 O impacto da chegada da AI generativa e a virada estratégica para criar a Laís28:21 – 33:00 A Laís como “primeira funcionária digital” das imobiliárias: proposta de valor e casos de uso33:01 – 37:00 O impacto da Laís em números 37:01 – 41:00 A diferença entre vender software e “sell work”: a Laís como funcionária que executa tarefas41:01 – 44:30 Implementação e confiança: como convencer imobiliárias a adotarem AI em suas operações44:31 – 48:00 Roadmap de futuro48:01 – 50:30 Aprendizados: erros, acertos e conselhos para empreendedores em busca de product-market fit50:31 – 52:00 Casos curiosos com a LaísGlossário de termos mencionados ao longo do episódio: Pivot — Mudança estratégica relevante no produto/modelo de negócioAI (Artificial Intelligence) — Inteligência artificial; aqui, tecnologia utilizada para automatizar conversas, tarefas e decisões.Generative AI — IA generativa; modelos que produzem texto/áudio/imagem, usados para dialogar e responder clientes.LLM (Large Language Model) — é um tipo de inteligência artificial (IA) projetado para compreender, gerar e interagir com a linguagem humana. Esses modelos são treinados com um volume massivo de textos e dados da internet, o que lhes permite aprender padrões, relações e contextos para executar diversas tarefas linguísticas.Agentic AI — Abordagem em que “agentes” de IA executam tarefas de ponta a ponta (ex.: qualificar lead, agendar visita).ChatGPT — Aplicativo popular baseado em LLM, citado como marco de adoção em massa de IA.OpenAI — Organização por trás de modelos como GPT; o “Playground” foi citado como ambiente de testes.Playground — Interface web que permite a desenvolvedores e usuários testar, experimentar e interagir diretamente com os modelos de linguagem da OpenAI, como o GPT, sem a necessidade de escrever código. Ele funciona como um "laboratório" onde é possível explorar as capacidades e os limites dos modelos, ajustando parâmetros e visualizando os resultados em tempo real.WhatsApp — Canal principal de comunicação/atendimento no Brasil; a Laís opera nele 24/7.Lead — Potencial cliente que demonstra interesse (ex.: pergunta por um imóvel).Lead Qualification — Qualificação do lead; filtrar/priorizar conforme intenção e perfil.Conversion Rate — Taxa de conversão (ex.: de lead para visita ao imóvel).Cold Lead — Lead “frio”, com baixa intenção ou pouca resposta; a IA ajuda a filtrar/evitar gasto de tempo.B2B (Business-to-Business) — Vendas entre empresas; no caso, Lastro → imobiliárias.Onboarding — Processo de implementação/integração inicial da solução no cliente.CRM (Customer Relationship Management) — Sistema de gestão do relacionamento com clientes; integrações recebem resumos das conversas da Laís.API (Application Programming Interface) — Interface para integrações entre sistemas (site, CRM, portais).Product–Market Fit (PMF) — Ajuste produto–mercado; momento em que o produto resolve uma dor crítica e “vende sozinho”.Founder–Market Fit — Aderência entre a experiência/interesse do fundador e o mercado/problema atacado.Selling Work — Em vez de “vender software”, vender a execução de trabalho (a Laís atua como “funcionária digital”).Vertical / Horizontal — Estratégias de foco. Vertical: resolver profundamente um setor (imobiliário). Horizontal: atender vários setores com a mesma solução.Dashboard — Painel com métricas/insights (ex.: bairros mais demandados, canais com melhor retorno).Roadmap — Cronograma de evolução do produtoScale / Scaling — Escalar; crescer com eficiência Pre-IPO / IPO — Financiamento pré-IPO e oferta pública inicial; citados no histórico do convidado.Slack — Ferramenta de comunicação interna; usada para alertas sobre conversas marcantes da Laís.See omnystudio.com/listener for privacy information.

Arnaud de la Taille a fondé sa startup, Assoconnect, il y a plus d'une décennie et il nous raconte les premières étapes 100% bootstrap qu'il a dû franchir avant de réussir parfaitement son Market Fit, puis sa première levée de fonds. Il nous donne ses temps de passage pour la réalisation de son tout premier million d'euros de chiffre d'affaires, puis du cap décisif et structurant des 5 millions d'euros. Ayant opéré un deal récemment avec Team.Blue, il nous partaghe ses réflexions sur cette alliance stratégique, son retour d'expérience sur son expansion aux US et l'importance du focus sur l'Europe pour réussi à grossir de manière pérenne et sereine. Sa roadmap de features, ses clients, son marché...vous découvrirez tout cela dans cet épisode dynamique dédié à la vitalité de la niche associative.

Come spend two days with us learning, connecting, networking and upskilling yourself as a coach and business owner ... click here for more infoTimestamps; 00:00 Introduction and Morning Banter01:21 Increasing Engagement on Social Media Stories05:37 The Hustle: Does It Ever Stop?06:43 Being Aggressive in Content Creation09:12 Restarting Your Career: What Would You Change?11:45 Anticipating New Speakers at Events13:56 Life After Death: A Lighthearted Discussion15:11 Best Online Purchase Hooks for Cold Leads16:50 Underrated Benefits of Being a Coach18:53 Rebranding Your Business: Key Focus Areas20:33 Doubts About Niche and Market Fit

Try breaker here: joinbreaker.ai/tair1

Early-stage founders don't need dashboards and deal stages. They need sharper focus, faster feedback, and fewer distractions. On The Predictable Revenue Podcast, Collin Stewart sits down with Patrick Thompson, founder of Clarify, to talk about why most CRMs fail startups, how AI can actually help (if used right), and what it really takes to find product-market fit. Here are the key takeaways for any founder building a sales motion from scratch. Highlights include: Understanding the Evolution of CRMs (04:18), Customer Acquisition and Early Growth (13:06), Navigating Product Positioning and Market Fit (15:52), Establishing Repeatable Customer Acquisition (17:58), Recognizing Product Market Fit (19:56), And more... Stay updated with our podcast and the latest insights on Outbound Sales and Go-to-Market Strategies!

Should your exterior cleaning business run Google Ads, Local Service Ads, or both? In this video, I break down the differences, real costs, and client results so you can make the smartest marketing decision.You'll learn:✅How Local Service Ads and Google Ads actually work✅Ranking factors that drive results✅Budget scenarios for different business sizes✅Which platform fits best by market type, team size, and goals✅Real client case studies with ROI examples

We kick things off with “midlife Kress-ises” before diving into the headlines you can't ignore: Tencent's latest controversy, AppLovin's monster quarter, and Blizzard's leadership shuffle.From Storm Gate's rough launch runway to the brutal math of market fit, we unpack why good games still fail. We break down Duolingo's surprise move into music games, and why Playtika's doubling down on direct-to-consumer could be the smartest—or riskiest—bet they've made yet.Then it's guns out for Battlefield's comeback, a hard look at Moon Active's new portfolio plays. As always, plenty of spicy takes, questionable analogies, and insights you won't find anywhere else.00:00 Introduction and Host Introductions01:34 Upcoming Game Releases and Industry Updates02:58 Midlife Kress-is06:05 Event Announcements + DOF Talent Acquisition08:19 Data Analysis and Market Trends09:22 Tencent's Game Controversy17:16 AppLovin's Impressive Growth21:12 Blizzard's Leadership Changes25:19 Storm Gate's Launch Challenges27:19 Financial Engineering and Tim's Struggles28:28 Market Fit and Game Quality Issues33:32 Duolingo's Acquisition of Beat Star36:50 Playtika's Direct-to-Consumer Strategy43:20 Battlefield's Comeback and Market Impact54:58 Moon Active's New Games and Portfolio

