Podcasts about feedstories

In today's episode of the Wealth Advisor Mindset podcast, Nina is joined by Bob Regnerus, renowned coach and founder of Feedstories.You'll discover how our internal beliefs and attitudes shape the outcomes we experience, emphasizing the importance of introspection and self-awareness over merely adopting new tools and strategies. Bob offers a profound personal journey of overcoming a significant setback, illustrating how adversity can lead to invaluable insights and personal growth. His story underscores the necessity of confronting and understanding our inner struggles to navigate through challenging times effectively. For those seeking deeper connections and a more meaningful approach to their lives, the episode offers a wealth of wisdom and practical advice to inspire positive change and growth.If you've enjoyed this episode of the Wealth Advisor Mindset podcast, be sure to leave a review and subscribe today!What You Will Learn In This Show:How mindset influences the results in your business and personal life, and why it's crucial to analyze your thinking behind actions rather than just focusing on tactics.How the outer results you experience are a reflection of your inner self, and why it's essential to address your internal mindset for achieving desired outcomes.Why relying solely on new tools and strategies might not solve underlying issues if your mindset isn't aligned with your goals.How to handle setbacks by acknowledging their existence, looking for positive aspects, and changing your perspective to turn negative situations into opportunities.And so much more...

On this episode of The Author Factor Podcast  I am having a conversation with is my longtime friend and super-smart marketer and businessman, Bob Regnerus.Bob is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook.Learn more about Bob by visiting FeedStories.com.

What You'll Learn From This Episode:Video adds an an additional dimension so you can read the person's body language and you can evaluate their personality.If you find yourself struggling to convert people on the back end, if you find that you're repeating the same boring questions over and over, video is a good.Have a conversation with somebody behind the camera and you will find that your content is much more magnetic and much more instructive.Related Links and Resources:Bob's Gift to you:Bob has created the ultimate video guide to building trust and creating customers for life. It is a 30 page report they typically sell for $39.Get yours up here:"The Ultimate Guide For Using Video To Build Trust and Create Customers”https://www.ultimatevideoguide.comSummary:Bob is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising.Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you.Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.Learn more at: https://feedstories.com/

If you are building your brand on social media, video is one of the hottest trends to actually get your posts seen. Video helps you build rapport, establish your credibility and attract clients. But with so many different video options and social media platforms to choose from, how does an entrepreneur know where to focus their time and energy for the best results?   On Amplify Your Success Podcast episode 301, Bob Regnerous joins me to share some of his best video marketing strategies to stand out in your crowded market and get proven results.   Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [7:26] Three common issues that get in the way of entrepreneurs benefiting from video marketing. [8:32] What happened at Facebook in 2016 when the short video strategy was revealed. [9:53] Bob shares the most impactful video in social media marketing (and how to quickly create it.) [13:05] How to use Deep Funnel Marketing using video to build credibility and attract your ideal clients. [18:27] The 2 things you must have in your video to get people to watch them. [22:06] Bob and Melanie discuss using video as part of your ad strategy. [27:35] Trust building and the new age of video marketing versus influencer marketing. [35:54] Bob discusses one of his biggest lessons that emerged from the 2009 market crash. [39:23] One of the powerful life-changing internal resources that Bob learned to tune in to as a result of the 2009 difficulties. About the Guest Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™️ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.   Resources Mentioned in This Episode: Content Creation Matrix: The Simple Guide To Creating Unlimited Compelling Video Content. https://feedstories.com/ccm ai transcription tool ourevie.com Discover Melanie's 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People's Platforms.

Bob Regnerus is an Author and Co-Founder of the digital marketing agency, Feedstories. Bob is an expert in digital marketing, specifically regarding video. Since 1998, he's been helping his clients achieve their goals through digital media and storytelling, as he's an expert in Facebook advertising and deep funnel marketing strategies. Bob is here to discuss those concepts, along with the value in creating a retargeting campaign and differentiating yourself against other coaches, consultants, etc. He also shares a cost of conversion comparison that is sure to peak your interest. Tune in to learn two strategies for people in the education space, people who are coaches or consultants, service businesses, or even eCommerce businesses to implement when trying to scale and gain some ROI from Facebook advertising. During this interview, we discuss: 1:52 – About Bob Regnerus 4:11 – When was your recent book released, what is it about, and who is it for? 5:17 – The value in pulling ideas from different sources and teaching yourself about topics you want to know about 6:49 – What is Deep Funnel Marketing and Retargeting and why are they important? 13:03 – Retargeting vs. Cold Traffic + A common mistake people make 15:02 – Most funnels repel too many people: There are people falling off your funnel that don't need to be falling off your funnel. 17:04 – Establishing and creating a retargeting campaign 18:04 – Strategy #1 to implement when you're trying to scale: Leading with content with the article strategy 22:33 – A cost of conversion comparison 25:47 – Strategy #2 to implement when you're trying to scale: The video strategy 29:28 – Establishing your relationship with your customer + Differentiating yourself 30:51 – Bob's favorite growth tool other than his own 31:56 – His most recommended books 32:51 – How to connect with Bob and buy his book Plus, a whole lot more! Bob's Websites and Resources: Feedstories Ultimate Guide to Facebook Advertising 4th Edition + Free Interviews Breakthrough Advertising by Eugene M. Schwartz 80/20 Sales and Marketing by Perry Marshall Start With Why by Simon Sineck Monday ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Bob Regnerus: Video as a Platform for Trust and Profit Bob Regnerus is the Co-Founder of Feedstories and author of the Ultimate Guide to Facebook Advertising.  He helps his clients achieve their goals through Deep Funnel Video Marketing™.  He is also a high school basketball coach, happily married to his high school sweetheart and a dad to 2 amazing daughters. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Bob Regnerus: Video as a Platform for Trust and Profit Bob Regnerus is the Co-Founder of Feedstories and author of the Ultimate Guide to Facebook Advertising.  He helps his clients achieve their goals through Deep Funnel Video Marketing™.  He is also a high school basketball coach, happily married to his high school sweetheart and a dad to 2 amazing daughters. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!

In today's media landscape, it's no surprise that all roads lead to video. It's what we consume. It's the beating drum of content marketing, and its platform agnostic because it applies to every industry including coaching and consulting.  What is surprising though, is the kind of video content people are consuming and what drives them to take action. In lieu of advertising, organic, value-driven content has made a real comeback, and it's centered around stories more than ever before. This even applies to people whose services exist to solve a particular, niche problem.  The question is: how do we make our content more magnetic in this landscape? In this episode, I'm joined by a special guest, the founder of FeedStories, Bob Regnerus. He talks about what's happening in video marketing, and how we can implement it in our own businesses.  3 Things We Learned From Bob Regnerus  The current state of paid online advertising  Why there's more demand for solutions-based organic content right now  How to back up ideals and big ideas with magnetic stories Guest Bio Bob Regnerus is the founder of FeedStories and the author of 5 books, including The Ultimate Guide to Facebook Ads, which sold out on its first day. His gift and passion is to help you promote yourself and your business. Throughout his career and working with clients in over 105 markets since 1998, he helps clients promote a powerful message to the marketplace, and target specific customers to deliver that message through Paid Advertising. Bob gets results for his clients through Facebook Advertising Management and Consulting. Bob has had the opportunity to work with a number of remarkable individuals and companies over the years, and spoken to crowds from 20 to 2000 all over the country. For more information, and to find out more about Bob's work, visit https://feedstories.com/ (https://feedstories.com/). 

