The Untrapped Podcast With Keith Kalfas

In this episode of the Untrapped Podcast, host Keith Kalfas talks with Coach Carroll, a renowned sales coach and entrepreneur from Louisville, Kentucky. They delve into Carroll's multiple business ventures, including his new AI-driven project. Carroll shares insights on his journey in building multimillion-dollar businesses, his philosophy on time management, setting healthy boundaries, and the future of artificial intelligence in small businesses. They discuss the importance of adapting to new technologies, particularly AI, for business growth and efficiency. Carroll also introduces ‘Alli,' his AI platform designed to help small businesses streamline operations and never miss an opportunity. This episode is packed with valuable advice on entrepreneurship, AI integration, and personal growth.     "  It's your fear of raising prices and losing customers. That's the enemy. Not the leads, not more from your website, not more follow up funnels. It's getting over that mindset shift." – Coach Carroll Topics Covered: The Rise of AI in Business AI's Impact on Small Businesses Introducing Ally: The AI Platform Coach Carroll's Mission and Vision Leveraging AI for Business Growth Future of AI and Business  The Value of Reading and AI's Potential Custom AI for Sales Coaching AI's Empathy and Human-like Characteristics The Future of AI in Business Leveraging AI for Personal and Professional Growth AI in Content Creation and Book Writing AI's Impact on Small Businesses Key Takeaways AI is a Tool for Survival and Scale: You'll learn how AI isn't just hype—it's a real, practical tool that can save you time, cut costs, and help your business grow faster. DJ shows how using AI for lead detection, customer service, and creative work can give small businesses a serious edge, especially those who act now.   Your Mindset is Your Biggest Limiter: A major lesson here is that fear holds most business owners back more than competition does. Fear of raising prices, fear of tech, fear of change. DJ points out that it's no longer about not having the right tools—it's about having the courage to use them.   Adaptation Beats Skill: You'll see how the businesses that thrive aren't necessarily the smartest or most experienced—they're the ones that adapt the fastest. From social media to AI, the landscape keeps shifting. If you stay curious, keep learning, and evolve, you'll stay ahead of the curve.   Connect with Coach Carroll Instagram: https://www.instagram.com/dj_carroll/ LinkedIn: https://www.linkedin.com/in/dj-carroll-65589b21/ Website: http://www.coachcarroll.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith Kalfas shares his thoughts on living a peaceful, inspired, and motivated life by following one's purpose and staying in a flow state. He discusses the pitfalls of comparison and scarcity mindset, the importance of emotional well-being, and the benefits of maintaining a beautiful state of consciousness. Keith also touches on the impact of materialism and societal pressure, emphasizing the value of building meaningful relationships and staying true to one's core values. He integrates lessons from personal experiences, spirituality, and teachings from influential figures, making this episode a thought-provoking discussion on the essence of a fulfilling life.     " We chase Bugattis to feel loved, not realizing it's not the car we want—it's significance. A lot of people are rich physically, but poor mentally." – Keith Kalfas Topics Covered: Inner Peace and Inspiration Comparison, Scarcity, and Self-Doubt Consciousness, Flow, and Purpose Perfectionism and Self-Worth Fear, Suffering, and the Human Experience Materialism, Wealth, and Debt Family, Presence, and Personal Loss Faith, Prayer, and Spirituality Navigating Business and Life Challenges Personal Growth and Fulfillment Key Takeaways Feeling Inspired and Motivated: The episode highlights the joy and fulfillment that come from doing what you love and finding your purpose. Being in this 'flow state' where time flies and everything feels just right is incredibly rewarding.   Mindset Matters: It's easy to fall into the trap of comparing yourself to others, especially on social media. However, shifting your perspective and focusing on your own journey can drastically change your experience and outlook on life.   True Wealth Lies in Relationships and Faith: Keith emphasizes that real wealth isn't about money or possessions. It's about the love and connections you have with family and friends, and the peace you find in your spiritual beliefs.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode of the Untrapped Podcast, host Keith Kalfas talks with Joel Kouski from Kouski Landscaping, who has built a $2 million business with 20 employees. Joel shares his story and talks about why staying emotionally detached in customer service is important, while still building real connections with customers. They discuss overcoming challenges, leading with humility and strong character, and using smart sales strategies. Joel also gives practical tips for handling the busy spring season, boosting team productivity, and staying focused on personal growth and faith. This episode is packed with useful advice for landscaping business owners and entrepreneurs.     " We're trying to be a lot of things for good reasons, but what if trying to be that thing in the first place is actually the thing holding you back? Just take the pressure off, " – Joel Kouski Topics Covered: Joel Kuski's Business Journey Challenges in Entrepreneurship The Role of Encouragement in Business Solving Technical Issues in Business Balancing Personal Life and Business Building Systems and Automations Personal Growth and Humility in Leadership Customer Connection and Sales Success Pricing and Value in the Landscaping Industry Employee Management and AI Tools Key Takeaways Building Real Connections in Business: Joel stresses the importance of genuinely understanding and connecting with people — whether it's customers, employees, or family. For example, instead of just selling a pool, he suggests creating a space that fits the customer's real desires, which builds trust and loyalty.   Emotional and Mental Health: Both Keith and Joel talk about how important it is for entrepreneurs to take care of their emotional and mental health. Joel shares how stress and poor emotional management hurt his relationships and emphasizes the value of self-awareness, admitting mistakes, and focusing on personal growth.   Value and Pricing: Instead of focusing on discounts or low prices, Joel advises businesses to focus on understanding their customers' needs and offering high value. By doing so, they can justify higher prices and build customer loyalty.   Connect with Joel Youtube: https://www.youtube.com/c/JoelKouski Instagram: https://www.instagram.com/joelkouski/?hl=en LinkedIn: https://www.linkedin.com/in/joel-kouski-9b751a73 Website: https://www.joelkouski.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this insightful episode of the Untrapped podcast, host Keith Kalfas interviews Erica Krupin, the founder of Kroopin's Poopin Scoopin. Erica shares her inspiring journey from working at the  University of Michigan Hospital to creating a multiple six-figure business specializing in poop scooping. She discusses the pivotal moments that led her to entrepreneurship, the challenges she faced, and the strategies she employed to achieve success. Erica also touches on the importance of customer reviews, organic content, and social media marketing in growing her business. Additionally, she shares her personal growth, shedding light on how she overcame emotional and business hurdles with faith and perseverance.   " I want to inspire that person to know that just because you came from a certain place and you were raised a certain way and you were treated a certain way, doesn't mean that you have to live that life. It doesn't mean you have to get stuck in the poverty loop. You can. Break away and you can make changes and you can grow." – Erica Krupin Topics Covered: Introduction of Erica Krupin and her business, Kroopin's Poopin Scoopin. Strategies for marketing and building a successful pooper scooping business. Transition from manual methods to using jobber software for business operations. Challenges and mistakes, such as overextending with office space. The importance of staying lean and reinvesting profits wisely. The role of social media and digital marketing in business growth. Personal journey and growth, including leaving an unfulfilling job. The significance of faith and being open about it. Upcoming public speaking engagement at Scoop Con. Advice for new business owners on starting and evolving their business. Key Takeaways   Entrepreneurial Journey and Challenges: Erica shares her experience of building a six-figure business, including initial struggles, scaling up, making financial mistakes, and learning to focus on core services for better efficiency. Marketing and Branding Strategies: Discussion on effective marketing strategies ranging from organic social media content, Google and Facebook ads, using community-specific tactics like business cards in vet clinics, and maintaining consistent branding. Personal Growth and Spiritual Journey: Erica's transition from a hospital job to entrepreneurship, overcoming personal challenges, including addiction, and the role of faith and spirituality in her journey towards personal and business growth. Connect with Erica Youtube: https://www.youtube.com/channel/UCvDcw9Kf62FDkBRp2mYDTSg Instagram: https://www.instagram.com/erica_krupin/ LinkedIn: https://www.linkedin.com/in/erica-krupin-605756172/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this lively episode, Keith Kalfas hosts Austin Douglas from Ditch The Itch, who has built a six-figure business from scratch by removing poison ivy and offering mosquito treatments. Austin shares his journey from part-time work to significant growth, emphasizing the importance of continuous learning and networking. He discusses his innovative approaches to marketing and client retention, as well as the development of his training academy. Austin also provides practical advice on poison ivy identification, safe removal techniques, and strategies for expanding service offerings. This episode is a treasure trove of insights for aspiring entrepreneurs and green industry professionals.   "You have to act the part. You're only going to be perceived as a professional if you put yourself out there as a professional." – Austin Douglas Topics Covered: Strategies for Business Growth Educational Ventures and Partnerships Poison Ivy Management: Tips, Stories and Precautions Youtube Channel Strategies and Exam Preparation Learning Through Visual and Audio Methods Creating Study Materials and Practice Exams Launching and Selling Online Courses Innovative Mosquito and Tick Control Methods Public Speaking and Educational Outreach Key Takeaways   Business and Marketing Strategies: Networking and Relationships: Building connections through industry meetings can open significant business opportunities. Marketing Tactics: Utilizing social media ads, billboards, and referral programs to effectively grow a business. Client Retention: Providing excellent service leads to repeat clients and reduces the need for extensive marketing. Treatment and Removal Techniques: Poison Ivy Control: Use protective gear, Dawn dish soap for cleaning, and selective herbicides like Garlon 3A for effective poison ivy treatment. Tick and Mosquito Management: Apply permethrin-treated clothing and DEET to minimize bites. Understand mosquito treatment innovations, such as using longer-lasting formulations. Education and Community Impact: Continuous Learning: Investing in education enhances business credibility and opportunities. Public Speaking and Online Education: Use platforms like YouTube and industry events to share expertise and position oneself as a leader. Community Engagement: Incorporate charitable activities into business practices to positively impact the community and enhance brand image.   Connect with Austin LinkedIn: linkedin.com/in/austin-douglas-ab1683175 Instagram: https://www.instagram.com/ditch_the_itch_mi/ Website: https://ditchtheitchmi.com/about/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith Kalfas discusses the intense work required when starting a business, including long hours, stress, and financial struggles. He highlights the importance of healthy eating, proper sleep, and reinvesting earnings into personal growth and education. Keith also addresses overcoming mental barriers like unworthiness and emphasizes the value of surrounding oneself with positive, supportive people to achieve success.   "Success isn't about grinding forever—it's about knowing when to let go of the struggle, invest in yourself, and step into the future that's already waiting for you." - Keith Topics Covered: The Hustle of Starting a Business The Importance of Health and Sleep Managing Financial Success Investing in Personal Growth Overcoming Mental Barriers Embracing Abundance and Letting Go Conclusion: Unlocking Your Potential Key Takeaways   Invest in Yourself Before Upgrading Your Lifestyle When you start making money, the temptation is to splurge on luxuries, but true success comes from reinvesting in your education, health, and personal growth.     Success Requires Sacrifice, but Burnout Isn't the Goal Building a business demands long hours and sacrifices, but sustainable success comes from prioritizing proper sleep, nutrition, hydration, and exercise to maintain long-term performance.     Let Go of the Past to Step Into Your Future Many people stay stuck because of limiting beliefs, unworthiness, or fear. The moment you recognize that you're ready, cut the ties to old struggles and allow yourself to move forward with confidence.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this engaging and personal episode, Keith Kalfas shares his raw and emotional journey of overcoming self-sabotage and insecurity. From his early days as a landscaper with dreams of becoming a musician, to his moment of self-sabotage at a city-wide talent competition, Keith emphasizes the importance of persistence and emotional control. Through relatable stories and personal anecdotes, he explores the significance of staying committed to one's goals, controlling negative emotions, and believing in one's own worthiness. Keith also shares insights on how to develop a plan, handle setbacks, and ultimately achieve success in business and life.   "The doors to success are often wide open—but only when we believe we deserve to walk through them." - Keith Topics Covered: Introduction and Urgency The Importance of Perseverance Personal Story: From Landscaper to Musician The Talent Show Experience Self-Sabotage and Its Consequences Lessons Learned and Moving Forward Overcoming Adversity in Business The Power of Epiphanies and Genius Key Takeaways   Perseverance and Commitment: Emphasizing the importance of not backing out or running away from challenges. Staying in the fight until the end and giving it your best, even in the face of intimidation or insecurity.   Recognizing and Overcoming Self-Sabotage: Highlighting the detrimental effects self-sabotage can have on one's goals and dreams. Recognizing these self-destructive behaviors and taking a moment to control emotions before making rash decisions.   Self-Worth and Receiving: Understanding the significance of feeling worthy and being able to receive gifts or opportunities graciously. Recognizing one's worth can open up the ability to accept and embrace positive changes and external help without feeling uncomfortable or undeserving.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this thought-provoking episode, Keith Kalfas explores the challenging relationship between empathy and achieving extreme success. He argues that highly successful individuals often have to develop skills akin to a 'personality disorder' to manage their emotions and compartmentalize stressful situations. Through various analogies and insights, the episode delves into the necessity of conscious competence, emotional regulation, and high-level compartmentalization. Keith shares personal experiences, discusses influential figures like Dan Kennedy, and emphasizes the importance of developing oneself to meet a higher calling and achieve long-term success.   "Success isn't just about reaching the top—it's about mastering the delicate balance between empathy and the traits that may seem discordant with it. In the pursuit of greatness, we must learn to compartmentalize, adapt, and evolve, understanding that what appears as disorder may, in fact, be the order required for extraordinary achievement." - Keith Topics Covered: Introduction: Are You an Empath? The Necessity of Developing a Personality Disorder Compartmentalizing Emotions for Success Handling Stress and Maintaining Professionalism The Role of Empathy in Leadership The Importance of Emotional Maturity The Power of the Empathetic Witness Higher Levels of Consciousness The Butterfly Effect of Peace and Love Spiritual Insights and Personal Revelations Final Thoughts and Encouragement Key Takeaways The Complex Reality of Extreme Success: The journey to achieving success is undoubtedly fraught with hurdles that test one's mental fortitude. Successful people encounter stressful situations daily, similar to being in a batting cage with baseballs hurling at them from all angles. Yet, they demonstrate a profound ability to switch gears and remain composed, much like donning various hats seamlessly.   The Art of Compartmentalization: The ability to context switch is not just a survival mechanism—it's an art form that many successful people practice. They can leave a heated discussion or family dispute and shift immediately into a productive business mindset. This skill may appear almost sociopathic, but it is, in essence, a testament to their emotional intelligence and maturity.   Leadership Through Empathy and Understanding: If you're somebody with high empathy, crafting this balance can feel unethical or even inauthentic. Yet, to thrive in today's competitive world, understanding how to control your emotional outputs is crucial. Even though our ancestors relied on tribal support to process their emotional experiences, today's society demands a different strategy—one where emotions are acknowledged but not allowed to disrupt business.   The Role of Perspective and Gratitude: At the core of this practice is a profound sense of gratitude and the recognition that we are all standing on the shoulders of those who came before us. The opportunities we have today are built on the back of countless sacrifices and innovations of our forebears. This awareness can be a powerful motivator, inspiring us to rise above our emotional turbulence and seize the opportunities available to us.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith gets real about the tough balance between working for money and chasing what you love. He talks about his journey dealing with jobs that paid the bills versus work that brought him joy. Keith shares some eye-opening insights on whether doing something just for the cash or trying to turn your passion into your paycheck is worth it. He even brings in some tips from the pros on how to juggle financial needs while still following your heart. If you've ever felt stuck doing a job you can't stand or dreamt of making money doing what you love, Keith's got some solid advice to help you figure it out. So, tune in for an honest chat about finding that sweet spot between responsibility and fulfillment.   Check out these episode highlights

