The Simple Way Podcast

You might have heard this phrase before: “a confused mind never buys.” It's one of the reasons why I focus on keeping things simple. I'll share with you three things that you want to ensure you have clarity on to support your customers' purchase decision.  What You Will Learn in This Episode: - How to create clarity in your marketing and ensure that your messaging, your visuals, your copy and clear direction are on point - How to have clear offers that will solve a specific problem - How to bring transparency and clarity to everything around the offer - How to get clear on your mission and understand what you do, how you do it, and who you do it for - How to get people to trust you enough to take them on their journey When you're clear on your mission, share it everywhere on your social media or on your website. Make sure that everybody knows what your mission is, because then you'll start attracting your ideal clients. They will come across your your messaging, they will look at your offers, and then they'll buy without any confusion. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - My website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram: https://www.instagram.com/iamjojograham/

People ask me all the time how I invest in my business. I've been very open about my investments and most of the time these investments have paid off. In this episode, I'm going to share with you some of the thoughts on how to invest in your business to really get a return on that investment. What You Will Learn in This Episode: - Why investing in yourself is one of the best things you can do for your business - How to invest in a mentor - How to invest in your personal growth - How to invest in a team - How to invest in your business systems - How to invest in your marketing There are many other things that you can invest in, but these are the basics. Invest in yourself, in a team, in your systems and processes and then invest in your marketing. Pretty soon these investments will start bringing in some great returns. Then you can reinvest that money back into your business and make your brand and your products better.  Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - My website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/

We constantly make sacrifices, some of which a lot of people wouldn't make or wouldn't understand. We sacrifice money, time, energy, friendships, fun. If you have big goals and you want to achieve things beyond your wildest dreams, sometimes you have to sacrifice. However, this doesn't mean that you need to suffer. What You Will Learn in This Episode: - Sacrificing is a conscious decision to give something of value for the sake of another consideration - How to accept that it's okay to say no even though it's hard, but in the long term it pays off - Constantly remembering why you are doing what you're doing - How to get used to having JOMO (Joy of missing out) rather than FOMO (Fear of missing out) So many entrepreneurs are sacrificing every single day.  Make sure that you are sacrificing the right things for the right reasons and you will get to your goal a lot sooner. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - My website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/

Today, we will focus on making more money. We're all about growing our businesses and I want to share a couple of ideas to help you double your revenue, that you can run with straight away. Whatever you do or whatever you sell, you can always make more, and there's nothing worse in business than leaving money on the table. What You Will Learn in This Episode: - What an order bump is - How to use order bumps to double your revenue - What an upsell is and how to offer it to double your revenue These two simple things are probably something that you either never thought of before or you've thought of doing but you haven't really been motivated. Just implement them because you need to have more customers going through your funnel, and it will allow you to make much more money that you deserve to make. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - My website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/

If you've been thinking about adding a physical product onto your service-based business, or if you've done it and it wasn't really successful, but you want to do it again and make 5+ figures from it, then this episode is for you. We will talk about creating a product that people want to buy, the importance of market research and sourcing the right production team, calculating profit margins, deciding the purpose of your product, and the product customer journey.  What You Will Learn in This Episode: - How to decide on the right physical product to create - Creating the ultimate value in a product - How to do market research - Finding the right team for your product launch - How to calculate the profit margin - Thinking about the purpose of your product will support you in your motivation to sell it - How to deal with customers and the whole customer journey When you're first launching a physical product, it is all about testing, making constant improvements, staying committed and creating a movement with your physical product. Collect reviews, get distribution support, and make sure that your product is desirable. And always remember that you can do it and have it all. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - My website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/

