Podcast appearances and mentions of Alan Hart

‘The unfortunate Jews of Europe's D.P. Camps are helpless hostages for whom [Israeli] statehood has been made the only ransom ... Admitting that the Jews of Europe have suffered beyond expression, why in God's name should the fate of all these unhappy people be subordinated to the single cry of statehood?' - Arthur Sulzberger   Notes In the Shadow of the Holocaust: The Struggle Between Jews and Zionists in the Aftermath of World War II, by Yosef Grodzinsky: https://archive.org/details/inshadowofholoca0000grod/mode/2up   Zionism: Real Enemy of the Jews: The False Messiah: 1, by Alan Hart: https://tinyurl.com/r4bxftu8   Palestine Hijacked: How Zionism Forged an Apartheid State from River to Sea, by Thomas Suárez: https://amzn.eu/d/7i397uA   Zionism During the Holocaust, by Tony Greenstein: https://amzn.eu/d/1rz909m   Buy me a coffee: https://buymeacoffee.com/dsconsciousness   Become a subscriber: https://payhip.com/b/Sq0ZB   Rain and Tears by Neutrin05   / neutrin05   Creative Commons — Attribution-ShareAlike 3.0 Unported  — CC BY-SA 3.0  Free Download / Stream: http://bit.ly/2PKvY28 Music promoted by Audio Library    • Rain and Tears – Neutrin05 (No Copyright) matt2131@hotmail.com

We ended this season with style, substance, and no shortage of side-eye as we celebrated identity, fashion, community, and trans resilience. From Black dandyism to queer travel safety tips, and a healthy dose of real talk—you already know we came ready.Show Notes:Hosts: Felicia “Fefe” Minor and Freddy Prinze CharmingHousekeeping:Join our Patreon: patreon.com/livewithfefeandfreddyExclusive merch drops available—stickers, mugs, tees, and totesHuge thanks to our patrons and sponsor WigsofaKind for their support this seasonLet's Talk About Us:Freddy:Long night in TucsonWeekend rehearsalsStarted watching Poly FamilyFelicia:Got her first Cameo requestWatched the Met Gala live for the first timeJust the Tip – ALL THE TIPS (Season Finale Edition):Tapping into Your Inner Dandy:Style as self-expression, especially within the Black communityHow Black dandyism evolved as resistance and identityWays to elevate your fashion game: tailoring, accessories, color, and confidenceThis year's Met Gala theme celebrated Black dandyism with stunning resultsTrans History Week:Highlighted influential trans pioneers including Dora Richter, Dr. Alan Hart, Lou Sullivan, and CoccinelleHonoring the legacy and impact of trans individuals in medicine, activism, and lawTraveling While Trans and/or Queer:U.S. carries a “Do Not Travel” advisory for trans individuals—safety mattersHigh-risk states include TX and FLTips for staying safe while on the road:Keep ID documents currentAvoid solo long drives through high-risk areasShare your location, stick to well-lit stops, and have a travel buddyTrust your instincts—remove yourself from unsafe situationsA Closer Look at Current Events:Import tariffs driving prices up—145% increases on apps like Temu and SHEINGeorge Santos sentenced to 7+ years for fraud and identity theftTrump vs. Bezos: Amazon exposes tariff costs, and Twitler is madMen are shaving off eyelashes because... masculinity?RFK Jr. says fluoride lowers IQ—what are we even doingPoland repeals final “LGBT-free zone”Harvey Fierstein to receive Lifetime Achievement TonyMet Gala raised $31 million for Black fashion historyFormer Memphis officers acquitted in Tyre Nichols' deathIndia-Pakistan tensions escalate with deadly missile strikesUpcoming Shows & Events:May 16 – Drag Bingo + Cats at PHX Cat CafeMay 24 – Drag Story Hour AZ Annual Fundraiser (20% off with promo code)May 29 – Drag Bingo at Drink Me! Tea RoomJune 5 – Second Annual MPI AZ Drag Bingo at Warehouse 215June 6 – PFF Dragstravaganza (free with con pass)June 7–8 – Drag Story Hour AZ at Phoenix Fan FusionSeptember 4 – Sex Trivia returns to Gracie's Tax BarEnd of Show:Thank you for an incredible Season 13Special thanks to our live viewers, replay watchers, and podcast listenersOver 15,000 downloads and growingSee you soon for more honest, bold, fabulous conversations on Live! with Fefe & FreddyListen on Facebook, YouTube, Twitch, Spotify, Apple Podcasts, or wherever you stream podcasts.

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We have a new look and name, Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better. We've expanded our team and boosted our global support to bring you the great content you love, plus so much more. Marketing Beyond will take you on a deeper journey into the future of marketing. We'll continue to go beyond the conventionalvand explore the strategies, technologies, and trends reshaping the marketing landscape.  We still want to inspire you to think differently and equip you with insights that empower you to be at the cutting edge of our industry. And each episode will bring you thought-provoking discussions with marketing leaders, visionaries, and innovators pushing the boundaries of what's possible. Whether it's exploring the impact of AI, sharing complex international marketing strategies, or diving into innovative digital transformations will cover it all. For those who have been with us since the Marketing Today days, rest assured Marketing Beyond builds on the strong foundation we've already established. You can find all the archived episodes of Marketing Today at MarketingTodayPodcast.com or by searching Marketing Today with Alan Hart in your podcast listening app of choice. So if you're curious, ambitious, and ready to redefine what marketing can be, you're still in the right place. Our first episode under Marketing Beyond Brand is coming to you on January 22nd. Be on the lookout for great content by visiting www.deloittedigital.com/us/marketingbeyond. Thank you for joining us on this exciting journey and welcome to Marketing Beyond with Alan.    

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Marketing Today has a new look and name: Marketing Beyond with Alan Hart, brought to you by Deloitte Digital.In Marketing Beyond with Alan Hart, Alan embarks on a new chapter with the relaunch of his marketing podcast. In this brief preview, Alan introduces you to Marketing Beyond—the evolution of Marketing Today—and invites you to discover how the show's expanded team and global support will help bring you the content you've come to know and love! Get ready to dive deeper into the future of marketing as the new series explores cutting-edge strategies, technologies, and trends reshaping the marketing landscape. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Robert Moore and Paul Rother, Hybrid Arts MIDIMate   Robert Moore and Paul Rother were two of the founders of Hybrid Arts, along with Frank Foster and Alan Hart. Hybrid Arts created the MIDIMate, hardware that added Musical Instrument Digital Interface capability to the the Atari 8-bit computers; and various software for it including MIDITrack. Hybrid Arts continued on to make a wide variety of MIDI and music software for the Atari ST (which has built-in MIDI) including EZ-Track.   Paul was the programmer, Robert the music and sales person, and Frank Foster was the marketing person. Frank couldn't make it to this interview due to scheduling issues, but he'll be in my next interview.    This interview took place on January 18, 2024.   Video version of this interview   Hybrid Arts Timeline, Founders, and Goals document by Robert Moore   Hybrid Arts - Revolutionize the Process of Modern Movie Making   Hybrid Arts on Computer Chronicles (starts at 8 minutes)   8-bit Hybrid Arts software at AtariMania   Atari ST Hybrid Arts software at AtariMania   MIDI Track III Manual   Midipatch: DX Editor for Yamaha DX manual   mt-32pi Roland MT-32 emulator   Support Kay's interviews on Patreon

‘We have noticed yesterday a large crowd of Jews carrying banners and over-running the streets shouting words which hurt the feeling and wound the soul. They pretend with open voice that Palestine, which is the Holy Land of our fathers and the graveyard of our ancestors, which has been inhabited by the Arabs for long ages, who loved it and died in defending it, is now a national home for them ... We Arabs, Muslim and Christian, have always sympathized profoundly with the persecuted Jews and their misfortunes in other countries ... but there is wide difference between such sympathy and the acceptance of such a nation ... ruling over us and disposing of our affairs.'   Buy me a Coffee page: https://www.buymeacoffee.com/DSConsciousness   Christian Aid Gaza Appeal: https://www.christianaid.org.uk/appeals/emergencies/middle-east-crisis-appeal   To support the show and for access to the forum: https://payhip.com/b/Sq0ZB   Track: Walk it Off - Jae Ren Music provided by Verde Música Studio Watch: https://www.youtube.com/watch?v=S2l-97PH5R8   Notes The letter that led to the founding of Israel, documentary by Al Jazeera: https://www.youtube.com/watch?v=vLIBZ1Fewco   Zionism: Real Enemy of the Jews: The False Messiah: 1, by Alan Hart: https://tinyurl.com/r4bxftu8   The Muslim-Christian Association: https://en.wikipedia.org/wiki/Muslim-Christian_Associations   The King–Crane Commission: https://en.wikipedia.org/wiki/King%E2%80%93Crane_Commission   The Palin Commission: https://en.wikipedia.org/wiki/Palin_Commission   Asher Hirsch Ginsberg (pen name: Ahad Ha'am) at the Jewish Virtual Library: https://www.jewishvirtuallibrary.org/ahad-ha-rsquo-am

The mere sixty seven words of the Balfour Declaration set in action the chain of events that led to the creation of the State of Israel thirty years later, and ultimately to the violence we are seeing in Gaza today. The question is why. Why, in the midst of a war, would the British Government take the time to promise a fringe group within the Jewish community to support their aspirations for a ‘homeland' in Palestine?    Buy me a Coffee page: https://www.buymeacoffee.com/DSConsciousness   Christian Aid Gaza Appeal: https://www.christianaid.org.uk/appeals/emergencies/middle-east-crisis-appeal   To support the show and for access to the forum: https://payhip.com/b/Sq0ZB   Track: Walk it Off - Jae Ren Music provided by Verde Música Studio Watch: https://www.youtube.com/watch?v=S2l-97PH5R8   Notes The letter that led to the founding of Israel, documentary by Al Jazeera: https://www.youtube.com/watch?v=vLIBZ1Fewco   WWI Through Arab Eyes, documentary by Al Jazeera: https://www.youtube.com/watch?v=kuzhZkvbbHc   Zionism: Real Enemy of the Jews: The False Messiah: 1, by Alan Hart: https://tinyurl.com/r4bxftu8   Against Our Better Judgment: The hidden history of how the U.S. was used to create Israel, by Alison Weir: https://tinyurl.com/3c7bb2aa   Neither Pro Zionist nor Pro Arab but Pro Empire, a lecture by Professor Eugene Rogan to the Balfour Project: https://www.youtube.com/watch?v=bQK9IpF7b90   The Balfour Declaration's Deep anti-Semitism and Racism - and Why It Still Matters, by Professor James Renton: https://tinyurl.com/3scpnawa   Great Britain, the Jews and Palestine (1936), by Samuel Landman: http://desip.igc.org/1939sLandman.htm   Making the World Safe for Democracy - The USA Enters WWI: https://tinyurl.com/m7sftr6u

In this episode, Neil and Rob chat with retired AFLW star, Richelle Cranston and as part of the Regional Roundup segment, they visit Crowlands in Victoria and chat to Alan Hart.

Consisting of 2 kilograms of gold and 444 gemstones, the iconic St Edward's Crown will play a central role in the coronation of King Charles III, as it has for many of his predecessors. There has been much speculation as to what the value of the centrepiece of the Crown Jewels really is. Charlotte McDonald talks to Dr Anna Kaye, historian and author of The Crown Jewels - the Official History, and Alan Hart, CEO of the Gemmological Association of Great Britain. Together they break down what we know about the crown's cost to make in the 17th century and what it might be worth today.

In part two of this week's episode, Margaret continues her conversation with Bridget Todd about some trans people in history who lived long happy lives and accomplished wonderful things.See omnystudio.com/listener for privacy information.

Margaret talks with Bridget Todd about some trans people in history who lived long, happy lives and accomplished wonderful things.See omnystudio.com/listener for privacy information.

Minerals, masterpieces of the natural world that include precious gemstones and some of the rarest substances on earth, have been coveted and collected by royal enthusiasts and other elite members of societies throughout history. Today these natural wonders are sought after by a much wider range of collectors. From prominent museums to high-net-worth individuals and celebrities, mineral specimens can be as highly prized as art and antiques, or like fine wines and vintage cars.If you have a keen eye for colour and aesthetics and an appreciation for some of the rarest and most beautiful objects on earth – or just a passing interest in one of the most rapidly growing and appreciating fields of collecting – then this presentation is for you.Please join moderator Fatema Ahmed from Apollo magazine, along with panel members Joel Bartsch, Daniel Tranchillo and Alan Hart – a museum director, a leading international dealer and an expert in the science of mineralogy and in collection development, respectively: three figures who are at the forefront of a resurgence in collecting and investing in the finest natural gems and crystals that nature has to offer. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

When Drew heard Alan Hart's interview with Qualcomm SVP and CMO Don McGuire on Marketing Today, he knew he couldn't do it better. So we're bringing the episode to you directly in Renegade Marketers Unite's first-ever show swap! Here's the show description… Don leads the global marketing organization, supporting Qualcomm's advancement into new and existing markets and growth areas. He's redefining Qualcomm's strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market. On the show today, Alan and Don talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they're managing the organization through growth. They also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself. Listen in to learn how to elevate your brand and prepare for rapid growth. Shout out to the Share Your Genius, the B2B podcast agency who recommended we show swap and made it happen. Thinking of starting or optimizing a podcast for your B2B brand? Let us know and we'll connect you to these savvy folks.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Nearly 1 million women have left the workforce since the start of the pandemic in February 2020. This staggering statistic is why Surbhi Martin, VP at Danone North America and her team have launched The Comeback Program. In this episode, Alan and Surbhi discuss Danone's Light + Fit yogurt brand and their focus on helping women reacclimate to their careers after they've taken a break. Being one of the biggest B Corps in the world, purpose driven marketing leads the charge for Danone's marketing strategy, and The Comeback program aligns not only with purpose but with mission and values for the company's consumers. In this episode, you'll learn: All About Light + Fit's ‘The Comeback' program What a B-Corp isThe importance of purpose-driven marketing to connect the dots between company purpose, product, and consumer needs Key Highlights [01:35] Surbhi's career path [03:20] What is a B corp? [04:25] What Surbhi's role entails [05:16] Light + Fit's The Comeback program [06:47] Origination of the program [08:11] Partnership with Women Back to Work [10:10] Previous partnership with Dress for Success [13:31] Impact and throughline of overall marketing efforts of Danone through purpose-driven marketing [19:32] An experience that defines Surbhi [23:06] Surbhi's advice to her younger self [23:41] What Surbhi as a marketer is learning more about [26:10] Books Surbhi is reading now [30:13] The biggest opportunity or threat for marketers today Resources Mentioned: Danone North America B-Corp Light+Fit Brand The Comeback Returning to Work Program Women Back to Work – organization helping to design the program Dress for Success Support through new flavors Two Good brand – equal parts go to people in need when purchased Sustainable Brands and cofounder KoAnn Skrzyniarz | KoAnn on Marketing Today Book recommendations from Surbhi: Principles by Ray Dalio, Originals by Adam Grant, SPQR: A History of Ancient Rome by Mary Beard, Bhagavad Gita translated by Hari Chetan Alan's recommendation: When More is Not Better by Roger Martin Sponsor Message:  Did you know there's an automated marketing platform that's 100% designed for your online business? It's called Drip, and it's got all the data insights, segmentation savvy, and email marketing tools you need to connect with customers on a human level, make boatloads of sales, and grow with gusto. Try Drip free for 14 days (no credit card required), and start turning emails into earnings. Go to drip.com/go/marketingtoday Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/surbhi-martin-b825483/ https://twitter.com/Danone Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Ajay Khanna of Mezmo Heather Salerno of Appcast, Melanie Marcus of Surescripts, Peter Finter of CyberGRX, and special guest, Alan Hart. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

We've increasingly heard customer success and customer experience used interchangeably, but Heidi Lasker, SVP of Customer Success for the Americas and APAC at Bynder, believes that while they are interconnected, they hold different spaces within a company. In this episode, Alan and Heidi discuss tools for customer success and how to integrate them within the lifecycle of your customer and user relationship. In this episode, you'll learn: How Bynder excels at customer success Why strong cross-functional collaboration is critical to CXHow to deliver the best possible experience through success programs Key Highlights [02:15] Heidi's career journey [04:49] The role of Bynder in today's online world [06:00] How trends in the market have influenced Bynder's path [07:38] Getting control of your asset management [10:38] What “good” content operation looks like [12:50] How Customer Success is defined today [15:38] The interplay between Customer Experience and Customer Success [18:20] Community's role with users and customers [21:17] Marketing's role in Customer Success [24:45] An experience that defines Heidi [26:33] Heidi's advice for her younger self [27:18] What marketers should be learning more about [28:46] Brands Heidi is fascinated by [30:20] The biggest opportunity and threat for marketers today Resources Mentioned: Bynder Forrester DAM Leader Bynder's acquisition of GatherContent New Balance & J Crew Partnership Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/heidilasker/ https://twitter.com/heidilasker https://twitter.com/bynder Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Starting her first company at age 15, Catherine Connelly is all about meeting new people. As the SVP of Marketing for The Meet Group, the top provider of live streaming video and creator economy solutions for a number of the world's top social apps, Catherine relies heavily on that connection to her users for audience engagement and growth. In this episode, Alan and Catherine discuss her extraordinary career path, iOS changes, The Meet Group's differentiating model for monetization, and the importance of storytelling. In this episode, you'll learn: How to update your tactics for performance marketing The future of social media monetization The importance of PR and storytelling Key Highlights [0:42] First business at age 15 with her two brothers [04:25] Catherine's career path [12:24] Having a place to connect with others [15:48] Knowing where your users are; how to update your tactics [17:04] How iOS changes affect acquisition efforts [19:39] Monetization of The Meet Group [23:57] Catherine's role at The Meet Group [27:45] Best tactics for performance marketing [31:38] App Store optimization [37:31] PR, storytelling, and making viral or sharable moments [42:49] A moment that defines who Catherine is today [44:59] Catherine's advice for her younger self [47:22] What marketers need to learn more about: macro trends and think scrappy [49:54] The companies and causes Catherine follows: Oasis Consortium [52:40] The biggest opportunity for marketers today: Apple really makes things up Resources Mentioned: https://www.themeetgroup.com/ Evolution of the company and timeline – MyYearBook, QuePasa (Public), MeetMe Apps acquired – Skout, Tagged, Lovoo, Growlr Sold for $500MM to create ParshipMeet in September 2020 Now a B2B Video Platform Business running on a dozen apps Qualcomm CMO on Marketing Today discussing macro trends App Store Optimization Data providers of app stores – Data.ai Oasis Consortium – building better tech with ethical standards and technologies Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/catherinecookconnelly/ https://twitter.com/cncook https://twitter.com/TheMeetGroup https://twitter.com/MeetMe https://twitter.com/Tagged https://twitter.com/Growlr Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Ian Colley has worn many hats, from working as a chicken processor in his college days to his current role as CMO at The Trade Desk. He joins the show to share what he's learned about marketing, communications, and data-driven advertising from the variety of roles he's played. In this episode, Alan and Ian discuss the open internet and how it allows you to manage your campaign spend more precisely, reach your entire audience, and make data-driven decisions. In this episode, you'll learn: How to manage your campaign spend more precisely Why connected television needs to be a part of your advertising strategy The importance of data-driven decisions in advertising Key Highlights [02:00] Ian's career path, from large corporation to startup [04:30] Crossover between communications and marketing [08:30] The power of the open internet [10:30] Reaching your entire market with connected television [13:30] How The Trade Desk helps modern marketers [15:30] The transformation of journalism [17:00] An experience that defines Ian [18:45] Ian's advice for his younger self [19:30] What marketers should be learning more about [21:30] Brands Ian is fascinated by [23:00] The biggest opportunity and threat for marketers today Resources Mentioned: Ian Colley The Trade Desk The Trade Desk on the Open Internet   What Matters Videos from The Trade Desk Edward Novotny (NY Times Obit) Founder-led companies: The Trade Desk, WeWork, Tesla, Amazon, Facebook WeCrash video series  Connected TV Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/ian-colley-732a491/ https://twitter.com/IanColley123x  https://twitter.com/TheTradeDesk Connect with Marketing Today and Alan Hart: http://twitter.com/abhart - https://www.linkedin.com/in/alanhart  http://twitter.com/themktgtoday  https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Jenny Rooney is the Managing Director and Co-Founder of Black Glass CMO House, a new membership club for CMOs focused on empowering, inspiring, and supporting the person behind the title. Before starting CMO House, Jenny spent over a decade with the Forbes CMO Network Team, where she managed content and events critical to executive-level marketing decision-makers. In this episode, Alan and Jenny discuss defining your unique skills and purpose. Jenny shares that the CMO role is full of nuance, and, to be successful, you have to embrace the “and” that comes with it. Listen to learn how to uncover your marketing superpowers and harness them for holistic growth. In this episode, you'll learn:  The importance of empathy as a CMO The power of defining your skills and purpose What it means to focus on “and” not “or” as a CMO Things to listen for: [01:00] Jenny's career path [04:00] What differentiates CMO House from other organizations [07:35] Welcoming diverse perspectives [09:00] Qualities of great CMOs [11:00] Weathering challenges in marketing [15:30] Adapting to new ways of working with tight constraints [19:30] Clarifying your skills and purpose [24:00] Approaching the metaverse [27:30] Using business for good [31:00] The role of CMOs in driving growth [34:00] Re-defining creativity [37:15] Transitioning from CMO to CEO [40:00] Embracing the nuance of the CMO role [44:45] What marketers need to learn more about Resources Mentioned: Jenny Rooney CMO House Black Glass Katie Klumper, founder of Black Glass Gartner Report on Marketing Spending Connie Brams at Unilever as CMO title goes away (Adweek) Metaverse & Web3 Purpose ESG Growth Creativity CMO-CEO transition – Jeff Jones, Brian Nichols, Seth Kaufman Jenny Rooney on episode 158 of Marketing Today Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jenniferrooney/  https://twitter.com/jenny_rooney Connect with Marketing Today and Alan Hart:   http://twitter.com/abhart  https://www.linkedin.com/in/alanhart  http://twitter.com/themktgtoday  https://www.facebook.com/themktgtoday/  https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Vinoo Vijay, now CMO of Truist Financial, is back on the show to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the US at age seventeen, eventually leading him to be the CMO at H&R Block, Ally, and now Truist. In this episode, Alan and Vinoo discuss how his team carefully balances technology with touch to create a client experience unlike any other in the banking space. Vinoo shares about developing and positioning the Truist brand, how his team reinforces purpose on a daily basis, and his vision for marketing. Listen in for Vinoo's advice on weaving your purpose into your daily life and making your strategic marketing efforts a success. In this episode, you'll learn: Empower your team to align their personal purpose with your organization's purpose Identify your problem before attempting a solution Reinforce your purpose on a daily basis Things to listen for: [03:00] Vinoo's career journey and passion for finance [08:00] Making a positive impact as a company [11:30] Managing the evolution of Truist [13:00] Creating a space where people want to be [15:30] Developing and positioning the Truist brand [20:45] Reinforcing purpose on a daily basis [23:00] Aligning personal and organizational purpose [26:00] Connecting client experience with business needs [30:00] Vinoo's vision for strategic marketing [35:30] What CMOs need to do to be successful [36:15] What marketers should be learning more about [38:20] The biggest threat and opportunity for marketers today Resources Mentioned: Vinoo Vijay Truist Truist Purpose Statement Truist Ad Campaign Truist name Technology, Touch, and Trust Truist Leadership Institute Kim Whitler on Marketing Today – Boards and marketing experience (EP121) and Marketer's Contribution to firm performance (EP287) Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/vinoov/ https://twitter.com/VijayVinoo https://twitter.com/TruistNews Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Pam Forbus is the CMO of Pernod Ricard, where she focuses on building trusted brands through consumer-centric marketing. Pam is the leader behind many recognizable Absolut campaigns, including #VoteResponsibly and #MixResponsibly. Prior to joining the Pernod Ricard team, Pam spent two decades leading teams at Disney, PepsiCo, and Frito-Lay. Throughout her career, Pam has navigated challenging times, from the ‘08 financial crisis to the COVID-19 pandemic, and has come out stronger on the other side. On the show today, Alan and Pam discuss how the pandemic changed the way she approaches marketing and the importance of responsible marketing, especially for a spirits brand. Pam shares how she successfully builds trusted brands through consumer-centric marketing and how her team is approaching consumer trends, including premiumization and in-home consumption. In this episode, you'll learn: Data-driven decisions are consumer-centric decisions How a cross-functional marketing team enables you to adapt to changes Lean into your brand's DNA Key Highlights [03:00] Pam's career path [09:30] Using data to make consumer-centric decisions [12:45] Aligning marketing strategy with what drives purchases [17:00] Leaning into your brand's DNA [21:00] Consumer trends in the spirits industry [27:30] Leveraging a cross-functional marketing team [32:30] What makes a CMO/CEO relationship successful [35:45] An experience that defines Pam [38:00] Pam's advice for her younger self [40:00] What marketers should be learning more about [44:00] The biggest challenge for marketers today Resources Mentioned: Pam Forbus Pernod Ricard Gorge Ross & George Read - Signers of Declaration of Independence Ann Mukherjee, CEO at Pernod Ricard NA Absolut Mix Responsibly Absolut RTD in a can Jameson Ginger & Lime RTD Absolut Sex Responsibly Pernod Ricard Conviviality Gucci + Adidas Collaboration Absolut in the Metaverse & Coachella Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://twitter.com/Pamela_Forbus https://twitter.com/Pernod_Ricard Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Some people see golf as a sport for the elite, but the truth is 75% of golf courses in the U.S. are open to the public. Golf players are more diverse than ever, and brands like PGA TOUR SuperStore are committed to continuing to make the sport inclusive to all. Jill Thomas is PGA TOUR SuperStore's CMO and leads her team in modernizing their marketing strategy as their audience grows. Jill has more than 25 years of senior leadership with a consistent record of growth at some of the world's most admired companies, including The Walt Disney Company, Cinnabon, Yum! Brands, Edible Arrangements, and PepsiCo. In this episode, Jill and Alan talk about the strategies that enable brand growth, Jill's formula for marketing nirvana, and how to reach new audiences. Later on, they discuss what endears brands to us and why you need to lean into evolving technology in your marketing strategy. In this episode, you'll learn: Empathy enables brand growth How to achieve personalization at scale Right person + right message + right moment Key Highlights [01:00] Two pivotal moments in Jill's career [03:30] The importance of a good mentor [08:00] Reaching new audiences with golf [15:30] Marketing strategies Jill's team used to fuel growth [20:00] Connecting with audiences through storytelling and humor [23:00] How motherhood has contributed to Jill's success [25:00] Jill's advice for her younger self [26:30] Achieving personalization at scale [29:30] Brands worth admiring [32:30] The biggest threat facing marketers Resources Mentioned: Jill Thomas PGA TOUR SuperStore Mark Irby, former VP Marketing at Publix Women's Golf Day Father's Day Ad Quiet Sign Guy Spoof Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jill-thomas-b339099/ https://twitter.com/JillThomas26 https://twitter.com/PGATSS Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Lisa Stockmon is the Chief Marketing Officer at Banfield Pet Hospitals. Lisa leads the development and execution of Banfield's innovative integrated marketing strategy, ensuring it supports the organization's strategic vision, aligns with its purpose, and drives revenue. In this episode Alan and Lisa discuss what led to Banfield's recent 400% growth in social followers and 104% increase in content interaction on Instagram. Lisa also shares the role curiosity has played in successfully engaging Gen Z in her marketing strategy. Listen to learn how to adapt to the shifting market and skyrocket your social growth. In this episode, you'll learn: Ways the pandemic has changed brands' customer bases How to strategically leverage influencer marketing on social media The importance of open-mindedness and curiosity in marketing Key Highlights [01:00] Lisa's career journey and passion project [07:00] Banfield's “b here” marketing strategy [09:00] Reaching new demographics of pet owners [15:00] Strategically leveraging influencers on social media [17:00] Experiences that define Lisa [19:00] Lisa's advice for her younger self [20:00] What marketers should be learning more about [23:00] The biggest opportunity for marketers today Resources Mentioned: Banfield Pet Hospital Lisa Stockmon Career stops: HBO, Time Warner, Time Warner Cable, Time, Leukemia & Lymphoma Society, City of Hope About Banfield Pet Hospital: 1000 locations, 19,000 people Banfield Here - #BHere Marketing Strategy Banfield Pet Owner Research Banfield After Party series (YouTube) March Madness Buick Commercials highlighting women athlete performances you didn't see (AgencySpy) Progressive Commercials “Becoming Your Parents” -Parking, Home Improvement Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/lisa-stockmon-0017327/ https://twitter.com/Banfield https://www.instagram.com/banfieldpethospital/ Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Don McGuire is the Senior Vice President and Chief Marketing Officer at Qualcomm Technologies. Don leads the global marketing organization, supporting Qualcomm's advancement into new and existing markets and growth areas. He's redefining Qualcomm's strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market. On the show today, Alan and Don talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they're managing the organization through growth. They also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself. Listen in to learn how to elevate your brand and prepare for rapid growth. In this episode, you'll learn: Why partnerships can elevate your brand How to develop a compelling brand narrative Tips for restructuring your marketing organization and leading through change Key Highlights [03:00] Don's journey to Qualcomm [06:30] Splitting the Qualcomm and Snapdragon brands [12:00] Elevating the Snapdragon brand with a Ferrari partnership [18:00] Developing mutually beneficial partnerships [22:30] Fueling explosive growth with connectivity [28:30] Developing a compelling brand narrative [34:30] Restructuring Qualcomm's marketing organization [41:00] Experiences that define Don [43:30] Don's advice for his younger self [44:30] What marketers should be learning more about [49:00] The biggest opportunity for marketers today Resources Mentioned: Don McGuire Qualcomm Snapdragon Cristiano Amon, CEO at Qualcomm Previous CMO, Penny Baldwin, on Marketing Today King Arthur Baking Company CMO, Bill Tine, on Marketing Today StockX CMO, Deena Bahri, on Marketing Today ESL Gaming | Announcement with Qualcomm Ferrari Racing Netflix Formula 1: Drive to Survive Cutwater Spirits Ballast Point Brewery Vuori Clothing Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/donnymac/ https://twitter.com/donnymac https://twitter.com/Qualcomm https://twitter.com/Snapdragon Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

As the Head of Ad Marketing at Roku, Jordan Rost helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture. On the show today, Alan and Jordan discuss why buyers should prioritize streaming in their ad strategy, and why Roku expects this year to be the first truly streaming-first Upfront. They also dive into the ways media is changing and how to tailor ad experiences to your audience. Listen in to learn more. In this episode, you'll learn: How to achieve brand impact and measurability with streaming ads The future of Upfronts Ways to tailor experiences to your audience Key Highlights [02:30] Jordan's guiding principle on his journey to Roku [04:30] Orienting to consumers' perspectives [08:30] Opportunities for performance marketing on streaming platforms [14:30] The future of Upfronts [17:00] Delivering better audience experiences [21:00] Incorporating brand stories in streaming naturally [23:30] Experiences that define Jordan [24:30] Jordan's advice for his younger self [25:30] What marketers should be learning more about [30:30] The biggest opportunity for marketers today Resources Mentioned: Roku Jordan Rost Nielsen Previous stops in career: Google, Nielsen, Adaptly, Accenture Roku Upfronts Previous episode with Sweta Patel at Roku Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jordanrost/ https://twitter.com/jordanrost https://twitter.com/roku Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

David Seigel is the CEO of Meetup, author of Decide and Conquer, Professor of Management at Columbia University, and host of Keep Connected podcast. **He's served as an influential leader at many organizations, including Investopedia, Seeking Alpha, and 1-800-Flowers. David and his team at Meetup are working to cure the loneliness epidemic by connecting people to each other. They've navigated major pivots throughout the pandemic as an in-person-first organization, and David has a lot to share about what he's learned. On the show today, Alan and David talk about how Meetup adjusted their tactics while remaining true to their mission. Later on, they discuss the power of community in our individual lives and at a business level. David also explains how an engaged community can decentralize your marketing for the better by serving as your most valuable brand ambassadors. Listen in to learn more. In this episode, you'll learn: The most important aspect of pivoting How to decentralize brand marketing The power of community Key Highlights [03:00] David's journey to Meetup [06:30] How 9/11 led to the creation of Meetup [08:45] Navigating the pandemic as an IRL-first organization [12:30] Pivoting in the pandemic and beyond [15:30] The benefits of virtual Meetups [18:00] What you'll find in Decide and Conquer [21:00] Lessons David has learned about community [24:00] How to decentralize brand marketing [30:00] An experience that defines David [33:00] David's advice for his younger self [35:00] What marketers should be learning more about [38:00] The biggest opportunity for marketers today Resources Mentioned: David Siegel Meetup Decide & Conquer, book by David Siegel Keep Connected podcast by Meetup and David Kevin Ryan, former CEO at DoubleClick and investor in Meetup Adam Neumann, founder of WeWork Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/davidmsiegel/ https://twitter.com/Davidmeirsiegel https://twitter.com/Meetup Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

David Temkin is the Director of Product Management, Ads Privacy, and User Trust at Google. He leads the product management team responsible for ads privacy. His team is focused on delivering privacy-first monetization product changes that are driven by the changing regulatory environment. They are also responsible for transparency control for ads all across Google's ad business. On the show today, Alan and David talk about his role and what privacy and the combination of privacy and trust mean. Later, David shares his thoughts on how marketers should be thinking about ads privacy and what we need to do to get consumers on board in understanding its importance. At the end they also discuss the removal of third-party cookies and what it means for effectively deploying ad campaigns. Listen in to learn more. In this episode, you'll learn: What businesses should prioritize when it comes to privacy Why marketers can convince their organization to prioritize privacy Getting consumers to take privacy seriously Key Highlights [01:33] David's journalism career [02:54] Understanding David's role [04:34] What to prioritize with privacy [06:37] Consumer trust with social media [08:52] Convincing your business to prioritize user privacy [10:19] Getting consumers to take privacy seriously [12:45] How Google builds transparency and choice into its ad products [14:56] The removal of third-party cookies [18:20] Advice for marketers in a cookie-less world [20:54] An experience that defines David [23:42] David's advice for his younger self [24:15] What marketers should be learning more about [25:29] The biggest threat and opportunity for marketers Resources Mentioned: David Temkin Google Prior experience: Apple Newton, Brave Software, Brave Browser Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/davidtemkin/ https://twitter.com/davidtemkin https://twitter.com/Google Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Ricky Engelberg is the Executive Vice President and Chief Marketing Officer at Vista. Vista is a marketing partner to millions of small businesses around the world. As CMO, he oversees important functions such as customer experience and digital product. In this episode Alan and Ricky discuss his early career in the entertainment industry in Athens, Georgia, and how that has shaped his career and how he sees the world today. Tune in to hear more about how the experience made him realize the importance of finding your audience and investing in relationships to make them successful. In this episode, you'll learn: The art of finding your audience Creating a customer relationship across all product offerings What makes a successful partnership Key Highlights [01:41] Ricky's early entertainment career [04:37] Learning how to find the right audience [09:23] Vista's mission and vision[13:26] Building customer relationships [15:54] The shift to partnerships in creating brand awareness [19:12] Vista's partnership with Humberto Leon [24:40] The ingredients for a successful partnership [29:22] An experience that makes Ricky who he is today [31:43] Ricky's advice to his younger self [34:34] What marketers should be learning more about [39:19] The biggest threat and opportunity to marketers Resources Mentioned: Ricky Engelberg Vista Vistaprint 99Designs by Vista VistaCreate Humberto Leon and Chifa Restaurant partnership (NY Times) Power forward with Celtics Sports Partnership Liverpool Football Club partnership Washington Commanders Football team Web3 - FWB Liquid Death Marvel & Disney Supreme Palace GoPuff Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/rickyengelberg/ https://twitter.com/rje7 https://twitter.com/Vistaprint Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Lindsay McCormick is the Founder and CEO of Bite, which stands for “Because it's the earth.” They are makers of plastic-free and cruelty-free products on a mission to become the world's most sustainable personal care company. Lindsay has built Bite into a multi-million dollar company, aiming to remove plastic from our everyday routines. Her first product, toothpaste tablets went viral in 2018, and since then they've added several other products to the Bite brand umbrella. In this episode Alan and Lindsay discuss her path to founding the company, as well as the moment she turned down a six-figure deal from both Mark Cuban and Kevin O'Leary on Shark Tank. Listen to the full episode to learn more about filling a market gap and always having an innovative mindset. In this episode, you'll learn: Leaning into “filling the gap” Sticking to what's important Having a “we can always be better” mindset Key Highlights [01:44] Lindsay's favorite outdoor activities [02:42] The path to founding Bite [03:55] From TV to toothpaste [05:52] Bite's mission and vision [07:11] Adding other products to the brand [09:25] Becoming an amateur chemist [11:04] Working two jobs to build Bite [13:43] Presenting to Shark Tank [16:12] Marketing products through advocates [19:45] Experimenting with digital marketing [21:54] An experience that's made Lindsay who she is [24:10] Lindsay's advice for her younger self [24:30] What marketers should be learning more about [26:11] Brands and organizations Lindsay follows [27:44] The biggest threat and opportunity for marketers Resources Mentioned: Lindsay McCormick Bite Video that went viral Instagram: @bite TikTok: @bite Twitter: @bitetoothpaste Facebook: @bitetoothpaste Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/lindsay-mccormick-39188521/ https://twitter.com/lindsaymc https://twitter.com/bitetoothpaste Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Did you know that 60% of counties in the US do not have an orthodontist within the county? So, what do those people do when they find themselves needing orthodontic care? This is the question that John Sheldon set out to answer. John is the Chief Marketing Officer at SmileDirectClub where they are leading the charge with accessibility, increased convenience, and at a lower cost than competitors of orthodontic care. In this episode, Alan and John discuss how the company started out as a disruptor and is moving towards becoming a challenger against their primary competitor. Listen to the full episode to learn more about the benefits of challenging the market and how the customer experience plays a key role. In this episode, you'll learn: The benefits of challenging the market Why you should center innovation around the customer experience Where data plays a role in your brand Key Highlights [01:18] How John is responsible for many marriages and divorces [02:15] John's path to CMO at SmileDirectClub [05:01] Who is SmileDirectClub? [07:45] Scaling as a challenger vs. a disruptor [10:37] Innovating around the customer experience [12:56] How data plays a role in brand story-telling [15:04] Investing in TikTok as a marketing strategy [20:32] Pivoting with the changing landscape [23:45] An experience that defines John [25:05] John's advice to his younger self [27:15] What marketers should be learning more about [29:03] The brands and organizations John follows [30:55] The biggest threat and opportunity for marketers Resources Mentioned: John Sheldon SmileDirectClub New Campaign with Own Character (iSpotTV) SmileShops Smile Direct Club TV Commercials - iSpot.tv SmileDirectClub (@smiledirectclub) Official TikTok | Watch SmileDirectClub's Newest TikTok Videos SmileDirectClub (@smiledirectclub) • Instagram photos and videos How Brands Grow by Byron Sharp Marketing Today with Byron Sharp episode Peloton CMO on Marketing Today Never Eat Alone by Keith Ferrazzi Mastercard Lab for Financial Inclusion Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/johnsheldon/ https://twitter.com/jsheldonus https://twitter.com/smiledirectclub Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from: Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so important. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-20-what-if-mark-cuban-joined-our-podcast Google's Chief Measurement Strategist, Neil Hoyne, on changing the objectives you're tracking with the data you already have. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-23-what-if-you-could-measure-everything-that-matters-an-interview-with-neil-hoyne Microsoft’s Senior Director of Employee Experience, Chris Echelmeier, on how better employee experience leads to better customer experience. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-22-what-if-you-could-make-employee-experience-part-of-your-customer-experience Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” on the death of the brief and what fuels innovation today. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-21-what-if-the-key-to-digital-success-is-getting-back-to-basics We'd love to hear your feedback on a topic or “white noise” word you'd like for us to cover. To send your suggestions, email podcast@perficient.com. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Smita Wadhawan is the CMO at Simple Practice, a company that provides technology to private practice therapists and other practitioners. They've been around for 10 years and serve over 100 thousand practitioners. In this episode, Alan and Smita discuss her journey from India to the US and her career path from companies like PayPal and GoDaddy to Simple Practice. During her early years, Smita shares how she learned to embrace a growth mindset and find her own voice—both traits that have served her well as CMO. Later in the conversation, Smita also shares her view about moving from product marketing to a go-to-market strategy, how to plan that launch, and how good leadership plays a key role. Listen to the full episode to learn more. In this episode, you'll learn: Why you should embrace a growth mindset and find your voice How to see product marketing as the foundation for strong marketing When to move from product marketing to a go-to-market strategy Key Highlights [01:24] Growing up in India [02:58] Smita's career journey [05:40] What brought Smita to the US [07:19] Who Simple Practice serves [09:36] Smita's first impression of the US [11:28] Finding her voice [15:01] Product marketing as the foundation for strong marketing [17:03] Moving from product marketing to go-to-market strategy [19:00] How go-to-market works at Simple Practice [19:56] How Smita thinks about leadership [23:52] An experience that shaped Smita [26:28] Smita's advice to her younger self [27:46] What marketers should be learning more about [29:48] The brands and organizations Smita follows [31:50] The biggest threat and opportunity for marketers Resources Mentioned: Smita Wadhawan Simple Practice Career stops: GE Consumer Finance, PayPal, Ebay, Visa, GoDaddy Andrew Low Ah Kee, former GoDaddy leader and mentor, now President of Opendoor Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/smitawadhawan/ https://twitter.com/smitawtweets https://twitter.com/SimplePractice Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Fabio Baracho, VP of Marketing, and Alejandro Gershberg, Marketing Director at Grupo Modelo, part of Anheuser-Busch InBev, the largest brewery in Mexico. In this episode, Alan, Fabio, and Alex discuss Grupo Modelo's response to the COVID-19 pandemic in Mexico. A huge part of this response was envisioning “The Match of the Ages” which occurred when the world felt most isolated and cultural gatherings came to a halt. Soccer is a Mexican cultural icon. Despite any division the country faces, soccer is the great unifier. But during the pandemic, all games were canceled for more than 60 days. As a way to reunite the country and give back to the people, Grupo Modelo created a brand new 90-minute soccer game from scratch with the country's two biggest rivals using 70 years' worth of historical footage. The game, which aired at zero cost on all major networks, became the highest earned media in the history of the brand. The initiative, El Classico de la Historia, became the first Mexican brand to win a Titanium Lion in the history of the Cannes Lion International Festival of Creativity for Corona brand. Listen to the full conversation as they discuss the process behind creating the soccer game and how they used the talent and creativity of their employees to help a nation. In this episode, you'll learn: How data can personalize creativity When creativity can support a nation Why you should reimagine entertainment Key Highlights [02:02] How Alex ended up in marketing [03:44] Fabio's path to marketing [05:44] The role of VP of Marketing [07:02] The role of Marketing Director [08:22] Connecting creativity and data [10:54] The essence of Grupo Modelo [13:29] How Grupo Model supported Mexicans during the pandemic [19:33] Envisioning the “Match of the Ages” [22:54] Building the equivalent of a virtual Super Bowl [29:33] Bringing brands together to support a nation [36:01] Creating a sense of pride for the Mexican people [40:31] An experience that makes Fabio who he is today [42:24] An experience that makes Alex who he is today [44:52] A topic marketers should be learning more about [49:31] The threats and opportunities facing marketers Sponsors of this episode:  Vinovest: zen.ai/marketingtodaywithalanhart Earned Media Values: https://earnedmediavalues.com/ Resources Mentioned: Grupo Modelo Fabio Baracho Alex Gershberg Grupo Modelo Response to COVID 19 in Mexico The Match of the Ages (Overview on YouTube) The full match replay on YouTube Gustavo Lauria We Believers Alex's podcast - Unbranded Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/fábiobarachomartinelli/ https://www.linkedin.com/in/alejandro-gershberg/ https://twitter.com/GrupoModelo_MX https://twitter.com/Corona_MX Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

In our eighth episode, host Simran Kaur Malhotra speaks with Alan Hart, the business owner of the Franny's Farmacy branch in Athens, GA. Bringing a tech background, a degree in agriculture, and expertise in the biochemistry of cannabis, Hart explains the difference between cannabis-based terms, why cannabis is useful in healthcare, and the discrimination that exists behind cannabis use. Together, Simran and Hart discuss the benefits of cannabis, stigmas associated with the use, and how the business works.

Jennifer Veenstra is the Executive Leader of the Deloitte Global CMO program. In this episode, Alan and Jennifer discuss the Global CMO program, what it includes, as well as the other types of programs Deloitte offers to up-and-coming CMOs. As a part of her role, Jennifer helped conduct Deloitte's 2022 Global Marketing Trends Report where they discovered seven key trends marketers should pay attention to going into the new year. During the conversation, Jennifer helps describe their findings and how each of the seven trends can impact marketers' strategies today. Later in the episode, Alan and Jennifer dig deep into three of them: building the intelligent creative engine, designing a human-first data experience, and elevating the hybrid experience. Listen to the full episode to learn why they are so important. In this episode, you'll learn: What global marketing trends you should pay attention to Balancing human-first with data mining Creating a cohesive customer experience Key Highlights [01:40] Jennifer was a professional shredder [02:54] Jennifer's path to Deloitte [04:20] What is Deloitte's CMO program [06:12] Seven global marketing trends to watch [10:34] Building the intelligent creative engine [15:32] Designing a human-first data experience [20:00] Elevating the hybrid experience [22:22] Comparing experiences across industries [24:28] An experience that defines Jennifer [26:31] Jennifer's advice to her younger self [27:05] What marketers should be learning more about [28:09] The brands and causes Jennifer follows [29:12] The biggest threat and opportunity for marketers Resources Mentioned: Jennifer Veenstra Deloitte Consulting Deloitte's Global CMO Program NextGen CMO Academy Deloitte's 2022 Global Marketing Trends Report Building the intelligent creative engine Designing a human-first data experience Elevating the hybrid experience Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jennifer-veenstra-383307/ https://twitter.com/Jen_Veenstra https://twitter.com/Deloitte Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Aaron Wollner is the CMO at Quontic Bank where he is helping lead the charge of becoming the first digital bank in the metaverse. On the show today, Alan and Aaron discuss his path to becoming CMO, where he got his start, and how multi-variate testing and other analytical approaches led to his belief around how to be data-led in a responsible way. Later, they discuss how Quantic Bank is an adaptive digital bank and how they are pursuing banking in the metaverse. In this episode, you'll learn: How to innovate when you're already digital-first The importance of investing in people, not technology What's worth measuring and what's not Key Highlights [01:30] Aaron's take on being data-driven [04:00] Aaron's path to becoming CMO [06:47] What it means to be an adaptive digital bank [08:02] How Quontic was born [10:03] How to innovate a digital bank [11:37] Scaling and growing the market [14:01] Building brand guidelines [15:40] Investing in people versus technology [17:44] Balancing what's worth measuring with what's not [21:42] An experience that defines Aaron [24:06] Aaron's advice to his younger self [26:49] Becoming the first digital bank in the digital metaverse [28:29] The brands and organizations Aaron follows [30:46] The biggest threat and opportunity for marketers Resources Mentioned: Aaron Wollner Quontic Bank Forbes 2022 Best Online Bank Multivariate Testing (Wikipedia) Bitcoin Rewards Debit Card from Quontic Bank Steve Schnall, CEO of Quontic Wevo (testing and research partner mentioned) Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/aaron-wollner-64b0375/ https://twitter.com/quontic Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Ed Dandridge is the Senior Vice President and Chief Communications Officer at the Boeing Company. In this role, he serves on the executive council and oversees all aspects of Boeing's communications. In this episode, Alan and Ed discuss the many executive roles he has had in the past. They also discuss what attracts him to challenging the assignments like AIG after the financial crisis, or Boeing after the CEO transitions, as well as the max airplane challenges that the company has gone through. Listen to the full conversation to learn more about how Ed tackles complex business problems and how empathy is a key characteristic of diplomacy. In this episode, you'll learn: Where diplomacy and business intersect How to tackle complex business problems Why empathy is a key characteristic of diplomacy Key Highlights [02:50] Ed's favorite memories living abroad [05:25] How Ed got into Tufts [09:13] Hired on at ABC [11:30] The intersection of diplomacy and business in Ed's career [17:09] How Ed finds his next challenge [19:29] What to think about when solving complex business problems [21:15] What's coming for marketers in 2022? [24:04] The balance of external vs. internal [27:49] Ed's advice on retaining top talent [31:02] Empathy is the heart of diplomacy [37:05] An experience that defines Ed [40:15] Ed's advice to his younger self [41:01] What marketers should be learning more about [42:14] The brands and organizations Ed follows [43:23] The biggest threat and opportunity for marketers Resources Mentioned: Ed Dandridge Boeing Prior companies: AIG, Marsh & McLennan, NAIC, Nielsen, ABC Susan G. Komen Foundation Executive Leadership Council Olivia Pope (fictional character) on Scandal (TV show) Peter Zaffino, President & CEO of AIG Scott McKenzie, formerly at Nielsen, “Boots on the ground" experience everywhere from board rooms to conflict zones Additional CMO Club Interview with Ed Dandridge Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/ed-dandridge-8142445/ https://twitter.com/Boeing Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Jeremy King is the CEO and founder of Attest. It's a fast scaling SaaS technology business focused on the market research industry, based in London and New York. Prior to Attest, Jeremy spent nine years with McKinsey & Company. Undoubtedly, research is in his blood. In this episode, Alan and Jeremy discuss his love of Marine life and how it spurred him to found Attest. Later on, they also talk about some research they jointly executed about purpose. Jeremy observes that “Purpose is the Tesla of marketing”, meaning everyone wants to talk about it, but is it really where marketers should focus? Listen to the full interview as Alan and Jeremy “get under the hood” on how consumers actually perceive purpose and how marketers should be thinking about it in their strategies. In this episode, you'll learn: How “purpose is the Tesla of marketing” Why having different brand differentiators is key How to use research to understand your focus Key Highlights [01:58] Why Jeremy loves the Peacock Mantis Shrimp [06:16] How Jeremy ended up founding a research firm [08:58] What Attest does [12:48] The Tesla of marketing [17:01] Differentiating your brand outside of purpose [19:19] The demographic breakdown [21:55] How social media plays a role [27:45] Consumer thoughts on brands' response to the pandemic [35:05] An experience that defines Jeremy [38:18] Jeremy's advice to his younger self [39:09] What marketers should be learning more about [41:38] The brands and organizations Jeremy follows [44:08] The biggest threat or opportunity for marketers Resources Mentioned: Jeremy King Attest Research Dashboard for the Data Discussed in this Episode Peacock Mantis Shrimp DTC Research Shopping Research Short Circuit (film), Johnny 5 Reach2 Academy Trust Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jeremykingjk/ https://twitter.com/jeremykingjk https://twitter.com/askattest Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Mark Kilens is the VP of Content and Community at Drift where he oversees content, creative projects, events, teams, and much more. He also oversees the Drift community and Drift Insider–which has about 45,000 members today–as well as their two biggest events, Rev Growth and Hyper Growth. In this episode, Alan and Mark break down Drift's 2021 State of Conversational Marketing report. They also talk about what conversational marketing is, how Drift approaches it, and how marketers need to think about conversation as they build their marketing and sales enablement functions. Later in the interview, Alan and Mark discuss how Drift is a unique brand and also how Mark sees content service and education actually helping to drive their marketing efforts. Listen to the full conversation to hear more about how to implement a holistic conversational strategy for marketing and sales. What's part of the secret sauce? The buyer should be at the center of everything you do. In this episode, you'll learn: The state of conversational marketing The importance of focusing on the buyer How to use AI efficiently in your sales journey Key Highlights [01:38] Mark invented a snow-making machine [04:11] Mark's path to becoming VP of Content and Community [07:09] The State of Conversation Marketing report [09:36] The need to use digital marketing tools and techniques [13:00] Why you should keep the buyer at the center [17:14] What marketing looks like in the conversational commerce [21:00] Showing your personality through AI [24:41] Why Drift cares about investing in content [28:12] How content education plays into the lifecycle of a customer [32:21] An experience that makes Mark who he is today [34:21] Mark's advice to his younger self [35:37] What marketers should be learning more about [39:50] The brands and organizations Mark follows [41:24] The biggest threat and opportunity for marketers Resources Mentioned: Mark Kilens Drift HKD Snowmakers 2021 State of Conversational Marketing Report Adobe case study using Drift David Cancel, CEO of Drift on Marketing Today Dave Gerhardt, CMO of Drift, Interview on Marketing Today when at Privy RevGrowth Virtual Summit Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/markkilens/ https://twitter.com/MarkKilens https://twitter.com/drift Connect with Marketing Today and Alan Hart: http://twitter.com/abharthttps://www.linkedin.com/in/alanhart http://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Biljana Cvetanovski is a partner at McKinsey & Company and leads their marketing and sales practice in the UK and Ireland. In this episode, Alan and Biljana discuss a recent report that McKinsey shared called “The Growth Triple Play—Creativity, Analytics, and Purpose.” During their conversation, they break down the report and discuss how, when combined, those three core elements create extensive results for companies. Biljana says she has an “impatience for impact and growth” and shares how others can pave the path for growth in their organization. In this episode, you'll learn: The types of investments and capabilities needed to deliver on growth Why companies should focus on the growth triple play How purpose is defining a lot of what marketers implement Key Highlights [01:20] Getting her start in trades [03:50] A “random walk” through academia [08:56] McKinsey's research on growth, creativity, analytics, and purpose [13:15] Combining all aspects for marketing success [17:02] Integrating talent in the conversation [19:23] Deepening the idea of purpose and what it means [21:25] How marketers need to work differently with the growth triple-play [23:20] What marketers need to be implementing immediately [25:48] What marketers should be learning more about [26:22] The biggest threat and opportunity for marketers today Resources Mentioned: Biljana Cvetanovski McKinsey Marketing & Sales The Growth Triple Play – Creative, Analytics, & Purpose Marketing's Moment is now: the C-Suite Partnership to Deliver on Growth Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/biljana-cvetanovski/ https://twitter.com/McKinsey Connect with Marketing Today and Alan Hart: http://twitter.com/abharthttps://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

What if the key to digital success is getting back to basics? An Interview With Alan Hart. This is a special feed drop from What if? So what? podcast.  Check them out! In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today's environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. Keywords: digital marketing, personalization, customization, ai Publish date: Jan 25 Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Jennifer Frommer is the Senior Vice President of Creative Content and Brand Partnerships at Columbia Records, a division of Sony Music. In this episode, Alan and Jennifer discuss how she broke into the music industry, the brand partnerships she's worked on, which includes products like Beats headphones and musicians like Lil Nas X, Beyonce, Adele, and many others. The brands she's helped partner with include Tiffany & Co., Jaguar, Taco Bell, Pepsi, Samsung, Microsoft, Google, and many more. Needless to say, Jennifer believes the future of differentiating your brand comes with partnering with the musicians and artists your customers love. Later in the show, they discuss brand partnerships and collaborations, how they work, what works best for brands, how to work with artists, and how those artists' collaborations come together. Listen to find out more about the world of marketing and music. In this episode, you'll learn: The creative, organic integration of brands and music The advantage of brands partnering with musicians The keys to success for a brand and an artist collaboration Key Highlights [01:36] Working with Lil Nas X [04:12] Getting to be SVP of Creative Content Brand Partnerships [06:40] Miracle Whip and Lady Gaga [09:34] Lil Nas X and Taco Bell [10:32] The current state of branded partnerships [12:53] What success looks like [20:10] Which brands are executing partnerships well [23:49] The importance of mutual trust [24:44] An experience that defines Jennifer [25:37] Jennifer's advice for her younger self [26:40] What marketers should be learning more about [27:41] The brands and organizations Jennifer follows [28:31] The biggest threat and opportunity to marketing today Resources Mentioned: Jennifer Frommer Columbia Records Artists Jennifer's LinkedIn Post on Putting Together Deals for Lil Nas X (Links to work included) Jimmy Iovine & Interscope Records SPIN Magazine Tyler the Creator Coca-Cola Commercial Lil Nas X is now Taco Bell's Chief Impact Officer Balenciaga & Simpsons Brand Video Balenciaga & Fortnite Collaboration AriZona Iced Tea stays current (Eater.com) Taco Bell's Feed the Beat NFTs and Luxury Market (Business Insider) Tiffany collaboration with JayZ and Beyonce (Essence) Veterinarians International Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jennifer-frommer-0b6647/ https://twitter.com/JbrandonFrommer https://twitter.com/columbiarecords https://www.instagram.com/columbiarecords/ Connect with Marketing Today and Alan Hart: http://twitter.com/abharthttps://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Jennifer Davis is the Chief Marketing and Communications Officer at Learfield, which has been around for over 50 years. Learfield works with intercollegiate athletics of the U.S. They offer licensing, multimedia sponsorship management, publishing, audio digital, and social media, data analytics, ticketing, tickets, sales, professional concessions, expertise, branding, and campus-wide business and sponsorship development, as well as venue technology systems for many of the college athletic programs in the United States and the greater ecosystem. In this episode, Alan and Jennifer discuss college sports and the big business behind them. They also talk about Jennifer's role transition through the pandemic and how she wrote a book called Well-Made Decisions during that transition. Listen to find out more about why marketers should spend more energy on the decisions they make and how sports marketing plays into the future. In this episode, you'll learn: Spend more energy on making decisions How marketers can partner with sports organizations The opportunity for growth within sports marketing Key Highlights [02:20] About Jennifer's book [04:04] Where Jennifer got her start [05:45] What is Learfield? [08:33] The first 100 days of onboarding [11:44] Current trends in college sports [18:51] What are collegiate e-sports? [23:54] The growth of B2B brands in sports marketing [28:44] How athletes are able to market themselves [34:54] An experience that defines Jennifer, makes her who she is [39:14] Jennifer's advice to her younger self [41:43] What marketers should be learning more about [44:12] The brands and organizations Jennifer follows [45:48] The biggest threat and opportunity for marketers Resources Mentioned: Jennifer Davis Learfield Well Made Decisions: Pro Tips for Finishing the Decisions You Start, by Jennifer Davis Intercollegiate Fan Report (press release) Intercollegiate Fan Report (report) LevelNext – The College Esports League Allstate's Sponsorship Program NCAA adopts iterim name, image and likeness policy CLC, a division of Learfield, and OneTeam partner to offer student athletes an opt-in program to participate in licensing programs Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jenniferbdavis/ https://twitter.com/jenniferdavis https://twitter.com/Learfield Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

The first episode features two of Advantest's industry veterans  – Ira Leventhal, vice president of Applied Research and Technology, and Alan Hart, senior director of R&D – who discuss “then and now” in the semiconductor test industry.