Podcast appearances and mentions of mark dimassimo

SEGMENT‌ ‌1 with Mark DiMassimo,‌ ‌‌starting‌ ‌at‌ ‌0:00‌:‌ ‌ ‌We are going to see more AI deepfakes and the hoaxes they create. How are AI deepfakes going to affect your small business this year and how can you use them for “good, not evil”?SEGMENT‌ ‌2 with Anthony Iannarino,‌ ‌‌starting‌ ‌at‌ 21:30:‌ ‌ ‌How do you find a proven formula for consistently increasing revenue? Anthony Iannarino is here to help us get practical, tactical, and pragmatic about our sales strategy and then do the actual work.SEGMENT‌ ‌3 with Brad Close,‌ ‌‌starting‌ ‌at 48:45‌:‌ ‌ ‌A lot has happened with small businesses over the last three years, especially in relation to government. The pandemic aid, the debt deal… what's going on now? What does the future hold?--Visit Barry's Blog for complete show notes.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3306444/advertisement

Leigh Richardson of the Brain Performance Center and host of In Your Head with Leigh Richardson speaks with Mark DiMassimo, founder and Creative Chief of DiGo (DiMassimo Goldstein), and Creative Advisor for the non-profit Partnership to End Addiction. Mark talks about how advertising and marketing can create positive behavior change and preventing doom scrolling to improve the American consumer's mental health. Leigh Richardson is also the author of Brain on Game On, available at Amazon and on http://www.thebrainperformancecenter.com and https://www.leigherichardson.com/. She also owns and operates The Brain Performance Center, a brain and mental health clinic located in Dallas, Texas that can be reached at 214-329-9017. This show is also on Apple Podcasts, iTunes, Google Play, Spotify, iHeart Radio, Audible and Stitcher.

  Memberships, subscriptions, loyalty programs — relationship marketing models of all sorts — have long been a staple of the marketing toolbox. But why is Peloton in such deep trouble right now? And Noom postponed its IPO? Join us as Mark DiMassimo explains what's really going on, and how we can fix the apparent problem with membership marketing today. Spoiler alert: It's not the model itself, you'll be happy to know. Tune in for Mark's advice on how to motivate customers to “start, stick and stay.” About our Guest: Mark DiMassimo is the Founder and Creative Chief of DiGo (DiMassimo Goldstein), the industry-leading agency in Positive Behavior Change marketing, which he founded in 1996 in New York City and has appeared on Inc's list of America's fastest-growing private companies four times and been named an Adweek Gold Best Agency. DiMassimo's ideas and creative work have helped build dozens of major brands that are pioneers in their respective categories. He was named a “Future 50 CEO” by SmartCEO magazine four years in a row, was profiled in the New York Times bestselling book, "Leadership Secrets of the World's Most Successful CEOs," and his work has won numerous Effie Awards from the American Marketing Association, among a slew of other awards for excellence in advertising creativity. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

SEGMENT 1 with Mark DiMassimo, starting at 0:00: The new buzzword among small business owners and other employers is quiet quitting. This is when people only do the minimum at work to keep their job instead of resigning. What can small business owners do to prevent quiet quitting from happening in their workplace?SEGMENT 2 with Dr. Gabe De La Rosa, starting at 20:00: We face a huge mental health crisis in this country, especially among our employees. As business owners, we need to understand the problem and how we can help.SEGMENT 3 with Sharon Sullivan, starting at 36:30: A recent report came out citing the best and worst cities to live in during a ZOMBIE apocalypse. What are the results? Sponsored by Truly Financial.

Mark DiMassimo, Founder & Creative Chief of Creative Agency from DiGo to discuss the challenges that social media platforms face when trying to reconcile their need for growth against their desire to behave in an ethical way for the benefit of their users. Ben's story is on the Department of Homeland Security collecting substantial amounts of user location data. Dave's story is on potential privacy legislation at the federal level that actually has a shot at passing. While this show covers legal topics, and Ben is a lawyer, the views expressed do not constitute legal advice. For official legal advice on any of the topics we cover, please contact your attorney.  Homeland Security records show 'shocking' use of phone data, ACLU says Don't Look Now, but Congress Might Pass an Actually Good Privacy Bill Got a question you'd like us to answer on our show? You can send your audio file to caveat@thecyberwire.com. Hope to hear from you.

07-27-2022 Mark DiMassimo Learn more about the interview and get additional links here: https://thedailyblaze.com/how-companies-compete-if-netflix-opens-the-ad-supported-content-door/ Subscribe to the best of our content here: https://priceofbusiness.substack.com/ Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCywgbHv7dpiBG2Qswr_ceEQ

Mark DiMassimo, creative chief of DiGo, wants to help folks like us do good things for our communities through our for-profit businesses by building better brands. So we talk about the bones of a great brand name and what positive behavior change marketing means in the cannabis category. We dissect getting attention vs. adding value and how to approach social media as personal brands, entrepreneurs, and startups. We discuss ways to uncover and communicate your strategic advantage. We also explore companies with social missions and why I see value in the gift economy for my service-based business. Find great resources in the show notes + offers from Casually Baked partner brands.MJ Relief is the Ph.D. formulated CBD muscle rub I co-created with Dr. Monica Vialpando. Save 10% using promo code: casuallybaked  --> Purchase here.Shop Dr Love CBD - SAVE 15% using promo code: casuallybaked ✌️

We start with one of the great cases of a corporation choosing to act with integrity in the face of pressure and incentive not to. Mark was part of the team that chose for CVS drug stores in rebranding to stop selling cigarettes. The choice was superficially difficult in that cigarettes made them billions of dollars in profit and their competitors could gain market share. But it was easy in that if they wanted to identify with health, there was no question.Mark shares inside views of that story, then connects with leadership and integrity. We look at comparable cases, like New York banning cigarettes in the work place, people projecting losing business to New Jersey.Mark focuses on what changes behavior. He asked what someone can do. I suggested intrinsic versus extrinsic, which led to doing the Spodek/AIM Method. He participated and deconstructed it as we did it. You'll hear his enthusiasm for doing The Spodek/AIM Method, his commitment, and building on the technique. It seems inevitable that we'll collaborate beyond this one commitment. See acast.com/privacy for privacy and opt-out information.

When it comes to progressive advertising shops, DiGo, a New York-based creative agency promoting better habits by building businesses using Positive Behavior Change marketing, has gained notice for its work with such clients as Hello Fresh, Weight Watchers and the Bronx Zoo.For its founder and creative chief, Mark DiMassimo, ensuring these brands activate media campaigns across all consumer touchpoints — including broadcast television — is an essential cog in the media mix. Why? Find out in this fresh InFOCUS Podcast, presented by dot.FM.

DiMassimo Goldstein (DiGo) is the world's first creative agency focused exclusively on promoting better habits by building brands and businesses using Positive Behavior Change marketing. Becoming “Metamates” and dropping “news” from “feed” are just a few items off the long list of rebranding tactics Mark Zuckerberg has in mind as Facebook becomes Meta. But is it enough? Will this actually result in user habits that Zuckerberg is seeking for his vision of Meta? Mark DiMassimo, is the Founder & Creative Chief of DiGo, a creative agency promoting better habits by building businesses using Positive Behavior Change marketing. Mark joins me on Tech Talks Daily to take an in-depth look into the rebranding and marketing choices Facebook is making now, whether it's enough to change consumer habits, and ways to ensure not just behavior change, but positive behavior change among Meta users.

Rick is joined by Mark DiMassimo of DiGo this week. March 13th is the start of March Madness, and as many fans begin thinking about their brackets, companies should also begin thinking about their advertising strategies. How can companies use advertising during March Madness to ensure desired behavior changes are met among consumers? Mark DiMassimo, … Continue reading Mark DiMassimo , DiGo on March Madness Advertising Strategies and Branding →

The program all about TV. Our guest: Mark DiMassimo, founder and creative chief at ad agency DiGo, on the TV outlook for the rest of 2022 and beyond. Plus an extended commentary on the TV future of the Olympics.

People are what make our businesses grow and develop. As we are all continuing to work on developing our best selves and working to create healthy life-changing habits we are often on the hunt for that winning brand or solution. Digo Brands is a behavior change marketing agency that has the simple mission of building the leading brands of today. With memberships, subscriptions, and habit-forming, the advertising and marketing for behavior change are different. The team at Digo Brands is there to guide and build with you as your brand partner. We spoke to the chief and behavior change marketing expert, Mark DiMassimo. He offers insights into the business and their own marketing strategies. At Pathmonk we couldn’t help but agree with him wholeheartedly. He discusses the marketing funnel and stages we are all familiar with, but he highlights the importance of implementing fitting micro-experiences that suit the visitor’s intentions at the time and stage of their buying journey. As the business has been growing since 1996 he expresses the value of social reinforcement and constant optimization. In order to win new businesses and remain cutting-edge, implementing technologies and new strategies are vital to a business’s survival. As they remodel their own website Mark is interested in the integration of AI to deliver fitting micro-experiences that offer the ultimate user experience. One that respects the user’s journey and gets them to their solution quicker.

Interview with Mark DiMassimo, founder of Ad Agency,  DiMassimo / Goldstein, who works with such brands as WW, Hello Fresh, Samsung, SallieMae, and the Bronx Zoo.  Mark shares with us the key lessons from big company success that works for everyone - just get it done, he says. We discuss the importance of terrible ideas, the concept of behavior change marketing, and what to expect in Super Bowl advertising.If you want to get inspired, tune in. 

Nick and Mark discuss the marketing and advertising industry and what it was like for Mark to shoot "The Pitch" and some of the editing that was surprising to him. Mark shares some of the lessons learned about himself, his team,and the agency. It was fun reminiscing with Mark through the many decisions and strategies during "The Pitch".

Have you ever felt embarrassed by the size of your agency? Do you think success is wrongfully tied to the size of your team? Have you been worried about how the current economy is affecting your business and your clients? Change is a painful part of growing, but it's one of the best teachers when you're looking to build a great agency, not just a big agency. In this episode, we'll cover: How to move forward during an economic crisis. Why your ego could be holding your agency back. Why fast growth isn't the best solution. I talked to Mark DiMassimo, Chief Creative at DiMassimo Goldstein, an agency he founded in New York in 1996. In the early years of the agency, Mark hit the ground running. By 1997, DiMassimo Goldstein was the fasted growing agency around. Within a couple of years, the agency had offices in San Francisco, and New York, and Mark was featured on the cover of a magazine. And then the dot com bust hit, forcing him to take his staff down from a peak of 114 to 30. Mark shares the way he learned that a big agency team doesn't always correlate to the agency's level of success. How to Move Forward During Economic Crisis "One of the most important things I learned is what a pleasure and an honor it is to do this business. What a pleasure and an honor it is to be able to think, dream, learn from great business leaders, daydream, write, have visions, have a chance to get visions produced to work," Mark said. Even though the industry pain points of deadlines, uncertainty, competition, he still feels a little sheepish calling it work. Mark has had the unfortunate experience of letting dozens of good employees go and yet he says those difficult times are all the more reason to do what needs to be done to help the business survive them. You loved the agency when you started it and when you started to grow it. The challenge is continuing to love it and carrying over that sense of pride you have even during the dark times. Why Your Ego Could Be Holding Your Agency Back Have you noticed that agencies are judged by the size of their team? But judging success level by size isn't accurate. After the dot com bust, Mark found himself in therapy and learning to meditate. He learned to leverage his skills to take advantage of any skill he could use to help ally the vision he had of his agency with where he was. One of the lessons he learned during this phase of his life and his agency was his ego only really matters to him. "People don't really care. They care about you as a person, but they don't care if you grew and sold your agency. They don't care if you didn't."  Letting go of your ego and the need to feed your ego by growing your agency whether you need to or not helps you gain freedom. And that freedom allows you to make your agency into what you want it to be. Letting go of your ego is also important during your agency's tough times. Having the ability to reach out to others for advice, without worrying about what they might think another tool for achieving your vision. Why Fast Growth Isn't the Best Solution Change is what makes us necessary, Mark says. Dealing with the way change impacts clients is probably one of the reasons you started an agency. Mark says it is equally important to be upfront with your clients when you're dealing with changes within your agency. Because your clients are in the world of business, they understand the need to be lean and focused. While creating a solution to whatever problem your agency is struggling with, communication and transparency go a long way in building goodwill with your clients. The best solutions generally have one main ingredient: time. Mark learned the hard lesson that fast growth is not good growth. No business can really be successful running on high speed forever. If you're growing too fast, you likely haven't come up with contingencies if the industry inevitably changes. And if you're currently in the midst of a changing industry and only now trying to chart a path to the future, you will not have it perfectly figured out right away. But you can certainly have fun while you figure it out. Struggling to maintain consistent project work and revenue streams? Check out SharpSpring. They’ve built a low-cost, comprehensive marketing, and sales platform. SharpSpring helps agencies increase their margins and build consistent monthly recurring revenue. For a limited time, you can get a live demo of SharpSpring and see what it’s like to use a platform built specifically for agencies. Also, be sure you check out SharpSpring's FREE Agency Acceleration Series featuring presentations by some of today's best marketers -- including the one and only Seth Godin.

"How to Get Your Dream Podcast Guest" 2 months 8 comments 5 messages 4 emails For a one on one with my advertising hero Mark DiMassimo, that's not bad. Was I afraid? You bet. Did I feel like a nag? For sure. But because I made a promise to myself that I wouldn't stop until he asked me to, it didn't matter. I was in complete control of fulfilling that promise and the frustration of not doing it was greater than the fear of trying. Mr. DiMassimo, you're an inspiration and a friendly soul. Thank you for the MARKeting masterclass (see what I did there?). Enjoy.

Brand experience is what gets customers talking about your business and word of mouth is certainly the best advertising one can ever hope for. Building a brand that gives a consistent experience is something on which all entrepreneurs should be focusing their energy. Joining Tony Bodoh and Betsy Westhafer on the podcast today is Mark DiMassimo, founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City. Mark believes that entrepreneurs should take the time to really know their customers and build a brand that inspires action. Key to this is the concept of identity, which he believes is the most important concept in business. He encourages every entrepreneur to put focus on building their identity and to be a host for creativity during crisis.

Welcome to another episode of Develomentor. Today's guest is Mark DiMassimo. Mark DiMassimo (Creative Director) is Chief of DiMassimo Goldstein, an “inspiring action” agency which he founded in 1996. A creative entrepreneur since his teens, DiMassimo began his agency career working for the author of “Direct Marketing: Strategy, Planning & Execution." DiMassimo set a goal to start an agency that would bring the benefits of great brand building to direct model innovators, particularly those that offer life-changing services directly to clients.The promise would be simple: drive brand value up and cost-per-acquisition down.This immediately led to his participation in over fifty historic firsts, including the first social network (SixDegrees.com) the first Internet delivery service (Kozmo.com), the first online weight loss company (eDiets) and the first electronic stock trading network (Island ECN, INET, INSTINET, NASDAQ).Before starting his own agency, DiMassimo spent a decade of making tongues wag with his work for a who’s-who of top direct and integrated Madison Avenue agencies, including BBDO, J. Walter Thompson, Chapman Direct Advertising, Deutsch and Kirshenbaum & Bond.Mark is the author of Digital@SPEED, and co-founder of the Tappening and Offlining movements. He serves as the Chair of the Creative Development Board of the Partnership to End Addiction, and has served on the board of Rare and of the Financial Communications Society. He was named a Future 50 CEO by SmartCEO magazine in 2014, 2015 and 2016.DiMassimo is featured in the best-selling book Leadership Secrets of the World’s Most Successful CEOs, by Eric Yaverbaum. He is co-author of Inside the Minds: INNOVATION and Branding as an Advertising Strategy and is featured in Passion Brands, by Kate Newlin, for which he also wrote the foreword. A familiar face on CNBC, CNN, Bloomberg, FoxNews, and Fox5NY, DiMassimo is often quoted in the media. Mark teaches advertising undergrads at The School of Visual Arts. Mark lives in Rye, NY, and is the happy husband of Jill and the devoted father of Max, Alex and Jack.About DiMassimo Goldstein (DiGo) DiMassimo Goldstein is an inspiring action agency. We help life-changing brands grow by helping people make more inspiring decisions and form more empowering habits. We've done this for WW, WeightWatchers, HelloFresh, Jackson Hewitt, Shutterstock, Nasdaq, Avon, Ideal Image, National Jewish Health, Sallie Mae, CVS Health, Rare, The Wildlife Conservation Society, The Partnership to End Addiction, and several clients so prestigious we have agreed not to mention them here.You can find more resources and a full transcript in the show notesTo learn more about our podcast go to https://develomentor.com/To listen to previous episodes go to https://develomentor.com/blog/Follow Mark DiMassimoTwitter: @MarkDiMassimoLinkedIn: https://www.linkedin.com/in/mark-dimassimo/DiMassimo Goldstein: https://digobrands.com/Follow Develomentor:Twitter: @develomentorFollow Grant IngersollTwitter: @gsingersLinkedIn: linkedin.com/in/grantingersoll

[0:00-3:00] Intro. [3:01-7:25] Mark talks about growing up in NJ and his early upbringing. [7:26-9:29] Mark's imagination and first forays into creativity as a profession. [9:29-13:46] Mark's super-dark childhood short story and learning how to express himself. [13:47-16:11] Wayne Dyer's ‘Erroneous Zones' as a Marketing inspiration. [16:13 -20:23] SUNY Fredonia, majoring in music, and discovering the library. [21:17-24:45] Transferring to Cornell and Industrial and Labor Relations. [24:54-27:44] How he made the switch to communications and ultimately deciding on Advertising as a career path. [25:00-32:30] BBDO Direct and Mark's first job working on brand accounts in advertising. [32:31-40:20] Mark discusses his first creative experiences as a copywriter and being challenged for the first time. [40:42-49:00] Being laid off, freelancing, and getting copywriter positions. [49:15-55:59] Mark on his rise through the ranks and deciding to start his very own agency. [56:00-57:37] Outro.

The direct-to-consumer industry isn't coming. It's here. We can see the effects of it everywhere. But how does this affect independent agencies? Are there opportunities available for independent agencies to provide additional value to their clients? Yes. We say we're living in the golden era for agencies. We know, it sounds crazy, but Mark DiMassimo believes it, too, Mark DiMassimo is the CEO and Chief Strategy Officer at DiMassimo Goldstein. He joined us on on our Innovative Agency podcast to share the 4 opportunities agencies have to excel under the direct-to-consumer marketplace. Don't miss what he had to say.  

With 22 years heading up an independent agency under his belt, DiMassimo Goldstein’s Mark DiMassimo believes traditional advertising’s days are numbered. Of course, he would say that. A long-ago JWT creative who logged years at holding companies, DiMassimo says he saw the light when he realized agencies fundamentally failed to meet clients needs. Proud to never have been to Cannes over the span of his entire career, DiMassimo discusses using advertising to fight the opioid epidemic and why, for the first time in his life, he finds himself agreeing with Martin Sorrell.

In this episode we talk to Mark DiMassimo, Founder & Chief at DiMassimo Goldstein. LinkedIn: https://www.linkedin.com/in/mark-dimassimo/

How you sell to a disrupting executive is very different from selling to the average executive. In this thought-provoking and inspiring conversation with Mark DiMassimo, chief of DiMassimo Goldstein, a leading New York agency representing clients like The Bronx Zoo/Wildlife Conservation Society, Jackson Hewitt, TradeStation, Online Trading Academy, National Jewish Health, Recovery Centers of America, and Sallie Mae, you’ll learn about what creates a mindset that keeps on disrupting. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

How you sell to a disrupting executive is very different from selling to the average executive. In this thought-provoking and inspiring conversation with Mark DiMassimo, chief of DiMassimo Goldstein, a leading New York agency representing clients like The Bronx Zoo/Wildlife Conservation Society, Jackson Hewitt, TradeStation, Online Trading Academy, National Jewish Health, Recovery Centers of America, and Sallie Mae, you'll learn about […]

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