Podcast appearances and mentions of cole realty resource

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the underrated art of circle prospecting—a tactic many agents write off as outdated or ineffective. Kyle shares the systems, tools, and scripts his team uses to consistently convert cold calls into conversations and conversations into closings. Whether you're a new agent struggling to find people to call or a seasoned pro looking to increase your ROI, this episode dives into overcoming call reluctance, how to leverage Cole Realty Resource, and why layering touchpoints like door-knocking and follow-up calls makes all the difference. It's a masterclass in taking action and staying consistent.

Today’s episode of The Real Estate Sales Podcast is all about an old-school technique that drastically increases outreach efforts: circle prospecting. This strategy doesn’t follow the ABC method (always be closing), but it does a conversation with your prospect. And, in the modern market, these conversations lead to relationships, which lead to conversion.   What is circle prospecting? Circle prospecting is sharing new information with people who own homes about their neighborhood.  This information should be new data they aren’t aware of. The goal is to offer value to your prospects that they don’t realize they need. When Jimmy first started circle prospecting, he would circle potential houses to contact based on his recent listing or target house. Luckily, there are now tools that make this process more efficient.   How do you get the seller’s information? Check the property appraiser’s website or tax rolls for phone numbers, closing information, and more. There are also platforms like the Forewarn app, Cole Realty Resource, and Truthfinder to find the contact information you need. The takeaway? It’s a lot easier to get phone numbers than you might think.   Before you make the first call: Know the history of the neighborhood and the house you base you’re targeting around. Be aware of sold comparables, addresses, the price/square foot, and CDOM. Also be familiar with the neighborhood, like any houses available, market comparison, and the average price/ square foot.    Jimmy’s first-call script tips: Focus on building conversations and providing value for people down the line Let people in the neighborhood know when there’s a listing near them, and ask if they know anyone looking to buy a home. This helps you identify anyone looking to buy a house and plants a seed to contact you if they are looking to sell their own home. Ask the neighbors if their neighbors are interested in selling, but don’t ask about their own home. They’ll mention if they want to sell. Offer to give them information about their neighborhood and provide value to them.   After the call: develop your email list: The main point (besides relationship building) of these calls is to walk away with a list of email addresses for these people. Send emails to your list at least once a month. In these, provide relevant neighborhood information like when a house is bought or sold. Make sure you have a system set up to let them know the activity in their neighborhood. Give them an unsolicited video CMA every six months. If you want to know how to send the perfect unsolicited video, check out our previous episode.    Connect with Jimmy Burgess on LinkedIn and Facebook, as well as his YouTube channel.   If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it as well. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, and Audible, and our website, The Real Estate Sales Podcast.

Look, I get it … talking about data isn't all that sexy. (Unless of course, you're a data junkie).In software though we talk about the importance of product/market fit. Product/market fit means being in a good market with a product that can satisfy that market.When you take the time to really understand your ideal customer profile and collect the right data, you're then able to craft a compelling message to reach that ideal customer.So say, for example you want to reach/target down-sizers because you love helping homeowners right-size their home and you make the process effortless. You might look up the following homeowner data: 2-story (owner occupied) homes in a geographic farm Have lived there for 20+ years Have over 80% equity in their home Now you can craft a compelling value proposition that's better than “the market is

Tyler Steenken of Cole Realty Resource joined me recently for our latest episode of “Real Estate Raw.” I interact with real estate professionals from all around the country, and one of the most common problems that they have is finding the right leads and trying to figure out who to reach out to. That's where Cole Realty Resource comes in. Their system has been used by many, including myself, to increase contacts, leads, and overall business. To learn more, watch this short video. About Joe: Mr. Mendoza has a long track record of success. 100's of millions of dollars of real estate transactions. Hundreds of people mentored, coached, and trained. He's been on television, radio, and multiple publications. Are you looking for a trusted advisor in real estate? Perhaps help to get to the next level in business or life? Joe is the MAN! Looking for a new broker, real estate company, brokerage? Join me and EXP Realty now! We are in ALL 50 states, Canada, Australia, and United Kingdom (UK) http://becomearepro.com/ Add "Joe Mendoza" is my sponsor. Buying, selling, or investing? https://www.homesnap.com/joe-mendoza Find Deals! http://findhiddendeals.com/ Connect with Joe: http://joemendoza.com/ Follow Joe on Instagram: https://www.instagram.com/coachjoemendoza Keep watching, subscribe, or reach out to Mr. Mendoza today for a private consultation, training, or speaking engagements. Joe Mendoza - California DRE #01234540 Top Real Estate Pro, Coach, Investor, and Speaker 100 E. San Marcos Boulevard, Suite 400 San Marcos, CA 92069 Office (877) 794-5227 --- Support this podcast: https://anchor.fm/therealestaterawshow/support

Episode 60 - The lesson's we learned about Building a Team In any industry! 1. To build a team you first have to play the GAME! Play it, Love it and respect it! - David Martiroso 2. Under no circumstances hire bad people!!! Only Hire great players! 3. Team Players with good attitude! "The Team with the Best Players Wins" - Jack Welch 4. Team Chemistry and Culture! 5. MINDSET is Everything! “Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if you don't have the first, the other two will kill you. You think about it; it's true. Mindet is a personal responsibilty David Martiroso “The greatest gift you can give somebody is your own personal development. I used to say, "If you will take care of me, I will take care of you. "Now I say, I will take care of me for you, if you will take care of you for me.” You ain't saving nobody if you are dead- Arthur Martiroso We are back this week, talking about Freedom, you can watch it here https://www.youtube.com/watch?v=fJm11-ivbNQ 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealtyand watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s 7. https://go.boomtownroi.com/referral Support this podcast: https://anchor.fm/dnarealtygroup/support --- Support this podcast: https://anchor.fm/dnarealtygroup/support