In this episode of the Untrapped Podcast, Keith Kalfas gets personal and pretty inspiring as he talks about how even the smallest positive gestures can have a massive impact on the world. He shares some cool stories about passing on the right book at the right time or making a YouTube video when you least feel like it can be life-changing for others. Keith digs into how trusting your gut and doing random acts of kindness aren't just lovely things to do—they can totally transform lives, including your own. He also talks about the highs and potential lows of success, urging everyone to make the most of their unique gifts. It's all about taking action, being kind, and letting your light shine brighter than ever. Tune in for some real talk and motivation to double down on your goodness this year!     Check out these episode highlights

In this episode, Keith opens up about the rollercoaster ride of building and running his own landscaping business. You'll hear about why he now schedules all his landscaping quotes for Mondays. It's part of a strategy to bring more sanity into his hectic schedule and ensure that he's not just drowning in work but enjoying life. Keith dives into those early days of hardcore hustle when he was grinding seven days a week to keep things afloat. Whether you're in the landscaping business or any other venture, you probably know the strain it can put on your personal life — missing dinners with family and events with friends. That's where his newfound love for batching tasks comes in. By tackling quotes all in one day, he's improved efficiency and reclaimed some downtime. He also doesn't shy away from the challenges—like managing employees, dealing with unexpected problems, and the nerve-wracking task of raising prices. These are real-talk moments that many small business owners face, and Keith shares his journey with humor and honesty. Whether you're a seasoned entrepreneur or starting, Keith's stories about figuring out how to make better money in less time and dealing with the daily chaos of running a business will resonate. He wraps it all up with a reminder to be grateful, stay committed, and always keep pushing forward. So, grab your headphones, get comfy, and enjoy this episode full of real-life insights and inspiration!     Check out these episode highlights: 00:00 - Adopting Batching for Efficiency and Balance 03:24 - Monday Quote-Only System Success 06:28 - "Struggles in Legalizing Small Businesses" 13:14 - "Seeking Rock Star Employees" 14:55 - Launching New Crew: Monday Rollout Plan 20:55 - Newlywed Arguments and Hurt Feelings 24:41- Prioritize Selfishness for Business Success 28:05 - Weekend Motivation and Mike Andes Recognition    Key Takeaways:  Efficient Batching: Discover how dedicating a single day to client quotes can enhance your time management, allowing for deeper focus and increased productivity throughout the week. Work-Life Balance: Transitioning quotes to a fixed schedule has helped reclaim personal time without sacrificing business success, marking a significant shift towards a healthier work-life balance. Growth through Challenges: Hear stories on navigating the complexities of scaling a business, from handling employee challenges to making tough pricing decisions while maintaining a committed and grateful mindset.   Resources and Websites:  Unstrapped Alliance -  https://www.keithkalfas.com/alliance

In this live episode, Keith Kalfas dives into the realities of running a landscape business, especially when dealing with customers who try to get free work. He shares hard-earned lessons on setting boundaries, valuing your services, and handling tough conversations with confidence. Reflecting on his journey from solopreneur to business owner, Keith explores the internal challenges and strategic shifts needed for long-term success. He also discusses his passion for personal growth, continuous learning, and the books that have shaped his mindset. Whether you're in the service industry or looking to level up your business, this episode is packed with practical insights and real-world experience.   "Success in business isn't just about skill—it's about setting boundaries, valuing your work, and having the tough conversations. Growth starts with self-awareness, a strong mindset, and the willingness to evolve." - Keith Topics Covered: Customer Tricks and Free Work Starting a Landscape Business Learning to Say No Handling Extra Work Requests The Importance of Boundaries Dealing with Difficult Conversations Books and Resources for Growth The Victim Mindset Personal Growth and Business Challenges Promoting Books and Services Audiobooks and Learning from Giants Consumer Mindset and Value Perception Engaging with the Audience Studio Setup Tips Streaming and Podcasting Insights Turning Passion into Profit Customer Follow-Up Strategies Business Growth and Pricing Balancing Work and Personal Life Virtual Receptionists and Service Efficiency Key Takeaways Customer Interactions and Boundaries: It's crucial to establish clear boundaries with customers to avoid being taken advantage of. Keith emphasizes the importance of not agreeing to do extra work for free and always maintaining a professional attitude.   Business and Personal Growth: Transitioning from an employee to a business owner involves significant internal and external challenges. Personal growth, learning to say "no," and having difficult conversations are part of the entrepreneurial journey.   Understanding True Value: Keith discusses the difference between being nice and being a pushover. It's essential to recognize your worth and ensure that you are fairly compensated for your work.   Confronting Fear and Uncomfortable Situations: Overcoming burnout and maintaining sanity in your business requires facing fears and discomfort head-on. Practicing difficult conversations and setting boundaries are key.   Intellectual Investments: Keith highlights the importance of continuous learning through books and resources to improve both personally and professionally. He recommends several books, indicating how these resources have helped him.   Balancing Business and Personal Life: He talks about maintaining a healthy work-life balance, emphasizing regular date nights with his wife and not letting business stress affect personal life.   Digital and Online Presence: Building a substantial online presence, including multiple YouTube channels and using social media strategically, can significantly bolster a business's visibility and credibility.   Pricing and Services: Keith gives practical advice on setting prices for services such as mulch installation, stressing the importance of considering all factors, including hidden costs, to avoid financial losses.   Philosophical and Spiritual Insights: Keith delves into deeper philosophical and spiritual reflections on life, consciousness, and business practices, encouraging a holistic approach to entrepreneurship.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith Kalfas and Mack explores the challenges and strategies of balancing lawn care and landscaping services. It features a discussion between two lawn care business owners on the benefits and fears of transitioning to landscaping, focusing on how to streamline services and manage both effectively. They discuss how to schedule and price recurring maintenance, charge for additional services like shrub trimming, and ensure steady revenue without overwhelming their small crew. The conversation emphasizes the importance of a consistent, stress-free approach, customer loyalty, and the value of confidence in business operations. They also touch on the influence of sports on handling rejection, the significance of Google for marketing, and the emotional aspects of running a business. Inspirational anecdotes about overcoming challenges and keeping a positive, confident mindset round out the dialogue.   " If you don't get on Google, you are shooting yourself in the foot. You're really killing yourself. If you talk confidently, then you can charge anything."  - Mack Topics Covered: Lawn Care vs. Landscaping: Can You Do Both? Transitioning and Structuring Services Pricing and Customer Management The Power of Confidence in Business Marketing and Reputation Handling Challenges and Embracing Company Culture Community and Personal Growth Key Takeaways Team Resilience and Positivity: The ability to laugh about difficult situations, such as being soaked after a rainstorm, indicates a positive and resilient attitude among team members. This kind of environment can foster a supportive and resilient workforce.   Emotional Fulfillment: Working together in demanding conditions can lead to emotional fulfillment and a sense of accomplishment. The hardships shared build stronger connections, making the work more than just a job but an enriching experience.   Shared Experiences Foster Trust: Trust is built through shared experiences and overcoming obstacles together. When team members know they can rely on each other in adverse conditions, it strengthens their overall bond and trust in one another.   Cultural Significance of Teamwork: The repeated reference to tribal importance suggests that teamwork in this industry goes beyond practical collaboration, encompassing cultural and personal significance. This cultural aspect underlines the depth of connections formed within the team.   Connect with Mack Podcast: On the Attack with Mack Podcast Podcast: Lawn Care Power Moves Youtube: Mack Landscaping and Lawn Care   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