Something that makes selling feel better is getting more yes's. Getting a conversion rate as close to 100% as possible is always the goal - it feels better but it also makes you more money. In this episode we're going to talk about the ways to improve your conversion rate to get up to 90% on your sales calls. But before you even think about selling, you have to focus on your messaging, you have to think about the full customer journey. What You Will Learn in This Episode: - How to attract the right people and grow a pool of aligned leads - How to prequalify your leads using an application form - Remember that you are looking for the right clients - you don't want to say yes to everybody - How a framework to work with can help you stay in control over your client acquisition - The ways to introduce your offer and welcome objections - Make sure that you have a follow up plan It's important to understand where you're at right now with your conversions. If you're having three yes's out of every ten conversations, you're on 30%. Aim on improving by 10% at a time. Then, before you know it, most of the people that get on a call with you will just be a yes, and that's what you want.  Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - My website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/

As an entrepreneur, you have to constantly work on maintaining your productivity. We live in a world where there are so many distractions, we battle with our mental health, bad habits. and all of these things make us procrastinate. In this episode, I will talk about productivity and I will support you with some hacks to stay on your A game. What You Will Learn in This Episode: - How to establish whether you need to be more productive or you need a break - Adopting the do-it-now mentality and accept that small tasks are the best tasks for productivity - Finding a single needle-mover goal per day, instead of feeling like you have to achieve everything every day - How to recognise your vices and then eliminate them When we are self-aware and conscious of our actions that are not supporting our productivity, we need to step back and reset. We don't have time to waste when we're building a business. You can coast, you can cruise and you can build slowly but success loves speed. And you'll only have that if you are productive. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - My website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/

You've probably noticed I've been MIA in the last couple of weeks. That's because I dropped the ball, which happens because I'm human, and life got in the way. So in my typical fashion, I sat back and reflected at how this could have been avoided, which I want to share with you today.  What You Will Learn in This Episode: - How automation can help to keep your business running when life happens - How batch creating can set you up for a quarter while leaving space for reactive content - How delegating can create time for you to focus on other things and still have control over your business  If you've been in a place recently where you've dropped the ball, I would say just do what you can. Small steps in these times are better than no steps at all. Learn from the experience and then change it for next time, so you can plug in the leaks in your business and continue to grow.   Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - My website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/

We are a whole quarter into 2022 and it's time to review and plan for the next quarter of the year. In this episode we will go through a strategic quarterly business review, and we will review and audit my business as an example. I will share and go over the exact process that I use to create success in my business every quarter. What You Will Learn in This Episode: - How to review and plan your business quarterly, half-yearly, and at the end of every year - Why it's important to have quarterly goals - How to analyse and reflect on the previous quarter and which criteria to use to judge your success - Ask yourself, what did you put off doing that would catapult your business?  - How to have your mind on the money and set a financial goal for Q2 - Breaking you plan into sections - sales, marketing, support, offer You might be able to create some form of success without a strategic mindset, but I promise you'll feel a lot more in control and create rsults when you have a strategy and when you know exactly what you're doing and what's going on in your business. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - My website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

One thing that should be a constant in business is market research. Things change all the time and so do people's needs. If they change, then purchasing and parting with their money for any product is going to change as well. In this episode, I'm going to share with you how to do market research to create ultimate clarity for you and your business. What You Will Learn in This Episode: - How to do your data research and find facts about your industry to better understand the market - How to carry out market research through personal interviews - How to make a good data analysis - The questions that you need to know the answers to - The benefits of creating a course or a program, giving setups, trials and tasters of your work or products in exchange for feedback - How asking people to do surveys and giving rewards for being involved can help your market research Gathering this information will save you a lot of time and money. You want to know whether your clients like the product, need the product and want the product. If you are creating things that are needed and wanted in the marketplace, then you can create success in your business. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

I've always nurtured the mindset where the competition doesn't exist. You are unique and there is no one else like you. But that isn't entirely true because we all have competition. In order to be unique in your industry, it's important that you have a strategic standpoint and to stand out from the competition. The best way to deal with competition is to get ahead of them so they never know your next move, and that will be your superpower. What You Will Learn in This Episode: - Understanding your competition from every angle - How SWOT analysis can help you to position yourself - How to focus on your uniqueness in order to stand out from competition - Why self-awareness is important in business and marketing - Investing in your brand is one of the best things that you can do for your business Remember, there is only one of you. Never lose who you are as you're building your business and your brand. Maybe you're not too good not to have competition, but don't be frustrated with it or with people copying you. Instead, find a way to stand out and be different. Resources:  - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