Episode 51 Everything You Need to know to get through the Corona Virus! In this episode David and Arthur discuss strategy to get through Covid-19, Corona Virus we give you tips and tricks to overcome the current market challenges. Watch it on YouTube! https://www.youtube.com/watch?v=qC66_4KgO04 Share this Episode to get a FREE #DNARealtyGroup shirt https://northmenoutfitters.com/collections/dna-realty-merchandise-store/products/russel-athletic-performance-t-shirt Please reach out to us on social media if you would like to Sponsor the podcast! 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealty and watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s 7. https://go.boomtownroi.com/referral --- Support this podcast: https://anchor.fm/dnarealtygroup/support

Episode 50 - Why you should be learning based if you want to grow! You can always watch ahead of time and live here - https://www.youtube.com/watch?v=E8TpQTL0ToU on David's show on youTube Ways to Support DNA Realty Group Enterprises 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealty and watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s 7. https://go.boomtownroi.com/referral --- Support this podcast: https://anchor.fm/dnarealtygroup/support

The top 100 real estate producers know how to leverage data. It's having conversations with people to create relationships, and then nurturing those relationships throughout the cycle, and then it's a numbers game. The more calls you make, the more emails you send, the more conversations you have, the more relationships you build - these things turn into sale conversions. - Tyler Steenken   In this episode, Jason talks with Tyler Steenken, the business development manager of Cole's Realty Resource, and he shares some successful multi-channel approach strategies and proven tactics on how agents can effectively grow their pipeline. Cole Realty Resource offers unlimited access to cell phones, emails, landlines, and other additional household intel, such as purchase date & amount, square footage, length of residence. This real estate resource gives you a shortcut to leverage data into better relationships and more warm leads. Tyler gives three real-world sales strategies used by some of the top 1% of agents in the country and how they use Cole Realty Resource products to reach their incredible numbers. Join us as Tyler lays out the roadmap to get your marketing started and shares a fantastic tool to make 2020 your best sales year ever. Cole Realty Resource EXCLUSIVE IMPACT Agent DealClick here to get your listener only deal! Key Takeaways 1. Developing real relationships is the key to increasing sales and conversions. 2. Find and use marketing and sales tools and products that have a proven high ROI. 3. Develop a multi-channel approach to keep your pipeline full and always work on cultivating warm leads   Quotable and Notable One of the common themes I hear is that the most successful agents, they're focusing having on having more conversations every day about buying and selling real estate. - Tyler Steenken You can have your database, your sphere, but then who's the next person? Who else can you be reaching out to? You can spend thousands of dollars buying Zillow leads, but is there an ROI with that? - Tyler Steenken Cole Realty Resource is super affordable, highly effective, and has a high ROI. - Jason Will 70% of all sellers will only interview one agent to list and sell their home. - Tyler Steenken You'll see success using our Cole's Realty Resources system. I know that. But it's putting the effort in rolling up your sleeves, going old school, and making it happen. Tyler Steenken An agent needs a few sales and marketing products that produce big-time results. And Cole's is always going to be one of those go-to products. - Jason Will I bet if you looked at like the top hundred producers in the country, a good majority of them have been using Cole Realty Resource for years. Tyler Steenken Some team leader doesn't want to be the one that rolls up the sleeves and does the dirty work. So you just hired people to do it for them. For whatever reason, teams are not profitable most of the time because they're spending money on too many shiny objects marketing tools that don't deliver the ROI like Cole's can. - Jason Will

Episode 46-Part 2 - How to Invest in Real Estate with DNA Realty Group and Izzy. In this episode we talk about how to Invest in Real Estate weather you have nothing or you are an experienced Investor. Watch it here - https://www.youtube.com/watch?v=j5dmeRLnuHU Izzy and his wife Patricia own 30 units and have managed over 450 units at one time. We talk about everything, starting from humble beginnings to being unstuck. To a super deep conversation about Real Estate investing and finance. If you enjoyed this episode please give us a like and leave us a review. Thanks for listening! To get more information about Izzy connect with him on his website or his youtube channel www.hancockrealtygroup.com https://www.youtube.com/channel/UCjpK6BVP3AG6503LSe0JaYQ/featured 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealtyand watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s 7. https://go.boomtownroi.com/referral --- Support this podcast: https://anchor.fm/dnarealtygroup/support

Episode 46 - How to Invest in Real Estate with DNA Realty Group and Izzy. In this episode we talk about how to Invest in Real Estate weather you have nothing or you are an experienced Investor. Watch it here - https://www.youtube.com/watch?v=j5dmeRLnuHU Izzy and his wife Patricia own 30 units and have managed over 450 units at one time. We talk about everything, starting from humble beginnings to being unstuck. To a super deep conversation about Real Estate investing and finance. If you enjoyed this episode please give us a like and leave us a review. Thanks for listening! To get more information about Izzy connect with him on his website or his youtube channel www.hancockrealtygroup.com https://www.youtube.com/channel/UCjpK6BVP3AG6503LSe0JaYQ/featured 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealtyand watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s 7. https://go.boomtownroi.com/referral --- Support this podcast: https://anchor.fm/dnarealtygroup/support

We are back this week, talking about Freedom, you can watch it here https://www.youtube.com/watch?v=fJm11-ivbNQ 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealtyand watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s 7. https://go.boomtownroi.com/referral --- Support this podcast: https://anchor.fm/dnarealtygroup/support

How’s that sales pipeline looking? If you are falling behind, or just want to increase more conversions next year then join us as Cole Realty Resource‘s Tyler Steenken walks you through how their data and proven strategies get you more conversions. They will showcase agents just like you and how they got to be on top of their game. Take Advantage Of Cole Realty Resource’s SPECIAL OFFER! Get 6 Months For Just $95/Month For UNLIMITED Neighborhood Cell Phones And Emails! Just Call COLE REALTY RESOURCE Today And Mention “MyOutDesk Webinar”.

How does an aggressively-minded property management company grow quickly? Leads. But it’s impossible for property managers to pursue the blue ocean of 70% self-managed landlords. There's no way to contact them. Until now.  Today, I am talking to Ben Atkin of DoorsUp, a lead generation service for property management entrepreneurs. You’ll Learn... [02:30] Ben’s Background: Grew up surrounded by real estate, property management, and software.  [03:09] 50-unit Student Housing Apartment Complex: Managing students is difficult; Ben moved on to something less stressful and more lucrative.  [03:40] Bootstrap to the Core: Partnered with Coldwell Banker Premier and started property management company from scratch. [04:10] Daily Pre-occupation: How do you grow doors? How do you increase the number of units under management?  [04:41] Database: How do you identify people who own rental property? Where do they hangout? How do you contact them?  [05:03] DoorsUp Prototype: Every person in market who owns rental properties and their contact information to track interactions and engagement. [06:20] Secret Sauce: DoorsUp gets information and people ready to sign-up.  [07:37] Grow Doors: Use DoorsUp to pick an area to pursue to contact owners and acquire more properties to manage. [14:20] Future for DoorsUp: Going to NARPM to add service areas.  [16:27] FAQ: Does this have all the data that I can find myself? Data is concise, filtered, and updated regularly to make your marketing more efficient and cost-effective.  [21:14] Bogged Down and Overwhelmed: Grew too fast and doesn’t want to be a property manager!  [22:15] My Thesis: Property management has a serious marketing problem. People cannot find a sustainable way to grow doors.  Tweetables Bootstrap to the Core: Zero clients, zero connections, zero revenue, and zero Website.  We have a lot of data. Mining and handling data is our expertise. We’re marketing strategy agnostic. Property management has a serious marketing problem. Resources Ben Atkin's Personal Email DoorsUp Ben Atkin on LinkedIn Google Street View Grant Cardone National Association of Residential Property Managers (NARPM) Business Network International (BNI) Cole Realty Resource SmartZip  REDX  DoorGrowClub Facebook Group DoorGrowLive DoorGrow on YouTube DoorGrow Website Score Quiz Transcript Jason: Welcome, DoorGrow hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker. DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you’re crazy for doing it, you think they’re crazy for not, because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I’m your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let’s get into the show. Today, I'm hanging out with Ben Atkin from a new startup, it sounds like, called DoorsUp. Ben, welcome. Ben: Thanks, Jason. It's a pleasure to be on the show. I'm just going to go ahead and say this and geek out out of the way. I've watched literally every single one of your podcast and I can jive so much with that intro. It seems like it's changed a little bit in the last. Did I notice that? You changed that intro to include a couple more things recently? Jason: I have made some subtle changes, yes. Ben: Subtle changes, okay. I love that. I'm really excited to be on this show. I'm just stoked to be here. Jason: Let's get into your background. You've got this startup called DoorsUp, which in my understanding is a lead gen service for property management entrepreneurs, so they can get more owners which sounds very in alignment with what we do to optimize companies so they can handle those leads, so they can effectively, organically, create that business. Tell us how did you get into this space? Give us some background on Ben. Who the heck are you? Ben: Yeah. It's a long long road. I'm a second generation real estate person as well as second generation software developer and software person. My dad has a real estate company, was a real estate developer. The most inopportune time to be a real estate developer in 2006-2007. I grew up surrounded by real estates, surrounded by property management, and also surrounded by software. Anyway, I got my start in actually having experiences in property management in college. I was managing a 50-unit student housing apartment complex. If anybody is familiar with student housing, they know that that is just a difficult job to manage students. 50 units is about 250 leases in student housing. I was looking for something a little bit more lucrative and a little less stressful. I found an opportunity in my local market with a Coldwell Banker property management franchise or Coldwell Banker Premier, partnered with that franchise, and started with a property management company from scratch. Zero clients, zero connections, zero revenue, and zero website—nothing; we just started from the ground. Jason: Bootstrap. Ben: Bootstrap. Yeah, absolute to the core. I have very little experience in property management at that time even though I did my best at pretending that I did. That was our major problem was how do you grow doors? How do you increase the number of units under management? That was my preoccupation daily because I wasn't being paid. You talk about bootstrap, I was living on savings trying to grow a property management company. That was my challenge. That was my problem. I remember speaking to my broker at this franchise. I waited at his office for about an hour. I was brainstorming with him. I said, "How do you identify people who own rental property? Where do they hangout?" It's not like there's this big database of everybody who owns rental property and a way to contact them. That's really was the impetus for what we developed and what we started to pursue. I leveraged a little bit of my connection with my dad and my brothers who were software engineers, I have a software engineering background a little bit, and we built the prototype of DoorsUp, which is exactly that. It's a database of every person in your market virtually who owns rental properties. A way to get their phone number, mailing address, and a way to track their interactions with them as you pursue them to engage with the property management services. Jason: I love it. It sounds like this is almost the equivalent of somebody doing all the manual work to go and find an owner occupied list, then start trying to direct mail to them, and doing all this so manually which works, which can work great to help them grow their business. But it’s a long game. People will try it once and feel like, "I did a mailer, I didn't get anything." But then I hear people that have played this game and they’ll say, "I have clients walk in all the time." They're holding a postcard they did 10 years ago and saying, "Hey, I'm ready, so sign up." Explain how this works. Where are you getting the information? Let's start there. Ben: Sure. I'm going to mention that it's a little bit part of our secret sauce. I don't know if I consider ourselves a big data company. That's kind of a word that people on software throw around to make themselves sound cool, in my opinion. But we have a lot of data. Hundreds of sources, public sources, that's really our expertise is in managing and handling data to be able to target these types of people. Like what you mentioned, let me just make this quick point, mailing to absentee owners is, in some ways, inefficient. How many second home owners who aren't interested in property management are you mailing to? In a market like mine where it's a lot of retirees and it's almost a vacation area, that would be completely ineffective because you'd sent out a thousand mailers and 700 of those would go to people who really have no interest or their daughters' living in that home or whatever. I'm just going to make that point that what we're doing is quite a bit more targeted, and hopefully, should save on expenses, marketing wise and other things. Jason: Explain how somebody could utilize the system growth in their business. Ben: It's a web based application. The first thing that a user would see as they login is they would see a map and filters on the side. They can pick an area that they like to pursue in trying to acquire more properties to manage. Let's say, they've got a neighborhood that they really love, they draw a box on the map, and then they add a couple more filters. Maybe they want to manage only properties that are the 2000s and newer properties, so they don't have to deal with maintenance issues. They hit filter parcels. They'll just see a whole bunch of pins drop on the map, hundreds of pins of rental properties that are algorithms, are big data approach as identified as rental properties. Not just as absentees parcels, but as rental properties. It's really rigorous in deciding what we display as rentals. That's the first step. They filter, they find the rental properties, they can view the properties from the street with Google Street View through our application. It's very easy to see if the property's run down. They can actually look at it from the satellite imagery. They click on the owners name and they click the lookup button. Our system does a whole bunch of secret sauce magic in the background, gives you a phone number, and the accurate mailing address of the owner. As well as information about if they own other rentals. That type of information that they can then pursue that person and try to engage them into a conversation about their property management services. That's the simplest way to explain it. Jason: They sign up for your service, they markout their geographic area, they get some pintabs, they can street view the property, then your system will crawl the magical interweb, pull in phone numbers, email addresses, or mailing address. Then the next step for them would basically, probably be to do some sort of a direct mail campaign, cold calling. Ben: Yeah. We're agnostic to whatever marketing strategy they want to take. We provide the information, we provide the data. They can be as creative as they need to in order to pursue that market. Call, mail, we don't have email addresses, that would be something that they get them on the phone and ask for an email address. Then start them in their sales funnel. A great way to distribute their content, things that you've helped them create, or others who've helped them create, or even knocking on people's doors. That sounds ridiculous in my mind; it sounds ridiculously inefficient. But if you knew that someone had 10 rental properties and those rentals properties were exactly what you wanted to manage, you can see exactly where the homeowner or where the landlord lives or where the rental owner lives, it might be worth dropping off some fudge at the doorstep of their home. That sounds ridiculous, but that's actually something that one of our [...] has done in the past. It's very differentiating as opposed to just this search engine optimization, pay-per-click strategy. It's a little bit closer to a human connection. Jason: Oh, yeah. Realtors still knock doors. Realtors still do this. Property managers have probably really tried to avoid doing that. I've got a client who's in commercial property management. One of the ways he would get clients is he would go bring a candle to their place. "I'm old fashioned here, so here's this candle." He would give a gift, a little gift. The secret is, he'll buy these at the dollar store. This isn't like an expensive thing. But some people are showing up with, I don't know, a bottle of wine or something. It's a dollar of candle and it probably meant something, it felt like something warm to them. I think it's all about connection.  Obviously, if they were really aggressive, they’ve listened to Grant Cardone's 10X, they're like gunho. They wanted to create some business. They just need the opportunities. They go into the system. They may have done a multichannel approach. They're like, "This is my dream list right here. I'm going to call them. I'm going to send them some material. I'm going to nail them on a regular basis. I'm going to go knock on their door." They will get the business. Ben: Here's the thing, like I said, we're marketing strategy agnostic. People are already doing wonderful things to get more doors. They're doing great things. They're setting up landlords seminars, they've got great content, they're trying to push them to these distribution channels, but one of the things that we can provide is a way to reach more and more people. As part of your mailer, send out an invitation to your seminar. It fits really well into the things that people are already doing. If you've got a digital marketing strategy, get somebody on the phone, and say, "We would love to just send you an information in an email about what we do." Just enroll them in an email nurturing campaign that you've already developed, that you've already got going. It seems like organic traffic is a little bit harder to get in our industry for the smaller guys and for some of the companies that are just starting out. They've got to put a little bit of effort into it to start getting those doors, getting the traction that they've got. Jason: Yeah. If we've got roughly 70% that are self-managing in the industry, there's tons of blue ocean. This just helps you to see where the fish are. If you can see them, you can go hunt. It's time. Love the idea. I think this is such a nice match-up between DoorGrow and what you do. I'll be really curious to give feedback to some of our clients on some of the strategies that we teach them if they have these opportunities that they can go after. It's really going to be cool. Ben, what’s sort of the future for DoorsUp? Ben: Yeah, good question. Like you mentioned in the beginning, we're very recently coming out of stealth mode or development mode. We launched just short of a month and a half ago. We’re constrained geographically right now where we can service. Having just barely launched, we are currently servicing customers in Utah and Nevada. I live in Utah, I live right in between Las Vegas and South Lake City, which are two large markets that we wanted to initially, prove the concept of the product and establish a customer base. We are going to be in NARPM, at the NARPM convention conference in October in Arizona. Is that right? It's in Arizona. Jason: Yeah. My assistant schedules it all for me. I just do what she tells me to do. I'll be there. Ben: We'll be there and that's where we hope to add, geographically, another service area. We're going to be growing that way, kind of state by state as we go. That will be determined by the traction we're able to get in different states that we're able to start servicing. If we can grab a couple of customers in one state, that would be enticing enough for us to go through that state and start servicing that area. There's an advantage for our customers right now. They're alone in these sea of data. They're the only people using it. That's a huge competitive advantage right now for the people using it, to be some of the first ones that are using it. As much as we're just coming out of beta and the user interface is not as polished as it should be or could be, but there's a huge advantage for those that are early customers that are starting to use the system and see some results. Jason: What are some of the most common questions that people are asking you about this? I would imagine one question that comes to mind is, "Does this have all the data that I can go find myself?" Or is it missing that? Ben: Right, good question. Essentially, people ask that question. They have a little bit of misunderstanding about what we do. That was an instinct that you had right at the beginning of our conversation is, it's similar to what people are doing which is they're going out sourcing their own data, sending out mail, or sending out stuff like that. That's a very rudimentary version of what we do. The answer to that question is, I guess, the data is so concise, so aggressively filtered, that makes your marketing very efficient, and enables you to do certain things that you never would have time or money to do otherwise. Now, campaign is being an excellent example. The sales cycle for property management is so long. We're not selling toothbrushes. If you ask somebody, "Hey, you want to buy this toothbrush?" They can say, "Yes," and it's done; the sale is done and the service is done. Property management has such a long sales cycle where you get somebody on the phone and you say, "I would love to manage your units." And they say, "Well, it's got a 12-18 month lease on it. I'm not interested unless it's vacant. 12 months from now, call me." I'm being able to keep track on that and being able to keep track of how many times you've mailed to somebody is another really important part of that process. It's integrated into the system right now. People are able to track their leads, they're able to keep track of how many times they've mailed to somebody, keep notes on phone calls that they've had. The other aspect of that is that the data updates. I don't know if you've ever spoken to somebody who has actually tried to implement a long-term mail campaign, but the data, six months out, has changed. People buy properties, they sell property. How do they correlate whether they've mailed to somebody already? Whether they've called somebody already? How do they just track that change over time to be able to spend their time with one person long enough for them to close them given that property management has such a long sales cycle? That's part of the advantage of using a system like ours to do your prospecting and data sourcing. We keep it up to date. The data is updated monthly. The phone numbers, you click the lookup button and it does lookup immediately right then. Very, very fresh data which you're not going to be able to find yourself. Who has time for that anyway? You're going to be managing 200 properties and you're going to be spending time in a big Excel spreadsheet trying to correlate [...]. Absolutely not. I saw as a huge way to be much more effective and to really spend my money where it's going to make the most effect, given that I knew that people have multiple units, and they were units I wanted to manage. I can pursue the market that I want rather than shotgunning a mail campaign or something out in the world and seeing if I got anything I wanted. Jason: Tell us a little bit about some of the early adopters. What sort of experience have they had? Is there a case study or an example you can share with us? Ben: I'll start with myself. I was the first case study. If we go back to that origin story of DoorsUp, I asked my broker, "Where do I find these people?" He said, "I have no idea. No one has any idea." We developed this raw prototype of the system. I got this report. It's so embarrassing to even look at now, it’s this ugly Excel spreadsheet, but it was our prototype. It was the name, phone number, and address of every person in my market who owned rental property. How many rentals they owned, the value of their portfolio, and the addresses of all of their rentals. It was ridiculous to me. To me, it felt like magic. I got straight down and called through that list. After wasting three months getting four or five units, in two months, we were managing about 45 units. I was just bogged down. It was crazy. We grew too fast. I discovered that I didn't want to be a property manager, so I went into software. Jason: Yeah. A lot of people were like, "Why don't you do it, Jason?" I'm like, "Then I can't help everybody else do well." Then, I'll be competing with everybody. I don't think anybody wants that. You're no longer doing that, but you had a really rapid growth initially. I love creating that problem for clients, by the way. I love when they come to me and they're like, "Man, my biggest problem is adding doors and getting doors." Then I say, "Great. Let's get you to problem number two which is how you deal with the growth. Now, you've got doors coming in and you're in pain because you have so much growth." I love creating that problem. Well, anything else they should know about this? If not, how can they get in touch? How can they find out more about DoorsUp? Ben: Yeah. I guess, I'll end with this thought, this is kind of the thesis behind DoorsUp. This is why we got into this space and try to solve this problem. My thesis is, essentially, that property management has a serious marketing problem. I listen to your show a lot and I feel like I didn't steal that idea from you—I sure hope I didn't—but you've taught me a lot about that, but I experienced that myself. People cannot find a sustainable, reliable way, to grow their door count. Profitability aside, that's important. That's very, very important, but top line revenue growth is the thing that we are focusing on helping people to. We don't have, in our industry, any sort of enabling data or service or company like other industries do. For example, if somebody in property management really wanted to spend all day everyday prospecting, if they wanted to do Grant Cardone 10X, they want to not talk to seven new landlords a week, they want to talk to 75 new landlords a week. How would they do that? They would go to Rotary Club and hope that a landlord was there. They would go to BNI, Business Network International, and hope that a landlord is there. Or they'll take a realtor to lunch and pray that he'll give him a referral. How does an aggressively-minded property management company grow quickly? They just need these leads. Whereas in real estate sales, real estate sales and other industries, we've got Cole Realty Resource, we've got SmartZip, we've got the REDX. We've got all these prospecting tools. Property management industry just does not have that, which has made it impossible for property managers to pursue this blue ocean, 70% of self-managed landlords. There's no way for them to contact them. They have no visibility into that market. Just from a very macro perspective, that's what we're trying to provide the industry. To be able to turn the focus from just closing hand razors, people who go on Google and raise their hands and say, "We want your service," to be able to aggressively pursue that market instead of just waiting for leads to come to them. That's what we see. That's my thesis is that there's a problem in property management that they need this data and we can provide it. We're still proving and testing that thesis. But we're very excited to get out there and be able to offer that to people. We've seen some success. If people want to contact me, there are plenty of ways on our website. You can go ahead and email me. My personal email address is ben.r.atkin@gmail.com. That's probably the easiest way to reach out to me personally. Though, I'm also tuned in on the website if you chat with us. It'll be an actual person who answers that. If you're in Utah and Nevada, go online, signup for a free trial. We’d love to have you start using the system. We do a two-week, 30 lead, free trial. Other than that, just reach out to me. I'd love to chat about it, and jive about property management, and see if we can help this industry grow from the 30% penetration to 40% or 50% or 60%. I see there needs to be some sort of change in order to be able to do that. Jason: Cool. Ben, where are you based out of? Ben: I'm in St. George, Utah. Just an hour North of Las Vegas, Nevada. Jason: Got it. I know where it is. I was born in Utah. Alright. We'll connect, I think that I have a lot of clients are at the point where they're ready to be able to leverage their service like this. I think a lot of property managers are not. I think a lot of them really are just not ready to leverage something like this, unfortunately. If that's the case, reach out to DoorGrow. Then they'll see if you're ready. "You're ready. You have the bandwidth to do these kind of things and grow your business. Let's get you connected to DoorsUp." I look forward to watching what you guys do, seeing the progress, and growth of your company. Ben: Thanks, it's a pleasure. Jason: Thanks for coming in this show. Ben: Hopefully, we'll see you at NARPM. Anybody else, hopefully, we'll see in there. Thanks! Jason: Alright. Very cool. If you are a property management entrepreneur, and you are wanting to grow your business, and you want to grow without SEO, without pay-per-click, without content marketing, without social media marketing, without uncomfortable videos, without pay-per-lead services, and they're having phenomenal growth, they're easily adding in a year 100 doors to their business, they're adding $100,000 in revenue to their business annually and you want to do that, maybe you're one of these companies that, right now, is losing more doors than you're getting on right now because it's difficult to try to outpace the market when doors are selling off because the market's good with marketing then reach out to DoorGrow. Let's optimize your business, let's get you ready to use a service like this, and some other strategies, and tactics that we have, that can help you grow your business. Check us out at doorgrow.com. We would love to help you out. We want, like what I say in the intro, we want to impact this industry, and we're excited to find like-minded entrepreneurs like Ben and others that are helping to make this industry great. I think it has massive potential. I believe that property management industry can be as big as the real estate industry; I think it has the potential to really grow here in the US. Let's make that happen, everybody. Make sure, if you're a property management entrepreneur, you join our Facebook group doorgrowclub.com. Get inside the community. Connect with us. This is a group for property management business owners. Get with your tribe. Connect with us, and we'll probably see you in person at some of these NARPM events because I'm hitting as many as I can lately. Hopefully, I'll be connecting with you guys in person and inside the DoorGrow Club. Thanks everybody for tuning in to DoorGrow Show. Until next time, to our mutual growth. Bye, everyone.  

Episode 44 - The Winners Mindset If you enjoyed what you heard please support us, all of our content here is FREE Ways to Support DNA Realty Group Enterprises 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealty and watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s 7. https://go.boomtownroi.com/referral --- Support this podcast: https://anchor.fm/dnarealtygroup/support

Episode 42 - How to Market yourself on Social Media if you are a small business or salesperson. You can always watch ahead of time and live here - https://www.youtube.com/watch?v=E8TpQTL0ToU on David's show on youTube On this episode David and Arthur talk about social media marketing specifically for small business owners and business people. Ways to Support DNA Realty Group Enterprises 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealty and watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s 7. https://go.boomtownroi.com/referral 8. ALL OF OUR SOCIAL MEDIA LINKS BELOW www.dna-realty.com https://www.facebook.com/DNARealtyGroup# https://twitter.com/DNARealtyGroup https://www.linkedin.com/company/dna-realty https://www.youtube.com/c/dnarealtygroup http://blog.dna-realty.com/ https://plus.google.com/+DNARealtyGroup/posts https://www.yelp.com/biz/dna-realty-group-andover https://www.pinterest.com/dnarealtygroup/ https://www.instagram.com/dnarealtygroup/ --- Support this podcast: https://anchor.fm/dnarealtygroup/support

Episode 41 - Featuring Bostons Fro on The Modern American Dream! Find Angel on Facebook - https://www.facebook.com/angel.figueroa.564 Follow Angel on Instagram - https://www.instagram.com/bostonsfro Check out the company he mentioned and works with http://ridethewavemedia.com/ Watch the full video on David's Show - https://www.youtube.com/watch?v=sXGvGBv02QQ In this episode we talk about, life, hustle, success, struggle and everything else! 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealty and watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s --- Support this podcast: https://anchor.fm/dnarealtygroup/support

Episode 40 Life Stuff with Christa Matheson In this episode David and Christa talk about life and business. If you enjoyed what you heard please support us, all of our content here is FREE Ways to Support DNA Realty Group Enterprises 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealty and watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s 7. https://go.boomtownroi.com/referral --- Support this podcast: https://anchor.fm/dnarealtygroup/support

Episode 39 - Expansion with Christa Matheson David and Christa talk about Expansion in Real Estate and Business. If you enjoyed what you heard please support us, all of our content here is FREE Ways to Support DNA Realty Group Enterprises 1. Refer us Real Estate Deals. Anywhere in Mass, we can help you or find you a great agent 2. Join our Facebook Group and our weekly call if you are a Real Estate agent this will absolutely help you grow your business! https://www.facebook.com/groups/226762647808989 3. Name David Martiroso as your sponsor to Keller Williams Realty. (So many agents have been watching our YouTube Video's to help them grow their business & Succeed. If you have decided to join Keller Williams Realty and what we teach for FREE on our YouTube channel has helped you please make sure you name David as your sponsor, Thank you - https://www.youtube.com/watch?v=vL4Znv3HD_I&t=125s 4. Like us, share and subscribe to all of our stuff and leave us a review. Instagram, Facebook (if you do this take a screenshot and email info@DNA-Realty.com and we will send you a FREE DNA Realty Group coffee MUG! 5. Vulcan7 - If you want to grow your business by calling Expired's and FSBO's Click this link for the DNA Real Estate Coaching Special - https://www.vulcan7.com/ArthurMartiroso?fbclid=IwAR3_cHrarVeMVA_av9371NOrSK4X6tIHJEVN3AoEiOU7cE_svmq2pKAddYU and watch our video with the founder Ren Jones https://www.youtube.com/watch?v=TQqQc02z0QI&t=16s 6. To learn how to circle Dial Effectively click this link for the best deals on Cole Realty Resource - https://www.colerealtyresource.com/landing/dnarealty and watch our video on how we use their product. https://www.youtube.com/watch?v=MFRYQot7HbI&t=11s 7. https://go.boomtownroi.com/referral Find us on social media and as always please connect, like, share. AND ENJOY!!! --- Support this podcast: https://anchor.fm/dnarealtygroup/support

In Part 2 of this episode, Jay interviews Tyler Steenken of Cole Realty Resource and discusses how to dominate your farm and take your business to the next level! Links: Jay Berube's  Website: http://www.jayberube.com Jay Berube's Facebook: https://www.facebook.com/JayBerubeRE/ Jay Berube's  Instagram:https://www.instagram.com/jayberube007/ Jay Berube's Youtube:https://www.youtube.com/channel/UCXjLh2As8b4d-ZHQzT65gtg

In Part 1 of this episode, Jay interviews Tyler Steenken of Cole Realty Resource and discusses how to dominate your farm and take your business to the next level!

There are a number of steps involved in building a database, so today I want to cover each of them in depth.Join Our TeamToday, I’d like to tell you about building a database from which you can continuously prospect. This will help you get face-to-face with buyers on a daily basis. When you start building your database, the first place you should draw from is your old buyer and seller leads, as well as your sphere of influence (or SOI). These sources are a given. It’s as simple as making sure you have all of these names, emails, addresses, and phone numbers in one central location. After you have this data, you’ll need to enter it into a really good CRM, or customer relationship management system. The CRM I love for real estate is Follow Up Boss. Follow Up Boss has so many benefits and tools that I don’t have time to cover it today, but I do highly recommend this CRM. After you get your sphere of influence and past leads inserted into your database, define who and what you want to go after. So, if you’re thinking of the kinds of sellers you want to draw, you need to define the kind of properties you want to list. You should consider price point, location, and other key factors. Your business requires a lot of time and energy. So, of course, you want to make sure your time and energy are being well spent. For me, my business is mainly focused on real estate investing. So, it doesn’t make sense for me to build a database of sellers with houses built after the year 2000 since these aren’t the kinds of homes I’m looking to buy as an investor. If you want people to reach out to you, you need to provide them with value and a reason to do so. When you build your database, you have to think about what you want your bread and butter to be. Once you’ve defined that criteria, the next step is to start building up your database. When you do, make sure you’re inserting all the relevant contact information you can find. Along with phone numbers, emails, and addresses, it will also be beneficial for you to include social media accounts, as well. Of course, inputting all of this data takes a lot of time. For this reason, I highly recommend making use of a virtual assistant, since they are very effective at building databases.You can obtain the information you’ll need to build your database by exporting names and addresses from the MLS. From there, your virtual assistant will be able to find and input other contact information. If you have the ability to pay for a program like LexisNexis or Cole Realty Resource, or if you work for Cameron Real Estate Group, you’ll have your database built automatically for you. Once your database is complete, you will market directly to it. My team breaks up our database by city. Then, we send out calls using a three-line dialer. We reach out repetitively and also put out ads on Google and Facebook. But remember, if you want people to reach out to you, you need to provide them with value and a reason to do so. If you want to find out more about the way my team builds our databases, visit www.workingwithinvestors.com. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you.

I want to offer you an opportunity. An opportunity to take your real estate investing business to the next level.My Best TrainingPartner With UsBuild a Team That Brings You DealsVisit Us For a Behind The Scenes MastermindToday I’ve got something that I’m very excited to share with you and any other real estate investor out there. These are the seven tools that I use in my real estate business that I’ve seen great success with over the years:Follow Up BossTwilioMojo DialerInvestor CarrotGoogle SheetsCole Realty ResourceFind Motivated Sellers KnowHere’s a brief description of how I use each tool along with timestamps so you can learn about the tool you’re most interested in first:0:30- What a CRM like Follow Up Boss does for you and your business.1:35- How Twilio helps us track our leads consistently and accurately.2:50- How a three-line dialer like Mojo will help you reach many more leads each day than hand-dialing would and turns old leads into gold.4:30- Why any successful real estate investor should use a website provider like Investor Carrot instead of developing their own site.6:15- Google sheets serves the same purpose as Microsoft Excel, but you can access your files from anywhere for free and easily share them with other people.7:30- Cole Realty Resource can help you find the properties that are most likely to sell to an investor and pull cell phone numbers of those homeowners. Pulling these cell phone numbers will allow you to double your output compared to calling home phones.9:00- An awesome tool like Find Motivated Sellers Now will help you create a dynamic database and filter properties in your target market based on the homeowner's equity, how long they have owned the home, and where the home is. I want to offer you an opportunity. An opportunity to take your real estate investing business to the next level. I’ve used every single one of these tools in my business and I’ve seen great success with them. So much success, in fact, that I’m looking to expand into other markets outside of Boston this year.What I’m offering isn’t a coaching program, it’s an opportunity. I want to help you dominate your local market by joining with me into a true partnership agreement where we only make money if you do. To learn more, head on over to my site, www.realestateinvestingiseasy.com. Once you enter your email address, I’ll immediately send you a video with the exact steps necessary to have success in this partnership and what I’m looking for in a partner. Even if you aren’t interested in partnering with me, entering your email address on my site will give you free, lifetime access to all of my in-person fix and flip training events. You’ll also get free access to my private Facebook group, “Questions for Tom”, where I’ll answer any question you may have within 24 hours.These benefits are only available to you if you take action now. Head on over to www.realestateinvestingiseasy.com and if you have any questions for me in the meantime, don’t hesitate to reach out. I look forward to hearing from you soon.

I see many agents out there who try to do open houses by putting up a few signs, neglect to follow-up on any leads they get, and then claim that open houses don’t work. The reality is, open houses are a great opportunity to attract business from people who are out and about looking for homes. The quality of your open house and the results you get from it are a direct result of what you put into it. Additionally, many people assume open houses are only a good source for buyer business. The truth is that they’re also a great source to attract seller business. If you market that open house, talk to the neighbors, and put out a lot of signs, those same neighbors will think about you when it’s time for them to sell their home. There are four strategies you can use to take your open house to the next level and reap the all the benefits from it. First, use signs, signs, and more signs.Way too often I see agents only putting out only two, three, or four signs. On our team, we encourage our agents to put up anywhere from 25 to 50 signs. Every single time we do an open house, the No. 1 source of all the attendees is our signs. Second, advertise the open house on social media.Social media, particularly Facebook, allows you to target certain audiences so you can take that open house and create an audience within one mile of it for a cheap price. In addition to that, there are some really cool tools like Mojo Dialer and Cole Realty Resource that allow you to pull the phone numbers of all the neighbors in the area. We encourage our agents to create a list of 200 to 300 of the closest neighbors and invite them or leave them a voicemail 24 to 48 hours before the open house. Again, this shows them that you’re willing to put in the time, energy, and focus to market that open house at the highest level. “The quality of your open house and the results you get from it are a direct result of what you put into them.” While people are coming to your open house, make sure you’re offering a tremendous amount of value. One of the things we see the most success from is finding out exactly what the people coming into the house are looking for in a home—the schools, price points, neighborhoods, etc. Offer to set them up on a custom search either on your website, your company’s provided website, or the MLS for the exact types of properties they’re looking for that will update every single day, keep properties in front of them, and keep them engaged. This is a goldmine if you do it correctly because consumers don’t always realize we have the ability to do this. Lastly, make sure you have a follow-up plan in place and start following up with those leads consistently and systematically the Monday after the open house. Keep following up until you know there’s no more opportunity there. Our team has a 21-day follow-up process we use with every open house lead that starts the Monday after with texts, emails, phone calls, and videos. This process enables us to reach out and convert those leads after the open house. The open house doesn’t stop that day—most of the conversion happens after it’s over. If you have any more questions about how to market open houses or you’d like to talk about taking your career to the next level, give us a call or shoot us an email. I’d love to help.