The Real Estate Sales Podcast

Are you a real estate agent looking to revolutionize your business in today's digital world?  With Chat GPT, the possibilities are endless. Imagine having the power to generate leads, craft compelling property descriptions, and even optimize your social media presence—all at your fingertips.  Today, Jimmy Burgess dives into the top ten Chat GPT prompts designed to elevate your real estate game. Tune in and explore how to efficiently leverage AI to supercharge your real estate business and leave your competition in the dust. Prompt 1: Generating Listing Leads “Act as an expert real estate agent business coach. I'm a real estate agent who would like to generate two monthly listings in 2024. Provide me with 20 strategies to help me generate the seller leads needed to take the two listings per month I have set as my goal.” Jimmy shares that providing a foundation such as roles, specific goals, and expectations allows you to receive better results from Chat GPT. So, be sure to include specific roles, goals, and expectations when writing your prompt.  Prompt 2: Buyer Lead Generation “Act as an expert real estate marketer and provide me with 20 creative ways to generate real estate buyer leads in the current market environment.” You may receive more details on specific ones; if others need to be more detailed for you, go back and tell Chat GPT to clarify. Prompt 3: Online Review Generation “Act as an expert copywriter specializing in work with real estate agents. My goal is to increase the number of reviews on my Google Business profile page. Provide me with an email to past clients thanking them for their business and asking them to click on the link provided to leave a Google Business Review. The tone for the email should be conversational and gratitude-driven, based on them doing business with me in the past. Also, provide me with three email subject line options for this email.” Jimmy discusses that reviews are not only for businesses. The more reviews you have, the more likely buyers will work with you because it gives them confidence that you're the right agent for them.  You can use this prompt to develop an email template to request Google Business reviews from past clients.  Prompt 4: LinkedIn Article Creation “Act as an expert real estate copywriter and provide me with a LinkedIn article with seven things a seller should do before listing their home for sale in your city in the spring. Number seven in the article should be to call and insert your name for free, no-obligation valuation analysis, and a list of things that can be done to the home prior to listing it to maximize the sales price. Number seven in this list should be a strong call to action.” Acting as a real estate copywriter allows you to craft LinkedIn articles tailored to your target audiences, such as potential sellers in specific market conditions. This prompt encourages the creation of engaging content with a strong call to action, enabling real estate professionals to attract potential clients. Prompt 5: Social Media Content Creation “Provide me with 20 Instagram post ideas to showcase me as the local real estate expert in [insert your city]. The goal of these posts is to increase engagement with the actual post and followers to my page.” You can use ChatGPT to develop 20 social media ideas to position yourself as a local expert, ultimately boosting engagement and follower counts. Prompt 6: Business Growth Strategies “Act as an expert real estate business coach. My goal is to increase my real estate sales business by 20% in the coming twelve months. Ask me as many questions as you need to understand my current business so you can provide me with the strategies and a plan of action that will help me achieve my goal of growing my business by 20% in the next twelve months.” “Feel free to ask me as many questions as you need to get an understanding of my business so that you can provide me with the best answer possible.” Jimmy recommends using ChatGPT to develop strategies for growing a real estate business by 20%. This prompt encourages agents to work with ChatGPT to understand their current business and develop customized growth strategies. Prompt 7: Optimizing Social Media Bios “Act as an Instagram expert specializing in helping real estate agents grow their Instagram following. Ask me any questions you need that will help you write a compelling bio for my Instagram page that will increase my follower count.” Real estate professionals can increase their follower count across various platforms by requesting assistance in creating compelling social media bios and a strong online presence. Prompt 8: Client Appreciation and Referrals “Give me 20 creative ways to say thank you and to show my appreciation for that and their business.” This ChatGPT prompt allows real estate agents to foster client satisfaction and generate valuable referrals for future business. Prompt 9: Compelling MLS Home Descriptions “Act as an expert real estate copywriter specializing in writing MLS home descriptions. Provide me with three MLS descriptions: one written in a conversational tone, one in a professional tone, and one in a luxury tone. Use the previous MLS description below for details of the home, but make sure the descriptions you provide are unique. Here is the previous MLS description, and then you enter it there.” Real estate professionals can leverage ChatGPT to develop three unique MLS descriptions tailored to conversational, professional, and luxury tones to make listings stand out. Prompt 10: Marketing Price-Reduced Properties “Act as an expert marketer specializing in real estate marketing. Give me 20 creative ways to market a home with a recent price reduction.” Lastly, ChatGPT can help real estate marketers develop innovative marketing strategies for properties with recent price reductions, ensuring increased visibility and potential sales. Embracing ChatGPT's capabilities in real estate, as demonstrated by Jimmy, provides a vast array of tools and strategies to elevate a business. Using the prompts in this session, real estate professionals can create efficiencies, generate leads, enhance client appreciation, and expand their online presence, propelling their success to new heights. "The opportunities to create efficiencies in your business, and also to generate ideas on how you can better serve your clients are right at our fingertips like never before with Chat GPT." - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

You must have a plan to succeed in your real estate business. Going into it blindly will set you up for failure; of course, this is something you want to avoid. Listen to this episode of "The Real Estate Sales Podcast" to help you develop a strategic plan of action to thrive in the changing market. Host Jimmy Burgess emphasizes that the best in the is yet to come and provides a comprehensive approach to ensure continued success and growth.  Let's dive into the key points and actionable steps outlined by Jimmy. Believe in Possibilities Jimmy stresses the importance of belief in one's potential and the possibilities for success in the real estate business.  He encourages realtors to observe others who have achieved greater success, acknowledging that belief influences actions, prompting individuals to pursue uncomfortable tasks confidently in future results. Educate for Success Jimmy highlights education as a crucial component of success.  He prompts real estate professionals to enhance their skills, knowledge, and understanding of the market to align with their beliefs and improve the chances of achieving desired outcomes. Take Action Taking action is vital, and Jimmy advises against waiting for the perfect moment.  He encourages realtors to take steps, expressing that momentum builds as actions are initiated. Control Your Schedule Jimmy underlines the significance of purposeful scheduling, outlining the value of time-blocking for prospecting, learning, and client follow-ups.  Taking control of one's schedule is foundational to advancing a real estate business. Identify and Serve Ideal Clients Understanding and identifying ideal clients is critical in providing valuable services. Jimmy emphasizes the importance of studying ideal clients, learning about their preferences, and seeking to add value to their lives. Differentiate with Unique Value Proposition Real estate professionals must define their unique value proposition to set themselves apart from the competition.  Jimmy explains the significance of differentiating oneself as the obvious choice for potential clients. Total Immersion in Client's World Real estate professionals are encouraged to immerse themselves in their ideal client's world, participating in activities and clubs where their clients are present.  This strategy facilitates building strong connections and understanding client needs, thus enhancing the ability to provide specific and valuable services. Try and Host Open Houses Jimmy advocates for trying various business activities and actively hosting open houses. He highlights that open houses engage potential buyers and sellers and provide insights and opportunities for building a client database. Create Systems for Follow-up Establishing a robust follow-up system to ensure no leads fall through the cracks is essential in converting potential leads into successful business transactions.  Jimmy emphasizes the need for consistent follow-up through various communication channels. Overcome Setbacks Dealing with setbacks is part of the real estate business, and Jimmy advises facing challenges head-on, maintaining a forward-moving mindset, and consistently adding value to the market. Make Calls and Commit to Consistent Effort Create a habit of making real estate-related calls.  Jimmy highlights the direct correlation between these conversations and business transactions. Immerse in Business for 90 Days Jimmy suggests dedicating 90 days to going all-in on one's real estate business, focusing on outbound calls, client understanding, and content production. Jimmy's strategic plan provides a roadmap for realtors to thrive in the current market and surpass previous levels of success, ensuring the best is indeed yet to come. Embrace a higher level of action, continuously improve your skills, and take steps to enhance client service. These actions will help you see the results you want in your business. "The people that overcome anything that this business throws at them, that keep moving forward, that keep adding value, that keep finding ways to bring value to the marketplace, are going to be the people that will have a future that is brighter than their past." - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

It's difficult to grasp some concepts when starting in a new field, no matter how many times you review them. In this episode of "The Real Estate Sales Podcast," host Jimmy Burgess shares six paradoxes in real estate. Tune in to discover what they are to help grow your real estate business. 1. Giving Paradox People nowadays believe that if they want something, they have to go get it. However, Jimmy discovered this may not always be the case. Instead of always being out there selling, figure out how you give value.  Jimmy shares ideas and examples within the episode. 2. Growth Paradox The time it takes to build your real estate business will take longer than you thought it would. However, you'll start seeing growth quickly once you put in the work. Think back to when you felt as though you were stuck in life, and then, out of nowhere, everything you wanted came to fruition. Apply this concept to your business, and you'll see growth within no time if you're doing the work. 3. Problem Paradox You may view problems or difficulties as something negative, but in reality, they're opportunities.  Challenges are chances to deepen relationships, show value, and prove that you can move your business forward. Always trust the process and create relationships to bring positive opportunities. 4. Selling Paradox The less you try to sell to someone, the more they will try to buy from you. When you're not pushing someone to decide, clients can determine what they feel is best for them. Jimmy shares how you can give information to clients to help them make their own decisions. 5. Money Paradox To make money, you have to spend money. You may think of holding onto the money once you start making it, but investing it into your real estate business is better.  For example, if video production brings you money, consider investing more in it. Eventually, it will help you grow your business and triple your income. 6. Fear Paradox What you fear the most is what you must do to help your business grow. What are you afraid to do? Is it making phone calls, making video content, or putting yourself on social media?  Whatever it is, push your fear aside and start doing it, as it will help you take your business to the next level.  Jimmy Burgess always shares excellent real estate sales advice. Subscribe to the podcast to help you succeed in your real estate business. “The more that you give, the more you will receive.” - Jimmy Burgess Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Don't you hate it when someone doesn't tell you everything you need to know, especially within the real estate industry? You want a broker who is honest with you no matter how hurtful the truth may be. However, most don't have the heart to tell the truth when the real estate market isn't going so well. In this "The Real Estate Sales Podcast” episode, host Jimmy Burgess shares five things real estate agents need to know. Subscribe and hear what your broker is too nice to tell you. 1. The Market Is Getting Tougher Jimmy discusses how the real estate market is challenging, and most agents cannot handle the difficulties.  When things get tough, don't become soft; push through the challenges you're facing.  Jimmy also says it's better to face the challenges because when you wait for life to give you whatever, it will typically give you the worst. Start being proactive. Make those phone calls or host that open house you've been putting off.  Now is the time for you to take action and bring positive changes.  2. You're Blaming Everyone and Everything Take ownership instead of pouting about what someone did or a bad situation.  You can't change what happens or make others do something they don't want to do. Focus on what you can do to create a better outcome.  3. You're Playing Small Stop with the negative self-talk. It's holding you back from achieving your goals.  You may be afraid that someone will hang up or be angry that you called them. Even if it happens, it's not the end of the world. You can always call another prospect.  Those who push past their fears while others stay in them will be more likely to succeed. 4. Agents Are Reacting Incorrectly to Adversity Remember, adversity means opportunities.  How will you handle things when things don't go your way? Are you going to freeze and throw the towel in? Are you going to figure out solutions? What about increasing your communications with clients? Jimmy shares that this is the perfect time to build deep relationships with brokers, sellers, and clients. 5. Do Different Things in 2024 The things you did in 2023 may not work in 2024. Pay attention to your actions from last year and figure out how to expand on them. The real estate market is constantly evolving, so you must be willing to make positive changes to keep your business afloat.  Also, consider the things you have yet to try that you can do this year. Jimmy shares some ideas that real estate agents can do to help improve their success. Jimmy shares these tips to help struggling agents. Now is the time to take action in your real estate business. If you want different results this year, subscribe to The Real Estate Sales Podcast.  “Remember, four fingers are pointing back at you when you're pointing one at someone. You're in control of your situation. Take action, and things will change.” -Jimmy Burgess.  Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Don't you hate it when someone doesn't tell you everything you need to know, especially within the real estate industry? You want a broker who is honest with you no matter how hurtful the truth may be. However, most don't have the heart to tell the truth when the real estate market isn't going so well. In this "The Real Estate Sales Podcast” episode, host Jimmy Burgess shares five things real estate agents need to know. Subscribe and hear what your broker is too nice to tell you. 1. The Market Is Getting Tougher Jimmy discusses how the real estate market is challenging, and most agents cannot handle the difficulties.  When things get tough, don't become soft; push through the challenges you're facing.  Jimmy also says it's better to face the challenges because when you wait for life to give you whatever, it will typically give you the worst. Start being proactive. Make those phone calls or host that open house you've been putting off.  Now is the time for you to take action and bring positive changes.  2. You're Blaming Everyone and Everything Take ownership instead of pouting about what someone did or a bad situation.  You can't change what happens or make others do something they don't want to do. Focus on what you can do to create a better outcome.  3. You're Playing Small Stop with the negative self-talk. It's holding you back from achieving your goals.  You may be afraid that someone will hang up or be angry that you called them. Even if it happens, it's not the end of the world. You can always call another prospect.  Those who push past their fears while others stay in them will be more likely to succeed. 4. Agents Are Reacting Incorrectly to Adversity Remember, adversity means opportunities.  How will you handle things when things don't go your way? Are you going to freeze and throw the towel in? Are you going to figure out solutions? What about increasing your communications with clients? Jimmy shares that this is the perfect time to build deep relationships with brokers, sellers, and clients. 5. Do Different Things in 2024 The things you did in 2023 may not work in 2024. Pay attention to your actions from last year and figure out how to expand on them. The real estate market is constantly evolving, so you must be willing to make positive changes to keep your business afloat.  Also, consider the things you have yet to try that you can do this year. Jimmy shares some ideas that real estate agents can do to help improve their success. Jimmy shares these tips to help struggling agents. Now is the time to take action in your real estate business. If you want different results this year, subscribe to The Real Estate Sales Podcast.  “Remember, four fingers are pointing back at you when you're pointing one at someone. You're in control of your situation. Take action, and things will change.” -Jimmy Burgess.  Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.  

How can you make more money in real estate in 2024? Subscribe to the Real Estate Sales Podcast to find out. In this week's episode, host Jimmy Burgess shares a top 5% blueprint to build a thriving real estate business in 2024.  He outlines seven specific skills that hold the potential to elevate one's entrepreneurial journey to unprecedented heights. Tune in to hear how personal development helps real estate agents make more money.  1. Embracing Artificial Intelligence and Chat GPT Real estate agents must leverage AI technology to streamline business operations and enhance marketing strategies.  Jimmy emphasizes the significance of creating efficiencies in the real estate business by seeking knowledge through podcasts and online resources.  Taking the time to become an expert in Chat GPT will maximize your business opportunities. 2. Producing Engaging YouTube Video Content Remember, YouTube is the second largest search engine. Jimmy shares that agents must create searchable video content to establish a compelling personal brand. He encourages understanding the specific topics that potential clients search for, such as neighborhood insights and provides examples of successful agents who have harnessed this skill to generate significant listings and contracts. 3. Crafting Compelling Social Media Content Jimmy highlights the unparalleled potential of social media in building a personal brand and staying top of mind with clients.  He recommends observing successful agents in diverse markets and learning from their strategies to tailor engaging social media content. Learning from successful real estate agents helps emphasize the value of consistent posting to foster client relationships and generate brand recognition. 4. Sharpening Negotiation Skills In light of the evolving real estate market, Coach Jimmy stresses the importance of honing negotiation skills to navigate the challenges of securing and maintaining contracts.  He advocates for a win-win negotiation approach to add value for clients and distinguish oneself as a trusted professional in the industry. 5. Cultivating Referral Relationships Jimmy emphasizes the art of seeking referrals in genuine client relationships and positioning oneself as a trusted friend rather than just a salesperson.  Agents who build a personal brand encourage satisfied clients to become enthusiastic advocates, resulting in a steady influx of high-quality referrals. 6. Optimizing Google My Business Having a Google My Business page will help bring organic traffic to your real estate business.  Jimmy shares strategies to maximize reviews, upload compelling photos, and integrate social media content to enhance visibility and attract organic leads. 7. Enhancing Communication Skills One of the keys to a successful real estate business is developing effective communication skills.  Start by improving your public speaking, try phone communication, or email outreach. Jimmy shares that clear and confident communication will engage potential clients and establish professional credibility. This week's TRES episode shares a powerful message that will transform your restate business skills. Jimmy's top 5% blueprint will help you evolve and hone essential skills to achieve success. "Make sure that you're following up with these folks, you're checking in, you're giving value and make sure that you're the agent they think of when they get ready to possibly list their home for sale." - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

The new year is here, and you have no reason to still struggle as a realtor. It's time to boost your marketing skills to ensure your bills stay paid throughout 2024. The best way to do this is to listen to this episode of “The Real Estate Sales Podcast.” In this episode, Jimmy Burgess emphasizes the importance of personal development in growing your real estate business.  He shares seven crucial skills that real estate agents should focus on developing in 2024 to take their business to a whole new level. These skills involve leveraging technology, creating engaging content, mastering negotiation, and building strong client relationships. Skill 1: Mastery of Artificial Intelligence and Chat GPT Coach Jimmy stresses the significance of becoming astute in artificial intelligence, specifically Chat GPT, to optimize business efficiency.  He encourages listeners to explore various resources, such as podcasts and online tutorials, to understand how to leverage Chat GPT in real estate.  Agents can maximize content creation, marketing, and promotion opportunities by becoming experts in artificial intelligence in 2024. Skill 2: Creation of Engaging YouTube Video Content The episode highlights the importance of producing compelling video content for YouTube, the second-largest search engine. Jimmy recommends creating searchable content that aligns with potential clients' needs, such as information about specific neighborhoods and essential considerations when moving.  He references Noah Escobar, who generated substantial business through YouTube videos, underscoring the potential impact of mastering this skill in 2024. Skill 3: Development of Engaging Social Media Content Real estate professionals must leverage social media to build their brand in 2024. Jimmy suggests seeking inspiration from successful agents and influencers in other markets to understand effective social media strategies.  Additionally, he recommends following industry leaders like Jason Pantana, Tom Ferry, and Haley Ingram to learn the best practices in social media content creation. Skill 4: Mastering Negotiation Techniques Jimmy emphasizes the significance of honing negotiation skills, especially in the current real estate landscape.  In 2024, buyers are discerning, and sellers are demanding higher prices.  Jimmy references the book "Never Split the Difference" by Chris Voss, which advocates for finding win-win opportunities in negotiations.  Enhancing negotiation skills increases the likelihood of successful transactions and satisfied clients. Skill 5: Effective Referral Generation Jimmy discusses the art of asking for referrals in a genuine and non-intrusive manner. He emphasizes the importance of building relationships and creating a personal brand that organically motivates clients to refer business.  Agents can build a network of raving fans by leveraging trust and rapport. Skill 6: Optimization of Google My Business Page Jimmy discusses the importance of optimizing Google My Business page as a real estate professional. This will enhance your online visibility and attract organic leads. He provides practical tips, such as accumulating positive reviews, maintaining an active presence, and sharing relevant content on the platform.  Agents can effectively drive potential clients to their websites by leveraging Google My Business. Skill 7: Enhancing Communication Skills Finally, Jimmy emphasizes the importance of effective communication in all aspects of the real estate business. This includes client interactions, marketing, and public speaking.  He encourages agents to improve their ability to communicate clearly and confidently through phone calls, emails, or public presentations.  Enhanced communication skills can elevate an agent's professional image and contribute to business growth. Continual self-improvement and skill development can help you achieve better results within your real estate business. Adapting these seven skills will elevate your performance in 2024 and significantly impact the industry. “The best opportunity is to create a personal brand and become searchable where business begins to chase you instead of you chasing it." - Jimmy Burgess. Resources Google My Business for Realtors Explained Realtor Google Business Profile Setup/Optimization for Higher Ranking “People By You,” by Jeb Blount “The Millionaire Real Estate Agent,” by Gary Keller "Never Split the Difference" by Chris Voss Toastmaster's Communication Program Jason Pantana Tom Ferry Haley Ingram: Coffee & Contract Noah Escobar Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

One of the hardest things to do as a realtor is building leads. Sometimes, your methods get you five new clients a week; other times, you receive none. But in this episode of “The Real Estate Sales Podcast,” you'll discover 24 valuable methods to generate leads for real estate businesses. With the current market environment, having a steady flow of leads is crucial for success. Jimmy provides insightful strategies to help businesses grow and succeed in today's real estate landscape. Using QR Codes to Attract Buyers QR codes have become more prevalent in the real estate industry, especially during the pandemic.  They can be used on listings to provide additional details, capture leads, and promote content such as untold secrets for first-time homebuyers or crucial investor knowledge. Producing Real Estate Searchable YouTube Videos Utilizing YouTube, the second largest search engine, to create location-specific content can attract potential buyers and sellers.  Generating informative videos about neighborhoods, home selling tips, and local real estate trends can help establish credibility and attract leads. Rocket Home Leads Jimmy introduces Rocket Home Leads, a lead generation tool where agents pay a referral fee at closing instead of upfront costs.  This platform connects agents with pre-approved buyers who are actively searching in their area, providing a potential source for new leads. Reengaging the Database Reconnecting with existing leads who may have become stagnant is essential.  Sending personalized messages to reengage potential clients can reignite interest and lead to new opportunities. Sending Unsolicited Video CMAs Personalized video CMAs can effectively showcase an agent's expertise and commitment to providing exceptional service.  This method helped Jimmy generate over $11 million worth of listings in just a few months, demonstrating its effectiveness in lead generation. Hosting Open Houses With an increasing number of people attending open houses, hosting these events can attract potential buyers and sellers.  Promoting open houses to the local community and following up with attendees can lead to new leads and listing opportunities. Reaching out to Airbnb Owners Engaging with Airbnb owners presents an opportunity to explore potential real estate transactions.  Some owners may consider selling or acquiring additional properties, making them valuable leads for real estate agents. Utilizing the Redfin Referral Network The Redfin Referral Network allows agents to receive leads without upfront costs, paying a referral fee at closing instead.  This platform can potentially connect agents with motivated buyers and sellers, expanding their lead pool. Geographical Farming Establishing expertise and consistency in a specific neighborhood can lead to a steady flow of listing opportunities.  Jimmy emphasizes the importance of becoming the go-to expert in a particular area for potential leads and referrals. Utilizing Chat GPT for SEO-Optimized Property Posts Leveraging AI tools such as Chat GPT to create search engine-optimized social media posts for property listings can significantly enhance visibility and engagement, attracting potential leads. These are only ten lead generation methods, but if you want to hear more, be sure to listen to this TRES podcast episode. Jimmy's comprehensive strategies provide agents with actionable steps to generate a steady flow of leads, ensuring long-term business success and prosperity in the real estate industry. "Having those conversations with those folks or if it's something that has just recently sold. Hey, this is Jimmy Burgess with Berkshire Hathaway Home Services Beach Properties of Florida. We just sold the house four doors down from you. Not sure if you saw the details of this, but it's absolutely going to affect the value of your property. Did you get those details? This leads into conversations and allows us to find those opportunities for not only buyer leads, but also for potential listings as well." - Jimmy Burgess Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.  

Are you ready to take your real estate business to the next level?  Geographical farming is a proven strategy for attracting potential clients and solidifying your presence in a specific neighborhood. But how can you ensure that your content not only adds value but also captivates the attention of your target audience? In this episode, Jimmy shares invaluable insights on how real estate professionals can effectively engage their geographical farms through strategic content pieces. These seven essential content types are designed to add value and attract potential clients to your business, ultimately maximizing your geographical farming strategy. Content Strategy Tips Before diving into the seven content pieces, Jimmy emphasizes two crucial factors to consider for every piece you send out.  Firstly, ensuring that each content piece adds real value for the recipients is vital. Secondly, incorporating a clear call to action is essential to encourage engagement and interaction from the targeted audience. 1. Visual Sales Update The first recommended content piece is a clear visual update on sales activities within the neighborhood.  Jimmy provides insight into the specific information to include in this visual piece, such as the number of homes sold, average sales price, days on the market, and average price per square foot.  Real estate professionals can effectively capture the attention of farmers by presenting this information visually. 2. Local Vendor List Creating and distributing a local vendor list is the next valuable strategy discussed by Jimmy.  He recommends compiling a list of trusted local service providers, including landscapers, plumbers, electricians, and handymen.  Not only does this showcase your commitment to adding value to the community, but it also positions you as a trusted resource for essential homeowner needs. 3. Testimonial Piece Utilizing testimonials from satisfied clients can be a powerful tool for building trust within the geographical farm.  Jimmy underscores the significance of capturing client testimonials with accompanying photos when possible, as these authenticate your expertise and service quality. 4. Community Video Link To fully establish oneself as an expert in the neighborhood, Jimmy recommends investing in a community video showcasing the area's highlights and attractions.  Real estate professionals can demonstrate their deep knowledge and investment in the community by providing a link to this video through marketing materials and utilizing QR codes. 5. Just Listed Postcards The time-tested strategy of sending out just listed postcards remains effective for showcasing your active involvement in the neighborhood.  Jimmy explains how these postcards build trust and create opportunities for expanding your client base through potential referrals and buyer leads. 6. Open House Flyers Jimmy provides insightful tactics for leveraging open house flyers into powerful engagement opportunities within the geographical farm.  Real estate professionals can foster meaningful connections and drive attendance by strategically promoting exclusive viewing sessions for neighbors and conducting door-to-door visits to inform residents about upcoming open houses. 7. Just Sold Flyers The final recommended content piece revolves around just sold flyers, highlighting successful transactions within the neighborhood.  Providing proof of past success can solidify the credibility of real estate professionals and prompt homeowners to consider their services in the future. Geographical farming remains a fundamental aspect of real estate business growth, and Jimmy's detailed guidance on maximizing this strategy through strategic content sharing is invaluable. By consistently delivering content that adds value, demonstrates expertise, and engages the local community, real estate professionals can cultivate strong relationships and ultimately secure valuable listings within their geographical farm. "Geographical farming is fundamental to your business growth. But if you're going to do it the right way, you have to make sure that you're positioning yourself to have the trust that you get those listings when the opportunity comes." - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Your dream is to have a thriving real estate business that provides you with a luxury lifestyle. However, you have been in the industry for a year now, and everything is going differently than planned. You grind hard daily to sell homes, but your real estate business is far from what you initially pictured. How can you design your dream business to help you live the perfect life? Start by listening to this week's episode of The Real Estate Sales podcast. TRES host, Jimmy Burgess, speaks with another real estate agent, Price Rainer, on tips for building a successful business. Tune in now and hear what they have to say! Creating a Business Plan to Support the Dream Life Price shares how a coach he hired in 2001 inspired him to start his business. Price discussed his "life of dreams" with a mentor, who asked him to time block his daily activities to support his goals. He filled out a time blocking sheet based on their values and priorities, and the mentor provided guidance on how to tailor his business to support his lifestyle. Tailoring Business to Fund Dream Life Through Daily Activities Price wanted to generate enough money to fund his dream life through real estate, but recognized the need to balance work and personal life. He identified three communities to target based on sales price and commissions, and developed a plan to penetrate each community. Price used a specific formula to determine daily activities to achieve his goals and dreams, modifying them each October as needed. Consistency in following this practice led to meeting or exceeding goals and dreams every year. Prioritizing Life Goals and Avoiding Sacrifice Jimmy emphasizes the importance of prioritizing life goals and values over work, avoiding sacrifice for the sake of being a workaholic. Accountability in Real Estate Business Growth Jimmy shares that he often struggles with managing his time and tasks, leading to a reactive and unproductive work style. Price emphasizes the importance of accountability in maintaining a plan and staying on track, with the help of a mentor or coach like the assistant. He also emphasizes the importance of accountability in achieving business goals, citing personal coaching and mastermind groups as helpful tools. Jimmy agrees, highlighting the value of daily practices and delegating administrative and marketing tasks to grow the business and free up time for high-priority activities. You deserve to have it all - the thriving real estate business and the high luxury lifestyle. One of the best ways to achieve this is to be accountable for your daily actions.  This will help you achieve the growth and results you desire. Also, subscribing and listening to the TRES podcast will help you reach your real estate goals faster. “I had to get control of my time to really be able to operate in a measured, you know, consistent way to really grow a real estate practice in a professional, well-organized manner.” -Price Rainer. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

