Podcasts about communications conference

For the 165th episode of the Healthcare IT Today Podcast, we are taking a look back at the Healthcare Marketing and Communications Conference! We kick this episode off by discussing our biggest takeaways coming out of the Swaay.Health LIVE conference. Then we narrow our focus down to the two big panels at the conference, the […]

Hosts Colin Hung and John Lynn discuss Takeaways from the Healthcare Marketing and Communications Conference. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

NEWS (5/20/24–5/21/24) • WWE Going To Air Reality Show and Documentaries In Its First Year On Netflix → Speaking at the JPMorgan Global Technology, Media, and Communications Conference on Monday, TKO head Mark Shapiro discussed WWE's partnership with Netflix and announced that starting January 2025, they will produce additional content. This includes a docu-series and documentaries about WWE stars. • Mark Henry's AEW Contract is up by May 31st → He does a lot of good for the community and has a steady gig on Busted Open. Would he stay? Would he return to WWE? Would he just stick to Busted Open? • Eddie Kingston's Injury Worse than initially reported → In addition to the broken leg, he suffered a meniscus tear and a torn ACL; has to undergo surgery - expected to be out minimum of 9 months; putting his earliest return to January 2025. • Announced earlier today that Giulia has fractured her RT wrist → Fightful Select has learned from WWE and NXT sources that despite [the injury], WWE remain hopeful that she will be ready for their targeted debut date for her at NXT Heatwave vs Roxanne Perez. • AEW is Moving All Out back Six days to Sat. Sept 7th → Will likely be confirmed on Dynamite. Still going to emanate from the NOW Arena in Hoffman Estates. Rampage/Collision on Friday from the Chicago area. WWE RAW (5/20/24) - Greensboro, NC • Earlier Today Arrivals: Liv gets out of a car driven by… Finn Balor • Sami Zayn In-Ring Segment • Match: Sami Zayn vs. Chad Gable • Vignette Promo: IYO SKY • Backstage: Attempted Interview w/Alpha Academy, turns attention to attack on Cruz Del Toro • Match: Bron Breakker vs. Kale Dixon • Backstage: Dixon being wheeled to an Ambulance, Kiana James tried talking to Pearce, Breakker says this is all Pearce's fault • QOTR Semi-Final Match: IYO SKY vs. Lyra Valkyria • Backstage: R-Truth, New Catch Republic, Miz • Backstage: Kayla w/Ilja Dragunov, Ricochet– Bron Breakker • Backstage: Judgment Day Clubhouse • Backstage: Shayna Baszler + Zoey Stark run into… Sonya Deville • Earlier Promo: GUNTHER in the empty stands • Match: Awesome Truth vs. Judgment Day • Backstage: Becky Lynch + Lyra Valkyria… then Liv Morgan • Backstage: Sami Zayn, Bronson Reed, Otis • In Ring Segment: Becky Lynch, Liv Morgan • Backstage: Judgment Day Clubhouse… Demon “briefcase” in background • Backstage: New Day… Karrion Kross • Match: #1 Contenders Match: KC2 vs. Damage CTRL vs. Shayna + Zoey vs. Maxxine+Ivy • Backstage: Kayla with Ludvig Kaiser… then Drew McIntyre • Backstage: Chad Gable… Creed Brothers… Otis… Shayna/Zoey/Sonya talking in background • Backstage: Jey Uso promo, run up to his entrance • KOTR Semi-Final Match: Jey Uso vs. GUNTHER WWE NXT (5/21/24) • NA Qualifier Match: Fallon Henley vs. Thea Hail • Tag Team Title Match: The Family vs. Axiom + Nathan Frazier • NA Title #1 Contender Match: Wes Lee vs. Joe Coffey vs. Josh Briggs {Double Pin} • Backstage: Ava announces that Oba Femi will face Wes Lee + Joe Coffey in a Triple Threat Match at Battleground • NA Qualifier Match: Jaida Parker vs. Brinley Reece • Match: Lexis King vs. Dante Chen • In-Ring Segment: Trick Williams, Meta-Four, Gallus • Main Event: Shayna Baszler & Lola Vice vs. Natalya & Karmen Petrovic

Disney: We discuss Iger's Q&A session on May 15, 2024 at the MoffettNathanson Media, Internet, & Communications Conference in New York City. Even though he also comments on Disney+, we focus our discussion on his Disney Parks comments. What do you think about his comments or our discussion? Let us know at show@magicourway.com. Every opinion will forever be welcome on this Disney fan podcast.

Disney stock dropped again after their presentation at the MoffettNathanson Media, Internet, and Communications Conference. But why? Could it be that rival Netflix posted massive numbers for their ad-supported tier, while Disney is still floundering around? Likely... ➡️ Tip Jar and Fan Support: http://ClownfishSupport.com ➡️ Official Merch Store: http://ShopClownfish.com ➡️ Official Website: http://ClownfishTV.com ➡️ Audio Edition: https://open.spotify.com/show/6qJc5C6OkQkaZnGCeuVOD1 About Us: Clownfish TV is an independent, opinionated news and commentary channel that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles. Disclaimer: This series is produced by Clownfish Studios and WebReef Media, and is part of ClownfishTV.com. Opinions expressed by our contributors do not necessarily reflect the views of our guests, affiliates, sponsors, or advertisers. ClownfishTV.com is an unofficial news source and has no connection to any company that we may cover. This channel and website and the content made available through this site are for educational, entertainment and informational purposes only. These so-called “fair uses” are permitted even if the use of the work would otherwise be infringing. #Netflix #Disney #News #Commentary #Reaction #Podcast #Comedy #Entertainment #Hollywood #PopCulture #Tech

Jennifer Witz, of Sirius XM Holdings Inc., recently highlighted the company's objectives and strategic plans at the UBS Global Media and Communications Conference. Witz affirmed the company's commitment to growth and subscriber acquisition while also underscoring its focus on strategic cost management. She revealed SiriusXM's endeavors in cost reductions over the past year, pointing to a reported net savings of around $40 million in the previous quarter. This information, shared during their latest earnings call, has underlined SiriusXM's successful efforts in controlling expenditures. A focal point of Witz's address was the launch of SiriusXM's next-generation platform. With this upgrade, the company intends to boost its user experience by presenting new apps and web players, enhanced search capabilities, and personalized content recommendations. Through a unique roster of content, handpicked playlists, and a comprehensive program of live sports, SiriusXM aspires to distinguish itself from competitors in the music streaming market. Witz outlined the corporation's growth strategy, which includes an approach to broaden subscriber numbers, subscription revenue, and advertising supported by the new platform. SiriusXM is keen on reaching broader and more assorted demographics, particularly the younger generation, while concurrently reducing churn and bolstering conversion rates. The company plans to use its robust ties with automobile manufacturers to cater to prospective car buyers. Simultaneously, SiriusXM continues with its meticulous strategic cost management. The company has realized substantial cost savings and is resolved to maintain a robust balance sheet with growing free cash flow. Witz also indicated the company's consideration of potential tax benefits and an openness to capitalize on opportunities to attain their target leverage rate. In Witz's address, SiriusXM's emphasis on growth, user acquisition, and thoughtful cost management became apparent. With a new platform and continuous cost reduction initiatives, SiriusXM aims to fortify its standing in the audio entertainment marketplace, all while offering an exceptional user experience to its diverse user base. SIRI Company info: https://finance.yahoo.com/quote/SIRI/profile For more PSFK research : www.psfk.com  This email has been published and shared for the purpose of business research and is not intended as investment advice.

Today on the podcast, April and Laura welcome special guest Tiffany Guarnaccia! Tiffany is the CEO of Kite Hill PR — which recently celebrated its 10-year anniversary. She is also the Founder of Communications Week, which takes place this year from November 6-10. Tune in as Tiffany discusses her journey to agency ownership, with advice to help up-and-coming PR practitioners find the most fulfilling career path. She also shares an inside look at her decision to found the first-ever Communications Week. Tune in to get the scoop on this year's event, including a line-up of webinars, workshops, panel discussions, networking, research, industry forecasts, Ragan's Future of Communications Conference, and more! Later in this episode, April and Laura discuss the latest PR theory to take social media by storm with a look at the possible SEO strategy behind Taylor Swift's recent appearance at the Kansas City Chiefs vs. New York Jets at MetLife stadium. Learn about Tiffany's work and Kite Hill PR here: https://www.kitehillpr.com/  Learn more about CommsWeek 2023 here: https://www.commsweek.com/  Watch the PR News of the Week, from user @emiliemacfie, on TikTok: https://bit.ly/3tPDdyJ  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

The latest episode of Public Power Now features officials with Turlock Irrigation District, the Alaska Power Association and Snohomish County PUD who participated in a panel discussion at the 2023 Northwest Public Power Association's Northwest Innovations in Communications Conference. The panelists offered insights on how to start, sustain, and succeed in the world of utility podcasting. Clark PUD's Cameron Daline introduced the panelists: Brandon McMillan, Communications Specialist at Turlock Irrigation District, Michael Rovito, CCC, Deputy Director at the Alaska Power Association, and Kellie Stickney, PR & Media Liaison at Snohomish County PUD.

Welcome back to the Library Marketing for Library Marketers (LM4LM) Podcast for episode 15 in which I talk with Maria and Jennifer, present and past presidents of the Library Marketing & Communications Conference that is scheduled for this November. Registration is now open online at: https://www.librarymarketingconference.org/Congratulations to all of the scholarship winners and all of the exciting speakers who will be sharing their expertise at the conference! Apologies for some of the background noise in the recordings!Maria Atilano is the Student Engagement Librarian at the University of North Florida's Thomas G. Carpenter Library in Jacksonville, Florida. She began working in academic libraries in 2002 as a student while studying at the University of North Carolina at Greensboro. Before becoming a librarian, Maria held staff positions as Library Services Specialist in Public Services and Sr. Library Services Associate in Special Collections at UNF. She graduated with her MLIS from Florida State University in 2012.Jennifer is the President of IntelliCraft Research, LLC – a strategic marketing and communications consulting firm to libraries, information centers, information professionals, and similar nonprofits. Jennifer is the past president of the Library Marketing & Communications Group and is now a Director at large!Thank you again to Maria and Jennifer for being my guests on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've got a website, although it's bare bones! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now but feel free to contribute anything). There is a quick 3-question survey you can take, too. Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission, or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

Join host Evan Junek as he catches up with Chris Grose, Co-Head of Technology Investment Banking for North America, to uncover the key themes and insights shared at J.P. Morgan's 51st Annual Technology, Media and Communications Conference. They explore the latest market challenges and opportunities shaping the tech banking sector, including IPO pipelines, M&A trends, activism efforts, AI and more.  This episode was recorded on May 17, 2023. This material was prepared by certain personnel of JPMorgan Chase & Co. and its affiliates and subsidiaries worldwide and not the firm's research department. It is for informational purposes only, is not intended as an offer or solicitation for the purchase, sale or tender of any financial instrument and does not constitute a commitment, undertaking, offer or solicitation by any JPMorgan Chase entity to extend or arrange credit or to provide any other products or services to any person or entity. © 2023 JPMorgan Chase & Company. All rights reserved.

In our ninth episode, I approached multiple professionals at the Library Marketing and Communications Conference 2022 held in Indianaoplis, Indiana. I want to express a heartfelt thank you to Alexander Freedman, Maryann Zurmuehlen, Jackie Crawford, Sara DeVries, and the others who graciously allowed me to ask them questions that I forgot to get their names for an appropriate shout out to!Curious about the Library Marketing & Communications Conference? It's held annually. Visit their website for more information, to sign up for their newsletter, to signup to volunteer for next year's conference, or to purchase swag, here: https://www.librarymarketingconference.org/Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now). There is a quick 3-question survey you can take.Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In this episode, I welcome Meghan McCorkell to the podcast. She is the Chief of Marketing Communications and Strategy at the Enoch Pratt Free Library, a large library system in Baltimore. She has extensive professional experience in Journalism and storytelling, has won multiple John Cotton Dana Awards, and discusses the many events she and her team have run successful campaigns for! Meghan finds inspiration from other libraries rather than books, which I totally relate to. Thank you Meghan!Curious about the JOhn Cotton Dana Awards? Check out the requirements for submission on EBSCO's website here: https://www.ebsco.com/about/scholarship-awards/john-cotton-danaThere is still time to register for the upcoming Library Marketing & Communications Conference, here: https://www.librarymarketingconference.org/Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at info@thelibrarianmarketer.org.I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our third episode, Author, Outreach Librarian, Accidental Marketer, Information Literacy Instructor, and international guest speaker, Mark Aaron Polger joins me to discuss his love of libraries, love of learning, researching, in addition to market research, helpful data sources, positioning, survey questions, content design and more!Just a side note, I have been conducting these interviews using Zoom. My camera decided to shut off for the rest of our recording somewhere in the middle of our meeting, and it's noticeable to Mark, so we do talk about it briefly!Mark is currently on sabbatical from his position as an Outreach Librarian at the College of Staten Island, and is completing his Ph.D. and writing another book at the same time!Mark Aaron Polger's website: https://markaaronpolger.com/Find Mark's books on Amazon here: https://amzn.to/3xLYXKSFind Mark's professional publication, the Marketing Libraries Journal, here: https://journal.marketinglibraries.org/There is still time to register for the upcoming 2022 Library Marketing & Communications Conference, here: https://www.librarymarketingconference.org/Mark mentions these data sources in the podcast:ACS - American Community Survey - https://www.census.gov/programs-surveys/acsNielsen Data - https://www.nielsen.com/Have feedback for me? Have topics you'd like me to explore? Have suggestions on how to make my recordings sound better? Please send me questions, comments, constructive criticism, corrections, and anything else that comes to mind at info@thelibrarianmarketer.org.I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).Until next time!...Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

This week on The Download: Podcast profits on the rise in the UK, white noise podcasts prove profitable, and the first Sounds Profitable Business Leader's Summit is headed to Podcast Movement. As is true of many episodes of The Download, we start with an article published on Tuesday. Bron Maher of the Press Gazette published “The Economist considers audio paywall as podcasts reach 3 million people a month.” The lede is somewhat buried, as the interesting information lies not in the framework of The Economist’s future plans to paywall podcasts, but in just how much traffic those free podcasts bring in. Prior to the launch of the publication’s flagship podcast The Intelligence, The Economist had seven full-time employees dedicated to podcasting. As of 2022 that number has ballooned to thirty of the paper’s nearly 320 staff. Quoting the article: “The Intelligence gets approximately 350,000 downloads an episode. In a month, Prideaux said the podcast can now reach as many as two million listeners. During peak coverage of the invasion of Ukraine, the figure hit two and a half million. Across its entire podcast stable, The Economist is now being listened to by more than three million people a month. That compares against 1.2 million print subscribers – while its digital circulation in the second half of 2021 was 995,228, according to its ABC report.” John Prideaux, director of podcasts for The Economist, notes that the podcasting wing’s success brings an unexpected level of familiarity with one’s audience. The Economist’s longstanding policy on not publishing bylines does not extend to their shows, allowing parasocial relationships to blossom where they wouldn’t in articles of identical information without an author attached. Maher quotes Prideaux: “I mean, it’s a bit of a surprise – some of our people, who are on the podcast, they suddenly get not exactly recognised, but internet famous in a way that is new for a place with no bylines. And some of them find that a bit alarming.” Regardless of whether the publication paywalls previously free content, nearly two decades of embracing podcasting has lead The Economist to a point where a fraction of its staff bring in more impressions via podcast audience than the actual published paper. Jacob Kastrenakes, writing for Hot Pod Insider, covered several iHeartMedia higher-ups appearing at Tuesday’s J.P. Morgan Global Tech, Media, and Communications Conference. The main takeaway of the talk? iHeart believes there’s a finite window in which one can determine if a podcast can be made successful purely through promotion. “First off, a show has to be good, according to Bob Pittman, iHeart’s CEO and chairman. ‘We can’t make something that’s not a hit a hit,’ he said. From there, it comes down to marketing. ‘What we can generally find is probably in two or three weeks, we can see if we've got a hit or not with heavy promotion.’” Though, unlike radio, a lack of success during launch window doesn’t spell death for the product. Kastrenakes quotes Pittman as saying podcasts have “unlimited shelf space.” Without a limited amount of bandwidth on which to program, iHeart is able to take risks on relatively cheaper production costs and - even if it doesn’t take off in the 2 to 3 week launch period - allow the product to exist on its own in hopes outside forces lead to a free resurgence in popularity. Once again we circle back to the global story of podcasting doing well everywhere, not just in the North American markets. Quite well, in fact, according to Aisha Majid’s article on the latest Digital Publishers’ Revenue Index for the Press Gazette. “Among the sample of 12 publishers included in the report, which was produced by the Association of Online Publishers (AOP) and Deloitte, audio revenue hit £4.2m in the first quarter of this year. This was six times what they made in the first quarter of 2021.” Deloitte’s Dan Ison claims daily podcast listening has caught up to online radio in the UK, growing to the point one in ten adults under 25 pay for at least one form of premium podcast subscription. AOP managing director Richard Reeves, as quoted by Majid, said: “We’ve seen revenue for digital audio grow steadily over the last few quarters, driven in part by what’s being deemed the ‘golden age of podcasts’. The 500% revenue growth reported for this channel in Q1 2022 demonstrates that publishers are now successfully monetising this type of content.” This next bit of news is home-grown as it comes direct from Sounds Profitable founder—and former host of The Download—Bryan Barletta. In partnership with Podcast Movement, the first Sounds Profitable Business Leaders Summit will take place August 23rd in Dallas, Texas. “On its own, a one-day business-focused event would be a hard sell to just about anyone, even in NYC or LA. But as an industry, we absolutely need one. A day dedicated to the real tough conversations that the industry needs to have in order for us to drive the progress that leads to a $4bn US podcast advertising industry and then some. So, for an event like this to thrive, it would need to be attached to the undisputed leading podcast industry event in America.” The summit is slated to kick off with the Sounds Profitable quarterly research report. “Measurement, video, and programmatic are words we hear in conversation every single day. Sometimes positively, occasionally from a negative perspective, and most often from a place of curiosity. So we’ve gathered the best and brightest to make sure we’re all on the same page, as each of these three topics continue to grow in popularity and importance.” While the quarterly report will be available publicly, the rest of the Summit - keeping in line with a key goal of fostering candid conversations on where to take the future of podcasting - will only be accessible to members of companies that sponsor Sounds Profitable. For our last full story of the week we turn to Ashley Carman’s Bloomberg piece from Wednesday: Spotify Podcasters Are Making $18,000 a Month With Nothing But White Noise. Carman’s brief journey into the world of white noise podcasting reveals a surprisingly healthy field of competing products all fundamentally designed to serve up calming soundscapes to put audiences to sleep, all while running occasional ads to their slumbering subscribers. Quoting Carman: “Those who did respond to interview requests say they are making good money, winning over fans and marveling at the power of podcast distribution. Collectively, the shows represent a burgeoning and lucrative podcast genre.” Take, for instance, the story of Brandon Reed: a man whose podcasting career started by using Anchor more as a file hosting platform for white noise to soothe his own son rather than intending on distributing the files globally. Three years later things are extremely different. Quoting Carman again: “His inadvertent hit has also made the charts on Apple Inc.’s Podcasts app and has reached over 26.6 million total listens, he said. Reed now offers a $2.99 monthly subscription, which gives paying customers access to additional sounds and the ability to request new ones. When a chiropractor needed railroad clacking for an anxious patient, Reed went out and captured it. So far, he’s made over $10,000 through subscriptions.” At the risk of reigniting years-old social media arguments as to what it means for a piece of media to qualify as a podcast, these snippets from the world of calming noise serve as a reminder that restrictive views of podcasts both in format and content can leave niches unserved. And finally, befitting of a short episode we only have one article for our semi-recurring segment spotlighting articles worth reading that didn’t quite make it into the episode. This week The Download recommends The Podcast in Quebec in 2021 by Bruno Guglielminetti. Fair warning, the post is in French, but it contains statistics relevant to The Download’s ongoing coverage of podcasting’s growth in global markets. Time to dust off that vocab textbook from college. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Podcast profits on the rise in the UK, white noise podcasts prove profitable, and the first Sounds Profitable Business Leader's Summit is headed to Podcast Movement. As is true of many episodes of The Download, we start with an article published on Tuesday. Bron Maher of the Press Gazette published “The Economist considers audio paywall as podcasts reach 3 million people a month.” The lede is somewhat buried, as the interesting information lies not in the framework of The Economist’s future plans to paywall podcasts, but in just how much traffic those free podcasts bring in. Prior to the launch of the publication’s flagship podcast The Intelligence, The Economist had seven full-time employees dedicated to podcasting. As of 2022 that number has ballooned to thirty of the paper’s nearly 320 staff. Quoting the article: “The Intelligence gets approximately 350,000 downloads an episode. In a month, Prideaux said the podcast can now reach as many as two million listeners. During peak coverage of the invasion of Ukraine, the figure hit two and a half million. Across its entire podcast stable, The Economist is now being listened to by more than three million people a month. That compares against 1.2 million print subscribers – while its digital circulation in the second half of 2021 was 995,228, according to its ABC report.” John Prideaux, director of podcasts for The Economist, notes that the podcasting wing’s success brings an unexpected level of familiarity with one’s audience. The Economist’s longstanding policy on not publishing bylines does not extend to their shows, allowing parasocial relationships to blossom where they wouldn’t in articles of identical information without an author attached. Maher quotes Prideaux: “I mean, it’s a bit of a surprise – some of our people, who are on the podcast, they suddenly get not exactly recognised, but internet famous in a way that is new for a place with no bylines. And some of them find that a bit alarming.” Regardless of whether the publication paywalls previously free content, nearly two decades of embracing podcasting has lead The Economist to a point where a fraction of its staff bring in more impressions via podcast audience than the actual published paper. Jacob Kastrenakes, writing for Hot Pod Insider, covered several iHeartMedia higher-ups appearing at Tuesday’s J.P. Morgan Global Tech, Media, and Communications Conference. The main takeaway of the talk? iHeart believes there’s a finite window in which one can determine if a podcast can be made successful purely through promotion. “First off, a show has to be good, according to Bob Pittman, iHeart’s CEO and chairman. ‘We can’t make something that’s not a hit a hit,’ he said. From there, it comes down to marketing. ‘What we can generally find is probably in two or three weeks, we can see if we've got a hit or not with heavy promotion.’” Though, unlike radio, a lack of success during launch window doesn’t spell death for the product. Kastrenakes quotes Pittman as saying podcasts have “unlimited shelf space.” Without a limited amount of bandwidth on which to program, iHeart is able to take risks on relatively cheaper production costs and - even if it doesn’t take off in the 2 to 3 week launch period - allow the product to exist on its own in hopes outside forces lead to a free resurgence in popularity. Once again we circle back to the global story of podcasting doing well everywhere, not just in the North American markets. Quite well, in fact, according to Aisha Majid’s article on the latest Digital Publishers’ Revenue Index for the Press Gazette. “Among the sample of 12 publishers included in the report, which was produced by the Association of Online Publishers (AOP) and Deloitte, audio revenue hit £4.2m in the first quarter of this year. This was six times what they made in the first quarter of 2021.” Deloitte’s Dan Ison claims daily podcast listening has caught up to online radio in the UK, growing to the point one in ten adults under 25 pay for at least one form of premium podcast subscription. AOP managing director Richard Reeves, as quoted by Majid, said: “We’ve seen revenue for digital audio grow steadily over the last few quarters, driven in part by what’s being deemed the ‘golden age of podcasts’. The 500% revenue growth reported for this channel in Q1 2022 demonstrates that publishers are now successfully monetising this type of content.” This next bit of news is home-grown as it comes direct from Sounds Profitable founder—and former host of The Download—Bryan Barletta. In partnership with Podcast Movement, the first Sounds Profitable Business Leaders Summit will take place August 23rd in Dallas, Texas. “On its own, a one-day business-focused event would be a hard sell to just about anyone, even in NYC or LA. But as an industry, we absolutely need one. A day dedicated to the real tough conversations that the industry needs to have in order for us to drive the progress that leads to a $4bn US podcast advertising industry and then some. So, for an event like this to thrive, it would need to be attached to the undisputed leading podcast industry event in America.” The summit is slated to kick off with the Sounds Profitable quarterly research report. “Measurement, video, and programmatic are words we hear in conversation every single day. Sometimes positively, occasionally from a negative perspective, and most often from a place of curiosity. So we’ve gathered the best and brightest to make sure we’re all on the same page, as each of these three topics continue to grow in popularity and importance.” While the quarterly report will be available publicly, the rest of the Summit - keeping in line with a key goal of fostering candid conversations on where to take the future of podcasting - will only be accessible to members of companies that sponsor Sounds Profitable. For our last full story of the week we turn to Ashley Carman’s Bloomberg piece from Wednesday: Spotify Podcasters Are Making $18,000 a Month With Nothing But White Noise. Carman’s brief journey into the world of white noise podcasting reveals a surprisingly healthy field of competing products all fundamentally designed to serve up calming soundscapes to put audiences to sleep, all while running occasional ads to their slumbering subscribers. Quoting Carman: “Those who did respond to interview requests say they are making good money, winning over fans and marveling at the power of podcast distribution. Collectively, the shows represent a burgeoning and lucrative podcast genre.” Take, for instance, the story of Brandon Reed: a man whose podcasting career started by using Anchor more as a file hosting platform for white noise to soothe his own son rather than intending on distributing the files globally. Three years later things are extremely different. Quoting Carman again: “His inadvertent hit has also made the charts on Apple Inc.’s Podcasts app and has reached over 26.6 million total listens, he said. Reed now offers a $2.99 monthly subscription, which gives paying customers access to additional sounds and the ability to request new ones. When a chiropractor needed railroad clacking for an anxious patient, Reed went out and captured it. So far, he’s made over $10,000 through subscriptions.” At the risk of reigniting years-old social media arguments as to what it means for a piece of media to qualify as a podcast, these snippets from the world of calming noise serve as a reminder that restrictive views of podcasts both in format and content can leave niches unserved. And finally, befitting of a short episode we only have one article for our semi-recurring segment spotlighting articles worth reading that didn’t quite make it into the episode. This week The Download recommends The Podcast in Quebec in 2021 by Bruno Guglielminetti. Fair warning, the post is in French, but it contains statistics relevant to The Download’s ongoing coverage of podcasting’s growth in global markets. Time to dust off that vocab textbook from college. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Podcast profits on the rise in the UK, white noise podcasts prove profitable, and the first Sounds Profitable Business Leader's Summit is headed to Podcast Movement. As is true of many episodes of The Download, we start with an article published on Tuesday. Bron Maher of the Press Gazette published “The Economist considers audio paywall as podcasts reach 3 million people a month.”  The lede is somewhat buried, as the interesting information lies not in the framework of The Economist's future plans to paywall podcasts, but in just how much traffic those free podcasts bring in. Prior to the launch of the publication's flagship podcast The Intelligence, The Economist had seven full-time employees dedicated to podcasting. As of 2022 that number has ballooned to thirty of the paper's nearly 320 staff. Quoting the article:  “The Intelligence gets approximately 350,000 downloads an episode. In a month, Prideaux said the podcast can now reach as many as two million listeners. During peak coverage of the invasion of Ukraine, the figure hit two and a half million. Across its entire podcast stable, The Economist is now being listened to by more than three million people a month. That compares against 1.2 million print subscribers – while its digital circulation in the second half of 2021 was 995,228, according to its ABC report.” John Prideaux, director of podcasts for The Economist, notes that the podcasting wing's success brings an unexpected level of familiarity with one's audience. The Economist's longstanding policy on not publishing bylines does not extend to their shows, allowing parasocial relationships to blossom where they wouldn't in articles of identical information without an author attached. Maher quotes Prideaux: “I mean, it's a bit of a surprise – some of our people, who are on the podcast, they suddenly get not exactly recognised, but internet famous in a way that is new for a place with no bylines. And some of them find that a bit alarming.” Regardless of whether the publication paywalls previously free content, nearly two decades of embracing podcasting has lead The Economist to a point where a fraction of its staff bring in more impressions via podcast audience than the actual published paper.  Jacob Kastrenakes, writing for Hot Pod Insider, covered several iHeartMedia higher-ups appearing at Tuesday's J.P. Morgan Global Tech, Media, and Communications Conference. The main takeaway of the talk? iHeart believes there's a finite window in which one can determine if a podcast can be made successful purely through promotion. “First off, a show has to be good, according to Bob Pittman, iHeart's CEO and chairman. ‘We can't make something that's not a hit a hit,' he said. From there, it comes down to marketing. ‘What we can generally find is probably in two or three weeks, we can see if we've got a hit or not with heavy promotion.'” Though, unlike radio, a lack of success during launch window doesn't spell death for the product. Kastrenakes quotes Pittman as saying podcasts have “unlimited shelf space.” Without a limited amount of bandwidth on which to program, iHeart is able to take risks on relatively cheaper production costs and - even if it doesn't take off in the 2 to 3 week launch period - allow the product to exist on its own in hopes outside forces lead to a free resurgence in popularity.  Once again we circle back to the global story of podcasting doing well everywhere, not just in the North American markets. Quite well, in fact, according to Aisha Majid's article on the latest Digital Publishers' Revenue Index for the Press Gazette.  “Among the sample of 12 publishers included in the report, which was produced by the Association of Online Publishers (AOP) and Deloitte, audio revenue hit £4.2m in the first quarter of this year. This was six times what they made in the first quarter of 2021.” Deloitte's Dan Ison claims daily podcast listening has caught up to online radio in the UK, growing to the point one in ten adults under 25 pay for at least one form of premium podcast subscription.  AOP managing director Richard Reeves, as quoted by Majid, said:  “We've seen revenue for digital audio grow steadily over the last few quarters, driven in part by what's being deemed the ‘golden age of podcasts'. The 500% revenue growth reported for this channel in Q1 2022 demonstrates that publishers are now successfully monetising this type of content.” This next bit of news is home-grown as it comes direct from Sounds Profitable founder—and former host of The Download—Bryan Barletta. In partnership with Podcast Movement, the first Sounds Profitable Business Leaders Summit will take place August 23rd in Dallas, Texas.  “On its own, a one-day business-focused event would be a hard sell to just about anyone, even in NYC or LA. But as an industry, we absolutely need one. A day dedicated to the real tough conversations that the industry needs to have in order for us to drive the progress that leads to a $4bn US podcast advertising industry and then some. So, for an event like this to thrive, it would need to be attached to the undisputed leading podcast industry event in America.”  The summit is slated to kick off with the Sounds Profitable quarterly research report.  “Measurement, video, and programmatic are words we hear in conversation every single day. Sometimes positively, occasionally from a negative perspective, and most often from a place of curiosity. So we've gathered the best and brightest to make sure we're all on the same page, as each of these three topics continue to grow in popularity and importance.” While the quarterly report will be available publicly, the rest of the Summit - keeping in line with a key goal of fostering candid conversations on where to take the future of podcasting - will only be accessible to members of companies that sponsor Sounds Profitable.  For our last full story of the week we turn to Ashley Carman's Bloomberg piece from Wednesday: Spotify Podcasters Are Making $18,000 a Month With Nothing But White Noise.  Carman's brief journey into the world of white noise podcasting reveals a surprisingly healthy field of competing products all fundamentally designed to serve up calming soundscapes to put audiences to sleep, all while running occasional ads to their slumbering subscribers. Quoting Carman: “Those who did respond to interview requests say they are making good money, winning over fans and marveling at the power of podcast distribution. Collectively, the shows represent a burgeoning and lucrative podcast genre.” Take, for instance, the story of Brandon Reed: a man whose podcasting career started by using Anchor more as a file hosting platform for white noise to soothe his own son rather than intending on distributing the files globally. Three years later things are extremely different. Quoting Carman again: “His inadvertent hit has also made the charts on Apple Inc.'s Podcasts app and has reached over 26.6 million total listens, he said. Reed now offers a $2.99 monthly subscription, which gives paying customers access to additional sounds and the ability to request new ones. When a chiropractor needed railroad clacking for an anxious patient, Reed went out and captured it. So far, he's made over $10,000 through subscriptions.” At the risk of reigniting years-old social media arguments as to what it means for a piece of media to qualify as a podcast, these snippets from the world of calming noise serve as a reminder that restrictive views of podcasts both in format and content can leave niches unserved.  And finally, befitting of a short episode we only have one article for our semi-recurring segment spotlighting articles worth reading that didn't quite make it into the episode. This week The Download recommends The Podcast in Quebec in 2021 by Bruno Guglielminetti.  Fair warning, the post is in French, but it contains statistics relevant to The Download's ongoing coverage of podcasting's growth in global markets. Time to dust off that vocab textbook from college.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

Packy is a self described "narrative investor" and so does not do anything remotely close to objective analysis. But his is still a nice recap of what Twitter has done recently and could continue to do.You can catch Twitter's Revival, Pt. 1 with Kayvon Beykpour, Twitter's head of consumer product, here. Audio Source: https://www.notboring.co/p/how-twitter-got-its-groove-back---How Twitter Got Its Groove Back2020 was a good year for Twitter. Since Elliott Management and Silver Lake took board seats in March, $TWTR is up 94%. As of Q3, the company had 187 million monetizable Daily Active Users (mDAU) up 29% from the previous year. For context, Facebook grew DAUs by 12% over the same period, albeit off a much higher base. At the start of the pandemic, Twitter decided to prioritize its revenue products, and after a slow Q2 due to the pandemic, the company roared back. Revenue grew 14% YoY to $936 million in Q3, smashing estimates. Twitter has mostly focused on brand advertising to date, but aided by the rebuild of its ad server, it has started rolling out direct response ad formats, and will launch a new Mobile Application Promotion offering this year. It's also working on tools to let SMBs better self-serve ads, overhauling what has traditionally been an absolutely terrible product. It might be working, too. Last night, @nongaap highlighted a few ads during the Super Bowl that seem more targeted, timely, and relevant than anything I've ever seen on Twitter. If Twitter finally gets ads right, that's a huge tailwind, but the most exciting thing about Twitter is that it's started making moves against the Fantasy Jack Twitter Roadmap.  Verification. After nearly four years of letting verification languish, shrouded in uncertainty, Twitter announced in November that it's bringing back its verification program. It will keep its focus on organizations and influential individuals for now, and isn't moving all the way towards verifying all real people and companies, but it's a step in the right direction that shows it's listening to users.  Subscription Products. While Twitter hasn't launched any subscription products yet, it has publicly announced that it's planning to, and that it's being more thoughtful about it than the Prof. At the Oppenheimer Technology, Internet, and Communications Conference in August, CFO Ned Segal said:  When we think about subscription, I wouldn't want you to think too narrowly about the opportunities. There could be subscription opportunities for advertisers. There could be subscription opportunities for consumers. There could be -- whether they are people who use the service a lot to create content or those who tend to be viewing content more or those who are somewhere in between. We don't feel constrained when we think about these opportunities, and I wouldn't want you to think so either.Notice that he didn't mention Kim Kardashian's 69 million followers once, but he did highlight Creators.  Products for Creating, Sharing, and Monetizing Ideas. This is where Twitter has gotten most aggressive recently. Let's break it out. In If I Ruled the Tweets, we suggested that Twitter should build or acquire products for newsletter creation, podcast consumption, and audio-only rooms, among other things. After years of soporific product development, they're actually starting to make moves! In December, Twitter acquired social screen-sharing app Squad and announced the launch of Spaces, its answer to audio-chat unicorn Clubhouse. Spaces lets Twitter users host conversations directly within the app, and the Squad team will work on the product. In early January, Twitter acquired Breaker, a social podcasting app, to help build Spaces. Then, two weeks ago, on January 25th, Twitter acquired newsletter platform Revue. Combined, these moves point to a more confident Twitter, that, election behind it and Trump out of its hair, is focused on the future. It is going to build Creator-focused products and diversify its revenue streams. The pieces are starting to come together. Twitter's Creator BundleWith the launch of Twitter Spaces and the acquisition of Revue, Twitter is building a Creator ecosystem in which it keeps some of the value it creates. It's competing with two hot, a16z-backed startups, Clubhouse and Substack, to own the conversation and the associated monetization opportunities. I think it will win the newsletter wars, which will give it a leg up in the audio wars. When Twitter acquired Revue, Ben Thompson wrote about the acquisition, calling it “the smartest thing Twitter has done in ages.” I agree. In If I Ruled the Tweets, I used Twitter's relationship with Substack to show how much value it gives away, writing of the fact that most Substack discovery happens on Twitter:Who's capturing the value here? The writer captures value in the form of a new free or paid subscriber.Substack captures value in the form of new paid subscribers and new writers. Twitter captures almost zero value. You could argue that it captures a little in the form of increased engagement that it can sell ads against, but when one of its users sees a Substack post and clicks the link, she leaves Twitter and gives her attention to Substack. Substack is in a tricky position. For writers to stick with Substack when they get big despite the 10% fee Substack charges, it will need to help them drive growth. The most effective tool that Substack has built for discovery, though, is a tool that helps people find Substacks by people they follow on Twitter! Twitter can make the whole newsletter discovery experience more seamless and integrated by doing it all within the app, as Thompson lays out well here:Personally, I'm watching closely and would love to switch to Twitter Newsletter as I learn more about the company's plans for the product. It's where I promote Not Boring anyway, and connecting with Twitter would allow me to find new readers more easily, and connect with and learn more about all of you.For new writers, Twitter is trying to make it as easy as possible to start a newsletter, already highlighting it in the “More” menu on the web version of Twitter. At the same time, Twitter is preparing to do battle on the audio-room front with Clubhouse via its Spaces product. It's still in limited beta, but one of the early testers, Chris Cantino, wrote a good breakdown in Twitter Spaces: A Bright Future.Like Substack, much of Clubhouse's growth has come on Twitter's back. The product initially took off when a small set of influential users shared screenshots of the app on Twitter in the spring, creating FOMO and demand, and still today, Twitter is the main distribution channel for Clubhouse. When Elon Musk went on Clubhouse last weekend, he let people know… on Twitter.Elon Musk @elonmuskOn Clubhouse tonight at 10pm LA timeJanuary 31st 202114,010 Retweets219,395 LikesThe conversation about the conversations in Clubhouse also happen on Twitter. When I woke up the morning after Elon's appearance, my entire feed was Tweets about what Elon said, or when he brought Robinhood's Vlad Tenev on-stage. Clubhouse hosts even take audience questions on Twitter. Twitter should be able to close the loop - go live, join the conversation, ask questions, and tweet about the conversation, all in real-time, in one place. Record snippets of public conversations and tweet them directly. DM other participants.  Critics argue that, yes, a theoretical Twitter could do that, but actual Twitter, the one that acquired and squandered Vine, can't figure out search, and let DMs turn into a complete warzone, cannot. Twitter can't build product, they say. I'm more optimistic about Twitter's potential here

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Guest: Bruce Dan, MD Host: Matt Birnholz, MD Dr. Matthew Birnholz interviews Dr. Bruce Dan regarding the benefits of attending the AMA's Medical Communications Conference.