Podcasts about dtft

Scott Jensen is a Senior Marketing and Business Strategist. His recent work was as SVP of Marketing at Partner Fusion as the manager of SEM, Product, Creative and Data Science. In addition, his consulting practice helps companies around the world apply digital marketing to their business strategy. During this episode, you will hear Kevin and Scott discuss why every business should target each type of customer with a different value proposition. Understand how to segment your customers and define what value can be offered to different segments. Listen to the end to learn the price of converting a potential client into a sale. Links: Scott Jensen on LinkedIn Adigma.io/ Time Stamps: 00:24 - Customers segmentation & targeting 01:44 - How customers can be segmented for a Self-Storage business 06:44 - Using A/B testing for price increase decisions 10:44 - Differentiating value proposition for different types of customers 12:43 -“People who are on autopay, they stay longer” - Kevin 13:38 - Segmenting customers for a car dealership 17:21 - Price of converting a potential client into a sale

Gabe Thayn and Cameron Urry are the co-founders at Adigma, a data-driven, innovative marketing technology company that uses custom-built, data-driven paid search marketing structure to create an individualized toolset for businesses. During this episode, you will learn how to how to boost your local business in paid search and SEO search rankings. Learn the difference between local and organic SEO including the role content plays towards traffic. Find out ways to obtain your customer’s data the correct way and increase your new customer findings by 30%.  Links: Linkedin.com/in/gabe-thayn Linkedin.com/in/cameronurry Adigma.io Time Stamps: 02:08 – Background and introduction 06:08 – Success in the self-storage business 10:05 – The difference between local and organic SEO 10:18 – “If you get optimized and you’re ranking high you’re going to get massive volume.” – Cameron Urrg 13:30 – The role content plays in this industry 27:50 – Monitoring the acceleration rate of occupancy 32:04 – “Everyone has some level of data. Max out what you can do, have a plan, and figure it out.” – Cameron Urrg 33:23 – Obtaining your customer data the correct way 40:06 – What else does Adigma has to offer its customers? 44:02 – Increase your new customer findings by 30%+ 47:40 – When to properly raise rent for maximum yield  

Maziar Sadri is the chief product officer of Unification, the first protocol to integrate existing user bases into blockchain technology, creating a user-controlled open data marketplace. Mazi led 3 products to leadership positions in their category, including Answers, Messenger, and the Yahoo! During this episode, Maziar will share how the new generation of  Blockchain is changing the world. He will focus on how Unification is brining blockchain to brick and mortar stores. Listen to the end for insight on how this technology can change how enterprises sell and exchange customer data.   Links: LinkedIn Unification.com   Time Stamps: 01:31 - Maziar background and passion 05:19 - Machine learning and adjust to the market 09:12 - What is blockchain 11:44 - Paying a client in Bitcoin and selling it low 14:57 - Accountability and transactions with smart contracts 17:05 - A new generation of currency that is changing the world 26:12 - Bringing blockchain to brick and mortar stores 31:17 - How much does it cost for this service 32:16 - Selling and exchanging customer data   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.  

Steve Suh is the co-founder of Floship, a global cross-border e-commerce fulfillment company. They service online retailer that wants to take their business internationally. During this episode, Steve will share key insight into ECommerce trends and how some retailers are yielding such high gross. You hear about what companies like Walmart and Amazon are doing differently in order to stay on top. Steve and Kevin will also talk about how the new pop up store model might be the best strategy.  Learn about the E-commerce and retail growth in Hong Kong and find out what is next in for the future for Floship.   Links: https://www.floship.com/ https://snaptee.co/ Quotes: “It even easier for an online retailer to go offline” - Steve Suh “You think that offline retail is dying, but its not” - Steve Suh Time Stamps: 01:05 - What is Floship? 03:45 - Stevens backstory 09:16 - The progression of Floship 11:47 - E-Commerce trends and high retail gross 13:13 - What Walmart and Amazon are doing differently 15:12 - E-commerce and retail growth in Hong Kong 18:01 - Pop up stores and going from online to an offline store 22:21 - What's next for Floship? 24:34 - Two sides to the Chinese customer    