There's a reason why positive affirmations suddenly became popular. If you're not taking the time to say them daily, you're keeping yourself from becoming a successful real estate agent. In this episode of “The Real Estate Sales Podcast,” host Jimmy Burgess discusses the importance of positivity and effective communication in the real estate industry. Successful realtors understand the power of words and how they can shape their mindset and relationships with clients.  Realtors can create a more fulfilling and prosperous career by adopting specific phrases and mindset shifts. Let's delve into the seven daily phrases that happy and prosperous realtors say. "Today I Get To" Happy and successful realtors approach each day with gratitude and excitement.  By shifting from "I have to" to "I get to," they acknowledge the opportunities to serve and positively impact their clients' lives.  Whether it's showing houses, marketing properties, or spreading joy, this mindset shift brings a renewed sense of purpose and enjoyment to their work.  "Can I Help You With Anything?" A key aspect of being a successful realtor is serving clients genuinely. By consistently asking how they can assist, realtors go beyond words and demonstrate their commitment to providing exceptional service.  Realtors create stronger relationships with their clients by genuinely seeking opportunities to help. "I Saw This and Thought of You" Building relationships is crucial in real estate.  Happy realtors recognize the importance of staying top-of-mind with their clients.  They demonstrate thoughtfulness and consideration by looking for things that resonate with their client's interests or needs. This simple phrase shows that clients are a priority, fostering stronger connections and client loyalty. "Tell Me More About That" Successful realtors actively engage in meaningful conversations to deepen relationships.  By asking clients to expand on a topic, they show genuine interest and a willingness to understand their clients' motivations and desires. This approach allows realtors to tailor their services more effectively and provide personalized solutions. "Thank You" Gratitude is a powerful tool in building relationships and cultivating a positive mindset. Happy and successful realtors embrace the magic words of "thank you."  Expressing gratitude not only sets the tone for appreciation but also helps create a culture of reciprocity.  These realtors proactively find reasons to thank their clients and colleagues, allowing for a more harmonious and mutually beneficial working dynamic. "I Love" Passion is contagious, and successful realtors know how to harness it.  These realtors create an irresistible magnetism by openly expressing their love for their work, properties, and assisting clients.  They convey enthusiasm and dedication through their words, attracting clients who appreciate their genuine passion and zest for the business. "Today I'm Going To Even Though I Don't Want To" Growth often lies just outside our comfort zones.  Happy and successful realtors recognize that embracing discomfort is necessary for progress.  They confront tasks or activities they may not enjoy, such as making phone calls, hosting open houses, or door-knocking.  Acknowledging their resistance and taking action, they push their boundaries and experience personal and professional growth. In the real estate industry, words can shape attitudes, build relationships, and drive success. Realtors can create a more fulfilling and prosperous career by adopting the phrases and mindset shifts discussed in this session.  Happy and successful realtors understand the importance of gratitude, genuine service, and embracing discomfort to achieve their goals. Realtors can unlock their full potential and find joy and success in their profession by consciously choosing their words and working on their mindset. “Life isn't just all about selling more real estate. It's about enjoying what you do. It's about having joy with the things that we get to do daily.” - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Here's a secret foundation for building your real estate business. It's an acronym that most real estate agents don't know about, but it's essential to creating a successful business.  This episode will discuss the importance of setting up, optimizing, and engaging your database or CRM (Customer Relationship Management) system to generate a steady flow of deals for your business.  Your database is not just a tool for an organization but a valuable asset that can be sold if you decide to exit the real estate industry. Listen to this week's episode of The Real Estate Sales podcast to learn more about it! E - Everybody Goes in Your Database To ensure a comprehensive database, you must include everyone you know who could be a buyer or seller.  This includes renters, homeowners, and your sphere of influence.  Having a wide range of contacts in your CRM system allows you to reach out to them consistently and build relationships over time. N - Notes on Every Person As your database grows, remembering every detail about each contact becomes challenging.  Therefore, taking notes on each individual is crucial, capturing vital information and personal attributes that will help you deepen your relationship with them.  This includes interests, future plans, and anything discussed during conversations.  The more information you have, the better you can serve your clients, making your database more valuable. G - Generate Automated Property Emails By setting up your CRM system to send automated property emails, you can provide consistent value to your contacts.  For homeowners, these emails can feature updates on properties that have come on the market, gone under contract, or sold in their area, directly impacting the value of their home.  Potential buyers and renters can also receive property updates based on their preferred price range and preferences.  Prospecting becomes effortless as your CRM system generates property emails regularly. A - Add Personalized Value While automated emails are valuable, adding a personal touch can make a significant difference in building relationships.  Identify opportunities to reach out individually to contacts.  For example, if you come across a property that might interest a homeowner, send them a personalized email mentioning how it could affect their home value.  Similarly, if you notice milestones or achievements on social media, sending a congratulatory message demonstrates your attention and care.  Personalized value goes beyond automated systems, transforming your CRM into a relationship-building tool. G - Get Systematic and Social with Your CRM Establish a systematic approach for consistent communication to take full advantage of your CRM system.  Besides automated property emails, consider sending regular newsletters with community updates, featured properties, and local activities.  Highlighting events and happenings outside of real estate helps to engage your contacts on a more personal level.  Additionally, leverage social media platforms to connect with your contacts on a deeper level.  You can find them on social media, follow them, and engage with their posts.  Blending systematic and social elements makes your CRM a powerful referral machine. E - Every Interaction Prompts the Next Conversation Ensure no contact falls through the cracks by promptly recording and scheduling follow-ups for every interaction.  Each time you engage with someone, whether through calls, messages, or social media interactions, note it in your CRM system and set reminders for future conversations or actions.  Set specific to-do tasks for each contact, such as sending an unsolicited CMA to a homeowner in six months or suggesting properties to a potential buyer in three weeks. By following a systematic plan, you can maintain consistent communication and maximize deal opportunities. Effectively utilizing your CRM system as an ATM for your business requires an intentional and strategic approach. Following the ENGAGE framework, you can create a database that consistently drives deals for your real estate business. Stay proactive, organized, and engaged with your contacts to build a valuable asset that supports your business growth and success. “Your database or CRM is actually the opportunity of a lifetime for you. It is where you have the foundation of your business. It keeps you organized and allows you to have a sellable asset when and if you decide to exit real estate. As long as it is set up properly, it is set up to be systemized.” - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Do you pay attention to other's mistakes? If not, you may want to start. Learning from other agents can be the one thing that saves you from making mistakes within your real estate business. In this episode of the TRES podcast, host Jimmy Burgess delves into the critical factors that can make or break a real estate agent's business.  Drawing from the experiences and observations of a top-producing agent, he explores the common mistakes that can potentially hinder the success of real estate professionals. The actionable insights in this episode aim to guide agents in making strategic shifts to propel their businesses toward growth and sustained success. Avoid Waiting and Take Action The first crucial point highlighted is the detrimental effect of waiting on an agent's business progression.  Jimmy emphasizes the importance of taking proactive steps and seizing control of controllable factors, such as the number of phone calls made and overall activity levels. The message is clear - waiting for the perfect conditions will not yield progress; action is key to driving the business forward. Overcoming the Trap of Making Excuses Jimmy addresses the tendency of agents to make excuses instead of taking responsibility for their progress.  Whether it's blaming external factors like interest rates or lacking the necessary skills, the speaker highlights how excuses can hold agents back.  He encourages agents to leverage today's abundant resources, such as online learning platforms, to acquire the knowledge and skills needed to excel in their roles.  By reframing their mindset, agents can transcend excuse-making and instead focus on tangible actions that drive momentum and create opportunities. The Power of Listening and Providing Value Jimmy emphasizes the art of active listening and the significance of understanding clients' needs to provide genuine value.  It urges agents to shift from talking excessively to developing a deep understanding of client's requirements.  Agents should ask insightful questions and listen carefully to their clients to foster trust and long-term relationships. Focusing on Relevant Value Jimmy exposes the pitfall of fixing macro-level issues beyond an agent's control. Instead, agents are encouraged to prioritize adding value to their immediate clients by addressing their specific needs.  Concentrating on controllable factors and responding actively to clients' needs allows agents to minimize distractions and direct their energy toward meaningful interactions. Balancing Planning and Taking Action While planning is pivotal, the episode emphasizes the danger of becoming stuck in a perpetual state of planning without executing.  Agents are urged to balance setting goals and translating them into actionable steps.  Daily activities are the building blocks of long-term success, emphasizing the need for consistent action over excessive planning. The Crucial Element of Keeping in Touch The episode underscores the significance of maintaining regular communication with clients, stressing that consistent engagement is essential for nurturing relationships and preventing missed opportunities.  Agents are encouraged to stay connected with active buyers and future sellers, recognizing that a lack of communication can result in opportunities slipping through the cracks. The Influence of Surroundings The episode concludes by addressing the impact of the people agents surround themselves with.  Jimmy highlights the significance of engaging with productive individuals and seeking mentorship from top performers.  By spending time with active, high-achieving peers, agents can elevate their own performance and outlook, fostering a culture of growth and self-improvement. This insightful episode uncovers the crucial elements that can spell success or failure for real estate agents. Agents can navigate away from business-killing behaviors by embracing a proactive mindset, overcoming excuse-making, delivering genuine value, and maintaining consistent client engagement. These lessons can be helpful for agents looking to chart a path toward sustainable growth and success. "We can't control interest rates, so why are we focusing on interest rates instead of how interest rates affect those buyers or sellers we're working with? Decide not to focus on the big things that you can't control. Focus on the things you can control." -Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

QR codes gained popularity during the pandemic because companies sought touchless alternatives to spread their content. Those within the real estate market can use these codes in numerous ways to help boost their clientele.  In this episode of the TRES podcast, host Jimmy Burgess explores eleven ways real estate agents can effectively use QR codes. Listen to learn how to use QR codes in your real estate business. Lead Capture Capability You can use QR codes to capture leads by offering valuable content. Examples include providing access to slides from a presentation or offering industry-specific tips. Agents can collect email addresses and names by directing users to a Google form or landing page to build their email lists. Property Signage Incorporating QR codes on property signage can lead potential buyers to various destinations. Agents can customize the QR codes to provide information about the property, direct users to their website, or display all active listings. QR codes on signage allow for lead capture, even from passersby who may not contact the agent. Home Financing Calculator Agents can create QR codes that direct users to home financing calculators. This helps potential buyers determine monthly mortgage payments and highlights hot leads. Integrating QR codes with websites that capture user information can convert calculators into lead-generation tools. Neighborhood Home Searches Agents can generate QR codes that provide access to home searches for specific neighborhoods. These QR codes can be shared on flyers or social media to attract potential buyers. Another suggestion is to purchase a domain name related to a specific neighborhood, such as "liveoaksubdivisionhomesforsale.com," which redirects to a capture page. Downloadable Guides QR codes can lead users to downloadable guides, offering valuable resources and information. Guides can range from checklists to lifestyle planning guides, providing specific content to different market segments. Agents can use QR codes on flyers, in open houses, or as take-one options to engage potential leads. Property Flyers Agents can maximize the back of property flyers by utilizing QR codes. These QR codes can link to additional listings, guides, financing calculators, or capture pages. By adding value to the flyers, agents increase the likelihood of capturing leads and engaging potential buyers. Business Cards QR codes on business cards can direct potential clients to specific platforms or content. Agents can drive traffic to newsletters, social media profiles, videos, or other personalized marketing materials. QR codes on business cards facilitate further connection and interaction beyond the initial meeting. Local Service Provider Guide Agents can use QR codes to create a guide featuring trusted local service providers. This resource helps newcomers or residents needing services in the area. Agents can collect leads by offering recommendations and building credibility. Video Walkthroughs and Floor Plans QR codes can lead users to video walkthroughs or detailed floor plans of listed properties. This feature helps potential buyers explore properties remotely and captures their interest. QR codes can be used on property flyers or marketing materials. Review Sites Agents can create QR codes to gather more reviews that direct users to review sites like Google Business, Realtor.com, or Zillow. Making it convenient for clients to leave reviews enhances the agent's online reputation and credibility. Email Signature Line Agents can add QR codes to their email signature lines to direct recipients to various destinations. This can include websites, review sites, videos, or any other content the agent wants to promote. Agents can drive engagement and capture leads by effectively utilizing the email signature line. QR codes offer various opportunities for real estate agents to enhance their marketing efforts. Implementing these eleven strategies can help agents capture more leads, provide value, and build a strong online presence. Utilize QR codes effectively and adapt them to suit your specific business goals and target audience. "QR codes are really kind of an interesting case study on how applications of things can really become in vogue." - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Recent research shows that 90% of real estate agents don't have a Google business profile. If you're a part of the statistics, you might not know what it is and how it can benefit your business.  In this episode of The Real Estate Sales Podcast, host Jimmy Burgress speaks with Karina Caraballo, a tech specialist in the real estate industry, on building a Google business profile. Learn how to optimize your Google My Business profile and different strategies to help boost your clientele. Google My Business Profile: What Is It? It's a free business profile to help business owners or real estate agents showcase their services and products. You already know Google is the number one search engine. This makes it even more essential for you to utilize its products to help potential customers find your business online. Optimizing Google My Business Profiles for Real Estate Agents Jimmy recommends including the name of the real estate agent and the company they work for in the Google My Business profile to establish credibility and Google juice. Karina advises using the primary category of real estate agents and choosing relevant secondary categories to improve search visibility. Jimmy suggests including a website URL in the profile to provide a direct way for users to contact the agent and verify their authenticity. He emphasizes the importance of capturing leads through a clear call-to-action on the website, such as a link to a specific page or a form to fill out. Karina notes that 98% of consumers read online reviews for local businesses and that review quantity and quality are critical factors in search rankings. Jimmy suggests gathering reviews on Google by asking satisfied customers to leave reviews on the business's Google My Business profile. Leveraging and Managing Google Reviews Jimmy suggests asking past clients for Google reviews by making it easy for them, such as sending a link and offering a reward. He also discusses reviews with other service providers to increase visibility and credibility. Next, Jimmy emphasizes the importance of responding to good and bad reviews to show engagement and build credibility. He shares an example of turning a bad review into an opportunity by asking for additional feedback and offering a solution. Jimmy suggests setting business hours to be readily available, such as 8 am-8 pm, to show professionalism and avoid killing potential deals. Karina recommends using Calendly or Google to book appointments online and including contact information on the website for those who prefer to schedule appointments offline. Specific Tips to Help You Build Your Google Business Profile Karina suggests choosing the most important text for Google My Business Profile and utilizing chat GBT. Jimmy advises including years of business experience and business attributes, such as women-owned or veteran-owned, to improve search visibility. Utilize a mix of lifestyle, community, and listing photos to show consistency and add variety to your profile. Utilize your existing content on your Google Business Profile by adding one post per week, or even better, one post per day to keep your profile active and engaging. Get Google verified to present yourself professionally and increase credibility with potential clients. Building a business profile is a challenging task, but luckily, for real estate agents, Jimmy is here to offer advice. Listen to this week's episode of the TRES podcast to hear Jimmy and Karina's conversation on optimizing your Google My Business profile. Tune in now to start leveraging a free Google tool to boost your real estate business. “Google allows you to kind of connect with people in a different way. So if you want to choose if your business is women-owned veteran-owned, that kind of thing, you have the option to turn those on and not can really connect someone with your business.” - Karina Caraballo Resources Google My Business Profile Karina Caraballo on LinkedIn Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

In some industries, AI tools are frowned upon, but those within the real estate industry proudly use them to their advantage. However, many agents don't understand how to use online tools such as ChatGPT to help them stand out among their competitors. If you're a real estate agent struggling to understand why you need to start using ChatGPT or just need new strategies to win clients, you must listen to this week's episode of The Real Estate Sales Podcast. Your host, Jimmy Burgess, speaks with Andy Beal on how real estate agents can leverage the power of Chat GPT to enhance efficiency and elevate business. Within this episode, you'll learn why you need to use the paid version of Chat GPT, its benefits, and different strategies to get the most use out of it. Tune in now! Efficiency with Chat GPT Chat GPT sets agents apart from others in the industry by helping them complete tasks in a fraction of the usual time. Jimmy and Andy highlight the significance of using social props and video prompts in their strategy. Utilizing Chat GPT can help agents complete tasks that typically take longer in just a few clicks. They both discuss the unique advantages of Chat GPT, such as standing out in the marketplace and creating efficiencies in listing appointments. By following a comprehensive plan that includes assessments, goals, daily activities, marketing plans, and potential partnerships, agents can achieve a remarkable growth of 33% in transactions. Creating Conversations The foundation of any successful real estate business lies in building relationships. Andy emphasizes the importance of creating content that sparks conversations. While embracing new technologies like Chat GPT, it is crucial to balance them with the purpose behind the effort. A follow-through system and a call to action are essential for desired results. Unlocking Chat GPT's Potential Andy shares his experience of Chat GPT being a game changer, bringing efficiency and improved communication to their business Upgrading from the free version to the paid version offers more updated content and better performance. The custom instructions feature in the paid version saves time by tailoring Chat GPT's responses to specific needs. The paid version also allows plugin capabilities, enabling integration with other organizations, software, and platforms. Enhancing Listing Presentations Andy discusses how to improve listing presentations, highlighting the increasing competition agents face due to market shifts. He shares a specific plan of action to make agents the preferred choice for listings. They introduce a comprehensive list of 25 ideas to attract buyers for a listing and narrow them down to the most impactful 10 or 15. The chosen ideas can be included in the listing appraisal and presented to clients during listing presentations, either in person or virtually. Building Future Business Prospects Andy emphasizes the importance of setting the table for future business prospects during separation season. Jimmy and Andy provide an example of asking for a game plan based on previous achievements to create a plan of action, marketing strategies, and daily activities to increase transactions. The power of Chat GPT's custom instructions is highlighted, allowing users to provide background information tailored to their business, personality, and ideal client for more personalized interactions. This episode of The TRES Podcast explores how agents can leverage Chat GPT to enhance efficiency and positively impact their business. By utilizing the power of Chat GPT, agents can streamline tasks, improve communication, and achieve remarkable transaction growth. The episode reflects Andy's commitment to keep exploring new ways to maximize the potential of Chat GPT and advance their real estate strategies. "Chat GPT has been a game changer for me, bringing efficiency and improved communication to my business." - Andy Beal Resources Andy Beal on LinkedIn Andy Beal on Facebook Say for Real Estate Agents by Phil M. Jones  Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Undoubtedly, artificial intelligence is changing how every industry conducts business. This includes the real estate industry. In this episode of The Real Estate Sales Podcast, host Jimmy Burgess highlights five AI tools revolutionizing the real estate industry. These tools are game-changers, helping agents streamline their businesses and enhance their communication with clients.  The possibilities with AI are endless, from video captioning apps to AI-powered market reports. Let's dive into the details and explore how these tools can take your real estate business to the next level.  Captions for Talking Videos Jimmy introduces the concept of using captions for talking videos, an AI-powered app that adds captions to videos.  The app goes a step further by incorporating AI eye contact, eliminating the need for constant script reading.  The AI technology intelligently adjusts the video to create the illusion of eye contact, resulting in a more engaging and personal experience for viewers.  Additionally, the app can translate the video into different languages and even synchronize the lip movements in the translated version.  RPR Market Reports RPR (Realtors Property Resource) is a valuable resource available to all National Association of Realtors members.  Traditionally, this tool provided detailed market reports, but recently, it has integrated AI capabilities to enhance its functionality.  Jimmy demonstrates how to access the AI-powered research page and create scripts for various tones, such as professional, engaging, or conversational.  These scripts can generate SEO-optimized social media posts, blog posts, or video scripts.  Agents can now present comprehensive market details tailored to their audience with minimal effort.  AI Virtual Assistants Virtual assistants have become indispensable in the real estate industry.  Through AI technology, these virtual assistants can handle various tasks, such as scheduling appointments, answering client queries, and providing property information. Jimmy emphasizes the efficiency and convenience of AI-powered virtual assistants in automating repetitive tasks, allowing agents to focus on more productive activities. AI-Powered Lead Generation Gone are the days of manual lead generation. AI algorithms can now analyze vast amounts of data and predict potential buyer or seller leads.  Jimmy discusses how AI-powered lead-generation tools help agents identify prospects, analyze their preferences, and target them with personalized marketing strategies. Agents can optimize their lead generation efforts through data-driven insights, ultimately increasing their conversion rates. AI Home Staging Virtual and augmented reality technologies combined with AI algorithms have transformed the concept of home staging.  Jimmy explains how AI home staging tools can virtually stage a property, allowing potential buyers to visualize the space with different furniture and decor options.  This technology saves time, money, and efforts associated with physical staging, while still achieving the desired impact on potential buyers. Artificial intelligence is reshaping the real estate industry, offering diverse tools to help agents optimize their businesses. As technology continues to advance, it is crucial for agents to adapt and embrace AI tools to stay competitive in an ever-evolving industry. By leveraging the power of AI, agents can effectively streamline their processes, generate leads, and enhance customer experiences, ultimately propelling their business to new heights. "Artificial intelligence has absolutely changed the game in real estate." - Jimmy Burgess Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

When starting in the real estate industry, you may be daydreaming about the future of your business. However, you're unsure of the steps you need to take to make your dream become a reality. In this episode of The Real Estate Sales Podcast, host Jimmy Burgess explores the concept of future growth and how it applies to business and personal development. He will dissect the key steps and delve into the importance of understanding where you are, reviewing past activities, and charting a path for the future.  Understanding Where You Are Jimmy emphasizes the significance of starting from a place of awareness.  Evaluating your current position, whether in your profession or personal life, is crucial. By assessing your circumstances, successes, and challenges, you can gain valuable insights into the factors that have brought you to this point. This understanding lays the foundation for charting your path toward future growth. Reviewing Past Activities To move forward successfully, you must reflect on the actions that have led you to your current situation, both positive and negative. By identifying the daily activities that have contributed to your achievements or setbacks, you can gain clarity on the habits and strategies that work effectively. This step allows you to refine your approaches and focus on replicating the actions that yield positive outcomes while tweaking or discarding those that hinder progress. Charting a Path for the Future It is essential to envision and articulate where you want to be in the future, both personally and professionally. Jimmy advises setting short-term, medium-term, and long-term goals to establish a direction and a sense of purpose. Having a clear vision of your ideal future, you can strategically plan the necessary actions and activities to propel you toward those goals. Focusing on Leading Indicators Leading indicators are the daily activities that serve as predictors of future success. These activities vary from person to person and depend on the context, such as the real estate industry or any other field. Jimmy recommends identifying the leading indicators that align with your goals and consistently incorporating them into your daily routines. Examples may include making targeted phone calls, engaging in social media marketing, or hosting open houses, all contributing to eventual achievements. Doing Future Leading Indicator Activities Daily Jimmy emphasizes the importance of taking action consistently to achieve different results. Committing to at least one future leading indicator activity daily creates momentum and progress toward your goals. These actions build a solid foundation for future growth and ensure you continually progress. Jimmy's insights on future growth highlight the significance of intentional planning and daily action, regardless of the field or industry. Understanding where you are, reviewing past activities, and charting a clear path for the future are vital steps in developing a growth mindset.  Focusing on leading indicators and engaging in these activities consistently will fuel your progress and help you realize your visions. These strategies can help you create a successful future that exceeds your expectations. "Your future should always be bigger than your past." -Jimmy Burgess Resources The Four Disciplines of Execution  Today Matters Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

In this week's episode of the TRES podcast, Jimmy explores the concept of belief and its impact on success in the real estate business. He debunks common myths and misconceptions that hold back many agents from reaching their full potential.  By understanding and challenging these beliefs, agents can take actionable steps toward achieving their goals. Listen to the seven lies unsuccessful agents often believe and discover how to overcome them. Top agents get all of the business Many agents believe that top performers dominate the market and hinder their chances of success. However, Jimmy reveals that top agents were once in the same position as struggling individuals.  The key is to believe in your own potential and learn from those who have achieved success.  By studying and emulating successful agents, you can shift your mindset. This will lead to taking actions that propel your business forward. The market is too difficult to gain market share The perceived difficulty of the market can discourage agents from taking the necessary steps to grow their business.  Jimmy challenges this belief by emphasizing that a changing market presents opportunities for those willing to do things differently.  In a down market, agents can stand out by doing what others are not doing.  Regardless of market conditions, agents can grow their businesses by providing value, staying proactive, and leveraging current market dynamics. Cold calling does not work Many agents believe that cold calling is ineffective and outdated. Jimmy shares that approaching cold calling strategically can be a powerful tool for generating leads and building relationships.  Agents can initiate meaningful conversations by sharing market information or seeking referrals during calls. I don't have enough money to market myself effectively Agents often believe that significant financial resources are required to market themselves and stand out from the competition.  Jimmy emphasizes that social media platforms provide cost-effective avenues to enhance visibility and attract clients.  By leveraging free marketing tools, such as shooting videos or engaging on social media, agents can effectively market themselves without having to rely solely on a substantial marketing budget. I need more money to make more money The belief that more money is a prerequisite for success can be limiting.  Jimmy highlights that sustained growth in the real estate business is achieved through hard work and consistent effort, rather than relying solely on financial investment.  Agents can achieve their goals by adopting a hustle mindset and focusing on activities that generate results. "Taking action in your business really starts with what you believe. If you believe something, then you take actions or don't take actions based on that belief." - Jimmy Burgess Belief plays a crucial role in an agent's success in the real estate business. By debunking common myths and challenging limiting beliefs, agents can unlock their full potential and take the necessary actions to grow their businesses. With the right mindset, determination, and daily effort, agents can overcome obstacles, achieve their goals, and become top-producing professionals in the real estate industry. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.  