Today on LaunchPod AI, we're talking with Sierra Hahn-Ventrell, Director of Product Management at Apartment List. In this episode, we discuss how they: Analyze customer interviews with ChatGPT, even uncovering a missed insight that led to a full product strategy reset Built an AI Slack bot to flag issues in a new customer-facing tool before they become big problems And transformed sales enablement and automated documentation using NotebookLM and Claude Links LinkedIn: https://www.linkedin.com/in/shahnventrell/ Apartment List: https://www.apartmentlist.com/ Tools ChatGPT: https://chatgpt.com/ Gemini: https://gemini.google.com/ Claude: https://claude.ai/ NotebookLM: https://notebooklm.google.com/ Storylane: https://www.storylane.io/ Chapters 00:00 Introduction 02:47 AI Slack Bot for Property Management 03:59 Hackathon Project and Implementation 07:20 Challenges and Solutions in AI Integration 10:19 NotebookLM for Sales Enablement 13:10 AI in Product Strategy and Market Fit 16:52 Pushing AI to Its Limits 17:44 Using ChatGPT for Product Strategy 18:36 Guiding AI for Accurate Market Analysis 20:53 Leveraging Gong and AI for Sales Insights 24:40 Automating Documentation with AI 26:41 Balancing Innovation and Control in AI Adoption 31:36 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Sierra Hahn-Ventrell.

How can you ensure you're making enough on each unit sold to cover the costs of running your business? The focus is on evaluating your pricing strategy, understanding product-market fit, and considering the impact of scaling on customer affordability. Shannon offers actionable advice on reducing costs, negotiating with suppliers, and fine-tuning your pricing to improve profitability. She also underscores the importance of strict boundaries regarding service offerings and the potential need to prune less profitable services. To help entrepreneurs implement these strategies, Shannon offers personalized power sessions. Tune in to learn how small adjustments in your business strategy can result in significant profitability improvements.   What you'll hear in this episode: [0:45] Understanding Core Offer Profit [1:35] Pricing Strategies for Profitability [2:40] Addressing Customer Base and Market Fit [3:40] Optimizing Sales and Close Rates [4:45] Managing Discounts and Payment Terms [6:15] Reducing Costs and Enhancing Focus   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.  

Founder/Market Fit: Your Startup's Early-Stage Advantage Stop guessing about “Founder–Market Fit.” In this episode I break down how investors spot it at the pre-seed stage— and what to do if you don't have it yet. When founders enter a market they've never lived, credibility gaps, weak insight, and scarce access can stall everything from customer discovery to fundraising. I'll show you:What “Founder–Market Fit” really means and why VCs look for it before they fundClear warning signs you don't have it (yet)Practical moves to build or borrow the fit you needHow great FMF accelerates product-market fit, hiring, partnerships, and Series A readiness Whether you're raising your first round or refining your pitch, use these ideas to turn experience into a strategic edge.

Guest: Sammy Greenwall, Founder of Henry.aiWhat if your go-to-market motion could skip past theory and build from real-world pain?That's exactly how Sammy Greenwall, founder of Henry.ai, approaches commercial real estate—and why his vertical AI startup is scaling without traditional sales or marketing. Sammy's background as a CRE professional-turned-founder gave him not only insight, but language, trust, and distribution advantages. In this episode, he shares how founder-market fit drives everything from product strategy to GTM efficiency—and how it's paying off in a space historically allergic to software.Sammy also pulls back the curtain on:How PLG became a byproduct of customer obsession—not the planBuilding a waitlist-worthy brand (with no ad budget)Creating real enterprise value in a low-trust, high-volume industryThree Key Takeaways for B2B GTM Leaders:1. Founder-Market Fit > Generic Product-Market FitSammy's deep domain experience gave him a faster path to traction: he didn't just “identify” pain—he lived it. That meant smarter onboarding flows, tighter feature prioritization, and messaging that clicked with buyers the first time. CEOs and founders with industry-specific experience should lean hard into that unfair advantage.2. PLG Isn't a Tactic—It's the Outcome of Product ObsessionHenry.ai didn't set out to be a PLG company. Instead, they tracked usage down to individual clicks, met with every early user, and iterated daily. That intensity created a product people wanted to talk about, which fueled organic adoption, referrals, and even early enterprise wins.3. AI Doesn't Just Accelerate Work—It Replaces ItIn CRE, Sammy's platform cut multi-week deal deck creation down to hours. That kind of workflow disruption isn't about “boosting productivity”—it's about letting revenue-generating staff focus on high-value activities like deals and relationships. This shift reframes AI adoption for skeptical buyers and opens the door to premium pricing.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

In this episode of Inside Startup Investing, Chris Lustrino interviews Sharon Samjitsingh, co-founder and CEO of Health Care Originals, a respiratory health startup using wearable technology and predictive AI to help asthma and COPD patients avoid flare-ups before they happen.Sharon shares her personal journey as an asthma patient and how that experience — paired with her background managing $150M+ in innovation deployments — led her to build a platform now supported by independently validated clinical results, $5.8M in ARR contracts, and a waitlist of 12,000+ patients. Founders will learn how to productize deep tech, unlock B2B2C healthcare sales, and design for scale in a hardware-software business model.Highlights include…Founder story: From chemical engineer to patient-turned-healthtech CEO (1:50)Product overview: Wearable + AI + coaching + environmental support (5:32)Predicting asthma attacks 3 months in advance (6:57)How to turn sensor data into behavior change, not just alerts (8:48)Proving outcomes: Clinical results, validation, and third-party guarantees (11:08)

In a space evolving as fast as AI, how do you build something that stays relevant? According to Misbah and Farah Uraizee, co-founders of Nectar Social, the answer starts with founder-market fit. Solve the problem that you are uniquely suited to solve. In this episode, they share how that clarity helped them land early clients, raise a full seed round without even using a pitch deck, and introduce a bold new solution to the marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a team of legal veterans decides to rebuild the dispute resolution process from the ground up?  To find out, I interviewed Rich Lee, co-founder and CEO of New Era ADR, a platform designed to resolve legal disputes faster, at lower cost, and with less friction for both companies and individuals.  We talked about building a team that had enough credibility to sell into one of the most risk-averse industries, how they approached trust-building with both customers and investors, and how they're scaling a capital-efficient business in a category that's been largely unchanged for decades. Thanks for listening! – Walter. RUNTIME 39:46 EPISODE BREAKDOWN (2:59) “ I'm an early adopter of, you know, anything.” (10:03) “ The core problem: why does it cost so damn much to resolve a legal dispute in this country?” (13:05) How Rich and his co-founders divided roles and responsibilities (17:15) Hurdle #1: “ Challenging the underlying assumption that litigation and a legal dispute doesn't have to be two-plus years.” (22:32) In the early days, New Era ADR developed multiple personas to overcome customer objections (25:50) “ Fortunately, we didn't have to do a lot of POCs.” (29:40) “ Our market's comically big.” (30:03) Finding your SAM and SOM when the TAM is $350 billion (32:22) Which came first: the pitch deck, or the revenue model? (35:50)  One question Rich would have to ask the CEO if he were interviewing for a role with an early-stage startup. LINKS Rich Lee New Era ADR The Future of ADR? New Era Bags $6.3m While Still at Seed Stage, Artificial Lawyer, 3/16/2022 SUBSCRIBE

Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Episode summary:In this episode of the Inside Commerce podcast, Paul Rogers speaks with Matt Parkinson from Gene about the evolution of Magento and Adobe.They explore the dangers of platform tribalism, and discuss the current state of the platform ecosystem, the challenges and opportunities facing businesses in the ecommerce space. They cover the aggressive competition among platforms, the flexibility of Magento, and the implications of Adobe's SaaS strategy. Additionally, they explore the role of Hyva in revitalising the Magento community and enhancing innovation. Paul and Matt Parkinson also discuss the evolving landscape of ecommerce, focusing on Adobe and Shopify.Key takeaways:The platform ecosystem has become aggressive and tribal, with strong opinions on various platforms.Magento aims to serve a wide range of businesses, from small startups to large enterprises.Adobe's SaaS strategy addresses known issues with Magento, such as total cost of ownership.The app builder offers a low-code solution for integrating third-party technologies.Adobe Commerce Optimizer provides a pathway to full SaaS for existing Magento users.Hyva front-end has revitalised the Magento community and enhanced innovation.Community advocacy plays a crucial role in product development.The future of Adobe and Magento is leaning towards enterprise and B2B markets.Shopify's ease of use contrasts with the complexity of B2B solutions.Bluefinch aims to streamline the patching and upgrading process for merchants.ShopThru seeks to revolutionize ecommerce by embedding checkout experiences.The future of ecommerce will likely involve more AI and agentic commerce.

Imagine this: you've finally finished building your product after countless late nights. The code works, the demo is ready, and your first prospect is waiting. Your heart races because you know one thing for sure: if this person says no, nothing else matters. On this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman chats with Zoltan Vardy, founder of The Launch Code, about why this exact moment is so important. As a founder, you're not just pitching a product—you are the product's voice, its story, and its proof. Customers don't care about fancy features or your funding round. They care about solving their pain. And when that pain is real, they need someone who truly understands it—you. Founder-led sales give you the chance to connect directly with buyers, test your messaging, and build trust in ways no marketing tool can. According to Zoltan, it's not just about selling. It's about leading with purpose, listening deeply, and learning fast. If you're not leading the charge, you're missing the biggest growth opportunity your startup has.Key Timecodes(0:00)- Importance of Solving a Problem in Sales  (0:38)- Introduction to Founder-Led Sales and Guest Introduction  (1:23)- Misconceptions About Sales for Tech Founders  (2:40)- Case Study: Banners and the Importance of Problem-Solution Connection  (3:27)- Why Founder-Led Sales is Crucial  (4:40)- Example: Camp Map and Founder-Led Sales Turnaround  (6:00)- Common Mistakes in SaaS Sales  (7:20)- Zoltan's Blueprint for Successful Founder-Led Sales  (9:44)- Starting Sales: Value Proposition and Customer Targeting  (11:43)- Overcoming Fear and Pain of Selling  (13:13)- Transformation Example: Action Audit  (14:53)- Sales as a Transformation Process  (16:07)- Challenges in Implementing the Blueprint  (18:32)- Steps to Get Started with Sales Today  (20:00)- The Myth of Hustle Culture and Real Sales Work  (21:16)- AI in Sales: Enhancements, Not Replacements  (23:30)- Preparing for Objections in Sales  (24:16)- The Future of Sales with AI Integration  (26:05)- Sales in Enterprise: Importance of Personal Touch  (28:00)- Case Study: Dextery's Clear Problem-Solution Connection  (30:01)- Iteration in Value Proposition and Market Fit  (32:29)- Persistence in Entrepreneurship  (32:39)- Summary of Key Advice on Founder-Led Sales  (33:09)- Advice for Growing SaaS Companies: Zero to 10K MRR  (33:55)- Advice for Scaling to 10 Million ARR  (35:05)- Final Summary and Key Takeaways  (37:21)- Zoltan's Offer: Free Chapter of The Launch Code Book  (37:45)- Encouragement for Founders to Embrace Selling  

Join us for an unflinchingly honest conversation with Peter Rahal, founder of RXBAR (sold to Kellogg's for $600M) and David Protein. Once labeled "disabled" by the school system, Peter reveals how his dyslexia fueled his contrarian mindset, relentless hustle, and ability to spot market gaps others missed. Learn how childhood humiliation became his rocket fuel, why he refuses to celebrate wins, and how his "anti-authority" approach built two category-defining brands. This episode is for entrepreneurs, neurodivergent thinkers, and anyone who's been told they don't fit the mold. Key Takeaways and Topics: Peter Rahal's background in the food industry and how this influenced his entrepreneurial journey. The idea for RX Bar emerged from a gap in the market for paleo-friendly protein bars. Early partnerships can significantly impact the success of a startup. Scaling production requires understanding supply chains and manufacturing processes. Product market fit is crucial for the success of any consumer product. Rebranding helped RX Bar reach a broader audience and clarify the product's value proposition. Rahal's childhood experiences shaped his resilience and contrarian nature. The importance of teamwork and aligned values in partnerships cannot be overstated. His success in business came from organic growth and word-of-mouth marketing. Be very, very efficient with your time. Seek criticism, seek feedback. The positive feedback loop of being doing something you're good at is motivating. Your 20s are the time to go all in and take risks. The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor and host of The Failure Factor. For more info visit https://meganbruneau.com Follow Peter and his ventures: His Ig: https://www.instagram.com/peterrahal  David Protein: https://www.instagram.com/davidprotein  Follow Megan Ig: https://www.instagram.com/meganjbruneau/ In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com Themes: RX Bar, entrepreneurship, protein bars, startup culture, product market fit, rebranding, personal growth, childhood experiences, resilience, business challenges, David Protein, dyslexia, work ethic, fatherhood, humility, business lessons, nutrition, leadership

Most startups bolt AI onto old products.  ⁨@ravennahq⁩  reimagined the entire workflow.  When we first met Kevin Coleman and Taylor Halliday, it was clear they weren't just chasing the hype cycle. They were pairing AI-native architecture with deep founder-market fit, and rebuilding how internal ops work — from first principles. Their new company, Ravenna, is going after a $160B+ market dominated by legacy players. But instead of being intimidated by incumbents, they got focused, making some smart moves that more early-stage teams should consider: 1) Speak with 30+ customers before writing a line of code 2) Define a clear ICP and pain points 3) Build natively for Slack — where support actually happens 4) Prioritize automation, iteration, and real workflow transformation 5) Stayed radically transparent with investors and early customers At Madrona, we love backing teams that combine ambition with discipline — and Kevin and Taylor are doing just that. In this episode of Founded & Funded, they sit down with Madrona Managing Director Tim Porter and talk through their journey, what they'd do differently the second time around, and how they're building a durable, agentic platform for internal support. If you're a founder building in AI, SaaS, or ops — this conversation is full of lessons worth hearing. Transcript: https://bit.ly/4ju2Cml Chapters:  (00:00) Introduction (00:23) Meet the Founders: Taylor Halliday and Kevin Coleman (02:05) The Birth of Ravenna: Identifying the Problem (03:05) The Concept of Enterprise Service Management (04:02) The Journey from Idea to Execution (04:31) Customer Insights and Market Fit (06:42) Building a Next-Generation Platform (10:43) Slack Integration and AI Automation (14:37) Partnering with Slack: A Strategic Move (17:13) Leveraging Slack for Knowledge Management (20:13) Balancing Focus and Vision (21:07) Discovering ITSM: A Hidden Market (21:40) Expanding Beyond IT: The Universal Help Desk (24:30) ServiceNow and the AI Revolution (27:03) Building a Transparent and Collaborative Culture (29:37) Recruiting Top AI Talent (31:59) Navigating Market Realities and Customer Focus (37:59) Advice for Aspiring Founders