After his recent trip to Atlanta for a speaking gig, Keith's got some fresh insights about how the way we see ourselves can really shape our success. He's breaking down the difference between a scarcity mindset that holds you back and an abundant mindset that drives success. Keith shares some personal stories and drops some knowledge bombs on how shifting your identity and aligning with the right energy can totally change your game. If you want to level up in business or life, this episode is packed with tips and wisdom you won't want to miss. Let's dive in!   Check out these episode highlights: 00:00 -  Overcoming Self-Limiting Beliefs and Burnout 06:03 -  Spiritual Alignment Attracts Positive Opportunities 07:53 - Elevating Identity to Overcome Scarcity Mindset 11:12 - "Exploring Purpose and Seeking Guidance" 14:41 - "Embrace Clarity Through Higher Perspective" Key Takeaways:  Identity Dictates Perception: The same piece of information can lead to vastly different outcomes depending on one's mindset. Whether you're stuck in a scarcity mindset or thriving in an abundance-focused one, your identity steers the ship. The Power of Conviction: Aligning with high beliefs and developing strong convictions in your actions can attract the right people and opportunities. Conviction is an unparalleled influence that can't be easily replicated. Faith and Action: Faith isn't just belief; it's action. It's about courage and the commitment to move forward, trusting in your ability to figure things out. This approach opens up new perspectives and higher levels of opportunity.   Resources and Websites: 

In this episode, Keith explored the crucial skill of discernment in business decisions. He shared insights from his experiences in the landscaping industry, emphasizing that saying no can be more beneficial than saying yes to everything. He discussed the importance of focusing on core services, understanding the risks of overextending, and utilizing smart subcontracting. Success lies in mastering what you do best and making decisions that align with your expertise and capacity. When you narrow down what you offer, you're not only cutting out stress but also boosting your profits and efficiency. It's about breaking free from those nagging fears and old stories in your head and realizing you don't have to do it all to succeed. And hey, there's more! Keith's got some exciting updates on what's brewing with the Untrapped Podcast and other projects that are in the pipeline. So, if you're here for no-nonsense stories and solid tips to make running your biz a breeze, you're in the right place! Stick around, and let's jump in! Check out these episode highlights: 00:00 - Optimize Landscaping Business Strategy 03:19 -  Launching a Landscaping Business 07:12  - Transition to Quieter Battery Trimmers 10:45 - Effective Equipment Management Tips 13:57 - Skill Building and Pricing in Landscaping 18:50 -  Unlocking Business Success Mindset 20:04  - Commitment Yields Significant Revenue Potential   Key Takeaways:  Market Research and Strategy: Begin by analyzing successful local businesses and defining your service area to target the most lucrative neighborhoods. Use tools like Google to research and map out income per zip code. Invest Smart in Equipment: Start with affordable, used equipment from places like Facebook Marketplace or Craigslist. As your business grows, reinvest in new, reliable equipment. Remember, "buy nice or buy twice." Pricing and Profitability: Ensure proper pricing strategies by charging enough to cover costs and desired profit margins. Aim for at least a 50% gross profit margin by multiplying your cost estimates by two.    Resources and Websites:  Here's the video and story about our Window Cleaning brother in the UK I was talking about: https://www.youtube.com/watch?v=7F_pxfE8A4k Tree Work Electric hazard awareness: https://www.youtube.com/watch?v=w7QgzAauFCQ  Tree Work Electric hazard awareness:  https://www.youtube.com/watch?v=ILGSn9Rx8f8&t=0s The Time William and I climbed 115ft. in a tree: https://www.youtube.com/watch?v=hVmT_Nhohjk&t=0s Tree Work and Arborist Videos playlist:   https://www.youtube.com/playlist?list=PLub0_q7i2mDRR3pk7GpX3k8JhZiE2IvYm

Keeping your landscaping and service business on track can be challenging, but Keith has some great tips and stories today. In this $13,000 project, he and his crew dealt with everything from chopping down massive arborvitaes to detecting hidden PVC pipes. Keith explains the importance of saying "no" to things that aren't in your wheelhouse and why sometimes you need to learn the hard way. In addition, Keith shares some insights from other successful businesspeople who have discovered that streamlining your services can transform your business. It's a proven fact that focusing on your team's strengths will save time, reduce costly errors, and increase your bottom line. The key is letting go of the mental blocks and old stories that make you think you have to do everything when focusing on what you're good at is more efficient. We've covered you with real-life business stories full of practical advice to help you run your business more smoothly and efficiently.   Check out these episode highlights: 00:00 Focus on big jobs; skip tricky extras. 06:05 Stick to core job duties and skip extra work. 07:14 Turning down a stressful job taught lessons. 12:36 Identify what you enjoy and focus on that. 16:30 Join for business advice and expert insights! 17:12 Want to chat? Hit me up at keithkelphus.com/call for some business advice! Key Takeaways:  Discernment in Service Offerings: Knowing when to say 'no' to client requests outside your expertise is vital. This protects your business reputation and helps avoid unnecessary complications and delays. As tempting as it might be to take on every opportunity, focusing on what you excel at brings better results and client satisfaction. The Power of Specialization: Concentrate on a select few services your team performs exceptionally well. This approach not only streamlines operations but ensures consistent quality and efficiency, allowing you to train new employees and serve your clients with excellence quickly. Embrace and Overcome Mental Barriers: Understand that many perceived obstacles in managing a business, such as controlling quality and needing to be physically present, often exist in your head. Trusting and empowering capable team members can lead to broader success beyond individual efforts. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Durable AI Website: Durable AI Website Builder and Small Business Software Here's the video and story about our Window Cleaning brother in the UK I was talking about: https://www.youtube.com/watch?v=7F_pxfE8A4k Tree Work Electric hazard awareness: https://www.youtube.com/watch?v=w7QgzAauFCQ  Tree Work Electric hazard awareness:  https://www.youtube.com/watch?v=ILGSn9Rx8f8&t=0s The Time William and I climbed 115ft. in a tree: https://www.youtube.com/watch?v=hVmT_Nhohjk&t=0s Tree Work and Arborist Videos playlist:   https://www.youtube.com/playlist?list=PLub0_q7i2mDRR3pk7GpX3k8JhZiE2IvYm

In today's episode, Keith dives into a pretty intense story that could really make you stop and think.  A few years back, in 2021, Keith had a near-miss that none of us would ever want to face—he almost got seriously hurt while working on a tree job near some high-voltage power lines. And he's shared why that experience serves as a major wake-up call about the realities and risks of working close to electricity. Keith's not just telling this story for kicks—he hopes it opens eyes and might even save a few lives. We'll hear how important it is to be cautious and learn about electrical safety so that nobody finds themselves in a similar scary situation.  So, if you're in the green industry or know someone who is, you'll want to stick around and listen to this one!   Check out these episode highlights: 00:00 Trimmed branches with a telescopic pole saw. 03:17 Felt weird after a close call with danger. 07:13 Firefighter calls it a miracle: mild injury. 10:09 Assume wires are live; check safety videos.   Key Takeaways:  Keep Your Eyes Peeled: Power lines might look like they're far away, but give them respect and distance—always. Assume Every Wire is Hot: Whether it's an electrical, phone, or even a cable line, treat them all like they're live. Better safe than sorry, right? Know Before You Go: Watch safety videos on electrical hazards and tree work. A little knowledge goes a long way toward keeping you safe.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Here's the video and story about our Window Cleaning brother in the UK I was talking about: https://www.youtube.com/watch?v=7F_pxfE8A4k Tree Work Electric hazard awareness: https://www.youtube.com/watch?v=w7QgzAauFCQ  Tree Work Electric hazard awareness:  https://www.youtube.com/watch?v=ILGSn9Rx8f8&t=0s The Time William and I climbed 115ft. in a tree: https://www.youtube.com/watch?v=hVmT_Nhohjk&t=0s Tree Work and Arborist Videos playlist:   https://www.youtube.com/playlist?list=PLub0_q7i2mDRR3pk7GpX3k8JhZiE2IvYm

In this episode, Keith Kelfis shares a personal story about cutting corners on a landscaping job due to fear and lack of confidence. He recalls how he started his landscaping business with an obsessive focus on quality and customer care, only to land a wealthy client whose massive property overwhelmed him. Keith recounts undercharging for extensive landscaping work and making a critical error by not using enough weed barrier fabric. This mistake haunted him for years, teaching him valuable lessons about knowing his worth and the importance of doing the job right the first time. He emphasizes the significance of providing top-notch work and charging appropriately, highlighting the stress and emotional toll of undercharging and cutting corners. Keith also touches on using Jobber Software to improve his business operations. With a focus on continuous improvement and learning from mistakes, Keith aims to inspire landscapers to deliver exceptional results and run healthy businesses.   "True mastery in business comes from the pain and suffering of lessons learned the hard way. Charge what you're worth, commit to top-quality work, and never let fear drive your decisions. Build your confidence, stay connected to your heart, and you'll create a business that serves both your clients and your dreams."  - Keith Kalfas Topics Covered: Establishing the Landscaping Business The Wealthy Client Experience Financial and Emotional Struggles Examples of Other Business Challenges Key Takeaways Undercharging and Low Self-Esteem: Starting out with low confidence led to significantly undercharging for services, which resulted in cutting corners and causing long-term stress.   Learning from Mistakes: Hard lessons were learned about the importance of charging appropriately for work to ensure quality and avoid future stress and financial strain.   Importance of Self-Worth in Business: Understanding and valuing one's worth is crucial for running a successful business, delivering high-quality work, and maintaining a healthy work-life balance.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

Keith delivers a profound narrative on navigating life's darkest moments in this compelling episode of The Untrapped. He recounts his experiences of financial hardship and emotional challenges, illustrating how he discerned a faint glimmer of hope amidst seemingly insurmountable despair. Keith emphasizes the importance of developing resilience and the readiness to receive life's blessings when they eventually appear. He invites you to consider the broader aspects of success beyond material wealth, challenging them to cultivate inner peace and purpose.  Join us as we uncover the significance of being prepared to emerge as guiding lights for future generations, reinforcing the enduring truth that there is a light at the end of every tunnel.   Check out these episode highlights: 00:00 Patience and perseverance build the readiness needed for responsibility. 03:10 Embracing inner peace invites blessings; firmly resist negativity.   Key Takeaways:  Embrace the Journey: Success doesn't happen overnight. The challenges we face today are preparing us for the responsibilities of future blessings. Develop the skills and resilience needed to handle what's coming your way. Internal Peace Leads to External Success: Sometimes, the breakthrough comes not from what's happening outside but from maintaining peace and surrender. Let go of the need to control everything and focus on your inner tranquility. Persevere Through the Dark Times: Even in the darkest moments, there's a light destined for you. Keep taking action towards your dreams, regardless of the naysayers, and remember that others count on you to reach your potential.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In his inspiring speech at the 2024 Lawntrepreneur Academy, Keith Kelfas discusses the importance of grit in overcoming professional and personal challenges. Drawing from his own experiences in the landscaping business and his faith in God, Keith shares powerful stories of perseverance, emotional growth, and the journey through highs and lows. He emphasizes the significance of honesty in business, the importance of setting expectations with clients and staying composed under pressure. Keith underscores that success comes from within, staying true to oneself, and always honouring God. Through anecdotes and practical advice, he motivates the audience to rise above adversity and carve their own path to success.   "No matter what you're going through or how a customer treats you, it's never, ever, ever admissible or okay to have a negative energy with the next customer. It's not their fault. "  - Keith Kalfas Topics Covered: Overcoming Challenges and Finding Grit The Landscaping Business Journey A Difficult Client Encounter Personal Struggles and Resilience A New Opportunity Unexpected Offer and Integrity Detailed Job Breakdown Communication and Customer Expectations Job Interruption and Resumption Payment Dispute and Resolution Faith and Personal Reflections Key Takeaways Finding and Maintaining Grit: Grit is essential for overcoming challenges in life and business, especially during discouraging times when resilience can feel out of reach. Maintaining determination helps navigate tough situations, allowing for personal and professional growth despite setbacks. Honoring and Putting God First: Faith plays a significant role in finding strength and maintaining resilience, offering peace and guidance during times of stress and emotional turmoil. Honoring spiritual beliefs can have a profound positive impact on both personal and professional life. Customer Interactions and Professional Integrity: Interactions with clients highlight the importance of professionalism and integrity, even in challenging situations. Transparency, honesty, and assertiveness are crucial for build   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

On this episode of The Untrapped Podcast, host Keith Kelfas talks with Cornell from Mack Landscaping and Lawn Care, currently attending the Lawntrepreneur Academy event in Novi, Michigan. Cornell shares his journey from Pittsburgh, Pennsylvania, where he grew up learning lawn care from his grandmother to starting his own lawn care business in 2016. They discuss the importance of having commercial auto insurance, leveraging online platforms like Google for business growth, and the significance of investing in oneself through continuous learning. Cornell also highlights the value of creating a supportive network and taking action to overcome excuses and setbacks. The conversation provides insights into both the personal and professional development necessary for running a successful business in the lawn care industry.   "Know your worth and embrace it. You're not just valuable to your industry, but to yourself, your family, the world, and to God. When you truly recognize your worth, it elevates how you see yourself—and that confidence fuels your growth."  -Cornell Mack Topics Covered: Cornell's Lawn Care Journey Starting a Lawn Care Business YouTube and Podcasting Success Networking and Personal Growth Tips for Lawn and Landscape Business Avoiding the Trap of Comparison Recognizing Your Worth Overcoming Challenges and Self-Doubt The Power of Knowledge and Mentorship Investing in Yourself The Importance of Insurance Key Takeaways Network and Build Relationships: Always be willing to introduce yourself and connect with other industry professionals. This can open doors, create opportunities, and facilitate personal and business growth. Attend live events, conferences, and expos to meet and learn from others in your industry. Self-Belief and Determination: Believe in your vision and stay dedicated to it, even when others don't understand or support you. Use your self-belief to fuel your persistence and overcome obstacles. Value Continuous Learning: Leverage free resources available online to gain knowledge and improve your business skills. Consider investing in paid content, courses, or coaching if free resources aren't sufficient. Embrace Innovation and Adaptability: Be open to trying new things and be adaptable in your business approach. Don't see change as a threat; rather, see it as an opportunity for growth. Prioritize Organization: Use CRM tools to manage your customer relationships and optimize your operations. Stay organized to maximize efficiency and reduce unnecessary stress.   Connect with Cornell Mack Youtube: @mack_landscaping412 Instagram: https://www.instagram.com/mack_landscaping412 Website: macklandscaping412.com   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, we dive into the psychological and financial struggles of running a service business, especially when undercharging creates a cycle of stress and low profitability. Keith Kalfas, shares personal strategies for escaping this 'doom loop' by setting boundaries, improving communication, and learning from successful entrepreneurs. We also discuss the value of staying positive, organized, and building a high-performance mindset, supported by strong personal relationships. Plus, stay tuned for upcoming content featuring successful business tours and interviews.   "Break free from the 'doom loop' of undercharging by valuing your work, setting boundaries, and treating each challenge as data rather than a personal failure." Keith Kalfas Topics Covered: The Doom Loop of Low Profit Work Emotional Toll of Running a Business The Importance of Emotional Detachment Personal Insights and Support Systems Learning from Successful Entrepreneurs Effective Communication and Client Management Navigating Economic Challenges Engage with Your Business Community Key Takeaways Avoid the Doom Loop: Undercharging for services can lead to a cycle of low profit, high stress, and client relationships that lack loyalty. Breaking this pattern starts with valuing your work and charging accordingly.   Set Clear Boundaries: Clear communication with clients and setting boundaries are essential to maintaining profitability and avoiding burnout.   Surround Yourself with High-Performers: Learn from successful entrepreneurs, stay organized, and build a high-performance mindset supported by strong relationships to elevate your business and personal resilience.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith Kelfis offers crucial advice for landscaping business owners facing economic uncertainty. He emphasizes the importance of staying strong, learning new skills, and maintaining a positive mindset. Keith shares insights from books like 'The 7 Habits of Highly Effective People' and 'Guerrilla Marketing Tactics' to highlight resilience and strategic thinking. He also introduces a new sponsor, Durable.co, showcasing its AI-powered website-building tool tailored for landscaping and lawn care businesses. For a detailed understanding, tune in and get inspired to keep hustling and growing your business.   "If you focus on what you can control, you'll feel more empowered. Start by spending less time with negative, victim-minded people."   Keith Kalfas Topics Covered: Understanding the Current Market Frustration Advice for New and Experienced Business Owners Survival of the Fittest: Thriving in Tough Times The Power of Focus and Positivity Sharpening Skills and Staying Resilient Promoting Continuous Learning and Resources Key Takeaways Stay Resilient and Focus on Self-Improvement: In tough economic times, continue learning new skills and sharpening your saw. Your resilience and hard work will pay off when the market conditions improve.   Control What You Can: Focus on aspects within your control and avoid spending time with negative, cynical people. Surround yourself with successful, high-thinking individuals to stay motivated and inspired.   Utilize AI Tools for Efficiency: Smart tools like Durable.co can help you quickly build professional websites for your business, saving time and resources while maintaining quality.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode of the Untrapped Podcast, Keith Kalfas shares the hardships and unpredictability of the landscaping business, focusing on the importance of resilience and gratitude in the face of challenges. He discusses personal anecdotes and those of others in similar businesses, illustrating how perseverance through difficulties can lead to greater growth. Keith emphasizes learning from mistakes, maintaining faith, and the significance of managing stress and uncertainty.    " The pressure turns you into a diamond, people who don't have any pressure on them sometimes they just become very lazy and lackadaisical and they don't amount to anything. "   Keith Kalfas Topics Covered: The Struggles of Running a Landscaping Business Real-Life Challenges and Stories Dealing with Business Stress and Uncertainty Success Stories and Faith Upcoming Events and Final Thoughts Free Resources and Tools for Your Business Key Takeaways Running a landscaping business is extremely challenging, especially in the first few years. Small business owners face a variety of issues such as negative reviews, unreliable employees, equipment breakdowns, and personal sacrifices. It's essential to anticipate problems, manage stress, stay positive, and view challenges as opportunities for growth. Faith, integrity, and prioritizing family and customers are crucial. Overall, the message is to stay motivated, work hard, and seek inspiration from others who have succeeded despite difficulties.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode of the Untrapped Podcast, Keith Kalfas interviews Dan Platta, the Home Service CFO and founder of Best Dan Bookkeeping. They discuss key topics such as managing chaos in business, the importance of having the right team, effective organizational strategies, and Dan's journey from the corporate world to entrepreneurship. The conversation touches on the significance of recruiting top talent, leveraging checklists for operational efficiency, and the biggest lessons learned from past mistakes. Dan also shares his vision for future ventures and insights on balancing business and personal life. Throughout the episode, actionable advice is provided for small business owners aiming to scale and improve their operations.   "Find good mentors and learn from their mistakes"   Dan Platta Topics Covered: Revenue and Services: Dan's Business Insights Organizational Strategies for Success Recruiting the Best Employees Top Influential Books Overcoming Entrepreneurial Fears Advice for New Entrepreneurs Short-Term Goals and Business Philosophy Customer-Centric Business Philosophy The Importance of Zero Attrition Big Hairy Audacious Goals Overcoming Business Challenges Lessons from Business Mistakes The Value of Good Bookkeeping Key Takeaways Revenue Achievement and Service Diversification: Dan Plata discusses achieving nearly $4 million in revenue, emphasizing the importance of offering diverse services such as window cleaning, pressure washing, maid services, bookkeeping, recruiting, and marketing. Key takeaway: Diversification can lead to higher revenue, but managing multiple services requires robust organizational strategies. Importance of Support Systems: Dan highlights the critical role his wife plays in his success, even though she isn't directly involved in the business. Key takeaway: A strong personal support system can significantly boost business performance and personal well-being. Organizational Strategies: Dan stresses the importance of checklists and to-do lists to maintain accountability and ensure that employees stay on task. Key takeaway: Simple organizational tools like digital checklists can streamline operations and prevent errors in repetitive tasks. Recruitment and Quality of Employees: Dan learned to recruit high-quality employees rather than hiring quickly to fill positions. By finding the best candidates in advance, he ensures that he can select from the top talent when needed. Key takeaway: Continuous recruitment and having high standards for employee selection can improve service quality and business growth. Influential Books: Dan recommends "The E-Myth Revisited," "Peak Performance," and "Leadership and Self-Deception" as pivotal books that have impacted his business approach. Key takeaway: Reading and learning from comprehensive resources can offer new perspectives and practical strategies for business improvement. Facing and Overcoming Fears: Dan reflects on his fear of leaving the corporate world to become an entrepreneur, but realized the risk was worth the learning experience. Key takeaway: Overcoming initial fears and making calculated risks can lead to greater opportunities and personal growth. Mentorship and Learning from Others: Dan advises new entrepreneurs to find good mentors and learn from their mistakes to avoid common pitfalls. Key takeaway: Leveraging the experiences of successful mentors can shorten the learning curve and provide valuable insights. Prioritizing Customer and Employee Satisfaction: Dan's goal is to build a business driven by customer demand and employee satisfaction rather than solely focusing on financial targets. Key takeaway: Focusing on creating value for customers and providing a great work environment for employees can lead to sustainable business growth and profitability. Big Hairy Audacious Goal (BHAG): Dan's major life goal is to combine his passion for business with his love for outdoor activities by creating a mastermind group for business owners that includes outdoor adventures. Key takeaway: Aligning personal passions with business goals can lead to a more fulfilling career. Handling Mistakes: Dan admits that growing his business too rapidly and spreading too thin were significant mistakes but valuable learning experiences. Key takeaway: Learning from business missteps is crucial. Scaling should be done thoughtfully to avoid overextension and operational disarray. Understanding and Leveraging Financial Data: Dan emphasizes the importance of having impeccable bookkeeping to make better business decisions and ensure financial clarity. Key takeaway: Accurate financial data helps in making informed decisions, which is essential for managing growth and ensuring long-term success.   Connect with Dan LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