It's easy for us to think that entrepreneurship is a glamorous lifestyle and sometimes it really is. But we need to keep it real and to make sure we're talking about the whole ugly truth when it comes to entrepreneurship, building a business and managing our expectations. In this episode, I'm going to share with you what I've learned and experienced in my seven years as an entrepreneur. Wherever you are on your journey, hopefully it will make you feel like you're not alone. What You Will Learn in This Episode: - Entrepreneurship isn't a quick fix and it takes a lot of patience - You're an entrepreneur 24/7 and that means it can be very hard for you to switch off - Why you have to invest money and time in order to get it back - Understanding that as long as you're doing your best, that's good enough - Why you need to have people around you for help and support - Accepting that there is always something that you might need to learn - Sometimes you will fail, but failure is a part of success and part of the process If you're on this journey right now, it's not all glitz and glam, and it can be difficult but it is worth it. Personally, I wouldn't have it any other way. I love being an entrepreneur and I hope you will too. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

As entrepreneurs, we are always looking at other ways to make money before we look at what we have already in place. We assume that there isn't more to be done with what we have and we jump on to the next venture.  In this episode, we're going to talk about how to find the hidden money in your business. I'm going to share with you some things that you can do with what you've already created to make the most out of the money that's already in your business.  What You Will Learn in This Episode: - How you can optimise your marketing and sales activities for what the offers that you've currently got in your business - How to set up recurring revenue and subscriptions - Why it's crucial to stay on the pulse of what consumers want and do consistent market research - Stepping up and raising your prices so you don't undercharge and undersell yourself You can find that money that is hiding in your business, don't leave it on the table. There are ways to make more money without working harder. You don't have to launch a new product. Look at what you've already got, pour into it and you will be rewarded. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

If you made $1,000 every week for a whole year, that is $52,000 on top of what you already make, and that amount of money will make a great difference to your life and business. That's why I've created a free seven day email challenge, which breaks down how to make $1,000 in seven days. In this episode we will go into more details of how you can do it. What You Will Learn in This Episode: - The importance of being clear on what you will do with the extra $1,000 this week - How to decide what you will sell that will make you $1,000 every week - How market research helps you focus on creating and selling something that your ideal client wants and desires - Planning out content for the next seven days and choosing a platform in which your ideal client hangs out - How other forms of marketing like email marketing will help you get your offer in front of as many of your ideal clients as possible In this challenge, I will support you with building and selling a relationship. There is a sales script that you can utilise and which can help you with getting clients to part with their money and invest in you. I will support you with following up which is where the fortune lies. So take this challenge, embrace it, implement it and I guarantee you'll see the results.  Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

Making decisions in business can be difficult when you know that your decisions can impact money, revenue or even people's livelihoods. Decision making for people who are naturally indecisive can be even harder. In this episode, we will go over some practical things that you can use for making decisions and putting yourself in a more empowered position. What You Will Learn in This Episode: - How to gather the facts you need in order to make a decision - How to do a SWOT analysis and look at the strengths, weaknesses, opportunities and threats of a decision - How to make a sound decision as quickly as possible because time is money - Getting clarity on what you want and what you need to do to make it happen - Why consulting someone who will be able to support you in decision making is a good idea - How to make a contingency plan and have other options and backup plans The reason why we get stuck on making decisions is because we're afraid that we might fail or that we will make a wrong decision. Whether it's fear of failure or that people will think we aren't competent, we must overcome that fear, and learn to make decisions every day in order to move forward in our business.  Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

