Podcasts about made to stick

Welcome to episode #977 of Six Pixels of Separation - The ThinkersOne Podcast. Dan Heath is a frequent and always welcome guest on this show, and with good reason - few people have done more to translate complex human behavior and organizational dynamics into smart, actionable insights. You probably know Dan as the co-author (with his brother Chip Heath) of some of the most beloved and bestselling business books of the past two decades, including Made To Stick, Switch, Decisive, and The Power of Moments. His work has reshaped the way leaders think about communication, decision-making, change, and the emotional beats that define experience. With his latest solo book, Reset - How To Change What's Not Working, Dan continues this tradition - offering a practical framework for identifying leverage points that can unlock real transformation, even in systems that feel stuck or bloated by inertia. In this conversation, we dug into why momentum beats speed, how progress (not perfection) is the most powerful motivator in the workplace, and why so many leaders miss the mark by focusing on customer experience while overlooking the employee experience. We also talk about the role of self-doubt, the necessity of feedback, and how the Great Resignation isn't just about quitting - it's about a systemic failure to reimagine work. Dan's signature mix of rigorous research, compelling storytelling, and approachable wisdom is on full display here. You should also check out his podcast, What It's Like To Be…. If you've ever wondered why change efforts stall - or how to get unstuck with the same people and resources - this one's for you. Enjoy the conversation... Running time: 56:48. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Dan Heath. Reset - How To Change What's Not Working. Made To Stick. Switch. Decisive. The Power of Moments. What It's Like To Be… Follow Dan on LinkedIn. This week's music: David Usher 'St. Lawrence River'. Chapters: (00:00) - Introduction to Reset and Its Themes. (02:54) - Understanding Inefficiencies in Organizations. (05:58) - The Role of Technology in Problem Solving. (09:01) - Team Dynamics and Collaborative Change. (12:08) - Leverage Points for Effective Change. (15:10) - Motivation and Employee Engagement. (17:56) - Cultural Differences in Organizational Success. (21:03) - The Shift from Customer to Employee Experience. (32:06) - The Great Resignation and Management Challenges. (34:02) - Management by Walking Around: A Timeless Approach. (36:19) - Inertia and the Challenge of Change. (38:34) - Momentum vs. Speed: The Key to Progress. (40:08) - The Progress Principle: Motivation Through Meaningful Work. (41:56) - The Reality of Modern Work. (43:53) - Defining Waste: A New Perspective on Efficiency. (45:53) - The Role of Government in Efficiency and Change. (52:40) - Self-Doubt and Openness to Feedback.

How to turn latent motivation into fuel for change.If you want to be a changemaker, you'll have to convince others to join your cause. But according to Dan Heath, persuading your audience isn't about creating new motivation — it's about leveraging the motivation that's already there.“The most important fuel for any change effort is motivation,” says Heath, the number-one New York Times bestselling author of Reset: How to Change What's Not Working. Instead of struggling to persuade people to want what you want, Heath suggests finding where your goals overlap with the things they already desire. "Before you even get to persuasion, if you can just tap and unleash the energy that's already there, you've already catapulted yourself toward success,” he says.In this episode of Think Fast, Talk Smart, Heath and host Matt Abrahams explore how to create more compelling communication using “leverage points,” or as Heath says, “where a little bit of effort yields a disproportionate return.” Whether getting buy-in from one teammate or achieving change across an entire organization, Heath shares practical tips for turning latent motivation into an engine for change.Get more done with Grammarly. Download Grammarly for free at grammarly.com/podcast.Episode Reference Links:Dan HeathDan's Book: Reset: How to Change What's Not Working Ep.164 Rethinks: Using "Pre-suasion" to Influence OthersEp.49 Make Numbers Count: How to Communicate Data Effectively  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:08) - The Power of Storytelling (05:18) - Leverage Points for Change (08:41) - Wasted Resources & Motivation (11:54) - Latent Desire in Systems (14:02) - Communicating Progress (17:39) - The Final Three Questions (24:22) - Conclusion  ********Become a Faster Smarter Supporter by joining TFTS Premium. 

Today, we unpack the book "Made to Stick" by Chip and Dan Heath.In this book profile, we uncover why some ideas thrive while others fade away, revealing the science behind creating messages that stick in people's minds. Charles breaks down the six key principles from the Heath brothers' acclaimed book that transform ordinary communication into unforgettable ideas that drive action.Key topics include:• How simplicity creates clarity without oversimplification• Using the element of surprise to capture and maintain attention• Why concrete language trumps abstract concepts every time• Building credibility when you lack authority or endorsements• Making people care by appealing to self-interest and group identity• Leveraging different story types to inspire action through simulationLearn from Charles's breakdown how to make your ideas impossible to ignore by applying these proven principles. Discover practical techniques that will transform how you communicate, persuade, and inspire others in both personal and professional settings.Made to Stick Book: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287-Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99Chapters: (00:00) Introduction(01:20) Simplicity - Distilling Ideas to Their Core (04:30) Unexpectedness - Breaking Patterns for Attention (08:20) Concreteness - Making Ideas Clear and Memorable (10:40) Credibility - Building Believability Without Authority (13:30) Emotion - Making People Care About Your Message (15:40) Stories - Inspiring Action Through Narrative (17:50) Applying the SUCCESs Framework in Communication

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Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Dan and his brother Chip are the authors of several best-selling business books, including one that was highly influential for Frank Blake during his time as CEO of The Home Depot. Dan joins Frank to talk about the legacy of his first big book, "Made to Stick," and his new passion project, a podcast interviewing real people working real jobs that they love.  We'll discuss: The surprising story of how ‘Made to Stick' came to be  What Dan and Chip do to avoid sibling rivalry and work so well together as co-authors Dan's approach to identifying whether an idea is good or bad  What strikes fear into his heart as a writer  Dan's new labor of love, the What It's Like to Be podcast You can check out Dan's new podcast at https://www.whatitsliketobe.com/  

"Why Some Ideas Survive and Others Die"

Listen as Shane and Zach talk about Made To Stick by Dan and Chip Heath. They talk through important points in the book such as the SUCCES acronym and why the Got Milk Campaign did really well.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

On This TBT Rich shares his thoughts on one of his favorite marketing books - ‘Made to Stick'

Thank you for connecting with us! We are so excited that you took time to be here with us wherever you are in the world. Closing out our series Made to Stick. Peter a man who LITERALLY built the church on his back was not always the all-star apostle. He failed BIG but even in our BIGGEST failures God can still do some AMAZING things! Download the notes, share this stream and get ready to be inspired by one of the bibles greatest works in progress...Peter. Text us at 833-270-5456, we have team members standing by ready to connect, pray, listen, and encourage you today! Help us share Jesus' story by partnering with us. SUPPORT: https://www.southpoint.tv/give Please like, comment, share to stay connected and continually be encouraged. ------------------------------------ https://www.instagram.com/southpointtv/ https://www.facebook.com/southpointtv  @SouthPointtv  -------------------------------------

In questo podcast vedremo alcuni punti fondamentali tratti dal libro "Made To Stick".

Thank you for connecting with us! We are so excited that you took the time to be here with us wherever you are in the world. This message continues the series called Made to Stick, a three-week series on people in the bible with real struggles who overcame their situations. This week, have you ever felt like you are in a desert wandering? Or maybe no matter how hard you try you can't seem to overcome your past? Then lean in and take notes as we look at a guy who literally wrote the book on how to make the most of a bad situation. Welcome to a bad day in the life of Moses. Please like, comment, share to stay connected and continually be encouraged. We also want to welcome you to text us at 833-270-5456, we have team members standing by ready to connect, pray, listen, and encourage you today. Help us share Jesus' story by partnering with us. SUPPORT: https://www.southpoint.tv/give We know that staying connected is important so please don't miss a chance to be encouraged. Follow us at the links below: Facebook: https://www.facebook.com/southpointtv Instagram: https://www.instagram.com/southpointtv/ YouTube:    / @southpointtv  

This message from Pastor Craig Wendel will kick off a brand-new series called Made to Stick - a three week series on people in the bible with real struggles who overcame their situations. This week are you dealing with doubt, depression, anxiety? You are not alone. Even one of the most powerful prophets from the Bible struggled with believing that God would support him in the midst of his struggles. Lean in and let's learn a little from Elijah.

Andrew Blechman, author of "Made to Stick: Why Some Ideas Survive and Others Die"

Have you ever wondered why some ideas effortlessly capture your attention, while others quickly fade into oblivion? In this podcast episode, we'll dive into the art of crafting ideas that stick, resonate, and spark action. Join us as we unravel the secrets behind memorable ideas, exploring the six principles that transform ordinary messages into unforgettable moments.We'll start by exploring the power of simplicity and how distilling complex ideas into their core essence can amplify their impact. Discover why unexpectedness is the secret ingredient for capturing attention and learn how to introduce surprise and curiosity into your messages. We'll also explore the principle of concreteness and how using vivid examples and details can make abstract ideas relatable and memorable.Credibility plays a crucial role in making ideas stick, so we'll delve into the importance of providing evidence, statistics, and expert opinions to enhance trust and persuasiveness. Explore the power of emotions in making ideas memorable, as we discuss how evoking emotions can engage and motivate your audience. Lastly, we'll unveil the magic of storytelling and how narratives have a unique ability to captivate and convey memorable messages.Throughout the episode, we'll share practical strategies and inspiring examples from the book "Made To Stick" by Chip Heath. These six secret tricks to making ideas stick will revolutionize the way you communicate and help you create messages that leave a lasting impact. Tune in and unlock the secrets behind crafting ideas that truly stick in people's minds.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they're not.” And why our most cherished memories are clustered into a brief period during our youth.Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Clay Clark and New York Time best-selling author Dan Heath, breaks down power tools for intentionally creating memorable moments in the minds of your ideal and likely buyers.

Matt rereads a famous messaging book, Chip and Dan Heath's Made To Stick, and recounts the six ways they recommend overcoming the Curse of Knowledge. Suffering from the Curse of Knowledge is so deeply embedded in the human experience that you'll probably never get over it completely, but these are six things that'll get you closer.  

Saya membahas buku Made to Stick karya Chip Heath dan Dan Heath. Buku ini membahas apa yang membuat sebuah ide atau gagasan bisa viral. Sebuah kebohongan bisa dengan mudah tersebar luas, sedangkan sebuah ide yang bagus sulit sekali diterima. Kenapa? Mungkin saja kebohongan itu memiliki dua hal yang penting yaitu sebuah informasi yang berkesan dan ada orang yang membagikan informasi itu kepada orang lain. Menariknya, kita tidak selalu berpikir dengan logika, tapi dengan perasaan. Ketika kita ingin mendorong seseorang untuk melakukan sesuatu atau menerima ide yang kita sampaikan, kita harus bisa menyentuh sisi emosionalnya.

Rich reviews “Made to Stick” by Chip and Dan Heath… and as the name would suggest, it deals with the concept of making ideas stick in peoples' brains.

Made to Stick è un libro da ricordare per imparare a capire e ricordare di più.Perché non riesco a ricordare il libro? E' questione di tecniche e metodi, oppure c'è qualcosa di più semplice che mi sfugge?Per ricordare quello che si legge Chip e Dan Health ci svelano 6 segreti che stimolano le aree del ricordo quando si legge e studia, e che possono essere utili persino sui libri di scuola e dell'università.

Dagens boksammendrag i EXPresso Coffee Reads er boka Made To Stick (Why Some Ideas Survive and Others Die), av brødrene Chip & Dan Heath. Made to Stick undersøker reklamekampanjer, urbane myter og overbevisende historier for å finne de seks egenskapene som får ideer til å feste seg i hjernen vår, slik at du ikke bare vet hvorfor du husker noen ting bedre enn andre, men kan også spre dine egne ideer lettere blant de rette personene. Chip og Dan Heath er en broderlig tankeledelse, og er forfattere av Made to Stick: Why Some Ideas Survive and Others Die (2007); Switch: How to Change Things When Change is Hard (2010); og avgjørende: Hvordan ta bedre beslutninger i liv og arbeid (2013). Chip Heath er professor ved Stanford Graduate School of Business og Dan Heath, seniorstipendiat ved Duke Universitys CASE- senter, som støtter sosiale entreprenører. Gode ideer er: interessante, enkle å ta action på og lett å huske. Forstått, husket og har en langsiktig innvirkning. SUCCESS Modellen Simple – Fine coren i ideen vår, ikke fortell om for mange ideer på en gang Unexpected – Hvordan holder vi publikums oppmerksomhet og interesse, det uforventede gjør oss oppmerksomme. Concrete – hvordan gjør vi ideene våre konkrete med enkle data og mål Credible – ideer sprer seg bare hvis de blir trodd på. De må være pålitelig, autentisk og troverdig. Emotions – Hvordan får vi folk til å bry seg om våre ideer? Få dem til å føle noe, hva har de å tjene på ideen, folk bryr seg om folk ikke tall. Stories - Hvordan får vi folk til å agere på vår ide? Historier viser visdom. The curse of knowledge The curse of knowledge is a cognitive bias that occurs when an individual communicating with other individuals assumes they have the background knowledge to understand. This bias is also called by some authors the curse of expertise Hvis du ønsker at ideene dine skal bli husket ikke fortell om hele ideen på en gang, folk ønsker å vite hvordan ting ender før de begynner å fokusere på noe annet. Hvis det er noen bøker som du ønsker at vi skal snakke om, skrik ut! Expresso på sosiale medier

[242] Ideas come in all shapes and forms, but often, they originate from dialogues, experiences or observations. To create products or services that serve others — and more than that, make a difference in their lives — we must welcome new perspectives. Allowing our hunches to connect with other people's hunches typically leads to better results. Featuring Phorest's Chief Product Officer Patrick "Paddy" Monaghan, this episode explores the concepts of product mindset, perspective, tunnel vision and stickiness whilst diving into Paddy's experience developing products and features within the hair and beauty industry. Links: Apply for the Phorest Growth Fund (Applications for 2022 close on May 1st): https://www.phorest.com/resources/the-phorest-growth-fund/ Learn more about The Tipping Point by Malcolm Gladwell: shorturl.at/aenvE Learn more about Made To Stick by Chip & Dan Heath: shorturl.at/aAFT4 Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

This one is a hybrid of book club and biz talk. Spanny and Dread both read “Made to Stick” by Chip and Dan Heath and took notes to apply to the Spaniard business. As always, this discussion does not burp out immediate, obvious answers, but it does contribute to clarity. For one thing, you'll hear new thinking about “World's Toughest Lifelong Learner” related to good, accurate ideas that sometimes simply cannot be heard. ... Click here to learn more about the World's Toughest Book Club. To help support The Spaniard Show, utilize the links below: Purchase all your books here: Spaniard Show Reading List For speaking information, click here: Spaniard Website

In a world with fast and abundant messaging, coming at you from all different angles, learning a framework for making your ideas "stickier" is an asset. How do you get your message to come across and create change? Tune in to learn authors Chip and Dan Heath's SUCCESs template that will help you communicate your ideas better, both personally and professionally. ... Click here to learn more about the World's Toughest Book Club. To help support The Spaniard Show, utilize the links below: Get this book here: Made to Stick Purchase all your books here: Spaniard Show Reading List For speaking information, click here: Spaniard Website

It was wonderful sitting down with Alina Fu, VP of Product Marketing at G2 and discussing the book, Made to Stick by Chip Heath and Dan Heath. Alina's energy is infectious and it was great to hear her talk about the concepts in the book. She shed light on the ‘Curse of Knowledge' i.e. the inability to empathise with our listener's state of mind because it is hard to imagine what it was like not to know a certain knowledge. She summarises the six principles of stickiness: the SUCCESs template and how it can help marketers create compelling messaging.  Made to Stick is an incredible book that helps you understand what makes an idea memorable. Listen to this podcast to gain insights for 10X growth in your career.

On This TBT Rich shares his thoughts on one of his favorite marketing books - ‘Made to Stick'

Jerry Fu is a Conflict Resolution Coach, he facilitates leadership workshops and has worked as a Pharmacist. He focuses on resolving clients' conflicts at work, in culture, and within themselves. Jerry completed a Biology degree at Rice University and attended pharmacy school at the University of Tennessee-Memphis. Jerry has been fired (by avoiding conflict with an upset boss), has had to evict a roommate, been displaced for work, and dealt with bounced paychecks. - now he uses his previous ongoing struggle with conflict resolution as fascinating fuel for his work. In This Episode - We talk about the influential cultural expectation of growing up in an Asian-American family, stories from Jerry's past pharmacy work, we offer up lots of great advice to all types of leaders, we talk mentorship, reaching our potential as individuals, how to feed the right beast within, being free from the fear of conflict, breaking habits of being ourselves, becoming aware of feeling emotions and dealing with passive-aggressiveness. We chat about respectfully disagreeing, the decision of indecision, Jerry shares tons of advice gems and personal stories from his time around leadership workshops, how to step out of the people-pleaser role, emotional projection, today's climate of conversation, we talk about internal dialogue, current technological influences on our ability to be present in interactions, reading the room, reading body language, and the importance of humility. for more on jerry - checkout his linkedin here - https://www.linkedin.com/in/jerry-fu-pharmd-acc-53710187/ And his website here: https://www.adaptingleaders.com/ book recommendations: Made To Stick, Power Of Moments, Switch, Decisive, and Upstream by The Heath Brothers. Michal stander - The Coaching Habit and The Advice Trap by Michael Bungay Stanier, Getting Things Done by David Allen, Atomic Habits by James Clear, Limitless by Jim Kwik, Building A Story Brand and Business Made Simple by Donald Miller. - And fiction: Everything I Never Told You and Little Fires Everywhere by Celeste Stone. A few fire quotes from Jerry in this episode - “You will never be free of conflict. You may never be free from that fear, but you can still deal with it. You don't have to be afraid of it anymore.” “Passive-aggressive comments are funny in movies but they're terrible in real-life relationships” “How do I make the people around me great?”

Review buku Made To Stick, bagaimana membuat cerita atau stories bisa melekat di otak kita, bisa merubah cara kita berfikir, sangat powerful1

Business Book Movement. Revisión del libro: Made to stickAutores: Chip and Dan HeathInvitado: Manuel OsorioApoya este podcast y súmate a la comunidad de bookers en Patreonhttps://bookmovement.co/patreonÚnete a nuestra comunidad en Discord a través del siguiente enlace:https://bookmovement.co/discordObserva nuestras transmisiones en vivo a través de nuestro canal de Youtubehttps://bookmovement.co/youtube See acast.com/privacy for privacy and opt-out information.

Made to Stick by Chip and Dan Heath is such a great book, one that is well written as well as so simply laid out. This is thanks to their acronym which they like to attribute to making things memorable - SUCCES.Simple, unexpected, concrete, credible, emotional and stories. Each one of these is crucial in the ability to express ideas in a way that is easy to understand and therefore more memorable. Jes and I explore each one of these elements in-depth while also touching on topics such as the curse of knowledge, lack of common language and abstraction. This book really is good for anyone who is looking to make an idea of theirs stick, whether that's pitching a client an idea or just having a conversation with someone,  as long as you follow this structure, you are unlikely to go wrong. --If you enjoyed this podcast make sure to check out our other content on our other platforms:    - Website: https://wisewords.blog/    - Instagram: https://www.instagram.com/wisewords.blog/    - Twitter: https://twitter.com/wisewordsblog    - Facebook: https://www.facebook.com/WiseWordsBlog

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick. --- Send in a voice message: https://anchor.fm/pbliving/message Support this podcast: https://anchor.fm/pbliving/support

This episode is also available as a blog post: http://how15.com/2021/06/24/made-to-stick-summary/

In this video I will talk about the Made to Stick: Why Some Ideas Survive and Others Die book by Chip Heath and Dan Heath. This book is about marketing and how to make an idea stick inside a customer's head. It's how to convey a message to your customers and why do we believe in certain stuff. Twitter: https://twitter.com/AttilaonthWorld YouTube channel: https://www.youtube.com/channel/UCADpTO2CJBS7HNudJu9-nvg

Want to create messages that no one will ever forget? (But you don't like sending nudes?) Made to Stick by Chip Heath and Dan Heath teaches principles for spreading messages in a way people remember. Plus, Dave tells stories from making viral ads, and Kellen talks about his two-episode stint on America's Got Talent.

Twitter: @twpwkOur guest this week is Nicole Lowenbraun. She has a degree in Communication from Boston University and a masters in Speech Language Pathology from Hunter College. She works for Duarte, a presentation design agency, as a speech writer and coach for Fortune 500 C-suite executives. Today we're going to talk to her about how business communications have changed in a post COVID world. And maybe we'll even get some free coaching out of this.RecommendationsGoodr SunglassesDave Chappelle Episode of My Next Guest w/ David LettermanBook: Made to StickMy Octopus Teacher on NetflixShameless PlugsNicole's eBook: Mastering Virtual CommunicationFor coffee drinkers:Mike's coffee company: Bookcase CoffeeFor investors:Jeff's software: The Bubble BoardFor restaurant managers:Mike's startup: Dashy DashFollow UsTwitter: @twpwkYoutubeiTunesSpotifyStitcherGoogle PodcastsPocket CastsOvercast

Welcome to episode #739 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #738 - Host: Mitch Joel. When asked who my favorite business book authors are, the Heath brothers (Dan and Chip), show up at the top of that list. It's hard to not love brilliant books like, Made To Stick, Switch, Decisive, and The Power of Moments. Combined, they've sold over three million copies worldwide that have been translated into over thirty languages. Over the years, I've spoken at events where Dan was speaking as well. He is always kind, generous and giving of his time (and wisdom). While the brothers are still close, Dan decided to publish his own book recently. It's called, Upstream - The quest to solve problems before they happen, and it's a great read (as expected). Dan is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. Previously, Dan worked as a researcher and case writer for Harvard Business School. In the late 1990s, Dan co-founded an innovative publishing company called Thinkwell, which for almost 25 years has been producing a line of online college textbooks that feature video lectures from some of the country’s top professors. Dan has a MBA from Harvard Business School and a BA from the Plan II Honors Program from the University of Texas at Austin. One proud geeky moment for Dan was his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants. In this episode, we look at our decision making process and how we can not just solve problems, but prevent them from ever taking place. Enjoy the conversation... Running time: 1:00:43. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Dan Heath. Upstream - The quest to solve problems before they happen. Made To Stick. Switch. Decisive, The Power of Moments. This week's music: David Usher 'St. Lawrence River'.

In this episode, I talk about the plan for selling your customer won't work...Unless... --- Support this podcast: https://anchor.fm/edward3072/support

In this episode, I talk about the plan for selling your customer won't work...Unless... --- Support this podcast: https://anchor.fm/edward3072/support

Thanks so much for downloading On The Fly! This is episode 7 with Sarah Gershman – you’ll notice she doesn’t zone out once during this pod chat! And that's because she is an Executive Speech Coach and Presentation Skills Trainer in Washington, D.C. You can find her online here: https://www.greenroomspeakers.com/ No matter who or where you are right now, a big chunk of the last few months has probably been spent talking to people on a screen through Zoom, Skype, FaceTime and any number of video chat apps… And on the plus side, no doubt they’ve saved our sanity (as well as our businesses) but it’s exhausting… especially for work where it’s less about the chat and more about concentration and productivity. And so if you relate to any of that I think you’ll enjoy this chat… Sarah wrote an article about this for The Harvard Business Review, called “Stop Zoning out on Zoom” – and it was a real eye opener for me and I had to know more. In this conversation Sarah expands on the topics in her articles (she also wrote another about conference calls) and talks about hosts, and participants can get more out of video and conference calls and I hope you’ll find it really helpful. Links "Stop Zoning Out in Zoom Meetings" – https://hbr.org/2020/05/stop-zoning-out-in-zoom-meetings “Mistakes We Make in Conference Calls" – https://trainingindustry.com/articles/professional-development/mistakes-we-make-on-conference-calls-and-how-to-fix-them/? Sarah also mentions this book, “Made To Stick” by Chip and Dan Heath Song for the Episode Predictably… this episode’s song, dedicated to Sarah is (of course), 1982’s “Zoom” by Fat Larry’s Band – what else could it be? Not that the issues in this episode is exclusive to Zoom but you get the idea. Here they are performing on Top of the Pops. –––––––––––––– I’m Jon Gill, an award winning mobile filmmaker and trainer based in Fife, Scotland. I run mobile filmmaking workshops (all online) as well as courses in social media, brand development and storytelling. Clients in 2020 include the V&A Design Museum in Dundee; The Open University; NHS Tayside, The Care Inspectorate. And you’ll find more about me and what I do at MadeOnAMobile.co.uk –––––––––––––– Thanks again for downloading #OnTheFlyPodcast Please subscribe to get the pod as soon as it’s shared. Please remember to share with your networks and communities and find me on Twitter, Instagram, Facebook and LinkedIn by using the hashtag #MadeOnAMobile or search for @OnTheSuperFly See you next time for Episode 8!

You can find articles on the topics discussed in the episode here:- ✍️  Made to Stick: Shaping an Extensible ProductThe podcast currently has no sponsors. If you would like to support me, please consider buying a copy of my book Zero to Sold.

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From 2007 comes this interview with Chip Heath, co-author of "Made to Stick: Why Some Ideas Die and Others Survive."

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Today's episode is a book review!. Rich reviews “Made to Stick” by Chip and Dan Heath… and as the name would suggest, it deals with the concept of making ideas stick in peoples' brains.

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Chip Heath and Dan Heath Made to Stick Book Summary --- Support this podcast: https://anchor.fm/bestbookbits/support

It’s been a hot minute but Pat and Posh are BACK with an all-new episode of After Hours!In this segment, they discuss everything from what they’re currently reading to their thoughts on Kanye West’s new album, “Jesus is King”, to the ultimate solution for getting rid of traffic forever. Or at least until we have flying cars. You heard it here first.SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com

Episode Notes Rami & Shannon discuss the book “Made To Stick” by Chip and Dan Heath and the 6 things that make an idea sticky. They go through one of the Stickiest ideas – JFK speech about landing on the moon and break it down to understand why it was so successful. Shannon and Rami also look at how to apply this to your work life and the novel idea of a personal mission statement.

Hvorfor bliver nogle idéer husket, mens andre bliver glemt? Det spørgsmål udforsker vi i syvende (og sidste) episode af Ordlyd, hvor vi taler om den uforglemmelige bog 'Made to Stick'. Du er velkommen til at dele dine kommentarer eller boganbefalinger med os, enten på de sociale medier, eller gennem vores hjemmesider. Danni's hjemmeside: liljekrans.com Christian's hjemmeside: christianstaal.com

On today show we are featuring the book of the month. In order to be considered for book of the month, a book has to meet a very simple criteria. Work must be impactful enough to change your life or your perspective on the world. Whether it does or not of course is up to you. You might consume the content, remark on how good it is, and continue your life as before. But if you do you’re missing the point. Our book this month is by two brothers who are both university professors on opposite sides of the country. Chip and Dan Heath are professors at Duke and Stanford University. They have written several books together and the book I’d like to showcase is called “Made to Stick: Why Some Ideas Survive and Others Die”. It examines why some ideas are highly memorable and others are completely forgettable. If you want your words to be remembered, and if there exists a formula for why some things are memorable, would you want to know that? For example, the sentence “ A bird in the hand, is worth two in the tree.” That sentence is nearly 1000 years old. Why is it that sentence has been repeated time and time again and has lasted nearly 1000 years? Of all the other sentences that have been uttered in the last thousand years this one has been repeated billions of times. Not only that, the same sentence also exists in multiple languages almost Word for Word. I’ll give you a simple example from modern day politics. I have no political affiliation in the US. I live in Canada. There’s lots going on in US politics on both sides of the aisle that I disagree with. If you go back to the last presidential election, Donald Trump’s slogan was “Make America Great Again “. Even democrats remember that slogan. But if you were to ask any American what Hilary Clinton’s slogan was, the vast majority have no idea. Even most democrats can’t remember Hillary Clinton’s slogan. Speaking in a way that is memorable is vitally important. Robert Kiyosaki is another person who has mastered the art of memorable communication. Rich Dad, Poor Dad. Savers are losers. Your house is not an asset. The central ideas of a book published 20 years ago are easy to remember and repeat. Oh, I almost forgot to tell you. Hillary Clinton’s slogan was “I’m with her”. That’s right, “I’m with her”. The book's outline follows the acronym "SUCCES" (with the last s omitted). Each letter refers to a characteristic that can help make an idea "sticky": Simple – find the core of any idea Unexpected – grab people's attention by surprising them Concrete – make sure an idea can be grasped and remembered later Credible – give an idea believability Emotional – help people see the importance of an idea Stories – empower people to use an idea through narrative As scriptwriters have learned, curiosity is the intellectual need to answer questions and close patterns. Story tellers oppose this universal desire by doing the opposite, posing questions and opening situations. So, they key is to open gaps first in presenting your ideas, then work to close them; the tendency is to give facts first. The local news uses this technique very well: They might use a hook like Coming up after the break, Real estate expert Victor Menasce will be here to show you that if you can’t afford a house, you should buy two. That’s an example of a hook that has a surprise twist to it. The idea is simple. If you buy a duplex, you can use the income from renting the other half to subsidize your home ownership. If speaking in a memorable way matters to you, "Made to Stick" could change your life.

A few weeks ago, I sat down with Michael Roderick to discuss brand strategy and his work around creating “referrable brands.” This conversation covers a wide range of topics related to brand strategy, including his AIM model which stands for Accessibility, Influence, and Memory. We apply this framework to a variety of business examples, including my own efforts at Zander Media. I hope you enjoy! Podcast Notes: 3:30 Michael's background Robin refers to: Made To Stick by Chip Heath and Dan Heath Influence by Robert B. Cialdini 6:30 How Michael and Robin know each other Responsive Conference Responsive Org Manifesto 10:30 Teaching and learning 15:30 Transitioning from teaching to starting a business Michael mentions: Linchpin by Seth Godin 18:15 Michael's talk at Disrupt HR 20:45 Referrable brands: Accessibility, Influence, and Memory 24:00 Michael's podcast 26:30 Applying AIM to Zander Media 30:15 Influence 34:00 Memory 40:00 Lin Manuel Miranda, Geico, and Apple 46:15 Find more about Michael: Small Pond Enterprises LinkedIn 47:45 Find more about Robin: Zander Media Responsive Conference Robin Zander Show Podcast Newsletter - Personal Newsletter - Responsive

News, views and reviews from the world of business. Tracy Jones present The Business Community on Calon FM, Episode 65 with guest Gareth Hatton from Businessline. Heather is away. Find out more about this show, the presenters, Calon FM and previous episodes at www.thebusiness.community.

Anthony Thomas, the CEO of Sticker Mule, adores operations and manufacturing. Those are decidedly not-creative areas to adore. Or so I thought. JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices. WORK WITH ME Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com Creating shows for B2B clients: unthinkablemedia.com Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook ABOUT THE SHOW: Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable. ABOUT THE HOST: Jay Acunzo is an author, keynote speaker, and a critically acclaimed show host and executive producer. As a digital media strategist at Google, Jay was previously responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView. Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list. Today, Jay travels the world delivering keynotes and producing/hosting episodes of docuseries about creative work as the founder of Unthinkable Media.

Why do some ideas survive and others die? Chip and Dan Heath have given us the answer in a book that is essential for improving communication skills (Made To Stick).

ShareTweetPin https://youtu.be/umvqW8xWlDM “Motivation is what gets you started. Habit is what keeps you going.” – Jim Rohn Look around you, everything you have achieved or not achieved is a result of your choices and habits. If you do not like your results, it is time to change your habits and build success habits into your daily routines. You have good habits and bad habits – we all do. It is a matter of examining what habits are working for you and which habits are not. James Clear, the author of Atomic Habits, says “every habit is just an obstacle to getting what you really want. Dieting is an obstacle to getting fit. Meditation is an obstacle to feel calm. Journaling is an obstacle to thinking clearly.” What do you want? Keep an Open Mind. The thought of changing something may make you uneasy or anxious. Changes do not have to be big to make an impact. Small shifts in habits can lead to big results. The challenge of coaching adults is that they have deeply ingrained habitual ways of doing things. You have to put in a great deal of conscious effort such as writing with your non-dominant hand. It can feel awkward at the beginning. Change can happen, however, you must be open to possibility and change to get the results you want. You have to unlearn bad habits to learn and apply new good habits. Changes do not have to be big to make an impact. Small shifts in habits can lead to big results. - Debra KasowskiClick To Tweet Discover What You Want. It can often be challenging for people to come up with what they want for their results and outcome. You certainly know what you don't want. Let's start there and explore what it is you truly want. What are results or outcomes do you not want? Make a list. Now, reframe your responses to what you DO want. For example, you don't want to feel tired and sluggish when you get up in the morning. What you really want is – to wake up well rested and energized for the day. By know what you do want, you can hit the ground running with developing night and morning routines that will get you excited and enthusiastic about your days. Pay Attention to Your Language. Do you catch yourself saying “I have to do this…or that…” with a feeling of resentment even though you know you need to do it? Saying this can catch you in a cycle of procrastination and frustration. Why not reframe your language, “I get to…”? You will find evidence for whatever your thinking. Choose the mind-set you want. You may not believe it, however, there are many things you “get to do” that many other people wish they could do and can not. Someone who is bedridden would love the opportunity to walk a dog or take out the trash if they could. Someone who is trying to conceive would love to play with a child of their own. Often, what we think is a chore or an obstacle to getting things done or requires some effort another person would be willing to do it if they had the chance. Because you have the opportunity, you get to! Make a Commitment. There is a difference between being interested in changing a habit and being committed to making a habit stick. If you are interested, chances are you will only do what you feel like doing when it is convenient for you. Whereas, the person who is committed, they will do what they need to do even when they do not feel like it because they are focused on the results and outcome they want to achieve. Focus on the Benefits. Reframe your habits by highlighting their rewards. By doing so, you make the habit more appealing! Let's say you get nervous or “have a case of the butterflies” when you are about to speak in front of a group of people. Reframe the nervousness into, “I am going to move my butterflies into a formation and use this energy to fuel my passion for the topic I am speaking on.” Shifting and reprogramming your thinking into the positive. Be Patient with Yourself. Changing a habit is one thing. Making it stick is another.

- Memorable ideas follow the SUCCESs model.  Simple. Unexpected. Concrete. Credible. Emotional. Stories. - Simple messages are core truths in a compact package.   - “Unsticking” false ideas isn’t impossible, but extremely difficult since  incorrect ideas spread far faster than factual ones.   Guest: Jessica Sena, Natural Resources Advocate - Twitter: @JessicaESena - Instagram: @treasurestatetraveler - https://www.linkedin.com/in/jessicaesena/

In the first episode of Tech Demand Weekly, we explored the White Paper and how to write one. In this episode we are looking at another favourite of the content marketer's arsenal, the case study. Charles is joined by [Clement Lim](https://www.linkedin.com/in/clementlim108/), a former journalist and Lawyer from the United Kingdom. In 2013, Clement decided to switch careers and became a freelance copywriter and content marketer. Clement has worked with CEO’s and marketing executives and has a proven track record of producing outstanding content that increases brand awareness, starts conversations and generates leads. With Clements background in copywriting he was the perfect person to speak to regarding case studies and how to write an effective one. Clement can be found at [limwriter.com](http://www.limwriter.com/) The book Clement mentions during this week's episode is called [Made To Stick](https://heathbrothers.com/books/made-to-stick/) by Chip and Dan Heath.

The Circle of Knowledge Podcast features exclusive content provided by the core team at Amplified Minds. Content includes book and topic discussions that will help listeners elevate their businesses and take their goals to the next level. Amplified Minds is in the business of helping coaches, speakers, mentors, influencers, and sales groups scale their programs and increase their sales by providing accountability partners and coaches to their clients. AM Accountability Partners follow up with each client and help them achieve their ultimate goals. This product currently sees a 98.5% success rate with all serious participants. This episode features a mastermind discussion by Matt Fritzsche, Brian Hubbard and Jon Kovach Jr. about the simplicity in your business messaging. For more information about Amplified Minds or the Circle of Knowledge Podcast, visit www.amplifiedminds.com. --- Amazon link for Made To Stick: https://amzn.to/2NbIsOd --- Music: dubstep - Bensound.co --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/circle-of-knowledge/support

Clay Clark and New York Time best-selling author Dan Heath, breaks down power tools for intentionally creating memorable moments in the minds of your ideal and likely buyers.

Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas “sticky.” Sticky ideas are those that “are understood and remembered, and have a lasting impact – they change your audience’s opinion or behavior.” Sticky ideas have six traits. They are simple, unexpected, concrete, credible, emotional, and told as stories, and this summary covers the counterintuitive and well-researched tactics for transforming your ideas so that they stick. Learn why simple does not mean “dumbed down.” Understand how unexpected is more than a gimmicky surprise and the ways to not just capture but hold your audience’s interest. Hear about how making ideas concrete can help others collaborate on them rather than disengage. Find out how to load your messages with credibility without expert endorsement. Get others to care about your ideas by making them emotional, even for an audience that is far from sappy. And finally, get insight into the best way to tell a story so that others will be inspired to act.

Welcome to episode #601 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #601 - Host: Mitch Joel. The Heath Brothers (Chip and Dan) write some of the most compelling business books that that world has ever read. To this day, Made To Stick remains a staple and masterclass in how a brand can (and should) tell a better story. From the massive success of that book to Switch (all about change) and then Decisive (all about how to make better choices)... their books are just so powerful. Most recently, I devoured their latest business book, The Power of Moments. Why do certain experiences have specific impact on our lives? How is it that an event that took place when we were a child could be a hardwired value set that we carry with us to this day? Is it all just chance and luck (nature) or is their an opportunity for us to create moments like this (nurture)? I had the pleasure of discussing this and much more with Dan Heath. Along with writing brilliant business books with his brother, Dan is also a Senior Fellow at Duke University's CASE center, which supports social entrepreneurs. At CASE, he founded the Change Academy, a program designed to boost the impact of social sector leaders. Enjoy the conversation... Running time: 51:47. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Dan Heath. The Power of Moments. Made To Stick. Switch. Decisive. Change Academy. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #601 - Host: Mitch Joel. Tags: advertising advertising agency advertising podcast   brand business blog business book business conversation business podcast case centre change academy chip heath dan heath decisive digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption duke university entrepreneur heath brothers innovation j walter thompson jwt leadership book leadership podcast made to stick management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast six pixels of separation social entrepreneur storytelling switch the power of moments wpp

Barusan saya membaca ulang buku yang pernah membuat saya hampir di DO pada tahun 2007: Made To Stick. Ada salah satu bab yang ingin saya bagikan kepada Anda semua pembaca setia Scaleup Club melalui podcast yang Anda bisa dengarkan diatas. Mudah-mudahan bermanfaat. Terima kasih! NB: Tersedia mindmap yang Anda bisa simak di: https://www.scaleup.club/membuat-ide-anda-terpaksa-lengket-di-kepala-orang-lain/

Made to Stick : Яагаад зарим санаанууд бидний тархи толгоод хоногштол үлдэж, зарим нэг зугээр л чихний хажуугаар яваад ѳнгѳрдѳг вэ. Энэ асуултанд ах дүү 2н бичсэн Made to Stick буюу Наалдуулах, Наалдамтгай санаа гэсэн энэхүү ном нь SUCCESS гэдэг товчлолоор хэлэх зүйл болон санаагаа хэрхэн тархинд наалдуулах тухай хариулах болно.

We’ve all had that one idea or multiple ideas that we thought were going to change the world, and when we shared them with others, they thought we were out of our minds, and despite how awesome they were in hindsight, if we were just able to make them stick, we could have been successful. I remember during the early 2000s when dot-com days still had some traction. I had the idea to start up a free TV website called Tuby that would play TV and movies, not unlike how Hulu, Netflix, and cable on demand is now, and I would sell ads locally to small businesses. The concept of each computer having a local address attached to the internet connection called IP, was new to everyone, and it would revolutionize the quality of the ads, which was at the time dominated with Spammy banner ads and popups that would open 15 screens when you closed them. This would drive quality viewerships to ads just like how it is today on Youtube. But of course, I sucked at presenting my idea and couldn’t make it stick and it just went into my many piles of unsticky business feasibility studies. If only I had known the principles of why things stuck, presented by Bestselling authors Chip and Dan Heath in this book. I could have pitched it correctly, and who knows, it could have eventually become the platform we know today and use to consume video contents. The authors talk about the concept of the "Knowledge curse" as the main reason why ideas don't stick, Please allow me to read you an excerpt about this: "And that brings us to the villain of our book: The Curse of Knowledge. Lots of research in economics and psychology shows that when we know something, it becomes hard for us to imagine not knowing it. As a result, we become lousy communicators. Think of a lawyer who can't give you a straight, comprehensible answer to a legal question. His vast knowledge and experience render him unable to fathom how little you know. So when he talks to you, he talks in abstractions that you can't follow. And we're all like the lawyer in our own domain of expertise. Here's the great cruelty of the Curse of Knowledge: The better we get at generating great ideas--new insights and novel solutions--in our field of expertise, the more unnatural it becomes for us to communicate those ideas clearly. That's why knowledge is a curse. But notice we said "unnatural," not "impossible." Experts just need to devote a little time to apply the basic principles of stickiness.” So how do we overcome the Curse of Knowledge and make our ideas, or messages easier to recall? Chip and Dan present key strategies to defeat this and how we should present our ideas, with a mneomic, SUCCES (single S in the end) = Simple, Unexpected, Concrete, Credible, Emotional and Stories. In school, our teachers and professors filled us with formulas, tables, and theories, only for us to forget them. Even today, in my line of work, as a Leader in an organization charged with marketing and brand, I have to constantly communicate our ideas to the rest of the exec team, clients and others. This tells us that our ideas are only as good as the effectiveness of how we are able to communicate them and have others understand our concepts in order to buy in. Yesterday’s podcast, we talked about one of the 5 dysfunctions of a team, is the lack of buy-into our plans and strategies. This book helps us understand how to get our ideas to stick. Sticky is that idea that breaks through the noise and gets remembered, but more importantly, helps to shift attitudes and behavior towards us, our ideas and our organizations. Let's dive into the 6 strategies to help make our ideas stick.

Many people make New Year's resolutions, but few people keep them. We want to be healthy and fit, plan for a better year, have greater success at work, or spend more time with the kids. Yet often, the things we pledge to improve don't bring us the happiness we expected. Join Horizon on Jan. 8th at the Exploring Services for MADE TO STICK and discover a way to make resolutions of real meaning that can last a lifetime.

"Everyone cooks, but not everyone's a chef. Everyone has an oven. Everyone has a camera." -Cris Duncan Long-time friend of The PhotoTellers, recurring guest, and even an occasional co-host, Mr. Cris Duncan returns for another episode. There are 3 ilks of Photographers who will especially profit from today's conversation: The Photographer looking to define his/her own photographic style. The Photographic instructor. The moderately-advanced Photographer who wants to grow beyond the technical aspects of exposure. How do you, Photographer, determine your own style? What are the pitfalls that derail your authentic voice? Once established, is your style static or dynamic? For the instructor, you'll appreciate Cris' comments about teaching, and how it "reveals mistakes in a different way." I encourage you, instructor, to remember Cris & Dee Duncan's mantra for teaching: Don't "marginalize the half." If you're not familiar with the term, you'll also learn how the "curse of knowledge" immediately ends communication. I mention the book MADE TO STICK. In my humble opinion, it's an important work for anyone who has a message to share, and wants to be certain that it cuts through the noise. For the advancing Photographer, tune in to hear Cris' definition of a PROFESSIONAL PHOTOGRAPHER. Hint: "One who is proficient in their craft." You'll also hear the distinction between "proper exposure" and "correct exposure." They're not always the same. Here's an excerpt where Cris discusses the difference between proper exposure and correct exposure . . . . _______________ CRIS: We say that there's a big difference between a properly exposed image and a well-executed image. BILL: Okay; explain. CRIS: Proper exposures is just part of that execution . . . . I can get a proper exposure with my iPhone, driving, out of the car window. That's not necessarily a great, sale-able image for the client. I'm just getting good recording of highlight and shadow values. I think the next step is now using your your tools and other ingredients--lighting and composition and design--to put that dish [comparing the work of a chef and a photographer] together to create something. So now that you understand exposure, how can we alter the light direction and the light quality coming into the photograph to enhance the narrative that you're trying to tell with your image? So I think as Photographers that's huge! We get a chance to change the narrative. ________________ The super-cool photo of Cris on this post is from Yosemite, created by the illustrious Tony Corbell. If you haven't heard, Cris & his bride Deanna annually sojourn to Yosemite with a group of Photographers who want to reconnect with their love of the craft. CLICK HERE to learn about FIND YOUR FOCUS.  

This week Cut The Crap Podcast features the marketing book, 'Made to Stick." Some ideas are “stick-worthy” while others are not and the traditional advice to make ideas stick, such as knowing your audience, making eye contact, practice, and repetition, tends to have limited effectiveness. In Made to Stick, authors Chip and Dan Heath argue that people remember ideas that contain a simple, proverb-like message, are unexpected, are concrete in description, credible in nature, evoke emotion, or are presented as stories. These Six Principles of Sticky Ideas, compacted into the acronym SUCCESs, serve as a blueprint for making ideas and messages more effective and memorable. There were 7 Golden Nuggets taken from 'Made to Stick' ----------- Cut the Crap Podcast Stakeholders SierraSil Health was founded in 2003 to market SierraSil®, a clinically tested and shown, safe and effective mineral supplement. The company is committed to providing exceptional customer service, to being ethical in all relationships, and to supporting all health claims with real science.  Go to http://www.sierrasil.com/ and enter the coupon code CUTTHECRAP for 15% off your order!   Modern Earth Web Design does much more than custom web design! No matter what your business - association - organization may need in terms of improving your online presence, Modern Earth Web Design can help by providing affordable marketing solutions. Go to http://www.ModernEarth.net for a free SEO report about your website! ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. See acast.com/privacy for privacy and opt-out information.

In this episode Joel and Antonia unpack a model for becoming an excellent communicator from the book Made To Stick.   http://personalityhacker.com  

Doug Stewart and I interview Mark Kinsley about Kippo shorts, hybrid mattresses, Sleep Geek, marketing and getting things done without driving yourself crazy. Mark shares his inspiration for developing his new Kippo shorts. He discusses innovation versus improvements. Mark asked himself  the question “How can I make this experience better?” He suggests that this question should be asked everyday by our retail store owners, RSAs, and sales reps. How the term hybrid mattress helped shorten the selling cycle at retail. How Mark used the platform Kickstarter to launch his Kippo shorts. To see Kickstarter in action and see Mark's new shorts Just Click Here http://kipposhorts.com. He encourages us to find creative ideas to communicate quality and customer service to our retail consumers. Don't be afraid to copy great ideas. Borrow from other industries.  Mark mentions several dealers who are using Sleep Geek University to help train their new RSAs. One RSA doubled his income after implementing what he learned from Sleep Geek. Doug implores everyone in our industry new or veteran to go through Sleep Geek University. Just Click Here https://www.sleep-geek.com.  Mark recommends two books that business professionals must read. They are “The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout and “Positioning: The Battle for Your Mind” by Al Ries & Jack Trout. Doug recommends the book “Made To Stick” by Chip & Dan Heath. 

Johannes hat das Buch gehört und nutzt das Wissen, um Weinni beim formulieren einer Idee zu helfen. Als Beispiel wird das Vorhaben gewählt, wiki-basierte Dokumentationen auch für Handbücher zu verwenden. Ziel ist es eine Idee die im Gedächtnis kleben bleibt zu formulieren. Wir arbeiten an einer konkreten Geschichte, die Weinni erklären kann, sprechen darüber wie man sie glaubhaft machen kann und wie Weinni die Aufmerksamkeit seiner Zuhörer bekommen kann.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle, head-on, these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that 'stick' and explain sure-fire methods for making ideas stickier, such as violating schemas....

Even though that is a major part, there seems to have be a great disconnect between what is meant by a “God pleasing spirituality” as it relates to others and our connections with not only those who, “have it together,” but all who struggle.

Sun, 30 May 2010 05:00:00 GMTPastor Charlie Whitlowhttp://www.thecommunitychurch.org/62611_mp300:00cwhitlow@thecommunitychurch.org (Charlie Whitlow)no

Now is the Time with BlogTalkRadio CEO Alan Levy and The FlyLady Marla Cilley. We will be interview Chip and Dan Heath the authors of Made to Stick. They also have a column in Fast Company. http://www.fastcompany.com/magazine/133/made-to-stick-time-to-aim-lower.html http://www.madetostick.com/theauthors/

Now is the Time with BlogTalkRadio CEO Alan Levy and The FlyLady Marla Cilley. We will be interview Chip and Dan Heath the authors of Made to Stick. They also have a column in Fast Company. http://www.fastcompany.com/magazine/133/made-to-stick-time-to-aim-lower.htmlhttp://www.madetostick.com/theauthors/

Guest: Dan Heath, MBA Host: Bruce Bloom, DDS, JD Dan Heath, co-author of "Made To Stick," discusses how the Made To Stick concepts from his work apply directly to healthcare.

Guest: Dan Heath, MBA Host: Bruce Bloom, DDS, JD Dan Heath co-author of Made To Stick discusses how Made To Stick can apply in a heathcare setting.

Guest: Dan Heath, MBA Host: Bruce Bloom, DDS, JD Dan Heath co-author of Made To Stick is discussing how the principles of Made to Stick can apply in a variety of medical settings.

In this episode, Stanford University's Chip Heath talks about his book Made To Stick, which discusses the secrets behind crafting messages and ideas that capture the imagination; and Nick Goddard discusses the experiment he did to find out how far he could bike on the energy equivalent to that in a gallon of gasoline. Plus we'll test your knowledge about some recent science in the news. Websites mentioned include www.madetostick.com; /www.transalt.org; www.betterworldclub.com

Chip Heath, Stanford Graduate School of Business professor and coauthor of "Made to Stick: Why Some Ideas Survive and Others Die."

Amy and Sheryl discuss the coverage of MomsRising.org in the Feb. 22 New York Times. Stay tuned next week for new information about the new partnership between MojoMom and MomsRising. Then, Amy interviews "Made To Stick" author Dan Heath about crafting memorable ideas. Dan shares skills that are essential for effective communication. "Made to Stick" is one of Amy's favorite new books, which she hails as "a worthy successor to 'The Tipping Point' with practical ideas that are useful in all areas of life."