Fullerton Unfiltered

2025 stretched us, shaped us, and surprised us in the best ways. In this episode, Brian and Liz sit down to reflect on the wins, the lessons, the hard moments, and the growth that defined the year. From business and family to faith and future vision, this is an honest look back and a hopeful look ahead. GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

Winter is the quiet season where real growth happens. In this episode, I break down why self-help books actually work when you read them with intention, not just for motivation. We'll talk about how to turn winter downtime into personal and business growth, why most people get nothing from the books they read, and how to apply what you learn so it actually sticks. I'll also share my personal winter reading list and explain why each book has earned a spot as I prepare for the season ahead. GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

Danny Kerr joined the Fullerton Unfiltered Podcast to discuss his organization's training sessions and Breakthrough Academy's approach to providing franchise-level support to small businesses without requiring franchise purchase. The conversation covered Breakthrough Academy's unique coaching methodology, their staff structure, and their impact on helping over 500 businesses, along with their focus on systemizing and scaling operations. Danny and Brian discussed the challenges of business scaling, the importance of financial metrics and accountability, and the value of peer support and mentorship in achieving business growth. If you want to learn more about Breakthrough Academy, click the link: https://trybta.com/Brians-Lawn GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

In this episode, I'm sharing a replay of a live LMN demo where I walk through exactly how we use LMN to run our lawn and landscaping business. No theory, no fluff, just real screens, real numbers, and real decisions that impact profitability, pricing, scheduling, and growth. If you're already using LMN or thinking about it and want to see how it actually works inside an operating company, this episode will give you a clear look behind the scenes and plenty of takeaways you can apply right away.  Watch The Replay Video

We're pulling back the curtain on our 2025 commercial snow setup and the equipment we rely on in real storms. Plows, salters, trucks, our new Isuzu, what's working, what we've learned, and why this setup shows up when it matters.

In this episode, we break down five ways we're actively improving our snow removal business during the winter season. From ditching the 9–5 mindset and operating 24/7, to increasing pre-storm communication, managing expectations upfront, and being available when clients need us most, this conversation dives into what actually moves the needle in snow operations. If you want a more professional, reliable, and stress-free winter season, this episode is packed with real-world insight you can apply immediately. LMN Webinar Demo — Saturday, December 13 Go "Under The Hood with Brian's actual LMN account. Register here: https://www.lawntrepreneuracademy.com/lmn-webinar-registration

This episode dives into the gap between dreaming and truly leading. Anyone can dream. A visionary builds, executes, and brings the dream into reality. We talk about how to shift from ideas to action, what separates high-level leaders from wishful thinkers, and how to become the kind of person who makes things happen instead of hoping they happen. Perfect for entrepreneurs ready to step into their next level. LMN Webinar Demo — Saturday, December 13 Go "Under The Hood with Brian's actual LMN account. Register here: https://www.lawntrepreneuracademy.com/lmn-webinar-registration Cycle CPA Webinar Discover how professional bookkeeping and financial systems can help you grow your landscape business with clarity and confidence. Register here: https://event.webinarjam.com/811qo/register/155v4iyy

This morning was one of those days where nothing goes as planned. The salter broke down, the clock was ticking, and it felt like everything that could go wrong did. But here's the truth — it will get better, or I'll get better at handling it. One or the other. In this episode I share the chaos, the frustration, and how we still pulled it together and got the job done. Because in this business, you learn to adapt, overcome, and keep moving forward. LMN Webinar Demo — Saturday, December 13 Go "Under The Hood with Brian's actual LMN account. Register here: https://www.lawntrepreneuracademy.com/lmn-webinar-registration Cycle CPA Webinar Discover how professional bookkeeping and financial systems can help you grow your landscape business with clarity and confidence. Register here: https://event.webinarjam.com/811qo/register/155v4iyy

In this episode, Marty Grunder joins us to talk about what it really means to build a legacy business that lasts for decades. We dive into the vision behind GROW Group's annual conference coming up in February, the leadership and culture drivers that set winning companies apart, and a recap of the biggest lessons and breakthroughs from LAL. Whether you're scaling from your first crew or leading a multimillion-dollar company, Marty's practical wisdom and long-game mindset will push you to think bigger, lead better, and build something that truly endures.  

In today's episode Brian breaks down why late fall and early winter is the perfect time to evaluate your support team and make the tough decisions your business needs. From upgrading bookkeepers and accountants to tightening up internal roles, this is your permission to draft on your team and level up. Brian also recaps debris from the first snowstorm of the season and two early salt runs, sharing what worked and what needs tweaking before winter hits full swing. Tune in for a practical, honest catch-all episode to keep your operation sharp heading into the busy season.

In this episode, we dive into our annual budget review and build out our full 2026 budget inside LMN for Brian's Lawn Maintenance. I walk you through why this is the most important end-of-year task, how it shapes your pricing and profit for next season, and why getting your numbers dialed in now sets you up to win big in 2026. Let's get our ducks in a row and go into the new year with clarity, confidence, and a rock-solid plan.

In this episode, we dive into the gear that actually moves the needle when the snow starts flying. From EarthWay spreaders to Polar Tech shovels and the must-have tools that keep you efficient on site, we break down what really helps you work faster and smarter. Special guest Mitch Furr joins the show to share his real-world insights and the equipment upgrades that make a difference when every minute counts.

In this episode I take you behind the scenes of my LAL 2025 keynote and walk through the core framework that's shaping the entire talk. We dig into what it really means to decide on a new direction, how declaring it publicly reshapes your identity and environment, and why delivering through daily action is the bridge between belief and breakthrough. If you're ready to challenge the hidden assumptions holding you back, this conversation will help you rewrite the story you're living.

This week I break down why this winter is different for us and how we're doubling down on snow. We just invested in another Boss VBX+ salter and added our second Snopower F14 plow, and I'm sharing the strategy behind the upgrades, the mindset shift, and what it means for delivering next-level service all season long.

In this episode, Brian sits down with Brad Stephenson from New Castle Lawn & Landscape to talk about the real secret behind scaling a successful green-industry company: building people. Brad shares how his Pennsylvania-based team has grown by focusing on leadership development, mentorship, and creating a culture where people step up instead of check out.

This year at Brian's Lawn Maintenance, we took a step forward by investing in real training and implementing real systems. Utilizing the Greenius platform and establishing robust SOPs has eliminated guesswork, ensured consistency across crews, and enhanced the quality of our work. Everyone now follows the same standards, processes, and expectations. When you invest in training, you're not just upgrading your team — you're building a business that's scalable, profitable, and runs smoother than ever.

Hit play for a deep dive into everything Billy Goat. In this episode, we break down must-have equipment, smart upgrades, and real-world tips for dominating both spring and fall cleanups. Whether you're leveling up your current setup or looking to add new tools to the fleet, this conversation will help you work faster, cleaner, and more profitably all season long.

In this episode, we're joined by Andrew Kalbfleisch — a rising lawn care pro who's making waves by going electric. We chat about how he's integrating battery-powered equipment into his daily operations, why it's working for his crew, and how the shift is impacting both productivity and perception. Plus, Andrew shares how he's growing his brand online, building community, and using social media to attract customers and inspire others in the industry.

What an incredible weekend. Thank you to everyone who showed up, leaned in, and helped make Lawntrepreneur Academy Live 2025 such a huge success. The speakers were amazing, the energy was next level, and the room just felt different this year in all the best ways. We saw people growing, networking, having real conversations, and catching a new vision for where they can take their lives and businesses. I'm so grateful for every single one of you who made the trip, invested in yourself, and added to the atmosphere. Can't wait to see what you build from here. Let's keep it rolling.

The heart of leadership unpacks how a company's growth is a mirror of its leader. When you grow, the business grows. When you level up, the team levels up. We explore how ownership, intentionality, and personal development shape your culture, systems, and outcomes. At the end of the day, your organization becomes a reflection of who you're becoming. Part 2 of the interview can be heard on The B&B Lawn Care Podcast with Blake Albertson.

Brian is joined by Jeremiah Jennings from The Growing Green Podcast.  Recorded live in Michigan right before Lawntrepreneur Academy Live, this crossover episode offers an unfiltered, practical conversation on running a real business, even when the weather, the work, and the numbers don't go your way. They talk about everything from rain day productivity and crew training to labor costs, leadership development, and snow prep, mixing humor with hard-earned lessons. Jeremiah shares how he uses rain days for deep team meetings and SOP creation, while Brian explains why he's investing in training spaces, VAs, and systems that create long-term results. The two also touch on the behind-the-scenes realities of hosting events like LAL, investing heavily in your company before profits appear, and balancing growth with sanity. The conversation wraps with lighthearted moments from Thanksgiving food partitions to Christmas light installs, showing the friendship and mutual respect between two leaders pushing each other to the next level. Whether you're prepping for LAL or trying to get through your own version of "rain days," this episode reminds you that success comes from discipline, preparation, and a willingness to keep showing up. (Part 1 of 2).

We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season. Part 2 of 2

We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season.

We're fresh off Equip Expo 2025 and breaking it all down on the ride home! In this episode, Brian and Adam from Branded Bull Marketing unpack the biggest takeaways from the show — plus the marketing do's and don'ts you need to know heading into fall and 2026. From what's working online to what's wasting money, we'll share how to sharpen your brand, boost leads, and stay ahead of the curve this off-season. SnowNtell.com (Oct. 27-31)

In this episode, Brian talks about the power of making decisions before everything feels "ready." Most entrepreneurs wait for 100% certainty that never comes. The truth? You'll never have all the data — and that last 15% you're chasing is where dreams go to die. Learn how to trust your instincts, take in the info you need, and move forward with conviction. Action creates clarity. Decisions create progress. SnowNtell.com (Oct. 27-31)

We're back from Louisville and breaking down everything from Equip Expo 2025 — the new products that blew our minds, the game-changing conversations, and the trends shaping the green industry for next year. Whether you missed the show or just want to relive it, this debrief packs all the highlights, lessons, and behind-the-scenes moments that made Equip 2025 one for the books. SnowNtell.com (Oct. 27-31)

In this LINK Live exclusive, Brian sits down with hardscape expert Frank Bourque to unpack how to build a profitable hardscape division from the ground up. From marketing and lead generation to systems, pricing, and production workflows, Frank shares the exact steps that turn a mowing company into a full-service outdoor living powerhouse. Whether you're thinking about adding hardscaping or ready to scale it into a major revenue stream, this episode gives you the roadmap to do it right — and profitably. SnowNtell.com (Oct. 27-31)

Equip Expo is here and Exmark is bringing some exciting new updates to the show this year. In this episode, we're diving into what you can expect to see from one of the biggest names in the industry. From fresh models to upgraded features and smart innovations, Exmark is making some strong moves for 2025. Whether you're heading to Louisville or following along from home, this preview will give you the inside scoop so you know exactly what to keep an eye on at the show. Exmark has been a leader in the mowing game for decades, and their 2025 lineup is set to turn heads once again. Stick around as we break it all down, share why this matters for contractors, and help you make the most of Equip Expo week. SnowNtell.com (Oct. 27-31)

In this episode, we sit down with Mark Sedgley for an incredible conversation on strategic acquisitions and how the smartest players are scaling fast. Mark shares insider perspectives on what's happening behind the scenes, why acquisitions are becoming a major growth lever in the green industry, and how top companies are playing chess while everyone else is playing checkers. We unpack mindset, strategy, and real-world examples that will challenge how you think about growth. Whether you're just starting out or ready to level up, this episode will give you a front-row seat to the power moves shaping the future of the industry. SnowNtell.com (Oct. 27-31)

They say experience is the best teacher—but it's also the most expensive. In this episode, we talk about the power of learning from other people's wisdom so you don't have to pay tuition twice. Every lesson someone else already paid for is a shortcut you can use to grow faster and avoid unnecessary pain. We'll break down why asking the right questions compounds over time, how to tap into the knowledge of people further down the road, and why humble curiosity will save you years of trial and error. If you want to skip costly mistakes and accelerate your growth, this is the mindset to build. Register for the LMN Webinar (on Saturday Oct. 18, 2025 from 7a-7:45a) SnowNtell.com (Oct. 27-31)

Recorded live at the Financial Leanscaper Intensive in Dallas, this episode features Adam Linneman, founder of The Green Executive. Adam has coached and consulted hundreds of lawn and landscape businesses, with a laser focus on helping owners implement the Profit First model to take control of their finances. We dig into why profit isn't an afterthought but the foundation of a healthy company, how simple financial systems can transform your business, and the mindset shifts every contractor needs to thrive. If you've ever struggled with cash flow, margins, or paying yourself consistently, Adam's insights will give you a blueprint to finally put profit first. Register for the LMN Webinar (on Saturday Oct. 18, 2025 from 7a-7:45a) SnowNtell.com (Oct. 27-31)

Equip Expo 2025 is right around the corner and it's the biggest week of the year for the green industry. In this episode, I'm breaking down everything you need to know to make the most of your trip — from must-see events and game-changing gear to how to plan your days so you don't miss a thing. Whether it's your first time or your tenth, this is your playbook to navigate Equip like a pro. Register for the LMN Webinar (on Saturday Oct. 18, 2025 from 7a-7:45a) SnowNtell.com (Oct. 27-31)

Ever had one of those experiences where you walk out of a business shaking your head, wondering how they're even still in business? That was me this week… at the bank. In this episode, I'm sharing what might just be the WORST customer experience I've ever had, and I'm fired up about it. We're breaking down exactly what happened, why it was such a train wreck, and more importantly, what every business owner can learn from it. Taking care of the customer isn't complicated — yet so many companies still get it wrong. If you want to build a winning business, this episode is your wake-up call. Register for the LMN Webinar (on Saturday Oct. 18, 2025 from 7a-7:45a) SnowNtell.com (Oct. 27-31)

On this episode, I sit down with Rich Thiebaud to unpack his incredible journey in the green industry. Rich built and scaled his own landscape company to $8 million in revenue before feeling called to pivot into a new chapter. That decision led him to LMN, where he helped transform the way contractors run their businesses, and now into his role as EVP of Sales at Leanscaper. We talk about the lessons he learned building a successful company, the courage it takes to change direction at the top of your game, and how his passion for people and growth fuels his work today. Whether you're running a crew, scaling a business, or considering your next big leap, Rich's story is packed with insight and inspiration. Register for the LMN Webinar on Saturday Oct. 18, 2025 from 7a-7:45a

Big moves today set the stage for massive momentum tomorrow. In this episode, we're pulling back the curtain on two strategic investments we've made to fuel growth going into Q4 and beyond — a brand-new media studio to level up our content game, and new trucks to expand production capacity in the field. This is a behind-the-scenes look at why we're investing heavily now to build for the future, how these decisions align with our long-term vision, and what it truly takes to position your business for the next level. Register for the LMN Webinar on Saturday Oct. 18, 2025 from 7a-7:45a

Good is comfortable, but great requires action. In this episode, we unpack the bias to act — why moving forward, even imperfectly, is what separates average results from extraordinary ones. If you've ever wondered what the true difference is between good and great in business and life, this conversation will light a fire under you.

In this episode, I sit down with Benji Carlson, EVP of Community at Leanscaper, to talk about how AI, people, and purpose are reshaping the green industry. We explore the massive transformation already underway, what it means for lawn and landscape businesses, and why now is the time to embrace change and be part of the movement.

In this episode, I sit down to debrief the Harvest of Knowledge conference and share some of the biggest takeaways from Sam Gemble and other incredible voices who brought fresh insights on leadership, culture, and accountability. We'll talk about what stood out, what we can implement right away, and why events like this push us to level up as owners and leaders. I'll also break some exciting news—our new fuel card partnership with Coast Pay. I'll explain how it's changing the way we manage our fleet, improve accountability, and save money in real time. If you've been on the fence about getting organized with fuel costs, this is the episode to tune into.

Join Liz and me as we share a fresh update on what's happening with Brian's Lawn Maintenance. From the excitement of adding a new truck to the fleet to the bigger vision we're chasing for the next season, we'll take you behind the scenes of the moves we're making and where we're heading next.

On this episode, I'm joined by Steve Wheatcroft — a guy who scaled his company to $30M, successfully exited, and then went on to lead a private equity roll-up to $100M. Steve has seen growth at every level and knows one thing for sure: every problem and every solution in business comes down to people. We dig into what it takes to build a winning team, why people are the biggest challenge and the greatest asset in any organization, and how leadership at scale always circles back to developing and empowering your team. Whether you're running a small crew or eyeing a massive operation, this conversation will help you rethink how you lead and grow through people.

In this episode, I sit down with Steven Bennett from LMN right at my kitchen table to talk about why the green industry is so much more than cutting grass or moving snow. We explore what it means to belong to a community with a mission, how this work builds a lasting legacy, and why there's such an energy around being part of something bigger than yourself. If you've ever wondered what makes this industry so special, or why so many of us are sold out on growing together, this conversation will light a fire in you. It's about purpose, people, and passion — and why you're right where you belong. Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

In this episode of the Fullerton Unfiltered Podcast, I'm joined by Tommy Cole to unpack the heart behind the Leanscaper movement. It's more than just a buzzword — being a Leanscaper is about building a smarter, more connected landscaping community that shares ideas, supports one another, and drives the industry forward. We also dive into the exciting role of Leanscaper AI, the innovative tools that are helping contractors streamline operations, bid smarter, and make data-driven decisions. Tommy shares how this technology is reshaping the way landscapers approach everything from job costing to team management — and how it's empowering owners at every stage of their journey. If you've ever wondered what it means to be part of the Leanscaper community and how AI fits into the future of our industry, this episode will give you a clear picture and a ton of inspiration.

Take a trip with me to Iron Mountain, the home of BOSS Snowplow. In this episode I share what it was like visiting their headquarters, learning firsthand about their latest products, and seeing how they're shaping the future of snow and ice management. From cutting-edge tech to the platforms and tools that are changing the way contractors work, we dive into where BOSS has been and where they're going next. Boss: https://www.bossplow.com/  Horizon 360: https://revolution.toro.com/horizon-360/  Toro: https://www.toro.com/en/ 

Stepping into entrepreneurship often starts with a decision, not a perfect plan. In this episode, we talk about the power of committing first and figuring it out later — leaning into bold moves, embracing risk, and surrounding yourself with the right environments that push you to grow. If you've been waiting for the “perfect time” to start, this conversation is your reminder that the leap itself is what creates the path forward.

In this episode, I take a pause from business as usual to reflect on the recent loss of Charlie Kirk. It's a time to grieve, pray, and lift up our country as we process this heavy moment together. Sometimes we just need to slow down, find perspective, and remember what really matters.

Ever wondered what mower brand is really worth the investment? Or what size stick edger you should grab to get clean, professional edges without wasting money on underpowered gear? In this episode, I'm answering your questions about equipment — from lawnmowers to edgers and everything in between. We'll talk about what I personally look for when buying, how dealer support plays a role, and why power, reliability, and efficiency matter more than hype. Whether you're just starting out or leveling up your setup, this Q&A will give you practical insight to make smarter equipment choices and keep your business running smooth.

In this episode, we dive into the red flags you need to watch for when taking on new customers — but more importantly, how to truly understand what they're saying and what they actually need. We'll talk about how to read between the lines, uncover hidden expectations, and make sure your agreements reflect reality. This way, you protect your business, deliver value, and set the stage for long-term success.

In this episode, we sit down with our good friend Mitchell Gordy of MithGo Outdoors for a relaxed catch-up. From life updates to business growth, equipment talk, and what's been happening behind the scenes, this conversation is all about reconnecting and sharing real stories from the field. Tune in for a laid-back chat with one of the industry's most genuine voices.

Get ready for a busy fall in the green industry! From registering now for Equip Expo to making plans for Leanscaper Dallas, catching the Harvest of Knowledge with Sam Gembel, and locking in your spot for Lawntrepreneur Academy Live 2025, this quick update will keep you in the loop. Don't miss the biggest events shaping our industry this September, October, and November!  

We're pulling back the curtain on the brand-new Brian's Lawn Maintenance website! In this episode, I'll share why we made the move, how elevating our web presence ties directly into growing the business, and what this next chapter means for our clients, brand, and future. If you've ever thought about refreshing your own online presence, this one's for you. Check out everything Branded Bull has to offer to help you take your web presence to the next level.

In this episode, we recap our incredible weekend at Together in the Trades in beautiful Savannah, Georgia. From practical marriage advice to mindset shifts that strengthen both your relationship and your business, we share the highlights, takeaways, and powerful moments that left us inspired. Whether you were there in person or are hearing about it for the first time, this conversation is packed with encouragement for couples navigating life and entrepreneurship together.