This week, I have the co-founder of Feedstories, Bob Regnerus. For over twenty years Bob has helped his clients achieve more Impact, Reach, Traffic, and Sales through Digital Media and Story Telling.   If you are like me, you have lots of client stories that haven't been used as effectively in your business as they could be.   Regardless of why they haven't been used, the more important thing to consider is how telling your customer's story in a powerful way could serve your business and your future customers.   Bob and I go through why your customer's story is so important, building trust with your customers, and how to position your stories to have the most impact.   Enjoy the episode and check out what Bob is up to at: feedstories.com    Let us know your biggest insight from the show!                                  _____________________ For more listening options and several FREE resources provided by New Work Revolution, please visit GrowthandFreedom.media.  Also, if you enjoyed this episode please subscribe to the podcast and leave us a 5 star rating and review on iTunes! 

Bob Regnerus and Brandon Boyd join Sachin today for an in-depth course on how to put your video marketing in overdrive. This conversation is filled with tips, tricks, and notions that you won't believe you never knew before. Video marketing is easier than you think; stop getting in your own way!   Key Takeaways: [1:00] Sachin opens up the show sharing how excited he is about this particular presentation by his two guests, Bob J. Regnerus and Brandon Boyd. He takes a moment to introduce everyone and share how they all met.   [6:39] Bob literally wrote the book on Facebook advertising! So, how do you supercharge your practice with video? Sachin gives the stage to his two beautiful, bald guests!   [11:00] Brandon and Bob dive right in with a breakdown of the coming discussion, from case studies to the five big myths, how to get comfortable with video, the type of content you need at what time, and Bob and Brandon's number one video secret weapon!   [14:23] Bob shares a bit about who he is, how he met Brandon, and the long friendship they share, as well as his Facebook story.   [19:00] Do you get stuck at the idea of talking on camera, saying things of interest to your audience? Bob and Brandon break down the five big myths: 1. I don't look the part; 2. I need a script; 3. I need equipment; 4. I have to be “salesy”; 5. I need high production value.   [30:14] Bob talks briefly about deep funnel marketing. Marketing is a conversation, and not all conversations are created equal.   [35:23] The guys share the one thing people have completely wrong about marketing and sales. Give your prospects control (you never really had it)! Bob explains the Customer Awareness Timeline.   [40:11] Bob and Brandon break down all the steps of deep funnel marketing from problem awareness to solution awareness to active shopping. The guys also share the order in which you should work on your marketing and the length your videos should have.   [48:50] Bob plays an example video for “bottom of the funnel” marketing and Brandon explains the strong points you can identify in it.   [52:21] So what happens at the “middle of the funnel,” just before you help people make a decision? Bob talks nurturing and credibility. He also shares tips on how long your video should be and what it should contain.   [59:12] So do you start at the bottom? Bob explains where to target your marketing in order to put the least effort for the most reward. Brandon breaks down an example of how talking to the pain point will resonate.   [1:08:00] Bob and Brandon talk B-roll and archival footage and take a minute to answer some listener questions.   [1:13:25] Testimonials and case studies are your secret weapon, Brandon explains how to get good ones and what you absolutely need to keep in mind to protect yourself and your clients.   [1:15:17] Brandon and Bob share five reasons your videos are missing the mark… Lighting, sound, looks, which is more important?   [1:22:44] Brandon's best tips on how to be comfortable on camera and if you should consider getting an editor, a videographer?   [1:27:44] Sachin asked Bob and Brandon to prepare a deep funnel solution (and they did NOT disappoint) for the Perfect Practice, and you can find it here: www.feedstories.com/ppvp.   [1:32:52] Sachin shares his own insights from this discussion and how it will impact his own videos in the near future and asks about ROI when it comes to deep funnel marketing.   [1:36:56] Bob and Brandon answer more listener questions and touch on strategies you can use to build your following and credibility quicker.   [1:55:00] Sachin shares the seven energy centers of any business: relationship capital; marketing; sales; program delivery; raving fans and brand ambassadors.   [2:03:57] Sachin thanks his guests, hopes listeners learned as much as he did, and signs off until next time.   Mentioned in this episode Perfect Practice Live Tribe of Leaders Breakthrough Advertising FeedStories Link to this discussion's video: Youtube.com/watch?v=nS4N44pS7jk Link to offer Bob and Brandon's offer: Feedstories.com/ppvp   Tools: reMarkable Wistia Vimeo rev.com Temi Otter.ai   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   More about today's guests Bob J. Regnerus' website Brandon Boyd on LinkedIn

Do Your Facebook Ads Suck? Real talk... Most of us stink at running Facebook ads.. We struggle to figure out what to post, who to target, how to measure, etc. On episode 96 of the Socia Media Lab LIVE that changes!!! We're gonna pick the brain of Facebook ads expert Bob Regnerus.  You'll learn: What is the most critical thing to get right in a Facebook advertising campaign? How can I achieve quick wins with my Facebook campaign? How can I increase engagement on my Facebook ads? What are the most common mistakes you find in most Facebook Ad accounts? How can I target more people to buy my products and services? What are two keys to effective ads? Who is Bog Regnerus? Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Marketing™ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

In this episode we learn how to  use Facebook to  grow your business with Bob Regnerus, a sought-after expert in the area of Facebook Advertising and Deep Funnel Marketing. “Coach Bob” has helped hundreds of businesses run Facebook ads to scale.  Bob has authored five books including the 4th Edition of the Ultimate Guide to Facebook Advertising.  Bob is also the co-founder of Feedstories, a video sales and marketing agency that helps brands tell their story.This episode explores the A-B-C's and more: A - AudienceCreate a Lookalike Audience – the best person to buy from you next looks like someone who has already bought from youB – BiddingShare your business objective – for example, optimizing for an action like signing up for a webinar or capture a lead or branding with video viewsC – CreativeDo you have the right image and are you asking the right way?Listen to get tips and best practices to run a Facebook campaign that drives business growth.Find Bob:https://bobregnerus.com/bob@feedstories.combob.regnerus23FB: @AuthorBobRegnerusTW: @BobRegnerusLinkedIn: bobregnerusAmazon Author Page: https://www.amazon.com/Bob-Regnerus/e/B002BM3H1YBrought to you by Chasing Nectar Digital Solutions https://www.chasingnectar.comNeed your business to scale with digital ads? Email Founder & CEO Zora Chase zchase@chasingnectar.com

Part 7, Brian gives us his closing thoughts on his interview with Bob Regnerus of Feedstories. Transcription Bob Regnerus of Feedstories, part seven, the commentary. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I want to take some time after if you haven’t if you didn’t get to see the interview I […] The post Part 7: Bob Regnerus of Feedstories Interview – Brian's Closing Thoughts first appeared on BrianJPombo.com.

