Becoming Preferred

SEASON: 5 EPISODE: 18Episode Overview:Welcome back to the Becoming Preferred Podcast. In this episode, I will be speaking with the incredible Brandi Heather. Brandi is an award-winning former college professor who has transformed into a leading voice on the science of play at work. With over two decades of experience across business, education, and healthcare, she now travels the globe, showing professionals how play can unlock mental wellness, genuine connection, and build resilience.Brandi doesn't just talk the talk; she truly activates play in her engaging keynotes and training sessions, all grounded in fascinating neuroscience and physiology. So, get ready for some insights that might just change the way you work and live! Join me for my conversation with Brandi Heather. Guest Bio: Brandi Heather is an award-winning former college professor, turned play scientist and thought leader on the science of play at work. With over 25 years of experience in business, education, and healthcare and making people smile, she speaks globally on how play fuels mental wellness, authentic connection, and resilience. But Brandi doesn't just talk about play—she activates it. Her keynotes and training experiences, grounded in neuroscience and physiology, give professionals the tools to reset their stress response, restore their energy, and rethink how they lead, serve, and shine.Brandi's talks are immersive, unforgettable experiences where audiences build personalized and collective solutions for burnout prevention, joy retention and innovation in real time. Side effects have included: spontaneous creativity, uncontrollable laughter, contagious enthusiasm, and unexpected conversations with fascinating humans. It's the most fun you can have in a day of work. Come out and play. Resource Links:Website: https://www.brandiheather.comProduct Link: https://www.brandiheather.com/product-page/minicourse-what-is-playInsight Gold Timestamps:04:37 W hen students were in play, they were learning more05:50 T hey would get up at 7:00 AM with hangovers to come to my class06:34 T he people who are really good at what they do, have an element of play to it10:05 W hat kinds of things constitute play?12:08 One of the highest sales activities you can possibly do if you're in professional selling, is to do something playful with a client14:12 Simply ask, When you're not working 12 hours a day, what do you do for fun?17:09 When was the last time you did something so good that you lost track of time?17:38 So those three things for me is....19:54 How does play facilitate deeper and more meaningful connections among colleagues and within our teams?20:18 That's what play opens up, it opens up a curiosity21:57 Play is directly connected to how we cope and how we take care of our mental health25:12 How does play contribute to fostering creativity and innovative thinking within individuals and organizations?27:44 Figure out what your play is first28:05 What's one thing at work you could do all day?30:42 There's 3 things that we can really do32:38 You don't have to schedule it, you have to start by noticing it35:05 You offer a mini course, which I thought was interesting, called What Is Play36:06 People ask all the time, how do you play in such a serious world?37:00 So my hope for the future of play and for understanding our playful intelligence is...37:44 It's

SEASON: 5 EPISODE: 17Episode Overview:Welcome back to the Becoming Preferred podcast. Today, we're diving deep into the fascinating world where data meets dynamic creativity, and trust me, you won't want to miss this conversation. Our guest today is Kenny Ridgell, the brilliant mind behind Ridge Media. Kenny isn't your typical marketing guru; he approaches the game with the precision of a scientist, meticulously blending data, innovative strategies, and compelling creative to deliver tangible results. Kenny has a knack for taking the intimidating world of marketing analytics and making it accessible, showing founders, business professionals, and CEOs how to transform those numbers into real revenue. If you've ever felt lost in the sea of marketing jargon or wondered how to make truly data-driven decisions that impact your bottom line, then you're in the right place. Get ready to gain some serious insights as we explore Kenny's unique approach and uncover actionable strategies to revolutionize your marketing efforts. Join me for my conversation with Kenny Ridgell.Guest Bio: Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients. After beginning his academic career as a biochemistry major, Kenny discovered a passion for business and marketing at the College of Charleston, where he graduated with honors. This distinctive blend of analytical rigor and creative thinking led him to launch Ridge Media in 2014 while still a student, ultimately shaping a unique approach to marketing that prioritizes experimentation, evidence-based decision-making, and tangible returns. Under Kenny's leadership, Ridge Media has grown into a firm that stands apart by applying the scientific method to the marketing landscape. Each campaign is viewed as a hypothesis to test, a puzzle to solve. By combining strategic storytelling with systematic experimentation, Kenny and his team have consistently cut through digital noise and driven meaningful, sustainable revenue growth for an array of businesses.What sets Kenny apart is his ability to translate complex marketing analytics into actionable insights that resonate with founders, CEOs, and business owners alike. He's dedicated to simplifying the marketing process—focusing on what works, discarding the fluff, and ensuring every decision drives measurable results. His curiosity, adaptability, and relentless pursuit of excellence make him an engaging thought partner for any podcast host looking to uncover the secrets behind successful, data-driven digital marketing.Resource Links:Website: https://ridgemediallc.com/Product Link: https://ridgemediallc.com/servicesInsight Gold Timestamps:04:50 I was solving problems for business owners, they actually wanted to be solved05:20 If you can connect those dots, you can keep customers07:48 They just weren't tying the dots together, showing them how whatever their campaign was doing and how it was performing was affecting the bottom line10:17 Some of these different tools we have, one of them is called CallRail13:15 We call it an ecosystem14:37 There's another thing called Pearl Diver16:35 You move them right past that into the programmatic advertising, which would be Stack Adapt19:41 I think on the front side you've got to figure out what is your conversion rate20:48 What's the most efficient spend...

SEASON: 5 EPISODE: 16Episode Overview:Welcome back to the 'Becoming Preferred' podcast, the show dedicated to empowering business professionals and entrepreneurs to become preferred in the markets they serve. Today we're diving into a topic foundational to sustained success, yet often overlooked in the relentless pursuit of business growth: our health and well-being.It's no secret that we're living longer, but are we living healthier? Many of us wait for the engine light to come on – that health crisis – before we prioritize our well-being. But what if we could proactively optimize our health, energy, and mental clarity, not just for longevity, but as a strategic advantage in our entrepreneurial journey?My guest today has dedicated his life to understanding how our bodies and minds can perform at their peak, focusing on natural, sustainable methods that build true vitality. Join me for my conversation with founder and CEO of Strength Geneisis, Dr. Derek Alessi. Guest Bio: Dr. Derek Alessi is a health and fitness expert with nearly 30 years of experience helping people lose fat, reduce medications, and optimize their health—especially for adults over 45. After transforming his own health as a teenager, he earned a doctorate in health and physical education and a master's in nutrition, dedicating his career to sustainable, science-backed wellness.A frequent media guest with over 2,100 TV and 400 radio appearances, Dr. Derek simplifies fitness and nutrition, helping people take control of their health for life.Resource Links:Website: https://strengthgenesis.com/Product Link: Mac oil - https://strengthgenesis.com/products/macadamia-nut-oil?variant=39585604731072Salad Dressing: https://strengthgenesis.com/products/origin-salad-dressing-marinadeInsight Gold Timestamps:02:30 I hit a high weight of 244 pounds in high school04:47 I did know that any food that was convenience food, if it came in a can of bag or a box, I probably shouldn't be eating it06:55 It's so difficult and impossible to change society, especially quickly, but you can change you09:14 If I don't put this time in for me, I won't have anything for them11:58 So often people want to jump right into strategy12:33 Why are you worth saving?12:55 The average person that starts a Keto diet lasts 11 days17:06 If you knew you were gonna live to 150, would it change the decisions you're making now?20:09 You're talking about accountability and tracking progress23:08 When it comes to exercise, it's like the best antidepressant ever26:20 I would say, I want you to start listening to podcasts while you're lifting weights27:56 I want every tomorrow to be easier, and we're gonna make it easier by establishing these patterns30:48 It's a series of habits33:36 When you're resilient, you can rebound34:56 I really can't stand it when I shoot myself in the foot37:20 The slogan was: Better for the body, better for the planet38:47 It's taking the practices of other businesses and adopting them for yourself40:02 Go to strengthgenesis.com40:32 You want to take care of your health before it's gone, because you want your health to take care of youConnect Socially:LinkedIn:

SEASON: 5 EPISODE: 15 Episode Overview:Welcome back to the Becoming Preferred Podcast, the show dedicated to fueling the drive of business professionals and entrepreneurs like you. Today, we have a guest who is a true architect of achievement, a guiding force for growth, and a master of strategic advancement.She's the visionary behind Forge Ahead, a company dedicated to empowering businesses and leaders to not just meet their goals, but to shatter them. With a deep understanding of the entrepreneurial journey, she brings a wealth of experience in transforming challenges into triumphs and potential into profit. Whether you're looking to refine your leadership, optimize your team, or strategically scale your operations, her insights are invaluable. Join me for my conversation with Courtney De Ronde.Guest Bio: Courtney De Ronde is the CEO of Forge Financial and Management Consulting and the creator of the Simple ScaleUp System™. She helps business and nonprofit leaders use a proven system to take charge of their personal and organizational development so they can fulfill their purpose and lead their organizations to do the same.With 20+ years as a CPA and 15 years as a business leader, Courtney has firsthand experience running, scaling, advising, and serving small businesses. Today, she shares that knowledge as a speaker and consultant with her team at Forge. Recognized for her expertise in business intelligence, leadership, corporate finance, and productivity, Courtney presents at conferences and events nationwide. When she's not helping companies grow, she enjoys time with her husband and three children on their latest family road trip or at home in Des Moines, Iowa.Resource Links:Website: https://www.forgeahead.com/Product Link: https://www.forgeahead.com/services/business-coaching-and-training/ Insight Gold Timestamps:01:35 I took an accounting class and it just clicked02:50 Finances can feel like a foreign language04:36 You keep thinking, I'll just keep doing what I did to get here06:55 One of the biggest bottlenecks is that they're trying to do everything themselves08:48 Empower other people to lead in this organization10:28 I have to tell them, it's not going to be me to serve you13:44 We call it the Simple Scale Up system, we really talk about four main areas of a business that you need to focus on when you're scaling17:43 Anytime that a business is reliant on a certain personality, or their skillset, their connections...18:35 The size of your business is going to be limited by your capacity20:20 You need to be able to follow the money through the organization20:49 We also have a group coaching program called Scaling Leader21:14 Four Steps to Scalability22:50 If we look at information that's not accurate or trustworthy, it won't matter26:34 You need the insights that come from the data28:50 Their less crucial tasks, like the tedious email monitoring and things like that, for times of day where they have less energy30:28 The biggest difference between for-profit and nonprofit30:48 Nonprofit is not a business model, it's a tax status32:48 A great place to start is to define who you are, and where you want to go33:20 When you know who you are, and you know where you're going, you can use those two things, your values and your vision, as a filter for decisions35:02 Whatever happens here is on me36:36 Most people want to help each other out37:41 One of the

SEASON: 5 EPISODE: 14Episode Overview:Welcome back to the Becoming Preferred Podcast. The show is dedicated to equipping you with the insights and strategies to become preferred. Today, an absolute powerhouse is joining us to share with us strategies and insights to help us with our presentation, sales, marketing and persuasion capabilities.He's a popular author, an international speaker, and a consultant who has empowered countless individuals and organizations to achieve unparalleled success through the art and science of persuasion. His work cuts through the noise, providing actionable frameworks to communicate more effectively, negotiate more strategically, and ultimately, close more deals.Get ready to unlock the secrets of influence, because this conversation is about to change the way you think about communication and impact. Join me for my conversation with Dr. Yaniv Zaid. Guest Bio: Since 2003, Attorney and economist Dr. Yaniv Zaid – “Doctor Persuasion” – an international expert in the field of persuasion, has been a highly sought after consultant and lecturer, teaching others how to improve their marketing, presentation, sales and persuasion skills.He has given over 2,500 lectures and workshops in 4 continents, and provided personal and business consulting services to over 950 companies and businesses in all fields, including banks, insurance companies and financial institutions, communication, cosmetics and pharmaceutical companies, high-tech and real estate companies, factories and product manufacturers, consulting and service companies, academic institutions, government ministries, the security industry, healthcare providers, nonprofit organizations and professional bureaus.The aim of his activity is to improve the marketing, sales, negotiation, presentation, speaking and persuasion capabilities of the managers and employees.Dr. Yaniv Zaid has won 3rd place in the world championship for individual speakers and participated in the semi-finals of the European championship for group speakers.Resource Links:Website: https://www.persuasion.co.il/en/Product Link: https://www.amazon.com/stores/Dr.-Yaniv-Zaid/author/B009SNHYB8?ref=sr_ntt_srch_lnk_1&qid=1741647487&sr=8-1&isDramIntegrated=true&shoppingPortalEnabled=trueInsight Gold Timestamps:02:56 I started writing notes, and the notes became lectures, and lectures became books03:13 The Amazon bestseller list, it's called Public Speaking (in English)04:41 The customers would like to talk about them, not about you05:41 How do your clients think?06:22 Today it is about inspiration and not desperation07:55 You need to be Batman, and not Superman10:13 If you invest in yourself, AI won't replace you11:31 Every expert is a student11:56 Use AI to help you maybe get ideas or something like that, but invest in yourself14:30 It's a tool that's called social...

SEASON: 5 EPISODE: 13Episode Overview:Welcome back to the Becoming Preferred podcast. Building a vibrant culture with happy people working to their full potential can be a real challenge. Today, we're joined by Nicole Greer, CEO of Build a Vibrant Culture™. Nicole's not just talking theory; she's giving us the practical, actionable steps to transform our teams.Nicole isn't just a leadership and organizational development expert; she's a culture architect, a catalyst for transformation, and the visionary force behind Vibrant Coaching. She's going to break down her methodology, and give us the tools to create work environments where people truly flourish. Get ready to listen to a conversation that is going to be packed with wisdom and insights to transform your business. Join me for my conversation with Nicole Greer.Guest Bio: As CEO of Build a Vibrant CultureTM, Nicole Greer helps individuals, corporations, government, and non-profits become leaders who fulfill a mission, energize their teams, and build a vibrant culture. Using the S.H.I.N.E. Coaching Methodology™ and training programs, Nicole offers foundational tools and uncommon wisdom.Resource Links:Website: www.vibrantculture.comProduct Link: https://vibrantculture.com/assessments/Insight Gold Timestamps:02:31 I read a book a long time ago, and it said that, culture eats strategy for breakfast04:51 I think people are so confused about the definitions, but this is the vibrant definition, the Nicole Greer definition06:48 What is it like to experience you?08:35 Core values are almost like our belief system10:44 When we achieve that, we'll figure something else to accomplish13:25 What about if you work for an organization that is visionless?13:55 I have never been anywhere where I didn't look around and go: things could be better around here15:42 People aren't very good about promoting themselves18:21 Prior to project management software, we used to have to take notes18:53 I call it IRP!20:34 So, we're making a memory of the future22:15 If it was legal, and we thought we could pull it off, we did whatever it took24:55 We have to clean up this place because aesthetics matter27:15 If you have what I call 'eagles'28:47 Here's what leaders need to do29:01 I take them through the S.H.I.N.E. Coaching methodology30:32 One day they're going to say, "You want to be the manager, the sales manager?"33:06 Here's the thing about conflict...33:58 We have fight, flight, freeze, and deflect34:56 We need to do what I call Employee Performance Management36:22 Team is a verb, not just a noun38:45 So I call it Vibrant Identity40:20 What is most important on a team? Making good choices for the team41:40 The website's VibrantCulture.comConnect Socially: LinkedIn: https://www.linkedin.com/in/build-a-vibrant-culture-nicole-greer/YouTube: https://www.youtube.com/@BuildAVibrantCultureInstagram: https://www.instagram.com/nicolegreervibrantculture/Free Discovery Session: https://vibrantculture.com/contact/#discoveryNicole's Podcast:

SEASON: 5 EPISODE: 12Episode Overview:Welcome back to the Becoming Preferred podcast! We have a true connector and amplifier of voices joining us – Dana Lindahl. Dana is the founder of a leading podcast booking agency and has become the secret weapon for countless founders, executives, and industry leaders looking to share their stories on top podcasts. He doesn't just book appearances; Dana crafts messages that resonate and builds strategies that deliver real results, helping his clients grow their influence and connect with the audiences that truly matter. Now, Dana's stepping into the spotlight himself, and he's here to share his insider knowledge on personal branding, the power of thought leadership, and the art of captivating an audience. Get ready for some actionable insights and relatable stories straight from the trenches of building a successful business. So, whether you're a seasoned entrepreneur, a budding thought-leader, or simply curious about the power of podcasting, you won't want to miss what Dana Lindahl has to share. Join me for my conversation with Dana Lindahl.Guest Bio: Dana Lindahl, founder of a leading podcast booking agency, is all about connecting thought leaders with the audiences who need to hear them. With a knack for spotting great stories and amplifying them to their fullest potential, Dana has helped countless founders, executives, and industry leaders snag the spotlight on top podcasts. Drawing on years of experience, Dana knows exactly how to craft a message that clicks and a strategy that works.But Dana doesn't just book podcasts—he transforms them into game-changers. Seeing podcasts as a powerhouse platform for storytelling and engagement, Dana has guided clients to grow their influence, connect with the right people, and drive real results. It's this no-nonsense, results-driven approach that's made him the go-to partner for leaders looking to step up their game and make an impact.Now, Dana's flipping the script and hitting the mic himself. On his podcast tour, he'll dive into the art of personal branding, the power of thought leadership, and the secret sauce behind nailing audience engagement. Whether it's talking entrepreneurship, leadership, or the ever-changing world of podcasting, Dana brings relatable stories, sharp insights, and actionable advice straight from the trenches of building a successful business.When he's not connecting leaders to their audiences, Dana's all about helping people unlock their potential with creative, strategic thinking. A champion of empowering others to own their narratives, he blends practical tips with an infectious enthusiasm that makes success feel within reach. Whether you're a founder, a business owner, or an aspiring podcaster, Dana delivers advice that sticks and stories you won't forget.Resource Links:Website: legendaryleadgen.comWebsite: leadbites.comProduct Link: https://leadbites.com/services/Insight Gold Timestamps:03:48 I said I wanted to be a writer05:05 We always hear, a rising tide raises all ships, well, the opposite thing is also true08:36 What is your purpose for wanting to do more podcasts11:11 Broaden the audience12:16 What's one most crucial step that they should take to clarify their brand message14:42 People remember stories so much better than they remember numbers and facts16:35 I t's really about that engagement18:17 R ather than sending them to your LinkedIn22:15 So, for the people who are just very nervous about this sort of thing24:36 T he written word doesn't convey itself in the same...

SEASON: 5 EPISODE: 11Episode Overview:Welcome back to the podcast and get ready for an insightful conversation with a true relationship-building guru! Our guest today, John D. Hanson, has built his incredible career on the foundation of "win-win relationships," and he's here to share his secrets. You will learn how to cultivate these genuine connections in our fast-paced world, especially on platforms like LinkedIn, where John himself built a global network of over 30,000 from zero in just a few years – a journey we'll be unpacking for actionable steps you can take today.So, if you're in sales, marketing, or simply looking to build stronger, more impactful relationships, you don't want to miss this. Join me for my conversation with John D. Hansen.Guest Bio: John D. Hanson has always prioritized Win/Win Relationships in Sales, Leadership, Customer Service, the Military, Non-Profits, Marketing, and LinkedIn. Starting in 2016 with zero connections, John grew his global network to over 30,000 professionals, showcasing the power of LinkedIn and 5th Dimensional Customer Experience.As a dynamic speaker, B2B business coach, global author, and workshop innovator, John partners with entrepreneurial leaders and businesses driven by curiosity and courageous action. His programs—featuring high demand, transformational topics like Leveraging LinkedIn, Heroic Leadership, Earning Trust, 5th Dimensional Customer Experience, andEmpathy: Your Service Superpower—consistently deliver transformative value.For 2025 and beyond, John's mission is to equip 10,000 growth-minded, tech-focused small businesses with customized growth plans by 2030 through Growth Navigator Pro, an AI-powered tool delivering clarity, strategy, and results.Join the movement to help entrepreneurial small businesses thrive. Refer a fellow visionary or growth-minded entrepreneur, and together, we can create a ripple effect of innovation, success, and lasting impact. Resource Links:Website: https://www.johndhanson.com/Product Link: https://www.johndhanson.com/resourcesInsight Gold Timestamps:03:10 What I learned was if I leveraged all the tools available to me that I could have success04:59 If someone does this, they'll be automatically in the top 1% or less of all LinkedIn connections07:53 Too often we get into the pitching right away08:21 Number one is to optimize their profile first11:24 What's in it for me is what drives all of us, and I think it's what intrigues us too12:40 You're not allowed to tell your paying customers, they're not the most important customer13:35 You're the most important customer15:37 You're launching a new service: Growth Navigator Pro16:19 It's not going to replace people, but I think it's going to replace the things that people shouldn't be doing20:05 F athom or Otter AI both have automatic note takers (get links)21:22 Empathy is a key part of your philosophy, you even call it Service Superpower24:28 The reason why I put curiosity as one of those kind of non-negotiables25:02 They call it the curiosity gap27:01 So ask questions, read books, do your personal R&D, and get better28:00 Video content on LinkedIn is viewed 20 times more than any other kind of content28:22 In order for it to be effective, it needs to be authentic and not distracting31:04 The question we always get asked is, well, what should I post?33:50 If I'm just there to sell the most expensive thing, or the thing...

SEASON: 5 EPISODE: 10Episode Overview:Welcome to another episode of Becoming Preferred, where we explore the latest strategies and tactics to help you level up your knowledge and improve your skills. Our guest is Scott McCrady, the CEO of SolCyber. With over 25 years of experience, Scott has been at the forefront of protecting people and businesses around the globe. In this episode, we'll delve into the misconceptions that small businesses, entrepreneurs, and business professionals have about cybersecurity, and discuss the impact of human behavior on cybersecurity breaches. Scott will also provide actionable advice on tackling ransomware threats and securing remote work environments. So, whether you are an entrepreneur, a business professional, or simply interested in learning more about cybersecurity and how to protect yourself, this episode is packed with valuable insights. Please join me for my conversation with Scott McCrady.Guest Bio: With 25 years of experience working in the networking, telecommunications, and information security space, Scott McCrady is currently serving as the CEO of SolCyber Managed Security Services. Scott has worked with large companies and start-ups, among them IBM and EDS, where he held Security Engineer and Team Leader positions (US and London).Previous to SolCyber, Scott built the Asia-Pacific-Japan business at Symantec; he ran the global Managed Security Service, and the Symantec and Accenture Joint Venture. Scott then transitioned to FireEye pre-IPO to create their global MSS and System Integrator, and traveled to Singapore to help build their APJ business. After a successful run with FireEye, Scott helped spin out SonicWall from Dell to private equity and reconstitute the business into a profitable, cash flow-positive entity.This experienced guest wants to tell start-up founders, IT Security Managers, CISOs, and other cyber risk management enthusiasts how cybersecurity is improving technology services. He simply wants to make our listeners' life easier, more successful, and safer!Resource Links:Website: https://solcyber.com/ Product Link: https://solcyber.com/security-journey/Insight Gold Timestamps:04:03 Cybersecurity has become a big business05:20 Over 50% of small businesses that get breached go out of business within 2 years after a breach05:54 What's the biggest mistake that they make when it comes to cybersecurity?07:21 What happens in cyber is everyone just sort of forgets about these layers of defense10:01 Two casinos, big casinos, in Vegas were breached13:21 T he technologies around cyber are really good13:27 The attackers generally tend to login, not break in15:43 W e used to call it the crunchy exterior with the soft gooey middle17:18 I s AI good for cybersecurity?19:54 Cyber insurance is a great thing to have, especially for small, medium businesses23:32 You can also go to third parties that have what we call vCISO, Virtual Chief Information Security Officers26:36 You can do it...Is it worth your time?30:21 The biggest problem we have right now...32:22 F or most organizations, it's probably a very good idea to use the Cloud36:53 W hat I tell everybody is, you've got to think about the vertical37:10 The thing that most companies should really think about is, what's your core vertical?39:06 Figure out what the basics are, or have somebody...

SEASON: 5 EPISODE: 9Episode Overview:On today's episode, we have a fantastic guest joining us who knows exactly what it's like to feel completely drained and overwhelmed, and more importantly, how to break free.Beverly Beuermann-King is an expert in guiding individuals and organizations from that state of burnout and stress, to a place of true resilience and vibrant engagement.With years of experience and a wealth of knowledge, Beverly is here to share her invaluable insights. In this episode, we're diving deep into practical strategies to truly work smart, and most importantly, live smart. Get ready to transform the way you approach your work and life! Join me for my conversation with Beverly Beuermann-King.Guest Bio: For over 20 years, Beverly Beuermann-King has specialized in stressed out, over-extended, and struggling teams, by helping them to control their reactions to stress, build resiliency against workplace challenges and live healthy, successful lives through her S-O-S Principle™. As a professional resiliency and wellness management consultant, she uses her humorous and energetic style to provide well-researched, down-to-earth tips and strategies that fit into an already busy life. She takes the complicated and makes it simple for teams to implement.Beverly works with corporate teams, front-line workers, agencies and association audiences who want to reduce stress, build resiliency, improve communication and be more engaged.Whether you are looking for a consultant, keynoter, panel moderator, virtual presenter, or workshop at your conference, Beverly will ensure that your team has the right tools and knowledge to become more resilient, healthier and productive. Resource Links:Website: https://worksmartlivesmart.com/Product Link: https://worksmartlivesmart.com/stress-wellness-resources/Insight Gold Timestamps:03:21 When we talk about stress04:21 When we share our tools of how we've overcome or how we've coped06:17 From burned out and stressed out, to resilient and engaged06:53 The buckets are Situation-Ourself-and Support (SOS)09:05 Jennifer Moss talks about burnout and the six kind of contributors10:35 Do they have the right people, in the right job, right now?11:28 Values are the rules of engagement13:02 Are you willing to hire, fire, and promote based on those values?13:20 Great new website14:13 Strategic Hope has components to it18:36 Wellness Wednesday eNewsletter19:20 Understand what the payoff is20:10 There are certain industries that are set up to build toxicity22:00 Disengagement, you've talked about distraction, and you've talked about dread....you call them the three Ds23:59 When you're communicating around change, are you giving people the right information?25:51 The pandemic has really pushed mental health conversations ahead by years27:08 Are you seeing threats that are external to this?28:19 You say it best: Healthy minds plus healthy relationships equals a healthy workplace30:47 The website is worksmartlivesmart.comConnect Socially:LinkedIn: https://www.linkedin.com/in/beverlybeuermannking/Facebook:

SEASON: 5 EPISODE: 8Episode Overview:On this episode of Becoming Preferred, we're tackling a challenge every growing business faces: scaling without chaos. My guest, Nick Foy, is here to show us how. Nick is an expert in aligning technology to build seamless processes, helping businesses escape the disruption that comes from disconnected solutions. Nick's passion lies in empowering businesses to scale efficiently, creating streamlined workflows that eliminate bottlenecks and foster sustainable growth. He'll be sharing his insights on how to leverage technology strategically, ensuring your systems work for you, not against you. If you're ready to unlock your company's potential and build a foundation for seamless scaling, join me for my conversation with Nick Foy.Guest Bio: Nick Foy is the Founder, CEO, and Chief Evangelist of Silverdale Technology, which provides access to world-class processes, systems, and change management methods regardless of their size or budget. Going against the grain of the ERP industry, Nick and his team are 'democratizing ERP' with their unique perspectives, such as their standard business process library, fixed price implementation and money-back guarantees.Nick is well placed to do so, with over 30-years of experience in business and technology consulting and leadership positions, particularly in logistics and supply chain, at Amazon, Capgemini Consulting, ModusLink Corporation, 3663 First for Foodservice, and The Glenmorangie Distillery Company.Born in Scotland and currently living in rural Washington, USA, Nick is a frequent traveler, having made it all around the US, Europe, and Asia for work. He also spares time for his interests, such as being an aspiring guitar player, whisky sampling as a hobby, and being an early adopter and owner of a large tech graveyard of discarded first editions.Resource Links:Website: SilverdaleSilverdale: Expert Odoo Partner for Seamless ERP SolutionsProduct Link: SilverdaleComprehensive Odoo Audit Services | Silverdale Insight Gold Timestamps:04:51 Building processes is not a priority06:58 Just keep asking why until you actually get to the root cause08:38 You should spend way more time understanding the problem10:25 Processes have a half-life12:59 BPMN.io Business Process Model and Notation13:32 If you can't see it, you can't optimize it17:13 We are an official Odoo partner. Odoo is an all in one business software18:49 Don't try and do it yourself21:24 What are you missing out on?22:35 What's the role of company culture in a successful process or tech implementation? 24:52 W hat's the one piece of advice you'd give to a business owner who feels completely overwhelmed...26:03 Frustration doesn't help at all27:49 What it allows you to do is to do more, and to do better (AI)29:29 I t's never too early, but it's always too late31:37 If you are willing to adapt and adopt some of those processes, actually the engagement can be quite lightweight 32:28 Silverdale.usConnect Socially:LinkedIn: https://www.linkedin.com/in/nickfoy/Instagram:

SEASON:5 EPISODE: 7Episode Overview:Welcome back to Becoming Preferred, and get ready to supercharge your sales strategy! Today, we welcome Ken Lundin, a true sales powerhouse. With over 20 years of experience, and a staggering $1 billion in revenue generated, Ken brings the science of sales to life. He's not just talking theory; he's delivering results. Author of "Strategic Selling Unleashed," Ken's insights have graced Forbes, stages, and podcasts worldwide. If you're ready to transform your sales approach and unlock explosive growth, then you're in for a treat. Join me for my conversation with Ken Lundin.Guest Bio: Ken Lundin, President and Founder of RevHeat, has a passion for helping others navigate their sales challenges. With over 20 years in the industry, Ken has weathered multiple market shifts and understands the strategic pivots necessary to thrive in uncertain times.A firm believer that sales is a science and that it is possible to systematically and predictably grow sales, Ken's record bears witness to the effectiveness of his approach. He has generated over $1 billion in sales and earned a reputation as a business growth expert.Ken has developed roadmaps, frameworks and processes to help businesses master the critical stages of growth essential for success in any environment. His insights and experience have led to multiple keynote speeches, citations in Forbes online, and many podcast appearances. He has also shared much of his learning in his recent book, "Strategic Selling Unleashed." Ken's innovative methods and strategic acumen make him an ideal podcast guest for shows catering to senior executives looking to supercharge their sales teams and achieve unparalleled market success.Resource Links:Website: https://revheat.com/Product Link: https://revheat.com/sales-services/Insight Gold Timestamps:04:06 Strategic Selling Unleashed07:29 You're a strong advocate for the science of sales10:16 Do you have tools that help with that?11:59 It's part of our perfect meeting framework13:32 We went from the average deal having 6 people influence…14:05 Anytime somebody makes a buying decision, they have personal and professional risk15:46 There's a massive fear of change16:50 If you can de-risk a deal, you can shorten sales cycle times pretty significantly17:28 How do you make it so you appear to be the most likely company on the planet who understands their needs20:44 Do you want to know the number one way to accelerate sales? Get them to be 10% better!25:10 Would you rather be liked or loved, more than respected and trusted?26:27 The elite are always trying to figure out why they'll buy, and the average seller's just trying to get them to the next step in the process28:12 The number one thing nobody's talking about31:05 How important is personal branding for sales success in today's environment34:26 It's RevHeat.comConnect Socially:LinkedIn: https://www.linkedin.com/in/kglundin/TikTok: https://www.tiktok.com/@kglundin?is_from_webapp=1&sender_device=pcYouTube:

SEASON: 5 EPISODE: 6Episode Overview:Welcome back to Becoming Preferred! Today, we're diving deep into the art of customer connection with a true visionary. Get ready to meet Katie Smith, the Queen of the Customer Journey! Katie transforms marketing chaos into strategic success, empowering businesses to build meaningful relationships and promote real values. She's not just about clicks and conversions; she's about crafting experiences that resonate. Katie understands that in today's world, consumers crave authenticity and connection. She'll be sharing her insights on how to build a customer journey that not only drives sales, but also fosters a sense of community and shared purpose. If you're ready to ditch the stagnant strategies and embrace a more impactful approach, you're in the right place. Join me for my conversation with Katie Smith.Guest Bio: Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today's world.Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie's unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life. Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.Resource Links:Website: https://followthewildpath.comProduct Link: https://followthewildpath.com/sustainable-marketing-services/Insight Gold Timestamps:01:33 You're known as the Queen of the Customer Journey04:54 First of all, what is your business goal?06:35 The customer journey 07:46 It's really based on the customer's need for knowledge09:46 So, the problem is that we're dealing with people11:43 The great thing about PR is that it's not my company telling you that this is great16:03 So, if you were to hire an agency who had strategy17:49 What are the first steps they should take to reignite that growth? 18:47 Keep an eye on the morale of your team19:50 I think with brands, you can have a personality….22:42 We're in such an interesting time in marketing right now 24:39 Something that I think people get really stuck in26:50 N umber one, you can't do it all, and tactics are interchangeable30:18 Some brands are doing great things30:44 W hat's the purpose of what you're doing31:49 The other thing about the customer journey is that each individual stage in the journey has a goal32:53 What a crazy time to be in marketing and sales right now33:55 www.followthewildpath.com34:13 Search Katie Smith Wild Path (on LinkedIn)Connect Socially:LinkedIn: https://www.linkedin.com/in/katie-smith-2077a9a/Instagram: https://www.instagram.com/followthewildpath/Podcasts:

SEASON: 5 EPISODE: 5Episode Overview:Crisis can strike at any moment. Are you or your business crisis capable? My guest today will share with us strategies and tactics to become crisis capable, how we can build our capacity to survive, and succeed in every environment. She will also be sharing her key messages on how to approach negotiations as relationship-building opportunities, how to think through scenarios and formulate a plan in advance, how to notice details that others may overlook, how to leverage your EQ to remain calm and navigate difficult conversations, and how to lean into your intuition and follow any hunch.Fabiana is a passionate advocate for negotiation, and she is committed to helping others to develop the skills they need to succeed in any situation.Please join me for my interesting conversation with Fabiana-Lacerca-Allen.Guest Bio: Fabiana Lacerca-Allen is the Senior Vice President of Compliance at Aimmune Therapeutics, a Nestle Health Science corporation, a biopharmaceutical company developing treatments for potentially life-threatening food allergies.Practicing law and compliance for more than 30 years, Lacerca-Allen's passion as a compliance leader stems from values instilled in her at an early age and have helped to shape her career path as a global thought leader in law and compliance. In addition to leading the compliance team at Aimmune, Lacerca-Allen serves as a member of the Board of Directors and an audit Committee member at Shield Therapeutics plc.Lacerca has a track record of building and implementing successful compliance programs across Fortune 100 organizations, particularly within pharmaceutical, biotech and medical device industries. Her expertise includes negotiating and implementing corporate integrity agreements, deferred prosecution agreements and consent decrees for U.S. corporations with extensive global operations.Prior to her roles at Aimmune , Lacerca-Allen was the Senior Vice President and Chief Compliance Officer at Elan where she had global responsibilities in strategic initiatives and implementation of compliance programs. And prior to this, she held roles as a Board Member at ArthroCare, Senior Vice President and Chief Compliance Officer at Mylan, Director of Compliance at Bristol Myers & Squibb and Senior Counsel at Microsoft.Resource Links:Website: https://fabianalacercaallen.com/Product Link: https://www.amazon.com/Crisis-Capable-Building-Capacity-Environment-ebook/dp/B0D9BY131HInsight Gold Timestamps:03:02 We're all going to die, so don't worry about it. Worry about what you're going to live for04:24 You overheard a conversation with your father 06:04 He said, That's why you should only get information when you can do something about it07:54 Most people follow action09:45 Somebody asked me, How do you choose people to work with?11:43 I think intuition is important, as a marker to pay more attention14:05 D on't collect regrets17:29 There's no situation that's not a win win, that's sustainable19:58 Your bottom line is, you have to be willing to walk out of anything, period23:18 One typical mistake I found23:50 We have more in common than not25:21 What are the three things that people that don't like you will tell me about you? 28:25 I say, Act with integrity and accept the results30:16 The book is called Crisis Capable, Building Your...

SEASON: 5 EPISODE: 4Episode Overview:The digital landscape is constantly shifting, making it harder than ever to connect with your audience and achieve your goals. With the rise of AI, the explosion of voice search, and the ever-increasing demand for personalized experiences, how can marketers stay ahead of the curve? How can businesses adapt to emerging technologies like augmented reality and virtual reality? That's why we've invited a true expert to help us unpack these complexities. Joining us today is Brook Shepard, the founder and CEO of Mason Interactive, a leading digital marketing agency that's helped countless businesses navigate the digital world.Brook will be sharing his insights on these critical questions and more as we explore "The Future of Digital Marketing: Trends Shaping the Industry in 2025 and Beyond." Get ready for a deep dive into the strategies and solutions that will define the future of marketing.Let's welcome to the show, Brook Shepard!Guest Bio: Brook Shepard is the founder of Mason Interactive, a premier digital marketing where data, design and strategy come together to drive exceptional results for clients. With over a decade of experience driving measurable results, Brook has established himself as a trusted partner for businesses looking to scale. Under his leadership, Mason Interactive has grown into a full-service agency that collaborates with clients in industries ranging from e-commerce to healthcare, leveraging cutting-edge technology and data-driven insights to deliver impactful campaigns.Brook's expertise lies in crafting marketing strategies that align with his clients' unique business goals, ensuring sustainable growth and ROI. A thought leader in the ever-evolving world of digital marketing, he frequently shares his insights on trends like AI in advertising, omnichannel strategies, and the future of customer acquisition. Passionate about education, Brook is committed to helping brands and individuals navigate the complexities of modern marketing, empowering them to achieve their fullest potential.When he's not driving growth for his clients, Brook is a sought-after speaker and podcast guest, where he discusses topics like the intersection of creativity and analytics, scaling businesses in competitive markets, and his entrepreneurial journey. He brings an engaging and practical perspective to the table, making his insights valuable for marketers, founders, and business leaders alike.Resource Links:Website: https://masoninteractive.com/Product Link: https://masoninteractive.com/our-offerings/ Insight Gold Timestamps:03:04 I left and I started Mason in 2008 with zero clients and zero dollars04:24 It hasn't been a straight climb and I'm not at the top of any mountain06:09 My first big client was ITT technical Institute08:57 If you're dealing with a limited, finite pool of people11:28 You've got 5 generations of buyers13:31 The trends are to diversify16:57 The concept of delivery consultants 18:44 The soft skills are becoming more and more important21:23 We try to be a place where data, design, and strategy come together22:55 It's the ads job to get you to the website, I think, and it's the website's job to convert you25:16 If I was starting a B2C brand, the first thing I would do27:38 This is my opinion masquerading as an insight32:40 Because it's never the primary ideas33:13 Every client wants to test ads until the ads start getting tested38:55 I think that the danger of in-house is that skill sets go bad very quickly40:21 To...

SEASON: 5 EPISODE: 3Episode Overview:Are you, your team, or your organization struggling with high levels of workplace stress and burnout? Are you seeing rising conflict and declining team morale? Are you experiencing poor mental health and productivity issues? My guest today will share strategies to intervene, stabilize and revitalize team harmony, growth, resilience, and well-being. Please join me for my conversation with best-selling author, speaker and coach, Joyce Odidison.Guest Bio: Joyce Odidison is a renowned workplace wellness expert, conflict analyst, leadership coach, keynote speaker, and author of seven books. With over 27 years of experience, she has dedicated her career to helping organizations, teams, and individuals build resilience, reduce workplace toxicity, and foster well-being.As the Founder and CEO of Interpersonal Wellness Services Inc., Joyce has pioneered innovative strategies that empower leaders and teams to navigate workplace stress, burnout, and interpersonal conflicts effectively. Her holistic approach integrates neuroscience, interpersonal neurobiology, interpersonal wellness, and conflict resolution, making her a sought-after expert in workplace well-being, resilience, and leadership development.Resource Links:Website: https://joyceodidison.comWebsite: https://interpersonalwellness.comProduct Link: https://www.amazon.ca/stores/author/B003V5JGG0?ingress=0&visitId=fc2d0863-a190-4ef8-a013-43d4132143d6&ref_=ap_rdrUltimate Team Resilience Guide (Free Copy): https://app.gohighlevel.com/v2/preview/SUeB1JQXtswWzY5JF1XtInsight Gold Timestamps:01:55 I've always been that curious person trying to find a better solution02:47 I created the pre-mediation concept06:23 My emotions are things that I experienced, they're not who I am09:50 Parenting is what's caught, not necessarily what's taught10:54 What's work life balance?12:47 When we lose control, then we feel out of balance15:30 How can business leaders spot early signs of burnout in their teams?17:02 There's a difference between people who have a job, and people who have a profession17:16 We have to ensure that work is tied into people's passion19:06 Don't work through your lunch break and your coffee breaks19:43 It's not the work that I'm doing that's burning me out23:28 At the end of the day, it's about being resilient24:55 Why do we not have those resilient minds?27:49 There's a lot of ways to value my time and to use my time creatively to add value31:05 My 7th book is A Marriage That Thrives32:46 The grass isn't always greener, it's greener where you water it33:54 W hen you learn, you grow your spirit37:08 How do I give my employees more control over their day?38:48 Our Emotional Wellness CleanseConnect Socially:LinkedIn: https://www.linkedin.com/in/joyceodidison/Facebook: https://www.facebook.com/joyceodidisonbiz/Twitter: https://www.instagram.com/joyceodidison/?hl=enTikTok:

SEASON: 5 EPISODE: 2Episode Overview:Marketing and positioning your products or services in a congested marketplace can be challenging. Today, we're diving into the world of strategic marketing and PR with Wayne Stanley. As the founder of Bowe Digital, Wayne helps businesses cut through the noise and build impactful brands. He's a master at crafting compelling narratives and driving real results. Get ready for insights you can use, straight from the digital trenches. Join me now for my conversation with Wayne Stanley.Guest Bio: Wayne M. Stanley is the owner of Bowe Digital, a marketing agency offering custom services for small businesses with hundreds of clients all around the United States. Bowe Digital works with businesses of all shapes and sizes on website creation, email marketing, social media, video, design and much more.In 2023, Bowe Digital was named one of the Best Places to Work in Indiana for the second year in a row by the Indiana Chamber of Commerce. Wayne received the 2023 October Research "Exemplary Leadership Award" during the National Settlement Services Summit (NS3) for his contributions to Bowe Digital and the title Industry as a whole. Additionally, Wayne was named a 2023 Marketing Leader by HousingWire in recognition of his leadership in marketing within the real estate industry as a whole.Resource Links:Website: https://www.bowedigital.com/Product Link: https://www.bowedigital.com/services/Insight Gold Timestamps:03:25 You've got to know where your customers are05:36 What's the biggest mistake that you see small businesses making with their marketing? 06:57 There's a lot of distrust purely because there's a lot of misunderstanding09:40 You have to figure out how to start small to move forward11:00 If you've ever gone fishing, you know, I say all the time, if the bobber moves, then we stay put15:59 I do think that telling your story is extremely important 19:21 T he story becomes really important21:06 You want an emotional connection with your story22:57 I think that a small thing that you should do24:40 What are some of the biggest misconceptions businesses have about PR?27:38 One of the tools I love for small and medium sized businesses is HotJar29:32 W hat are some key factors they should consider? 31:22 Our rule is to always say yes first33:03 There's a whole educational side of TikTok that is just absolutely huge for people36:46 What's the one piece of advice that you would give every business owner?38:32 The website is bowedigital.comConnect Socially:LinkedIn: https://www.linkedin.com/in/waynemstanley/Instagram: https://www.instagram.com/waynestanley/Email: wayne@bowedigital.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions:

SEASON: 5 EPISODE: 1Episode Overview:Ever feel like your company's stuck in a rut? This week, we're talking with an expert who helps even the best companies get unstuck. He's worked with some of the biggest names out there, and he knows that sometimes, it takes an outsider's perspective to see what's really going on. He'll be sharing his insights on why even seasoned teams need fresh training and guidance in today's rapidly changing business world. Get ready for some game-changing advice with author, speaker and coach, Sam Mallikarjunan.Guest Bio: Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth. Sam is a former professor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce - How to Sell Better than Amazon, and frequently offers insights on AI, marketing, and business strategy.Resource Links:Website: https://agent.aiWebsite: https://www.mallikarjunan.com/Product Link: https://www.amazon.com/Inbound-Commerce-Sell-Better-Amazon-ebook/dp/B00C2TJQ16/ref=sr_1_1?crid=3I9DG7WJFAM14&dib=eyJ2IjoiMSJ9.0j-S9y_pz53zSIRcMxA7a4p2Pg6Qd-2LXlECmsaKizDGjHj071QN20LucGBJIEps.K8McvllKtWR9LY41Sa0O0FcqjnehotQUAvCwBJTBGXA&dib_tag=se&keywords=inbound+commerce+sam+mallikarjunan&qid=1739840370&s=books&sprefix=inbound+commerce+sam+mallikarjunan%2Cstripbooks%2C123&sr=1-1Insight Gold Timestamps:01:50 I ended up working at HubSpot for about 7 years04:35 B e willing to kill ideas really quickly05:08 Appreciate the independence of a team05:42 The smaller team of higher quality people is going to win every time 06:13 Whoever chases two rabbits is going to catch neither09:29 I t's remarkably hard to get people to change their habits10:28 F ear and greed are just great motivators of human behavior12:02 I n your bestseller, Inbound Commerce13:33 What was the most critical digital marketing concept? 18:02 You probably have a pricing problem more than you realize18:26 If you get somebody to pay up front, they're less likely to cancel long term