One of the biggest frustrations I see with entrepreneurs is that they have no idea how to price their product or service. It's time to price with confidence. In today's episode, we're going to go through some great questions and prompts that you can turn to every time you have a pricing dilemma in your business. What is Covered: - Things to think about when pricing - the result you want to create, the actual value of the offer, what client wants - Considering your current and your desired position in terms of income, credibility and audience size - How to do your research - How to decide which clients or customers you want to sell to - The best way to think about the return on investment - How to stop charging for your time Although it's difficult sometimes, it's all about getting an offer together, putting it out there, testing it and seeing what happens. Don't be afraid to start a little bit lower than what you feel or you know. Then you can increase the price as the confidence and the business grow together.  Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

If you've been in business for a little while, you've probably experienced how easy it can be to get off the track and lose momentum. Many things can impact this, such as life happening, a mindset block, overthinking, losing your confidence - sometimes we don't even know what it is! However, we must know how to get our businesses back on the track after losing that momentum. What You Will Learn in This Episode: - How to reconnect with your goal - Getting yourself back into a creative flow - Applying the 80/20 rule where 80% you're creating and 20% you're consuming - How to reset your schedule - How to create an effective action plan - Bringing a mentor and other people in to support you This is your reminder that if business has gone off the track you can bring that momentum back. Draw a line in the sand, remember it doesn't mean you have to start another business, and get back to work because you deserve success. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

In this episode, we will talk about the customer journey and why it's important for your business success. As soon as a potential client comes across you, the customer journey begins. We will go over some great ways to make sure that you have a great customer journey and that you're not leaving any money on the table. What You'll Learn in This Episode: - How to get into the mind of your customers and understand what is going on for them right now - How to have clear ‘I help' statements so your potential clients know what you do, who you help and how you do it - Understanding different touch points where a customer forms an opinion on your business - How to take your prospects away from social media and into the space where you directly communicate with your audience - Why you need solid nurture sequences - How to optimise your sales page and make it easy to work with you When you are in business, it's not just about throwing up a piece of content on your social media and hoping for the best. There are people out there who intend to work with you, and you don't even know it. So make sure that you think about the whole customer journey, that you don't lose any leads, any sales or any money, and your business will consistently grow. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

Many entrepreneurs have a goal to hit six figures in their business as their first milestone. In this episode I'm going to take you through a typical six-figure workday that has supported me for the last five years in maintaining my six-figure business. I will share with you how I structure my days, what is in my calendar, how I diarise things and keep myself on a schedule to make things happen. What is covered: - Starting your day with an intention - Checking in with your team - Checking in with your clients or customers - Making time to focus on marketing your business - Making time to focus on selling - Ending your working day with admin stuff - How to make time to prioritise personal development and make sure you're learning something new every single day - How to practice self-care in order to grow and bring your best, calm, centered and aligned self If you are looking to make six figures or grow a successful business, make sure that you're showing up for your business every single day. Your business will thank you for it and you will reach your goal and that next level. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

Scaling means that your business revenue increases without a substantial increase in resources or effort. It's essential to be able to leverage your time, but a lot of businesses try to do this too soon. If your business has been established to your care and your ideal client, if you know what your brand vision and offer is and you've built your audience, if you're making sales and making consistent monthly revenue, then this episode is for you. You're ready to scale. What You Will Learn In This Episode: - How to make sure you have a product or service that is unique and valuable - The importance of focusing on having a repeatable product or service - How a marketing strategy set up for growth looks like - Making sure that your business has tight back end systems and processes - Why you need to have a teachable process These are five ways to scale. Think about how you can implement some of them and make some shifts in your business. If you scale, don't do it before you make sure you have the growth and you've built your audience. When you feel like that you've reached that moment, then start thinking about how you can streamline everything and scale your business. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

These eight trends will get you thinking and support you in doing something different for your business. Look into them and see how you can implement them into your business and do something in 2022 that is not being done by the majority. It's that time of the year again when we are setting goals for the upcoming 12 months. We have all been in a situation to set goals that have never come to fruition. The reason is that we haven't got the clarity on the goal and the actions that we need to take. In this episode, I will share with you some exercises to help you get clear on your goals and how you can make them a reality. What We Cover: - How to get clear on your main goal that will have the biggest positive impact on your life - Getting clear on your process, performance goals and impact goals - How to review your goals as often as you can in order to create maximum results Success happens when you make plans, when you're intentional, when you have the accountability and clarity, and when you have that jump-out-of-bed goal that you go after no matter what. So use this process to set your goals for the next year, break them down, set your deadlines and take actions to achieve those goals. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

The best way to create your future is to create certainty. Over the last two years, certainty has been taken away from us and we have been surviving in uncertainty. When it comes to business, not being able to predict the future and create certainty can be very difficult. We need to look at future trends and future markets in order to make the right moves and the right decisions. In this episode we will look ahead and come up with some consumer trends for 2022. 
 What Is Covered: 
 - How to create digital first interactions with your customers through apps and digital-only products - Focusing on personalisation and micro-moments so people can feel special and brands can respond to individual needs - How to create immersive experiences and prioritise experiences over goods and service - How to be more purpose driven in your business - Why most services are subscription based - How to keep up with the acceleration of crypto  - Customer-to-customer vs. business-to-customer focus - Focusing on conscious consumption and environmental awareness 
 These eight trends will get you thinking and support you in doing something different for your business. Look into them and see how you can implement them into your business and do something in 2022 that is not being done by the majority. Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

Welcome back to The Simple Way Podcast! During the pandemic a lot of things have changed, which have taken our focus. I took a step back from my business and built it back up from scratch. In this episode, I will share with you some updates about my life and business, so you can see where I'm at now and how I can support you in 2022. What Is Covered: - Why it's important to use your time for reflection and refocusing so you can move forward as a leader - How to become more aware of how different people are impacted by the pandemic and educate yourself on the inequalities in the world - How to create your own lane and say no to more things - The importance of getting your own platform instead of building audience mainly on social media platforms - How to increase confidence in your expertise and be ready and excited about the opportunities This pandemic has been difficult for everyone. If you are going through a personal loss, or you are struggling with mental health or grief, don't be afraid to put some things down and take your time. If you lose any clients, any relationships, or if you lose money within reason, you can always go and get it again. If it's in your heart and if it exists elsewhere, you haven't lost anything and you can still build it back. 
 Resources: - $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423 - Follow my website https://jojograham.com/ - The Simple Business Growth Incubator https://jojograham.com/work-with-me/ - Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ - Find me on Instagram  https://www.instagram.com/iamjojograham/

Today we are talking about finding inspiration for content. With the current circumstances it can be difficult to be in that creative and inspired space. That is why I've recently launched the Simple Content Card Deck, and now I'm giving you some practical ways that you can find ideas for what to post on daily, weekly and monthly basis. Where to Find Ideas for Content: Look at the books in your industry Go through frequently asked questions Search for common themes in viral threads in your niche Re-purpose old content Document your day to day insights and lessons However, the easiest way to do this is by using the Simple Content Card Deck, which gives you guidance and helps you plan out your content for the day, week or month. Resources: Buy The Simple Content Card Deck: https://www.simplecontentcards.com/content-card-deck

On today's episode, we are going to talk about storytelling marketing, following the mini-course I've created and the physical product I'm about to launch. I'm going to take you through The Four P's that you need to incorporate in any storytelling piece of content. Four P's Of Storytelling Marketing: Picture - paint a detailed picture for your reader to create intrigue and desire Promise - describe how your product or service will create the result Proof - back up the promise with facts, stats, testimonials and case studies Push - have a clear cal to action to guide your audience to what you want them to do I hope this is helpful for you in creating an impactful storytelling content that's is going to create better results for you and your business. Resources: Storytelling For Success Mini-Course, https://courses.jojograham.com/p/storytelling-for-success?fbclid=IwAR3ycaJ7KsdkgNUE6oS4oCk73idLTBmta-fMquH7YgDw9DqfNC5WmjfgeoM  Simple Business Mentor on IG: @thesimplebusinessmentor

Today I'm going to take you through seven practical tips for a positive mindset. This is needed now more than ever because of what we are currently experiencing, and unless we have our mental health in check, it can really be detrimental. But luckily there are simple ways to build a positive mindset that I've been using myself for years and that I now want to teach you. What You Will Learn In This Episode: Set the intention every evening and morning to have a good day Practice being grateful daily for what you have at this very moment Reframe all the bad situations Focus on the lessons learned from each situation Watch your language internally and what words you use in your thoughts Gravitate towards uplifting people in your life Self-coach through journaling So these seven practical tips are what I practice on a daily basis to make sure that I am in a positive space, so I can fill my cup and I can overflow it onto everybody else. Resources: http://www.jojograham.com

In today's episode I want to give you permission to be visible and to grow your business, regardless of what's happening in the world, because I believe that you should be marketing now just as much as your were marketing six weeks ago, six months ago, or even last year. And here is how. How To Create Content During Weird and Unfortunate Times: Don't be afraid to post content, but also be sensitive to the current situation Be honest and transparent in order to build trust with your audience React to the climate, because your content should be problem solving Give more value than ever Show up as a leader Tap into where your audience is at right now Exercise 1: Write down 10 of your ideal client's biggest problems Next to them write out 10 solutions to those problems Write 10 of your past experiences related to these problems and solutions Now you have ideas for 10 pieces of content Exercise 2: Pick 5 of your client's biggest problems Write down 5 of their biggest pain points Write down 5 of their limiting beliefs Write down 5 of their biggest fears Write down 5 of their biggest desires Now you have ideas for 25 pieces of content Don't worry about that 8% who think that you shouldn't be selling. Think about the 92% of people who are okay with you selling and marketing right now, and wanting you to grow your business. Resources: #strongertogehter Summit Replay: https://www.shaa.com/strongertogether www.jojograham.com

This episode is for any business worried about what the future holds during this crazy time, for those who have actually lost everything overnight, any businesses who are looking to go from offline to online, anyone else who is looking to start a business for the very first time, and also anyone who currently has a business, but need a reminder the simple things that they need to do every single day to grow and to maintain the cash-flow. What I Would Do If I Lost Everything In My Business Overnight: Get super clear on the numbers and the money that you want to create Decide who is the ideal client that you're going to be selling your offer to Work out your base offer based on the problem that they have Create a kick-ass free lead magnet and start creating a mailing list Refine your messaging and share it every single day with your audience Create an email sequence for your leads that will lead them to your offer Show up daily on your social media platforms giving value and creating great content This all sounds so simple, but when you are committed to achieving your money goal and building a successful business, you just need to follow the simple steps and you will make it happen, even if you lost everything overnight and need to start from scratch. Resources: 002 Six Things You Need To Understand About Your Ideal Client - https://podcasts.apple.com/si/podcast/the-simple-way-podcast/id1500496110?i=1000467023531

With everything that's going on in the world, businesses are having to change dramatically to fit the current climate. Customer retention might just save your business, so I want to share the key ways to keep clients or maintain loyalty for maximum retention, so you can thrive in the economic downturn. The Key Ways To Keep Your Clients: Communicate regularly - listen and encourage dialogue Give more value than ever to inspire reciprocity React to your client's needs and forget about perfection Show appreciation with thank you cards, gifts, discounts or loyalty programs Be flexible with your customer's time and payment schedules Give the service that you would expect to have from other businesses Now is the time for you to really nurture your existing clients. Make sure that they stay with you through the journey, and they'll be lifelong customers. What you do now will be remembered 6 months, 12 months, even 5 years from now, because people will have had your support and you will have had their back during such a crazy and uncertain time. Connect with JoJo Graham: https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ https://www.linkedin.com/in/jojo-graham/  Instagram: @jojo_graham

  Today's episode is about how to turn isolation and uncertainty into expansion on opportunity. We are all going through a lot right now, and the isolation and lockdown are not a joke. It's a journey that we're all going through by ourselves, and I want to support you to come out of this as a better person. What You Will Learn In This Episode: How journaling can help you to become more self-aware Isolation as an opportunity to question your behaviours and patterns Many ways in which you can simplify your life How to finding that one Domino and disrupt your industry The importance of thinking long-term and considering your legacy Adopting a Day 1 mentality The opportunity is out there if you choose to see it. It's a decision that we can make on a daily basis to become a better person and get out of this with a solid business and a more expanded vision of ourselves. Resources: https://jojograham.com/  

I'm talking today about how to make money online when global adversity hits. Although it's wise to take the coronavirus and economic crisis seriously, now more than ever, it is important to build an online business and a way to make money regardless of what the world throws at you. The ways to thrive when global adversity hits: Set the intention decide that you are powerful Realise and double down on your expertise Research the market and find the problems you can solve Create a solution and an asset for your business Constantly look for opportunities Upskill and become a leader Be proactive and remember the bigger picture Take good care of yourself Practice deep gratitude In the midst of adversity, there is always opportunity. Even in the eye of a storm, you can remain in control. So give more, do more, be more. Remember that this too shall pass and put your best foot forward. Resources: https://jojograham.com/

I'm coming to you today with an episode of support. The world is feeling heavy right now. So much is happening that is creating a state of fear and panic. So in today's episode, I want to help you conquer fear and reduce anxiety so you can continue to thrive even in uncertain times. What you can do to conquer fear and anxiety: Discover and understand your fear Re-frame the feeling and ask yourself how you use the fear for the good Take a step back and evaluate the situation Discover if the the fear is true or made up in your head Will it matter five years from now? Will you live and will you essentially be OK? Educate yourself from trusted sources Prepare for potentially difficult circumstances Seek out the level headed people in your life Focus on what important and go into gratitude mode I hope this makes you feel supported because it is so human to feel fearful and anxious right now. So if this has been helpful, I would love to hear from you, you can find me on social media on the links below. Connect with JoJo Graham: https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ https://www.linkedin.com/in/jojo-graham/  Instagram: @jojo_graham

Entrepreneurship isn't what you do, it is who you are. That is why self-awareness is crucial for growing your business. What You Will Learn In This Episode: The importance of getting to know yourself and how you impact others The benefits of self-awareness for your communication skills How to create the basis for making better and quicker decisions How failing can help you become more self-aware Why you need to discover what motivates you as a person How mastering the inner world of your emotions can help your business Why you need to keep an open mind as an entrepreneur How self-awareness will help you become more resilient To increase your self-awareness, ask yourself these five questions: What do I want to be known for? What am I currently doing that is or isn't supporting my growth? What is triggering me? How do the people closest to me perceive me? Is what I am thinking or feeling true? Self-awareness is your superpower, so ask yourself those five questions, and start on the journey of becoming more self-aware as an entrepreneur, and watch how your business will change. Resources: The Four Agreements: A Practical Guide To Personal Freedom, a book by Don Miguel Ruiz, https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319 Follow me on social media: https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/ https://www.instagram.com/jojo_graham/ 

This episode is dedicated to March 8th, The International Women's Day, a focal point in the movement for women's rights. So I'm going to give you five things to consider when you are going after the woman that you know you are capable of being. What You'll Learn In This Episode: Give yourself the permission to decide what you want and deserve in life Audit your life and start making changes to align yourself with your goals Get your head down and relentlessly pursue what you are going after Ask for support because you don't have to do everything by yourself Make sure that everything you do is bringing you joy and happiness As a woman, it is honorable that you show up every single day to do all the things that you do. You wear all of the hats, spin all of the plates, and it isn't easy. But if you've got your heart and your purpose, then you will go far. So Happy International Women's Day, and let's be powerful, amazing, incredible women who are changing the world together. Links and Resources: The 5 AM Club: Own Your Morning. Elevate Your Life, by Robin Sharma, https://www.amazon.com/AM-Club-Morning-Elevate-Life/dp/1443456624  https://jojograham.com/ 

Today we are talking about starting and growing an online audience and an online community. So why would you want to do that in the first place, and where do you start with growing an online community? What You Will Learn In This Episode: Finding on which platform your ideal clients hang out and doubling down on it How to master your messaging How to choose your five core personal values Nurturing your community and creating leaders within Prioritise quality over quantity in what you offer How to grow your community by leveraging other people's communities Consistency as the key to growing your online audience So if you are looking to grow your business in 2020 and beyond, start building your online community with these tips in mind, and check out my free Audience Growth Guide in the links section below. Links and Resources: 5 Ways To Grow Your Online Audience, https://go.jojograham.com/5-ways-to-grow-your-audience Core Values Cards, https://www.amazon.co.uk/Values-HypnoTC-Hypnotherapy-Training-Company/dp/B07B2XGCRY/ https://jojograham.com/

Today we are going over the six things that you must understand about your ideal client, if you're looking to grow your business in 2020. Understanding your ideal client will help you create your offer, market it in the right way, and build your entire business. 6 Things You Need to Understand About Your Ideal Client: What are your client's big problems? What are your client's pain points and how are they different from problems? What are your client's biggest fears? What are their limiting beliefs? What are their desires? What are the results they want to create? Now in order to understand these six things, you will need to do some market research first, you'll need to find and talk to your ideal client in order to get that information. Only then will you be able to market to them in a way where they will actually pay attention and come to you for the solution to their problem. Resources: https://jojograham.com/

Today we are talking about how to keep business and life simple. There are so many complicated systems of doing things, that it can get overwhelming and make you stop and procrastinate. In this episode, I want to share with you 10 things that if you were to follow and implement, you will be able to live a life of simplicity, and grow a business through simple strategies. Top Ten Strategies To Keep Your Life And Business Simple: Always do your best and know that's enough Listen to your intuition and your own needs Stay focused on that one Domino Always give value and become irreplaceable in your niche Take action every day to move the needle forward Ask good questions and get support on daily basis Treat people like people, especially in the age of social media Be a sponge for knowledge Break your goals into small chunks and create your daily KPI's When in doubt, gratitude it out Bonus - Be kind. I believe that you can create incredible success if you just keep things simple. So take and implement these 11 strategies on a day to day basis and set yourself up for success in business and life. Resources: https://jojograham.com/ 

Welcome to the first episode of The Simple Way Podcast! I am your host, JoJo Graham, and I am a business mentor, speaker, and a marketing expert, whose passions lie in helping people grow their businesses through simple strategies. In this episode I'm sharing my story with you: how I went from working a typical bank job in Wales, through a few life-changing events, to building a thriving six-figure coaching business and being a happy mom to my son Noah. Since 2016, I've helped hundreds of people with social media strategy, marketing and sales. Right now, I run a membership that supports online business owners called The Simple Business Land. I host retreats on the beautiful island of Santorini, and I have a marketing and sales course called Content To Clients. But at the end of the day, it's all about keeping your life and business simple. I've built my business on simple strategies, and I intentionally live my life as simple as possible. This podcast is for people who are looking to grow within themselves and their businesses. Every week, I will bring my simple philosophies and theories to you. So if you want to get some tips and insights, you will want to subscribe and listen in. And as a result of listening, you will make more money, create more freedom and have more happiness in your life. Let's learn The Simple Way together! Connect With Me: https://jojograham.com/  https://www.linkedin.com/in/jojo-graham-082155b7/ https://www.instagram.com/jojo_graham/ Learn About My Programs: https://thesimplebusinesslounge.com/signup/ https://go.jojograham.com/c2c-online https://go.jojograham.com/santorini-may2020 https://www.123formbuilder.com/form-2426856/