Part 7, Brian gives us his closing thoughts on his interview with Bob Regnerus of Feedstories. https://www.youtube.com/watch?v=hDcpm2YZmcQ Transcription Bob Regnerus of Feedstories, part seven, the commentary. Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. I want to take some time after if you haven't if you didn't get to see the interview I did with Bob Regnerus, go back and watch it. It's great stuff, you can see the whole thing over at BJPchats.com. And it was really a lot of fun because this was one of the first major interviews that we're putting here out on this platform on Brian J. Pombo Live. So I have two other podcasts in which I have interviews, and I'm now starting to implement having some interviews of different caliber or different people on Brian J. Pombo Live. So that's a lot of fun, just unto itself. But let me point out a couple things that Bob brought up. Great stuff. One of those you'll want to go back to over and over again, because he has so much experience and brought in so many great points, principles and strategies that you can use. One of the first things that I heard him say that I think really stood out is talking about exercising your, "what if" muscles, okay? In a sense of not just looking at, well, what if this wonderful thing happens, which is, as entrepreneurs, we tend to be very positive to begin with, we tend to focus on the positive. And we don't spend enough time being skeptical and looking at, okay, what if the worst case scenario happened? Or what if, you know, just a slightly more negative version came out? What would we do about it, then how would we handle that? And if you don't take those steps ahead of time, you're going to be in for a world of hurt. If you do take those steps ahead of time, chances are a lot of those horrible things will never happen for some reason or another. If you prepare some, oftentimes you prepare for the worst and the worst never happens. But at least you're prepared even when things start looking a little bit negative. So that's one thing I think is so important, you can write an entire book on that. And Bob's got some great experiences as far as that goes. The other thing he said is, I don't want to get involved in the day to day with my business. So when I asked him the area that he loved most about what he does on a day to day basis, he basically said that he's designed his life so that he's only working on the stuff that he loves, and that everything else is being outsourced. It's being run by a system, it's being run by people, it's being run by automations, which is really a fabulous thing. It's the one thing I encourage all my clients to start heading towards, no matter where you are at in your business, whether you're just starting, or whether you're partway along, or whether you're on the tail end of what you think is the lifespan of your business, you need to start pulling out of the things that you don't need to be involved in. And only focusing on those things you knew do need to be involved in and only spending the amount of time necessary to get those things done. Having other pieces of focus, that was the thing that he put a whole lot of focus on. You definitely want to go back and listen to that is having those alternative pieces in your life so that those pieces of your brain don't atrophy. I love that analogy that was really good. And the final thing, him talking about the power of books, both in the beginning of the interview from the author's perspective, and then at the tail end of the interview from a reader perspective. About starting with books that experts are writing first before you delve any deeper before you get into courses, high end courses, or before you even get into hiring somebody as as an advisor. Make sure you take a look at their books and books around that subject matter so that you get a very well rounded idea of what they...

Topics covered in this episode: - Staying Mentally Sharp for the Long-Haul - Golfing, Exercise and Relationships The post Part 6: Bob Regnerus of Feedstories first appeared on BrianJPombo.com.

Bob from Feedstories talks about the importance of the role of the coach in sports and in your business. https://www.youtube.com/watch?v=Kd43xq48oNE Transcription Brian: Coaching the sport versus coaching a business person with their marketing and so forth. What are the similarities, and what are the differences? What do you like most about that aspect of it? Bob: Coaching is the same, no matter what sports or business coach is not there to play the game coaches on the sidelines, the coach is preparing the players, the coach is coming up with plays and going over strategy, and putting the pieces in place to make a team more successful. Same thing in business, right? I'm not running your business, I'm not there, doing everything for you. Like, if I'm there doing something for you, then I should be like an equity partner or a state, you know what I mean? Like, I should be paid differently. I come in as a coach, and it's like, no, we're going to talk about strategy. We're going to talk about how you win. We're going to talk about positioning people in the right place, we're going to talk about things that have some lasting value. But in the end, it's really up to you to be successful, okay. Now, a coach shares in the success probably shares in the blame more than the success. If a team loses, I try to absorb as much of that as possible, like I didn't prepare you enough, or I didn't put people in the right place. But you know, there's a shared sense of responsibility, but ultimately, the person playing the game, the person on the court, the person in that business is ultimately responsible. And I think it's a really good relationship for people. I don't want business owners advocating their responsibility to a consultant or something like that. It doesn't make sense to me, because then ultimately, do you really own that business if you give up the responsibility for its success or failure? A good relationship for me is going to be one that I may be doing some services for you but ultimately, we're in a relationship where I'm giving you the skills and helping you win when it comes to business or a high school basketball game. Brian: That's great. It's a great way of looking at it. Outro: For full conversations, go to BJP chats.com.

Topics covered in this episode: - Staying Mentally Sharp for the Long-Haul - Golfing, Exercise and Relationships

Bob from Feedstories talks about the importance of the role of the coach in sports and in your business. Transcription Brian: Coaching the sport versus coaching a business person with their marketing and so forth. What are the similarities, and what are the differences? What do you like most about that aspect of it? Bob: […] The post Business Coaching: Positioning To Win (Bob Regnerus: Feedstories) first appeared on BrianJPombo.com.

Part 4, of our seven-part interview with Bob Regnerus of Feedstories. Topics covered in this episode Who are Feedstories Ideal Clients? What is a “Big Why” video? 10,000 dollar an hour work: Outsourcing & Marketing Outreach Transcription Intro Brian: Bob Regnerus of Feedstories, part 4. I’m Brian Pombo, welcome back to Brian J. Pombo Live. […] The post Part 4: Bob Regnerus of Feedstories & The Ultimate Guide To Facebook Advertising first appeared on BrianJPombo.com.

Part 5, of our seven-part interview with Bob Regnerus of Feedstories. Topics covered in this episode Business Fundamentals that have Lasting Value Role of a Coach in Business & Sports Facebook Ads: Books, Education & Seeking Knowledge Transcription Intro Brian: Bob Regnerus of Feedstories, part 5. Hi I’m Brian Pombo, welcome back to Brian J. […] The post Part 5: Bob Regnerus of Feedstories & The Ultimate Guide To Facebook Advertising first appeared on BrianJPombo.com.

Part 5, of our seven-part interview with Bob Regnerus of Feedstories. Topics covered in this episode Business Fundamentals that have Lasting ValueRole of a Coach in Business & SportsFacebook Ads: Books, Education & Seeking Knowledge https://www.youtube.com/watch?v=BAE8ERY1Nd4 Transcription Intro Brian: Bob Regnerus of Feedstories, part 5. Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. Today's a little different than other days, we actually have part five of a conversation with Bob Regnerus. And so this has been a lot of fun, if you haven't caught the rest of them, go back and watch them. But if you would like to be on the podcast or if you'd like to have me on your podcast or speak at your event, go check out BrianJPombo.com. And now here is Bob Regnerus. Brian: If you can change one thing about either the industry that you work in, or your business itself, if you could change one thing what would it be? Bob: I think one of the things that bothers me about the marketing industry in general is there's a lot of disingenuis people who really aren't there to serve people, they're there to kind of make money. And you know, these people tend to get called out after time, they kind of get it…it's really hard to hide that stuff these days. You know, I mean, like, people talk and things like that. I really don't like people that take advantage of others. Also I'm not real keen on hacks versus fundamentals, in addition to running companies, I'm a high school basketball coach. And for us to be successful as a team year in year out, is we have to focus on fundamentals. I'm not big on this is like a fluke play or a tactic or a hack that probably has a shelf life of a couple months. I hate people getting…it's the bright shiny object syndrome. I hate when those things get weighed in front of people and they waste money on it and they spent a bunch of time. Yeah, maybe it works for a while and then it like fizzles overnight. I don't want people to be in that cycle. So I try to do things that are based on fundamentals that have lasting value. And yeah, I think that's what I would change, is that's probably the thing that bothers me the most. Brian: You mentioned coaching, coaching the sport versus coaching a business person with their marketing and so forth. What are the similarities and where are the differences? What do you like most about that aspect of it? Bob: It's great question. So coaching is the same. No matter what sports or business coach is not there to play the game coaches on the sidelines. The coaches preparing the players, the coaches is coming up with plays and going over strategy, and putting the pieces in place to make a team more successful. Same thing in business. I'm not running your business, I'm not there doing everything for you. Like, if I'm there doing something for you, then I should be like an equity partner or you know what I mean, like, I should be paid differently. I come in as a coach, and it's like, no, we're going to talk about strategy, we're going to talk about how you win, we're going to talk about positioning people in the right place, we're going to talk about things that have some lasting value. But in the end, it's really up to you to be successful. Now, a coach shares in the success, probably shares in the blame mare than the success. If a team loses, I try to absorb as much of that as possible, like I didn't prepare you enough, or I didn't put people in the right place. But you know, there's a shared sense of responsibility. But ultimately, the person playing the game, the person on the court, the person in that business is ultimately responsible. And I think it's a really good relationship for people. I don't want business owners abdicating their responsibility to a consultant or something like that. It doesn't make sense to me. Because then ultimately, do you really own that business,

As Bob from Feedstories puts it, "every business starts with a story." https://www.youtube.com/watch?v=GD8KPAbkmjI Transcription Brian: Who's the ideal person that would benefit the most from Feedstories? Bob: We like to work with people that have some sort of mission or purpose behind what they do. Every business starts with a story. I think if you don't start with a story, or you don't start with a reason why it's not really interesting to us, and probably you're not going to have lasting value. We love pulling the backstory out of somebody, it really gets to the heart of why they do what they do. We do these videos called Big Why Videos. And it's really amazing to kind of just hear from people like, why do they do what they do? We interviewed this guy, he was down in Texas, and he started a whole chain of yoga studios, and he wanted to start this academy for training more yoga teachers. And that's a great business, right? Like, you think Yoga is hot. He's in Texas, he's growing like, fantastic. Well, in our interview process, and what we got a video was the reason why he started the yoga studios, which was his mom had back issues when she was alive, and she went in for surgery. And, you know, he was kind of nervous about that ended up that the surgeons kind of botched the surgery, and she lost most of the ability in her legs. And she suffered for a number of years. He really felt that if yoga was an option for his mom, she went and had the surgery and she would've had a long quality of life. And you could see like the passion, right? And this is all on video. Now, if you're a yoga teacher, and you see the passion from this yoga owner, and he's like, I want yoga to be an alternative for people to have surgery, freedom from pain, and things like that really powerful, right? That's why video is so powerful. Now, we love working with kind of owner-operators, okay. Typically we're working with companies that are like somewhere underneath $10 million. So from startup to 10 million, we have and we'll work with companies that are bigger, but when we can get the owner on camera and get his or her story about why they do what they do. Talk with the clients and the customers of these businesses. That's really an ideal client for us when there's a substantial story there and we can pick up on it and about a 15-minute phone call, then they're a really good candidate for us. Outro: For full conversations, go to BJP chats.com

Part 4, of our seven-part interview with Bob Regnerus of Feedstories. Topics covered in this episode Who are Feedstories Ideal Clients?What is a "Big Why" video?10,000 dollar an hour work: Outsourcing & Marketing Outreach https://www.youtube.com/watch?v=IXVe3jkrB2I Transcription Intro Brian: Bob Regnerus of Feedstories, part 4. I'm Brian Pombo, welcome back to Brian J. Pombo Live. Today is part four of our conversation with Bob Regnerus. If you would like to be on this podcast or if you would like to have me on yours or speak at your event, go to BrianJPombo.com. And now here's part 4 with Bob Regnerus. Brian: Who's the ideal person that would benefit the most from Feedstories? It's a great question. We like to work with people that have some sort of mission or purpose behind what they do. We think every every business starts with a story. I think if you don't start with a story, or you don't start with a reason why, it's not really interesting to us, and probably you're not going to have lasting value. We love pulling the backstory out of somebody it really gets to the heart of why they do what they do. We do these videos called Big Why videos, it's really amazing to kind of just hear from people like, why do they do what they do? We interviewed this guy, he was down in Texas, and he started a whole chain of yoga studios, and he wanted to start this academy for training more yoga teachers. That's a great business, right? Like you think Yoga is hot, he's in Texas, he's growing fantastic. Well, in our interview process, and what we got a video was the reason why he started the yoga studios. Which was his mom had back issues when she was alive and she went in for surgery. And, you know, he was kind of nervous about that ended up that the surgeons kind of botched the surgery, and she lost most of the ability in her legs and she suffered for a number of years. And he really felt that if yoga was an option for his mom, she went and had the surgery, and she had long quality life. You could see like the passion and this is all on video. Now, if you're a yoga teacher, and you see the passion from this yoga owner, and he's like, I want yoga to be an alternative for people to have surgery, freedom from pain and things like that's really powerful. That's why video is so powerful. Now, we love working with kind of owner operators, okay. Typically we're working with companies that are like somewhere underneath $10 million. So from startup to 10 million we have, and we'll work with companies that are bigger. But when we can get the owner on camera and get his or her story about why they do what they do talk with the clients and the customers of these businesses, that's really an ideal client for us, when there's a substantial story there. And we can pick up on it in about a 15 minute phone call, then they're really good candidate for us. They're in a growing stage and they're using paid advertising. They're out there marketing themselves, and they know they need a better story. It's pretty common. When I talk to somebody, one of the first things they'll tell me is we're not doing a good job telling our story. That's gonna be an ideal client for us, because they know they have a story. They just need somebody like us to help unlock it. Brian: Wow, that's great. It sounds like you wear a bunch of different hats in your business. So out of everything that you do, what would you say that you enjoy the most or get the most out of? Bob: I think part of this is Feedstories became the startup in 2016 and you kind of do everything. Then as you grow a little bit you bring people in. So now you've got a dedicated product manager, we've got editors, we've got videographers we work with, we have producers, so I don't get involved necessarily day to day anymore. My role with the company now is managing the team. It's doing business development,

As Bob from Feedstories puts it, “every business starts with a story.” Transcription Brian: Who’s the ideal person that would benefit the most from Feedstories? Bob: We like to work with people that have some sort of mission or purpose behind what they do. Every business starts with a story. I think if you don’t […] The post Feedstories: The Power of Your Story

Bob talks about how a visit to Facebook / Instagram headquarters led to an instant business idea that helped to launching Feedstories. https://www.youtube.com/watch?v=qqAi0v605lU Transcription Brian: You touched briefly on Feedstories. Why don't you tell us a little more about what that is how it came about? Bob: So that's interesting, that period between like 2010 and 2013, I was doing a lot of things to kind of find my way again, after you kind of lose an agency, you know, I was just kind of freelancing. I hosted a radio show for a number of years doing kind of what you and I are doing right now, which is great, got to meet a lot of new people help other people, write books. But 2013, I got heavily involved in Facebook. Facebook started to become a media that advertisers could take seriously. I got my first five clients, and one of them just went into the stratosphere. It was a clothing brand. In fact, it was a headband company, and it just took off. One of the best things I did with that client early on was I said, got a headband. It's, you know, it's a $15 headband, I said, anyone can knock this off. I said, but they can't knock off your story. I said, we're going to build your whole advertising and your whole kind of foundation based on your story. And your story is what's going to sell headbands, and I was right. I was really glad was right, but I knew kind of internally that would be that way. This business called Bolder Brand Headband, they won Shopify retailer of the Year in 2014, driven by Facebook sales, like 99% of their sales came from Facebook. Facebook recognized that and said, Hey, Bob, we're having this meeting with some other big brands want you to come in, we're going to kind of brainstorm I had a chance over a number of years to meet with Facebook. But in 2016, in particular, I went to this meeting and all they talked about was video, Facebook said we're a video company now Instagram, which's is owned by Facebook says we're a video company now. And I'm like, Okay, this is my like, I'm looking ahead toward the future. And I went outside of the meeting was in the sidewalk outside of Facebook headquarters in Austin, Texas. I called Brandon, who's my business partner for Feedstores. Brian is a creative guy, he's a copywriter, he's a video graphic guy. I said, we really need to be prepared for this because Facebook and Instagram are changing who they are, and video is going to be like the thing that they are emphasizing the most. And so we started that company, literally a conversation over the phone, came into the same city kind of put this thing together and started feed stories in late 2016. That's how Feedstories was formed. It was literally what I heard Facebook and Instagram telling me that they were going to prioritize. And so if I'm going to continue to be a really good Facebook advertiser, I need to have really good video creative. And why not create a company that produces the creative that I know is going to work in the Facebook ad. That's how that company was born and we're going strong here in 2021, so far.

Part 3, of our seven-part interview with Bob Regnerus of Feedstories. Topics covered in this episode How a Meeting at Facebook Headquarters led to the beginning of FeedstoriesThe Power of Your Businesses StoryNavigating through COVID-19How COVID-19 led to an increase in demand for video content https://www.youtube.com/watch?v=PStjuHKOykk Transcription Intro Brian: Bob Regnerus of Feedstories, part 3. Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. Today's part three of our series with Bob Regnerus. I hope you've been watching, if not go back and watch the rest of them. If you'd like to be on this podcast as in a conversation with me, or if you'd like to have me on your podcast or speak at your event, go check out BrianJPombo.com, for all the details. So here is part 3. Brian: What do you think that most businesses can learn from that, in terms of you mentioned having cash on hand. What are the other things that you think that made the biggest difference for you that you think other people could learn from? Bob: Well, for me, it was investing in things that have the ability to be flexible. So team members that are flexible with multiple skill sets technology, like we were perfectly positioned to be remote. In fact, our company's been remote for years, we were on zoom before zoom was cool, we had used it. So essentially, that didn't change. We also had this enthusiasm for what could be, but we also had a sense of what could go wrong? Now, the reason we're able to do that is we're in a mastermind with Perry. And as you know, Perry's my friend, he's a client, we do business together, but I also pay him for mentorship, because he's so wise. And we went through an exercise, January of 2019, which is like, what could go wrong in your business this year? Now, nobody predicted COVID, but we had some scenarios like, okay, you know, if our technology failed, or we went through probably five or six scenarios, it got us thinking. Even then, like, what would happen if? We weren't shocked when COVID happened. We certainly had this sense of dread like everybody else. But we had been exercising our what if muscles and had in mind, like, everything's not going to be rosy. So we're mentally prepared for what happened. And I was really proud of kind of how we just, we didn't panic, we had some really thoughtful consideration of how we're going to move forward. And we positioned ourselves well, we were prepared for some worst case scenarios. I think that's one thing as entrepreneurs, we're always thinking like, the best is going to happen. And I love that part of being an entrepreneur, every project we get involved in, we think this is gonna be great. We haven't unbridled enthusiasm for it, and you have to, but you also have that sense of, okay, what if this doesn't work out? Or what if this idea doesn't pan out? You want to have contingencies, you want to have plans in place. Maybe that comes from my upbringing, maybe it comes from experience, I don't know. But it just seems like the right way to approach things. Or you don't kind of have rosy blinders on and you're oblivious to the fact that we live on an imperfect planet, you know what I mean? Brian: Absolutely. Boy, that's great stuff. You touched briefly your company Feedstories, why don't you tell us more about what that is and how it came about. Bob: So that's interesting, that period between like 2010 and 2013, I was doing a lot of things to kind of find my way again. After you kind of lose an agency, you know, I was just kind of freelancing. I hosted a radio show for a number of years, doing kind of what you and I are doing right now, which is great, got to meet a lot of new people help other people write books. But 2013, I got heavily involved in Facebook. Facebook started to become a media that advertisers could take seriously. I got my first five clients and one of them just we...

Part 3, of our seven-part interview with Bob Regnerus of Feedstories. Topics covered in this episode How a Meeting at Facebook Headquarters led to the beginning of Feedstories The Power of Your Businesses Story Navigating through COVID-19 How COVID-19 led to an increase in demand for video content Transcription Intro Brian: Bob Regnerus of Feedstories, […] The post Part 3: Bob Regnerus of Feedstories & The Ultimate Guide To Facebook Advertising first appeared on BrianJPombo.com.

Bob talks about how a visit to Facebook / Instagram headquarters led to an instant business idea that helped to launching Feedstories. Transcription Brian: You touched briefly on Feedstories. Why don’t you tell us a little more about what that is how it came about? Bob: So that’s interesting, that period between like 2010 and […] The post The Beginning of Feedstories (Bob Regnerus of Feedstories Interview) first appeared on BrianJPombo.com.

Bob from Feedstories talks about the value of relationships and mastermind groups and how he became a co-author with names like Perry Marshall and Robert Skrob. https://www.youtube.com/watch?v=OV9_nOTyVtA Transcription Brian: You've co-written books with some great names out there. You have a book out there with Robert Skrob, you've got a book with Perry Marshall, how did you go about doing that? How did you go about co-authoring, with people that had a name in a different area? Bob: Well, in that case, it's about relationships. So, you know, Robert Skrob is well known these days. I knew Robert before he was Robert. One of the things I did early in my career, and I should say this, this is another thing I did is I took giant leaps by joining mastermind groups, not just like, hey, let's get together on zoom five days a month, or, you know, this is like, I paid Bill Glazer, at that time, I think it was $12,000 a year, quoting Hamilton, I wanted to be in the room where it happens, right? I was in there with people that were above my pay grade. But the reason I did that was I wanted the mentorship from a guy like Bill Glazer, mentorship from Dan Kennedy. But then I wonder the relationships of people who are doing better than me, and there were some people that were below me. But when you're in a group like that, it just pulls you forward. And so that's where I met a lot of people who I still consider friends and met friends that introduced me to others. By knowing Perry Marshall, I got to meet and become friends with Brian Kurtz. I was in the same mastermind group as Ryan Deiss, before Digital Marketer was even a thought in his eye. I got to know Jeff Walker before he was the Product Launch Formula Genius. So part of it is you you know, there are these names that we all kind of revere, they're just normal people. But I got to know them really, before they became famous, okay. And they're all more famous than me, by the way, which is fine with me. But I really was intentional about joining those organizations, attending conferences and networking, I'm not naturally drawn to do that. Like, I'm really good with talking and sharing what I know I'm not really good at meeting new people, but I've had to force myself to do it. And so writing the check and taking the leap really like makes you go I'm gonna make the most of it. Outro: For full conversations, go to BJP chats.com.

Bob from Feedstories talks about the value of being an author and the importance of finding your “super power” to help you standout as an expert in your market. Transcription Brian: If you were talking to someone that’s never written a book before, they’re looking to stand out more and become more well known. What […] The post Expertise & Finding Your Superpower (Bob Regnerus of Feedstories Interview) first appeared on BrianJPombo.com.

Bob from Feedstories talks about the power of writing a book, speaking opportunities and sharing your message in webinar and podcast interviews to help you grow your business. Transcription Brian: How do most people find you, how do they come across you end up becoming clients? Bob: Well, two things that I’ve done that have […] The post Books, Speaking & Podcast Interviews

Bob from Feedstories talks about the value of relationships and mastermind groups and how he became a co-author with names like Perry Marshall and Robert Skrob. Transcription Brian: You’ve co-written books with some great names out there. You have a book out there with Robert Skrob, you’ve got a book with Perry Marshall, how did […] The post Relationships & Mastermind Groups (Bob Regnerus of Feedstories Interview) first appeared on BrianJPombo.com.

Part two, of our seven-part interview with Bob Regnerus of Feedstories. Topics covered in this episode How Bob Co-Authored on Books with experts like Perry Marshall and Robert Skrob How Masterminds & Networking: Establishing Relationships with good people When Markets Shift: Hard times, Lessons Learned & Business Growth from it Investing in Flexibility Transcription Brian […] The post Part 2: Bob Regnerus of Feedstories & The Ultimate Guide To Facebook Advertising first appeared on BrianJPombo.com.

Bob from Feedstories talks about the value of being an author and the importance of finding your "super power" to help you standout as an expert in your market. https://www.youtube.com/watch?v=OkpD_AZZ4so Transcription Brian: If you were talking to someone that's never written a book before, they're looking to stand out more and become more well known. What do you think are the main advantages of writing a book? Bob: Well, I think there's a couple of things. Number one, writing a book really establishes you as an expert. Quite often, it's like a ticket, right? It's like, it's, I wrote another book called, The Best Business Card On The Planet. It literally opens doors for you. So, you know, to be interviewed on podcasts and things like that. I guess it's a little bit easier these days, but getting interviewed for television or radio, like they wouldn't even pick up the phone unless you had a book like, you're an expert, where's your book? So I think even though the publishing industry has changed, to some extent, and a lot of books are self-published, I think it's still an amazing positioning tool to be able to put yourself in a book like that. And I think the other thing it really does is it forces you to really focus in on what are my superpowers? I'm not going to go write a book about Google display ads or Google Search these days, I can write a book about Facebook because I do it day in and day out. I'm helping my business partner write a book on getting videos that sell because that's what we do day in and day out. Putting your knowledge and your superpower into a written format is really powerful for you, the entrepreneur, it helps you really understand like, I do know this stuff, right? It's a validation for you. But to be able to communicate it effectively write a narrative around it, tell stories about it. It really just solidifies your foundation as an entrepreneur as an expert as a credible person. And I still think it's one of the best steps you can take no, you don't have to write a 350-page book that entrepreneur press publishes. You can write 125 pages, 150 page book, you know, 20 25,000 words, maybe even less, that helps establish you. I think it's reachable for anybody that's serious about serving clients or setting themselves up as an expert. Outro: For full conversations, go to BJP chats.com.

Part two, of our seven-part interview with Bob Regnerus of Feedstories. Topics covered in this episode How Bob Co-Authored on Books with experts like Perry Marshall and Robert SkrobHow Masterminds & Networking: Establishing Relationships with good peopleWhen Markets Shift: Hard times, Lessons Learned & Business Growth from itInvesting in Flexibility https://www.youtube.com/watch?v=EoXljB2hmf0 Transcription Brian Part 2: Bob Regnerus of Feedstories, part two. Hi, I'm Brian pombo Welcome back to Brian J. Pombo Live. This is part two in the series of an interview that we had with Bob Regnerus. You can hear the whole interview over at BJPchats.com. If you'd like to be on the show, or if you'd like to have me on your show, or have me speaking at an event, go to BrianJPombo.com. And now here is part two. Brain: So you've co-written books with some great names out there. You have a book out there with Robert Skrob, you got a book with Perry Marshall, how did you go about doing that? How did you go about co-authoring, with people that had a name in a different area? Bob: Well, in that case, it's about relationships. So you know, Robert Skrob is well known these days. I knew Robert before he was Robert. You know, one of the things I did early in my career, and I should say this, this is another thing I did is I took giant leaps by joining mastermind groups. Not just like, hey, let's get together on zoom five days a month. This is like, I paid Bill Glazer at that time, I think it was $12,000 a year. Quoting Hamilton, I want to be in the room where it happens. I was in there with people that were above my paygrade. But the reason I did that was I wanted the mentorship from a guy like Bill Glazer, mentorship from Dan Kennedy. But then I wanted the relationships with people who are doing better than me. And there was some people that were below me, but when you're in a group like that, it just pulls you forward. And so that's where I met a lot of people who I still consider friends and met friends that introduced me others. By knowing Perry Marshall, I got to meet and become friends with Brian Kurtz. I was in the same mastermind group as Ryan Deiss, before Digital Marketer was even a thought in his eye. I got to know Jeff Walker before he was the Product Launch Formula genius. So part of it is you know, there's these names that we all kind of revere, they're just normal people. But I got to know them, really, before they became famous, okay. And they're all more famous than me by the way, which is fine with me. But I really was intentional about joining those organizations, attending conferences and networking. I'm not naturally drawn to do that. Like, I'm really good with talking and sharing what I know, I'm not really good at meeting new people, but I've had to force myself to do it. So writing the check and taking the leap really, like makes you go, I'm gonna make the most of it. That's kind of how it happened. So I met Robert in a mastermind group. Perry I met through a connection in my mastermind group, a friend of mine also knew Perry. Perry and I live eight miles apart, literally, I can draw a straight line from my house to Perry's. We spend quite a bit of time together, we became friends. You know, a lot of it like yeah, there's gonna be another wave. It's like, there's always new people coming in. So want to be friends with people who are driven, who are successful, that can challenge you that could bring you up, that could kind of pick you up when you're let down. That's another thing that's been really powerful. My career is just establishing relationships with good people. And I've come across people that frankly, were terrible for me. Learned my lessons from them. You know, fortunately I could cut bait and move on. But that's what the entrepreneur life is about is like, you're constantly honing your radar and your sona...

Bob from Feedstories talks about the power of writing a book, speaking opportunities and sharing your message in webinar and podcast interviews to help you grow your business. https://www.youtube.com/watch?v=jzRPiK9BM7I Transcription Brian: How do most people find you, how do they come across you end up becoming clients? Bob: Well, two things that I've done that have been really powerful actually three things in my career. The first thing is writing books. There's nothing like writing a book to establish yourself as an expert. I think it's even over my shoulder here. Let's see…yeah. The first book I wrote was called, Big Ticket Ecommerce. And I was encouraged by a friend of mine, Victor Cheng, who's an amazing consultant, who helped me put that together. And that's what I use to grow my first seven-figure agency. So that was great. Now when you write a book, you get clients, but you also get speaking opportunities. The second best thing I've done in my career is speak from the stage. That's how I've got influxes of clients. And then speaking also applies to what we're doing right here is I frequently speak on webinars and podcasts. And those three things really are what drive people coming in. So you know, you get people that buy your book, people that hear you speak my calendars full because I'm putting it out there. I'm doing the work every day, putting the content out there, developing relationships. We get a lot of referrals to of course, but that's how I grow is really just putting myself out there as an expert, sharing what I know, inspiring people and that leads to business. Outro: For full conversations, go to BJP chats.com.

Our seven-part interview with Bob Regnerus of Feedstories begins. Topics covered in this episode What led Bob to become a digital marketing and paid advertising expertThe THREE POWERFUL THINGS Bob's done in his career to help him thrive in business, and attract clientsHow Victor Cheng encouraged Bob to write his first book, Big Ticket EcommerceWhat are the main advantages of writing a book?Finding Your SUPERPOWER Full Convo ➡️ https://brianjpombo.com/bjpchats/ https://www.youtube.com/watch?v=d1RLL3CSeis Transcription Brian: Bob Regnerus of Feedstories, part one. This is a series of conversation that we had with Bob Regnerus. You're really going to enjoy it, you can watch all the other parts of it over at BJPchats.com. And you can see everything else that I'm offering my book, you can have me as a guest on your podcast if you're interested on being a pet guest on this podcast or the other ones we provide. Or if you'd like to have me as a speaker at your event, go check all of that out over at BrianJPombo.com. Now, here's the show. Brian (Intro to show): Coach Bob Regnerus is the co-founder of Feedstories, a digital marketing expert and the author of five books, including, The Fourth Edition of The Ultimate Guide to Facebook Advertising. Bob, welcome to Brian J. Pombo Live. Bob: It is so good to be with you, Brian. Looking forward to a lively conversation today. Brian: Yeah, good deal. So I like to jump into these things without a whole lot of research in general. But the issue is, is that I already knew who you were, because I'd seen you around. I knew that you had co-authored this book. And I'd seen your name around probably for years, because I think we have ran in similar circles. Bob: Yeah, that's probably likely. Brian: Yeah, just tell me…we'll get into the details as far as where you're at right now, eventually. But tell me how did you end up where you are? Bob: Yeah, well, I guess I took a little bit of an indirect approach to being an entrepreneur. I was a programmer by trade, I went to college, you know, studied computer science, studied business, I had a dual degree. And I ended up working for a large corporation out of college doing programming on mainframe computers, that's the computers that take up a whole room. Did that worked at a couple different corporate jobs, and I met a guy at one of my gigs who was there on contract. And like, I was an employee, he was on a contract, I thought that was interesting. He kind of made his own hours. And he was making, you know, I mean, he wasn't getting benefits from the company but it felt like he was making more money than me doing kind of what he was doing. So I became friends with him and eventually, I went on my own with him and was doing some contract work. I worked for TransUnion, the big credit bureau. That was about 1998, I really got the bug for the internet. Obviously 1998 we're going back a few years, internet wasn't what it is today. Right? But I was a coder. I actually developed my first e-commerce website, I built a shopping cart for a business from scratch. By the way, there's still a client today, there's still a client. So it's pretty awesome. But we launched that thing in 98 and it was pretty funny. The business owner who I'm friends with is like, this is great, you know, we're getting orders, like the middle of the night, you know, when we're closed, it was a big deal. He's like, how do we get more people to the site? I said, oh, that's not a big deal, I know exactly how to do that. And of course I had no idea how to do that. So that's where I dove into the World of internet marketing and direct marketing. Discovered Dan Kennedy and Perry Marshall and all those things. I really became a student of marketing. And I shifted from being a technology person to a marketing person, just kind of felt really comfortable for me, it felt like the next step.

Our seven-part interview with Bob Regnerus of Feedstories begins. Topics covered in this episode What led Bob to become a digital marketing and paid advertising expert The THREE POWERFUL THINGS Bob’s done in his career to help him thrive in business, and attract clients How Victor Cheng encouraged Bob to write his first book, Big […] The post Part 1: Bob Regnerus of Feedstories first appeared on BrianJPombo.com.

This time, Anna and Bob Regnerus discuss how to create, analyze, and measure Facebook video campaigns. Tune in to learn: How to create videos for different stages of the sales funnel How to create custom audiences for retargeting What video ad metrics you should track How to optimize your videos to increase your ROAS What video mistakes you should avoid Follow Bob on LinkedIn: https://www.linkedin.com/in/bobregnerus/ Feedstories: https://feedstories.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna

Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app advertising, like Facebook Ads. When you're running Facebook Ads, you need to adjust your campaigns! This is a topic we discuss with a Facebook Ads veteran: Bob Regnarus. Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Bob shares his practical tips and tricks with host Elias Crum (CEO at Marketing Guys) and we discuss the following topics: What is the iOS14 change all about? What Facebook Ad categories are affected by the update? How to adjust your Facebook Ads for iOS14 Strategies to be more successful with Facebook Ads LinkedIn Bob Regenerus: https://www.linkedin.com/in/bobregnerus/  Website Ultimate Facebook: https://ultimatefb.com/ Personal website Bob: https://www.bobregnerus.com/   If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Video is one of the most powerful tools you have at your disposal to communicate with people online.It has a very high engagement rate and people are more likely to share videos than they are written content.Videos also work better for SEO, whether you're trying to rank on Google or YouTube. You can even use video in your social media marketing. It's one of the most relevant ways for people to see your product or service and learn about it.But here are some common questions that keeps us from diving straight into video: Why should I bother? Isn't it a lot of work? What makes good video content anyway? How do I make the best videos possible? Do I have to be a professional film-maker or videographer? How much money will it cost me to make a decent video? What software and equipment should I use when creating my videos? What should I say in my videos? What do I do with my videos once I've created them? I asked my good friend, Scott Schang, who he's knows that can help realtors answer these questions and tell captivating stories that sell through video and he immediately recommended Bob Regnerus and Brandon Boyd of Feedstories.So I'm excited to have them on the show this week to answer some of these questions and more. Their company, Feedstories, combines the power of direct marketing, creative filmmaking and strategic storytelling to engage & influence your audience.Show-notes:[0:00] Introduction[2:46] Who is Bob Regnerus?[4:28] Who is Brandon Boyd?[6:14] Why Facebook and Instagram is focusing on video[7:49] What is Feedstories?[9:24] How to form an original message to to help leads choose you over you competitors[12:39] How to leverage case studies and testimonials[15:07] When and how will my marketing pay off?[17:57] How to get over your fear of creating video content[24:11] How Feedstories creates HD video content remotely[26:43] You don't need expensive equipment to create great video content[27:34] What type of video should you start with?[33:37] How to use your videos once you've created themOther Ways To Listen: Subscribe in iTunes Subscribe via Spotify Subscribe via Email Share the Weekly Boost With Friends & Get a Free Copy of My Facebook Ads Masterclass:If you got value out of this episode, consider sharing it with a friend!Refer 5 listeners to The Weekly Boost and get a free copy of my Facebook Ads Masterclass.Just click the link below for the details and start referring:Click here to share the Weekly Boost with a friend!Mentioned In This Episode:Visit Feedstories

We all know about the traditional marketing funnel. But how can you adapt it to social media ads? When using Facebook, too many people dive directly into the bottom of funnel advertising, says Facebook coach and video marketing expert Bob Regnerus. In this episode, the author of the Ultimate Guide to Facebook Advertising shares his best advice for small business, increase engagement, and more. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talked to Bob Regnerus and did a deep dive into the world of Facebook advertising. Bob is the Co-Founder of FeedStories, a Facebook and video advertising agency. A Facebook expert, he has worked in the digital world since 1998. He is also the other of the Facebook advertising bible, the Ultimate Guide to Facebook Advertising that was just released in its fourth edition. Focus on Top of Funnel Advertising You should always keep in mind that most people have never heard of your brand or haven’t heard of you in a long time. On Facebook, one of your main jobs is getting their attention. Unfortunately, too many people dive in and focus on the bottom of the funnel only, says Bob. In turn, they’re showing the wrong ads to people who have no clue what the brand does. When advertising to an audience that doesn’t know you, Bob advises you to highlight a problem your product can solve for them. Indeed, in this situation, selling is not the end goal. Instead, you should focus on getting people’s attention. Fortunately, Facebook is great for the top of funnel advertising and is still relatively cheap. What Can My Brand Do for You? When e-commerce companies advertise on Facebook, they shouldn’t necessarily be trying to drive people to buy, says Bob. Instead, your content should focus on what your products do and what need they meet. Your Facebook ad campaign should signal to your audience that you understand their problems and can solve them. You should promote articles and videos to showcase your expertise. While lots of e-commerce businesses don’t invest in content, having a blog could be extremely beneficial for companies who want to build a brand. Your content should focus on the brand’s story. That story comes down to the personal reason why you do what you do. A tip from Bob Regnerus: put the business owner on video. It makes the business and ads more personable. 3 Ways to Make Your Ads Stand Out Bob always focuses on 3 factors to make a Facebook ad stand out: Budget - That one is obvious. Money helps. But if you don’t have a huge budget, worry not! There are two other ways you can get a successful ad.

Facebook is still a land of opportunity, but it is NOT currently smooth sailing.  The most powerful storm right now is, of course, privacy concerns.  Namely, the iOS 14 update and how it will impact advertisers' ability to track and optimize campaigns.  Facebook's ability to track users everywhere online as they did in the past is going to be severely limited.  Whenever I talk to Facebook advertisers right now, uncertainty is the best way to describe their outlook on the platform.    In this episode, Bob and I tackle some really key issues facing Facebook advertisers right now.  How do we continue to scale and maintain CPAs in the face of privacy changes?  What kind of video ads are working right now?  What data do we focus on and optimize toward when some data is taken away?  Bob is the author of a brand new book - The Ultimate Guide to Facebook Advertising (4th edition).   And he owns a company that specializes in creating authentic video content called feed stories.   Spend 80% of your time on your offer and on your creative What is the conversion API and why you need it The power of interview-based video ads How you should think about audience targeting right now How targeting based on engagement metrics such as watch time on a video ad can be just as effective or MORE effective than retargeting landing page visitors.   While Facebook is pushing for shorter videos Bob is finding success with :60 to :90 videos consistently How changes in online platforms is creating a renaissance of sorts for marketers

Not only are you going to earn more money on facebook ads, you will stop losing money on wasted facebook ads. Join us today as Bob who has been working with facebook ads since 2013 shares his knowledge in the facebook world.  My Guest: Bob Regnerus Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Marketing™ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach. Pivotal moments ·       When Bob finished college in the early 90's he worked at a couple of corporations working on mainframe programming. ·       He got interested in web programming as that was starting to become a viable kind of field for Bob. ·       Bob built his first website in 1998 for local sporting goods retailer, and they are still his client 23 years later. ·       Bob preferred paid advertising, because he liked the predictability of paid traffic. ·        When Bob began Facebook advertising in 2013, it was a great match for him because he is big on stories, he is an author, he posted radio shows for 3 years, and loved hearing stories. ·       A company that sold headbands for $20 hired Bob. They created a short video with a story about the headband. They created a brand because of this story; it became an 8 figure business. ·       What Bob loves about the facebook platform, is it allows you to combine marketing fundamentals with stories and that's what really makes a great facebook campaign. It is the ability to connect those in a really meaningful way with your audience. ·       Bob always advises his clients to become a personality, and personable as much as you can. ·       The advantage of using facebook ads, is you can pull someone into your world with value and start to track them. You're giving the prospect some breathing space, until they feel ready to do business with you. ·       When people raise their hand and say they are interested, you give them opportunities to engage with you and that is where the calls to action go. Advice The reason people would choose facebook over google, is because google is mainly for someone who has a problem, whereas facebook is where people go and settle in. When it comes to paid facebook ads, the first thing you need to know is how your organic marketing got you to where you are within your business, and then facebook ads will amplify that. Once you know your target audience, you model that and create a look alike audience. Since you are giving facebook a blueprint of the audience that follow and invest in you facebook will then find more of those people, and you can then draw them to the media that you feel most comfortable. Bob continues, when it comes to business, it's all about relationships. Noone wants to invest their money into shallow relationships. SO if you are going to do a product launch, you need to build up your following months in advance, shower content on your followers and prove your value. Paid advertising is a way to get a following faster, but you still need to have the goods. Facebook ads are more for those with higher complex services or products. They need to build a long term platform to turn followers and prospects into customers....

Not only are you going to earn more money on facebook ads, you will stop losing money on wasted facebook ads. Join us today as Bob who has been working with facebook ads since 2013 shares his knowledge in the facebook world.  My Guest: Bob Regnerus Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Marketing™ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach. Pivotal moments ·       When Bob finished college in the early 90's he worked at a couple of corporations working on mainframe programming. ·       He got interested in web programming as that was starting to become a viable kind of field for Bob. ·       Bob built his first website in 1998 for local sporting goods retailer, and they are still his client 23 years later. ·       Bob preferred paid advertising, because he liked the predictability of paid traffic. ·        When Bob began Facebook advertising in 2013, it was a great match for him because he is big on stories, he is an author, he posted radio shows for 3 years, and loved hearing stories. ·       A company that sold headbands for $20 hired Bob. They created a short video with a story about the headband. They created a brand because of this story; it became an 8 figure business. ·       What Bob loves about the facebook platform, is it allows you to combine marketing fundamentals with stories and that's what really makes a great facebook campaign. It is the ability to connect those in a really meaningful way with your audience. ·       Bob always advises his clients to become a personality, and personable as much as you can. ·       The advantage of using facebook ads, is you can pull someone into your world with value and start to track them. You're giving the prospect some breathing space, until they feel ready to do business with you. ·       When people raise their hand and say they are interested, you give them opportunities to engage with you and that is where the calls to action go. Advice The reason people would choose facebook over google, is because google is mainly for someone who has a problem, whereas facebook is where people go and settle in. When it comes to paid facebook ads, the first thing you need to know is how your organic marketing got you to where you are within your business, and then facebook ads will amplify that. Once you know your target audience, you model that and create a look alike audience. Since you are giving facebook a blueprint of the audience that follow and invest in you facebook will then find more of those people, and you can then draw them to the media that you feel most comfortable. Bob continues, when it comes to business, it's all about relationships. Noone wants to invest their money into shallow relationships. SO if you are going to do a product launch, you need to build up your following months in advance, shower content on your followers and prove your value. Paid advertising is a way to get a following faster, but you still need to have the goods. Facebook ads are more for those with higher complex services or products. They need to build a long term platform to turn followers and prospects into customers....

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 2 of our conversation, we're going to talk about the secret to making compelling videos for advertising.Show NotesConnect With: Bob Regnerus: Website // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 1 of our conversation, Bob is going to tell us why video performs so well on Facebook and other ad platforms. Show NotesConnect With: Bob Regnerus: Website // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bob Regnerus joins us on The Authors Unite Show! This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: https://authorsunite.com/ --- Support this podcast: https://anchor.fm/authorsunite/support

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 2 of our conversation, we're going to talk about the secret to making compelling videos for advertising. Show NotesConnect With: Bob Regnerus: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 1 of our conversation, Bob is going to tell us why video performs so well on Facebook and other ad platforms. Show NotesConnect With: Bob Regnerus: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.