SEASON: 4 EPISODE: 36 Episode Overview:Ever feel like you're not quite living up to your full potential? My guest today is Jane McCarthy, a force of nature dedicated to helping you clear mind clutter, embrace your strengths and thrive with hope. Jane's a coach, speaker, and strategist who empowers individuals to unlock their hidden talents and create a life they truly love. Get ready to be inspired as we dive into Jane's powerful strategies for maximizing your potential, and living your best life. Join me now for my conversation with Jane McCarthy.Guest Bio: With over 30 years of experience, including a trailblazing career at Verizon, Jane McCarthy is a HOPE Activator who empowers people to clear mind clutter and embrace their strengths. A pioneer in telecommuting and job sharing, Jane's speaking and workshop facilitation are filled with positivity, infectious enthusiasm, and unwavering support. Jane's inspired audiences of 700K globally with her message of HOPE: Holding On to Positive Energy. As the founder of JaneSTORM, she connects people and ideas, guiding them to lead with heart and achieve success, both live and virtually.Resource Links:Website: Janestorm.comProduct Link: https://www.janestorm.com/deckofhopeInsight Gold Timestamps:03:41 They said, “When you show up, we don't brainstorm, we JaneStorm!”04:37 Don Clipton said 50 years ago, “What would we do if we focused on people's strengths instead of their weaknesses?”06:15 You're kind of renowned for what you talk about as the top 5 strengths08:22 You talk about maximizing potential09:03 W hat is the story you're telling yourself?11:50 All anybody ever wants is to be seen, heard, valued, and understood14:54 I learned about David Hawkins, who is a scientist 16:26 Knowing what people do well and then having them focus on that18:47 You always want to come from ‘how' and ‘what' questions 20:10 DEI is a trigger word22:36 How do you want to hold on to positive energy in a team? 23:26 When you become a strengths based culture25:29 Have you determined an origin for the strengths?27:30 Are some of these attributes or strengths more important than others to develop?30:08 It's knowing your audience33:24 What's required to fix it and create the transformation that's required35:21 I think you made a very important point where we have to put ourselves in the other person's shoes36:18 Jane Storm, positive force for your future37:29 That is my superpower: looking at things absolutely from the glass is half full Connect Socially:LinkedIn: https://www.linkedin.com/in/jane-mccarthy-janestorm/Facebook: https://www.facebook.com/JaneStormHopeActivatorYouTube: https://www.youtube.com/@janestorm6033Instagram: https://www.instagram.com/janestorm_hopeactivator/Email: Jane@Janestorm.comSponsors: Rainmaker LeadGen Platform Demo:

SEASON: 4 EPISODE: 35Episode Overview:Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field. Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She's here to break down what sales enablement really is, why it matters, and how you can implement it in your own organization. Get ready to transform your sales performance with my guest, Stefanie Boyer. Guest Bio: Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. Stefanie coauthored The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.Dr. Boyer created a sales movement at Bryant University with a sales minor, various sales competitions and events, a vibrant sales team and mentorship programs. She strives to bring together the brightest sales students and leading sales organizations in the northeast and expanding around the country for networking, recruiting, competition and skill-building.Dr. Boyer has won several teaching, innovation, research and service awards over the years in the sales field.You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Sales Education Foundation Annual Magazine, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Marketing Analytics, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels, Journal of Business to Business Marketing, Journal of Managerial Issues, Journal of Marketing Education, Journal for Advancement of Marketing Education, Academy of Marketing Studies Journal, International Journal of Sales, Marketing and Retailing, and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.Resource Links:Website: Website: https://www.bryant.edu/academics/faculty/boyer-stefanieProduct Link:

SEASON: 4 EPISODE: 34Episode Overview:Are you experiencing adversity or challenges, personally or professionally? Life's storms are inevitable. These storms affect us by bringing anxiety and worry, depression, and lack of motivation. They rob us of our physical, mental, and emotional well-being. Either you are just coming out of one, you are currently in one, or you will soon be in one. We cannot escape them, but learning how to navigate them is the key. To help us cultivate gratitude, even in adversity, is speaker and life coach, Sandie Eggers.Guest Bio: “Do nothing and be dead in a few days,” were the words Sandie Eggers heard from her husband's surgeon, words that began her greatest season of challenge to date.The two main things that enabled Sandie to weather this life storm were God and the transformational power of gratitude. Sandie is passionate about helping others by sharing what she's learned so that they, too, can better navigate through their own life storms.In addition to having authored the book, “Live Boldly and Embrace Joy” about her life-altering experience, Sandie also shares her knowledge through online courses, webinars, and workshops. She speaks to civic, religious, and corporate groups.FUN FACT:Sandie now lives in the low country. By God's grace and blessing, she has achieved one of her personal goals: living in a place where the only “white stuff” she sees is beach sand.Resource Links:Website: https://www.yourlifeabundant.comProduct Link: https://www.amazon.com/Embrace-Each-Day-Joy-Laughing-ebook/dp/B00LK9WKVCInsight Gold Timestamps:03:44 The greatest adversity that I'd gone through was the terminal illness of my husband05:02 While we couldn't control this monster called cancer….06:18 It's easy when we're living in an environment like we're living08:45 Your work centers a lot on fostering an attitude of gratitude10:19 You talk about gratitude being a practice11:19 There's some specific techniques that you can use when you're a pessimist 13:16 You can begin to see the good out of a very bad situation13:32 Declare an International Be Kind to (Fill in Your Name) Day!14:47 Having gratitude to something outside yourself17:56 How does the mechanism of gratitude get us out of that place, that negative space?19:47 There's physical benefits, though, that come from having gratitude as well23:12 How can we then cultivate gratitude, not only for the good things in our lives24:47 Hey, thanks so much, I appreciate you25:30 Remember that you're not alone27:03 Your book, Embrace Each Day with JoyConnect Socially:LinkedIn: www.linkedin.com/company/your-life-abundantEmail: YLA-info@protonmail.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 33Episode Overview:Marketing can be tricky, and expensive if you get it wrong. Choosing the right strategy, and agency partners can be a real game-changer. That's where my next guest comes in. His company has vetted over 800 marketing agencies to find the best at what they do. If you are looking to save time and money finding the perfect agency or contractors for business, then you are going to enjoy my conversation with the founder of CJAM Marketing, Behdad Jamshidi. Guest Bio: Behdad Jamshidi started CJAM Marketing after realizing that most companies don't know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn't a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 971+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches.After pairing hundreds of businesses with the right partners, he's found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee's unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.Resource Links:Website: https://cjammarketing.com/Free Consultation: https://cjammarketing.com/book-a-call-general/Insight Gold Timestamps:02:22 I ended up working for a company called Telus03:43 There's a gap between marketing agencies05:52 Most businesses only do one meeting before they end up hiring the marketing agency 08:41 Some of the biggest mistakes I see10:32 You talk about chemistry as a key factor and how important it is12:21 Let's talk about price16:15 So, a couple of the red flags that you'll get18:04 How important is it to find an agency with niche or niche expertise20:00 When you talk about the references22:07 Should businesses or your clients be wary of the agencies that promise guaranteed results?25:10 Basically you need a marketing executive with an understanding of sales28:18 You've got to go back to the drawing board31:28 if you want great customer service, be a great customerConnect Socially:LinkedIn: https://www.linkedin.com/company/cjam-marketing/Facebook: https://www.facebook.com/cjammarketingInstagram: https://www.instagram.com/cjammarketing/Email: bjamshidi@cjammarketing.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 32Episode Overview:Ready to build a thriving business without sacrificing your life? If you want to transform your business into a well-oiled machine by implementing the right processes and systems that drive efficiency and growth, so that you can spend less time struggling and more time achieving the results you've always envisioned, then you are going to enjoy my conversation with author, speaker and coach, and founder of the Business Accelerator Institute, James Brown.Guest Bio: James is the CEO and Founder of Business Accelerator Institute and Perseverance Squared. He launched his first business in 1994, quickly expanding it to multiple top-performing locations with $8 million in annual revenue. In 2014, James shifted to coaching, guiding over 350 business owners through strategic growth. As a fractional CEO at How To Manage a Small Law Firm, he helped launch Small Law Firm University, generating $3 million in revenue within a year. In 2023, he founded Perseverance Squared, followed by the Business Accelerator Institute to help professional service providers transform their businesses and lives. James also co-founded Welcome Home Legacy Holdings, a real estate investment company aiming for $100 million in assets.James holds a Business degree from Lindenwood University and a JD from St. Louis University. He has been recognized as “St. Louis' Best Attorney to Have on Your Side” and “Bankruptcy Lawyer of the Year,” with features in USA Today and The Wall Street Journal.James is the CEO/Founder of Business Accelerator Institute and Perseverance Squared where he is a business consultant with a strong background in law. He launched his first business in 1994 and rapidly expanded to multiple top-performing locations reaching $8M in annual revenue. In 2014, James transitioned to coaching, guiding over 350 business owners to significant growth through strategic management and marketing. As a fractional CEO/SLFU Program Manager at How To Manage a Small Law Firm, he launched Small Law Firm University, growing it to $3 million in revenue within a year, and developed a C M O program that generated an additional $2 million annually. With a Business degree from Lindenwood University and a JD from St. Louis University, James is a recognized industry expert and co-author of the best-selling book Shift Happens. He has earned numerous accolades for his legal expertise and business acumen.Resource Links:Website: https://businessaccelerator.institute/Product Link: https://businessaccelerator.institute/preferredInsight Gold Timestamps:02:02 D on't ever tell me I can't do something03:17 They believe their doubts and they doubt their beliefs03:46 It's called the doctrine of sacrifice 05:28 The biggest challenge always is mindset06:48 The lowest and worst use of a business owner's time is actually doing the production itself08:19 They see hiring and they see marketing as an expense10:28 So let's talk about identifying the accelerator mindset11:59 I look at it like stories in a building15:57 What do you think causes the limiting beliefs in the first place?16:37 Limiting beliefs to me, come from one of two places17:51 Let's talk about measuring success beyond the bottom line19:56 Everybody's 'why' is different20:49 Do you have examples of a transformation experience23:19 I call them stop gaps25:08 I think some people need more hand holding than others25:45 When you're surrounded by like minded individuals, magic happens26:29 I just got done reading this

SEASON: 4 EPISODE: 31Episode Overview:Are you tired of feeling like you're always chasing the next sale or struggling to meet quota? Ready to close more deals with less effort and resistance? Want to set higher-quality appointments that convert? Are you looking to increase your income and career opportunities? All of these are achievable when you learn to ethically and effectively influence others. My guest today will share with us his insights on how to build genuine relationships and help you transform how you approach every sale or opportunity. Join me now for my conversation with the founder of The Sales Dojo, Christian Jack.Guest Bio: Christian Jack is a highly respected sales coach and growth consultant with a proven ability to scale businesses to multiple eight figures. He provides fractional CRO services, one-on-one coaching, and tailored sales training that empower professionals and entrepreneurs to achieve sustainable growth. Specializing in influence, persuasion, and sales frameworks, Christian has successfully brokered millions in deals and coached hundreds of professionals, managers, leaders, and sales pros on mastering key skills like body language, leadership, and communication. His practical, personalized approach enables clients to maximize their influence, boost performance, and achieve long-term success.Resource Links:Website: https://thesalesdojo.co/Insight Gold Timestamps:01:37 Some of the most important things as I was being raised were discipline and consistency03:29 What can I do where I will have ultimate job security forever06:29 Some people call it the ‘post trust era'08:24 I think AI is still in its infancy10:23 Let's talk about how people buy11:20 You've developed a process, Frontal Cortex Persuasion, FCP 12:40 The biggest portion that gets in the way of people making buying decisions is usually the frontal cortex14:14 How do you get somebody's attention?16:21 Getting people's attention is the first step towards starting any sort of sales process17:02 Next one is Bonding19:04 This one is the comprehension stage21:35 You're starting to get them problem aware, product aware, etc23:36 You emphasize the importance of mindset and self belief when it comes to selling24:38 Comes down to having the consistency and the discipline to realize that your thoughts shape your reality26:33 I think our role is to not necessarily fake our confidence, but to protect our confidence29:36 Lots of people will get stuck in one narrow minded view of certain topics in their life31:14 The biggest hit to a salesperson's confidence is going to be selling a product or service that they don't actually believe in33:28 The internal voice is so much more powerful than the external voice34:41 What the prospect says is gospel, and what you say is garbage35:03 You don't rise to the level of your goals, you fall to the level of your standards35:39 The biggest thing that a lot of companies miss out on when they're hiring….37:37 The biggest thing that anybody can do in order to make more sales is….Connect Socially:LinkedIn: https://www.linkedin.com/in/christian-jack-989306295/Facebook: https://www.facebook.com/christian.jack.58152/TikTok: https://www.tiktok.com/@christianjack.tiktokYouTube:

SEASON: 4 EPISODE: 30Episode Overview:Feeling stuck, or unfulfilled? Want to learn how to tap into your inner potential and achieve greatness? We often hear about physical performance, but what about neuro-performance? How can entrepreneurs and business professionals optimize their brain function for peak productivity, better decision-making, and increased resilience in the face of challenges?My guest today, is a global speaker, coach, and serial entrepreneur renowned for his transformative approach to personal and business growth. Please join me for my conversation with Jay Dhahan.Guest Bio: Jay Dhahan is a distinguished global speaker, coach, and serial entrepreneur renowned for his transformative approach to personal and business growth. As the founder and CEO of NextGen Wealthy, Jay leverages his expertise in behavioral science, neuro-linguistics, and hypnotherapy to empower leaders to master their mindset, communication, and connections in today's digital age. With a wealth of experience in commercial real estate development, Jay has built an impressive 8-figure portfolio, underscoring his commitment to excellence and generational wealth creation.Resource Links:Website: https://jaydhahan.com/Website: https://nextgenwealthy.com/Product Link: https://www.skool.com/jaydhahan-freeInsight Gold Timestamps:03:09 I got access to money and that positioned me in the wrong places05:15 nextgenwealthy.com06:50 To be successful in organizations, I think we have to be entrepreneurs08:03 How are we actually helping people take their life to the next level?10:43 You've got to give yourself time to think11:48 It doesn't teach things like communication skills, it doesn't teach financial literacy12:32 I think now it's more about ‘people capital'14:52 You teach a concept called Uncaging Your Roar16:05 We focus on brotherhood, blessings, and breakthroughs17:20 There's a fine line between fearlessness and recklessness19:37 Let's go back to the Boomers22:07 When we look at the instant gratification23:00 You also teach the importance of neuro-performance in business24:10 Of the common 7 emotions that we feel, 6 are negative25:51 How does Jay start his day in order to get the mindset in the right place? 28:21 Not to overcomplicate it28:34 T he app called Blinkist.com29:47 I don't believe in work life balance31:57 Fulfillment needs to be more of a focus than just salesConnect Socially:LinkedIn: https://www.linkedin.com/in/jaydhahan/Facebook: https://www.facebook.com/JDhahan X (Twitter): https://x.com/JayDhahanYouTube: https://www.youtube.com/@jaydhahanInstagram: https://www.instagram.com/jaydhahan/Instagram: https://www.instagram.com/nextgenwealthy/TikTok: https://www.tiktok.com/@jaydhahanEmail:

SEASON: 4 EPISODE: 29Episode Overview:Ready to level up your PR game? In today's competitive marketplace, one of the best ways to position yourself as a thought leader, enhance your reputation, and attract potential clients or customers is through Podcast interviews. This popular PR tool provides you a unique opportunity to connect with your target audience, build credibility, and share your story in an authentic and engaging way. To help us understand how to use podcasts as an effective PR strategy, is my guest, PR Podcast Marketing Specialist, Liz Brooks.Guest Bio: Liz Brooks is a client and media relations professional with a specialized focus on guiding SMEs and brands through strategic Podcast Interview Marketing campaigns. With a rich background in PR, including experience with prominent traditional media outlets and leading blue-chip agencies, Liz combines her expertise in media relations with innovative podcast marketing strategies. Her ability to harness the power of creative storytelling allows clients to effectively engage target audiences, build brand authority, and achieve tailored communication goals. Liz's sophisticated approach to blending podcast marketing and PR ensures maximum outreach and impact, making her a trusted advisor for brands looking to navigate the evolving media landscape with precision and innovation.Resource Links:Website: https://interviewvalet.com/liz/ Podcast Production Platforms we would recommend:Descript: https://www.descript.comAlitu: https://alitu.comInsight Gold Timestamps:01:59 I've been a long life musician04:01 I didn't realize that I've been doing PR this whole time06:24 Now with Interview Valet, I act as a PR strategist and also a client account manager07:48 60 or 70 % of podcasts fail because they don't get past 5 or 6 episodes 08:49 If you want to get into podcasting, first of all, you really have to want it09:32 Lots of great software programs, Descript10:09 It's also a statistic that people will trust their favorite podcasters more than other news sources 11:46 Big shoutout to Interview Valet12:45 There are the folks that go for the daily podcasts14:44 I think it really matters on the content 15:11 30 to 40 minutes is usually the sweet spot18:04 If you really want to be able to measure results, start using welcome pages19:05 What are some of the key coaching techniques 20:43 What is a problem that you help solve?22:28 What do you recommend from Interview Valet's perspective?23:46 You say, and teach, that authenticity is crucial for podcast interviews25:43 What trends or emerging trends do you see in podcast PR?27:58 There's some industries or segments that have a reputation for being a little dry and maybe boring 30:15 What advice would you give listeners who want to leverage podcasting as a powerful tool32:01 InterviewValet.com/LizConnect Socially:LinkedIn: https://www.linkedin.com/in/lizgbrooks/Email: liz@interviewvalet.comSponsors: Rainmaker LeadGen Platform Demo:

SEASON: 4 EPISODE: 28Episode Overview:In today's business world, leaders who create workplace cultures that are engaging and energizing, create a distinct advantage for their companies and organizations.Whether it's managing teams virtually or at the office, my guest today will share insights and strategies on how to build a strong and cohesive team from the ground up, how you can overcome communication breakdowns within teams, and how to build trust with your team members to take them to the next level. Join me now for my conversation with team building expert, author and speaker, Tyler Hayden.Guest Bio: Tyler Hayden CSP, is a keynote speaker like you've never experienced before!Since 1996, Tyler continues to be a sought after internationally respected team building designer, best-selling author, and business speaker. He delivers a powerful punch that inspires teams, innovates management techniques, and invigorates team engagement.When it comes to empowering audiences and teams to succeed—and to be their best every day—Tyler leads the way with insight and laughter.His team building workshops and motivational keynote speeches receive rave reviews from managers and business leaders alike. "Energizing," "hilarious," "who knew learning could be this much fun,” and "ideas I can easily implement," are things regularly said by Tyler's clients about his keynotes and team building events.He is the author of over twenty-five books and the creative mind behind 100s of powerful and fun team building products including: The Business that Cared About People, The 14-Minute Mentor, Livin' Life Large, Father's & Mother's Message in a Bottle, TEAM Activities, and More.Tyler is a thought leader who works internationally with Fortune 500, Inc 5000 and Premier Associations to level-up their learning design. Tyler's innovative gamification and in-depth understanding of multiple intelligences yields programs that increase engagement and learning in amazingly simple ways.Make sure your seat backs are up and your table trays are stowed, because he unleashes Canada's Answer to Alternative Energy ...Resource Links:Website: https://www.tylerhayden.comProduct Link: https://www.tylerhayden.com/shopTeam Building School: https://teambuildingschool.xperiencify.io/quick-start/order/Insight Gold Timestamps:01:56 The best way to stay employed was to hire yourself04:25 I was reading Mihaly Csikszentmihalyi's book on Flow04:41

SEASON: 4 EPISODE: 27Episode Overview:Ready to create and live your inspired life? If you have been curious about what more in life you can be, or do, or have, or create, or share, or give, or expand, then this episode is for you. My next guest says that the only thing standing between you and your inspired life is a DECISION. Without knowing all the answers, your dream, your vision, deserves you. To help us understand how we can create an inspired life and become a better version of ourselves, is speaker, writer, and transformational teacher, Inge Maskun.Guest Bio: Inge was born and raised in Indonesia by two strong women after her mom died. She was six years old. These women were her aunt and grandmother. Growing up, she was encouraged to pursue higher education, but she was never asked what she would love to be and do. It was a directive instead of an invitation. It was a statement, by them, instead of a question. And that was how she built a few businesses, and a life -- from her 19-year career in advertising and marketing in Indonesia, as a managing partner alongside her husband building an import business (shortly after moving to Minnesota), and as a network-marketer. She rarely asked herself,WHAT WOULD I LOVE to be, do, create, have, and give? Better yet, if I knew nothing was impossible? Questions generate ideas.Inge has been drawn to self-expansion since 1984. She read books, was involved in book clubs for personal growth, joined many courses, and networked with like-minded people. Her continued curiosity about the question ‘what would I love' gained traction after she closed the import business. She became certified as an Integrative Nutrition Health Coach in 2015 and started working with clients through Community Action Duluth and Safe Haven (a center in her town that provides services to women, whose lives have been affected by physical, emotional, sexual, and economic abuse). During this working partnership; guiding and workshopping participants, she witnessed the impact of fear and worry on people's well-being. Inge experimented with a different strategy by introducing the question: WHAT WOULD I LOVE? The feedback she received brought Inge to the next path of understanding – someone's wellbeing reflects what one loves and worries about. That's when Inge decided to and pivoted into Life Coaching, providing transformative guidance for her clients to serve a vision of the life they are inspired to and love to live. Inge's teacher says, “The quality of our life is framed by the quality of questions we are willing to ask.” Most of us learn to ask very weak questions of the Universe →What do I think I can do? What does my bank account say I can do? What does my current job say I can do?Since then, Inge has deepened her understanding and the implementation of living from this generative state and vibration: WHAT WOULD I LOVE? She's certified as a Passion Test Facilitator, a DreamBuilder Coach, and a Life Mastery Consultant.Inge lives in Duluth, Minnesota, with her husband and a sassy cat named Coco.Resource Links:Website: Website: www.ingemaskun.comWorkshop: https://ingemaskun.com/eventsInsight Gold Timestamps:01:59 My mom died when I was 606:36 So it opened my mind and I said, I have a choice07:52 Until I landed on the dream building program, and it changed everything for me10:49 How many of us adults were actually introduced to the idea12:34 Where your attention is, energy flows there14:06 I thought it was a great question, What would I love?15:06 When you ask the question, you get the answers16:58 I use the word...

SEASON: 4 EPISODE: 26Episode Overview:Personal and business success boils down to how effectively you communicate. Anxiety, rambling, or the inability to connect, engage, and deliver a message effectively can hold you back or, even worse, tank your career. Identifying your unique strengths and speaking authentically, supported by a suite of skills, will help you speak confidently so you can be more effective.To help us understand how we can level up our communication game, is best-selling author, speaker, trainer and coach, Deborah Shames. Guest Bio: Deborah is passionate about speaking and training. That's why she wrote or co-wrote four books on communication and public speaking, including the business best-seller Own the Room.And because Deborah ran a successful film company in Sausalito, CA. for fourteen years, she knows how difficult it is for women to stand out and succeed. Her latest book is Out Front: How Women Can Become Engaging, Memorable and Fearless Speakers. Deborah won the Author of Influence award for this book from the National Women of Influence organization. She walks the talk by speaking regularly across the country to motivate and inspire professional women.Deborah has coached and trained thousands of professionals from all industries to communicate more effectively. Her work has supported A-list performers in television and film, CEO's of major corporations, gold-medal Olympians, and political candidates. Her clients also include professionals in finance, law and insurance.Deborah ran the successful Calabasas group of a national business organization and was awarded “Consultant of the Year” by the Los Angeles Business Journal.Deborah uses her experience directing over sixty award-winning films to make her business clients more genuine, effective, and successful. It doesn't matter whether they are delivering a keynote address, speaking to a Board of Directors, or pitching for new business. Deborah donates her time training MBA candidates in presentation skills at UCLA, Pepperdine, USC and Cal Lutheran, as well as executives of non-profits to increase their fund raising. Her personal goal is to prepare women, from Millennials to seasoned veterans, with the skills they need to be out front.Resource Links:Website: https://eloqui.biz/Product Link: https://eloqui.biz/products/Insight Gold Timestamps:01:26 One of my favorite early jobs was as the communications specialist on the Menominee Indian Reservation03:00 You say that everything communicates something03:59 When people are listening to you, if you don't give them specifics and visual specifics….05:59 Anxiety is a tool to keep you sharp and focused07:31 It's a challenge for both because people follow old models09:33 You've got to hook people with the opening and especially with the close10:06 You say that intention, when we speak, is essential11:44 I have 500 active verbs that if your listeners want to email me, I'll send them dshames@eloqui.biz13:44 Here's another simple one: You bridge when you have 15 minutes before you go on15:03 If you've got butterflies, someone told me one time, get them flying in formation17:26 Work off an outline18:07 Keep that ability to think on your feet with some anxiety22:04 Whether it's virtual or real, never use PowerPoint for your open or your close22:47

SEASON: 4 EPISODE: 25Episode Overview:In today's complex workplace we have a myriad of people with skill sets and attributes that all contribute to the value of the business. One subset of people in the workplace are the neurodivergent. My guest today is here to help us understand how neurodivergent people function, how their superpowers add value to the organization, and how we can create an environment where they can thrive. Join me now for my conversation with entrepreneur, speaker, and business strategist, Eryn Anitavi.Guest Bio: Eryn Anitavi is an autistic and creative visionary with a passion for strategy, an appreciation for a good cup of tea, and a commitment to build a life she doesn't need a vacation from. Seattle is home as the clan mom to a collection of young adults​...some of whom are definitely hers, some of whom are mostly hers, and some that come and go freely, but they're cool, so it's okay.Her innovative venture, Sapphire Partners, serves fellow visionaries and executives through premier, executive support and chiefs of staff, as a managed service in a fractional or full-time capacity, remote, hybrid, or in-person.In addition, her Sapphire Academy is a proprietary and intensive training curriculum for high-level executive support, built for admins of any skill level, or those who are doing a career pivot into the highly specialized world of executive support. With its flexible framework model, students learn the skills and insights needed to ‘systematize the abstract'.Resource Links:Website: https://choosesapphire.com/Product Link: https://choosesapphire.com/high-impact-solutions/Insight Gold Timestamps:04:32 Within neurodivergency06:45 What would you say are some of the superpowers? 06:56 Where you have the superpower, you also have kryptonite11:02 Neurodivergent info dumping12:17 Neurodivergency, it's a language14:56 Knowing the neurodivergent tendencies will give you the night vision goggles16:01 Bridging the gap16:44 When you build for the minority, you make it better for the majority, but if you build for the majority, you alienate the minority20:35 And I'm like, wait a second, why are you doing it that way?22:38 The one-to-one peers is significantly hard25:06 A hiring process and work environment that attracts and empowers neurodivergent talent27:17 You built a company supporting neurodivergent executives28:45 There's kind of this gap between actionable strategies and holistic wellness30:44 What are some self care practices or productivity hacks that you rely on31:31 Body doubling is also a growing thing within neurodevelopment32:58 Group doubling34:02 In just neurodivergency, we'll experience some form of trauma or violence before the age of 21Connect Socially:LinkedIn: https://www.linkedin.com/in/eryn-anitavi/LinkedIn Business: https://www.linkedin.com/company/choose-sapphire-partners/Facebook: https://www.facebook.com/ChooseSapphire X Twitter: https://x.com/EAnitaviYouTube: https://www.youtube.com/@Eryn_Anitavi-Sapphire_Partners/videos Instagram:

SEASON: 4 EPISODE: 24Episode Overview:In today's fast-paced world, it is easy to feel overwhelmed, stuck, or lost on the path to personal growth and self-improvement. Breaking through your limitations to achieve your goals can seem impossible. My guest today says that by changing your mindset, growing emotionally, mentally, spiritually, and breaking bad habits is the way to a more fulfilling and purpose driven life. Join me now more my conversation with Joe Rivera.Guest Bio: When it comes to life's ups and downs, Joe has been there and done that. He went from earning 7 figures a year to losing it all while hitting rock-bottom after battling substance abuse. As a result of achieving sobriety and happiness, Joe has bounced back and is hitting the ground running. Based on what he learned from rock-bottom and on his upward path to success, he's created a road map that empowers top-earning professionals who are feeling exhausted and powerless.Joe's system uses simple steps to align an individual's mind, body, soul, and finances to achieve ultimate productivity and fulfillment. Joe was inspired to become a life coach and a motivational speaker simply because he knows what it's like to hit a wall of exhaustion and lack direction. He knows that there are millions of people out there that have their own personal struggles and are going through something similar to what he went through. Joe's goal is to empower individuals across the nation to use their own resilience to make their own comeback story.Resource Links:Website: https://www.withjoerivera.com/Product Link: https://www.withjoerivera.com/servicesInsight Gold Timestamps:02:53 My life goes dark and becomes completely unmanageable03:49 I said, I don't want to do this anymore, sis05:55 Being rich, but spiritually bankrupt, is not fun08:11 Spirituality is also about walking and living in your purpose10:15 Are there strategies for handling that procrastination 12:28 You put your goals together and you lost some weight13:32 Realizing that your past doesn't define you15:20 If you're learning from those failures….17:18 Lead by example and show them20:06 How do we manage that diverse workforce as leaders?21:06 How do I communicate with each of those different generations?22:35 The power of vulnerability23:26 Vulnerability doesn't show weakness25:00 Imagine you were told you only had one year left to live. What would you be doing? 26:36 Building a support network is absolutely vital28:12 Fail stands for: First Attempt In Learning28:19 Procrastination is the grave in which opportunity is buriedConnect Socially:LinkedIn: https://www.linkedin.com/in/joe-rivera-0a27b311b/Facebook: https://www.facebook.com/withJoeRiveraTwitter: https://x.com/w_Joe_RiveraYouTube: https://www.youtube.com/@reforgeacademywithjoeriver6288Instagram: https://www.instagram.com/withjoerivera/Email: louiejoey30@gmail.comSponsors: Rainmaker LeadGen Platform Demo:

SEASON: 4 EPISODE: 23Episode Overview:In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers. Navigating the crowded sales enablement technology marketplace can be daunting. To help us understand what we should focus on to improve our productivity and optimize the sales process is my guest, Jason Kramer.Guest Bio: Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in B2B lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses.In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process.Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he's not driving client success.Resource Links:Website: https://cultivize.com/Product Link: https://cultivize.com/sharpspring-platinum-certified-partner/Insight Gold Timestamps:02:56 I built a business for 16 years helping service based businesses with branding, web development04:52 If they get a no or a maybe they don't know what to do06:31 Education comes in a different form depending upon the business07:14 The flip side of nurturing is about the engagement08:39 What you have to really consider is how long the typical sales process is10:05 The nurture part13:34 There's often a misperception16:50 The CRM Fit Assessment 18:18 How good is the support21:32 What are the pain points you're having now23:35 Pipeline leakage, you talk about as a common CRM challenge25:51 I'm a really big proponent of creating automated reminders for salespeople26:40 The silos within organizations and companies 28:00 If they're logging their activity in the CRM….30:54 If I don't find that in my initial call with a prospective client, we probably won't work together 33:05 Afterthelead.comConnect Socially:LinkedIn: https://www.linkedin.com/in/jasonleighkramer/FaceBook: https://www.facebook.com/cultivize/Twitter (X): https://x.com/cultivizeYouTube: https://www.youtube.com/@CRM-advisor-implementorResources:

SEASON: 4 EPISODE: 22Episode Overview:The workplace is changing and changing rapidly, creating chaos, increasing our stress, and causing burnout. To thrive in today's marketplace, we must level-up our emotional intelligence, strengthen our resiliency, and manage the extreme stress in our personal and professional lives to avoid burnout. My guest today will share his insights and strategies so that we can learn, laugh, and grow amongst the chaos. Please join me for my conversation with award winning speaker and workshop facilitator, Kit Welchlin.Guest Bio: A born public speaker and trainer, Kit Welchlin began public speaking at the age of 9 in 4-H. By 16, he was organizing and facilitating presentations on leadership, citizenship, community service and motivation for the 4-H and Future Farmers of America.Kit Welchlin purchased his first manufacturing company at age 21, and by 26 was CEO and Chairman of the Board of three manufacturing companies in three states. He's been an instructor with the Minnesota State Colleges and Universities, where he has been repeatedly nominated Outstanding Faculty. He is a Professional Member of the National Speakers Association.Kit has a B.S. Degree in Speech Communication, Business Administration and Political Science. He earned an M.A. Degree in Speech Communication and Business Administration.Resource Links:Website: https://welchlin.comProduct Link: https://welchlin.com/products/Insight Gold Timestamps:04:08 How are you seeing emotional intelligence come in to the workplace?05:42 One of the things on my handling difficult people presentation….06:42 Being nimble and being agile is very important 08:47 People don't mind change, they just don't like being changed09:32 When we talk about chaos and change11:17 The key is to discuss the continuities12:45 Goals versus desired outcomes14:16 Quickness, quantity, and quality15:56 The desired result is the hope or aspiration of how things could turn out19:22 There's about 16 different reasons why people procrastinate21:25 If we make this decision or take this action, what could go wrong?22:26 What roadblock am I putting up on myself that may or may not be real?24:21 Would that be their fault, or is that just a situation they find themselves in? 26:54 I think empathy is probably the hardest soft skill to develop28:08 Effective work relationships really help us manage stress29:59 It really comes down to we need to be well fed, well rested, and well exercised30:11 There's five criteria to an exercise program that will work if we put it to work31:00 We have to have physical remedies to reduce stress32:16 I always tell people that kind of feel stagnant in their careers….34:40 If you want to learn, you want to laugh, and you want to grow, get Kit WelchlinConnect Socially:LinkedIn: https://www.linkedin.com/in/kitwelchlin/Facebook: https://www.facebook.com/kwelchlinTwitter: https://twitter.com/kitwelchlin?lang=enYouTube: https://www.youtube.com/c/KitWelchlinEmail: kit@welchlin.comSponsors: Rainmaker LeadGen Platform Demo:

SEASON: 4 EPISODE: 21Episode Overview:Let's face it, running and growing a business as an entrepreneur in today's competitive marketplace can be daunting. Whether it's operational challenges, differentiating yourself from the competition with your products or services, or evolving from just surviving to thriving, is the goal for every entrepreneur or business professional.If you are ready to level up your business, smash through your ceilings to reach business mastery and life success, then you are going to enjoy my conversation with High Performance Entrepreneur, best-selling author, and business coach, Marty Park.Guest Bio: Marty Park is a rare breed. At the age of 21, while most students are neck-deep with homework and weekend plans, Marty was running his first company, with 8 staff members on payroll. Since then, he has owned and operated over 13 companies, across industries from software to restaurants, audio production to marketing – he has become an expert at business growth and the personal growth that comes with it.As well as being an accomplished entrepreneur, Marty is an award-winning business coach and has been involved in the launch, growth, restructuring or financing of a multitude of companies internationally, working with clients to conquer adversity, transform their performance and achieve their ultimate vision of success, in business and in life.As a serial entrepreneur and veteran business coach, Marty has identified strategies, ideas, and specific actions that can help anyone create a better business and a better life. As a speaker his stories are real, relevant, and the tools and tips he shares are purposeful and immediately implementable.Resource Links:Website: https://martypark.com/Website: https://evolvebusinessgroup.com/Website Resources: https://evolvebusinessgroup.com/business-resources/Product Link: https://martypark.com/tiger-by-the-tail-book/Insight Gold Timestamps:02:20 I've always had a business running on the side04:16 I think there's a bit of a rebound effect and I call it sort of the hybrid period05:52 I grew up in a house where being in sales was a really positive thing07:54 How do you get excited about insurance?09:29 Failure really wasn't failure11:08 They're just out telling their story and they start to have some success13:13 Too often, one of the pitfalls is….15:34 How important is it for us to have a third party, or an outside coach? 17:13 Knowing that they're going to be on a call or on a zoom meeting creates accountability 17:29 Tiger by the Tail: 99 Secrets to Tame and Master your Business19:06 How do we grow the business without it taking any more of your time?21:16 Marketing might take 6 months to re-evaluate and re-adjust, but sales we can start to affect right away23:20 Before you bring on additional people….26:32 Connection between an entrepreneurial or a business professional's personal development and their business success29:07 Innovation is such a huge foundational piece for good business31:28 This word pivot drives me a little crazy32:40 Results Rule was actually our new slogan35:18 Profit Pulse35:32 Evolve Business...

SEASON: 4 EPISODE: 20Episode Overview:As sales professionals, the pressure to perform is unavoidable. One little mistake and you've lost what could have been a huge opportunity. Competition is fierce and abundant. Most of the common sales errors we recognize, but even some of the most seasoned sales veterans are unaware of some of the mistakes that are costing them valuable business.Discover the ‘silent saboteurs', that are costing you the sale, as you blindly make the same errors over and over. And as you do, you'll find clarity that will empower you with endless earning potential. Join me now for my conversation with author, speaker, and coach, Jackie Rainforth.Guest Bio: As Founder & CEO of Rainmakers Business Solutions, Jackie Rainforth is a force to reckon with in the world of BUSINESS GROWTH. She is a global award-winning sales and leadership expert who earned the nickname “The Rainmaker” among her peers during her career of top sales performance spanning decades. She draws upon her wealth of real-world experience as a former corporate executive and highly successful entrepreneur and has a reputation as a trusted and reliable business partner, helping countless organizations achieve their revenue and performance objectives.Jackie possesses in-depth knowledge in multiple areas of business and a variety of industries, but she is one of only 34 B2B Sales Speakers & Trainers registered in North America. Her background in the Residential and Commercial Construction Industry as well as Wholesale Distribution, Suppliers and manufacturers, plus her expertise in Social Selling and LinkedIn, allows her to offer the latest in tailored and cutting-edge training and keynote presentations to her clients.Resource Links:Website: https://rainmakersgroup.ca/Product Link: https://rainmakersgroup.ca/books/Insight Gold Timestamps:03:05 You need to sell to personality types that you're talking to05:24 I'm in agreement with you, I think it's all about process07:09 The demand for emotional intelligence08:43 There's so much coming at people these days 09:24 Ask more questions11:05 If you're dealing with the owner, you have got to be on your game13:36 It all comes down to benefits14:15 You have to differentiate to elevate15:20 You need to know how to network19:47 I'm doing more and more video posts21:17 I hired a dog walker, and talk about professional23:25 When you talk about the wins, it motivates everybody else25:04 Top performing athletes all have coaches26:13 When you have complexity, you need a coach28:27 A lot of great enablement technologiesConnect Socially:LinkedIn: https://www.linkedin.com/in/jackierainforth/Facebook: https://www.facebook.com/rainmakersbusinesssolutionsYouTube: https://www.youtube.com/channel/UC6JhjnZI8aw-GKNBInMIWtwInstagram: https://www.instagram.com/jackierainforth/Email: jackier@rainmakersgroup.caSponsors: Rainmaker LeadGen Platform Demo:

SEASON: 4 EPISODE: 19Episode Overview:Life can be challenging. Each of us faces our own adversity. Sometimes, your stress can escalate to fear, anxiety, agitation, and even depression. If you are looking for ways to help build resilience in yourself and others, lighten your load, and brighten your outlook, then you are going to enjoy my conversation with best selling author, therapist and speaker, Patricia Morgan.Guest Bio: Patricia Morgan is known as a spunky Seniorpreneur, who lightens your load and brightens your outlook. Patricia has spent the last four decades helping increase emotional resilience, mental health, and well-being. With a master's degree in psychology, she provides practical stress-reduction, communications, and connection skills. Her counseling clients and audiences describe her as insightful, fun, and uplifting.Her authorship includes several books comprised of, Return to Center: Simple Strategies to Navigate Distress, Depression and Disconnection, which was chosen as the 2024 Canadian Counselling Book award winner, and the Canadian best seller, Frantic Free: 167 Ways to Calm Down and Lighten Up. Her books are available on Amazon and on her website.Patricia is a recipient of the YWCA & Global TV's Woman of Vision award and The Canadian Association of Professional Speakers' Spirit of CAPS award for her contribution to the speaking industry.Resource Links:Website: https://www.solutionsforresilience.com/Product Link: https://www.solutionsforresilience.com/product-category/books/Insight Gold Timestamps:03:11 Most of us are living with some kind of childhood, a residual trauma05:12 Well, here's the defining question05:40 He endorsed the book: From Woe to Wow, How Resilient Women Succeed at Work07:36 Self first, others second08:02 There's a lot of perfectionism going on11:07 The importance of emotional intelligence13:12 Little girls, little boys, females are typically allowed a broader range of emotions16:28 How does adopting a growth mindset contribute to the personal resilience?18:09 What's the number one formula for success?20:18 Oftentimes people are coming together to fill their own unconscious longings21:53 Often in couples counseling, the conflict is, he wants it the way it was24:23 What's one conventional stress management technique26:06 The trick is the exhale longer than the inhale29:24 Sleep is very much connected to mental health issues31:22 Dreams are the unconscious knocking on your door32:42 Watch your positivity to negativity ratio33:15 Compliment people on their strengths36:18 Return to Center: Simple Strategies to Navigate Distress, Depression, and DisconnectionConnect Socially:LinkedIn: https://www.linkedin.com/in/patriciamorgancalgary/Facebook: https://www.facebook.com/SolutionsForResilienceYouTube:

SEASON: 4 EPISODE: 18Episode Overview:The way we do business has changed. The way we market and sell has changed. So why is it that there are still so many companies that rely on old strategies and tactics to generate new business? If you are looking to level up your business development process, set yourself apart from the competition, and regain a competitive advantage, then you are going to enjoy my conversation with author and marketing expert, Jessica Embree.Guest Bio: Jessica Embree is an international bestseller, a story brand guide, and a marketing specialist with a passion for helping businesses grow. With a background in door-to-door sales at the age of ten, she developed a love for marketing, and understanding what drives people to make purchasing decisions. As the Creative Director at Tulip Media Group, she specializes in both print and digital marketing strategies to help businesses build credibility, brand awareness, and customer retention. Her expertise lies in crafting impactful messaging that resonates with target audiences and implementing effective marketing campaigns that deliver results. With a strong focus on the story brand framework, she has successfully transformed businesses by simplifying their marketing strategies and increasing their revenue.Resource Links:Website: https://tulipmediagroup.com/Product Link: https://tulipmediagroup.com/smarketing/Insight Gold Timestamps:01:16 I had my first business when I was 10 years old 02:48 People don't pick up the phone as much04:10 Your emptiest inbox is your physical mailbox outside06:35 I really enjoyed your book, Double Sales, Zero Salespeople08:04 So one of the best ways to break through noise….10:07 Where is your core customer and where can you service them the best?11:21 Something that's in beta testing right now, which is SearchGPT12:59 Are you putting out content that makes your agency or business credible 14:34 I want you to lean into AI, but I don't want you to depend on AI 17:17 So we're asking you, what are their main pain points?19:35 Are you getting qualified leads from these keywords?21:10 I really like your approach because….23:00 You might have been burnt in the past with another marketing agency24:27 A great example of that is actually a firetruck manufacturer we work with26:35 We look at content of what's going to interest your reader28:00 Is there a way to measure the readership or the impact? 29:24 I always like to tell clients, get your storefront ready31:30 What's the secret to becoming preferred?32:05 One of the chapters in the books is never stop optimizing your marketing34:24 If you're looking for a competitive advantage, start reading 36:01 We can create some levels of engagement within print 37:34 At the end of the day, it's all about staying ahead of the competitor and standing out from the crowdConnect Socially:LinkedIn: https://www.linkedin.com/in/jessicaembree/Facebook: https://www.facebook.com/TulipMediaGroupTwitter (X): https://x.com/tulipmediagroupEmail:

SEASON: 4 EPISODE: 17Episode Overview:Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It's my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru for professionals looking to stand out in the digital landscape.Her expertise spans from crafting magnetic LinkedIn profiles to implementing cutting edge AI strategies that propel business forward. So whether you're an entrepreneur looking to make waves, a marketing pro aiming to stay ahead of the curve, or an executive seeking to amplify your personal brand, Mary's insights are pure gold. Join me now for my conversation with Mary Fain Brandt.Guest Bio: For over two decades, Mary Fain Brandt has been a powerhouse in the training and facilitation world, amassing a wealth of experience that speaks volumes. With a portfolio of over 500 clients, Mary's ability to unlock LinkedIn's full potential is unmatched, making her the go-to expert you need.Mary is also a Certified AI Consultant, diving deep into AI to deliver cutting-edge insights and strategies for her clients. Saving them hundreds of hours and thousand of dollars. Turning Chaos into Calm and freeing them up to do the work they love [not all the boring mundane behind the scenes tasks!]Resource Links:Website: https://www.masteritwithmary.com/Product Link: https://www.masteritwithmary.com/aiservicesInsight Gold Timestamps:03:21 I had no idea how to start a business, really self-taught04:31 I just dove all in to learn how to use LinkedIn08:02 What are the biggest mistakes or challenges that you see09:32 My tagline is, I take you from boring to badass on LinkedIn11:45 Personal branding can convey who you are and what you do13:11 After 2020, one of the biggest changes, what happened on LinkedIn….15:48 Stories sell, facts tell 17:26 When's the right time to do maybe a text only18:53 Say what you need to say20:21 I'm not a fan of emojis all over LinkedIn, those belong on Instagram24:26 Can you share a success story….25:38 I think everyone's heard of AI, not everyone's embracing it27:08 Chat GPT just hit 100 million users28:24 You call it a level up and elevate tool29:15 A LinkedIn newsletter is a great marketing tool31:16 Do not “Pitch-Slap” someone in a DM33:42 If you don't have a brand, start there34:02 You have to stay top of mind, and tip of tongue in today's worldConnect Socially:LinkedIn: https://www.linkedin.com/in/maryfainbrandt/LinkedIn Post Mentioned : Do Not Pitch Slap People in a DMPodcast: https://scaleupbusiness.buzzsprout.comInstagram: https://www.instagram.com/maryfainbrandt/Freebies:

SEASON: 4 EPISODE: 16Episode Overview:Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers' problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that.However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you'll do in the future. So whether you're an OKR newcomer, or a pro needing a tune-up, my guest today will share his insights on how to put customers at the center, navigate uncertainty, and succeed with OKRs. Join me now for my conversation with author, speaker, and product innovation strategist, Josh Seiden.Guest Bio: Josh Seiden has worked with hundreds of organizations as an individual contributor, leader, founder, and consultant. As software designer–turned–coach, consultant, and speaker, he's helped organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success. Along with his co author Jeff Gothelf, he's written two previous books. Their new book is: Who Does What By How Much? A Practical Guide to Customer-Centric OKRs Resource Links:Website: Website: www.joshuaseiden.comProduct Link: https://www.joshuaseiden.com/booksInsight Gold Timestamps:01:16 Your latest book, Who Does What by How Much: A Practical Guide to Customer Centric OKRs01:45 OKR stands for Objectives and Key Results04:39 The most common misconception about OKRs 05:38 OKRs imply we're going to do something different07:18 As a leader, you've got responsibility for the whole company09:21 The challenge is that we lose track of who that customer is and what their point of view is10:52 The first step in OKR is….12:28 What are the factors that are success factors?13:19 We say OKRs are three things14:49 I work in HR, who's my customer?16:08 Who does what, by how much?20:50 They're a goal setting framework22:15 Innovation is the intersection of new capabilities and unmet customer needs24:08 We know leadership plays a crucial role in the success of the OKRs27:37 We don't necessarily know the answer beforehand28:24 It's asking the right question and measuring the right question29:45 I think there's an opportunity for us to have better conversations in the workplace32:38 Who's the target of my work? What are they trying to do? How can I help them do it? Connect Socially:LinkedIn: https://www.linkedin.com/in/jseiden/Twitter: https://x.com/jseidenEmail: josh@seiden.coSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions:

SEASON: 4 EPISODE: 15Episode Overview:Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It's not about charging more; it's about discovering the only type of value your customers will pay more for. Not all value is equal, and today we are going to discover what your customers are willing to pay more for. Join me now for my conversation with the New York Times Best Selling Author of (RE)VALUE: Raise Your Prices and Build Your Legacy, Adam Wallace.Guest Bio: Adam has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion dollar ventures, he now serves as an interim executive and board member for private companies.Adam grew up in a two-story log cabin outside of Nashville, built by his 7th generation grandfather prior to Tennessee becoming a State.Resource Links:Website: www.AdamWallace.comProduct Link: https://www.adamwallace.com/bookInsight Gold Timestamps:05:05 I'm not done, I want bigger problems05:47 The biggest source of value lost was….07:28 I was my first customer08:55 The company itself as a product 10:55 We might be at the end of one game….11:47 Can you elaborate on what pricing power truly means?14:19 Start with where do I create the most value, and for whom?15:35 They're just transaction, transaction, transaction16:26 It's not that we have to sacrifice this for the other one18:23 How does their company create that value?20:10 What's a pricing riptide?21:35 You don't create equal value to all your customers22:51 We actually only perceive the world based on what we value24:09 The concept of the monetization curve and its impact on pricing strategies25:11 When you're selling solutions to problems a person doesn't even know they have26:37 Do you believe that people view the most expensive item as the best item?27:54 So let's say you're going out to dinner and you want to buy wine31:18 It's kind of like a Dutch auction33:08 They collapse what customers say as an indication for what they'll doConnect Socially:LinkedIn: https://www.linkedin.com/in/propertyofwallace/Email: adam@adamwallace.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 14Episode Overview:If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary.My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, and his expertise has transformed countless businesses from struggling to thriving.In today's episode, my guest will share his insights on creating clear paths to success for small to medium-sized businesses. We'll explore how companies can improve productivity, increase revenue, and navigate the complexities of today's market, so get ready for a conversation packed with actionable advice, inspiring ideas, and transformative insights. Join me now for my conversation with the brilliant strategist and sales enablement guru, Roderick Jefferson!Guest Bio: Roderick Jefferson is an internationally recognized, business-focused speaker. He has shared his dynamic and energetic voice in a variety of events including keynotes, guest lectures, webinars, podcasts, and domain expertise panels, with companies such as ATD Conference, B2BMX Conference, Cisco, Collibra, LinkedIn, MindTickle, Revasum, Oracle, Sales Assembly Conference, Sales 3.0 Conference, Sales Enablement PRO Conference, Salesforce (Dreamforce), SAP, Seismic, Showpad, SiriusDecisions, Uber, and Zoom.Roderick is also an acknowledged thought leader in the sales enablement space and author of the Amazon #1 New Release & Bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, and Siebel Systems, and Siteimprove.Resource Links:Website: https://roderickjefferson.com/keynotes/Product Link: https://amzn.to/3vENYAoInsight Gold Timestamps:04:25 You learned the importance of setting the goal, and how were you going to get there?05:39 I think you train animals, you enable people07:03 Sales enablement in 3.0 is both art and science07:29 It's communication, it's collaboration, and it's orchestration09:38 What isn't sales enablement?11:44 I'll see trainers that are teaching people how to give presentations instead of having conversations15:36 Culture is what happens when no one is watching17:20 Where I see the biggest problem18:48 What a sales onboarding program might look like20:49 We're constantly validating24:29 What's gone forever and what are the new things that we should be preparing for24:37 Those two big little words, AI26:33 You're doing it because of a why, not a what, and you're getting to the root cause28:32 A strategic investmentConnect Socially:LinkedIn: https://www.linkedin.com/in/roderickjefferson/Facebook: https://www.facebook.com/ThevoiceofRodTwitter (X): https://x.com/ThevoiceofRodYouTube:

SEASON: 4 EPISODE: 13Episode Overview:Have you ever wondered what separates thriving businesses from those that struggle to keep their heads above water? Well, buckle up because we're about to dive deep into the world of winning strategies and sales processes that can catapult your business and sales results to new heights.My guest, Liz Heiman, is a powerhouse in the realm of business strategy and sales. In this episode, Liz will share her insights on how businesses can create a winning strategy and sales process to fuel their growth, so whether you're a solopreneur, just starting out, or the CEO of a growing company, I promise you'll walk away with actionable tips that you can implement right away. Join me now for my conversation with Sales and Process Strategist, Liz Heiman.Guest Bio: Liz Heiman is the Sales Operating System Architect and the founder of Re: Sales™. Liz guides “Ready-to-Scale” founders and CEOs to take the chaos out of sales so they can create a more sustainable growth strategy that strengthens the pipeline and streamlines their process to increase revenue on a predictive basis.Early in her career, Liz trained some of the world's powerhouse sales organizations. Using Strategic Selling and Conceptual Selling, she helped them boost sales by improving their sales processes and systems. Now her focus is start-up and mid-sized companies selling into complex B2B environments, including medical, government, and enterprise.Liz's team uses strategy and process to build a roadmap for success that drives extraordinary growth. While most clients achieve the sustainable year-over-year growth they need, others have realized exponential growth very quickly; as much as $10 million in one year. Liz is on a mission to challenge assumptions, build trust, and make founders' dreams come true.Resource Links:Website: https://www.regardingsales.comProduct Link: https://www.regardingsales.com/sales-operating-system-guide-downloadInsight Gold Timestamps:02:58 Going back to basics has become really important04:22 Sales isn't magic06:01 Make the CRM easy to use07:13 Please don't let AI just write your letters and not fix them09:52 10:52 What are the KPIs that really matter? And they start with understanding the sales math13:40 One of the stats Gartner came up with was it takes 7 to 15 attempts16:35 You're known for your expertise in sales strategy and empowering women in selling18:14 The next time I called it Selling Like a Girl20:31 Research on how women's brains work versus how men's brains work22:33 When I was an executive and people were trying to sell to me through the company24:39 I think you have to start with strategy25:30 Sales activity is defined by that business strategy27:42 It starts with founder led sales29:32 When we talked about ideal customer profile32:21 One of the things that I do with my clients33:01 Stop working with people who are hard to work with33:36 Speaking to people about what matters to them is going to be the most important thing that we can do34:34 Everyone has to learn to use AIConnect Socially:LinkedIn: https://www.linkedin.com/in/lizheiman/Facebook: https://www.facebook.com/RegardingSalesBlogs:

SEASON: 4 EPISODE: 12Episode Overview:Are you looking to take your career to new levels? Do you have dreams and aspirations that you desire to achieve but are unsure how to attain? My guest on this episode will share her insights on how to connect with your heart, create meaningful goals, and deepen your knowledge and understanding of what personal leadership truly is. Join me now for my conversation with speaker, coach and founder of The Inspired Leader, Ally Stone.Guest Bio: Ally has been a leader in the hospitality industry for over 15 years. During this time, she has been an integral part of developing 15 successful businesses and teams. As Director of Culture and Leadership Development, Ally has mastered a deep understanding of what it means to be truly connected as a leader and how that drives the success of any business.She bases her leadership style on what she has come to call Transcendent Leadership. Her approach to this elevates team thinking beyond everyday problems and obstacles, building instead on quality in group and individual connection for lasting effect. This has created a culture of engaged and emerging leaders in her organization that many admire and emulate.Through The Inspired Leader, Ally shares these insights with organizations and leaders alike. Together they dive deep into what it means to go beyond, to lead from a place of presence and connection, creating an opportunity to experience their careers in ways that previously had not been deemed possible.Ally has worked with 1000's of leaders from all levels of organizations. She has delivered countless workshops, seminars, and talks; she is continuously developing herself to continue providing the best and most relevant content available. She now shares an array of programs geared specifically towards the journey of a Transcendent Leader.Ally is also a certified Meditation Teacher, a Heart Math Resilience Mentor, and an ICF Certified Coach. She is active, loves yoga, biking, hiking, and time with her two dogs. She currently lives in Edmonton, Alberta, with her husband of 20 years, Chris.Resource Links:Website: https://theinspiredleader.com/Product Link: https://theinspiredleader.com/offerings/Insight Gold Timestamps:03:36 I always say I have an MBA in business from the Hard Knocks School of Life05:24 Are you a born salesperson?07:59 I go through this whole imposter syndrome09:34 How many people have careers that they just float through?10:07 I had a major life transition12:59 Leading from place of presence and connection15:40 We have an incredible team of people 17:22 It's okay that I'm not okay17:56 Ginger Rogers said, I can do everything Fred Astaire does, but do it backwards and in heels18:54 I realized that if I didn't figure out how to navigate this….20:17 Heart Math is so interesting21:26 When we are in a place of gratitude, it's really hard to be in a place of lack 23:55 You've got to look after yourself25:29 We have a lot on our plate27:01 When you know who you are, you're clear, and you can articulate that, you can lead any organization28:40 It came down to a simple phrase, which was: Taking Care of People30:13 You provide Emotionally Connected learning experiences for them31:56 Even if you have an AI company, it still doesn't exist without peopleConnect...

SEASON: 4 EPISODE: 11Episode Overview:Traveling for work or pleasure? Are you getting transferred or expanding your business to a different country? In our borderless economy, cultivating cultural fluency expands your potential by fostering trusting relationships globally.My guest today equips individuals and teams with the skills to forge meaningful connections across cultures, driving change and sustainable growth. With her proven methodology, she spins cultural obstacles into a competitive advantage. Join me now for a conversation with author, speaker, and consultant, Dr. Kristina Wachter.Guest Bio: Dr. Kristina Wachter is a cross-cultural communications strategist and global educator who helps organizations unlock sustainable success through cultural agility. Her proprietary Culture SPIN Method, backed by years of academic research and on-site experience across continents, provides a riveting, hands-on approach to building the vital skills needed to navigate cultural diversity.In our borderless economy, Wachter demonstrates how cultivating cultural fluency expands an organization's potential by fostering trusting relationships worldwide. Her expertise equips individuals and teams with the skills to forge meaningful connections across cultures, driving change and sustainable global growth. With her proven methodology, she spins cultural obstacles into competitive advantages.Dr. Wachter draws from her extensive experience as an award-winning professor, best-selling author, keynote speaker and CEO of Cross Culture Connections. Her real-world insights ensure organizations gain the confidence to capitalize on the opportunities presented by cultural diversity.Resource Links:Website: https://www.crosscultureconnections.comProduct Link: https://www.crosscultureconnections.com/bridging-cultures-boosting-profitsBook Link: https://www.amazon.com/Culture-SPIN-Toolkit-Leadership-Cross-Culture-ebook/dp/B0CY8422DP/ref=sr_1_1?crid=24HBPPDATYDPV&dib=eyJ2IjoiMSJ9.GZheV6r4iTEbt5pHXU-18w.Tp0AyAy_ipo6xp6nfw4Mh4z0a5QWTH_qYBR-gL9Nk_Y&dib_tag=se&keywords=culture+spin+kristina&qid=1710884410&sprefix=culture+spin+kristina%2Caps%2C216&sr=8-1Insight Gold Timestamps:03:01 Everyone has associated business and humanities with an oxymoron04:30 You have to understand the humanities in order to fully understand the way that business runs today06:00 When I went to Paris, quite a few years ago, I did a little experiment 06:27 I was acting from a starting point of respect 09:33 I'm curious about your take on the globalization10:56 It does not mean that we aren't working globally11:32 I call it cultural humility12:19 Once you find the commonality, the law of reciprocity kicks in 14:18 50% of all international business ventures fail16:55 This is where I think business needs to override politics18:05 I think it's an EQ issue19:53 So, let's talk about your book,

SEASON: 4 EPISODE: 10Episode Overview:I'm sure we could all agree that we could use more laughter and humor in our personal and professional lives. Humor is universal, it's empowering, it's safe, and it's scientific. Humor can help you create innovative solutions and products, improve staff morale and retention, increase sales, and the ability to tackle key challenges. To help us understand the power of humor and laughter for building impactful, resilient, happy, and healthy leaders, teams, and organizations is my guest, speaker, facilitator, and comedian, Courtney Bickert.Guest Bio: Courtney Bickert is a global citizen, leader, and management expert and stand-up comedian committed to positive social impact around the world through innovation, partnerships, endless curiosity, and humor. She is currently a Senior Executive Recruiter in the nonprofit and purpose space with DRiWaterstone Human Capital where she works to match amazing talent with important missions. Courtney has proven organizational leadership with 30 years' experience in international development and foreign affairs and has worked in, and traveled to, over 100 countries. Courtney has led organizational transformations and the development of new revenue models and communications for large international organizations. As a skilled fundraiser, she has raised over $100 million dollars for international non-profits. Courtney is also a stand-up comedian with significant formal training in the techniques of stand-up comedy, including Second City, the DC Improv, and the American Comedy Institute. She uses this knowledge to work with leaders, organizations, and teams to maximize their effectiveness and impact and bring the power of “funny” into their lives, work, and organizations. Courtney has an MBA/MPP from The University of Chicago. Resource Links:Website: https://www.laughing-matters.com/Product Link: https://www.laughing-matters.com/services/Insight Gold Timestamps:03:04 It was knowledge, attitudes, practices, all of the above03:59 So I'm starting the condom training with 200 Siberian nurses07:12 I really liked humor, so I started doing standup while I was looking for a job09:25 I have never seen a team consistently have so much fun together 10:33 You teach that humor is universal13:15 You're actually mimicking and mirroring more than just their facial expressions15:02 Children laugh something like 4,000 times a day16:32 A sense of humor is really understanding, seeing, and expressing incongruities18:39 Jokes at others expense are always on the edge19:32 Humor has to be genuine and has to be authentic19:54 An exercise that we do in comedy school 23:13 They did a study with a group of students23:55 All the pleasure and reward parts of your brain are being stimulated when you laugh26:01 Is there a formula or process that you follow?27:54 That's one way, just observing, taking note, and then sharing29:27 I think my superpower is curiosity31:11 Why do we laugh at those things and circumstances that are like that?34:45 Mark Twain: Humor is mankind's greatest blessingConnect Socially:LinkedIn: https://www.linkedin.com/in/courtney-bickert/Facebook: https://www.facebook.com/courtney.bickert/YouTube:

SEASON: 4 EPISODE: 9Episode Overview:A Grow Through It Mindset is about embracing challenges and setbacks as opportunities for personal and professional growth. It's the belief that through effort, learning, and persistence, individuals can evolve and adapt in the face of adversity. This mindset encourages individuals to approach difficulties as learning experiences, view failures as stepping stones towards improvement rather than as reasons to give up. Ultimately, a Grow Through It Mindset fosters resilience, adaptability, and a positive attitude, which are valuable traits in both business and everyday life. To help us understand how to develop a Grow Through It Mindset is entrepreneur, speaker and coach, Keith Sampson.Guest Bio: Keith Sampson works in the payments industry as the national sales director for North American Bancard. He is also the owner of Trident 21, providing payment solutions, growth and attention tools, as well as consulting.With a passion for helping people, he created a program called Gift Card Surge to help area businesses and individuals meet the needs of his community, especially in the wake of the coronavirus pandemic. Resource Links:Website: https://www.trident21.comProduct Link: https://www.trident21.com/our-approachInsight Gold Timestamps:04:10 We learned these principles of how to grow a business05:44 It goes back to my second watershed moment in life07:10 There's two choices you have here07:14 You can either choose to Go Through It, or you can choose to Grow Through It!09:15 I've learned far more through the failures than I ever did the successes10:21 Here's a framework you can adopt today13:48 Do I prioritize investing in myself?14:41 Will Guidara, the author of Unreasonable Hospitality 18:15 Gratitude spirals upwards19:38 Three things you're grateful for and then one thing you wanted to pray for22:11 Ridiculous Resiliency23:35 How do I become proactively resilient?24:38 Number four is Playing the Long Game28:24 If you love what you're doing, there's no such thing as retirement28:34 The level of success that people can achieve based on the people that they surround themselves with30:58 AI is not going to replace us, AI is going to elevate us32:36 Cloud 9 multisport that's in Winona Lake, IndianaConnect Socially:LinkedIn: https://www.linkedin.com/in/iamkeithsampson/Blog: https://www.trident21.com/trident-21-blogEmail: Ksampson@trident21.comSponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources: https://becomingpreferred-podcast.com/resources/Next Episode: Employing Humor For Competitive Advantage with Courtney Bickert!

SEASON: 4 EPISODE: 8Episode Overview:In today's competitive marketplace, finding and keeping the right employees can be a challenge. What if you could create the kind of workplace where everyone wants to work? From ideas on inspiring teamwork to inspiring workplace communication, my guest today says that your workplace culture is your #1 competitive advantage. To help us understand how you can elevate your culture and become the preferred employer of choice, is author, speaker and coach, Michael Kerr. Guest Bio: Michael Kerr is a Hall of Fame speaker who speaks about inspiring workplace cultures, workplace culture leadership, and businesses that leverage their humor resources to drive outrageous results. Michael's Inspiring Workplaces blog has been listed as one of the top-75 workplace blogs in the world. Michael is also the author of 9 books, including “The Humor Advantage: Why Some Businesses Are Laughing All the Way to the Bank,” “The Jerk-Free Workplace,” “Hire, Inspire, and Fuel Their Fire: How to Recruit, Onboard, and Train New Employees to Live Your Culture Out Loud” and most recently, hot off the presses, “Small Moments, Big Outcomes: How Leaders Create Cultures That Fuel Extraordinary Results.”Resource Links:Website: https://mikekerr.com/Product Link: https://mikekerr.com/books/Insight Gold Timestamps:01:21 I worked in this soul-sucking, fun-sucking organization03:44 Everybody has a culture, doesn't mean they have a good culture, or a culture that is right for them05:49 I'm glad you brought up the WestJet example07:18 This is one of the keys I've seen in so many companies around the world08:38 I'm a big fan of rituals and traditions09:56 You're never done building a great culture12:30 You're only as good as the poorest behavior you tolerate14:07 So many companies have the same list of values, yet….17:24 A culture is a culture regardless of where you do your work from19:28 The starting point for me is getting your hiring right21:03 They relentlessly hire for attitude first and foremost22:43 When we're talking about bringing our humor to work….24:08 If you infuse your meetings with a spirit of fun and creative energy….25:47 One example that I love, because it shows how simple this can be27:37 When you have a more fun work environment….29:17 Everything goes back to intention31:07 A company I visited in Copenhagen, Denmark32:28 A huge key to all of this, of course, is communicationConnect Socially:LinkedIn: https://www.linkedin.com/in/michaelkerr3/YouTube: https://www.youtube.com/channel/UCeaRB1AE5C_RWBjK87wwRYgBlog: https://mikekerr.com/inspiring-workplaces-blog/Email: mike@Mikekerr.comSponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources: https://becomingpreferred-podcast.com/resources/Next Episode: Developing a Grow Through It Mindset with Keith...

SEASON: 4 EPISODE: 7Episode Overview:Welcome to this episode of Becoming Preferred, where we're going to deep dive into the world of modern selling and performance excellence. I'm thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering sales teams to achieve their full potential.In this episode, Rob and I will unravel the intricate dynamics of today's marketplace, shedding light on the essential elements that underpin successful performance selling. We'll dissect the crucial role of mindset in navigating the ever-evolving sales landscape and uncover the power of cultivating effective habits that breed sustained success. Join me now for my conversation with Rob Harrison.Guest Bio: Rob is the Co-founder & CEO of Magnifyde, has years of experience leading sales teams and has a background of serving twelve years in the British military. He has developed a technique that exponentially increases company closure rates across multiple platforms. He is also the creator of Magnifyde Academy, where he molds inexperienced individuals into sales masters. His impressive track record includes skyrocketing monthly revenue for many of his clients from $10k to over $100k in a matter of months.He has spoken at several in-person and virtual sales events such as M&A Mastery, Upgraded Coach 100K/Month Sales Machine, 5D Coaching Live, and Read the Lead.Resource Links:Website: https://magnifyde.io/Product Link: https://magnifyde.io/#solutionsInsight Gold Timestamps:03:43 I got lucky enough to be in the right place at the right time07:38 You still need to be the subject matter expert, even if you're a salesperson08:18 Take the word enthusiasm, and the last four letters, the I A S M for I Am Sold Myself09:27 How do you attack the mindset of the person 10:36 It's having the right mindset before you get going12:54 What's the biggest common challenge that you see? 14:41 Never done sales before, but willing to learn15:22 So you have to retrain them on the process, so that becomes the default17:17 Enthusiasm has to be there18:29 A groundbreaking technique that significantly improves company closure rates 20:26 Before they know it, 60% of their work week is actually spent in sales23:27 Let's talk about the process on habits and skills25:20 Then it became totally normal to wake up either before my alarm, or on my alarm at 5am27:27 People are motivated differently29:30 Appointment setters are also very important to be a subject matter expertConnect Socially:LinkedIn: https://www.linkedin.com/in/rob-harrison-665699216/Facebook: https://www.facebook.com/magnifyde.ioBlog: https://magnifyde.io/category/all/Instagram: https://www.instagram.com/rob.h.8/Email: rob@magnifyde.ioSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions:

SEASON: 4 EPISODE: 6Episode Overview:In today's world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what's the solution? Leaders and businesses must evolve from being good to great to superior. My guest in this episode, says gaining a superior edge is more important than ever and to share with us his insights is author, speaker, and coach, Rusty Komori. Guest Bio: RUSTY KOMORI is an inspirational keynote speaker, executive coach, and tennis professional based in Honolulu, Hawaii. From 1994 through 2015, he was the head tennis coach at Punahou School, where his boys' varsity teams won an unprecedented 22 consecutive state championships, a national record in all sports that stands to this day. In 2014, he was named NHSCA's Coach of the Year and inducted into Creighton University's Hall of Fame. Today, Komori is a sought-after keynoter and executive coach with a diverse client roster, including Kaiser Permanente, the YWCA, and the U.S. Olympic and Paralympic Association. He's the host of the televised series Beyond the Lines and the author of three books, including his newest release, Superior: Creating a Superior Culture of Excellence (Blackstone Publishing; May 7, 2024)Resource Links:Website: https://sites.google.com/view/rustykomori/homeProduct Link: https://www.amazon.com/Beyond-Game-Rusty-Komori/dp/1948011301/ref=sr_1_3?dchild=1&keywords=beyond+the+game&qid=1588308251&sr=8-3Insight Gold Timestamps:02:34 The four P's of achieving success, People, Purpose, Process and Performance04:15 And then, when we're going for our 17th consecutive state championship….06:46 I would tell them that I am not going to protect you from a challenge09:16 There's two types of people in the world11:41 What kind of obstacles do you see with businesses that they're challenged with?12:59 There's a gigantic difference between being a great person versus being a great leader15:08 I'm trying to change the narrative from mental health to mental fitness 16:10 What is mental toughness?17:33 You introduced the concept of the four P's of achieving success20:39 Talk about purpose22:11 Every single minute in practice matters, because it either gets us closer to achieving our goal or it doesn't23:50 I like to focus on performance goals, because….25:40 You call it my 1 % principle. How does that work?28:09 Those are all key areas that we need to focus on30:02 Don't practice until you get it right, practice until you can't get it wrong31:13 I share the difference between good, great, and superiorConnect Socially:LinkedIn: https://www.linkedin.com/in/rusty-komori-220008147/Facebook: www.facebook.com/rusty.komoriTwitter: twitter.com/rustykomoriInstagram:

SEASON: 4 EPISODE: 5Episode Overview:Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace. Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as we dive into the dynamic world of marketing. Join me now for my conversation with marketing expert, Jarrod Lopiccolo. Guest Bio: With one foot firmly in Reno and the other across the pond at our Bristol, UK office, Jarrod's globetrotting nature has led him to make meaningful connections with people all over the world. His attention to listening first lets him learn what makes people tick and, admittedly, helps him harness the insights to propel Noble's success.Over the last two decades Jarrod has grown a creative digital performance marketing agency from a single-laptop endeavor to an international company. To date, Noble partnered with brands like Visit Lake Tahoe, Santa Monica, Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa, Google and more. His passion for creating beautiful human experiences (and his architectural background) have helped Noble translate the best of the real world into virtual architecture.A mentor, father, husband and visionary, Jarrod has held leadership roles with several non-profit and public-private initiatives in Nevada. He previously served as Co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine's Business Owners Council, was a board member for Northern Nevada Development Authority (NNDA) and an advisory board member for the Nevada Center for Entrepreneurship & Technology (NCET). He's taken the stage around the world at Destinations International's Annual Convention, Social Media Week Bristol, eTourism, DMA West, University of Nevada – Reno, University of Nevada – Las Vegas and Truckee Meadows Community College, just to name a few.Outside of his office in Reno, Nevada, Jarrod likes to keep his hands busy. He prides himself on being an early adopter, trying any interesting technology that comes on the scene and attending CES in Vegas just for the fun of seeing into the future (and how it can be applied to digital marketing, of course). His passion for photography has led him to new horizons–Iceland, in the near future–and led him to form a group for agency photogs throughout the country. Resource Links:Website: https://noblestudios.com/Product Link: https://noblestudios.com/what-we-do/Insight Gold Timestamps:03:56 The example we use is Starbucks06:15 We've got so much content that we're digesting on a daily basis07:15 One particular example comes to mind08:54 It starts with Think, Make, Market, and then finally ends with Measure10:05 It's really important not to throw all of your money into one channel12:41 At the end of the day, you're going to need to measure15:10 We have to still do almost all the things we were doing 20 years ago, but we have to do more now17:10 It's so hard to get our brand in front of consumers today because there are so many distractions22:38 For the majority of us, where we no longer are selling local 25:05 Our mantra is: Let's be better every day!27:17 One of the areas of focus that you...

SEASON: 4 EPISODE: 4Episode Overview:Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of financial controls in both professional and personal spheres is nothing short of inspiring. Today, we delve into the art of achieving financial stability and harmonizing work and life, where invaluable insights and game-changing strategies await. Get ready to supercharge your financial acumen and nurture a harmonious work-life dynamic as we embark on this transformative journey with my guest, Kyle Smith. Guest Bio: Kyle Smith, CPA, a finance graduate from UT McCombs School of Business, is deeply committed to helping small and medium-sized businesses thrive. He began his career in Austin, gaining experience as an accountant and Controller for various bar and restaurant groups. His passion for guiding SMBs led him to earn his CPA and specialize in cost management accounting as Director of Finance at Celis Brewery.Kyle's journey continued at Scalefactor, a software development company, where he advised clients across various industries. His ultimate aspiration was realized when he became a co-partner at Strata Cloud Accountants. Kyle specializes in working with business owners to align personal and company goals and help teach businesses the financial acumen needed to hold themselves accountable to those goals. All with the mission to help businesses and business owners be more profitable.Strata Cloud Accountants was born from a collective vision among friends who shared work philosophies and principles. Their values center around family and freedom, aiming to provide clients with financial freedom and their team with a strong work-life-family balance.Resource Links:Website: https://stratacloudaccountants.com/Product Link: https://stratacloudaccountants.com/welcome-becoming-preferred-listeners/Insight Gold Timestamps:02:50 I had a secret aspiration to be a professional poker player05:01 We really had the mission of aligning people's goals with the goals of the business06:28 A big thing for people is doing too much too fast07:38 If I just spend 30 minutes a month on one area of the business10:02 Mike Tyson said, you have a plan until you get punched in the face11:20 It takes passion14:23 What are the common pitfalls businesses encounter?16:36 And that timing is super, super tough19:34 Which brings us to KPIs22:22 Dennis Rodman played for the Chicago Bulls25:08 Should we have more than one account?27:24 Are you correctly priced?29:13 A lot of people don't know the leverage that they have30:38 When's the time to go into debt? Connect Socially:LinkedIn: https://www.linkedin.com/in/kyle-smith-cpa-9582038a/Facebook: https://www.facebook.com/stratacloudaccountantsInstagram: https://www.instagram.com/stratacloudaccountants/Email: