Podcasts about organic content

If you're still running ads like it's 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build trust, and what they expect from your content has shifted massively in 2025. In this episode, we're breaking down exactly why your lead flow has stalled—and what the most profitable studios are doing differently to generate 2-3 leads a day, not a month. Here's what we're covering: -Why Canva graphics and stock photos are killing your lead flow -The new rules of trust: What the 7-11-4 principle means for your ads -Why generic offers (like “5 classes for $55”) are dead—and what to do instead -The only type of content converting on Meta and TikTok in 2025 -The real reason you're still stuck at $40/day ad spend (and how to scale) -The new path to purchase: Why organic and paid work together -Three content pillars your studio's feed must include in 2025 -The marketing strategy that made one studio $3.5K in 14 days from $600 spend … and a whole lot more Chapters: ⏳ [00:00] The Brutal Truth: You're Invisible Without This Type of Content ⏳ [01:30] Why Studios Are Still Stuck Getting 2 Leads a Week ⏳ [03:00] The $237B Industry Surge—and Why You're Still Not Growing ⏳ [06:30] What Makes Ads Flop in 2025 (And What Actually Works) ⏳ [10:00] The $55 Offer That Failed—and the $149 Offer That Crushed ⏳ [12:00] Building Trust with Raw, Organic Content ⏳ [14:00] From Stock Images to Storytelling: The Content Shift You Need ⏳ [16:30] Gen Z, Millennials, Gen X: How Each Group Buys Differently ⏳ [21:30] Why Most Studios Should Be Spending $150+/Day (Not $40) ⏳ [26:00] The Online vs Offline Myth—and Why It's One Funnel ⏳ [29:30] Meta Trends: UGC Beats Polished Every Time ⏳ [33:00] What Big Brands Like Marc Jacobs Get Right (And You Can Too) ⏳ [35:00] How to Build a Binge-Worthy Feed That Converts ⏳ [37:00] Free Ad Audits: How to Get One (And What We'll Show You) ⏳ [38:30] Final Word: Content = Visibility = Viability Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books' for my personal recommendations or ‘non-negotiables'. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we'd like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with Simon Phillips, a New Zealand-based entrepreneur with a remarkable journey through the highs and lows of building e-commerce brands and agencies. Simon opens up about launching his first successful brand at 19, scaling it to seven figures, and then losing it all—only to bounce back with a new agency and, ultimately, a powerful accelerator program for e-commerce businesses. Through candid discussions, Simon shares hard-earned insights on what it really takes to build, lose, and rebuild both business and self-belief. The conversation covers the pitfalls of working with agencies, the shift to training internal teams, the power of niching down for business growth, and the crucial balance between personal development and professional success. You'll also hear their thoughts on leveraging AI, building community, and why focusing on your core customer is more important than ever. Whether you're an entrepreneur, marketer, or anyone seeking inspiration through adversity, Simon's story and Ed's wisdom will leave you with valuable takeaways on resilience, reinvention, and the importance of both inner and outer work in business. Learn more about Simon Phillips at E-commerce Accelerator. Tune in, get inspired, and discover why your greatest confidence often comes from your greatest defeats.  **Contact Ed Parcaut:** -

Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.

Converting YouTube viewers into qualified leads is a persistent challenge. Nate Woodbury, CEO of Be The Hero Studios and expert in YouTube for business, shares how to build conversion-ready funnels, test messaging and landing pages rapidly with ads, and transition to organic strategies for higher-quality lead generation. Learn when to prioritize speed with paid tactics and when to scale with organic reach.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Converting YouTube viewers into qualified leads is a persistent challenge. Nate Woodbury, CEO of Be The Hero Studios and expert in YouTube for business, shares how to build conversion-ready funnels, test messaging and landing pages rapidly with ads, and transition to organic strategies for higher-quality lead generation. Learn when to prioritize speed with paid tactics and when to scale with organic reach.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's digital landscape, there are only two primary methods to drive traffic to your online platforms: organic content and paid advertising. Join me as we delve into why both are essential for a robust online presence. Key Takeaways: Organic Content: Learn how consistent, high-quality content builds trust, authority, and long-term engagement with your audience. Paid Advertising: Discover how targeted ads can provide immediate visibility and drive quick results when executed correctly. The Synergy Between the Two: Understand how combining organic strategies with paid campaigns can maximize your reach and ROI. If you're looking to enhance your online traffic through effective content creation or strategic advertising, I'm here to help. Let's work together to build a tailored approach that suits your business needs.

If you're building a business online, at some point you've probably heard: “You need to create content.” But what does that actually look like? And how do you do it without burning out, dancing on TikTok, or spending 40 hours a week on Reels that nobody sees? In this episode of The Russell Brunson Show, I sit down with Eric Thayne… The creator, filmmaker, and author of Create, Don't Capture.  He breaks down the exact system he used to go from $100K in debt to rebuilding his business entirely with organic content. We go deep on Eric's viral framework (aka The 60-Second Perfect Webinar), how to turn everyday ideas into scroll-stopping videos, and why most people massively overcomplicate their content strategy. If you're trying to grow an audience, get more eyeballs on your funnels, or just finally show up online consistently… You're gonna love this episode!  The 60-Second Perfect Webinar: Eric's viral video framework Why creating content is more important than running ads The fastest way to come up with endless content ideas (even if you feel like you have nothing to say) Why documenting your journey beats waiting for perfection How to test hooks and content for free (before ever spending money on ads) The 3 types of content every creator should be posting (and how to balance them) Whether you're just getting started or you're already spending big on ads, this episode will challenge the way you think about content!!  AND… it will show you how to finally build an audience that actually converts!  Grab Eric's new book Create, Don't Capture (limited edition copies might still be available) → createdontcapture.com https://sellingonline.com/podcast https://clickfunnels.com/podcast https://30days.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Only 3% of LinkedIn users post content... are you one of them?LinkedIn expert Caroline Pennington uncovers powerful strategies for standing out, building your brand, and generating real business results — all without paid ads.Caroline shares how she made the leap from a 15-year corporate recruiting career to becoming an entrepreneur, podcast host, and the CEO of The Feminine Founder. She reveals her LinkedIn growth blueprint — including how to optimize your profile, engage authentically, and train the algorithm to work for you.Whether you're a founder, coach, or small business owner, this episode is packed with tactical takeaways you can apply today to start turning visibility into opportunity.

From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth"Brands need to stop thinking of themselves as the center of the conversation and start putting their audience first. If you focus on fulfilling their interests—whether through information, education, or entertainment—you're not chasing engagement anymore. You're creating value, and that's what drives real organic growth." That's a quote from Clayton McLaughlin and a sneak peek at today's episode. Hey there! I'm Kerry Curran—revenue growth consultant, industry analyst, and host of Revenue Boost: A Marketing Podcast.

Grab a ticket Advertising Week Europe 2025 here.Welcome back to The Girls in Marketing Podcast!In this episode, we're breaking down Instagram's controversial AI-generated comments and exploring Google's latest privacy move with shielded emails. We also dive into TikTok's push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.Plus, we've got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover's bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health's impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.It's a packed episode, filled with insights and campaigns!Chapters:00:00 Introduction01:15 Instagram's AI Generated Comments06:35 AI and Copyright Protection10:31 Longer Videos on TikTok14:21 Google's Shielded Email Update17:06 Workplace Stress and Mental Health23:55 Community Q&A24:27 Top Tips for Growing a Corporate LinkedIn Page26:28 The Importance of Organic Content on LinkedIn29:10 Staff Picks: Noteworthy Campaigns29:27 Jaguar Land Rover Rebrand: A Case Study33:40 Advertising Week Europe Event34:25 Brands Killing Their Products: A Trend?40:28 Flo Health Campaign: Breaking Taboos44:31 Creative Marketing on a Budget46:38 Final Thoughts

Today, I'm thrilled to welcome back Cass Thompson, a former career coach and expert in all things networking. Cass believes that while our opportunities to connect are endless thanks to social media and digital tools, those connections require genuine effort to transform into meaningful relationships. That's why she founded The One Hello Society, a community designed to foster accountability in follow-ups, which are crucial for business success.   In this episode, we dive deep into building authentic relationships, effective networking strategies for 2025 and beyond, and the importance of prioritizing personal interactions over productivity. Whether you're giving, taking, or simply staying in touch, you'll learn how to harness these connections for maximum impact. Plus, hear about Cass's unique approach to networking without the 'ick' factor and her insights into why everything stems from caring for people rather than just giving value. Tune in for an engaging and insightful conversation that will transform your perspective on networking and relationship building.   What You'll hear in this episode: [0:50] Guest Introduction: Cass Thompson [1:35] Networking in the Digital Age [2:25] Building Authentic Relationships [4:25] The Importance of Staying in Touch [5:50] Personalizing Networking Efforts [8:15] Creating Opportunities Through Casual Interactions [18:50] Effective LinkedIn Strategies [24:35] Balancing Automation and Personalization [31:15] The ROI of Personalization [32:15] Effective Follow-Up Strategies [34:25] Time-Bound Networking Tactics [38:00] Building Authentic Relationships [41:15] The Power of Listening and Helping [44:10] Consistency and Accountability [50:35] Leveraging Existing Networks [57:55] Introducing One Hello Society   If you like this episode, check out: How to Use LinkedIn Strategically in Your Business with Cassandra Thompson Proven Methods for Organic Content with Peter Vander Wall How Getting in the Right Rooms Gets You the Biggest Advantage with Veena Jetti   Connect with Cassandra: Learn More About One Hello Society https://www.cassthompson.com/onehellosociety Connect with Cassandra on LinkedIn www.linkedin.com/in/cassthompson Connect with Cassandra on IG www.instagram.com/cassthompsonconsulting   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.    

Organic content should be treated as an essential part of any marketing strategy, particularly for start-ups trying to build their brand. It forms the foundation upon which authentic connections with the audience are built, setting the stage for long-term engagement and loyalty.Join host Catarina Hoch (VP of Global Marketing, Operatix & memoryBlue) and Jake Hurwitz (Founder, Thursday Labs) as they unravel the nuances of organic content and brand building for start-ups in this captivating episode of B2B Revenue Acceleration.Jake delves into why start-ups face unique challenges in establishing their brand identity through organic content, as well as shedding light on the importance of prioritizing brand building from the early stages and its profound impact on long-term success.The discussion continues as they explore common blind spots that start-ups often overlook when crafting their brand message. From navigating the digital age to cost-effective strategies for building brand recognition, Jake shares valuable insights to help start-ups thrive in today's busy market.Tune in to gain expert insight into navigating the art of organic content for start-up brand building with actionable tips to propel your business forward in the competitive landscape.

If everyone's doing SEO, who really gets the top spot? How do you claim it? In this discussion, we'll explore content marketing and why this organic approach is the way to go in 2025. Learn more at https://medfiremedia.clientcabin.com/app/proposal MedFire Media division of Logjam Solutions Limited City: Waterlooville Address: 101 Woodsedge Website: https://medfiremedia.clientcabin.com/app/proposal

#228: Growth | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He's also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - - Intro to Anthony Blatner (08:39) - - Focusing on LinkedIn and Future Expansion (12:04) - - Effective Social Media Advertising and Organic Content (15:28) - - The Overlooked Importance of Creative Content in Advertising (17:36) - - Targeting Personas with Top-of-Funnel Ads (24:06) - - Creating Unique and Targeted Content: Pros and Cons (25:22) - - Lead Generation Strategies for Small Budgets (29:35) - - Effective Funnel Strategies for Small Budgets (33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:57) - - Building Long-Term Memory with Consistent Branding in Marketing (40:18) - - The Power of Narrow Focus for Audience Growth (43:25) - - Content Planning Based on Sales Cycle Length (45:14) - - Connecting with Anthony Blatner on LinkedIn Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it's just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that's email, SMS, push notifications, or beyond.And the best part is that it's all automated, so you're not just blasting campaigns and hoping for the best. You're running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In todays episode Will talks about how to plan out your organic based on the CTA's you want to make on a weekly and monthly basis.

Organic content creation is not enough. Law firm owner with a trust account? Want to know an EASY way to reconcile your account and avoid the big bad bar association? Check out my new guide - Trust Account Reconciliation Made Easy: 3 Simple Steps a Cheatsheet to Keep You Compliant - https://bigbirdaccounting.com/trustaccount

Megan Bowen and Evan Hughes host Ashley Lewin and Steph Crugnola in a roundtable discussion of how to create a sustainable, unique content strategy. They cover:Building a unique point of view in content strategy is crucial for differentiation and capturing audience attention.Consistency in content distribution helps build trust and establishes the brand as a credible source of information.Integrating different content formats (video, text, visuals) can effectively engage diverse audiences.Authenticity and humanized content resonate more with audiences than overly polished or curated posts.A well-developed strategic narrative, based on understanding big changes in the market, can align messaging across all company communications.In addition to valuable insights and questions from the live audience, Megan, Evan, Ashley and Steph share their personal strategies for keeping up with content production as well as the Refine Labs strategy. Episode topics: #marketing, #demandgeneration, #B2BSaaS, #digitalmarketing #advertising #content #roundtable #marketingexpert______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guests:Ashley LewinSteph CrugnolaConnect with the hosts:Evan HughesMegan Bowen

If your leads are “bad” but you aren't publishing solid organic content regularly, you're missing a key part of your marketing plan.Why should complete strangers give you the time of day? They don't know you, like you or trust you. The solution: Use organic content to build trust before your conversation starts. Leads who have already seen your face, your business and your happy clients will be much more inclined to respond when you reach out and offer help. And when they need help, they'll come to you first.In this episode of "Run a Profitable Gym," gym owner and marketing expert Kieran O'Dwyer joins host Mike Warkentin to present a simple but incredibly effective four-post content cycle fitness entrepreneurs can use over and over to warm leads fast. If you follow Kieran's detailed instructions, you'll build trust, earn better leads and dramatically improve conversion rates in the sales office.Links"The Golden Hour" by Chris CooperGym Owners UnitedBook a Call  0:43 - Are there bad leads?5:32 - Great organic marketing7:54 - Social-media content plan19:29 - Content production and AI24:08 - Next-level content

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/What's the secret to standing out in the crowded digital space?In this episode of The Digital Revolution Podcast, Eli is joined by Patrick Williams, an industry veteran in the digital space. They discuss Patrick's journey from his early life and career beginnings to his extensive experience in digital marketing, freelancing, and content creation. The conversation touches on practical advice for businesses, the role of AI in marketing, the power of organic content, and the importance of mental health in the workplace.00:00 Intro00:45 Meet the SEO Expert01:31 Patrick's Early Life and Career Beginnings03:28 Journey into Digital Marketing04:31 Freelancing and Content Creation09:18 Agency Experience and Freelancing14:42 AI in Digital Marketing19:13 Local SEO Strategies for Service Businesses22:16 National E-commerce SEO Strategies23:10 The Power of Organic Content in E-commerce24:13 Engaging with Your Customer Base25:08 Leveraging Social Media Algorithms26:18 Creating Content with Limited Resources27:15 The Power of Posting Frequently27:59 Understanding Social Media Algorithms28:55 Strategies for Different Platforms31:00 Prioritizing Digital Marketing Channels33:05 Utilizing AI and Free Tools35:28 The Future of Digital Marketing38:20 Mental Health in the Workplace40:53 Personal Stories and Mental Health Advocacy48:41 Final Thoughts and EncouragementDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Learn how to use LinkedIn's organic and paid strategies to attract leads and boost conversions. Most B2B marketers know that LinkedIn is a goldmine for leads, but few truly know how to tap into its full potential. They post content, run ads, and hope for the best—without a clear strategy to maximize engagement and conversions. But here's the thing—LinkedIn success isn't just about showing up; it's about showing up the right way. In this LinkedIn marketing masterclass, I'm breaking down the strategies that separate high-performing professionals from the rest: Organic Authority Building – How to create content that gets seen and sparks engagement Thought Leadership Ads – The secret to running high-impact ads at a fraction of the cost The 3-Stage Funnel Approach – A proven method to warm up cold prospects and drive more conversions Plus, we'll reveal the top mistakes people make with LinkedIn Ads and how to avoid wasting money on campaigns that don't convert. If you're serious about using LinkedIn to grow your business, this episode is packed with insights you can't afford to miss! To guide us through all of this, I'm joined by AJ Wilcox, one of the world's leading LinkedIn Ads experts. AJ is the founder of B2Linked, a LinkedIn Ads-only agency that has managed over $150 million in ad spend and worked with five of LinkedIn's top ten spending accounts. He's spoken at 80+ industry events, been featured on over 200 podcasts, and hosts The LinkedIn Ads Show, where he shares expert strategies for LinkedIn success. Beyond marketing, he's a triathlete, a redhead, and drives a ridiculously fast go-kart as his company car—so you know this conversation is going to be a fun one! Links: https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Heather shares her proven strategy for attracting customers without paid ads—perfect for those looking to grow their business organically! This episode breaks down how to leverage a blog, podcast, video show, and social media to build a loyal audience, turn viewers into email subscribers, and create content that keeps them coming back. Heather explains the importance of consistency, strategic calls to action, and tools like ManyChat to convert engagement into real business growth. If you're ready to refine your content strategy and attract ideal customers, don't miss this episode!Key Takeaways:(02:10) Choosing between paid ads and organic content(05:00) Organic content basics; YouTube, podcast, blog, social media(07:15) Repurposing content for maximum reach(09:35) Building your email list; ManyChat(12:20) Heather's 2025 organic content strategyEpisodes Mentioned:#18: Learn the Power of Facebook Ads with Beth Anne Schwamberger#46: Social Media Strategies for Beginners#47: How to Show Up Consistently in Your BusinessDon't forget to grab the FREE Teacher Biz Starter Guide! teacherbiz.com/StartConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more.In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founder-Led Content Strategies2. Building a Content Engine: Key Roles and Process3. Systems for Creating and Managing Content4. Agile Workflow for Content Creation5. Social Media Content Types and Pillars6. Optimizing Content for Conversions7. Balancing Paid and Organic Marketing8. Balancing Virality and Conversion GoalsTimestamps00:00 Caleb's background and getting into content creation 05:22 How Shadow Light Studios works with brands 07:35 The power of founder-led content and storytelling 12:44 Who should create founder-led content 15:02 Key pillars for effective founder-led brand content18:55 Balancing content creation as a founder with limited time22:16 How to structure content teams and roles28:40 Paid ads vs. organic content—how they work together31:39 Building a content strategy and implementing a system36:18 Managing content sprints and pipeline43:01 Content that performs vs. content that converts49:01 Lead capture and conversion optimization techniques53:09 Wrap up and where to follow Caleb AlvarezShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Caleb Alvarez - Founder of Shadow Light StudiosBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Feeling stuck on what content to create and how to make it actually work for your business? In today's episode, I'm sharing my unconventional take on organic content, why quality and consistency matter more than volume, and how to tap into inspiration from your real-life experiences. If you've ever felt stuck in a content hamster wheel, this one's for you.

After spending over a decade refining my organic content strategy, I've built a system that's generated millions in profit—and I want to share it with you. The key to standing out in a crowded market, especially when consumer confidence is at an all-time low, is building trust. Without trust, there are no leads, no sales, and no growth.There are four pillars that form the backbone of this system, and it all starts with one thing: your backstory. Your personal journey matters more than you might think. For me, I went from being an overweight type 1 diabetic to winning bodybuilding championships and building a multi-million-pound coaching business. That story isn't just mine—it's what connects me to my audience.If you want to create a business that generates serious revenue while genuinely helping people, this strategy is exactly what you need. Let's get to work and build something that serves both your bank account and the world.⁠Weekly Life & Business Growth Tips delivered straight to your inbox: https://phil-graham.com/newsletter-si...

It will continue to get even harder running organic plays for your Online Health Coaching Business.   In today's discussion we discuss why we feel organic content is dying, why it's frustrating, and the new vehicle to a successful Online Health Coaching Business.   Allow us to make our argument on organic content and by the end of the conversation you are not convinced, you don't have to test out what we suggest.    Make sure you have your note pads or apps out and listen to the full episode.   Keep taking action, pursuing personal excellence, and impacting lives!   In This Episode, we discuss: Why we feel organic content is dead The frustrations you are feeling as a content creator  The new vehicle to a successful online health coaching biz   Follow Us: Instagram YouTube Attention: Icon Meals is offering 40% off your first order for Dynamic Lifestyle Podcast Listeners!   See all the delicious Meals and Goodies they have HERE  and use the Code: FITPROS when you checkout.     Attention Health Professionals & Coaches: "FREE Online Health Coaching Biz Scan + a 15 Min Business Consult”  See HERE   Free Online Workshop:   How driven health pro's/coaches break the chains of the brick and mortar and build an online health coaching business so they can create more impact, time freedom, and income   Watch Here   See the full Show Notes to this episode here: https://www.liveadynamiclifestyle.com/podcast/organic-content-is-dead-theres-a-new-vehicle-to-a-successful-online-health-coaching-business/

Generate high-quality leads from a podcast each month: https://voics.kit.com/qualified-leadsHow do you actually stand out as an online coach?It's not just about flashy ads or complex funnels.  It's about mastering your mindset, defining your niche, and creating offers that your audience wants. In this episode, Brandon Forbes, online coaching entrepreneur and marketing expert, breaks down: Why authenticity and trust are the new currency in coaching  How niching down can skyrocket your growth  The truth about paid ads: magnifying strengths (or weaknesses)  Why mindset is the biggest factor in scaling to six figures and beyond  Brandon has helped countless coaches unlock their potential and scale their businesses using proven strategies that simplify success while staying aligned with their values.  Ready to elevate your coaching business and build something aligned with your passion and purpose?  Subscribe now and get ready to crush your 2025 coaching goals!  (00:00) Introduction: Solving Coaching Challenges(00:40) Coaching Industry in 2025(03:23) Crafting a Unique Selling Proposition (USP)(07:19) Strategies to Scale from $10K to $100(10:52) Organic vs Paid Strategies(12:10) Integrating Ads and Organic Content(16:01) Choosing the Right Funnel(21:00) Mastering Workshop Funnels(23:07) Is Running Ads Worth It?(25:20) Pricing Strategies for Coaching Programs(30:42) Escaping the Online Business Rat Race(35:07) Discovering Identity Through Faith(38:10) Overcoming Limiting Beliefs for GrowthSupport the show

Most people think ads and content are the key to making millions. They're wrong. The truth? It all starts with your offer. In this video, I break down: How to create irresistible offers that practically sell themselves. The secret to aligning your offers with organic content and ads for maximum impact. Why most offers fail—and the simple tweaks that can skyrocket your conversions. If you've been posting content, running ads, and still not seeing results, it's time to fix the one thing that changes everything: your offer.   Watch the full episode on YouTube: https://youtu.be/c4Juwq13sFA   GET IN TOUCH: Instagram: https://www.instagram.com/chrisdufey/     WHEN YOU'RE READY… HERE ARE THE 2 BEST WAY I CAN HELP YOU FOR FREE   #1 -

Anthony Pierri is the co-founder of Fletch PMM, a consultancy that helps early-stage B2B startups sharpen their positioning and better articulate their value propositions. In this conversation, we explored: Why niche marketing is critical for early-stage success How small teams can scale effectively Practical steps for defining a product's positioning using seven key elements Anthony also dives into the importance of clear messaging, tangible go-to-market assets, and the psychology behind buyer decisions. A must-listen for B2B startups looking to stand out. EPISODE LINKS: Fletch PMM: https://www.fletchpmm.com Anthony on LinkedIn: https://www.linkedin.com/in/anthony-pierri TIMESTAMPS: 00:00:00 Intro and Background 00:01:20 Fletch PMM 00:01:58 Positioning and Messaging Strategies 00:05:55 Custom Services vs. Productized Services 00:07:50 Vagueness in Product Marketing 00:10:12 Stages of Product Market Fit 00:11:48 Investor Expectations and Market Focus 00:13:06 Executive Alignment and Brand Messaging 00:14:48 Mental Availability and Positioning 00:19:00 Belief Change and Niching Down 00:24:35 Organic Content and Personal Branding 00:29:00 Content Strategy and Funnel Building 00:33:22 Common Homepage Mistakes 00:35:39 The Importance of Focus in Marketing 00:36:39 Voice of the Customer 00:39:53 The Buying Decision Process 00:42:51 Homepages in Customer Acquisition 00:45:03 Positioning Transformation 00:49:24 Steps to Effective Positioning 00:50:53 Choosing the Right Market Segment 01:03:42 Closing CONNECT: Website: https://hoo.be/elijahmurray YouTube: https://www.youtube.com/@elijahmurray Twitter: https://twitter.com/elijahmurray Instagram: https://www.instagram.com/elijahmurray LinkedIn: https://www.linkedin.com/in/elijahmurray/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/ Spotify: https://podcasters.spotify.com/pod/show/elijahmurray RSS: https://anchor.fm/s/3e31c0c/podcast/rss

Leticia Gardner has $1M followers on Instagram and over 2M on TikTok… and over 100k on YouTube. Her and her husband are the dream team. Her Husband, Rod Gardner is retired from the NFL and together they were on The Amazing Race. They're both entrepreneurs and are now growing their business together. Leticia talks about how you can compare organic content to paid content, and why she finds value in both, even when you have a large audience. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Connect with Leticia on Instagram HERE

From spending a down payment on a home on paid ads and seeing ZERO return to tripling their revenue in six months, this Australian skincare brand has completely transformed their business using organic marketing strategies. Join host Savannah Jordan as she takes you through this client's entire journey and the small messaging & marketing shifts that led to massive sales success.   -- If you have marketing/sales questions - message us on IG, or if you want to see the difference the right marketing/sales strategy can have in your business - go to our application form and fill it out so we can chat!

In dieser Folge geht es um Paid Social Media – und warum das eigentlich gar nicht so kompliziert ist, wie viele denken. Und obwohl Paid Social Media als heilige Disziplin gilt, kann es jeder und jede erfolgreich umsetzen – mit dem richtigen Plan und ohne ein riesiges Budget. In dieser Folge redet Carsta Maria Müller mit Peer Wörpel, Geschäftsführer der Agentur La Red, wie man eine erfolgreiche Paid Social Media Strategie aufbaut. Er gibt praxisnahe Tipps, wie du Ads schaltest, die wirklich funktionieren, und wie du Schritt für Schritt in die Welt der bezahlten Werbung eintauchst. Social Hub Ein großen Dank auch an unseren Partner dieser What The Social?!-Staffel: Social Hub, die All-in-One-Social-Media-Software, begleitet uns in diesen Know-How-Crashkursen und schenkt uns wertvolle Zeit für die Dinge, die wirklich Spaß machen. Um endlich Community Management, Content Planning & Co an einem Ort zu haben, schaut unbedingt auf https://socialhub.io/whatthesocial vorbei! Timecodes: 01:00 Interview Start  01:50 Heiliger Gral 02:30 Perfekter Strategieplan 05:00 Budget 06:50 Zielgruppe 08:10 Urban Myth 09:14 Paid Kampagne aufsetzen 12:50 Touchpoints 14:20 Zeitraum 15:00 Fehler bei Paip 18:30 Organic Content 21:00 Make or Buy 22:00 Benchmarks 26:00 Agentur In dieser Podcastfolge erwähnt: Peer Wörpel Meta CraftBeerAdventskalender Hier findest du mehr über uns: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Instagram LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Impressum⁠⁠

In today's episode, I'm excited that the one and only Brock Johnson is here to talk about paid vs. organic content strategies, money mindset, and hiring. We also dive into so much more! Brock shares about his upbringing in an entrepreneurial family where the mindset was always “We'll find a way.” Brock gives us full transparency on so many behind-the-scenes strategies and tactics he uses to run an incredibly successful business.In today's episode, we cover:Paid vs. organic content strategies and how to integrate them to drive leadsHow finding joy in the process makes a good marketerHow to track leads and conversionsOptimizing tactics and strategies based on the digital landscape and performanceWhat freemiums Brock offers, and how many are active at one timeTips on outsourcing any tasks that give you back your timeFunnel strategy and ideas Connect with Brock: Follow on Instagram @brock11johnsonFollow on Threads @brock11johnsonFollow on TikTok @brock11johnsonFollow on X @brock11johnsonFollow on Facebook @brock11johnsonFollow on YouTube @BuildYourTribePodcastVisit the InstaClubHub websiteListen to his podcasts: Social Media Money Makers and Build Your Tribe Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/11/05/paid-vs-organic-content-strategies/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in...

In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance of landing page funnels in nurturing leads and driving conversions. He discusses how to create effective landing pages that guide potential customers through each stage of the buyer's journey, from consideration to purchase. This is a jam-packed episode filled with bangers! Thanks for watching!

Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. In This Conversation We Discuss: [00:41] Intro[01:42] Managing new and old podcast equipment[02:34] Building an Amazon career from the ground up[03:51] Navigating retail shifts over 18 years[04:48] Managing business through Amazon's complexities[05:49] Supporting small brands in a tough market[08:24] Recognizing signs to branch into Amazon[09:17] Pushing organic content to stay competitive[10:45] Debunking the myth of overnight success[11:47] Evaluating margins before jumping on Amazon[14:11] Navigating Amazon's tough commodity landscape[15:11] Focusing on hero items for better visibility[16:37] Spending wisely to boost product discoverability[17:46] Avoiding common pitfalls on Amazon listings[19:04] Safeguarding against Amazon's listing restrictions[19:53] Mastering conversion rates and traffic insights[20:54] Understanding the impact of UPC errors on listings[22:47] Preventing issues with initial product setup[23:16] Exploring services at Quickfire[24:23] Hiring smart for different business modelsResources:Subscribe to Honest Ecommerce on YoutubeDigital commerce agency built brand first quickfirenow.com/ A show that covers brands, retail, e-commerce, digital advertising, Amazon, and more podcasts.apple.com/gb/podcast/always-off-brand/id1560745895Follow Scott Ohsman linkedin.com/in/scott-ohsman-861196a6/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In episode #43 of the Marketing Matters™ podcast, we talk about “earning your badge of honor” in business. Is growing your business organically honorable? What about growing your business with paid advertising? In this episode, you'll learn how to hit your business goals sooner and walk away with questions to ask your clients to give you social media content for months. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

Peter Maldonado and Rashid Ali launched Chomps to fill a need of their own. Six years later, they developed an analytics and feedback strategy that allowed them to earn $20 million in revenue the first year they quit their day jobs. For more on Chomps and show notes click here. 

In this episode of The Bottom Line, host Cody Wittick sits down with Rachel Sanders, the CEO and co-founder of Rootine, a brand revolutionizing the future of supplements by using unique health data for targeted products.Rachel dives into how her investment banking background fortified her business acumen and aided in the daily operations at Rootine. This episode also touches on the strategy behind her organic social virality, with some of her reels amassing 5 to 10 million views.Tune in to gain crucial insights on product innovation, marketing spend, and the power of organic social content.----------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.----------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients. But here's the catch—not just any content will get these results. You can't create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal clients. Content Overview

My name is Evan, I own a crafting company called Scorch Marker and I coach people that sell products. I can teach you how to make videos just like me so you can sell more products. Grab my free ecom checklist so you can see what I can help you with and what I teach: https://www.vanader.com/checklist-optin#submit-form Try my program for $1 for a limited time: https://vanader.samcart.com/products/the-accelerator-trial-1/ (sponsored) Get a business bank account with Relay: https://lets.bankwithrelay.com/vanader/ If you want to chat, DM me on Instagram @vanadergrowth https://www.instagram.com/vanadergrowth/ Disclosure: Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank, Member FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content.Read more about Alexa Curtis and show notes here. 

https://youtu.be/5UVqvk4aY2kWelcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce.Newton Baby, known for its innovative and breathable crib mattresses, has been revolutionizing baby sleep products for nearly a decade.In this episode, Aaron discusses the importance of a quantitative approach in marketing, the challenges and strategies of educating consumers about unique products, and the evolving nature of e-commerce. He also covers the company's emphasis on influencer marketing and how they balance creativity with data-driven decisions.Aaron provides insights into the company's innovative product lines, their use of various marketing channels, and the importance of organic content and community building.Tune in to learn about the meticulous processes behind Newton Baby's marketing success and gain practical knowledge on managing a bootstrap brand effectively in today's competitive landscape.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Aaron Zagha, the Chief Marketing Officer at Newton BabyLinkedIn: https://www.linkedin.com/in/aaronzagha/Newton Baby – https://www.newtonbaby.com/Takeaways:Data analytics is crucial in measuring the success of marketing campaigns and making data-driven decisions.Influencer marketing can be an effective channel for driving conversions, but it requires careful selection and measurement of influencers.Organic content and email marketing play important roles in engaging and nurturing customers.Building a marketing team requires a balance between in-house expertise and outsourcing to agencies.The marketing landscape is evolving, with a focus on efficiency and profitability.Chapters:00:00 Introduction and Background01:21 The Role of Data Analytics in Marketing07:28 Harnessing the Potential of Organic Content and Email Marketing11:47 Building a Marketing Team: In-House vs. Outsourcing

Yesterday, I had a strategy call with a new student in our coaching program. He's running an amazing company that makes a huge impact on an underserved community during a vulnerable time in their lives. We brainstormed ways to solve his lead generation problem and how to get his life-changing service in front of more people.The main takeaway? Organic, authentic content is king. Forget the high production values.  Just focus on sharing real, valuable insights.Entrepreneurs, share your stories. Transform your communities and maximize your impact. LEAVE A REVIEW if you liked this episode!! Let's Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Let's get real...most of my traffic and sales comes from organic. And I want you to know how to do this too!    Ready to take your biz to the next level? Join Next-level CEO Mastermind!   Want more content? Follow me on the 'gram & YouTube! Insta: @jessicastansberry YouTube: @jessicastansberry

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Tom Hunt, the Founder and CEO of Fame, a solo-founded and bootstrapped company with a $3.8m ARR. Tom is also the Founder of SaaS Marketer, Abney, and bCast, as well as host of the Confessions of a B2B Marketer podcast, where he shares insights on helping B2B businesses grow effortlessly.

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Tom Hunt, the Founder and CEO of Fame, a solo-founded and bootstrapped company with a $3.8m ARR. Tom is also the Founder of SaaS Marketer, Abney, and bCast, as well as host of the Confessions of a B2B Marketer podcast, where he shares insights on helping B2B businesses grow effortlessly.

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Tom Hunt, the Founder and CEO of Fame, a solo-founded and bootstrapped company with a $3.8m ARR. Tom is also the Founder of SaaS Marketer, Abney, and bCast, as well as host of the Confessions of a B2B Marketer podcast, where he shares insights on helping B2B businesses grow effortlessly.

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Tom Hunt, the Founder and CEO of Fame, a solo-founded and bootstrapped company with a $3.8m ARR. Tom is also the Founder of SaaS Marketer, Abney, and bCast, as well as host of the Confessions of a B2B Marketer podcast, where he shares insights on helping B2B businesses grow effortlessly.

Welcome to a new episode of The Founder podcast. In this episode, I have with me Leila Hormozi, co-founder of Acquisition.com, to dive into the secrets of successful business scaling, the power of organic and paid marketing, and the future of business education. Leila's insights from her journey in building and scaling businesses offer a blend of strategic wisdom and practical advice. Whether you're a budding entrepreneur or an established business owner, Leila's experiences and forward-thinking approach provide invaluable lessons on navigating the complexities of modern business. Join us for a conversation filled with actionable strategies, personal anecdotes, and a glimpse into the future of entrepreneurship. Highlights: “A big red flag is when companies aren't willing to invest in talent... it's undeniable the impact that investing in good people has on the success and growth of a business."     “The businesses that have paid plus organic have a significantly lower cost of acquisition and a significantly higher lifetime value of customers... It's about creating your ideal customer through your content." "Our mission is to make real business education available to everybody... it's about changing the industry and making a mark through education." Timestamps: 00:00- The Value of Investing in Talent 01:21- Shift in Marketing Strategies 04:20- The Impact of Organic Content on Business Growth 06:51- Choosing the Right Platform for Organic Marketing 08:12- The Role of LinkedIn and Facebook in B2B Marketing 10:10- Creating Engaging Content Across Platforms 13:00- Operational Excellence and Team Analysis 17:22- Competitiveness and Work-Life Balance 24:26- Personal Insights and Alex Hormozi's Character 36:12- Vision and Mission for the Future of Acquisition.com Live Links:  Join my community - Founder Acceleration ⁠https://www.founderacceleration.com ⁠ Apply for our next Mastermind:h⁠ttps://www.thefoundermastermind.com⁠  Golf with Chris h⁠ttps://www.golfwithchris.com⁠  Watch my latest Podcast Apple- ⁠https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S⁠ Spotify- ⁠https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2⁠ YouTube - @thefounderspodcast