Join us as we dive deep with David Carroll, founder of Dope Marketing, who shares his inspiring journey of building a multimillion-dollar service business in window cleaning, pressure washing, and soft washing before transitioning into his dream venture, Dope Marketing. Discover the secrets behind his success, automation of service businesses, and how he balanced his family's priorities. Learn about the importance of personal health, making life-changing decisions, and maintaining happiness amidst the hustle. Don't miss out on this insightful interview packed with valuable lessons on business, life, and personal growth!   "Think of the last three times that you worried yourself to a point that no one could really talk you out of it. Remember that feeling? How do you feel today? It was nothing."   David Carroll Topics Covered: David Carroll's Journey to Success The Importance of Happiness and Vision Challenges in Running a Service Business Automation and Systematizing a Business Seasonal Business Insights The Role of Advertising and Marketing Mindset and Emotional Control Delegation and Trust in Business Personal Health and Lifestyle Changes Key Takeaways Automating and systematizing a business ensures it can run smoothly without constant involvement from the owner. Letting go of control and trusting the team reduces unnecessary stress and allows for better focus on what can be influenced. Understanding business cycles, maintaining consistent marketing efforts, and planning ahead for busy and slow periods are key to sustaining steady growth. Personal accountability and self-improvement are essential, with learning from mistakes and prioritizing well-being being critical for long-term success. Achieving balance in life is also vital, with family and personal health prioritized over work. Empowering employees and trusting them to make decisions without micromanagement leads to more efficient operations. Additionally, having a clear vision and regularly revisiting the original goals and purpose helps stay motivated and keep the business on track.   Connect with David LinkedIn: https://www.linkedin.com/in/dopemarketing/ Instagram: https://www.instagram.com/davedopemarketing/ Website: dopemarketing.com   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith shares invaluable insights from a decade-long experience serving 5,000 clients in a landscaping business. He discusses the challenges and strategies to make the business more manageable and enjoyable. Key topics include the importance of consuming industry-specific knowledge through audiobooks and podcasts, avoiding unrelated distractions, and systemizing tasks. He emphasizes the importance of integrity, simplifying services, and maintaining a clear separation between personal and business life. Real-world advice on facing and learning from mistakes, setting clear boundaries, and investing in coaching programs for faster growth are provided to help landscaping business owners succeed.   " And when you make these mistakes in your landscaping business, don't resist them and stick your head in the sand,  take full responsibility, fall on your sword and eat the mistake, no matter how painful it is and eat it right. That way you'll learn. Through pain and suffering. And then that's how you get better."  - Keith Kalfas Topics Covered: Challenges and ease of running a landscaping business. Importance of consuming relevant educational content. Necessity of hyper-focus and avoiding distractions. Learning from and not repeating mistakes. Systematizing the business for profitability and reduced stress. Key Takeaways  Hard Work and Focus: It's crucial to invest every waking moment productively, especially in consuming industry-relevant information and avoiding distractions. Hard work and focus are necessary to gain confidence and avoid making repeated mistakes. Simplifying the Business: Running a landscaping business can be easy when treated as a straightforward service business with integrity. Stress can be mitigated by focusing on essential services and systematizing the business. Higher Purpose: Achieving business success becomes easier when driven by a higher purpose or priority in life. This perspective forces a person to streamline operations, focus on important tasks, and systematize the business to make it more manageable and profitable.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith shares valuable insights for small business owners, particularly in the window cleaning industry. The discussion delves into overcoming anxieties associated with running a service business by implementing a thorough follow-up process similar to a 21-step system used by larger companies. Keith emphasizes the importance of pricing strategies, the 'one and done' method for task completion, and the benefits of using software like Jobber for systematization. Additionally, it highlights the need for small business owners to simplify their services, raise prices, and potentially hire employees and virtual receptionists to handle administrative tasks. Real-world examples, such as receiving tips and raising prices, are provided to illustrate these strategies.   "The moment your business changes and you wake up and it starts to become successful is when you realize  that  your business isn't your whole life and you stop stressing about your business and making it this big, stupid, and stressful thing."  - Keith Kalfas Topics Covered: Introduction to Window Cleaning Business Tips Challenges of Managing a Service Business The Importance of Follow-Up in Sales The One and Done Method Using Jobber Software for Efficiency Raising Prices to Improve Business Hiring and Training Employees Virtual Receptionists: The Future of Administration Simplifying Services for Better Profit Final Thoughts and Personal Insights Key Takeaways  Success often begins once you stop seeing your business as your entire life. Reducing stress and not overburdening yourself with work can positively impact your business. Recognizing and addressing the stressors in your business is essential for growth and success.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

Keith reflects on the importance of maintaining faith and gratitude both during challenging and prosperous times. He shares personal counseling experiences, emphasizing the need for unwavering belief and commitment to God. Keith discusses how people often turn to God only in dire situations and neglect their faith once the crisis passes, drawing parallels with the biblical story of Israel and Judah. He advises viewers to surround themselves with positive influences, seek true spiritual growth, and use social media wisely to reinforce their faith.   "Shared laughter amplifies joy, turning even life's challenges into moments of happiness."  - Keith Kalfas Topics Covered: Introduction: Who Do You Praise? Counseling and Shared Wisdom The Dark Times and Returning to Sin Praising God in Good Time Scripture Reading: The Book of Jeremiah Personal Reflections on Faith Encouragement and Final Thoughts Channel Updates and Future Plans Positive Social Media and Community Key Takeaways  Praise Consistently: Emphasizes the importance of praising God not only in times of need but also when times are good.   Consistent and Committed Faith: Highlights the need for a consistent relationship with God, avoiding lukewarm beliefs and striving to remain steadfast in faith.   Positive and Supportive Community: Encourages surrounding oneself with positive, faithful friends and engaging with spiritually uplifting content.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this compelling episode, Keith Kalfas shares twelve critical tips that have profoundly impacted his life and the lives of many men. He emphasizes the importance of personal accountability, self-improvement, and resilience. Key points include understanding that no one cares about your struggles, realizing that no one will solve your problems for you, the necessity of avoiding repetitive mistakes, fully committing to your work, taking time to unplug, and the critical role of coaching and creating systems. He also discusses the value of financial planning, the importance of hiring help, the need to build multiple income streams, and the ultimate realization that growth requires proactive change. Through personal anecdotes and practical advice, Keith offers guidance for overcoming life's challenges and achieving success. "The success that you are looking for lies in the hard work that you've been avoiding."  - Keith Kalfas Topics Covered: Tip 1: No One Cares Tip 2: No One Will Fix It for You Tip 3: Definition of Insanity Tip 4: Immerse Yourself Fully Tip 5: Find the Deeper Lesson Tip 6: Unplug and Recharge Tip 7: Stop Dangling from a Rope Tip 8: Dig Deep into Your Numbers Tip 9: Get Coaching Tip 10: Create Systems Tip 11: Grow Your Way Out Tip 12: Build a Different Bridge Conclusion: Final Thoughts and Encouragement Key Takeaways  Hard Work is Essential: True success in a landscaping business, as in any venture, requires committing to hard work and facing tasks you've been putting off. Face Challenges Head-On: The tips might highlight the uncomfortable or challenging aspects of running a landscaping business that are crucial for success but often avoided. Overcome Avoidance: Consistently avoiding hard work will hinder your progress; tackling these tasks can lead to the success you desire.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this heartfelt reflection, Keith shares an intimate moment of overwhelming love and gratitude towards his wife, realizing the depth of his feelings when confronted with thoughts of loss. He narrates experiences highlighting their bond, from a panic attack at a 'Beauty and the Beast' movie to learning valuable life lessons about trust and commitment. The episode delves into his journey of appreciating his wife's constant efforts and navigating through arguments, ultimately emphasizing the significance of unconditional love and commitment in a relationship. A raw and emotional exploration of love, trust, and responsibility.   "Without love, It's destitute you have nothing"   Topics Covered: A Morning of Gratitude Reflecting on Love and Loss The Beauty and the Beast Experience The Paper Towel Habit Embracing Responsibility and Trust Key Takeaways  Appreciation for Loved Ones: Recognize and cherish the presence of loved ones, and don't take them for granted. Unconditional Love: Experiences of deep unfettered love and connection as moments to treasure. Balancing Priorities: Learn to balance work and personal life, making time for loved ones over professional demands. Sacrifices for Happiness: Sometimes endure personal discomfort to make our loved ones happy. Addressing Flaws: Acknowledge and work on personal shortcomings for the sake of harmony in relationships. Commitment: Fully commit to the relationship without thoughts of backing out, creating stability and trust. Mature Dispute Resolution: Handle disputes directly and maturely, demonstrating reliability and strength. Responsibility: Take full responsibility for any mistakes, offering sincere apologies and avoiding future errors. Growth through Vulnerability**: Embrace openness and vulnerability to strengthen your bond. Personal Improvement: Enhance personal habits and appearance as a gesture of love and consideration. Trust and Boundaries: Respect boundaries and avoid distrustful actions to maintain a healthy relationship.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum. "Go find customers who can pay what you're worth."  - Keith Kalfas Topics Covered: Introduction: Realizing the Value of Your Work Facing Rejection: The Reality of Raising Prices Taking Action: Finding the Right Customers Understanding Your Worth: A Pricing Example Key Takeaways  Knowing and Valuing Your Worth: You may have long-term customers who seem to care about you, but this doesn't always translate to them valuing the worth of your services. When the time comes to increase your prices to match or even come close to the industry standard, some clients may choose to leave instead of paying the increased price. Take Action: Instead of lamenting over clients who refuse to pay what you're worth, the focus should be on finding new customers who can and will pay for your services at your desired rate. It's crucial to proactively seek out and secure customers who understand and can afford your pricing. Continuous Learning and Adaptation: The lesson from a landscaping pricing example applies similarly to window cleaning: setting a minimum price threshold can help in maintaining profitability and ensuring that your services are being appropriately compensated. Adjusting to a new pricing model, like the $700 minimum mentioned, although challenging, is necessary for growth and sustainability.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

Join us on the podcast as we delve into the pivotal journey of scaling a business. Throughout the episode, Dan elucidate the crucial components of bookkeeping, utilizing the "5 bucket" concept to articulate different facets of business decisions. He discusses the trials and triumphs of scaling, from the practicalities of hiring and systematizing operations to delving into the financial nitty-gritty and reflecting on personal anecdotes related to business expenses and insurance claims.  Dan shares indispensable insights on the complexities of employee management and the financial toll of growth. He explores the challenges that arise and the insightful lessons learned from personal experiences. Discover the crucial balance to sustain profitability while navigating the risks and rewards of expanding your business.  Tune in for invaluable advice on overcoming obstacles, achieving longevity, and making informed decisions. Don't miss out on this essential discussion for entrepreneurs navigating the path to sustainable business growth.   Topics Covered: 00:00 The difficulties faced by small business owners. 06:31 Be mindful of rapid business expansion risks. 14:20 Unplanned growth and business expansion through hiring. 15:57 Unforeseen challenges induce stress, readiness is crucial. 26:30 Delegate to lighten your workload and succeed. 27:43 Money can be lost without your presence. 36:39 Entrepreneur's reluctance to adopt essential systems. 38:50 Brand style guide streamlines business operational processes. 44:13 Choosing between job scales and staying small 52:14 Scaling brings new challenges and limited resources. 57:11 Transition to higher earnings through strategic decisions. 59:10 Align labor pay with commissions and manage costs tightly. 01:07:14 Emphasize profit and avoid unnecessary equipment purchases and tasks. 01:13:18 Revenue growth doesn't raise infrastructure expenses. 01:17:49 Navigating challenges in business growth and staffing. 01:22:22 Optimize system, improve staff management for success. 01:26:12 Exploring multiple marketing strategies is vital for growth. 01:35:31 Navigating leadership challenges in culture spread and marketing. 01:37:48 Assess administrative productivity, prioritize leadership development, and implement EOS. 01:45:13 Analyze business decisions through profit and loss. 01:49:36 Embrace challenges and find joy in entrepreneurship.   Key Takeaways Scaling a business isn't just about expanding revenue - maintaining profitability and controlling costs are critical factors for sustainable growth. Effective leadership and building a strong company culture are pivotal in overcoming scaling challenges, leading to long-term success.  Scaling a business is akin to parenting - a rewarding journey, but one that comes with unforeseen challenges. Be prepared to adapt and navigate the unexpected.     Connect with Dan Platta Website: Best Damn Bookkeeping Facebook: https://www.facebook.com/bestdamnbookeepping/ Email: dplatta@bestdamnbookkeeping.com   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Paul Jamison from the Green Industry Podcast. The conversation covers Paul's upcoming move to Florida, his journey in podcasting, and the success of 'Cut that Grass and Make that Cash.' Paul shares insights into his new book 'How to Build a Thriving Lawn Care Business,' and discusses the importance of aligning one's life with God's will, alongside the four R's of deliverance: recognizing, renouncing, repenting, and resisting. The episode concludes with an impactful prayer session, further emphasizing the role of faith in achieving entrepreneurship success. "What are your 10X goals? How can you be more intentional with your time to achieve them? Reflecting on these questions might just be the first step towards your own journey of transformation."  - Paul Jamison Topics Covered: Introduction to Paul Jamison: Green Industry Expert The Success of Paul's Podcast The Power of Networking and Learning Paul's New Book: How to Build a Thriving Lawn Care Business Understanding Profitability Principles for Business Success The Four R's of Deliverance Final Thoughts Key Takeaways  I started looking at things and saying, "Okay, the lawn business is bringing in, you know, six figures, it's bringing in good money and the media business is bringing in a lot money and it's actually more than the lawn business." And I realized if I would, I need to double down on one or the other, that the Pareto principle, the 80, 20 rule. Is 20 percent of your income or input is going to produce 80 percent of the results. And so I was noticing I'm making a lot of money doing this right here, but I barely do any of that because I'm doing all this other stuff over here, right? - Paul     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

  In this engaging episode, I took a deep dive into the world of entrepreneurship, grappling with the formidable foes of overwhelm and stress. I learned that the key lies in remaining calm in the face of chaos, cutting off distractions, and owning up to our commitments. It's not just about pushing through; it's about finding that sweet spot and edge where growth and challenges intersect.  I also made an important distinction between material Success and true fulfillment. It's not just about the numbers in your bank account; it's about aligning with your purpose and finding holistic wealth. So, remember, when you feel the weight of the world on your shoulders, dig deep, take charge, and overcome the overwhelm.  This is your journey to unleashing your true potential and thriving in business. "I think that you can have all of the materialistic wealth and money and riches and the boat and the cars and the houses and all these things and be able to give to charities and help people and stuff like and do all these beautiful things and have a vacation home and do the thing that you love and are passionate and your dream and desire to do. But you have to turn off the world and check out of the world and stay checked into strategy and your heart and what means the most to you."  - Keith. Topic Covered: 00:00 - Manage overwhelm by finding your edge and working it. 05:06 - Text customer, prioritize calm and avoid overwhelm. 06:29 - Experienced freedom and self-care crucial for well-being. 12:07- Success lies in finding purpose, hard work, and embracing challenges. Instead of pursuing materialistic wealth, strive to do what you love, even during difficult times. Embrace the idea of falling in love with what you hate as a secret to reaching the next level, as suggested by Grant Cardone. 15:06 - Embracing the wealth of being present, overcoming anxiety. Key Takeaways: Self-Awareness and Thresholds: This is vital to determining our stress thresholds and understanding our unique tolerances. It is beautifully likened to finding our "edge," highlighting the significance of operating at the brink without succumbing to overwhelming circumstances. Balancing Priorities: The delicate balance between professional commitments, personal well-being, and family responsibilities. The fundamental role of self-care is in managing and preventing being overwhelmed. Purpose and Fulfillment: This goes beyond the conventional conversation, the impact of societal expectations and individual aspirations. Pursuing genuine fulfillment and purpose transcends the allure of material Success into inner contentment. Taking Responsibility: An integral takeaway revolved around the significance of assuming responsibility for our commitments and decisions. Eloquently express the importance of embracing challenges and taking decisive action to triumph over overwhelming circumstances.   Resources and Websites:

In today's episode I  deep dive into the intricate world of content creation, marketing, and personal development. I peeled back the layers of impactful storytelling, emphasizing the incredible power of harnessing emotions to create compelling and meaningful content. My discussions also illuminated the importance of unwavering authenticity in an industry often plagued by manipulative marketing tactics. I delved into the challenging yet transformative journey of transitioning businesses, effectively automating operations, and cultivating financial stability. By exploring personal anecdotes and insights, I unearthed the pivotal role of integrity, strategically building and managing your team, and harnessing social media to foster exponential business growth.  Elevate your business game and leave a lasting impact! Head to keithkalfas.com to access exclusive insights and grab your free downloadable guide on smartphone-based social media marketing. It's time to turn your dreams into reality!   Topics Covered: 00:00 Embrace bold action and leverage online content creation. 09:04 Passion and targeted content are essential for success. 13:43 Influencers emphasize integrity in making money online. 18:49 Parking lot lines symbolize life's journey. 23:22 Overcome fear, embrace change, and stay passionate. 31:53 Started landscape business with raw authenticity and passion. 37:03 Entrepreneur warns against manipulative marketing tactics. 39:25 Podcast and media businesses thrive and diversify income. 48:49 Stay focused and purpose-driven; avoid distractions. 54:22 Fully commit to video/podcast. Use every moment. 57:13 Structure habits, set rules for specific behavior. 01:05:40 Building a personal brand and marketing strategy. 01:09:29 Struggling with services, considering removing window cleaning. 01:16:35 Commitment attracts like-minded individuals, and fear repels. 01:18:55 Interview, hire and test virtual assistants efficiently. 01:25:20 Invest in books, business, and executive assistance. 01:27:34 Free group coaching call invites for everyone.     Key Takeaways Embrace Authenticity: Speaker A emphasizes the power of staying true to your vision and using emotions as fuel for impactful content creation. Authenticity resonates with audiences on a deeper level. Commit to Integrity: The speakers highlight the importance of maintaining integrity in content creation and business practices, steering clear of manipulative marketing and unethical behavior. Honesty is key to building sustainable success. Harness the Power of Customer Data: Speaker A's insights on monetizing customer data, remarketing, and the value of customer lists shed light on long-term business success. Focus on specific niches and avoid overextending yourself.     Resources and Websites: 

In today's episode,  I delved into the critical topic of understanding your worth in the business world. I shared valuable insights on setting boundaries, implementing minimum pricing, and the significance of prequalifying employees. My personal anecdotes and hard-earned wisdom paint a vivid picture of the challenges and triumphs entrepreneurs often face. My message is a powerful reminder that we are the architects of our worth as business owners. It's time to take control, stand firm in our value, and let this session embolden and guide us on our entrepreneurial path. I started raising the prices on the customers that were outside the service area incrementally without however far they were. It was so hard to do when customers dropped, by and they said, hey. Last year, it was a $1,000 to do all this. Why is it, you know, 12, 1400? And if you have a reason why, and you believe it in your heart, and you know your worth If you believe it in your heart, they'll feel it and you'll get it. And you'll start to get it more and more and more. - Keith    Topics Covered: 00:00 Community recognizes Keith's impact and authenticity. 05:43 Struggling with demanding boss and financial dishonesty. 08:11 Establish boundaries, work smarter, prioritize well-being. 11:16 Set aside 30% for taxes and raise prices. 15:31 Raising prices to cover travel and density. 17:35 Struggles lead to a desire for a better life. 21:00 Overcoming hardship, finding identity, and making accurate decisions. 22:59 Embrace life's challenges and seek rewards.   Key Takeaways

In our podcast episode, we delved into the sobering realities of entrepreneurial growth. We explored the complexities of navigating business transitions, emphasizing the critical need to separate personal and business finances. Our discussion shed light on the strategic investment decisions that define success in the competitive landscape of entrepreneurship. Join me and my friend Dan Platta on this journey through the challenges and triumphs of building a sustainable business, where the sacrifices made for growth are met with unwavering dedication and a steadfast commitment to financial discipline. Tune in to gain invaluable insights into the unvarnished truths of the entrepreneurial journey and the unwavering focus required to succeed in the dynamic world of business.   "Know that you are 2 different people. You are a CEO, and you are an owner. We like to use the term owner operator a lot in the service industry, And even that is 2 separate words, and they are 2 different people. We just smash them together like it's the same person. But owners don't have jobs. Owners don't get paychecks. Owners sit on a beach and get dividend checks and check in every once in a while to see what's going on. CEOs or operators have jobs, get a paycheck, show up to work, do the thing, and make operating decisions, which are different than investment decisions."- Dan Platta   Topics Covered: 00:00 - Valuable content transformed my business. Grateful mentor. 05:46 - Making profitable decisions is crucial for business. 12:06 - Comedian shares business principles from fishing experience. 17:53 - Leverage debt strategically for business expansion and earn rewards. 23:29 - Submit old PDF to be taxed as S Corp. 28:36 -  Ownership entails investing and overseeing business operations. 36:55 -  Balancing work, fitness, and family responsibilities. 46:21 - Maintaining work-life balance through intentional activities. 53:22 - Dedication to pool upkeep and family enjoyment. 59:04 - Business growth presents financial challenges and increased expenses. 01:01:36 - Delegate tasks, focus on growth and marketing. 01:10:58 - Discussing business growth and profit margin strategy. 01:15:06 - Challenges of business growth and leadership at $1,000,000. 01:21:55 - Analyzing marketing investment and growth strategy risks. 01:23:56 - The entrepreneur's aggressive growth strategy leads to a heavy financial burden. 01:34:05 - Express heartfelt encouragement and courage sincerely and earnestly. 01:35:37 - Struggling as a guest to not take over.   Key Takeaways  Separate and Conquer: Always maintain a clear separation between personal and business finances, which is essential for managing and growing a successful business. Growth Mindset: Embrace the challenges and sacrifices of business growth, understanding that strategic investments and role transitions are vital for long-term success. Financial Finesse: Use debt wisely, prioritize recruitment and marketing over equipment investments, and consider IRS preferences for accrual-basis accounting for high-revenue businesses.   Resources and Websites: 

In this episode of the Untrapped Podcast, host Keith Kalfas talks to Adam Sylvester, owner of Charlottesville Lawn Care and a successful gutter cleaning business in Virginia. They discuss the challenges and benefits of running multiple businesses, employee management, leadership styles, maintaining work-life balance, and the importance of working on the business rather than in it. Adam also shares valuable insights about becoming a better communicator and leader, focusing on personal development, and creating a simple, fulfilling life. They also highlight the role of Jobber software in streamlining business operations.   "You don't get what you preach. You get what you tolerate."  - Adam Sylvester Topics Covered: Adam Sylvester: From Lawn Care to Gutter Cleaning Success Starting and Scaling Two Separate Businesses Cultivating Leadership and Building a Positive Work Culture Effective Communication and Conflict Resolution Personal Development in Professional Growth Financial Management and Budgeting Leveraging Technology and Planning for Growth Key Takeaways  Assess Your Current Business: Ensure your existing business is running efficiently and has systems in place to operate smoothly without your constant supervision. Effective Time Management and Delegation: Successfully handling multiple businesses requires wise time allocation and trusting others to manage tasks that don't need your direct oversight. Financial Preparedness: Ensure you have the necessary funds and a solid financial plan to support a new venture, and understand the financial risks involved. Anticipate Challenges: Be aware of potential challenges such as burnout and stretched resources, and prepare for these obstacles ahead of time. Recognize the Rewards: Multiple income streams, diversified investments, and increased market presence are some of the benefits of running two successful businesses. Personal Decision and Planning: The decision to start a second business is personal and requires thorough planning, assessment, and a willingness to take calculated risks. Stay Motivated: The satisfaction of achieving something few others attempt can be a powerful motivator. Keep dreaming big and stay open to new opportunities.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

Keith Kalfas, alongside guest Dan Plata of Blue Sky Services, explores critical aspects such as financial management, dividing personal and business finances, and the evolution of the owner's role during growth. It tackles the transition from hourly to commission-based employee compensation, demonstrating how it can boost productivity and align employee incentives with the business's success. This episode also highlights the significance of managing operational capacity, the financial and structural implications of business expansion, and practical tips on asset management. Furthermore, it addresses the importance of a strategic approach to marketing, recruitment, and maintaining quality over quantity as the business scales. The conversation provides a well-rounded perspective on achieving profitable and sustainable growth, balancing operational efficiency, and navigating the challenges inherent in expanding a service-oriented venture.   " If you have the employees right now, your ceiling is unlimited, but if you don't have the employees, you can't go anywhere. You can't keep growing because there's nowhere to go with those phone calls."  - Dan Plata Topics Covered: 00:18 - Introducing Dan Plata: The Home Service CFO   01:13 - Unlocking Financial Success: 5 Steps to Set Up Your Business   15:17 - The Evolution of a Business Owner: From Start-Up to Scale-Up   27:14 - Bookkeeping as a Foundation for Financial Clarity and Decision Making   38:30 - The Magic Formula: Balancing Capacity and Demand   44:01 - Strategies for Managing Business Growth   47:41 - Understanding Business Expenses and Budgeting   50:25 - Navigating the Inflection Point of Scaling   01:22:52 - The Surprising Similarities Between Marketing and Hiring   01:31:59 - Scaling Your Business: The Employee Factor   01:44:14 - Navigating the Purgatory of Scaling Your Business   01:55:28 - Commission vs. Hourly Pay: Optimizing Employee Productivity   02:06:16 - Efficiency in Solo vs. Team Work: A Comparative Analysis   02:20:17 - Investing in Assets and Equipment: Strategic Approaches   02:30:16 - Navigating Tax Savings and Business Investments Wisely   Key Takeaways  Recruiting Investment: Emphasizes the pivotal role of investing in recruiting, sharing a lesson learned about spending significantly more on recruitment the following year, demonstrating how it fuels business growth. Employee Value: Highlights the crucial role of employees in business success, stressing the need to prioritize hiring and retaining the right employees as they are the key to unlocking business scalability. Managing Employee Onboarding: Discusses the extensive process of managing employee onboarding, training, documentation, and compliance tasks as a full-time job that demands attention to detail and thoroughness in execution. Outsourcing Recruitment: Suggests the option of outsourcing recruitment to streamline the hiring process, ensuring that only qualified candidates are presented to optimize time and resources effectively. Scalability Challenges: Describes the challenges of scaling a business, from the initial investment in infrastructure to managing expanding costs, and the necessity of balancing revenue growth with escalating expenses. Impacts of Infrastructure Expansion: Explores the financial impacts of scaling infrastructure, touching on the trade-offs between revenue growth and increased operational costs, shedding light on the complexities of financial sustainability during business expansion. Net Profit Margins: Illustrates the fluctuations in net profit margins as the business scales, exemplifying how revenue growth may not always correlate with increased profitability due to escalating expenses and operational challenges. Business Evaluation: Advocates for continuous evaluation and adaptation in response to evolving business needs, emphasizing the iterative nature of assessing and adjusting strategies to navigate the complexities of business growth effectively. Expectation vs. Reality: Dives into the contrast between expectations and realities of business growth, showcasing how predictions of profitability and success can be challenged by unforeseen obstacles and the need for agile problem-solving. Continuous Learning Curve: Acknowledges the ongoing learning curve in business management, even for experienced professionals, underscoring the need for adaptability, resilience, and a strategic approach to overcome challenges and propel business success. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this video, Keith Kelfas shares comprehensive advice on how to effectively price and execute mulching services in 2024, starting with a baseline charge of $150 per yard installed. He details the process of mulching on a commercial property, emphasizing the importance of direct application to save time and resources. Keith discusses considerations for coverage area based on mulch shred type and suggests using online tools for accurate measurements. He recounts his pricing evolution from $65 to $150 per yard installed, including materials and transportation, and stresses the importance of adjusting mulch quantities around plants and garden design. Keith also covers different mulch types, the issues with red mulch, and the necessity of charging for additional services like bed prepping and mulch removal to avoid suffocating plants. Finally, he highlights the need for clear communication with the client to ensure property boundaries are respected and offers a free workshop for landscapers looking to increase profits.   "Mulch isn't just about beautifying landscapes; it's about protecting plants and ensuring their health. Charge accordingly, and let your work speak volumes"  - Keith Kalfas Topics Covered: 2024 Mulch Pricing Guide: What to Charge? Efficient Mulching Techniques on Commercial Properties Understanding Mulch Coverage and Calculations Pricing Evolution: From Undercharging to Profit Optimal Mulch Installation Practices and Thickness The Importance of Proper Mulch Application Around Trees Choosing the Right Mulch: Types and Preferences The Business of Mulching: Charging for Removal and Bed Prepping Tips and Workshop Invitation Key Takeaways  Pricing Strategy: Emphasizes the importance of pricing mulch installation services appropriately. He suggests charging based on factors like material costs, labor, transportation, and overheads. His progression from $65 per yard to $150 per yard reflects the value he attributes to his service and the market demand. Value Proposition: Beyond mere installation, stresses the value of his service in terms of expertise, quality, and attention to detail. He advocates for charging what's right to reflect the comprehensive nature of the service provided. Customer Education: Highlights the importance of educating customers about mulch types, proper application techniques, and the potential risks of incorrect mulch usage, such as suffocating plants or promoting fungal infections. Upselling Opportunities: Discusses the opportunity to upsell additional services like bed preparation, edging, weeding, and plant maintenance. These services enhance the overall aesthetics and health of the landscape while increasing revenue for the landscaper. Transparency and Honesty: Emphasizes the benefits of being transparent and honest with customers about pricing, scope of work, and potential challenges. This builds trust and credibility, leading to satisfied customers and repeat business. Continuous Learning: Encourages landscapers to continually educate themselves about best practices, industry trends, and business strategies to improve their services and profitability.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In today's episode, I explored the transformative power of the P.O.P.P method—Passion Overcoming the Pressure to Peacock—while diving into the art of captivating storytelling and authentic engagement. I delved into the significance of leveraging personal experiences, the hero's journey, and the oscillation method to craft compelling narratives that resonate with your audience. From utilizing smartphones for video creation to mastering content syndication and virtual assistant support, I covered a wealth of strategies to elevate your business's online presence.  If you're ready to unleash the full potential of your entrepreneurial journey, this session is a goldmine of wisdom. Keep the passion alive and keep creating!"   "Before you ever even make videos, you can think about it or write it down. I went and looked in the mirror, and I was like, don't ever be negative. Don't whine or complain, complain on videos, and have the specific things you talk about." - Keith   Topics Covered: 00:00 - Overcoming video fears and seeking validation online. 05:18 - Overcoming challenges in starting a landscaping business. 08:25 - Professionals handle job site challenges with expertise. 11:50 - Man leaves to save world, showing personal vulnerability. 13:30 - Crossing the Rubicon leads to irreversible consequences, causing high stakes and anxiety. 16:51 - Friend with huge YouTube following, Brian Barzak, passed away tragically. 22:09 - Started successful business in just 6 weeks. 25:13 - Customize message length for greater impact on the audience. 29:13 - Planning content safeguards personal and business brands. 30:28 - Belief in self leads to emotional response and success. 36:08 - Efficiently outsource content distribution to multiple platforms. Hire help for social media and podcasting. 37:17 - You have 7 days to do it. Take care.   Key Takeaways  Embrace the "P.O.P.P Method—Passion Overcoming the Pressure to Peacock. Use your authentic passion to create engaging videos and connect with potential clients on platforms like YouTube and Facebook. Leverage the Power of Storytelling - Share relatable experiences, overcome insecurities, and build credibility by showcasing your unique journey and the transformation of your business in a compelling narrative. Content Creation Strategies - Utilize simple tools like smartphones, the "oscillation method" for engaging storytelling, and content syndication to create multiple pieces of content from one original piece, eventually building a strong online presence.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas       Resources and Websites: 

In this episode, join host Keith Kalfas as he embarks on a journey toward personal growth and enlightenment. Through candid stories and thought-provoking conversations, we unravel the highs and lows of elevating our consciousness. From the allure of social media stardom to the profound impact of spiritual wisdom and community bonds, discover the genuine keys to unlocking personal development. Tune in as we navigate the intricate process of integrating profound insights into our everyday experiences.   "True success is not measured by the size of your bank account, but by the depth of your spiritual growth and the strength of your connections with others."  - Keith Kalfas Topics Covered: Unlocking Conscious Evolution: A Personal Journey The Power of Experience: Learning Through Doing Debunking Social Media Success Myths The Path to True Success: Time, Effort, and Evolution Spiritual Growth and Guidance: Embracing the Holy Spirit Wisdom from the Wise: Navigating Success and Spirituality Key Takeaways  Authenticity Over Fame: The podcast emphasizes the importance of prioritizing genuine personal growth over the superficial allure of social media success. Spiritual Guidance Matters: Highlighting the significance of spiritual wisdom, the podcast encourages listeners to seek guidance from within and prioritize spiritual well-being. Community Connections: Building strong community bonds is essential for personal development. The podcast underscores the value of supportive relationships in nurturing growth. Integration of Wisdom: Mere accumulation of knowledge isn't enough; integrating wisdom into daily life experiences is crucial for genuine personal evolution. Embracing Challenges: Embracing challenges and setbacks as opportunities for growth is a recurring theme. The podcast encourages listeners to view obstacles as stepping stones toward enlightenment.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

Ready to level up your game? In this powerful session, I dive into the importance of decisive action and preparation. From fighting the good fight to maximizing every minute, I explore the significance of surrounding yourself with the right people, setting healthy boundaries, and finding your purpose. It's time to cut out distractions, gain clarity, and take a bet on yourself. This is your year to shine. Let's do this!" "Believe in your own ability to figure things out and start taking bets on yourself. Awaken the entrepreneur within. Every single minute counts." - Keith Kalfas   Topics Covered: 00:00 - Prepare, fight, create structure to succeed. 07:00 - Find supportive people and avoid negativity. 09:05 - Increased self-awareness, connected mind and body. 11:02 - Get fired up; it's your turn now!   Key Takeaways  Every minute counts: Embrace the power of decisiveness and productivity in your daily endeavors. Set healthy boundaries: Recognize the value of surrounding yourself with individuals who uplift and support your journey. Uncover your purpose: Spend time reflecting on your aspirations and commit to pursuing your true calling with unwavering dedication.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode of the Untrapped Podcast, host Keith Kalfas shares a breakthrough insight on the power of identity in shaping our success, particularly in the realms of small business and personal development. After returning from a speaking engagement in Atlanta and despite being unwell, Keith felt compelled to make this episode to share his realization that one's identity fundamentally controls their reaction to and utilization of information. He contrasts how people with scarcity mindsets and those with abundant, successful mindsets respond differently to the same business ideas, attributing the variance to identity. Keith delves into the psychology behind these mindsets, discussing the influence of self-limiting beliefs, the importance of conviction and alignment with higher principles, and the transformative power of letting go of what no longer serves us. He concludes by emphasizing the importance of faith, continual personal growth, and seeking higher questions to fundamentally change how one perceives and interacts with the world, thereby achieving true success and fulfillment.   "The person who is stuck in the victim scarcity mindset might intellectually be very intelligent and awake and understand they're conscious. They're here. And now they'll understand all the information coming in and they'll get excited."  - Keith Kalfas Topics Covered: The Breakthrough: Identity's Power Over Success Understanding Identity Through Different Mindsets The Impact of Identity on Business and Personal Growth Elevating Your Identity: Aligning with Higher Beliefs The Journey of Faith and Action Towards Success Key Takeaways Identity Controls Everything: Explore how your identity shapes your success in business and personal development.  Shift in Mindset: Discover a breakthrough moment after 20 years and the importance of understanding your identity's influence on decision-making.  Scarcity vs. Abundance Mindset: Contrasting the mindset of struggling individuals with successful entrepreneurs to highlight the power of identity.  Conviction and Faith: Learn about the importance of operating from a place of conviction, faith, and courage to overcome limiting beliefs.  Self-Discipline and Growth: Embrace self-discipline, let go of old beliefs, and adopt new perspectives for personal and professional growth.  Newsletter Invitation: Support the Untrapped Podcast by leaving a positive review on Spotify to inspire more listeners and help others on their entrepreneurial journey     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

