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The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
TMBA has followed Tommy Griffith's story for nearly a decade, watching his ‘dorky' side-hustle teaching weekend SEO classes evolve into ClickMinded, a substantial online education portfolio. On today's show Tommy talks to Dan about how ClickMinded has evolved further, with the help of a new CEO, to a white label documentation provider which turned over $2.3M last year. And he reflects on why he seems to have taken almost every ‘incredibly difficult and complicated option' to get to where ClickMinded is today: “I think it was arrogance. We had this idea that we were an Ed tech company, that we were creating these online courses. I think there was also some sunk cost fallacy going on. I mean, we had 85 hours of HD videos, seven instructors, and some universities were using our courses … The product was great, we were super proud of it, and it took a lot of work to do. So the fact that people were saying, ‘Actually, can I just pay for all of these Google Docs'. It was a little hard to face that music.”
This week we hear the the second part of Jim's conversation with Tommy Griffith co-founder of ClickMinded. Tommy shares his insights into the importance of simplicity, and explains why simple is not the same as easy.TOPICS DISCUSSED IN TODAY'S EPISODE Best new growth levers Simplicity: Don't be a midwit Simple is not easy Sunk Cost Fallacy Being aggressively intentional with your technology/attention Fishing parable Resources: Tommy's Blog post: Incredibly Difficult and Pointlessly Complicated Clickminded Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Sponsor: This episode is sponsored by Remotely Talents. Hire ridiculously talented offshore staff that cost 40%-80% less than EU or US-based equivalents Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim is joined by Tommy Griffith CEO of Clickminded for the first of a two part conversation. In part 1 Jim and Tommy chat about building in public, inflection points, and how and when to get out of the way as a founder.TOPICS DISCUSSED IN TODAY'S EPISODE Tech course creation Building in Public Inflection points Founders getting out of the way Mistakes Resources: Tommy's Blog post: Incredibly Difficult and Pointlessly Complicated Clickminded Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Tommy Griffith is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic. Top 3 Value Bombs: 1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need. 2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization. 3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge. Check out The SEO Strategy Guide - SEO Strategy Guide Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! LinkedIn Advertising: Scale your marketing and grow your business with LinkedIn Advertising! And right, LinkedIn is offering a $100 credit on your next campaign. Visit LinkedIn.com/onfire to claim your credit!
Tommy Griffith is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic. Top 3 Value Bombs: 1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need. 2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization. 3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge. Check out The SEO Strategy Guide - SEO Strategy Guide Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! LinkedIn Advertising: Scale your marketing and grow your business with LinkedIn Advertising! And right, LinkedIn is offering a $100 credit on your next campaign. Visit LinkedIn.com/onfire to claim your credit!
Jim is joined by ClickMinded co-founder Tommy Griffith and they dive into a subject that is often overlooked: personal finance strategies for founders. Both Jim and Tommy have lived and learned how difficult it can be to balance the different financial approaches you apply to business finances and personal finances and they share mistakes they've made and tips and tricks they've learned along the way.TOPICS DISCUSSED IN TODAY'S EPISODE· How to approach personal finance as a business owner· Betting on yourself vs. Betting on a stable market· The benefits and downsides to a high-risk tolerance· Is it better to own your own business or work around and get stock options· Angel investing: funds or single businesses?Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51) Resources:· Clickminded· The Psychology of Money· I Will Teach You to Be Rich· Jim Huffman website· Jim's Twitter· GrowthHit· The Growth Marketer's Playbook
The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
When today's guest spoke at our recent event in Mexico City, we were taken by his story because it presented a captivating alternative to the traditional bootstrap business partnerships that we've encountered over the years. Tommy Griffith is the founder of ClickMinded, an online SEO training course, and he has joined us many times over the years to share the story of that business. His story took an unexpected turn when he decided to take on a co-founder, after he had already been operating his business for five years. Tommy joins us on today's show to explain how his feelings of being "cornered and surrounded" led to the decision to seek out a late-stage co-founder, what he was looking for in a business partner, how they negotiated equity, and a whole lot more.
How do you go from a side-hustle to running a company full time, with only one day of work a week? Today's guest is Tommy Griffith, the co-founder of ClickMinded. Listen to his story about how he went from being an Airbnb employee to making a 6-figure salary working only one day a week – mostly from places like Thailand and Hawaii. During the episode, Tommy talks about how he went all-in on ClickMinded, how the interpretation of risk matters to entrepreneurs and founders, and what Tommy would want to know and do if he had to start over today. Topics Discussed in Today's Episode: How Tommy runs a 6 figure business working 1 day per week The difficulty of finding help for your company's problems How Tommy went all-in on ClickMinded His Interpretation of risk The power of saying NO How to decide if you should work for a VC-backed startup or start your own business What Tommy would want to know if he were starting today Tommy's half-baked startup ideas The best advice Tommy ever got Resources: Tommy Griffith ClickMinded Burning the boats Tropical MBA Derek Sivers About the Podcast: Jim Huffman blog Twitter GrowthHit
Today’s guest is Tommy Griffith, Co-Founder of Clickminded. He used to run SEO at Airbnb, and about two years ago he left to go full-time on a side project he started: a digital marketing training course called ClickMinded. Not long ago, he published a post about all the ups and downs of going full-time, including revenue numbers, getting depressed, staging a comeback, etc. It’s all here: https://www.clickminded.com/burning-the-boats/ SHOW DETAILS Running time: 51:46 Subscribe on iTunes and leave us a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher CONNECT WITH TOMMY ClickMinded Burning The Boats Blog Post SEO Strategy Guide Digital Marketing Strategy Guide SEO Checklist CONNECT WITH JEFF The Definitive Social Media Strategy Post (The 15,000 word one I mentioned) @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website Email to hire Jeff as a speaker, trainer, or consultant Join The Superhero Institute
Today's guest is Tommy Griffith, Co-Founder of Clickminded. He used to run SEO at Airbnb, and about two years ago he left to go full-time on a side project he started: a digital marketing training course called ClickMinded. Not long ago, he published a post about all the ups and downs of going full-time, including revenue numbers, getting depressed, staging a comeback, etc. It's all here: https://www.clickminded.com/burning-the-boats/ SHOW DETAILS Running time: 51:46 Subscribe on iTunes and leave us a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher CONNECT WITH TOMMY ClickMinded Burning The Boats Blog Post SEO Strategy Guide Digital Marketing Strategy Guide SEO Checklist CONNECT WITH JEFF The Definitive Social Media Strategy Post (The 15,000 word one I mentioned) @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff's Website Email to hire Jeff as a speaker, trainer, or consultant Join The Superhero Institute
SEO Positioning can help leverage your Amazon business and is broader than any single platform. Dive into today's episode with Tommy Griffith. Tommy Griffith founder of Clickminded and former SEO Manager at Paypal and Airbnb https://amazingfba.com/clickminded - free mini-courses, free SEO strategy guide. E-commerce focussed Got ranked #1 on Amazon for keywords. Was very interested in figuring out Amazon SEO. It's been 1 ½ -2 years since done it. What are the evergreen ranking factors on Amazon? Tommy was interested in SEO since The Four-Hour Workweek (Tim Ferriss) Likes SEO on multiple platforms. SEO defined SEO is broader than any single platform. Anything has to deal with the “document relevant query” involves SEO. Commonest platforms include Google, Youtube or Amazon. But also more specialist ones, like Apple App Store, Airbnb, etc. What is a platform optimising for? That's what got Tommy interested in Amazon. He co-owned a business until a couple of years ago before exiting to his co-founder [ie selling the business to his business partner] The co-founder was American, based in China, interested in products, 3PL freight etc. Good partnership because Tommy was into SEO on Amazon & digital marketing generally. How does Amazon organise and rank documents? Google is the most complex search engine with the most ranking signals to help you with SEO Positioning. All the other one's distant second. On all other platforms than Google, it seems one key metric is critical. On Amazon, SALES trumps all! A lot of straightforward things they did that worked for ranking on Amazon: Primary keyword in the title Weave primary keywords into bullets, desc etc Get a handful of reviews mentioning the primary keyword Doing anything to drive reviews “Barnacle SEO” Latch onto bigger players which helps you in your SEO positioning. Eg: Yahoo Answers (back in the day, don't do it now!) Used to rank top of Google - be the highest rated comment. The modern equivalent might be Quora or Yelp. Amazon is one of the most authoritative sites and best-optimised for conversion out there. Canonical URL Driving google traffic to your Amazon listings can be a powerful way to approach Amazon traffic. The ability to change the canonical URL is very valuable in SEO positioning. Have a primary URL for your page; you can change it up if it isn't working. How to find the Canonical URL On a high level, if you open up the source code “View source”. Type in Command [Control]+F (find) for “canonical” and you'll see the canonical tag. How canonical URLs work with Search Engines. That helps search engines handle duplicate content in SEO positioning. If there are 100 shoes at a store - multiple permutations of pages. Eg: search by size 8,10,12; red, black, brown; men, women's. The canonical URL makes it way easier for Google to make sense of pages. The canonical tag on Amazon is similar to your title (truncated) - remove stopgap words like and, it's etc etc That will end up in Google's index. For a detailed blog article by Tommy on Clickminded's blog click here: Canonical URL SEO Risk on Google vs. Amazon On Google you boost your domain - if you go too aggressive, you're at risk of being hurt. On Amazon, you can be quite aggressive and change the Canonical tag with minimal risk of being indexed. If you change your primary title, that changes the canonical URL - kind of like starting over. If you're new to internet marketing, it's really powerful! Even if you did shady backlinking, Google is not going to de-index Amazon, because it's an incredibly high-authority domain. So this protects your own product listing pages on Amazon. How should we think about Amazon vs. Google? Broader internet marketing - who are your audiences and what is their intent? SEO is about capturing intent.
SEO Positioning can help leverage your Amazon business and is broader than any single platform. Dive into today's episode with Tommy Griffith. Tommy Griffith founder of Clickminded and former SEO Manager at Paypal and Airbnb https://amazingfba.com/clickminded - free mini-courses, free SEO strategy guide. E-commerce focussed Got ranked #1 on Amazon for keywords. Was very interested in figuring out Amazon SEO. It’s been 1 ½ -2 years since done it. What are the evergreen ranking factors on Amazon? Tommy was interested in SEO since The Four-Hour Workweek (Tim Ferriss) Likes SEO on multiple platforms. SEO defined SEO is broader than any single platform. Anything has to deal with the “document relevant query” involves SEO. Commonest platforms include Google, Youtube or Amazon. But also more specialist ones, like Apple App Store, Airbnb, etc. What is a platform optimising for? That’s what got Tommy interested in Amazon. He co-owned a business until a couple of years ago before exiting to his co-founder [ie selling the business to his business partner] The co-founder was American, based in China, interested in products, 3PL freight etc. Good partnership because Tommy was into SEO on Amazon & digital marketing generally. How does Amazon organise and rank documents? Google is the most complex search engine with the most ranking signals to help you with SEO Positioning. All the other one's distant second. On all other platforms than Google, it seems one key metric is critical. On Amazon, SALES trumps all! A lot of straightforward things they did that worked for ranking on Amazon: Primary keyword in the title Weave primary keywords into bullets, desc etc Get a handful of reviews mentioning the primary keyword Doing anything to drive reviews “Barnacle SEO” Latch onto bigger players which helps you in your SEO positioning. Eg: Yahoo Answers (back in the day, don’t do it now!) Used to rank top of Google - be the highest rated comment. The modern equivalent might be Quora or Yelp. Amazon is one of the most authoritative sites and best-optimised for conversion out there. Canonical URL Driving google traffic to your Amazon listings can be a powerful way to approach Amazon traffic. The ability to change the canonical URL is very valuable in SEO positioning. Have a primary URL for your page; you can change it up if it isn’t working. How to find the Canonical URL On a high level, if you open up the source code “View source”. Type in Command [Control]+F (find) for “canonical” and you’ll see the canonical tag. How canonical URLs work with Search Engines. That helps search engines handle duplicate content in SEO positioning. If there are 100 shoes at a store - multiple permutations of pages. Eg: search by size 8,10,12; red, black, brown; men, women’s. The canonical URL makes it way easier for Google to make sense of pages. The canonical tag on Amazon is similar to your title (truncated) - remove stopgap words like and, it’s etc etc That will end up in Google’s index. For a detailed blog article by Tommy on Clickminded’s blog click here: Canonical URL SEO Risk on Google vs. Amazon On Google you boost your domain - if you go too aggressive, you’re at risk of being hurt. On Amazon, you can be quite aggressive and change the Canonical tag with minimal risk of being indexed. If you change your primary title, that changes the canonical URL - kind of like starting over. If you’re new to internet marketing, it’s really powerful! Even if you did shady backlinking, Google is not going to de-index Amazon, because it’s an incredibly high-authority domain. So this protects your own product listing pages on Amazon. How should we think about Amazon vs. Google? Broader internet marketing - who are your audiences and what is their intent?
In this episode, we interview Tommy Griffith who previously managed SEO at PayPal and AirBnb. Tommy then founded ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Natalie and Tommy are diving into everything you need to know about turning your side hustle into a full-time business. Whether you’re looking to quit and travel the world as a digital nomad or just create more freedom for yourself, you will take away so many valuable insights from this conversation. Check out Tommy’s blog post on his journey here: https://www.clickminded.com/burning-the-boats/ If you’d love to learn from the BossBabe team about how to grow your audience on Instagram by 10,000 ideal clients in 30 days, register for a free spot in the next training at: https://bossbabe.com/growthatinsta This episode is sponsored by the Insta Growth Accelerator. A 12-week accelerator designed to show you how to grow and monetize your Instagram account. www.instagrowthaccelerator.com
Tommy Griffith has been doing search engine optimization for more than 10 years. He was previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a number of problems in trying to grow the business from there. In this episode, we discuss… The sacrifices it takes to make a side gig work How to get the first customers for your side gig The right time to leave your full-time job to go all-in on your side gig Learn more about Tommy and what we discussed on the Learn to Code With Me website. Want to land your own technical side gig? Sign up for my free online training, "The Simple 4-Part Framework for Landing Technical Side Gigs".
Tommy Griffith is the founder of ClickMinded, a comprehensive digital marketing training company that started as a simple, in-person SEO workshop. Tommy and I chat about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the way of his execution. The post EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith appeared first on What Works.
Tommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a number of problems in trying to grow the business from there. In this episode we not only discuss the ins and outs of SEO in an organization but also what it took for him to burn all the boats and launch his own company. Note that it is not a kumbaya tale but rather a story of hard work. Strategy guides from ClickMinded: https://www.clickminded.com/seo-strategy/ https://www.clickminded.com/digital-marketing-strategy/ Tommy's links Web: https://www.clickminded.com Twitter: https://twitter.com/TommyGriffith Facebook: https://www.facebook.com/clickminded/ Burning the boats: https://www.clickminded.com/burning-the-boats/ And don’t forget to support the podcast by subscribing for free, reviewing, and sharing. Web: https://unstructuredpod.com/ Twitter: https://twitter.com/unstructuredp Facebook: https://facebook.com/unstructuredp Instagram: https://instagram.com/unstructuredp Join the Facebook group: fb.com/groups/unstructured
Capable Wealth Podcast : Financial Freedom in Fifteen Minutes Or Less
“Being miserable and in debt is one of the greatest forces of all time!” – Tommy Griffith Tommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as […] The post Ep 094: Interview w/Tommy Griffith of Click Minded – a Digital Marketing Training Platform appeared first on Capable Wealth.
Why you're the most important part of your business, turning your side gig into your full-time job, and understanding your unfair advantage with Tommy Griffith. ----- Welcome to episode 222 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tommy Griffith from ClickMinded about his decision to turn his side gig into his full-time job. All-In Today’s guest is Tommy Griffith, the man behind ClickMinded, the site that helps businesses learn more about SEO. But that’s not the entire focus of today’s episode. In fact, it’s about leaving his stable full-time job to pursue his side-gig. He talks about the importance of finding your unfair advantage, why you’re the most important part of your business, and how to build a successful sales funnel. Tommy has such an interesting story, and we hope you enjoy this episode! In this episode, you’ll learn: How he started managing SEO at big companies How he left his full-time job to focus on his side business Why you’re the most important part of your business What ClickMinded does How you should be approaching content to optimize for search How ClickMinded started to become profitable How to build a successful sales funnel The tools he likes to use for marketing What it means to have an unfair advantage Resources: 4-Hour Workweek Skin in the Game ClickMinded Udemy KWFinder Teachable ThriveCart Zapier Drip IFTTT RightMessage Burning the Boats on ClickMinded If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
On this week's episode, brought to you by Alpha Investors, I talk with Tommy Griffith from Clickminded.com about his days managing SEO at Airbnb and Paypal and lessons for content site owners. We then discuss why focussing on just one thing works and when it's necessary to take the focus off traffic and onto dialing down on your funnel. Show notes at https://flippingwebsites.co/clickminded/
Tommy Griffith is the founder of ClickMinded, a provider of SEO training courses for marketers, agencies, and entrepreneurs. Through ClickMinded, Tommy uses his knowledge and expertise, honed by a decade-long career that includes working with top companies such as Airbnb and PayPal, to teach effective strategies on how businesses can quickly and massively grow their organic traffic and sales. In this episode, we talked about SEO, content marketing, automation...
Tommy Griffith is the founder of ClickMinded, a provider of SEO training courses for marketers, agencies, and entrepreneurs. Through ClickMinded, Tommy uses his knowledge and expertise, honed by a decade-long career that includes working with top companies such as Airbnb and PayPal, to teach effective strategies on how businesses can quickly and massively grow their organic traffic and sales. In this episode, we talked about SEO, content marketing, automation...
Do you need help investing in real estate? Do you understand how to grow, scale, and profitably build your company into the business that you want it to be? You're in luck! I've been working for the past several years with some of the most successful real estate investors in the industry and from around the country. Names such as Andy McFarland and Bill Allen, along with myself, have built a program called “Seven Figure Flipping.” This exclusive mastermind and coaching program is designed to get you and your business to the next level. Interested in finding out more? Email me at Mike@juststartrealestate.com with the subject line “help,” and we'll get on a call together to see if this program is a good fit for you and your business. In this episode, I had the distinction of speaking to Tommy Griffith, who has worked at companies such as PayPal and Air b'n'b. He has been executing real estate search engine optimization for more than ten years. Tommy currently runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb and grew his new business until ClickMinded began to generate more revenue than his annual salary. His journey started with the Four Hour Workweek in the realization he could work “off script” and start his business while working full-time. From reading this book, Tommy created an ebook and figured out how to get his book to the top of Google search engines. Tommy went into debt, creating a business that failed. He didn't have the experience, passion, or capital to build his new business. As a result of this business experience, however, he learned SEO and internet marketing. He landed a job working SEO with PayPal in 2008 when SEO first landed on the internet scene. While working at PayPay, he started tinkering with side projects to pay off his debt from his failed enterprise. In 2011, Tommy had an idea for an iPhone app development lead generation website. After creating this platform, he failed to continue to have an interest in his project. Tommy emphasizes that you need to want to get out of bed and to be passionate about your work or project. When he joined Airbnb, the company was small, with under 50 employees. As his job came to a close, Air was hosting Beyonce for an event in a rental. Listen in to find out the definition of exit velocity, learn how to build an unfair advantage, and why you should have connections when you move forward into a new business. What are the key components Tommy now uses when he builds a remote team? Learn how to find and hold onto your organization, including how to write your job description. Links and Resources ClickMinded Get in Touch with Mike at Just Start Real Estate
Do you need help investing in real estate? Do you understand how to grow, scale, and profitably build your company into the business that you want it to be? You’re in luck! I’ve been working for the past several years with some of the most successful real estate investors in the industry and from around the country. Names such as Andy McFarland and Bill Allen, along with myself, have built a program called “Seven Figure Flipping.” This exclusive mastermind and coaching program is designed to get you and your business to the next level. Interested in finding out more? Email me at Mike@juststartrealestate.com with the subject line “help,” and we’ll get on a call together to see if this program is a good fit for you and your business. In this episode, I had the distinction of speaking to Tommy Griffith, who has worked at companies such as PayPal and Air b’n’b. He has been executing real estate search engine optimization for more than ten years. Tommy currently runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb and grew his new business until ClickMinded began to generate more revenue than his annual salary. His journey started with the Four Hour Workweek in the realization he could work “off script” and start his business while working full-time. From reading this book, Tommy created an ebook and figured out how to get his book to the top of Google search engines. Tommy went into debt, creating a business that failed. He didn’t have the experience, passion, or capital to build his new business. As a result of this business experience, however, he learned SEO and internet marketing. He landed a job working SEO with PayPal in 2008 when SEO first landed on the internet scene. While working at PayPay, he started tinkering with side projects to pay off his debt from his failed enterprise. In 2011, Tommy had an idea for an iPhone app development lead generation website. After creating this platform, he failed to continue to have an interest in his project. Tommy emphasizes that you need to want to get out of bed and to be passionate about your work or project. When he joined Airbnb, the company was small, with under 50 employees. As his job came to a close, Air was hosting Beyonce for an event in a rental. Listen in to find out the definition of exit velocity, learn how to build an unfair advantage, and why you should have connections when you move forward into a new business. What are the key components Tommy now uses when he builds a remote team? Learn how to find and hold onto your organization, including how to write your job description. Links and Resources ClickMinded Get in Touch with Mike at Just Start Real Estate
Tommy Griffith is the CEO and founder of ClickMinded, a digital training course for entrepreneurs and marketers. Here are some resources from Tommy as well: • SEO Strategy Guide • Digital Marketing Strategy Guide • SEO Checklist Tommy was head of SEO at PayPal and AirBnb before he started his business. Thank you so much for listening, we really appreciate you. If you have found this valuable, please consider leaving us a review as it will help more people find it! Thanks you're awesome! You can find more information and content by going to these places: Premium Research Website: https://www.investingcity.org YouTube: Investing City Twitter: investing_city Instagram: investing_city Or feel free to email us at service@investingcity.org Again, we really appreciate that you would take the time to listen. Hope it was valuable. Let us know if you have any questions!
ommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a number of problems in trying to grow the business from there https://www.clickminded.com/seo-strategy/ https://www.clickminded.com/digital-marketing-strategy/
ommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a number of problems in trying to grow the business from there https://www.clickminded.com/seo-strategy/ https://www.clickminded.com/digital-marketing-strategy/
Tommy Griffith of ClickMinded shares some secret ingredients to effectively generating traffic to your business via SEO optimization, some missing ingredients to content marketing, and why he is so selective with his clients!
Tommy ran SEO for both AirBnb & PayPal so he obviously knows what he's doing when it comes to Search Engine Optimization (SEO). Several years ago he decided to branch off on his own and create the company ClickMinded. To date, ClickMinded has helped 1000's of entrepreneurs and business owners dominate SEO rankings over the years. On this podcast, Tommy takes us through his journey going from a high-end job at AirBnb to all of a sudden being on his own. How will he do in the entrepreneur world? Let's find out. Link to the ClickMinded SEO Course: https://www.clickminded.com/ ClickMinded SEO Strategy Guide Digital Marketing Strategy Guide SEO Checklist Be sure to check out the WeStrive App on IOS, Android, and if you're a personal trainer check us out at WeStriveApp.com to see if you want to sell your fitness plans or train privately on WeStrive.
Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
In the fast-paced world of internet business, the hope of overnight success is rampant. The reality is, it takes time. A lot of it. My guest today is Tommy Griffith, the Founder of ClickMinded, which is an SEO training course that teaches you exactly how to increase traffic to any website, as quickly as possible. Tommy shared how he patiently built ClickMinded over the year while working full-time at Paypal, and later Airbnb, the failures he encountered, and some decisions he made along the way that defies popular opinions. We covered: How Tommy got into debt on his first venture towards entrepreneurship How Tommy started out his side project while having a full-time job Finding the first customers from an underrated acquisition channel How living the “Instagram businessman” lifestyle brought Tommy to his career’s lowest point How striking a strategic partnership accelerated ClickMinded’s growth Why Tommy thinks email is still the most important channel What Tommy thinks marketers should learn today that would help them in years to come How talking to customers helped Tommy realized surprising use cases of his product Resources: ClickMinded.com Meetup.com Eventbrite The 4-Hour Workweek by Tim Ferris Udemy TropicalMBA by Dan Andrews AppSumo Unique Ability: Creating The Life You Want ConvertKit Tommy’s Twitter ClickMinded blog Ahrefs RightMessage
What happens when the money you're making from your side project eclipses your salary from your full-time job? Tommy Griffith (@TommyGriffith) found out in the best way possible when he began generating six figures in revenue just a few years after he started teaching people everything he knew about SEO. Today his business, ClickMinded, generates over $40,000/month. In this episode we discuss the best ways to bootstrap an email list, why it takes 1000 days for a side project to replace your salary, and how a taste of freedom can make you unemployable.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/112-tommy-griffith-of-clickminded
Tommy Griffith, a digital marketer and the creator of ClickMinded — a series of online marketing courses, criticizes the universities’ approach to digital marketing studies, talks about the clickbait economy, and provides some SEO tips for entrepreneurs.
Tommy GriffithFounder of ClickMinded Bio: Tommy Griffith has been doing search engine optimization for more than 10 years. He was previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a number of problems in trying to grow the business from there. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: ClickMindedTommy Griffith TwitterClickMinded Digital Marketing Strategy GuideClickMinded SEO Strategy Guide
Meet Tommy Griffith, founder of ClickMinded, one of the top digital marketing training platforms in the world today. Tommy has worked in the SEO industry for over ten years, and was formerly the SEO manager for heavy hitters Airbnb and Paypal. In this episode, Tommy walks us through the systems, processes, tools, and strategies, that transformed ClickMinded from a side project, into a multi-million dollar online authority. This is one episode that you shouldn’t miss! Click here for the show notes
On this episode, the founder of ClickMinded shares how he’s used mini-courses to grow his business. Get the full show notes here.
Tommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs.
Tips on how to launch a business while working a job with Tommy Griffith ClickMinded was not my first idea to launch a business. It was probably idea number 15 but I ended up working on it on the side, while I was working at these big companies. A few years in, it ended up eclipsing my salary and then two years ago, I just decided to go full-time on it. Being miserable and in debt is like the single greatest force in human nature, right? It was so motivating for me. I think "The 4-Hour Workweek" was the start of the tsunami, that butterfly flapping its wings that got a lot of people going. They say like, okay, markets are really important. I'd rather have a mediocre product and a mediocre team in a great market than a great product and a great team in a mediocre market. And I get that from the venture capitalist perspective but I actually very much disagree with this in terms of small business and side projects and sort of small-time entrepreneurship. What's work for other people should feel like play to you. I actually gave myself too much time to plan. And what ended up happening was I set my expectations so high for how it was going to go that it ended up being miserable. I highly recommend leaning more towards the side of pulling the trigger to launch a business than giving yourself too much time to plan. They're very cognizant of the fact that you can get stuck in a purgatory where you're trying to make it perfect and it never launches, right? So I'm always leaning towards pulling the trigger to launch a business, especially if you're new. You can launch a bunch. Airbnb launched “three times.” Right now, there are more than 50 universities in the United States that offer a Master's Degree in Digital Marketing. These degrees are garbage. I still think today if you have an idea and you're kind of thinking about different side projects, meetup.com is one of the most underrated channels for new users because it's the single fastest way to bootstrap an email list. And so, I highly recommend, even though it doesn't scale and it takes way more work, I actually highly recommend starting offline because you also end up face to face with your users and you figure out what their problems are. The big mistake a lot of people make is they say, okay, think about how great this is going to be in my life when I get this business going. And the reality is, the first couple years, you're mostly in the business of getting your ass kicked, right? They want their problems solved and that's sort of the impetus for where you need to be starting from, you know what I mean? But what ended up happening was this. I started offline and I ended up learning a lot. And actually, the first way I got started was with meetup.com I really do like the idea of starting really quick, starting offline and then pivoting it to an online version. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO LAUNCH A BUSINESS WHILE WORKING A JOB [just click to tweet] HOW TO LAUNCH A BUSINESS WHILE WORKING A JOB Be cognizant of the fact that you can get stuck in purgatory. I lean towards pulling the trigger to launch a business, especially if you're new. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners, to another episode of Real Marketing Real Fast. Today in the studio, is Tommy Griffith. Now Tommy has been in the SEO business and doing SEO search engine optimization for more than 10 years. He was previously the manager of SEO at both PayPal and Airbnb and now runs his own company called ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time and work on it, ran into a number of problems in trying to figure out how to grow the business from there.
Tommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a number of problems in trying to grow the business from there.
Special guest Tommy Griffith of Clickminded talks SEO training courses, college degree scams, and how SEO media has turned into a clickbait industry. 2:00 - Starting a $100k business on the side. 17:00 - The state of the clickbait SEO media industry. 35:40 - Colleges selling worthless digital marketing degrees for $50-100k, before the curriculum is even set.
Tommy Griffith, founder of ClickMinded, journeyed through PayPal and Airbnb as an SEO expert to start his own firm that teaches digital marketing and shares how being naïve, courageous and a bit lucky will lead to a great business and story. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
Tommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue […]
Once your business hits the six-figure mark, it's all easy street after that... right? You might want to re-think that after hearing the story of today's guest, Tommy Griffith. He left his job to go all-in on his company, called ClickMinded, and also become a digital nomad. And that's where he began facing problem after problem. I love how Tommy shares the low points, the tough decisions, and the simple way that he and his co-founder ended up righting the ship and developing ClickMinded into a much stronger business. Links and comments: http://www.entrepreneursinmotion.com/tommy
Enterprise SEO: How To Create an Experiment Framework with ClickMinded Founder Tommy Griffith by Robert Palmer
In this episode, we sit down with Tommy Griffith who went from running SEO at PayPal and AirBnB to sitting in an AirBnb rental in Bali, completely unsure about his next steps. We review how he built ClickMinded from a small, local, in-person training course to an online training platform and uncover his successes and failures along the way.
Seems like everyone wants to be an entrepreneur these days. Being an entrepreneur is widely considered the dream to achieve. But what if you cannot afford to just quite your day job and start your own business? Is it possible to build one while still working your other job and paying the bills? My guest on this episode is Tommy Griffith. He used to head up SEO at PayPal and Airbnb and he even taught SEO. One day he realized he wanted to do more than just work. He wanted to play. So he started a side gig called clickminded.com and he built courses teaching people how to do SEO themselves and more. His journey took many years to see that initial side gig become a full-time career that paid his bills, covered his lifestyle and generated revenue even when he wasn't working 80 hours/week. Tommy Griffith shares the 1000 day rule, how to know if you have entrepreneurial ADD, the key questions you need to ask yourself to start a side gig that can become a success and even gives us a little bit of an SEO lesson. Tommy Griffith has been doing search engine optimization for more than 10 years. He was previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a number of problems in trying to grow the business from there. www.clickminded.com
Ex-Paypal & AirBnB SEO Manager Tommy Griffith Discusses Online Courses adn why they are better than grad school. Tommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a number of problems in trying to grow his online SEO course business from there.
Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More
Starting a side project is difficult, but turning it into a successful business is even harder. On this episode, hear from ClickMinded's Tommy Griffith and learn the single biggest factor to getting your side project up and running. The post Tommy Griffith's Secret to Creating a Successful Side Project When You Work Full-Time appeared first on SureOak.
Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More
Starting a side project is difficult, but turning it into a successful business is even harder. On this episode, hear from ClickMinded’s Tommy Griffith and learn the single biggest factor to getting your side project up and running.
GFA260. We got on the show an old time listener Tommy Griffith, founder of ClickMinded. We had a discussion about moving full-time entrepreneurship when you’re actually enjoying what you do in your day job and moving your lifestyle and the adjustments and some of the the ups and downs and rollercoaster. Tommy is going full-time and growing his business. Hopefully this motivates some of you to maybe get out of your comfort zone. The post Breaking Comfort Zones, Journey To Full Time Entrepreneur with Tommy Griffith appeared first on Global From Asia.
Dream Business Radio #348 On this week’s show I interview Tommy Griffith who has been doing search engine optimization for 10 years. Previously employed by PayPal and Airbnb, Tommy started ClickMinded as a side project that soon became his full time gig! This is a powerful ‘not to be missed’ interview. Download MP3 Connect with Tommy on his website: www.clickminded.com
Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, Clickminded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Today's Guest In this episode you will learn about an 8 year journey Tommy took creating his online course company. Tommy Griffith is an expert in training SEO through online courses. This is the 135th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: You have to be annoying to get those Emails. Clickminded uses a […] The post SBM 135: It Is Incredibly Hard To Make a Dollar Online with Tommy Griffith appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.
“Big company stuff” is what is negatively affecting today’s companies. Are you guilty of “One Day Seizures”? I am. I can pivot sometimes three or four times in a day. Could this be holding you back? Maybe you need to try Tommy’s Move: VIOLENT CHANGE IN DIRECTION! Mentioned: https://www.clickminded.com/ (ClickMinded) https://www.clickminded.com/seo-strategy/ (SEO Strategy Guide) https://www.clickminded.com/digital-marketing-strategy/ (Digital Marketing Strategy Guide) https://www.clickminded.com/seo-checklist/ (SEO Checklist) For contact details, users can find me on Twitter @TommyGriffith, https://twitter.com/tommygriffith (https://twitter.com/tommygriffith), and email me at Tommy@ClickMinded.com Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Amazon Accounting Podcast: Before we get into the chart of accounts we want to mention our course: https://courses.amzaccountingsimplified.com/?affcode=78145_toetn9ht (AMZACCOUNTING SIMPLIFIED) WE CAN HELP YOU CREATE YOUR CUSTOM ACCOUNTING SYSTEM WITH QUICKBOOKS ONLINE AND MASTER YOUR AMAZON FINANCIALS You're overwhelmed with accounting software options and are afraid you'll pick one that might limit you down the road. You have no idea how to adjust your Amazon deposits for gross sales, refunds, and fees. You're confused about the difference between inventory and cost of goods sold not to mention how to track them. You've invested so much time reading blog posts, downloading free accounting resources … now, you're stuck on information overload AND still don't know where to start! Then consider joining a program to help you build a foundation. One that can evolve with your business. One that can help you get control of your business once and for all. https://courses.amzaccountingsimplified.com/?affcode=78145_toetn9ht (https://amzaccountingsimplified.com/podcast) Are you overwhelmed thinking about your business accounting? Do you not know where to start? That's why we do this podcast. We want to help you the seller. Remember we are sellers too. After working with hundreds of clients we have we think the best simple chart of accounts you need to get your accounting system started. We have the answer….. Sign up for our free weekly newsletter to get your copy! Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Tommy: https://www.temi.com/editor/t/L94kx3OKt-QzyG2guttAEvtQ2svPhbXB9OHXhBHA9mmC4q5_0UU5OGafP0C5CMl-hm5T_S8M4VhwNHT8T5SXngr4R3w?loadFrom=DocumentDeeplink&ts=0.42 ([00:00:00]) In my opinion, having built an Amazon Fba business and having worked in silicon valley and and having looked at how Internet companies grow. Yeah. If you look at the trajectory of Amazon, basic skews, right? The total number of things that they’re looking at, it’s increasing rapidly and I think that’s terrifying for Amazon sellers in general, but Cool voice guy:...
Tommy is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic. Top 3 Value Bombs: 1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need. 2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization. 3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge. Free SEO tool for your daily SEO Tasks - SEO Minion Sponsor: Pitney Bowes: With SendPro Online from Pitney Bowes you can compare rates from multiple carriers, print stamps and shipping labels, and track shipments all in one place. Visit PB.com/fire and get a free 30-day trial plus a free 10 pound scale to get started!
The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
On today's podcast, Dan and Ian are following up with the subject of one of the most popular episodes in recent years. Tommy Griffith is the founder of ClickMinded, an online SEO training course that he started while he was working at Paypal. Tommy joined us two and a half years ago to talk about how he started that business as a Saturday Morning Side Hustle. When we last spoke with Tommy in 2017, he was about to quit one of the best jobs in the world as the head of SEO at AirBNB to travel the world and focus on Clickminded full-time. It didn't go quite as planned, as you'll find out on this week's episode. Tommy returns to the podcast today to talk about what went wrong, and why he decided almost eight years into growing his business that it was time to take on a co-founder.
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
Tommy Griffith is the Head of Learning and Development at Clickminded, an online education support which provides digital marketing training for startups and agencies. He has been doing digital marketing for 10 years and had been an SEO manager for both Airbnb and Paypal. He discovered the tweaks in SEO when he was able to sell his ebook to 250 people by increasing the price from $5 to $47. How did he do it? During the episode, Tommy allows you to take a glimpse inside the digital world of the two most used online platforms which are Airbnb and Paypal. He differentiates the SEO approach between these two services and how they measure its success. He explains how taking online courses help individuals succeed both in the digital marketing career and in businesses. Listen in and learn some tips and tricks on how to level up in the SEO industry. Links: Tommy's LinkedIn - Linkedin.com/in/tommygriffith Clickminded - Clickminded.com Youtube - Youtube.com/clickminded ClickMinded SEO Strategy Guide ClickMinded Digital Marketing Strategy Guide Time Stamps: 04:38 – How did he and Kevin meet? 06:04 – Tommy’s background 10:42 – Diff. in SEO approach between Paypal and Airbnb 14:22 – Measuring success in both platforms 16:53 – Basic digital marketing structure of Airbnb 20:04 – Airbnb’s team management 21:40 – What drives him to do online education? 24:20 – Benefits of online learning 25:28 – Students’ success from taking SEO courses 26:49 – The future of SEO: Voice search 30:23 – City specific ranking 31:27 – Tips for Airbnb hosts 33:22 – Advice for local marketers on voice search If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.
The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
http://www.tropicalmba.com/clickminded/ Dan and Ian have always been fascinated by people who can create ways to generate income quickly. Today's guest not only works for one of the most successful startups in San Francisco, but at the same time he has built a successful online side hustle in the form of an SEO training course. Tommy Griffith is the founder of ClickMinded. On this week's episode, you'll hear how he was able to create a successful side business by setting aside his Saturday mornings. Tommy also shares his thoughts about what you need to give up to be an entrepreneur, and why he thinks there could be opportunities for entrepreneurs in the educational space.