Perfect Practice

Holly is a functional medicine nutritionist and lifestyle transformation specialist who is passionate about educating, guiding, coaching and assisting clients in finding balance in their life. Most recently, she had the unique opportunity of working for several years with Dr. Mark Hyman and his medical team at the UltraWellness center in Lenox, Massachusetts.    Working with hundreds of diverse patients at this premier functional medicine center offered me a wealth of experience and knowledge. She is happy to be able to share this as an integral part her collective knowledge with her clients.    Holly's approach looks at the full spectrum of your life. All the varied aspects of your life combine to create the health or lack of health in your body. This concept is the essence of functional medicine- getting to the root causes of imbalances, Every client is unique and to that end, Holly creates specific individualized plans that combine research based medicine with user-friendly sustainable lifestyle changes.   Holly looks forward to working with you! Specialties: Functional Medicine Nutritional Consultations-in person and remote, Corporate Wellness Programming and Initiatives, Stress Management Sessions and Programming, Meditation, Yoga and Yoga Therapy.   Website: www.hollyniles.com Instagram: www.instagram.com/wholehealthgenie Facebook: www.facebook.com/profile.php?id=61568167412035  

Oliver Wolf, a devoted family man, is the co-founder of Beyond the Peak Inc., a premier Conscious Sales Agency, and The Conscious Sales Team which facilitates bringing the Conscious Sales teams, systems and strategies internally. Renowned as a formidable business strategist, Oliver possesses a distinct flair for systems, leadership and operations. His expertise lies in crafting optimal strategies to bolster the back-end of businesses, ensuring they are primed for exponential growth. With over 15 years under his belt in sales, leadership, and management, Oliver melds this experience into a unique perspective he terms "Business Harmonization." This approach, rooted in the synergy of systems and teams, is his secret weapon in assisting visionary entrepreneurs. Under his guidance, they not only scale beyond the coveted 7-figure mark but also transition into their ultimate zone of genius, embracing both their desired lifestyle and business acumen. Instagram: www.instagram.com/official_oliver_wolf  Facebook: www.facebook.com/oliver.business.harmonization.specialist  Website: www.thewolfsyndicate.com and www.conscioussales.com  

In this episode, Sachin interviews Joshua B. Lee on all things about developing your connections on LinkedIn and why LinkedIn delivers the audience you want better than any other social media platform. Josh opens with vulnerability and builds on his strengths as he teaches principles for human connection online. Listen to learn more about H2H relationships on LinkedIn and how you can grow your authority there.   Key Takeaways: [1:00] Sachin introduces today's guest, Joshua B. Lee, the Dopamine Dealer on LinkedIn. He's one of the most positive, caring, compassionate human beings. He will talk to us about making our interactions and marketing more human. Sachin welcomes Josh to Perfect Practice.   [2:20] Sachin met Josh at a variety of masterminds, including Archangel with Giovanni Marsico, Amber Spear's Mimosa mastermind, and Genius Network with Joe Polish.   [2:43] Josh and Sachin were introduced by Kevin Thompson. Josh talks about Sachin taking time to show up for so many. We change the world for the better through enriching, transparent conversations about what's going on.   [4:00] Josh is the Dopamine Dealer on LinkedIn. His approach online is to treat other humans how his mother taught him to treat them. That allows him to start conversations that turn into relationships that open massive opportunities.   [5:24] Josh says when he acknowledges someone for something they take for granted, compliments them, or asks about them, they get a little dopamine hit. This puts them into a flow state, allowing them to have a conversation. It's like going from the door to sitting on the couch.   [5:48] With the dopamine bond, it's two friends having a conversation. It's not about sales, it's about coming together to create opportunity, allowing the byproduct to be whatever it might be.   [6:34] Josh and Sachin were part of the mastermind and Kevin Thompson brought them together. In recent years, Josh has built many ventures; now he focuses on LinkedIn.   [7:11] LinkedIn has been going for 20 years, longer than any other social media platform! It made a shift when Microsoft bought it. People are on it to add value and get value.   [8:21] It's a platform to add value to other educated individuals who are business decision-makers, who generate a revenue scale that's a lot higher than that on any other social media platform. On LinkedIn, you can create a massive change.   [8:39] Josh adds that he's not competing against half-naked influencers selling sunglasses. He calls the people he works with thought leaders with influence. They put information out there.   [9:01] Josh gets massive reach on LinkedIn. There are a billion people on LinkedIn. Four million of them are active. Those four million get access to 10 billion content impressions weekly.   [9:17] Josh says there's no other platform he can win on with the right people who are ready to take action with people that he wants to be able to talk to.   [9:29] Josh sees OpenAI as the future of business and search in the next year or two.   [10:13] Josh designed one of the first MySpace ads that a lot of social media ads are based on today. There's a conditioning on social media to like, comment, share, post, and be caught up in a pattern we don't even think about.   [10:57] We take these things for granted. There's so much in this world that we take for granted and don't pay attention to. How do we connect humanly on a platform like LinkedIn?   [11:43] Use messages like, “Hey Sachin, I saw you looked at my profile. I just want to reach out and say thank you. Too often we don't appreciate that. I'd love to find out what pushed you to look me up.”   [11:55] Or, “I saw you liked my recent post. I just want to reach out and say thank you. Too often we don't appreciate that. I'd love to find out what pushed you to engage with my content.” You're trying to start a conversation by thanking them for something they take for granted.   [12:07] It's a stop-gap in the pattern. It allows them to be able to hear you now and be able to have that true conversation. Josh hates cold calling and cold emailing, but these people looked at his profile or his content. It's an opportunity, let's explore.   [12:26] People like Sachin post amazing content on LinkedIn. If you like a post, comment on it, thank the poster for it, and compliment it. Start with “Thank you.” Don't make it about you. [13:28] Josh points out how it feels when there's a warm reaction to something you post on LinkedIn. It opens up the opportunity to engage.   [14:09] Josh's advice for a practitioner to be in service on LinkedIn: Start with your profile. Build the right profile, fully fleshed out, not just with your resume but with your career journey. Most people don't look past your banner and title.   [14:36] Titles don't attract. Use a headline with an XYZ statement: “I help (support) X to do Y so they can have (achieve) Z.” X is your ideal client or tribe. It starts there. Use your profile to tell people where you've been, where you are, and where you're going. It's a storyboard of your life.   [16:01] The more you talk about where you've been, the gap between you and your audience gets smaller. “You worked at Chili's? Me too!” Now you have commonality and connection.   [16:50] The next step is to share content that backs up that you're the authority in your space. Better to be an authority than an expert. In the world of AI, everyone's an expert. Be the authority that people go to every day.   [17:40] Use the 10-20-70 rule of content. Ten percent personal, showing you're human. Twenty percent, stories of what your company has done for people. Seventy percent, educate and aggregate value for your audience. Become a destination site as the authority in your field.   [19:10] If you say, “Hey, here's 50 pages, and here are the 10 lines of it you need to pay attention to now,” that's how you need to show up on LinkedIn every day. Educate them enough that if they have a problem or issue, they're going to come to you for the solution.   [19:45] After profile and content, what next? You have to be active about drawing in your audience. Josh uses LinkedIn's CRM system, Sales Navigator to identify his audience better than any other social media platform. [20:18] It costs $100 U.S. per month. With the relationship you can build with one person, it should give you, if not 10X, at least $100 in value every month. You can only reach out and connect with 400 people a month. Monday through Friday, that's 20 people per day.   [20:47] Use Sales Navigator to identify your exact audience, click on the button, “Active on LinkedIn the last 30 days,” to get a pretty tight audience. Engage on their content, reach out, connect with them, and draw your ideal audience in to look at your profile and content.   [21:09] When you're having that conversation with them in the DMs, you create that opportunity and make that relationship deeper.   [21:24] It takes Josh's clients 30 to 45 days to get in the human algorithm, rebuild their LinkedIn profile, get content going, and have that in place, to start messaging. Josh helped a client have a relationship conversation within seven days of engaging with someone's content.   [22:20] Most people fail here by talking about themselves. Josh's Mom taught him when you meet someone new, compliment them. It's nice to be nice. Do that on LinkedIn. Give endorsements. You'll get thanks. Get their mindset, to know them better.   [24:01] Ask if they consider themselves an entrepreneur, or a business owner with an entrepreneurial mindset. Entrepreneurs are early in their careers. Being an entrepreneur is exhausting. Business owners are more established with a team and a growth mindset.   [24:40] They might answer they work for someone else. However they answer, it allows you to provide value. If the answer isn't what you're looking for, you can still leave them with value.   [24:59] Josh shares an example. He helped Dan Sullivan and Benjamin Hardy relaunch the book, Who Not How with a free plus shipping book offer, even though they weren't aligned.   [25:14] Josh has done it in seven days, but it can take longer, depending on a person's LinkedIn profile and content. As you continue to have 400 conversations a month, it keeps growing, creating more opportunities.   [25:59] Sachin's updating his LinkedIn profile during this call. Josh says Giovanni Marsico did, too. Josh was also on Evan Carmichael's podcast and Evan did it, too. Make your profile human. There are people who do things similar to you but they're not you.   [27:34] Josh points out that he is sharing his knowledge with Sachin and influencing him to take action. It's essential to be a thought leader with influence. The power is yours. You can do it straight from LinkedIn better than from any other platform out there.   [28:12] Josh has a book, Balance is Bullsh*t. He was very successful but he didn't feel it. He was miserable, and money was his driver when it should have been a byproduct. He reset his life at age 36 and wrote about it. He was going to be a life coach!   [30:40] Josh realized quickly that he wasn't a life coach. Instead, he realized he had to humanize the way he was online and be able to shift and change his marketing. He paired his marketing background with where he was trying to go.   [31:16] He didn't write the book for anyone else but himself, to see where he had messed up. He changed his life for himself and his family and kids. He hopes it will inspire someone else.   [31:35] Josh is the Dopamine Dealer of LinkedIn because he took the time to share his story and change for the better.    [32:21] On average, Josh posts on LinkedIn three times a week. He doesn't have to create tons of overwhelming content. Each post is 200 to 400 words. Each post is from him. No matter how many companies he has, the commonality is him, so they are all one profile.   [33:10] Start with that humanity and make a human connection, not a B2B or B2C connection, because a human being runs every company, so it's all H2H. Josh's content is about entrepreneurship, LinkedIn, and how to use AI as a tool to empower us, not as a replacement.   [34:00] In Josh's content, he'll do one picture with some content, with the picture being real and raw, not overproduced, a PDF as a carousel, each page being a cell, and a 30-to-60-second video. LinkedIn is diving deeper into video to draw people in. Write for fifth graders.   [36:44] Josh summarizes: Be you, using 10;20;70, think about the three pillars of content that make up you, and create content that is relevant today, that someone can take in and process.   [37:17] Another tip: Watch the LinkedIn news feed. Josh looks for the top news. If you can add value to a news story, use the story to create new content, and do it every week. You'll get more visibility and be highlighted by the LinkedIn editorial team, which will get you more opportunities.    [38:58] Everyone's human. They're not all talking about business and they all have health concerns. Josh talks about his health issues. He dealt with a panic issue this weekend and Sachin offered him support. A health practitioner needs to post about health issues.   [39:28] Josh recently posted about men's mental health and male suicide. Men and women need support. Share what you wish someone would have shared with you. Talk to people like human beings. LinkedIn looks for people who add value and give actionable steps on LinkedIn.   [40:20] Josh states that as a practitioner, you have more power on LinkedIn than most people. You're not just another person selling them something but you're there to educate them on what might be going on in their life that they're scared to talk about.   [41:16] Is there shadow-banning on LinkedIn? Josh hasn't seen it yet. He shares an example of an actress friend who posts on the subject of child trafficking on Instagram and gets 200 views, but if she posts herself half-naked she gets views. LinkedIn wants value, not half-naked videos.   [42:01] Josh had the same conversation with a recovering alcoholic. Post for the family members of someone with an alcohol problem. People are scared of being vulnerable. Understand what audience you are talking to, the direct audience or the people around them.   [42:56] You may need to shift how you write your content and whom you're writing it to, to reach the audience you want to reach. They will DM you.   [44:09] Likes and comments are just vanity metrics. They don't mean anything. People ask Josh how he attracts his KPIs. In the conversations. If a post with few likes spurs one or two conversations, you've won. Another post can be viral but spark few conversations.   [44:44] Change your perspective. Are you being polarizing enough to push someone to love you or be pushed to engage with you? Indifferent content not only wastes your time but also the readers' time.   [45:35] Sachin saw on his LinkedIn profile that his wife had posted. She had attended Josh's training last week in the community and she was inspired to work with LinkedIn as a new channel for her to a new audience. Sachin thanks Josh for that.   [46:21] Josh shares what he can to add value to the world and not just monetize it. He tried to change the world on his own and nearly killed himself. The only way that we can change this world and make it a better place is for all of us to rise together and share that knowledge.   [46:59] Sachin'swife's posts are getting indexed highly on Google as the MOZ SEO score for LinkedIn on Google is 100/100. OpenAI and Microsoft index LinkedIn for the next level of search. People who leverage content from profiles to newsletters to articles, show in all three.   [47:38] That's an opportunity coming to you rather than you spending energy to go find it. Spamming a lot of people is a waste of energy. Engagement gives you energy.   [48:01] Sachin thanks Josh and asks for links. Find JoshuaBLee on LinkedIn but don't send that blank connection request! To connect with Josh tell him why you listen to Sachin, and why you love him, his wife, and the community. That gives Josh a better relationship with Sachin!   [48:34] You can check out Josh's website at StandOutAuthority.com but he'd rather have that conversation with you that builds that relationship and creates an opportunity for both of you.   [48:42] Sachin thanks Joshua B. Lee for sharing knowledge so openly and willingly. He's looking forward to connecting with Josh again.   Mentioned in this episode Perfect Practice Live Joshua B. Lee Archangel Academy with Giovanni MarsicoAmber Spears's Mimosa Mastermind Genius Network with Joe Polish Kevin Thompson Dan Sullivan Balance is Bullsh*t: How to Successfully Integrate Work & Life, by Joshua B. Lee   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “That's the only way we're truly going to be able to change this world for the better, is to be able to have enriching conversations that are 100% transparent.” — Joshua B. Lee   “There are a billion people on LinkedIn right now. Only about four million of them are active on a regular basis but those four million are getting access to 10 billion content impressions weekly.” — Joshua B. Lee   “One thing I realized, especially post-COVID, was there's much in this world that we do take for granted, that we don't pay attention to.” — Joshua B. Lee   “Likes and comments are just vanity metrics. They don't mean anything. … How do you attract your KPIs? On the conversations.” — Joshua B. Lee   “The only way that we can truly change this world and make it a better place is for all of us to rise together and share that knowledge.” — Joshua B. Lee   Joshua B. Lee on LinkedIn StandOutAuthority.com  

In this episode, Sachin interviews Dr. Jessica Drummond on a variety of topics around her journey from being a nurse practitioner in a clinical facility to being an integrative women's health practitioner, serving clients around the world. She speaks of her experience with long-haul COVID, and how her practice had prepared for her to be absent for two months while she recovered with hyperbaric oxygen therapy. Dr. Jessica shares her business insights and how going digital in time for the pandemic was a great shift for her business. Listen to learn more about how Dr. Jessica navigates health and illness, hard times and good times, with the support of family, friends, and mentors.   Key Takeaways: [1:03] Sachin introduces today's guest, Dr. Jessica Drummond, who will talk about her health challenges and her business. Sachin welcomes Dr. Jessica to Perfect Practice.   [2:16] Dr. Jessica is a physical therapist and a certified clinical nutritionist with a doctorate in clinical nutrition. She graduated as a physical therapist in 1999, planning on sports medicine. She enjoys sports and exercise so she started her career in outpatient orthopedics.   [3:19] She grew interested in women's health. Within the first decade of her career, Dr. Jessica realized that physical therapy was not the complete answer to some of the more complex conditions affecting women.   [4:06] That's when Dr. Jessica dove in to learn more about health coaching, clinical nutrition, functional nutrition, and taking a more integrative perspective. Dr. Jessica mostly educates professionals but she has a small practice of clients with complex chronic illness.   [4:52] When you come at a complex condition with a holistic mindset, and let the client lead with all the things that they can do, that gets Dr. Jessica excited. We don't have a quick-fix solution for complex chronic illnesses like endometriosis.   [5:25] Dr. Jessica started the Integrative Women's Health Institute as CEO and Founder. Dr. Jessica thinks that having an athlete mindset has supported her in everything, not just her work. In terms of successfully navigating entrepreneurship, it absolutely helps her.   [6:26] From 2006 to 2010, Dr. Jessica's husband moved the family often as a consultant, so Dr. Jessica had to keep restarting in new clinical positions. She started her practice not to be an entrepreneur but to create something she could do anywhere.   [7:12] At the time Dr. Jessica didn't even have an iPhone, so she didn't have a lot of tools to do digital telehealth but it was possible. She had a beautiful office in her home to meet clients in, but all of them chose to work with her by telehealth, instead.   [8:10] Dr. Jessica's athlete mindset is flexible, curious, and persistent. She says if you just keep doing it, you overcome the obstacles. If you give up, you don't overcome the obstacles.   [8:39] Sachin is reading Areté, by Brian Johnson. He recommends it. It has 451 lessons on 1,000 pages. One lesson is about making 50 pounds of pottery to get the best final product in an art class, which is another way of putting in the reps.   [9:54] No one mentored Dr. Jessica in entrepreneurship, but she had a teacher who inspired her in digital marketing. She has a cousin entrepreneur who helped her a lot. All during her schooling, she expected to have a straightforward clinical career.   [11:58] Dr. Jessica's parents supported her education and paid for most of her schooling. She had a safety net. It's easier to be entrepreneurial when you have some financial cushion. She also still had her clinical skillset if she needed to fall back on a job, that helped her to take risks.   [14:00] In the beginning of her business, Dr. Jessica's challenge was technology and she never did a tone of it. As quickly as she could, she hired people to help her with technology. The way she learned is when she didn't know how to do something, she would do it and get feedback.   [14:46] Dr. Jessica thinks what gets people stuck is thinking through how to do something, and learning about how to do it, instead of doing it. The most valuable thing for her to do was to try something and then see if it worked.   [15:09] Dr. Jessica was building the first large-scale digital version of her women's health coach certification when she met JJ Virgin, who encouraged her to sell it first and then build it, so she did.   [16:45] For the first five years when Dr. Jessica was launching larger-scale global programs, she would go talk about them anywhere in the world that invited her to speak, if there were more than 20 people. She went all over the place.   [17:08] Dr. Jessica overcame obstacles by taking action. That required doing a lot of things, like being on the news, filming YouTube videos, and speaking in front of audiences who heckled her. She knew that what she was talking about was helpful for patients because she had seen it.   [20:19] Sachin had a conversation with an investment banker who told him the three things investors look for when buying a business: EBITDA, How much the Founder is involved in operations, and SOP.   [20:52] Many entrepreneurs were challenged by the pandemic. It affected Dr. Jessica with long-haul symptoms. [21:39] Dr. Jessica thanks Sachin for the help he provided to her with breathwork, while she was ill. The year 2020 was great for the Integrative Women's Health Institute because they were ahead of the curve. Her colleagues at in-person practices were shut down.   [22:36] Dr. Jessica and her team were able to quickly pivot and educate people through telehealth with a decade of telehealth experience by that point. If you're creative and constantly looking for opportunities, sometimes you're a little bit ahead of the curve and can take advantage of shifts.   [23:02] Her colleagues who run small private practices were willing to adapt. Some of them grew new lines of service but in the short term, it was hard. For Dr. Jessica, the short-term was great.   [23:21] Then, in December 2020, Dr. Jessica got COVID-19. She thought with Vitamin D, she would be strong. She was shocked to become super sick. She was weak for months and had more long-haul issues. Almost four years later, it's still something she manages.   [24:03] Being so sick cost Dr. Jessica a lot of money. She was grateful to have some cushion from earlier in 2020. Dr. Jessica had a team of 20 running the company. They stepped up. Dr. Jessica was grateful to have work, to tether her to reality as she recovered.   [24:59] Dr. Jessica says part of the healing is staying contributory, even if in small ways. There's a sense of purpose in the work.   [25:41] The systems and structure of Dr. Jessica's company had to be ironclad. At that point, they were not, so she brought in a fractional COO. They reorganized the team a bit and the COO is still with the company today.   [26:12] In 2023, as a part of her long-haul COVID recovery, Dr. Jessica went to the hospital at Yale for hyperbaric oxygen therapy which was key to her complete recovery. It required hours of therapy every day for 40 sessions, so she took two months off work.   [27:03] At that point, the Integrative Women's Health Institute had built all the structure and systems to have everything running without Dr. Jessica's participation. They were able to maintain their revenue generation, and profitability, and support their students and clients.   [27:26] This year, they are working on how to scale their strongest programs. Dr. Jessica has hand-picked the strongest programs that they want to keep doing. They have a clear path to the goals to hit to get to the ideal EBITDA for profitability, and for the company to be stronger.   [28:03] When you go from being at the peak of health to the week later, almost dying, you think about your business as a resource for your family, if they were to need it and you weren't there.   [28:19] Dr. Jessica doubled down on creating and optimizing SOPs, so her skilled team can continue to scale the mission of women's integrative healthcare. Dr. Jessica has worked very hard on this asset for 15 years. If anything happens to her, her family will recoup something.   [29:18] Hopefully, Dr. Jessica won't die suddenly, and she and her husband will have something out of the intense work of the past 15 years.   [30:35] Dr. Jessica says if someone has long-haul, the key is figuring out what kind of long-haul. There are different underlying causes. The most common symptom is fatigue. Dr. Jessica supported her mitochondria from Day 1, so she never had fatigue. Support your mitochondria.   [31:11] The second thing is thinking of oxygen as a nutrient. For Dr. Jessica, hyperbaric oxygen therapy was key. You may have capillary microclotting. You may be dealing with organ damage or irritation to the immune system that triggers mast cell activation syndrome.   [34:31] Because you create a business out of thin air, you can create it in any way that you want. It's valuable from the beginning to think about the pieces of it that could run without you needing to be fully present even for a little bit at a time. You can keep expanding it.   [35:01] It doesn't have to be about a crisis. Dr. Jessica has learned that stepping away from the business for weeks or months brings a presence to her most important people. It also brings her new ideas and more energy to bring back to the company when she has had a true rest.   [37:09] Sachin recently had three days in the wilderness. It was magical; time stood still. He was fully present. No new information was coming in. He was off the grid. Having three-day weekends now and then can be a great stepping stone if you are afraid to fully unplug.   [37:54] Sachin went to India a few years ago. His business ran better while he was gone! A true business benefits when you're there but doesn't rely on you to exist. It's like raising children. The more they grow, the more independent they become.   [39:26] The pandemic was a turning point for many businesses. Some businesses were ahead of the curve and took off. Some businesses that were strictly physical took a bit of a hit. Things are open again. Assess what would happen in another crisis. Would your business survive?   [40:20] Dr. Jessica says we can stress-test our businesses, but we don't know what the next stressor will be. That's where flexibility and the willingness to try crazy things come in. True entrepreneurs survive long-term by treating stressors as interesting challenges for creativity.   [41:01] Always do the best you can. You can't control everything. The stronger the foundation of the business is, the healthier it will be.   [41:24] Sachin mentions a mutual mentor, JJ Virgin. Dr. Jessica gives a shoutout to a colleague, Greg Todd, who was not a direct mentor but reached out to help when she was ill. Also, Fabian Frederickson, and also her Dad, as a sounding board with his experience in the business world.   [42:30] Dr. Jessica credits her team with putting their heads together to figure out what to do. Dr. Jessica goes to a lot of conferences and just listens. She chats with friends and colleagues such as Trudi, Magdalena, Isabella, and a few others she met through JJ years ago.   [43:15] Being an entrepreneur can be lonely compared to working in a hospital with colleagues every day. Not all of Dr. Jessica's mentors have been formal, but she finds mentorship through being friends with people who are doing the same thing.   [44:14] Dr. Jessica just started reading a fiction book about the Panama Canal. One of the books that recently impacted her the most is Wintering: The Power of Rest and Retreat in Difficult Times, by Katherine May. It's a beautiful book about navigating life when it is hard.   [44:47] Another book that helped Dr. Jessica navigate living with a chronic illness is Between Two Kingdoms: A Memoir of a Life Interrupted, by Suleika Jaouad, written by a woman who had cancer and recovered. Both books changed Dr. Jessica's definitions of health and disease.   [45:16] Dr. Jessica sees health and disease now as more of a continuum. Defining “healthy” is so elusive. Defining “sick” can be somewhat elusive, too. We don't have to call ourselves one or the other, no matter what stage of health we are in. It's the same with life being hard or easy.   [46:35] Sachin talks about seasonality in life, and if you prepare, you can navigate all the seasons as they come up in our day. Sachin thanks Dr. Jessica for sharing her insights and some amazing nuggets of wisdom on Perfect Practice. This time has been valuable.   [47:07] Learn more about the work of Dr. Jessica at IntegrativeWomensHealthInstitute.com, on Instagram @IntegrativeWomensHealth, and on The Integrative Women's Health Podcast.   [47:28] Sachin thanks Dr. Jessica again for taking time out of her day. Sachin wishes continued health, happiness, and wholeness to her, her family, and those around her. Dr. Jessica wishes the same for Sachin.   Mentioned in this episode Perfect Practice Live Jessica Drummond Areté: Activate Your Heroic Potential, by Brian Johnson Wintering: The Power of Rest and Retreat in Difficult Times, by Katherine May Between Two Kingdoms: A Memoir of a Life Interrupted, by Suleika Jaouad   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “I started my practice, not with an intentional decision to become an entrepreneur. I was trying to create something that I could do from anywhere. At the time … I don't think I even had an iPhone, so I didn't have a lot of tools to do digital telehealth.” — Jessica Drummond   “I think my athlete mindset has just been two things, flexible and curious, and then also persistent.” — Jessica Drummond   “The way I've learned in my business is when there were obstacles and I didn't know how to do something, I would do it and get feedback. … What gets people stuck is thinking through how to do it; learning about how to do it.” — Jessica Drummond   “When you go from being at the peak of health to the week later, almost dying, you think about your business as a resource for your family, if they were to need it and you weren't there.” — Jessica Drummond   “We're always going to do the best we can, and I can't control everything, but the more creative I am and the more strong the business's foundation is, the healthier it will be.” — Jessica Drummond   “Defining ‘healthy' is so elusive. Defining ‘sick' can be somewhat elusive, too. We don't have to call ourselves one or the other, no matter what stage of health we are in. The same thing with life being hard or easy.” — Jessica Drummond   Jessica Drummond on LinkedIn Integrative Women's Health Institute @IntegrativeWomensHealth on Instagram  The Integrative Women's Health Podcast  

In this episode, Sachin interviews Cynthia Thurlow on her early career as a nurse practitioner, and why she took a leap of faith into beginning a holistic healthcare practice focusing on the health of perimenopausal and menopausal women. She speaks of her two TEDx talks, how the second one became viral, and led to her writing her first book. She speaks of intermittent fasting and what it did for her health and her practice. Listen to learn more about how Cynthia helps women in the second half of life live in their best health.   Key Takeaways: [1:00] Sachin introduces today's guest, Cynthia Thurlow. Cynthia has done two TEDx talks and created a revolution around intermittent fasting. Today, we're going to go through the chapters of Cynthia's journey to inform you about the perseverance it takes to succeed.   [2:28] Sachin thanks Cynthia for hosting him on a past episode of her podcast. Sachin and Cynthia met through Mindshare. Sachin is grateful for the collaboration in that community.   [3:29] A great deal of why Cynthia does what she does is wanting to help women understand that navigating the second half of their lives does not have to be fraught with poor quality sleep, weight loss resistance, and gaslighting by well-meaning healthcare providers.   [3:54] Cynthia started her journey in ER medicine and then cardiology as a nurse practitioner. She got to a point where she was no longer inspired to write prescriptions. She felt that so much of what she was seeing were lifestyle-mediated issues.   [4:18] Cynthia says that so much of what we do in traditional allopathic medicine is focused on urgencies and emergencies and there's clearly a place for it but where we fall short is in prevention and chronic disease management.   [4:33] Cynthia no longer felt aligned with writing prescriptions for lifestyle-related issues, so in April 2016, she took a massive leap of faith and left traditional clinical medicine. She assured her husband it would work. She felt there was a need to provide support in different ways.   [5:27] Women started coming to her who felt they were misunderstood by providers who had 10 to 15 minutes to talk to them about multiple concerns, women who were being put on anti-depressants instead of checking hormones to see whether they needed oral progesterone.   [5:51] Cynthia started creating programs in 2016 in response to consistent symptoms and concerns that women had, which led to one-on-one work. Nurse practitioners in her state were not autonomous. She knew she needed to be in lifestyle medicine.   [6:16] Cynthia's colleagues didn't have time to talk to patients about sleep, nutrition, or exercise, so they referred those patients to Cynthia. That was how it evolved initially, and it was gratifying, but Cynthia still felt something was lacking.   [6:56] In 2018, Cynthia wanted another challenge. She wanted to do a TEDx talk about the issues and changes women go through in perimenopause and menopause.   [7:14] Cynthia did a second TEDx talk that went viral. It validated to Cynthia's family that her work was needed and that she had a genuine business. Cynthia speaks of the stress of going from being an employee to being an entrepreneur but says that great risks have great rewards.   [8:22] Cynthia says she was meant to be married to her husband and have her boys. Occupationally, the work she is doing now impacts more people than being in an office or the hospital where she was seeing 16 or 20 patients a day. Now her message is amplified.   [8:44] Her message also serves as a reminder that you are capable of so much more than you realize. Some of what you do is a leap of faith and some of it is understanding you have a message that is worth amplifying. Aligning with that concept allows you to propel forward.   [9:47] As an entrepreneur, understand that things take time; they don't happen overnight. What you see on social media are highlights. They don't show you the tough part. They don't show you the 80 hours a week you may be working as an entrepreneur. It's so easy to doubt yourself.   [10:12] Put your blinders on and focus on your vision and impact and the people you know you can reach and inspire. Sachin adds, some days you step in grass, and some days you step in mud but you just keep moving forward. As you go, you learn and develop skills.   [12:07] Cynthia tells what it was like to resign from the hospital. Cynthia says in Human Design, she is a Manifesting Generator. She leans into what feels intrinsically right, viscerally. She loved her patients but she was not happy with writing prescriptions. She was mentally tired.   [13:41] Cynthia's body was telling her she had to make a decision. One day, her feet hit the floor and she said, “Today is the day.” Her husband didn't understand. She was fearful to tell her employer but once she did, it was like a weight was lifted off her shoulders.   [14:16] Cynthia spent six weeks mourning the decision because she loved the people she worked with. She loved her patients, but not the environment. She was no longer growing intellectually. She was not aligned with the model of treating symptoms with prescriptions. [14:58] Cynthia felt that there was more that she could do by focusing on lifestyle and helping people understand that poor sleep, inactivity, poor eating, poor relationships, and poor spiritual practices do not lead to good health.   [15:40] Colleagues and her parents told her she was having a midlife crisis but she disagreed. She had put much thought into it and had a clear vision of where she saw her business going. She couldn't do it in the context of continuing to work in that environment.   [16:19] Looking back eight years, Cynthia sees she is now exactly where she is meant to be. There's a reason things happened on the trajectory that they did. She had to take that leap of faith. Now Advanced Practice Nurses reach out to her and ask how they can do as she does.   [17:35] Cynthia says all of us listening to this podcast need to realize our work is so needed and valuable. We have to have faith in ourselves. We need to build an army to help support people's health and wellness needs. Cynthia says the current system is broken.   [17:55] Sachin quotes Dan Sullivan who said that every system does exactly what it is designed to do. Sachin's take on that is that the system is fixed to be rigged against the patient and the practitioner so a small percentage of people benefits from everything that's happening.   [18:28] Sachin is thankful that the system is great in emergency situations but eventually, it grinds down practitioners, patients, insurance companies, and governments. He can't see how it will play out over the course of 50 or 100 years.   [19:12] Sachin addresses the mid-life crisis issue. For a lot of people, going into a holistic style of practice happens around mid-life. But it's not a mid-life crisis, it's an opportunity to be reborn. Reframing that in people's minds can be helpful. It's a new world, embrace you.   [20:36] Cynthia is the first entrepreneur in her family. Her parents instilled in her a strong sense of self-confidence. She comes from a family of people who are in service to others, both in medicine and teaching. She speaks of how she and her husband balance each other.   [22:17] Cynthia has a child she suspects will be an entrepreneur. He's constantly figuring out strategies and solutions. He wants to go to business school and work on Wall Street with complex computational models.   [22:50] Cynthia invested early in her mindset and her business. She got a business coach early and she credits every coach she hired with helping her drive her business further. You cannot do it all on your own. Hire people who know more than you do to help you expedite your growth.   [23:24] Cynthia joined Mindshare in 2019, After her talk went viral, she had felt the universe telling her it was time to leap again. After joining the mastermind, she felt like a little fish in a big pond, amazed at the quality of people she was around, people she could learn from.   [23:51] Cynthia is a proponent of being a lifelong learner. There's no greater joy for her than learning. She is very coachable. Give her a suggestion and she gets it done. Her business is not a hobby. She wants to make an impact and as a result, generate an income.   [26:33] The American Heart Association produced a document on time-restricted feeding at an epidemiological conference. It looked at two days' worth of data, wasn't a research study, and wasn't peer-reviewed. It linked time-restricted feeding to heart disease and morbidity.   [27:45] Intermittent fasting may deserve to have more research done, particularly within women, Cynthia says you can't draw a conclusion from two days' worth of information that is self-reported at an epidemiologic conference. It goes back to clickbait.   [29:01] Cynthia did a video on Instagram a couple of days after the article came out. She told her audience it does not impact her decision to continue talking about intermittent fasting. For most of us, it is not going to change utilizing that as a strategy for ourselves or our clients.   [30:25] Cynthia says many organizations are designed to protect consumers but are so influenced by the pharmaceutical industry and the processed food industry that there is a lack of objectivity. Their advice is very subjective. A lot of clinicians teach that advice.   [31:05] Cynthia disagrees with a registered dietician working for the ADA telling everyone to have lots of heart-healthy grains and processed carbohydrates. Cynthia says that's exactly the advice to keep you sick and misinformed.   [31:55] Sachin used to be a speaker for the American Diabetes Association, but he quit after a few talks because it became clear to him that their objectives were not aligned. Sachin was teaching how to reverse diabetes, and they told him he couldn't say that.   [32:42] Sachin was sharing what was working clinically for people who want to get off of these medications or reduce the medications. It's not just food that raises blood sugar. Poor sleep, lack of sunlight, our microbiome, and stress will cause blood sugar dysregulation.   [33:14] Sachin says the ADA was focused only on food and medicine. The asteroid that's about to hit this country is metabolic dysfunction, which spills into many chronic health challenges. Intermittent fasting is a powerful tool to help people address metabolic dysfunction.   [33:57] Cynthia had never had a weight problem but found that in perimenopause she could not shed 10 pounds. Her trainer at the time suggested intermittent fasting. She thought that would be starving but she started reading about it and found Jason Fung's book.   [34:41] Dr. Jason Fung uses intermittent fasting protocols with his patients. Cynthia came to intermittent fasting with the desire to change body composition but she stayed for all the other benefits. She didn't initially lose weight but she felt so much better and was so cognitively clear.   [35:05] Doing intermittent fasting, Cynthia had so much more energy and less bloating. Over time, she did lose weight. She talked to her patients about it and they thought she wanted to starve them. She talked about it to any who would listen. Then she left clinical medicine.   [35:37] When she decided to do the TEDx talk, she was offered two around the same time. They had to be on different topics, so the first talk was on perimenopause and the second talk was about intermittent fasting. That topic became one of the most Googled topics of 2019.   [36:23] Cynthia's talk was recorded in March 2019. The talk was released in May and that changed everything. She came to intermittent fasting out of a curiosity for herself, but she had so much success, that she talked to anyone willing to listen to her.   [37:38] Intermittent fasting is a strategy that almost everyone can use in some capacity to improve their metabolic health. Her teenagers do not fast, but they can even go 12 hours without eating.   [38:55] Cynthia does intuitive eating. On days when she lifts in the gym she may go 12 or 13 hours without eating. If she's hungry, she eats. She is metabolically healthy and insulin-sensitive, so she tries to be observant of how she feels. She consumes enough protein.   [39:55] Some women whittle themselves down to one meal a day and chronically underfuel their bodies. It will break down their muscle and metabolic flexibility. Cynthia tells them their feeding window needs to be large enough to accommodate enough protein, whether animal or plant.   [40:43] Cynthia is a proponent of at least two to three meals per day. You can get to a point where you know if you are hungry or bored or stressed. Food is not the answer to being stressed.   [42:17] Cynthia talks about a toxic diet culture that inhibits you from having a healthy relationship with food. Nourish your body. There are extremes on either side that can be unhealthy.   [43:38] Cynthia sides with the camp of consuming enough protein, strength training, maintaining muscle mass, and not becoming a weakened version of yourself at risk for frailty.   [45:24] Cynthia finds that a lot of men and women eat too little protein and too many carbs.   [46:11] The first meal of the day sets up blood sugar regulation, reducing the likelihood of hyperphagia, and the desire to continue eating. Get a good amount of protein in that first meal and that will set you up for the rest of the day.   [46:40] Cynthia has written a book on intermittent fasting. In 2020, her book concept for Intermittent Fasting went to auction. She thinks writing a book proposal is worse than writing a book. It was super stressful for her. Multiple publishers were interested in publishing it.   [47:16] Cynthia's favorite of the seven publishers was the one who ended up publishing her book. She had three months to get her first manuscript in. Revisions were done at month five and it was published the following year. Then there's the publicity and press she did.   [48:05] Cynthia's book continues to sell hundreds of copies every month. She's still out talking about it. It's the first book written by a woman for women about fasting. It gives a unique perspective.   [48:59] Cynthia just signed her second book deal. It will not be about fasting. Writing a book is probably one of the most professionally gratifying things Cynthia has done. Having a concept and having it come to fruition and having it impact lives is exciting.   [49:38] Cynthia hosts the Everyday Wellness podcast. She started it with a psychologist friend in 2019. At the end of the year, the friend didn't feel she was helping her business, so she quit. Cynthia stayed with it, and she says podcasting is her favorite thing she does in her business.   [50:37] The podcast was like the little engine that could. It grew and grew. It's a wonderful revenue stream. Cynthia also thinks podcasting is the best way to network with other people doing great work. It helped her to learn there was a gap her book would fill.   [51:36] Cynthia says there are not too many podcasts. If you want to do a podcast do it, the way you want to do it. Cynthia learns so much from her guests. She reads their books before hosting them, to get their essence. It becomes an incredible exchange you share with your community.   [53:22] Sachin thanks Cynthia for the amazing conversation today and the work she is doing.   Mentioned in this episode Perfect Practice Live Cynthia Thurlow The Intermittent Fasting Transformation: The 45-Day Program for Women to Lose Stubborn Weight, Improve Hormonal Health, and Slow Aging, by Cynthia Thurlow Everyday Wellness podcast Jason Fung David Sinclair   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “A great deal of why I do what I do is wanting to help women understand that navigating the second half of their lives does not have to be fraught with poor quality sleep, weight loss resistance, and gaslighting by well-meaning healthcare providers.” — Cynthia Thurlow   “So much of what we do in traditional allopathic medicine is focused on urgencies and emergencies and there's clearly a place for it but where I think we fall short is in prevention, and frankly, chronic disease management.” — Cynthia Thurlow   “It is stressful to leave an environment where you are an employee, in many instances, where you have a guaranteed income, to going to having the complete opposite. My prevailing philosophy is that through great risk comes great reward.” — Cynthia Thurlow   All of us, everyone listening to this podcast, your work is so needed and valuable, and yet we just have to have faith in ourselves to understand that the voices are needed. We need to build an army to help support people's health and wellness needs.” — Cynthia Thurlow   “I'm really a proponent of at least two to three meals a day.” — Cynthia Thurlow   “Are you really hungry? Because if you are, please go eat. Or are you bored. Are you stressed?” — Cynthia Thurlow   “Podcasting is the best way to network … with other people doing great work.” — Cynthia Thurlow   Cynthia Thurlow @CynthiaThurlow on YouTube @CynthiaThurlow on LinkedIn  

In this episode, Sachin interviews Dr. Tom O'Bryan on excess inflammation and the effects it has on your body. They address the causes of inflammation, the purpose of inflammation in your body, and how it can accumulate by continued exposure to toxins in your body. Dr. Tom O'Bryan talks about his docuseries The Inflammation Equation, the experts he interviewed over a year for the docuseries, and how you can access this docuseries and learn more about inflammation in your body. Dr. Tom also recommends the Neural Zoomer Plus test to learn about excess inflammation you may have in your brain. Listen to learn more about excess inflammation and its treatment and prevention.   Key Takeaways: [1:02] Sachin introduces today's guest, Dr. Tom O'Bryan. Today we're going to talk about one of the most important topics that impacts virtually every cell, every system, and every organ in your body, something that Time magazine has called the silent killer, inflammation.   [1:24] Dr. Tom is not only a brilliant clinician but also very detail - and scientifically - oriented. He is working on a new project Sachin says will blow your mind.   [1:54] Sachin welcomes Dr. Tom to Perfect Practice. Dr. Tom wishes he and Sachin lived in the same place to get together weekly or so for coffee. Dr. Tom lives in Costa Rica but he imports his coffee from Reno, Nevada, from Brain Bean.   [2:44] Dr. Tom tells about Brain Bean, its founder, Dr. Michael Nelson, and their coffees, including Zen Blend. Sachin says “I'm going to buy it right now. … I'm sold. Thank you.”   [3:55] Dr. Tom explains his work with inflammation. We wouldn't be here if we didn't have an active immune system protecting us every day. When it gets called up, the question is, what's it trying to protect you from?   [4:55] A related thought is that, according to the CDC, 14 of the 15 top causes of death are chronic inflammatory diseases. It's always excessive inflammation that causes disease.   [5:28] Dr. Tom shares a slide from Dr. David Furman at Stanford. The slide has three gears that are linked in a line. The first gear has teeth labeled with things that attack our systems: viruses, bacteria, inactivity, obesity, lack of regenerative sleep, excess stress hormones, and more.   [7:11] When the first gear gets out of balance, it turns to the middle gear, labeled Systemic Chronic Inflammation. Your immune system is responding to a perceived threat.   [7:44] Dr. Jeff Bland, the Founder of Functional Medicine, told Dr. Tom in an interview, “A negative thought is just as powerful at activating your immune system, creating inflammation, as exposure to the SARS-CoV-2 virus.”   [8:21] Dr. Patrick Hanaway, who co-founded the Functional Medicine Center at Cleveland Clinic, told Dr. Tom in an interview, after a diagnosis of Stage 4 throat cancer, “I thought I was bigger than the stress in my life.”   [9:50] Then Dr. Hanaway talked about how he has learned to handle the stress of life so much better, which reduces activating the immune system.    [10:24] Dr. Tom returns to the image of the three gears. The gear in the middle is your immune system trying to protect you. That turns the gear on the right, which is your genetics and antecedents, such as mercury toxicity. Genetics and antecedents point to your weakest link.   [11:02] The pull on the chain attacks your weakest part. The pull on the chain is inflammation. Excessive inflammation is bad for you.   [11:28] The World Health Organization tells us for the last four years, the average life expectancy for newborn children is less than the average life expectancy of their parents, meaning kids are expected to live shorter lives than their parents are expected to live.   [11:50] The main reason for this shortened average life expectancy is the inflammation from your immune system trying to protect you from something. We have to identify what your immune system is trying to protect you from. Maybe your toxic dishwasher detergent!   [12:57] We can't eliminate all exposure to toxins, but we can make progress. Keep working at it, a little bit at a time. Can you reduce your immune system's need to protect you?   [13:54] Dr. Tom interviewed the actress Fran Drescher. She's a 23-year survivor of uterine cancer. Her oncologist saved her life. Fran wrote a NY Times bestselling book, Cancer Schmancer. She started the Cancer Schmancer organization to educate people about cancer.   [14:50] Fran Drescher said the first thing you have to do is to treat yourself as your best friend. Educate yourself on the chemicals you use every day. For longevity and quality of life, take regular baby steps to reduce the load on your immune system trying to protect you.   [15:27] Dr. Tom has patients answer a questionnaire and take labs before he sees them by Zoom. One of the tests is the Neural Zoomer Plus. It looks at 53 markers of excess inflammation in your brain. [17:18] Blue Cross Blue Shield came out with a paper in February 2020 that went unreported because the pandemic was happening. The paper said that in the previous four-year period, there was a 407% increase in the diagnosis of Alzheimer's in 30- to 44-year-olds.   [17:56] Right now, there is an explosion of cognitive decline, diagnosed depression, anxiety, schizophrenia, brain dysfunction, autism, and attention deficit. The brain is a sensitive and active organ with 20‒25% of the body's blood at one time. Inflammation is killing brain tissue.   [18:36] Dr. Tom has never had a Neural Zoomer Plus come back normal. Results show people have low-grade inflammation in the brain. It doesn't make them sick but it eventually triggers symptoms. Then they get diagnosed with a disease, after decades of inflammation.   [19:31] A government report published in 2019 stated that Alzheimer's will bankrupt Medicare within 25 years because so many more people are getting it.   [19:59] They showed that there are 20 to 25 years of excess inflammation in the brain before you ever have a symptom. You feel fine but your brain's on fire! By the time symptoms come you're pretty far down the path.   [20:32] Look for antibodies being elevated. Dr. Tom tells of four immune systems. The one in our gut is like the sheriff. The marshall is in the bloodstream. The system in the brain is the glial cells. They fire an inflammatory cascade to get rid of anything that's not supposed to be there.   [21:47] When you have chronic inflammation from environmental toxins like mold in your house, your immune system tries to fight it. Inflammation in the bloodstream crosses the barrier into your brain and the glial cells react like fireworks exploding and causing collateral damage.   [22:44] The collateral damage causes elevated antibodies to get rid of the damaged brain cells. The Neural Zoomer Plus test identifies elevated antibodies in the bloodstream. Next, find out where the inflammation is coming from; food, mold, or toxins.   [23:36] Dr. Tom says the Neural Zoomer Plus test looks at pathogens like herpes, cytomegalovirus, and streptococcus. Those pathogens can be in other parts of the body, but the antibodies cross into the brain.   [24:24] Dr. Tom speaks of a connection between some celiac patients and antibodies to the cerebellum. If they have these antibodies, when they go gluten-free, the antibodies to the cerebellum go down. Dr. Tom calls this molecular mimicry.   [25:21] When the cerebellum is attacked, you can lose your balance, or misjudge door frames as you walk through them. To test balance, take your shoes off, stand straight, lift your right knee in the air, and count to five. Let it down lift the left knee and count to five.   [25:48] Repeat the test with eyes closed. That's a simple test for cerebellar balance. If you can't keep your balance, we now know where we have to look. Let's measure and see. Do you have antibodies in your cerebellum? We have a path to follow to reduce the inflammation.   [27:30] The Journal of the American Medical Association, one of the most prestigious journals, published a paper on couples going to assisted fertility centers. It showed that women who ate three servings a week of organic fruits and vegetables had the best outcomes.   [31:11] The study didn't address this, but Dr. Tom thinks the women were also doing other things to be exposed to fewer toxins, like using organic shampoos and soaps. Probably there were other areas where there was less insult activating the immune system trying to protect them.   [32:07] Dr. Tom notes that a fertilized egg has no defense. It's completely dependent on Mom's environment. If Mom has a toxic environment, from a lifetime of accumulating toxic chemicals, and she's eating conventional fruits and vegetables, that takes her over the edge more often.   [33:01] In those women, the implantation failed 18% more often, and if there was a pregnancy, it was lost 26% more often. That's powerful information! Anyone can eat three servings of organic fruits and vegetables a week while working in the direction of reducing the toxins in your life!   [33:23] Buy organic shampoo from the health foods store. Don't use poisonous toothpastes. What we're being given is reducing the life expectancy of newborns compared to their parents and increasing the incidence of every autoimmune disease by four to nine percent yearly.   [34:42] More people are getting sicker because more and more chemicals are accumulating in our bodies.   [34:53] In Chicago in 2016 they collected urine from 326 women in the eighth month of pregnancy. They measured five different phthalates, and chemicals used to mold plastic. They followed the offspring of those pregnancies for seven years.   [36:16] When the children turned seven, the study team did Wechsler IQ tests on the children. The children whose mothers had the highest amount of phthalates in urine during pregnancy had IQs seven points lower than the children whose mothers had the lowest amount of phthalates.   [36:59] One IQ point is noticeable. A difference of seven IQ points is the difference between a child working very hard to get straight As and a child working very hard to get straight Cs. A baby's brain doesn't develop in utero to its full potential when Mom is high in phthalates.   [37:46] Phthalates are what harden nail polish in four or five minutes. They're in your bloodstream within four to five minutes.   [38:58] Part of Dr. Tom's goal is to reach women of childbearing age to attend The Inflammation Equation and listen to the experts. Dr. Tom went to seven countries for a year interviewing people for this docuseries. Just listen to what they say. It makes perfect sense.   [39:32] The goal is to reduce the exposure to all of these things that activate your immune system, trying to protect you. You need to get the insult out of there so the immune system calms down on its own.   [40:13] Taking Turmeric as an anti-inflammatory can help, but what is the source of the inflammation? Dr. Tom wants to reduce our exposure to toxins. You can protect yourself and your family by cleaning toxins off your food with a product like Veggie Wash from TrulyFree.   [41:50] The Inflammation Equation can be found at TheInflammationEquation.com/Patel. Register here. When you register, you'll get the full interview with Fran Drescher. You'll laugh and you'll cry. Dr. Tom tells how Fran Drescher protects her home environment.   [44:27] For healthcare practitioners, Dr. Tom hopes you will register as an affiliate. When you register as an affiliate, Dr. Tom gives you all the information to send to your patient base so they will attend. Dr. Tom wants you to be able to ask more engaging questions.   [45:22] NASA published a gook on houseplants for space. Two six-inch houseplants in a 10x10 room absorb 74% of the toxins in the air. All home fabrics are soaked in flame-retardant chemicals that are not good to breathe. Get houseplants. Mother-in-law's tongue is a great one.   [47:28] If your cabinets are not solid wood, they're pressboard. Pressboard is soaked in formaldehyde that off-gasses into the air. Furniture, too can be pressboard. Fran Drescher has a switch she uses at night to turn off the wireless in her home to protect her environment.   [48:35] Sachin thanks Dr. Tom for always sharing what he learned, paying it forward to practitioners, and to all who are seeking better health. Sachin is excited about the event. He's excited always to learn more and keep pushing the envelope forward.   [49:18] Sachin says we'll share all the links that Dr. Tom O'Bryan mentioned. Here's to having the right amount of inflammation, so that your body can heal, repair, and regenerate itself for a long healthy life.   Mentioned in this episode Perfect Practice Live Dr. Tom O'Bryan The Inflammation Equation   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “The Center for Disease Control tells us that 14 of the 15 top causes of death are chronic inflammatory diseases. It's always excessive inflammation that causes disease.” — Dr. Tom O'Bryan   “It was Dr. Jeff Bland, the Founder of Functional Medicine, who said in the interview that I had with him, ‘A negative thought is just as powerful at activating your immune system, creating inflammation, as exposure to the SARS-CoV-2 virus.'” — Dr. Tom O'Bryan   “You'll hear it time and time again from our experts. The pull on the chain is inflammation. Inflammation is not bad for you. Excessive inflammation is bad for you.” — Dr. Tom O'Bryan   “The World Health Organization tells us for the last four years, the average life expectancy for newborn children is less than the average life expectancy of their parents, meaning kids are expected to live shorter lives than their parents are expected to live.” — Dr. Tom O'Bryan   “There is such an explosion going on of cognitive decline, diagnosed depression, anxiety, schizophrenia, brain dysfunction, autism, and attention deficit. The brain is such sensitive tissue. … Inflammation is killing brain tissue.” — Dr. Tom O'Bryan   “More people are getting sicker because there are more and more of these chemicals that are accumulating in their bodies.” — Dr. Tom O'Bryan   Dr. Tom O'Bryan@TheDr-com on LinkedIn @TheDrcom on YouTube  

In this episode, Sachin interviews Dr. Elena Villanueva on her journey from chiropractic to holistic health practitioner. She shares some of her origin and the health crisis that cost her three sports medicine centers and her home before she recovered. Listen to learn more about the Holistic Health practices of Dr. Elena Villanueva.   Key Takeaways: [1:01] Sachin introduces today's guest, Dr. Elena Villanueva. Dr. Elena runs an amazing practice that brings the best of ancient wisdom and modern science together to help people have their deepest healing and feel amazing even when all other things have failed.   [1:42] ModernHolisticHealth.com is where you can learn more about her work.   [1:49] Sachin will ask Dr. Elena to unpack her recipe for growth, persistence, and success, and share with us how we can build a practice that we love, that gets amazing outcomes, and that has an awesome impact in the community, and build an amazing team that does great work.   [2:33] Sachin welcomes Dr. Elena to Perfect Practice.   [3:04] Dr. Elena's biggest challenge has keeping her personal life and lifestyle as her “number one.” She starts working and she can just go, go, go, like a racecar. Before you know it, the wheels are coming off the car because she put herself on the back burner.   [3:51] Her biggest rewards have been when she sat down and took time to get right with herself, reprioritize her values, and get a deeper understanding of how she can have longevity in this type of work.   [4:24] Dr. Elena aspired to be in the health field from the time she was six or seven years old. Her stepfather was a surgeon. Her uncle is a surgeon. All her uncles are in the medical field. She wanted to be like them, helping people, and making a difference.   [4:49] In her pre-teens, Elena started going to the clinic with her dad, getting patients ready to be seen. As a teenager, she was with him in his plane, flying to border towns to do charity cataract surgeries for the farmers. She helped him in the surgery room.   [5:39] Elena developed a love for helping people. That led her to go to chiropractic school to learn to do things in a more natural way. At the time, she didn't know about naturopathic school or she might have gone in that direction. That's the essence of the work she does today.   [6:03] After chiropractic school Dr. Elena had three successful sports medicine practices in the Austin, Texas area but she ended up getting very sick. Her father had just passed on and she had no advocate to help her. She was ashamed to tell anyone she was suffering.   [6:41] Dr. Elena was so sick she almost died. She lost her three practices and her home. She lived in her car but didn't share with anyone what had happened to her because she carried a lot of shame.    [7:03] Dr. Elena survived. She experienced a lot of miracles along the way and says miracles are always there if you're looking for them. She had a big shift that led her to where she is today. She went back into practice with opportunities to cover for other doctors on maternity leave.   [7:33] Dr. Elena rediscovered her love for being in the health and wellness field, this time, doing more holistic and functional-type care rather than strictly the biomechanics of the back and neck. She discovered her purpose for what she is supposed to do, and that's why she is here.   [8:03] It has been a beautiful ride, but it's not always easy. It presents itself with challenges. If we can become conscious of the common challenges, we can overcome them and we can complete our mission or whatever it is we believe that we're here to do.   [8:23] Sachin points out the many similarities between Dr. Elena's journey and his own, including the unwellness he experienced and thought was normal before discovering functional medicine. Informed decisions bring better outcomes.   [9:57] Dr. Elena found out that there was a combination of factors that had led to her becoming ill and unable to heal. That is what she teaches today in her five-part series. She had had a combination of toxins in her body, including mold. She wasn‘t eating the right foods.   [10:40] She was burning the candle at both ends so she had a lot of physical and mental stress running three clinics as a single mother. She worked super hard to build security. Her choices, combined with toxins in her environment, and unresolved trauma, led to massive dysbiosis.   [12:11] Dr. Elena also suffered fatigue, brain fog, and back pain, She went down quickly with some severe symptoms and conditions. Doctors didn't know what to do for her. She had severe bleeding for about two years. The doctors wanted to cut out her reproductive organs. [12:55] Looking back, she sees it was a lot of grief being processed. She lost her memory gradually. She developed complete aphasia and severe gut issues. She had to take things to help her sleep and to help her massive panic attacks that she thought were heart attacks.   [13:47] She experienced massive headaches, emotional breakdowns, massive depression, and rashes all over her body. It felt like everything that could go wrong was going wrong.   [15:10] Dr. Elena talks about how her experiences help her as she reaches out to others through an educational five-part series, starting with the Beyond the Pill Masterclass, and the Mental Health Masterclass, exploring the root causes of problems and offering solutions that work.   [16:24] Dr. Elena's experiences also show up in her practice. Everyone who works for Dr. Elena first came to her because they saw her teaching when she shared a part of her story when she found that our mess is really our message. Her story can inspire audiences and practitioners.   [17:53] Dr. Elena's approach incorporates a multi-faceted system addressing the conscious and the unconscious mind, the belief systems, the mindset and the stories that we create, and the unprocessed emotions and trauma, as well as the physical facets of who we are.   [18:21] The physical aspects are explored through bloodwork and labs, to help guide the bio-individual needs of their foods, lifestyle choices, and manner of exercise, supplements, and protocols to work on for the different organ systems of their body.   [19:34] Modern Holistic Health has a six-pillar system: Personal, Business, Marketing, Sales, Lifestyle, and Integration. Personal comes at the top, as she learned from her very successful mentors. She applies the Personal to her team, helping them to develop themselves.   [20:27] Dr. Elena believes that the degree of success that you can see in your business is directly correlated to your personal development and growth. Success to us doesn't just mean money. What happens if you're healthy in the money section, but not in the relationship section?   [21:12] A lot of people have a bad relationship with money. They generate money but later they have nothing to show for it. They don't know how to invest their money, build their portfolio, or be better stewards of the money they make. This is under the Personal pillar.   [21:45] Personal is the first of the six pillars and Dr. Elena teaches a lot of personal development. Dr. Elena sees that as a gap in a lot of practitioner certification courses and masterminds. Dr. Elena has a lot of breakthroughs with her practitioners on that.   [22:11] The second pillar is Business. What are the foundations and the values upon which we are building our business? Why are we doing the business? It's important that what we are doing with our business is in alignment with our value systems. Know basic business strategies.   [23:01] Building a solid foundation is important so you can get to that million-dollar mark and beyond it. What worked for you to get to $500,000 isn't necessarily the same structure that will get you from $500,000 to $1,000,000, from a million to two million, and so on.   [23:47] One of the biggest mistakes practitioners make is that they try to grow wide quickly rather than focusing on growing deep roots first. Be involved in and understand every bit of your processes, in the beginning. Know that Version One is not going to be the final process.   [24:42] You need to be on top of your processes. When you scale to the next level, if your processes are not solid, and you're not deep-rooted in your processes, that's where things will go sideways really quickly and you could end up losing money without even knowing it.   [25:03] Dr. Elena teaches her practitioners to develop a mindset of curiosity and excitement around the processes. If you dread working on your processes, you are saying to the universe, “I don't want this anymore,” and something will happen to mess up what you're trying to build.   [25:38] The other four pillars are Marketing, Sales, Lifestyle, and Integration. Building the right team around you that has the same values is part of integration. Integration is key. That is where you get the real growth. Integrate all the parts for long-term business success.   [30:12] Modern Holistic Health has an organizational chart showing who is on each team. Dr. Elena tracks metrics and KPIs of the top things each member of each team is responsible for doing. She has them fill out a questionnaire to assess their values every year.   [31:20] Annual assessments help Dr. Elena to know if employees are still a good fit in the practice, should be promoted, moved, or go somewhere else. This is vital to the success of the business. Implement a process like this from the beginning, with a chart, to be able to scale.   [35:48] Dr. Elena believes it is important to invest in your team members' professional development. It's expensive; structure it so that if they leave your organization shortly after your investment in them, they owe you back the money you paid for their training.   [42:16] Dr. Elena has experienced stress when someone wasn't meeting their metrics and she found it hard to fire them. Now she sees that if someone is not doing well, they know it and they're not happy in their job, so it's easy to fire them. Help them find a job where they fit.   [43:31] Dr. Elena speaks of having kept people in the practice for too long. It was bad for the business. After firing them, the business rebounded like a rubber band. Don't keep people that hold your business back. They're not happy, either. Let them go sooner rather than later.   [46:09] Dr. Elena has been super blessed to attract amazing mentors who have also been amazing friends to her. She has burned through a lot of money hiring mentors and joining masterminds. She feels a lot of gaps with practitioners in the personal development area.   [47:38] About two-and-a-half years ago, Modern Holistic Health hired their most recent business coach. After spending about $85,000 on him, they realized he wasn't delivering what he promised, which was to help them set up a C-Suite and investors. Dr. Elena says this is rampant.   [49:41] Dr. Elena has probably spent $250,000 hiring people who didn't help them. Ask for referrals from people who are where you want to be. Don't get your referrals from somebody promoting themselves on stage but from people who have hired the best themselves.   [50:42] Dr. Elena speaks of some practitioners paying to go to an event and leaving feeling overwhelmed, having gotten little pearls of advice but not enough to connect the dots and implement in their practice, leaving a gap.   [51:08] Dr. Elena says the program she has put together is something that fills those gaps for practitioners. She also comments on the success of Sachin's Metabolic Program. Besides the program she offers, she helps practitioners with their personal development.   [52:05] A big reason why people are not breaking the $250K or the $500K mark is their own limiting belief system. It's not all just about the mechanics of building out the right SOPs and hiring the right people. It's about what's going on with your money mindset.   [52:30] Modern Holistic Health, is filling in the gap with a lot of personal development tools and breakthrough tools. She speaks of just finishing a week-long Level 1 Breakthrough event that took people through amazing blocks and limiting belief breakthroughs.   [53:15] One of Dr. Elena's clients at the Breakthrough last week just sold one of her clients a $12K Breakthrough on the same tools she had learned in the Breakthrough.   [53:47] Certain practitioners have money mindset issues and limiting beliefs. Dr. Elena helps them to break through those blocks and limits. She sits with them, looks at where their process is breaking, puts together a process for them, and asks them to follow up in eight weeks.   [55:37] Dr. Elena has been diving into esoteric studies and is excited to explore spiritual experiences with mature women, traveling to ancient, megalithic sites and gathering in a community with like-minded women to live their lives in head-heart coherence.   [57:24] Practitioners and mentors can learn about Dr. Elena's work by visiting ModernHolisticHealth.com and @ModernHolisticHealth on YouTube with case studies and teachings on things from bioenergetics to hormones to epigenetics.   [58:33] Sachin thanks Dr. Elena for the conversation today. Here's to an amazing year ahead helping people in the capacity that brings you the absolute most joy. Dr. Elena sends the same wishes to Sachin and everyone listening to this episode of Perfect Practice.   Mentioned in this episode Perfect Practice Live Dr. Elena Villanueva   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “If we can become conscious of the common challenges, we can overcome them and we can complete our mission or whatever it is that we believe we're here to do.” — Dr. Elena Villanueva   “The degree of success that you can see in your business is directly correlated to your personal development and your personal growth.” — Dr. Elena Villanueva   “Know that Version One is not going to be the final process. You may go through 10 versions of how you want your front office, whether it's virtual or a physical office, to operate each day and the checklist of what you want them to do first.” — Dr. Elena Villanueva   “Integration is not optional, it's key. That is where you get the real growth. We need to integrate all of the parts, all the things that I just talked about.” — Dr. Elena Villanueva   “A players only want to work with A players and B players only want to work with C players”  — Sachin paraphrasing Steve Jobs   “We have experienced keeping the wrong people for too long, for whatever excuses we came up with. … But when we let go of them it was like the business rebounded and did way better as soon as we cut the branches.” — Dr. Elena Villanueva   “Oftentimes, a big reason why people are not breaking the $250K or the $500K mark is their own limiting belief system. So, it's not all just about the mechanics of building out the right SOPs and hiring the right people.” — Dr. Elena Villanueva   Dr. Elena Villanueva ModernHolisticHealth.com @ModernHolisticHealth on YouTube  

In this episode, Sachin interviews Dr. Olga Stevko on unconscious programs and how to transform them, relieving symptoms caused by the stress created by your unconscious programs. Listen for insight on stress and its effects on many systems in the body, and most importantly, how to become neutral to stress triggers.   Key Takeaways: [1:01] The topic is our subconscious and unconscious nervous system and how it affects our health, business, and the way we show up for others and ourselves.   [1:28] Sachin introduces today's guest, Dr. Olga Stevko. Sachin met Dr. Olga last year at Mindshare. Sachin and Dr. Olga have connected several times over the past few months as she helped him with some of the subconscious challenges holding him back.   [2:32] Sachin welcomes Dr. Olga Stevko to Perfect Practice.   [2:58] Dr. Oga developed her methodology by combining several modalities. She trained as a medical doctor in Russia and practiced medicine there. She learned neurolinguistic programming and started working with the unconscious mind.   [4:06] In her medical practice, Dr. Olga observed that people of similar age and condition healed at different rates. Some healed quickly. Some never healed completely. Dr. Olga believes that their mindsets would determine how they would heal.   [4:58] Dr. Olga's curiosity led her to explore the work of Carl Jung, Sigmund Freud, and Milton Erickson. She realized that the unconscious mind is so powerful it creates our subjective reality and things related to it.   [6:28] Dr. Olga explains that unconscious programs result from stressful life events and trauma, including transgenerational epigenetic inheritance. Dr. Olga says that 95% of our entire life experiences are shaped by unconscious programs.   [7:40] She says unconscious programs influence how we perceive ourselves, other people, and the world around us.   [8:18] Dr. Olga states that unconscious programs affect our nervous system with fight, fight, or freeze responses. This can lead to many different issues in many areas of our lives; relationships, business, health, and even premature aging for some people.   [9:11] Dr. Olga says perception is how we perceive with all of our senses: what we see, hear, touch, smell, and taste. Perception comes through our autonomic nervous system. Dr. Olga's theory is that our unconscious mind is our autonomic nervous system and much more.   [10:13] The perception of an experience is different for every person in a group in the same situation. This comes from unconscious programs from unresolved genetic trauma, wound trauma, and childhood trauma.   [10:58] For some people, the perception can be fearful, for some, neutral. For some, it can create anger. Our perception is not our reality. Our perception creates in us a certain reaction because of our unconscious programs that can create fight, flight, and freeze responses.   [11:28] All of that can affect our body and mind in a big way. Psychoneuroimmunology shows that stress affects our immune system and endocrine system. Perception can affect how our brain, peripheral nervous system, and autonomic nervous system react to a certain stimulus.   [12:34] That creates biochemical and physiological changes in our body that can lead to our immune system response, which can lead to health conditions. Stress can lead to numerous health conditions, including cardiovascular, autoimmune, and allergies.   [13:35] Your perception can create a stress response. That stress response can be because of emotions like fear, sadness, grief, and anger. Dr. Olga found that emotions support us through our autonomic nervous system.   [13:58] It's unconscious. No matter how you prepare yourself not to react, in that situation when you have a similar perception and response to certain emotions, your unconscious mind will rule, no matter how consciously you're preparing yourself to react differently.   [14:24] It's significant that emotions are created on the unconscious level. To change the response, you need to work on the unconscious level. You need to transform unconscious programs that create that response and perception that create many issues in your life. [14:59] Your business and relationships are about you, how you look at situations, how you perceive situations, how your thoughts are forming, your ability to verbalize those thoughts, and your emotional intelligence and social intelligence.   [15:36] All of that can create can create problems in your relationships and business, or allow you to be very good in business, communication, and relationships.   [16:53] Dr. Olga believes that everybody experiences trauma. She believes the opposite of the consequences of trauma is resilience. Some people are resilient. They find new meaning and resources to deal with challenges.   [18:07] Dr. Olga has a theory that some people are so resilient because of their ancestral genetic experience. Their ancestors' ability to be resilient can be passed down genetically.   [18:49] Some people are resilient even if something horrible happens, while others cannot function under stress.   [19:33] Dr. Olga explains that people are born with a certain set of genes that do not change. Genes can be expressed in the womb. People are born already with certain symptoms. In some people, genes are expressed in childhood or adult life. Trauma leads genes to express.   [20:35] Dr. Olga's process can work even with children several months old. She would work directly with the children and with their parents. She asks that the child be present in the room, playing, sleeping, or watching TV. The child's unconscious mind can still be listening.   [21:29] During the process Dr. Olga created, the trauma that created the unconscious program will resolve and the unconscious program will be transformed. As a result, there can often be dramatic shifts not only for that issue, but other issues can also resolved or symptoms reduced.   [22:00] The same unconscious program can create more than one issue.   [23:24] How the mind reacts to some unconscious programs wastes a lot of energy. Some people are in a freeze, fight, or flight state every day. Dr. Olga observes how people look. Unconscious programs often create neuromuscular locks everywhere in the body and face.   [25:47] Dr. Olga describes traits she observes in people with neuromuscular locks from unconscious programs in their facial expressions, posture, breathing, and speaking.   [27:12] For example, if there are neuromuscular locks in muscles for breathing and voice production, often, people's voices will be not deep but airy, or they might have a choked voice or feel a lump in their throat that will remarkably affect their voices or breathing.   [28:02] Dr. Olga has seen multiple clients with panic attacks who had such strong neuromuscular locks that they could not breathe deeply to help calm their panic. It's important to train your muscles and transform the unconscious programs that create neuromuscular locks.   [28:55] Dr. Olga had a client who, by transforming several of his unconscious programs, went from a high-pitched nasal voice to a voice like a baritone singer. It's a total change, without doing voice exercises. He's breathing dramatically deeper without trying to change it.   [30:16] She has observed a change in body language in some clients. She asks people to express themselves by drawing lines and shapes. Dr. Olga sees in these shapes unconscious patterns that guide her in what unconscious program to work on during that session.   [31:05] Dr. Olga works on one program at a time. Even transforming one unconscious program can produce truly dramatic shifts for many people.   [33:34] Some people sabotage themselves all their lives because of unconscious programs. They're doing so much but not moving in the direction they want.   [34:41] Some unconscious programs trigger neuromuscular locks that affect muscles and joints, and even after adjustments, they do not stay adjusted. When you identify what causes some neuromuscular locks, the problems are resolved. Dr. Olga gives patient examples from her website.   [35:43] Dr. Olga talks of the process she created. After an assessment, observation, and looking at the drawing or drawings, Dr. Olga identifies what unconscious program the person will work on in the session. During the process, the client's unconscious mind will do most of the work.   [36:18] While the client's unconscious mind is working, consciously, the client will be doing the two or three steps of the process. The unconscious program the client will be working on creates certain somatic experiences. It can be an emotional experience.   [36:45] The process will guide the client's unconscious mind to find all the memories that created these unconscious programs and the symptoms they created. Your mind can be working on groups of memories at the same time, including genetic and childhood memories.   [37:30] After the client's unconscious mind finds all these memories, your conscious mind does not need to recall these memories. Recalling some traumatic memories can recreate the trauma. For some people, short-term concepts of memories of trauma might come.   [38:11] Dr. Olga asks the unconscious mind to do several steps and during these steps, trauma or traumas they experienced during those traumatic memories can be resolved.   [38:34] At the end of the process, the unconscious program will be transformed and symptoms can be gone, or reduced if something else caused the same symptoms. It will positively influence all the areas of the client's life that the unconscious program influenced.   [40:23] Dr. Olga did not do this type of work in Russia. Russian medical school is different from American medical schools. She is grateful for the medical training she received in Russia. Russia has a more holistic approach. They look at the entire system to resolve symptoms.   [42:58] Most people are not aware of the unconscious patterns and programs. They are aware of issues that are created because of their unconscious programs. It is important for everybody to bring awareness to these unconscious patterns that create issues.   [43:39] Bringing awareness is the first step for healing, transformation, and resolving issues.   [44:55] Most of the time, unconscious programs cause the issue you are having. Dr. Olga mentions that not everyone has the chance to work on the unconscious program, but other things can be done that will make your life easier.   [46:25] When you change your perspective, it can shape how you feel. If you can imagine stepping out or dissociating from the situation, it is better than reliving the trauma or associating with it. When trauma is resolved, people feel dissociated from it. They are neutral to it.   [48:04] You can observe yourself. How are you feeling in the situation? Can you change your position? Step right. Imagine you are the person you are dealing with. Observe the perspective of the person. Find the positive intention of the person and why the person is behaving that way.   [48:56] Become a witness of the situation. Then step left and you can imagine yourself as the wisest teacher or grandmother you had. Look at the situation from her point of view. After you get this information, be yourself being a witness. It might shape how you act in the situation.   [50:10] Stress responses are not about the stressful situation. Stressful situations can come every day. It's all about how you perceive the situation and react to it. That all can be treated by working on the unconscious programs or even changing your perspective.   [50:52] When you work on unconscious programs, when the unconscious programs are transformed, the next time you are in the same triggering situation, your emotions and behavior will be neutral, not triggered.   [51:39] Dr. Olga had a client with Hashimoto's Disease, an autoimmune disease. She was overwhelmed. By working on unconscious programs, all symptoms of Hashimoto's were gone. Her doctor took her off several medications. She could deal with situations without overwhelm.   [53:42] For more information about Dr. Olga', go to DrOlga.com. Dr. Olga would like to let people know that even watching some podcasts and webinars and bringing awareness to others can shape how you feel. People have told her that by watching her videos they feel better.   [54:36] Sachin went through this process and experienced great benefits from it. He endorses it highly. Check out the amazing testimonials on DrOlga.com. Sachin thanks Dr. Olga Stevko.   [54:54] To everyone listening, here's to your highest healing. Let's get rid of those unconscious blocks and patterns that aren't serving us so we can step up and live our best lives but also help others live their best lives!   Mentioned in this episode Perfect Practice Live Dr. Olga Stevko The Power of Your Unconscious Mind, by Joseph Murphy   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “I realized that the unconscious mind is so powerful it pretty much creates our subjective reality.” — Dr. Olga Stevko   “Some unconscious programs stop us from creating our best life and becoming our best self. Unconscious programs are called as a result of stressful life events and trauma, including trauma passed genetically as transgenerational epigenetic inheritance.” — Dr. Olga Stevko   “Unconscious programs influence how we perceive ourselves, other people around us, and the world around us.” — Dr. Olga Stevko   “The same unconscious program can create more than one issue.” — Dr. Olga Stevko   “Some people sabotage themselves all their adult lives because of unconscious programs.” — Dr. Olga Stevko   Dr. Olga Stevko  

In this episode, Sachin interviews Dr. Penney Stringer on her journey from working as a family practice physician to achieving her purpose of bringing healing to groups of people through a mindful functional medicine practice. Listen for insight on following your heart in the flow of abundance as you help clients heal.   Key Takeaways: [1:01] Sachin introduces Dr. Penney Stringer, a trailblazer and mother of two children. Sachin welcomes Penney to Perfect Practice. [2:22] Dr. Penney Stringer started as a medical doctor and moved into functional medicine. After her residency, she worked in a community healthcare center outside Seattle, Washington, working with people on the margins. The clinic also had an acupuncturist and naturopaths.   [2:54] Dr. Stringer was a family medicine doctor. She referred everyone to the people she knew could help them: a nutritionist, a naturopath, an acupuncturist, and a counselor. There was also a dispensary. At the same time, she did hospital work associated with the clinic.   [3:36] All she had to do was write prescriptions. One day, she felt sick writing a prescription for a medicine she knew was harmful. A young patient with ankylosing spondylitis and bad back pain had been to a naturopath and had been given antibiotics and fish oil for a gut infection.   [4:08] The patient came back to Dr. Stringer and was all better. He didn't need the prescription for pain medication. After being treated for his gut infection, his autoimmune disease got better. Dr. Stringer questioned how that happened.   [4:26] About that time, she was invited by a naturopathic student to a Jeffrey Bland lecture in 2000, in Seattle. Jeffrey Bland is the “grandfather” of functional medicine. She started going to the free lectures Jeffrey Bland was giving.   [4:57] The first lecture was all about the microbiome and the biochemical pathways. It was what Dr. Stringer had thought she would learn in medical school. She went to her first training not too long after that. She says the rest is history.   [5:28] Dr. Stringer moved to a new town in the early 2000s. A doctor was practicing functional medicine there with a patient waitlist of five years. A nearby hospital funded the functional medicine wellness clinic and Dr. Stringer's salary at the clinic.   [6:43] Right out of her Institute for Functional Medicine AFMCP course in Boston, Dr. Stringer had a mentor, all the testing, all the supplements, all the patients lined up to see her, and a salary that she didn't have to worry about. She felt like it was what she was supposed to do.   [8:21] Dr. Stringer says it was a blessed situation in every way. It was all insurance-based so patients could get the best care with two dedicated physicians. The doctors were free to do what they believed in. It was not regular Western medicine. It was functional medicine from the start.   [8:47] The town is a nuclear toxic cleanup site. A lot of the jobs are in the cleanup. She helps with people's detox and hormone renewal analysis. Her first patient was full of heavy metals, just as she had learned in class. She feels like things are put in our path to see if we're awake.   [10:45] Dr. Stringer thinks that the key is paying attention. If you want to learn about something, request it from whoever is listening and see how long it takes to show up at your doorstep.   [11:52] Dr. Stringer talks about her sense of presence. She says her dad was a keen observer of nature. He was a biologist and environmental scientist with a doctorate in parasitology from Johns Hopkins. He viewed the world with a beginner's mind and asked profound questions. [12:25] Dr. Stringer tells how her father researched the chrysalis of the monarch butterfly, and presented papers on it around the world, all because he wanted to know what happened in the chrysalis. He asked the question and got a grant to find out. He's now in a documentary.   [13:35] One of Dr. Stringer's earliest memories with her dad is going in the woods. He would stoop down and turn over a rock and show his children the universe under the rock. He instilled in Penney some of that sense of presence.    [14:01] Dr Stringer spent her junior college year in Spain, studying Spanish literature and she saw daily siestas. When she came back, she learned transcendental meditation. After meditating, when she went outside, she could see every shade of green she had never seen.   [15:05] Dr. Stringer teams up with a master cranial sacral therapist to do a double hands-on with patients. They sit in silence with a patient for an hour.   [15:50] That has given Dr. Stringer so much insight and awareness about the process of healing and being present with another human being and holding the space for transformation, being there with their joy, pain, or release. It's not always comfortable.   [16:18] Dr. Stringer has to do cranial sacral herself to release what she observes in others. There's a lot of pain and suffering. Some of us are very in tune with that pain and suffering. It's important to do your own work to release what you observe so it doesn't get stuck in your body.   [17:28] If you are not dissipating the energy that's building up, you feel burned out or don't care as much. You feel tired. Dr. Stringer notices that her nervous system gets shaky. You could get headaches, upset stomach, or not sleep well, or more, from holding onto other people's energy.   [20:13] Dr. Stringer worked at the functional medicine office for about five years and then they went their separate ways. She had children. She went back and worked at the community health center so she didn't have to run a business when her babies were little.   [20:30] Then Dr. Stringer started her own practice. For 18-and-a-half years, she had done functional medicine in the insurance system. With Sachin's mentorship, she took the leap and jumped out of the insurance system, partially spurred by how the recent pandemic was handled.   [22:00] Sachin has been Dr. Stringer's only business growth mentor. She has done everything by her heart. She doesn't do or choose anything based on finances. Dr. Stringer thinks that when you have the right intention, things work out for you and abundance flows.   [22:46] Dr. Stringer says that Sachin has been a very helpful mentor for her, for thinking heart-centered but business savvy. Beyond finances, for Dr. Stringer, the bigger part of abundance is being in nature every day as part of her ability to do her work.   [23:32] Dr. Stringer had another important mentor in medical school at Georgetown, Dr. Jim Gordon, who runs the Center for Mind Body Medicine. He's a Harvard-trained psychiatrist and an acupuncturist. Dr. Gordon informed me so much about the way Dr. Stringer thinks about healing.   [24:09] Dr. Stringer's purpose is healing in community. The reason she joined the mentorship was to solidify doing groups and making the community the hallmark of her dynamic and system. Dr. Gordon's training in mind-body medicine is the basis of all of Dr. Stringer's groups.   [24:45] Dr. Stringer says Sachin is a great mentor. She feels that learning business and healing are not that different and that they can all be together.    [25:12] Dr. Stringer recommends learning to facilitate mind-body skills groups as an eloquent and beautiful model for being a facilitator but also a participant in the group. It's mindfulness-based training.   [25:35] Dr. Stringer had another pivotal shift when she went to ECO Conference. It helped her reframe the way she thinks about barriers to healing and how to address toxins and stealth bugs.   [26:17] Dr. Stringer speaks of a book that was pivotal to her, The Nature Fix, by Florence Williams which documents a positive biochemical effect in the brain that PTSD sufferers receive from being in nature for three days. Sachin relates it to the wellness modality of forest bathing.   [29:02] Nature is a powerful teacher and powerful medicine for our sanity. Sachin suggests prescribing forest bathing to your patients and clients. It could be a missing link for a lot of people's healing journeys.   [29:23] Dr. Stringer notes a recent NYTimes article on the recommendations of nature for health benefits. They recommend spending 20 minutes in nature, three days a week, plus five hours a month of longer hiking, plus going off-grid for three days a year.   [30:19] Sachin is going on a three-day snowshoeing hike with his brother and a guide in Algonquin Park where the lake freezes over. They'll have a sauna tent and bathe in a hole in the ice in the water. He's super stoked about it.   [30:55] Being in nature is such an important thing we should all be doing. He hopes what you learn from this conversation is to spend some more time in nature.   [31:41] Dr. Stringer brings up the benefits of fasting. She is on the second day of a three-day ProLon mimicking fast and she feels an amazing shift. It's amazing to get into a fasting state. It's phenomenal. Sachin notes that It's an easy modality to integrate into your practice.   [33:44] Dr. Stringer recommends bodywork; worrying with the subtle energy of the body, as another modality. She sticks to the elemental, basic things.   [39:43] Dr. Stringer thinks medical physicians and professionals pairing up with health coaches is a no-brainer.   [40:12] If you are interested in setting up a group-based program, Dr. Stringer says to follow what interests you and lights you up in terms of the kinds of patients you want to work with, and the setting. She believes that word of mouth is always the best way to grow a practice.   [40:35] If you want to do groups, start doing them. Don't wait for the perfect system; no one really has the perfect system. Just start doing groups of five, six, or 10 people. It's an efficient way to teach and to be compensated. Sometimes you have to start with individual people.   [41:23] Dr. Stringer doesn't have a referral system. That will be the next phase of what she does to reach more people. So far, it's 90% word of mouth.   [41:36] Offerings of teachings and master classes are a good way for people to know that you know what you're talking about, that you care, and that your heart's in it. Dr. Stringer has done master classes for the past three years and it has been great.   [41:58] Now she is doing more in-person things, which are the most fulfilling for her. Getting in front of people and being generous with your offerings to share your knowledge will come back to benefit you. Generosity is reciprocal.   [43:04] Dr. Penney Stringer says this is her year for saying, “yes” to everything. For the next four weekends, she is traveling to visit friends and family and to a breathwork conference with James Nestor.   [44:34] Dr. Penney Stringer learned of the James Nestor breathwork conference from Sachin, who says going to that event was one of the highlights of his life.   [44:45] Dr. Penney Stringer is also planning to go with a functional medicine friend to a nature-based three-day retreat for women in menopause.   [45:09] Sachin thanks Dr. Stringer for spending time with him and his audience today and sharing her wisdom. There are great takeaways of things we can do in nature, with self-care, keeping things simple in our practice, and following our hearts, with the highest integrity.   [46:02] To learn more about Dr. Stringer's practice, go to PenneyStringerMD.com.   [46:32] Penny's last words: “Follow your heart and trust that you are in the abundance flow.”   Mentioned in this episode Perfect Practice Live Dr. Penney Stringer Jeffrey Bland The Nature Fix: Why Nature Makes us Happier, Healthier, and More Creative, by Florence Williams ProLon   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “I feel like things are put in our path to see if we're awake and see if we're paying attention and I think that can happen with your patients and with your process as a healer and as a business owner.” — Dr. Penney Stringer   “If you want to learn about something, request it from whoever is listening and see how long it takes to show up at your doorstep.” — Dr. Penney Stringer    “I did all this training so I can teach people how to eat and breathe, and touch nature? How is that possible? … That's what gets people better!” — Dr. Penney Stringer   “I would say if you want to do groups, start doing them. Don't wait for the perfect system; no one has the perfect system. Just start doing groups of five, six, or 10 people.” — Dr. Penney Stringer    “Generosity is reciprocal.” — Dr. Penney Stringer    Dr. Penney StringerIFM  

In this episode, Sachin interviews Dr. Debi Silber, founder of the Post Betrayal Transformation® Institute about her journey from television production to coaching people to post betrayal transformation. She shares the problems that grow from past betrayals relating to emotional, mental, physical, and spiritual issues that remain unhealed until the betrayal is faced and dealt with. She shares examples from life and even from her family life and career. Listen in for insight on how your clients' betrayals or your betrayals may be causing issues for them or you.   Key Takeaways: [:59] Sachin introduces Dr. Debi Silber, who joins us for a conversation about our business, our emotional health, integrity, and betrayal. [1:42] Betrayal is something we deal with constantly. It likely happened to us many years ago and it currently impacts the way we operate. It may impact our nervous system, our relationships, and the dreams and aspirations we reach for; certainly, it impacts our self-worth.   [2:17] Dr. Debi Silber has developed a very successful business following her passion and her mission, speaking to people about betrayal and the trauma that it causes, the impact it has, and the breakthroughs that can come as a result.   [2:35] Sachin thanks Dr. Debi for being here on Perfect Practice.   [3:34] Dr. Debi followed her gut. She had graduated from college with a double major in TV production and broadcast journalism but she learned that production wasn't rewarding or fulfilling her. Debi didn't immediately give up production, but health was what was calling to her.   [4:32] Eventually, Debi became an NSRD and a holistic dietician with a Master's in nutrition. From there, Debi became a personal trainer. That business took off. Although Debi was eating well and exercising, she realized she was sick. She was anything but the picture of health.   [5:13] Debi studied to become a whole health coach. She learned that the thoughts she was thinking, the stress she was under, and the relationships she had were at the root of her sickness.   [5:30] Debi cut the ties and healed from all of it. That was the beginning of this new health journey. Years later, her traumas from betrayal led her to the Ph.D. program, the studies, and where she is now.   [5:51] Dr. Debi founded the Post Betrayal Transformation® Institute. She is a holistic psychologist with a health and personal development mindset. She is a two-time bestselling author. She has a popular podcast. She gave two TEDx talks. She's been on the Dr. Oz Show.   [6:40] About toxic relationships. Dr. Debi says you're in a toxic relationship when you start questioning and doubting yourself, when you stop believing in yourself and you figure that someone else knows better than you, and when you don't realize your value and worth.   [7:21] Often, it starts with an early betrayal. A child is shushed by his mother and starts to think he doesn't matter. If that's his belief, it will affect his choices, the work he would do, and the people he would date, if it doesn't get looked at.   [9:10] The second of Debi's three discoveries is that post betrayal syndrome has symptoms. It shows up in health, work, and relationships. It can show up as a repeat betrayal. The faces change but it's the same thing. You go from boss to boss, friend to friend, partner to partner. [9:40] It's not your fault, it's your opportunity: There's a profound lesson waiting to be learned! You are lovable, worthy, and deserving. You need better boundaries in place. Whatever it is, until and unless you get that, you will have opportunities in the form of people who teach you.   [9:56] A repeat betrayal means it is unhealed.   [9:59] The second way betrayal shows up in relationships is the big wall keeping everyone at a distance. It comes from a place of fear. Our trust was so shattered that we would rather keep everyone at bay than risk vulnerability and feel that pain again. That's an unhealed betrayal.   [10:24] At work, your confidence was shattered so you don't have the confidence to ask for a deserved raise or promotion, and you're bitter and resentful instead. Or you want to be a team player but the person you trusted the most, or your boss, proved untrustworthy.   [10:47] In health, people go to a well-meaning doctor, coach, healer, or therapist to manage a stress-related issue. At the root of it is an unhealed betrayal.   [11:06] Dr. Debi founded National Forgiveness Day, September 1. If you're working on forgiveness for the wrong reasons, it backfires every time. Move toward acceptance first, it's an easier reach.   [12:26] Withholding forgiveness only hurts us. In the betrayed community, we feel the rug has been pulled out from under us and we barely have any control over our lives. Granting or withholding forgiveness is something within our control and we are hesitant to give it back.   [12:52] Debi shares a story of the power of forgiveness for an elderly woman with an old family betrayal. She also had digestive issues. She participated in a 21-day forgiveness journey. Two weeks into her forgiveness journey, she healed from her digestive issues.   [14:36] Dr. Debi says 95,000-plus men and women have taken the Post Betrayal Quiz from many countries. Of respondents, 78% constantly revisit their experience, 81% feel loss of personal power, 80% are hyper-vigilant, and 94% deal with painful triggers.   [15:08] Physical symptoms reported are low energy (71%), sleep issues (68%), extreme fatigue (63%), weight changes (47%), and digestive issues (45%). Mental symptoms reported are overwhelm (78%), disbelief (70%), shock (64%), and inability to concentrate (62%).   [15:42] You can't concentrate, you have a gut issue, you're exhausted, and you still have to raise your children; you still have to work.   [15:52] Emotionally, 88% experience extreme sadness; 83% are very angry. Think about what your nervous system is doing when that's happening.   [16:07] Eighty-two percent are hurt; 79% are stressed; 84% have an inability to trust; 67% prevent themselves from forming deep relationships for fear of being hurt again; 82% find it hard to move forward, and 90% want to move forward but don't know how.   [17:01] This betrayal could be from a parent when you were a child or the boyfriend or girlfriend who broke your heart in high school. They may not know, care, or even be alive and you have these symptoms from something years ago. You can heal from all of it.   [17:34] People typically go to therapy, where they feel heard but also retraumatize themselves, solidify their story, and make it who they are. They are stuck with repeat betrayals.   [18:32] Some people numb, avoid, and distract. They use food, drugs, alcohol, work, TV, or more to numb, avoid, and distract themselves. In PBT, people learn to face it, feel it, and heal it. That's how to move through it. You can't move through it if you're numbing or coasting.   [19:03] Some people join a support group and are miserable together. They sabotage their healing because they don't want to outgrow their people.   [19:28] Numbing, hanging onto your story, or seeking people with the same story is like Krazy Glue® keeping you stuck in one spot, preventing you from moving through the five stages from betrayal to breakthrough.   [20:35] We can stay stuck for decades but if we're going to fully heal from post betrayal syndrome to a completely rebuilt space, post betrayal transformation, (Dr. Debi's first discovery), we're going to move through five proven, predictable stages (Dr. Debi's third discovery).   [20:58] We know what happens physically, mentally, and emotionally, at every one of the five stages and what it takes to move from one stage to the next. Healing is entirely predictable.   [21:18] Stage 1 is before it happens. Imagine four legs to a table, physical, mental, emotional, and spiritual. People lean heavily on the physical and mental and neglect the emotional and spiritual. A table with only two legs topples over.   [21:40] Stage 2 is shock, trauma, and discovery day. It's the scariest, by far of the stages. It's the breakdown of the body, mind, and worldview. You ignite the stress response. Your mind is in total chaos and overwhelm. You can't wrap your mind around what you just learned.   [22:39] Stage 3 is survival instinct. You grab hold of anything or anyone to stay safe and alive. This is the most practical stage. It's the most common place to get stuck. Once we've figured out how to survive our experience, as it feels better than shock and trauma, we plant roots.   [24:25] Because we don't know there's anywhere else to go, but it still feels bad, we start numbing and distracting. This can go on for years and we're stuck in Stage 3.   [25:19] If you are willing to let go of your story, the benefits you're receiving, grief, and more, you move to Stage 4.   [25:31] Stage 4 is finding and adjusting to a new normal. You acknowledge you can't undo what happened but you control what you do with it. That turns down the stress and stops the damage you've been accumulating in Stage 2 and Stage 3. It feels like you've moved to a new place.   [25:55] When you move, you don't take things with you that don't represent who you are ready to become. Old relationships that were not there for you or don't change with you are left behind. You've outgrown them.   [26:26] When you settle into your new space that you have made mentally home, you move into Stage 5. Stage 5 is healing, rebirth, and a new worldview. Your body starts to heal. Self-love, self-care, eating well, and exercising. You didn't have the bandwidth for that before; now you do.    [26:44] Your mind is healing. You make new rules, set new boundaries, and you have a new worldview, based on everything you've been through. The four legs of your table, physical, mental, emotional, and spiritual, are solidly grounded. You are focused on all four legs.   [27:04] Sachin relates his life's growth to the five stages and speaks of a big shift when he moved away from a bad job. He considers his clients as possibly going through betrayal. He considers his relationship with his son and asks how to break the ice if he may be the betrayer.   [30:22] Debi's betrayal came when she had four teens. It was the biggest wake-up call. They are so close now, like having been through a war together. At the time, she told them how she loved them and was not at her best, but was giving them the best she could. They supported her.   [31:07] Debi finds that nothing beats honesty. She explains how that would work in a conversation with a child about falling short in dealing with that child. When in doubt, honesty wins every time. Sachin recommends you play this part of the episode back and practice it.   [32:25] Debi adds advice for a betrayer who wants to be accountable and repair trust in a relationship. Your honesty is not supposed to flow out of you beautifully. That doesn't build trust. It's supposed to be awkward. You're not supposed to be smooth at this. It's unfamiliar to you.   [33:08] It's OK. You're learning something new because that person is worth it. Instead of trying to get the words right, just tap into your heart. Conversations go wrong when we go from our head to reach someone's head or to reach their heart. Go from your heart to their heart.   [34:24] Debi has always gone by her intuition. Early on, with four kids, six dogs, and a thriving business, it was all about holding it together. Her advice is to be careful what feeds you. To keep it going, Debi was sacrificing sleep and cutting corners on herself, and that caught up quickly.   [35:15] The lesson learned led Debi to leave health in that way and move toward something that involves what stress is doing and what your lifestyle is creating. From there, Debi realized that toxic family relationships were at the root of her issues.   [35:52] When Debi cut those ties, her mentor told her it was like she had traded an anchor for a pair of wings. She healed from everything. Debi wrote her first book in two-and-a-half weeks. It flew out of her. She wanted every mom to know the “secret to everything” she thought she had.   [36:18] Debi became an FDN. Then Debi's betrayal came, from her family and her husband. She enrolled in a Ph.D. program in transpersonal psychology and did her study on betrayal, to get herself out of the jam and understand how the mind works and why we do these things.   [37:05] When the discoveries in her study showed up, Debi was on a Zoom call with a mentor talking about the discoveries but not sharing her story. Her mentor told her to stop hiding behind her study. She knew he was right.   [37:45] She sat down with her children and her husband, as they were working on reconciliation, and told them she was going to write their story in a book. Her children approved. Her husband got emotional and said, “You're going to help so many people.” So it was in the book.   [38:30] Debi gave two TEDx talks. In the first one, “Stop Sabotaging Yourself,” six weeks after her betrayal, she hinted at her story. In the second one, “Do You Have Post Betrayal Syndrome?” she talked about her betrayal for one of the first times. It's changed her life.   [39:24] Debi describes how people move through the stages at the PBT. She also offers two certification programs: Certified PBT Coach or Practioner and Certified Support Group Host. The intention is for people to get the right kind of support to lift and inspire them.   [40:15] Support groups are going up around the world, the PBT is growing and certifying more coaches and getting more members, especially corporate employees with fear, who are acting from unhealed betrayals of years ago. PBT is approaching corporations to help address this.   [41:58] Debi loves speaking and would like to do more of it. In the beginning for her, speaking was a means of imparting information. Then she realized it's not about information but about sharing a special experience with the audience, as though telling them about a great book.   [42:34] When Debi changed her speaking to sharing what excited her, she began to love speaking. Her favorite parts are the book signing or getting to hug people afterward. Her talks sometimes shock people to prod them out of numbness.   [43:32] When it comes to sharing your message, share it in a way that feels really good for you. If blogging feels natural and comfortable, do that. If podcasting feels great, do that. Or being on stages. The world needs what you have in the specific way you have it.   [44:01] Don't try everything. When you're doing what you do best, it's effortless and you love it. Why not just do more of that?   [45:26] Debi describes the Hero's Journey, going about their business, then there's the big trauma, and then the part where they start to rise and realize their worth and value. The trauma starts to subside and they ask “What can I do with this and use it to my advantage?”   [46:18] That's what excites Debi, because that's when you'll see new levels of health, new relationships, new passion projects, new businesses, and endless possibilities.   [47:26] The PBT offers two tracks for certifying PBT coaches. One is for coaches and healers and the other is for doctors, therapists, counselors, psychologists, and psychiatrists. It's the same training of the five stages, it's just a difference in the title and pay of coach or practitioner.   [47:50] The ideal candidate is a coach who has experienced betrayal and wants to serve this niche. As 45% of betrayed people have digestive issues, a digestive doctor would be a perfect candidate. How much more effective would they be if they got to the root cause of the issue?   [49:05] If a practitioner wants to refer to Dr. Debi Silber, start at ThePBTInstitute.com. The PBT can work remotely. They have clients and coaches all over the world. There's a recent coach from Dubai and one who's starting from Kenya. Members are from all over the world.   [49:45] Dr. Debi Silber shares her one message with the world: “As it relates to betrayal, even though it happened to you, it's not about you. Say that to yourself a million times until you believe it because that's absolutely true. There's a roadmap. Healing has become a choice.”   [50:03] “As far as business goes, follow your gut. If you feel called to do something, it's because you're supposed to. And do it boldly, and proudly, and don't give up, ever.”   [50:32] Sachin thanks Dr. Debi Silber for being such a source of inspiration on Perfect Practice. Sachin would love to hear about breakthroughs his listeners have as a result of listening to this conversation. Listeners, please check out the links in the show notes.   [51:39] Dr. Debi Silber thanks Sachin.   Mentioned in this episode Perfect Practice Live “Debi Silber: Stop Sabotaging Yourself” TEDx “Debi Silber: Do You Have Post Betrayal Syndrome?” TEDx   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “You're in a toxic relationship when you start questioning and doubting yourself; when you stop believing in yourself and you figure that someone else knows better than you; when you don't realize your value and your worth.” — Dr. Debi Silber   “A repeat betrayal means it is unhealed.” — Dr. Debi Silber   “Withholding forgiveness only hurts us.” — Dr. Debi Silber   “Stage 5 is healing, rebirth, and a new worldview. Your body starts to heal with self-love, self-care, eating well, and exercising. You didn't have the bandwidth for that before; now you do.” — Dr. Debi Silber   “We just want to get the Five Stages into as many hands as possible.” — Dr. Debi Silber   Dr. Debi Silber, WBENC Certified WBE The PBT® Institute    

In this episode, Sachin interviews James White, CEO of KBMO Diagnostics about the Food Inflammation Test or FIT, what it does for patients and practitioners, and how it works. James shares his career history and how KBMO Diagnostics came to be a key tool for determining the trigger foods for patients with inflammation. They also discuss the Gut Barrier Panel and the Cardiovascular Inflammation Test and how they could help your patients. Listen in for the details of how you can use KBMO Diagnostics to improve your health and in your practice to improve the health of your clients.   Key Takeaways: [1:01] Sachin introduces James White, the founder of KBMO Labs. This lab has been instrumental in Sachin's healing journey with a better understanding of what foods he should and should not be eating. One person's food could be poison for somebody else.   [1:38] Today we will discuss what functional food testing looks like to get a better understanding of how our body responds to foods that are favorable to it and foods that are not. This can give insight into what might lead to chronic inflammation or pain, despite a healthy and nutritious diet.   [2:04] James ran Sachin's labs on-site at Mindshare. Sachin made some unexpected discoveries. There could be hidden triggers to people's underlying issues or even issues they do not know. Sachin loves the convenience and the amazing service provided by the team.   [2:56] Sachin gives a shoutout to Dr. Robert Silverman, who introduced James to Sachin.   [3:05] Sachin welcomes James White to Perfect Practice.   [3:35] James has a background in running diagnostics companies from blood gas analysis to molecular diagnostics. Then he got involved in specialized cardiovascular testing. The mantra of cardiologists at the time was “eat less and exercise more,” without individualized care.   [4:59] James was looking for a better way to address heart issues when he came across Brent Dorval, Ph.D., who had invented the first rapid HIV diagnostic. Dr. Dorval had a new test that he had three providers using. James called each provider and they were unanimous in their praise.   [6:28] That led to James leaving a larger public company and joining Dr. Dorval in the diagnostic lab. They started with two people. Now the lab works with over 10,000 practitioners.   [8:00] KBMO Diagnostics offers the FIT or Food Inflammation Test. It is different from the C3d test. It doesn't just look at what you are exposed to but also at which foods are causing inflammation.   [9:35] James did a Dry January where he exercised every day and did the KBMO Cardiovascular test and the FIT. Twelve years ago, James did the FIT and it indicated five or six foods. This time, the text indicated five foods. The test is highly accurate and reproducible.   [11:05] James educates the population about what they are exposed to and which foods cause them inflammation. James took an Everlywell IgG test that indicated over 25 foods, versus the FIT, that indicated five foods. Twenty of the foods identified by the IgG test are false positives.   [12:38] Dr. Dorval's FIT uses a double screen to measure the whole immune system rather than just the front end of it, giving a more accurate result. The accuracy means fewer foods for the patient to eliminate.   [14:21] Sachin tested for 176 foods and for a leaky gut. The leaky gut test came back all clear. Certain foods showed up for Sachin. The two highest were cow's milk and eggs. Then there were cauliflower and other foods he doesn't often eat.   [15:21] Because it looks at the inflammatory response, the FIT is helpful for migraines, weight loss, joint pain, and skin-related issues. One patient with back acne learned to eliminate spinach to clear up the acne. You never know which food is going to be the trigger.   [17:21] The FIT also measures colorings and additives that are increasingly found in foods, supplements, and personal hygiene products. One 10-year-old boy was lethargic until benzoic acid was removed from any product he used. After eight weeks, his turnaround was remarkable.   [18:54] KBMO did a study on IBS patients and saw dramatic improvements. Migraines are another issue that shows remarkable improvements for patients who have suffered for years by eliminating a handful of trigger foods. It's a game-changer.   [20:08] KBMO suggests for their providers to do a symptom checklist. What symptoms are patients living with, that they can eliminate by reducing their inflammatory burden via diet?   [21:00] The test is made simple to help the busy provider and their busy patients understand it and move forward on their journey from a healthcare perspective.   [21:36] Sachin looks at his FIT results as a way to know the foods to eliminate to reduce low-grade chronic inflammation and potentially feel overall better. Food doesn't only affect the digestion or how you feel immediately. It can add to the load of inflammation in many systems.   [22:34] The two times James took the FIT over 12 years, the list of five foods to eliminate was very similar. Eggs, dairy, and wheat were the big three and then either clam or lobster were the top foods to eliminate. He says he's a bundle of laughs at breakfast time.   [23:12] When James first bought the company, his triglycerides were nearly 500. After eliminating gluten, eggs, and dairy, within six months his triglycerides were 100 by taking out those three foods. He also dropped 15 pounds in six months. He was also exercising more.   [25:04] One of the things patients and providers like about the FIT is there's no judgment attached. It's not telling you your triglycerides, but what your trigger foods are. It gives patients the ability to take control of their health and do meaningful, understandable things. [26:17] Sachin points out that knowing what to do instead of just knowing what's wrong is a powerful position to be in. When the doctor tells the average patient “These numbers are off,” it doesn't mean much to the patient. Sachin thinks everyone should have the FIT done.   [27:23] Sachin especially recommends the FIT for diabetics, autoimmune patients, cognitive decline patients, and IBS and digestive issue patients. James says mainstream evidence links leaky gut to “leaky brain.” Leaky gut may come from food inflammation.   [30:21] James believes 95% of patients most providers see have inflammation. The FIT is a great way to get to what might be causing some of that underlying inflammation burden to try to make the patients feel a bit more normal by taking control of their health.   [31:31] KBMO just did a study in Chengdu, China, on 75 patients with a variety of symptoms. They did a three-month elimination diet. Eighty-two percent of those patients saw an improvement from running the test. All KBMO did was provide the test plates. It's a robust test.   [35:10] How can a practitioner get the FIT? To sign up, go to Info@KBMODiagnostics.com. Mention Sachin's name and that you heard about it on Perfect Practice. They will send you a one-page new account form. Fill it out.   [35:52] The FIT kits are free. They can be sent to your office or drop-shipped to your patients. Your patients can go to the KBMO website and order the kits but they have to have a C-dash number that is linked to you, the provider. Everything is provider-centric.   [36:25] Whether given in the office or the patient's home, the kit is a finger stick. The patient kit includes two finger sticks. You or the patient mail it in. The patient kit has a stamped, self-addressed envelope back to KBMO.   [36:46] In seven to 10 business days, KBMO puts the results online for you, the provider, to see. You will have 14 days to go over the results with your client. Fourteen days after KBMO sends the results to the provider, the client gets an app to see the results on their phone.   [37:34] The app includes an individualized meal plan for your patient. If you need the 14-day consulting period to be longer, KBMO can adjust it for you so the app comes to the patient later. Having the results on their phone helps the patient to comply with the meal plan.   [38:05] With the app on their phone, patients love to share the results with their friends, talk about their amazing results following the meal plan, and encourage them to go to you to be tested. The app is great for marketing your practice to your patients' family and friends.   [39:16] If anything's elevated on the Gut Barrier Panel, there are a number of protocols KBMO has set up with a number of leading supplement companies and has also partnered with Fullscript. The Gut Barrier report will recommend going on a good gut-healing protocol.   [40:35] KBMO can either bill you, the provider, or bill the patient directly, as you choose. KBMO makes the process easy and transparent, and they walk you and the patient through it in a manageable way.   [40:55] Sachin tells how easy it was for him to take the test and get his results. He has his results on the app on his phone, which makes it easy to shop for his meal plan. Sachin notes that you can show the app to your server if you have questions about a menu.   [41:20] Sachin says it's been a positive experience and KBMO's customer service is exceptional.   [41:28] James adds that as a provider, when you run your first FIT on yourself or a patient, there is a doctor working with KBMO who can review your results with you. She has been running the test for 12 years in her practice.   [42:24] Sachin thanks James for being on Perfect Practice and he appreciates everything James is doing to make our lives as clinicians better. Clinicians can register for the FIT at info@KBMODiagnostics.com or on the website at KBMODiagnostics.com.   [43:25] “Here's to avoiding eggs, for both of us, and here's to amazing health and wholeness to everyone listening! Thank you so much!”   [43:33] James thanks Sachin. The time is much appreciated!   Mentioned in this episode Perfect Practice Live Mindshare Fullscript   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “When I first did the test many years ago, it was five or six foods, and today, it remains five or six foods. It's interesting, the stability and the reproducibility of the testing over a 12-year period, in my case.” — James White   “We take this unique science and then re-educate the population about it, saying there's a real advantage in knowing what you're exposed to but if you take it to the next level, you're going to find out which foods are causing you inflammation.” — James White   “We measure colorings and additives. Regardless of how clean a lot of us try and live these days, you're going to get exposed to these colorings and additives. … They're increasingly in supplements and personal hygiene products.” — James White   “Your patients can go to the KBMO website and order the kits but they have to have a C-dash number that is linked to you, the provider. Everything is provider-centric.” — James White   James White, CEO of KBMO DiagnosticsEmail: Info@KBMODiagnostics.com    

In this episode, Sachin interviews Dominik Martineau about his metabolic reboot practice and what he has done to get to his level of success. Dominik tells about the struggle he had with a weight loss practice that was not reliably producing great results for everybody. When he was looking for a better solution someone told him to call Sachin. Dominik explains how it went from there. The metabolic reboot program he adopted for his clients has grown consistently and his clients are engaged and happy with the results. Listen in for the details of how his practice works and how it grows. You may gain insight for your practice.   Key Takeaways: [1:02] Sachin introduces and welcomes Dominik Martineau, a student of the metabolic reset program who has adopted a version of the program for his audience. We will get insights from him as he tells us what he has done to grow his business successfully.   [1:53] Dominik is grateful to Sachin for the metabolic reboot program and the opportunity to grow his business to where it is. From their first phone call, Dominik knew what he needed.   [2:44] Dominik is based out of Quebec. He has taken the English-based program and adopted it into the French world. Not many people are doing a French-based metabolic program like this.   [3:18] When Sachin came into Dominik's life, Dominik's problem was not in attracting clients but in having a system that gave great results. He was not able to give great results to everybody.   [3:57] It was a big struggle for him. People paid him and he wanted to deliver good results for them. He was praying for a solution. Someone told him to call Sachin and he would help.   [4:19] Dominik booked a call. When they talked, Sachin told him how the metabolic program worked. Dominik started to use the metabolic program with his clients, and they all had results.   [4:36] That was the big switch for Dominik. He had more confidence in his selling because he knew he could give value to his clients.   [5:33] At the time, 80 percent of his clients were women. While he had had great results with some, many had hit a plateau and nothing he tried worked for them. It was frustrating.   [6:02] When Dominik started doing the metabolic reboot with clients, people lost 22 pounds or more. It was simple and it was easy to coach people on the program.   [6:25] People lost weight. The metabolic reboot is so easy that the habits you start in the metabolic reboot can be continued after the reboot, so people lose weight and maintain the loss.   [6:48] People gained confidence in the program because of the result and they referred Dominik. That's when the business started to grow a lot.   [6:58] People on the program saw improvement in their energy, digestion, and inflammatory disease. Dominik transformed 1,500 people with the metabolic reboot. Dominik gets messages every day thanking him.   [7:31] Dominik has about 500 testimonials. When people pay him, he knows he can give value back. It has been the biggest game-changer of his business life.   [9:19] It's great having the proven system of the metabolic reboot. Dominik says having an educational portal for information and video, has simplified his job. People enter the program and Dominik gives them the portal with a consult to follow up.   [10:14] Dominik gets clients by referral. He tells people during the sales call and in the program how they can refer to him. Dominik gives a $200 bonus to clients who are referred to him and a $150 discount to the person who referred them. His referrals have grown.   [11:51] Dominik's program costs clients between $2,200 and $3,500. For a nine-week program, it's six weeks of losing and three weeks of maintenance.   [12:29] People are happy when they lose weight but you have to create another vision for them after that. Dominik has a five-month program where he teaches people how to tone up, use supplementation, and take their nutrition to the next level.   [12:54] They follow up with a nutrition coach and a Pilates coach so they have a target after losing weight. Having a continuation program is great for the client. They like group coaching with Dominik every month. People feel they are valued in the discussion.   [15:30] Continuity is great for building trust with clients. They lose weight and have a new goal to pursue.   [15:46] Most people will choose the big program at first, not the small program. Increase your price with that continuity. Dominik had thought it would be impossible to sell a $3.5K program when he started three years ago.   [16:14] In one day, Dominik just made two sales of $3.5K with a daily routine. When Dominik started with the metabolic reboot, he sold it for $1.5K. He was alone. He didn't have ads. Now, he has a team of six and more traffic. [16:49] If you are starting alone, at $1.5K you have a great profit for a great life. You'll have profit to grow a team. When you grow a team, raise your price. Dominik started the program at $1.5K and got many referrals. It was great for Dominik and his clients were engaged.   [18:40] In the beginning, Dominik was targeting real estate people because they had money. Decide your audience. If you start putting your offer in front of people who don't have money, you're going to start questioning yourself. You're putting the offer in front of the wrong people.   [20:59] Product-wise, it was Sachin who helped Dominik make the biggest shift. Dominik also recommends the book by Alex Hermozi, $100 Million Offers::How To Make Offers So Good People Feel Stupid Saying No. It helped Dominik a lot.   [22:10] To get better at sales in the beginning, Dominik looked to Grant Cardone. He liked his energy and it helped him a lot. Now that he is successful, he uses his own approach.   [23:18] Dominik tells how his team grew from the start when he handled everything and was making $30K, to today. He hired his girlfriend first to reach out, do messaging, and book calls.   [24:14] Dominik saw the potential in that, so his second hire was another person to reach out and book calls for a program. One year after that, he hired a coach. Dominik was also coaching. When their schedules were full, Dominik hired another coach and then another coach.   [24:42] At that point the practice hit $100K in a month. Dominik hired a setter. Now they have two messengers for booking, one setter, and two coaches. It's great to have a team of people that are aligned with your mission! Dominik has been able to travel while transforming people.   [25:35] Dominik suggests for your first hire, someone who will book calls to give you opportunities to sell, then coaches, and other setters, last.   [26:38] Dominik talks about using Facebook Messenger to message some of the 3,000 real estate agents on his Facebook page. Be consistent. Put your message in front of a lot of people who have money. When someone likes a post, he messages them, asking about their goals.   [27:44] That was the first strategy he used to get to $30K a month. It's a lot of work, not automation.   [28:16] You want clients who have invested in themselves, in smaller programs. People who have tried everything are great people to enter your pipeline. They're looking for a solution. He messages, “If you have tried everything to lose weight, this solution is really great!”   [29:20] Last year, Dominik traveled a lot, but he's found that he's more happy when he's growing and working. His business has been at a comfortable point; now he wants to continue to grow it. There are so many people to help.   [30:06] Dominik just invested another $20K in a mentor program. He wants to hire another setter. He has a working ad system. His vision this year is to scale it and push himself to see where he can go, how many people he can help, and how his team can grow.   [31:17] Dominik used to run Facebook and TikTok ads. He recommends hiring for that, as it takes a lot of knowledge. First, he made the mistake of hiring low-quality people to run his ads. His accounts on Facebook and TikTok got shut down! It was tough, after that!   [31:59] Dominik hired someone great to run his ads and his ads are working well. The ads include video and copy with a link to his Facebook Group, creating a lot of volume going to his Group. His setter joins the Group and they have a webinar. They take consultations from that.   [32:36] That's Dominik's funnel. He puts about $200 a day into ads. He pays his advertising person $3K plus bonuses for sales. You want a professional to run your ads and not do it wrong to be shut down.   [34:05] Dominik has an email list of 20K people. He uses Datasun to send out 30 days of automated emails to the list. He recommends them. They make beautiful emails. Email is not where Dominik's cash comes from, though; it's from the setters creating appointments.   [37:07] If Dominik didn't have his setter, the business wouldn't grow. It's an easy job when you have a process to do it.   [38:35] Dominik thanks Sachin for his example in showing him the life he wanted. To see more about how Dominik works, go on Facebook Relance Métaboliques, on YouTube: Dominik Martineau Relance Métabolique, and TikTok: Relance Métabolique. All in French.   [39:36] Dominik thanks Sachin for the opportunity to tell people about his work and inspire them. Sachin thanks Dominik and says he will post those links in the show notes.   Mentioned in this episode Perfect Practice Live Joe Polish $100 Million Offers::How To Make Offers So Good People Feel Stupid Saying No, by Alex Hermozi Grant Cardone Datasun   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “Sachin told me how the metabolic program works and when I began to use that with my clients, every client began to have results. That was the big switch. At that moment, I had more confidence in my selling because I knew I could give value to those people.” — Dominik Martineau   “People — when they finish losing weight, they are happy, but you have to create another vision after that for them.” — Dominik Martineau   “It's really fun to have a team of people — it's great — aligned with your mission! I can just leave those people and I have the time I want, when I want, to do whatever I want.” — Dominik Martineau   “That's the vision for this year. Push myself to the next level and see where I can go with that and see how many people I can help and grow my team.” — Dominik Martineau   “” — Dominik Martineau   Dominik Martineau: FB: Relance Métabolique YouTube: Dominik Martineau Relance Métabolique TikTok: Relance Métabolique   Dominik Martineau bio   Dominik is a naturotherapist and the CEO of Metabolic Recovery. He is dedicated to improving your physical, mental, and energetic health. He is passionate about personal transformation and excited to share with you tips, tricks, and knowledge to help you achieve your wellness goals.  

In this episode, Sachin interviews chef James Barry about his career as a personal chef to celebrities, how James became interested in organ meats, what inspired him to formulate an organ meat supplement called Pluck, and his passion for eating the whole animal as our ancestors did. James shares some research on the nutritional density of organ meats. Sachin tells how he broke his meat fast to try Pluck so he would be able to endorse it with integrity.   Listen in for ancestral knowledge about eating for your biological needs.   Key Takeaways: [1:02] Sachin introduces James Barry, a chef, and the Founder of Pluck, a company that makes organ meat-based seasoning. James had talked about Pluck on the stage at Mindshare where he pitched the idea to Joe Polish in a mock Shark Tank.   [2:15] James has found a way to make the delivery of organ meats simple and tasty for anyone. Sachin had lunch with James at Genius Network and they had a fascinating conversation they wish they had recorded! They will try to replicate and extend that conversation in this episode.   [2:40] Sachin welcomes James Barry to Perfect Practice.   [2:51] James Barry has been a celebrity personal chef for over 20 years. He names some of his clients.   [4:25] There was no blueprint for how to be a celebrity chef when James started. When he began, he found a private chef who mentored him. James has mentored many chefs since.   [5:22] Most who hire a private chef do so because they value their appearance and their time. Many of us don't value our precious time. Outsource things that are not your specialty.   [6:17] A lot of celebrities are just following the trend. They talk about the most popular book. When James first got out of culinary school the trend was the fat flush diet.   [6:38] James learned he had to understand the trending diet, not only by reading but also by working on the recipes to be very good at them. If a celebrity has a nutritionist, you need to execute that nutritionist's instructions or already know that diet to work with them.   [7:11] James had also studied nutrition. When he cooked for celebrities, they only wanted to eat what he cooked for them. Everything was from scratch. He used Whole Foods. He didn't use anything that was ultra-processed. He focused on clean eating and fairly low-carb.   [8:37] James describes celebrities as human beings with extraordinary attention focused on them, more money and resources, but just normal human beings. James treated them like regular people. He didn't try to become their best friend. He focused on fulfilling his role, honoring their environment and privacy.   [9:50] James thinks that sometimes a celebrity's “why” is a lot clearer. They know why they want to be healthy and mindful of what they put in their mouths. If you have a $300 million movie you are performing in and want to perform at your top, that's a lot of pressure.   [11:17] James has always strived to support people where they are. He learned the culinary arts to help people. Humans are inconsistent and gravitate toward comfort foods. He wanted to improve the foods people were eating.   [12:01] James has researched organ meats and calls them the most nutritionally dense foods on the planet. He wondered how to get over the hurdles that people had, eating them. They struggle with the taste, sourcing, how to cook them, and what to do with them.   [12:22] On a trip, James' two young girls got Shiga toxin from E. coli and couldn't hold anything in. James was warned not to give them antibiotics as it would release the toxin faster and overwhelm them. The two-year-old got to almost skin and bones and recovered slowly.   [14:01] When she recovered, all she would eat was toast. James wanted something he could sprinkle on the toast to make it healthier. He realized we have freeze-dried organ meats but it's in capsules because it doesn't taste good. James wanted to make organ meats taste better.   [15:13] Deconstructing paté, James found the ingredients he needed to add to make it taste better. James recreated the taste of paté with dry ingredients. The result is Pluck. It contains five organ meats, which are the liver, heart, kidney, spleen, and pancreas from 100% grass-fed cows. [15:44] It removes the barriers. You can sprinkle it on anything. It tastes delicious. Most people don't even realize they're eating organ meat. James gets amazing feedback from parents who sprinkle it on everything.   [16:33] When Sachin and James were at lunch, James was giving people samples of Pluck. Sachin, though a vegetarian, decided to try it so he would know if he could endorse it to listeners with an honest opinion.   [17:26] Sachin tried it and it tasted quite good. He sprinkled it on his salad and enjoyed it immensely. Sachin's honest truth is the product tastes amazing. It tastes good, it's healthy, and it upgrades the things family members are consuming without them realizing it.   [19:00] James has learned that for healthy food to become a lifestyle, it has to be easy because humans will do hard things for a while, not that long, and it has to be delicious because we will eat something that tastes bad for a bit, but then we default to what stimulates our dopamine.   [19:42] James knew he had to make a product that was easy and tasted good. James also wanted eating the whole animal, not just the muscle meat, to be as easy as possible.   [20:16] Ancestrally, archeologist Dr. Bill Schindler, author of Eat Like a Human, said humans are the only species in the world that look to someone else to tell us what to eat. We have lost our way around our food. James speaks about ancient tribes eating the whole animal.   [22:59] James tries to get to what is simple, easy, and delicious, so you'll eat it, feel better in your body, and treat others better. Once we feel better, we treat others better.   [24:06] The organ meats are raw frozen, processed to be a uniform size, freeze-dried, and powdered. There's no flow agent added to it. It's very pure. No one had combined them with spices before. The USDA and FDA didn't know what to do with it.   [26:22] When it was called food, a USDA-approved food processor had to do the packing. James tried for eight months to find a processor who could handle the powder without contamination by air but no one could. James had to repurpose it as a dietary supplement.   [27:29] A lot of people don't realize it's a dietary supplement. The box on the back of the package says Dietary Supplement, not Nutritional Facts. So it's an FDA product. James sources from New Zealand.   [29:47] New Zealand has very high standards. They have green grass year-round and cattle is one of New Zealand's major exports. The whole animal is accessible. You can get brains in New Zealand, but not in the U.S. James is trying to source through the U.S. but it's not possible yet.   [31:54] James launched Pluck during COVID-19. People didn't know what it tasted like and he had no means of getting samples to people. He got on as many podcasts as he could and sent the product ahead of time to the podcast host for an honest assessment. That was the launch.   [32:50] The biggest questions James gets are “How much am I really getting?” and “How do I know it's really working?” Our bodies know what they need. How do you get back to that intuitive knowledge? You won't get it by swallowing capsules and bypassing biological communication.   [33:54] James says digestion starts with your eyes. You see something that looks good. When you get closer, you smell a good aroma. That triggers something in your brain. You take a bite and you taste it. Your saliva starts breaking it down. Your body decides if you want more.   [34:57] If you eat slowly, your body will tell you when to stop. Too many of our foods have more flavor than nutrition, and that confuses the body. Swallowing a capsule bypasses biological communication. Eating a salt tablet instead of tasting salt bypasses communication.   [36:18] James emphasizes to people that when you eat, your body will tell you how much you need or don't need. Beef liver is huge and hard to eat in one sitting. If you eat a lot, it starts to taste different. If you keep eating when it doesn't taste good, you're not listening to your body.   [37:10] We're already seasoning our food. Instead of an all-purpose seasoning, Seasonings have anti-caking agents and stabilizers, that are not good for us. Most blends will be high in salt. That's the cheapest ingredient. Pluck gives you nutrients you do not get from seasonings.   [40:06] Organ meats are natural multivitamins. You don't have to worry about eating it with food; it is food. Like supports like. The liver can support your liver. Orcas are known for attacking a shark and eating only one part of the shark, the liver. Animals in the wild go right for the organs.   [44:03] James cautions us about getting too “heady” about things. Our bodies have responses we can learn from as we listen. Our body knows. You can't escape the truth your body will reveal. Follow it where it goes vs. your head leading you. James lauds Sachin for trying Pluck.   [46:45] Sachin agrees that the body never lies. Let's put our dogma aside and give our body more of what it needs so that we can be around longer and be of service to others longer, as well.   [47:10] To get Pluck, go to EatPluck.com or get it on Amazon under Pluck seasoning or organ seasoning. Also on the website, there are some clinics listed where Pluck is sold. There are some places in Canada where it is sold. There are also recipes on the website.   [47:48] If you have any questions about organ meats and how to cook them, James's mission is to help people learn how to eat that whole animal. They have resources about how to ease organ meats into your diet, besides Pluck.   [48:10] Sachin thanks James Barry for taking time out of his schedule to guest on Perfect Practice, spend time with Sachin, and share his passion with the audience. Here's to an amazing epic year for James and the team at Pluck!   [48:32] Here's to our listeners' health, wellness, and happiness! Get your products at EatPluck.com, check your grocer; if you're a practitioner, see if you can try out the products yourself first, and perhaps even encourage and endorse them to your patients, as well.   [48:55] James wishes everyone a fabulous year and please know to reach out. Pluck has affiliate programs and wholesale. “We're always happy to answer any questions and to support the eating of the whole animal, so please ask.”   [49:15] Sachin thanks James and wishes him a wonderful rest of the day.   Mentioned in this episode Perfect Practice Live Mindshare Genius Network Eat Like a Human: Nourishing Foods and Ancient Ways of Cooking to Revolutionize Your Health, by Dr. Bill Schindler   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “Many of us don't value our time. As I get older, I'm realizing that time is much more precious than I've ever valued it.” — James Barry   “If it tastes good and it's good for you, and it's easy to apply, why wouldn't you use it? I'm not just talking about Pluck, I'm talking about anything!” — James Barry   “For health food to become a lifestyle, it has to hit two things. It has to be easy, … but then it also has to be delicious.” — James Barry   “Once we feel better, we treat others better.” — James Barry   “You can get too little of something, you can also get too much of something.” — James Barry   Chef James Barry: FB: Eat Pluck Website: Eat Pluck   Bio: James Barry   James Barry's 20 years in the culinary field started as a private chef cooking for celebrities such as Tom Cruise, Mariska Hargitay, George Clooney, Gerard Butler, Sean “Puffy” Combs, Barbra Streisand, and John Cusack. Most recently, James launched his first functional food product, Pluck, an organ-based seasoning. It's the first of its kind and an amazingly easy and delicious way for people to get organ meats into their diet.   James is also a published cookbook author having co-authored the recipes in Margaret Floyd's book Eat Naked and co-authored the follow-up cookbook The Naked Foods Cookbook. He most recently co-authored the recipes in Dr. Alejandro Junger's book, Clean 7.    

In this episode, Sachin interviews Dr. Tracy Gapin about his career, what inspired him to leave his urology practice and focus on precision medicine for men's health, and some of the purposes of the Gapin Institute. Dr. Gapin talks about the success of the Gapin Institute, why he did a TEDx talk, and what his plans are for 2024. He also discusses his book, Male 2.0, and offers his High-Performance Health Handbook.   Listen in for some practical tips for transformation for your practice.   Key Takeaways: [1:02] Sachin introduces Dr. Tracy Gapin, M.D., a urologist, and the CEO and Founder of the Gapin Institute, a leader in precision medicine.   [1:21] Dr. Gapin is here to share some of the trials and tribulations he has gone through in becoming who he is today, setting up his practice, becoming a thought leader, an innovation leader, and somebody Sachin looks up to.   [1:38] Dr. Gapin has overcome mental, physical, and spiritual challenges to get to where he is today, with over 25 years of clinical experience.   [2:40] Dr. Gapin is reading a book on cardiovascular health and disease, by Dr. John Huston. Dr. Gapin is all about the science.   [3:25] Dr. Gapin explains his takeaway from the American Academy of Anti-Aging Medicine (A4M). Things are constantly evolving. Dr. Gapin says it's easy to get stuck on the business side. Don't forget the science behind what you do and why you do what you do.   [4:16] Dr. Gapin mentions other conferences he attends regularly. He encourages you to stay focused on the constantly evolving science. Whatever your niche may be, you need to be able to provide outcomes. That comes from your scientific and medical knowledge and background.   [5:51] Dr. Gapin started as a urologist. His passion is men's health. He became disillusioned with urology and looked for a better way to serve patients.   [6:53] Through the health challenges he experienced, Dr. Gapin found an amazing world of precision medicine, epigenetics, functional medicine, hormone optimization, peptides, and longevity. It changed his perspective on medicine. He became passionate about it again.   [7:50] Dr, Gapin was driven to make a change. It was scary to throw away a very lucrative career and practice and start over. But he felt like he had no choice because he found something he loved. He didn't want to live the rest of his life being a miserable surgeon.   [8:15] It was a tough decision for Dr. Gapin. His wife supported him 1,000%. He made a decision, saved up some money, and started going through certification, courses, and conferences about eight years ago. That's how it took off for him.   [9:13] Dr. Gapin's career change decision was an evolution. When he knew he was going to leave urology, he got some coaches and business development learning. He battled impostor syndrome, wondering if he was good enough to pivot his career.   [11:11] Dr, Gapin had a hard childhood. When he was five, his dad left. He never had a father figure. That may be why he's drawn to men's health and is passionate about being a dad. His kids are his “why” that drives everything he does. He's trying to fix the childhood he had. Starting something new and different was overwhelming.   [12:54] Dr. Gapin advises new practitioners to stay true to who they are and what they want. Dr. Gapin once joined a Vistage group of entrepreneurs. One of them asked him “What do you want?” He thinks about that question almost every day.   [13:30] Dr. Gapin asks people who are starting what their ideal ending is and if what they do is aligned with that ending. There are many business processes. Dr. Gapin's business now is high-ticket, low-volume, but at first, he was in the trap of selling many low-ticket items.   [14:30] It's hard work to slow down, do some introspection, and understand what is right for what you want. The majority of courses are not making the seven figures you might assume they are. Don't use somebody else's idea. Pilot your life and make adjustments as you go.   [17:11] Dr, Gapin learned a question from Carl at Mindshare: What is the transformation that you provide? Does this thing that you offer solve that? If not, you can't create the business you want to build.   [18:14] Dr. Gapin learned from J.J., don't build it until you fly it. Build it while you're flying it. Dr.Gapin first offered his programs to his existing patients. After he had a client book of business, he opened his facility, Gapin Institute. That applies to building a digital program, too.   [20:09] Dr. Gapin believes coaching is underappreciated. Dr. Gapin hired a business coach as he was preparing to transition his career. He was in two masterminds before Mindshare. Mindshare was great for him for three years. The one-on-one coaching sessions were the best.   [20:53] Sachin did a one-on-one call with Dr. Gapin several years ago and advised him to keep it simple. He still quotes Sachin's advice to this day. Dr. Gapin has three coaches now and each provides different aspects of his business. You need a coach or guidance and support.   [23:04] Dr. Gapin's wife has been instrumental for him as a support in hiring decisions and counseling him not to go after shiny objects. Some tech can be offered for sale to clients to use in their homes instead of buying it for the center.   [27:47] Dr. Gapin had a coach specifically to prepare for a TEDx talk. He had to come up with ideas to make it interesting, unique, and appropriate and do a lengthy application. Once he was accepted, he had to script it, practice it, and refine it. He had to deal with his nerves.   [28:37] It was nine months from Dr. Gapin starting the application process until he gave his talk. A lot of that is time waiting for a response. It was an amazing experience. It was empowering to share his perspective in his voice.   [29:35] If you have information or wisdom that could help somebody else, you're selfish if you don't share that with the world. Dr. Gapin loves sharing his message in front of groups now.   [30:35] Dr. Gapin wrote Male 2.0 when he was in his urology practice. Male 2.0 represents a new generation focused on the prevention of problems. Dr. Gapin lists many metrics we can track with electronic tools to generate health data.   [32:45] Dr. Gapin was a co-author with Dr. Melissa Petersen for the book The Codes of Longevity. Each author had to give their perspective on what are the secrets to longevity.   [33:19] Dr. Gapin attributes longevity to cellular efficiency by fasting for 16 to 18 hours once a week, building up to three to five days a week. Dr. Gapin fasts for 24 hours, once a week. He says it's easy, once you get used to it.   [34:29] Blood sugar regulation is another critical factor in longevity. Poor sleep boosts cortisol, which boosts blood sugar. Get enough deep sleep. Managing blood sugar is critical.   [35:13] Oxidative stress slows down the mitochondria and the production of ATP as free radicals overcome your body's anti-oxygen system. How can you improve this problem? The science of longevity is always evolving.   [35:09] Dr. Gapin's business plan for 2025 was to open two new centers with partners but those partnerships were terminated. So 2024 will be a year of expansion and finding compatible partners. Sachin recommends the NEO Personality Test to find partner compatibility.   [42:26] Dr. Gapin received advice from colleagues (not coaches) to do things that didn't align with his business model. Ask yourself. Who is your avatar, what's the problem you are trying to solve, and does the thing align with that?   [46:26] Where are your clients in the sales process?   [45:48] Dr. Gapin's last words of advice: Do one thing at a time, focus on your avatar, know how you differentiate yourself from others, and be able to articulate it. The biggest one is to have a very clear sales process and sales funnel. Dr, Gapin explains how a sales funnel is used.   [46:24] Where are your clients in the process? Is your client aware they have a problem? Do they know they have a problem but have no idea about a solution? Are they aware of solutions? Are they aware of your solution? You have to meet them where they are.   [46:53] At the end of his content, Dr. Gapin asks people to text the word HEALTH to 26786 for a free copy of his High-Performance Health Handbook with 15 tactics to have more energy, have better focus, lose weight, have better sex, and live longer. He gives away information.   [47:52] The prospect also gets nurtured with an email message of informational content every other day for eight days, so they're more aware. He hopes they will eventually want to engage with his team and work with them. You have to meet people where they are.   [48:24] Use whatever lead magnet works for you. It can be an opt-in through text or your webpage so that you give them more information and nurture them along with content.   [49:59] We tend to undervalue what we're providing. People who pay more are more invested and willing to commit more to an outcome. It takes the same effort to acquire a client, whether they pay 1X or 10X. Dr. Gapin raised his prices and the conversion rate stayed the same.   [52:56] Don't try to justify your pricing like you're selling a car. You're selling an outcome. You're selling a transformation, What is that worth?   [53:33] Sachin thanks Dr. Tracy Gapin for such valuable insights, and for his humility, vulnerability, authenticity, and leadership.   Mentioned in this episode Perfect Practice Live Mindshare Genius Network   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done  

In this episode, Sachin interviews Dr. Betty Murray   Key Takeaways: [1:02] Sachin introduces Dr. Betty Murray, the CEO and Founder of Living Well Dallas, a functional medicine center. Betty is a nutritionist and researcher who has helped hundreds of people to feel their absolute best, so she has had great success and prosperity.   [2:08] Sachin and Betty will focus on Betty's methods for success and prosperity to help you succeed and prosper in your practice and life. Sachin welcomes Betty to Perfect Practice.   [2:52] Betty started her practice 20 years ago. In 2004, she did not find many clients for functional medicine. She bootstrapped her business with her part-time job. She didn't have enough runway to make a lot of mistakes. She had to be more resourceful with her resources.   [4:58] In Betty's clinic today, there are internal medicine, psychiatry, hormone replacement, clinical nutritionists, life coaches, counselors, and diagnostics. At first, her clinic was fee-for-service, and nobody was using coaching because they didn't know its value.   [6:40] Betty had to let go of her belief that if she educated someone, they would find value in her program, and instead, create the value proposition and give it to them so they would find value. If the market is not buying your strategy, your strategy is wrong and you need to rearrange it.   [8:44] Always add value for your client first. When you give value to your customers, patients, and clients, you get rewarded. When you're driving toward a value, and you're giving people what they need and helping them understand what they need, people will value that.   [9:47] When you're starting, the narrower you get with what you're doing, whom you're serving, and what problem you're solving, the easier it is to stand out in that market. Don't go bigger, faster, better and think it's going to be more money. It's complex. Betty has to spend more on marketing than others because she has more avatars. She has to spend more time on staff.   [13:45] Sachin says to keep it simple. Betty adds that if you have this burning desire to have a multi-disciplinary team, recognize that you'd better be a good business person or hire a good business person, which requires a runway of cash flow. It's not a low-paying job.    [14:57] Most of us in healthcare never had business training. Betty had a business degree before she came into healthcare. It's still a concept until you get it into action. Being a 30,000-hour expert comes from experience, not from a book or an education.   [17:09] The Mosaic of Autoimmunity, by Dr. Yehuda Schoenfeld, is a textbook Betty has been studying. It's probably the best textbook to explain the underpinnings of autoimmunity. Regardless of who our avatar is, all of us are going to be in the immune system.   [18:07] 10X is Easier than 2X: How World-Class Entrepreneurs Achieve More by Doing Less, by Dan Sullivan is the business-building book Betty recommends. It is easier and more effective to leapfrog from where you are to where you want to go than it is to make small changes.   [18:52] Betty recommends two personal/financial development books: Disruptor: How to Challenge the Status Quo and Unlock Innovation, by Alex Gonzalez, about innovation. The second book is Die with Zero: Getting All You Can from Your Money and Your Life, by Bill Perkins. It's about not amassing money but using it to do good as you go.   [24:11] Betty tells how she grew her money mindset. As a child, she was determined to work and she falsified her birth certificate to get a job underage. She sees the world as abundant and if she lives in that abundance and does the right things, she will be rewarded for it. She doesn't hesitate to spend money. He husband is cautious so she asked him to handle the finances.   [25:55] Sachin also has a story about going after what he wanted at a young age. He learned to cut hair by watching a barber and then opened a barber shop in his garage. Bety's and Sachin's experiences helped mold them into who they are as adults.   [28:57] Walter Isaacson wrote about Elon Musk, Steve Jobs, and others who have changed the world. None of them had an easy life. Those things that are more difficult for us make us tenacious. Opening a practice outside the traditional medical establishment is also an adversity. Don't keep a Plan B that's easy to go back to. Keep marching forward, iterating, and changing.   [31:33] Whenever Betty is told she can't do something or the world will beat her, that is when it's “game on” for her. That guarantees she would act. Recognize that your challenges are also helpful.   [32:34] Justin notes that success is in doing things differently. Sally Hogshead said that different is better than better. Betty built a large, busy center. At first, she didn't want to be the brand but learned that your brand is you. You have to be part of the brand. One year, Betty spoke 220 times. She showed up everywhere as the owner so people would know about the center.   [34:17] When people leave a practice it's not from what happened but how it was handled. Every part of the customer experience must be planned and managed to make it extraordinary. If there's a problem, own it, fix it, and apologize. Betty's team out-executes everybody.   [35:37] When you want to stand out, look at the non-clinical stuff and double down on it all, from the emails to how the phone is answered. Those things will make up for a world of pain and will make you look better. Most practices shirk that, and people get mad about it.   [36:42] Betty tells about her hiring process. She starts with a matrix of requirements. Betty has a team member do the initial interviews to figure out if the applicant is a culture fit. Betty doesn't want “yes people” but they have to be on board for her strategy. Betty has a “Volkswagen test.”   [38:34] If they pass the culture fit and the skill set, they come in to interview 12 to 14 of the practitioners. Finally, Betty interviews them. If she likes them, they come in for a working day. They get paid for the day and do a final interview with Betty. Betty is slow to hire; and quick to fire. Because of the extensive interview process, Betty doesn't often have to fire.   [39:31] Betty tells about her first hire. It was an administrative assistant. Betty's role was to bring people through the door. She didn't want to spend billable hours doing unbillable work.   [42:09] Betty's last piece of advice: If you're a practitioner, you do not need any more certifications or training to do what you do. You need to do what you are trained to do.   [44:04]  Sachin warns against continual certifications. It's a form of procrastination and it leads to imposter syndrome. The way you build the muscles is by doing the reps. If you get into a situation where you don't know the answer, you have the resources to find it quickly.   [45:17] Betty got her Ph.D. not because she needed it for her business but because she wanted to dig into the research and get better at that, to prove this type of medicine works.   [46:12]  Sachin thanks Dr. Betty Murray for everything that she shared today. Betty mentions her practice Livingwelldallas.com, her website, Bettymurray.com, and her podcast Menopause Mastery. Sachin thanks her for sharing her wisdom.   Mentioned in this episode Perfect Practice Live   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin interviews Chris Kelly, backcountry outfitter and friend, about the benefits of being in nature with a group, disconnecting from technology and using primal survival knowledge and skills, supporting each other, and growing naturally. Listen in for ways to embrace the natural world and put aside the office for a while.   Key Takeaways: [1:02] Sachin introduces and welcomes Chris Kelly to the Perfect Practice podcast. Chris is an outfitter and Sachin's outdoor mentor, friend, and guide in so many ways.   [2:11] Sachin met Chris on a three-day group camping trip in Algonquin. Chris and his brother Kieran involved everyone in meaningful, positive ways. Sachin was so impressed, he brought a group of his friends the following year for another amazing trip.   [3:46] The Time we spend with people is magnified in a backcountry camping experience over multiple days. Sachin learned more on a four-day trip than on a three-day trip.   [4:55] Sachin points out that your business can never grow bigger than you. You're like the trunk of a tree and your business is a branch coming off of that tree. Grow yourself to grow all the branches of your life, including your business. Part of that process occurs when we disconnect and go back to the essence of who we are.   [6:37] Chris describes the moment on a paddle when the person he was paddling with told him that his trips were transformational. It was an epiphany. People can rewrite their stories. They take down barriers they have put up. They stop telling themselves “I can't,” knowing “I did.”   [8:41] In the backcountry, there are no services, electronics, or artificial lights. On the first day, you find your footing and it seems to be going in slow motion. In a new environment, you've got to pay attention to everything. If you twist your ankle, you're a liability. The environment brings you new ways of thinking.   [10:16] When you're out there, you're a different person, entirely. There's so much onboarding of these skills that we have from being hunter-gatherers for 99.9% of our existence. You might think portages are scary but you navigate it with ease. It's amazing how we adapt. You're breaking an autopilot. You have an intense presence.   [12:02] Taking high school kids to the backcountry for four days removes them from their devices. When they get home, they don't want to see their phones. You see a shift in their behaviors. In the case of an emergency, Chris had a satellite phone available.   [14:05] Coming back from the first trip, Sachin realized he would rather paddle for three hours than drive for three hours to get home, it was such a magical experience that changes you in so many ways. It makes you tough; it softens you. Sachin describes the magic of seeing the sun for 15 minutes after five cloudy, rainy days.   [17:04] Chris says you build a relationship with nature. It's a reflection of your relationship with yourself. As people return to the backcountry, they become more themselves. They become more grounded. Families experience great beneficial changes. Everyone's accomplishing something together. Their stories wash away in community and love. This carries back to life.   [20:31] Sachin shares a reflection learned from the second trip when portaging uphill to the next lake, carrying packs or canoes. Everyone plays a role, big or small, glorious or not glorious.   [23:37] Chris talks of finding power in being humbled and disempowered and ultimately finding fulfillment. Finding wood to build a fire, feeling the heat of the fire, and cooking food on it is primal and satisfying. Everything you put energy into provides energy.   [24:33] One of Sachin's goals for 2024 is to get his team up there. His wife is hesitant because in the backcountry there are no bathrooms. Some on his team are eagerly looking forward to it. You bond on a backcountry camping trip in a way that you don't find going to dinner together.   [26:18] Chris tells how to prepare your team for a backcountry trip with him and Kieran. They set you up with a packing list. You show up with a weekend bag, and they take care of the rest. Top-end gear, sleeping bags, sleeping mats, tents; you're going to be warm, cozy, and dry. High-end, ultra-light canoes. Hop on a call and you won't regret it.   [27:13] Some people's highlight of camping in the backcountry is using the Thunderbox, the sun peeking through the canopy, hearing the call of the morning birds, and the lapping of the water on the shore. Chris does a guided meditation about this. It's not the problem, it's the attitude on the problem.   [28:21] Chris describes the benefits of getting your team together in the backcountry. You're putting work aside and getting to know each other as individuals. Handling hard things and fun things together grows a deep-rooted connection. Trust is formed on these trips. It's a great opportunity for inspiration to come through outside of the workplace structure.   [31:07] You're outside your comfort zone and so you're more vulnerable but also supported by the people you're spending time with. That allows you to show up at the office in a completely different way. On the trip, you are supporting people who might be lower or higher on the ladder. We have titles for our jobs but we are all humans.   [32:11] Chris cites the Dr. Chatterjee podcast. When we're making decisions, we're either making a decision to find happiness or making decisions from a place of happiness. The difference is drastic. Decisions you make from happiness are legacy decisions about your life. Chris uses Sachin as an example of making decisions from happiness after a trip.   [34:33] We all have nature around us. Have a plant in your house, at least. Find a sit spot. Sit quietly for five minutes, closing your eyes and tuning into your other senses. Open your eyes and see everything with a new lens. It's magnificently impactful. There's something special about going back to the same place daily. The birds and animals will accept you in their world.   [36:42] Chris describes some weather experiences and even a moving encounter with a mother and baby moose on backcountry trips. Sachin describes an unplanned trance experience he felt with others at the lake's edge.   [40:31] There are amazing sunsets. Being out there so long, Chris is confident in feeling whether it will rain soon or not. He shares an experience of imagining himself as a sapling growing up in the forest and growing through the canopy of massive trees. That inspired him to start Driftwood with his brother Kieran. Guiding exclusively gives him renewed energy.   [44:26] Chris learned from Majeed on a trip that nature is full of infinite intelligence. He feels that if you open up to that, it does come through. He and Sachin are walking examples of it.   [45:08] Sachin gives his endorsement to Chris as a life-changing companion on a trip like this. It is crucially important who you go with to lead you on the journey. Sachin urges every practitioner or individual listening to this to consider this as a valuable team-building, friendship-building exercise, or even for building yourself.   [46:08] To reach Chris and Kieran at Driftwood Paddle, go to their website, fill out the simple form, and let them know what your dreams are and what you're envisioning. They will book a call and have a Zoom meeting with you to show what they can offer and make sure it's the right fit. Every trip is curated toward the group or individual, including diet and itinerary.   [46:53] Chris and Kieran and the two other guides that work with them, Troy and Craig, are mature, with adaptive life experience. They are passionate about backcountry camping. There are barriers to backcountry camping. The guides provide food, water, shelter, safety, and security. You work on the needs of loving and belonging, self-realization, and team cohesion.   [48:36] Sachin thanks Chis for his time today and his contribution to this episode of Perfect Practice.   Mentioned in this episode Perfect Practice Live   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done  

In this episode, Sachin interviews Jay Abraham, the Founder and CEO of The Abraham Group, Inc. in Los Angeles, California. Jay attests to the power that practitioners have with the knowledge to remarkably improve the lives of people around them, clients, potential clients, and people who may never become clients. Jay speaks of investing in people first and how that pattern helped him in his career as an entrepreneur, business leader, and consultant.  Jay offers ideas that can bring you success in your practice by caring more about the people around you than about your finances. Listen in for an inspiring message from Jay Abraham to improve your life and practice.   Key Takeaways: [1:02] Sachin introduces and welcomes Jay Abraham to the Perfect Practice podcast. Jay has helped thousands of companies and entrepreneurs around the world generate revenue. Jay invites Yuri to ask him questions that might give clarity and actionable strategy to the audience.   [3:31] Jay thinks that we all have an enormously greater capacity to contribute to transforming people's lives. We must understand that most people don't know what we already know. Believe in your ability to contribute your knowledge and in your moral obligation to contribute. Be a positive catalyst in somebody's life. It's all about them.   [6:13] Jay's advice for people starting in the health and wellness space is to know that you have the knowledge and the ability to change someone's life. You have to get it into their mind in a way that they embrace it, believe it, and want it from you. How will you do that?   [7:40] Depending on the size of your market, local or national, find the lowest common denominator of influencers and offer to reciprocate a trade of services. Jay offers a script to use to give them your services for permanent wellness and healing and to ask them to introduce you to their clientele throughout their life, for a presentation of your services.   [11:00:] Jay tells how this worked for him when he started taking off in his services for entrepreneurs.   [12:25] You could become the recommended provider. Jay offers a way to do this ethically through exchanges of services. First, be the one to invest in others.   [13:07] Jay recommends his program on pre-eminence for Sachin's listeners. Jay always wants to invest first in others. If you invest in someone and it has a positive payoff, everyone may not turn into a future compensated client, but the numbers will work for you if you make a profound difference and if you choose wisely in terms of their values and respect your methodology.   [16:10] Everyone is not going to do as much with the profound knowledge, the methodologies, techniques, regimens, and protocols you are going to share. Choose people who have the highest probability of doing something with it and seeing the most wonderful outcome. Ask them to nominate people who are struggling. Try it in general and for specific applications.   [20:26] Sachin points out this is a long game. We can't add value to the lives of people who don't share the values we do. You can add value to the world with every hour, or you can miss the opportunity to add value to the world with every hour. When you add value, the referrals are much more genuine.   [21:06] Jay says half the people don‘t know what greatness is supposed to look like in health. They've never had it or it was so long ago, it's become hazy. They don't know what it's like to sleep through the night and have energy and focus with dramatically reduced stress levels, to have their bodies feel and look better. Give them an impact analysis tied to future pacing.   [24:30] Help someone consider what it would be like not to be tired but to have energy and focus galore.   [25:42] Jay shares a profound exercise to do with people. Ask “Who do you know in your life of your age that you would like to have the energy of?” That becomes the reference model for them to go after. If they have no model, ask them about an active celebrity of their age.   [27:39] Jay has been very successful in getting a lot of his clients to help them understand a holistic view of all the things going on in their lives. If you can help them in something that may even be outside the area of your skillset, you have a value-added advantage over your competitors.   [28:30] When you allow people to come to decisions and conclusions, themselves, it's a different kind of education, a way to validate what is being said, so they can come to the conclusion themselves.   [29:21] Jay tells how he built a half-a-billion-dollar-a-year company in the gold, silver, and rare coin market, by giving people a tripe case for why the research was worth understanding and letting them decide for themselves if it factored into their wealth creation. There's much more power in a decision when they make it themselves, based on gained knowledge you provide.   [31:17] Jay explains the power of having influential endorsers and champions who advocate for you to build trust with their audience. It's the safest short way to build a clientele. You don't build trust through advertising.   [32:20] You want to have ideas and perspectives nobody else does and do what nobody else does to differentiate yourself.   [32:55] Jay once helped a Beverly Hills cosmetic surgeon by getting him to write a book that he deposited in the waiting room and stations at every hair salon, dental office, and related non-competitive location. It was successful through implied endorsement of the establishments where patrons saw the book. What can you do to educate people in an inspiring way?   [35:34] Jay has written 15 books over his career. Some of them have not been published but are available as digital files for free to his potential clients. He recommends practitioners who have published to provide their books for free without shipping and handling to the right potential clients. It is to let your potential clients know that their situation is not hopeless.   [39:10] Jay separates his investment in people from the financial reward that may or may not follow. He tells how he developed that perspective. He was never obsessed with making money. He gravitated toward entrepreneurs who were on missions to fill voids that nobody was filling or to add value to a segment of the market that was underserviced.   [40:09] Jay found himself worried more about the outcome for the end consumer than for himself. He saw how he could enhance, improve, and re-invigorate somebody's career or life. He was all about making a big difference for people, first and foremost.   [42:52] Jay says the greatest acknowledgment or reward you can give him, is if you are capable of transforming and catalyzing positively a multitude of people's lives over the next, 10, 20, 30 years, then do it! Do something meaningful with what he has shared.   [44:46] If you ask yourself how many people's lives can you transform each and every day by what Jay said or by what Sachin is teaching, that's compensation enough for the time Sachin and Jay have shared today.    [45:08] Sachin thanks Jay for his contribution to this episode of Perfect Practice.   Mentioned in this episode Perfect Practice Live   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done  

In this episode, Sachin interviews Yuri Elkaim. Yuri is prolific in the athletic world and the health and entrepreneur space. Sachin met Yuri at a conference that Peter Osborne was hosting. Yuri was onstage and “knocked it out of the park.” Yuri shares many nuggets of advice for the health practitioner who wants to move up to the next level. Listen in for a perspective that may improve your practice.   Key Takeaways: [1:40] Sachin welcomes Yuri Elkaim to the Perfect Practice podcast. Yuri is a former pro athlete and current entrepreneur in the health and athletic space. Sachin looks forward to today's conversation with Yuri about business and personality in the health space.   [3:14] Yuri trained, played, and competed in soccer from age 10, to become a pro player. He played professionally in his early 20s. When he was 17, he lost all his hair in six weeks, from an autoimmune disorder, alopecia. Before his hair loss, he had a lot of hair. Going from a full head of hair to bald in senior year was a transition, but his friends accepted it.   [5:12] Developing alopecia was one of the greatest things that happened to Yuri. It opened his eyes to what was going on with his health. Besides Western medical doctors, he was introduced to some amazing alternative practitioners. Nothing worked for his alopecia, but he is grateful for his exposure to these practices.   [5:59] Yuri studied kinesiology and health sciences at the University of Toronto and played pro soccer in France. After Yuri retired from pro soccer around 24, he came back and decided to pursue studies in holistic nutrition. That's when his life changed. He was being exposed to information he never knew existed. He started applying what he learned.   [6:31] After about two months of cleaning up his diet at the university, Yuri grew back pretty much all his hair. The diet was such a profound change and he had so much more energy. He worked with personal training clients, practicing what he had learned in school. He realized that there were billions of people who didn't know the holistic nutrition practices he had learned.   [7:29] That set Yuri on a mission. He started writing a book in the back row of nutrition class. Eight years later, he published the New York Times bestseller, The All-Day Energy Diet. Yuri's passion for wanting to help others came from his own struggle. He struggled for seven years trading time for money as a one-on-one trainer-nutritionist; overworked and underpaid.   [8:18] Yuri had a bigger vision, wanting to help more people. He went online in 2005 and tried to figure it out for himself. It didn't happen for three years. Then he hired a coach and things started to take off. With mentorship, coaching, and guidance, Yuri started to build a pretty substantial business. He helped half a million people to better health   [8:50] Yuri sold the company 13 years after starting it. During those 13 years, a lot of people had come to Yuri for business advice. He saw a space in the market and he started his current company, Healthpreneur®.about seven years ago. Some amazing health practitioners don't know how to get their message out.   [9:36]  Yuri seeks to help them to build better businesses. His vision is to help a billion people improve their lives in some way, shape, or form. He knew he couldn't get there, direct to consumer, but he thought if he had these skills and capabilities to help other practitioners build better businesses, virtually, then they could help more people and reach that goal collectively.   [10:22] Yuri truly cares about helping people stand in their power, shine their lights, and become the best version of themselves so they can share with more people. That's what he is here to do. He works hard because it is so much joy.   [11:34] Yuri discusses practitioners who are not moving forward. There are some mindset blocks common to health professionals that keep them small. One is the need to be liked. They don't want to post too much or email too often. Don't worry about the few people who might unsubscribe. Inspire others to be who they can be. Don't be afraid of sales!   [13:43] Another thing that holds practitioners back is a bad money mindset. There's a mindset that healthcare should be given to others for free. Some people delegate their health to others instead of taking responsibility for it. When a practitioner offers a package for $3,000 for an outcome, some people are offended. But people don't do anything unless they pay.   [15:07] Yuri talks about the self-inflicted lifestyle disease of diabetes 2. People about to have a leg amputated are not likely to turn their lives around. Give people a hand-up, not a handout. Don't be a martyr in the service of other people. Practitioners end up giving their services away for too little and work themselves to the bone, leading to burnout.   [16:14] Yuri's mission with Healthpreneur® is to help health entrepreneurs and practitioners make their dreams happen in the service of other people.   [18:03] Yuri and Sachin talk about how practitioners develop the mindset that their services are not worth a lot. Yuri tries to get health practitioners to recognize the value of what they do. If we're in the business of transforming people's lives, the best thing we can do is charge a premium price. Thinking a $20.00 diet book will change lives is delusional.   [22:52] We don't have to serve everyone on the planet. You have to be very clear about whom you want to work with, who would be a joy to serve, and for whom you could produce the best results. If some people are not ready to step up to that level, support them however you can with content until they are ready to work with you.   [23:13] Recognize that we can transform people's lives. How do you put a price tag on someone who's been dealing with weight issues for 20 years? If you can't help yourself, you can't help anyone. Fill your cup first, before giving your services away.   [25:12] Yuri recalls his process for hiring a good business coach. For years, he resisted hiring a coach because he didn't want to pay; he thought he could figure it out for himself. But after spending six figures on your education, isn't some kind of mentorship worth the investment? If you're not where you want to be, you're not good enough. Find someone who's been there.   [26:04] Do you value your time or your money more? If you are willing to spend your time to save money, then you value your money more. If you are willing to spend money to save time, then you value your time more. Posting on social media is not free. It costs you the thing you never get back, your time. If you don't pay to play, you value your money more than your time.   [28:08] It's time to stop preparing with extra certifications and a curriculum. Don't fear that you're not good enough for your clients. Work with your clients and you'll build the bridge as you go.   [31:25] Never take criticism from someone you'd never take advice from. Being online, you have to develop a thick skin. Don't engage with accounts talking trash online. Delete the comments. Don't give them any fuel.   [32:00] Yuri shares an anecdotal story about himself. In his late 20s, his hair had come back. When he was 31, he got a tetanus shot. His hair all fell out again and for two years he applied makeup eyebrows. He didn't want people to see a health guru with hair loss. He decided to stop the makeup after two years and he taped a YouTube video explaining what had happened.   [35:03] When you're sharing yourself in everything you do, whether it's social media, content, or whatever, the best thing you can all do is be the fullest version of yourselves. That's what appeals to people. They want to see the real you. There's always a group of people looking for someone they have an affinity to. If you don't share your true self, you may never find them.   [37:05] When Yuri revealed himself without eyebrow pencil, it was a relief and it felt like taking off a weighted vest. He recalls going for a dive in the ocean. It was cathartic and beautiful. He believes our business only grows to the extent that we do. He wouldn't be where he is now, had he not revealed himself.   [39:23] Yuri got into debt, got out of debt, and turned himself around financially. His mistakes allowed him to improve and get to where he is now. When he invested in products, he didn't build skills. When he invested with a coach, he did.   [43:32] When Yuri asks practitioners why they invested hundreds of thousands of dollars in Naturopathic College, it comes down to having the capability to help people. That tells Yuri that this person values investing in their skills. Then he asks, wouldn't it make sense for them to invest in business skills, so they can repay their debt and go where they want to go? [44:24] If Yuri invests in advertising and can turn a profit on it in a month or two, that is a great return. In contrast, real estate takes more than seven years to double in value. If you invest in a coach, how long will it take you to turn a profit?   [45:04] Value is an extraction game. It's most often caught, not taught. Take full ownership of your results. Don't look for a guarantee. Did Naturopathic College give you a guarantee? A lot of fear comes from small thinking and small vision. When Yuri invested $18,000 in coaching, it was like he had been dropped into the ocean and had to find a way to swim to shore.   [48:00] The payoff is worth it. People get hung up on the price instead of the payoff. They're comfortable in their current situation instead of thinking about what their vision looks like. If your vision is to pay the bills, just go work for someone else. There are many mediocre businesses and it doesn't take that much to be a lot better than them. You just have to have a bigger vision.   [49:54] You may not be an entrepreneur if you don't have self-belief. If you don't believe in yourself, no one else will. The odds are so stacked against you in business that you have to have what Yuri calls “delusional optimism.” You have to persistently think that you're going to make it work and the universe is supporting you. Most people don't have that.   [51:17] You have to have drive. You have to have a big vision or it's not worth attempting. You can change the model from one-to-one care to working with thousands of clients at once.   [52:28] You have to have humility and coachability. Delegate. Yuri hasn't delegated marketing yet, because he does it best, but it is holding him back from additional growth. Yuri is humble enough to recognize that there are people way smarter than him in certain verticals, and he has to get out of their way and allow them to drive the bus.   [54:21] You have to be so committed to the vision you want to build. Yuri would never consider throwing in the towel. An entrepreneur, at the core, wants freedom but it doesn't mean lying on a beach. Yuri works now more than when he was a personal trainer but he loves his work. He wakes up at 4:00 a.m. to get to it.   [55:24] For Yuri, it's not about the money. It's about the growth and who he gets to become as he goes through this journey. What problems will he learn how to solve? A lot of entrepreneurs are very growth-oriented and they relish that growth and that contribution. The grass is not greener on the other side, it's greenest where we water it. You'll always deal with the same stuff.   [56:47] If you are committed to a great life and contributing in a big way, you know in your core that you're unemployable, and you have ideas that you want to bring to life, then you have to pursue that. If you can make decisions, take action, pivot quickly if something doesn't make sense, have mentorship and guidance, and fire in the belly, go for it. Not everyone has that.   [58:02] Yuri talks about aspects, traits, and elements he admires in specific people. Greatness lies in committing to the process. Yuri is transparent with the people who work with him. He sets expectations properly. It will be hard. There are no guarantees but there is help all along the way. What success looks like in Yuri's life is putting together things he has learned from others.   [1:02:41] Yuri's day starts at 4:00 a.m. He drinks a bottle of water and reviews his vision. He has an app where he has all his goals and his visualizations and he reviews that for five minutes. He doesn't go on social media. Then he gets into his most important work from 4:30 to 8:00, doing thought leadership in a Google Doc or a notepad.   [1:04:13] Yuri hangs out with his kids until they ride their bikes to school around 9:00. Then he does meetings on Monday or has focus time until 11:00. From 11:00 to 3:00 or 4:00 there are more meetings and interviews. Some days he goes outside. He works out for 45 minutes every day and walks or runs five K every day. Yuri stretches every day. Activity is very important.   [1:05:21] Yuri does a minimum of 30 minutes of learning every day, reading, listening to podcasts or audio; something to broaden his mind. He coaches his clients a couple of times a week, coaches his team, and looks at how they can continually elevate the business. Then it's family time, dinner time, and taking the kids to soccer. He gets joy from his routine.   [1:07:48] Sachin thanks Yuri Elkaim for this conversation. Sachin invites you to go back and listen again, as there are a lot of nuggets. You could listen again in 30 days and pick up something different.   [1:08:21] Learn more about Yuri or get in touch with him on the podcast The Healthpreneur Show, Instagram, and YouTube. See the links below.   Mentioned in this episode Perfect Practice Live The All-Day Energy Diet: Double Your Energy in 7 Days, by Yuri Elkaim   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin interviews Dr. Bryan Walsh. Sachin bumped into Dr. Walsh at ECO, the CellCore Conference. After talking, Sachin invited Bryan to be a guest on Perfect Practice. Bryan is extremely passionate about functional medicine. He brings over 25 years of experience in helping us become better clinicians, looking at our patients through a slightly different lens and upgrading our paradigm so we can be of better value to the people we want to serve the most.   Key Takeaways: [2:12] Sachin welcomes Dr. Bryan Walsh and thanks him for joining the podcast today. Sachin speaks of producing evidence-based treatment driven by awareness. There are more tests coming onto the market and more supplements and more research being done every year.   [3:10] Bryan started as a fitness specialist. He read much about nutrition. Before going to naturopathic school, Bryan went to a functional medicine weekend seminar produced by a lab. He was amazed by all the available tests. That hooked him on functional medicine.   [4:06] Bryan then went to naturopathic school where he met his wife. He learned about many tests and did them all: organic acid test, salivary cortisol test, urinary hormone test, stool test, hair tissue mineral analysis test, you name the test, he did it. But he started hearing gurus say things he knew not to be true and he started questioning the supplements.   [6:14] Bryan asked himself why he was running expensive tests if he didn't know their scientific validity. The scientific literature is not friendly to these biomarkers and tests. He compares it to testing your home for radon with a bad test. Bryan is trying to raise the bar in the industry for better practitioners and healthier patients for less money, and being more evidence-based.   [8:10] Bryan and his wife run their business while trying to raise the bar in the industry as much as they can. Sachin loves that they are holding the entire industry to a higher standard. You have to feel solid on the tests you order for people. The foundation of our business is the outcomes we produce.   [9:24] Sachin asks, “How do I create a program that is independent of the labs, that produces results every single time that has tons of evidence and ancient wisdom wrapped up into it, and common sense wrapped up into it, and develop a lifestyle-design program that isn't dependent on lab testing?” Sachin includes Oura rings for his patients so they can measure their progress.   [10:18] Bryan's view is that a lab test should not give you any new insights into the person, it should just confirm what you already believe to be true. That means going back to your clinical skills, history-taking, symptom questionnaire, and physical exam. Bryan's not opposed to any test that he knows of, but a test is not a fishing expedition, it's confirmation of a suspected issue.   [11:28] For example, if a patient has hypoglycemic symptoms, there's probably something going on. Testing blood glucose and A1C gathers hard data and allows for interventions and tracking progress. If someone has hypothyroid symptoms, run a complete thyroid panel and see where the defect is.   [12:35] Blood chemistry is one of Bryan's passions. Standard blood chemistry is one of the most studied labs around the world. It's been scientifically validated over and over. It's inexpensive for what you get, if you know what you're doing, have good reference markers, and are up to date on the modern literature on these markers.   [14:02] When you look at the literature on Albumin, old markers have new reasons they might be high or low that have implications for us as practitioners. If you take old tests and combine them with updated research on the markers, they can tell you as a clinician far more than you were using them for in the past.   [14:47] Bryan cites recent research linking high HDL with leaky gut. A high HDL may indicate testing for intestinal permeability of lipopolysaccharides to confirm. There is updated research on many old markers. Some inoculations are indicated from existing markers. There are new calculations for fatty liver. Some markers are useless and don't need to be run.   [17:55] Bryan notes that with too much data, it's hard for practitioners to know what to work on first. Go back to the fundamentals and the basics that you have evidence that they improve people. People are suffering and practitioners are suffering with inaccurate tests. Patients are spending on tests unnecessarily. Some tests just give patients something new to worry about.   [21:50] Bryan does not see people being plain honest about the industry. Practitioners do the best they can and show confidence about it but they don't know if the second test will show improvement over the first test.   [23:46] Bryan tells more about HDL. If triglycerides are low, HDL tends to be high, lymphocytes tend to be high and neutrophils in women tend to decrease. Potassium tends to high normal and sodium tends to low normal, because of low cortisol and aldosterone. Females with this pattern have autoimmunity and get dizzy when they stand up. Bryan looks hard at HDL.   [24:51] Bryan found one paper years ago that included in the data tape but did not report, data that people that had a higher HDL also had a higher incidence of cancer. There is an HDL immunological component. Bryan has been seeing HDL higher than LDL in the past five years more than ever before.   [24:45] Bryan talks about optimal functional ranges and shares a story. If you don't have a reference, don't speak of an optimal range. Bryan has stacks of references of ranges for various markers and he has the papers about them and how he came up with the ranges.   [28:06] The literature on GGT very clearly says high normal levels, in the upper 20s or 30s, are more accurate as a pathophysiology marker than CRP, some metrics like blood pressure, or A1C. GGT is a robust marker of pathology, xenobiotic exposure, and hepatic glutathione deficiency. It's a marker to justify your use of n-acetylcysteine.   [29:51] Pyroglutamic acid is lower in autoimmune patients than in healthy patients. Low bilirubin is a marker of fat-soluble oxidative stress. Papers that Bryan read recently show a highly increased risk of mortality for bilirubin levels below .4. This points to fat-soluble oxidative stress and may call for support from fat-soluble anti-oxidants, Co-Q 10 and Vitamin E and/or GGT.   [31:28] Bryan refers to water-soluble glutathione. N-acetylcysteine can lower High-normal GGT. These are old markers. Bryn mentions there are also loads of novel and new markers.   [32:13] What about mold? Bryan waits for the bandwagon to turn around and come back before hopping on. He doesn't want to give the newest supplement only to find it causes cancer. Mold is insidious. People are hyper-stressed about mold. A few years ago, people were stressed about candida and then heavy metals. Bryan doesn't run a blood chemistry for mold.   [35:41] High albumin is a dehydration marker. Low albumin is an inflammation marker. A1C and C-peptide are insulin markers. If fasting glucose is normal with high A1C, give a C-peptide test. Globulin is a marker of all globulins. IGG antibodies are the greatest contributor to serum globulin. To make globulin, tryptophan is required. High globulin is an autoimmunity marker.   [38:32] If a woman is taking exogenous estrogen (birth control, hormone replacement) that will drive up sex hormone-binding globulin. These women may have mild depression because of a relative tryptophan deficiency. Try tryptophan. Bryan discusses protein electrophoresis, CBC, and other tests.   [40:02] Iron fluctuates by within-person variability. Bryan talks about homocysteine. It is suggested to have a within-person variance of about 8% of 10 Mol/L. About 95% of people will have within +/- 2 standard deviations of that 8% variance. The results of a year's worth of monthly homocysteine tests might be as high as 11.2 mol/L and as low as 8.4.   [41:50] Iron has a 32% within-person variance. If iron is all over the place, so will serum iron. Don't consider iron overload protocol unless a reading is high again in 30 days. A standard iron test would be, iron, ferritin, and TIBC. Some use transferrin instead of TIBC. Ferritin has a variance of around 20%. Iron has a variance of upwards of 32%. TIBC has a low variance.   [43:19] When TIBC goes up, the body is looking for more iron. This may be because of a bacterial infection. TIBC is an important marker. The soluble transferrin receptor is a receptor for iron on transferrin. If there are no iron receptors on transferrin, the body is low on iron but doesn't want any, because it's fighting off a bacterial infection that thrives on iron. Clear it up. [48:47] Bryan believes the bacteria appear first in a leaky gut situation. He describes how they wake up without proliferating into sepsis. That's where the HDL test comes in. Bryan doesn't differentiate between a gut protocol and a non-gut immune protocol. Any botanical gets absorbed in the gut. Fibers and most minerals don't get absorbed.   [53:46] Bryan lists classifications of tests he recommends not using, and he explains why: Organic acid tests, salivary cortisol tests (unless you run it serially a few times in a week for patterns), hair tissue mineral analysis tests, and stool tests (unless you suspect a raging infection). Bryan cites incorrect medical treatments of past decades.   [1:04:45] Bryan started his career with more liberal and aggressive protocols. He is conservative now. He works with blood chemistry, evidence-based supplements, and the mental-emotional components and how they affect physiology. Not running all these labs and not going crazy about the best diet has been a huge stress reliever for Bryan.   [1:05:58] About CGM. Sometimes more data can cause anxiety, especially when used by people without diabetes. Bryan is interested in what the counterregulatory hormones are doing. If someone has hyperglycemia, is it because they have no insulin, or too much insulin and it's not working?   [1:07:56] Why do you have high glucose? Is it because you're not making enough insulin, insulin's late to the party, or do you have hyperinsulinemia and insulin resistance? That's two different patients and protocols.   [1:08:23] There is also hyper insulin sensitivity. Bryan believes that is caused by too much GLP-1. These patients have totally normal glucose but they're having a hyper insulin response with insulin receptors that are more sensitive. That is not normal physiology. The only thing CGMs focus on is the easy one, glucose. Bryan has never recommended one to a client.   [1:08:38] Sleep trackers were part of a study. They put two groups of sleepers in a room with a clock showing the wrong time. Some people had a great night's sleep but they thought they had a restricted sleep. They were asked to do math problems and they did poorly. They thought they were exhausted after eight hours of sleep.   [1:10:12] The other sleep group was interrupted after four hours of sleep but the clock showed they had slept eight hours and they believed it. They reported feeling wonderful. They did well on the math problems. The problem with gadgets is that a little information is good but we can sometimes get taken too far. Use tools as they are defined and don't take them too far.   [1:11:39] Sachin commits to give up personal tech devices for a week and see the results. Bryan says one of the biggest issues we have right now is that we are hyper-focused on ourselves and no longer focused on life and our community. In the past, who you were was who you were to the community. It was your purpose in the community.   [1:12:43] Now we look so much within ourselves, we don't look out anymore. Nobody's focused on anybody else anymore. Bryan thinks that one of the biggest health issues we have is people running around lacking purpose, lacking knowing who they are and lacking connections to other people. Bryan thinks it's showing up in neurotransmitters and hormone issues.   [1:13:54] Sachin is a student for life, like Bryan, willing to learn and adapt and experiment. He will let Bryan know in a week how the tech fast goes. The Oura ring will sit on his desk for a week.   [1:14:37] What is Bryan's take on AI in blood chemistry? He thinks it has fantastic potential. His fear is that people don't like to think. Thinking is hormetic but we just want a protocol. The literature about AI in interpreting blood chemistry is good. It does what we are trying to do mentally and manually with the numbers. Bryan's concern is we will forget how to observe.   [1:16:05] Bryan has experience with AI and labs. He looks at the lab first and draws his conclusions without bias before looking at the AI interpretation. Sachin agrees. No one can do your pushups for you.   [1:17:09] Bryan and his wife have their business at MetabolicFitnessPro.com. They are trying to raise the bar. They are Christian. In a world of dishonesty, they run with humility and integrity and they hope that everything they do emanates from there. They have a number of courses people can get to improve what they do in their practice, be successful, and feel good about it.   [1:18:47] Bryan says he doesn't think of himself as smart; when you're dumb, you keep trying to be smart. He's always trying to impress his wife, who doesn't impress easily. They are working on creating a lab with some pretty cool markers that aren't on standard labs but the evidence suggests they should be. They teach a course in blood chemistry analysis. [1:20:04] Sachin thanks Dr. Bryan Walsh for this enlightening conversation. Sachin invites Bryan to return for further discussions, to speak at Sachin's events, and to offer mentorships.   Mentioned in this episode Perfect Practice Live ECO CellCore Conference   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin interviews Dr. Peter Osborne, his first mentor. Sachin met Dr. Osborne in California at a conference Dr. Osborne was hosting, called Market Functional Medicine. Sachin went to the event after downloading a lead magnet e-booklet from Dr. Osborne on how to build your practice. Sachin learned about the conference from an email. That conference changed Sachin's life. It was wonderful for Sachin to hear someone who was a few years ahead of where he wanted to be, so open and willing to share his knowledge, holding nothing back. Sachin got some wonderful advice that he immediately applied to make an instant difference in his practice.   Key Takeaways: [2:51] Sachin welcomes Dr. Peter Osborne and thanks him for joining the podcast today. Sachin thanks him for being a great role model as a father, husband, practitioner, clinician, and entrepreneur. Sachin elaborates on the connections between being a clinical practitioner and running a business.   [4:23] How has Dr. Osborne found passion to keep tapping into and how has he continued doing it all these years? Dr. Osborne says the passion found him. It came from the lack of knowledge, empathy, and discernment that he saw in medicine in his exposure to medical environments while in chiropractic school.   [6:36] Functional medicine practitioners have to be great clinicians as well as great at business. Hospitals and medical doctors aren't going to refer patients, so you have to understand business. Less than one percent of people will see a functional medicine practitioner. Let's change that so we can help more people. Dr. Osborne is passionate about helping people.   [7:37] In Dr. Osborne's view, if you're not passionate about helping people you should leave the practice. The way to be successful is to love people and have great empathy, great concern; that you care, and that you're going to do what it takes. You're going to spend more than a 20-minute appointment with a person if they start crying and you need that time to help them.   [8:14] One of Dr. Osborne's mentors taught him to help the people and the money will follow. If you go for the money, you'll never be happy.   [10:01] It can be challenging to keep up with the literature. There is so much you can learn on the internet from others who have different expertise than you. Your patients have the same access to those interviews as you do. Dedicate time for study. Learn how to learn. Humbly understand that we don't know what we don't know. Continue to learn more. You'll get better. [11:52] Sachin talks about things he's learned over the years, like breathwork. Dr. Osborne advises you to get really good at something first before you try to get really great at everything. Dr. Osborne is the master of gluten. That's what people know about him. The biggest change in his clinical life was understanding that topic better than anyone else.   [13:21] After mastering gluten, Dr. Osborne broadened his horizons. He organizes his week into blocks. Monday through Wednesday is his clinical schedule. On those days, he is not studying extra. Thursdays and Fridays are filled with blocks dedicated to research, writing, interviews, running his business, thinking about his business, and his family, meditation, and exercise.   [14:02] It boils down to just being organized and having intent. Thinking about what it is that you want. So many people want to be successful but they don't think about what needs to happen for that success to happen. Organization has to be a big part of your thought process. If it's not, there are too many distractions and shiny objects that will pull you in.   [14:28] A mentor of Dr. Osborne, Craig Ballantyne, said “Stop it! You're going in too many directions. Just stop. Think about the direction you need to be going. What is the one thing that you can do today that serves your clientele that will increase your revenue? Focus on that. Everything else is just a distraction.” Identify first what will grow your business and then do it.   [15:39] Once you identify the needle movers, structure your day around those priorities. Prioritizing what you do is as important as taking action. This good advice made Sachin think of things he is avoiding and the things that are distracting him! We all fall into traps if we don't have systems to guide us. View your business as an entity that has needs, like a plant.   [17:25] Dr. Osborne sees certifications and additional degrees as shiny objects. You don't need them for credibility. If you're getting people better consistently, that is your credibility. Dr. Osborne has a DC license, but he practices under his pastoral license and nobody questions it. People are seeking a new model because medical doctors failed them. Focus on outcomes.   [21:27] How does Dr. Osborne stay so committed to the topic of gluten? Dr. Osborne attributes it to the outcome. Dr. Osborne states there's no diet that helps people more than the gluten-free diet, done properly. Dr. Osborne can stay passionate about great outcomes. If you're not helping people it shows up in your practice.   [23:19] To optimize time in his practice, Dr. Osborne automated the educational process about gluten. He switched from one-on-one meetings to a webinar with 20 people in a room. It's a 90-minute webinar and for the last five minutes, Dr. Osborne answers questions live. That shaves 20 hours off his week for five minutes of questions.   [23:12] Learn. Do. Teach. So we learn something that excites in functional medicine, then apply it in our practices, and do it. And then, as we're doing it, we're teaching it to our patients. And that's where mastery comes. Once you're past the teaching aspect, anytime you can automate the process but still deliver the value of the education, use the technology to do it.   [24:45] Dr. Osborne explains how automation has made him so successful. He wanted his clients to get him, not a coach or nutritionist he hired to mimic him.   [25:26] Sachin cites a book written about Naval Ravikant. Naval talks about four levers you can pull in business: human capital, money capital, media, and code — taking your process and codifying it so it can be replicated in other clinics. The third and fourth levers are the most powerful ones. Sachin observes that Dr. Osborne is doing well with those two levers.   [27:22] Sachin suggests that if a practitioner has a six-month waiting list, the practitioner may be successful, but people are suffering unnecessarily for six months to be seen. If you have a waiting list, pull the levers of media and code to serve your clients sooner.   [27:57] Technology provides even more than a one-on-one session, Dr. Osborne points out. The clients get access to a recorded question and answer session, with five minutes of live questions at the end, and also have access to the replay of the session. The spouse can also watch the replay. It also saves your staff from being asked a lot of questions.   [29:05] In functional medicine, you're delivering educational value to people so that they can spread their wings and fly. You're trying to fire your patients. No other medical model has that in mind, but we do because we want them to get better. If we educate them, they can fly. Part of that education is staff time. Now, staff can refer patients to your recordings to answer questions.   [31:39] Besides the degrees and diplomas, functional medicine practitioners might be distracted by things that they shouldn't be focused on. If you're new, think of every way that you can leverage yourself as being your first priority and not an afterthought. If you don't have staff, things like maintenance that shouldn't take your attention distract you from your clients.   [32:46] If Dr. Osborne could do one thing over, earlier in his practice, it would be to leverage himself better. Have time in your schedule when you can think about your business, how you can improve it, and how you can leverage yourself. That's what's going to save your resources of time, money, and relationships. The website is the leverage piece. It houses your content.   [33:55] The more you spend that time leveraging yourself to serve your communities, the easier it gets. At first, it's a lot of work. Dr. Osborne has over 1,500 videos and over 1,000 blog posts online. Those took time to write and produce. With these leveraged, your business seasonally gets better and richer as a result of higher service.   [34:51] Dr. Osborne warns against relying on AI to give you informative, reliable articles. He has tested it a lot. It made up false references, after very specific instructions about the article. Every footnote, every time, was fake. Remember, your brain is your number one asset. Outsourcing your brain to an artificial source to emulate what you could put together will “dummify” you. [36:56] A false source can certainly damage your reputation. Business is about reputation management. Don't rely on AI for your business. You could destroy your reputation. Do your own work. Jim Rohn says you can't have someone do your pushups for you. Dr. Osborne will use AI for the framework of an article, then turn it over to a writer to research it and fill it in.   [40:07] Dr. Osborne recommends you navigate and find your strengths. He is good with video and ad-lib, so he would rather make videos than spend hours researching and writing blogs.   [40:55] Dr. Osborne reveals his current work on an affiliate program for healthcare providers to use his DNA testing services through Gluten Free Society, his hub. Your clients and patients can be DNA tested for both gluten sensitivity and celiac disease. He offers DNA interpretation. Affiliates can order DNA tests, be reimbursed, and have them accessible to their clientele.   [41:34] Gluten Free Society is also offering very accurate food sensitivity testing. Within the next half year, they are looking to launch an intracellular nutrition deficiency test direct for affiliates. Providing these core services to affiliate practitioners is an expansion of their competencies.   [42:37] If Dr. Osborne had to start again from nothing, the first thing he would do would be to hire Sachin as a mentor, someone who's doing it and has it figured out. Dr. Osborne spent his first two years in practice eating his ego. He made a lot of costly mistakes. The first mentor he hired doubled his revenue in the first year. Time is of the essence. Make money early and invest it.   [43:55] Dr. Osborne, before hiring a mentor, invested over $50K in a nutrition supplement company, with a partner. It failed. There was no market for the supplement it produced because it didn't solve a pain point.   [47:35] Dr. Osborne advises practitioners in the insurance model to leave it. Walk away, giving your patients into the hands of other doctors that can do a good job taking care of them. The year Dr. Osborne got out of insurance he tripled his revenue, seeing half the clientele. People are looking for your service and they will pay cash for it.   [49:02] The third thing Dr. Osborne would do, starting over, would be to leverage himself a lot sooner. He would have hired a lot sooner. He and his wife, practicing together, went too long without bringing in help. Leverage yourself first with technology, then with people. That will exponentially help your freedom to work on your business and grow it. Run the math.   [53:39] Sachin paraphrases their mutual friend, Joe Polish, about HALF. HALF is the hard, annoying, lame, and frustrating things that you hate doing, that somebody else will love doing.   [54:04] Sachin thanks Dr. Peter Osborne for his generosity over the years. Sachin always looks forward to their conversations because he gives such great advice.   [54:37] Dr. Osborne thanks Sachin for having him on the podcast and thanks the audience.   Mentioned in this episode Perfect Practice Live Dr. Peter Osborne No Grain, No Pain Jeffrey Bland Jim Rohn Craig Ballantyne Brian Tracy Naval Ravikant The Almanack of Naval Ravikant: A Guide to Wealth and Happiness, by Eric Jorgensen AI Gluten-Free Society Joe Polish   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin interviews Dave Asprey, a speaker, best-selling author, and biohacking entrepreneur, by video from Costa Rica. Dave shares some of his experiences, including the health challenges that enabled him to invent biohacking to improve his health. Dave discusses states of consciousness, tools for biohacking, tech entrepreneurship, the importance of mentors, how he deals with personal attacks from trolls, and how he has achieved greater equanimity in the face of stress and triggering events. Dave shares hacks he learned that he wrote into his books. Listen in for many more hacks you can use for better health.   Key Takeaways: [1:03] Sachin welcomes everyone and introduces the guest, Dave Asprey, who speaks on being an entrepreneur. Dave is a long-time entrepreneur and a best-selling author. His newest book is Smarter Not Harder. Sachin recommends you read it. Dave will talk about his experiences and how he can help your functional medicine or holistic health coaching practice.   [1:59] Dave joins the podcast from Costa Rica. Sachin thanks him for joining us. Dave is passionate about helping people feel and do their best. Dave is known as the Father of Biohacking. His definition of biohacking is the art and science of changing the environment around and inside you for full control of your biology.   [2:55] The definition is still basically the same but the domains of the environment around you that you can change are constantly expanding. Some of the biohacks that have the broadest impact are at the cellular level. When your cells start to work better, your capacity for consciousness starts to improve. You have more bandwidth to access hidden parts of reality.   [4:02] Dave speaks of the hidden parts of reality and non-ordinary states of consciousness reached through neurofeedback and breathwork and having science-based and consciousness-based techniques that allow us to access altered states of high performance, including healing, relationships, and feeling inner peace and compassion.   [4:54] The set of tools for biohacking is ever-expanding.   [5:40] Writing didn't come naturally to Dave. He is a computer coder by training so he knows how to group things logically. He held Google's first servers when Google was two guys with two computers. He co-founded the Professional Services Group there. He was part of building Salesforce's architecture when Salesforce had eight employees.   [6:09] Early-stage work requires structured thinking and the ability to teach new knowledge. For five years, Dave ran a program at the University of California starting each day in a tech startup and then teaching working engineers in Silicon Valley for two and a half hours how to build the internet and cloud computing. After dinner, he studied trade journals and wrote his next class.   [6:44] It was stressful, but Dave learned to assimilate information rapidly, translate it, and make it teachable. That made him one of the most powerful people in his company. Teaching is the best way to learn something. If you're not going to teach, write a book as if you were teaching. When Dave writes, he asks how he would teach it. That forces him to structure his thoughts.   [7:35] Dave is good at building the skeleton of a book and at putting the outer skin on it. The part of writing he doesn't enjoy is putting the muscles on the skeleton, so he works with a writing partner to flesh it out before putting on the finishing skin.   [8:37] Dave's first book, The Bulletproof Diet, had managed to break onto The New York Times list. He talks about the tech he used to achieve altered states of consciousness so he could write. The tech and coffee got him into a flow state quickly.   [10:04] Sachin advises opening Smarter Not Harder and finding something to quote on social media, giving Dave credit. Teaching knowledge is the best way to learn it. Dave's goal as an author is to say something that hasn't been said. He writes books to be launching points for things you haven't seen somewhere. Quote something from the book and add your nuance to it.   [11:48] Sachin adds, nuance it to your audience.   [12:34] Dave mentions WIFY, What's In it For You (your client)? Create content not for yourself but for your audience. Put yourself in your audience's mindset. What is the goal of your audience? How do you make what you have to share relevant and useful for them? Dave credits Joe Polish for WIFY.   [14:21] In Dave's early 20s, he was running a portion of the IT for a hospital. It was taking him a lot of time to manage their eight servers that did most of the work. He considered how to automate his job to free up time to learn more about tech. That was the thinking that led to the early days of cloud computing.   [15:00] Dave says with confidence that the first shipping modern cloud computing was his product. It shipped one day before Marc Andreessen shipped Loudcloud. There were probably 1,000 people in Silicon Valley all working on the same concept. It was driven by laziness. We all have a deep shame for being lazy. Dave explains how laziness is biologically built into us.   [17:27] Dave wants to have his cake and eat it, too, and says that's normal and healthy; just find a way to do it. That will motivate you more than the hope of being efficient. Dave wants “epic,” not efficient. He tells how to motivate yourself to exercise for eight minutes.   [20:21] Dave has set up the world's first biohacking facility, Upgrade Labs, in Santa Monica, California. Thousands of people have come through it. Dave is franchising it across the country with dozens of labs opening soon. You can go to ownanupgradelabs.com to get a franchise of a business that is profitable and makes a huge difference to the people who go there.   [21:06] Dave could write his book because after thousands of people have come through his biohacking facility, he had enough data on five big domains people are asking about.   [22:04] Dave is on 25 or 30 advisory boards and he has a portfolio of biohacking companies he has invested in. He does a lot of advising work for equity so he often has the conversation on where entrepreneurs waste their time. Many entrepreneurs are looking to prove they are good enough. There's a great deal of shame-based behavior. Many were bullied in school.   [23:12] Instead of running away from their past, what if entrepreneurs figured out what they are moving toward that's worthy? That is so much more motivating than running away. That's working smarter, not harder. Work hard when you need to, but there's no correlation between working hard and success. You're not here to be a better worker.   [25:10] When you read Smarter not Harder, figure out what you want. What matters to you? What problem are you going to solve? How do you want to be? This requires freedom of energy and freedom of time. If you're working hard, you have neither one. This book says, let's give you five to ten hours a week back, and let's double your energy and let's see what's possible.   [26:52] Dave's advice for people under 35: spend time with old people, your elders. These are people who've already had to solve all the problems you're trying to solve. You could try to do it all by yourself, but you could get help from others. Dave talks of the many health challenges he experienced in his early 20s that enabled him to create the biohacking movement.   [28:17] Dave ate salads and exercised 90 minutes a day, six days a week, but didn't lose weight. He still weighed 297 pounds. He realized it wasn't working even though he did everything he was supposed to do. Smarter Not Harder is his revenge for those lost 702 hours. He then listened to orthomolecular physicians, now known as functional medicine practitioners.   [31:26] Dave started working with the Silicon Valley Health Institute and became chairman and president of it when he was 30 and was the only guy under 50 in the room. He applied a strategy of finding mentors in business and following leaders who lived by different rules. In a tech company, a VP of Strategy taught Dave how to navigate the halls of power.   [33:16] Go to the elders and ask them how they dealt with marriage. Ask them what they learned. They all know and they want to tell you. He tells of mentoring he received from Ken Crittendon, who had in turn been mentored by Jack Welch. Joe Polish was another mentor. They want to help you and they're not transactional about it. Dave lists more mentors.   [35:22] When you are mentored, let the mentor know that you followed their advice and it helped you. They will be more inclined to continue to mentor you. As an advisor, Dave wants equity in the company as skin in the game. It gives the advice more weight when the company has paid something for it. Free advice, even when it's great, is not often followed.   [36:12] Sachin says, if you pay, you pay attention. Sachin gets excited when he gets feedback from someone who applied his advice successfully.   [38:00] Dave tells of a “wantrepreneur” who made a knock-off of the oil for Bulletproof Coffee that didn't work because it was the wrong formula. He says some narcissists and sociopaths want to steal your idea, make it cheaply, and claim credit for the original. Dave calls it the race to cheat instead of the race for results.   [41:08] Sachin wants you to know that Dave is the real deal and his recommendations are for things that he has done. Dave also endorses Sachin as one of the genuine helpers. There are helpful souls in the entrepreneurial health community. Dave cites Daniel Amen and David Perlmutter as people always willing to help. Some people will try to take advantage of helpers.   [42:48] David tells how good people help each other to win. People pretending to be good don't do good for others. They want you to lose if it benefits them. You need discernment to see when someone wants to take advantage of you to their benefit and your harm. The more successful you are, the more those people are attracted to you. Your discernment is visceral.   [46:57] Dave tells about appearing on the Joe Rogan show three times. At first, Joe Rogan was very complimentary and grateful for Dave's product that changed his life but when his friend was trying to steal the name Bulletproof, Rogan and his “death squad” became accusatory and defamatory in an 18-month-long online attack. It was very hard on Dave.   [48:45] Dave wondered why that was a trigger for him. On self-reflection, Dave saw that his trigger was around injustice. Most children experience it. Dave cleared the rage of injustice using the reset process in his book. He also saw that every time Joe Rogan attacked him, his coffee sales went up. When Joe Rogan moved to Spotify, he deleted the episodes with Dave.   [50:28] Dave thanks Joe because the concentrated attacks Dave endured on his media highlighted some important things. It takes a bully a minute or two to come up with an attack on you. It takes you half a second to click “delete.” You have a moral obligation to keep your environment clean for the people you serve. People who attack are kicked off. Dialog is fine.   [52:08] Dave and his clients are united in the goal to be healthy, have a better planet, and reduce animal cruelty. People who attack are blocked. Narcissists looking for attention and conflict are blocked. Sometimes Dave will use humor to defuse tyranny. He shares examples.   [56:21] Dave's newest coffee brand is called Danger Coffee. He explains how he is dangerous to trolls, but they pose no danger to him. They drive up his metrics.   [58:08] Dave got pulled over a while ago. He showed so much grounded love to the police officer that the officer asked if they could shake hands. Treat people as individuals trying to do their best.   [59:14] Dave reveals how he reacts to aggressive drivers without resorting to road rage. He tells that the other driver has a bowel emergency and has to get home. Don't be programmable by another person's behavior. What you are going to do is what you choose to do. When we have our full power, what we will choose to do is to support other humans and the planet.   [1:01:10] Rapid-fire round of questions from attendees: If you could choose one biohack to incorporate for the next 30 days, what would it be? Read Smarter Not Harder, because to answer that question you need to know your goal. Dave lists the Five Big Goals people want. Prioritize them. Dave and Sachin share supplement notes for health. Einstein said that the future of medicine is frequencies. What do you think about vibrational frequencies as modalities for healing? Don't look to Einstein for health advice. Dave recommends Nikola Tesla and Royal Rife. They were using frequencies for healing almost 100 years ago. Go to 40yearsof zen.com for Dave's brain upgrade program. Your body talks in frequencies of sound, light, and electromagnetics. More about light frequencies What is Brain Tap? BrainTap is a Biohacking Conference sponsor. It uses lights and sounds to lead a person quickly into a meditative state. Have you heard of Medbed? It is one of 30 or 40 brands of light beds that expose the body to light frequencies for healing. Dave talks about using lasers for healing. AI is helping to accelerate the world of biohacking. There is still much to study about light frequencies. What are the top free longevity hacks? What are the top longevity hacks to invest in? Read Superhuman, Dave's book on anti-aging. He goes through dozens of things shown in studies to extend the lifespan of mammals. The top thing is to learn how to get better (not more) sleep. Go to Sleepwithdave.com for a free sleep hack. Skip breakfast and don't eat after the sun goes down. Eat some animal protein.   [1:15:06] Dave has had many stem-cell treatments. That's a very expensive thing you can do. Use TrueDark sleep glasses. Wearing them puts your brain in a meditative state. Using them for an hour before bed, Dave does not get jet lag anywhere on the planet. He gets better sleep.   [1:16:13] Sachin thanks Dave for appearing from Costa Rica. Sachin recommends Dave's book Smarter Not Harder.   [1:17:15] Dave thanks Sachin as one of the people working for the betterment of the world and he genuinely appreciates that. People genuinely want to help you succeed. If you ask for help, you'll get it. Dave talks about his tech contemporary, Marc Andreessen, who sought a mentor's help and is a multi-billionaire. Dave wanted to do it himself and is not a multi-billionaire.   Mentioned in this episode Perfect Practice Live Dave Asprey Smarter Not Harder: The Biohacker's Guide to Getting the Body and Mind You Want The Bulletproof Diet: Lose Up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life Upgrade Labs Ownanupgradelabs.com 40 Years of Zen Joe Polish Loudcloud (Now part of HP)Silicon Valley Health Institute The 48 Laws of Power, by Robert Greene The Laws of Human Nature, by Robert Greene Genius Network Daniel Amen David Perlmutter Joe Rogan Danger Coffee VitaminDAKE.com Nikola Tesla Royal Rife BiohackingConference.com BrainTap Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever, by Dave Asprey Sleepwithdave.com TrueDark sleep glasses   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done  

In this episode, Sachin emphasizes how the abundance mindset works to attract and create abundance in your life, relationships, and businesses. An abundance mindset is key to your happiness and success. Listen in for tips on getting rid of scarcity and negativity and dwelling in joyful abundance.   Key Takeaways: [1:02] Sachin introduces the topic for today, the abundance mindset. This is one of the most important mindsets to adopt and is crucial and key to your success and happiness and the legacy that you leave behind. Everyone around you, including your kids, is paying attention to your mindset, whether you express abundance or scarcity.   [1:40] Sachin has 14 rules to follow when it comes to abundance. He asks you to pick one, then two, and work your way up to all 14. He promises you will have plenty of opportunities every day to implement all 14 rules. Write them down and be more conscious of whether you are abundant in your thoughts, actions, behaviors, and in your reflection.   [2:17] There is always opportunity for us to find abundance and Sachin has learned that you always find what you're looking for. So if we seek abundance, we become abundance, we embrace abundance, and we act abundantly, then abundance flows in our direction. Our actions act like an antenna to attract the right people and circumstances into our lives.   [3:00] 1. The difference between an extractor and a multiplier. A multiplier takes an idea and multiplies its value. This is like juicing an orange and planting the seeds. If we carefully pluck the idea from a conversation, we can plant a seed and grow it. An extractor has a scarcity mindset. They try to extract every drop of juice but miss the seed. They are always disappointed.   [5:38] 2. The quantum handshake. Think about how you show up to greet and connect with people. Use what's culturally appropriate for them and your relationship with the person. Sachin describes handshakes and greetings from Level 0 (dead fish) to Level 3 (firm handshake, left hand on the shoulder, with a compliment). Or give a heart-to-heart hug with a compliment.   [10:06]  3. Leave people and places better than you found them. Clean up after yourself at a restaurant. Clean up your room at a hotel. Make other people's jobs easier and make them feel appreciated. In a hotel room, leave a generous tip and a thank you note. How would an abundant person act in a situation? They leave people and places better than they found them.   [11:51] 4. Stop playing victim. It's hard to play victim and have an abundance outlook on life and an abundance of opportunities coming your way. Abundance runs away from victims. Victims never take ownership of what's happening in their life. As a result of playing victim, energy and abundance do not flow their way.   [13:29] 5. Trust the journey. Sachin's sister-in-law had a saying, “Everything works out in the end. And if it hasn't worked out, it's not the end.” It's rare when everything goes as planned although we might achieve the outcome. Part of life is trusting the journey. The universe, which is abundant by design, has a plan for you.   [14:49]  6. Never show up empty-handed. Bring a gift when you visit someone's house, especially for the first time. If you're car-pooling, show up with snacks. Pay for gas. It says a lot about you when you show up with an abundance mindset. Sachin loves bringing artwork, that will be part of their lives forever.   [16:24] 7. Empty your cup. If our cup is full, there's no room for creamer. Every day we have to empty our cups a little bit so that others can pour into us; the universe can pour into us. Part of that is having humility.   [17:01] 8. Create a vacuum. Emptying your cup ties into creating a vacuum. Create a vacuum of opportunity so energy comes your way. Clear up your calendar so that you have room for opportunity. Clean up your closet if you want new clothes to flow in your direction. You have to create some lack for abundance to flow your way. The universe hates vacuums.   [17:53] 9. Always send a follow-up. When you interact or engage with somebody, send a follow-up message. Take a picture with them as a reminder in your photo album to follow up with a text message and check in with them. If you're thinking about that person, check in with them. Maintain relationships. You never know when you can help that person or they might help you.   [19:04] 10. Genuinely be supportive. Supporting can be sharing a post or making a referral or an introduction for that person. Sometimes it could be commenting on their social media and giving them an endorsement or writing them a review. Be genuinely supportive of businesses you patronize, entrepreneurs you might know, and your friends and family members.   [19:51] 11. Send them a thank you gift or note. Thank you emails often get lost. Send a text, a voice note, or best of all, send a hand-written card or thoughtful gift. Something like that can go a remarkably long way. There are send-out services you can use to send a note with a gift.   [20:46] 12. Eliminate all the moaners and groaners. Get rid of the Negative Nellies and Nelsons. You don't have to unfriend them but unfollow them. If somebody continually triggers you and takes you out of an abundance mindset, you don't want to see their posts. You can still remain friends. Clean your feed. Abundance loves company. Mirror people with abundance mindsets.   [22:28] 13. Be unusually happy and blissful. When you have a smile on your face, the chemistry in your body completely changes. When you start showing up happy and blissful, it gets people's attention. Pay attention to your energy and how you're showing up.   [23:14] 14. Leave a tip. Be generous with how you acknowledge people. It doesn't have to be exorbitant, but be generous. “Tip fatigue” is for people who have scarcity mindsets. When you give, there's always more. Sachin's mentor Majeed taught him, “It's just money.” Money is energy. It's a representation of how we show up energetically.   [24:28] Sachin hopes these tips are helpful for you. He hopes there is one thing in there that you can identify as a way to show up to be more abundant. He hopes that this gives you an opportunity to be reflective and also to take action. It's not thinking about abundance that counts, but it's the action steps that you put into place that truly matter.   [24:50] Sachin would love to hear how you apply this framework and what you found to be most impactful and beneficial, and how, over the next few weeks and months, how being more abundant in your life has created more abundance for you. Sachin sends you lots of love and gratitude and wishes you abundance, health, and happiness.   Mentioned in this episode Perfect Practice Live Jay Abraham Joe Polish   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin and Dr. Eniko Loud talk about Dr. Loud's training, background, and interest in applying functional medicine practices to holistic dental care. Dr. Loud explains there is more to dental care than treating cavities and broken teeth. Sometimes teeth break when there is uneven pressure in the bite. Dr. Loud explains how this happens. She covers what kinds of problems mouth-breathing can cause, why there is so much dental crowding and a functional problem with braces. Listen in for information on holistic and myofunctional dental therapy.   Key Takeaways: [1:02] Sachin introduces the topic for today: oral health and beyond and introduces his guest Dr. Eniko Loud, a pioneer in the treatment of orofacial conditions. Dr. Loud provides dental care in a very holistic way using functional medicine. She focuses on the whole patient. Sachin shares more about Dr. Loud and how Joe Polish of Genius Network introduced them.   [3:33] Sachin welcomes Dr. Loud to the podcast.   [3:56] Dr. Loud was trained in medicine and dentistry in Europe. She had a passion for seeing the whole person. When she discovered functional medicine, it was a paradigm shift. She decided to get certified in functional medicine. She started making an impact on her patient's health, with documents and dietary plans. She was excited about showing up for work.   [6:30] Dr. Loud tells how diseases of the body can show up on the tongue seven to 10 years before they show up in the body. She says bad breath is one of the biggest indicators of disease.   [8:11] Dr. Loud explains the patient's experience. The first appointment can take up to two hours. Based on functional medicine, there is a lot of listening and gathering of information. Before the appointment, Dr. Loud reviews records, diet, toxin exposure, and sleep habits. She connects all parts of the patient's history with their oral health. Patients are amazed.   [9:38] Dr. Loud says this should be the standard of care in dentistry. Dr. Loud is a guide to her patients on their journey. She offers two ways, down the path of disease or the path of health. Most patients choose health. The patient is in the driver's seat and makes all the decisions. Patients receive a report card after their hygienist appointment showing markers of health.   [12:15] The standard in Dr. Loud's practice is for patients to have zero bleeding. That is how the patients can measure their success and progress.   [13:03] Bleeding gums might signal malnutrition. A lot of times, it indicates a lack of proper care. Mouth-breathing could be an issue or bacterial overgrowth even if they brush and floss properly. Toothbrush heads or mouth appliances may not be properly sterilized, spreading bacteria. Toothbrushes should be changed after two months. Dr. Loud likes electric toothbrushes.   [15:15] Dr. Loud likes Oral B iO series brushes. Dr. Loud says it rotates and oscillates so it is very effective at removing plaque.   [16:25] To tell if you have a tongue-tie, open your mouth wide and touch the roof of your mouth with your tongue. If you cannot, it is likely you have a tongue-tie. Dr. Loud explains some of the problems a tongue-tie can cause, and how the posture may be affected. Swallowing problems, sleep apnea, and snoring also may result from a tongue-tie.   [19:33] Dr. Loud describes a 3-D scan that can show abnormalities from a tongue tie. An oral surgeon can perform a frenectomy to relieve a tongue-tie.   [20:35] Dr. Loud recommends myofunctional therapy before and after a frenectomy to prepare the muscle for what it will have to do when the release is done.   [22:15] Two different things impact teeth; bacteria and forces. Most patients don't know they have an overload of forces on their teeth. Dr. Loud explains what can happen when a crown is a few microns too high. This may change the joint position. If the forces are not distributed evenly, some teeth may be overloaded, crack, need a crown, have a root canal, and finally, extraction.   [26:11] Joint position problems may cause more extractions than tooth decay. There are different schools of thought on bite forces and the joints. It would require the dentist to start asking better questions like, “Why is this happening to my patients?” Wanting to learn to fix it may be the biggest problem.   [26:51] Dr. Loud works within a group called OBI Bioesthetic Dentistry and their focus is helping discover the root causes of dental diseases. Once they restore the natural anatomy of the teeth, the face immediately becomes rejuvenated. The focus is function. When you restore jaw joint function, muscles relax and don't clench. There is no more joint pain and muscle tension.   [28:33] Orthodontics can aggravate the joint problem if the dentist doesn't know what a stable bite should be or doesn't have the knowledge to see the patterns of tooth wear. Dr. Loud explains the correct bite.   [31:13] After Invisalign, if the bite is still not mechanically correct, there are options available to correct the joint position. Dr. Loud explains the process she uses to keep the musculoskeletal system in balance. If there is tooth wear, they add back the enamel that's missing with dental materials to restore the natural form of the tooth structure and stabilize the bite.   [33:01] Dr. Loud discusses research that reveals why dental crowding is happening in children. It may be due to diet and mouth-breathing. Dr. Loud recommends working with a myofunctional therapist and a pediatrician to remove dairy and sugar from the diet to reduce inflammation, mouth-breathing, and apnea.   [36:11] It wasn't until after Breath, by James Nestor came out that Sachin learned the connection between mouth-breathing and dental problems. Breath is a diagnostic tool.   [38:13] About jaw size and wisdom teeth. Sachin's relatives in India chewed on sticks to make toothbrushes. They had perfect teeth, no extractions, no braces, without having access to dentists. Soft foods and processed foods have weakened American teeth. Myofunctional therapists prescribe biting appliances to strengthen the joints and the bite.   [42:13] Dr. Loud explores functional medicine and has started a study of ayurvedic medicine. She is preparing to merge it into the functional medicine practice to address the emotional and spiritual parts of a patient, also.   [43:41] Dr. Loud shares her thoughts on the Ayurvedic principle of oil pulling. She believes it works by the effects of the herbs and the surface tension of the oil trapping the bacteria. She recommends it for people who have dry mouths. She tells the types she uses.   [45:12] Sachin thinks he should make an appointment with Dr. Loud on his next trip to Phoenix! He thanks Dr. Loud for the work that she does.   [45:52] Dr. Loud shares her contact information. See the links below.   [47:10] Dr. Loud talks about the associate she hired last year and is training her to help take care of patients. There has been a huge need since the podcast.   Mentioned in this episode Perfect Practice Live Joe Polish Genius Network Ben Greenfield Life Podcast Oral B iO toothbrushes Frenectomy OBI Bioesthetic Dentistry Invisalign Breath, by James Nestor Ayurvedic medicine   Dr. Eniko Loud:Dr. Eniko Loud is a pioneer in the treatment of orofacial conditions. She is reinventing the world of dental care with an in-depth holistic approach applying her extensive training in Functional Medicine. She is focused on treating the whole patient, not just the health of their teeth and gums, by examining biochemical, genetic, and lifestyle factors and how these impact the oral microbiome. She is a sought-after speaker in the world of cutting-edge holistic dental care and has appeared on podcasts such as Ben Greenfield Life and Treat The Source.”   Dr. Loud believes that providing excellent dental care is so much more than just treating the mouth, it requires treating the whole person. She acknowledges that one-size-fits-all dentistry is outdated and uses her training in functional medicine to identify disease patterns that caused oral health issues in the first place.   She is considered a “physician of the mouth” — getting to the root cause of dental hygiene issues, unique to each patient, that require disease resolution. Rather than just filling cavities, she examines the lifestyle factors, genetic, and biochemical imbalances that create disease in the mouth and guides patients to heal the underlying root cause. Her goal is to guide patients on their wellness journey toward optimal dental health.   Dr. Loud has had extensive training in all forms of dentistry as well as in functional and conventional medicine. She attended the School of Medicine and Dental Medicine in Romania, Oradea graduating with an MD and DDS degrees in 2000. In 2006 she obtained her doctorate from Case Western Reserve University and completed an AEGD residency, obtaining extensive experience in full-mouth rehabilitation and complex implant dentistry. She went on to complete a one-year Mastership in Implant Dentistry from American Dental Implant Association through Loma Linda University in 2009, then became the Dental Director for Bright Now Dental, overseeing the clinical development of 13 dental offices.   In 2013, she completed a Laser Associate Fellowship certification from the World Clinical Laser Institute, and in 2017 she completed a one-year Mastership in Implant Dentistry from the Global Institute for Dental Education. Finally, in 2019 she became a certified functional medicine provider by the Institute of Functional Medicine, one of only 3 certified dentists globally at the time. She received advanced training for applying for functional medicine in clinical practice, bioenergetics, cardio-metabolic diseases, environmental health and detoxification, gastrointestinal diseases, and hormone and immune-related conditions.   Following the completion of the IFM certification she attended the Kalish institute 12-month mentorship program for advanced lab interpretation, using lifestyle medicine and lab-based metabolic interpretations as part of a personalized medicine-based practice.   She is a member of the American Dental Association, the American Academy for Oral Systemic Health, the Institute of Functional Medicine, and the International Academy of Oral Medicine and Toxicology. She is also an OBI Academy Member.   Connect with Eniko: Website: Wholehealthdentistryaz.com IG: @wholehealthdentistryaz FB: Facebook.com/wholehealthdentistryaz Phone: (480) 563-4141   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin and Aron discuss what an objection is, why you are getting objections, how to rethink objections, and how to remove that word from your vocabulary and get down to being of value and service to people.   Key Takeaways: [1:02] Sachin introduces the guest, Aron, one of the Perfect Practice community super coaches. Aron has onboarded many Mentorship and Accelerator clients. Aron is a fellow practitioner. The topic is objections.   [2:40] Aron has sold well over seven figures in the last couple of years. He has taken thousands of calls to help people get onboarded in programs. He had been shy and reserved and it's been a great growth experience!   [5:38] Aron used to be afraid of confrontation in a sales call. He thought objection was rejection. With experience, he learned to reframe objections as forms of interest in making it happen.   [7:12] If you're dealing with an adversarial type of conversation, then you've probably done something wrong. Objections are really interest in problems you're trying to solve. Sachin uses the metaphor of a boxing coach in the corner cheering the client on. The goal is to build confidence.   [9:22] Aron differentiates between objections and excuses. Objections are usually at the end of a call before someone moves forward. No amount of objection handling will help someone do what they are not willing to do. You can't drag a horse across a finish line.   [11:31] Building rapport with the client before the call prepares the client for the call. If you haven't built rapport, you will face objections. Rapport is what they see from you. Do they have a familiarity with how you think, what you sound like, what you look like, and what you value? When you're on the call, can you find commonality? Can you be approachable?   [13:16] Do you show up fully ready to listen to someone? Do you show interest in the other person, not as a dollar sign but as a real human being, and that you care about what they're struggling with and care to connect them with a solution to solve that problem? If you feel it, it will come across on your call. Did you look at the intake form that they filled out?   [15:09] By understanding their circumstances, we're able to provide a more fitting solution for them.   [16:10] A lot of the value practitioners offer is in the questions you ask to help clients understand that you know what you're talking about. The questions you ask about their problem show them you have the experience in dealing with that problem to ask the right questions. People understand that you know what you're talking about. Then the number of objections decreases.   [17:23] Trust is built through the questions you ask. Tell stories of real experiences about the problem they're coming with. Once they can identify with the stories and experiences, then the trust is there.   [19:22] When Aron uses technical terms only if the client has seen them on a lab test and they're presenting it. When you explain terms, don't be overly technical. Making people confused decreases rapport. If someone feels ignorant during a call, that's not a way to help them where they are. Don't lose them. Help them stay on track.   [22:47] The moment you identify they're not a good fit for your process, you stop, because you can't take them where they want to go. You've got to be ethical and make that decision for them. You only want to work with people who are the right fit, as well. Look for the 20% of people who are the right fit for you.   [24:31] Aron uses a metaphor of swimming to see if someone is a good fit. As the conversation progresses, does it seem the client is swimming toward you and you are getting closer? Or are you chasing them in circles? You're not selling a product, you're committing to a relationship. Would you want to spend time with that person? Are they coachable and open to learning?   [27:20] Aron shares how values fit in functional medicine. What are the values important to you? Tell pertinent stories. If you don't have client stories to share, start with your story. If you are clear on your values, you can communicate that on a call. Spell them out. Values can pre-address objections. For example, offer a transformational experience, not a diet.   [32:27] IBM developed a sales method they called BANT. B is Budget. Does the person have the budget to work with you? A is Authority or Able. Does the person you're speaking to have the decision-making power to move forward? N is Needs. Do they have a problem you can solve? T is Timing. Can they work on their need now? Aron gives BANT examples.   [40:35] Sachin walks through BANT concerning his offer calls to see how it can give more transparency.   [42:27] Sachin outlines what the next segment with Aron will cover about objections in more depth. Sachin thanks Aron for sharing his knowledge on this episode of Perfect Practice.   Mentioned in this episode Perfect Practice Live Genius Network Rocky III Rocky IV How to Win Friends and Influence People, by Dale Carnegie BANT   Aron Choi, N.D. Bio:Dr. Aron Choi, ND — Naturopathic Physician and Perfect Practice Advisor for The Perfect Practice Mentorship.   You will often find Aron co-hosting live trainings with Sachin, guiding prospective mentees through our enrollment process, and working with the team to make the Perfect Practice vision become a reality.   Connect with Aron: Website: Aronchoi.com Facebook: Facebook.com/DrAronChoi YouTube: Aron Choi, ND LinkedIn: LinkedIn.com/in/aronchoi   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin presents a solo episode focusing on your practice marketing success. Take one, two, or three of these ideas, to share your message and expand your reach in 2023.   Key Takeaways: [1:03] Sachin introduces the theme: 23 things you can do to uplevel your practice, reach more people, have a bigger impact, and make the world healthy, happy, and whole through the outstanding work that you do. Sachin assumes you do meaningful work and you're passionate about helping people but you struggle to help more people learn about the work you do.   [1:29] No matter how many people you help, you're always going to feel that way. You're always reaching for the carrot dangling in front of you. If you're looking for more ways to help people and looking to make this year more impactful, and you want to make the world, healthy, happy, and whole, then this episode may be helpful for you.   [1:51] Sachin will unpack 23 things, but he wants you to know that these things can be unpacked even further and there is a lot more to each of them. Sachin hopes you will find and take action on one to three of these things that excite you and help you to feel you are getting things done.   [2:27] Find something in your “zone of genius” that allows you to feel like you're making a difference in people's lives. Marketing is storytelling; it starts with the story that we tell ourselves before we start telling our story to others. If you struggle with that, Sachin invites you to listen to “Mindset Mastery,” Episode 42 of Perfect Practice, about breaking down limiting beliefs.   [3:10] Of Sachin's 23 topics, the one that is most important for you to focus on is the one that resonates with you.   [3:25] 1. Have a website that is easy to navigate, that explains what you do, who you are for, how you solve the problem that the client wants to be solved and that you help people in a different way than what they've tried before. It should be easy on the eyes and mobile-friendly, and easy to schedule from. It should speak for you. It should have a pixel. Google it.   [5:16] 2. Use social media to share information about your practice, including updates to your services, new programs you launch, testimonials, case studies, educational content, and the life you live as functional medicine practitioners and health coaches. Introduce people to the way you look at the world.   [5:55] 3. Write articles or blog posts about what you do. Blog posts can be great for backlinks, education, and positioning you as an authority. You never know what can come from a great blog post or article you've written and who might see it, and what opportunities may open up for you, If you like writing, blogs can be a great way to express yourself. They can go viral, as well.   [6:31] 4. Offer educational workshops, in person or online, about what you do and what problem you solve, and whom you solve it for. You'll want a punchy title that hooks people in and helps them understand the problem that you solve and how you solve it. Webinars and workshops are great ways to educate people and build trust, share case studies, and offer a discovery call.   [7:12] 5. Partner with other healthcare practitioners such as chiropractors, naturopaths, medical doctors, massage therapists, and personal trainers; there could be plenty of people that you could connect with in your region that can be great referral partners. Do a Google search for the best chiropractor in your town. Email them an offer to meet for coffee and discuss referrals.   [9:52] 6. Attend local health fairs and events to meet potential patients and promote your practice. Having a booth or table at these events gives you exposure to a local audience. You can have a raffle to give away some great prizes. Sachin has had great success at health fairs with a five-pound challenge. You can also sponsor these events to get a lot of exposure.   [11:16] 7. Run targeted ads on social media in your area. You can target people who have a certain demographic or meet certain criteria in your local region. Your ad can say “Local functional medicine practitioner…” or “Functional medicine practitioner in ____ City…” That could be a great way to hook people in.   [12:02] 8. Use email marketing to stay in touch with people. The fortune is in the follow-up. About 90% of people buy after 90 days. If you don't have a retargeting or nurturing email strategy, most people are going to forget you or go to someone else whom they might perceive as caring more than you do.   [12:49] 9. Connect with other businesses you can collaborate with such as fitness studios, yoga studios, and health food stores. If someone's seeing a personal trainer, chances are they're interested in personal wellness. You should be known at your local health food store. Be their number one referrer and buy products there. Offer to do a workshop there.   [15:04] 10. Offer discounts or promotions, such as a free discovery call, to attract new patients.   [16:03] 11. Use online directories and review sites to promote your practice and encourage patients to leave reviews on online directories and review sites, such as Yelp! Tell happy clients how helpful reviews are in helping others learn about your practice.   [16:57] 12. Create a referral program to encourage current patients to refer their friends and family to your practice. As always, follow the rules and laws of your state for your scope of practice.   [17:19] 13. Attend local networking events. Sachin attended BNI for many years and joined the local Chamber of Commerce. It's a great way to meet other professionals, build networking skills, and have a “givers gain” attitude. People attending these meetings have reached some level of success in their business and they're willing to support up-and-coming businesses.   [18:13] 14. Use online marketing tools such as SEO to improve your website's visibility in search results. If you're not using SEO, Sachin encourages you to evaluate that. It could be a hidden opportunity awaiting you,   [18:35] 15. Create promotional materials, such as brochures and flyers. These can be digital flyers, as well. Promotional materials can help people understand what you do. Using, an infographic is an excellent way to be able to depict the services you offer and how you offer those services, and how they are better and different from what else is out there.   [19:00] 16. Host a “Meet the Practitioner” event. You can host an “Ask Me Anything” event. You can have an open house event to introduce yourself and your practice to your community, where people get to learn a little bit more about you and what you offer people, and how you are a positive influence on your community's health and wellness.   [19:28] 17. Offer free health assessments or consultations to potential patients. Sachin does free or low-cost discovery calls all the time. It helps in getting new patients onboarded.   [19:53] 18. Use patient testimonials and success stories on your website and on social media to demonstrate the effectiveness of your programs. Use social media as a powerful agent to communicate case studies, success stories, and testimonials from patients in your practice.   [20:13] 19. People value telemedicine services as a great way to save time, energy, money, gas, transportation, time off work, etc. Make sure people know that you work with people remotely.   [20:59] 20. Partner with local gyms or wellness centers to offer functional medicine services. They7 may not offer the services that you do. Do a workshop there.   [21:33] 21. Use paid advertising. Print ads, online ads, banners, and billboards, can be great for promoting your practice. Never discount the impact that direct print marketing can have, even sending cards in the mail. It makes you more real to people when they see you in multiple locations and formats.   [22:07] 22. Create a loyalty program to reward and retain your current patients. How can you gamify the results that your clients are getting? Give them points for milestones achieved. Points add up to free products or services that you offer them, creating a gamification process. Clients love to be celebrated and they may not be receiving enough celebration in their lives.   [22:59] 23. Speak at local events or conferences to raise awareness about function medicine. Look on Eventbrite for local events. Join your Chamber of Commerce and see what events are happening. There are lots of opportunities in your local community and most cities for you to be able to speak and share what you do. We have a unique perspective on health and wellness.   [23:49] There's a lot to unpack in each one of these. Find one that works for you. Start where you are and then keep growing, keep evolving, and keep spreading your message. Sachin hopes this helps you attain that next level of growth that you're looking for. Here's to an amazing 2023!   Mentioned in this episode Perfect Practice Live “Mindset Mastery” Episode 42 of Perfect Practice   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin interviews April Stroink on our money journey as practitioners. They discuss how April came into coaching practitioners on finances after being trained as a financial advisor. April shares how her baby benefitted from health practitioners when medical care was powerless to help her. April talks about how a holistic view of well-being is similar to a holistic view of financial well-being, which she calls “wealthcare,” and how she began coaching practitioners. The conversation covers how little entrepreneurs know about finances, and how they can put together a financial system they can manage with the right team. Listen in for advice on fixing your finances while you still can.   Key Takeaways: [1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with April Stroink. Sachin introduces April and her work of coaching about money and thanks her for joining the podcast.   [3:24] April describes her work as a “wealthcare” practitioner. Your financial well-being is closely connected to your physical health, mental health, and close relationships. It's important to understand what's happening in our finances if we want to get healthy.   [3:51] Finance is one of the pillars of overall good health and well-being. It is one of the major stressors for most people. When the body is under stress it releases cortisol. Stress also impacts sleep. A lack of sleep impacts health. In Canada, where April lives, money stress is the number one reason for relationship breakdown, as well.   [4:57] April was trained as a financial advisor to get people to retirement with a safety net. She was not trained in behavioral finance. Money is emotional and we have biases about it. People behave differently with their money than with other areas of their lives.   [5:56] April worked with clients who told her they were living paycheck-to-paycheck even though they were making a good income. The more they made, the less disposable income they had and they were drowning in debt from student loans and business loans.   [6:26] In 2017, April shifted her practice away from “assets under management” to helping people on the coaching side of things to help people understand their spending behaviors and their emotions around money so they can reach their financial goals.   [6:56] Along the way, April has been very in-tune with her “wealthcare” and healthcare and the health of her family. Her nine-month-old daughter was constantly sick. Antibiotics made her sicker. April tried naturopathic medicine and worked with an ND as part of her healthcare team. Within 48 hours her daughter was like a new child.   [7:54] April's classical financial training wasn't serving her clients. She needed a more holistic view to look at the entire picture of their wealthcare, as naturopathic doctors and functional medicine professionals use in treating patients. April's approach to wealthcare is similar to this healthcare community. So she started to work financially with the community of practitioners.   [9:15] Numbers don't lie. When you use good data, it takes gives you a solid foundation to work past the emotion of the equation. April asks her clients to step into the Chief Financial Wellness Officer role for their firms. There are three attributes of a CFWO: 1. To be fearless about their numbers, 2. To be curious about their finances, and 3. To be passionate about their numbers.   [11:36] April will show a client the mechanics that work with the cognitive biases around money. She says the biggest thing that she helps clients with is increasing and boosting their confidence when it comes to their numbers and their finances.   [12:57] We have to realize Parkinson's Law that demand always meets supply. If we have a month to do a task, it will take a month. If we have a week, it will take a week. The same happens with our money. As business owners, we have the axiom that Sales minus Expenses equals Profit. As we grow, we can increase our revenue but our expenses also increase.   [13:50] You need to take a deep dive into the Costs of Goods Sold. What is your Gross Margin per unit of everything that you are selling? From there, you want to have as much margin as possible to run your operation.   [14:19] April conducts regular expense audits with her clients. She categorizes expenses into three buckets. The first bucket is “Key” (Key) Expenses that drive profit, including staff, software subscriptions, and marketing. In a business crisis, such as a pandemic, do not cut profit-driving expenses first. Consider the effect of any cut over 10 days, 10 months, and 10 years.   [19:37] The second bucket is “R” (Recurring) Expenses such as subscriptions and insurance. Research your insurance providers and you may be able to cut the cost for the same coverage. Look at all your systems and subscriptions with a critical eye regularly.   [21:20] The third bucket is your “U” (Unnecessary) Expenses. This is where it gets down to emotion. It's helpful to have a third party who is committed to the success of your business but is not emotional about your business, taking a look and asking, “Is it necessary to have all this furniture or all this office space?”   [21:57] It's not what you bring in, it's what you keep. Be diligent about regular expense audits. Sachin's wife goes over the credit card receipts every month and asks “Are you still using this subscription?”   [23:52] Take a look at the products and services you offer. Have you changed the price of the offerings to keep up with the cost of goods to provide them? Which of your services are profit generators and which are profit detractors? The one you are emotionally attached to because it was how you started your practice may be a profit detractor now.   [25:50] April asks clients first, “Do you have the right people on your ‘wealthcare' team?” This includes your bookkeeper, your accountant, your banker, your lawyer, your financial adviser, or your financial coach. She wants her clients to have the right team because they need the data. Without the right data, the wrong systems may be put into place. April looks at their books.   [27:24] A lot of practitioners don't understand the role of the bookkeeper, vs. the role of the accountant, vs. their role as business owners. Just as you cannot advocate your health to anyone else, you cannot advocate your wealth to anyone else. You are 100% responsible for your business.   [28:04] Bookkeeping is not regulated in Canada. April has a list of questions for clinicians to ask when interviewing potential bookkeepers. It's important to have a proper “wealthcare” team in place so that you get the right data. Without the right data, putting the rest of your systems together is a moot point. “Garbage in, garbage out” will not help you.   [29:23] April has facilitated many courses for the Province of Nova Scotia, including “Financial Essentials 101 for Entrepreneurs.” The number one feedback she gets from the course is “I wish I had learned this when I first started my business!” If you don't have the right habits when you start your business, bad financial habits may continue and may end your business.   [30:38] April thinks finances should be learned through conversations in the home, starting at a very young age, so people don't become adults without knowing about finance and are confronted by institutions that profit from their being ignorant and in debt until they get to a place where they have to confront their bad financial habits when the money stops flowing.   [32:03] Finance should be taught in high school and as part of process management in colleges. Business owners need to be learning it immediately.   [32:54] Sachin points out that the three most profitable segments of our economy are health management, wealth management, and the food industry. The more we know, the better we can take these matters into our own hands. The powers that be are not necessarily interested in us having that skill set.   [35:40] April can be found on Instagram and Facebook @AprilStroink. People can book a free 30-minute consultation through the website Aprilstroink.ca.   [36:10] If you sign up for a free consultation call, there are some questions to answer before the call. April wants to know your impetus for calling her. What is preventing you from sleeping at night when it comes to your finances? How she can best serve you, and are you ready? She really wants to work with people who are ready to put the systems in place.   [36:53] April's mission is to eradicate entrepreneurial poverty. She wants to make sure people are ready to do the hard work. It's not easy and you do have to follow through.   [37:28] April's last words: “Wealth is very subjective. What I determine as wealth for myself will be completely different from what you determine as wealth for yourself.” April wants to unpack the definition of wealth and talk about what prosperity means to you and what a purposeful life means to you. That's what the definition of wealth comes to.   [38:28] Sachin thanks April Stroink for sharing her expertise.   Mentioned in this episode Perfect Practice Live   April Stroink April Stroink is a money coach and advisor for individuals and entrepreneurs who want clarity, ease, and abundance with their finances. Here is April's story from her website:   “Do you want to feel ease and calm around your finances? Let's see if this is familiar: You work hard and make good money…but you're still living paycheck to paycheck. You can't seem to get ahead. The money stress causes you sleepless nights (and strains your relationships). You want to find a better way to manage your debt and save for the future. AND… above all, you want it to be easy. Sound impossible? It's not. I know it's not because I've been in your shoes… As an entrepreneur who's operated and sold several profitable businesses, I've had the same challenges and dreams. I've navigated the highs and lows of owning a business and managing household finances.   “Many years ago I took over the reins of our family's outdoor retail chain. On paper, it looked pretty profitable. But in reality, we had our struggles, like most small businesses. We needed a system to plan for our expenses, our cash flow, and our taxes. We wanted to pay ourselves regularly while keeping our family business and household finances separate. It was complicated. There were periods when I felt like our finances were in absolute chaos. We had a lot of sleepless nights as we weathered economic downturns, changes to tax laws, personnel challenges, and the stresses of day-to-day family life.   “But, in a few short years, I discovered a new way of managing our business and household cash flow and spending. I completely transformed our business's profit margins. Our family business improved to the point where it was VERY lucrative, and we ultimately sold it. And shortly after that, our household became debt-free. We celebrated with a pre-paid trip to Greece! But here's the thing. Throughout the financial transformation and paying off debt, we NEVER felt restricted about our money. Even though we were managing our spending and savings, we ONLY felt freedom and abundance.   “And that's when I knew I had found something very special. Once I discovered the right tools to create financial ease and calm in my family and our business, I began sharing these systems to help others calm their own financial chaos.”   Connect with April Stroink: Website: Aprilstroink.ca Facebook: Facebook.com/AprilStroink Instagram: Instagram.com/AprilStroink LinkedIn: April Stroink   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin discusses the Gupta Program with Ashok Gupta. Ashok suffered from ME/CFS after catching a virus after two years of University study. He studied brain neurology, physiology, and alternative techniques and came up with a hypothesis as to what he thought caused ME/CFS. He trained his brain in a way that calmed his nervous and immune systems and allowed him to return to his activities. Listen in to hear how Ashok developed the Gupta Program, the success of his work with clients, how the brain uses neuroplasticity to rewire itself for health, and how you can experience this program in a free trial.   Key Takeaways: [1:03] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Ashok Gupta. Sachin introduces Ashok and his work and thanks him for joining the podcast.   [3:03] Ashok picked up a stomach virus on a trip to India during his undergraduate years at Cambridge. He went back to his third year at the university and suddenly was feeling much worse as a result of the virus. His health deteriorated until he could no longer continue with his studies.   [3:40] He was diagnosed with ME/CFS (Chronic Fatigue Syndrome). He couldn't read the words on the page of a book. In his worst moments, he had to crawl to the bathroom. With his life ahead of him, he felt like he had hit a brick wall. He went from doctor to practitioner. No one could tell him what caused it but they said he may have it for the rest of his life.   [4:11] At Ashok's worst moment, he was almost suicidal. He felt he couldn't continue. He describes ME/CFS as your worst day of flu times 10. That started Ashok on a lifelong quest to try to understand what causes these unusual conditions. What's the underlying basis for them?   [4:42] Ashok met so many others who were suffering. He made a promise to the universe that if he managed to get himself better, he would dedicate the rest of his life to helping others with this condition. Ashok studied brain neurology, physiology, and alternative techniques. He came up with a hypothesis as to what he thought caused ME/CFS.   [5:11] Ashok retrained his brain in an ad hoc way. He got himself 100% better and published some medical research on his hypothesis on this condition. Then he opened up a clinic to help others with these conditions. They started with ME/CFS and then discovered many conditions can be treated using neuroplasticity and brain retraining.   [6:25] The clinic has taken off over the last few years. When they started, the idea that you could train your brain to overcome an illness was an alien concept; now everybody's talking about it. Ashok calls it the new branch of medicine.   [6:52] It's not psychology. It's not physiology. It's looking at the underlying reasons for illness in the brain and retraining the brain. Neuroplasticity is going to revolutionize the way we treat many different conditions.   [7:34] Twenty-three years ago, it was assumed the brain was pretty fixed by the time we are adults. In the last 20 years, we've discovered that the brain is constantly rewiring itself. It's constantly changing. We can shift even the way our immune system operates if we find the right keys for the right lock. Neuroplasticity is the idea that the brain is rewirable.   [8:28] Any change we make through psychological or physiological intervention, often then involves a shift in the brain. Neuroplasticity starts with that shift in the brain. The principle is to understand the science behind neuroplasticity, target it, and create accelerated change. Ashok explains how neuroplasticity fits in with epigenetics.   [10:23] Ashok tells about his process of treating a client through neuroplasticity. First, he helps the client understand the hypothesis. If you can fix the central system that is causing the abnormalities, a lot of the abnormalities will take care of themselves. With brain training, in many cases, the body can self-heal and look after itself.   [12:12] When people understand the hypothesis of the cause and root level of their condition, they look at the three Rs of the program. The first R is Relaxing the nervous system. This “softens the sand.” The second R is Retraining the brain. What patterns have been indented in the sand to cause this chronic illness? Rewire those neural pathways. That is the core.   [13:01] The third R is Re-engaging with joy. Laughter, singing, music; all of those things can once again support neuroplasticity and support health.   [13:28] Ashok shares his hypothesis of what causes many chronic illnesses. This body, this nervous system, and this immune system have been developed over millions of years. It is estimated that we share 40 to 50 percent of our DNA with a banana. We are survival machines, passing our DNA to the next generation.   [14:39] Our body cares more about survival than it does about our well-being. In our modern lifestyle, we are exposed to pollutants, stress, bad diets, etc. Our system feels under threat a lot of the time. That triggers our immune system's defense mechanism. Ashok talks about COVID-19 attacking a person. The immune system gets triggered.   [15:21] In the majority of people the immune system fights the virus, they recover and go back to normal life. But if the system is weak, the immune system over-responds to defend the body. Even once the virus is gone, the system is in hyper-defense mode.   [16:16] Ashok compares the body to a kingdom, defending against an invading enemy. The Army is the nervous system and the Navy is the immune system. After defeating the invasion, all the kingdom's resources are pumped to the weakened Army and Navy because if they fail, the kingdom fails. The Army and Navy stay in a hypervigilant state.   [17:56] Rewiring the brain tells the generals they've done a fantastic job of defending the kingdom, but the war is over. There is no further threat. You can stand down. Rewiring the brain retrains the nervous system and the immune system to stand down and brings the system back to homeostasis.   [18:59] Ashok works at the physiological level, including diet, sleep, and physical aspects; the emotional level, including meditation and breathing, and the mental and spiritual levels, training the brain that it is safe from threat. Brain retraining is a seven-step process drawn from psychology, visualization, past work, and therapy. The process has been refined over 20 years.   [20:40] Ashok's core program is contained in 10 video sessions. Five additional video sessions are all about how to stay well. Ashok wants people to get well and stay well.   [21:28] Ashok shares a client success story. There was an 82-year-old client in New Zealand with fibromyalgia who was bedridden a lot of the time. He used Ashok's program and he healed to 80% or more within a couple of months. Within four months, he was up to 95% healing. He decided he was going to travel the world after having had a severe illness for three decades.   [22:42] Ashok tells of a client with Long COVID. A marathon runner and cyclist in his 50s got Long COVID and was on his couch for a year. His son also got Long COVID. They both used the Gupta Program and were 80 to 90 percent recovered within three months. They got back to full recovery. The marathoner gradually got back to cycling and marathon running again.   [23:43] Ashok believes that a quarter to a half of the illnesses seen in a doctor's office are illnesses of an overstimulated immune system. He lists examples of this type of illness. All of these conditions can be treated using this type of brain retraining approach.   [25:21] Ashok says children use the program along with their parents. Ashok is developing a program for parents to support their children while brain retraining. The Gupta Program is an online video program. In the children's video, Ashok uses puppets.   [26:11] Everyone would like to change something, such as habits and limiting beliefs. Ashok tells how this program can help healthy people who would like to improve. As contrasted with psychotherapy, people are not just talking about what the problem is but are given tools to rewire their brains for the quality of life they want. Everybody can benefit from brain retraining.   [30:14] The brain is the master of all physiological responses. A recent study in Israel involved triggering inflammatory bowel disease (IBD) in mice. Researchers then measured the electrical signature in the insular cortex and were able to use it to get the mice back to baseline. They were then able to recreate the IBD by applying the same electrical signature to the insula.   [32:24] Ashok notes that brain retraining starts with consciousness. Whatever level people want to work at is incorporated into the Gupta Program.   [33:53] This is becoming a mainstream idea. Functional medicine practitioners, alternative practitioners, acupuncturists, and coaches are recommending the Gupta Program as part of their practice. Some practitioners are recommending starting with the Gupta Program before working on the physiological level.   [34:18] The number one challenge Ashok has from patients and support groups is, “Oh, you're saying it's in the mind!” The brain and body are one system, one human being, that requires this holistic, integrated response. There are ways of accessing the unconscious brain that are beyond medicines or surgery but are brain rehabilitation techniques and building new neurons.   [35:44] Ashok has published medical papers and studies, including a clinical audit of patient recovery levels within one year. Ninety-two percent of patients improved. They published the first randomized control trial on a neuroplasticity program for fibromyalgia. In eight weeks there was a 40% drop in fibromyalgia scores in the study group but a 0% drop in the control group.   [37:01] The biggest challenge with any self-directed program is commitment and continuing to do it. Retraining your brain is not as easy as popping a pill. It requires daily exercise and daily commitment.   [38:21] Ashok comments about a possible negative effect of wearables, which are not a part of the Gupta Program. The Gupta Program focuses on constantly telling the brain and body that you are safe and moving in that direction. For most people, that works just fine.   [39:41] Ashok recommends limiting your exposure to household chemicals. Buy more natural organic products and fewer products with added chemicals. He focuses on an anti-inflammatory diet. The most important thing is getting more into nature and out of your house. Surround yourself with plants in your home. Commune with nature. Ashok talks of life force.   [42:33] Listeners can sign up on Ashok's website for a free 28-day trial. If they want the full program, it's a set of 15 video sessions shot in the mountains of Switzerland. There are over 30 audio exercises and weekly webinars with Ashok. There are 20 to 30 coaches around the world available for one-on-one sessions. There is an app coming out, as well.   [45:09] Sachin thanks Ashok Gupta for being on the program and asks Ashok for a final message for listeners.   [45:18] Ashok shares a message of hope. No matter what your support group, your practitioner, or your doctor has said, many people heal from conditions like Long COVID, pain syndromes, and chronic fatigue syndrome. Your brain is simply doing what it thinks is best for you by being overprotective of you. If you can train your brain, you can get your health and life back.   Mentioned in this episode Perfect Practice Live ME/CFS Dharma Neuroplasticity Epigenetics Steve Jobs Inflammatory Bowel Disease Insula Journal of Clinical Medicine   Ashok Gupta Ashok is an internationally renowned Speaker, Filmmaker, and Health Practitioner who has dedicated his life to supporting people through chronic illness and achieving their potential.   Ashok suffered from ME, or Chronic Fatigue Syndrome, around 25 years ago when he was studying at Cambridge University. Through neurological research that he conducted, he managed to get himself 100% better. He then set up a clinic to treat others and then published the well-known neuroplasticity “limbic retraining” recovery program known as the Gupta Program in 2007.   Ashok has published several medical papers and is continually researching these conditions, you can find out more information at Guptaprogram.com.   Connect with Ashok Gupta: Website: Guptaprogram.com Facebook: Facebook.com/guptaprogram Instagram: Instagram.com/guptaprogram   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin discusses the vagus nerve with Dr. Navaz Habib. Dr. Habib has written the book, Activate Your Vagus Nerve. He continues to learn about the vagus nerve and its role in supporting the parasympathetic nervous system that leads to healing inflammation and associated ills. Sachin and Navaz cover the differences between the sympathetic and parasympathetic nervous systems and how to optimize the parasympathetic nervous system by stimulating the vagus nerve. Listen in to learn of some great tools for activating the vagus nerve in your patients or yourself.   Key Takeaways: [1:03] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Dr. Navaz Habib. Sachin introduces Navaz and thanks him for joining the podcast.   [2:08] Navaz credits Sachin for bringing him into the realm of functional medicine.   [2:44] In 2019, Navas released his book, Activate Your Vagus Nerve. He received a lot of supportive feedback. Since that time, Navaz has learned that he knows very little about the vagus nerve. The more you think you know, the more you realize you don't. Navaz has been learning more every day.   [3:33] Navaz has learned that the vagus nerve … controls things in the same way that other nerves do. But it is … bridging the gap … in … understanding how the body functions … and how the brain has a way to control and support how the immune system and inflammation function within the body.   [5:01] Our lifestyles have changed over the last 50 years. We've gone from being outdoors taking care of our land to sitting indoors, eating processed food. Our bodies haven't had the ability to adapt to these changes of being indoors, less active, and constantly comfortable. That has created an opportunity for our bodies to be primed for an inflammatory response.   [6:45] The autonomic nervous system sends signals from the brain to the body and from the body to the brain. The brain sends signals to areas of the body that need attention and shifts our state in either a sympathetic or parasympathetic direction. The sympathetic side of the nervous system is “fight or flight.” The parasympathetic side is the “rest and digest (& recovery)” system.   [8:44] The parasympathetic nervous system, mediated by the vagus nerve, is in control when we are not under direct threat. The vagus nerve is the only nerve that goes to essentially every organ within the thorax and abdomen. It dictates where the blood will flow and what state our body is in. That drives inflammation.   [9:59] Eighty-one percent of the information on the vagus nerve is afferent (sensory) information from the body to the brain. The sensory information is not the same as the traditional five senses.   [11:01] Sachin compares stimulating the vagus nerve to pushing a button that heals every cell, organ, tissue, and system in your body simultaneously. It's too good to believe because it's simple.   [11:42] Navaz explains why we need to shift our state to parasympathetic. We are in a state of sympathetic overdrive all the time, stimulated by our screens for hours on end. We need our gaze to be wider, as it would be out in nature if we were farming or walking. One way to shift your state is to go outside and shift your gaze. Get off your computer.   [12:42] Your breath also influences your state. Are you breathing effectively or ineffectively? Put one hand on your belly and one on your chest. Take a deep breath. Which hand moves first? They should both move, but the hand on your belly should move first. That's a sign that you're breathing using your diaphragm and you are likely not in a state of stress.   [13:34] If you're stressed out and you're in an emotional situation, somebody will say, ‘Take a deep breath,' and that will help you get into a calmer zone where you start to think a little bit more clearly and that's shifting you to parasympathetic. Rest, digest, recover and think more clearly during that state. Breath is the key to all of this.   [15:45] Research shows that you shouldn't be either sitting or standing too long. Postural dysfunction will occur whether you are sitting for six hours or standing for six hours. Postural dysfunction creates local inflammation. The vagus nerve alerts the brain of that inflammation. Navaz gives his hypothesis that it's best to shift between sitting and standing.   [17:27] Navaz offers ideas for stimulating the vagus nerve. Make breathing a little more challenging and teach yourself to breathe through your diaphragm even when you're under stress. Gargling, humming, deep breathing exercises, anything that helps activate the vocal cords.   [17:54] Nineteen percent of the information flowing through the vagus nerve consists of motor signals flowing from the brain stem to muscles, such as the pharyngeal and laryngeal muscles that maintain a patent open airway in the back of the throat and tensioning and lengthening the vocal cords to create pitch and tone.   [19:03] Navaz explains why you might shed tears when you gargle, and how that demonstrates a parasympathetic state! He tells of the benefits of gargling. It creates hormetic stress and resilience.   [21:03] Laughing helps the function of the vagus nerve like gargling and it has a social aspect, as well. Social connection supports health.   [22:13] Texting and email have interfered with meeting people. Being in the room with people builds connection.   [24:04] Some people with health challenges need an extra push to stimulate their vagus nerve. Navaz uses tools such as the gammaCore Sapphire from ElectroCore to stimulate the vagus nerve electrically and significantly improve the pain from migraine and cluster headaches. Vagus nerve stimulation is often the missing piece to get inflammation down and under control.   [29:57] Navaz says the vagus nerve stimulation via the gammaCore SapphireTM is entirely pain-free. It's very high-frequency and very low-voltage. It doesn't create muscle contraction. However, if you have an implanted metal device such as a pacemaker or cervical spine implant, above the shoulders, this device is not recommended.   [31:49] The gammaCore SapphireTM has not been studied on children in research. The inventor of the device used it on his eight-year-old daughter for eczema with good results but it has not been studied.   [33:12] Navaz had an elite skater patient. She had had many falls, some resulting in concussions. She had suffered from eating disorders when young and came to Dr. Navaz with digestive issues, mild depression, and Hashimoto's. Dr. Navaz tried the functional medicine approach and there were some small changes. The patient suffered another concussion.   [34:11] Dr. Navaz had her use the gammaCore SapphireTM during recovery. She noticed that this was the quickest she had ever rebounded from a head injury. She started noticing improvements in her digestion. Her pain was better. Her mood and her sleep shifted. She also came out of her depression. She credits all these changes to the healing of her inflammation.   [37:54] Dr. Navaz shares links for more information.   [38:39] Sachin thanks his friend Dr. Navaz Habib for joining the podcast today. Sachin recommends the book Activate Your Vagus Nerve and Navaz shares the link for it.   Mentioned in this episode Perfect Practice Live gammaCore SapphireTM VagusNerveBook.com Activate Your Vagus Nerve: Unleash Your Body's Natural Ability to Heal, by Dr. Navaz Habib Oura Ring HRV   Dr. Navaz Habib Dr. Navaz Habib is the founder of Health Upgraded, an online Functional Medicine and Health Optimization clinic, working with high-performing professionals, athletes, and entrepreneurs to dig deeper and find the answers to what is holding back their health. He works with those who want to upgrade their health, allowing them to have a greater impact and serve more people. To learn more about the device go to: Gammacore.com   Connect with Dr. Navaz Habib: Website: Jaredyellin.com Get Dr. Habib's book: Vagusnervebook.com Connect with Dr. Habib: Website: Healthupgraded.com Facebook: Facebook.com/DrNavazHabib Instagram: Instagram.com/DrNavazHabib   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin speaks with Aron about some of the things you may wish you had known before starting your practice. They discuss determining the kind of practice you will have, how your offering may start small and then grow as you get more clients, and how as a practitioner, you are responsible to help as many people as you can, whether in a one-to-one setting or with a one-to-many offering. They discuss the discovery call, and how to get more of them. Listen in for thoughtful ideas on increasing your fun by increasing the number of people you help transform with your services.   Key Takeaways: [1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Aron Choi, N.D. Sachin introduces Aron and thanks him for joining the podcast. Sachin and Aron both have coaching clients who tell them what they wish they had known before starting their practice.   [2:37] Aron always knew that he didn't want to enter a conventional clinic setting. He was inspired by Dr. Masa, a trainer with the Seattle Mariners. He shadowed Dr. Masa to start his career. Next, he studied visceral manipulation with a mentor who charged cash.   [4:29] Then Aron joined Sachin's mentorship. Aron started a micro practice and set up shop with patients and clients. That was the beginning of Aron's practitioner journey.   [5:02] Aron struggled with finding a niche. He didn't want to label patients by their conditions. He found that he liked working with people who are coachable, value health, and want to optimize their health. He wishes someone had told him that a niche is not a label or diagnosis. Sachin notes that it is rare for somebody to have only one problem or diagnosis.   [6:42] Sachin would go down a rabbit hole into a topic. He has evolved in the people he serves. At one time they were thyroid patients. Now he loves helping people solve problems he has solved for himself. He loves helping people find their self-worth. He loves making an impact. He loves coaching practitioners and other people who think outside the box as Sachin does.   [9:23] Sachin discusses one-to-one and one-to-many program structures. One-to-one programs are a good way to start a practice. One-to-many programs work for coaching. One-to-infinity programs work for digital or printed courses and training. As you acquire skills, you might transform from one-to-one to one-to-many.”   [11:30] Sachin gives an example of how a practitioner can be flexible in the delivery of services, such as by customizing a solution that meets a client's budget. Sachin never let anyone walk out the door without being of some level of value to them. Sachin explains how supplements, products, or certain lab tests could fit within a budget and move the client in the right direction.   [14:29] Aron wishes he had known all that in the beginning! But eventually, he realized that an initial consult and a review of findings was an option. As you go, you can adjust your rates on your experience and as you get busier.   [16:00] A week from now, it will be a week from now. That person could be a week healthier because of you, or a week in the wrong direction, because they didn't work with you. We do our clients a huge disservice by only giving them few and narrow options. It's our responsibility to be flexible to their needs. Be creative and have fun.   [18:04] When people say “not now,” they may be saying “not now” to your program; they might not be saying “no” to you or to how you approach their problem. Keep moving them forward as long as you can be of value to them. But don't say “yes” to someone you can't help.   [20:38] The discovery call is similar to a test drive. It is not developing a treatment plan but discovering if the client will be a good fit. Should you offer a discovery call that is free or paid? Sachin explains how to decide. He tells about booking 30 complimentary calls from one webinar by saying, “We have a solution for everybody, regardless of your budget.”   [24:44] What if people don't show up for their complimentary call? Introduce intentional friction into the process. Perhaps have people fill out a questionnaire before the call. Aron cautions practitioners to set their boundaries. Don't be surprised into diagnostic mode before getting into an agreement to work together. Don't undersell your value. Don't over-accommodate.   [29:40] Aron shares the experience of his first virtual consult. He and the patient were both pleased with the convenience of consulting by video. People pay for convenience.   [31:21] You might charge for the discovery call and apply it to the cost of the program. You will get clients and customers who are serious about working with you.   [32:21] Aron didn't realize that in the beginning, you need to grease the slide by doing what you need to get more people coming for your services. In the beginning, you need volume. You take a lot of swings to get your first home run! You don't hit a grand slam every time you bat. You get on base. You hit enough singles and you get the run. Do a lot more to create more opportunities.   [34:42] What it means to be numb to the numbers. We don't do it for the numbers, we do it for the number of lives that are transformed. Those can be micro-transformations or major transformations. However many are on a call, and the goal is to leave the people better than you found them. Then the focus becomes to do it in a way to have fun while you transform people.   [37:02] You could offer a service where you give a holistic and second opinion to whatever health challenge someone is having, at no cost. If someone is happy with a solution they had been proposed, they wouldn't be looking for a second opinion. Keep visible. Find a way to stay connected with people. Join communities and interest groups.   [40:08] Aron learned recently that the first draft is always messy and ugly. The beauty comes when you edit. Create the first draft. You have to have something to edit. You will evolve. Building a business is never done.   [42:38] Sachin thanks Aron for sharing his journey, insights, and his story of getting where he is today.   Mentioned in this episode Perfect Practice Live The Four Agreements   Aron Choi, N.D. Bio:Dr. Aron Choi, ND - Naturopathic Physician and Perfect Practice Advisor for The Perfect Practice Mentorship.   You will often find Aron co-hosting live trainings with Sachin, guiding prospective mentees through our enrollment process, and working with the team to make the Perfect Practice vision become a reality.   Connect with Aron: Website: Aronchoi.com Facebook: Facebook.com/DrAronChoi YouTube: Aron Choi, ND LinkedIn: LinkedIn.com/in/aronchoi More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin speaks with Jared Yellin, a serial entrepreneur who is highly passionate about making the world a better place, and who follows his dreams, no matter where they take him. Jared is bold and speaks his truth. He inspires Sachin and thousands of other people. Jared has been of service to Sachin's community for many years.   Learn about a totally disruptive way to make the world a better place through technology with Jared and Sachin. If you've ever had a great idea but lacked the technical skills to make it a reality, this interview is for you!   Key Takeaways: [1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Jared Yellen. Sachin introduces Jared and thanks him for joining the podcast.   [3:00] Jared realized at an early age he was “perpetually and utterly unemployable” so he went all in on entrepreneurship. He's a non-technical tech founder. He is not an engineer. He knows how to write direct-response marketing copy and he knows how to sell. Doing everything he could possibly do wrong, he built a B2B SaaS platform and it's a pretty successful company.   [3:53] Jared outsourced his software development to a Boston, MA firm for $750K over 10 months. Jared self-funded it. It ended up taking over two years and over $2 million before he could launch. Then he learned about technical debt, from engineers cutting corners and making bad decisions, or debt. With enough debt, the project will implode. His project imploded.   [4:45] Jared still felt there was a need in the market for his solution, but he learned not to outsource early-stage software development. He started building a team. He hired a CTO with national and international experience who lived in Jared's town. They built a software development team in the U.S., Canada, and India. The CTO was originally from India.   [5:24] The India team was made up of contract workers, which put the workers at a disadvantage in India for being able to bank, so they kept leaving the team for full-time work. So Jared opened a company in India in 2017 to hire the team. He used the company as a magnet for good talent.   [5:49] That company is SYNDUIT, a marketing software company for small business owners, now with tens of thousands of paying users, across 30 industries.   [6:14] Around two years ago, Jared realized he was obsolete at SYNDUIT. He was proud of the milestone but he wondered what to do next, at age 35 with a young family. He decided this next chapter had to be his moonshot. He had to do something that would shake up the world or go down trying.   [6:50] Jared then had a “calling” moment. The calling was to do what he had just done at SYNDUIT, 10 thousand more times over the next 10 years. He didn't know what it meant but he knew not to negotiate against a calling, but just go with it. He didn't ask questions.   [7:13] Jared called up his CTO from SYNDUIT, and his Director of Operations, Katie, and talked the idea over with them, to build, scale, and sell 10 thousand tech companies over the next 10 years. They said they were in, because it was Jared, but they had no idea what he was talking about, so he explained it to them.   [7:41] Jared planned to launch a tech ecosystem, where entrepreneurs from around the world can pitch their tech ideas in the “napkin sketch” concept phase. Everything that exists today started as an idea. Jared wanted to hear ideas from around the world pitched in a safe environment.   [8:22] What Jared was looking for was the right person with the right idea, in the right market, and with the right business model. When those four things are present, he would co-found a company with that entrepreneur. They would both have equity in the company so their values would be aligned. They would build the company, everything included, at cost.   [8:53] About 97% of the initial costs for the minimum viable company would be provided at cost in India by SYNDUIT. Jared launched Project10K committed to building, scaling, and selling 10 thousand tech companies over the next ten years, while ensuring that every entrepreneur he says yes to has the support and infrastructure to achieve product-market fit.   [9:26] Product-market fit is defined as having $10,000 a month in recurring revenue. If you achieve that milestone, you can raise capital, make strategic alliances, and find other opportunities. In their first two weeks, Project10K founded seven companies. It gave them the opportunity to tune the processes. The team scaled from 12 people to over 100 people.   [9:58] About 15 months ago, they stepped on the gas and have not looked back. Thousands of entrepreneurs have gone through this process from a variety of nations. Project10K co-founded around 150 companies in the first year. Project10K does a lot of testing on the front end, so by the time they say yes, there's a high probability of the outcome of build, scale, and sell.   [11:01] The goal is to sell viable businesses within 18 to 24 months of founding. It's working, and Jared's certainty about their ability to execute is 11/10. They have a very strong leadership team, a profound ecosystem of co-founders, investors, and overall strategic people, and a ton of attention from athletes, celebrities, politicians, family offices, tech incubators, and foundations.   [11:42] The reason Project10K has so much attention is the impact they have had. They're democratizing and decentralizing the tech industry. Their portfolio is diverse. There are more women ad founders than men. Most ethnicities are represented. The youngest founder is 11 and the oldest is 77. There are high-school dropouts and Ivy League graduates.   [12:13] Project10K is actualizing dreams. People have dream tech ideas but they don't know where to go with them. Project1K provides a working home for them.   [12:49] Jared stands for leveling the playing field. Project10K enables people at the idea stage to have a business home. The process starts with them pitching their idea. Founders whose ideas have the most viability are invited to due diligence. If Project10X sees enough potential, it will co-found a company with the entrepreneur.   [13:27] Jared invites Sachin to be an ambassador for Project10K for his large audience of entrepreneurs. Jared invites any listener with a B2B or B2C SaaS idea to go to Project10K.com/Sachin/ and schedule your complimentary pitch. This is a free offer to Sachin's listeners only to pitch their idea to Project10K. It's a five-minute pitch to the team.   [14:39] A video, a manual, and a presentation template where you plug in your idea prepare you to make the pitch. There's no app idea that's too early. Don't do market research, just pitch it. If the team sees a viable idea, they will invite you to due diligence where research is done.   [15:24] Project10K also democratizes investing. You don't have to be accredited to invest in these private opportunities, thanks to an arrangement with Wefunder.com. Find out how to invest $1,000 or more by going to Wefunder.com/Project10K/. Watch the video and read about what Project10K does.   [17:30] Sachin loves this opportunity for investors, whether or not they are accredited, and that Project10K is inclusive of every entrepreneur's ideas.   [19:18] Jared shares the story of Crystal Morrison, Ph.D., now a non-technical tech founder. When her child was born on the spectrum, she put her career on pause. She wanted to be a full-time mother to her child with needs. She found that being a liaison between all his therapists was exhausting though. That led to the idea of Meerkat Village, launching very soon.   [20:48] Meerkat Village is a platform where a family that has a child with special needs can set up a village to support that child. OT, speech behaviorists, grandparents, and others collaborate in the app to share resources, documentation, food trackers, and more to support that child in one location. It's a new category of software, village-driven care. There are a lot of use cases.   [21:37] Jared shares another story. Dr. Stephanie, a dentist, wanted to know what was draining time and money in her office. She talked it over with her staff. They told her it was missed appointments that don't reschedule. She discussed it with other dentists. Between 7 and 12 percent of revenue is lost by appointments that are missed and not rescheduled.   [22:46] The new app goes to the waitlist and starts sending out text messages to the waitlist any time an appointment is canceled. In the first month of Dr. Stephanie testing this software, she recouped $7,000 of revenue she would have lost.   [23:31] What Project10K focuses on is not building exponential change, it's making an incremental difference. They make practical solutions to everyday challenges in people's personal or professional lives. There are tens of thousands of these challenges across every industry. Jared mentions some of the industries using Project10K, including wellness.   [24:59] Project10K's portfolio is very diverse. They look for ideas that have a financial model attached. The whole thesis is subscriptions. If you start up and get 10 users to pay you $100 a month, you're going to make it. If it's a free solution, you have to sell to investors, and that's a  hard sell. With a business model, you can build it quickly in the market.   [26:22] This is a new standard of entrepreneurship. Jared realizes this project is bigger than he is. All industries, to date, have been disrupted. Innovation comes in and creates a new level of efficiency. Entrepreneurship has had a one to two percent success rate for thousands of years. Project10K is disrupting the model of entrepreneurship by providing an ecosystem of support.   [28:48] Every company in the Project10K ecosystem is there in service of each other. This allows them to bring entrepreneurship from a one to two percent success rate to a 40 to 60 percent success rate and a 100% transformation rate. Even if the startup is not sold, the individual will transform. Jared wants entrepreneurs to have it all, including family life success.   [30:00] Project10K does not attract the 21-year-old graduate living in a house with 14 friends and working around the clock. They attract mature professionals who have found inefficiency in their industry that they want to solve. They have families. Their children are seeing their mom go after her moonshot. In three years, she will sell the company for, say, $11 million.   [30:34] Selling the company will radically change the economics of the household, but it will also show the children that anything is possible. They just saw their mom prove it. This is a new standard for entrepreneurship and it reduces the severe pain that entrepreneurship is cousin for so many people.   [31:25] Sebastian, the 11-year-old entrepreneur, is a student of personal development. He's reading Think and Grow Rich. He's home-schooled. His passion is Legos. But once he takes apart the model, pieces disappear. His app is a phone app that scans the Lego pieces, inventories them, and tells you what you can build. Phase 2 will be a marketplace of rare pieces.   [32:28] Sebastian has an unfair advantage; Jared knows the Chairman of Lego. He knows about this app that Sebastian is co-founding! Besides working with Project10K, Sebastian has built a successful YouTube channel. You can invest in Sebastian's app at Wefunder.com/birdi/.   [33:01] The team is everything. The alternative to the right team is a dream that does not get realized. Jared says most ideas either are never pursued or are pursued too far without due diligence, and they fail. Project10K brings discipline to the space of early-stage tech. When they say yes, within 90 days, they launch a minimum viable company to generate cash flow.   [34:09] Then they put a fanatical focus on it to hit a recurring monthly income of $10,000 within the first 90 days. That's market fit. That allows them to fundraise, build strategic alliances, and provide a predictable path for the entrepreneur to follow with the support of Project10K.   [34:57] At 5:00 p.m. for Jared the business goes away and he is with his children until they go to sleep. Then he is with his wife until she goes to bed. Then he puts in 90 minutes to prepare for the next day and is up early to go to the gym the next day. Everything is scheduled. That discipline helps him get everything done.   [39:25] Jared shares links for people who want to pitch their ideas or invest: Project10K.com/Sachin/. Invest for as low as $1,000 at Wefunder.com/Project10K/.   [40:37] Sachin thanks his friend Jared Yellen for joining the podcast today.   Mentioned in this episode Perfect Practice Live SYNDUIT Tesla Wefunder Meerkat Village Peter Diamandis Wellness Window Think and Grow Rich, by Napoleon Hill Lego Wefunder.com/Birdi/   Jared Yellin Bio:Jared Yellin is a parallel entrepreneur who focuses on launching companies that even the playing field. From marketing solutions to educational platforms, simple sales training, and so much more, Jared has supported over 100,000 small business owners over the past 10+ years. He brings a depth of knowledge on marketing and scaling a business (while “having it all”) that is not only diverse but is also extremely practical and proven. In fact, his no-nonsense style of growth allows people of all levels to thrive when it comes to meeting and exceeding their goals. Jared has a number of life-altering companies including SYNDUIT, the first marketing platform with content for your industry that is currently supporting over 40,000 small businesses from around the world. In June of 2020, Jared declared a new moonshot… Build, scale, and sell 10,000 tech companies in 10 years which led to the birth of Project 10K, the first tech ecosystem that co-founds tech companies with entrepreneurs from around the world. Jared is most proud of being a father of two beautiful children, Taylee and Ryker, and he has committed his life to do whatever possible to create more freedom with his kids and beautiful wife, Lindsay.   On Jared's tombstone, it will read… "The man who helped other people accomplish more than they ever deemed possible while he, himself, accomplished the impossible that no one ever knew."   Connect with Jared: Website: Jaredyellin.com Facebook: Facebook.com/JaredIYellin Instagram: Instagram.com/jaredyellin/?hl=en LinkedIn: LinkedIn.com/in/jaredyellin Twitter: Twitter.com/JaredYellin?s=20&t=s7Lhb5vys5ZYmnaGqKTYZg YouTube: YouTube.com/channel/UClo7fdQ5d-ZejetjQgTm28A TikTok: Vm.tiktok.com/TTPdSS5Mvw/   Pitch your idea to partner with us on this dream project here: Project10K.com/sachin/ Co-author with us for an investment as low as $1,000 at Wefunder.com/Project10K/   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In today's podcast episode, we're doing something totally different. My dear friend, Elaine Glass, joined us in our mentorship call and we talked about getting quiet. We did something different from what we normally do and we asked all of our audience members and mentorship clients to tune in while in nature, on their headphones, with no cameras, and no chat, and allow themselves to reflect inward. During this conversation, my camera was off, Elaine's camera was off, and I had my eyes closed for most of the conversation so that I could go a little bit deeper, be less distracted, be more focused, and be much more present. It was such a profound experience for me, I almost want to do all my meetings with my camera off and my eyes closed because I felt it was so much more powerful for me and I got a lot out of it. So what I decided to do is share this very special moment with you, our podcast listeners, with all of you out there who are trying to biome the best version of you, who are trying to listen to the voice that is inside every one of us. To do that requires a certain level of quiet. There is so much noise in our world and so many distractions. With this episode, I'm going to invite you to do the very same: put on your headphones, lay down in bed if you need to, spend some time in nature, sit back, relax, get quiet, and pay attention to the dialog and the conversation. Be present, and in the words of Ram Das, “Be Here Now.” Enjoy this episode.   Key Takeaways: [1:03] Sachin welcomes listeners to a special episode of Perfect Practice. This episode was done with Elaine Glass and a mentorship audience tuning in while in nature, with no cameras and no chat. Sachin had his eyes closed for most of the conversation so he could go deeper with less distraction and more focus. He invites you to do the same.   [4:58] Sachin invites his dear friend, Elaine Glass, to the digital virtual stage of the mentorship call. Sachin tells how he and Elaine met through Michael Fishman, Founder of Consumer Health Summit (CHS). Elaine helps create the energy at CHS.   [6:07] Elaine is the author of Get Quiet: A Woman's Simple Path to Knowing Who You Are, Loving it, and Living It.This episode applies to males and females. When we are constantly being distracted, being able to focus and get quiet is a superpower that we must work on developing. Elaine shares the wisdom she gained in overcoming obstacles and challenges.   [7:41] Elaine was in dentistry for 27 years. She transitioned into being a sage and guide to help people connect with their souls. At that time a friend asked her what she had learned after all those dental patients and getting to know their lives. It came to her that people just need to get quiet. She also needed to get quiet. It has been a decade-long journey developing a method.   [9:21] Sachin talks about the importance of practicing getting quiet.   [10:20] Elaine calls her dental office job her life class. She learned about the human condition and the mental/emotional connection to the physical and she started to connect the dots in her life. She had been struggling with autoimmune disorders, a very difficult marriage, and two small children.   [11:09] She transitioned out of the marriage and became a single mom. This brought up fear. When we are afraid, we speed up. That was a problem. The noise in her life got a grasp on her. She asked herself how she could lessen the fear. She realized she wanted to help people with their lives more than with the health of their teeth. She transitioned into being a guide.   [12:15] There was a lot of uncertainty and a lot of struggle with creating a platform, being an entrepreneur, and betting on herself. She went to conferences. She experienced financial struggles. There were a lot of obstacles to creating a new identity. The more she saw her problems the more she was afraid. She started to slow down, and relax into her brilliance.   [14:01] Being quiet comes when you are afraid to express yourself. Getting quiet is about those moments when you connect to a greater energy for strength, solutions, and answers. It's when you access the greatness within yourself, even if it looks crazy to others. When we get quiet, we access spectacular things and begin to know who we truly are.   [15:50] Sachin recalls a conversation with his four-year-old son, who was thinking about “nothing.” At first, Sachin was triggered, thinking his son was deflecting the question. Then he realized his son was not focused on any thought, he was just being fully present in the world around him.   [17:18] The skill of getting quiet starts with honoring your life at the greatest and deepest level. It's about what Sachin's son was doing, being present. The greatest gift Elaine gives to herself and the world is to sit still and be present in her presence. She sees leisure as a valid human activity. This is contrary to most people's upbringing, which leads to burnout.   [19:31] Getting quiet is about waking up to the life that you're living now, honoring your life, and trusting the voice you hear, admitting where you are, feeling that deeply, because nothing can transform unless you deeply feel. That's when you engage inldifferently. Those are the steps Elaine began to take early on.   [20:30] Sachin and Elaine discuss Vipassanā retreats. On one of these 10-day silent retreats, you are completely disconnected from the outer world and you go inwards. While a 10-day disconnection is extreme, you can practice it in micro ways in daily life.   [21:49] Elaine outlines her daily method to get quiet. It begins with your breath. Get back to a natural condition wherever possible. Connect with the breath of nature, the universe, a higher power, or God, matching your breath with that energy.   [23:07] Elaine uses a labyrinth (not a maze) with a certain pathway where you walk to the center and then walk out. Start at the mouth of the labyrinth. The center of the labyrinth is your soul. Getting there puts you in a state of tremendous self-love. Elaine talks about guidance to know what to do on the path.   [25:14] When you get to the center and unite with your soul, it's like crossing a bridge and you can never go back to the way you thought or the way you were. Everything changes. Something clicks in your brain and you're a different person. When Elaine did this, she developed an unwillingness to deal with things that just didn't matter as much but do what she wanted.   [26:44] Everything changed for Elaine when she got to the center. People that she helped to take this path, their lives have changed, too. Sachin quoted Wayne Dyer, “When we change the way we look at things, the things we look at change.” Our perception is a powerful influencer of our reality.   [27:34] Elaine has helped many people walk this path as a guide and sage, she facilitates their walk. She talks about one woman who was very confused by the concept of the labyrinth. It was new. She had trouble surrendering to the experience. But she had so much pain, she was ready to do something and she trusted Elaine. Elaine had her walk the ancient path of the labyrinth.   [29:39] When people walk to the center, on their own, they feel an energetic shift within themselves. The woman knew something major had happened and she began to cry. She came out and they sat down. She shared her experience. She had seen herself as ugly but now she felt so beautiful. It's one of Elaine's favorite experiences.   [31:08] Sachin says when we see who we are, we see our inner beauty and we vibrate at a different frequency. When we are confident, present, and whole, the energy field around us changes, and the way people feel in our presence changes. We are attractive. Sachin wants this for as many people as possible. You can Google and walk a labyrinth close to you.   [33:01] Sachin has never walked a labyrinth, so he plans to take the opportunity with a client with this new knowledge he has. The labyrinth that changed Elaine's life was located within half a mile of her home for over 20 years and she never realized it. She finally went there in search of answers and for an escape from all the entrepreneurial noise. She needed direction.   [34:07] Since the first time, each time Elaine gets to the center of the labyrinth, she hears a message from a very clear voice. One time she heard a line from a Michael Jackson song that said, ”You are not alone, I am here with you.” She got back to her car, turned on the radio, and the song was playing. Elaine has many examples of synchronicity that confirmed the messages.   [35:18] Elaine is here today at this point in her life because she had trusted those messages she received in labyrinths and she had taken time to get quiet and receive them.   [36:10] Elaine tells how to distinguish between the constant chatter in your mind and a guiding message. It is through this process that you can get this clear tuning in. When you hear that voice, it is just pure love, like a mother's love. The overthinking mind is not very loving. This method is about how to get to that voice of love, the voice that is our self-love.   [37:08] You get to the self-loving voice by clearing out what weighs us down, whether the environment, our bodies, or our minds. You begin to have all these things just fall away until you're a lightness of being when you can access this beautiful, loving voice.   [37:55] Elaine says she received a message about eight energy points in our bodies that shift the genomics of one's body. She immediately thought it was crazy talk but then thought, if you're not thinking crazy, you're not thinking big enough. She thought this was big. She started channeling genomics, which she confirmed with geneticist Dr. David Sinclair of Harvard.   [39:52] Elaine channeled eight bony parts of the body that she says are energy points that can shift the genomics of the body. That corresponds with the eight paths of the labyrinth.   [42:06] The eight energy points are the top of the head, the chest and heart region, the abdominal region (the womb area and all the organs), the hip region, the tailbone area, the leg area from the thigh to the foot (particularly the knee caps), the feet area, and the shoulders. Elaine describes the energies of some of these points.   [48:36] Elaine has thoughts about the metaphysical reasons people show up to their functional medicine practitioner or chiropractor. She says their intuition is guiding them. Their mental and emotional problems show up as physical. The practitioner can help them connect the physical to the emotional or mental.   [50:51] Metaphorically, the body has hardware and software. Medicine focuses on the hardware, the things we can touch and see. The software tells the hardware what to do. It's difficult to measure, so medicine often ignores it. The people listening on this call are very receptive and open to exploring the healing opportunities connected to our emotional being.   [52:20] The hardware is what brings in the clients and patients. It is an opportunity to explore further with our clients, looking at the psycho-emotional aspects of where this problem might be rooted. That might be more of what they need. We leave a lot on the table if we don't explore the software or the emotional components of what's contributing to their dysfunction.   [53:54] The main frustration in Elaine's healthcare years was that they were just focused on the hardware. She knew that she wanted to help people with the software so they could heal themselves. Before sages and guides can help others, they need to connect with their software and heal that within themselves. Then they can help and guide patients.   [56:21] Elaine suggests you walk the labyrinth, feel your self-love, hear that loving voice, and you'll bring that out into the world.   [56:50] Sachin thanks Elaine for being on the Perfect Practice podcast to share this beautiful information.   [58:11] Elaine's last advice: We have to face hard things. Hear the truth, take it seriously, and get the tools and resources to help you through whatever you hear. There's only benefit to facing our lives head-on, the good and the not-so-good to be yourself.   [59:24] Sachin invites listeners to share appreciation with Elaine for this knowledge of being quiet. Elaine says she loves you; she believes in you; keep going, because you are the one who is changing this planet.   Mentioned in this episode Perfect Practice Live Ram Das Be Here Now, by Ram Das Michael Fishman Consumer Health Summit Mark Hyman Get Quiet: A Woman's Simple Path to Knowing Who You Are, Loving it, and Living It (to be published) Vipassanā Wayne Dyer Dr. David Sinclair of Harvard   Elaine Glass Bio:A former dental hygienist by trade and an energy healer at heart, Elaine Glass has helped countless people to combine their intellect and intuition to boost their confidence, improve their health and relationships, find meaning and purpose, and manifest the life of their dreams.   Today, Elaine's clients span worldwide. Yet it wasn't always that way. In 2008, Elaine was a dental hygienist, successful by all measures, yet bored and unfulfilled in her “successful” career. Her true interest was spirituality, finding quiet and new intuition to deeply heal, and while Elaine had trained extensively in these practices for many years, she couldn't imagine leaving her mainstream career for beliefs and practices so far outside the norm.   Yet Elaine's passion kept calling, and finally, in a moment of clarity, she knew it was time to let the past go, embrace her passion for helping others, and follow her heart. In the decade that followed, Elaine consistently coached private clients, further deepened her abilities in energy work, and fell in love.   Elaine found the joy of helping others incredibly fulfilling. Her clients saw profound changes in their lives, particularly when she showed them the power of quiet. Even so, many people in the world were living lives disconnected from their passion, unaware of their true potential.   Elaine knew she needed to help more people, and with a commitment to broader impact the "Get Quiet method" was born. Her mission with this method is to help millions of women discover the quiet inside to foster their deepest healing and personal transformation.   A graduate of Northwestern University, Elaine lives in Arizona and is the proud mom of two sons.   Connect with Elaine: Website: Elaineglass.net More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Where do our relationship and understanding of money come from? How has it shaped who we are today and the decisions we make? How does our money mindset impact our practice and our business success? There are just some of the questions that my friend, Garrett Gunderson, and I discussed during our time together. If you're open to a radically new perspective on money and how you can use it to transform yourself personally, you're going to love this interview. Here's some of what we covered: What is money? Where does our money mindset come from? What shapes our relationship with money? How does money affect our relationships? What are other ways to measure success at home and in business aside from money? What are some of the biggest money mistakes small business owners/practitioners make? What inspired you to do standup? Where's a good place for us to invest our time and money? What's more valuable, time or money? What's some business advice you wish you'd gotten when you were just starting? For those of us with children, what are tools you can share with us to shape their money mindset towards abundance? What's a piece of advice that you wish you had taken?   Key Takeaways: [1:02] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces his friend, Garrett Gunderson.   [1:12] Garrett is profoundly intelligent and funny and in this episode, he takes a topic that many of us have challenges with and make it enlightening and entertaining. Sachin welcomes Garrett and introduces him. Garrett turned 44 on the day of this recording!   [3:47] Sachin shares Garrett's bio.   [6:12] Garrett tells about his Spiderman adventure with his two kids in his neighborhood.   [7:11] Garrett has an upcoming book that he has been working on for seven years. It is intended to take you on a journey of engagement to shape how we look at money and finance. Garrett believes it is time for a new conversation around money and this book will start it. The title of the new book is Money Unmasked.   [9:32] Money is a tool of efficiency. It is a snapshot that represents the value you've created up until this time. That could include luck. For most, it represents the energy that you've put out into the world because you've either served someone, solved a problem, or added value. It's not why you're valuable. It does not dictate what you are capable of doing. [10:04] Money doesn't reflect your potential nor determine your destiny but it's a way that we can tap into other people's abilities to be more efficiently connected to what we're doing.   [10:43] Garrett shares his thoughts about investing. We want our investments to grow, but what happens when it's more than we can handle? What if you buy too many pieces of real estate or get involved in too many cryptocurrencies? The less related we are to our investments, the more risk we invite of not being clear about how we deliver value.   [12:01] You connect to people in relationships without money being a determining factor. See each other for the moment that we are in, not for the things we have. We struggle because we think that our value is in our money. People pose that they have more than they do, which creates jealousy and envy.   [13:59] Don't connect your happiness to markets. Make investments in your skillset, and the best essence of your life. Investments can make you long-sighted or short-sighted. Everything in-between is where the joy and fulfillment come in. Garrett could buy real estate, but he only buys real estate that he can utilize. He uses his money intentionally. He never wants to retire.   [19:03] Garrett makes investments in himself as a human being for the connections he can have with other human beings because of that. He doesn't want to invest in mutual funds because he's not connected to them.   [20:24] Garrett asks questions to get to the best understanding of things. When people tell him “it's science,” he asks what studies they are citing and where the science comes from. Better questions lead to better relationships and better learning that doesn't come from the classroom. The classroom does not teach much about money. Garrett talks about the Series 65 test.   [22:47] No one is smarter than you in your soul purpose, in your values, in your abilities, in your passions, where you are at your best. Don't do what everyone else is doing. What everyone is doing hasn't led to sustainability, peace, and prosperity.   [23:35] Why Garrett is contrarian.   [24:45] Garrett tells how his views changed at age 18 when he went with a friend to teach English in South Korea. He found out that people are people, around the world. He learned about propaganda. He started asking different questions to start understanding what governments and financial institutions might do to control people.   [29:23] Garrett's views on money and finance developed when he began an internship selling insurance and mutual funds at age 19. He asked questions about the RRSP and learned about the downsides. He kept asking questions and then wrote Killing Sacred Cows about the nine financial myths people can't detect.   [32:23] We have four money personas. A lot of our money mindset comes from scarcity. Misers hold on to what they have. Conservatives accumulate for the future. Strivers earn more to have more status. High Rollers are addicted to opportunity. They all come from scarcity thinking that there's only so much to go around. It is consumer conditioning. It started with Edward Bernays.   [33:13] Edward Bernays is the father of modern consumerism, which is a zero-sum game and scarcity. Childhood trauma has an effect and if we don't address childhood trauma, we don't mature in our money mindset. Garrett talks about his latest book, Disrupting Sacred Cows.   [34:27] Money affects our relationships. Garrett uses his marriage as an example. Once he and his wife understood their money personas, in 2008, they have not had a financial fight since. In their first year of marriage, they fought about finance over anything else. When we don't understand the money factors that move us, we make bad decisions.   [36:02] Money affects our health. It's a chronic stressor. When we focus on money we are not present or at peace.   [37:09] When people say they cannot afford their healthcare, they mean they are not worthy of it. Ask how you can afford it. Break it down into price, cost, and value. Garrett elaborates. If people don't take care of their health now, they will spend far too much time in hospitals or decrepit. He uses the birth of his son, and a defect he had, as an example.   [40:15] Chapter 7 of Garrett's new book talks about reclaiming time. Time is not money. Energy is money. If you are overworked or depressed, you will be able to deliver less value in the marketplace. Time is a measurement. Garrett explains using time for your soul purpose.   [42:54] In 2006, Garrett lost a business partner, Les McGuire, in a plane crash. For the next four months, he worked more but got less done because he was exhausted, trying to do it all himself. Receive support from other people instead of trying to do everything on your own. People are always willing to help. Sachin offers a recipe for being rich. If we were simply content, most problems would be solved.   [46:13] Garrett reflects on the advice he received but didn't follow from Mike Sloan about ambition. He ended up doing things he didn't want to do and was busier than he wanted to be because he was too ambitious for money. He should have listened to him. His ambitious past behaviors have ramifications in his marriage today.   [48:25] Garrett suggests how we can teach our children about mindset. He is teaching his children about purpose, career, fulfillment, and leisure; things that usually get pushed aside because of money. His oldest son is filming it and making a production, called Schooled. To end each lesson there is a fun purposeful activity to add structure to the teaching.   [51:58] Instead of defaulting to telling your children, “We can't afford this,” ask, “Is it worth it?” Or say, “It's not a priority right now. If you guys want to be a part of it, we might match the earnings.” Words cast spells. A lot of people are under the spell of scarcity and consumption, so break the spell. Garrett has conversations about service to others with his children.   [53:41] Garrett gives his advice for closing out 2022 and moving into 2023. There are millions of problems in this world and they should begin at the end of your driveway, not in your home. Don't get caught up in an economy that's impossible to predict. Focus on yourself. on your self-care, and on how you can serve more people, consistent with who you are.   [55:25] Learn more about Garrett at GarrettGunderson.com. Take the Money Persona Quiz at GarrettGunderson.com/quiz to predict what your bad money behavior might be or look at how to get in a better spot with your qualities. He invites you to come to his comedy shows or buy his books.   [56:28] Sachin thanks Garrett for being on the podcast to share his insights with practitioners. Our money mindset gives us permission to invest in ourselves. Sachin thanks you for tuning in today.   Mentioned in this episode Perfect Practice Live MindShare365 Genius Network Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert T. Kiyosaki The Millionaire Next Door: The Surprising Secrets of America's Wealthy, by Thomas J. Stanley and William T. Danko Dave Ramsey's Financial Peace University: This Is Where It All Begins, by Dave Ramsey The Total Money Makeover: A Proven Plan for Financial Fitness, by Dave Ramsey Money Unmasked, by Garrett Gunderson (coming soon)! Series 65 RRSP 401(k) Edward Bernays Bitcoin   A little bit about me, Garrett: I'm a modern-day “renaissance man,” well, maybe. An Inc. 500 founder of a financial firm and amateur barista. A rookie fly fisherman and Wall Street Journal #1 Bestseller. A public speaker who's delivered hundreds of keynotes, and a mediocre guitar player at home. A bow hunter, Traeger grill semi-pro, former cross-fitter (emphasis on the former), and a whisky sommelier, which is real, and just as “douchey” as it sounds. But maybe the best way to know me is from a few notes my wife wrote: A man who can only drink tequila under supervision. A man who will stop at nothing to provide his wife food if she gets HANGRY — self-preservation really. A dad who was totally cool with letting his sons go anywhere with him, in any costume they may have on! (Yeah, a client offered my kids $100 to knock on every door in the neighborhood with the three of us sporting Spider-man costumes saying “the neighborhood is safe.” (My costume was too small, and more Moose Knuckle Man than Spider-man, but hey, that $100 spent the same.) A man who can't fix a toilet, but can help you become financially independent so you can hire someone else to do it for you. A man who supports his wife's meditation, even if she is just sleeping. A brother who bailed his sister out of jail, while almost going to jail himself in the process. A father who loves and adores his sons for exactly who they are. A son that loves his parents with all his heart. A man loyal to his family and friends, but most of all, his values. Here's how you can learn more about Garrett's work: What would the Rockefellers do?: How the Wealthy Get and Stay That Way, and How You Can Toohttps://amzn.to/3AfFSSM Disrupting Sacred Cows: Navigating and Profiting in the New Economy  https://amzn.to/3QEBm5S Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperityhttps://www.amazon.com/Killing-Sacred-Cows-Overcoming-Destroying/dp/1929774516 Here's where you can connect with Garrett: FB: www.fb.com/garrettgunderson IG: @garrettbgunderson Website: www.garrettgunderson.com Money Persona Quiz: www.garrettgunderson.com/quiz   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sachin Patel interviews Estie Starr about organic marketing. If you hate marketing, the things you hate about it are the things Estie Starr hates about it, manipulation, being salesy, and inauthenticity. Estie explains in great detail how an organic marketing framework allows you to reach your target client by being excited by what you do, the value it offers people, and how it can help them. Her “crazy dream” is building a consulting firm for small business owners, and she tells how she has succeeded in it since 2011. Her dream is to help everyone with their dream. Estie says you're trying so hard not to sell because you don't want to manipulate anybody, you don't want to be salesy, that you are withholding your gift from people who need you! Listen in for a remarkable conversation about the marketing strengths you already have, and how you can reach more people in your target audience with more impact than an ad buy would do. Estie offers you a gift in the links below.   Key Takeaways: [1:03] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces his friend, Estie Starr.   [1:15] Estie is a marketer extraordinaire. She helps people with marketing who hate marketing. Sachin welcomes Estie and reads her bio.   [3:23] Estie was born and raised in New York. She started marketing at age 7 and started her first profitable business at age 10. She went to a business school in New York where she got a degree in marketing. Estie left a CIO job she loved in 2011 when a new executive took over her team and demoted her to his secretary.   [5:08] Estie had “this crazy dream” to build a consulting firm for small business owners. She built a company to six figures of profit in two years with no ad spending. Her specialty is an organic marketing strategy where you don't spend money on ads. By 2019 they were staffed in seven time zones with clients on six continents. Her dream was to help everyone with their dream.   [6:34] Estie wanted to teach marketing at a college level but she dropped out of a master's program because it would have decreased her income. Colleges don't let you teach without a master's degree. So she taught entrepreneurship in high schools and opened a business school online in 2019. Estie has faced discrimination for not having the “look” of a businessperson.   [9:37] The most common marketing mistake is trying to be everywhere and do everything. Don't try to do all the things major companies do with their huge marketing budgets. They're already successful You are just starting. Choose the path that works with your assets.   [13:35] You should be going after a clear path to conversions. The goal of marketing is the creation and communication of the value of your product or service to your target customer or client to convince them to buy. Your marketing creates value. Your messaging communicates value. You want to be talking to the right people and convince them to buy.   [16:09] Estie shows the difference between manipulating people to buy something against their will and explaining to them why they might want to get something and how it could help them. Estie shares a case study from a student. Selling is being enthusiastic about your offer of value to someone who sees the value leading to an exchange of value in return.   [19:09] “Bro marketing” may be authentic to the person doing it, but if you try to buy their formula and it's not authentic to you, it falls flat. Estie has a snow cone stand analogy. Marketing that works has at least 10 moving parts. You might have only one. Estie lists some of the conditions that are necessary for your marketing to get conversions. Be authentic to yourself.   [23:00] Estie was asked to critique a website recently, but the person wanting the critique had no idea if a website would work for his service. Estie talked him into calling the first 20 people in his target group. If you can't sell something on the phone, you can't sell it online.   [24:35] Start by making sure you're clear on your value proposition and your ideal target. You can't market before you know them. Find your SWON strength: Speaking, Writing, One-on-one, and Networking. As a business owner, you have one or more of these skills strongly. If your skill is speaking, look for where you can speak. If you're a writer, write. Leverage existing audiences.   [28:23] One-on-ones have the hardest challenge in getting a mass audience. First, sit down with your immediate network, especially any who have access to your audience. Tell them specifically whom you want to get in front of. If they know them, they will connect you to them. Estie shares a couple of examples of how this works.   [31:55] You are trying to reach your BEEs: the Body, Eyes, and Ears of your Audience. Where are they physically? What are they looking at? Ears are referrals. Your best referrals are the people in your world. Who are they dealing with? Your Queen BEEs are the organizations, institutions, and individuals that your BEEs flock to.   [36:19] Estie says if you are unwilling to share what you do because you don't want to manipulate anybody or be salesy, you are withholding your gift from people who need it. You've got to know how to present your value offer. You need to be paid for your time or you can't dedicate your life to your practice. Consider talking with people as a first date. Look your best.   [39:15] Estie offers a free three-day marketing success challenge on her website EstieStarr.com/FreeGift. That's a great next step. If you get on a call with Estie, she will explore an offer with you, according to your budget and your ability. She has offers from hundreds to tens of thousands of dollars, depending on the scale and scope of what the company needs.   [40:06] Estie tells about a testimonial she received the day of this podcast.   [42:36] Estie cites the law of attraction and says if you're out of alignment, you're going to attract people who are out of alignment as well, and then you're going to wonder why.   [43:18] Estie's program has 12 steps she explains in terms of a flower. These include core branding concept, vision/mission, pitch, unique selling proposition, target audience, the problem you solve, positioning, product, price, promotion, graphical branding, and sales process.   [48:36] Estie explains how you establish a sales process that builds a self-sustaining sales cycle, which is the essence of an organic marketing strategy.   [49:13] Sachin invites everyone to get the gift from Estie's website to reach more people in an impactful way so the world gets healthier and happier. Marketing doesn't have to be difficult. Estie talks about the wrong sales process. People are interested, they come in, and then you run a sales prevention strategy! Make sure your tech works if you use tech.   [51:30] Sachin shares a case study of his events. An event that had a 10K register didn't have as good an ROI as an event that had a 3K register because the event with 3K had an offer that was articulated and presented much more clearly and built up a rapport.   [52:28] Sachin encourages you to go back and listen again to the frameworks presented in this episode, take notes, and check your marketing strategy against it. Let these frameworks support you on your journey ahead.   [53:54] Estie shares her contact information. She notes that she has been absent from social media for a while, but the content is timeless, and she is coming back to post more.   Mentioned in this episode Perfect Practice Live NASDAQ Tribe For Leaders Mastermind Kevin Thompson Entrepreneur LinkedIn Influencers Fiverr Upwork   More about today's guest Estie Starr Estie Starr is an award-winning business consultant, exceptional marketing strategist, avid speaker, and the founder of Strand Consulting, a multinational business consultancy that's focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she's here to guide you so that you can bring your vision to life with a lot more ease.   Estie has been a certified professional coach for over 12 years and she pours all her experience into her work, making her services highly valuable and effective to anyone who seeks them. Through Strand Consulting, Estie can help small business owners around the world by providing business and marketing strategies that will allow them to launch and scale their businesses.   Links: Estiestarr.com/freegift On Instagram: @estiestarr On Linkedin: EstieStarr Podcast: Business Breakthrough Podcast with Estie Starr More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sachin Patel interviews Christine Morgenstern Shin about her many facets from fitness, to nutrition, mental health, yoga therapy, and resilience. Christine opens up about her early-life challenges of depression, ADD, a serious mold reaction, Lyme disease, CIRS, and SIBO and how after 20 years, she pursued functional nutrition, Eastern traditional medicine, and yoga, which helped her to live actively. She covers the way she incorporates the polyvagal theory into yoga therapy to help her clients shift slowly to recovery. She describes her ideal client and the passion she has for bringing recovery to as many people as she can. Listen in for a greater understanding of her practice for wellness through yoga therapy and the polyvagal theory.   Key Takeaways: [1:02] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces Christine Morgenstern Shin.   [1:17] Christine is a multi-faceted expert. She helps people with diet and nutrition, she helps people as a yoga therapy practitioner, and as a resilience coach.   [3:02] Christine went to college for exercise physiology. For 20-plus years, she lived with life-threatening depression, anxiety and ADHD. Fitness was her identity. When she got sick, she felt shame for not being able to heal herself.   [4:55] Christine experienced multiple symptoms. She went from being a cross-fitter to being stuck in a chair and crying. Christine tried seven or eight Allopathic doctors and specialists. Her diagnosis was IBS and she was referred to a psychologist.   [6:10] She took 20-plus years of pharmaceuticals for depression, anxiety, ADHD, sleep, and birth control. It was very shameful for her as a hard worker and high achiever. She found the world of functional medicine and went to school for functional nutrition. She also found the yoga movement, meditation, mindfulness, and visualization, which led her to yoga therapy.   [7:16] Christine started discovering polyvagal theory. She connected with a functional naturopathic doctor, a biological dentist, and a functional disease expert. Her symptoms were Chronic Inflammatory Response Syndrome (CIRS) due to chronic mold. She was later diagnosed with late-stage Lyme disease and small intestinal bacterial overgrowth (SIBO).   [9:00] Through Eastern traditions and functional medicine, Christine found a way to heal. She has moved her practice from working with healthy people for fitness to working with people who have chronic health conditions and mental health suffering, assisting with behavioral change.   [12:19] Christine had seen seven doctors who had not helped her. So she started researching alternatives and found functional medicine on the internet and took a class on functional nutrition. That class opened up doors for her. Wanting to regain her mobility brought her to yoga. She also tried acupuncture and other alternative modalities.   [13:54] In 2015, over the course of a year, Christine was able to titrate off all her pharmaceuticals. Disclaimer: Christine does not advocate for anyone to do that. It is just part of her story. She was open to going back to them if she needed to, but she has not. To Christine, it is a testament to how the body can heal itself if you go about it in the right way.   [15:05] Christine describes polyvagal theory as an updated map of your autonomic nervous system. The polyvagal theory was first described by Stephen Porges, Ph.D. Christine uses it to teach her clients to be active operators of their nervous systems. They have the tools to shift from a state that doesn't serve them to a safer and more connected state.   [17:01] Christine discusses how our thoughts and beliefs work with the autonomic nervous system. Christine says the body speaks up to the brain more than vice versa. This is important if you have layered health conditions. To change your story, you first have to be able to change your state. Christine helps people to change their states to be ready to change their behavior.   [21:48] Christine describes three autonomic states as on a ladder: top, parasympathetic ventral vagal regulation (safety and connection), middle, sympathetic fight or flight (mobilization), and bottom, parasympathetic dorsal vagal response (immobilization). She explains the hierarchy between the states and how to move up the ladder. Christine notes examples of blended states.   [29:05] Christine presents a case study: A woman came to her with dissociations and didn't know what her trauma was. Christine layered polyvagal theory with yoga therapy. The woman practiced multiple times per day. She came to acknowledge what the trauma was and was able to shift slowly to a higher state and understand the trauma isn't her. She feels much freer.   [33:40] Christine created her practice with a lot of frustration. People don't understand what functional nutritionists and yoga practitioners are. Talking about a scarcity mindset and an abundance mindset confuses people. Christine has a lot of education to get across to clients. Going through mentorship over the past year has been very refining for Christine.   [35:56] Sachin gives a quick shoutout to Dan Sullivan and Ben Hardy for putting together the “Ask who, not how” mentorship concept. Our job is to solve patients' problems and to hire the right people to solve our challenges. Sachin learns from the best and brings it back to share with the mentorship group.   [36:29] Christine calls the mentorship priceless. The framework and the tech solutions are excellent for her practice; she acknowledges how the framework has guided her in accomplishing her vision of rolling out hybrid programs and group programs to reach many people has improved her practice.   [38:57] Christine entered the mentorship without any list so she started from scratch. She's building her email list. She's done challenges, Lives, social media, Reels, and Master Classes since she started the mentorship. She has a platform to speak her truth. She enjoys being on a podcast and connecting with other practitioners. She's at the point where she sees playing big.   [41:21] Christine's ideal client is a high performer, recovering perfectionist, heavy thinker, overdoer, and a go-getter. You don't have to be an executive, but a lot of her clients are. She has a lot of practitioners, creators, and entrepreneurs as clients. And supermoms. People tell her they didn't know they had to slow down so they could go faster in a grounded way.   [42:12] Christine works with people that want to release what no longer serves them, whether it's mental, emotional, energetic, or physical weight. It could be any of those realms. She specializes in mental health and the gut health brain. She works with people with hormone challenges or gut challenges as well.   [42:46] Christine has a group foundational program and a concierge one-on-one program. The group is a hybrid program with touchpoints. She has yoga therapy one-on-one sessions with people that want to dive into that more. The clients always come in for one thing but they leave with so much more, including mental/emotional resilience, and connecting with their true selves.   [44:01] Christine explains how she, a yoga therapist, differs from a yoga instructor. A yoga class mainly works on foundations and movement, layering in breath and mindfulness. Yoga therapy is more focused on the breath, with a little movement on the side. Looking at the person as a whole, we work on five “layers” of the body focusing on the health and well-being of the person.   [48:44] Christine shares her contact information.   Mentioned in this episode Perfect Practice Live RadiantHeart.health Radiant Lifestyle Reset Polyvagal theory Sympathetic state Parasympathetic state Dr. Stephen Porges, Ph.D. Tony Robbins Neuroplasticity Ed Hollowell   More about today's guest Christine Morgenstern Shin Christine is the founder of Radiant Heart, a lifestyle & longevity practice providing custom wellness support. She specializes in empowering high-performers and recovering perfectionists to holistically navigate chronic stress, anxiety, and stubborn weight loss. Her focus lies in brain health and behavioral change, as well as the interconnectedness between mental health, gut health & hormone imbalance. With primary roles as a Functional Nutrition & Lifestyle Practitioner, level 1 Yoga Therapeutic Specialist for Mental Health, and Board-Certified Behavioral Coach, Christine guides her clients to release what no longer serves them — whether it be mental, emotional, energetic, or physical weight. She utilizes the principles of functional medicine and nutrition, modern neuroscience, and ancient eastern traditions. By drawing from both western and eastern modalities, her approach is unique, bio-individualized, and foremost, rooted in love. On Facebook: https://www.facebook.com/radianthearthealthfromwithin/ On Instagram: https://www.instagram.com/christinemorgensternshin/ On LinkedIn: https://www.linkedin.com/in/christinemorgensternshin/ Website for Radiant Heart Health: http://www.radiantheart.health/ Website for Radiant Lifestyle Reset: http://www.radiantheart.health/radiant-lifestyle-reset/   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sachin Patel interviews Vikram Raya, M.D. about his polymath career, starting as a cardiologist, then a functional medicine practitioner, and much more. From his childhood, Dr. Raya was determined to master financial freedom. He is passionate about sharing his successes with the listeners, and how they can arrange for their increased success. Scaling your practice or other business requires an online component, at least, and Dr. Raya shares how you can start to build that component. Listen in for suggestions of role models for your Council of Nine Master Mind members to help steer your business choices.   Key Takeaways: [1:03] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces Dr. Vikram Raya, M.D.   [1:47] Dr. Raya is a cardiologist who is trained in and practices functional medicine. He speaks internationally and is a high-performance coach and a real estate expert. He founded Vitology and is the CEO of Viking Capital Investments and has built a real estate portfolio. He wants to share some of the insights he's gleaned from starting these companies.   [4:26] Dr. Raya has experienced a transformation from cardiologist and functional medicine practitioner to his coach and investor. He explains how he changed his identity from an M.D. to an entrepreneur. He looked for the golden thread that connects everything he was doing. From there he wanted to uplevel everything he touched.   [6:40] Things that happen can be a curse or a blessing, depending on your perspective. Practitioners saw COVID-19 as an opportunity to pivot. Sometimes your dreams are not your destiny. It's OK to put things on hold, transform, and embrace a new identity.   [8:45] When he was a child, Dr. Raya's parents worked very hard but argued frequently over money. This gave Dr. Raya a desire to master wealth for the peace of mind he believed it would provide. He cites five freedoms: financial, time, location, vitality, and mindset.   [10:49] Where in the financial freedom sector are you? Are you trying to get by or have you created legacy wealth and are trying to figure out how to solve world problems? Where are you in the time, location, vitality, and mindset sectors? Dr. Raya discusses each sector, with mindset being one of the most important. When you reach self-actualization, you have joy.   [14:21] Dr. Raya compares the happiness he felt after he pivoted from his practice to real estate investing and coaching. He wants to be location-free. He likes the Easy, Lucrative, and Fun (ELF) concept that shows you are in “flow.” Sachin remembers advising Dr. Raya, when they first met, to go after his calling. It took courage for Dr. Raya to do so.   [16:46] Dr. Raya's parents and wife were questioning but supportive. Dr. Raya's colleagues were more concerned than anyone else with the direction he was choosing.   [17:54] Dr. Raya suggests creating an imaginary or actual council of nine people, past or present, who can “whisper in your ear.” This is based on Napoleon Hill's mastermind concept. Your inner guidance speaks. Dr. Raya shares who is on his virtual council. He likes their multidisciplinary dynamic. The golden thread is that they are polymaths.   [23:11] Once you reach a certain threshold in one area and create teams based on the current concept, you can go after a secondary pursuit. Dr. Raya tells how. If you want to scale your practice, you have to know what steps to take. Some business practices are universal.   [26:01] Sachin had such fun cutting hair as a teen that his mother feared he would become a barber. It came naturally to him but he had other goals.   [27:22] Dr. Raya suggests starting complementary businesses at first before changing fields, entirely.   [28:29] Dr. Raya's goal is to spend his drive completely before he dies. Everything he's doing is social, not solo. What drives him is adding income, value, and impact. Dr. Raya is a Double Comma Club member, earning over seven figures online.   [31:35] Tips for going online: 1.) Get absolute clarity on your desired outcome. 2.) Know the specifics of your “why.” 3.) Create that massive action plan and go after it. The action plan can be to stay brick and mortar, to go hybrid, or to go fully online. If you want scalability, you want to be online. If you want to be in the room with the client, then use a hybrid approach.   [33:09] If you decide to go online, find a mentor who can help you transition to an online business. Create your content for your patient or client to learn from. Add systems and automation and build a team to do the rest. Then start lead generation.   [33:57] Dr. Raya reveals the six main ways to get leads in two methods: linear and compound. Linear includes paid media, earned media, email list, manual outbound, and affiliates. The compound method is word-of-mouth referrals from raving fan clients.   [35:14] Ask three questions: 1.) If I charged 10X my price, what value would I have to deliver to the client to justify it? 2.) If I had to decrease my price to 1/10, but improve the product, what could I do to facilitate profitability? 3.) If I could just get one customer to be my advocate, what experience do I need to create so they would do it? Focus on value, profit, and experience.   [36:46] If you only got paid from your client's results, what type of client would you choose? You would be more selective!   [38:09] How the client feels about how they experience your offering is the value you provide.   [40:21] Vikram's vision for the next few years is scaling up what he's doing now and bringing health and wellness with it in terms of human optimization and ultimate vitality, combining health, wealth, and mindset.   Mentioned in this episode Perfect Practice Live Vitology Institute Viking Capital Investments Joe Polish The Genius Network Napoleon Hill Mastermind Group Jim Rohn Leonardo da Vinci Walter Isaacson Elon Musk Tony Robbins Alex Formuzis Naval Ravicant Lebron James Giannis Antetokounmpo Lake Como Sir Richard Branson Dr. Mehmet Oz Forbes Business Council Two Comma Club Award Frank Kern Ritz Carlton Four Seasons Vikram Raya, M.D. Mount Kilimanjaro Oura Ring Dave Asprey Ben Greenfield   More about today's guest Vikram Raya, M.D. Vikram is a trained cardiologist and functional medicine physician. He is an international speaker, high-performance coach, and real estate expert. He founded Vitology, a cutting-edge institute that helped reverse cardiometabolic disease and optimize vitality. During his decade-long time as one of D.C.'s prominent cardiologists, he specialized in heart failure transplantation, preventive cardiology, heart catheterization, and pulmonary hypertension. He has been active in multifamily real estate since 2015 and is a Founding Partner and CEO of Viking Capital Investments. As a real estate private equity firm, Viking Capital is approaching 5,000 units and $600 Million of assets acquired. Vikram was elected into the Forbes Business Council and was Commemorated by U.S. Congressmen Tim Connolly and Don Beyer in the Congressional Record for Excellence in Entrepreneurship. He has helped high achievers, doctors, and other professionals around the world achieve ultimate vitality, financial abundance, and a bulletproof mindset through his coaching, Limitless MD. He recently gave a keynote lecture at the CNN Headquarters in Atlanta with Dr. Mehmet Oz on entrepreneurship. He also is the recipient of the prestigious Outstanding 50 Asian Americans in Business Award on Wall Street. Most recently, he's made the Inc 5000 list of the fastest-growing private companies in the U.S. Follow Dr. Vikram's wonderful work at the links below: On Facebook: https://www.facebook.com/Vikramrayamd On Instagram: https://www.instagram.com/vikramraya On LinkedIn: https://www.linkedin.com/in/vikramraya/ Website for Limitless MD: http://www.vikramraya.com Website for Viking Capital: http://www.vikingmultifamily.com   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sachin Patel and Aron interview Natalie Morse about her practice, and some of the hard things about running a practice, including “entrepreneurial injuries.” Natalie's key to success is recovery through sleep and self-care. They explore Natalie's framework to attract new clients to her private Facebook Group, using Reels selected from clips of her weekly Facebook Live sessions in the Group. The first Reel she made had 3,000 views overnight and 250,000 views within a week, leading to 1,000 new members of her Facebook Group. Natalie explains how she moves the clients through her scalable system with a five-day diet challenge, leading up to a six-month health program. Natalie has fun with her engaging videos. A Reel has staying power and if it links to a Facebook Live video, that video continues to get views. Natalie mentions the automation software that saves time in the process Listen in for coaching on setting up a framework to build your client base without paid advertising.   Key Takeaways: [1:03] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces Natalie Morse, a mentor within the Perfect Practice community, and welcomes Aron, a practitioner.   [2:23] Natalie's “why” is helping people get healthy from the inside out, with what they need, more than just a pill for an ill. Natalie is a national-level triathlete. She compares running her business to her sport. She keeps a training plan and a recovery plan.   [5:03] Sleep is an important part of recovery. Even a 20-minute nap during the day will help you. Wind down your activity for an hour as you prepare for sleep. Self-care is important, too.   [7:33] Aron used to train for Marathons and didn't worry about recovery. Natalie recommends not training to the point of injury. Our bodies wear out if we don't allow recovery. To recover from burning the candle at both ends takes time and patience.   [10:26] Natalie describes her entrepreneurial injury, a lack of creativity. If she has been pushing too hard, she can't create and the ideas don't come. Aron says his injury is feeling discouraged for too long when something doesn't work. Sachin's injury is procrastination due to perfectionism. Sachin consolidates the entrepreneurial injuries into a fear of success.   [15:49] Natalie shares her method for increasing her client base by 1,000. She posted a 25-second Reel a few weeks ago. It hit, and within a week, she had 1,000 new people requesting to join her Facebook community group.   [16:16] Natalie keeps learning. She tries new things and sometimes they work and she notices patterns. She tells how she came to make this video. She started with a Facebook Live in her private group on a hot topic, gall bladder, to answer questions that had been coming in. She had her assistant pull a clip from the video, using Canva.   [17:56] Natalie put in a call-to-action and published the video to Reels. She has been doing this for a while and she knows what plays with her audience. The call to action was to watch the full video on her Facebook Group. She went to bed on a Saturday night and overnight it had had 16,000 views with 250,000 views within a week.   [18:52] Sachin emphasizes that Natalie is special, but anyone can follow her framework and get results. [19:27] Natalie's Reels are in selfie mode. She has fun doing them. She does a mix of content styles so her audience won't get bored. She tracks what content gets more engagement and followers. Sachin stresses to be real to who you are when you make a video. Find what works for you and have fun. Short-form content seems to hang around longer than longer videos.   [23:23] Sachin points out, you have a group that has come to watch your video because they have a specific problem, and you can keep them engaged by doing a webinar on the issue for them or a master class, add a call to action, such as a seven-day meal plan for the problem as a bonus gift for attending a live webinar until the end. Offer a supplement solution for purchase.   [24:55] Offer a way for people to work with you individually or in a group to solve their problems. You already have a solution and you are building the bridge to get them to it, delivering value along the way.   [25:28] The next thing on the calendar for Natalie is a Five-Day Challenge for all the new people in her private group to give them immediate wins while she builds the relationship over the next few months.   [25:55] If you can lead people to the reality that their symptoms are the last thing to show up and the first thing to go away, then they're willing to go deeper with you. There's more healing that needs to take place. It's not just the end-stage symptoms you're trying to get rid of, but working together you can go a lot deeper.   [27:03] Natalie's challenge is about weight loss. People will lose some weight in five days, and she expects some of them will want to sign up for a full program for three months or six months.   [27:47] Aron remarks on Sachin's entrepreneurial advice given in this episode and that he appreciates being here.   [29:56] Sachin asks you to consider what one 25-second Reel could mean to your business. Experiment to find out what's resonating with people. You will find a captive audience with a problem and a scalable solution, such as a seven-day diet, a product, and a group commitment, to help them solve the problem and get better. You can be helping people while you sleep!   [31:09] Sachin shares a document on-screen about a five-day challenge. A client loses weight in a five-day challenge, but without the right support system, they will stop it because they don't have a map, a guide, or a community. Sachin walks through the document. As you go through a challenge, walk the client through the next stages to get them climbing to the mountaintop.   [33:55] Natalie's questions new members of her Facebook Group answer: 1.) “Would you like a copy of my free guide by email?”, 2.) “What are the top things you are looking for help with for your health?”, and 3.) “Would you like a call from a member of my team?” The answers go to Google Sheets via Group Leads and coordinate with ActiveCampaign.   [37:06] Natalie explains how she justifies paying for a specific software package like Group Leads. First is the time savings and solving other friction points in your business.   [38:45] Aron and Natalie discuss nurturing and building a relationship within a group. Her Virtual Assistant puts up helpful content in the Group every week. Natalie tries to go Live on the Facebook Group once a week. The Five-Day Challenge will be hosted in the group in a couple of weeks.   [40:45] Natalie tells of her process for sourcing a virtual assistant. One is a past client of her course! Another is a friend! They have learned together as they go. One VA has made a business out of it for herself. They have grown and blossomed through the process.   [43:16] Natalie tells what she will be presenting at Perfect Practice Live: how you create and use a lead magnet!   Mentioned in this episode Perfect Practice Live Natalie Morse Genius Network Facebook Groups Facebook Reels Canva Fullscript Google Sheets Group Leads ActiveCampaign   More about today's guest Natalie Morse Natalie Morse is a pharmacist and functional medicine practitioner living in the southernmost part of Canada, Leamington, Ontario. She is the mom of two “tween-age” boys. Her happy place is the trails at Point Pelee National Park, or soaking up the warmth of the sun on a beach.   A former pharmacy owner, she now operates her business from her home office. She loves the midday sun breaks and meeting her sons when they get off the bus from school.   On Facebook: https://www.facebook.com/natalie.morse.54 On Instagram: https://www.instagram.com/nataliemorsecfmp/ On Linktree: https://www.linktr.ee/nataliemorse/   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sachin Patel and Joanna Sapir take you through a framework that she uses with her clients to help them attract their dream clients. Joanna tells how she went from schoolteacher to gym owner, to practice adviser and coach. She developed her business knowledge into a system for growing a practice successfully and realized she could coach others to grow their practices. There's a big difference between selling clients a session and committing them to a program to meet their health goals. You don't have to serve everyone, but you do want to serve the clients you can help get the best results. Joanna's system helps you to move clients through five phases of sales to onboarding and she has advice on how to keep a client on board. Listen in for encouraging advice on setting up your program for success.   Key Takeaways: [1:03] Sachin welcomes listeners to Perfect Practice. Sachin introduces the conversation for today, about the framework Joanna Sapir uses with her practitioner clients to help them attract their dream clients who are committed to the care they are providing.   [1:33] Sachin welcomes Joanna to the episode. Joanna tells how she became a practice advisor and coach. It started with opening a gym and strength training center, with no business knowledge! So many practitioners want to help people but they don't have a background in business. Joanna's gym took off fast. She was also a single mom of two young kids at the time.   [3:50] Joanna had become sick from the stress so she decided to learn everything she could to build a sustainable business that she could sell and have exist in the community. It was a smooth transition from there to what Joanna does today, mentoring other practitioners to build their businesses. She helps practitioners to do what they do sustainably and profitably.   [6:59] Joanna assures the listener that you can serve your clients deeply, you can make enough money, and you can have time for your self-care and your families. It is possible with the right systems and structures in your business. Sachin tells how he shuts off entrepreneurship at 5:00 to focus on fatherhood for his son.   [8:29] Joanna teaches her clients: You don't need to work with everyone, just those who will benefit the most. When you know who your perfect clients are, design programs for them. Marketing and Sales are different and you need a process for each. Build a relationship and assess the needs through a sales process so you can direct them into the right program.   [11:52] Joanna discusses the scarcity mindset that motivates practitioners to take on clients for the money that are not good fits. There's also a sense of worth and love from being needed and helping people. Instead of trying to serve everyone, think of your three clients that got the best results and look for the patterns. When you've had many clients, check the data for patterns.   [14:51] Sachin shares an exercise from Frank Kern: If you only got paid when your ideal client got a result, and not before, how would you choose the client selection process? The better results we get for people, the more confidence and certainty we have.   [18:13] A program is a commitment to take a journey together, not deciding on one session at a time. It changes so much about the energy. It's how you serve your clients more deeply. Joanna tells how she helps practitioners design programs. Reframe it as a journey to reach goals, not a package of sessions.   [22:22] How does a practitioner know what programs to offer? Joanna explains how to offer different modalities for clients, but to start with one program for that one ideal client. One-on-one, there is always room for flexibility as they go. Design the program for what they need and develop the marketing and sales systems after that.   [24:45] How do you get a program payment from someone who is used to paying for one session at a time? The key piece is the sales system with an in-depth consultation, including an assessment. In a program, the payment happens, so the people show up and do what they're supposed to do!   [31:12] Sachin makes the argument for why case fees or program fees are the way to go for practitioners. He compares it to an all-inclusive tour or roofing a home. You pay once and you don't worry about paying every day. A program can be a one-on-one or a group program.   [32:59] Joanna explains how marketing and sales differ. There is more to business than marketing. Marketing gets attention. Sales is the invitation to have a conversation about working together to meet goals.   [36:33] Joanna outlines her five-stage sales system for brick-and-mortar practitioners. It's critical to go layers deep to find underlying goals and build a relationship. If they're a good fit for you, you will have high conversion rates in the process.   [40:55] Joanna has her clients design an onboarding process with multiple touchpoints. It looks different, practice to practice. Onboarding transfers into Client Experience and Client Results including help between sessions. Sachin talks about heading off buyers' remorse and cites Joey Coleman's book, Never Lose a Customer Again.   [44:04] Follow Joanna on her podcast, and check out her free Masterclass link below for Perfect Practice listeners.   [45:39] Joanna's last thoughts: Make it a win-win with this system!   Mentioned in this episode Perfect Practice Live Joanna Sapir Frank Kern Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, by Joey Coleman   More about today's guest Joanna Sapir My calling has always been to teach. I have a Master's Degree in Teaching and I was a high school teacher and teacher-educator for a decade.   I founded, grew, and eventually sold a brick-and-mortar athletic training and wellness coaching business. That's where I first earned my business chops.   Through multiple careers and phases of life, my purpose has always been the same: to help other people become agents of change in their own lives and the world. I work with practitioners that love helping their clients get real results, are excited by their work and are seeking actionable steps and proven processes to increase their income and impact now. I will help you each step of the way in developing a plan — from choosing your pricing and membership models, to marketing language, to a sales process for getting new clients.   Podcast: The Business (R)evolution for Practitioners Website: JoannaSapir.com/clientchampion FREE masterclass for listeners! On LinkedIn: Joanna Sapir   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sachin Patel and Dr. David Bennett discuss the whys and hows of short-form video, including where to view it, how to plan your content, what equipment you need and accessories you may want, how to edit the video, and where to upload it. Dr. Bennett's first TikTok video went viral. Now he has millions of viewers, which translates into organic growth in his practice. He gives practical advice for getting started, and he offers a course for practitioners who want to create short-form videos effectively. Sign up for the course from the link below and he will include a 30-minute consult with you to start you on solid footing.   Key Takeaways: [1:02] Sachin welcomes listeners to today's episode with his friend, Dr. David Bennett. Sachin and Dr. Bennett graduated in the same class in chiropractic school. Dr. Bennett is a part of the Perfect Practice mentorship and a Council member who advises other practitioners.   [1:30] Recently, Dr. Bennett embarked on a journey to learn and master short-form video. He started with TikTok videos and has had millions of views, generating additional income for him. Do you have to dance or sing for your short-form video to take off? Dancing and singing are optional!   [2:32] Don't put detailed explanations into a short-form video. People have short attention spans. Hook people in the first few seconds so they will watch to the end of your short-form video. Dr. Bennett was inspired to try TikTok after listening to a webinar on reach. His first video went viral, with five million views! He realized the short-form video was a “must” to get such a reach.   [6:56] After putting up short-form videos for six to nine months, Dr. Bennett started seeing an impact on his bottom line. You are turning an audience of people who have no idea who you are into a following of people who know, like, and trust you through your videos. The platform tells your followers when you add a new video.   [8:54] Dr. Bennett keeps a notebook to write down blurbs for video. One blurb makes one short-form video. Grab your phone, film it, and you're ready to go.   [12:13] Don't worry about the numbers; they'll come. You sort of start chasing the numbers, the likes, the follows, versus “Hey, I want to get this information out there to somebody who wants to hear it.” Pay attention to the comments when they start coming in and reply to them. On some platforms, you can film your reply to the commenter.   [13:49] Dr. Bennett shares his short-form video work process and the video editing software he uses. He pushes the video from his phone to each platform instead of sharing it from TikTok, so he doesn't get a TikTok watermark on his Facebook video. The platforms are making it easier for you to get your message out.   [15:13] Dr. Bennett's first video was done “as a whim.” showing a model of five pounds of fat. It got 200K comments. Dr. Bennett has just crossed 200K followers on TikTok. Some followers have signed up for his programs.   [16:23] Dr. Bennett shares view statistics from January 1 to March 1. His videos on TikTok received 4.6 million views. His profile views for the 60 days were 203K. His bio is a LinkTree link. Those click-throughs increased Dr. Bennett's Lead Magnet signups by over 1,500% from the prior 60 days.   [18:28] Dr. Bennett just experienced a drastic drop in views. TikTok had basically closed off his audience. But those who had clicked through and signed up for Lead Magnet were on his mailing list. The key to organic growth is taking viewers from the platform and moving them to your list.   [20:39] Dr. Bennett used to run an ad on social media to get clicks to Lead Magnet. He has dropped the ads because he gets better success organically from TikTok.   [21:42] Sachin advises you to get a good book on a topic in which they are experts, go chapter by chapter, and pick up factoids that blow your mind to share, with due credit, in the short-form video.   [22:50] Short-form video is no more technical than using your phone to take a video of your kids. It doesn't have to be perfect, with perfect lighting. You can be careful about reflection off your glasses, but Dr. Bennett doesn't worry about that anymore. The content is the key. One video can lead to many more related videos due to audience response.   [25:17] Dr. Bennett doesn't write copy to put on the platform for his short-form videos. He would rather viewers click on his LinkTree than click to get a description of the video. He does include the right hashtags for the algorithm to categorize the video and push it to the right audience. For some of his videos, he writes a script with keywords, just for his use.   [27:38] Dr. Bennett developed a five-module course of video training. He shares a tip from it: go get a username on every social platform, even if you don't use it. You want to have the same username across as many platforms as possible. Each of the five modules of his video training should take you less than an hour to do. Each video is under 10 minutes.   [32:45] Should you keep a personal TikTok account separate from your business account? Dr. Bennett shares his suggestion. He also points out that business accounts have more analytics.   [34:48] As a listener of Perfect Practice, when you sign up for the five video training modules at Growmypractice.krtra.com/t/bvutQZmxL1dT, Dr. Bennett offers you a one-on-one 30-minute consult at no extra cost. (Don't click the option for the one-on-one consult; Dr. Bennett will know you're a listener from the link in this text).   [35:41] Sachin wants to know what you should do if you have multiple contributors to a business channel? It varies. Limit who can post on your business page. Sachin is excited to take the video training modules and open his TikTok account! He encourages all of you practitioners to do the same!   [38:21] Dr. Bennett advises you to start going on the social platforms and look at the options, Reels on Facebook and Instagram, TikTok, and YouTube Shorts.   Mentioned in this episode Perfect Practice Live David Bennett, CFMP Metabolic Body Reset TikTok Facebook Instagram YouTube LinkedIn CapCut LinkTree Izabella Wentz's book on Thyroid Disease Dr. Datis Kharrazian's book on Thyroid Disease MeWe MySpace Pinterest   More about today's guest Dr. David Bennett Learn how Dr. David Bennett is successfully using short-form video to successfully share his message. Dave has had over 4.5 million video views and literally thousands of personal messages flooding his inbox. He has also put together a special training to share with you exactly how you can do it as well. Register at this link and get a 30-minute coaching session with Dave to jumpstart your success:Growmypractice.krtra.com/t/bvutQZmxL1dT   On LinkedIn: David Bennett, CFMP On TikTok: David Bennett Metabolic Body Reset On Facebook: David Bennett Metabolic Body Reset On Instagram: David Bennett Metabolic Body Reset On YouTube Shorts: David Bennett Metabolic Body Reset On LinkTree: David Bennett Metabolic Body Reset   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sachin Patel and Dr. Buddy Touchinsky discuss a range of topics relating to functional medicine, self-care practices, being supported and mentored, mentoring and coaching others, and personal growth. Dr. Touchinsky is creating a direct primary care functional medicine practice that is independent of insurance, and while it is breaking new ground, it is very tough going. He is making a difference in his small-town Pennsylvania community. Listen in for counsel on showing up even in the hard times. You never know who will stand up to support you if you ask for help.   Key Takeaways: [1:03] Sachin welcomes listeners to today's episode! This is a special interview with Sachin's friend, Dr. Buddy Touchinsky. Sachin and Dr. Buddy went to chiropractic school together. They are also both functional medicine practitioners and entrepreneurs trying to innovate in the healthcare space! Today, they talk about mentorship!   [3:00] When Dr. Buddy Touchinsky came out of chiropractic college, he didn't know what he didn't know. Coaching at the time consisted of expensive practice management companies with rigid programs.   [4:14] At first, Sachin wanted to do things his way. Asking for help was seen as a sign of weakness. Sachin recalls how his mother would just assume he knew how to do everything. Now, he believes it's always great to get help from people who are just a few steps ahead of us.   [5:54] Sachin hired Dr. David Singer, went to one of his trainings, and was hooked on the idea of being held accountable. If it wasn't for training on how to charge for a package of care, Dr. Patel might still be charging visit-by-visit. That tool changed his belief in himself.   [6:59] Dr. Touchinsky tells of his first experiences charging for a package of care. He discounted his services to get more patients. He had some success and noticed that the patients were there to get better. They had buy-in.   [8:25] It was a big milestone for Sachin to be able to attract the right person, who is investing in themselves, and trusting and investing in you to get them where they want to go with their health.   [9:02] Dr. Touchinsky came out of chiropractic college ready to work on sports injuries, back injuries, and spinal manipulation. He noticed that patients with back pain usually had more health issues. Before he heard of functional medicine, he started to dabble in it. He picked up Integrative Orthopedics: Integrative, Nutritional, Botanical and Manipulative Therapeutics, by Dr. Alex Vasquez and studied the science in it.   [10:25] About five years into his practice, Dr. Touchinsky saw he was overweight and felt out of shape so he did a metabolic reset. In 21 days he lost 21 pounds, was sleeping better, thinking more clearly, getting his files done on time, and feeling better.   [11:21] Dr. Touchinsky decided to test out the reset on a small group of patients. He picked a cohort of five people that he put on a program. They all got great results, too. He wanted to get this program to more people, so he dove into functional medicine, and signed up for FMU. About halfway through, he still wanted to know how to spread his influence to the masses.   [11:59] Then Dr. Touchinsky saw an old classmate, Dr. Patel!. Sachin was talking about all the things Dr. Touchinsky wanted to hear about and that people needed to hear. Dr. Touchinsky got together with Dr. Patel to learn more and became an active member and now, a coach, in Dr. Patel's community.   [13:21] Others have helped Dr. Touchinsky along the way, including local Rotary and other group meetings. He finds that everybody he meets has got something going on. You see all the smiles on social media, but meeting people, you see into their real lives. Nobody's perfect and we all work through our stuff.   [17:13] Sachin says joining groups is always a great reminder that everyone's human. We all go through stuff, and we can help each other, either to prepare for going through it or because we've been through it. Never struggle alone. Join a group like Perfect Practice or another group of like-minded people.   [18:26] Sachin thinks of a mentorship or a coaching program as a time machine. Join a group of six 29-year-olds and you've got 180 years of life experience and thousands of experiences these people have been through. You're tapping into that. With all the wisdom others have poured into them, you have essentially an infinite reservoir of knowledge and wisdom.   [20:15] Dr. Touchinsky also has a health food store, and a metabolic reset group. Now he is shifting into direct primary care. COVID-19 shut down the functional medicine and chiropractic practice for a few weeks and then they opened up slowly.   [21:51] The shutdown gave them more time to think about alternative ways of helping people if you can't see them in person. Dr. Touchinsky tried James Maskell's The Community Cure, and a test group in 2020 went well. Groups are powerful. Dr. Touchinsky wants to get more people back in person.   [24:02] Dr. Touchinsky started a functional medicine family practice that is more proactive care, building healthy habits, than reactive and community-centred.   [27:32] Dr. Touchinsky hired a consultant to help him set up a direct primary care functional medicine practice but this is a new business model! Dr. Touchinsky is creating his own thing. Having a coach and mentors helped. Without them and his self-care, he may not have made it. Now he can move forward to better things and grow his practice.   [30:01] Sachin compares a mentor to a personal trainer. The trainer spots you while you lift, but you have to do the work and lift the weight, but the trainer gives you the 5% lift to make it. Carrying a bigger load is where the growth takes place. Mentors and the community give an emotional lift.   [31:39] If you don't show up, even when it's toughest and you don't want to show up, you don't get the support and you won't make it through. Sachin says vulnerability is a superpower! It's the stepping stone to the next level of your personal character development.   [33:59] Sachin cites Simon Sinek, “You will be shocked at who and how many people will come to your rescue if you simply ask for help.” People are waiting in the woodwork to jump in and be supportive of others. People don't aspire to be perfect, they aspire to be human and vulnerability is part of the human experience.   [36:57] Advice to any who are struggling and feel alone: Step back and look at the big picture. Remember the people you've helped. Be with your family. Keep showing up and plugging into your groups, and get help. Self-care. Keep investing in yourself. Keep going to the sauna and exercising. Get your sleep. Stay hydrated. Eat healthily.   [41:48] Sachin has taken a cold shower every day this year, and every day, he still dreads it but he feels good afterward. In the cold shower, Sachin practices slow, steady, box breathing, and rotating in the shower with each four-second breath in, hold, breath out, and hold.   [43:05] Dr. Touchinsky's professional goal is to prove that there's a model for healthcare that is fun, exciting, and relaxing for the providers, and that benefits the patients as well. He explains how patients access his direct primary care model that does not rely on or use insurance.   [45:22] Dr. Touchinsky's personal goal is to set these practices up in a way where he has plenty of time for his family and himself. He and his wife are going to Italy soon, and he'd like to travel more often and invest more money in experiences with his family rather than material things.   [46:39] Sachin thanks Dr. Touchinsky for his time today and being a member, council member, and coach at Perfect Practice. He invites Dr. Touchinsky to share his closing thoughts.   [47:23] Dr. Touchinsky shares his blue-collar background and says none of this would be possible without seeing what others are doing for him through groups and mentorship. [49:26] Sachin signs off with a definition of LUCK: leveraging and understanding critical knowledge. If you can leverage and understand critical knowledge, you're LUCKy!   Mentioned in this episode Perfect Practice Live Integrative Orthopedics: Integrative, Nutritional, Botanical and Manipulative Therapeutics, by Dr. Alex Vasquez Functional Medicine University Rotary International Lions Club International The Community Cure: Transforming Health Outcomes Together, by James Maskell BluBlocker Oura Ring Genius Network Simon Sinek Mindshare What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS, by Gino Wickman and Tom Bouwer   More about today's guest Dr. Buddy Touchinsky Buddy Touchinsky, DC, CFMP has been serving the community of Orwigsburg professionally and personally through local leadership roles for 15 years. He is married to Susie, and they have a daughter, Megan.   Dr. Touchinsky is a chiropractor and functional medicine practitioner with a focus on creative solutions and innovative methods to help people solve their problems and maximize their health. It was in his chiropractic practice that missing links within the full health of an individual became apparent. Many of the patients he treated were dealing with issues caused by poor diet, lack of exercise, inadequate sleep, and other lifestyle-related factors that the traditional healthcare system was not addressing. This led Dr. Touchinsky to study and become certified in functional medicine and to develop a team of like-minded practitioners.   On Facebook: Dr. Touchinsky On Instagram: @drtouchinsky On LinkedIn: Dr. Touchinsky   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sachin Patel and Dr. Drew Taylor discuss Drew's early foray into medicine when he shadowed an orthopedic surgeon doing total knee arthroplasty, Drew's interest in following his father into baseball and medicine, and how Drew earned his Ph.D. in Biomedical Engineering. With that background, Drew started Acorn Biolabs, a laboratory that helps you cryogenically store young stem cells from your hair follicles against a future time when medical advances will allow you to use the stem cells to create new skin, tissues, and organs to prolong your life.   Key Takeaways: [1:03] Sachin welcomes listeners to today's episode! This is a special interview with Dr. Drew Taylor, a serial entrepreneur and professional athlete, who is helping extend people's life spans using hair! Dr. Taylor plucks hair and freezes it cryogenically in a Toronto lab to preserve stem cells for future needs.   [2:47] Dr. Taylor tells the story of his interest in biomedicine and longevity. He picked total-knee arthroplasty for his seventh-grade science fair project. He was permitted to scrub in and shadow a surgeon to observe a total knee replacement surgery. The next day, he accompanied the surgeon on rounds and watched the patient stand up out of bed and embrace the surgeon.   [4:54] Drew talked to the surgeon about witnessing this emotional experience for the patient. The surgeon told him that the metal and plastic parts will eventually wear down and the patient will be back for revision surgery. The surgeon predicted that in the future this operation will be done with the patient's cells to replace cartilage, bone, and tissues.   [6:23] Years later, Drew worked at the same hospital on a biomedical skeletal tissues engineering team with the Division of Orthopedics, trying to engineer joints for patients on demand. It was his science fair experience that led him there.   [8:42] Drew attended Baseball Spring Training after college but he was injured before the regular season, so he never played in the Major Leagues. He played for both the Blue Jays and the Phillies on their Minor League squads. Drew became a Ph.D. student in biomedical engineering at the University of Toronto while he played baseball.   [11:22] Drew explains stem cells. The embryonic stem cell can form any cell. They are pluripotent. Other stem cells have started to develop but can still become one of several cells. They are multipotent. Technology takes time to develop to a level to benefit people.   [16:36] Drew's company Acorn Biolabs focuses on giving clients access to their cells. Taking donor cells always carries a risk of rejection or tumors. The patients receiving their cells is always the best choice.   [18:19] Acorn Biolabs collects cells from clients while they are younger. Younger cells are better than older cells to leverage for the rest of your life. Sachin points out that nothing can fix your body better than it can fix itself.   [22:04] Drew addresses how and when it is best to harvest cells. Acorn harvests hair follicles, which have thousands of stem cells. The quality of the hair follicle begins to decline as early as in the twenties. About 50 hair follicles are plucked per client and placed in a solution.   [24:59] Drew explains the process for protecting the harvested cells for transport and freezing them to -190 degrees Celsius for when you need them in the future.   [27:50] Acorn Biolabs has some amazing methodologies they use to develop different cells you may need or the frozen cells can be sent to the laboratory of your choice. Drew lists some of the products the cells can produce.   [31:22] Drew shares an example of a use case in research and development: creating your pancreas islet beta cells to produce insulin for type 1 diabetics. This project will take years before human application. Other use cases are closer, such as producing collagen to deliver to the skin. Hair regrowth and wound closures are other potential use cases and sports injuries.   [34:05] Drew's brother is a type 1 diabetic. Drew made sure his follicles were banked as quickly as possible so he would have his youngest cells cryogenically preserved and available. Drew believes in his brother's lifetime we will see these things made possible.   [34:41] Drew addresses correcting problems with auto-immune diseases. Auto-immune problems are multi-layered and will take time to solve. Gene editing technologies like CRISPR can help eliminate some problems. Three-D printing of organs is on the horizon.   [37:13] The biggest ethical considerations have been mitigated. The new technologies do not use embryonic stem cells. We can reprogram your cells. The importance is in intercepting your cells at their best.   [39:11] It's difficult to predict for any individual at what age cells are not viable. Acorn Biolabs does not put a cut-off age for individuals to harvest their cells. The younger, the better.   [41:51] Drew says there's a law of diminishing returns in working to maximize your health through lifestyle changes before harvesting your follicles. We are always getting older. Don't wait too long. Sachin's lifestyle health programs last 10 to 12 weeks, so you can do both.   [44:46] Drew shares how people can get in touch with Acorn Biolabs for more information.   [45:39] Sachin thanks Drew Taylor for this dialog, invites patients and practitioners to consider this process for themselves, and signs off until the next episode.   Mentioned in this episode Perfect Practice Live University of Toronto Toronto Blue Jays Philadelphia Phillies Stem Cells CRISPR Tissue Engineering Technologies   More about today's guest Dr. Drew Taylor Acorn Biolabs: Acorn Biolabs Dr. Drew Taylor on LinkedIn: Drew Taylor Dr. Drew Taylor on Twitter: Drew Taylor   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sachin Patel and Jenn Malecha share similar backgrounds and a friendship as FDNs, functional medicine practitioners, mentors, and coaches to practitioners. Listen in to hear how Jenn evolved from working in the corporate world to entrepreneurship and some of the stumbling blocks and barriers she overcame on the way. If you are struggling with scaling your practice and you feel burnout, Jenn has some wise counsel for you!   Key Takeaways: [1:02] Sachin welcomes listeners to today's episode! This is a special interview with Jenn Malecha, a functional diagnostic nutritionist and a mentor to practitioners. Jenn and Sachin have known each other for years through the FDN organization and MindShare, a mastermind group. Jenn transforms lives through her work.   [2:54] Jenn recalls how she moved from the corporate world into the healthcare space, including her journey from kinesiology through fitness, corporate wellness, to functional diagnostic nutrition. Functional diagnostic nutrition helped Jenn restore her health!   [6:03] Jenn explains what held her back from entrepreneurship for a couple of years. Self-doubt and the lack of support from a friend played roles. She finally found her voice and broke through her fears.   [10:33] Jenn overcame impostor syndrome and began coaching other practitioners. How did she do it? Jenn is process-oriented, and that helps. As she found great success building her practice, other practitioners asked her for mentorship. Now mentorship is her primary focus! The more practitioners Jenn helps, the more patients there will be to receive the benefits.   [16:14] Jenn tells how she developed as a business coach and mentor through the Health Coach Institute and MindShare365. How can practitioners market their services to clients who have lost trust in the medical community, in general? Jenn shares her thoughts and describes her first MindShare Summit.   [21:14] The greatest lesson Sachin learned from MindShare is that people we hold in the highest regard make mistakes. It was so powerful to learn how they owned those mistakes. Then Sachin wasn't afraid to make mistakes. What's important is how you handle your mistakes.   [24:39] Jenn discusses the root problem practitioners have: There is a lack of clarity around their niche. The niche piece is so important to help streamline, scale, and grow your business. If practitioners don't know their niche, they have trouble getting started and then burn out instead of scaling.   [28:48] Jenn tells how she experienced a setback in her business by attracting clients with a victim mentality. Jenn had to revise her marketing to come from a place of empowerment. She had to understand who the client was, not just the condition they had.   [30:56] The other big piece is to get business systems in place. The process of tracking a client needs to be systemized. If you do it manually, it takes so much labor for each client. Use that time instead, for working with your clients. There are lots of moving parts in functional medicine and it is overwhelming to track them all by hand.   [35:02] Jenn tells about setting up for the discovery call. Jenn coaches practitioners on client retention and engagement. Your business is only as stable as your patient retention.   [36:51] The advice Jenn wishes she'd gotten when she was starting. (This process would have saved her so much time, energy, and money!)   [39:13] Sachin thanks Jenn Malecha for shining light on her journey, invites her to share her links with the audience, and signs off until the next episode.   Mentioned in this episode Perfect Practice Live FDN MindShare365 Genius Network Health Coach Institute   More about today's guest Jenn Malecha   Jenn Malecha's website: Wholistic Health Boss Jenn Malecha on Instagram: Wholistic Health Boss Find Jenn Malecha on MindShare365   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

The first Perfect Practice Live event of 2022 yielded some fantastic discussions! Dr. Ben Lynch joins Sachin for a deep dive into a variety of topics, a conversation years in the making!   Key Takeaways: [1:02] Sachin welcomes listeners to today's episode! Majeed Mogharreban introduces Dr. Ben Lynch and welcomes him to the stage.   [6:20] Sachin recalls the first time he heard Dr. Lynch talk and asks him what inspired him to move from landscaping into the health field and then further studying and learning about genetics.   [13:10] Dr. Lynch explains how genetic information can help patient compliance go up!   [14:30] Writing Dirty Genes came with a lot of interesting takeaways, Dr. Ben touches on how he chose the seven specific genes he talks about in the book. He also shares his tips for practitioners who are interested in writing their own book.   [19:11] Health is work. Dr. Ben shares some of his own health practices, despite not being a routine person, and how he integrates his kids into all these practices.   [25:25] Seeking Health is Dr. Ben Lynch's incredibly successful endeavor. He shares the humble beginnings and his tips to building up, starting with getting your foot in the door. He touches on the difficulty in sourcing clean ingredients and the importance of being stringent with quality.   [32:27] Because Dr. Ben is so humble, Sachin is taking this opportunity to plug Seeking Health on his behalf! Check out their website!   [33:13] Dr. Ben shares the two books that underpin how he runs his product development as well as how he ended up developing multiple different prenatal vitamins.   [36:35] Product development in a very changing world can steer people to jump on various bandwagons, Dr. Lynch shares what he believes the true virus in this world to be. He shares his experience on the importance of changing your mind as new data comes in.   [42:28] Speaking our truth in the face of so much divergent information has become critical; Dr. Ben shares his take on making certain his values and knowledge get out there as well as his wife, of Russian origins, feels about censorship.   [57:14] Dr. Lynch worked on remodeling his house to make it into a healthy home experience; he shares the lessons learned from the process, from gas stoves to window glazes, paint, and ethernet wiring as it relates to your health.   [1:11:00] Sachin talks about his own grounding techniques as well as a driving tip Dr. Ben had shared with him a while back.   [1:16:17] Sachin thanks Dr. Ben Lynch for sharing his experience, and signs off until the next episode.   Mentioned in this episode Perfect Practice Live Seeking Health Dirty Genes: A Breakthrough Program to Treat the Root Cause of Illness and Optimize Your Health, by Dr. Ben Lynch Ask, by Ryan Levesque Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller   More about today's guest Cole Kirschner   Find out more about Dr. Ben Lynch.   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Cole Kirschner, CEO of Age-Rate comes on the show to discuss an innovative new test to measure chronological versus biological age that he and a research team at McMaster University have developed.   Key Takeaways: [1:02] Sachin welcomes listeners to today's episode! He introduces his guest, Cole Kirschner, and asks him how someone seemingly this young got involved in longevity.   [4:48] Cole touches on the real benefits of knowing your biological age. He shares the comprehensive metric he and his team built to make this data more accessible.   [6:04] Cole shares a working definition of genetics and epigenetics as well as the number of methylation points his company is currently looking at.   [8:42] Getting tested is simple and easy, Cole walks us through the process from ordering the kit to receiving your results.   [11:16] Doing this type of work leads to some interesting Aha! moments, Cole shares some of the more powerful ones he came across.   [13:39] Benchmarking and baselining is part and parcel of how this project works, so tracking your progress is baked into the product.   [14:31] Cole shares his view on security and the importance his company places on anonymity.   [16:07] The role this type of process and data can have in the future of insurance companies.   [18:52] When it comes to methylation, there are very few short-term fluctuations, so you get a stable picture through time, as opposed to blood tests which can vary wildly during a single day. Cole explains the frequency at which people should run these types of tests.   [21:00] Cole offers a definition of biological and chronological age as well as the main differences.   [22:11] Cole shares the top five things he has seen make a difference in the aging process.   [24:53] Aside from the obvious culprits, there were some surprising accelerants of aging in Cole's research. The pandemic effect is also likely to provide interesting pre and post datasets.   [30:00] Measuring diet quality is an interesting aspect of the service provided by Cole's company; he shares how there is a clear difference between vegan, vegetarian, pescatarian, and carnivore diets.   [33:07] How can you get tested? follow this direct link: age-rate.com/baseline and use the promo code “Sachin” at checkout.   [34:12] There are other tests that have attempted to measure the speed of aging; how does Age-Rate compare?   [35:25] Sachin thanks Cole for coming on the show and sharing his experience and amazing product, and signs off until the next episode.   Mentioned in this episode Perfect Practice Live Age-Rate   More about today's guest Cole Kirschner   Find out more about Cole Kirschner on his LinkedIn.   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sarah Kruse joins the show to share her long-time passion for Ayurvedic practice and takes listeners on a fascinating and informative journey to get their feet wet when it comes to the different Doshas — types of constitutions — as well as a wealth of tips and tricks to keep yourself and the ones you love in balance.   Talking Points: * Ayurveda: the science of Life and Self-Healing. * Regarding self-healing: we are each unique. * Teaching people to listen to their body's signals. * Dr. Vasant Lad: getting to the heart of the patient. * It's the simple daily practices we do that determine our overall health. * Why I do what I do — help people find balance so that they can fulfill their passion and purpose in life! * Global healing — as we take care of nature, we take care of ourselves, and as we take care of ourselves, we take care of nature. We are all connected.   Key Takeaways: [1:02] Sachin welcomes listeners to today's episode! He introduces his guest, Sarah Kruse, an Ayurvedic practitioner, and asks her how she got into this kind of practice in the first place.   [4:39] Sarah shares the definition of Ayurveda — science, and wisdom. She also contrasts functional and allopathic medicines and Ayurvedic medicine.   [6:34] So when technology and labs aren't part of the process, what should a patient expect in terms of finding answers? Sarah explains the Darshana process as well as a few other techniques including Nadi Pariksha   [8:56] Sarah talks about the tools she's integrated — be they from Allopathic or functional medicine — into her practice at the behest of her teacher and mentor.   [11:00] Sachin is a Pitta; Sarah explains what the different Doshas are and explains how Ayurveda would speak to a patient like Sachin (as well as his wife, Dipa who is primarily Vatha.)   [17:56] Pitta and hair loss! Sarah and Sachin talk about finding balance in their Doshas, from food to fragrances; they touch on the ways a Pitta can modulate their stronger traits.   [24:01] Dark circles or puffiness around the eyes may be an indication that a few systems require attention, Sarah talks about all the things these eye markers may indicate.   [25:44] The Kapha constitution is composed of water and earth elements, Sarah explains the broader Kapha traits and some of the most important things they should favor.   [27:56] The best way to assess your Dosha — which will usually be a mix of two with dominant traits — is to see a practitioner. Sarah recommends Banyan Botanicals for an efficient quiz to get some Dosha insight.   [29:06] Sarah talks about her first breakthrough moments with Ayurveda.   [30:35] Ayurveda goes beyond just fixing problems, it is a practice that helps optimize life at a broader scale.   [32:26] Can there be any kind of neutral meals or activities that couples or families can enjoy to find balance? Sarah shares her tips for balancing out multiple constitutions.   [35:45] Sarah shares some good grounding habits for couples to have and shares some tips on the love languages for the three Doshas.   [37:44] Sarah talks about her favorite case study, what she learned and what the outcome was for the patient. She also touches on why there is resistance to adopting Ayurveda in the West and how the two practices complement each other.   [42:08] Functional medicine usually prioritizes the G.I. System whereas Ayurveda seems to prioritize all of them. Sarah explains the concept of Agni and how Ayurveda sees the digestive fire.   [43:13] Ayurveda and fasting; Sarah is adamant that fasting style will vary according to constitution, but that full water fasting is a rare occurrence. She talks about short juice fasts.   [45:37] Pittas, Vathas, and tomatoes! The nightshade family can be tricky for all Doshas, Sarah shares her tips for enjoying tomatoes without the potential downsides.   [47:04] Sarah shares how people can work with her and what people should expect in working with her.   [48:09] Sachin thanks Sarah for coming on the show and sharing so much of her experience, and signs off until the next episode.   Mentioned in this episode Perfect Practice Live Banyan Botanicals Dosha Quiz Dr. Vasant Lad   More about today's guest Sarah Kruse Sarah Kruse, Ayurvedic Practitioner Located in: Cannon Beach, Oregon, USA   As an Ayurvedic Practitioner, I assist clients in returning to their true nature through the principles we apply in Ayurvedic Consultations and Ayurvedic Health Coaching programs.   I have chosen to work in the field of Ayurveda for the purpose of bringing healing and awareness to people's lives so that they can realize their unique life paths and contribute their gifts to the world we live in.   It is my intention to encourage the integration of all health care systems and wisdom traditions for the benefit of all.   I am a graduate of The Ayurvedic Institute in New Mexico, where I studied under Dr. Vasant Lad, and have traveled extensively throughout India, studying with renowned Ayurvedic doctors and scholars. I have been practicing Ayurveda since 1999.   My other great joy in life is caring for my daughter, Amulya. She continues to teach me about unconditional love, playfulness, patience, and being fully present. What a gift!   Find out more about Sarah on her Instagram, Facebook, and website.   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Dr. Liana Rodriguez joins the show today to share the incredible path that led her to found two health-based enterprises. Would you believe that veterans were the ones to introduce Liana to functional medicine? Tune in to hear a rarely heard perspective as well as a wealth of information on how healthcare of the future will be structured.   Key Takeaways: [1:02] Sachin welcomes listeners to today's episode! He introduces his guest, Liana Rodriguez and invites her to share how she went from being a listener of this podcast to where she is today, as well as her service.   [3:30] Though she rarely speaks of it, Liana's service in the Air Force was formative in many ways; she shares her experience.   [6:33] Trauma and burnout came as a result of working in the traditional medical system; Liana shares the unusual way she stumbled into functional medicine — veterans supplements!   [9:50] The moment Liana's internal entrepreneur awakened, it completely clashed with her usual “I hate business” stance; she shares her moment of opportunity high up in the Peruvian mountains.   [12:40] From the outline of a plan to the next step, Liana breaks down her path to building her first business. She talks about the steps she is now taking to disrupt healthcare with her second business.   [18:55] The practical, affordable, and scalable aspects of tests are critical for accessible health care; Sachin and Liana share their experience of finding balance.   [20:40] Patient outcome is something huge for Liana; she shares some of the things she forecasts for people who participate in the program. Liana and Sachin talk about the hardware and software aspects of healthcare.   [23:40] Liana touches on the innovative way they plan to incorporate high-performance coaching within healthcare, an aspect that is sorely overlooked.   [26:09] Measuring outcomes is going to be a streamlined experience; Liana speaks to the highly customized experience they are building so as to best serve the personality type of their patients.   [29:40] Liana has been participating in the Perfect Practice mentorship program for several years now; she talks about how the experience has been for her.   [34:05] Liana talks about the biggest challenges she sees in other practitioners in her coaching as well as the advice she shares about those challenges.   [38:27] Liana shares her favorite marketing tool as well as her advice for recovering DIYers — Sachin shares a caveat for DIYers as well!   [47:23] Sachin thanks Liana for coming on the show and sharing so much of her experience, and signs off until the next episode.   Mentioned in this episode Perfect Practice Live Rejuvenist Health Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork, by Dan Sullivan and Dr. Benjamin Hardy   More about today's guest Dr. Liana Rodriguez Liana Rodriguez on LinkedIn Liana Rodriguez's website   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Bringing heart health and heart-centeredness to everyone on the planet started tragedy for Michael Smith. He comes on the show to share everything he knows about how to optimize your heart and in the same motion, your footprint on the planet!   Key Takeaways: [1:02] Sachin welcomes listeners to today's episode! He introduces his guest, Michael Smith, and invites him to talk a little bit about the personal journey that made him into the Heart Health Guy.   [8:30] The two main climate crises as explained by Michael — the internal and external inflammation.   [12:50] Michael says that 30 days to heart health is possible and begins with looking at your nutrition: are you powering your body with clean energy? He touches on the various peaks we can all reach.   [20:10] The common reticence to people beginning to work towards optimization of the self. Michael touches on the roadblocks he sees in prospective clients.   [26:30] Michael talks about how difficult it is for people to realize that the sentient state of your food is critical to the nourishment it provides.   [32:26] Outside of food, there are a few more mechanisms to optimize health, Michael touches on the power of community.   [35:05] Michael shares a little bit about what the Matriauts are and do — there are really only two ways to opt out of being a Matriaut! Visit the website and register to become part of this beautiful movement.   [44:20] So, some want to go to Mars… Sachin shares his discomfort with the idea and asks Michael what he would say to Elon Musk, given the chance.   [48:55] Michael talks about the importance of HQ, IQ, EQ, and VQ within a new social system.   [51:22] Sachin thanks Michael for coming on the show and sharing so much of his knowledge, he invites him to share how people can get in touch with him, and signs off until the next episode.   Mentioned in this episode Perfect Practice Live Astrolabe   More about today's guest Michael Smith   Find Michael on the Web: HeartHealthGuy.com MATRIAUTS.com   Find Michael on Instagram: Instagram.com/hearthealthguy Instagram.com/matriauts   Find Michael on Facebook: Facebook.com/HeartHealthGuy Facebook.com/matriauts   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

From her struggles with severe IBS, anxiety, depression, and her experience with the medical system, Karen shares her journey of learning in this in-depth fireside chat. Join the show to learn more about what it takes to build up a practice through struggles and keep your focus on helping people.   Key Takeaways: [1:02] Sachin welcomes listeners to this episode with special guest Karen Porter; he introduces his guest and invites her to talk a little bit about the personal story that brought her to the health and wellness field.   [5:50] Karen talks about how little the system encouraged her to look into nutrition to tackle her issues, and how her own meandering — and often confusing — search for answers led her to finally find respite.   [9:13] Karen shares anecdotes of her hospital visits, and encourages everyone not to judge a book by its cover.   [12:31] From finding her own path to health, Karen shares how she came to decide to work towards making other people's lives better as well.   [16:27] Her business is focused on helping people, mainly women over 45, regain the energy they once had. Karen talks about the incredible amount of symptoms gut issues manifest as and so she ends up tackling a wide array of issues.   [19:59] The number one belief that high achievers have! Karen shares her experiences dealing with high achievers and the common denominators she has found.   [25:46] Karen shares the limiting beliefs she harbored when she first came to work in the health and wellness field.   [38:55] What's next for Karen? She shares the short-term goals she has set for herself as well as her long-term aspirations, and news in terms of the clientele she is now attracting.   [46:19] Sachin thanks Karen for coming on the show and sharing so much of herself, he invites her to share one last thought with the audience, and signs off until the next episode.   Mentioned in this episode Perfect Practice Live Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith   More about today's guest Karen Porter Karen's Facebook Karen's LinkedIn   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

From hitting the bottom of the barrel to successfully standing in truth and belief, Dr. Eric Zielinski shares his thoughts and tips on how to build a strong, resilient business no matter where you are. There is a need for what we do as functional medicine practitioners; tune in to find out how to build a successful business helping others.   Key Takeaways: [1:02] Sachin welcomes listeners to a wonderful discussion and introduces today's guest, Dr. Eric Zielinski.   [3:03] Dr. Eric shares a little bit about his journey from deep despair to the place of love, light, and purpose where he stands today. He speaks of his powerful belief in Christ.   [12:40] Business is changing — fast; Dr. Eric touches on how he thinks the future will shape functional medicine, and how practitioners can best prepare for an ever-evolving landscape.   [19:50] We are being pushed to be inside all the time, and how do you make being inside more fun? Dr. Eric talks about the shift to VR and how it affects business.   [22:07] Dr. Eric shares what he thinks the only solution to all this change is. Autonomy. He shares a personal story that highlights the importance of autonomy.   [28:22] If you're just starting, there is a huge opportunity! You can still build through the old channels, but Dr. Eric adds a very important caveat as well as some critical tips.   [35:03] Sachin shares a reading opportunity with listeners when it comes to finding out your entrepreneurial personality.   [39:50] Dr. Eric shares a funny anecdote from when he was still in school.   [42:15] Sachin thanks Dr. Eric for coming on the show and sharing so much of himself and signs off until the next episode.   Mentioned in this episode Perfect Practice Live Natural Living Family The Essential Oils Apothecary: Advanced Strategies and Protocols for Chronic Disease and Conditions, by Dr. Eric Zielinski ADHD 2.0: New Sciences and Essential Strategies For Thriving with Distraction — from Childhood through Adulthood, by Edward M. Hallowell, M.D. and John J. Ratey, M.D.   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sachin had the privilege to speak at an investment fund about the multiple ways an employer can help increase employee retention, productivity, and build a workplace environment that creates health. This episode is filled to the brim with practical tips on how to stimulate your vagus nerve, get a grip on better breathing — and why it's important — fasting, oral posture, junk lighting management and so much more!   Key Takeaways: [1:02] Sachin welcomes listeners to this special recording he did for an investment fund that is looking to optimize the health and productivity of its employees.   [2:36] The practice of gratefulness is a good start for each day; Sachin shares the question he tries to ask himself every day as well as what mirror neurons are and how they can affect your productivity.   [5:47] What is your “why”? Sachin shares what his own “why” is and invites listeners to try to love themselves to life more!   [12:22] Health consists of multiple facets, Sachin breaks down some of the main ones, from accountability to genetics and mindset, lifestyle, etc.   [18:06] Religious texts mention fasting more than they mention prayer… There is something there, and Sachin invites listeners to begin their foray into fasting with a few tips as well as a crash course on the microbiome.   [24:35] How can nasal breathing, your diaphragm, and oral posture help your overall health and productivity? Sachin shares quick and easy tips you can use to better your posture, breath, lessen your cortisol levels immediately as well as reducing cavities!   [39:00] Sachin guides listeners through the buzz breath as well as four other breathing exercises that will get your lymph moving, increase your nitrous oxide production, tap into your vagus nerve or even stimulate right or left brain thinking!   [52:25] The greatest predictor of lifespan is lung capacity, alongside hamstring flexibility and grip strength. Sachin takes out a spirometer and teaches listeners how this device can help train and measure increases in your lung capacity.   [55:15] Sachin explains how the autonomic nervous system regulates your stress and relaxation responses as well as what exactly stress does to your body, he also touches on the effects that slowing down during meals can have on your blood pressure.   [58:00] The vagus nerve, cranial nerve 10, leaves the brain, goes to the face, wraps around your lungs, heart, and organs. Stimulating this nerve leads to more blood flow to organs… so take out your tongue scraper!   [1:01:07] How is junk lighting affecting you? We are overexposed to blue spectrum lighting and it is affecting our overall health. Sachin proposes a few ways to mitigate and curb our exposure to improper light frequencies and promote basking in the right lights!   [1:15:40] The three intuitive things children know to do when they are unwell — and you should too. Sachin speaks to the importance of being proactive with your health and moving away from the current reactive system.   [1:19:45] The floor is open to a Q&A! From how to reach Sachin and how he works with clients, to the Oura Ring to genetic testing and more on breathing, deviated septums, and sleep hygiene!   Mentioned in this episode Perfect Practice Live Spirometer F.LUX Oura Ring The Oxygen Advantage   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Sinclair Kennally joins Sachin today for an in-depth course on how to detox from EMF. This conversation is filled with information and suggestions for lowering your EMF exposure and improving your health!   Key Takeaways: [1:02] Sachin is excited about his special guest, toxicity expert, Sinclair Kennally. He takes a moment to introduce Sinclair and invites Sinclair to tell how she got into toxicity and EMF.   [3:28] Sinclair had suffered chronic illness for much of her life. In her mid-twenties, she and her partner, Michael, moved in together and they both suffered a health crash within months. She later realized that the router they had hidden under the bed had interfered with their sleep. You really need to protect your sleep.   [6:37] Sachin talks about a sensor Sinclair sent him that revealed EMF toxicity in his home.   [8:14] There are several types of EMFs: Wireless radiation from Wi-Fi routers and cell phones, dirty electricity; and A/C fields measured as the voltage on your body. Measure for all types of EMF distress in the home wherever you spend the most time.   [11:36] Look at your eating areas. In a high-EMF environment, you cannot enter parasympathetic dominance states, for the rest-digest-repair mode. If you have digestive issues or you work with clients or patients with digestive issues, take note. EMF mitigation can be the key to making all of your protocols far more effective. [12:29] Sachin reveals an unexpected source of EMF in his bedroom.   [14:20] Sinclair and Michael had been working unsuccessfully on their health for years. When Michael threw out their router. even the cats stopped fighting and acted healthier. Michael had been very anxious at work. The dirty electricity in his office measured very high. Plug-in filters brought the dirty electricity down, along with staff sick days and contention. [18:20] Each EMF type affects 100% of the population. Thirty percent of us experience visible, measurable symptoms. Five percent of the population is considered electro-hypersensitive. Sachin shares a story about a child with a router under the bed. Removing the router improved the child's behavior significantly. Children and pets don't suppress how they feel.   [22:24] Things you can do right now to lower your EMF exposure at home: Make sure you are not exposed to unnecessary stimulation while you are trying to sleep; use a lamp timer to turn off your router at night. The farther away you are from your router during the day, the better. Unplug anything unnecessary in your bedroom to limit dirty electricity. Get rid of metal bedframes, which raise your body's electricity.   [24:09] Sinclair tells of a patient struggling with a variety of health issues and how body voltage and dirty electricity played a role in her problems.   [25:30] Sinclair lists a variety of catastrophic conditions and symptoms linked to EMFs.in the home, including fertility issues. Why don't we hear more about this on the news? EMFs are measurable and fixable.   [29:01] Sinclair is on a mission to help practitioners and people working on their health to be completely empowered in their own lives. She has taken mitigation measures in her home to keep her family safe and healthy even while using technology.   [30:19] How to get meters for your home investigation. [30:41] Sinclair invites the audience to get on the waitlist for her Rapid EMF Reset class in November. Start mitigating today by unplugging everything in your bedroom. The trajectory of your life could change from that, alone. Do an audit of your home. [32:28] Does SafeSleeve work? If you don't have your phone on airplane mode, it is blasting you. Have shielding between your body and the device. Sinclair takes every phone call that she can through the computer to limit radiation. If you have to use your cell phone, holding the phone at arm's length lowers exposure dramatically. Use the speaker and shielding.   [35:17] Sinclair gives her thoughts about putting your phone in a Faraday bag. Silver thread fabric bags dampen the signal. [36:20] There is a law in China requiring women who are pregnant to wear RF-protective clothing. [37:48] The Russian government helped develop the dirty electricity meter to help their citizens lower their risk from EMF exposure.   [38:26] Sachin thanks Sinclair for sharing her knowledge and signs off until next time.   Mentioned in this episode Perfect Practice Live Dave Chappelle: When Keeping It Real Goes Wrong Dr. Ben Lynch SafeSleeve Signs film Environmental Health Trust Stetzer Electricity Stetzerizer Microsurge Meter   Link to Sinclair Kennally's Rapid EMF CLass waitlist: Detoxrejuvenation.com/pages/programs-waitlist   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   More about today's guest Sinclair Kennally DetoxRejuvenation.com   Tweetables:   “You really need to protect your sleep. … Priority number one is understanding the three different types of EMFs that affect you the most, and protecting your sleep so that your body can heal.” — Sinclair Kennally   “In a high-EMF environment, you cannot enter parasympathetic dominance states.” — Sinclair Kennally   “This stuff travels through walls, guys. Those are not barriers. Barriers are Faraday cages and shielding specifically designed to stop frequencies in their tracks.” — Sinclair Kennally   “The more we live on our devices, the harder it is to show up and be present with people. We actually lose those skills.” — Sinclair Kennally   “This is not an edgy topic; we just don't get to hear about it on the news because Big Telecom is actually five to six times more powerful in political lobbying, at least in the United States, than Big Pharma is.” — Sinclair Kennally   “We're on a mission to help practitioners and to help people working on their health to be completely empowered in their own lives. … I'm not expecting you to move to the woods and live in the dark on leaves. … I live in a city right up against other people.” — Sinclair Kennally “If you have to keep your phone on, please don't put it on your body, but if you're going to put it on your body, please use the shielding between your body and the phone.” — Sinclair Kennally

Bob Regnerus and Brandon Boyd join Sachin today for an in-depth course on how to put your video marketing in overdrive. This conversation is filled with tips, tricks, and notions that you won't believe you never knew before. Video marketing is easier than you think; stop getting in your own way!   Key Takeaways: [1:00] Sachin opens up the show sharing how excited he is about this particular presentation by his two guests, Bob J. Regnerus and Brandon Boyd. He takes a moment to introduce everyone and share how they all met.   [6:39] Bob literally wrote the book on Facebook advertising! So, how do you supercharge your practice with video? Sachin gives the stage to his two beautiful, bald guests!   [11:00] Brandon and Bob dive right in with a breakdown of the coming discussion, from case studies to the five big myths, how to get comfortable with video, the type of content you need at what time, and Bob and Brandon's number one video secret weapon!   [14:23] Bob shares a bit about who he is, how he met Brandon, and the long friendship they share, as well as his Facebook story.   [19:00] Do you get stuck at the idea of talking on camera, saying things of interest to your audience? Bob and Brandon break down the five big myths: 1. I don't look the part; 2. I need a script; 3. I need equipment; 4. I have to be “salesy”; 5. I need high production value.   [30:14] Bob talks briefly about deep funnel marketing. Marketing is a conversation, and not all conversations are created equal.   [35:23] The guys share the one thing people have completely wrong about marketing and sales. Give your prospects control (you never really had it)! Bob explains the Customer Awareness Timeline.   [40:11] Bob and Brandon break down all the steps of deep funnel marketing from problem awareness to solution awareness to active shopping. The guys also share the order in which you should work on your marketing and the length your videos should have.   [48:50] Bob plays an example video for “bottom of the funnel” marketing and Brandon explains the strong points you can identify in it.   [52:21] So what happens at the “middle of the funnel,” just before you help people make a decision? Bob talks nurturing and credibility. He also shares tips on how long your video should be and what it should contain.   [59:12] So do you start at the bottom? Bob explains where to target your marketing in order to put the least effort for the most reward. Brandon breaks down an example of how talking to the pain point will resonate.   [1:08:00] Bob and Brandon talk B-roll and archival footage and take a minute to answer some listener questions.   [1:13:25] Testimonials and case studies are your secret weapon, Brandon explains how to get good ones and what you absolutely need to keep in mind to protect yourself and your clients.   [1:15:17] Brandon and Bob share five reasons your videos are missing the mark… Lighting, sound, looks, which is more important?   [1:22:44] Brandon's best tips on how to be comfortable on camera and if you should consider getting an editor, a videographer?   [1:27:44] Sachin asked Bob and Brandon to prepare a deep funnel solution (and they did NOT disappoint) for the Perfect Practice, and you can find it here: www.feedstories.com/ppvp.   [1:32:52] Sachin shares his own insights from this discussion and how it will impact his own videos in the near future and asks about ROI when it comes to deep funnel marketing.   [1:36:56] Bob and Brandon answer more listener questions and touch on strategies you can use to build your following and credibility quicker.   [1:55:00] Sachin shares the seven energy centers of any business: relationship capital; marketing; sales; program delivery; raving fans and brand ambassadors.   [2:03:57] Sachin thanks his guests, hopes listeners learned as much as he did, and signs off until next time.   Mentioned in this episode Perfect Practice Live Tribe of Leaders Breakthrough Advertising FeedStories Link to this discussion's video: Youtube.com/watch?v=nS4N44pS7jk Link to offer Bob and Brandon's offer: Feedstories.com/ppvp   Tools: reMarkable Wistia Vimeo rev.com Temi Otter.ai   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   More about today's guests Bob J. Regnerus' website Brandon Boyd on LinkedIn