During today's episode, I discussed how you can raise prices for your business while keeping your existing customers happy. It was fascinating to explore the mathematical precision of price increases and how to navigate customer perceptions.  I will share more valuable insights like this at my upcoming free workshop, Level Up Your Landscaping Business. For practical tips, check out my free workbook. Find out more at Keith's Workshop - Level Up. Click This Don't forget it's all about creating a healthy, profitable, and successful future for your business. Stay tuned for more game-changing strategies. Topics Covered:  00:00 -  Serving customers with loyalty and offering additional services can dramatically increase profits and allow for business growth. 06:56 - Undercharging for landscaping may attract low-paying clients, impacting your business identity and beliefs. Key Takeaways: "Gotta keep them how you got them": The importance of maintaining customer relationships while strategically raising prices. The strategic math behind price increases: Understanding the potential impact of different percentage raises on your customer base and overall revenue. Leveling up your business identity: Recognizing the need to evolve and grow your business identity and pricing strategy, and the potential benefits of attracting new clientele at higher price points.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode of the Untrapped Podcast, host Keith Kelfitz interviews certified arborist Austin Douglas, the visionary behind a unique green industry business that specializes in poison ivy remediation and mosquito control services. Austin shares insights on his entrepreneurial journey, the specialized services his business offers, the importance of certifications in arboriculture, and the niche markets he serves. He also discusses the challenges and solutions in poison ivy removal, the technical aspects of tree care, and his passion for continuous education within the green industry. Furthermore, Austin touches on his educational efforts through Elevate Applicate, aimed at helping individuals become certified pesticide applicators. The conversation encapsulates the journey of a green industry professional who has carved a niche for himself through innovation, education, and a deep-rooted passion for the environment.   "You're a problem solver first. Whether you're solving the problem of beautifying a property through mulch or mowing the lawn, you're a problem solver."  - Austin Douglas  Topics Covered The Business of Poison Ivy Remediation and Arborist Insights Unique Challenges and Solutions in Green Industry Services Navigating Customer Interactions and Sales in Niche Services The Misadventures of DIY Poison Ivy Removal Safety First: Electrical Hazards and Best Practices From Poison Ivy to Mosquitoes: Expanding Business Horizons Discovering Biological Controls for Pest Management Marketing Magic: Crafting Memorable Commercials The Future of Ditch the Itch: Expansion Plans and Challenges Securing Big Clients: A Deep Dive into Mosquito Control Jobs Innovative Approaches: Drones in Agriculture and Beyond Elevate Applicate: Revolutionizing Pesticide Application Education The Power of Networking and Continuous Learning in the Green Industry Key Takeaways:  Pursuing Passion with Expertise: 'Ditch the Itch' exemplifies how following one's passion, driven by expert knowledge and specialized skills, can lead to creating a unique and successful business. This story inspires us to delve deep into our interests, gain certifications, and become leading figures in niche markets. It's a testament to the power of combining passion with professional growth. Empowering Through Education: The use of digital platforms for education and brand building goes beyond mere marketing. It's about sharing knowledge, inspiring others, and creating a community that values continuous learning and improvement. This approach not only elevates a business but also contributes to the industry's overall advancement, encouraging us all to share our journey and expertise for the greater good.   Resources and Websites: 

This episode reveals the secrets to getting your landscaping business to the next level. By defining your service area, developing a focused suite of services, and you can turn landscaping problems into profits.  Take advantage of my free 2-day workshop to learn even more about these strategies and unlock the potential of your business.  Get started by registering at the link below: https://www.keithkalfas.com/2dayregistermar  See you there! Topics Covered:  3:04 - Establish a healthy customer base in specific subdivisions, then raise prices. 4:53 - Reduce your scope of offerings and increase your prices after realizing you were unable to meet demand with too many services. 6:17 - Our "property opportunity checklist" helps landscapers find and capitalize on these opportunities, resulting in higher profits. 8:08 - Learn how to say no so you can grow your business.   Key Takeaways: 1. Develop a Specific Service Area: Identify and focus on a specific service area in order to build route density and maximize profitability.  2. Build a Service Suite: Specializing in a few high-quality services is the key to streamlining operations and elevating your brand.  3. Creating Profitable Landscapes: Learn how to turn landscaping problems into opportunities for profit.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

This episode explores the process of starting a landscaping business from scratch, providing guidance on landing your first client, marketing your services, and scaling your business.  Among the topics I covered were creating irresistible offers, using social media, and managing your business operations. Here's a must-listen episode if you're ready to become an entrepreneur in the landscaping industry.  To learn more, check out our free video series at keithkalfas.com/landscapingseries.   Topics Covered 1:33 - The importance of marketing and advertising to find clients and build a successful business. 4:57 Start a landscaping business and making good money within two to three years. 5:30 - The low barrier to entry and potential for high earnings in the industry.   Key Takeaways:  You don't have to start big; securing a single client will be enough to kickstart your landscaping business. You can rapidly expand your clientele by using social media marketing and creating compelling offers. A successful business can be built in just 2-3 years, surpassing the earning potential of a traditional college education. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

This episode dives into the remarkable journey of Joshua Latimer, from starting as a pizza delivery guy to becoming an entrepreneurial powerhouse, generating $200,000 a month with a window cleaning business that he later sold. Latimer's success story is punctuated by his strategic approach to business through systemization, a focus on marketing tools like 'Send Jim', and educational platforms aimed at teaching entrepreneurs the value of leveraging systems and analytics. He further explores the philosophy of tackling challenges one at a time, akin to setting off a domino effect, attributing his accomplishments to a rigorous work ethic underlined by a family motto 'Do Hard Things'. Highlighting figures like Elon Musk as exemplars of effective time management, Latimer shares his aspirations of generosity and personal development, aiming to donate a hundred million dollars. This episode encapsulates the essence of achieving entrepreneurial excellence through hard work, focused effort, and strategic planning. "All I'm saying that you need to do is market to the neighbors of this job with hyper-targeted, personalized, multi-touch marketing. Could be a door hanger, could be a postcard. But what you want to do is you want to get in front of them and say, Hey, You're our kind of person, and we just did work for your neighbor, and you would love our service. Give us a call. And then it hits them again, and hits them again, and hits them again."  - Joshua Latimer  Topics Covered Introduction to Joshua Latimer: From Pizza Delivery to Business Mogul The Power of Systems in Business Success Joshua's Life After Business Success The Five Stages of Business Growth Explained Marketing Mastery: Hyper Targeting and Personalization Neighbor Marketing: A Simple Strategy for Massive Growth Strategic Business Insights: Mastering Principles, Strategy, and Tactics The Power of Self-Awareness in Business Leveraging Customer Data for Strategic Advantage Understanding Your Revenue Curve and Business Numbers Maximizing Customer Acquisition and Value Q&A Session: Implementing Systems and Managing Challenges Building Effective Systems for Business Growth Key Takeaways:  Humble Beginnings: Joshua Latimer started his business journey with very modest means, originally working as a pizza delivery driver and using a basic car to begin his entrepreneurial venture in window cleaning and exterior cleaning. System Implementation: A significant part of Joshua's success was his focus on implementing systems within his business. These systems allowed for scalability, efficiency, and a transition to significant monthly earnings. Automation and Delegation: Joshua successfully automated his business operations, which allowed him to reduce his working hours to as few as five per week while managing a team and maintaining high productivity and profitability. Team Building and Culture: He focused on building a strong team culture by providing company bonuses, organizing team parties, and creating an environment where employees felt valued and integral to the business's success. Leadership and Mentorship: Joshua is described as a mentor and leader who is not only involved in his business but also actively supports others in overcoming their business challenges through direct engagement and advice. Expanding Beyond Initial Success: After automating and selling his initial business, Joshua moved his family to Costa Rica and then returned to start and develop new ventures, demonstrating his continuous drive for entrepreneurial growth. Educational Commitment: He is committed to educating other entrepreneurs through initiatives like his 'Automate Grow Sell' brand and the 'Send Jim' service, which help other business owners systematize and market their services effectively. Generosity and Community Contribution: Beyond business, Joshua is motivated by a desire to contribute to his community and the broader world, with goals like giving away a significant portion of his earnings.   Resources and Websites: 

In this episode of the Untrapped Podcast, I, Keith Kalfas, host an engaging conversation with Brianna White and Daniel Miraval, co-owners of Emerald Tree Care. Renowned for their expertise in arboriculture, we dive deep into the significance of comprehensive tree care, sharing their journey as certified arborists and emphasizing the importance of root health, the impact of trees on environmental management, and strategies for disease prevention. We highlight the unique challenges and opportunities within the green industry, stressing the value of education, passion, and intuition in driving a successful tree care business. This episode serves as a masterclass for green industry professionals aspiring to elevate their knowledge and services in tree health and preservation.   "Arboriculture involves legal scrutiny and credentialing, with arborists often called upon for post-forensic assessments to determine the causes of tree failures, such as improper pruning, to prevent future incidents and advance professional expertise."  - Daniel Miraval Topics Covered Introducing the Tree Care Power Couple The Prestige of Being a Master Board Certified Arborist On-Site Professionalism and Safety in Tree Care Sharing Knowledge at ISA Texas Event Deep Dive into Tree Health and Care Techniques The Business Side of Tree Care and Educating the Industry A Heartwarming Client Story: Saving a Beloved Ash Tree The Importance of Tree Care and Preservation The Challenges and Rewards of Tree Care Consultations The Value of Arborist Education and Client Communication Hands-On Training: The Future of Arboriculture Spotlight on Chicago Region Trees Initiative (CRTI) Starting Local: The First Steps in Arboriculture The Importance of Proper Pruning and Tree Care The Impact of Trees on Urban Infrastructure and Water Management Closing Thoughts: Trust Your Gut and Build for the Future Key Takeaways:  Time Investment: Planting trees is a long-term investment that requires careful planning and maintenance to ensure their survival and contribution to the environment. Proper Care: Proper aftercare programs and attention to detail in tree planting are essential for the long-term health and survival of trees. Environmental Impact: Failure to care for trees properly not only results in financial losses but also has broader implications for the environment, emphasizing the need for sustainable tree management practices. Education and Awareness: There is a need to increase awareness and education about the importance of proper tree care to mitigate the loss of trees and their associated benefits. Long-Term Thinking: Planting trees requires a long-term perspective, as the investment of time and resources in growing them can span years or even decades. Proper Care and Maintenance: To ensure the survival and health of trees, proper care and maintenance are essential. This includes aftercare programs and attention to detail in planting and nurturing trees. Environmental Impact: The discussion highlights the broader environmental impact of tree planting and care. Trees play a crucial role in the ecosystem, and proper management is necessary to preserve their benefits. Educational and Awareness Efforts: There is a need for increased education and awareness about the importance of proper tree care. This includes understanding the time and effort required to grow trees and the potential consequences of inadequate care. Sustainable Practices: Emphasizing sustainable tree management practices is crucial to ensure the long-term health and survival of trees and their benefits to the environment and society.   Resources and Websites: