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Humanizing Business and Businessifying Humans

Estie Rand


    • Jan 20, 2022 LATEST EPISODE
    • weekdays NEW EPISODES
    • 34m AVG DURATION
    • 236 EPISODES

    Listeners of Business Breakthrough that love the show mention: business breakthrough, business owner, expertise, entrepreneurs, learned so much, gold, insights, phenomenal, add, value, great guests, useful, experiences, insightful, great content, extremely, helpful, host, open, advice.



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    Latest episodes from Business Breakthrough

    138: Business Diversified with Ryan Kugler (Part 2)

    Play Episode Listen Later Jan 20, 2022 15:23

    Many people want to use fast paths to making money. In this episode Ryan shares with us 4 steps to succeed: Make a decision, Set a clear goal, Make a list and Take action on your list. My Guest: Ryan Kugler Directing a movie starting at age of 13 with some major stars and for the last 25-years, he has been building profitable businesses. He runs several seven and eight-figure companies, includinghttp://a5events.com/ ( A5 Events),http://idealcontent.com/ ( Ideal Content) andhttp://planbdist.com/ ( Plan B Distribution). The best part? He doesn't work insane hours and is able to spend most of his time with his family. Pivotal Moments ·       Ryan is a busy guy and is on podcasts because he wants to help people. ·       There are core principles that work that need to be brought to life in the new generation. ·       Ryan began with a family business when he was in high school and learnt there are issues that come up that you need more money so he opened a second business followed by a third. ·       The more he worked the more he received what he wanted. ·       When you are doing something you want to do and you get compliments it is rewarding, and then you can continue.     Advice Ryan makes a list and then pursues it.  ·       First thing is specificity, and then make a list of how to get to it. Take action. ·       Be sure to put your phone to the side. Don't be lazy about communications ·       Use the computer and landline. Quote Name, want, get your product. Links & Resources http://www.ryankugler.com (www.ryankugler.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/business-diversified-with-ryan-kugler-1 (estierand.com/138-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    138: Business Diversified with Ryan Kugler (Part 1)

    Play Episode Listen Later Jan 19, 2022 15:47

    Many people want to use fast paths to making money. In this episode Ryan shares with us 4 steps to succeed: Make a decision, Set a clear goal, Make a list and Take action on your list. My Guest: Ryan Kugler Directing a movie starting at age of 13 with some major stars and for the last 25-years, he has been building profitable businesses. He runs several seven and eight-figure companies, includinghttp://a5events.com/ ( A5 Events),http://idealcontent.com/ ( Ideal Content) andhttp://planbdist.com/ ( Plan B Distribution). The best part? He doesn't work insane hours and is able to spend most of his time with his family. Pivotal Moments ·       Ryan is a busy guy and is on podcasts because he wants to help people. ·       There are core principles that work that need to be brought to life in the new generation. ·       Ryan began with a family business when he was in high school and learnt there are issues that come up that you need more money so he opened a second business followed by a third. ·       The more he worked the more he received what he wanted. ·       When you are doing something you want to do and you get compliments it is rewarding, and then you can continue.     Advice Ryan makes a list and then pursues it.  ·       First thing is specificity, and then make a list of how to get to it. Take action. ·       Be sure to put your phone to the side. Don't be lazy about communications ·       Use the computer and landline. Quote Name, want, get your product. Links & Resources http://www.ryankugler.com (www.ryankugler.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/138-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    137 Wealth Utilization With Stephanie Walter (Part 2)

    Play Episode Listen Later Jan 6, 2022 18:40

    The mindset of the wealthy is utilization not accumulation. In this episode shares with us how to transition from the fear of not having enough money to the confidence that all of your money is constantly growing and the strategies that help you do just that. My Guest: Stephanie Walter. Today's guest, Stephanie Walter, is the CEO of Erbe Wealth, a capital raiser, syndicator, and real estate investor. She recently retired and sold her insurance agency of 16 years by following the key principles she teaches professionals to use. She teaches professional people to “unlearn” what most of us have been wired to think about money and re-educating people on attaining lasting wealth. She is a gateway between these professionals and well vetted deals. Stephanie lives with her husband and young son in Colorado. Quote Rule Number 1: Never lose money. Rule Number 2: Never forget Rule Number 1. Links & Resources www.erbewealth.com Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/wealth-utilization-with-stephanie-walter-1-2/ (estierand.com/137-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    137 Wealth Utilization With Stephanie Walter (Part 1)

    Play Episode Listen Later Jan 4, 2022 20:48

    The mindset of the wealthy is utilization not accumulation. In this episode shares with us how to transition from the fear of not having enough money to the confidence that all of your money is constantly growing and the strategies that help you do just that. My Guest: Stephanie Walter. Today's guest, Stephanie Walter, is the CEO of Erbe Wealth, a capital raiser, syndicator, and real estate investor. She recently retired and sold her insurance agency of 16 years by following the key principles she teaches professionals to use. She teaches professional people to “unlearn” what most of us have been wired to think about money and re-educating people on attaining lasting wealth. She is a gateway between these professionals and well vetted deals. Stephanie lives with her husband and young son in Colorado. Quote Rule Number 1: Never lose money. Rule Number 2: Never forget Rule Number 1. Links & Resources www.erbewealth.com Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/wealth-utilization-with-stephanie-walter-2/ (estierand.com/137-2) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 2)

    Play Episode Listen Later Dec 23, 2021 30:50

    In today's market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust. My Guest: Ginger Zumaeta Ginger Zumaeta, advises companies on positioning and communicating big ideas. She's the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world's largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she's spoken about marketing and messaging on numerous stages including Verizon's Hispanic Marketing series, the Latina Style National Conference, Union Bank's Personal Branding series, Kaiser Permanente's Annual Brand Conference, and the Promax National Conference. She's the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science. Pivotal Moments ·       Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her. ·       She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on. ·       The reason Ginger moved to storytelling was because she had dense technical information. ·       During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip. ·       She took the opportunity to think about changing, and have not looked back since. ·       She now works with companies who are having a hard time expressing their unique and defensible difference. ·       When you are trying to attract a client base or audience you need to think about what makes every story interesting. ·       Ginger focuses on what the problem story is. ·       When you begin with the problem then you can invite people in and then you can go back to your genesis story. ·       We are in a learning economy. Advice In your story you need to talk about the following: ·       Who you are? ·       What you have done professional that you have lead the path successfully? ·       Cost of the journey ·       Benefits of the journey Quote Proximity is power Links & Resources www.gingerzumaeta.com Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/leading-your-prospect-through-storytelling-with-ginger-zumaeta-1 (estierand.com/136-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic...

    136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 1)

    Play Episode Listen Later Dec 21, 2021 30:54

    In today's market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust. My Guest: Ginger Zumaeta Ginger Zumaeta, advises companies on positioning and communicating big ideas. She's the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world's largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she's spoken about marketing and messaging on numerous stages including Verizon's Hispanic Marketing series, the Latina Style National Conference, Union Bank's Personal Branding series, Kaiser Permanente's Annual Brand Conference, and the Promax National Conference. She's the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science. Pivotal Moments ·       Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her. ·       She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on. ·       The reason Ginger moved to storytelling was because she had dense technical information. ·       During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip. ·       She took the opportunity to think about changing, and have not looked back since. ·       She now works with companies who are having a hard time expressing their unique and defensible difference. ·       When you are trying to attract a client base or audience you need to think about what makes every story interesting. ·       Ginger focuses on what the problem story is. ·       When you begin with the problem then you can invite people in and then you can go back to your genesis story. ·       We are in a learning economy. Advice In your story you need to talk about the following: ·       Who you are? ·       What you have done professional that you have lead the path successfully? ·       Cost of the journey ·       Benefits of the journey Quote Proximity is power Links & Resources www.gingerzumaeta.com Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/136-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler...

    135: Price Anchoring with Sean Doyle (Part 2)

    Play Episode Listen Later Dec 17, 2021 29:50

    When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first. My Guest: Sean Doyle Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers. https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/5/https:/www.linkedin.com/in/sean-m-doyle/ (Sean)'s latest book, https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/6/https:/www.amazon.com/Shift-Practical-Business-Driven-Executive-Marketing/dp/1605440574 (Shift), explores 19 practical ideas, grounded in the science of behavioural change, that can transform a business's marketing efforts and, by natural extension, its profitability. Pivotal Moments ·       Sean began doing graphic design 30 years ago. ·       Awareness is not marketing. Marketing considers the entire journey from being unaware that something exists all the way through to you have to use them. ·       The difference between early stages of marketing to when trying to scale 50 people plus. ·       When businesses grow they begin to see that sales and marketing is a lever that they can pull that they don't understand how to pull. ·       Helping relationships ·       Price Anchoring ·       Authenticity Quote If something doesnt get sold it doesnt matter. Links & Resources https://www.fitzmartin.com/ (www.Fitzmartin.com) http://www.seanmdoyle.com/ (www.Seanmdoyle.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/price-anchoring-with-sean-doyle-1/ (estierand.com/135-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    135: Price Anchoring with Sean Doyle (Part 1)

    Play Episode Listen Later Dec 14, 2021 29:05

    When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first. My Guest: Sean Doyle Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers. https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/5/https:/www.linkedin.com/in/sean-m-doyle/ (Sean)'s latest book, https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/6/https:/www.amazon.com/Shift-Practical-Business-Driven-Executive-Marketing/dp/1605440574 (Shift), explores 19 practical ideas, grounded in the science of behavioural change, that can transform a business's marketing efforts and, by natural extension, its profitability. Pivotal Moments ·       Sean began doing graphic design 30 years ago. ·       Awareness is not marketing. Marketing considers the entire journey from being unaware that something exists all the way through to you have to use them. ·       The difference between early stages of marketing to when trying to scale 50 people plus. ·       When businesses grow they begin to see that sales and marketing is a lever that they can pull that they don't understand how to pull. ·       Helping relationships ·       Price Anchoring ·       Authenticity Quote If something doesnt get sold it doesnt matter. Links & Resources https://www.fitzmartin.com/ (www.Fitzmartin.com) http://www.seanmdoyle.com/ (www.Seanmdoyle.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/135-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    134: Leadership With Integrity with Nicole Jansen (Part 2)

    Play Episode Listen Later Dec 3, 2021 36:44

    Many people think that when business is at its peak and successful it is the best thing, however listen in to Nicole who shares with us how to respect success but not idolize it, because we don't know what goes on behind the scenes. It takes work to build success. My Guest: Nicole Jansen Nicole grew up in an entrepreneurial household by her mid 20's she helped build an 8 figure family business that spanned nearly a dozen countries. She also launched her own successful venture at 16 years old. She also became one of the go to resources. After experiencing more than her fair share of unethical and unjust business practices over her 30 year career, Nicole decided that while teaching others how to build effective business systems and play to their strengths was valuable and rewarding, the most important is leadership. And that is what she focuses on now. Pivotal Moments ·       Nicole's father owned a few car automotive stations. He was a big dreamer and he wanted to explore and expand. When Nicole was 7 years old her dad got involved in network marketing which back then was direct sales. ·       He then invested, sold the business went down to Brazil to invest, but the partners pulled out at the last minute. ·       He disappeared for months and months. Lost everything had massive debt. ·       That was Nicole's first experience at age 11 she saw what happens when you make big mistakes. It shaped her view of business and money. ·       Nicole became more involved with paperwork. By the time she was 14 she was doing a lot of back-end shipping and receiving and learnt a lot about business. ·       At 16 Nicole started her own business started selling products that she could get hold of. Such as fax machines. ·       She went to industrial areas and sold her fax machines from door to door, she then went onto selling lots of other products such as Volvo. ·       In the 90's Nicole built up her dads business in multiple countries. ·       Reaching multiple countries was via word of mouth. ·        It takes work to build success Advice Principles and relationships don't change. Current Business Struggle The challenge which is essentially an opportunity, Nicole is looking for more leaders at the highest levels that know what they are doing but want to work on the inner game and want to talk about relationships. There is a point where leaders get to a sealing of complexity. Links & Resources https://www.linkedin.com/in/nicolejansen (https://www.linkedin.com/in/nicolejansen) https://www.facebook.com/nicolejanseninc (https://www.facebook.com/nicolejanseninc) https://www.instagram.com/nicolejanseninc (https://www.instagram.com/nicolejanseninc) https://www.youtube.com/nicolejansen (https://www.youtube.com/nicolejansen) https://twitter.com/nicolejansen (https://twitter.com/nicolejansen) https://www.facebook.com/LeadersOfTransformation (https://www.facebook.com/LeadersOfTransformation) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/leadership-with-integrity-with-nicole-jansen-1 (estierand.com/134-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    134: Leadership With Integrity with Nicole Jansen (Part 1)

    Play Episode Listen Later Nov 30, 2021 32:26

    Many people think that when business is at its peak and successful it is the best thing, however listen in to Nicole who shares with us how to respect success but not idolize it, because we don't know what goes on behind the scenes. It takes work to build success. My Guest: Nicole Jansen Nicole grew up in an entrepreneurial household by her mid 20's she helped build an 8 figure family business that spanned nearly a dozen countries. She also launched her own successful venture at 16 years old. She also became one of the go to resources. After experiencing more than her fair share of unethical and unjust business practices over her 30 year career, Nicole decided that while teaching others how to build effective business systems and play to their strengths was valuable and rewarding, the most important is leadership. And that is what she focuses on now. Pivotal Moments ·       Nicole's father owned a few car automotive stations. He was a big dreamer and he wanted to explore and expand. When Nicole was 7 years old her dad got involved in network marketing which back then was direct sales. ·       He then invested, sold the business went down to Brazil to invest, but the partners pulled out at the last minute. ·       He disappeared for months and months. Lost everything had massive debt. ·       That was Nicole's first experience at age 11 she saw what happens when you make big mistakes. It shaped her view of business and money. ·       Nicole became more involved with paperwork. By the time she was 14 she was doing a lot of back-end shipping and receiving and learnt a lot about business. ·       At 16 Nicole started her own business started selling products that she could get hold of. Such as fax machines. ·       She went to industrial areas and sold her fax machines from door to door, she then went onto selling lots of other products such as Volvo. ·       In the 90's Nicole built up her dads business in multiple countries. ·       Reaching multiple countries was via word of mouth. ·        It takes work to build success Advice Principles and relationships don't change. Current Business Struggle The challenge which is essentially an opportunity, Nicole is looking for more leaders at the highest levels that know what they are doing but want to work on the inner game and want to talk about relationships. There is a point where leaders get to a sealing of complexity. Links & Resources https://www.linkedin.com/in/nicolejansen (https://www.linkedin.com/in/nicolejansen) https://www.facebook.com/nicolejanseninc (https://www.facebook.com/nicolejanseninc) https://www.instagram.com/nicolejanseninc (https://www.instagram.com/nicolejanseninc) https://www.youtube.com/nicolejansen (https://www.youtube.com/nicolejansen) https://twitter.com/nicolejansen (https://twitter.com/nicolejansen) https://www.facebook.com/LeadersOfTransformation (https://www.facebook.com/LeadersOfTransformation) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/134-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    133: The Keys To Launching A Start-Up With Steve Hoffman (Part 2)

    Play Episode Listen Later Nov 12, 2021 23:30

    One of the biggest mistakes start-ups make is sticking with the same idea that hasn't been working for too long because they are afraid to fail. In today's episode Steve pulls back the curtain for us and lets us in on the secrets to successful start-ups. My Guest Steve Hoffman: Steve founded three-venture funded and two bootstrapped start-ups, each of which is a unique tale. Steve is also the CEO of Founders Space, a global start-up accelerator, with over 50 partners in 22 countries and 50K entrepreneurs as members. Every year, he mentors hundreds of start-ups, helping them overcome their biggest challenges.​In addition, HarperCollins just published his book "Surviving A Start-up," where he delves into the hard questions, like why do most start-ups fail? And how can entrepreneurs beat the odds, overcome emotional stress, and break through both mental and market barriers. Pivotal Moments ·       First company was a game company. Steve and his wife did it themselves. It was a rewarding profitable business. They sold over 1 million games. ·       Steve's first venture-funded company in late 90's was synchronizing online entertainment to on air broadcast. It was very stressful. ·       2nd venture was media company it was a online video on mobile ·       After bad experience with venture funded companies he founded Founders Space bootstrapped. Current Challenge Everyone has been working from home or from the road, Steve wants to continue that, so as things open up again should they open up their physical accelerator? It is a lot of work. Getting a little more money isn't their goal. However can the clients get everything they can without coming to their physical space? This is their struggle. Advice For any start up: 1.     Who is your customer? 2.     Understand what value you are providing? Because there has to be a reason why people would come to you more than anyone else? 3.     Are there people who really need your product? 4.     Get recurring revenue, get a customer and never let go of that customer. Quote: Software ate the world Links & Resources: https://www.foundersspace.com/ (www.foundersspace.com) Linkedin Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/the-keys-to-launching-a-start-up-with-steve-hoffman-1 (estierand.com/133-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    133: The Keys To Launching A Start-Up With Steve Hoffman (Part 1)

    Play Episode Listen Later Nov 9, 2021 21:50

    One of the biggest mistakes start-ups make is sticking with the same idea that hasn't been working for too long because they are afraid to fail. In today's episode Steve pulls back the curtain for us and lets us in on the secrets to successful start-ups. My Guest Steve Hoffman: Steve founded three-venture funded and two bootstrapped start-ups, each of which is a unique tale. Steve is also the CEO of Founders Space, a global start-up accelerator, with over 50 partners in 22 countries and 50K entrepreneurs as members. Every year, he mentors hundreds of start-ups, helping them overcome their biggest challenges.​In addition, HarperCollins just published his book "Surviving A Start-up," where he delves into the hard questions, like why do most start-ups fail? And how can entrepreneurs beat the odds, overcome emotional stress, and break through both mental and market barriers. Pivotal Moments ·       First company was a game company. Steve and his wife did it themselves. It was a rewarding profitable business. They sold over 1 million games. ·       Steve's first venture-funded company in late 90's was synchronizing online entertainment to on air broadcast. It was very stressful. ·       2nd venture was media company it was a online video on mobile ·       After bad experience with venture funded companies he founded Founders Space bootstrapped. Current Challenge Everyone has been working from home or from the road, Steve wants to continue that, so as things open up again should they open up their physical accelerator? It is a lot of work. Getting a little more money isn't their goal. However can the clients get everything they can without coming to their physical space? This is their struggle. Advice For any start up: 1.     Who is your customer? 2.     Understand what value you are providing? Because there has to be a reason why people would come to you more than anyone else? 3.     Are there people who really need your product? 4.     Get recurring revenue, get a customer and never let go of that customer. Quote: Software ate the world Links & Resources: https://www.foundersspace.com/ (www.foundersspace.com) Linkedin Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/133-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    132: Successful Business Partnerships With Elizabeth Dodson (Part 2)

    Play Episode Listen Later Nov 4, 2021 26:41

    Have you ever wondered what the secrets are to success when it comes to partnerships? In this episode Elizabeth shares with us what you need to know so that your business can run smoothly when dealing with a partner in the business. My Guest: Elizabeth Dodson Elizabeth Dodson started her career in technology after securing an MBA from Loyola University of Maryland back in the early nineties. She climbed the career ladder at an early[1]stage Start-Up in the commercial construction technology industry to Director of Business Development and demonstrated success driving multi-million dollar sales growth while providing award-winning sales leadership. After a personal challenge managing her home, Elizabeth decided to build the very solution she needed to save money, save time, and reduce her stress. Now she is the Co-Founder of HomeZada, an online and mobile home management portal that helps homeowners manage their homes to save time and money and reduce stress. Specifically, HomeZada educates homeowners in the areas of home management, inventory, maintenance, remodeling projects, and finances. Elizabeth also offers her experience as an active mentor in programs offered by Stevenson and Loyola Universities and American Corporate Partners Advice: To start a tech company: ·       Design the platform before building it. ·       Then took the framework and created user profiles. ·       You can then understand how someone will be using it. ·       Then look at it from a long term perspective. ·       This enables you to build a platform that would be able to grow. Quote: Life begins outside your comfort zone Links & Resources: https://www.homezada.com/ (https://www.homezada.com/) Linkedin: @edodson Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/successful-business-partnerships-with-elizabeth-dodson-1 (estierand.com/132-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    132: Successful Business Partnerships With Elizabeth Dodson (Part 1)

    Play Episode Listen Later Nov 2, 2021 22:28

    Have you ever wondered what the secrets are to success when it comes to partnerships? In this episode Elizabeth shares with us what you need to know so that your business can run smoothly when dealing with a partner in the business. My Guest: Elizabeth Dodson Elizabeth Dodson started her career in technology after securing an MBA from Loyola University of Maryland back in the early nineties. She climbed the career ladder at an early[1]stage Start-Up in the commercial construction technology industry to Director of Business Development and demonstrated success driving multi-million dollar sales growth while providing award-winning sales leadership. After a personal challenge managing her home, Elizabeth decided to build the very solution she needed to save money, save time, and reduce her stress. Now she is the Co-Founder of HomeZada, an online and mobile home management portal that helps homeowners manage their homes to save time and money and reduce stress. Specifically, HomeZada educates homeowners in the areas of home management, inventory, maintenance, remodeling projects, and finances. Elizabeth also offers her experience as an active mentor in programs offered by Stevenson and Loyola Universities and American Corporate Partners Advice: To start a tech company: ·       Design the platform before building it. ·       Then took the framework and created user profiles. ·       You can then understand how someone will be using it. ·       Then look at it from a long term perspective. ·       This enables you to build a platform that would be able to grow. Quote: Life begins outside your comfort zone Links & Resources: https://www.homezada.com/ (https://www.homezada.com/) Linkedin: @edodson Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/132-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    131: Self Publishing Clarity With Vikrant Shaurya (Part 2)

    Play Episode Listen Later Oct 29, 2021 30:55

    Many of us know how to get Amazon best seller, Vikrant pulls back the curtain on how to become a Wall Street Best seller. Join us today as Vikrant shares with us incredible hacks on how to publish your book with profit.  My Guest: Vikrant Shaurya Vikrant Is the CEO and founder of Bestsellingbook.com and also a sought after book launch manager internationally recognized digital publishing expert and the author of 2 number one best seller Power and How to write a best seller. Pivotal Moments ·       An ISB Number is a unique ID number of your book. ·       10 Years ago, he dropped out of college and started his first company, and made loads of mistake and within 6 months had to close the company. ·       His company was a platform for investors to meet up with entrepreneurs. ·       However due to mistakes this fell through. ·       He had no money and he searched online. And discovered self publishing. ·       However English was not his first language. But he couldn't let this stop him. ·       HE put himself out for 21 days and wrote a book. He made $27 the first month. ·       He then published a second book in 3 days. Did some marketing and made over $400 that month. ·       People heard about his book and reached out to him. He helped them out for free, but when lots of people began reaching out to him, he began to charge a coaching fee. ·       Over the years he built himself up and eventually launched dozens of courses and e books on how to write and publish books. Advice 7 Pillars to write and publish a successful selling book: 1.     Purpose: Why are you writing a book? 2.      Position: Positioning in the market. Why your book is different? 3.     Create an outline of the entire book. 4.     Package: Design 5.     Publish phase: Ingramspark is the worlds' largest book distribution site. 6.     Promote: Podcasts are the best place to promote book. 7.     Profit Quote Master your time, master your life. Links & Resources:  LinkedIn http://www.bestsellingbook.com/ (www.bestsellingbook.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/self-publishing-clarity-with-vikrant-shaurya-1 (estierand.com/131-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    131: Self Publishing Clarity With Vikrant Shaurya (Part 1)

    Play Episode Listen Later Oct 27, 2021 23:23

    Many of us know how to get Amazon best seller, Vikrant pulls back the curtain on how to become a Wall Street Best seller. Join us today as Vikrant shares with us incredible hacks on how to publish your book with profit.  My Guest: Vikrant Shaurya Vikrant Is the CEO and founder of Bestsellingbook.com and also a sought after book launch manager internationally recognized digital publishing expert and the author of 2 number one best seller Power and How to write a best seller. Pivotal Moments ·       An ISB Number is a unique ID number of your book. ·       10 Years ago, he dropped out of college and started his first company, and made loads of mistake and within 6 months had to close the company. ·       His company was a platform for investors to meet up with entrepreneurs. ·       However due to mistakes this fell through. ·       He had no money and he searched online. And discovered self publishing. ·       However English was not his first language. But he couldn't let this stop him. ·       HE put himself out for 21 days and wrote a book. He made $27 the first month. ·       He then published a second book in 3 days. Did some marketing and made over $400 that month. ·       People heard about his book and reached out to him. He helped them out for free, but when lots of people began reaching out to him, he began to charge a coaching fee. ·       Over the years he built himself up and eventually launched dozens of courses and e books on how to write and publish books. Advice 7 Pillars to write and publish a successful selling book: 1.     Purpose: Why are you writing a book? 2.      Position: Positioning in the market. Why your book is different? 3.     Create an outline of the entire book. 4.     Package: Design 5.     Publish phase: Ingramspark is the worlds' largest book distribution site. 6.     Promote: Podcasts are the best place to promote book. 7.     Profit Quote Master your time, master your life. Links & Resources:  LinkedIn http://www.bestsellingbook.com/ (www.bestsellingbook.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/self-publishing-clarity-with-vikrant-shaurya-2/ (estierand.com/131-2) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    130: Proper Legal Setup For Your Business With Chad Sakonchick (Part 2)

    Play Episode Listen Later Oct 22, 2021 36:46

    Most people think they need to register a legal business before they can ever earn more money. While this isn't technically true, it may still be a good idea. Chad tells us why, and how to do it right in the easiest and inexpensive way possible. My Guest: Chad Sakonchick Chad Sakonchick is the founder and creator of BetterLegal, a company that provides a one-stop-shop for business and entity formation in all 50 states. If there is one thing Chad knows, it is how to start a business. He was bitten by the entrepreneurial bug early on in his life and has been the brains behind successful and not so successful start-ups within the tech space. The thread that has been present in all of his business ventures is automation. Chad is on an automation mission, and his latest venture, BetterLegal, automates the business formation process so that what typically takes weeks to do, can be done in a few hours, maybe even less. The ability to form a business in a day is a game changer within the entrepreneurial space, so not only does he offer the business formation services individually, he has created a system to allow entrepreneurs to use his product to create a revenue stream for themselves. Chad is a wealth of knowledge when it comes to starting entrepreneurial ventures and is passionate about sharing what he knows with others looking to start their own business. Pivotal Moments ·       Started out working in Dell, but then got laid off. ·       He then wanted to go into software. ·       Chad then went into space sift. An airbnb for meetings. ·       It never hit off. ·       He then joined with a buddy of his and became partners. Better legal came from there. Quote: Just Get Started Links & Resources:  Chad@BetterLegal.com  Instagram: in/ChadSakonchick  Twitter: @csakon Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/proper-legal-setup-for-your-business-with-chad-sakonchick-1/ (estierand.com/130-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    130: Proper Legal Setup For Your Business With Chad Sakonchick (Part 1)

    Play Episode Listen Later Oct 20, 2021 32:29

    Most people think they need to register a legal business before they can ever earn more money. While this isn't technically true, it may still be a good idea. Chad tells us why, and how to do it right in the easiest and inexpensive way possible. My Guest: Chad Sakonchick Chad Sakonchick is the founder and creator of BetterLegal, a company that provides a one-stop-shop for business and entity formation in all 50 states. If there is one thing Chad knows, it is how to start a business. He was bitten by the entrepreneurial bug early on in his life and has been the brains behind successful and not so successful start-ups within the tech space. The thread that has been present in all of his business ventures is automation. Chad is on an automation mission, and his latest venture, BetterLegal, automates the business formation process so that what typically takes weeks to do, can be done in a few hours, maybe even less. The ability to form a business in a day is a game changer within the entrepreneurial space, so not only does he offer the business formation services individually, he has created a system to allow entrepreneurs to use his product to create a revenue stream for themselves. Chad is a wealth of knowledge when it comes to starting entrepreneurial ventures and is passionate about sharing what he knows with others looking to start their own business. Pivotal Moments ·       Started out working in Dell, but then got laid off. ·       He then wanted to go into software. ·       Chad then went into space sift. An airbnb for meetings. ·       It never hit off. ·       He then joined with a buddy of his and became partners. Better legal came from there. Quote: Just Get Started Links & Resources:  Chad@BetterLegal.com  Instagram: in/ChadSakonchick  Twitter: @csakon Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/proper-legal-setup-for-your-business-with-chad-sakonchick-2/ (estierand.com/130-2) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    129: Launch a profitable online course with Abe Crystal (Part 2)

    Play Episode Listen Later Oct 15, 2021 22:30

    Many people fail when launching their online courses the main point people fail on is you can build the course but it doesn't mean people will come. In this episode Abe lets us in on the do's and don'ts when it comes to launching an online program. My Guest: Abe Crystal Abe is not just the Co founder and CEO of Ruzuku, an easy to use online course platform for entrepreneur's, author's, coaches and small businesses. Ruzuku has now hosted over 75,000 courses serving over half a million students around the world. Abe specializes in learning design in human design and research and has a PhD in human computer interaction. He is a professor in the school of education and teaches seminars on education innovation.  Pivotal Moments ·       Abe was always interested in building things that people could actually use. ·       He became a consultant but it lacked on the sense of focus. He always has an edge to build a product that people would use. ·       So it lead him to helping people create online programs and courses. ·       They launched Ruzuku in 2012. ·       Abe is bringing out a book which in short advises you to think about how people will discover you and feel comfortable buying your course. Advice: Before launching an online program make sure you do your research first and try it out on humans before putting it out there. When trying to work out what platform to use, Abe advises you rather than trying to compare all the platforms that are available. Think about what learning experience you want to create for your participants and focus on mapping that out, and then identify the tools you need to make that experience happen. There are 3 reasons online courses don't work: 1.     They build it without a plan. 2.     Even if you do make sales you won't be successful in the end 3.     Motivation Current Business Struggle: Abe has a new product but wants more ideas on how to promote it. Quote: Always have a strong point of view Links & Resources:  https://instant.courses/book (Instant.courses/book) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/launch-a-profitable-online-course-with-abe-crystal-1 (estierand.com/129-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    129: Launch a profitable online course with Abe Crystal (Part 1)

    Play Episode Listen Later Oct 13, 2021 27:17

    Many people fail when launching their online courses the main point people fail on is you can build the course but it doesn't mean people will come. In this episode Abe lets us in on the do's and don'ts when it comes to launching an online program. My Guest: Abe Crystal Abe is not just the Co founder and CEO of Ruzuku, an easy to use online course platform for entrepreneur's, author's, coaches and small businesses. Ruzuku has now hosted over 75,000 courses serving over half a million students around the world. Abe specializes in learning design in human design and research and has a PhD in human computer interaction. He is a professor in the school of education and teaches seminars on education innovation.  Pivotal Moments ·       Abe was always interested in building things that people could actually use. ·       He became a consultant but it lacked on the sense of focus. He always has an edge to build a product that people would use. ·       So it lead him to helping people create online programs and courses. ·       They launched Ruzuku in 2012. ·       Abe is bringing out a book which in short advises you to think about how people will discover you and feel comfortable buying your course. Advice: Before launching an online program make sure you do your research first and try it out on humans before putting it out there. When trying to work out what platform to use, Abe advises you rather than trying to compare all the platforms that are available. Think about what learning experience you want to create for your participants and focus on mapping that out, and then identify the tools you need to make that experience happen. There are 3 reasons online courses don't work: 1.     They build it without a plan. 2.     Even if you do make sales you won't be successful in the end 3.     Motivation Current Business Struggle: Abe has a new product but wants more ideas on how to promote it. Quote: Always have a strong point of view Links & Resources:  https://instant.courses/book (Instant.courses/book) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/launch-a-profitable-online-course-with-abe-crystal-2/ (estierand.com/129-2) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    128: Successful Coaching Practice Guidelines with Melinda Cohan (Part 1)

    Play Episode Listen Later Oct 13, 2021 27:55

    Many coaches trip up from living the coaching business of their dreams because they are trying to wear two hats at once. You need to be able to take off the coaching hat temporarily and put on the hat of the business owner, set up the structure for them to get clients to coach and then put the coaching hat back on. My Guest: Melinda Cohan Melinda is the CEO of The coach's console. Her software training and coaching company that has helped thousands of coaches create profitable sustainable businesses. The software leverages the systems she created in her own coaching business for branding, list building, marketing, scheduling enrolling clients creating amazing client experiences managing group programs and online courses and integrating it all onto one cohesive platform. It removes the complexities of your business so you can feel confident and do the work that you love doing with your clients. And while the systems organize you she and her team blend coaching and training to help you create a clear and realistic path to sustainable income and impact. Pivotal Moments: ·       Melinda has been a coach for 17 years now. ·       Originally Melinda enjoyed being an employee she was an interior designer.  ·       Melinda is a big believer and when you hear things multiple times you need to pay attention. ·       From 3 different sources in a very short timeframe coaching came up. So she researched it and began doing it as a hobby. But then her corporate job fired her. ·       Melinda felt she couldn't be controlled by anyone. She wanted to be in control ·       The Coach's Console was born. They helped coaches around the world feel more comfortable as business owners as coaches. ·       Coaches are the leaders that people are turning to help them navigate the chaos. Advice: When your enthusiasm as an entrepreneur places your skill set as the primary focus which is natural then you set yourself up for these villains to get really loud, so you don't feel professional. But when you can take just a little bit of time and start a business so that you can do what you love. What do you need to create so that the natural buy product is the clients for me to do the thing I love? So it is a slightly different perspective. Coach's toolkit: Get clear on the people you love working with. What are the challenges that keep these people up at night? That collection is your toolkit. There are 5 things that will support them as a business owner: An understanding of the strategies that it takes to have a successful business. 1.     Coaching 2.     Content 3.     Community 4.     Technology – implementation 5.     Tech Support Current Business Struggle: For 17 years Melinda has been putting herself out there. Before she began one of the struggles she had personally was the struggle of feeling invisible. The idea of putting herself out there was petrifying that is why she wanted to be an employee. Being a business owner you need to put yourself out there. She feels like she has overcome that. But when releasing her first book it was a whole new level of putting herself out there. Melinda is struggling with the vulnerability and transparency at a whole new level. Quote The definition of luck is when preparedness meets opportunity success is inevitable.  Links & Resources:  https://www.coachesconsole.com/ (Coachesconsole.com) https://confidentcoachbook.com/estie (Confidentcoachbook.com/estie) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/128-2...

    128: Successful Coaching Practice Guidelines with Melinda Cohan (Part 2)

    Play Episode Listen Later Oct 8, 2021 26:01

    Many coaches trip up from living the coaching business of their dreams because they are trying to wear two hats at once. You need to be able to take off the coaching hat temporarily and put on the hat of the business owner, set up the structure for them to get clients to coach and then put the coaching hat back on. My Guest: Melinda Cohan Melinda is the CEO of The coach's console. Her software training and coaching company that has helped thousands of coaches create profitable sustainable businesses. The software leverages the systems she created in her own coaching business for branding, list building, marketing, scheduling enrolling clients creating amazing client experiences managing group programs and online courses and integrating it all onto one cohesive platform. It removes the complexities of your business so you can feel confident and do the work that you love doing with your clients. And while the systems organize you she and her team blend coaching and training to help you create a clear and realistic path to sustainable income and impact. Pivotal Moments: ·       Melinda has been a coach for 17 years now. ·       Originally Melinda enjoyed being an employee she was an interior designer.  ·       Melinda is a big believer and when you hear things multiple times you need to pay attention. ·       From 3 different sources in a very short timeframe coaching came up. So she researched it and began doing it as a hobby. But then her corporate job fired her. ·       Melinda felt she couldn't be controlled by anyone. She wanted to be in control ·       The Coach's Console was born. They helped coaches around the world feel more comfortable as business owners as coaches. ·       Coaches are the leaders that people are turning to help them navigate the chaos. Advice: When your enthusiasm as an entrepreneur places your skill set as the primary focus which is natural then you set yourself up for these villains to get really loud, so you don't feel professional. But when you can take just a little bit of time and start a business so that you can do what you love. What do you need to create so that the natural buy product is the clients for me to do the thing I love? So it is a slightly different perspective. Coach's toolkit: Get clear on the people you love working with. What are the challenges that keep these people up at night? That collection is your toolkit. There are 5 things that will support them as a business owner: An understanding of the strategies that it takes to have a successful business. 1.     Coaching 2.     Content 3.     Community 4.     Technology – implementation 5.     Tech Support Current Business Struggle: For 17 years Melinda has been putting herself out there. Before she began one of the struggles she had personally was the struggle of feeling invisible. The idea of putting herself out there was petrifying that is why she wanted to be an employee. Being a business owner you need to put yourself out there. She feels like she has overcome that. But when releasing her first book it was a whole new level of putting herself out there. Melinda is struggling with the vulnerability and transparency at a whole new level. Quote The definition of luck is when preparedness meets opportunity success is inevitable.  Links & Resources:  https://www.coachesconsole.com/ (Coachesconsole.com) https://confidentcoachbook.com/estie (Confidentcoachbook.com/estie) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to...

    127: Everything I need to know about Marketing I Learned From Sonic The Hedgehog With Lee Caraher(Part 2)

    Play Episode Listen Later Oct 7, 2021 40:06

    How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world. My Guest: Lee Caraher: Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humour have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte's “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. Pivotal Moments: ·       Lee ran PR on a corporate level. She had many agencies. The role was to advance the company's agenda in a positive way so you can reach the people so you can achieve your business goal. In a multinational business you do things differently in different countries. ·       Lee worked for Sonic the Hedgehog. ·       Lee was the spokesman for the company. She would help the third party development group have a good relationship with third party developers so that they would put their games on their platforms first. ·       Lee also had to work out how to convince people to buy. ·       Lee's job was to create a story that advances the company's objective. ·       11 People reached out asking what Sonics' middle name was. This proved to them that people were so interested in the game. ·       Every time you put something crappy in the market it ruins your reputation. ·       In 2001 Lee left her job due to family duties. So in order to earn money she decided to open up her own company. ·       When comparing working for corporate to a small business it works the same. It is how we help our clients. We choose to only work with good clients, advance their cause and achieve their business goals. ·       Lee started her company; she only hired people with 10 years experience. Advice: Listen to your customers. Your customers are telling you what they care about, and when you double down on what they care about, they will care about you more. Scale down and do less of good versus lots of bad, and then you get referrals. Quote: You make cake right? Listen to the cake expert; buy what the baker is telling you to do. Listen to the expert. Links & Resources:    lcaraher@double-forte.com    http://www.double-forte.com/ (www.double-forte.com) / http://www.leecaraher.com/ (www.leecaraher.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/everything-i-need-to-know-about-marketing-i-learned-from-sonic-the-hedgehog-with-lee-caraher-1 (estierand.com/127-1) Did you enjoy...

    127: Everything I need to know about Marketing I Learned From Sonic The Hedgehog With Lee Caraher(Part 1)

    Play Episode Listen Later Oct 6, 2021 31:46

    How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world. My Guest: Lee Caraher: Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humour have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte's “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. Pivotal Moments: ·       Lee ran PR on a corporate level. She had many agencies. The role was to advance the companies agenda in a positive way so you can reach the people so you can achieve your business goal. In a multinational business you do things differently in different countries. ·       PR years ago they spoke with media so that they would talk to people who would subscribe to them. PR nowadays is ·       Lee worked for Sonic the Hedgehog. ·       Lee was the spokesman for the company. She would help the third party development group have a good relationship with third party developers so that they would put their games on their platforms first. ·       Lee also had to work out how to convince people to buy. ·       Lee's job was to create a story that advances the company's objective. ·       11 People reached out asking what Sonics' middle name was. This proved to them that people were so interested in the game. ·       Every time you put something crappy in the market it ruins your reputation. ·       In 2001 Lee left her job due to family duties. So in order to earn money she decided to open up her own company. ·       When comparing working for corporate to a small business it works the same. It is how we help our clients. We choose to only work with good clients, advance their cause and achieve their business goals. ·       Lee started her company; she only hired people with 10 years experience. Advice: Listen to your customers. Your customers are telling you what they care about, and when you double down on what they care about, they will care about you more. Scale down and do less of good versus lots of bad, and then you get referrals. Quote: You make cake right? Listen to the cake expert; buy what the baker is telling you to do. Listen to the expert. Links & Resources:    lcaraher@double-forte.com    http://www.double-forte.com/ (www.double-forte.com) / http://www.leecaraher.com/ (www.leecaraher.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/127-2

    126: Make An App For Your Business With Calvin Brown (Part 2)

    Play Episode Listen Later Sep 3, 2021 29:05

    Did you know that the same product in a different city or state will have a different formulation? State and Rural regulations are different and companies tailor their products to their customers and this is all software based. Join us today as Calvin Brown shares with us secrets on software and tech solutions and much more. My Guest: Calvin Brown Calvin Brown is a tech founder with experience managing global teams and multi-million dollar software deliverables. His software architecture background, coding capabilities, and keen understanding of the entire process help inform his mindful but competitive approach. Calvin is fueled by his passion for understanding the nuances of the technical challenges businesses face across all industries. He considers himself a ‘forever student,' eager to build on his hands-on technical foundation by architecting, building, and teaching others how to master the art of making complex technical issues solvable. In 2017, Calvin's love for giving back inspired him to create a community that offers free technical training. Today, the growing tech group of nearly 1,000 professional black coders provides access to the strategies and techniques used to build lots of the software we all use daily. Understanding the intricate dance between software developers and business owners, Calvin wrote a book to help entrepreneurs bring their app-related visions to life through effectively communicating with developers without necessarily knowing the technical language. He also contributes to technology-focused magazines, selflessly spreading knowledge and resources to empower others Pivotal Moments: ·       Calvin thought he wanted to fix computers, He never had computer in his youth. ·       During a yearly meet up with family from all over one of his relatives invited him to join them with their software company and that is how his life began with computers. ·       Lots of businesses have the challenge of how to connect with their customers.  Advice: Always look to automate things, the pain point that one thing that your procrastinate doing every day somebody else has the same issue look to replace this either have someone else do it or get a software. Not every business needs an app. An app is automation for something your business already does. It won't bring you new clients. It enables you to manage the clients that you have in a manageable way. The app is to enhance, not to bring business. Quote: How you start is how you finish Links & Resources: http://kairuconsulting.com/ (www.kairuconsulting.com) http://iamcalvinbrown.com/ (iamcalvinbrown.com) twitter: iamcalvinbrown Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/make-an-app-for-your-business-with-calvin-brown1/ (estierand.com/126-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    126: Make An App For Your Business With Calvin Brown (Part 1)

    Play Episode Listen Later Sep 2, 2021 30:23

    Did you know that the same product in a different city or state will have a different formulation? State and Rural regulations are different and companies tailor their products to their customers and this is all software based. Join us today as Calvin Brown shares with us secrets on software and tech solutions and much more. My Guest: Calvin Brown Calvin Brown is a tech founder with experience managing global teams and multi-million dollar software deliverables. His software architecture background, coding capabilities, and keen understanding of the entire process help inform his mindful but competitive approach. Calvin is fueled by his passion for understanding the nuances of the technical challenges businesses face across all industries. He considers himself a ‘forever student,' eager to build on his hands-on technical foundation by architecting, building, and teaching others how to master the art of making complex technical issues solvable. In 2017, Calvin's love for giving back inspired him to create a community that offers free technical training. Today, the growing tech group of nearly 1,000 professional black coders provides access to the strategies and techniques used to build lots of the software we all use daily. Understanding the intricate dance between software developers and business owners, Calvin wrote a book to help entrepreneurs bring their app-related visions to life through effectively communicating with developers without necessarily knowing the technical language. He also contributes to technology-focused magazines, selflessly spreading knowledge and resources to empower others Pivotal Moments: ·       Calvin thought he wanted to fix computers, He never had computer in his youth. ·       During a yearly meet up with family from all over one of his relatives invited him to join them with their software company and that is how his life began with computers. ·       Lots of businesses have the challenge of how to connect with their customers.  Advice: Always look to automate things, the pain point that one thing that your procrastinate doing every day somebody else has the same issue look to replace this either have someone else do it or get a software. Not every business needs an app. An app is automation for something your business already does. It won't bring you new clients. It enables you to manage the clients that you have in a manageable way. The app is to enhance, not to bring business. Quote: How you start is how you finish Links & Resources:       http://kairuconsulting.com/ (www.kairuconsulting.com) http://iamcalvinbrown.com/ (iamcalvinbrown.com) twitter: iamcalvinbrown Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/126-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    125: Reboot Your Business In A Post Covid World With Hilary DeCesare (Part2)

    Play Episode Listen Later Aug 27, 2021 27:56

    A lot of people talk about law of attraction manifestation and there is a misconception that if you sit on a couch and think positively enough everything will roll in and land at your feet. This is not true this is one of the things we talk about on today's episode. Join us today as we discuss how to have a great divorce, relaunch from any transition and much more. My Guest: Hilary DeCesare: Hilary DeCesare is an award-winning entrepreneur, Transformational Coach, CEO of The ReLaunch Co., featured speaker in the Silicon Valley and conferences nationwide, as well as a relentless philanthropist. She's made it her commitment to help women fire up possibilities mid-life taking a time most try to bypass and instead turn it into a time to focus on inspiring business ventures, have clarity in relationships, and instill how YOU are ultimately the creator of your purpose aligned lifestyle and the life you live. Having faced several setbacks herself, she has a unique foundational process in The ReLaunch Effect and The Make Money Method, which provides the step by step to go from stuck on autopilot, to transform into a powerhouse of possibility in every area of your life. Pivotal Moments: ·       Hilary was bombarded with life transitions that come in life so she therefore decided that she wants to help shed light that there is a way to get through these transitions gracefully and be able to actually transform and find silver linings. ·       Hilary worked for 10 years in the tech and sales department in Orical. ·       She then got divorced and decided to create a business for that would involve her kids. ·       She ran a security company to keep kids online safe. ·       3 H process: Hilary has come to realize we need to get out of the head and into the heart and capitalize on your higher self. ·       Hilary became a master neuro-coach.  ·       Hilary created a 7 step re-launch effect. Release, Reset, Redesign, Realign, Rebrand, Retain, Restart. Current Struggle: We are all going through a relaunch of some sort based on what has happened with covid. Hilary recently moved to Colorado and her Dad is very ill, she also put her dog down 2 days ago. However Hilary is embracing the relaunches Quote: You are not your thoughts you are the thinker of your thoughts.  Links & Resources: ·       FB group therelauncheffect. ·       Podcast: thesilverlinedrelaunch  Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/reboot-your-business-in-a-post-covid-world-with-hilary-decasare1/ (estierand.com/125-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    125: Reboot Your Business In A Post Covid World With Hilary DeCasare (Part 1)

    Play Episode Listen Later Aug 25, 2021 24:21

    A lot of people talk about law of attraction manifestation and there is a misconception that if you sit on a couch and think positively enough everything will roll in and land at your feet. This is not true this is one of the things we talk about on today's episode. Join us today as we discuss how to have a great divorce, relaunch from any transition and much more. My Guest: Hilar DeCesare: Hilary DeCesare is an award-winning entrepreneur, Transformational Coach, CEO of The ReLaunch Co., featured speaker in the Silicon Valley and conferences nationwide, as well as a relentless philanthropist. She's made it her commitment to help women fire up possibilities mid-life taking a time most try to bypass and instead turn it into a time to focus on inspiring business ventures, have clarity in relationships, and instill how YOU are ultimately the creator of your purpose aligned lifestyle and the life you live. Having faced several setbacks herself, she has a unique foundational process in The ReLaunch Effect and The Make Money Method, which provides the step by step to go from stuck on autopilot, to transform into a powerhouse of possibility in every area of your life. Pivotal Moments: ·       Hilary was bombarded with life transitions that come in life so she therefore decided that she wants to help shed light that there is a way to get through these transitions gracefully and be able to actually transform and find silver linings. ·       Hilary worked for 10 years in the tech and sales department in Orical. ·       She then got divorced and decided to create a business for that would involve her kids. ·       She ran a security company to keep kids online safe. ·       3 H process: Hilary has come to realize we need to get out of the head and into the heart and capitalize on your higher self. ·       Hilary became a master neuro-coach.  ·       Hilary created a 7 step re-launch effect. Release, Reset, Redesign, Realign, Rebrand, Retain, Restart. Current Struggle: We are all going through a relaunch of some sort based on what has happened with covid. Hilary recently moved to Colorado and her Dad is very ill, she also put her dog down 2 days ago. However Hilary is embracing the relaunches Quote: You are not your thoughts you are the thinker of your thoughts.  Links & Resources: ·       FB group therelauncheffect. ·       Podcast: thesilverlinedrelaunch  Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/125-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    124: Million Dollar Driving Strategy With Zack Boothe (Part 2)

    Play Episode Listen Later Aug 20, 2021 25:14

    Turn $1000 into $40,000 in 40 days?!? $40,000 is the average American income per year. In this episode Zack shares his wisdom; Zack believes that you don't need to have a massive amount of resources to blow that goal completely out of the border. My Guest: Zack Boothe: Just a few years ago, Zack Boothe was a window cleaner. You can even find his window cleaning tutorial videos on youtube with millions of views. However, Zack always dreamt of being a real estate investor. Taking a leap of faith, he walked away from window cleaning, and within a handful of years, he was making over a million dollars per year from real estate investing. With his successful business, he now spends his time helping others see how simple it is to make money with real estate. Zack is here today to share his insider secrets to finding massively discounted properties regardless of your experience level. Pivotal Moments ·       Zack began as a window washer. When he was washing windows of a wealthy gentleman, he gave him properties for a small sum, Zack then sold them on and made $100,000 profit. ·       Zack's marketing strategy is called driving for dollars. He has a driver that drives around and identifies houses that have physical signs of neglect. He creates a list of ugly houses. Zack also sends texts, postcards and cold calling. ·       For every $1 he earns he spends 15 cents on marketing. ·       How do you find buyers? ·       Once you start putting out deals, buyers start coming to you. ·       There are also buyers groups within different cities. ·       Zack began working when he was 11. Door to door sales was where he succeeded and he enjoyed it. ·       By the time Zack was 17 he had hand crafted cheese, framed houses, finished carpentry, and much more. ·       At age 16 he had to fend for himself. ·       Zack learnt that you need to take responsibility for your financial situation. ·       Zack set a challenge to go from earning $1000 to earning $40,000 in 40 days. ·       His real goal was to give people belief and faith and see that it is possible.  Current struggle: Even though Zack is a successful coach, he still feels that for himself to be ultra successful, not only does he need to create financially successful people, he needs to create leaders. So he is looking into getting coaching for himself. Advice: If you want to have an impact, you need to serve. Quote: Things may come to those who wait, but only the things that left by those who hustle Links & Resources: https://dfdmastery.com/ (dfdmastery.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/million-dollar-driving-strategy-with-zack-boothe-1/ (estierand.com/124-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    124: Million Dollar Driving Strategy With Zack Boothe (Part 1)

    Play Episode Listen Later Aug 18, 2021 20:09

    Turn $1000 into $40,000 in 40 days?!? $40,000 is the average American income per year. In this episode Zack shares his wisdom; Zack believes that you don't need to have a massive amount of resources to blow that goal completely out of the border. My Guest: Zack Boothe: Just a few years ago, Zack Boothe was a window cleaner. You can even find his window cleaning tutorial videos on youtube with millions of views. However, Zack always dreamt of being a real estate investor. Taking a leap of faith, he walked away from window cleaning, and within a handful of years, he was making over a million dollars per year from real estate investing. With his successful business, he now spends his time helping others see how simple it is to make money with real estate. Zack is here today to share his insider secrets to finding massively discounted properties regardless of your experience level. Pivotal Moments ·       Zack began as a window washer. When he was washing windows of a wealthy gentleman, he gave him properties for a small sum, Zack then sold them on and made $100,000 profit. ·       Zack's marketing strategy is called driving for dollars. He has a driver that drives around and identifies houses that have physical signs of neglect. He creates a list of ugly houses. Zack also sends texts, postcards and cold calling. ·       For every $1 he earns he spends 15 cents on marketing. ·       How do you find buyers? ·       Once you start putting out deals, buyers start coming to you. ·       There are also buyers groups within different cities. ·       Zack began working when he was 11. Door to door sales was where he succeeded and he enjoyed it. ·       By the time Zack was 17 he had hand crafted cheese, framed houses, finished carpentry, and much more. ·       At age 16 he had to fend for himself. ·       Zack learnt that you need to take responsibility for your financial situation. ·       Zack set a challenge to go from earning $1000 to earning $40,000 in 40 days. ·       His real goal was to give people belief and faith and see that it is possible.  Current struggle: Even though Zack is a successful coach, he still feels that for himself to be ultra successful, not only does he need to create financially successful people, he needs to create leaders. So he is looking into getting coaching for himself. Advice: If you want to have an impact, you need to serve. Quote: Things may come to those who wait, but only the things that left by those who hustle Links & Resources: https://dfdmastery.com/ (dfdmastery.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/124-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    123: Obsolete yourself from your Business with Henry Daas (Part 2)

    Play Episode Listen Later Aug 12, 2021 25:35

    Have you ever wondered why CODFISH is the 7-step key to every successful business? In today's episode Henry shares many secrets from how to manage your money to avoiding scams and much more. My Guest: Henry Daas: Henry started his first business in 1991 selling, servicing and financing computers to large corporations. Since then he has founded successions of firms in e-commerce, finance, real estate and consumer products. For the past decade Henry has taken his experience as an entrepreneur and used it to coach other business owners and founders. In 2019 he self published a 422 page book everything you need to know about how to grow and manage your money. He writes screenplays and plays golf spends time with his 3 sons.  Pivotal Moments ·       How did you start a business before the internet? In 1991 Henry was working for a subsidiary of the New York stock exchange at the time they built all the computer systems, but he wanted to be an entrepreneur. ·       There are 2 types of businesses out there: The accidental business The purposeful business. Most entrepreneurs fall into the first category. ·       Henry's college friend needed computers for his clients and asked Henry to help him out, and before Henry knew it his friend was feeding him business.  ·       There are 7 CODFISH categories the importance of them is balancing them all. ·       Henry has a 20 week program on how to manage your money. His goal was to create a system for people to manage and grow their money themselves. ·       This is broken down into 3 acts: A) You should have a snapshot of where you are, what assets and liabilities you have. B) Investments, how to maximize assets. C) Social security, Estates, MLM's Resources: henrydaas.com QUOTE: If I have to get up every morning and go to work for some household it may as well be me. Links & Resources: henrydaas.com Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/obsolete-yourself-from-your-business-with-henry-daas1/ (estierand.com/123-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    123: Obsolete yourself from your Business with Henry Daas (Part 1)

    Play Episode Listen Later Aug 11, 2021 26:58

    Have you ever wondered why CODFISH is the 7-step key to every successful business? In today's episode Henry shares many secrets from how to manage your money to avoiding scams and much more. My Guest: Henry Daas: Henry started his first business in 1991 selling, servicing and financing computers to large corporations. Since then he has founded successions of firms in e-commerce, finance, real estate and consumer products. For the past decade Henry has taken his experience as an entrepreneur and used it to coach other business owners and founders. In 2019 he self published a 422 page book everything you need to know about how to grow and manage your money. He writes screenplays and plays golf spends time with his 3 sons.  Pivotal Moments ·       How did you start a business before the internet? In 1991 Henry was working for a subsidiary of the New York stock exchange at the time they built all the computer systems, but he wanted to be an entrepreneur. ·       There are 2 types of businesses out there: The accidental business The purposeful business. Most entrepreneurs fall into the first category. ·       Henry's college friend needed computers for his clients and asked Henry to help him out, and before Henry knew it his friend was feeding him business.  ·       There are 7 CODFISH categories the importance of them is balancing them all. ·       Henry has a 20 week program on how to manage your money. His goal was to create a system for people to manage and grow their money themselves. ·       This is broken down into 3 acts: A) You should have a snapshot of where you are, what assets and liabilities you have. B) Investments, how to maximize assets. C) Social security, Estates, MLM's Resources: henrydaas.com QUOTE: If I have to get up every morning and go to work for some household it may as well be me. Links & Resources: henrydaas.com Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/123-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    122: All Roads Lead To Rome With Tony TUrso (Part 2)

    Play Episode Listen Later Jul 23, 2021 24:59

    Tony has generated multiple 7 figures annually for a decade and a half using lead generation strategies that stand the test of time that don't depend on algorithms and don't depend on the latest and greatest. In this episode Tony pulls back the curtain and uncovers the secrets on how to reach tens of thousands of people and make money. My Guest: Tony DUrso: Tony DUrso is one of the top podcasters in the country. He's the #1 talk show on VoiceAmerica and is on a roll for 15 Million Listens with over 500 interviews of some of the most successful people in their category, whom Tony calls, "Elite Entrepreneurs." Tony's shows are syndicated on Roku, Amazon Alexa & 14 AM/FM U.S. Radio Stations. He is an Amazon bestseller (Elite Entrepreneurs). Tony helps millions of entrepreneurs learn from the success of others. He teaches The Vision Map™, the testament to his success. Tony says, “Success awaits those who persevere and remain steadfast despite the odds”. Pivotal Moments ·       Tony worked in Lead Gen for 7 years but then due to privacy regulations moved onto podcasting. ·       The reason he went into podcasting was because he was looking for something that he could control and didn't have to follow any regulations. ·       There have been no industry regulations against podcasting. Besides for certain words that may not be used and if they are used you get put on a watch list. ·       Social media platforms are amazing. It takes work. ·       You need to focus on the basic core social media platforms and grow them faster. That is the key to success. ·       Tony would rather grow his twitter than his facebook. ·       His favorate platforms are Twitter and LinkedIn. ·       Although there are many podcasters out there, most of them give up after 10 shows. ·       There are easy ways to make money through podcasting, through hacking your day job. ·       Bring on people to your show and part of that deal is if the guest sends that show to their lists. Advice If you want your business to make money, the first place to go to is LinkedIn. If you don't have 30,000 people following you, then keep going. You need to reach out to connect to the first 30,000 and then you will grow from there. Current Business Struggle: How to break into that next level. It takes planning, courage and strategy. At different levels there are different challenges, so Tony is working on his challenges in order to grow. Quote All roads lead to Rome Links & Resources: http://tonyduso.com/ (tonyduso.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/all-roads-lead-to-rome-with-tony-turso-1/ (estierand.com/122-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    122: All Roads Lead To Rome With Tony TUrso (Part 1)

    Play Episode Listen Later Jul 21, 2021 20:58

    Tony has generated multiple 7 figures annually for a decade and a half using lead generation strategies that stand the test of time that don't depend on algorithms and don't depend on the latest and greatest. In this episode Tony pulls back the curtain and uncovers the secrets on how to reach tens of thousands of people and make money. My Guest: Tony DUrso: Tony DUrso is one of the top podcasters in the country. He's the #1 talk show on VoiceAmerica and is on a roll for 15 Million Listens with over 500 interviews of some of the most successful people in their category, whom Tony calls, "Elite Entrepreneurs." Tony's shows are syndicated on Roku, Amazon Alexa & 14 AM/FM U.S. Radio Stations. He is an Amazon bestseller (Elite Entrepreneurs). Tony helps millions of entrepreneurs learn from the success of others. He teaches The Vision Map™, the testament to his success. Tony says, “Success awaits those who persevere and remain steadfast despite the odds”. Pivotal Moments ·       Tony worked in Lead Gen for 7 years but then due to privacy regulations moved onto podcasting. ·       The reason he went into podcasting was because he was looking for something that he could control and didn't have to follow any regulations. ·       There have been no industry regulations against podcasting. Besides for certain words that may not be used and if they are used you get put on a watch list. ·       Social media platforms are amazing. It takes work. ·       You need to focus on the basic core social media platforms and grow them faster. That is the key to success. ·       Tony would rather grow his twitter than his facebook. ·       His favorate platforms are Twitter and LinkedIn. ·       Although there are many podcasters out there, most of them give up after 10 shows. ·       There are easy ways to make money through podcasting, through hacking your day job. ·       Bring on people to your show and part of that deal is if the guest sends that show to their lists. Advice If you want your business to make money, the first place to go to is LinkedIn. If you don't have 30,000 people following you, then keep going. You need to reach out to connect to the first 30,000 and then you will grow from there. Current Business Struggle: How to break into that next level. It takes planning, courage and strategy. At different levels there are different challenges, so Tony is working on his challenges in order to grow. Quote All roads lead to Rome Links & Resources: http://tonyduso.com/ (tonyduso.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/122-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    121: Attracting Wealth and Success into your Business with Andrew Kap (Part 2)

    Play Episode Listen Later Jul 16, 2021 29:30

    Some people seem to have all the luck. Everything they do and everything they touch turns to gold. In this episode, Andrew Kap shows us the secrets that give you the mightiest touch in your business through the law of attraction and manifestation. This will rock your world. My Guest: Andrew Kap His latest offering the last law of attraction book you'll ever need to read offers readers a never before seen understanding of the topic. This book has enjoyed continued success including over 1600 5 star reviews. Number 1 best seller status in multiple categories on Amazon and a growing YouTube channel devoted to it. Quote: Give yourself the gift for finding a way to feel good for just 5 minutes every day and watch the magic unfold from there. Links & Resources: http://www.lastlawofattraction.com/ (www.lastlawofattraction.com) https://www.youtube.com/andrewkap (www.youtube.com/andrewkap) To receive a free law of attraction method sampler, text the word manifest to 411321 Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/attracting-wealth-and-success-into-your-business-with-andrew-kap-1/ (estierand.com/121-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    121: Attracting Wealth and Success into your business with Andrew Kap (Part 1)

    Play Episode Listen Later Jul 14, 2021 22:07

    Some people seem to have all the luck. Everything they do and everything they touch turns to gold. In this episode, Andrew Kap shows us the secrets that give you the mightiest touch in your business through the law of attraction and manifestation. This will rock your world. My Guest: Andrew Kap His latest offering the last law of attraction book you'll ever need to read offers readers a never before seen understanding of the topic. This book has enjoyed continued success including over 1600 5 star reviews. Number 1 best seller status in multiple categories on Amazon and a growing YouTube channel devoted to it. Quote: Give yourself the gift for finding a way to feel good for just 5 minutes every day and watch the magic unfold from there. Links & Resources: http://www.lastlawofattraction.com/ (www.lastlawofattraction.com) https://www.youtube.com/andrewkap (www.youtube.com/andrewkap) To receive a free law of attraction method sampler, text the word manifest to 411321 Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/121-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    120: Top SEO Result On Google With David Wood (Part 2)

    Play Episode Listen Later May 13, 2021 20:24

    Have you ever wondered how you can be ranked to be the one of the top results on Google search without paying for Google ads? In this episode David Wood breaks down some classic SEO principles that helped him become the top results on Google for LIFE COACHING. As well as some secrets on how to achieve excellence in whatever marketing method you choose. My Guest: David Wood David is a former consulting actuary to Fortune 100's company. He built the world's largest coaching business, becoming number 1 on Google for life coaching and coaching for 1000s of hours in 12 countries around the globe. As well as helping others, David is no stranger to overcoming challenges himself, having survived a full collapse of his paraglide and a fractured spine, witnessing the death of his sister at age 7, anxiety and depression. And a national Gong Show. He coaches high performing business owners to double revenue in their time off by focusing on less and being 30 % more courageous in their business or career. Pivotal Moments: ·       David was working in a big company in New York and decided to quit because he wasn't happy with his life in New York and thought he'd be happier back home in Australia. When taking time off of work then he wondered what he could do. ·       He always wanted to be an entertainer. Even though he couldn't really sing he had a one man band and started playing at pubs, there was a national Gong show and he decided to go and audition. And actually performed on national TV. ·       This is a lesson for everyone. What are you willing to do for the chance of your business taking off? ·       David then moved onto Life coaching and happened to become the top results for Google search. Advice You need to pick one thing and go deep on that method and then you can become really well known in excellence in that marketing method. The more focused you are the more successful you will be. You need to narrow down on the who, and the what. Current Struggle: He had a real influx of inquiries, and they get to a point where they say they will think about it and then disappear. David is in mystery. If it is something about what he is doing. He is looking to see what he is doing wrong so that he can change. Business Breakthrough:  When you see a tactic that s/1 else is using and you try and copy it it wont work You need to take the concept and adapt it to your style. Then it starts to work. Quote: The worst thing that can happen to you is a thought. Links & Resources: http://www.myfocusgift.com/ (www.myfocusgift.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/top-seo-result-on-google-with-david-wood-1/ (estierand.com/120-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    120: Top SEO Result On Google With David Wood (Part 1)

    Play Episode Listen Later May 11, 2021 24:50

    Have you ever wondered how you can be ranked to be the one of the top results on Google search without paying for Google ads? In this episode David Wood breaks down some classic SEO principles that helped him become the top results on Google for LIFE COACHING. As well as some secrets on how to achieve excellence in whatever marketing method you choose. My Guest: David Wood David is a former consulting actuary to Fortune 100's company. He built the world's largest coaching business, becoming number 1 on Google for life coaching and coaching for 1000s of hours in 12 countries around the globe. As well as helping others, David is no stranger to overcoming challenges himself, having survived a full collapse of his paraglide and a fractured spine, witnessing the death of his sister at age 7, anxiety and depression. And a national Gong Show. He coaches high performing business owners to double revenue in their time off by focusing on less and being 30 % more courageous in their business or career. Pivotal Moments: ·       David was working in a big company in New York and decided to quit because he wasn't happy with his life in New York and thought he'd be happier back home in Australia. When taking time off of work then he wondered what he could do. ·       He always wanted to be an entertainer. Even though he couldn't really sing he had a one man band and started playing at pubs, there was a national Gong show and he decided to go and audition. And actually performed on national TV. ·       This is a lesson for everyone. What are you willing to do for the chance of your business taking off? ·       David then moved onto Life coaching and happened to become the top results for Google search. Advice You need to pick one thing and go deep on that method and then you can become really well known in excellence in that marketing method. The more focused you are the more successful you will be. You need to narrow down on the who, and the what. Current Struggle: He had a real influx of inquiries, and they get to a point where they say they will think about it and then disappear. David is in mystery. If it is something about what he is doing. He is looking to see what he is doing wrong so that he can change. Business Breakthrough:  When you see a tactic that s/1 else is using and you try and copy it it wont work You need to take the concept and adapt it to your style. Then it starts to work. Quote: The worst thing that can happen to you is a thought. Links & Resources: http://www.myfocusgift.com/ (www.myfocusgift.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/top-seo-result-on-google-with-david-wood-2/ (estierand.com/120-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    119: Turning Social Media Followers Into Customers With Natasha Grano (Part 2)

    Play Episode Listen Later May 6, 2021 24:48

    So many people don't understand that social media followers don't mean customers. Even when they do get the followers, they haven't been able to turn them into dollars. In this episode Natasha uncovers the secret that you need to understand how to optimize the leads you have coming in from social media and translate them into real revenue. Once you understand how to turn your social media into a two way dialogue you can sell anything. My Guest Natasha Grano: Natasha is a global influencer with millions of followers on social media. She is a leading thought leader in the new generation, motivational speaker, bestselling author and number 1 social media expert. Her wisdom went viral on social media and has generated over 100 million views and millions of followers, making her one of the most respected names in her field online internationally. Drawing at her experience Natasha shows you how to use your network to create your net-worth and elevate yourself in your business to the highest level. She is on a mission to mentor empower and draw the full potential out of every person with a promise that positivity pro-activeness and heartfelt passion in whatever it is your doing, is a sure way to get the very best of life. Pivotal Moments: ·       5 years ago she went through the worst year of her life. She lost all her money and then she got an illness. From that place of hitting rock bottom, she found tools to heal herself. ·       Before 5 years ago she had a social media marketing company and was into influencing. ·       1 year after healing herself physically, emotionally, and mentally she built a million followers on instagram and made $1 million. ·       You need to know how to translate your followers into leads into revenue, you don't leave them there as a one way dialogue. You make it a two way dialogue. ·       You can buy an account with followers already on it. ·       When putting content out Natasha made sure she was always helping someone. Advice Anyone in the small business world who wants to grow, the first thing you need to do is scale. You need to ask yourself these questions: How can I better serve my assignment for today? What am I offering my customers? Am I helping them? Then you can put it out there. Social media is a free media to put out all your stuff for free. You then need to scale it. You need to get into collaboration. When you build something to help other people and you really believe in it, then the money flows. Current struggle When a struggle comes up, Natasha knows how to handle it. Her current business struggle is to think about what her clients will gain from whatever she has to offer. Quote: What the mind can conceive and believe he can achieve.  Resources & Links: @natashagrano Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/turning-social-media-followers-into-customers-with-natasha-grano-1/ (estierand.com/119-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    119: Turning Social Media Followers Into Customers With Natasha Grano (Part 1)

    Play Episode Listen Later May 5, 2021 22:00

    So many people don't understand that social media followers don't mean customers. Even when they do get the followers, they haven't been able to turn them into dollars. In this episode Natasha uncovers the secret that you need to understand how to optimize the leads you have coming in from social media and translate them into real revenue. Once you understand how to turn your social media into a two way dialogue you can sell anything. My Guest Natasha Grano: Natasha is a global influencer with millions of followers on social media. She is a leading thought leader in the new generation, motivational speaker, bestselling author and number 1 social media expert. Her wisdom went viral on social media and has generated over 100 million views and millions of followers, making her one of the most respected names in her field online internationally. Drawing at her experience Natasha shows you how to use your network to create your net-worth and elevate yourself in your business to the highest level. She is on a mission to mentor empower and draw the full potential out of every person with a promise that positivity pro-activeness and heartfelt passion in whatever it is your doing, is a sure way to get the very best of life. Pivotal Moments: ·       5 years ago she went through the worst year of her life. She lost all her money and then she got an illness. From that place of hitting rock bottom, she found tools to heal herself. ·       Before 5 years ago she had a social media marketing company and was into influencing. ·       1 year after healing herself physically, emotionally, and mentally she built a million followers on instagram and made $1 million. ·       You need to know how to translate your followers into leads into revenue, you don't leave them there as a one way dialogue. You make it a two way dialogue. ·       You can buy an account with followers already on it. ·       When putting content out Natasha made sure she was always helping someone. Advice Anyone in the small business world who wants to grow, the first thing you need to do is scale. You need to ask yourself these questions: How can I better serve my assignment for today? What am I offering my customers? Am I helping them? Then you can put it out there. Social media is a free media to put out all your stuff for free. You then need to scale it. You need to get into collaboration. When you build something to help other people and you really believe in it, then the money flows. Current struggle When a struggle comes up, Natasha knows how to handle it. Her current business struggle is to think about what her clients will gain from whatever she has to offer. Quote: What the mind can conceive and believe he can achieve.  Resources & Links: @natashagrano Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/turning-social-media-followers-into-customers-with-natasha-grano-2/ (estierand.com/119-2) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    118 Special Announcement: Three Worldwide Marketing Changes

    Play Episode Listen Later Apr 14, 2021 9:38

    SPECIAL ANNOUNCEMENT: https://3daychallenge.estierand.com/squeeze-page1613647124786 (3-DAY MARKETING SUCCESS CHALLENGE) is LIVE on Tuesday!! In this episode I walk you through some of the global foundational shifts in marketing, as well as introduce you to our all new 3-day marketing success challenge, which launches Tuesday and is free of charge (for a limited time). SIGN UP NOW: https://3daychallenge.estierand.com/squeeze-page1613647124786 (estierand.com/challenge) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    117: Creating A Profitable Online Course With Alex Lasarev (Part 2)

    Play Episode Listen Later Apr 12, 2021 19:31

    Online courses are so hot now especially with most of the world still stuck in their houses everyone is coming with the perspective of what are people interested in. However that is backwards. When you make your focus to make money you are stacking the odds massively against you. But when you come from within and you really discover your passion-what you love doing and it helps other people, then that is a recipe for success. My Guest: Alex Lasarev: Alex spent his 20's as a stand-up comedian and then accidentally built a global cult following as a dating coach until 2015. He discovered that our ability to attract amazing connections was in direct correlation to how much we fully love and accept ourselves. He then founded the Infinite Man Summit where they show men how to live fearlessly, empowering them to become the highest versions of themselves, by mastering their health wealth and relationships and ultimately discovering and living their soul's highest purpose. He had his first spiritual awakening in 2009 and went hard core pursuing enlightenment in 2015. In 2016 he started his podcast where he interviews people who are on the path of self realization and self love. Pivotal Moments: ·       When Alex was 17 he started with comedy. ·       Because of his traumatic and difficult upbringing he had no confidence. This is because he never got any love and support as a child that would have been helpful in his development. ·       In his 20's he couldn't connect with people especially with woman as he had too much fear. ·       So he got into the scene of how to talk to woman, and discovered it was manipulative. Alex went against the grain and instead of doing what everyone else was doing; he decided there is another path to that. ·       He came up with the idea of day game. ·       Alex has been successful in online courses. How did he get there? ·       Alex found that it all came about from helping people. He would help people and ask for reviews. His following grew. ·       In 2015 Alex went into a rabbit hole of self realization and true nature. Around that time he began a podcast. Advice: Only work with someone you love. Say no to the ones you don't want to work with. Love is our essence. The more you figure out that that is what you are and the more you realize that we are all connected, everything we put out is exactly what will come back at us. When you start living with the intention that everyone is your brother and sister then amazing things start to happen in every part of your life. Before you start your business do enough of the journey within to really discover on a deep level why you really want to do what you plan to do. If you are not at that place it will not be anywhere near successful than a business that begins on that foot. Quote: People don't care what you know until they know you care. Resources & Links: http://www.woke.as/ (www.woke.as) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/creating-a-profitable-online-course-with-alex-lasarev-1/ (estierand.com/117-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    117: Creating A Profitable Online Course With Alex Lasarev (Part 1)

    Play Episode Listen Later Apr 7, 2021 24:45

    Online courses are so hot now especially with most of the world still stuck in their houses everyone is coming with the perspective of what are people interested in. However that is backwards. When you make your focus to make money you are stacking the odds massively against you. But when you come from within and you really discover your passion-what you love doing and it helps other people, then that is a recipe for success. My Guest: Alex Lasarev: Alex spent his 20's as a stand-up comedian and then accidentally built a global cult following as a dating coach until 2015. He discovered that our ability to attract amazing connections was in direct correlation to how much we fully love and accept ourselves. He then founded the Infinite Man Summit where they show men how to live fearlessly, empowering them to become the highest versions of themselves, by mastering their health wealth and relationships and ultimately discovering and living their soul's highest purpose. He had his first spiritual awakening in 2009 and went hard core pursuing enlightenment in 2015. In 2016 he started his podcast where he interviews people who are on the path of self realization and self love. Pivotal Moments: ·       When Alex was 17 he started with comedy. ·       Because of his traumatic and difficult upbringing he had no confidence. This is because he never got any love and support as a child that would have been helpful in his development. ·       In his 20's he couldn't connect with people especially with woman as he had too much fear. ·       So he got into the scene of how to talk to woman, and discovered it was manipulative. Alex went against the grain and instead of doing what everyone else was doing; he decided there is another path to that. ·       He came up with the idea of day game. ·       Alex has been successful in online courses. How did he get there? ·       Alex found that it all came about from helping people. He would help people and ask for reviews. His following grew. ·       In 2015 Alex went into a rabbit hole of self realization and true nature. Around that time he began a podcast. Advice: Only work with someone you love. Say no to the ones you don't want to work with. Love is our essence. The more you figure out that that is what you are and the more you realize that we are all connected, everything we put out is exactly what will come back at us. When you start living with the intention that everyone is your brother and sister then amazing things start to happen in every part of your life. Before you start your business do enough of the journey within to really discover on a deep level why you really want to do what you plan to do. If you are not at that place it will not be anywhere near successful than a business that begins on that foot. Quote: People don't care what you know until they know you care. Resources & Links: http://www.woke.as/ (www.woke.as) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/creating-a-profitable-online-course-with-alex-lasarev-2/ (estierand.com/117-2) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    116: Super Niche Your Brand With Chala Dincoy (Part 2)

    Play Episode Listen Later Mar 19, 2021 32:23

    Super niching is one of the hottest things right now. As we all have come to compete in the global market place over the last year, finding the space where you can stand out anywhere in the world is critical. Join us today as Chala Dincoy brings her wisdom from the biggest CPG brands in the word to show you how to find just the right spot. My Guest: Chala Dincoy Chala is the CEO and Founder of The Repositioning Expert. She is a marketing strategist who helps B2B service providers to connect quicker with the decision maker by repositioning their messaging. In her former life, she was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she is a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends The Way Apple Wins Customers. She is a speaker and expert featured on FOX, NBC, ABC, CBS, the National Post, the Ottawa Citizen, and a radio segment host on the Small Business Big Ideas Show. Pivotal Moments ·       Chala's trick is to super niche. ·       Chala started as an ABM in corporate and then she went on the ladder of moving through to the next manager level. ·       The reason Chala moved out of corporate was because she always had this dream to be an entrepreneur. ·       She invested money in coaches to help her with the transition from corporate to entrepreneur. ·        A lot of things are resolved when you have super niched. Advice: In order to super niche, ·       Draw a blue sky and write down every single industry of who you can work with or who you have worked with. ·       Write down their most expensive, costly and persistent pain points. ·       Score them for relevance in terms of whether it can make you money, whether you have access to the decision maker and whether it is a good fit for you and your skill set and background. ·       Once you have done that then the top three industries pain points pop out. ·       We deploy a research a 15 min conversation verifying and validating the assumptions around pain and price point. ·       Once you have the market data back that validates the pain point a lot of these cases turn into sales in the moment. ·       You can then take the data and deploy it into a messaging strategy and into a marketing plan. The formula for elevator pitch is: Who you help? What is their pain? How you help them? What results they get? Quote: The shorter time it takes to describe what you do, the more money you make. Resources & Links: https://repositioner.com/ (www.repositioner.com) To schedule https://repositioner.as.me/schedule.php?appointmentType=13410942 (www.repositioner.com/schedule) Link for Chala's book: Gentle Marketing https://program.repositioner.com/gentle-marketing-book (www.repositioner.com/book) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/super-niche-your-brand-with-chala-dincoy-1/ (estierand.com/116-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    116: Super Niche Your Brand With Chala Dincoy (Part 1)

    Play Episode Listen Later Mar 17, 2021 27:52

    Super niching is one of the hottest things right now. As we all have come to compete in the global market place over the last year, finding the space where you can stand out anywhere in the world is critical. Join us today as Chala Dincoy brings her wisdom from the biggest CPG brands in the word to show you how to find just the right spot. My Guest: Chala Dincoy Chala is the CEO and Founder of The Repositioning Expert. She is a marketing strategist who helps B2B service providers to connect quicker with the decision maker by repositioning their messaging. In her former life, she was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she is a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends The Way Apple Wins Customers. She is a speaker and expert featured on FOX, NBC, ABC, CBS, the National Post, the Ottawa Citizen, and a radio segment host on the Small Business Big Ideas Show. Pivotal Moments ·       Chala's trick is to super niche. ·       Chala started as an ABM in corporate and then she went on the ladder of moving through to the next manager level. ·       The reason Chala moved out of corporate was because she always had this dream to be an entrepreneur. ·       She invested money in coaches to help her with the transition from corporate to entrepreneur. ·        A lot of things are resolved when you have super niched. Advice: In order to super niche, ·       Draw a blue sky and write down every single industry of who you can work with or who you have worked with. ·       Write down their most expensive, costly and persistent pain points. ·       Score them for relevance in terms of whether it can make you money, whether you have access to the decision maker and whether it is a good fit for you and your skill set and background. ·       Once you have done that then the top three industries pain points pop out. ·       We deploy a research a 15 min conversation verifying and validating the assumptions around pain and price point. ·       Once you have the market data back that validates the pain point a lot of these cases turn into sales in the moment. ·       You can then take the data and deploy it into a messaging strategy and into a marketing plan. The formula for elevator pitch is: Who you help? What is their pain? How you help them? What results they get? Quote: The shorter time it takes to describe what you do, the more money you make. Resources & Links: https://repositioner.com/ (www.repositioner.com) To schedule https://repositioner.as.me/schedule.php?appointmentType=13410942 (www.repositioner.com/schedule) Link for Chala's book: Gentle Marketing https://program.repositioner.com/gentle-marketing-book (www.repositioner.com/book) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/super-niche-your-brand-with-chala-dincoy-2/ (estierand.com/116-2) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    115: Build A Business Asset With Lisa-Kipps Brown (Part 2)

    Play Episode Listen Later Mar 5, 2021 28:40

    Many people start their business to create a job for themselves, but at some point it's time to move beyond working all day and create a business asset that works for you. Have you ever wondered what steps to take first when you decide to move beyond just having made yourself a job? Join us today as Lisa gives us the tips you need to know on how to build an asset for yourself to be able to sell. My Guest: Lisa-Kipps Brown With 25 years of internet business experience, Lisa can help you use the web in the most profitable way possible, covering way more than marketing, technology & design. Lisa started her web & marketing strategy business in ‘96. At the same time as raising 2 kids & caring for her father-in-law with Alzheimer's (7+ yrs). She was later the caregiver for her mother with Alzheimer's (4yrs). Lisa is a big believer in building a business that can be adapted to fit one's life stages. Lisa has almost 15 years experience in rural Economic Development. Pivotal moments ·       Lisa wrote a book just after her mum had passed away from Alzheimer's. She was her care giver. The advice in it is really for anyone, but Lisa was targeting people age 50 + because they are at a stage in their life where they need to be thinking about selling their business. However many people don't even have what to sell. ·       People build businesses that don't have saleable value. But there is a point where you can own your business as an asset. So you can sell it on. ·       You have to remember no one wants to buy a job. ·       We have to think about what our assets are that we can be building up that aren't physical. It has to be something that has value to other people. ·       Lisa has a degree in accounting, but she hated it. She had a side consulting firm too. ·       Then Lisa dropped everything and started with her web and marketing strategy business in 1996. ·       Nowadays no one really needs web design they really need the strategy and to understand how to make everything work together. So now Lisa focuses on consulting on helping people get their business ready to sell. ·       What is a web strategy? ·       You have to look at the web as part of your business. ·       Lisa says everything is based around your strengths and weaknesses and goals and dreams. ·       When wondering what app to use it doesn't make a difference because it is a tool. You pick the tool that works best for you. Advice For something to become a scalable profit, you need to remove yourself from it completely. There is no way you can take the salary that you have created for yourself and sell it. Now based on everything you have learnt, you can create something different that can become a product. The highest value you can create is to think of your business as a turnkey business. As if someone walks up to you, hands you the cash and you can hand them the keys and leave. Quote The most important questions are the ones you don't even know need asking. Resources & Links: Below is a code for listeners to get a free e-book copy of Lisa's book "Boomer Cashout: Increase Your Business's Value & Marketability to Sell For Retirement": Free e-book https://lisakippsbrown.com/boomer-cashout/ ("Boomer Cashout: Increase Your Business's Value & Marketability to Sell For Retirement" ) Code: ESTIE https://lisakippsbrown.com/ (www.lisakippsbrown.com) Social media: @Lisakippsbrown Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to...

    115: Build A Business Asset With Lisa-Kipps Brown (Part 1)

    Play Episode Listen Later Mar 2, 2021 22:32

    Many people start their business to create a job for themselves, but at some point it's time to move beyond working all day and create a business asset that works for you. Have you ever wondered what steps to take first when you decide to move beyond just having made yourself a job? Join us today as Lisa gives us the tips you need to know on how to build an asset for yourself to be able to sell. My Guest: Lisa-Kipps Brown With 25 years of internet business experience, Lisa can help you use the web in the most profitable way possible, covering way more than marketing, technology & design. Lisa started her web & marketing strategy business in ‘96. At the same time as raising 2 kids & caring for her father-in-law with Alzheimer's (7+ yrs). She was later the caregiver for her mother with Alzheimer's (4yrs). Lisa is a big believer in building a business that can be adapted to fit one's life stages. Lisa has almost 15 years experience in rural Economic Development. Pivotal moments ·       Lisa wrote a book just after her mum had passed away from Alzheimer's. She was her care giver. The advice in it is really for anyone, but Lisa was targeting people age 50 + because they are at a stage in their life where they need to be thinking about selling their business. However many people don't even have what to sell. ·       People build businesses that don't have saleable value. But there is a point where you can own your business as an asset. So you can sell it on. ·       You have to remember no one wants to buy a job. ·       We have to think about what our assets are that we can be building up that aren't physical. It has to be something that has value to other people. ·       Lisa has a degree in accounting, but she hated it. She had a side consulting firm too. ·       Then Lisa dropped everything and started with her web and marketing strategy business in 1996. ·       Nowadays no one really needs web design they really need the strategy and to understand how to make everything work together. So now Lisa focuses on consulting on helping people get their business ready to sell. ·       What is a web strategy? ·       You have to look at the web as part of your business. ·       Lisa says everything is based around your strengths and weaknesses and goals and dreams. ·       When wondering what app to use it doesn't make a difference because it is a tool. You pick the tool that works best for you. Advice For something to become a scalable profit, you need to remove yourself from it completely. There is no way you can take the salary that you have created for yourself and sell it. Now based on everything you have learnt, you can create something different that can become a product. The highest value you can create is to think of your business as a turnkey business. As if someone walks up to you, hands you the cash and you can hand them the keys and leave. Quote The most important questions are the ones you don't even know need asking. Resources & Links: Below is a code for listeners to get a free e-book copy of Lisa's book "Boomer Cashout: Increase Your Business's Value & Marketability to Sell For Retirement": Free e-book https://lisakippsbrown.com/boomer-cashout/ ("Boomer Cashout: Increase Your Business's Value & Marketability to Sell For Retirement" ) Code: ESTIE https://lisakippsbrown.com/ (www.lisakippsbrown.com) Social media: @Lisakippsbrown Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to...

    114: Wealth Building With Brian Walsh (Part 2)

    Play Episode Listen Later Feb 26, 2021 42:03

    Have you ever wondered how to build real wealth? The type that grows even when you're not working? The kind you can pass on to the next generation AND enjoy with them while you're still around? If you think building your business is only to earn money, then think again. In this episode BRIAN shares with us what real wealth building is and how to get there. My Guest: Brian Walsh Brian Walsh is considered a leading authority on entrepreneurship and human behaviour. He is the founder of The REAL Entrepreneur™, a private research and education organisation dedicated to empower entrepreneurs to live a life of true wealth, freedom and meaning. Brian is a self-made millionaire with a multi-million dollar business, which influences the lives of millions of entrepreneurs in over 140 countries. Brian has spoken live to over one hundred thousand entrepreneurs from all over the world. Pivotal Moments ·       What turning point took you from numerous unsuccessful businesses to finally pivoting and getting it to work. ·       A mistake that a lot of people make is that they think that what we do is what makes us successful. ·       It took Brian time to realize that it wasn't what he was doing that was wrong, it was who he was that was wrong. True success, is when you find who you are. The journey to become the best version of yourself. ·       Brian has been in business for 35 years. His failures are not failures because of what he did, his failures were manifestations of his own belief in himself and what he was worthy of. ·       2012 was when his shift happened. ·       But over the last few years was the coming together of everything. ·       One has to identify who they are. Look at your past and be truly grateful for it. ·       Everyone has to have values. We need to understand everyone else's values. ·       Why do people start businesses? For 3 reasons: Money, people, or time. In other words we can say wealth, meaning and freedom-working yourself out of your business. We can wake up and ask our self how, can we create more of these 3 things in our life. Our business is a tool to do that. ·       This focus is what 99% of entrepreneurs don't get. ·       Most people don't use the word profit. They talk about cash flow. Paying bills. Creating salaries. ·       When you start out you are creating your salary but once you have done that you can scale out. ·       Wealth means you are making profit and are investing sums of money into your financial independence. Wealth is the accumulation of money and assets. Advice Most people's reasons for wanting to succeed in business is wanting to be financially free. The problem is they don't see it as that. Their void is success in business. So they reinvest in a business expand the business take it too far and push it over the edge, instead of just getting it profitable taking the money out and investing, until they are totally free. We have to exemplify this. The only real passive income is living off investments. So once a business owner acknowledges that he can make passive income, what rules do we need to follow? 1.      Listen to people who have done it. 2.     If it is too good to be true, it probably is and you want to avoid that. 3.     It is long and steady it is no overnight riches. Right now it is about making profit and taking a chunk of your dividend payment and put it into your investments. That is why you have a...

    114: Wealth Building With Brian Walsh (Part 1)

    Play Episode Listen Later Feb 23, 2021 22:31

    Have you ever wondered how to build real wealth? The type that grows even when you're not working? The kind you can pass on to the next generation AND enjoy with them while you're still around? If you think building your business is only to earn money, then think again. In this episode BRIAN shares with us what real wealth building is and how to get there. My Guest: Brian Walsh Brian Walsh is considered a leading authority on entrepreneurship and human behaviour. He is the founder of The REAL Entrepreneur™, a private research and education organisation dedicated to empower entrepreneurs to live a life of true wealth, freedom and meaning. Brian is a self-made millionaire with a multi-million dollar business, which influences the lives of millions of entrepreneurs in over 140 countries. Brian has spoken live to over one hundred thousand entrepreneurs from all over the world. Pivotal Moments ·       What turning point took you from numerous unsuccessful businesses to finally pivoting and getting it to work. ·       A mistake that a lot of people make is that they think that what we do is what makes us successful. ·       It took Brian time to realize that it wasn't what he was doing that was wrong, it was who he was that was wrong. True success, is when you find who you are. The journey to become the best version of yourself. ·       Brian has been in business for 35 years. His failures are not failures because of what he did, his failures were manifestations of his own belief in himself and what he was worthy of. ·       2012 was when his shift happened. ·       But over the last few years was the coming together of everything. ·       One has to identify who they are. Look at your past and be truly grateful for it. ·       Everyone has to have values. We need to understand everyone else's values. ·       Why do people start businesses? For 3 reasons: Money, people, or time. In other words we can say wealth, meaning and freedom-working yourself out of your business. We can wake up and ask our self how, can we create more of these 3 things in our life. Our business is a tool to do that. ·       This focus is what 99% of entrepreneurs don't get. ·       Most people don't use the word profit. They talk about cash flow. Paying bills. Creating salaries. ·       When you start out you are creating your salary but once you have done that you can scale out. ·       Wealth means you are making profit and are investing sums of money into your financial independence. Wealth is the accumulation of money and assets. Advice Most people's reasons for wanting to succeed in business is wanting to be financially free. The problem is they don't see it as that. Their void is success in business. So they reinvest in a business expand the business take it too far and push it over the edge, instead of just getting it profitable taking the money out and investing, until they are totally free. We have to exemplify this. The only real passive income is living off investments. So once a business owner acknowledges that he can make passive income, what rules do we need to follow? 1.      Listen to people who have done it. 2.     If it is too good to be true, it probably is and you want to avoid that. 3.     It is long and steady it is no overnight riches. Right now it is about making profit and taking a chunk of your dividend payment and put it into your investments. That is why you have a...

    113: The $2,750 Coffee Machine With Perry Marshall (Part 2)

    Play Episode Listen Later Feb 18, 2021 32:17

    If you want to understand an underlying pattern that explains why you are consistently leaving money on the table then Perry Marshall is the man to talk to. Join us today as Perry uncovers the truth behind the 80/20 rule, how it applies to your business, and many other secrets that will have you earning more money immediately. Pivotal Moments ·       Perry's biggest highlights over his years in business was 2 years ago when he was asked to give a presentation in the Royal Society of Great Britain, which was the oldest science organisation in the world. ·       Perry went to China to see his younger brother 17 years ago. He at the time was an English teacher doing missionary work. He had gotten a masters degree in theology. However he didn't use it then. ·       10 years later Perry published a book called Evolution 2.0 and a while after that he launched the largest fundamental science research prize in the world which was called the evolution 2.0 prize. Because what Perry found out was that when you ask where did life on earth come from the answer is no one knows. ·       Perry is an engineer, and he understands that a scientist cannot publish a paper and say God did it and that is the answer. No left or right extremes want to figure out how the world works. ·       So Perry figured that if he assigns money to it then it silences the extremes and it brings the real conversation to the surface. It opens up this very deep rabbit hole of things that you can go explore. ·       The reason Perry got invited to the Royal Society, was because the guy who invited him heard him speak on his podcast. ·       Perry worked in engineering; however he couldn't make ends meet, so he made a leap to sales. When that didn't work he discovered Direct Marketing. He wondered into a seminar where Dan Kennedy was speaking. ·       The first platform where Perry got sales leads was through Google. His second platform was Facebook. ·       If you understand Google advertising and Facebook advertising, you understand evolution because they work the same way. ·       Perry teaches integrated strategies where you can use the best of the different worlds. ·       Generally, the easiest way to get your step in the door, if you are doing something new, is by using facebook, because you get rapid feedback. But it eventually gets tiresome to keep up with it. ·       80% of what you are doing you might not need to be doing at all. ·       Sometimes in your life these little kisses from God show up. There is a certain way in which no matter how bad the day is that you may be having, you need a collection of them to dwell back on them. Advice: There are 5 things that are always true anytime anyone sells anything to anyone: 1.     They have the money. 2.     They have a bleeding knack. There is an urgency why they need to solve their problem. 3.     They buy into your USP- Unique Selling Position. 4.     They have the ability to say yes. 5.     It fits their overall plan. If you apply this to whatever you will do next, it tells you a lot. 80/20 means 20% of what you do produces 80% of what you get and the other 80% that you do produces 20% of what you do. It is a fractal pattern. This means there is a pattern in a pattern in a pattern. You can use this pattern to work predict things. Current Business Struggle: Perry's company has started a science research...

    113: The $2,750 Coffee Machine With Perry Marshall (Part 1)

    Play Episode Listen Later Feb 17, 2021 24:18

    If you want to understand an underlying pattern that explains why you are consistently leaving money on the table then Perry Marshall is the man to talk to. Join us today as Perry uncovers the truth behind the 80/20 rule, how it applies to your business, and many other secrets that will have you earning more money immediately. Pivotal Moments ·       Perry's biggest highlights over his years in business was 2 years ago when he was asked to give a presentation in the Royal Society of Great Britain, which was the oldest science organisation in the world. ·       Perry went to China to see his younger brother 17 years ago. He at the time was an English teacher doing missionary work. He had gotten a masters degree in theology. However he didn't use it then. ·       10 years later Perry published a book called Evolution 2.0 and a while after that he launched the largest fundamental science research prize in the world which was called the evolution 2.0 prize. Because what Perry found out was that when you ask where did life on earth come from the answer is no one knows. ·       Perry is an engineer, and he understands that a scientist cannot publish a paper and say God did it and that is the answer. No left or right extremes want to figure out how the world works. ·       So Perry figured that if he assigns money to it then it silences the extremes and it brings the real conversation to the surface. It opens up this very deep rabbit hole of things that you can go explore. ·       The reason Perry got invited to the Royal Society, was because the guy who invited him heard him speak on his podcast. ·       Perry worked in engineering; however he couldn't make ends meet, so he made a leap to sales. When that didn't work he discovered Direct Marketing. He wondered into a seminar where Dan Kennedy was speaking. ·       The first platform where Perry got sales leads was through Google. His second platform was Facebook. ·       If you understand Google advertising and Facebook advertising, you understand evolution because they work the same way. ·       Perry teaches integrated strategies where you can use the best of the different worlds. ·       Generally, the easiest way to get your step in the door, if you are doing something new, is by using facebook, because you get rapid feedback. But it eventually gets tiresome to keep up with it. ·       80% of what you are doing you might not need to be doing at all. ·       Sometimes in your life these little kisses from God show up. There is a certain way in which no matter how bad the day is that you may be having, you need a collection of them to dwell back on them. Advice: There are 5 things that are always true anytime anyone sells anything to anyone: 1.     They have the money. 2.     They have a bleeding knack. There is an urgency why they need to solve their problem. 3.     They buy into your USP- Unique Selling Position. 4.     They have the ability to say yes. 5.     It fits their overall plan. If you apply this to whatever you will do next, it tells you a lot. 80/20 means 20% of what you do produces 80% of what you get and the other 80% that you do produces 20% of what you do. It is a fractal pattern. This means there is a pattern in a pattern in a pattern. You can use this pattern to work predict things. Current Business Struggle: Perry's company has started a science research...

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