Oswald Yeo is the co-founder and CEO of Glints, the #1 career discovery and graduate recruitment platform in Asia with a network of over 300,000 young professionals and 10,000 employers. He is a college dropout who dedicated his time on startups which is now raised over $4million by top investors. He has been featured in different publications including Forbes, Business Times, and The Huffington Post. This episode focuses on the idea of building an in-house digital team for companies. Oswald talks about the benefit of hiring digital team overseas. He also shares his own personal experience while being on a quest of connecting workers and employers. On this episode, you will learn when to start hiring digital workers and what the perfect conditions are for a more successful working relationship.   Links: Glints.com   Time Stamps: 00:26 – Who is Oswald Yeo and what does he do? 06:15 – Status of Startups in Singapore 09:56 – When is the time to start an in-house digital team? 12:18 – Advantages of hiring overseas digital workers 14:03 – Constant communication between workers 16:22 – The importance of meeting your team in person 17:08 – His vision on digital marketing in the next few years 18:12 – Best Internship in the World 19:18 – Updates on their company 19:38 – Where to find them and how much they charge   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.  

Rob Madsen is the President of U-Lock Mini Storage Group, a company dedicated to helping you make the most of your moving and storage experience. He is born into the storage industry and has evolved from the basics of maintenance, operations, and construction to the full oversight of developing and growing a multi-facility class A portfolio of self-storage properties. During the episode, you will learn so much about the storage industry. From his several years of experience, he shares his know-how in the field, not only in storage but in the supply chain management, in general. He also gives some pointers on what to consider when building a website in order to attract more traffic. For brick-and-mortar store owners, you will definitely gain so much from this episode from constructing your businesses to expanding it.   Links: U-Lock Mini Storage  Self Storage Association Inside Self-Storage   Time Stamps: 01:42 – Rob’s background in the storage industry 04:03 – The size and growth of his company 06:40 – Moving from yellow pages to digital phase 10:32 – Allocating the budget digitally 12:09 – Using Social Media in increasing customers 17:53 – Competing with the big REITs 22:19 – Customers vs. Cost 27:02 – Allocating the advertising budget 32:21 – Participating in charities 38:05 – Pointers for brick-and-mortar stores website 42:07 – Working with different agencies 45:10 – The future of SCM   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.  

Nils Horstmann is the Founder and Managing Director of Eviom, a digital marketing consultancy company dedicated to developing digital marketing strategies that would help you achieve success in the digital world. Nils is a qualified business economist making him the person responsible for overall repeat client support. He has vast knowledge and experience in digital marketing that has made a great contribution to the creation of Eviom. During the episode, Nils imparts his knowledge in the world of digital marketing. He gives recommendations on what digital strategies to use including what online platform is cheaper for converting traffic to your businesses. He shares when and how his company started and he reveals some recommendations on the perfect country to start a business. For all the business-savvy listeners, this episode is for you!   Links: Eviom.com   Time Stamps: 01:03 – When and how he started his company 04:57 – Getting access to big clients 08:04 – Recommendations on what digital marketing strategies to use 08:41 – Which is cheaper, Facebook or Google? 13:51 – Internet Media Platform in the U.S. 17:08 – Effects of the New Data Policy 20:11 – Future plans for the company 21:01 – Recommendations on where to start a company 22:25 – Example of successful clients 26:11 – Eviom background information   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Anne Ballard is the president of Universal Storage Group, a third-party management group for self-storage across America with 38 stores. She has been in the industry for over 20 years and is a veteran in marketing and management of storages. During the episode, Anne instills several strategies that will definitely be useful for store owners of local businesses. She reveals ideas on how to promote your brand using very simple and expense-free ways that would surely increase traffic to your stores. This is an informative conversation packed with simple yet effective approaches that would deliver an open message to customers and bring them to the doorsteps of your stores!   Links: Universal Storage Group   Time Stamps: 01:02 – Latest technology trends 05:39 – What she’s up to 07:43 – Her experiences during the Self Storage Expo Asia 2018 09:08 – Value-based selling for local businesses 14:27 – How they beat the REIT company? 15:57 – REITs’ flaws and weaknesses 18:59 – Ways in reaching out to the community 21:21 – The three-dimensional marketing strategy 26:30 – Percentage of customers on various marketing platforms 28:36 – Allocating digital spending   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Tommy Griffith is the Head of Learning and Development at Clickminded, an online education support which provides digital marketing training for startups and agencies. He has been doing digital marketing for 10 years and had been an SEO manager for both Airbnb and Paypal. He discovered the tweaks in SEO when he was able to sell his ebook to 250 people by increasing the price from $5 to $47. How did he do it? During the episode, Tommy allows you to take a glimpse inside the digital world of the two most used online platforms which are Airbnb and Paypal. He differentiates the SEO approach between these two services and how they measure its success. He explains how taking online courses help individuals succeed both in the digital marketing career and in businesses. Listen in and learn some tips and tricks on how to level up in the SEO industry.   Links: Tommy's LinkedIn - Linkedin.com/in/tommygriffith Clickminded - Clickminded.com Youtube - Youtube.com/clickminded  ClickMinded SEO Strategy Guide ClickMinded Digital Marketing Strategy Guide   Time Stamps: 04:38 – How did he and Kevin meet? 06:04 – Tommy’s background 10:42 – Diff. in SEO approach between Paypal and Airbnb 14:22 – Measuring success in both platforms 16:53 – Basic digital marketing structure of Airbnb 20:04 – Airbnb’s team management 21:40 – What drives him to do online education? 24:20 – Benefits of online learning 25:28 – Students’ success from taking SEO courses 26:49 – The future of SEO: Voice search 30:23 – City specific ranking 31:27 – Tips for Airbnb hosts 33:22 – Advice for local marketers on voice search   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.  

Antoni Watt is a digital nomad who moved to Hong Kong 12 years ago to do export and trading out of China. He is one of the creators of CASHCOWPRO, an Amazon software tool which includes all the features you need to grow your Amazon business. He is an Amazon expert with software experience background who will give light to our Amazon questions. During the episode, Antoni gives tips and strategies on how to convert traffic to your retail stores using Amazon. He gives us a better understanding of how the marketing in Amazon works and increase the rank of our products. He explains what their newly developed software, cashcowpro, does and how it helps run and grow your Amazon business.   Links: Software: Cashcowpro.com Antoni's email: antoni@cashcowpro.com   Time Stamps: 00:38 – Antoni’s background 01:48 – Retail stores on Amazon 03:58 – Building traffic on Amazon 05:43 – Amazon advertising 06:21 – Location-based products 07:20 – Their software and what it does 09:23 – SEO tips to rank higher 11:34 – Dual strategy 13:58 – Delivery and time competence 21:53 – Pricing on Amazon 23:49 – The Cashcowpro   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.  

Sam Marks is the co-host of Invest Like A Boss Podcast and co-founder of Coworker which connects the global coworking industry. He is an entrepreneur and investor who concentrates on scalable start-ups. He is always updated with new trends which makes him a huge success in starting up a business. During the episode, Sam reveals strategies in starting up a coworking business. Since remote workers have grown vastly over the past few years, coworking businesses have also been developing. He gives tips on how to make this business appealing to people and what to consider when creating one.   Links: Coworker.com   Discussed: Kevin She's Episode on ILAB   Time Stamps: 01:51 – Why he and his co-host started Invest Like A Boss Podcast? 03:25 – Learning and takeaways from their podcast 05:11 – Why they created Coworker? 07:25 – The idea of coworking office 08:22 – Their office model 09:58 – What appeals to people more than price? 12:36 – The future of coworking spaces 21:10 – What to consider when starting a coworking business 25:56 – Ad strategy for Coworker 27:35 – Blogs and contents of Coworker 29:01 – How to be updated with new trends   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.    

Tina G is the founder of Pandasia Digital, a performance and data-driven Digital Marketing agency based in Hong Kong helping companies grow online. She is a former Google and Facebook employee with seven years of experience in Digital Marketing. On this episode, Tina explains the basic functions of digital marketing agencies. She discusses the difference between Google and Facebook Ads in effectively converting digital customers to retail stores. She also gives tips for brick-and-mortar store owners on how to compete with online retailers.   Links: Pandasiadigital.com   Time Stamps: 00:39 – Tina’s new agency 02:13 – Agencies in Asia vs. the U.S. 04:02 – How she helps people decide between Facebook and Google 07:27 – Examples of using the two platforms in promotion 11:33 – Google inflation 13:21 – Why agencies exist? 14:24 – Frustrations in Asian agencies 20:22 – Advancements in Facebook and Google 26:45 – Competing with online retailers 29:34 – Google and Facebook competing in the market 32:42 – Facebook or Youtube? 35:28 – Future of Tina’s agency   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Google AdWords is an online advertising service developed by Google for businesses wanting to display their ads on Google and its advertising network. Google, being one of the largest online platforms used by people, is a perfect place for your ads. With this, Google has been updating AdWords in order to provide the most effective advertising service. This episode is a review on 14 out of 27 different updates of Google AdWords based on an article published in The WordStream Blog, “The Year in AdWords: The 27 Biggest Stories of 2017”. As a digital marketing expert, Scott Jensen shares his views on what these updates associate, how these influence your ads, and how these affect traffic in your businesses.   Links: Article - The Year in AdWords: The 27 Biggest Stories of 2017   Time Stamps: 01:51 – The New AdWords Experience 06:33 – The Flagging Value of a #1 Organic Ranking Puts a Premium on PPC 07:34 – Major Changes to How Google Spends Your Budget 09:41 – Ad Variation Allows for Fast, Efficient A/B Testing 10:59 – Exact(ish) Match Keywords 13:17 – Custom Intent Audiences 16:31 – Promotion Extensions Simplify Sharing HOT DEALS 24:10 – If Functions Enable Bespoke Copy 26:08 – The Impact of Expanded Test Ads 26:27 – Major Changes to Ad Rotation Settings 27:28 – Life Events Targeting for Everyone 31:19 – New and Improved Quality Score Reporting 35:07 – Customer Match Expanded   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Andy Ann is the CEO and founder of NDN Group, a digital media and advertising firm, which provides clients expertise in new media, digital advertising, and marketing solutions that would bring their brand to a whole new level. Andy also founded Hot Mob, one of the leading mobile advertising companies in Hong Kong. He is also the man behind Darizi.com, a Web 2.0 Wedding Portal for China. Andy is certainly at the top of his game in digital marketing. On this episode, he reveals the secret on how to create a successful campaign for retail stores. He teaches strategies on how to build a relationship with the audience that will eventually turn into customers. He shares his own experiences in running and managing a digital media and advertising firm. Above all, he gives away tips on what to look for in selecting the right digital agency for your business.   Links: Website - www.ndn.com.hk Facebook - New Digital Noise   Time Stamps: 01:16 – Who is Andy Ann? 07:17 – Content marketing strategies 09:04 – What is NDN Group composed of? 10:15 – Successful campaigns for retailers 20:31 – Tech vs. Marketing Agencies 21:51 – What every business owner should understand 22:59 – A/B testing 29:04 – Google over Yahoo on paid ads 32:04 – Different digital agencies 35:39 – The Ireland trip 37:01 – Andy Ann’s legacy 44:57 – What to look for in a digital agency?   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Douglas White is a digital marketing strategist, particularly in social media marketing. He has over 25 years of experience and has lived and worked in 23 different countries. He is a University lecturer, experienced speaker, trainer, and most importantly, a social media marketing expert. This episode talks about digital marketing strategies using one of the biggest online platforms that people use - and that is social media. Doug explains how social media, especially Facebook, helps businesses collect customer data and increase conversions. He talks about the new Facebook developments, the B2B and B2C marketing, and the social media tools that would help drive customers to your retail stores. Listen to DTFT 7 on iTunes here or subscribe on your favorite podcast app.   DTFT 7 Show Notes: Links: LinkedIn Email address - douglas@prda.asia   Time Stamps: 01:47 – The journey to Hong Kong 06:36 – How he got into Digital Marketing 09:50 – Advantages of Social Media Marketing 11:17 – Facebook vs. Google 13:09 – Customer segmentation 18:16 – Facebook on customer segmentation 19:34 – Facebook’s developments over the years 20:24 – Lookalike audience on Facebook 25:03 – B2B vs. B2C Marketing 28:34 – Recommendations for Retail Store owners   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Cameron Urry is a Multi-year Marketing Expert with over 15 years of experience in the industry. He joins this episode to talk about Search Engine Optimization (SEO) which is one of the key elements in digital marketing. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. To give a better understanding of how SEO works and how it helps increase traffic to your business, Cameron shares his expertise on the process. He teaches techniques on how to utilize SEO effectively including writing quality content, personalization, and location targeting. Listen to DTFT 6 on iTunes here or subscribe on your favorite podcast app.   DTFT 6 Show Notes: Links: Adigma.io   Time Stamps: 02:43 – Early days of SEO 05:04 – Useful content writing 06:41 – Creating quality content 13:53 – Personalization for conversion optimization 18:32 – Location targeting 20:25 – Driving hyper-localized traffic 27:27 – Accelerated Mobile Pages 32:27 – Progressive Web App 38:10 – First steps in starting a business 41:18 – Voice commends taking over SEO   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Jon Quinton is a Digital Marketing Consultant at Overdrive Digital, a company that helps businesses grow through digital marketing, including support with paid social and SEO campaigns. He has several experiences in online marketing for over 10 years and has speaking engagements at several conferences relative to the industry. We have discussed paid search campaign in our previous episodes; and on this one, we talk about paid social campaigns primarily on Facebook, which is one of the most used social platforms on the internet. Jon shares tips and strategies on how to use Facebook in increasing conversions for your businesses. He explains the methods for Facebook targeting and effectively setting up ads. Listen to this conversation and learn how paid social works, how to use it, and how to convert Facebook users into customers. Listen to DTFT 5 on iTunes here or subscribe on your favorite podcast app.   DTFT 5 Show Notes: Links: Company - Overdrivedigital.co.uk Email - Jon@overdrivedigital.co.uk   Time Stamps: 01:11 – Jon and the company 05:39 – Difference between Paid Search and Paid Social 07:32 – Stores that work best with Paid Social 12:00 – Facebook’s targeting in terms of location 14:03 – Promotional setting 19:07 – Facebook ad strategies for multi-item stores 21:09 – Lookalike Audiences 25:24 – Managing a Facebook fan page 27:52 – Ad setting for stores with several branches 32:43 – Paid Social in the next years 37:03 – New technologies in relation to advertising 38:33 – Tips for people new in Paid Social   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.  

Gabe Thayn joins us again this week for another episode on local paid search strategies that will help retailers increase their traffic and grow their businesses. He has worked for paid search marketing technology for most of his career and has expanded his knowledge and expertise on the subject. This is the second part of the conversation where Gabe shares unique insights and useful information on effectively using paid search to gain more customers. These include stirring traffic, offline campaign, and attribution models. He also shares his vision on the future of local paid search and how it works better than other traditional advertisements. To learn more about Local Paid Search Strategies, listen here for the first part of this conversation.   Listen to DTFT 4 on iTunes here or subscribe on your favorite podcast app.   DTFT 4 Show Notes: Links: LinkedIn Adigma.io   Time Stamps: 0:41 – Stirring traffic/customers 2:20 – Paid Search campaign vs. Display Ads 4:04 – Keywords strategies 9:12 – Local Paid Search in the coming years 10:31 – Dynamic Keyword Insertion 13:02 – Offline campaign and ads 16:02 – Attribution models 19:32 – ADIGMA and its services   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Gabe Thayn is a paid search genius with a vast experience in paid search campaigns for over 8-10 years. He is the man behind Adigma, a data-driven, innovative marketing technology company which uses custom built, data-driven paid search marketing structure to create an individualized toolset for businesses. This is the first part of a very informative episode on paid search campaigns. Gabe discusses the beauty of paid search and how it improves traffic for retail stores. He shares strategies on how to set up a paid search campaign, how to increase conversions, and how to effectively advertise businesses. He gives away paid search marketing tips to boost your campaign and grow your business.   Listen to DTFT 3 on iTunes here or subscribe on your favorite podcast app.   DTFT 3 Show Notes: Links: Find out more about Kevin and Scott here.   Time Stamps: 1:11 – Gabe’s background 2:58 – Advantages of paid search 3:50 – Local vs. Global paid search 8:20 – Setting up a paid search campaign 11:32 – How much should you bid for advertising? 14:19 – Tracking conversions 16:41 – Cross-device conversions 19:06 – Mobile and desktop front 23:35 – When to turn off conversions? 25:03 – Mistakes in paid search bidding   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

What makes a good website? Websites are like the online voice of your businesses. It plays an important role in advertising your store so that more people learn about your business and potentially become customers. More and more businesses, be it online or retail, use websites to market their products and services. On this episode, Kevin She and Scott Jensen reveal what a good website is and what to consider in creating one. Kevin and Scott are entrepreneurs whose successes are greatly influenced by digital marketing. They share their knowledge on the impact of a website to a business in terms of marketing. They explain why websites should be created on mobile first and how they are designed to gain more customers. Listen in and discover how to create a good website.   Listen to DTFT 2 on iTunes here or subscribe on your favorite podcast app.   DTFT 2 Show Notes: Links: Find out more about Kevin and Scott here.   Time Stamps: 0:48 – Difference between selling online and physically 4:26 – What is a good website? 5:14 – 80-20 Rule 6:34 – Safe, Secure & Convenient 7:52 – The voice of the website 9:44 – Offline-Online consistency 11:31 – Mobile Website 16:50 – SEO strategies for small retailers 20:40 – Setting up conversions 25:55 – One platform marketing 27:20 – SEO vs. paid pages   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Welcome to the first episode of Digital to Foot Traffic! This show explores the latest digital marketing trends and uncovers strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business. Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business! Listen to DTFT 1 on iTunes here or subscribe on your favorite podcast app. DTFT 1 Show Notes: Links: Find out more about Kevin and Scott here.   Time Stamps: 0:53 – Scott’s background 1:20 – Importance of Digital Marketing 2:41 – Kevin’s background 4:27 – Difference between Digital and Traditional Marketing 8:08 – Transitioning from yellow paper ads to completely digital 11:38 – When to use both digital and traditional marketing 12:56 – Click-through rate 15:34 – Quality Score 17:51 – Steps for an effective digital marketing 28:24 – How to determine good from bad SEO agencies 33:16 – Google vs. Bing 40:51 – Digital Marketing tips to impact your business   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

This lecture introduces phase characteristic in the frequency response, and the derivation of DTFT for a rectangular pulse. An example of how to send a pulse over a low-pass and a bandpass channel opens discussion about modulation and demodulation.

This lecture starts with applying FFT for a finite duration and the difference between DTFT and DTFS. The remainder of the lecture covers the demodulation frequency diagram, correcting error in demodulation and phase ambiguity, and multiple trasnmitters.