Podcasts about library marketing

Grace and Alvina continue their "publishing curriculum" series and welcome special guest Katie Tucker, Senior National Account Manager at Hachette Book Group. They discuss everything from how she got her start in publishing, how she works closely with the School and Library Marketing department, if she pitches every book on the list, and her favorite part of her job. For the Fortune Cookie segment, they talk about what they've been reading lately. See complete show notes at www.bookfriendsforever.com. Click here to become a Patreon member: https://www.patreon.com/Bookfriendsforever1. See info about Grace Lin's books here: gracelin.com. Follow us on Instagram: https://www.instagram.com/bookfriendsforever_podcast/ Follow LBYR's social media platforms: https://www.instagram.com/thenovl/

Grace and Alvina continue their "publishing curriculum" series and welcome special guest Christie Michel, Senior Marketing Manager, to talk about School and Library Marketing. The discuss everything from how she got her start in publishing, to how authors are pitched for conferences and what Christie's favorite conference is. For the Fortune Cookies segment, they talk about what they've been reading lately. See complete show notes at www.bookfriendsforever.com. Click here to become a Patreon member: https://www.patreon.com/Bookfriendsforever1. See info about Grace Lin's books here: gracelin.com. Follow us in Instagram: https://www.instagram.com/bookfriendsforever_podcast/

Ghosted by Tanya this week, Rachel and Elizabeth dream about what it'd be like to have pink Target baskets. Elizabeth schools Rachel on the Kendrick vs Drake beef and how a town library used it to participate in some Good Marketing™. And Elizabeth confesses all the ways in which she Got Got. Come back next week to keep the ladies company as Elizabeth heads to the British Isles for a wee spell. 0:00 Intro and Kylie Cosmetics 16:49 Ad Break 1 17:19 A Library, Kendrick, and Drake 30:25 Ad Break 2 30:57 We Got Got

Ghosted by Tanya this week, Rachel and Elizabeth dream about what it'd be like to have pink Target baskets. Elizabeth schools Rachel on the Kendrick vs Drake beef and how a town library used it to participate in some Good Marketing™. And Elizabeth confesses all the ways in which she Got Got. Come back next week to keep the ladies company as Elizabeth heads to the British Isles for a wee spell. 0:00 Intro and Kylie Cosmetics 16:49 Ad Break 1 17:19 A Library, Kendrick, and Drake 30:25 Ad Break 2 30:57 We Got Got

Welcome back to the Library Marketing for Library Marketers (LM4LM) Podcast for episode 15 in which I talk with Maria and Jennifer, present and past presidents of the Library Marketing & Communications Conference that is scheduled for this November. Registration is now open online at: https://www.librarymarketingconference.org/Congratulations to all of the scholarship winners and all of the exciting speakers who will be sharing their expertise at the conference! Apologies for some of the background noise in the recordings!Maria Atilano is the Student Engagement Librarian at the University of North Florida's Thomas G. Carpenter Library in Jacksonville, Florida. She began working in academic libraries in 2002 as a student while studying at the University of North Carolina at Greensboro. Before becoming a librarian, Maria held staff positions as Library Services Specialist in Public Services and Sr. Library Services Associate in Special Collections at UNF. She graduated with her MLIS from Florida State University in 2012.Jennifer is the President of IntelliCraft Research, LLC – a strategic marketing and communications consulting firm to libraries, information centers, information professionals, and similar nonprofits. Jennifer is the past president of the Library Marketing & Communications Group and is now a Director at large!Thank you again to Maria and Jennifer for being my guests on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've got a website, although it's bare bones! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now but feel free to contribute anything). There is a quick 3-question survey you can take, too. Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission, or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

If you're an author with a handful of books published (or you've published nonfiction and have one book with a great program to help clients), AMMO is TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.unlike any other program on the market. You're going to have to work the program to find success, and bestseller status likely won't hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you're listening elsewhere.Follow this link to checkout Findaway Voices.Use the same process for ebooks with IngramSpark.Map of Participating Hoopla Libraries.You can buy my novels here.Or get a great deal of 5 of my ebooks here.Or get a great deal on 2 of my audiobooks here.Or basically steal 2 paperbacks from me here. Get full access to TRBM at jodyjsperling.substack.com/subscribe

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you've got another thing coming. We'll talk about a library video series that played like a TV cop show - and - we'll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.

Steve chats with Angela Hursh, Manager of Engagement and Marketing for NoveList, author of the blog SuperLibraryMarketing.com, and host of the YouTube series The Library Marketing Show, about her path from television journalism to libraries, how libraries can do better marketing without spending a lot, her work at NoveList, and a special online project from … Continue reading 232: Library Marketing, with Angela Hursh

We've reached double digits! Welcome to our tenth episode; this episode was actually recorded on October 11, but life kind of got in the way for me, so I apologize. Here, I speak with two amazing academic librarians, Stephanie Espinoza Villamor and Kimberly Shotick. It was such a pleasure to talk with these professionals because they're so kind, creative and considerate, and they're authors! Check out or purchase their book:"Practical Marketing for the Academic Library": https://www.amazon.com/Practical-Marketing-Academic-Stephanie-Espinoza/dp/1440872228https://www.abc-clio.com/products/A6139P/Stephanie Espinoza Villamor (she/her) is an eLearning librarian at the College of Southern Nevada. She has led the library's marketing initiatives and coordinated communication and outreach among all three campus libraries. She holds a Master of Library and Information Science from San Jose State University and has worked in positions ranging from magazine editor and public library assistant to instruction librarian. Villamor is author of several articles and stories published online, in local magazines, and in creative writing anthologies. She previously wrote a chapter for the library text Young Adult Literature and Multimedia: A Quick Guide.Kimberly Shotick (she/they) is the student success librarian and an assistant professor at Northern Illinois University. She has published on universal design for learning and has presented nationally on a number of academic library topics from accessibility to Wikipedia. She holds a Master of Library and Information Science from the University of Illinois Urbana-Champaign and an MA from Northeastern Illinois University.Thank you again to Stephanie and Kimberly for being guests on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now). There is a quick 3-question survey you can take.Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our ninth episode, I approached multiple professionals at the Library Marketing and Communications Conference 2022 held in Indianaoplis, Indiana. I want to express a heartfelt thank you to Alexander Freedman, Maryann Zurmuehlen, Jackie Crawford, Sara DeVries, and the others who graciously allowed me to ask them questions that I forgot to get their names for an appropriate shout out to!Curious about the Library Marketing & Communications Conference? It's held annually. Visit their website for more information, to sign up for their newsletter, to signup to volunteer for next year's conference, or to purchase swag, here: https://www.librarymarketingconference.org/Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now). There is a quick 3-question survey you can take.Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our eighth episode, I am joined by Angela Hursh (SuperLibraryMarketing), Mark Aaron Polger (Library Marketing Basics Book), and Ned Potter, Academic Liaison Librarian at the University of York. Ned Potter is also a Trainer and Speaker for various presentations and courses, and has authored a super helpful book called "The Library Marketing Toolkit" published in 2012. Find Ned online here: https://www.ned-potter.com/Purchase his book through your favorite seller, or find it on Amazon here: https://www.amazon.com/Library-Marketing-Toolkit-Ned-Potter/dp/1856048063I'll be at the Library Marketing & Communications Conference (LMCC) in Indianapolis next week! If you're in attendance, please say hi!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now).Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In this episode, I'm thrilled to be talking with Angela Hursh again! Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company helping libraries reach readers. She has also created courses on LearnwithNoveList.com to help library staff learn how to create effective marketing. She is the author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. And has 20+ years of experience as an Emmy-award-winning broadcast TV journalist.SUPERLIBRARYMARKETING: 20% off the course Conquering Social Media: A Strategy for Libraries. Post about the promotional benefits of a library blog. Ann Handley's newsletter and book, “Everybody Writes”. Drew Davis's YT channel. Social Media Today. The Library Marketing BookClub.Please email me at info@thelibrarianmarketer.org. Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

In this episode I'm super excited to talk with Cordelia Anderson, the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. I've taken her bio from her website to share here with you all:She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.There are a few books Cordelia mentions during the interview and they are:Speed of Trust by Stephen M.R. CoveyMeatball Sundae: Is Your Marketing out of Sync? by Seth GodinPublic Relations Strategies & TacticsHere's the link to Seth Godin's blog!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at info@thelibrarianmarketer.org.I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In this episode, I welcome Meghan McCorkell to the podcast. She is the Chief of Marketing Communications and Strategy at the Enoch Pratt Free Library, a large library system in Baltimore. She has extensive professional experience in Journalism and storytelling, has won multiple John Cotton Dana Awards, and discusses the many events she and her team have run successful campaigns for! Meghan finds inspiration from other libraries rather than books, which I totally relate to. Thank you Meghan!Curious about the JOhn Cotton Dana Awards? Check out the requirements for submission on EBSCO's website here: https://www.ebsco.com/about/scholarship-awards/john-cotton-danaThere is still time to register for the upcoming Library Marketing & Communications Conference, here: https://www.librarymarketingconference.org/Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at info@thelibrarianmarketer.org.I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our third episode, Author, Outreach Librarian, Accidental Marketer, Information Literacy Instructor, and international guest speaker, Mark Aaron Polger joins me to discuss his love of libraries, love of learning, researching, in addition to market research, helpful data sources, positioning, survey questions, content design and more!Just a side note, I have been conducting these interviews using Zoom. My camera decided to shut off for the rest of our recording somewhere in the middle of our meeting, and it's noticeable to Mark, so we do talk about it briefly!Mark is currently on sabbatical from his position as an Outreach Librarian at the College of Staten Island, and is completing his Ph.D. and writing another book at the same time!Mark Aaron Polger's website: https://markaaronpolger.com/Find Mark's books on Amazon here: https://amzn.to/3xLYXKSFind Mark's professional publication, the Marketing Libraries Journal, here: https://journal.marketinglibraries.org/There is still time to register for the upcoming 2022 Library Marketing & Communications Conference, here: https://www.librarymarketingconference.org/Mark mentions these data sources in the podcast:ACS - American Community Survey - https://www.census.gov/programs-surveys/acsNielsen Data - https://www.nielsen.com/Have feedback for me? Have topics you'd like me to explore? Have suggestions on how to make my recordings sound better? Please send me questions, comments, constructive criticism, corrections, and anything else that comes to mind at info@thelibrarianmarketer.org.I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).Until next time!...Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

Cordelia Anderson is the author of the new book, Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits. Learn more about her at https://cordeliaandersonapr.com/ Learn more about Library Lever at LibraryLever.com and join our community at https://community.LibraryLever.com. Leave us a voicemail at LibraryLever.com/voicemail.

This week we talk to poet and new staff member at The Leeds Library Ian Harker. Ian joined the Library as the Marketing and Communications Officer a month ago, and we discuss the exciting projects that will be taking place in the Library over the next few months. We also talk about Ian's background in writing and the Leeds poetry and literature scene, as well as discussing his Saboteur award nominated magazine Strix.  The Opening and Ending Song is Book Bag - E's Jammy Jams which can be found here: https://www.youtube.com/watch?v=TbeUbgO2AJc Listen to the Podcast on your favourite Podcast Platforms: Spotify: https://open.spotify.com/show/1ZrmYIJS8y84kzsEqHu2OG Amazon Music: https://music.amazon.com/podcasts/d39e4765-fd96-4751-bef4-ff47313ef5a9/tales-from-the-leeds-library Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL3RhbGVzZnJvbXRoZWxlZWRzbGlicmFyeS9mZWVkLnhtbA Apple Podcasts: https://podcasts.apple.com/gb/podcast/tales-from-the-leeds-library/id1584141498 Podcast Website: https://talesfromtheleedslibrary.podbean.com/ Social Media Links Twitter: https://twitter.com/theleedslibrary Facebook: https://www.facebook.com/leedslibrary/ Instagram: https://www.instagram.com/theleedslib... Website: https://www.theleedslibrary.org.uk/

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you've got another thing coming. We'll talk about a library video series that played like a TV cop show - and - we'll look at library wars - when libraries battle each other on social media. See acast.com/privacy for privacy and opt-out information.

ImagineIF Library Marketing and Communications Coordinator Lune Axelson joined the KGEZ Good Morning Show with John Hendricks on Tuesday November 30, 2021 to talk about programming for all ages for the month of December.

Imagine IF Library Marketing and Communications Coordinator Lune Axelson joined the KGEZ Good Morning Show with John Hendricks and Robin Mitchell on Monday October 18, 2021 to talk about November Events at the Imagine IF Library.

WRITERS' BLOCK: Ron Block and Mary Kay Andrews kickoff Library Card Sign-up Month with Nancy Pearl, America's Favorite Librarian and Virginia Stanley, Head of Library Marketing at Harper Collins.

Hello Librarians!  Thanks for joining me. Tell me, how effective is your library advocacy?  Do you struggle with getting your key decision makers or your legislators to support your library?  If so, this episode is for you.You and I both know that libraries make a difference in the world. You share that message as often as possible with your stakeholders, with your users, with your communities. And yet, I'm willing to bet that for many of you,  the critical decision makers are still cutting your budget, reducing your staff, and maybe even taking your space.After all, everything's on the Internet now, right? Who needs librarians and libraries?  Can't people just get books from Amazon and information from Google?So here's the thing.  It's not enough just to get your decision-makers to listen. You have to get them to agree with you. And how are you going to do that?In fact, I can hear some of you now saying “I've been trying for years to get them to agree!  That's the whole point of my advocacy!”In his book This is Marketing, Seth Godin says the biggest mistake is to “Assume that everyone is like you, knows what you know, wants what you want”.They aren't and they don't. Advocacy is marketing. Every library and every librarian needs to learn how to market honestly and effectively. Godin goes on to say that “marketing is the act of making change happen”, and “You haven't made an impact until you've changed someone”. He further states that you have to connect with your audience and gain trust.  This requires understanding their worldview and their desires. So how do you get key people to both listen and agree?  By learning the language of your listener. By gaining understanding of their worldview and desires and showing directly how funding and supporting your library will help them achieve their goals.For complete show notes and resources, go to masterfullibrarian.com/ep-11

Welcome to the Shelf Care Interview, an occasional conversation series where Booklist talks to book people. This Shelf Care Interview is sponsored by Macmillan Library Marketing. In this episode of the Shelf Care Interview, Susan Maguire talks to the Macmillan Library Marketing Team, Talia Sherer, Amanda Rountree, Emily Day, and Samantha Slavin, to answer the question: Who is this team of book-a-holics and why should librarians give a hoot about their recommendations?

Today we’re talking all about the exciting and *often underestimated* field of marketing with Zach O’Neal! Zach is currently in his DREAM JOB working as a product engagement manager at Disney+ in New York. Before Disney+, he held a host of other fascinating positions in marketing, many of which were at FOX News. You’ll love hearing all about his inspiring career story and what YOU can do if you’re interested in pursuing a career in marketing. Enjoy! ------------------------------------------------------ ⚡️Get Career Coaching: Schedule a free, 30 min consultation with me to assess how career coaching can help you identify your true calling and land the exact job that will pay you to fulfill it: Learn more at www.kelseykemp.com/coaching ------------------------------------------------------

In this episode we again head to Ontario virtually and speak with Linda Hazzan who is the Director of Communications, Programming and Customer Engagement at the Toronto Public Library. Linda spoke to the guys about marketing, reaching beyond the everyday library user and the Bridge Technology Services Assessment Toolkit which is a customizable web-based solution […]

Have you ever been in the position to market library events or services without ever having a course that taught you how? As libraries, we want to break through the noise of all the other messages that people see every day to share the word about all that we have to offer. Having a marketing mindset can create inroads to those we serve and ensure awareness about all we have to offer our communities. On this show, I speak with Kathy Dempsey, author of the book The Accidental Library Marketer and former Chair of the Library Marketing and Communications Conference. She offers practical advice that will make you an astute marketer in no time.

E165 Literary agent, former editor human Molly O’Neill currently works for Root Literary. Over the last sixteen years, Molly has been an Editor at HarperCollins Children’s Books, where she acquired Veronica Roth’s juggernaut Divergent series, the Head of Editorial at Storybird, a publishing/tech start-up, a member of the School & Library Marketing departments at both HarperCollins and […]

Our guest is Cordelia Anderson, a marketing and communications consultant who works primarily with libraries and nonprofits. She is the former director of marketing and communications at the Charlotte-Mecklenburg County Library in North Carolina.

Molly O'Neill and I discuss her career in publishing from her start in marketing with Clarion Books to her time as an editor with Harper Collins to her current role as a literary agent with Root Literary. She shares the experience of discovering and editing DIVERGENT (and I reveal an embarrassing encounter I had with Veronica Roth). We talk about the relationship between authors and editors and how to keep it from going off kilter, the truth about rejection, and some practical tips for writing the dreaded synopsis. As a special bonus, we're treated to a live reading of ROBERT PATTINSON: ETERNALLY YOURS from one of its coauthors. This episode is packed with insight into the world of publishing and you'll want to listen to it multiple times through. Molly O'Neill is a literary agent with Root Literary. For the past sixteen years, she has held various roles inside the publishing industry: previously, she was an Editor at HarperCollins Children's Books, where she acquired Veronica Roth's juggernaut Divergent series, among many other fantastic projects; the Head of Editorial at Storybird, a publishing/tech start-up; a member of the School and Library Marketing departments at both HarperCollins and Clarion Books; and an Agent at Waxman Leavell Literary Agency. Molly loves the creative process and early-stage project development, is invigorated by business strategy and entrepreneurial thinking, and is fascinated by the intersections of art, commerce, creativity, and innovation. Molly is especially passionate about the people behind books, and takes pride in discovering and evangelizing talented authors and illustrators, expanding the global reach of their work, and finding new ways to build connections and community among creators, readers, stories, and their champions. She hunts for new talent and speaks about the importance of books for young people at a variety of conferences for writers, illustrators, and educators around the world each year, and is on the faculty of the Columbia Publishing Course, where she helps train new generations of publishing professionals. Molly is an alum of Marquette University, an erstwhile Texan, and a current dweller of Brooklyn, NY. She is drawn to authors and artists who constantly challenge themselves, who are adept at communicating with their audiences, who are creative and flexible thinkers, and who have as much enthusiasm for their readers as for their own successes. Wit, strong writing, vivid settings, a passion for craft, or a well-timed reaction gif will always catch her eye. MiddleGradeNinja.com MollyOneillBooks.com RootLiterary.com

Grace shares Part 2 of the interview with Victoria Stapleton, the executive director of school and library marketing at Little, Brown Books for Young Readers (which is the main publisher of her books).  This is part 2 of the interview.

In this episode Grace shares an interview with Victoria Stapleton, the executive director of school and library marketing at Little, Brown Books for Young Readers (which is the main publisher of her books).  This interview has been broken up into two parts. Please come back on wed to hear part 2.

I'm getting ready to head to Seattle for ALA Midwinter. So what even IS that? In this episode, I speak to Jenny Choy, the Associate Director for School-Library Marketing for Abrams Books for Young Readers. Jenny tells us the difference between publicity, marketing, and school-library marketing, and gives us the lowdown about what happens behind the booth curtains at a big librarian conference like ALA. What books are on display, and why? Which authors get invited, and why? What does she wish that authors knew about her job? So much great info! Yay!

In Games in Schools and Libraries Donald Dennis and Jenn Bartlett, of the Manchester Public Library, talk about utilizing social media and soliciting free games.  You can see more Jenn on  Favorite Game Friday, Instagram, and Board Game Geekhttp://www.dicetower.com/video-category/favorite-game-fridayboardgamegeek.com/user/boardgamelibrarianhttps://www.instagram.com/boardgame.librarian/  00:42 Social Media Discussion HootsuiteInstagramReadit and the gaming subreaditTwitter & Board Game Hour on twitterFacebook & The League of Librarian Gamers & Library Marketing and Outreach30:40 ShushCon Ad!32:29 Soliciting DonationsDonald and Jenn talk about soliciting donations from publishers who may be experiencing fatigue from the librarians asking for free games. Companies DiscussedRio Grande Games GMT GamesBrotherwise games  - Best known for Boss Monster  Christian  and Osprey Games  shushcon.com The Games in Schools and Libraries podcasts and blogs are produced by Inverse Genius in association with the Georgetown County Library SystemEmail us: schoolsandlibraries@gmail.comMusic by Ian SovinePermalink

This past Thursday and Friday, I was in San Antonio for TLA—the Texas Library Association’s annual conference. I brought my microphone. In this episode, we talk to librarian Curren McLane, a member of TLA’s planning committee, and to Venessa Carson, who is part of the School and Library Marketing team at Penguin Young Readers . We also get an airport-hot-take from Marissa Grossman and Kate Meltzer, two Penguin editors who were also in attendance, and, in my downtime, I roam the main exhibition hall. Full show notes: https://jackcheng.com/see-you-on-the-bookshelf/10-the-librarian-conference

In this edition of “Marketing That Makes a Difference,” George Farris discusses the marketing strategy used by the Public Library of Youngstown & Mahoning County with Library Director Heidi Daniel. The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and is affectionately known as “That Library Lady” […] The post Library Marketing Strategy appeared first on Farris Marketing.