Podcasts about digital team

„Wenn das Onlinevideo als Hero Piece gesehen wird, ist alles andere nur 'Cartoon'. Das spricht mir und meinem Team ab, dass wir auf Social oder auf anderen Kanälen mindestens genauso starke Ergebnisse erzielen können“Was bedeutet „Digital First“, wenn man den Begriff ernst nimmt? In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Aissu Diallo, Executive Director Digital Excellence bei der Agentur BUTTER., über die strukturellen Veränderungen, die nötig sind, um digitale Kreativität nicht nur mitzudenken – sondern zur selbstverständlichen Säule von Markenführung zu machen.Aissu verantwortet ein interdisziplinäres Digitalteam aus elf Expert*innen für Social, Tech, Design und Innovation. Ihr Ansatz: Plattformen sind keine Kanäle zur Verlängerung klassischer Kampagnen, sondern eigenständige Räume, in denen Marken relevant werden müssen – schnell, zielgruppenspezifisch, mit einer klaren Haltung.Sie beschreibt, warum die Struktur einer Agentur über kreative Exzellenz entscheidet, wie Social Media sich von reiner Adaption emanzipieren kann – und warum Beratung und Projektmanagement oft unterschätzt, aber zentral für digitale Schlagkraft sind. BUTTER. setzt dabei bewusst auf Retainer-Modelle statt auf einmalige Social-Stunts – um strategisch und kontinuierlich arbeiten zu können. Im Gespräch geht es um Big Ideas jenseits der überholten TVC-Denken, um den Abschied vom Hero-First-Prinzip, um den Wandel von Agenturrollen und die zunehmende Relevanz echter Kollaboration – intern wie extern. Aissu plädiert für mehr Präzision in der Sprache, mehr Mut zur Prozesskritik und ein klares Ziel: Relevanz in digitalen Räumen beginnt nicht beim Content, sondern bei der Struktur, die ihn ermöglicht.

„Wenn das Onlinevideo als Hero Piece gesehen wird, ist alles andere nur 'Konfetti'. Das spricht mir und meinem Team ab, dass wir auf Social oder auf anderen Kanälen mindestens genauso starke Ergebnisse erzielen können.“ Was bedeutet „Digital First“, wenn man den Begriff ernst nimmt? In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Aissu Diallo, Executive Director Digital Excellence bei der Agentur BUTTER., über die strukturellen Veränderungen, die nötig sind, um digitale Kreativität nicht nur mitzudenken – sondern zur selbstverständlichen Säule von Markenführung zu machen. Aissu verantwortet ein interdisziplinäres Digitalteam aus elf Expert*innen für Social, Tech, Design und Innovation. Ihr Ansatz: Plattformen sind keine Kanäle zur Verlängerung klassischer Kampagnen, sondern eigenständige Räume, in denen Marken relevant werden müssen – schnell, zielgruppenspezifisch, mit einer klaren Haltung. Sie beschreibt, warum die Struktur einer Agentur über kreative Exzellenz entscheidet, wie Social Media sich von reiner Adaption emanzipieren kann – und warum Beratung und Projektmanagement oft unterschätzt, aber zentral für digitale Schlagkraft sind. BUTTER. setzt dabei bewusst auf Retainer-Modelle statt auf einmalige Social-Stunts – um strategisch und kontinuierlich arbeiten zu können. Im Gespräch geht es um Big Ideas jenseits der überholten TVC-Denken, um den Abschied vom Hero-First-Prinzip, um den Wandel von Agenturrollen und die zunehmende Relevanz echter Kollaboration – intern wie extern. Aissu plädiert für mehr Präzision in der Sprache, mehr Mut zur Prozesskritik und ein klares Ziel: Relevanz in digitalen Räumen beginnt nicht beim Content, sondern bei der Struktur, die ihn ermöglicht.

In the good weather, the question can pop up: is there a need for separate mens and womens bathing areas outdoors?Joining Andrea to discuss is Ciara Treacy from Newstalk's Digital Team, Cllr. Donna Cooney, Deputy Lord Mayor and swimmer with Dollymount Dames and Jono Griffin from The Wild and Free Adventure Company in Donegal.

Der französische Sportartikelhändler Decathlon ist international eine Macht, mit über 100.000 Mitarbeitern in 79 Ländern. In Deutschland ist der Marktanteil des Unternehmens noch gering. Nun will Decathlon, das vor allem mit niedrigen Preisen für Sportbekleidung und Outdoor-Artikel in den Markt vordringt, kräftig expandieren. „Wir planen mit mindestens 60 neuen Standorten in den nächsten drei Jahren. Das heißt konkret, wir stellen auch mehr als 3000 Leute ein“, sagt Deutschlandchef Arnaud Sauret im Podcast „Die Stunde Null“. Ziel sei es, von derzeit 11 Millionen Kunden auf dann 19 Millionen zu kommen. Aus Sicht Saurets reicht es nicht, das Online-Geschäft auszubauen, weil die deutschen Kunden immer noch gerne in den Laden kommen. „Wenn man mit unserem Digitalteam spricht und fragt, was sie brauchen, um mehr Traffic zu bekommen, sagen sie immer das Gleiche: Macht mehr Geschäfte auf!“, sagt er. „Der Grund ist, dass die deutschen Kunden den Omnichannel lieben. Sie starten mit der App und machen dann den Kauf stationär.“ // Weitere Themen: Wie zerstörerisch ist der Zoll-Wahnsinn der Trump-Regierung? +++Eine Produktion von RTL+ Podcast.Hosts: Nils Kreimeier und Martin Kaelble.Redaktion: Lucile Gagnière.Produktion: Andolin Sonnen. +++Weitere Infos zu unseren Werbepartnern finden Sie hier: https://linktr.ee/diestundenull +++60 Tage lang kostenlos Capital+ lesen - Zugriff auf alle digitalen Artikel, Inhalte aus dem Heft und das ePaper. Unter Capital.de/plus-gratis +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Are you a football chanter?What is it about chanting at a football game that you love so much? What joy does it bring out in you?Apparently, over half of fans believe self-deprecating songs are a big part of football's fun.Joining Andrea to discuss is Off the Ball's Johnny Ward, Ciaran Bradley from Newstalk's Digital Team and Maeve De Burca, former Ireland player and Pundit.

Welcome to The Pod Squad!We review podcasts every Tuesday so you always have something new to listen to.Killian Ginnity from Newstalk's Digital Team and Sarah Jayne Tobin from DMG Media join guest host Anna Daly to review the American Scandal series ‘Waco'!Image: Wondery

Who Do You Say That I Am? A Call to Deep Discipleship For hundreds and hundreds of years in the Catholic tradition, . . . . . . well before the image of the rainbow was co-opted for other agendas less connected to the gospel of the Lord, the rainbow set in the sky as a sign of the covenant has long been held to be a symbol of Our Lady. It is not uncommon in some parts of Europe to find stained glass windows or art in churches, which would feature a rainbow with Our Lady enthroned upon the top of it. This image of the bright and glorious rainbow after the flood was seen as a sign of Our Lady assumed into the glory of heaven. Placed on a throne to watch over the people and so that when they looked up and saw her, knowing that they could turn to her for her intercession and to help them come to know the Lord, they were looking at a sure and certain sign that our salvation indeed had been won. Jesus and His Disciples The Gospel passage reflects on a key turning point in the Gospel of Mark, where Jesus begins to shift His focus from public teaching to forming His disciples. The reflection emphasizes that Christian discipleship requires consistent commitment rather than occasional engagement. As Jesus questions His disciples about His identity, Peter declares, “You are the Christ.” However, Jesus instructs them not to share this yet, as their understanding is still incomplete. True knowledge of Christ requires embracing the mystery of the cross. Jesus then reveals His impending suffering, death, and resurrection, which Peter initially resists, prompting Jesus' rebuke: “Get behind me, Satan.” This underscores the contrast between human thinking and God's plan. The passage connects this lesson to Lent, a time for deepening discipleship, self-denial, and embracing the cross as the path to true knowledge of Christ. Listen to this meditation Media. Listen to: Who Do You Say That I Am? A Call to Deep Discipleship ----------------------- Image: Our Lady and the Symbolism of the Rainbow: AI and Queen of All Hearts' Digital Team: 2025 This website showcases masterpieces from centuries of art. Occasionally, the Queen of All Hearts' Digital Team enhances the collection with Artificial Intelligence Art—a modern approach to creating art using AI technology. This particular piece portrays Our Lady walking and seeing God's Rainbow. To gain a deeper insight into God's actions, listen to the accompanying Homily. ----------------------- Gospel Reading: Mark 8: 27-33 First Reading: Genesis 9: 1-13

Mercy Rising in the East: The Promise of Salvation In the entrance antiphon for today's Mass, . . . . . . we hear that the Virgin Mary is blessed because from her arose the Son of Justice, Christ our God. This image—Christ, our Savior, rising from the Virgin Mary to bring light to the world—is deeply significant in light of today's readings. At the end of the first reading, after God pronounces judgment on Adam and Eve and expels them from paradise, we notice a specific direction to their movement. He settles them east of the Garden of Eden, a detail rich with meaning. The sun rises in the east. Light comes from the east. A new day begins from the east. Salvation comes from the east. God Direct Humanity Toward Salvation Even amid the sorrow of the fall, as God imposes the consequences of sin, He directs humanity toward the very place from which salvation will come. And in the entrance antiphon, the Church honors Mary as the great “East” from which the Son of Justice rises, bringing the light of mercy and salvation to a world desperately in need of it—a world that is fallen and wounded. This woundedness is poignantly expressed in today's Gospel and first reading. When God confronts Adam and Eve and pronounces judgment, He tells Adam, “Because you listened to your wife… cursed be the ground because of you.” This statement is crucial because it reveals a fundamental aspect of original sin. Original Sin Is Not An Abstract Concept Original sin is not merely an abstract concept; it involves something as tangible as food. It involves eating, appetite—not only the appetites of the heart and mind but also the appetites of the body. Why does one reach out for food? Fundamentally, to sustain oneself. Yet the fall of humanity began with taking and eating in the wrong way, striving to sustain and advance oneself apart from God, only to end up empty. God tells Adam, “Cursed be the ground because of you.” Adam leaves a place where sustaining and enjoying life was effortless. In Eden, he only needed to stretch out his hand to receive God's blessings. But now, he will labor and toil by the sweat of his brow, striving for sustenance in a fallen, wounded world. Man's efforts to sustain himself will now be marked by struggle and frustration. The Miracle of the Loaves Is Also Depicting Salvation We see this struggle in the Gospel reading. Jesus is with a crowd in a deserted place—a place where no one can stretch out their hand and find sustenance. Yet, for three days, these people have been sustained—not by food but by the Word of God that Jesus, the Son of Justice, speaks to them. After feeding them spiritually, Jesus turns to his disciples and says, “Now, let us attend to their physical hunger.” The disciples look at the vast crowd of 4,000 and see nothing but scarcity. “We have seven loaves,” they say—woefully inadequate to meet the need. What human hands can produce is insufficient to truly sustain life. The miracle is more subtle, more wondrous. As they distribute the bread, it simply doesn't run out. Hear more within the Homily. Revealing What Was Lost in Eden Listen further to this Meditation Media. Listen to: Mercy Rising in the East: The Promise of Salvation --------------------------------- Image: God Directs Humanity Toward Salvation: AI and Queen of All Hearts' Digital Team: 2025 The Queen of All Hearts' website showcases masterpieces from centuries of art. Occasionally, the Queen of All Hearts' Digital Team enhances the collection with Artificial Intelligence Art—a modern approach to creating art using AI technology. This particular piece portrays the Garden of Eden after Adam and Eve's departure. In the scene, the Sun rises in the East, symbolizing God's continued guidance for humanity. To gain a deeper insight into God's actions following humanity's fall, listen to the accompanying Homily.

In this episode, GMAC is joined by Matt Brooks of the Denver Nuggets Digital Team to preview the Knicks matchup on Wednesday night against the Denver Nuggets. Watch the video version of this podcast on our YouTube channel! FOLLOW GMAC - @AndrewJClaudio_ FOLLOW MATT - @MattBrooksNBA SIGN UP FOR THE NEW BRUNSON TIER ON PATREON TO GET BONUS CONTENT FROM BENJY & DJ! FOR AN AD-FREE, UNINTERUPTED VERSION OF THIS EPISODE, SIGN UP FOR THE MELO TIER ON PATREON! CHECK OUT THE KFS MERCH STORE! Learn more about your ad choices. Visit podcastchoices.com/adchoices

It might be one of your New Year's Resolutions to read more. Well, Ciara Treacy from Newstalk's Digital Team joins guest host Adrian Kennedy to give her recommendations from books released in 2024!

It's all about 1975 for this week's Throwback Thursday! Ciara Treacy from Newstalk's Digital Team joins Andrea to discuss the biggest things that happened that year…Image: Universal

The Dean of the Personal Technology product review was Walt Mossberg and now he joins The Look Back and reviews his early days in journalism to the transition into the most followed column @WallStreetJournal that instantly became a MUST READ for everyone in the PC industry.  Walt shares his approach to proper product reviews and also reflects on his work on All Things Digital and ReCode, home of the famous Code Conference he ran with Kara Swisher. Currently Walt is serving on the Board of News Literacy Project  https://newslit.org/  - working with educators and journalists to give students the skills they need to discern fact from fiction and to know what to trust! (please review the site as they need donations). Help Journalism Stay Free! (now more than ever)

In this episode, the Tag Digital team opens up about their toughest work moments and the valuable lessons learned. From workplace blunders to unexpected challenges, our guests share how these painful experiences shaped their careers and taught them resilience, creativity, and success. Discover how overcoming mistakes can lead to growth, stronger processes, and a renewed perspective. Tune in now to hear how pain truly is knowledge rushing in!

Do you find voice notes annoying? Apparently, recent research from Pure Telecom says three quarters of us think they shouldn't be more than a minute long, and some just don't like them at all.To discuss (not through voice note!), Andrea is joined by Esther McCarthy - Life and Style Daily Features Editor for the Irish Examiner, Off the Ball's Nathan Murphy and Ciara Treacy from Newstalk's Digital Team.

For this week's Tech Takeover, Killian Ginnity from Newstalk's Digital Team joined Kieran Cuddihy to discuss why Elon Musk and Twitter/X is suing advertisers for not advertising on his platform. Yes, really.

In this episode, Rebecca Goodman, the Chief Digital Officer at the FDIC, shares her advice for building a team from scratch. Episode web page ----------------------- >>> Insights Unlocked audience survey

Amazon's smart speaker has been upgraded to help users understand the latest Gen Z slang. Customers can now ask Alexa for help with the latest buzz phrases used by the younger generation. Andrea was joined by Ciara Treacy from Newstalk's Digital Team and Dr Ellen Howley, Assistant Professor at DCU's School of English, to dissect the newly-added words.

Tori Lang was from Lithona,GA. She was 18 years old and graduated from HS with honors. She was described as sweet and a good kid. She was found in the park deceased with a single gun shot wound to the head. Homicide police detectives scrambled to solve a mystery that raveled in mystery. Join the hosts of murder in the black for The Unraveling of the Tori Lang case. . . . . Source Material: The First 48 Season 23 Epsiode 10 The Woman In The Dark Fox 5 Atlanta “No New Trial after 2 mistrials for man accused of killing Tori Lang “ By Fox 5 Digital Team https://www.fox5atlanta.com/news/austin-ford-no-new-trial-mistrials-man-accused-killing-tori-lang.amp Keep Up with MIB @murderintheblack Instagram Facebook: Murder In The Black Podcast www.murderintheblack.com email:murderintheblackpodcast36@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/murderintheblack/message

Unser Gast Georg Kästle ist CIO/ CDO der VOLLMER WERKE Maschinenfabrik GmbH, Lehrbeauftragter der Hochschule Ravensburg-Weingarten im Master Digital Business und Repräsentant des CIO Roundtable Stuttgart und Ulm. Wir diskutieren über die Bedeutung und Anwendung der experimentellen Wissenschaft auf die Organisationsentwicklung, wobei wir auf die Systematik, den Lernfokus und die Formulierung von Forschungsfragen und Hypothesen eingehen. Dabei geht es auch darum, neue Formen des Change Managements zu nutzen in einem geschützten Raum, ergebnisoffen in einer Realität auf Zeit. Georg Kästle schildert danach zwei Umsetzungsbeispiele. Im ersten Experiment ging es um Deep-Working an der Hochschule, wobei Working-Out-Loud mit Experimentierräumen verbunden wurde. Das zweite Beispiel handelt vom Digital-Team bei Vollmer und der Fokussierung auf Verantwortlichkeiten im Tagesgeschäft vs. digitalen Themen. Zu Ende schauen wir auf die jeweiligen Ergebnisse sowie Tipps zur Umsetzung und zur Einbeziehung von Mitarbeitern. Und wir reflektieren die Aussage von Taiichi Ohno aus dem Lean Management: „Der Alltagsverstand irrt immer!“ Georg Kästle hält auch einen Lightning Talk auf dem SAP Training and Adoption Forum 2024 – Link ist in den Shownotes. Mehr wie immer im EducationNewscast Podcast.

Host Simon Birkett is joined by Helen Cocks from the University of Exeter to discuss how their agile culture is paying off for digital transformation. In this episode of the Beyond the Technology podcast, Helen Cocks, Head of Digital Strategy and Engagement, joins us to discuss the approach powering digital transformation at the University of Exeter. The university is already reaping the rewards of the digital strategy they implemented less than two years ago, with a vision of becoming the most accessible and connected university destination for any user. Helen touches on subjects ranging from recruitment and data infrastructure to digital initiatives and a motto of ‘practice what you teach'. She tells us about the lessons learned along the way, explaining why data in particular has been so crucial to their progress. We also hear about the user-led approach taken to try and make processes easier and more responsive for a user base of digital natives wanting to replicate the polished experience they get with the likes of Netflix and Amazon. Listen to the episode in full for all this and more, including Helen's best advice for other higher education leaders looking to make progress on their digital transformation journeys.   Show notes: Read University of Exeter's Strategy 2030 Exeter's Digital Strategy Access Exeter's Digital Team site, covering products and services, roles and responsibilities, blogs and much more Check out our framework for digital transformation in higher education and explore a comprehensive perspective on how the digital environment can support positive work, research and learning experiences, and promote a sense of belonging and wellbeing Subscribe to Headlines - our newsletter which has all the latest edtech news, guidance and events tailored to you Get in touch with us at podcast@jisc.ac.uk if you'd like to come on the show or know someone who might suit the series

Über den Data Act und die Vorteile vom Teilen von Daten sprechen wir mit Hubertus von Roenne, selbständiger Digitalisierungs- und Datenberater. Wir sprechen über die Europäische Datenstrategie im Allgemeinen und den Data Act im Besonderen. An konkreten Beispielen bereden wir, welche Unternehmen von der neuen Gesetzgebung betroffen sind und was das für sie bedeutet. Am Beispiel von BMW und den Mainzer Stadtwerken erläutert Hubertus, wie wichtig das Teilen und die Nutzung von Daten ist. Es macht einen großen Unterschied, ob der E-Flottenbetreiber die Batteriedaten unmittelbar vom Hersteller bekommt, oder mühsam selbst das Verhalten der Batterien in seinen Fahrzeugen messen und bewerten muss. Wir arbeiten heraus, dass der Data Act zwar auch für den B2C-Bereich gilt, seine volle Wirkung aber wohl eher im B2B-Sektor und der öffentlichen Hand entfalten wird. Wir sprechen über die Abgrenzung zu personenbezogenen Daten und mögliche Ausflüchte von Unternehmen, Daten nicht zu teilen. Neben dem Datenschutz kommt hier vor allem der Schutz von Urheberrechten und Geschäftsgeheimnissen in Betracht. Auch die DSGVO enthält (in Art. 20) einen Anspruch der Betroffenen auf Datenübertragbarkeit. Hubertus erläutert, warum er glaubt, dass der Data Act hier deutlich stärker sein wird. Schließlich schauen wir auf die Praxis in Unternehmen: Wie müssen Daten aufbereitet werden? Warum ist Data Governance wichtig? Was ist der Schlüssel zu einer sinnvollen Datenstrategie? Was sind die Haupthindernisse für eine Datenrevolution in den Unternehmen? Spoiler: "Dürfen wir nicht! Können wir nicht! Wollen wir nicht!" In den News berichtet Marcus über ein aktuelles Projekt, in dem wir AGB und Datenschutzinformationen für den Hersteller einer Hörbuchbox - ganz ohne vernetzte Daten oder Software-as-a-Service. Martin erzählt von einem aktuellen DSA-Projekt für eine größere Plattform, an dem das Digital-Team arbeitet. Wir besprechen die Hintergründe des Digital Services Act und einige Detailfragen, zum Beispiel KYC-Regeln und Informationspflichten für Plattformbetreiber. Außerdem geht es um Art. 25 DSA und das Verbot von Dark Patterns - whatever that is.

Summary: Skip the job title obsession and focus on work that matters to you. Learn from Tara's "The Sauce" model: pick the right channels and keep your promises for sustained engagement. Her social-first demand gen approach and simple yet creative hot sauce branding show how to resonate in today's martech scene. Use personal biases to create targeted campaigns and ignore buzzwords and rigid MQL definitions. Tara's strategy—act on active interest immediately—cuts through the noise and boosts efficiency. Whether it's career or marketing, it's all about authentic, effective action.About Tara: Tara got her start in a communications role at Polar Mobile and later transitioned to focusing on inbound marketing at ScribbleLive, a live-blogging platform based in Toronto Tara then made the move to martech joining the popular content experience platform Uberflip as Demand Gen Manager where she spent nearly 3 years and worked her way up to Director of Revenue Marketing She later transitioned to a Senior Manager of Demand Gen role at Top Hat, a higher ed learning platform For the last 2 years she's been at Chili Piper, a meeting automation platform for demand gen teams where she started as Demand Gen Manager and has recently been promoted to Head of Demand Gen At Chili Piper she's also the host of the acclaimed Demand Gen Chat podcast where she's interviewed prominent guests from companies like LinkedIn, 6sense, Refinelabs and more! The Overrated Chase for Job Titles and the Importance of Aligning Career GoalsWhen asked about the variation in job titles on her resume, Tara offers insight that runs counter to conventional career advice. Tara's journey from a director-level position at Uberflip to managerial roles at Top Hat and Chili Piper wasn't about regressing; it was about finding her fit. At Uberflip, Tara experienced rapid promotions, roughly every six months, which led her to believe in the importance of titles. However, she realized that the titles often didn't correlate with her day-to-day responsibilities. In her first role, although under the umbrella term of 'communications,' Tara juggled between answering phones, booking CEO's travels, and setting up the company's first Twitter account. Titles can be deceptive.Tara also points out the dangers of chasing managerial roles for the sake of it. At Top Hat, her role morphed into what she describes as a "middle manager." While this was somewhat fulfilling in person, the transition to remote work revealed cracks in the facade. She found herself swamped in one-on-one meetings, feeling unproductive and unmotivated. Her realization led her to seek something that resonated more authentically with what she wanted to do.So, what is Tara's advice to those hesitant to take a perceived step back in their careers due to job titles? She underscores the importance of prioritizing what you truly value in your career over a title. In all her roles, irrespective of what the title implied, she never had to take a pay cut. Her guiding lights have been the people she wants to work with and learn from, not the titles she could acquire.Key Takeaway: The fixation on job titles can be a mirage, leading professionals down paths that may not align with their true career goals or personal happiness. It's not the title, but the work and the people around you, that should guide your career decisions.People Manager or Individual Contributor: Choosing Your Marketing Career PathWhen asked about the viability of choosing to be an individual contributor over a people manager in marketing, Tara touches on a key decision point: personal motivation. If your prime motivator is financial gain, then pursuing a managerial role might offer the quickest route to that objective. However, if the allure of hands-on work, creativity, and constant learning excites you, Tara suggests thinking outside the conventional career ladder.Tara's current role, technically a people manager position, involves wearing multiple hats because her marketing team consists of just eight people. This underscores the variability of job titles and roles; what might be a managerial role in one setting could be a blend of individual contributions in another. Thus, titles can't be the sole determinant when choosing a career path.Tara emphasizes the need to introspect on what you truly enjoy doing day-to-day rather than obsessing over how your resume appears. She advises that those entering the field should experiment with both roles. Try out being an individual contributor and dabble in management, if possible, to get a real feel for where your interests and skills align.Key Takeaway: The choice between becoming a people manager or an individual contributor should hinge on your personal goals, be it financial or the type of work that genuinely engages you. Titles and job descriptions can be fluid, and what's crucial is aligning your career with what motivates you each day.Stepping Up to the Mic: How Tara Rejuvenated an Existing PodcastWhen questioned about her experience taking over as the host of the 'Demand Gen Chat' podcast, Tara gives an insider look into her decision-making process. She inherited the podcast from Kaylee, her then-manager, who had resuscitated it after a years-long hiatus. Under Kaylee and Nolan, the head of video and creative, the show saw significant improvements in production quality and gained momentum.Tara notes that when Kaylee left, the future of the podcast hung in the balance. Armed with firsthand data—Tara had been responsible for promoting the podcast and monitoring its performance—she saw a clear value in its continuation. Reception on platforms like LinkedIn was favorable, and the audience was growing. Given this, Tara felt it was crucial not only to keep the podcast alive but to continue its upward trajectory.Another aspect of Tara's decision was the composition of the Digital Team at that time, which consisted of just her. Despite discussions about other potential hosts, like co-founders, Tara felt it wouldn't be authentic to have someone not involved in day-to-day marketing activities take over the show. After all, the podcast was part of the demand generation strategy and it made the most sense for her to step into the role.Key Takeaway: Sometimes the best candidate for a job is already in the room, well-acquainted with the work's nuances and impact. Tara's decision to continue the podcast wasn't just a matter of filling a role; it was about recognizing the value the show brought and the audience it had built.Elevating a Podcast Game with Thoughtful Tweaks and AIWhen asked about how she managed to elevate the podcast, Tara offers insight into her cautious first steps and subsequent strides for improvement. Initially, Tara focused on not deviating too much from the existing format set by Kaylee, her predecessor. She recognized the value in the format that already had a solid fan following. Her primary concern was to keep the essence of what people loved about the podcast intact.The real game-changer came ahead of what they now call their fourth season. Tara and her team, including producer Nolan, took the opportunity to reassess and refine the podcast's elements. Rather than making sweeping changes, they concentrated on nuanced improvements like scripted outros and thoughtful intros. Tara takes the time post-recording to distill the essence of the episode, offering listeners upfront context, thus adding a layer of polish to the show.Another transformative factor was Nolan's use of AI tools, such as Opus, for post-production. Before the integration of AI, tasks like repurposing content for different platforms like TikTok were time-consuming and sometimes left undone due to workload. AI tools have now automated part of this process, allowing the team to create more content from each episode efficiently.Key Takeaway: Small, calculated refinements can significantly improve a product's quality and reception. Tara's cautious yet innovative approach—balancing tradition with polish and leveraging AI for efficiency—shows that you don't need to overhaul an entire system to achieve a noticeable impact.How The Sauce Newsletter Navigated Growth and RetentionWhen asked about the success of her company's newsletter "The Sauce," Tara peeled back the layers of its growth strategy. While she didn't coin the catchy name, she took the reins on scaling the subscriber base. Tara looked at multiple channels for growth, including paid placements in similar newsletters. Surprisingly, this not only yielded high-quality subscribers but also competed well with Facebook on cost-per-subscriber, compelling the team to pause Facebook lead forms due to inconsistent lead quality.Apart from focusing on sheer numbers, Tara emphasized the role of content. The newsletter serves as a retargeting audience to drive direct sales rather than just funneling leads. This approach helped maintain the content's quality, steering it clear of becoming another sales pitch masked as valuable content. This strategy allowed Tara to justify the newsletter's existence internally within her organization, establishing it as an asset rather than an overhead.However, the journey wasn't without its bumps. Eager to capitalize on high engagement rates, Tara experimented by sending the newsletter twice a month instead of once. The result? A loss in subscriber trust and numbers. The mistake was twofold: not only did it break the promise of a monthly email, but it also didn't consider testing on a smaller scale first.Key Takeaway: The story of "The Sauce" underscores the importance of aligned growth strategies and content quality. Tara's experience suggests that smart channel choices can lead to cost-effective growth, but engagement hinges on delivering what you promise to your subscribers. Always keep the value proposition front and center.Breaking the Mold in Demand GenWhen asked about the evolution of demand generation and how to strike a balance between innovation and results, Tara offered some compelling insights. The current environment, she believes, is saturated with cookie-cutter tactics, especially in B2B settings. Tara stresses the importance of venturing beyond the email nurture programs that many equate with demand gen. For her, conventional methods like these simply don't align with the way she sees technology being bought in the martech space.But innovation requires a supportive environment. Tara acknowledges her luck in working with co-founders open to experimentation. This freedom allows her team to move away from traditional methods and instead focus on engagement that resonates with today's buyers. One of the forthcoming strategies Tara revealed is a street art campaign around major trade shows. While it's a top-of-the-funnel activity not aimed at direct conversions, the primary goal is to create social buzz and brand awareness.This leads to another point Tara emphasizes: the necessity of boldness in B2B marketing. Instead of traditional trade booths, her team focuses on activities that people want to attend. From happy hours to parties, the strategy is designed to drive actual engagement, rather than forcing prospects into sterile sales meetings. In terms of content, this also allows them to gather real-time reactions and images, which can later be utilized for advertising campaigns.The upcoming experiment with what Tara calls a "less messy version of graffiti" is the epitome of the philosophy she brings to demand gen—be bold but be true to how people genuinely interact and make purchasing decisions in the martech ecosystem. It may be top-of-the-funnel, but the aim is to turn heads and initiate conversations that can eventually be steered toward meaningful engagement.Key Takeaway: The future of demand gen may lie in breaking away from traditional models that have long held sway. Tara's approach of social-first, bold, and engaging activities is more in line with how real-world purchasing decisions are made. Gone are the days when a series of emails could nurture a lead to conversion. Now, it's about creating a buzz so strong that people can't help but pay attention.The Unconventional Path to Brand ResonanceWhen the subject veered towards what some might label as "guerilla marketing," Tara admitted that while the term might be a bit played out, the concept is spot-on. Guerilla marketing or not, the goal is to create memorable, high-impact experiences that stick with your audience. And she's seen firsthand that even simple initiatives can pack a punch if executed creatively.For instance, Tara's team rolled out a branded hot sauce campaign. At first glance, sending out hot sauce might not seem groundbreaking, but it's the attention to detail that makes the difference. With engaging slogans and quality branding, they transformed an everyday item into a memorable brand touchpoint. The result? Persistent mentions and photo tags on LinkedIn, creating a low-cost but effective engagement mechanism.The challenge, Tara suggests, lies in coming up with ideas that are not just outside-the-box but also aligned with your brand's identity. In a landscape full of predictable tactics, even small surprises can make a lasting impact if they're thoughtfully tied back to your brand message or value proposition.In Tara's case, this could be as straightforward as a hot sauce bottle but executed in a way that it becomes not just a condiment but a conversation starter. It's not about being wildly different for the sake of it; it's about bringing a bit of surprise and delight into an otherwise staid B2B environment.Key Takeaway: Being unconventional doesn't necessarily mean being complex or expensive. Tara's example of branded hot sauce shows that simplicity, when paired with creative execution, can result in memorable brand interactions. In today's crowded martech scene, sometimes all it takes to stand out is a dash of unexpected creativity.Marketing to Your Own Tribe - Perks and PitfallsWhen asked about the uniqueness of marketing to a demographic that closely resembles her own profile, Tara drew a stark comparison between her current role and previous gigs. Marketing in the martech industry, for her, is like coming home; she shares common ground with her Ideal Customer Profile (ICP). This is markedly different from her past experience at Top Hat, where she was tasked with understanding a completely different mindset—professors who generally have job security for life.Tara acknowledges the potential bias in designing campaigns that mirror her own preferences but argues that a one-size-fits-all approach rarely thrills anyone. Instead, her focus is on sparking enthusiasm within segments of her ICP. The strategy? Triggering excitement in a few can generate the kind of social buzz that more generalized efforts may fail to achieve. Tara believes if you create something compelling enough for people to share socially, you're onto something that can gain traction.Regarding ideation, Tara emphasizes the importance of collaborative brainstorming sessions. In her team's case, they use tools like Figma to toss ideas into the ring. While remote brainstorming may lack the spontaneity of in-person interaction, Tara insists that a relaxed, non-judgmental atmosphere often yields the most innovative concepts. It was such brainstorming sessions that gave birth to out-of-the-box ideas like custom Pokemon cards for their Customer Advisory Board (CAB) members and the branded graffiti campaign.So how do you navigate the tightrope of being your own ICP? Tara's approach is twofold: be aware of personal biases and encourage team-wide brainstorming that allows for a multitude of perspectives.Key Takeaway: Tara's insights spotlight the advantage and complexity of marketing to an audience similar to oneself. The trick lies not in avoiding personal biases but in leveraging them to create campaigns that resonate deeply with at least a segment of your ICP. It's not about pleasing everyone; it's about electrifying a few enough to get the buzz going.Scaling to High-Level Marketing StrategiesWhen asked about the necessary groundwork for executing high-level marketing strategies, Tara emphasized the importance of operations. Tara noted that, upon joining her new team, she was fortunate to have a reliable Revenue Operations Manager who ensured that the underlying mechanisms were sound. Imagine a grand campaign falling flat because your lead forms don't function as they should. Your audience reaches a dead-end, and your campaign's ROI drops to zero. Before dreaming about high-level, complex campaigns, fix the basics.Tara also opened up about the evolving nature of brand positioning. Even her own company hasn't "completely nailed it," she confessed. There are times when her brand is misinterpreted—some LinkedIn messages even inquire if they make hot sauce. But then there are also those who fully understand and evangelize the brand. In Tara's eyes, perfecting messaging is a journey, not a destination, particularly as the competitive landscape shifts.Adding another layer to the complexity, Tara spoke about how a brand new field evolves into table stakes. When her team first introduced B2B lead routing software, it was something novel, and the challenge was to educate the market. Fast forward to today, and it's considered essential for any marketing or sales team. Now, the fight isn't about explaining what they do but differentiating themselves from an expanding pool of competitors.Tara's advice for those with willing co-founders and investment but lacking groundwork? Focus on strong operations and be ready to adapt your positioning as you grow. According to her, the core ingredients for being able to execute high-impact campaigns include a reliable ops backbone and a deep understanding of the ever-evolving market dynamics.Key Takeaway: The foundation of any high-level marketing strategy is operational excellence and agile brand positioning. Without these, even the most brilliant campaigns can fall flat. Ensure you have the basics covered before reaching for the sky.The Myth and Reality of Dark SocialWhen asked about the buzzword-heavy concept of "dark social," Tara candidly disagreed with the notion that marketers should reorient their strategies around trending terms. She did acknowledge the historical relevance of word-of-mouth marketing but pushed back on the idea that every touchpoint in a B2B journey can be meticulously measured. While attribution software may claim comprehensive metrics, Tara's experience contradicts that assertion.What really got her attention was the often misguided focus on tracking every possible interaction, to the detriment of authentic engagement. For Tara, if a marketer succeeds in capturing attention and inciting a Google search that ends in a click on their ad, that doesn't necessarily mean their Search Engine Marketing is revolutionary. It just means they've effectively grabbed that individual's attention, nothing more.In Tara's view, the B2B marketing space has developed an obsession with quantitative measurement. This fixation led many marketing teams to neglect community engagement and influencer relationships, simply because these elements were "untrackable." Tara sees this as a significant oversight, particularly in a landscape that has grown increasingly digital and where communities can provide tremendous organic reach.Tara also pointed out that while she sees the value of trying to measure impact through things like UTM links, the effort often falls flat. Customers and influencers are less likely to share these links in authentic conversations, thereby making them ineffective. Instead, she advises marketers to focus on being present in the spaces where their customers are, whether that's in Slack communities or elsewhere, rather than obsessing over tracking every interaction.Key Takeaway: The fixation on tracking and metrics has led marketers astray, downplaying the importance of community engagement and genuine relationships. While dark social might be an intriguing concept, Tara suggests it's more effective to embrace the less quantifiable aspects of marketing, which are often where the real value lies.The MQL Debate: A Fresh PerspectiveWhen asked about the state of MQLs in 2023, the year of our Lord, Tara was candid about the nuances of defining a marketing qualified lead. She admits that the importance and impact of MQLs vary based on a company's size, target audience, and the structure of their marketing and sales organization. In Tara's experience, the focus on defining MQLs often led to internal debates that, in retrospect, could have been better spent on actual lead generation efforts.Instead of fixating on what makes a lead "qualified," Tara's current approach is refreshingly straightforward. If someone actively books a demo, that lead gets immediate attention and is routed to the appropriate sales rep. No excessive segmentation, no scoring parameters—just immediate action. This pragmatic approach avoids the pitfalls of endless debates about lead quality, job titles, and activity levels, which are common in more complex setups.Tara's perspective reveals a shift in the landscape. There's a growing recognition that the granular details of what constitutes an MQL might not be as universally important as once thought. Her team's simplified process not only streamlines internal operations but also improves the experience for potential clients. When leads are ready to make a move, they do. No need for convoluted nurturing sequences.Key Takeaway: The industry's obsession with meticulously defining MQLs might be outdated and even counterproductive. Tara champions a straightforward approach: Respond immediately to active interest and bypass the qualifiers that often mire teams in endless debates. This clear-cut strategy not only enhances operational efficiency but also improves the lead experience.The Nuanced Approach to Lead QualityWhen questioned about the intricacies of lead quality and the role of scoring mechanisms, Tara offered a shift in perspective: It's not just about leads, it's about accounts. Unlike many companies that go straight into scoring leads, her team starts higher up the funnel by assessing the quality of accounts. This strategic pivot has been fairly recent but it's proving effective. The marketing budget, particularly on social channels, is now allocated towards targeting these high-quality accounts, resulting in more efficient use of resources.The operational change goes beyond budget allocation. Even outbound marketing strategies are attuned to these quality accounts. So, instead of casting a wide net on LinkedIn and other platforms, they focus on accounts already validated by the sales team as worthy targets. In essence, they're not in the business of pursuing every marketer who clicks on an ad. When a click occurs, there's no mad rush to signal Sales. Instead, the focus is on providing these select accounts with valuable content that showcases customer stories and diverse use cases.Tara's approach disrupts the traditional model of isolating lead quality as the definitive measure. Instead of spiraling into metrics and scores, her team's attention is on aligning sales and marketing efforts cohesively. This alignment creates a streamlined path from initial interest to final conversion. The result? A more coordinated, effective strategy that puts the focus back on what really matters: creating meaningful customer engagement.Key Takeaway: Forget the obsession with lead scores. Tara's methodology is a wake-up call for marketers fixated on metrics at the expense of real business outcomes. By focusing on account quality over lead quality, she's not just saving time and budget, she's also fostering a more targeted and efficient marketing approach.The Case for Account-Level Automation over Lead ScoringWhen Tara was asked about her experience with automated lead scoring tools like ChiliPiper, Mixpanel, and MadKudu, she was clear: The focus has shifted from leads to accounts. Budget often acted as a constraint when considering such tools in the past, but her current strategy incorporates an account-level tool called Good Fit. This tool evaluates the characteristics shared by their best and most promising customers. Rather than applying an opaque algorithm to individual leads, it helps them identify high-potential accounts based on common factors.What makes this approach especially potent is its adaptability. The tool isn't just a plug-and-play mechanism; it allows the team to input their own data, such as their best customers and those with the most growth potential. This creates a system tailored to their unique business needs, enhancing its predictive accuracy for future accounts. It's not about deciphering what makes a 'hot lead' anymore. It's about understanding what attributes of an account indicate a high likelihood of fruitful engagement and then acting on it.While Tara's team has yet to fully dive into lead-level scoring, the shift to an account-based model is deliberate. Before spreading their resources thin over various scoring models and tools, they want to validate this account-centric approach. And given the initial signs, it seems like a wise strategy.Key Takeaway: The spotlight is moving from lead-level automated scoring to account-based evaluations. Tara's team isn't chasing metrics; they're strategically positioning themselves to focus on high-quality accounts, all while using tools that allow for customization and in-depth analysis. It's not just a reactive play; it's a calculated move towards a more effective marketing framework.Navigating the Marketing-Data Team CollaborationWhen asked about her approach to aligning the marketing and data teams at Chili Piper, Tara offered practical insights. She's well-acquainted with the pitfalls of in-house projects like lead scoring, describing them as "never-ending" and not worth the effort unless you have a dedicated, sizable team. For Tara, the collaboration with the data team is focused on one goal: producing dashboards that offer a unified view of key metrics. These dashboards, housed in Sigma, serve as the single source of truth, streamlining reporting for diverse presentations, from all-hands meetings to board decks.It may seem basic, but having a centralized repository for data saves enormous amounts of time. Tara recalled previous experiences juggling reports from disparate platforms like Salesforce and HubSpot. But aligning all reporting into one centralized dashboard has turned out to be a game-changer. No more toggling between platforms or reconciling conflicting data. Everything is right there, in one place, for everyone to see and use.But it's not all roses. Tara cautions that establishing this kind of data foundation takes longer than most teams anticipate. The data team's knack for scrutinizing logic and questioning inconsistencies makes initial conversations lengthy and, sometimes, complex. But these discussions are crucial for defining what each metric means and ensuring everyone is literally and figuratively on the same page.Key Takeaway: The collaboration between marketing and data teams is a marathon, not a sprint. The upfront investment in building a robust, centralized data framework may take time, but it pays dividends down the line. Tara's experience underscores the immense value of patience and clarity in this collaborative endeavor: It's not just about gathering data, it's about making it comprehensible, actionable, and aligned across teams.Mastering the Work-Life Equation with TaraWhen asked about finding a balance in her multifaceted life, Tara spoke candidly. One unexpected but crucial factor in her daily routine? Her dog. The four-legged friend has inadvertently become a time management tool, forcing Tara to carve out time for morning and evening walks. These daily rituals allow her a breather from the constant buzz of her fully distributed team at Chili Piper.Tara's approach to balancing work and life goes beyond canine companionship. She practices time blocking—a technique that sounds simple but makes a world of difference. Her calendar may look crammed, but each block serves a purpose, whether it's for her podcast, her team at Chili Piper, or just a few minutes to decompress and grab a coffee. For Tara, this methodical approach to scheduling keeps her centered, even in the chaos of startup life.The importance of having scheduled 'buffers' shouldn't be underestimated. These are small windows that give Tara the time to recharge and transition between tasks. It's not just about filling every minute but about assigning moments to step away, even if it's just for five minutes to clear her head.Managing a distributed team means Tara's Slack is bustling at all hours. But instead of succumbing to the reactive nature that such platforms can foster, she emphasizes the need to be proactive with her time. She plots out her day as far in advance as possible, sidestepping the urge to let real-time demands dictate her schedule.Key Takeaway: The secret to Tara's success and happiness in her multifaceted career is a blend of structured flexibility. From dog walks that enforce screen-free time to meticulously time-blocked schedules, her approach offers a roadmap for anyone juggling multiple roles and responsibilities. These aren't complex strategies; they're thoughtful habits that make a substantial difference.Episode RecapStarting with career choices, forget the allure of job titles. Zero in on the work you love and the colleagues who make it better. Your decision to take on a managerial role or remain an individual contributor should align with what drives you daily. Once you've dialed in your personal career path, you can take notes from successful strategies for brand growth, like Tara's experience with "The Sauce."Tara's venture underscores the importance of selecting the right channels and maintaining high content quality. She shows us that the secret sauce to lasting engagement is delivering on your promises. This ethos of alignment and authenticity extends to Tara's perspectives on the changing landscape of demand generation.No longer can traditional models of demand gen hold their ground. Tara's social-first approach aligns with the dynamics of real-world purchasing decisions today. It's not about endlessly nurturing leads through emails; it's about creating genuine buzz that converts interest into action.Being unconventional doesn't have to be expensive or complicated. Tara's branded hot sauce is a lesson in the power of creative simplicity, especially in a crowded martech arena. The key is resonating with your audience, and sometimes that means looking inward.When you're marketing to an audience similar to yourself, leverage your own biases to create campaigns that hit home with a segment of your Ideal Customer Profile (ICP). It's about stirring enough excitement to make waves, without trying to be everything to everyone.Now, what about trending buzzwords like "dark social"? Tara suggests taking them with a grain of salt. While she acknowledges the power of word-of-mouth, she warns against relying on buzzwords or assuming every B2B touchpoint can be precisely measured.Finally, Tara challenges the obsession with defining Marketing Qualified Leads (MQLs). She recommends cutting through the noise by responding to active interest immediately, circumventing endless debates over qualifiers. It's a straightforward strategy that boosts efficiency and enhances the lead experience.In essence, whether you're steering your career or your next marketing campaign, focus on what truly matters: genuine engagement and effective, simple strategies. Tara's multi-faceted experience offers valuable insights on how to achieve both.Links: Demand Gen Chats Podcast The Spice Newsletter LinkedIn Twitter

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Today on the show - 0.00 - Would You Rather's? On The Intro 9.30 - Super Rugby Final Montage 13.46 - The Rumble Lotto Syndicate 20.39 - What's In The Box? 29.34 - Bryce Dribbled On Raynor 34.05 - When Your Body Let You Down? 42.47 - Face The Music 49.13 - Camping Horrors 66.18 - Super Rugby Final Montage... again See omnystudio.com/listener for privacy information.

On today's episode we peel the onion back a little bit and talk with Jeremy Tripp & Aaron Brewer from STL City's Digital Experience team: tickets, parking, food, and so much more. My guests talk about the unique team structure, how our fellow sports teams (Blues & Cardinals) stepped up to help, and their DeSoto/Hillsboro Rock and Roll roots! A great episode to give you yet another glimpse of the "secret sauce" that is helping make this team, and the corresponding experience, incredible!

In Episode 3, we focus on how digital innovation is transforming travel for our customers. From the award-winning LNER app, to using a QR code to order food directly to your seat, and trials of digital signs to assist with boarding, we find out about the pioneering work being done by LNER's specialist Digital Team. We also look ahead to how LNER is leading the way when it comes to fares reform, with plans to make things even simpler. Hosted on Acast. See acast.com/privacy for more information.

There's not just a different vibe for D.C. United on the field. Off the field, the club has raised their game in a number of areas, especially the digital team. Claudia Pagan has been the face of DCU Digital for the last 4 years and joins Roche to discuss the process of creating content. Apple TV has played a role in the increase in content creation and Claudia explains how the Apple/MLS partnership has raised the game for creating content across the league. But it goes deeper than Apple. Claudia then points out other factors that have led to more content from the club including the hard work of the staff, relationships with business partners, and investment from the club. Then, Claudia discusses the struggles of last season, the improvements to Audi Field, the excitement of MLS All Star, being a bilingual reporter, and gives us the story behind the now famous "unintelligible scouse" Wayne Rooney caption. Subscribe to Claudia's YouTube page for even more behind the scenes looks at D.C. United. 

Imprenditore, nel tuo team hai la figura del Digital Project Manager?Conosci l'importanza che ricopre questo ruolo per coordinare tutte le figure e gli specialisti che portano al successo la tua attività?In questo podcast ti presento le principali responsabilità del DPM e le sue funzioni, importantissime per raggiungere dei livelli competitivi sul mercato.Principalmente è un coordinatore, un menthor che imposta il lavoro per il gruppo.In Digital Coach è qualcosa in più, è un menthor didattico che organizza piani di lavoro e piani di studio individuali con una distribuzione dei compiti verticalizzata per disciplina: Social, SEO, ADS...etc.Il tutto scadenzato da appuntamenti mensili continuativi dove vengono verificate le task da raggiungere e assegnati i nuovi obiettivi del mese.

Q: Digital team junior တစ်ယောက် or team member တစ်ယောက်က client page မှာအမှားတစ်ခုခုလုပ်မိတာမျိုးဆို ဘယ်လို react လုပ်သင့်လဲ။ ဥပမာ- page ၂ ခု မှားတင်မိတာမျိုး။ A: ကြည့်ရတာတော့ မမေဘရဏီက account manager ဖြစ်ဖို့များမယ်နဲ့တူတယ်။ ပထမမေးခွန်းက team မှာကိုယ့်ရဲ့ junior တစ်ယောက်က၊ ဒါမှမဟုတ်ကိုယ့်ရဲ့ team member တစ်ယောက်က client page မှာ အမှားတစ်ခုခုလုပ်မိတာမျိုးဆို ဘယ်လိုမျိုး react လုပ်သင့်လဲဆိုတော့။ နှစ်ခုပေါ့လေ။ ဒီထဲမှာရေးထားတဲ့ သူများ page ပေါ်မှာ၊ မဆိုင်တဲ့ page တစ်ခုပေါ်မှာ post သွားတင်တယ်ဆိုရင်တော့ warning process နဲ့ သွားစေချင်ပါတယ်။ ဘာလို့လဲဆိုတော့ လူတိုင်းအမှားလုပ်လေ့ရှိတာပဲဆိုတော့ first or second time က တော့ သိပ်ပြီးတော့ကြီးလေးတဲ့အမှားမဟုတ်တဲ့အတွက်ကြောင့် warning လောက်ပဲပေးပြီးတော့ သွား မယ်ဆိုရင်တော့ ပိုပြီးအဆင်ပြေမယ်လို့တော့မြင်တယ်။ ကျွန်တော်တို့ဆို ဘယ်လိုလုပ်လေ့ရှိလဲဆိုတော့ ဟိုတစ်နေ့ကမှ မှားတင်ထားတာပေါ့နော်။ ဘယ်လိုမျိုး check ရလဲဆိုတော့ မှားတင်တဲ့ post တွေအများစု ကကျတော့ သူကဘယ်နေရာမှာသွားပြီးတော့ အားနည်းတာလဲဆိုရင် agency ပဲပြောပြော၊ client site ပဲ ပြောပြောပေါ့နော်။ နှစ်ပိုင်းလုံးပြောြပပါမယ်။ ကျွန်တော်တို့ပုံမှန် post တင်တာက team ထဲမှာရှိတဲ့ အငယ်တွေ လုပ်တာများတယ်။ အဲ့တော့ team ထဲမှာရှိတဲ့ အကြီးတွေက cross check လုပ်ပေးသင့် ပါတယ်။ cross check မလုပ်ဘူးဆိုရင် မှားတာတွေလည်း အများကြီးရှိလာနိုင်တာဆိုတော့ ကျွန်တော် တို့က AE တို့က post တင်တဲ့ဟာတွေကို AM တွေရဲ့တာဝန်အနေနဲ့ပေးထားပါတယ်။ အငယ်တွေကတော့ မှားမှာပဲ။ အဲ့တော့အငယ်တွေမမှားအောင် အကြီးတွေကနေဝိုင်းကြီးကြပ်ရမှာပဲ။ အဲ့တော့ကျွန်တော်တို့ ကိုယ်တိုင်လည်း account manager တွေအကုန်လုံးကို ကျွန်တော်တို့ team ဘက်က CO ကနေတာဝန် ခံတယ်။ နောက်ဆုံးကျွန်တော် chairman ကနေတာဝန်ယူပေးရတယ်ပေါ့လေ။ ဆိုတော့အဲ့ဒီ culture တစ်ခုကိုဝင်စေချင်တယ်။ ပြောရမယ်ဆိုရင် ကိုယ့် team ကိုကိုယ့်အနေနဲ့ အမြဲတမ်းကာကွယ်ပေးသင့် တယ်လို့ ခံယူထားတာဆိုတော့။ #marketing #digitalmarketing #market #career #askalex #askalexmm

This week, the Digital Team are talking about their visit to the eHome2 project at the University of Salford! Find out what they really thought and whether they'd buy an eHome if they were available! To find out more about the project: https://www.saint-gobain.co.uk/eHome2 See what the team got up to on their visit: https://bit.ly/3j7o5ro Email us your questions/comments: learningloungepod@saint-gobain.com

In the latest trends and insights from the world of business and culture…Are you ready to learn about the power of global connection and how to successfully manage Gen Z in a global world?Well get ready because today's episode is jam-packed with valuable insights and inspiration.From the advantages of leading Gen Z'rs via global trending culture, to defying and breaking down geographical barriers between countries…Let's hear from Ekaterina Curry, one of the foremost experts I know in leading global Gen Z teams in the finance world.Ekaterina is an expert in Capital Markets, a leader who elevates people and global teams. She most recently led a team of 240 Native Digitals across 22 countries, and as you'll hear today, is more than just passionate about leading + inspiring Native Digitals – she has learned from them too. She is a first gen immigrant who came to the USA at 17, a mother of 2 native digitals who both humble and reverse mentor her.Gen Z And the Advantageous of Trending Culture – Geographical Barriers Are Much Less Pronounced. It's Much Easier to Lead a Global Team Now Than Even 10 Years Ago.Today's generation is breaking down geographical barriers.They are not only globally connected through fashion, music, and art but also in their aspirations and learning.And the best part? Ekaterina found this connection was also reflected in her team:“This generation is very globally connected. They, in many ways watch the same shows. They follow the same influencers and they have so much in common in fashion and music and art, but also in what they are learning and what they're aspiring to do, and who they aspire to become...” – Ekaterina CurryGeographical barriers were much less pronounced with this team than with others. And for her, as a Native Analog, this was a powerful and insightful learning experience.Ekaterina takes us on a journey of stories through leading this team and the “aha” moments for her – pay special attention to how she leverages these cultural trends as an advantage instead of a barrier.How To Use Sprints to Create Quick (and POWERFUL) Wins with Gen Z“Learning and fun are two of the big things that I have learned keep our Gen Z colleagues engaged, and to continue accelerating and progressing in their roles.”Learn from Ekaterina how Native Digitals, based on our experience with short-form, self-learning, is able to achieve incredible outcomes with short-burst “sprints” rather than long, drawn-out projects.This is a MASSIVE progress accelerator that any company can use.Ekaterina shares that by using sprints, you can help Gen Z stay focused, motivated and on track towards achieving company goals.Lessons from Ekaterina: Specific Ways to Motivate YOUR Gen Z Team“Motivation starts with being truly clear about the mission, vision, and strategy for the team. Now, this might sound like common sense, but this clarity, especially the translation of what it means for each team member, helped my team to create a sense of community and engagement behind the same goalposts.” – Ekaterina CurrySecond is to let humanity and authenticity lead and shine through. This cannot be faked, and it creates personal connections with the team.Listen about how Ekaterina's team built a community called “Culture Club,” which was all volunteers who led global engagement and fun activities—this is where the power of Fun comes in.She also found that being fair and transparent with promotions and pay increases was key to connecting with Gen Z colleagues. She also highlighted that most companies have some work to do around understanding the expectations of Gen Z when it comes to bonuses and pay increases.How To Structure...

Chaichana Sinthuaree spricht über seine Rolle bei der Gestaltung des digitalen Wandels als CDO bei Eckes-Granini.

Oggi puntata dedicata all'analisi in dettaglio del Piano Transizione 4.0 per le imprese che vogliono stare al passo con i tempi pensando anche al futuro. L'Italia, secondo l'indice DESI (di cui abbiamo già parlato), ha un gap da colmare ed il piano, che eredita anche alcune misure del famoso "impresa 4.0", lavora su alcuni aspetti come la formazione utili a comprendere quando c'è veramente innovazione nel settore. Il principale beneficio per le imprese sarà il credito d'imposta. In queste settimane si susseguono incontri organizzati dal sistema camerale per informare il più possibile sulle opportunità (link: https://www.mise.gov.it/index.php/it/transizione40). Il secondo tema di oggi è il report dell'Osservatorio turistico della Regione Piemonte che descrive una stagione estiva in positivo, anzi oltre ogni aspettativa grazie anche al famoso effetto "rimbalzo" post covid. Attenzione, però, al sentiment leggermente calato. (link: https://www.visitpiemonte-dmo.org/wp-content/uploads/2022/10/BilancioEstate2022_3ott2022_DEFINITIVO.pdf) A questo proposito vi invito alla diretta di venerdì 28 ottobre dove analizzerò i principali dati relativi al turismo nel 2022 e descriverò alcuni prende per la stagione turistica 2023 (https://youtu.be/SZ17BeRFwWU) Infine vi parlo della call per la creazione del Digital Team di BTO e vi segnalo gli ultimi appuntamenti di fine stagione sul territorio. #impresa #transizione4.0 #turismo #data #dataanalytics #marketingterritoriale #marketingturistico #landexplorer

This episode is brought to you by Yotpo.   In today's episode, we interview Jessica Pelligra, Senior Vice-President of Marketing at Levitate Foundry. Levitate foundry is an e-commerce agency. They are the largest female founded Shopify partner agency and provide end-to-end digital marketing across vast industries. Although Levitate Foundry works with lots of companies, their sweet spot are direct -to-consumer brands where they do everything from new brand launch, media buying, growth consulting, lifestyle marketing, organic search and social, design, and more. In our conversation, we discuss everything from gratefulness to list growth, giveaways, videos and most critically, what brands can do right now (holiday season) and what strategies work all year round to grow the business. This episode is spilling over with amazing insights with some incredible detail instructions, including: * Her gratefulness towards Steph Liu for getting her back in the game * Paid media and why you have to stay nimble * How platform changes are affecting paid media strategies * List growth initiative for holidays and all year around * What offers work best? * How and why you should add a VIP offer * Video strategies and why people are prone to spend after watching videos * Using giveaways * Knowing what your BFCM offer is early on Note: Jessica shares detailed slides during the episode. If you'd like a copy of these slides, go to https://levitatefoundry.com/consult/ and mention Ramon Vela. Join Ramon Vela and Jessica Pelligra, as we break down the inside story of Levitate Foundry, on The Story of a Brand. For more on Levitate Foundry, visit: https://levitatefoundry.com/ Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player. * This episode is brought to you by Yotpo. Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes or less to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription

Finding, retaining, and developing talent is the single biggest challenge facing many organizations right now. Counterintuitive though it might seem, your company can't "do digital" if you doesn't have the right people. So, what does it take to develop an effective digital team for your organization? How can you build a digital team and help… The post Revisiting How to Build a Digital Team (Thinks Out Loud) appeared first on Tim Peter & Associates.

Konzepthaus Digital ist eine globale Beratungs- und Recruitment-Agentur, spezialisiert das Recruitment für Design Positionen. Egal ob für die Rekrutierung des allerersten Designers oder den Ausbau eines bestehenden Teams - Konzepthaus unterstützt dabei mit Knowhow und dem Zugang zu einem globalen Pool aus Kandidatinnen. Ich spreche mit Samuel Lottner, Team Lead bei Konzepthaus über Recruitment speziell für User Experience Positionen - die Schwierigkeit UX Kompetenzen richtig zu bewerten und er verrät euch seine persönlichen Red Flags während einer Bewerbung. Sponsor Sponsor dieser Folge ist Userbrain – ein Remote User Testing Tool, das dir erlaubt einfach und schnell deine eigenen User Tests durchzuführen. Du bekommst innerhalb von wenigen Minuten ein Video-Recording mit dem du siehst, wie User zum allerersten Mal dein Produkt verwenden und hörst dabei auch was sie dabei denken. Durch diese Videos erkennst du Usability-Probleme sofort und kannst sicherstellen, dass deine Lösung nicht nur gut aussieht, sondern auch tatsächlich gut funktioniert. Und das Beste: Die Test-Teilnehmer musst du nicht einmal selbst suchen - Userbrain hat einen Pool aus fast 100.000 Testern die du nach Alter, Geschlecht, Wohnort oder anderen Merkmalen auswählen kannst. Um loszulegen geh auf userbrain.com/podcast und erstell einen kostenlosen Account. Als Hörer von UX Heroes bekommst du deine ersten 2 Tester kostenlos. Links Konzepthaus Digital Website Samuel's Podcast "Moodboard" Podcast Host Markus Pirker Bei Fragen oder Themenwünschen erreichst du uns am besten über unsere LinkedIn Seite UX Heroes oder über podcast@userbrain.com. Unser Podcast gefällt dir? Dann abonniere ihn und gib uns 5 Sterne.

On episode four, we are talking all about promotions and how to grow within a company featuring two special guests. The first is Olivia Guerriero, who graduated Marist in 2018 with a degree in Fashion Merchandising. During her time at Marist she held internships at Ralph Lauren, Club Monaco and Tory Burch, and was the first Social Media Director for the Marist Fashion Program and Silver Needle Runway. Today, Olivia is celebrating almost 4 years on the Digital Team at Louis Vuitton, where she quickly grew from Merchandising Assistant, to Coordinator and now Specialist. The second guest is Kelly Allen, who is the Social Media and Website Director of SNR36. Kelly majors in Fashion Merchandising with a concentration in promotion and double minor in Graphic Design and Product Development. Host, Julia Mazzella, and her guests shared a great conversation filled with incredible career stories, accomplishments, and our favorite piece of advice: growth is important but it's even more important to grow at your own pace. We promise you'll be one step closer to achieving your daydream! ☁️

A young San Diego woman thinks she's escaping an abusive household just to land into another. Shauna Haynes was the victim of unspeakable acts of violence that left people wondering who they actually work with. This detrimental case will leave you feeling disgusted and disappointed in human beings. Editing & Audio Engineering by Dane Ostrander. Visit our sponsor at athleticgreens.com/EMERGING.Sources: Editor. “Court Upholds Murder Conviction in Case of San Diego Victim Stuffed in Suitcase.” Times of San Diego, 23 May 2020, https://timesofsandiego.com/crime/2020/05/22/appeals-court-upholds-murder-conviction-in-case-of-san-diego-victim-stuffed-in-suitcase/. FOX 5 Digital Team, and City News Service. “Man Found Guilty of Murdering Woman, Stuffing Corpse in Suitcase.” FOX 5 San Diego, FOX 5 San Diego, 20 Apr. 2018, https://fox5sandiego.com/news/verdict-reached-in-trial-accusing-man-of-stuffing-womans-body-in-suitcase/. Generation Why Podcast. “The Murder of Shauna Haynes.” Generation Why Podcast, 2022, https://genwhypod.com/blogs/the-generation-why-podcast-blog/the-murder-of-shauna-hayes. Sokmensuer, Harriet. “Young Woman's Body Found Stuffed in Suitcase behind San Diego Hotel.” PEOPLE.com, 2007, https://people.com/crime/young-womans-body-found-stuffed-in-suitcase-behind-san-diego-hotel/. Support the showCheck us out on Instagram! instagram.com/criminallyinsanepodcastOr join us on Patreon for even more information. patreon.com/criminallyinsane

The single biggest challenge facing many organizations at the moment is how to find talent and how to build a digital team. There's massive demand across marketing and technology for digital talent. And it seems likely that the demand for digital talent will outstrip supply for some time to come. The shift to work from… The post How to Build a Digital Team (Thinks Out Loud Episode 344) appeared first on Tim Peter & Associates.

In our latest episode of Unmuted, we speak to TJ Mackey who is starting a new role as our Ways of Working and Enablement Manager with the Exo and Digital Team. TJ chats us through what's involved in this role and teaches us some of the buzzwords not only flying around his own team, but also across the entire business as a new way of working begins to take over. 

Coomer and Hummer are joined by Dan Phillips (@designbydanielp) and Spencer Tuckerman (@spncrtckrmn) to discuss their involvement in elevating the UC athletics' digital content, the "throwback night" against Memphis, and much more!  Cincy Slangin' has merch! Go to 513Shirts.come to get you Slangin' t-shirt, hat, and beanie! https://www.513shirts.com/collections/cincy-slangin Music: "Cincinnati Hat" - Showtime Twitter: @CincySlangin Instagram: @CincySlangin Email: cincyslangin@gmail.com Website: https://cincyslangin.com   

Rose Bikes will digitaler Leader der Fahrradbranche werden. Sara Volker und Sebastian Bomm aus dem Digitalteam erzählen, wie das gelingen soll. Werbepartner: Telefónica o2 Business Alle Infos zu den flexibel skalierbaren SD-Wan-Lösungen von o2 Business und weiteren innovativen Möglichkeiten für Geschäftskunden auf o2business.de. >> Artikel zum Nachlesen: https://detektor.fm/wirtschaft/mittelstand-rose-bikes

Rose Bikes will digitaler Leader der Fahrradbranche werden. Sara Volker und Sebastian Bomm aus dem Digitalteam erzählen, wie das gelingen soll. Werbepartner: Telefónica o2 Business Alle Infos zu den flexibel skalierbaren SD-Wan-Lösungen von o2 Business und weiteren innovativen Möglichkeiten für Geschäftskunden auf o2business.de. >> Artikel zum Nachlesen: https://detektor.fm/wirtschaft/mittelstand-rose-bikes

Rose Bikes will digitaler Leader der Fahrradbranche werden. Sara Volker und Sebastian Bomm aus dem Digitalteam erzählen, wie das gelingen soll. Werbepartner: Telefónica o2 Business Alle Infos zu den flexibel skalierbaren SD-Wan-Lösungen von o2 Business und weiteren innovativen Möglichkeiten für Geschäftskunden auf o2business.de. >> Artikel zum Nachlesen: https://detektor.fm/wirtschaft/mittelstand-rose-bikes

Aviation has been particularly hard-hit by the covid-19 pandemic. Restrictions on travel and customer confidence saw passenger numbers at Edinburgh Airport, Scotland's busiest airport, drop by over 90%. Airports are complex, tech-rich environments with high security needs and IT estates which cover everything from Air Traffic Control towers and boarding card scanners to get you to Security to apps where you can pay for parking, or order food to your seat in the Departure Lounge. We caught up with Alec Hodgson, Head of Digital at Edinburgh Airport,  and Berit Jimmink, Digital Product Manager at Edinburgh Airport, about how the cloud has enabled them to respond to passenger needs and given them freedom to experiment and innovate.We also talk about building trust between Digital teams and IT operations in high-security environments, getting business buy-in for new digital initiatives and how the team used the lockdown period to develop innovative commercial digital products for the Airport.Connect with Alec and Berit.About the hostsAled Sage (VP Engineering at Cloudsoft) brings 20 years of experience developing distributed applications, mostly in the enterprise sector. Particular areas of interest include devops, automation, cloud, concurrency and distributed systems. Prior to joining Cloudsoft, Aled was Chief Architect at Enigmatec Corporation. He holds a PhD (Computer Science) from the University of St Andrews.Connect with Aled Alasdair Hodge (Principal Engineer and Solutions Architect at Cloudsoft) is a leadingauthority in cloud, software applications and automation across all major cloud platforms, he has been engaged in the design and optimisation of cloud services in banking and finance and other service-based sectors such as telecoms, electronic design and supply-chain automation for over 12 years.Connect with Alasdair About CloudsoftCloudsoft specialise in applications, automation and the cloud. Our top-down, application-centric approach is what sets us apart and empowers our customers to tame their IT estates and drive real business value.Our public cloud IT transformation expertise is embedded our Tempo cloud services, helping our clients to transform faster and exploit the benefits of cloud. We're an active contributor to the Apache Brooklyn open source project, an AWS Advanced Consulting Partner with Well-Architected, Microsoft Workloads, DevOps Competencies, a FinOps Foundation Member and a FinOps Certified Service Provider.Our flagship AMP software is a Digital Platform Conductor, enabling customers in Banking, Defence and other heavily regulated industries to cut through the complexity of their estates. This maximises value from their technology investments, drives down costs and reduces risks. Cloudsoft AMP is the only product which strategically manages applications throughout their lifecycles across hybrid infrastructures, regardless of environment or location.We're based in Edinburgh, UK, but work with clients around the world. 

Gainin' Fast on Memphis: The Podcast | Show Notes Episode 92: We Welcome in the Vice President of The Collective Artist Management Craig Dunn. Craig and I go back about 16 years, when he first started in Nashville. He was part of the Music City Networks team, and Eric Church's Digital Team. We will talk about his journey from Boise to Nashville & The Drive that keeps him one of the most motivated individual in Nashville! Show Links: https://www.gaininfastonmemphis.com/ https://podcasts.apple.com/us/podcast/gainin-fast-on-memphis/id1489564658 https://www.facebook.com/GAININFASTONMEMPHIS https://www.youtube.com/c/GaininFastOnMemphis https://www.instagram.com/fastonmemphis_podcast/ Sponsor Links: https://www.arlorevolution.com/ https://www.youtube.com/channel/UCCxvVcUtdBCgLMUdip7P3Hg https://www.facebook.com/ArtOnAHigherWire/ Guest Links: https://www.collectiveartistmgmt.com/ https://www.instagram.com/collectiveartistmanagement/ Help support the show, our Patreon is what keeps the show going, we have tiers starting as low as $1, going all the way up to Show Sponsorships. Find your tier today! https://www.patreon.com/GaininFastOnMemphis Support the show (https://www.patreon.com/GaininFastOnMemphis)

When I was planning for this episode, I had a conversation with a friend that I could never forget. She was planning to resign from her company. So I inquired why she was planning to resign. To give you a little background, she was very well established in her career, spent roughly 20 years, and held an executive position at her current company. Her company had experienced massive growth. And there was a high chance that she could get promoted to a much higher position. It didn't make a ton of sense why she wanted to resign as she will have to build her credibility from scratch in the new company. I asked if she wasn't happy with the compensation. She responded with a resounding no. Then I thought maybe it was probably the role or responsibilities with which she might not be happy. But that wasn't the case either. Then I asked. Do you not like your current team or co-workers? She said that she loved her team. Huh? I was clueless as to why she would want to move out.After several more questions, she said my biggest problem is that I am never allowed to go to the board room for meetings even though I am an executive. So I thought, how come meetings could be such a big deal and a potential reason for dissatisfaction at the workplace. I was reflecting on why anyone would lose their life savings for a bunch of meetings. So I asked her why these meetings were so important to her. And what was the primary reason to leave the organization?She said, "to be able to perform my job effectively. I need to be in those meetings." She continued, "I am OK even if they don't let me speak there. Even just listening to them would help." So I asked if she ever tried to approach her superiors and shared her concerns. She said, "she tried numerous times, but the conversation didn't go anywhere." They always brushed her off by saying that you don't want to be in that room with those men. Personally, since I always worked in fairly inclusive workplaces, that didn't make a ton of sense to me. Sure, there would always be minor issues here and there. But I never thought that you would not be allowed into the board room just because you were a female. That got me thinking that although we might be in 2021, we are not over the issues from the 1960s. By not being inclusive and not selecting your teams based on merit, you are only hurting yourself. This story is a reminder that we all need to do our parts of spreading education about inclusiveness in the workplace and how that could impact digital transformation initiatives and growth.When I was planning for the 100th episode of our wildly popular podcast, I had many offers from high-profile celebrities that we could have hosted. But then, I would not be doing my part. So I decided to dedicate this episode to Six amazing women doing fantastic work to promote women in digital transformation. Each of these women has several initiatives to support and encourage women. So no one feels left behind.In this episode, we discussed the factors that are most important to build a digital team. We also discussed several stories where keeping the information in the board room and not including key users resulted in failed digital transformations. Finally, we discussed the importance of communication and why the leaders need to immerse themselves with users to truly understand their needs and not just being lip service and promoting the culture of open and honest communication without fear.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Out Now: Tarun Katial, successful Media Executive, also former CEO of Zee5 and currently one of the investors and founders in Media & Edu Tech companies shares his views on the Digital transformation and shift across platforms on Indiapodcasts with Anku Goyal He brings an interesting venture Results and Outcome Tie-up for Digital Transformation course with MICA to elaborate and create value on upgrading skills of the existing employees to a efficiency growth of a Digital Team

Episode Description: In this episode of the CULTURE goodr Podcast, Stephen and Shaun bring in goodr customer #32 to discuss the e-commerce and marketing strategy we've developed over the years. That guest also just so happens to be our very own PROFESSOR REX (a.k.a. Dan), the flock leader of the D.I.N.O. team! Don't know what that acronym stands for? Listen in! But we'll give you a hint... The "O" stands for Olive Garden Eaters. 

This week:Reporter Sophia De Guzman speaks with a former member of the RSU's Board of Directors about her recent resignation and how students can hold the student's union accountable going forward. Then we chat with Ryerson professor Shiri Pasternak, the co-author of a new report from Ryerson's Yellowhead Institute which details how Canadian economic policy has devastated Indigenous prosperity for the past 150 years. This episode produced by Alex Ramsay, Sophia De Guzman, Kayla Higgins, Joel Kiggundu and Sarah Hung. Digital Team is Rachelle De Forest and Brooklyn Harker.