Podcasts about sales playbook

Welcome to the Scale with Strive podcast, the place where you come to listen to some of the world's most influential leaders of the SaaS industry.

Welcome to the Scale with Strive podcast, the place where you come to listen to some of the world's most influential leaders of the SaaS industry.

In this episode, I'm joined by David Fastuca, CEO and Co-Founder at Growth Forum, a fellow Melbournian and a dynamic entrepreneur in the world of sales and growth strategies. David shares his foundational journey from a young creative enthusiast to leading growth in multinational domains, as well as sharing his experiences as a co-founder at Locomote, his strategic reintegration into the business during COVID, and the eventual birth of Growth Forum. The narrative is enriched with tales of innovation, resilience, and the realisation of transformative sales methodologies. Throughout the discussion, critical themes such as the importance of identifying the ideal customer profile, the significance of a robust sales system, and the incorporation of AI in sales processes are explored with vigor. With a key focus on developing a mindset geared towards service and value addition, David emphasises the superhero-like role of sales in serving and guiding clients rather than merely pitching products. We also dive into the nuanced world of prospecting and the necessity of building a pipeline that's resilient and evergreen. The insights offered in this episode provide a tactical framework, bolstered by David's upcoming release, the B2B Sales Playbook, to fuel sales growth and competency in any business setup. To connect with David, to learn more about Growth Forum, as well as to grab a copy of his newly released book "The B2B Sales Playbook", please go to: LinkedIn - https://www.linkedin.com/in/davidfastuca/ If you send David a message on LinkedIn mentioning this podcast, David will send you a Free Audio book of 'The B2B Sales Playbook'. Website - https://www.growthforum.io/ The B2B Sales Playbook - https://www.growthforum.io/buybook

Sales is the lifeblood of any business, yet many founders struggle to create a repeatable and scalable sales system. What if you had a playbook to generate a flood of qualified deals and close them with confidence? In this episode, we dive into the B2B Sales Playbook, a tactical guide to building a winning sales […] The post S15 EPISODE 05: The B2B Sales Playbook with David Fastuca first appeared on Basic Bananas.

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Can you name the health and wellness retailer that generates between four to five times more revenue selling categorical products online than the combined efforts of GNC and The Vitamin Shoppe? And here's a hint for you…it's not Amazon! Since the bulk of my audience is located within the United States, I'm going to assume that iHerb probably wasn't the first health and wellness online retailer that popped into your head. So, despite its massive multibillion-dollar success…iHerb isn't widely known in the U.S. market, mostly because the vast majority of its commercial activity happens internationally. But before blooming into a global powerhouse, iHerb began almost three decades ago as a Yahoo store selling St. John's Wort supplements online. And after the founder forgot to disable the international orders feature when the website launched, iHerb started getting orders from countries like South Korea. But rather than turning off the feature, iHerb decided to start fulfilling them. As sales started to grow, iHerb opened its first fulfillment center in 2002…marking the beginning of a strategic expansion that will soon include nine state-of-the-art logistics operations across the United States, Asia, and the Middle East. And because of its relentless focus on revolutionizing logistics solutions, iHerb can serve the health and wellness needs of customers located in 180 countries…maintaining an average global shipping time of less than five days and offering free shipping in 80 countries. Moreover, iHerb strives to create a localized shopping experience by translating its shopping platform into 22 languages and accepting more than 80 different currencies. Furthermore, iHerb has expanded its online marketplaces presence…reaching more consumers worldwide through 25 digital stores on platforms like Amazon, Tmall, Rakuten, and Coupang. But after a 22-year long journey, from selling a single supplement product to becoming a global leader in the health and wellness industry…iHerb surpassed $1 billion in annual sales. And while that was an enormous accomplishment, it only took iHerb six more years to reach $2 billion in annual sales. In fact, iHerb exceeded $2.4 billion in net sales last year…reflecting a YoY growth of 14.5%. And then for the final portion of my latest first principles thinking content, I'll briefly share my professional experience with iHerb, but more importantly provide a helpful geographical expansion strategic framework (that includes how to best leverage iHerb) for all my brand operators within the intersecting CPG categories of functional foods, functional beverages, and nutritional supplements.

Sales in 2025 aren't harder—they're just different. If you're still selling the way you did in 2020, you're likely seeing more hesitation, longer decision cycles, and disappearing leads. That's not a buyer problem—it's a sales process problem.In this episode, I'm diving deep into the psychology of high-intent buyers and why interested and invested are NOT the same thing.I'll walk you through:✅ The #1 shift buyers have made in how they make purchasing decisions (and how to align your sales process to it)✅ The 3 biggest mistakes keeping your sales stuck in hesitation mode✅ Why visibility is NOT the answer to more sales—and what actually moves the needle✅ How to create demand that has high-intent buyers reaching out credit card in hand, ready to buyThis is not another surface-level sales talk. If you're a coach, consultant, or sales leader ready to sell with more ease, certainty, and consistency in 2025, this episode is your playbook.______________If this resonates with you, I invite you to my upcoming workshop where I'll help you build your own "Sales Pipeline Machine" and show you how to generate consistent, scalable sales.⁠⁠⁠ ⁠⁠Register for today and learn how to eliminate inefficiencies and scale your sales in any economy.⁠⁠⁠⁠______________And if you want to get real-time answers to your biggest sales questions, join me LIVE for my weekly Ask Ann Any Sales Question session. This is where you get high-level, strategic guidance—not more surface-level sales talk.​Register free here.______________⁠⁠Book your 2 hour Sales Accelerator VIP with Ann⁠⁠______________

Julian Teixeira is the Chief Revenue Officer at 1Password, where he has grown B2B revenue over 8x and scaled a team of more than 450 in go-to-market. 1Password set the record for the largest raise in Canadian history at the start of 2022 and has raised nearly $1B in capital throughout his time with the company. Prior to 1Password, Julian served as the head of global sales at Lightspeed Commerce, a company he helped scale from startup to IPO and through over 10 acquisitions throughout his decade-long tenure.  In Today's Episode We Discuss: 04:27 Sales Lessons from Scaling to $1BN in ARR 05:20 How to Create and Master a Sales Playbook 07:53 Lessons on First Sales Hires 09:41 Setting Goals and Targets for Sales Teams 13:22 The Reality of Tech Sales Today 16:19 Evaluating and Managing Sales Reps 19:07 Outbound Prospecting and Pipeline Generation 22:22 Hunter vs. Farmer Sales Models 24:15 Compensation and Specialization in Sales Teams 28:56 Outbound vs Inbound Sales 32:47 Pipeline and Deal Reviews 37:37 Sales Tech Stack and Tools 38:40 Maintaining Sales Morale 44:55 Are Remote Sales Teams Less Effective 46:44 Final Thoughts and Advice This episode is brought to you by Capchase, helping SaaS companies grow without dilution. Learn more at capchase.com/20vc  

What's the true power of relationships in business? In this episode, Kevin welcomes Nicholas Louise, a seasoned expert in sales, business development, and relationship-building. Nicholas shares his insights on the critical role relationships play in business success, sales strategy, and long-term impact. From his early days learning the craft of sales to his experience working with industry legends like Dan Kennedy, he reveals the key lessons that have shaped his approach. He also discusses the importance of hiring the right salespeople, building a strong network, and the ripple effect of meaningful connections.     [00:01 - 07:24] The Foundations of Relationship-Driven Sales The best salespeople prioritize relationships over transactions A salesperson's perspective on relationships will determine how they treat customers Relationship-building is the key to long-term success, both personally and professionally   [07:25 - 14:33] Lessons from Dan Kennedy and the Power of Direct Response Direct response marketing transformed Nicholas's career trajectory The importance of honing a sales process that increases business valuation Business owners must shift from being the #1 salesperson to scaling their sales team   [14:34 - 21:59] Building a Strong Sales System for Growth & Exit Strategy A structured sales process enhances the value of a business for future sale Hiring and managing the right salespeople is crucial for long-term success Many business owners neglect systematizing sales, which limits their growth potential   [22:16 - 29:46] Relationships That Changed Everything Key mentors and connections that shaped Nicholas's career The impact of mentorship in the sales industry The best relationships are built on mutual trust, support, and generosity   [29:47 - 33:36] The Ripple Effect of Relationships in Business & Life Every introduction and relationship can create massive ripple effects Investing in relationships is more impactful than focusing solely on financial gain The most successful entrepreneurs prioritize long-term connections over short-term gains     Key Quotes:   “Your relationship bank account is just as important as your monetary bank account.” – Nicholas Louise   “The best salespeople are collectors and curators of relationships.” – Nicholas Louise       Connect with Nicholas:    Facebook: https://www.facebook.com/nicholas.loise   LinkedIn: https://www.linkedin.com/in/nicholasloise   Websites: https://www.salesperformanceteam.com                   https://www.salespack.salesperformanceteam.com     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

In this episode of Mastering Modern Selling, Lee Salz, sales strategist and author, joins Tom Burton and Brandon Lee to discuss the importance of a structured sales playbook. He challenges the belief that hiring "great salespeople" is enough, emphasizing that success depends on having the right system, not just talent. Without a structured playbook, even top performers can struggle.Lee shares a framework for building a custom sales playbook, helping organizations reduce chaos, improve consistency, and drive scalable sales success.1. The Myth of "Great Salespeople"Talent alone isn't enough—sales success requires structure.Companies often lose sales due to inconsistency, not lack of skill.2. The Four Foundational Elements of a Custom Sales Playbooka. Decision Influencer AnalysisSales teams must understand who their buyers are and what keeps them up at night.Using tools like AI, reps can research their prospect's goals, challenges, and priorities to create more relevant outreach.b. Competitor AnalysisA simple “why we win” vs. “why they win” analysis helps sales teams prepare for competitive deals.Price should not be the main differentiator—companies win when they clearly articulate unique value.c. Differentiators FrameworkSales teams should define clear, compelling differentiators and align them with customer pain points.The playbook must include how to position these differentiators in conversations to make them meaningful.d. Target Client ProfileInstead of an ideal client profile (which is often unrealistic), focus on who will perceive meaningful value in what you sell.Sales reps should spend their time targeting the right buyers, not just any prospect.3. The Execution Plan: Structuring the Sales ProcessA strong sales playbook goes beyond foundational elements and maps out the step-by-step process reps should follow.This includes:Prospecting & Outreach: Using a mix of email, phone, and LinkedIn with structured messaging templates.First Meetings: Shifting from a discovery mindset to a consultative approach where reps provide immediate value.4. Using Emotion and Storytelling in SalesBuyers make decisions emotionally first and justify them with logic.Salespeople should document success stories and use them in sales conversations to make solutions feel real and relatable.Lee emphasizes that hiring better salespeople isn't the answer—building better systems is. A structured playbook provides consistency, improves execution, and increases revenue. If your sales team lacks direction, it's time to stop guessing and start executing.  Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

In this episode of I Fired My Boss, host Dan Claps takes a deep dive into the art of selling—specifically in the home services industry. Walking and recording on a Saturday morning, Dan shares raw and unfiltered insights into what it takes to build a successful business, drawing from his experience scaling Voda Cleaning and Restoration to over 200 territories across 30 states. He breaks down the psychology of selling, emphasizing the importance of building rapport, asking the right questions, and handling objections like a pro. Whether you're in home services, fitness, or any other sales-driven business, his step-by-step framework for overcoming resistance and closing deals is invaluable.Dan also reflects on his journey as an entrepreneur and podcaster, offering a behind-the-scenes look at what it takes to build a brand over time. He stresses the power of persistence, authenticity, and creating real value for customers. If you've ever struggled with closing deals or want to improve your sales game, this episode is packed with actionable strategies that you can apply immediately. Plus, Dan makes a call to action—if you enjoy the show, leave a five-star review and help him grow I Fired My Boss into a top-ranked business podcast!

Show Notes: Jim Ettamarna, a renowned expert in commercial excellence, defines it as incorporating commercial efficacy and efficiency. He believes that there are two key branches to drive down in this area, and it holds tremendous potential for clients and organizations. Jim's framework for commercial excellence is value creation, which involves understanding market demand, go-to- market models, market growth, and demand trends with a focus on each specific industry. A Six Sigma Lean Framework Jim uses a lean framework, starting with Six Sigma, to standardize the right work and ensure associates and employees are conducting the right activities and behaviors. He also emphasizes the importance of systems in psychology in commercial results, as it helps design standardized systems for onboarding talent, enhancing team engagement, and engaging with customers. In sales, motivation is crucial, and the human element of having a team is essential. However, dealing with complex buying processes can be challenging, so it is essential to tune processes and approaches to the specific needs of the customers. A Go-to-market Model The go-to-market model is a linkage between strategy and execution and commercial excellence. It should be tuned for the company's strategy and the strategic context. For example, a $300 million middle market private equity-backed company serving the Durable Medical Equipment market that sold to 5,000 independent organizations and specialty retailers. The company had to strategically think through market growth, accounts to capture, and the buying cycle for customers. To drive efficiency and effectiveness, the company had a set of building blocks, including an online component, independent sales reps, an inside sales team, and specialty sales people. The strategy piece involved determining what would drive value, growth, renewals, base volumes, and pricing. The go-to-market model was designed around these building blocks, and commercial excellence was driven by optimizing these aspects. Components of Commercial Excellence Jim discusses the importance of breaking down commercial excellence into various components, including channels, sales operations, content, and management systems. He emphasizes the need for segmentation at the top level to understand what will drive value and optimize the go-to-market model for the business. Within this model, he suggests ways to optimize each element, such as sales enablement, which includes training, scripts, and engagement strategies. He also emphasizes the importance of benchmarking and understanding the nuances of sales teams. He shares an example of a furniture retailer where he worked with 2500 full-time employees and 1000 part-time employees. The performance of the company was analyzed using Pareto curves, but some outliers were more successful than averages. To replicate these outliers, he spent time in the field with the best sellers and identified their backgrounds and profiles. He also highlights the importance of identifying B+ and A minus players and setting them as standards. The A plus players are often unique individuals that can be difficult to replicate, but they can still learn from them. Segmentation is crucial in understanding customer nuances. Value Mapping and Needs-based Segmentation In the past, value mapping and needs-based segmentation were crucial for designing sales teams and engaging with customers. This was particularly important when selling software into hospital systems, where hospitals may make localized decisions or have a system or GPO that drives these decisions. The CIO or clinical or nursing professional may specify the solution, and the CIO and finance will negotiate it. Jim cites a case where a big client involved segmenting the market and designing selling approaches based on how customers operated and how they bought. This involved investing in customer success research, conducting field interviews, and conducting surveys to understand their usage of the product. The consultant rolled out five archetypes and profiles for four segments, which were then rolled into product development and product teams. Different teams focused on different segments, such as geographic, size, SMB, or enterprise, and focusing on needs-based and purchasing behavior-based segmentation. The go-to-market model was designed around these archetypes, with territory design considering geographic, size, SMB, or enterprise boundaries. There is no right or wrong answer to this, but it is essential to consider these factors when designing the go-to-market model. This approach helps to understand the value in use and what drives value for customers. Diagnostics and Metrics The conversation turns to commercial excellence in organizations, particularly in B2B industrial or SaaS sectors. Jim emphasizes the need for a diagnostic assessment to understand opportunities and challenges. A diagnostic should focus on input and output metrics, such as sales reps' success, territories, and numbers. He suggests that data from sales operations and rev ops can be used to conduct quick diagnostics. Additionally, examining spreads and distributions to identify right spots and dark spots, which are indicators of opportunities and challenges. For example, he could work with a labeling client and identify bright spots where individuals were selling unique markets and promoting innovative products. These best practices could be disseminated among the team. A diagnostic should involve analytics, cost, interviews with sales people, and customer visits to gather customer feedback. The goal is to identify three to five things that can be done to achieve commercial excellence. Jim also offers tips on how to work with the sales department.  The Role of a Sales Playbook in Commercial Excellence Jim talks about the importance of rolling out a sales playbook and its role in commercial excellence. He shares an example of a software company that he helped develop a sales playbook for, which focused on making standard work and minimizing waste. The company had three different sales processes, and they trained employees on territory management, account management, and prospecting. They created a set of 10 difference makers based on actual activities performed by the best people, which were rolled out in a fun, gamified way to encourage adoption and recognition. Some of the key difference markers included prospecting, owning territory, and using Salesforce to drive compliance.  Metrics to Monitor in Sales Jim mentions the importance of having the right input and output metrics, such as the number of meaningful meetings and demonstrations per week, to ensure the right outbound results. By tracking these metrics, the sales team can make necessary adjustments to improve their performance and drive more profitable deals. To drive results in sales, Jim highlights metrics such as deal size, velocity, win rates, attachment, cross, sell, and upsell. He also emphasizes the importance of driving customer success and retention. He mentions that, in one case, key initiatives were displayed at the office, allowing for a competitive dynamic. The metrics were then distilled down to the board, with some metrics for frontline commercial team members and others for the board pack. The goal was to turn the dial on sales enablement, resulting in better win rates and accelerated funnel velocity. Jim also highlights the importance of gamification, making it fun, and rewards to encourage employees to work harder and drive competitive juices.  Timestamps: 01:32: Value Creation Framework  04:18: Go-to-Market Model  07:24: Tangible Elements of Commercial Excellence  11:10: Segmentation and Customer Nuances 14:18: Practical Segmentation Approach  18:18: Diagnostic Approach to Commercial Excellence  24:04: Sales Playbook and Metrics  29:50: Customer Success and Competitive Dynamics Links: Company website: https://www.suttongrowth.com/ LinkedIn: https://linkedin.com/in/jimettamarna   Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.  

US-Comapnies stülpen ihr Sales-Playbook über die ganze Welt. Frei nach dem Motto: Was bei uns funktioniert, funktioniert überall. Doch die US-PreSales-Blaupause scheitert in der DACH-Region. Gemeinsam mit Sarah Hally, Director of Sales Engineering EMEA bei Cogniti, diskutiert Jan darüber, wie sich globale Playbooks an lokale Gegebenheiten anpassen lassen und ob das überhaupt realisierbar ist. Eins ist klar. Oft reicht es nicht, globale Vorgaben einfach umzusetzen, es ist wichtig die Balance zwischen Skalierbarkeit und Flexibilität zu finden. Zum ersten Interview mit Sarah Halley: https://pod.link/1439875963/episode/58605fce4a15bd2b602881c4a371dbe4 Sarah auf LinkedIn: https://bit.ly/3JcdWCF Zur PreSales Leadership Community: https://serockstars.com/community ----------

In this episode of the Above Board Podcast, we sit down with David Hill—seasoned real estate broker, top sales coach, and host of the Path to Mastery podcast. With over 30 years of experience, David shares the importance of consistency in achieving personal and professional success. We discuss the power of follow-ups, breaking through fear, and how discipline fuels growth. David also gives us a glimpse into his book, The Sales Playbook, packed with actionable strategies for long-term success. Whether you're in sales or striving for self-improvement, this episode is your guide to showing up and staying consistent.   Path to Sales Mastery Podcast Free Download of The Sales Playbook Check out Our Episode with David Hill! Instagram: @davidihill Facebook: David I Hill LinkedIn: David I Hill YouTube: David Hill 00:51 David Hill's Podcast and Notable Guests 01:56 New Year's Resolutions and Goals for 2025 04:23 The Importance of Consistency 09:08 Overcoming Fear and Taking Action 17:11 The Power of Follow-Up in Sales 29:56 Leadership and Mentorship Lessons 31:18 How to Connect with David Hill

Are you ready to revolutionize your sales process with AI? In this step-by-step mini-course, discover how to create a powerful sales playbook using AI tools and real sales call data. This video breaks down practical techniques and strategies to help you enhance your sales team's performance, handle objections, and scale your business.What You'll Learn:• Why AI is a game-changer for modern sales processes.• How to turn real sales calls into actionable insights and sales playbooks.• Tools like Descript to transcribe and edit sales call data.• Building a sales playbook to train your team and improve objection handling.• Using AI prompts to analyze call patterns and create a repeatable sales process.• How to proactively address common client objections to close more deals.Whether you're a sales manager, entrepreneur, or business owner, this mini-course will show you how to leverage AI to streamline your sales operations and achieve consistent results.Tools and Concepts Mentioned:• Descript for transcribing and editing calls.• AI-driven sales coaching strategies.• Frameworks for building and refining a sales playbook.• Prompts to identify and handle objections.Don't miss this opportunity to learn how AI can transform your sales process. Subscribe for more insights into sales, business growth, and AI-driven tools.Chapters:00:00 - Don't Get Left Behind00:50 - How to Use AI to Create a Sales Playbook02:22 - Transcribe Calls With Descript07:23 - AI Prompts For Research And Development11:55 - AI Prompts To Build A Sales Playbook15:03 - Sales Playbook Tweaks17:12 - AI Prompts To Build An Objection handling playbook18:54 - Extra Prompts To Refine Your Playbook20:54 - Change Your Mindset Around AI for Sales---------------------------------Connect with me: links below

Tune into the Ecom Ops Podcast and meet sales savant Luis Báez, Global Revenue Enablement Leader at Deputy. Dive into the realm of sales, navigating technology challenges, and harnessing automation to connect better with customers. Báez, combining tech expertise with personal tales, reinvents the sales wheel while celebrating timeless wisdom from the most unexpected teachers. Learn how to transform your sales narrative and cultivate real relationships with clients.

Want to generate high quality leads from a podcast?Get free training:  https://voics.kit.com/qualified-leads Ready to close deals like never before?This episode will change how you approach every sales call.Ned Phillips, founder of The Sales Movement, and a veteran in the fintech world,  joins us on Kickoff Sessions to break down the exact strategies that helped him turn every “no” into an opportunity. With years of experience helping startups drive more revenue, Ned reveals how he's built a winning sales mindset that's resilient, effective, and result driven.From mastering the art of listening to crafting compelling stories that close deals, Ned shares actionable insights to elevate your sales approach and get real results. You'll learn how to handle rejection like a pro, create an environment where sales thrive, and use digital tools to improve every step of your sales journey.We also dig into the common mistakes holding most salespeople back—and how Ned learned to overcome them to build a career focused not just on selling, but on creating impact and meaningful connections.Don't forget to like and subscribe for more episodes like this!Connect with NedLinkedIn: https://www.linkedin.com/in/ned-phillips/My Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Intro(00:33) The Reality of Getting Leads(03:25) The Importance of Cold Calling(05:38) How To Build a Sales Team(09:17) Ned's Approach to Sales(13:21) Cold Calling Tactics from the Early Days(16:37) Learning to Handle Rejection(19:52) Stages of Sales Competency(24:50) Gap Selling and Understanding Client Goals(27:09) Storytelling Over Product Marketing(30:28) Overcoming Rejection with Storytelling(34:30) Effective Cold Outreach Techniques(38:50) The Importance of Targeted Sales Efforts(43:00) Importance of Continuous Effort is in Sales(54:45) Decoding the Sales Process(57:52) Self-Admission and Imagery Techniques(01:01:02) The Problem with Sales Scripts(01:06:17) Leveraging Content in Sales(01:08:27) Importance of First Impressions(01:13:52) Challenges in B2B Tech Sales(01:17:02) Sales FundamentalsSupport the show

This was a preview from our upcoming course, Cold Calls to President's Club: register for the waitlist here ACTIONABLE TAKEAWAYS: No Value Propositions. Buzzwords make you sound like a telemarketer, and benefits fall flat without the context of a problem. Triggering Problem. Instead, lead with a problem so specific that it triggers your prospect and reminds them of a painful memory. One-Sentence Solution. If you get the problem right, all you need is one sentence to explain your solution (we do X so that the problem goes away). Interest-Based CTA. Validate their interest before you ask for the meeting, using softening language, no-based questions, and mini push-aways. RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

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Almost everyone in the CX environment knows about B2B sales. BPO companies need to sell to clients. CX software companies need to sell to customer service teams or BPOs. Most people in this industry are working for specialist companies selling services to another company. Mark Hillary has just written a book about this - how do B2B companies sell to each other and how has it changed since the Covid pandemic? Mark and Peter talked about the new book. What inspired it and why it matters for people working in CX... The book also features a foreword by Paul O'Hara - a legend from the CX environment with a decade plus experience of using social sales strategies for B2B. https://www.linkedin.com/in/markhillary/ https://www.linkedin.com/in/pauloharateleperformance/ The Social Sales Playbook: Developing a B2B Sales Plan That Drives Results Published October 11, 2024 https://www.amazon.com/Social-Sales-Playbook-Developing-Results/dp/B0DJY3MYD2/  

Pavilion is thrilled to introduce The Revenue Leadership Podcast with Kyle Norton, now part of the Topline media network. In the second episode, Kyle sits down with Kevin “KD” Dorsey, CRO of finally. KD opens his mind to us, sharing insights from his extensive experience building successful startup sales teams. He highlights the critical role of developing comprehensive playbooks, focusing on five key pillars: people, prospects, problem, process, and product. Kevin also offers practical advice for sales leaders on tackling high-impact challenges and nurturing a culture centered on continuous learning and growth. You can get all of these concepts and more via Sales Leadership Accelerator and on KD's LinkedIn page. If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Join the Topline hosts and 800+ B2B executives in Austin for GTM2024. Use the code TOPLINE for 15% of your ticket. Want more content? Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman, Co-Host of the Topline podcast.

Drewbie Wilson from Call The Damn Leads joins us this week to discuss some sales techniques and his framework for maintaining a steady flow of leads. Dave and Drewbie examine how effective communication shapes the sales process, emphasizing the value of listening and asking the right questions. Drewbie also shares his “Crush the Day” mindset, designed to motivate and ensure each day reaches its full potential.

Nach den erfolgreichen Gründungen von codecentric (Wachstum auf 300 MA) und Instana (500 Mio EUR Exit an IBM) startet der Serial Founder Mirko Novakovic bereits mit seinem nächsten Unternehmen, der Observability Platform Dash0.Wie verändert sich der B2B Software Vertrieb durch KI? Ab wann stellt man erfahrene Sales-Leader ein? Nach welchen Kennzahlen steuere ich Vertriebsteams? Um hier tiefer in die Herausforderungen im B2B-Sales einzusteigen, übernimmt heute Syntinels Gründer Florian Dostert die Moderation.Selbst aktuell auf dem Weg zur ersten Million ARR hat er für diese Episode Sales Bakery einige Fragen und Problemstellungen mitgebracht, welche auch für Dich interessant sein sollten.Was du lernst:Wie Mirko über den Launch seiner neuen Firma Dash0 nachdenkt und warum er bewusst lange im "Stealth Mode" geblieben ist.Warum Mirko empfiehlt, so früh wie möglich erfahrene Sales-Leader einzustellen und wie man die richtigen Personen dafür findet.Einblicke in Instanas erfolgreiche "Land and Expand"-Strategie.Mirkos Perspektive zu Veränderungen im B2B Software Sales durch KIWie man als Gründer erkennt, ob das eigene Startup keine Zukunft mehr hat.ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakery Mehr zu Mirko und Florian:Mirko Novakovic: https://www.linkedin.com/in/mirkonovakovic/ Dash0: www.dash0.com Florian Dostert: https://www.linkedin.com/in/florian-dostert/ Syntinels: https://www.syntinels.com/Join our Founder Tactics Newsletter:2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://newsletter.unicornbakery.deMarker:(00:00:00) 500 Millionen Exit & neue Gründung(00:10:43) How to: Hiring von erfahrenen CROs / VP Sales / Head of Sales(00:18:32) Software Sales: SMB vs. Enterprise(00:22:19) How to: Quereinsteiger im Vertrieb(00:28:17) Kommerzialisierung im OpenSource(00:40:45) Learnings als Serial Founder(00:44:46) Einfluss von KI auf Software Sales(00:52:15) Land & Expand(01:13:15) Krisenkommunikation und Krisenmanagement(01:27:34) Mirkos Passion für B2B-Growth(01:32:03) Woran erkenne ich, ob die eigene Idee (noch) Potenzial hat? Hosted on Acast. See acast.com/privacy for more information.

Are you a tech consultant staring at an empty sales pipeline, worried about paying your contractors and keeping your business afloat? You're not alone. Many tech consultants who once thrived on referrals face a tough reality as the market shifts. The good news? You don't need to overhaul your entire business or become a content marketing expert overnight. What you need is a well-crafted, tech consultant-specific sales playbook to help you maximize every sales opportunity. In this solo episode, I'll guide you through how a sales playbook can transform your business, secure your contractors, and keep you thriving in a competitive market.Resources and LinksGet the Sales Playbook here!486 - Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin388 - Super Niche To Scale FasterPrevious episode: 559 - Three Cold Email Myths Busted​​ with Damien ElsingCheck out more episodes of The Paul Higgins ShowJoin the Tech CollectivePaul Higgins Mentoring YouTube channelTech Consultant's RoadmapJoin our newsletterSuggested resources

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Grabbing attention in our industry is pivotal for success in today's market; in an industry saturated with competitors vying for clients' trust and business, you need to stand out. At a recent event, I spoke about the necessity of clear messaging, maintaining and growing a robust online presence, and effective branding to make your agency stand out. Drawing from my own experiences, I speak about how initially targeting the wrong audience led to dismal sales, which highlights the critical importance of focused marketing efforts. I also advocate for the use of detailed "five star prospect profiles" to align your marketing strategies with the values and beliefs of your ideal audience.  I also share a personal anecdote of a well-delivered speech capturing the attention of a Fortune 50 company further proves the power of clear communication and investing in establishing a presence in the market. Join us this week on Bullpen Sessions as I focus on going from unknown to unstoppable. 

In today's episode Aj shares his thoughts on how to build meaningful relationships and connections with all layers of the HR/People Leadership team!

Get a FREE templates and resources when you  join our private 4000+ community, The Wize Accountant's Mastermind. Learn from the Wize mentors and practice owners from 30+ countries: https://www.facebook.com/groups/wizemastermind________________In this week's episode of the Wize Guys Podcast, Brenton Ward with Ed Chan and Jamie Johns deep dive into the topic of upfront pricing and how you communicate your pricing to your client. In the spirit of addressing the problem and not the symptom, learn about the potential problems that you can experience when setting up your pricing and the proper way to present your costings to your clients.Unlock the secrets to a winning pricing strategy in accounting and bookkeeping, and be inspired to implement these strategies, ensuring your firm not only survives but thrives in the modern financial landscape. Tune in now!________________ PS: Whenever you're ready… here are the fastest 3 ways we can help you transform your accounting/bookkeeping practice: 1. Join 40,000+ subscribers to our transformation Friday tips – Every Friday, our Wize Mentor and Thought Leader of the Year, Ed Chan will send one actionable insight from his experience of building a $20 million accounting firm that still runs without him – Subscribe here 2. Download one of our famous Wize Accountants Growth Playbooks – Our FREE Playbooks on how to build and scale your firm are more valuable than most PAID business coaching programs! See for yourself – Download here 3. Join the waiting list for a free login to the world's best accounting business intelligence software for scaling your firm. Take a look at the app we use to build our own $10million firm in just 7-hours a week – Get a FREE login here

Derek's guest this week is Jack Daly. Jack talks with Derek about his first sales job at age 7, living a life "by design", and key insights from his book "Hyper Sales Growth".Jack Daly is a leading sales speaker and trainer with over 30 years of sales and executive experience. Jack's track record is a testament to his real-world knowledge and extensive expertise in sales and sales management. He started his professional journey at CPA firm Arthur Andersen and rose to the CEO level of several corporations, building six companies into national firms along the way, two of which he subsequently sold to the Wall Street firms of Solomon Brothers and First Boston.In addition to his comprehensive professional background, Jack holds a BS in Accounting, as well as an MBA, and was a Captain in the U.S. Army. Jack Daly is an Amazon Best Selling Author and has written and contributed to many books, including Hyper Sales Growth and The Sales Playbook for Hyper Sales Growth. Jack is a 15-time Ironman competitor and has completed over 93 marathons in 49 states and on six continents. He achieves these goals and lives life to the fullest by following his own Life by Design techniques.Learn more at https://jackdalysales.com/

Welcome to Wicked Energy with JG, where we fire up conversations on business and energy like never before. In this multi part business strategy series episode 1, host Justin Gauthier is thrilled to dive into the art of negotiation with business savant Ian Myers of Mainline Ventures. Get ready to gain invaluable insights as Ian shares potent tactics for sharpening your negotiating edge. Learn why starting high in pricing could secure better deals and how knowing when to stand firm versus when to concede can make or break your bottom line. Ian stresses the intelligence behind not bending to a 'yes' before you're faced with a 'no.' Adding new issues as a strategy for firms with tight margins is also on the table. The episode takes things up a notch with a real-world application of this strategic framework in a case study, demonstrating its efficacy in transforming sales approaches. Plus, Ian and Justin discuss the significance of leverage in negotiations, and how crafting a compelling narrative around your value can drive success. By the end of the episode, listeners will be itching for more of the Myers Series, and fortunately, that's exactly what's to come. Stay tuned for part two, where leverage in business deals takes center stage. Don't miss this chance to revolutionize how you seal the deal—connect with us and learn the mechanisms of mastering negotiations! LinkedIn: https://www.linkedin.com/in/ianjmyers/ https://www.linkedin.com/in/kmyers431/ Website: https://mainline-ventures.com/ Show Sponsors InflowControl InflowControl is a tech firm specializing in enhancing oil production efficiency and minimizing environmental harm through their Autonomous Inflow Control Valve (AICV®). The technology boosts profitability in mature oil fields by filtering out undesired gas and water, allowing previously overlooked zones to contribute to production. This results in both higher profitability and Lower Carbon Oil for stakeholders. For more information, visit the links below: Website: www.inflowcontrol.no LinkedIn: https://www.linkedin.com/company/inflowcontrol-as/ YouTube: https://www.youtube.com/channel/UCqdgIooQhYtUBo-auUlYw-Q Mainline Ventures Mainline Ventures stands alone as the premier strategy consulting firm dedicated to the energy sector, founded by former E&P C-Suite executives. They transform deal-making from an art into a science with their Process Driven Negotiation Technique, focusing on active deals and offering services like bespoke training, deal advising, and go-to-market strategies, often on a contingency basis due to their strategy's proven effectiveness. This approach not only yields measurable, scalable results but also seamlessly integrates with your existing operations, ensuring long-term sustainability without the need for changes in your team or technology. LinkedIn Link: https://www.linkedin.com/company/mainlineventures/ Website: https://mainline-ventures.com/ Wicked Energy For more info on Wicked Energy, please visit www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn. YouTube License for Intro Song: HCZBBTJUW0QWJYTY

Today, we're thrilled to interview Jeremy Laynor, Senior Vice President at Providence Medical Technology and the author behind "The Point Guard Approach." Get ready to glean practical insights on thriving in the medical sales industry, understanding what companies seek, navigating entry into this realm, and much more. It's a vast and competitive field, and there's no better way to advance than by heeding advice from the experts. We'd love to hear your thoughts on the discussion and remember there are links below that could benefit you. Jeremy's social media:Linkedin: @jeremy-laynor22   Jeremy's book, “The Point Guard Approach” https://rb.gy/8tbh0y Providence Medical Sales https://providencemt.com/ Enroll in MedicalSalesU.com Follow us on social media:Instagram: @medicalsalesu   Facebook: @medicalsalesu1   YouTube: @MedicalSalesU  Subscribe to stay up to date with new episodes!

Every 10th episode, we tear down one topic. This time, we're talking about objections. ACTIONABLE TAKEAWAYS Most objections are actually reactions. So if you know how to handle the reaction, you'll swat away any objection. The intro to the Mr. Miyagi method - agree with the objection to remove the pressure, incentivize conversation to get them to share more about the objection, and sell the test drive. For dismissive objections be disarmingly blunt; for “not interested” objections, handle the reaction, not the objection; for situational objections, like “no budget”, or “too expensive”, remove the pressure of the sale entirely. Existing solution objections like “we already use X (your competitor)” are essentially “not interested” objections in disguise. Tackle them as such. RESOURCES DISCUSSED The Book on Cold Calling 18 Cold Call Objections & How to Handle Them Join our weekly newsletter Things you can steal

Brendon Cassidy is one of the OG of enterprise sales of the last decade, having advised the likes of Gong.io, Pipedrive, Showpad. Previously Brendon was first Head of Sales at LinkedIn and VP of Sales at Talkdesk. In Today's Episode with Brendon Cassidy We Discuss: 1. From Recruiter to Sales OG and Linkedin's First Head of Sales: How did recruiting prepare Brendon for a career in sales? What impact did the dot-com bubble burst have on his early career? What does Brendon know now that he wishes he had known when he started his career in sales? 2. The Sales Playbook and Hiring The Team: How does Brendon define the "sales playbook"? Should the founder be the one to create and execute V1 of the playbook? Should the first sales hire be a rep or a sales leader? When is the right time to make that all-important first sales hire?  3. Why Discovery and Outbound Are Broken Today: Why does Brendon feel discovery is useless in today's sales process? Why does Brendon believe outbound will move under the marketing function? How does AI change the world of outbound sales? Why will no great sales leaders join a company that doesn't have an inbound machine? 4. How to Master Onboarding and Increase Sales Performance: What is the right way to onboard new sales reps? How quickly do you know if a sales rep is not good? What are the signs? What is the right way to measure the effectiveness of sales teams today? What are the biggest mistakes founders make in onboarding sales teams?

w/ Sam Richter… We welcome back AI and ChatGPT expert Sam Richter as he teaches step-by-step how to input custom instructions for generative AI in order to get great results.    Mark and Sam discuss effective applications for generative AI (such as ChatGPT) and when to use your research skills elsewhere. Sam details how he sets up each prompt for success by priming the AI with a persona, goal, intended audience, etc.    You may not be replaced by AI, but could definitely be by another salesperson who can use it well. Which will you choose to be?   ▶ Join Mark Hunter & Meridith Elliott Powell for a powerful webinar: Top 5 Ways to Increase Your Sales Results. March 13th at 2:00 PM EST. Register here!     ◩ About the Guest ◩ Sam Richter is considered one of the world's foremost Sales Intelligence and digital reputation experts, a Hall of Fame speaker, and best-selling author.  

What do your sales conversations look like? How do you increase the value of a customer? How do you retain customers in your business? In this episode, Bradley discusses how to build a sales playbook to create processes that run like clockwork.Thanks to our sponsors...Club Capital provides monthly accounting, tax, and CFO services for insurance agency owners. Learn more at www.club.capitalBlueprintOS provides business coaching services to owners who are ready to make the shift from Rainmaker to Architect in their business. Discover how implementing systems, processes, playbooks, and routines will sustain growth and scale in your business. Visit www.blueprintos.com to learn more.Autopilot Recruiting is a continuous recruiting service where you'll be assigned a recruiter that has been trained to recruit on your behalf every business day. Listeners of Club Capital Podcast go to www.autopilotrecruiting.com and use the code ClubCapital to get started.Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees' time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Without an effective sales strategy, the efforts of the entire organisation can be a waste. You could have the best products and services, but if no one buys them, revenues will dry up. On the flip side, you can have the best sales team on the planet but if they aren't all pulling in the same direction, you will struggle to get momentum when launching a new product. I had the pleasure of getting some expert insights into how to build an effective sales playbook from Scott Moss. The episode provides insightful strategies for salespeople to enhance performance and for leaders to foster strong, capable sales teams. Here are some of the key takeaways:

Cumby Consulting recently partnered with an organization to identify why reps weren't closing sales for the long term. Over the course of 6 weeks, Cumby Consulting partnered with focus groups to uncover the need, brainstormed with key stakeholders to identify objections, probing questions, and key messaging, and deployed a Sales Playbook for reps to use in preparing for conversations with their customers. Listen in to hear what they learned along the way! Related Resources: Want help creating a sales playbook at your organization? Visit our website or contact us! Connect with us on LinkedIn:   Cumby ConsultingRachel MedeirosLiz Cumby About Cumby Consulting:   Cumby Consulting's team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

This episode of the Business Growth Architect Show is the first in a series of two. Our team is thrilled to showcase one of the best salesman and sales trainers we know  our our podcast, Matt Ryder, Founder of Sales Sniper and CEO of 7th Level. Matt demystifies and explains sales as a straightforward and pleasant conversation you have with people you care about. In episode one Matt unveils his professional journey from owning and running multiple gyms to becoming a sales training expert. He shares that sales did not come naturally to him but his journey to understanding and building processes around making sales.   Matt emphasizes the critical role of sales and marketing in business success, noting that a company can prosper even with a substandard product if the sales and marketing are strong. I bet you've seen plenty of that yourself. Now you know why.   Matt also confronts a common aversion to sales among business owners, stressing that sales skills are indispensable for entrepreneurs. He shares a candid moment about his personal transformation, acknowledging the emotional impact of his personal weight issues and how this led him to improve his sales abilities to create positive change in people's lives.   He advocates for a mindset shift in sales, challenging the common notion that sales are bad and yucky, and instead suggests that sales should be about helping people make decisions that are in their best interest. To ensure that sales are conducted ethically and effectively, he recommends believing in the product being sold and continually gathering client feedback to guide business decisions.   Matt's episode hammers down the number one issue in sales and that is connecting with people, addressing their needs, and driving growth, while also providing insights into how to approach sales with the right perspective and ethical considerations.   Resources Mentioned: Matt Ryder: Website | Website | LinkedIn | Instagram | Facebook

In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Tom Slocum (CEO and Founder, The SD Lab)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

This week on Merchants of Change we welcome Dan Fantasia, President & CEO of Treeline, Inc. to the show!With over 20 years of experience in helping companies build elite sales teams, this is an episode packed full of great advice for athletes & veterans preparing to break into a career in sales!Getting prepared for your interviews takes a lot more than just showing up. There are countless steps you can take to ensure you show up to that interview prepared and land that sales role!9:00 Core Sales Beliefs17:15 Preparing For Your Interviews25:50 Telling Your Story30:30 Choosing Your 1st Company------------------------Connect with us on social @shiftathlete on all platforms! Learn more about Shift Group at shiftgroup.ioToday's guest: https://www.linkedin.com/in/danfantasia/To our Athletes & Veterans: We will find you a career that you love, over prepare you for success, and connect you with great companies where you will grow, learn, and earn consistently.To our Hiring Partners: We will help you find the best candidates in the world that will outwork, outlearn, and outperform your highest expectations. We will work closely with you to match our candidates to your leadership style, your culture, and your expectations for performance.

Morné Smit is the Founder of Emerse Group Limited.   In this episode of Specified Growth Podcast, Morné talks about his background in the sales industry and how he got started. He also discusses how to build an effective sales playbook in your company, the common language of sales and the importance of understanding the communication preferences of your buyer, why you should stop selling and start helping your prospects buy instead, and more. Don't miss this episode of Specified Growth Podcast!   Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Success isn't just about selling more; it's about becoming more. In this episode, we tackle all about sales, personal growth, and entrepreneurship with Ian Koniak, CEO and Founder of Unlock Your Sales Potential. Ian generously shares his go-to-market strategy for his coaching program and reveals the three levels of offerings that have driven his business to over two million dollars in just a few years. But as a founder, Ian's mission goes beyond just boosting sales; he's all about helping clients become the best versions of themselves. Ian's approach to business and life can transform not only your sales game but also your overall well-being. As Ian advises in the episode, “Enjoy the ride and make it about other people." Tune in now and unlock your potential both in sales and personal growth.

In this episode, host Colin Mitchell interviews Tom Slocum, the CEO and founder of the SD Lab, about sales development and building effective sales playbooks. They discuss the importance of having a playbook and the common mistakes companies make when creating one. Tom shares key ingredients for a great playbook, including buyer personas, sales scripts, and objection handling. He also provides insights on where the playbook should live and how to make it easily accessible and interactive for the sales team.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Tom Slocum (CEO and Founder, The SD Lab)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

Matt Rosenberg is Grammarly's Chief Revenue Officer and Head of Grammarly Business. He leads all B2B revenue, operations, and growth for Grammarly Business, Grammarly for Education, and Grammarly for Developers. Previously, as CRO of Compass, he took the company into the Fortune 500 and contributed to a more than eightfold increase in business growth. Prior to Compass, Matt served as Eventbrite's CRO leading them to become the largest event platform in the world by event count. In Today's Episode with Matt Rosenberg We Discuss: 1. From Miserable Lawyer to World Beating Sales Leader: How did Matt make the transition from lawyer to sales leader? What does Matt know now that he wishes he had known when he started in sales? What are Matt's biggest pieces of advice for anyone who wants to make a career change and is lacking confidence? 2. The Playbook and Hiring The Team: How does Matt define the "sales playbook"? Should the founder be the one to create and execute V1 of the playbook? Should the first sales hire be a rep or a sales leader? When is the right time to make that all-important first sales hire? 3. Discounting, Champions and Urgency: What can sales team do to create urgency in deal cycles? What works? What does not? How does Matt approach discounting? When to do it vs when not to? What level is acceptable? What are the biggest secrets to creating champions within prospects? Why does Matt believe that deals are won and lost in prospecting? 4. Developing Great Sales Talent: How does Matt use sales call recordings to train teams? What is his 3x3 matrix for coaching calls? What is a good reason to lose a deal vs a bad reason? How does Matt do deal reviews? What are the single biggest elements sales leaders can do to nurture sales talent? What are the biggest mistakes sales leaders make when developing talent internally?

Lori Jimenez is the Chief Revenue Officer at WorkRamp where she is responsible for sales, customer success, solutions engineering, sales development, and revenue operations. Over her 25-year career, Lori has a track record of scaling high-growth GTM teams at companies including Google, TripActions/Navan, Facebook, and Box. In Today's Episode with Lori Jimenez We Discuss: 1. From a First Sales Job at 15 Years Old to Leading Sales Teams at Google and Facebook: How Lori made her foray into the world of sales at the age of 15? What are 1-2 of Lori's biggest takeaways from her time at Google, Facebook and Box? What does Lori know now that she wishes she had known at the start of her career in sales? 2. The Sales Playbook: What, When and How: How does Lori define the "sales playbook"? What is it not? Should the founder be the one to create the sales playbook? When is the right time for founders to make their first sales hires? What is the right profile for the first sales hires? Should founders hire 2 sales reps at a time? What are the pros and cons? 3. The Hiring Process: Building the Sales Team: How does Lori structure the hiring process for all new sales hires? What are the must-ask questions to ask in every sales hiring meeting? What are the biggest red flags founders should look for when hiring for sales? What are Lori's biggest lessons on how to navigate compensation discussions with potential sales hires? What are Lori's biggest lessons on what title negotiation says about a candidate? What are the single biggest mistakes founders make when hiring for sales teams? 4. Scaling the Machine: Bringing the Dollars In: How does Lori approach discounting? When is the right time to do it? Is old-school enterprise sales and entertaining dead? How has it changed? How does Lori structure deal reviews? What is a good vs a bad reason to lose a deal? How does Lori approach multi-year deals? What is good? What is bad?