Podcasts about internet summit

SEASON: 2 EPISODE: 14Episode Overview:Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omni-channel customer experiences, brands are faced with a dilemma. Build the foundation for the future of customer relationships or lose relevancy in a crowded market. Doing this, however, is not without its challenges.While many enterprises are engaged in digital transformations in order to modernize and anticipate future changes, these efforts are often fraught with challenges and many fail to deliver the results promised. To help us understand how to create a world-class customer experience, is bestselling author, speaker, and consultant, Greg Kihlström. Guest Bio: Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He has worked with some of the world's top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware. He earned his MBA from Quantic School of Business and Technology and is a member of the School of Marketing Faculty at the Association of National Advertisers. He currently serves on the University of Richmond's Customer Experience Advisory Board and the Workhouse Arts Foundation Board as Chair of the Marketing Committee. Greg has had multiple best-selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world's leading experts and leaders.Greg is a contributing writer to Fast Company, Forbes, MarTech, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI's Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He's participated as a keynote speaker and panelist at industry events around the world including Internet Week New York, Internet Summit, DigiMarCon, Digital Summit, EventTech, MarTech, SMX Social Media, and VMworld. He has guest lectured at several colleges and universities including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University, and Virginia Tech.Resource Links:Website: https://www.gregkihlstrom.com Product Link:

This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of VNTANA, a company that helps brands build out new online realities (which may be more relevant now than ever before!). We discussed all of this and more on this week’s episode of the On Brand podcast. About Ashley Crowder Ashley Crowder is the co-founder and CEO of VNTANA, the industry-leading platform that automates the conversion of physical products into 3D Web, AR, VR & hologram e-commerce experiences. She has worked in the mixed-reality space for over 7 years, creating unique hologram activations for Fortune 1000 brands including Adidas, Lexus, Intel and more. Prior to co-founding VNTANA, she gained valuable engineering experience at Gulfstream, Northrop Grumman and BP, now leveraging her engineering background to guide VNTANA’s overall direction and technology development to shape the future of e-commerce. Under her leadership, VNTANA has released the fastest and easiest way to create, manage, and distribute 3D assets for the web, AR, and VR in an end-to-end CMS, making it easy to create a 3D version of every product in the world. Ashley has given talks on the future of mixed reality and how to incorporate it in enterprises today at prestigious venues including SXSW, Digital Summit, Internet Summit, Augmented World Expo, TEDx Venice, the World Economic Forum’s Global Growth Companies & Technology Pioneers, U.S. Chamber of Commerce, the Network for Teaching Entrepreneurship, The Montgomery Summit, Siemer Summit, Digital LA, and others. Ashley was featured as one of USC’s leading engineering CEOs of 2016 and is a part of the Microsoft Early Developer Program. She earned her BS in Industrial Systems Engineering and MS in Engineering Management from the University of Southern California. Episode Highlights Why is VNTANA such a good brand name? As a brand builder, I had to start with this great brand name, which comes from the Spanish word for window, ventana. “We’re giving people this view into another world,” explains Crowder of her company and its brand name. “Every brand needs to create their online twin for the VR, 3D spatial computing web.” We’ve come along way from those “brochure websites” we laughed about during the podcast. Perhaps taking the metaphor too far, I asked Ashley if it was an identical twin we should be striving to create online? She said responded, “It’s getting close …” “Results are everything.” Crowder shared stories about IKEA and Shopify using VR and AR to achieve significant results. IKEA created a 3D virtual catalog and saw a 35% increase that they could attribute to this. Shopify found customers were twice as likely to purchase after using their AR support feature. What brand has made Ashley smile recently? “Chipotle!” She shared a story about Marcus Smart of the Boston Celtics pranking rookie, Romeo Langford, along with some help from their local Chipotle. This one will literally make you smile! To learn more about Ashley Crowder and VNTANA, check out VNTANA’s website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Onsite from the 2019 Internet Summit held in our own Raleigh backyard, we bring you this double-stack episode. Six very talented entrepreneurs and industry experts chatted with us about their experiences, career path and thoughts on the annual convention. In part 2: Harriet Ayoade, VP Marketing @ JP Morgan Chase Mark Deal, Founder @ Podcast Guest Academy Matt Hudson, Mobile Delivery Manager @ Belk --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Onsite from the 2019 Internet Summit held in our own Raleigh backyard, we bring you this double-stack episode. Six very talented entrepreneurs and industry experts chatted with us about their experiences, career path and thoughts on the annual convention. In part 1: Kenneth Kinney, VP of Marketing and Digital Strategy, AI Media Group. Host of A Shark’s Perspective, the marketing podcast. James Royer, Director of Digital Marketing, Merrell Gil Kazimirov, General Manager, Lime --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

During this 188th episode of “Marketing Today,” host Alan Hart interviews Jennifer Chase, senior vice president of global marketing and shared services for SAS. Chase has been with SAS for over 20 years and talks about the "secret sauce" that keeps her and other employees engaged and behind the company.  This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC. Chase shares with us how data is helping SAS with their customer experience. She shares her experience on topics of trust, security, and transparency. SAS is helping its customers see that "to do customer experience in a way that is meaningful, you have to start with customer obsession, and you have to learn and know your customer." Chase shares the importance of trust and "if you can't create a high level of trust with your customers, you are not going to create a high level of customer experience." She talks about the importance of instigating change before your customers are the ones to disrupt your company. Highlights from this week’s “Marketing Today”: Why Jennifer has been with SAS for 20+ years. 01:05 How SAS is helping companies with customer experience. 03:15 Keys for companies to make sure they are using their data appropriately. 04:59 How to use trust as a competitive advantage. 06:47 Examples of successful SAS customer experiences. 08:30 Five things marketers can do to "future-proof" themselves and their business. 12:21 AR and VR: The future of customer experience. 15:18   Resources Mentioned: SAS LinkedIn Post –What I’ve Learned From 20 Years at SAS Internet Summit   Support the show.

During this 187th episode of “Marketing Today,” host Alan Hart interviews Christi Olson, head of evangelism for Bing at Microsoft. Olson has led in-house digital marketing at teams at a number of companies for over a decade. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC. Olson, a search practitioner for 15 years, was the first full-time employee at Microsoft to manage search.  She left the company to get some "outside" experience before rejoining Microsoft in her current role. Olson shares with us about Bing search marketing, accessibility and the impact on SEO, voice as a search method and user interface, and trust as it relates to customers.  "Most web developers and SEO's don't really think about accessibility first when they're developing a site and content."  Olson shares the importance of leveling the playing field for all people in search and "why we should start thinking about it first and foremost and not as an after-the-fact process." Highlights from this week’s “Marketing Today”: Christi's background and journey to her current role with Bing at Microsoft. 01:12 Why Accessibility is so critical at this moment. 02:09 Ranking factors and accessibility. 05:01 Good SEO practices to make accessibility a priority. 06:05 The future of "voice" in search. 08:00 What marketers should be thinking about when it comes to voice discovery. 10:22 The "trust" factor: earning customer trust for your products. 13:52 Microsoft's approach to advertising and trust. 16:10 Resources Mentioned: American Disabilities Act 2019 Microsoft Voice report Christi Olson on LinkedIn Internet Summit Support the show.

During this 186th episode of “Marketing Today,” host Alan Hart interviews Jared Gardner, from Qualtrics. Gardner has led search, conversion rate optimization, analytics, and content management programs across several vertical markets. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC. At Qualtrics, Gardner focuses on scaling demand generation through unpaid channels. Before Qualtrics, he worked for Red Door Interactive, with clients such as Charles Schwab and Century Link. Gardner shares his journey from broadcast media to search and optimization.  He thought, "digital marketing and the internet is not getting any smaller, so that's gotta be an ok place to work."  Qualtrics focuses on an "action every day" mentality.  Jared shares the Qualtrics approach for scaling search and conversion. Highlights from this week’s “Marketing Today”: Jared's background in broadcast media and journey into search and conversion optimization. 01:12 The role at Qualtrics 02:00 Scaling and creating scale at Qualtrics 02:25 Two key pieces of advice for marketers trying to drive web traffic and conversions. 03:13 Deciding "what" content to write to drive traffic. 04:53 Examples of executing optimization 05:55 The "in" metric for Qualtrics 07:00 The future of search. 08:31 The future of conversion. 11:31   Resources Mentioned: X4 Summit Internet Summit Support the show.

During this 185th episode of “Marketing Today,” host Alan Hart interviews Eli Schwartz, an SEO expert and consultant with over a decade of experience.  He has led SEO and growth programs for several leading B2B and B2C Companies. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC. Schwartz has worked with clients such as Shutterstock, Blue Nile, Quora, Get Around, Mixpanel, and Zen Desk to help them build and execute global SEO strategies.  He led the SEO team at Survey Monkey, building organic search to one of the largest growth drivers at the company. Schwartz shares how he got into SEO by accident.  He talks about how basic SEO strategies aren't keeping up with the changes that Google is making and how "we need to think about Google as another user that can read content."  SEO is "a marketing channel," and companies are "wanting to have someone responsible for it, and they are wanting to have someone to grow that channel." Highlights from this week’s “Marketing Today”: Eli's background in SEO" 01:09 Why basic SEO practices just aren't working. 02:16 E.A.T. and the need for writing good content. 03:33 The 4-step process for creating great content. 04:21 The amazing stats around "organic" search. 06:09 Examples of people "getting it right." 07:14 Programmatic SEO: the key to knocking it out with SEO. 08:58 How SEO fits into the marketing mix. 09:40 The future of search: AI 11:20   Resources Mentioned: Trip Advisor Shutterstock Internet Summit   Support the show.

Conversation with Ursula Ringham, the Head of Global Influencer Marketing at SAP as well as a storyteller, author, and speaker.

Adam had the pleasure of chatting with my old friend Chris Sietsema of Teach to Fish Digital. He saw what agencies looked like, how they were viewed by clients and figured out his own path. We talk about how individual tactics build the brand. His perspective is a valuable way to understand how our traditionally disconnected tasks get us to our goals. Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019 being held Raleigh, NC, November 12-14. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

I recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth. Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable. […] The post HMBT #168: Talk Triggers appeared first on .

More notes from the Internet Summit conference. This is about recycling and reusing content for your business.   The post HMBT #155: Recycle and Reuse appeared first on .

Notes from the Internet Summit conference about Instagram. The post HMBT #154: Instagram Strategies appeared first on .

“The Connector” Podcast – Live from Internet Summit Raleigh North CarolinaTopic: Live from Internet SummitGuest 1: Chase Highley – CEO Greenstone MediaGuest 2: Travis Cole - VP Greenstone MediaOpen: “The Connector’s” thoughts from the Internet SummitDiscussion 1: Live interview with Chase HighleyDiscussion 2: Live interview with Travis ColeSummary: The Internet Summit in Raleigh, NC brought together hundreds of great marketing companies and thousands of marketers, thought leaders, and innovators. This show is about what is happening at Internet Summit, the great conversations we are having, and some of our thoughts about what marketing and sales trends we are seeing. Close: Thanks to Chase and Travis for joining me on this first Episode of "The Connector" Podcast. See acast.com/privacy for privacy and opt-out information.

Are you unhappy with the amount of engagement you have on social media? Are you just blogging because everyone tells you do it? If so, you might be doing content marketing wrong. This episode shares what it takes to create relatable content so you can activate your community of fans.

Do you want more people to click on your emails? Are you trying to get more email subscribers to take action? These email marketing layout tips will help you re-shape your emails and hopefully improve your email marketing results.

Does your nonprofit get a lot of likes? What about retweets? Are people mentioning you on social media? If not, check out this episode. You'll learn how to define and build your social media engagement strategy.

At the Internet Summit, I attended a 4-hour workshop on email marketing. I share what I learned about email subject lines and how you can use these tips to increase your open rates.

I attended Internet Summit 2018. It's the ultimate digital marketing conference. Marketing guru, Seth Godin, did the keynote and I share what valuable information I learned from him.

In deze podcast bespreken Mark en Elias de volgende events: Terugblik op ons bezoek aan het Martech Festival in London, UK Vooruitblik op het bezoek aan de Internet Summit in Raleigh, North Carolina, US Lunch & Learn over marketing automation op 14/11 in Amersfoort Webinar over social advertising dat op 30/11 online plaatsvindt

Your Fueligan friends recently attended the Internet Summit and the HX 2016 shows. In this episode, we discuss our takeaways from each and also announce a special guest for next week’s episode. FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-32-learned-internet-summit-hx-2016/

Cliff previews his talk by telling why a UX expert is giving a presentation about content. Plus, what he things may be a hot topic at Internet Summit.

Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday afternoon keynote.

We go behind the scenes of Internet Summit 2015 with Paige Pires de Almeida. You'll learn how speakers are selected, the importance of the "hallway track", and how to choose your own adventure to get the most out of ISUM. We'll also preview future episodes with Rand Fishkin of Moz and Jason Miller of LinkedIn.

Matthew Capala | SEO | Personal Branding FULL SHOW NOTES: http://ryanrhoten.com/matthew Today we welcome to the show Matthew Capala the founder of search decoder  Matthew is a branding and SEO expert who has helped large brands, such as Apple, Dell, and Tommy Hilfiger leverage the use of the internet to spur growth. He is an adjunct professor at NYU where he teaches search marketing.  He is the author of two books; Away with the Average and the Amazon best selling book SEO like I'm 5. As an Inbound marketing consultant, he is a sought after International speaker, having spoken at events like the Internet Summit, Search Marketing Day and MIX Caribbean.   He is also a blogger whose work has been featured on The Huffington Post, TNW and ProBlogger. Matthew's gone from construction worker to bus boy to waiter to executive and now entrepreneur. He's a fellow Udemy instructor and a self-proclaimed bootstrapping dreamprenuer. Best way for the listeners to get in touch with Matthew. Twitter: @searchdecoder Website:  searchdecoder.com Matthew left the listeners with this final thought when it comes to your career. "Invisibility is a fate worse than failure.  So fail.  But in order to fail a few times, you need to just get started."