Podcasts about made stick ideas survive others

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Latest podcast episodes about made stick ideas survive others

The Good Leadership Podcast
15 Minutes to Better Thinking: Practical Insights from Chip & Dan Heath's "Made to Stick" with Charles Good | The Good Leadership Podcast #204

The Good Leadership Podcast

Play Episode Listen Later Feb 26, 2025 18:45


Today, we unpack the book "Made to Stick" by Chip and Dan Heath.In this book profile, we uncover why some ideas thrive while others fade away, revealing the science behind creating messages that stick in people's minds. Charles breaks down the six key principles from the Heath brothers' acclaimed book that transform ordinary communication into unforgettable ideas that drive action.Key topics include:• How simplicity creates clarity without oversimplification• Using the element of surprise to capture and maintain attention• Why concrete language trumps abstract concepts every time• Building credibility when you lack authority or endorsements• Making people care by appealing to self-interest and group identity• Leveraging different story types to inspire action through simulationLearn from Charles's breakdown how to make your ideas impossible to ignore by applying these proven principles. Discover practical techniques that will transform how you communicate, persuade, and inspire others in both personal and professional settings.Made to Stick Book: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287-Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99Chapters: (00:00) Introduction(01:20) Simplicity - Distilling Ideas to Their Core (04:30) Unexpectedness - Breaking Patterns for Attention (08:20) Concreteness - Making Ideas Clear and Memorable (10:40) Credibility - Building Believability Without Authority (13:30) Emotion - Making People Care About Your Message (15:40) Stories - Inspiring Action Through Narrative (17:50) Applying the SUCCESs Framework in Communication

BE THAT LAWYER
Julia Hensel: Unlocking Law Firm Success Through Smart Website Optimization

BE THAT LAWYER

Play Episode Listen Later Dec 30, 2024 30:20


In this episode, Steve Fretzin and Julia Hensel discuss:The critical role of SEO in driving law firm growthAdapting to Google's shifting algorithms for visibilityMobile optimization as a key factor for conversionsLeveraging local search strategies for competitive legal markets Key Takeaways:Law firms with strong reputations and histories are ideal candidates for SEO, but smaller-budget firms in large geographies should explore alternative marketing strategies.Google's recent algorithm updates focus on "helpful content" written for people rather than content optimized purely for search, impacting firms using mass-generated or AI-driven content strategies.Many legal websites fail to optimize for mobile, with critical features like inquiry forms often buried at the bottom of pages, significantly reducing conversions.Local Service Ads (LSAs) operate on a pay-per-lead model and require proper tracking and optimization to ensure ROI, particularly in competitive markets. "Google looks for expertise, experience, authoritativeness, and trust. If you are a firm with strong results, with many different cases you can speak to on your site, you're able to prove a lot of those elements, and SEO will be a really strong fit for you." —  Julia Hensel Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 About Julia Hensel: Julia Hensel is the CEO of Lexigate, an SEO agency that services law firms. In her role at Lexigate, Julia oversees the agency's work across website development, content creation, on-page optimization, link building, local strategies, and more. Lexigate focuses on driving measurable growth in signed cases and guarantees an increase in the first year of working together—or will work for free until targeted results are achieved. Connect with Julia Hensel:  Website: https://lexigate.com/Email: julia.hensel@lexigate.comLinkedIn: https://www.linkedin.com/in/juliawittrockhensel/ & https://linkedin.com/company/lexigateFacebook: https://www.facebook.com/lexigateagencyInstagram: https://www.instagram.com/lexigate_com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Audiology Mastery: How to Build Your Dream Practice
Why AI is Your Super Assistant, Not a Replacement | James Altucher

Audiology Mastery: How to Build Your Dream Practice

Play Episode Listen Later Oct 15, 2024 40:50


Many hearing care professionals find themselves drowning in paperwork. Even though AI can help lighten the load, many practitioners are still reluctant to embrace the technology. James Altucher, who once helped develop an AI program to beat a chess grandmaster, has a deep understanding of healthcare AI. In this episode, James and Kevin discuss the enormous potential of AI in healthcare, highlighting how it can reduce burnout, improve practice efficiency, and help healthcare professionals deliver maximum value to their patients. James Altucher is an author, venture capitalist, investor, and expert in emerging technologies like crypto and AI. He has written over 20 books and hosts The James Altucher Show, a popular business podcast. In this episode, Kevin and James will discuss: [00:00:00] Introduction  [00:01:24] Building a Web Empire in the Early Internet Days [00:02:35] Losing Everything and Starting Over [00:06:14] The ‘10 Ideas a Day' Habit That Changed His Life  [00:10:25] AI and the Chess Grandmaster [00:13:21] Understanding the Pessimism Around AI [00:16:44] AI as a Doctor's Super Assistant [00:20:11] How AI Changed Kevin's Life [00:26:01] Reducing Burnout with AI [00:27:30] AI Won't Destroy the World James Altucher is a bestselling author, investor, venture capitalist, and expert in emerging technologies like crypto and AI. He hosts The James Altucher Show, a popular business podcast where he interviews the world's leading peak performers. James has founded 20 businesses, 17 of which have failed, but continues to actively advise or invest in more than 30 companies across sectors such as technology, energy, healthcare, and biotech. He has also authored over 20 books. His writing has been featured in The Financial Times, Forbes, The Wall Street Journal, TechCrunch, and The Huffington Post. Connect with James: James's Website: https://jamesaltucher.com/  James's LinkedIn: https://www.linkedin.com/in/jamesaltucher/  Resources Mentioned: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

The Insight Interviews - Powered by Rewire
Jason and Steve: The Acronym Episode

The Insight Interviews - Powered by Rewire

Play Episode Listen Later Aug 12, 2022 32:46


In this episode Steve and Jason discuss:The weeds and grass analogy We all need hope and positivity Taking action and doing it now Resources and mindsets useful for reducing stressKey Takeaways: Remember the weeds and grass analogy. Crowd out the negative thinking with hopeful, generative, positive ideas. Think about the possibilities, not only about what is but what could be. We all need hope and positivity, real and honest positivity that acknowledges the reality while still looking out for the possibilities. When's the best time to plant an oak tree? 25 years ago. When's the second best time? Today! You might be doing it late, but what's important is that you're doing it now. Take action. A daily practice of meditation decreases stress, do it 10 minutes a day. If you think you don't have 10 minutes, take a deep breath through your nose. When you feel something, don't try to make it go away. Instead, invite it in and name it because if you can name it, you can tame it. “The weeds are either gonna crowd out the good grass or the good grass is gonna crowd out the weeds - with our minds, it's the same exact thing… If the weeds are crowding out the good things, then our actions are gonna be weed-like and the opposite is also true.” - Jason Abell “If we can name it, then we can tame it… What we resist, persists.” - Steve ScanlonBook Mentioned: “Made to Stick: Why Some Ideas Survive and Others Die” by Dan and Chip Heath https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 Connect with Steve and Jason:LinkedIn: Jason or SteveWebsite: Rewire, Inc.: Transformed Thinking Email: grow@rewireinc.com Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Survive & Thrive
Implementing Strategy: Finding More Success Through Flexible Leadership

Survive & Thrive

Play Episode Listen Later Aug 31, 2021 32:36


Everyone loves a good strategy but it requires flexible and thoughtful leadership to actually implement it successfully. Not getting honest buy-in from your team is the quickest way to watch a great strategy fail, which can be the catalyst for a leadership change. On this episode of the Survive & Thrive podcast, Glade Holman joins Jennifer Ayers to discuss implementing strategy in the real world. Glade is the managing director at LearningBridge and the Park LI Group, and has found building ownership and being flexible in his strategy to be the keys to success. Strategy:Glade Holman introduction (1:06) Glade shares his background and what he's doing at LearningBridge and Park LI Group Implementing strategies (3:30) As Glade notes, strategy is fun to talk about but people often forget about the idea of implementation. He believes the analytical part of strategy is far more present than the human element. The human dimension (4:28) Glade details his perspective on the “human experience” and breaks it down into three parts. Applying strategies (6:34) Even the most brilliant strategy will likely fail if you don't apply it correctly and if no one follows it. Glade shares stories about times when the strategy was there but implementation wasn't. Creating buy-in:Building ownership (9:36) As Glade pointed out, there are only two ways to get ownership -- selling them on it or having them build it. He expands upon the idea of involving your team in order to help them through change. Commander's Intent (10:26) A concept the army developed, Commander's Intent gives people the agency to work towards a clear objective without a specific plan in place. Glad discusses how that same concept may appear in the workplace and what being transparent with your team can actually accomplish. Creating a community (14:43) Glade believes a community, not a group or club, is far better at helping your strategy survive and thrive over time.  Leadership:What makes a great leader? (16:49) While some leaders might want to continue refining a strategy until it's perfect, the great leaders want more buy-in. That means trading some flaws in the plan for far more ownership from the team because it's their plan. The issues with the traditional leader role (17:55) The traditional leader role is defined by being stoic, solid, and having all the answers. But valuing transparency and community between the leader and their team is so much more effective, according to Glade. Communicating your strategy (20:51) You've gotten your team involved in your strategizing an you've developed an approach. But how do you talk about it and communicate this strategy. Glade points to localized messaging as a way leadership can kickstart it all. Thriving:How can leaders thrive (26:02) Glade provides the three things he believes leaders and organizations can do to not only survive but thrive in change. Links mentioned:https://www.concinnityus.com/ (Concinnity - Website) https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=asc_df_1400064287/?tag=hyprod-20&linkCode=df0&hvadid=241920322233&hvpos=&hvnetw=g&hvrand=2953682776915455189&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1024663&hvtargid=pla-434396151065&psc=1 (Amazon - Made to Stick: Why Some Ideas Survive and Others Die) https://www.linkedin.com/in/glade-holman-a7548b1/ (Glade Holman - LinkedIn) https://www2.learningbridge.com/ (LearningBridge - Website) https://www.parkli.com/ (Park Li - Website) https://www2.learningbridge.com/simply-feedback-podcast/ (Simply Feedback Podcast)

3,2,1 iRelaunch
EP 203: Relaunching in the Private and Public Sectors After Two Career Breaks, with Alison Cormack

3,2,1 iRelaunch

Play Episode Listen Later Aug 26, 2021 32:30


Alison Cormack serves on the Palo Alto City Council and chairs its Finance Committee. She has relaunched twice - once at Google where she worked for almost five years and then in politics. During a 10-year career break, as a volunteer, she was behind the approval of a $76 million bond measure to rebuild Palo Alto libraries and was the President of the Palo Alto Library Foundation, which raised $4 million in private funding. She took a second career break of 3 years before running for office. Hear how Alison's work and volunteer experiences in the private and public sectors led to her decision to run for office, helped her run her campaign, and prepared her for her current role. We'll hear about what she does on the City Council as well as her advice for anyone interested in relaunching in politics. Resources mentioned in the episode: Asking by Jerold Panas (https://www.amazon.com/Asking-59-Minute-Everything-Members-Volunteers/dp/1889102490) Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath (https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287)

Young Leaders In Technology
Ep4 - How to Change Careers

Young Leaders In Technology

Play Episode Listen Later Sep 7, 2020 38:35


Now, more than ever, people are putting a microscope to their careers and trying to decide if what they are doing is the right thing for them. Be it out of necessity due to the pandemic, a lack of opportunities, a slowing industry or simply due to having a change of heart in their career path - people are looking for help and advice on how they can change things up and move on to greener pastures. On this episode of young leaders in tech, I spoke in depth with Lorcan Nyhan about everything to do with your career path and how you can go about changing or improving it. Lorcan oversees the development and delivery of training with The Communications Clinic. He delivers courses in speech writing, media skills including broadcasting, interview preparation as well presentation skills. He also heads the Careers division and is a Columnist with The Sunday Independent.   “If in a year you haven’t gained anything new that in an interview, you’d be really excited to talk about - that to me is a sign that you may need a change” “How can I, proactively and clearly prove to the interviewee that I can do those six or seven things they are asking for”   Some of the topics covered on this episode: How to know when it is the right time to change your role or career How building your network can help career progression Why targeting your ideal job may not be the best path when changing careers How looking at the jobs in a company you would like to work for can sometimes be better than looking for specific roles in general Why it’s not important to have all of the requirements for a role filled to apply for a job How to find out if a company is the right place to work for you The importance of keeping your CV/Resume up to date How personal experiences outside of the work environment can improve your own skillset Why explaining your career wishes and intentions to your superiors can be important How to build relationships in the workplace How to prepare yourself for an interview The format of a CV and how to edit them for the role you are applying for The best way to frame your achievements The importance of preparing your own career story for an interview Why you should always practise your interview out loud https://youngleaders.tech/how-to-change-careers/ Referenced Reading and Speaker Links: Lorcan Nyhan https://www.linkedin.com/in/lorcannyhan/ https://twitter.com/LorcanN The Communications Clinic https://www.linkedin.com/company/the-communications-clinic-dublin/ https://communicationsclinic.ie/ Podcast - How to… with the Communications Clinic https://podcasts.apple.com/ie/podcast/how-to-with-the-communications-clinic/id1517784974 Behave: The Biology of Humans at Our Best and Worst https://www.amazon.com/Behave-Biology-Humans-Best-Worst/dp/1594205078 Made to Stick: Why Some Ideas Survive and Others Die https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

Design by 3
Why Design Sprints are like Ice Cream

Design by 3

Play Episode Listen Later Sep 5, 2020 54:51


In this episode, we ramble on the evolution of Design Sprints

The Freenoter
Metaphors, Analogies, and Stories (AKA Feral Hogs)

The Freenoter

Play Episode Listen Later Mar 25, 2020 40:12


On this week's episode of The Freenoter, we talk about examples, metaphors, analogies, and an introduction to stories—all of the rhetorical devices we use to explain our points. We also look at the work of Kindra Hall and the research she has done on stories. Finally, we enjoy a Vesper—the only cocktail James Bond himself ever invented. Show Notes: Make It Stick: https://www.amazon.com/Make-Stick-Science-Successful-Learning/dp/0674729013/ref=as_li_ss_tl?keywords=make+it+stick+peter+c+brown&qid=1585098924&sr=8-2&linkCode=sl1&tag=redthread0f-20&linkId=fd8c47d079ff6765e48e66c493ab0f69&language=en_US Made To Stick: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=as_li_ss_tl?_encoding=UTF8&qid=1585098959&sr=8-2&linkCode=sl1&tag=redthread0f-20&linkId=89f31a52f94c83fadb3d124f9a98b15a&language=en_US Tamsen's Newsletter: https://tamsenwebster.com/content/ (And search on Twitter for her #swipefile each week!) Reticular Activating System: https://www.sciencedirect.com/topics/neuroscience/reticular-activating-system The Play-Doh Fun Factory: https://www.amazon.com/Play-Doh-Factory-Making-Machine-Non-Toxic/dp/B01B5TTNXY/ref=as_li_ss_tl?dchild=1&keywords=play-doh+fun+factory&qid=1585098490&sr=8-7&linkCode=sl1&tag=redthread0f-20&linkId=a53f331c59eb0d8603884a384dac1c99&language=en_US The Known-New Contract: https://writingcenter.gmu.edu/guides/improving-cohesion-the-known-new-contract The Goonies: https://www.imdb.com/title/tt0089218/ Ron Ploof: https://www.amazon.com/Proverb-Effect-Secrets-creating-phrases/dp/1728771528/ref=as_li_ss_tl?_encoding=UTF8&qid=1585099050&sr=8-2&linkCode=sl1&tag=redthread0f-20&linkId=0cc714a6b34afed5d3bfc06c319a2d67&language=en_US Kindra Hall: https://www.amazon.com/Stories-That-Stick-Storytelling-Captivate/dp/140021193X/ref=as_li_ss_tl?crid=S8WZWSRHGR9J&keywords=stories+that+stick+kindra+hall&qid=1585099012&sprefix=stories+that+stick,aps,177&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzVVpVUlhOWlhEUk1BJmVuY3J5cHRlZElkPUExMDM2MDI0WFZWMFBLWlFSUTBJJmVuY3J5cHRlZEFkSWQ9QTA5NTYwNjUxRU05MjdXMTBYSVVGJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ==&linkCode=sl1&tag=redthread0f-20&linkId=4cc7def4fec40c4301b833d68a3929f7&language=en_US The Vesper, as invented by James Bond in Casino Royale: 3 ounces gin (Gordons) 1 ounce vodka 1/2 ounce dry vermouth (Lillet Blanc) Garnish: lemon peel Stir over ice and strain into a martini glass. Stir as long as you would wash your hands of COVID-19. Maybe longer.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

She Grows with Allyson Scammell
Ep #13 - Using Storytelling to Make your Sales Conversations More Fascinating, Credible, and Memorable with David Lee

She Grows with Allyson Scammell

Play Episode Listen Later Jan 21, 2020 60:47


In this episode we will explore:The components of a good storyStory-telling No-No’sTips to start using storytelling more thoughtfully in your businessAccess my 3 free soul-guided meditations by clicking here.David Lee on LinkedIn: https://www.linkedin.com/in/davidlee-maine/Stories The Change: http://storiesthatchange.com/Business Storytelling for Dummies: https://www.audible.com/pd/Business-Storytelling-for-Dummies-Audiobook/B00N3ZRD18Made to Stick: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=asc_df_1400064287/

Invitations to Learn Podcast
Making Sticky Videos for Learning

Invitations to Learn Podcast

Play Episode Listen Later Sep 3, 2019 25:19


Tony Vincent shares his expert strategies on making sticky videos for learning. Subscribe to the podcast on iTunes so you know when my next episode is released and leave a review because your feedback counts! Podcast website: http://invitationstolearn.com/ Twitter: @MrsLanghorne Email: invitationstolearn@gmail.com Show Notes: Follow Tony Vincent on Twitter: http://twitter.com/tonyvincent Instagram @learninginhand Website: www.learninginhand.com Adobe Spark: https://spark.adobe.com/ Quik App: https://play.google.com/store/apps/details?id=com.stupeflix.replay&hl=en_US Shake and Fold Paper Towel video: https://www.youtube.com/watch?v=2FMBSblpcrc Make to Stick: Why Some Ideas Survive and Others Die by Dan and Chip Heath: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?gclid=EAIaIQobChMIhpbI1Mmj5AIVwpyzCh1dGQ24EAAYASAAEgIiifD_BwE&hvadid=241955479826&hvdev=c&hvlocphy=9008140&hvnetw=g&hvpos=1t1&hvqmt=e&hvrand=712180740871395991&hvtargid=kwd-6248413473&hydadcr=24657_10400626&keywords=made+to+stick+book&qid=1566927271&s=gateway&sr=8-1

Call To Action
14: Lee Davies

Call To Action

Play Episode Listen Later Aug 9, 2019 66:07


This week we’ve caught The King in the North. Nope, it’s not Jon Snow, but one of Sheffield’s finest, Lee Davies. OK, he may not actually rule the North, but he’s certainly one of the most talented designers and creative directors in any part of Westeros the UK, for that matter. He modestly calls himself ‘a right mess’, but growing up in a cultural backwater in Cheshire didn’t hinder him rising up to design great work for the creative brand communications agency Peter & Paul for 12 years, where clients have included the likes of Channel 4, Unilever and the V&A. He lets us know all the details about his way of working, what makes for an effective creative process as a designer, brand identities, his passion and talent for writing, Behavioural Science, Signalling, Sheffield and a whole lot more. Any budding designers, or anyone who simply wants their company or agency to produce better creative work, should bend their ear hither now. ///// Instagram (https://www.instagram.com/peter_and_paul/) Peter & Paul Twitter (https://twitter.com/peter_and_paul) Peter & Paul Twitter (https://twitter.com/LeeDavies_32) Lee Davies How To (https://www.amazon.co.uk/How-Michael-Bierut/dp/0062413902) by Michael Bierut Made To Stick (https://www.amazon.co.uk/Made-Stick-Ideas-Survive-Others/dp/1400064287) by Chip & Dan Heath Creativity, Inc. (https://www.amazon.co.uk/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0593070097) by Ed Catmull A Technique for Producing Ideas (https://www.amazon.co.uk/Technique-Producing-Ideas-Thinking-Classics/dp/1907590137) by James W. Young   The Anatomy of Humbug (https://www.amazon.co.uk/Anatomy-Humbug-Think-Differently-Advertising/dp/1784621927) by Paul Feldwick /////

Heartful: living a wildly creative life
Ep 30: Unboring writing--snazz for your social media + beyond!

Heartful: living a wildly creative life

Play Episode Listen Later Apr 4, 2019 21:17


Love Soaked Family Photography is OPEN for enrollment! If you wanna make images that make your artist heart sing, check it out here: https://brookeschultz.kartra.com/page/lovesoakedcourse It used to be that only writers needed to write well. Now, if you have a social media account or any online presence, words are your biggest untapped resource in getting peeps to remember, seek out, and pay you dolla bills for your creations. In this episode we transform the blinking white screen of death into a love story, including how to stop feeling like a slimy salesface when writing + the surprising truth about the whole purpose of your social media + online presence. Mentions: Love Soaked Family Photography course: https://brookeschultz.kartra.com/page/lovesoakedcourse Made to Stick by Chip + Dan Heath: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?keywords=made+to+stick&qid=1554350085&s=gateway&sr=8-1

social media writing open unboring chip dan heath made stick ideas survive others
The Work From Anywhere Podcast
How Did Marie Kondo Get So Popular?

The Work From Anywhere Podcast

Play Episode Listen Later Mar 21, 2019 12:43


Sticky ideas are the key to building empires. Marie Kondo is an example of someone who used the principles of S.U.C.C.E.S. in her sticky idea to create her brand. She is a Japanese woman who teaches people to de-clutter their homes and has millions of followers. The surprising part about this to me is that she doesn't even speak English, yet she has a show on American television. That says something about what she is doing.The S.U.C.C.E.S. acronym is taken from the book Made to Stick. When I create an ad campaign, I look at this acronym and I try to figure out if my idea fits with all these principles:· Simple. Marie Kondo picks up clutter and asks her clients if it sparks joy. This is a very simple idea, and it operates on emotion. If it does, the client keeps it. If it doesn't, they throw it out. I use the same idea in an ad campaign.· Unexpected. We see so many ads every day that we just tune them out. In order to get people's attention, you need to give them something out of the ordinary.· Concrete. Instead of describing sparking joy as a chemical release in the brain, Marie compares it to holding a puppy. Every one of us can understand what this feels like.· Credible. If you can get a referral from one extremely reliable source, then your company becomes very credible.· Emotional. As much as we like to think we are rational beings, humans operate on primal emotion. Marie appeals to emotion because she knows that logic is not enough for us to take action. You can do this in your company instead of just talking about features.· Stories. They're one of the best ways to appeal to emotions. You have to express previous pain in your life to customers who are experiencing that pain right now.If you can apply all six of these principles, your business will stick in peoples minds and you're going to get a lot more customers because of it. To learn more about creating and implementing a sticky idea, visit https://www.christianmartin.org/podcast Made to Stick: https://www.amazon.ca/Made-Stick-Ideas-Survive-Others/dp/1400064287

Kodsnack in English
Kodsnack 227 - Xiki: an idea whose time has come

Kodsnack in English

Play Episode Listen Later Sep 26, 2017 74:56


Fredrik chats with Craig Muth, creator of the more than slightly mind-bending Xiki about the past, present and future of this weird and wonderful evolution of the command line. Seeing Xiki in action is probably the best way to begin to grasp it, and Craig has created several great videos and screencasts. We go all the way from Xiki’s beginnings as a framework inside of Emacs to its current state as a standalone companion to your normal command line, and its just launched Kickstarter to take the next step and become social by making it super simple to share and find commands. We also look further into the future, entering completely free-form speculation about where things could go both for command lines and user-extendable interfaces. (Yes, Hyper card and Opendoc both come up.) Don’t assume things you want will happen - back things you want to succeed! Cheer up the autumn: on October 3rd Suse is sponsoring a live pod and after work in Stockholm! We’ll occupy Hobo at Brunkebergstorg 4. Doors open at 17, the pod commences somewhere around 18, and then we talk code, life, the universe, and everything and have some nice drinks for as long as we like. We hope to see you there, and that you bring along a friend or two! The number of seats are limited, so send an email as soon as possible to livepodd@gmail.com with your name, company and if you’re bringing anyone along. Thank you Cloudnet for sponsoring our VPS! Comments, questions or tips? We are @kodsnack, @tobiashieta, @oferlund and @bjoreman on Twitter, have a page on Facebook and can be emailed at info@kodsnack.se if you want to write longer. We read everything we receive. If you enjoy Kodsnack we would love a review in iTunes! Links Craig on Github Xiki The 2014 Xiki Kickstarter The current (2017) Kickstarter - includes the videos we talk about The older screencasts Quicksilver Xikihub Riverdance The talks are also on the screencasts page Emacs Elisp - Emacs Lisp Bash Z shell The Medium post - Xiki: one developer's quest to turbocharge the command line interface Made to stick React native EJB CORBA JSON CSON YAML AWS - Amazon web services Xpath Fish shell Oh my zsh Hyper D3 Ward Cunningham Smallest federated wiki The Xiki tutorial Roads and bridges: the unseen labor behind our digital infrastructure - the paper Fredrik read Hypercard Mac LC computers Opendoc Steve Jobs explaining why he’s shutting down Opendoc Titles The command line is awesome when you know exactly what to type All right, now I get it Lost, but in a really exciting way Make the command line work like a search engine A missing piece in the command line Making all the search results myself It doesn’t take that many people Riverdance with the horse and the banana Now I get the one thing, but I don’t care An idea whose time has come Hey, that’s like a command line Way back in Ohio The power you get when you do remember the commands The germ of Xiki I’ve never been able to stop working on it Users are so key I could add something here! Hey, this doesn’t exist yet! In Ohio working at boring banks This better work! My friend Keith thinks I should move to San Francisco Feeling comfortable in my skin for the first time Escape gets you into more trouble! People will fill in the gaps Do for commands what Github did for code Utterly freeform This neat open thing

Creative Training Techniques - The Bob Pike Group
Create Happiness And Joy To Make Learning Stick

Creative Training Techniques - The Bob Pike Group

Play Episode Listen Later Dec 26, 2014 4:48


Emotions and memories are tied in our brains. Becky has some great ideas on how you can take advantage of that to make your next presentation more memorable. Links mentioned in this podcast: Made to Stick by Chip and Dan Heath - http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 Turning Point Technology clickers https://www.turningtechnologies.com/higher-education

SpotCast
013-Yann Lomme (Founder of ThinkMojo and startup-videos.com)

SpotCast

Play Episode Listen Later Jul 10, 2014 53:44


Yann's websites: www.thinkmojo.net http://startup-videos.com/ Other companies mentioned: www.epipheo.com www.sandwichvideo.com Projects mentioned: Ebay: https://vimeo.com/73175520 Intuit: https://vimeo.com/61318754 Arctic Monkey's video: https://www.youtube.com/watch?v=bpOSxM0rNPM Creative animation agencies mentioned: http://animade.tv http://www.buck.tv Messaging book mentioned: Made to Stick by Chip Heath and Dean Heath Link: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?s=books&ie=UTF8&qid=1397812976&sr=1-1&keywords=made+to+stick Video Hosting company mentioned: www.wistia.com Rachel Routon's donation page: http://www.gofundme.com/5kgbwc

Nowhere to Run
NTR – Debunking Question – Rosh Hashanah – and Old Sin

Nowhere to Run

Play Episode Listen Later Jul 26, 2013 57:32


I am testing a new format of NTR where I take three questions and answer them every Friday. I talk about Media ministry and forums as well as the three questions which include: Chris, can you debunk (blank)? Is the Rapture on Rosh Hashanah? What about old sins that keep coming back up? Show notes: My Facebook Page: https://www.facebook.com/nowheretorun Biola Media Ministry Conference Mp3s (you have to search in Itunes to find the audio podcast (the following is the video podcast) https://itunes.apple.com/us/itunes-u/biola-digital-ministry-conference/id583669180?mt=10&ign-mpt=uo%3D2 How to Refute False Teaching http://www.youtube.com/watch?v=R1T00v0bNA0 Made to Stick Book http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

media debunking rapture rosh hashanah ntr made stick ideas survive others