Podcasts about b2b b2c

Rory Woodbridge, Product Marketing Consultant, shares why the best PMMs obsess over what he calls radical simplicity.The challenge isn't adding more messaging. It's having the discipline to remove everything that creates confusion.Rory explains why great Product Marketers make tough choices, simplify relentlessly, and focus only on what customers need to understand at each stage of their journey.You'll learn:

Why does Product Marketing look so different in Europe, and why copying US playbooks often leads to the wrong outcomes?In this episode, I sit down with Rory, Product Marketing Director consultant, with 13+ years of experience in PMM, across top tech companies such as Google, YouTube and Pleo. Europe Isn't Silicon Valley: Together, we unpack what truly shapes Product Marketing in Europe today, and why this context is driving the rise of fractional PMM roles.In this conversation, you'll learn:

We sit down with Bridget Winston to unpack what separates a real Chief Revenue Officer from a bookings-focused sales leader, and why the org chart tells you the truth faster than the job title. We get practical about SaaS metrics, AI-driven go-to-market, and the leadership habits that keep teams performing as the playbook keeps changing.• Evaluating a CRO remit by reporting lines and revenue accountability• Using GRR and NRR to diagnose product-market fit and ICP clarity• Treating revenue as a lagging indicator of customer centricity• Preparing for LLM-driven discovery with brand, PR, and earned media• Testing AI tools that shrink territory and quota planning cycles• Shifting budget from paid ads to community-led growth and local events• Turning customer testimonials into repeatable social proof loops• Managing humans and AI agents with specific, camera-ready feedback• Fixing incentives and systems before blaming the team• Creating urgency with day-five impact expectations instead of tired 30-60-90 plansYour org chart can tell you whether you're hiring a true Chief Revenue Officer or just renaming a VP of Sales. We sit down with Bridget Winston, CRO at Patient Now and a three-time CRO, to get brutally clear on what revenue ownership actually means and why “bookings” is a dangerous north star when retention and expansion are what compound.We dig into the SaaS metrics that expose reality fast: GRR, NRR, LTV to CAC, and how boards interpret dashboards when product-market fit and ideal customer profile are still shaky. Bridget shares a sharp reframing that stuck with us: revenue is a lagging indicator of customer centricity. From there, we zoom out to the “SaaS-pocalypse” conversation and what happens to pricing, planning cycles, and revenue per employee as AI turns some companies into dinosaurs and others into cheetahs.Then we get tactical about the LLM era of B2B discovery. If buyers are finding software through ChatGPT-style answers, Reddit threads, G2-style reviews, and YouTube, we need consumer-grade brand building, PR, and community-led growth that creates earned media AI can't ignore. Bridget also breaks down AI tools she's used to compress territory planning and quota work from months to weeks, plus AI coaching that improves call quality and handoffs without blowing up day-to-day operations.We even take a fun detour into Spark Tank wine trivia, then bring it back to leadership: how to give feedback with real specificity, fix systems before blaming people, and set expectations for day-one impact. Subscribe, share this with a revenue leader, and leave a review so more builders can find the show.Bridget Winston:  https://www.linkedin.com/in/bridgetwinston/Bridget Winston is the Chief Revenue Officer at PatientNow, leading go-to-market and customer-facing teams across a rapidly growing vertical SaaS platform in the fast-expanding $20 billion aesthetics and wellness industry.  A three-time CRO with over 20 years of experience, Bridget was formerly the CRO at Chief, where she led membership growth and helped the company reach a $1.1 billion valuation. During her tenure, Chief was recognized by TIME as one of the 100 Most Influential Companies and by Fast Company as one of the Most Innovative Companies. Before that, Bridget served as the CRO at Shutterstock, growing revenue to $300 million.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Recruter un PMM, est souvent perçu comme un “nice to have”. Mais à quel moment cela devient une nécessité pour structurer sa stratégie marketing et accélérer la croissance ?Olivia Jorel, CMO chez Trainme, partage les coulisses de la structuration de son équipe marketing et les raisons qui l'ont poussée à créer un premier poste de PMM.Elle revient sur un contexte initial avec un marketing peu structuré et très cloisonné avec les sales, jusqu'à la mise en place d'une organisation plus alignée et orientée performance. Dans cet échange, Olivia nous explique :

// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Le PMM doit-il être rattaché au Marketing ? Et surtout : comment mesurer concrètement son impact business ?Olivia partage le retour d'expérience très concret de TrainMe sur le recrutement d'une PMM : clarification des responsabilités avec les équipes Marketing, collaboration avec les Sales, évolution du messaging… mais aussi la fameuse question de la mesure de l'impact du PMM.Olivia nous explique comment son équipe a structuré cette collaboration au fil des mois, les ajustements nécessaires et les résultats observés côté business.

Je reçois un duo d'exception : Hélène Chomienne, fondatrice de son agence 365 degrés et PMM et Doriann Defemme, Product Designer. Ensemble, ils partagent leur manière de collaborer au quotidien pour garantir une cohérence entre ce qui est vendu… et ce qui est réellement vécu dans le produit.On parle d'un sujet souvent sous-estimé : l'alignement entre message et expérience, et son impact direct sur l'adoption, la rétention et la croissance.Dans cet épisode, vous allez découvrir :

"Building with native capabilities allows us to create an optimised experience. It reduces dependency on third-party apps, ensuring better performance and flexibility to adapt as business needs evolve. This approach empowers us to maintain control over the user experience and make dynamic changes without being constrained by external limitations." Michael Klim, Co-founder & CTO at Commerce-UI.ABOUT THIS EPISODE:What drives a business to replatform varies; from current platform constraints, to changing business operational needs and onerous running costs. Project complexity also varies, depending on the size of business, systems architecture, business processes and geographical spread. However, all projects share common challenges, including the need to unearth how a business really works and build a solution that delivers on functional and operational needs whilst being usable and fixing known issues, all within an acceptable cost model. To achieve this clarity is required, and businesses and their agency partners need to make compromises to deliver the project within agreed guardrails.This podcast explores how Commerce UI took a brief from Lupine's CEO to rebuild everything, unify everything & rebrand everything across a hybrid DTC and B2B business, and collaborated with the client to build a viable solution based on detailed analysis of the wider business needs for ecommerce.We focus on the process Commerce UI and Lupine went through to achieve project goals, not the platform they chose.What you can expect:Replatforming challenges: every project is unique, with different technology decisions and complexities. Common challenges include change management and making compromises for optimal outcomes.Discovery process: a thorough discovery process is crucial, involving understanding branding, digital UI/UX and operational improvements. This helps align the technical solution with the brand's vision.Front-end decision-making: choosing between headless and theme-based solutions depends on team composition, future plans and specific project needs. A theme was chosen for its B2B advantages and design flexibility.B2B Capabilities: Shopify is evolving in the B2B space, offering open APIs and tools like Shopify Flow for custom logic, though it doesn't yet match enterprise-grade solutions.UI/UX Considerations: balancing the needs of D2C and B2B users requires distinct approaches, as each group has different intents and requirements.Product Configuration: Using native tools like metaobjects allows for flexible and scalable product configurations, reducing dependency on third-party apps.Change management: successful projects require managing client-side change, as new systems alter team operations and expectations.Get inbox alerts when new episodes drop: https://insidecommerce.us11.list-manage.com/subscribe?u=ab993353c2b4b829879d3553d&id=07d636b707

Découvrez pourquoi baser son messaging sur être "le meilleur" peut freiner votre croissance, et comment redéfinir votre positionnement pour captiver votre audience sans rivalités inutiles. Avec Gaspard, nous explorons la puissance de se différencier à travers une narration claire, plutôt que par des adjectifs subjectifs. Apprenez comment devenir une référence pour vos prospects, sans entrer dans la compétition de qui est le plus "top".Un épisode clé pour ceux qui veulent repenser leur différenciation et booster leur influence, sans se mettre en compétition frontale. RESSOURCES

Dans beaucoup d'entreprises SaaS, le problème n'est pas le produit.Le problème est que personne ne comprend vraiment ce qu'il fait… ni pourquoi il est différent.Quand le positionnement est flou, tout devient plus difficile : acquisition, cycle de vente, pitch commercialJ'ai le plaisir de discuter avec Gaspard Pastural, consultant en Product Marketing, spécialisé en positionnement et messaging pour les entreprises SaaS B2B.Après plusieurs années en growth marketing et en agence, il accompagne aujourd'hui des entreprises tech pour clarifier leur positionnement et transformer cette clarté en résultats marketing et commerciaux.Gaspard partage sa manière très pragmatique d'aborder le Product Marketing : partir du business, comprendre les besoins clients… puis construire un positionnement qui impact vraiment les ventes.Dans cet épisode, vous découvrirez :

Will AI kill your startup? For a lot of startups, probably yes.But which ones? And more importantly, how do you make sure yours isn't one of them?Yaniv Bernstein is joined by returning guest Scotty Allen (bootstrapper, founder of The Product Bus, and startup strategist extraordinaire) to reason through one of the most pressing questions of 2026: how do you build a startup to survive the SaaSpocalypse?They discuss why this AI wave is more of a threat to tech startups than Google and Facebook ever were, and why the B2B/B2C distinction has never mattered more. Along the way, Yaniv discusses why making your software 'headless' will be a key survival strategy, and the pair explore what it means to build products that cater to agents.In this episode, you will:Learn why the best B2B SaaS strategy is to strip the UI and invest everything in defensible, thick capability that agents want to useHear why the B2B/B2C split has sharpened dramatically, and why deep user empathy and design remain incredibly importantFind out what "agentic engine optimisation" means, and why creating an agent-centric tool could be your most powerful growth channelUnderstand why your tolerance for ambiguity may be the single most important skill you can develop as a founder right nowTimestamps00:00 Coming Up…00:54 On Today's Show: Will AI Kill Startups?01:32 Is This Different to Google/Facebook?05:15 The Threat to 'MD-able' SaaS10:49 Headless SaaS Advantage15:19 Thin and Thick Wrappers18:19 Bottom Up Disruption20:34 Platform Fragility Risks22:22 When DIY Systems Backfire24:46 B2B vs B2C Distinction28:53 Tools Agents Prefer30:56 Claude 'Skills' As Distribution32:05 Platforms Are Dead34:09 Tool Use As An Inflection Point35:42 Managing Agents Like Staff38:55 B2B Headless vs. B2C Design41:48 Who Pays In B2C?44:10 Why Vera Is A 'Guide', Not An Agent45:39 Embrace Ambiguity And Build46:30 Closing ThoughtsResources mentioned in this episode:The Product Bus (Scotty Allen's startup validation and product strategy firm): https://theproductbus.com/Scotty Allen on LinkedIn: https://www.linkedin.com/in/thescottyallen/ The Bootstraps Podcast (Scotty's own podcast, 'Straight Up From Scratch'): https://thebootstrap.tech/ Vera (Yaniv's startup, AI-supported guidance for people caring for ageing parents): https://vera.guideThe Pact Honor the Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:Follow, rate, and review us in your listening appSubscribe to the TSP Mailing List to gain access to exclusive newsletter-only content and early access to information on upcoming episodes: https://thestartuppodcast.beehiiv.com/subscribe Secure your official TSP merchandise at https://shop.tsp.show/ Follow us here on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Give us a public shout-out on LinkedIn or anywhere you have a social media followingKey linksThis episode of the Startup Podcast is sponsored by .tech domains. Forget weird prefixes and creative misspellings; the availability for .tech domains is simply way better than .com. For a clean name that highlights your tech credentials, get a .tech domain at your favorite registrar.Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A The Startup Podcast website: https://www.tsp.show/episodes/Learn more about Chris and YanivWork 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthurAssistant Producer: Steph Hefferan https://www.linkedin.com/in/steph-heff/Intro Voice: Jeremiah Owyang https://web-strategist.com/#SaaS #SaaSpocalypse #Startups #TechStartups #Founder #TechBusiness #TheStartupPodcast

Интенсив по запуску стартапов и бизнесов. 6-й поток. Старт 20 апреля. Узнать подробности по ссылке12 апреля Гагарин полетел в космос. Запуск в сторону денег сегодня требует не меньше подготовки. Желание зарабатывать больше есть у всех, но в 2026 году привычные стратегии больше не работают.Раньше схема была понятная: поработал год-два, перешел в другую компанию — плюс 40-50% к зарплате. Сейчас этот механизм перестал работать. Офферов стало меньше, поиск занимает месяцы, а компании снижают предложения. Внутренний рост чаще всего ограничивается 3-5%.Решение — запуск собственного проекта без ухода с работы. Не резкие шаги, а системный подход для тех, у кого есть обязательства и ограниченное время.Эфир с Денисом Калышкиным — инвестиционным директором американского венчурного фонда и основателем проекта "Спроси VC" — дал четкое понимание, какие подходы работают на практике. Опыт сотен запусков позволяет отделить реальные возможности от иллюзий.Ключевые выводы эфира:Сайд-проект должен изначально иметь потенциал дохода, а не быть просто интересным занятием.Гипотезы необходимо проверять быстро, чтобы не терять месяцы на нежизнеспособные идеи.Работу можно использовать как ресурс: доступ к рынку, контактам и инсайтам.Ограничение — это время, поэтому важна скорость принятия решений и тестирования.Один источник дохода больше не дает стабильности, требуется система из нескольких потоков.Разбор включает практические подходы: от поиска Product-Market Fit до тестирования гипотез, проведения CustDev и оценки метрик.Материалы и контакты Дениса Калышкина:https://t.me/ask_vc | LinkedIn***Записаться на карьерную консультацию (резюме, LinkedIn, карьерная стратегия, поиск работы в США):https://annanaumova.comКоучинг (синдром самозванца, прокрастинация, неуверенность в себе, страхи, лень):по ссылкеТелеграм: https://t.me/prodcastUSAИнстаграм: https://www.instagram.com/prodcast.usТикТок: https://www.tiktok.com/@us.job⏰ Timecodes ⏰00:00 Начало03:22 Представление гостя: Денис, эксперт по запуску продуктов06:15 Что такое Product-Market Fit и почему его сложно найти10:40 Проблема ложных гипотез: почему стартапы тратят деньги впустую15:30 Методология тестирования: как не влюбиться в свою идею22:12 Оценка рынка и поиск целевой аудитории30:45 Как проводить интервью с пользователями (CustDev)38:50 Разница между B2B и B2C подходами в тестировании45:10 Формулировка гипотез по системе SMART55:30 Метрики успеха: на что смотреть в первую очередь01:05:20 Инструменты для быстрого запуска MVP01:12:45 Примеры успешных и провальных кейсов из практики01:25:30 Как масштабировать работающую гипотезу01:35:10 Разбор вопросов зрителей01:40:13 Финальный совет: как проверить идею за 5 долларов01:40:28 Завершение эфира

Évoluer dans sa carrière de PMM ne se résume pas à cocher des compétences ou à changer de titre.Pour en parler, j'accueille Julie Schaffer, PMM Director chez Smartly.On parle de ce qui fait réellement la différence quand on veut progresser, prendre plus de responsabilités et gagner en crédibilité.Julie a évolué rapidement dans sa carrière, de l'évènementiel en France, à PMM contributrice individuelle chez Google, pour devenir aujourd'hui PMM Director : elle partage un retour d'expérience très concret sur les leviers souvent sous-estimés de la progression en Product Marketing.On discute notamment de posture, de communication et de gestion des parties prenantes, avec une conviction forte : les compétences PMM sont nécessaires, mais insuffisantes pour passer les caps de carrière.Découvrez : 

Harvey Lee delves into the misconceptions surrounding product marketing, emphasizing its intangible nature and the importance of communicating in revenue terms. You will understand why you should demonstrate your value through measurable outcomes and how to do it effectively. Harvey Lee is a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.if you want to get practical advice on how to effectively showcase the contributions of product marketing to ensure job security and recognition within the company this episode will make the difference. RESSOURCES

Découvrez le parcours de Julie Schaffer, Product Marketing Director chez Smartly, installée à New York.Julie a commencé sa carrière dans l'événementiel en France, avant de découvrir le métier de PMM aux États-Unis chez Google. Après plusieurs expériences, elle a gravit les échelons jusqu'à être PMM director chez SmartlyDans cet épisode, elle nous raconte avec passion et humilité son parcours :

Product Marketing is still one of the most misunderstood roles in tech.Too often, PMMs are undervalued, mis-scoped, or reduced to “just doing the slides.”In this episode, I'm joined by Harvey Lee, a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.Together, we unpack why the PMM role remains unclear in so many organizations, what Product Marketing is really responsible for, and how PMMs can reclaim their impact and credibility.In this conversation, we cover:Why Product Marketing is still misunderstood after decades of existenceThe real scope of the PMM role beyond slides, launches, and enablementWhat PMMs can do to clarify their value inside their organizationHarvey's transition from corporate leadership roles to independent consultingCareer lessons, strong opinions, and a preview of his upcoming bookIf you're a PMM who has ever felt misunderstood, undervalued, or stuck explaining your role, this episode will give you clarity, confidence, and a necessary reality check.RESSOURCES

In this episode of The Jason Cavness Experience, Jason sits down with Nicholas White. A Seattle-based marketing strategist, startup advisor, entrepreneur, and operator with experience at Amazon, Microsoft, and multiple early-stage ventures. Nick has led digital marketing programs for major B2B/B2C brands, driven pipeline expansion, advised early-stage founders, and built systems that blend creativity, data, and practical execution. His approach to modern marketing is shaped by curiosity, experimentation, and a deep understanding of customer psychology. Jason and Nick dive into how marketing is evolving, what founders consistently get wrong, where AI fits into the modern toolkit, and how to align product, sales, and marketing around real customer needs. A sharp, value-packed episode for founders, marketers, and builders.  Topics Discussed: • From Amazon/Microsoft to advising startups • What separates good marketing from great marketing • Curiosity as the foundation of strong strategy • Brand vs. demand  why founders confuse the two • Building early-stage marketing teams • Using AI for content, research, and GTM • How to connect marketing execution to revenue • Creative psychology and differentiation • Leadership lessons across corporate + startup worlds  • Budgeting, channels, and prioritization • Common hiring mistakes founders make • Nick's advice for marketing leaders and founders Support CavnessHR  Help Build the Future of HR CavnessHR is creating an AI-native HR system for small businesses with 49 or fewer employees  automation plus a dedicated HR Business Partner. Invest on Wefunder: https://wefunder.com/cavnesshr Download 7 free eBooks: https://www.buildcavnesshr.com/ebooks Join the Builders Club: https://www.buildcavnesshr.com/ Connect with Nicholas White: Website: https://nicholasgwhite.net/ LinkedIn: https://www.linkedin.com/in/nicholaswhite/ Connect with Jason Cavness: LinkedIn: https://www.linkedin.com/in/jasoncavness Instagram: https://www.instagram.com/jasoncavness TikTok: https://www.tiktok.com/@jasoncavness Podcast: https://www.thejasoncavnessexperience.com  

I'm joined by Shannon Vettes, CEO and CPO of Usersnap, an American expat who's been living in France for nearly 20 years and building products for just as long.Here's what we cover:

Welcome Shannon Vettes, CEO and SPO at Usersnap, to unpack the real value of Product Marketing and why PMMs should be involved long before a feature is ready to ship. Shannon shares why she sees PMMs as strategic partners, not content producers.What we cover:

Moving chaos, forgotten boxes, and the universal struggle of figuring out where the bathroom is in a new place somehow turn into the perfect setup for a smart chat about a wildly overlooked email tactic. You'll hear how adding a simple animated gif can lift clicks, stop the scroll, and make your emails feel more alive, all thanks to the always blunt brilliance of Jay Schwedelson and the ever-game-for-any-topic energy of Daniel Murray.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:01) Jay admits he'd help Daniel move but really, absolutely would not(01:43) Daniel predicts the inevitable two-week unpacking saga(03:00) Daniel breaks down why gifs instantly stop the scroll(03:32) Jay explains how animated gifs lift click rates by about 20 percent(05:00) Daniel shares how to turn video moments into compelling gif teasers(07:40) Jay reminds everyone that AI makes creating gifs ridiculously simpleㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Axel Kirstetter, VP Product Marketing chez Guidewire, l'un des leaders spécialisée dans les logiciels pour le secteur de l'assurance et porte-étendard du SaaS vertical.Axel a passé plus de 15 ans aux États-Unis et dirige aujourd'hui une équipe de +20 PMM. Il nous aide à prendre du recul sur la fonction Product Marketing et à comprendre ce qui distingue réellement les pratiques françaises et américaines.Au programme :

On décrypte comment la culture d'expérimentation façonne le Product Marketing aux États-Unis, et ce que les PMM français peuvent en apprendre.Axel Kirstetter, belge expatrié aux Etats-Unis depuis +25 ans et VP Product Marketing chez Guidewire, partage son regard sur les différences de mentalité, d'organisation et de communication entre les deux cultures.Aux États-Unis, l'exécution prime sur la planification. En France, on valorise davantage la réflexion stratégique et la précision. Deux approches qui influencent profondément la place du PMM dans l'entreprise.Axel nous explique :

Bertrand revient sur l'évolution du rôle du PMM, et surtout sur ce qui fait la différence entre un bon et un excellent Product Marketer.Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Avec franchise et clarté, il partage son parcours, ses apprentissages et les conseils concrets qui ont guidé sa carrière.

Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Bertrand a managé des équipes de plus de 20 PMM, recruté des dizaines de profils, structuré des fonctions de zéro… Et même collaborer avec la reine du Positioning : April Dunford. Il partage sa conviction : le positionnement est le socle de toute stratégie marketing efficace. Et il nous livre son approche très terrain du Product Marketing, nourrie par des années à côtoyer sales, produit et direction.Vous découvrirez :

Français installé à San Francisco depuis plus de 10 ans, Julien a fait ses armes en Product Marketing dans les meilleures boîtes tech des US : Salesforce, Gong, Clari… avant de devenir CMO chez Cordial.On revient sur les forces de ce background pour devenir CMO, les défis de la fonction PMM, notamment concernant la fameuse question de la mesure d'impact, et les différences marquantes de l'approche Product Marketing en France versus les États-Unis.Il nous explique aussi pourquoi il fait la chasse aux frameworks et le risque à vouloir les suivre à la lettre.Enfin, Julien partage aussi ses conseils pour se démarquer dans un marché saturé, évoluer dans sa carrière… sans forcément tomber dans la course au titre.Voici ce que vous allez apprendre dans cet épisode :

Marion Darnet, fondatrice de Pachamama, partage son regard unique sur l'évolution des métiers du Produit en France. Après 15 ans dans le produit et ex-CPO, elle a créé l'agence de recrutement spécialisé dans les métiers de la Tech.Dans cet épisode, on parle tendances du marché de l'emploi, spécialisation, reconversion…

La Gen AI est partout. Mais comment l'intégrer vraiment dans un produit, de façon utile et responsable ?Fanny Guélin, Senior PM chez Mirakl, licorne française, raconte les coulisses du développement et du lancement du Mirakl Catalogue Transformer : le 1er produit de l'entreprise intégrant de l'Intelligence artificielle générative. Découvrez :

تواصل معانا وشاركنا افكاركالبراند الشخصي هو طريقة للتحكم في كيفية رؤية الناس لك وتحديد المجالات التي تتميز فيها، وليس مجرد محاولة للشهرة أو جمع المتابعين. الفرق بين البراند الشخصي والشهرة أساسي لفهم كيفية بناء حضور مهني قوي.• البراند الشخصي يتعلق بكيفية تحكمك في الرواية حول خبراتك ونقاط قوتك• الأصالة هي أساس البراند الشخصي الناجح، لا تتصنع شخصية مختلفة• السمعة هي رأس المال الحقيقي للبراند الشخصي وتحتاج سنوات لبنائها• تحديد جمهورك المستهدف ضروري لتقديم محتوى يناسب احتياجاتهم• الاستمرارية والمثابرة عوامل أساسية للنجاح، قد تعمل سنوات قبل رؤية النتائج• هناك اختلاف كبير بين استراتيجيات البراند الشخصي للبيع للشركات (B2B) وللأفراد (B2C)• البراند الشخصي القوي يفتح أبواباً جديدة للفرص المهنية والاستشارات بأسعار أعلى• حتى الموظفين يمكنهم الاستفادة من بناء براند شخصي قوي للتميز في مكان العملاشترك في بودكاست "بيزنس بالعربي" لمزيد من النصائح العملية حول تطوير مهاراتك القيادية وبناء براندك الشخصي في عالم الأعمال.Support the showاستمتع بتجربة سماع بودكاست فريدة من خلال ابليكشن بزنس بالعربي واستفيد من محتوى اضافي وحصري في البزنس وتطوير ذات حمل تطبيق من بزنس بالعربي من خلال الرابط: https://m.mtrbio.com/BBA-Application رعاة بودكاست بزنس بالعربي:

在德国汉堡，有一家特别的中文书店，名字叫「卜卜书斋」。Isaac的故事从广州出发，因家庭关系来到德国求学，辗转进入汉莎航空和安联保险，从职场打拼到折腾副业——他把运营一家中文书店作为“自讨苦吃”的副业，却也做成了一个在海外华人社区里不可或缺的文化空间。这一切的起点是疫情期间考PMP证书时买中文教材的困难，于是他从微信群代购起步，逐渐探索出独立站、柏林快闪店，再到如今汉堡的“复合式文化空间”。卜卜书斋不只是书店，还有咖啡、相机冲洗、电影放映和读书会，承载着社区交流与文化安放。节目中，Isaac坦言书店是他在正职工作之外的“放松项目”，但同时也成为跨文化交流的桥梁。从B2C零售到B2B大宗采购，他不断试错、调整，把“爱好”变成一门能自我造血的生意，与此同时Isaac也在思考如何平衡稳定的职业发展和理想主义的坚持。【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Isaac卜卜书斋主理人小红书：卜卜书斋bóbó books【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【本期内容提要】[01:01]从广州到汉堡，因缘际会的留学与职场起点[03:06]误打误撞进汉莎航空：供应链优化的“开门红”[07:48]疫情下的裸辞与职场转型，进入安联保险[13:10]失业时的“副业灵感”：中文书店的萌芽[17:50]为什么不卖童书？[20:32]柏林快闪书店：试错、亏钱决定解散团队[27:48]从微信群代购到独立站[33:24]B2B与B2C双轨模式：书店的战略升级[39:28]正职＋副业：如何平衡大厂工作与书店运营[46:25]柏林分店在路上[55:13]我的未来规划[59:59]创业？副业？还是一种生活方式的安放【后期制作】Jean【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：beiwanglu@withinlink.com

Le rôle de PMM, c'est souvent jongler entre attentes implicites et objectifs confus.

Amandine, Lead Product Manager chez POINT.P, partage son expérience sur la gestion de la phase de Discovery dans le cycle de développement produit. Elle explique

水泥也能照顧人的身心靈？ 從營建材料到月子中心，這不只是一場轉型，更是一場靈魂的拷問。 成立於1954年的「嘉新水泥」，70餘年來走過水泥、房地產、航運，直到今天的月子中心與綠建築等多元事業。早在十年前 ESG 尚未成為顯學時，公司就開始思考「下一個 60 年，要為這個社會帶來什麼？」 從 B2B 製造跨入 B2C 服務，一路跌撞、反覆調整，經過兩年內部溝通，嘉新打造出台灣第一間綠建築月子中心，重新定義「從 house 到 home」的嶄新內涵，請跟我們一起探索這趟企業轉型的摸索過程。 主持人：天下永續會負責人 熊毅晰 來賓：嘉新水泥股份有限公司總經理 王立心 製作團隊：張雅媛、邱宇豪、林羿心 ＊訂閱天下全閱讀：https://bit.ly/3STpEpV ＊「聽天下」清楚分類更好聽，下載天下雜誌App：https://bit.ly/3ELcwhX ＊意見信箱：bill@cw.com.tw -- Hosting provided by SoundOn

In this episode, new boy Cameron/Cam/C tells us why he just doesn't care. We also do some B2B/B2C comparisons and explore the similarities and differences. We think that, given this was Cameron/Cam's first day, he did quite well.

Sandrine, Head of Product Marketing chez Welcome to the Jungle vient nous parler de carrière, création et organisation de la fonction PMM mais aussi du framework utilisé pour définir les OKR lorsqu'elle était chez Amazon.. Découvrez les coulisses du fonctionnement de la fonction PMM chez Welcome to the jungle: de sa création quand elle est arrivée il y a + de 2 ans, à aujourd'hui.

Le bon partenaire tech peut faire toute la différence pour votre produit. AppUnite s'intègre à votre équipe pour développer des applis solides, prêtes à passer à l'échelle. Plus d'infos : https://bit.ly/3FBanHZSandrine, Head of PMM chez Welcome to the Jungle nous explique les spécificités de faire du Product Marketing en marketplace où il y a, à la fois une branche B2B (recruteurs) et B2C (candidats) à gérer.Découvrez :

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMaja Voje, Go-To-Market advisor and author of the best-selling book Go-To-Market Strategist, shares her journey from working in-house to building her own business and publishing a best-seller.Together, we discuss:

Today we will be covering an essential nutrient for our brain, body, and nervous system, promoting memory, mood, muscle control, and many more cellular functions.Since it is our 600th Episode we have invited a true legend in the health and wellness space to help us better understand the Lifelong Guardian and that is Choline.Tom Druke is a veteran of the consumer-packaged goods industry, having spent 10+ years in product management roles at Reckitt Benckiser® and Wyeth® Consumer Healthcare prior to joining Balchem in 2013.Tom leads the VitaCholine business, driving key science, innovation and B2B/B2C marketing initiatives at Balchem Human Health and Nutrition. He served for several years as the chair of the Council for Responsible Nutrition's (CRN) Consumer Survey Advisory Committee and has been a frequent contributor to dietary supplement trade magazines.  He earned his BA from Dartmouth College and his MBA from NYU's Stern School of Business and during his free time he enjoys astronomy and enjoying the great outdoors.Learn more on the research on VitaCholineLearn More about Emerald Labs Products

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMaja Voje, the GOAT of Go-To-Market and author of the best-selling book Go-To-Market Strategist, breaks down the 7 Go-To-Market motions and how to choose the right one for your business.We cover:

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMany see GTM as picking channels or running a launch campaign. But as Maja Voje, THE Go-To-Market expert and best-selling author of Go-To-Market Strategist, explains, it's a much more holistic journey that requires prioritization and strategic focus.In this episode, we dive into:

Charlotte CPO et Selma ex. CMO chez Skillup partagent, sans filtre, leur réflexion sur le recrutement de leur 1st PMM.Elles reviennent sur les coulisses de cette reflexion, les discussions parfois tendues (mais toujours bienveillantes) entre CMO et CPO, et les erreurs à éviter pour éviter frustrations et désalignements.Au programme :

Jérémie, CMO part time chez iytro vient parler de restructuration d'offre Produit.Un exercice qui peut faire peur mais qui est parfois essentiel pour s'adapter aux tendances du marché, atteindre une cible en particulier ou tout simplement améliorer les performances.Mais restructurer une offre produit ce n'est pas lancer un nouveau produit bien au contraire. C'est capitaliser sur ce qui marche, apprendre de ce qui ne fonctionne pas pour repositionner son offre sur le marché.Jérémie nous partage sa méthode pas à pas pour réussir une restructuration d'offre. Découvre :

Le Product Marketing, c'est l'agent qui transforme l'artiste talentueux en véritable rockstar.

Pierre Herubel, expert Growth B2B (audience de +130k sur Linkedin) nous fait une Masterclass sur le Messaging : l'un des piliers phare du Product Marketing. Car le messaging est un exercice stratégique qui requiert une connaissance fine de son marché et de son audience. Mais pas que. Prendre à la légère cette étape c'est prendre le risque de rater son lancement produit.Alors, Pierre nous partage son Playbook pour mettre en place une stratégie marketing et messaging gagnante. Découvrez

当番組は、森辺一樹がグローバル・マーケティングを分かりやすく解説するPodcast番組です。 ビジネスパーソンを対象に、アジア新興国を中心としたグローバルビジネスに関する様々なナレッジやノウハウを番組ナビゲーターと共にお届けしております。 新刊はこちら » https://www.amazon.co.jp/dp/449565019X 定期セミナーはこちら » https://spydergrp.com/seminars/ global_vol1176.mp3

توی ادبیات دنیای کسب و کار بارها ممکنه B2B، B2C، C2B، C2C، G2B و چیزاهای اینطوری رو شنیده باشید. این‌ها یک سری مدل کسب و کار هستن که نحوه تعامل و فروش یک کسب و کار رو مشخص میکنن. توی این قسمت میخوام درمورد تعریف 8 مدل رایج کسب و کار و ویژگی‌هایی که دارن توضیح بدم.لینک یوتوب فوربوhttps://youtube.com/@furbodm لینک حمایت مالی | https://furbodm.com/plus/فوربو در اینستاگرام (@furbodm)پادکست فوربو در توییتر (@FurboPodcast)سایت فوربو در توییتر (@Furbodm) برای خوندن مقالات حوزه‌ی دیجیتال مارکتینگ به سایت فوربو سر بزنیدhttps://furbodm.com/صفحه اختصاصی پادکست فوربو در سایتhttps://furbodm.com/podcast/ بلاگ شخصی من – رضا توکلیRezaTavakoli.comاینستاگرام (@r.t98)توییتر (@RezaTavakoli98) Hosted on Acast. See acast.com/privacy for more information.

Pierre Herubel, expert Growth B2B (avec une audience de +130k sur Linkedin) vous explique pourquoi votre messaging ne convertit pas (et comment l'améliorer). On décrypte les erreurs les plus courantes et les pièges à éviter :

On trouve peu de ressources pour aider les entreprises à recruter les bons profils PMM et pour accompagner les Talents PMM dans la préparation des entretiens.C'est de l'histoire ancienne puisque Benjamin, Group PMM chez Pennylane, vient au micro du podcast pour un épisode 100% dédié au sujet du recrutement.Avec + de 5 recrutements PMM effectué, il sait de quoi il parle !Il nous explique :

In this episode, Amber Shepherd, the strategic alliances business partner at Northeast Florida Economic Development Corporation, discusses her transformative career journey from rural Florida to global consulting and her extensive experience in workforce development. Amber shares insights on overcoming organizational challenges, promoting a strong workforce culture, and the importance of inspirational leadership. She emphasizes the significance of employee engagement, career growth, and breaking departmental silos for organizational success.   Episode Highlights: 02:51 Amber's Journey: From Humble Beginnings to Global Consultant 09:56 Transformational Leadership and Workforce Development 13:06 The CEO's Compass: Navigating Leadership Challenges 14:47 Amber's Secret Sauce: Achieving High Placement Rates 26:21 Strategic Workforce Development: Challenges and Solutions   Amber Shepherd is the Strategic Alliances Business Partner at Northeast Florida Economic Development Corporation (NEFEDC). As a local business owner and global consultant with a dynamic career in global B2B/B2C business development, customer service, and operations across multiple industries, she brings a wealth of knowledge and innovative strategies to her role. Having nearly 15 years' experience in workforce development, Amber's roles in Career Services showcased her extensive expertise in aligning educational outcomes with labor market needs. Her experience enhances her ability to support workforce initiatives at NEFEDC, promoting regional economic growth through skilled workforce development. As a global executive management consultant, she drives high-impact marketing strategies, fostering growth through data-driven insights. Amber's ability to turn complex business challenges into strategic opportunities significantly enhances her role at NEFEDC, fostering economic development and community engagement while leading efforts to connect the corporation with key initiatives both nationally and internationally.   How to connect with Amber: Website: www.nefedc.com LinkedIn: https://www.linkedin.com/in/amber-shepherd-mhrm-823b0734/   For more insights: Follow me on my YouTube Channel: https://bit.ly/47GgMdn  Sign up for my Weekly Newsletter:  https://bit.ly/3T09kVc Sign up for my LinkedIn Newsletter: https://bit.ly/49SmRV3   See omnystudio.com/listener for privacy information.

Today on the number one podcast for CFOs, CJ talks to Nicolette Turner, CFO of Headspace. Nicolette shares her unconventional journey into her role and how she first came to work for the company during the pandemic while she was seven months pregnant with her first child. She explains why CFOs should use their company's products and why and how they should talk directly to customers. Nicolette then sheds light on Headspace's fascinating and complex business model that includes facets of a B2B, B2C, and B2B2C company. She discusses the challenges of forecasting the business, calculating customer acquisition costs and lifetime value, and monetization within this complex framework, as well as the unique working capital and cashflow challenges they face. She also shares hiring wisdom, including when to promote internally versus hiring externally, what she looks for in a resume, and how building a diverse team unlocks value, while also sharing tools for tough conversations with employees.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Leapfin is accounting automation software that automatically prepares and posts reliable journal entries. High-growth businesses like Reddit, Canva, and Seat Geek choose Leapfin to eliminate manual tasks, accelerate month-end close, and enable accounting leaders to provide faster insights to help their companies grow. To automatically standardize your revenue data with measurable business impact, check out leapfin.com today. Planful is a financial performance management platform designed to streamline financial tasks for businesses. It helps with budgeting, closing the books, and financial reporting, all on a cloud-based platform. By improving the efficiency and accuracy of these processes, Planful allows businesses to make better financial decisions. Find out more at www.planful.com/metrics.Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.NetSuite provides financial software for all your business needs. More than 37,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist. Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

You may not think of people at work as your community, but they are. And when you build strong relationships with your community, you get more done. It's more creative. It's more resourceful. The results are just better.That's one of the things we're talking about today with the help of our special guest, Senior Director of Brand & Digital Marketing at Collibra, Victoria Bowman.Together, we take marketing lessons from Abbott Elementary, including partnering up with your coworkers, showing that you understand your audience, and testing your ideas before investing in them.About our guest, Victoria BowmanVictoria Bowman is an accomplished marketing leader with extensive experience building brands and accelerating growth in fast-paced award-winning companies, including Collibra, MITRE and Dell Technologies.She is Senior Director of Brand and Digital Marketing at Collibra, the leading data intelligence platform. Her team includes Brand and Creative, Digital & Websites, Social Media, Community and Marketing Operations. Victoria fosters a strong culture of trust and collaboration on her team, empowering impactful cross-functional work on campaigns, events, website optimization, thought leadership programs and evolution of the brand. Collibra was recently recognized with wins in multiple categories from both the MarCom Awards and Communicator Awards.At MITRE, a nonprofit which performs R&D on behalf of the federal government as well as industry partners, Victoria helped Strategic Communications navigate proper brand marketing in an organization dating back to 1958. Her primary focus was on relaunching mitre.org with a design system refresh and 90 net-new pages of concise content, as well as developing the employer brand and deploying high-impact campaigns to talent acquisition targets.As Director of Brand Marketing at Dell Boomi, a SaaS company within Dell Technologies, Victoria built and led large cross-functional teams of creatives and developers, relaunched the corporate website twice during her tenure, rebranded the company, and created infrastructure and improved processes that helped Dell Boomi to scale. These strategies enabled growth initiatives and lead-generating campaigns that resulted in direct, measurable business impact.Prior to working in tech / SaaS, Victoria held leadership roles in consumer packaged goods and online retail organizations. In those positions, she created innovative visual communications and marketing campaign strategies that effectively engaged B2B/B2C channels, planned and executed large events, expanded omnichannel brand awareness, and directly increased sales and customer retention.What B2B Companies Can Learn From Abbott Elementary:Partner up. Don't feel like you have to operate alone. Working collaboratively with others results in a more thoughtful, creative, and unique outcome. Victoria says, “Relationships are crucial to your success. All of the characters on Abbott Elementary really rely on each other. And they've built trust by learning across generations and different backgrounds. And I think that culture of trust really is what fosters great partnership and creativity and innovation. Fostering connections and gaining that shared understanding and having mutual support is important, and the element of discovery that comes from all of those shared experiences.”Show that you understand your audience. Appeal to their values, concerns, frustrations and priorities. That's when content “clicks” for them and you create an emotional bond. Victoria says, “Show that you understand and speak to and meet the needs of your audience. Exemplify that in your marketing, that you understand their problems, you understand their needs, that you are listening, that you're accessible.”Test. Try out new marketing strategies before really investing in them. Victoria says, “Be entrepreneurial. Try out new things. Experiment and test and improve the benefit before you sink budget and resources into something. That's how new activities can turn into successful programs. Never lose that sense of curiosity and that entrepreneurial approach.”Quotes*”To be successful at content marketing, you cannot work in silos. It takes a village to do B2B marketing well, and that means keeping the communication flowing and building trust and having that open collaboration.”*”Bring your whole self to work; your creativity, your resilience and humor. You really, as a leader, should set an example of how to be open and curious and flexible and authentic because it is contagious and it will help you to build an amazing culture on your team.”*”Experiment often. Learn from what works and what doesn't work and keep iterating. Model for people what it looks like to learn from failures and keep moving forward with optimism and lessons learned. So make sure you celebrate the wins that you recognize the great work and you build on it.  Time Stamps[0:55] Meet Victoria Bowman, Senior Director of Brand & Digital Marketing at Collibra[5:49] About the creation of Abbott Elementary[9:49] Marketing Lessons from Abbott Elementary[23:34] The Power of Different Perspectives[24:20] Importance of Setting in Storytelling[24:43] Building Community and Brand Consistency[25:29] Content Strategy and Customer Engagement[28:45] Collaborative Marketing Efforts[35:51] Measuring Content ROI[42:12] Careers in Data Series[43:44] Victoria's Upcoming ProjectsLinksConnect with Victoria on LinkedInLearn more about CollibraAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.