Listen on: Apple Podcasts | Spotify | YouTube | Pocket CastsIn This Episode:* What is a Solid State Transformer * How Solid State Transformers are Reshaping the Energy Industry* How They Built a $1bn PipelineSponsors:Goodwin: The Law Firm of Choice for ClimateTech EntrepreneursErthTech Talent: Affordable CleanTech Search FirmWhat's up, everyone!Today, we have a great episode with Haroon Inam & Michael Wood III from DG Matrix. We're talking about a simple technology that can fundamentally reshape the energy industry by transforming electricity more efficiently and with way less physical space than what's been done traditionally.Take an EV charger, for example. You need to get the exact electricity flow right. Usually, that would take a few parking spaces' worth of transformers. With DG Matrix, you can do it with a simple power stand smaller than your refrigerator.This is still the case even if you've got solar, batteries, or other distributed resources all mixed in together. They can handle all the streams of electricity in and out.It's clear the industry is loving this too. They have over $1bn of pipeline to date.We got Haroon and Michael, so it's a great episode._____Want to access all our content? Upgrade to paid today. Act fast! Annual subscriptions increase to $100 on May 1st (currently $80)._____TopicsFree Version:**03:21 The Journey to DG Matrix**05:51 Understanding Solid State Transformers**09:11 Market Position and Economic Impact**10:00 Goodwin AD**12:06 Solid State Transformer Advantages**13:26 Company AD**17:14 Building a Strong Advisory Network**18:51 Call to Action**21:10 Overcoming Challenges in Clean Tech**24:54 The Future of DG Matrix and Market Fit**26:29 Building from the Ground Up**27:51 Transforming Energy Markets**30:55 Streamlining Manufacturing and Supply ChainLinks* Haroon Inam, Michael Wood III | DG Matrix* Connect with Somil on LinkedIn | Connect with Silas on LinkedIn* Follow CleanTechies on LinkedInThis podcast is NOT investment advice. Do your homework and due diligence before investing in anything discussed on this podcast.Support the showEvery ClimateTech Entrepreneur needs a reliable partner for their legal needs. Why settle for less than the best?

Aidan joined this week's Unsupervised Learning for a wide-ranging conversation on model architectures, enterprise adoption, and what's breaking in the foundation model stack. If you're building or investing in AI infrastructure, Aidan is worth listening to. He co-authored the original Transformer paper, leads one of the most advanced model labs outside of the hyperscalers, and is now building for real-world enterprise deployment with Cohere's agent platform, North. Cohere serves thousands of customers across sectors like finance, telco, and healthcare — and they've made a name for themselves by staying model-agnostic, privacy-forward, and deeply international (with major bets in Japan and Korea) (0:00) Intro(0:32) Enterprise AI(3:23) Custom Integrations and Future of AI Agents(4:33) Enterprise Use Cases for Gen AI(7:02) The Importance of Reasoning in AI Models(10:38) Custom Models and Synthetic Data(17:48) Cohere's Approach to AI Applications(23:24) Future Use Cases and Market Fit(27:11) Building a Unified Automation Platform(27:34) Strategic Decisions in the AI Journey(29:19) International Partnerships and Language Models(31:05) Future of Foundation Models(32:27) AI in Specialized Domains(34:40) Challenges in Data Integration(35:06) Emerging Foundation Model Companies(35:31) Technological Frontiers and Architectures(37:29) Scaling Hypothesis and Model Capabilities(42:26) AI Research Culture and Team Building(44:39) Future of AI and Societal Impact(48:31) Addressing AI Risks With your co-hosts:  @jacobeffron  - Partner at Redpoint, Former PM Flatiron Health  @patrickachase  - Partner at Redpoint, Former ML Engineer LinkedIn  @ericabrescia  - Former COO Github, Founder Bitnami (acq'd by VMWare)  @jordan_segall  - Partner at Redpoint

We had to record this unusual episode. In what feels like a single day, a year's worth of drama has unfolded in software.It almost seems like John Oliver would talk about it. But since he's busy, we decided to do an episode for him on 11x and the chaos that's emerging.(00:00) - Introduction (02:03) - Deel, Rippling and the spy (05:35) - 11x (08:13) - TechCrunch acquired (09:33) - Fake Customers Controversy (13:54) - Insane Churn Rates (19:38) - Investor lawsuit? nope (23:11) - Employees. Not happy. (29:23) - Product Performance and Market Fit (34:25) - Future Prospects and Challenges SourcesTechcrunch on 11xHasan's post on XAI SDR testNever miss a new episode, join our newsletter on revenueformula.substack.com

After transforming her love for vintage clothing and 1970s surf culture into the globally recognized brand Aviator Nation, Paige Mycoskie has become a symbol of passion-driven entrepreneurship. In this episode of The Greatness Machine, Paige shares the story of building a brand that not only celebrates creativity but also fosters a culture of community and adventure. Paige delves into the importance of staying authentic in a fast-paced world, the value of stepping away from technology to spark inspiration, and the lessons she's learned from her journey as a leader. In this episode, Darius and Paige will discuss: (00:00) Introduction and Guest Background (02:4) Paige's Origin Story and Early Influences (06:03) The Birth of Aviator Nation (09:00) Initial Success and Market Fit (11:59) Scaling the Business and Production Challenges (15:05) Leadership Journey and Team Dynamics (26:54) Embracing Challenges and Team Growth (28:48) Advice for Young Entrepreneurs (30:58) The Creative Process and Authenticity (37:04) Maintaining Company Culture During Growth (42:45) Finding Your Ikigai (45:43) Sibling Success: Learning from Each Other Paige Mycoskie is the founder of Aviator Nation, a 70's-inspired, Made-in-America lifestyle brand with 17 U.S. retail locations and a factory in Los Angeles. Recognized as GQ Magazine's Designer of the Year and a Forbes-featured entrepreneur, Paige combines fashion, music, and philanthropy through partnerships with festivals like SXSW and nonprofits like Charity Water. From hand-sewing her first garments to creating immersive retail experiences, Paige continues to champion American manufacturing and inspire a new era of design and entrepreneurship. Sponsored by: Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/DARIUS. Shopify: Sign up for a $1/month trial period at shopify.com/darius. Stash: Don't let your savings sit around - make it work harder for you. Go to get.stash.com/GREATNESS to see how you can receive $25 towards your first stock purchase and to view important disclosures. Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/Darius.  Connect with Paige: Website: https://www.aviatornation.com/  Instagram: https://www.instagram.com/aviatornation/  Instagram: https://www.instagram.com/paigemycoskie/ LinkedIn: https://www.linkedin.com/in/paige-mycoskie-17a9b56  Facebook: https://www.facebook.com/paigemycoskie/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the AI based discussion of my article, What About Problem Market Fit?  This is one of the better discussions I've seen from this tool.  They have some interesting examples and analogies.  Enjoy! Here is the original post:  https://partnersinexcellenceblog.com/what-about-problem-market-fit/