In the fast-paced world of real estate, mindset plays a crucial role in determining an agent's success or failure. A person's beliefs and attitudes shape the actions they take, which ultimately impact their outcomes. In this episode of the TRES podcast, Jimmy explores the different mindsets that can lead to success or failure in the real estate business.  Ignorance on Fire ●      When starting in real estate, many agents experience a phase called "ignorance on fire." This refers to the excitement and passion that draws people in. ●      New agents, or even experienced ones trying something new, can quickly gain traction by leveraging their energy and enthusiasm. ●      However, it is important to remember that this phase is not sustainable in the long run. To truly succeed, one must evolve from ignorant enthusiasm to informed passion.  Knowledge on Ice ●      The opposite of ignorance on fire is knowledge on ice. This mindset refers to agents who possess the necessary expertise and experience but fail to utilize it effectively. ●      Often, these agents become complacent and stop adding value to their clients' lives. This lack of proactive engagement can lead to burnout and hinder business growth. ●      To reignite their passion, agents must find ways to innovate, personalize their approach, and tap into activities they enjoy. Rediscovering their energy will help them provide exceptional service once again.  Be Proactive ●      Success in real estate stems from being proactive. ●      Proactive agents take control of their schedules and prioritize activities that drive their business forward. They employ strategies like time-blocking for prospecting, staying in touch with past clients, and executing well-planned marketing campaigns. ●      Proactive agents create growth opportunities and distinguish themselves from the competition by actively shaping their businesses.  Avoid Reactivity ●     On the other hand, being reactive is a mindset that often leads to failure. ●     Reactive agents lack control over their schedules and find themselves constantly addressing urgent, last-minute issues instead of proactively driving their business. A reactive mindset breeds inefficiency, leaving agents feeling exhausted and unproductive. ●     To break this cycle, agents must shift their mindset to become more proactive. In order to regain control and achieve better results, agents need to proactively plan their days and focus on adding value. Embrace Persistence ●     Persistence is a vital trait for success in real estate. Challenges are inevitable, and agents must be resilient in the face of obstacles. ●      Approaching setbacks with determination and a problem-solving mindset is crucial. Successful agents view obstacles as opportunities for growth rather than reasons to give up. ●      By overcoming challenges promptly, agents can build trust with clients and position themselves as reliable professionals. In the world of real estate, mindset is everything. Agents who possess the right attitude and beliefs have a higher chance of achieving success.  Jimmy shares eleven mindsets that can set you up for success within the real estate industry. Listen to this week's episode to discover the rest of his advice to help you become a successful real estate agent.  “Remember, developing a mindset focused on growth, positivity, and proactive action is essential to thrive in the ever-evolving real estate industry.” - Jimmy Burgess  Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

With 35 years of experience, Jimmy Burgess has sold over $500 million in real estate. That's pretty impressive! But what are Jimmy's secrets to being so successful in real estate? In The Real Estate Sales Podcast episode,  host Jimmy will share some of these secrets. Here are the eleven lessons he learned from selling $500 million in real estate. The Client Isn't Always Right Jimmy quickly discovered the client is always right isn't true. When he first became a real estate agent, he spent a lot of time trying to please everyone. However, he quickly discovers that this is impossible. Now Jimmy knows that if he is working with a problematic client and nothing is pleasing them, it's okay to fire them. Don't be afraid to do this; have the guts to tell them it's not going to work. You can then refer them to an agent who can assist them better. If your gut tells you this client isn't right for you, let them go. Working with ideal clients who will need your services again is better. There Are No Losses Did you lose money due to a careless mistake? Think of it as a lesson instead of thinking you missed an opportunity. You find the perfect client and show them different houses for sale. However, you forgot to ask them if they were working with another agent. The next day, you called to make an offer, and the potential buyer said their agent already handled it.  Jimmy learned that committing with a client is best before showing homes. The loss will hurt, but it provides a better long-term game and teaches you to be wiser in your decisions. Most People Won't Support You Until They Need Just because someone likes your posts on social media doesn't mean they will support you. Most people watch from the sideline to see how you run your business. Then, they'll wait to support you when others do so. The lesson to learn is to earn business from people and don't expect it to happen. How can you make those watching from the sideline start doing business with you? Your Business Can Only Grow if You're Growing Your business will only grow as far as you allow it. You may find your business stalling if you're not trying to grow personally. How are you trying to grow physically and mentally? Are you attending conferences or listening to podcasts?  By investing in yourself, you're investing in your business. Bush up on your skills to bring more value to your clients and business. Jimmy always shares insightful advice for the real estate business. In this episode, he shared eleven tips from his experience working in this industry. Subscribe to The Real Estate Sales Podcast to hear the rest of his knowledge. “This business will test you, this business will try you, but ultimately, this business is refining you in a way to makes you a better agent and gives you the business of your dreams.” - Jimmy Burgess Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

It's hard trying to stand out in the real estate market! The competition for new agents is tough since they compete against agents with years of experience. They have already made their name in the market, so buyers may decide to work with them instead of you. How can you stand out within the real estate industry? Listen to this episode of the Real Estate Sales Podcast for advice. Your host, Jimmy Burgess, shares seven actionable tips on outperforming your competition. Work Hard for One Season You'll go through different seasons within your real estate career. You'll have to work harder than ever in one of these seasons.  Jimmy discusses the importance of separating yourself from others for a season so you can focus on business. Give Without Expectations Sometimes, sharing information with others for free is a good idea.  The more you give without expectation, the more you'll see the benefits in other business areas. Start by sharing blog posts on real estate and research on social media. You can even go door to door to speak with potential buyers. Ensure the information you share gives value and will help another person better understand the real estate industry. Focus on the Client's Needs Yes, you need to meet sales goals to pay your bills. However, there will be moments when you should focus on the client's needs instead of yours. You may have clients who already bought a house from you, but need to catch up on payments due to a financial crisis. Try taking the time to figure out a way you can help them during this challenging situation. Again, when you focus on other needs and bring value to them in return, you'll see positive results for your business. Don't Forget to Set a Time for Learning Just because you have your real estate license and are selling homes doesn't mean you should stop learning. The real estate market is constantly changing, and you must stay current with these rapid changes Look to see if there are new resources for first-time buyers or if there are any ways you can improve your marketing skills. These are great tips on how to become a top-performing real estate agent. However, Jimmy shares three more tips in the episode to help you stand out among your competition. Do you want to know the three other tips to help you shine? Subscribe to the Real Estate Sales Podcast to find out what else Jimmy has to say about outperforming 99% of other agents! “The best investment you can make is investing in yourself. What is it you're doing to invest in growing yourself when you grow yourself, your business is going to grow, your life is going to grow, and ultimately, investing in yourself is going to be the best investment you could possibly make in your entire life.” - Warren Buffett Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Many real estate agents struggle with hosting open houses and make simple mistakes that make them lose potential buyers. In this episode of the TRES podcast, host Jimmy Burgess shares insightful tips for conducting open houses. Listen to these seven expert tips for mastering the art of open houses. Stage the Home for the Client You Want ●     Consider the type of client you want to sell to. Is it a first-time buyer or someone near the retiring age? Take the time to stage the home to their liking. ●     Maintain the landscaping, unclutter the counters, and clean the house. ●     If the home is not looking the best, you're not putting your best foot forward. Let the Neighbors Know You're Hosting an Open House ●     There are two reasons why it's a good idea to let the neighbors know about the open house. ○     One, it increases the opportunity to let others know about the open house ○     Two, it lets other homeowners know you can help them sell their homes when ready. Spread the Word in Every Possible Way ●     There are different ways you can let everyone know that you're hosting an open house: ○     Social media ○     Direct mail ○     Phone calls ○     Going door to door ●     To make your open house a success, you should promote it in as many ways as possible. Put Directional Arrows Leading to the House ●     On the day of the open house, have directions leading to the house to let others know about the event. ●     You are maximizing not only the opportunity for this home seller to sell their home, but also your own exposure as a result of placing all these signs. Have Marketing Takeaways ●     What if potential buyers come to the event and decide the home isn't right for them? ●     Create lifestyle guides for different life stages, such as those wanting to downsize or being first-time home buyers. The guides allow you to create conversations and build relationships with potential buyers, so they'll have you in mind when they decide to buy. ●     Another idea is to have other properties available. They can view these properties and decide if it's a better option for them. Provide Valuable Feedback on the Open House to Your Listing ●     If you're hosting an open house for someone else, they will want full details on what the potential buyers thought of the home. ●     Create a detailed list of everyone who came to the event. What did the buyers like or didn't like about the house? ●     Communicate with the other agent on the event so they'll let you host another one in the future. Make Sure to Follow Up ●     Following up with potential buyers within 24 hours of the open house event is best. ●     Send emails letting potential buyers know you have lenders that can approve them or provide programs to first-time buyers. ●     Some potential buyers view multiple open houses in a day. You can send a video to help them remind you that your listing is the right one for them. ●     Doing follow-ups also allows potential buyers to ask questions or let you know if something keeps them from taking action. These seven actionable open housing tips will help you win over potential buyers. But be sure to take the time to listen to Jimmy Burgess on how to utilize these tips. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Are you looking for different ways to generate revenue within the real estate industry? One of the best ways to do this is by building agent-to-agent referrals. Your host, Jimmy Burgess, will share essential tips on generating revenue by utilizing agent referrals. In this episode of the TRES podcast, learn the five secret tips for building an agent-to-agent referral machine. Use Social Media to Build Relationships ●     Don't create a social media account only to use it for scrolling through when you're bored. Instead, take the time to develop authentic relationships with other agents. ●     Search other agents within your area and see what type of content they create. Then, take the time to comment on their posts or send them messages saying you enjoy their content. ●     Also, create content that adds value to your audience and other agents. Send Out I Love Paying Referral Fees to Feeder Markets ●     Jimmy shares a story of a friend who took the time to write handwritten notes to other agents within her feeder market. ●     Within the cards, she offered to pay a 25% referral fee. This little trick did wonders for her and can do wonders for you too! Follow Up With Phone Calls ●     If you're ever in a specific feeder market, take the time to reach out to agents within the area. ●     Tell them, “Hey, I'm in the city and wonder how your business is going.” Then at the end of the conversation, remind them you offer a 30% referral fee. ●     Not only does it allow you to contact another agent initially, but it also allows you to build a relationship with them. ●     The key is to add value, so they'll always think kindly of you. Farm Agents the Same Way You Farm Geographical Areas ●     Build a database of agents' email addresses within the feeder markets you want to target. ●     Use the database to send a postcard or other content that adds value to their market. ●     This will allow you to build relationships with the agents within these market areas. ●     You can use CRM, MailChimp, or Constant Constant to help you build an agent database. Attend Conferences ●     Attend different conferences in a state where there's a feeder market coming to the convention. ●     Take the time to chat with different agents to build trust and relationships with them. ●     Remember to get their email, so you can add them to your database and reconnect with them later. Now is the time to start building your agent-to-agent referral system. Everyone wants to generate revenue within this industry, so start now and stop wasting time! Do you want more real estate advice? Subscribe to the TRES podcast to hear what Jimmy Burgess says about the real estate industry! Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Most people believe that four letters words are bad. However, this isn't always the case! Your host, Jimmy Burgess, will share seven four-letter words that are ideal and safe for real estate. 1. CALL Learn how to pick up the phone to talk to people. This is how you build relationships with potential clients. 2. HOST Being a host at an open house will help you find your ideal clients. Decide how many you plan on doing per week. Be sure to conversate with others! 3. POST Don't just post your own content! Take the time to look at your past connections and comment on their posts. 4. FARM This is short for geographical farming. Are you doing anything to position yourself as an expert in your area? 5. LIST Are you taking the time to list home for sale within the area? Remember, people who control the listings also control the market! 6. SHOW Are you going out showing people the homes you have for sale? You can either walk them through a home or show them on video. 7. WORK Nothing is going to happen if you're not doing the job! Ignorance on fire is always better than knowledge on ice. You get up every morning to turn those locks, host open houses, and make more calls. If not, then there's no point in learning anything to help you grow as a real estate agent. You might make a mistake, but at least you're trying. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Right now is the ideal time to build a personal brand in real estate! But how can you do it? Discover these seven easy tips for building your brand with your host, Jimmy Burgess. 1. Who is your ideal client? Take the time to think about who is the ideal client you want to work with. You should also consider how you can add the most value to them. If you need help with this, consider what type of homeowner excites you the most. Is it a first-time homeowner? Is it a family looking for a bigger home? Whichever option makes you excited, then that's your ideal client. 2. Develop your unique selling proposition Figure out how you can stand out to help you attract your ideal client. You may want to look into your own life to see if there's anything about yourself that'll help you attract clients. Jimmy provides excellent examples of how you can find your unique selling proposition. 3. Crafting your brand story People like to do business with people. This means you must connect with others on an emotional level. You can do this by sharing something personal about yourself. What about YOU that will help create a brand story so clients will feel a connection with you? Remember to think outside of the box! 4. Identify where your ideal client is spending their time Not every single client will spend time on the same social media platforms. For example, newlyweds may spend most of their time on Instagram or TikTok. In contrast, older adults may spend most of their time on FaceBook. Figure out what social media platform is your ideal client using the most. 5. Build a consistent visual identity When people see your content on social media, you want them to know that's it you. This helps builds trust with your audience and know that you're the real deal. Consider creating branding colors, fonts, or a logo to help your visual identity stay consistent on all platforms. 6. Create valuable content This is how you start building your brand on questions your ideal client may have. What do first-time home buyers need to know? Or what type of questions do retired people may have? Once you figure this out, you can create engaging and entertaining content. This helps clients recognize your brand as an expert in a particular subject.  7. Grow, engage, and nurture your social media audience You always need new people coming in, so consider how to grow your audience. Once you can do this, be sure to engage with your audience. This means replying to those who comment on your posts. Over time, nurture your long-term relationships, as you never know if they may need you when buying a house. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

In this episode of The Real Estate Sales podcast, our host Jimmy Burgess sits down with his team's marketing director, Karina Caraballo. They discuss the tools they've been testing and having success with so that you don't have to try to keep up with all of the changing technology. If these tools aren't in your toolbox yet, it's time to upgrade your marketing strategies! ChatGPT Use ChatGPT to create SEO-optimized hashtags, captions, and bios on social media.  Captions This app will create captions for your short-form videos. It gives you tons of options so you can be creative and even offers eye-contact adjustment! BoxBrownie Stop people from scrolling past your posts with beautifully edited images. This app offers virtual staging and decluttering. Pivo This device sits atop a tripod and makes videos using facial and body tracking. Use it to make professional-looking virtual walkthroughs on your own. VideoAI If you're doing video marketing, this tool is a must. Use this to split your long-form content into shorter-form videos. It will do the hard work for you! Instagram Reels Do all of your editing in the app – Instagram will suggest trending music and effects you can add to your videos (don't forget to add an optimized description)! Insights and Analytics Pay attention to which of your posts are doing well with your target audience. Once you know what works, you can use ChatGPT to help you come up with more ideas for content. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

In this episode of The Real Estate Sales podcast, our host Jimmy Burgess gives you the 5 reasons you might be focused on the buyer side and how to take your real estate game to the next level. Jimmy always says if over half of your business is devoted to buyers, you're a real estate salesperson. If over half of your business is focused on listings, you are running a real estate business! They don't have enough market knowledge. Gain confidence by getting educated on your local market. Become an expert in your area and hyperfocus on a specific location. They lack a unique selling proposition. If you're a new agent or you don't know what sets you apart, use your team as a selling point. If you're a single agent, let prospects know the personal touches you bring to the table. They don't have a marketing plan that helps listings get sold. Tell your clients the strategies agents typically use AND what you plan on doing to go above and beyond those things. Lay everything out clearly to give your clients confidence in you. They have a lack of focus on sellers. Check your database: does it contain more buyers or sellers? What we focus on expands. They don't have a geographical farm area. If no one views you as an expert, you're probably not an expert. Find ways to add value to your neighborhood of choice consistently. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

In this episode of The Real Estate Sales podcast, our host Jimmy Burgess is here to bring the truth. Stop leaving deals and money on the table. There are so many things agents can do right now to connect with new and past clients. No more excuses! Optimizing Your “Google My Business” Page This is often the first thing a potential client sees. Make a strong first impression. Make sure you're getting Google Reviews! If your testimonials are somewhere besides Google, take screenshots and upload them as photos. Organize Your Database An organized database is a useful database. Segment your data in a way that works for you to track where you're at with your SOI.  Start a Weekly Newsletter for Your Database Create a template for your newsletter so it's easy to plug in new content each week. Offer video and readable content so you reach as many people as possible. Producing Video Content The agents out there who are making video content are the top producers. Geographical Farming Already have a farm? Consider starting another! Become the regional expert in a new area. Checking In With Past Clients Your past clients already love working with you. They might be ready to sell or know someone who is. Adopt “Orphaned” Clients As the market gets more challenging, some agents are leaving the business. Take on their clients! Ask realtors you know might be leaving the business, or talk to your broker about current clients who may no longer have an agent. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

In this episode of The Real Estate Sales Podcast, our host Jimmy Burgess gives you a list of 40 ChatGPT prompts all realtors should be using. Avid ChatGPT users know just how powerful this tool is and how much easier life and business can be if we can manage to start with the right prompts. If you're new to ChatGPT or you've never used it before, you're in for a treat! C - Client Attraction 1. 5 reasons people love moving from (Feeder Market) to (Your City) 2. 7 reasons buying is smarter than renting in (Your City) 3. 5 things homeowners wish they would have known before buying in (Your City) 4. 7 things every homeowner should do before listing their home for sale 5. 5 biggest mistakes home sellers make before listing their home for sale 6. 7 biggest regrets homeowners have after listing their property 7. 7 things divorced couples should do before listing their homes for sale 8. 7 ways executors of estates can leverage real estate agents to make their job easier 9. 7 things empty-nesters should consider when thinking about selling their home 10. 7 things engaged couples should consider before buying their home together 11. How growing families can buy a bigger house without breaking the bank 12. 7 reasons buying a home rather than renting while staying at (a nearby military base) might make sense 13. 7 reasons selling a home in (current season) is attractive 14. 7 reasons buying a home in (current season) is advantageous H - Help With Social Media Optimization 15. Give me an SEO-optimized Instagram profile for a realtor in (Your City) with the following designations and accolades 16. Give me an SEO-optimized LinkedIn profile for a realtor in (Your City) with the following designations and accolades 17. Give me an SEO-optimized Facebook profile for a realtor in (Your City) with the following designations and accolades 18. Give me an SEO-optimized YouTube profile for a realtor in (Your City) with the following designations and accolades 19. Give me an SEO-optimized Facebook post for (insert the MLS description and address of the home you'd like to post) 20. Convert (#19) an SEO-optimized Instagram post. 21. Convert (#19 or #20) to a 1000-word article that is SEO-optimized for LinkedIn 22. Convert the above to a script for social media content like Instagram reels A - Answering Tough Questions 23. Give me 5 reasons homebuyers should buy even though interest rates are going up 24. Give me 3 reasons buyers should buy NOW even though home prices have gone up 25. Convert (#23 and #24) to an SEO-optimized LinkedIn article 26. Convert (#23 and #24) to an SEO-optimized Instagram Reels script 27. Convert (#23 and #24) to an SEO-optimized Facebook post T - Taking Your Listing Presentation to the Next Level 28. Use ChatGPT to get an MLS description for (insert address). After you get an initial description, have ChatGPT change the tone or voice of the article to give you multiple options 29. Convert your MLS to an SEO-optimized Facebook post 30. Convert your MLS to an SEO-optimized Instagram post 31. Convert your MLS to an SEO-optimized LinkedIn article 32. Convert your MLS to an SEO-optimized YouTube script 33. Convert your MLS to an SEO-optimized Instagram Reels script G - Generating Ideas 34. Give me 20 ways to uniquely market a real estate listing to attract a first-time home buyer 35. Give me 20 ideas on ways a realtor can grow their social media following 36. Give me 20 SEO-optimized YouTube video titles a real estate agent should do to increase their following on YouTube 37. Give me 20 ways a realtor in (Your City) can promote their business P - Past Clients 38. Give me 20 ways realtors can show appreciation to past clients or referral partners T - Telling Your Community's Story 39. Give me 5 things people don't know about (Your City) 40. Give me 7 interesting facts about the history of (Your City) Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

In this episode of The Real Estate Sales podcast, our host Jimmy Burgess gives you 40 back-to-back quick tips for generating leads. Whether you're struggling to find prospects or you've already got a few tools in your toolbox, listen in to hear how you can build up your contact list even more and add to the top of your funnel. “Little Help” Posts Post on social media to ask friends, family, and even past clients if they know of anyone who is looking to buy or sell. Meet Up With Past Clients for Coffee You don't have to ask them to help you out – eventually, they'll ask you how business is going! The referrals will come your way if you focus on deepening those relationships. Host an Open House While you may meet some buyers interested in the property, you might also meet people who are just casually interested but may be looking to buy soon. Expired Listings Listings can expire for many reasons – the seller may just need to find the right agent! 6 to 18-Months Old Expired Listings They may still be interested in selling, and you'll face less competition. Host a First-Time Home Buyer Seminar Offer them value! In our current market, many buyers are first-timers. Let them come to you. Develop a Free “Buyer's Guide for Newly Engaged Couples” Newlyweds and engaged couples are already thinking about settling down and planting roots. They're likely to be interested in buying for the first time. Optimize Your “Google My Business” Page Buyers looking for an agent are going to search on Google. SEO optimization ensures that you show up first. Host a Going Away Party For Your Seller While you're there, you're the hero for helping them make their amazing life change, and they are sure to have friends who are interested. Host a Housewarming Party For Your Buyer This gives you and your buyers an opportunity to meet people in the neighborhood and deepens your relationship with your buyer. Join a Lead-Sharing Group The price of admission for these groups is to have someone to refer to someone else in the group. Call FSBOs FSBO (For Sale By Owner) properties shouldn't slip by you! Come prepared with information on how you can help sellers – they need us now more than ever. Get Free Leads: Veteran's United Realty This is a vendor for qualified leads. The referrals you'll get are ready to buy and are pre-approved for their loans. Get Free Leads: OpCity (If Your Broker Is a Member) Opcity is run by Realtor.com, where leads are nurtured until they are ready to purchase. Get access to leads at no cost to you. Get Free Leads: HomeLight HomeLight has no upfront costs, but there are some minimum requirements to join so make sure you do your research. Get Free Leads: OJO OJO also doesn't have upfront costs, but it requires 3 years minimum experience before you can join. Get Free Leads: Estately Like OJO, Estately requires 3 years of experience. They offer both listing and buyer leads. Get Free Leads: RedFin Referral Network RedFin Referral Network allows you to take advantage of situations where RedFin has more leads than they can respond to. Get Free Leads: RocketHomes This is an offshoot of RocketMortgage. These leads are also qualified and ready to buy. Get Free Leads: UpNest These leads are on the listing side, so UpNest asks a little more from you. Be prepared to submit a video to leads. Get Free Leads: Agent Pronto There are no minimum requirements for experience for agents, so if you're newer to the game, this is a great option. Get Free Leads: Fast Expert This is only for agents who are in the Top 5 in your local network, so if you're bringing your A-game, you can leverage that into more leads. Buy Leads: Zillow.com Zillow.com will help you find leads that are further down the funnel. Buy Leads: Realtor.com You're only going to find leads here if they're already looking to speak to an agent. Your leads are only as strong as your follow-up! Geographical Farming This is a foundational skill in lead-generating. If you find a region that works for you and stay educated and present there, you'll be sure to get some leads. Ask for referrals Talk to everyone you know and encourage them to keep you in mind if they hear of someone looking to buy or sell. Post a Listing or Property in a Local Facebook Buy/Sell Group There are often tens of thousands of people in these groups, and people who see your listings will often tag friends and family in your comments section. Private message the people tagged to see if they're interested in working with you. Circle Prospecting With a New Listing Call neighbors in an area where a new listing just went on the market to see if they know anyone who is looking to move into the area. Circle Prospecting With Recently Sold Homes Let homeowners know about a nearby sale and help them understand how this affects their home's value.  Use Buyers as Bait If you have a buyer that has their sights set on a particular home size and area, call homeowners in that area to see if they have a neighbor looking to sell. Probate Listings In situations where a homeowner passes away and hasn't named an executor, the court names one and this executor is charged with liquidating assets. Check your county clerk's office for contact info, and offer free quotes as a service. Go Live on Social Media - Virtual Open Houses Hosting open houses online can give curious people a chance to see what's out there. This may generate interest in seeing the house in person and, if you have your live on social media, it will remain available for anyone who wants to see it. Call Buyers From 2019 These homeowners have accrued a lot of equity in a short period of time, and they may not even know it!  Call AirBNB Owners These folks are usually investors. They are not sentimental about the homes they own and are oriented towards growth and change. Their contact info is often listed on AirBNB! Help Agents That Have Left the Business Difficult economic times come and go, and so do agents. If an agent is looking to leave the business, they may have clients that still need help. Offer to pay a referral fee. Targeting Folks in Feeder Markets Talk to agents in feeder markets to the market that you serve. When you're willing to pay more than the typical referral fee, you're sure to catch their attention. Help Overwhelmed Agents Agents that are top producers often have more leads than they can handle. Show up for these folks and they will show up for you. Call Renters Get access to lists of renters' names and contact information in your area. Give them information about the merits of homeownership. Produce Video Content Producing short and long-form videos about your local area position you as a resource and expert. Unsolicited Video CMAs Record your screen to show people the value of their home, even if they haven't asked! Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

When your business generates more on the listing side than the buyer side, you've gone from being a real estate agent to running a real estate business. In this episode of The Real Estate Sales Podcast, our host Jimmy Burgess identifies the most common reasons agents struggle to take on listings. They don't have enough market knowledge. Competence breeds confidence! You can become a regional expert if you're willing to hit the books. They don't have a unique marketing proposition for selling. If you're hoping a listing will fall into your lap, it'll never happen. Study how successful listing agents market themselves and create a written plan of what you will do to help clients sell. Their CRM is full of buyers instead of sellers. It's not hard to get buyer leads – that's why everyone does it! Focus on contacting buyers through door-knocking, cold calling, or whatever works in your region. They don't have a geographical farm (or farms). Become the real estate expert for an entire region. Find an area that doesn't have a dominant agent or an area where it makes sense for you to invest your time and money (in the form of mailers, events, sponsorships, etc.) What we focus on expands. If you aren't focusing on listings, they'll never grow. When you place your intent and attention on connecting with sellers, you'll see your business start to change. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Everyone runs into creative blocks. In this episode of The Real Estate Sales podcast, Jimmy Burgess is here to help you break through and generate amazing content ideas for your social media presence so you can build engagement, provide value, and generate leads. 1. Don't recreate the wheel. Find agents in your market who are fairly similar to you. Study what makes their content great and try making similar content yourself! 2. Leverage Google. Look up “(your local area) + realtor” and find out what the MOST-SEARCHED terms are. Use those for inspiration! 3. Look directly at the camera. Connect with viewers using eye contact, OR use an editing app like Captions to adjust your eye-line. 4. Use ChatGPT to optimize your social media post. Boost engagement by taking your regular MLS posts and using ChatGPT to SEO-optimize new posts for different social media platforms. 5. Study and utilize your own data. Identify what the subjects and types of posts that got the most engagement and make more of those. 6. Check out Coffee and Contracts. Haley Ingram helps agents create content and generate leads. 7. Jump on trending topics. Stay aware of current news. Use a green screen in your videos to put a trending article behind you. Interpret and explain it to your audience or community. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Don't sit back and wait for business to come to you! In this episode of The Real Estate Sales podcast, our host Jimmy Burgess connects with Jay Johnson on how creativity and a willingness to try new things help him make the most of his open houses. 1. Jay committed to doing open houses EVERY DAY. Rather than having exhausting 5-hour open houses, Jay found he could host an open house every day for a couple of hours. 2. He started working out in the parking lot, talking to passers-by. When things were quiet but people were walking by outside, he found that standing out front was a great way to connect with neighbors. 3. In a traditional market, prepare for your open house. Add it to your local MLS and share the information with other agents. Social media is also an effective way to get the word out. 4. On the day of the open house, capture the neighborhood's attention. Get the word out by putting up signs. Safety first! Door-knocking can be a great way to get in touch with neighbors. Maximize your opportunities by offering amenities – try a food truck! 5. After your open house, follow up! Try to get contact information from the people who stop by. Rather than putting ALL relevant information in pamphlets, offer to send it to them via e-mail. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.  

Growing your influence is key to building your business in the long term. In this episode of The Real Estate Sales podcast, Jimmy Burgess gives you seven tips on how you can become known as a trusted resource and valued member of your community. 1. Build an Email List Start with a strong foundation of people who like and trust you. Add people consistently – on a weekly basis if possible!  2. Create Searchable Content For Your Area What are people going to search for before they move to your area? Answer their questions in written or video form. 3. Use Location Tags and Hashtags on All Social Media Posts Using location tags may help you show up in the feeds of people in that area, driving new traffic to your posts.  Relevant, location-based hashtags make your content easy for potential clients to find. 4. Interview Local Businesses and Leaders In the Community Provide value to local community members by promoting small businesses, events, and leaders. 5. Geographically Farm a Local Neighborhood Where do you LOVE to sell? Dive in and become an expert there. Show up consistently in that area and your SOI will grow. 6. Leverage Your Testimonials Show prospects how much value you have provided to past clients by asking for testimonials. Don't be afraid to ask for them! 7. Get Involved! Offering up your time as a volunteer can help you build relationships with folks who will see your commitment to service and supporting their community. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Videos work while you sleep! In this episode of The Real Estate Sales podcast, your host Jimmy Burgess interviews Noah Escobar of Berkshire Hathaway HomeServices about using different types of video to become known as a regional expert and trusted resource. 1. Community Videos (Sample Community Video) Target communities that you work in (or want to work in)! Become known as the expert on the region to build trust and provide value to community members. Use SEO-optimized search terms to create a title and keep the run time short to maximize the clicks AND watch time. 2. Infrastructure Updates (Sample Infrastructure Update) Escobar uses drone photos and video with voiceover to show current developments in the area. 3. New Community Updates (Sample Community Update) Give up-to-date, timely information to clients and other community members to position yourself as a resource. 4. Listing Videos (Sample Listing Video) Inspired by HGTV, Escobar wants to impress his potential clients with every walkthrough. This type of video allows people to see you and get to know your personality. Your vibe attracts your tribe! 5. Interviews With Builders (Sample Interview) Help get builders connected with the correct properties and people. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Bring value to your customers by telling them all they need to know about selling in the current market. In this episode of The Real Estate Sales podcast, your host Jimmy Burgess goes through 5 talking points you can use to help your clients understand why it might be time for a price reduction. Understand Your Numbers. ·         Get fluent in the current statistics and how they compare to the stats of the past. Then communicate those stats to your sellers. 2.            Economics: Demand. ·         Speak about the number of transactions, which can help you see how many buyers are out there. Compare with numbers from previous years and months to help your clients understand the state of the market.  3.            Economics: Supply. ·         Speak about the current competition. How many houses are on the market and how does that compare to previous years or months? When supply goes up, it can be harder to sell. 4.            Buyers have to see the perceived value of a property. ·         In a competitive market, buyers will want to see low prices, or they will be willing to wait for lower prices when they come along.  5.            Communicate that the next sale will probably be the highest-price sale. ·         The most recent sale sets the “ceiling” for what the next sales in the area will be. If demand is lower than supply, each sale price will continue to decrease. 6.            Explain your job. ·         Your seller has probably heard that agents want to make “quick sales” and make their commission. Let them know that you just want to give them up-to-date information so they can make their own decisions about what to do. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Are you GROWING through this recession, or just GOING through it? In this episode of The Real Estate Sales podcast, your host Jimmy Burgess gives you the seven things you need to keep in mind if you want to not only survive but THRIVE during tough times. 1. There will be winners. Time to step up your marketing game and your education. Become the first person your community thinks of when they think of real estate. 2. Grit will be revealed. People who persevere despite hardship and keep some perspective will see success, while those who give up at the first sign of difficulty will weed themselves out. 3. There will be losers. When agents exit the real estate industry, that will make more room for you to succeed. 4. Agents will understand the value of a referral. Referrals from clients and other agents will bring you more business and also help you build connections. 5. Commission will be compressed. Some agents will act out of desperation and reduce their commissions to make a deal. Wise agents demonstrate their value so their clients understand exactly what they are paying for. 6. Agents will understand the difference between value and price. Make sure you're working with the people who help you sell more, not just the ones who offer you a bigger split. Also, look at how much return you're getting for your marketing and assess how much you should budget for it. 7. The strong will get stronger and the weak will die. Once you make it through a recession, you emerge on the other side stronger and more confident in your ability to persevere. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Out with the old social media strategies, and in with the new! In this episode of The Real Estate Sales podcast, your host Jimmy Burgess talks about the latest social media news, trends, and tips to help you reach more people and increase engagement. Instagram and TikTok are extending the description box. The apps will now use descriptions to judge whether your content is relevant to search terms, so make sure you're spending time on those descriptions and not just hashtagging! Use ChatGPT to optimize your social media posts for each different platform. Each platform has its own specialized algorithm, and ChatGPT can help you create SEO-optimized content for each one without you having to go through the trouble of learning how each algorithm works. Instagram is going back to its foundation. If you've been missing the old days of sharing still lifestyle and aesthetic pictures on Instagram, you're in luck. Try sharing personal and lifestyle content again – you will see it gain more traction than in recent years. Screenshot Twitter posts and post them as an image on Instagram. This allows you to use the content you have created for Twitter to connect with another audience. These types of posts have been gaining popularity. Use your Location Tags on Instagram and TikTok. If your post is most relevant to people in your area, adding your location tag will increase their chances of seeing it. Use green screen backdrops to show headlines behind you. Jimmy demonstrates how you can use Instagram Reels to create a green screen effect and display an article that you want to talk about behind you. Organic traffic is increasing on Facebook. Facebook Reels are gaining popularity, so if you already create Instagram Reels, you can upload them to Facebook at the same time. Creating them without Instagram is also a very easy process and Jimmy walks us through it. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Chances are you didn't get into the real estate game because you want to spend your time figuring out the ins and outs of every social media platform. Thanks to ChatGPT, you don't have to! In this episode of The Real Estate Sales podcast, your host Jimmy Burgess is here to share five cutting-edge ways you can use ChatGPT-optimize your content for social media. Generate SEO-optimized descriptions for your Facebook posts. Facebook descriptions are increasingly becoming sources of organic traffic. In the past, Jimmy's company would create Facebook posts and use the same description they would use in their MLS. Using ChatGPT to create a short, optimized Facebook post led to increased views AND engagement. Increase your engagement on Instagram. Instagram is going back to its roots as a photo-sharing app. The search function will also be using descriptions to get the right content in front of whoever wants to see it. This change in the algorithm is an opportunity to use ChatGPT to SEO-optimize descriptions. Increase your engagement on LinkedIn. As a platform, LinkedIn is best suited for sharing blogs, articles, and other written content. When you offer this type of content and use ChatGPT to SEO optimize it, it will come up in searches and you will be seen by customers as a valuable resource for information about your area. Increase your engagement and views on YouTube. YouTube uses descriptions to judge whether a given video is relevant to search terms. YouTube will also use the audio of the video to make sure it matches the description. Use an SEO-optimized description AND script to bring clarity to the algorithm and show up more readily in search results. Compound all the content you're making. Once you have created one form of content, go down the line and ask ChatGPT to create optimized content for YouTube, LinkedIn, Facebook, and Instagram. Each platform has its own unique algorithm, so optimize your content for each one specifically. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Wonder what to post on social media as a realtor? In today's episode of The Real Estate Sales Podcast, our host Jimmy goes over 7 different pillars of successful real estate content. 1. People to highlight. Sometimes social media content shouldn't be about ourselves, but instead about other people. Use your social media content to highlight others from time to time. Some examples of people to highlight include New homeowners, certain people or organizations in the community, or people who just sold their homes. 2. In the know. Are there any events happening in your community? Post about them, almost like a news reporter would. By promoting different events in your community, you can cement yourself as the real estate resource in your community. 3. Local listicles. A listicle refers to a numbered list. By posting listicles, you'll capture people's attention by providing them with information on certain places or businesses in your community. You could make a listicle about virtually anything, whether it be restaurants to check out or social gathering spots. 4. Listings. People want to get information on local listings to understand their local real estate market. You could post photos of new listings or short-form videos on new listings. You could also highlight particularly interesting listings. Mix it up. 5. All access. If you have an open house coming up, post some content that gives people a behind-the-scenes look at you setting everything up. You could show yourself setting up signs, cleaning the house, show activity during the event, etc. 6. Reviews and testimonials. Over 80% of people nowadays go online to look at reviews and testimonials for real estate agents that they're working with. By posting different reviews and testimonials, you can show potential buyers and sellers that you're the right real estate agent to work with. 7. Stats. Providing different information and stats to potential clients can help you be seen as a real estate resource, but the presentation is important. Include pictures or videos. Highlight valuable information like the selling prices of houses, how the market is, etc. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

You know you should be farming a geographical area or neighborhood, but you're unsure of what to send them. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over how to effectively farm an area. Consistency is key to geographical farming. Whatever you send, you have to send it on a regular basis. How often you send it will vary, but focus on remaining consistent. Send a yearly market report. On a certain date every year, send out a market report to your clients. Offer valuable information that can add value to them. Send quarterly reports. Just like an annual report, sending quarterly newsletters is also valuable. Information on how long listings stay on the market or the average selling price could be included. Rotate different cards more frequently. Between quarterly and annual newsletters, you can also send out letters on a more frequent basis. An example is sending out letters monthly that describe upcoming events. Utilize subtle, but direct calls to action. If prices in a neighborhood begin to rise or fall, send out a newsletter to that area. Offer a free market evaluation to help add value to your particular area. Send out customer testimonials. Send out testimonials from clients that you've worked with before. However, use testimonials that are specific to the area you're trying to farm. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

True success comes from surrounding yourself with the best people possible. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over 11 different people that all realtors should surround themselves with to reach true success. 1. A coach or mentor Having a coach or mentor lets you get an outside perspective on your business. Perhaps they notice something that you miss or have some valuable insight. Either way, invest in a good teacher. 2. Someone you're pouring into It may seem counterintuitive to help out other agents or invest resources into someone, but investing in another agent or person provides insight. It can also lead to a future return on that investment. 3. Support Staff Every realtor that builds a genuine business has people involved. By hiring others to take care of tasks, you can spend more time focusing on things like growth or adding value to clients. 4. A trusted lender Having a go-to lender allows you to know your client is in good hands. It also allows you to provide the level of service you want to your clients.   5. A trusted inspector   Just like a trusted lender, having a trusted inspector allows you to know your clients are being properly cared for. It also lets you provide a consistently high-quality service. 6.  A dependable handyman When a buyer gets a new home, they may need repair work done or something done to properly settle in. By having a reliable handyman, you can provide whatever your client needs. 7. An accountability partner   Having someone to hold you accountable is a huge boost for your business. Whoever your partner is can make sure you're following through on your words and actions to help boost your business. 8. A professional accountant If you have an accountant who you fully trust, you can focus on growing your business instead of things like taxes. Just like support staff, if you're able to delegate tasks to someone else, do it. 9. A trusted title company/closing attorney Transactions are the most volatile during closing. By having a trusted attorney or title company, you can prevent issues and ensure the closing process goes smoothly. 10. A friend to share with Having someone you can share your success stories with is hugely important. It's also important to be able to have someone you can talk to when you're struggling with your business. 11. An agent to lean on/pass things onto When you're on vacation or out of town, it's important to have someone who can handle things while you're gone. Whether it be a team member or someone you trust, have someone to pass things onto. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Success is a process. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over 7 different rules in real estate that are guaranteed to help lead to your success. 1. It's not who YOU know, it's who knows YOU. Social media, communication, and following up with clients is all key in today's real estate market. Prioritize people knowing you, instead of vice versa. 2. The more you give, the more you get. By adding value to the market, whether that be through relationships or providing information, you are guaranteed to get things in return. Focus on adding value to receive value. 3. The more adaptable you are, the more your business will grow.   Real estate is a volatile industry that's constantly changing. You have to be able to adapt to changes in the industry to see success.   4. The more you learn, the more you earn.   As a real estate agent, people are going to ask you questions. If you want to be able to earn their business, you have to be able to answer these questions. Continually learn about the market to become a better resource.   5. Hard work beats talent, when talent doesn't work hard.   No matter how talented you are, if you don't actively put in work, you'll get nowhere as an agent. Utilize your talent, but don't be afraid of hustling.   6. Consistency leads to contracts.   To achieve great things, you have to put in the continual effort. By being consistent, your progress will grow upon itself, and you'll see more success.   7. Authenticity is attractional.   In real estate, you have to sell yourself, yes. But top real estate agents attract more business than they chase. By being authentic, you will attract more business, just like those top producers. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Wondering how to better communicate how things economically are in the real estate market? In today's episode of The Real Estate Sales podcast, our host Jimmy meets with David Childers to discuss exactly that. Understand the market Inflation continues to be an issue, and several banks have faced failure or the threat of failure. The federal treasury continues to raise interest rates in an effort to help combat this. Remain opportunistic and optimistic. Let your clients know about the potential future and how it can ultimately benefit them. Share your opinions Having opinions is equally important to being educated. Buyers and sellers will want your opinion, so you have to be ready to provide it. Understand that the market is volatile and interest rates can either raise or lower depending on your neighborhood. For some buyers, now is a perfect time to buy, especially long-term homeowners. For others, renting might be the better option. Think and prepare for the future Childers predicts that, despite the challenges buyers are currently facing regarding being able to afford the home, there are still buyers on the market. As we enter spring, keep this in mind. Position yourself to be the best real estate resource in your market. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Jimmy's going to take your real estate business to the next level. In today's episode of The Real Estate Sales podcast, he goes over 7 different activities that will help your real estate business explode. 1. Surround yourself with doers You are the sum of the people you spend the most time with. The top agents surround themselves with doers.·         Doers are the people who are consistently putting in the effort through prospecting, adding value to clients, being a top resource, et cetera. Surround yourself with them to learn from them and boost your own business. 2. Count your conversations What we inspect is what we can expect to get better at. Have as many conversations with people as possible. After having these conversations reflect on them. What went well, what didn't? Use these insights to help yourself grow. 3. Take inventory of your past sales Look at the past few years of your transactions and study them. What started the transaction, what generated that lead? By studying past transactions, you discover patterns. You can then repeat these patterns to help generate more leads and transactions. 4. Learn a new skill What are you good at and what do you wanna learn? Think about your strengths and weaknesses and try to minimize your weaknesses while elevating your strengths. Learn about a skill then put it into practice. 5. Leave testimonials for other people When we do something for people, they subconsciously want to return the favor. Testimonials are one of the BIGGEST tools in your toolbox. Give other people testimonials and they're likely to return the favor. 6. Choose a niche A saying Jimmy grew up with is “There's riches in the niches.” By choosing and specializing in a niche, you face less competition and are able to become an expert by focusing on something small. This translates to experience that will let you broaden your horizons. 7. Wake up one hour earlier and go to bed one hour earlier People are naturally more productive closer to their wake up time than they are closer to bedtime. By shifting your sleep schedule by one hour, you can not only get a literal headstart on the competition, but you're also able to start being productive earlier. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Wondering if you should start a team or stay as a single agent? In today's episode of The Real Estate Sales podcast, our host Jimmy interviews Kyle Upton to discuss his experience building up a team. Starting the Team Upton was a solo agent from 2016 to the end of 2022, when he finally decided to start his team. However, as he continued on as a solo agent, he realized he was wearing too many hats and needed a team. Upton started his team by hiring a few people he was already close with. As things scaled however, Upton hired people as necessary.   Growing the Team After hiring his first team members, Upton focused on his sphere of influence. He connected with people he already knew for both lead generation and team members. As Upton continually got more and more leads, he would hire more team members as necessary. If an issue arose that he couldn't face, he would hire someone to assist him.   Lessons From Scaling The first thing Upton wished he knew prior to scaling his business was to have your systems in place beforehand. While working as a solo agent, Upton would work on over 50 deals using only an Excel spreadsheet. This obviously isn't practical when scaling your business. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

In order for our real estate business, and us as people, to grow, certain things have to change. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over 7 different things that realtors need to change to succeed. The low barrier of entry into the real estate business ·         When everyone is able to become a realtor, the profession's reputation and professionalism go down from lackluster realtors. ·         Be the most professional realtor in your area and offer the most information to clients. 2.            Self focused marketing ·         Too often, real estate agents use marketing to highlight THEMSELVES instead of using marketing to focus on the needs of clients. ·         Provide clients with what they want to know, and make THEM the hero of your marketing, not the other way around. 3.            Non-professional photos for listings ·         In today's environment, people scroll through listings. Pictures and videos are the first thing they see. If a picture is unprofessional, you by extension are viewed as unprofessional. ·         Again, think of the low bar for entry. If you can make your photos look professional, you'll stand out against the competition. 4.            PPP marketing ·         PPP marketing refers to simply putting a sign in the yard of a listing, promoting it online, and praying someone buys it. This marketing is outdated. ·         You need to develop and use a marketing plan that helps sellers sell their house as quickly, and as profitably, as possible. 5.            ABC conversations with clients ·         ABC stands for “always be closing” which, just like PPP, is incredibly outdated.  ·         In the current market environment, RELATIONSHIPS are what matters, not transactions. Focus on building relationships with clients that will lead to transactions. 6.            Single agent mentality ·         It's not IMPOSSIBLE to succeed as a single agent, but you have to have some other people around to help you. ·         It can be a formal team, or people that you trust for certain services. Whatever it is, you NEED people to help you. 7.            Shiny object infatuation ·         Too often people look for the easy way to do something, or the “shiniest” object. ·         Real estate is built off of labor though. If you want to succeed, you HAVE to be willing to put in effort. Otherwise, your business will go nowhere. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

ChatGPT is absolutely a game-changer for real estate agents. In today's episode of The Real Estate Podcast, our host Jimmy goes over 23 different ways that realtors can use ChatGPT to help their business. 1. Ideas for Instagram posts Social media is an invaluable tool for realtors, however, most of the time they don't know what to post. Simply get some ideas for social media posts from ChatGPT! 2.  Ideas for Facebook posts Just like Instagram, ChatGPT can also help you produce different posts for Facebook. Simply ask for a certain number of real estate posts for your city. 3.  Ideas for TikTok content A unique feature that ChatGPT has is it understands the differences between content for different social media platforms. The ideas for Instagram content will be different from the Facebook posts, which will both be different from TikTok. 4. Ideas for LinkedIn posts Since LinkedIn is more post-heavy, after you see an idea you like, you can have ChatGPT create that post which you can then upload to LinkedIn. 5. Ideas for video content This is a bit broader and can cover different video formats. For example, you could get ideas for YouTube videos or ideas for Instagram reels. 6. Ideas for blog posts This is also broader than social media posts. Ask ChatGPT for blog post ideas in your particular city. If you like a certain idea, you can then have ChatGPT also produce a blog post. 7. Listing descriptions  ChatGPT can write a listing description with certain features that you want to be promoted. 8. Rewrite a listing description If your listing description is looking a bit stale, ask ChatGPT to rewrite it. It can be rewritten to be shorter, funnier, more professional, etc. 9.  Write a Facebook post on a listing After you've created a listing description, you can ask ChatGPT to produce a Facebook post on it. It will satisfy the Facebook algorithm and help reach a wide audience. 10.  Write an Instagram post on a listing Just like Facebook, ChatGPT can also create an Instagram post about a particular listing that will hit all the requirements for a good Instagram post. 11.  Write a TikTok script on a listing ChatGPT can write a script for a TikTok short that is designed PERFECTLY for TikTok and its audience. 12.  Write an email on a listing Give ChatGPT some details on your listing or a description, and it can write a great email with a call to action that will promote the listing. 13.  Write a video script on a listing Ask Chat GPT to create a video script on a listing and then record a video. If necessary, you can have the script rewritten to be shorter or more professional. 14.  Write creative ways to promote a listing After you've posted about a listing, ChatGPT can suggest creative ways to promote it. ChatGPT could then write the copy for those promotions. 15. Write creative ways to promote an open house Provide ChatGPT with some details on a particular listing and ask it to write something that gets people interested in an open house. Again, it can then be tweaked as desired. 16. Reasons why people love living in your city When people are looking to move into a particular area, if they see a video on some positives about the city, they're far more likely to engage with the video. 17. Shorten a script into an Instagram reel After you've created a long script, ChatGPT can then shorten it into a form more appropriate for something like an Instagram reel. 18. Write some content on why now is a great time to buy ChatGPT can be used to create blog posts as well as scripts. Ask it to write something explaining why now is a good time to buy real estate. 19. Write some content on places to visit in your city Ask ChatGPT to create a script or blog post on something like popular restaurants in your city. This adds value to your clients and the area you service. 20.  Write some content on current interest rates This is especially relevant to the current real estate market. By providing information like this, you'll be seen as a valuable real estate resource. 21.  Write some content on what homeowners should do if their listing expires With the current market, expired real estate listings are becoming more and more common. ChatGPT can write some content explaining why listings expire or what to do after an expiration, which adds value to the community and to those clients. 22. Ideas for showing appreciation to past clients ChatGPT can also create some unique and fun ways to show appreciation, and add value, to past clients. 23. Ideas for marketing myself ChatGPT can give you some unique and effective ways to not only add value to clients but also to help promote yourself and your real estate business. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Wonder what to do for your business in this current market? In today's episode of The Real Estate Podcast, Jimmy meets with Gino Blefari to discuss ways to survive and thrive in the current real estate market. 1. Have a strong mindset A strong mindset is ALWAYS important, even more so in the current market. We don't know how long the current market will last or how deep it will go, but we do know it will pass. You have to remain mentally strong in this market to thrive in the upcoming market. 2.  Follow your schedule Don't make a commitment without first checking your schedule. If it can't fit, then don't make the commitment. By creating and following a schedule, you can prioritize what's important and dedicate your time and energy to it. 3.  Focus on your MEDS Meds stand for meditation, exercise, diet, and sleep. When you take care of yourself and your mental health, you'll feel good and perform better. Again, think about strengthening your mindset. Blefari says these are small cornerstones that lead to winning habits. Focus on the small, daily things that will lead to big changes. 4.  Focus on strategy Blefari would farm realtors who were leaving the real estate business. Whatever you do, create a strategy and follow it. Whatever worked for you in the past, focus on that. Contact all of your clients, add value, and focus on lead generation. Whatever strategy you choose, follow it and tweak it as necessary. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.