Listen now on Apple, Spotify, and YouTube.***Tim Schumacher, General Partner at World Fund, joins the podcast to share insights on building Europe's largest climate-tech VC and what it takes to back companies that even climate deniers would buy from.In our conversation, we explore:* World Fund's investment and fundraising strategy* Assessing startups with the climate performance potential (CPP) * Climate-tech that can sell to climate deniers * The founding of Ecosia* … and more!***TIMESTAMPS 00:00 Introduction01:22 Tim's Journey from Software to Climate Tech 06:18 Ecosia: A Climate-Friendly Search Engine 14:57 World Fund's Investment Strategy 20:11 The Importance of CO2 Reduction 26:03 Assessing Climate Performance Potential (CPP) 31:12 Defining the Ideal Founder 33:42 Global Applicability and Market Fit 37:32 Due Diligence in Climate Tech Investments 40:51 Selling to Climate Deniers 43:55 Future Outlook for Climate Tech 48:05 Rapid-Fire Questions 54:52 Closing Thoughts and Final Words***FRAMEWORKS* Climate Performance Potential (CPP) - A methodology developed by World Fund to assess how much carbon a technology can save over time.STARTUPS* Ecosia – A search engine that uses ad revenue to plant trees.* Planet A – chocolate alternative made from oats and precision fermentation.* Anaphite – Developing new battery production methods for electric vehicles.* Aedifion – AI-powered energy optimization for buildingsFUNDS* European Investment Fund (EIF): A major LP in World Fund.* World Fund – Europe's largest climate-tech VC.* Better Ventures – An impact-focused angel investment group.* Energy Impact Partners (EIP) – A later-stage climate-tech fund.***GUEST▶️ Tim Schumacher - https://www.linkedin.com/in/timschumacher/

In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So they can cut through the noise, market more effectively, and sell more. We speak to Diane about Message-Market fit, what it is, why it is important, and how to achieve it! We particularly discuss her take on the process of developing the right message representing your business, and the unique value it provides to customers. Some of the questions we discuss in this episode are: What is Message-Market fit? Why is it important? Why do so many companies fail with this - common red flags? What are the 5 process steps to achieve a good Message-Market fit? How do you balance internal vs external factors when defining the right messaging? How do you launch the new messaging, from inception to publishing it externally? These are some of the questions we address with Diane, tune in if you also want to learn more about how to achieve Message-Market fit.

In this episode of Tech Sales Insights, Randy Seidl is joined by Dave Greenberger, VP and Head of North America at CHEQ, to discuss the intricacies of building effective go-to-market strategies for new product launches. Sponsored by Titan X, the episode delves into outbound sales effectiveness, customer engagement, and the role of culture in sales execution. Dave shares insights on leveraging sales ops, identifying product-market fit, and the importance of continuous learning and adaptation in sales. The episode also highlights tools like Gong and ZoomInfo that are instrumental in their sales processes. Together, Randy and Dave provide valuable lessons from Dave's extensive experience in tech sales and startup environmentsKEY TAKEAWAYSImportance of Hard Work and Culture: Emphasis on a culture of constant learning, adaptation, and hard work for successful product launches and enterprise sales.Sales Ops and Technology: Vital role of sales operations and leveraging technologies like Gong and ZoomInfo for better sales performance and forecasting.Channel Partnerships: Strong partnerships and utilizing channels are crucial, especially when selling to large enterprises.Customer Focus: Ensuring customer satisfaction and iterating based on feedback is essential for achieving product-market fit.Complacency in Sales: The importance of avoiding complacency and continuously striving for improvement and additional insights within sales processes.Coaching and Training: Leveraging tools like Gong for coaching and training is pivotal, using structured programs and methodologies.Mentorship: Value of having mentors and learning from experienced professionals in the field.Goal Setting: Implementing structured goal-setting frameworks for personal and professional growth can drive sustained success.QUOTES"The thing that separates the good from the great is just continuing to go that little extra mile.""You need a whole machine and sales ops and a set of analysts that are throwing data in your face, testing every intuition you have.""When you can go at the high range and people still spark their interest, that's when you know you start to got something."Find out more about Dave Greenberger through the link/s below:https://www.linkedin.com/in/davidgreenberger/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

This this lesson, you're going to learn the sales world's newest and most powerful concept: "Negative impact/market fit." Just as with "product/market fit," you can find a repeatable set of negative impact questions that predictably resonate with your target buyers. When you master this skill, you will see results in your bank account in 30 days or less. If you want to take the full course on Mastering Negative Impact so you can accelerate urgency and close more deals, head over to www.pclub.io and sign up as an individual. From there, you'll have instant access to this course and can start growing your income and bank account immediately. Enjoy!

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #38, Anna Nadeina talks with Fynn, Co-founder & CEO of Schematic, a solution that allows businesses to quickly integrate pricing and packaging into their application with a few lines of code. ----------Episode's Chapters-------------- 00:00 Introduction to SaaS and Pricing Strategies 07:21 The Inception of Schematic and Its Purpose 14:54 Target Audience and Sales Strategy 18:38 Pricing Strategies and Market Fit 26:54 Lessons from Previous Ventures and Future Outlook Fynn - https://www.linkedin.com/in/fynn-glover-b0410015/ Schematic - https://schematichq.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

In this episode, Sowmya Prabhakar, COO of Takshashila Institution, is in conversation with Bhumika Modh from The Association of People with Disability (APD, India). They talk about the recent developments in the accessibility space. Using the framework of society, markets & government - they dwell on what it takes to make accessibility a reality for PwDs in India. All Things Policy is a daily podcast on public policy brought to you by the Takshashila Institution, Bengaluru. The Takshashila Institution has designed the 'Technopolitik: A Technology Geopolitics Survey' to understand and assess what people think about how India should navigate high-tech geopolitics. Please take this 5-minute survey at the following link: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/technopolitik_survey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find out more on our research and other work here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://takshashila.org.in/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out our public policy courses here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://school.takshashila.org.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ever wish employee benefits could go beyond the usual offerings and tackle real-life stressors? Join us as we chat with John Cooper, co-founder of Overalls, a company that's transforming how we think about workplace support by addressing everyday challenges like insurance hassles and caregiving needs. Discover how John's personal experiences led to the creation of this innovative service and how Overalls has achieved a remarkable product-market fit by engaging with employers to fill a crucial gap. With a seamless integration into the workplace and an easy-to-use platform, Overalls is here to offer relief from the chronic stressors we all face, aiming to improve both employee well-being and productivity. In our conversation, we also unravel the unpredictable journey of entrepreneurship with John, sharing insights on emotional resilience and risk management in the face of unforeseen events like pandemics and financial crashes. We challenge the perceived safety of corporate roles versus startups, and reflect on the agency and unpredictability inherent in both paths. As Overalls scales and educates the market, learn about the role of thought leadership and the exciting integration of technology that keeps people at the heart of problem-solving. This episode is a testament to the dynamic nature of building a startup while staying committed to solving real issues with innovative solutions. Timestamps 00:00:00 - Introduction 00:00:30 - Introducing Eric Malka: From Undocumented Immigrant to Entrepreneur 00:02:00 - Early Entrepreneurial Ventures: Private Label Surfwear in the Caribbean 00:03:15 - Moving to Miami and Transitioning to New Ventures 00:04:45 - Founding The Art of Shaving: Inspiration and Vision 00:06:20 - Building a Brand in Men's Grooming: Challenges and Breakthroughs 00:08:00 - The Impact of New York Times Coverage on Business Growth 00:09:30 - Strategic Pivoting: From Retail to Wholesale and Back 00:11:00 - Founding Strategic Brand Investments: Vision and Purpose 00:12:30 - Reflecting on Entrepreneurial Lessons and Failures 00:14:00 - Importance of Mentorship and Tools for Modern Entrepreneurs 00:15:30 - Recognizing and Developing Talent: The Role of Eric's Wife 00:17:00 - Strategic Brand Investments: Focus on Luxury, Beauty, Grooming, and Wellness 00:18:30 - The Fulfillment of Mentoring Aspiring Entrepreneurs 00:20:00 - Legacy Goals: Promoting Natural Living and Entrepreneurial Support 00:21:30 - How to Connect with Eric Malka and Strategic Brand Investments 00:22:00 - Conclusion and Closing Remarks   Go to @getoveralls. To find out more about what they do and how they can help you.  Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Connor Turland (@Entrecurious) is the prototypical software entrepreneur. He found a niche from a "prior life" and is now building an AI bookkeeping SaaS.Now, many founders struggle with bookkeeping, so this is your opportunity to learn more about the pitfalls and opportunities of that field from someone who speaks both "developer" and "bookkeeper."Here's Connor and how he is employing cutting-edge AI in an industry that is usually very resistant to change.Learn more about Connor at https://connorturland.com/You'll find Ceedar at https://ceedar.ai/This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/connor-turland-pioneering-the-future-of-bookkeeping-with-ceedar-ai/The podcast episode: https://tbf.fm/episodes/359-connor-turlandCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.For more on Elavi and show notes click here.  

Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow.  I'm your host, Matt Cooley. In our third episode about starting myAgeTechlab.com, produced by my teenage son and co-founder Liam, we delve into how we expect to find product and market fit.  Not easy in a new and fragmented business like AgeTech!  What do customers really want? Why should suppliers care about us?  Can we generate cash flow?Join us!Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.

What is message-market fit, and what are the essential strategies for B2B SaaS success? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Diane Wiredu, a messaging expert and founder @ Lion Words, to dive into the concept of message-market fit. She emphasizes the importance of crafting messages that resonate with prospects and succinctly articulate the value and uniqueness of a product. Diane argues that achieving message-market fit is crucial for B2B SaaS companies, as it ensures that growth doesn't stall and makes marketing more effective. Key Timestamps (0:38) - Welcome and Guest Introduction (1:09) - Topic Introduction: Message Market Fit (1:17) - Defining Message Market Fit (2:04) - Evolving Nature of Message Market Fit (3:15) - Difference Between Message Market Fit and Product Market Fit (4:16) - Common Mistakes in Messaging (5:41) - Importance of Customer-Centric Messaging (6:50) - Translating Product Features into Customer Benefits (8:04) - The Jobs to Be Done Framework (9:35) - Messaging Bloat: Too Many Messages (10:40) - Finding the One Key Message (OKM) (11:50) - Example of Effective Messaging: Superhuman (12:13) - Sponsorship Break: Expandee (12:29) - Steps to Achieve Message Market Fit (13:37) - Evaluating Existing Messaging (14:45) - Research and Discovery Phase (16:54) - Synthesizing Findings and Identifying Opportunities (17:13) - Building Messaging Blocks and Value Proposition (18:42) - Conducting Customer Interviews (19:58) - Importance of Follow-up Questions (20:11) - Additional Frameworks for Messaging (21:29) - Developing a Value Proposition (22:26) - Examples of Good Messaging Practices (24:22) - Messaging's Role in SaaS Growth and Retention (27:10) - Messaging and Churn Reduction (29:24) - Importance of Repelling Bad Fit Clients (30:35) - Challenges in Redoing Messaging (31:48) - Building an Internal Feedback Loop (32:18) - Advice for Early-Stage SaaS Founders (34:25) - Transitioning to Growth: 1M to 10M ARR (36:07) - Summary of Key Takeaways

Support a New Startup! - Founder Market Fit Found - #FSBBC1 is GO

Description: Stephan Herrmann, Co-founder & CEO of Reverion, and Sebastian Heitmann, Co-Founder and Partner at Extantia Capital—an investor in deep decarbonization technologies—joined Nick for a live discussion in New York City to explore breakthroughs in Reverion's biogas energy technologies and discuss the state of energy and climate tech in general across the world. Reverion is redefining biogas, enabling up to 5x revenue additions for biogas plant operators by converting excess renewable energy into green gas, all while enhancing grid stability.In this episode, the trio discusses the following:Biogas Tech Evolution: Biogas has evolved beyond traditional combustion engines, with Reverion integrating fuel cells and electrolysis to maximize efficiencies. Reverion's tech enables biogas plants to operate when renewable power is scarce and then flip on a dime to produce green methane when there's an excess of renewable power, transforming downtime into additional revenue and benefits for other stakeholders from the plant to the grid.The Role of Biogas in a Decentralized Grid: As power grids shift to include more intermittent sources like wind and solar, biogas offers dispatchable energy that can balance grid demands. Stephan and Sebastian explain the unique benefits of Reverion's solution and how it can help meet the needs of modern, dynamic energy systems.Market Fit and Commercialization: Stephan shares his journey from PhD research to piloting the first plants and securing customer interest across Europe and beyond. Reverion is now poised to expand across markets, including the U.S., where biogas remains an underutilized resource.Diverse Climate Impact and Benefits: Reverion's systems offer not just power but pure CO₂ streams for carbon capture and utilization. This positions it as part of the bioenergy ecosystem alongside solutions like biogas carbon capture and storage (BECCS). Versatility is a crucial strategy for business building or climate outcomes, like reducing carbon dioxide and methane emissions and producing dispatchable clean energy for a resilient power grid.Broader Climate Tech Landscape: Nick and the guests wrap up with a discussion on geothermal, carbon capture, geological hydrogen, and much more, including the macroeconomic environment and the outlook for energy and climate tech solutions.Listen in for insights on balancing innovation, energy demands, a changing world, and expanding climate solutions globally.Timestamps:00:02:07 - Live Podcast from Climate Week NYC00:03:07 - Guest Introductions00:04:14 - Stephan's Journey to Reverian00:07:35 - Extantia Capital00:10:12 - Technical Overview of Fuel Cells00:13:41 - Market Applications of Fuel Cells00:16:59 - Summary of Energy Grid Transition00:20:10 - Introduction to Biogas00:24:20 - Importance of Methane Emissions00:25:50 - Reversion's Commercialization Journey00:28:00 - Technical Components of Reverian's System00:33:35 - Hydrogen and Methane Production00:36:39 - Series A Fundraising00:39:44 - Audience Q&A: Logistics and Transportation00:45:08 - Audience Q&A: Ideal Customer Locations00:46:26 - Audience Q&A: Efficiency Comparison00:48:18 - Audience Q&A: Green Ammonia ProductionLearn more about Reverion here: https://reverion.com/…and Extantia Capital here: https://extantia.com/If you love listening to The Keep Cool Show, please leave me a 5-star review on Rate My Podcast:

In a rapidly evolving job market shaped by post-pandemic shifts, AI advancements, and the rise of remote work, competition for good jobs is fiercer than ever. Standing out and strategically positioning yourself is no longer optional – it's essential.For over 25 years, Phil Terry has been helping people build exceptional companies and careers. As the founder and CEO of Collaborative Gain, a consultancy that fosters knowledge-sharing among senior executives, Phil leverages his experience coaching leaders at top firms to guide individuals in navigating today's complex job market. His approach centers on applying product management principles to build intentional, sustainable career paths. Topics Include:- Applying product management to job searching- The importance of candidate market fit- How to conduct a listening tour for feedback- Building a support network with job search councils- Emotional challenges of the job search process- Strategies for negotiating job offers- Understanding psychological safety in job hunting- Avoiding "rebound jobs" and finding the right role- Phil's experiences coaching senior executives at Google and Amazon- The impact of gratitude and vulnerability on the job search - And other topics...Phil Terry is the founder and CEO of Collaborative Gain, a consultancy that helps senior executives share knowledge and solve challenges in a collaborative, cross-company environment. With over two decades of experience in coaching leaders at top companies like Google and Amazon, Phil is a pioneer in customer experience and product management. His latest book, Never Search Alone, applies his expertise in product management to career development, encouraging job seekers to approach their careers strategically, as if they were marketing a product.Resources Mentioned:Never Search Alone by Phil Terry: https://www.amazon.com/Never-Search-Alone-Seekers-Playbook/dp/B0B9Q9YDQ5Customers Included by Phil Terry: https://www.amazon.com/Customers-Included-Transform-Products-Companies/dp/0979368111 Connect with Phyl:LinkedIn: linkedin.com/in/phylterry/Website: phyl.orgWork with Dart:Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what's most important to the business. Book a call at 11fold.com.

The Lawn Tennis Association (LTA) is the governing body for tennis in the UK, known for its innovative, forward-thinking approach to making tennis accessible to all. A key strategy in achieving this is through leveraging digital platforms to engage fans and tennis enthusiasts.In this episode, we spoke with Chris Pollard, Managing Director of Commercial & Operations at the LTA, who has been with the organisation for over five years. Chris, a passionate sports enthusiast, shared insights from his diverse roles in innovation, digital, and commercial, including his insights on the evolution of the industry since the London 2012 Olympics and to the recently concluded Paris 2024 Games Tune in to learn more about:The challenges facing global tennis governanceHow digital solutions can break down organisational silosThe LTA's digital maturity and future directionKey takeaways for the sports industryWe hope you enjoy this episode!  If you had a good time listening, please support us by:Subscribing – it just takes a click!Giving us a 5-star rating on your listening platform to help us spread the word.Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/).LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development.Hosted by Ausha. See ausha.co/privacy-policy for more information.

GTM Disrupted host Mike Smart meets with Barrett King, Sr. Director of Revenue at New Breed, an Elite HubSpot partner. In his role Barrett leverages his previous 9 years of successful partner leadership roles at HubSpot. Barrett shares his insights on the power of partnerships in driving business growth. He explains how the best partnerships in the SaaS space can go beyond immediate revenue generation delivering the key ingredients for long term growth and hyperscale. King also highlights the impact of investing in partnerships, advising that the level and type of investment is linked to the company's go-to-market maturity as opposed to a company's size. Key learnings from this podcast include:  Leveraging Partner Market Fit  Partners as Customer Experts  Shift Toward Intent-Focused Marketing Barrett's Bio: Barrett King is the Sr. Director of Revenue at New Breed, an Elite HubSpot Solutions partner agency. Passionate about partnerships, innovative Go-To-Market strategies and high-performing teams, Barrett has more than 15 years of first-hand experience driving exceptional results for organizations of all sizes. A HubSpot veteran and six-time HubSpot President's Club recipient who's laser-focused on growth for both his team and the business he's in, Barrett is an accomplished leader, featured speaker, and podcast host for ‘Outcomes,' where he interviews industry leaders across the Go-To-Market space. With his diverse background, Barrett brings a uniquely fresh perspective to the GTM practice. To Learn more about Barrett to go https://www.linkedin.com/in/barrettjking

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Siddharth Sridharan, CEO & Co-Founder of Spendflo, a SaaS spend management platform that has raised $15.4 Million in funding. Here are the most interesting points from our conversation: Spendflo's Unique Offering: Spendflo not only provides SaaS procurement automation but also acts as a virtual procurement team that guarantees savings by negotiating and managing software renewals. SaaS + Service Layer Model: Sid believes the future of SaaS will likely include a service layer for specific segments like mid-market customers, but it won't be universal across all verticals. Market Fit and Customer Profile: Sid emphasizes the importance of understanding your ideal customer profile (ICP) deeply and tailoring offerings to fit their specific needs and stages of their growth. The Pandemic Opportunity: Spendflo's founding during the pandemic was advantageous as SaaS spending surged, allowing the company to identify and capitalize on a widespread problem faced by CFOs. Event Marketing Strategy: After initial cold outbound struggles, Sid highlights the importance of in-person event marketing combined with account-based marketing for mid-market engagement, including creative approaches like hosting pickleball events. Fundraising Lessons: Sid attributes fundraising success to a combination of early traction, a strong team, and a clear vision, supported by participating in programs like Accel Atoms that structure the fundraising journey.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co

In this episode of "Women in B2B Marketing," host Jane Serra interviews Noosh Baratpour, Co-Founder and CMO of Formula. They discuss Noosh's transition from web development to marketing, her entrepreneurial journey, and the founding of Formaloo, which focuses on automation for startups. Noosh emphasizes the importance of flexibility and community engagement in entrepreneurship. She shares insights on managing a marketing team, prioritizing customer engagement, and leveraging community feedback for product development. The episode provides valuable advice for marketing professionals on adapting to industry changes and fostering a supportive community to drive growth.Noosh and Jane discuss:The founding and mission of Formaloo, focusing on automation for startups.The significance of flexibility and adaptability in marketing and entrepreneurship.Strategies for community engagement and building a supportive user environment.The role of community-driven feedback in product development.Insights on managing community dynamics and addressing user concerns.The concept of "community market fit" and its impact on product-led growth.Why marketing leaders can't be obsessed with KPIs.The importance of intrinsic motivation over incentives for community engagement.Career journey lessons, including the value of networking and volunteering.Advice for aspiring marketers on leveraging technical skills in marketing strategies.Key Links:Guest: Noosh Baratpour: https://www.linkedin.com/in/noosh-baratpour/Host: Jane Serra: https://www.linkedin.com/in/janeserra/

In this episode, we are joined back Jack O'Holleran to unpack the potential of gas-free blockchains and why these are necessary for mass adoption. We also explore the double-edged sword of "narrative market fit" in crypto, discussing how hype can both help and hinder true innovation. The conversation then shifts to the importance of building for crypto's endgame, the challenges of building in crypto, and how macroeconomic and political factors could shape the industry's trajectory. Thanks for tuning in! - - Start your day with crypto news, analysis and data from Katherine Ross and David Canellis. Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts Follow Jack: https://x.com/jackoholleran Follow Jason: https://twitter.com/JasonYanowitz Follow Santiago: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Timestamps: (00:00) Introduction (00:35) Skale's Origin Story (12:52) What is Skale Building For? (18:18) Crypto's Change to Fundamentalism (24:13) Gas Free Blockchains (29:40) Ecosystem Growth (41:12) Running a Crypto Company Today - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

On today's episode of The Goats of Growth, I have Austin Myers, VP of Revenue at Certificial. Certificial is on a mission to automate and streamline the traditionally labor-intensive COI process, bridging the gap between the insurance and business industries. With a vision of a seamless future where COIs are obsolete and insurance information flows effortlessly across systems, Austin provides deep insights into how Certificial is leading this transformation. Tune in to discover Austin's insights on: Revolutionizing COI Processes: How Certificial is automating and streamlining the COI process to save time and reduce risk for compliance managers, insurance agents, and vendors. Connecting Industries: The importance of linking the insurance industry with the business world to ensure real-time compliance and eliminate insurance risks. Financial Stewardship in Startups: The critical importance of budgeting, profitability, and proper measurement in decision-making, especially in a startup environment. Hiring for Success: The traits Certificial looks for in their revenue organization, including curiosity, initiative, ownership, and judgment. AI and Automation: How Certificial uses AI and automation to scale processes and boost efficiency across the organization. This episode is packed with insights for anyone interested in the intersection of technology, insurance, and business growth! Tune in and let us know your key takeaway. Austins Linkedin Profile Chapters 00:00 Introduction to Certificial and the COI Process. 07:00 The Role of VP of Revenue at Certificial. 11:20 Message Market Fit and Evolution. 17:22 Becoming the Category Leader in the COI Space. 20:40 Execution and Growth Strategies. 25:14 Targeting Different Layers of Customers. 29:23 Leveraging Customer Advocacy for Growth. 29:51 The Importance of Budgeting and Being Good Stewards of Money. 31:44 Prioritizing Profitability and Proper Measurement. 34:57 The Role of Experimentation in Sustainable Growth. 36:53 The Hiring Profile for the Revenue Organization. 43:33 Using AI and Automation to Scale Processes.

Note: Be sure to listen until the very end, after the outro, for the bloopers. :-)For the 100th episode of Associations Thrive, CEO Joanna Pineda sat down with fellow association podcasters:Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L'Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongThey talked about:What's new about their podcasts.Association statistics and demographics.Kiki's new association podcast directory.Market fit when developing new products and how associations need to develop an entrepreneurial mindset when developing new products.The looming membership cliff.A few of their favorite episodes and the key themes of governance, reinvention and entrepreneurship that keep popping up during the podcast interviews.Their crazy predictions for the future of associations.References:DelcorReboot ITAssociation ChatAssociation Chat PodcastBreezioAMSGeekThe Association PodcastPropFuelAssociation Strong

After last week's announcement that IBM is acquiring HashiCorp for $6.4B, HashiCorp co-founder Armon Dadgar discussed a few behind-the-scenes elements of the acquisition and HashiCorp's full journey from the early days. Armon shares some of his biggest lessons from the journey, from fundraising to community building and more. (00:00) Intro(01:17) Explaining HashiCorp: Simplifying Cloud Infrastructure for Enterprises(03:24) Navigating the Acquisition: Emotions, Expectations, and the Future with IBM(09:01) The Founding Story: Choosing the Path of a Venture-Backed Business(10:59) Challenging Silicon Valley Wisdom: HashiCorp's Multi-Product Strategy(17:54) The Importance of Being Pragmatic: Adapting Products to Market Needs(32:27) Customer Trust and Commitment: The Foundation of HashiCorp's Success(36:27) Organizational Evolution: Adapting Structure to Strategy at HashiCorp(38:36) Exploring Product Verticals and Team Structures(39:16) The Evolution of Product Portfolio(40:46) Strategic Product Development and Market Fit(41:51) Transitioning from Product Expansion to Monetization(43:27) The Impact of Docker on Fundraising and Strategy(50:31) Navigating the Challenges of Multi-Product Strategy(55:33) The Significance of Branding and Product Naming(01:00:46) Understanding User vs. Buyer Dynamics in Open Source Monetization(01:09:17) The Founders' Journey: From University to HashiCorp(01:16:39) Navigating Leadership and Hiring Challenges(01:17:14) The Search for the Right Leadership: A Journey of Discovery(01:17:57) Realizing the Need for Specialized Roles(01:18:24) The Turning Point: Hiring Key Executives(01:19:57) Overcoming the Ego: Embracing Change for Company Success(01:21:18) The Final Decision: Bringing in New Leadership(01:22:45) Reflecting on the Hiring Process and Its Impact(01:28:27) Building a Culture of Execution and Communication(01:50:51) The Importance of Airline Loyalty for Busy Executives Executive Producer: Rashad AssirProducer: Leah ClapperMixing and editing: Justin Hrabovsky Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA 

Steve Wolfe, managing partner and co-founder of Growth Street Partners, joins Matt Watson on the Startup Hustle podcast to discuss practical fundraising for founders. They explore the challenges faced by practical founders in raising money and the drawbacks of traditional venture capital funding. They emphasize the importance of founder market fit and the advantages it brings. They also discuss the benefits of having a growth equity firm like Growth Street Partners as an investor, including the ability to provide liquidity to founders and the flexibility to scale at a pace that suits the business. The episode reveals the following insights: Founder market fit is crucial for success. Entrepreneurs with experience, expertise, and passion for solving the problems their business addresses have a competitive advantage. Traditional venture capital funding may not be suitable for practical founders. It often requires raising large amounts of money and focuses on rapid growth, which may not align with the goals and needs of practical founders. Growth equity firms like Growth Street Partners provide an alternative for practical founders. They invest in companies that have proven their product but need capital to scale. They offer a unique solution for practical founders serving medium-sized addressable markets. Having the right team, industry connections, funding and resources, a first-mover advantage, an existing customer base, and a world-class team can all contribute to a founder's success. Growth Street Partners helps practical founders navigate scaling challenges, providing guidance on hiring, sales and marketing, and strategic decision-making. So, jump in and learn about practical funding and founder-market fit!     Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io/   Visit the Growth Street Partners website:  https://growthstreetpartners.com    Learn more about Steve Wolfe: https://www.linkedin.com/in/stephen-wolfe-ba5a596/  Highlighted Discussion Points Raising money for startups with a focus on practical founders and scalability. 0:31 Venture capital funding and growth strategies for startups. 4:25 Investing in startups, prioritizing financial stability. 11:30 Potential downsides of venture capital funding include loss of decision-making control and unrealistic expectations. 16:12 Startup funding, founder market fit, and the risks involved. 20:36 Investment philosophy, industry connections, and funding resources. 24:57 Key factors for startup success include team, capital, and existing customers. 29:22 Scaling challenges for B2B SaaS companies, with product, sales, and marketing insights. 36:00 See omnystudio.com/listener for privacy information.

This Week in Startups is brought to you by… Miro. Working remotely doesn't mean you need to feel disconnected from your team. Miro is an online whiteboard that brings teams together - anytime, anywhere. Go to https://miro.com/startups to sign up for a FREE account with unlimited team members. Hubspot YouTube Network. Whether you're a marketer, a sales rep, or an entrepreneur HubSpot has you covered with its tutorials and AI-powered tools. It's all guaranteed to make your workday easier. Check out  HubSpot's AI Content Writer and start using HubSpot's tools for FREE. https://www.youtube.com/watch?v=tmJwJF6ppCo https://clickhubspot.com/zu8 Gelt. It's time to take control over your taxes. Discover how Gelt can help you to manage and optimize both your personal and business taxes. Visit http://joingelt.com/twist now * Todays show: Screendoor's Jamie Rhode joins Jason to discuss the evolution of early-stage fund managers (3:00), effective portfolio construction (11:18), qualities of high-performing GPs (38:37), and much more! * Timestamps: (00:00) Screendoor's Jamie Rhode joins Jason (3:00) Early-stage fund managers today, spray and pray vs. concentrated bets, and importance of GP market fit (10:11) Miro - Sign up for a free account at https://miro.com/startups (11:18) Effective Portfolio construction, investing in startups that are creating new sectors, and finding the right fund managers (17:28) Why seed stage investing attracts fewer GPs than series A or B (23:08) Hubspot - Sign up for HubSpot's FREE CRM and get access to the AI Content Writer https://www.youtube.com/watch?v=tmJwJF6ppCo https://clickhubspot.com/zu8 (24:28) Quantity of GPs to invest in and Screendoor's approach to the DEI landscape (32:22) Gelt - It's time to take control over your taxes. Visit http://joingelt.com/twist now. (33:35) Carry, Fees, and the percentage of a fund that Screendoor targets (38:37) Qualities of high-performing GPs * Check out Screendoor: https://www.screendoor.co * Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp * Follow Jamie: LinkedIn: https://www.linkedin.com/in/jerrcfa/ * Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Thank you to our partners: (10:11) Miro - Sign up for a free account at https://miro.com/startups (23:08) Hubspot - Sign up for HubSpot's FREE CRM and get access to the AI Content Writer https://www.youtube.com/watch?v=tmJwJF6ppCo https://clickhubspot.com/zu8 (32:22) Gelt - It's time to take control over your taxes. Visit http://joingelt.com/twist now. * Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland * Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups * Subscribe to the Founder University Podcast: https://www.founder.university/podcast

In this episode, Scott highlights a few themes from his book “Blocking and Tackling: 60 Keys to Building a Business and Managing Your Money”