The NO BULL$H!# Marketing Podcast

In this episode of The No Bullsh!t Marketing Show, Dave Mastovich breaks down one of the biggest growth opportunities for small and mid-sized businesses: separating—but strategically aligning—marketing and sales. Too often, companies treat them as one function, leading to confusion, complexity for buyers, and stalled revenue growth.Dave challenges the outdated notion of a "VP of Sales and Marketing" and lays out a clear, actionable framework for aligning these two critical disciplines. From defining your six right-fit target markets to using voice of the customer research to inform strategy, this episode is packed with practical steps to transform your sales and marketing results.In This Episode:Why “sales and marketing” isn't one job—and never should beThe difference between effectiveness (marketing) and efficiency (sales)What misalignment looks like (and how to fix it)The six right-fit target markets every business should defineHow to use voice of the customer insights to fuel growthReal-world examples of companies that got it wrong—and then got it rightConnect with Dave:

This is Dave Mastovich, and you're listening to the No Bullsh!t Marketing Show. Leaders say they want growth, but when it comes time to invest in marketing, they freeze. Why? Because they don't really understand marketing—and worse, they're afraid of it. In this episode, Dave breaks down where that fear comes from, what it's costing your company, and how to fix it.Most leaders are wired for efficiency. They come up through sales, operations, or finance—roles where ROI is tangible and results are easy to measure. But marketing is an effectiveness function. It's different. And different creates discomfort, which leads to fear. That fear shows up in all kinds of ways: hiring someone fresh out of college and expecting them to "handle marketing," thinking marketing is just about making things look pretty, getting burned by vendors who oversell and underdeliver, treating marketing as a cost rather than a strategic investment, or micromanaging based on gut feelings instead of data and strategy.Dave shares a powerful real-world story about a $15M company whose CEO made those exact mistakes. After breaking down what real marketing requires—strategy, creative direction, SEM, SEO, content development, internal storytelling, lead generation, and more—the CEO responded with a line Dave's heard many times before: “That's the best explanation of marketing I've ever seen.”Real marketing is measurable. It's strategic. It drives both brand and demand. But only if you stop viewing it as fluff or an afterthought. Dave challenges you to treat marketing like any other core function in your business. Build a smart mix of internal and external resources. Invest in strategy and creative direction. And most importantly—stop letting fear run your marketing mindset.If you're ready to rethink how marketing works and finally make it work for your company, reach out. MASSolutions is here to help.Connect with Dave:

Most businesses think marketing is just about getting the word out. But the truth? That's just noise. In this episode of No Bullsh!t Marketing, Dave Mastovich breaks down the biggest marketing mistake companies make and introduces the No Bullsh!t Marketing Playbook. Learn why listening, adapting, and delivering should come before promotion—and how skipping those steps leads to wasted money and lost opportunities.What You'll Learn in This Episode:✅ Why marketing is more than advertising, social media, and promotions✅ The biggest mistake businesses make when selling to customers✅ How companies lose touch with their audience as they scale✅ The six right-fit target markets every business must understand✅ How to use segmentation strategies (demographics, psychographics, and more)✅ The five-step process to real, no bullsh!t marketingKey Quote:"Marketing isn't just about telling. It's about understanding, developing, delivering, and then telling. If you skip the first steps, you're just contributing to the noise—and that's bullsh!t."Connect with Dave:

In this episode of the No Bullshit Marketing Show, host Dave Mastovich challenges the traditional marketing models of B2B (Business to Business) and B2C (Business to Consumer). Instead, he introduces a game-changing concept: B2E—Business to Everyone.Most companies focus heavily on customers and prospects, but what about employees, referral sources, and recruitment? Dave breaks down the six essential target markets that every business must engage with intentional marketing efforts. Ignoring even one of these audiences can lead to missed revenue, talent loss, and weakened business growth. Key Takeaways:The six target markets you should be prioritizingWhy your current marketing may be neglecting employees and referral sourcesHow weak internal marketing can lead to missed revenue and talent loss Five actionable steps to implement B2E marketing in your business todayWhy intentional campaigns for employees and referral sources matter as much as sales-driven campaignsMy New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare ServicesIf you like what you heard, subscribe to our podcast ⬇️Apple: https://apple.co/3dMVyPRGoogle: https://bit.ly/37dCIPsPodchaser: https://bit.ly/37ojHtGSpotify: https://spoti.fi/3f4biOQTuneIn: https://bit.ly/3dWws1bStitcher: https://bit.ly/2MPIZYcFor more resources and to learn more about MASSolutions, head over to https://massolutions.biz

In this episode of The No Bullshit Marketing Show, Dave Mastovich reflects on a monumental 2024 and shares his forward-looking strategies for 2025. Here's what you'll hear:2024 Highlights:Celebrating the 20th anniversary of Mass Solutions, including a unique celebration event.- The release of Dave's second book, No Bullshit Marketing, achieving #1 Amazon bestseller status with over 65 five-star reviews.- Operational growth at Mass Solutions, including process improvements, leveraging intellectual property, and transforming clients' marketing strategies in just 16 weeks. -Personal recognition as one of Pittsburgh's Smart Business Leaders.Looking Ahead to 2025:- Leveraging AI: How AI can enhance creativity and productivity by enabling you to focus on what only you can do.- B2E Marketing: The importance of viewing employees as key stakeholders and infusing cultural messaging to improve recruitment and retention.- Social Media Discipline: Maintaining focus and productivity in a distraction-filled world.- Generational Wisdom: Harnessing the strengths of multigenerational teams for better collaboration.- Referral Source Marketing: A systematic approach to building and maintaining strong referral networks.My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services https://www.amazon.com/Bullsh-Marketing-Contrarian-Referrals-Healthcare-ebook/dp/B0D9C5PHMS/ref=pd_ci_mcx_mh_mcx_views_0_title?pd_rd_w=AuX2O&content-id=amzn1.sym.bb21fc54-1dd8-448e-92bb-2ddce187f4ac%3Aamzn1.symc.40e6a10e-cbc4-4fa5-81e3-4435ff64d03b&pf_rd_p=bb21fc54-1dd8-448e-92bb-2ddce187f4ac&pf_rd_r=WJ6M44J6SQ2WV4EEH20Z&pd_rd_wg=NngdY&pd_rd_r=24020b06-40e3-4752-a7a0-bd27cba9efd0&pd_rd_i=B0D9C5PHMSIf you like what you heard, subscribe to our podcast ⬇️Apple: https://apple.co/3dMVyPRGoogle: https://bit.ly/37dCIPsPodchaser: https://bit.ly/37ojHtGSpotify: https://spoti.fi/3f4biOQTuneIn: https://bit.ly/3dWws1bStitcher: https://bit.ly/2MPIZYcFor more resources and to learn more about MASSolutions, head over to https://massolutions.biz

Cut through the BS to define what marketing really is and why it's the key to creating sustainable growth. Learn about the six target markets that matter most and discover actionable strategies to leverage the power of marketing for real impact. Whether you're building a brand, scaling a business, or just want a no-nonsense approach to marketing, this episode is packed with insights you can put to work today.My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare ServicesIf you like what you heard, subscribe to our podcast ⬇️Apple: https://apple.co/3dMVyPRGoogle: https://bit.ly/37dCIPsPodchaser: https://bit.ly/37ojHtGSpotify: https://spoti.fi/3f4biOQTuneIn: https://bit.ly/3dWws1bStitcher: https://bit.ly/2MPIZYcFor more resources and to learn more about MASSolutions, head over to https://massolutions.biz

Explore the dynamic world of marketing in streaming services and cable. It's all about understanding The Zap Factor—what makes audiences stay or switch. We'll dive into why listening to your consumers is crucial. Whether you're in marketing, media, or just curious about how top brands keep their consumers engaged, this is a strategy all markets must keep in mind.My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare ServicesIf you like what you heard, subscribe to our podcast ⬇️Apple: https://apple.co/3dMVyPRGoogle: https://bit.ly/37dCIPs Podchaser: https://bit.ly/37ojHtG Spotify: https://spoti.fi/3f4biOQ TuneIn: https://bit.ly/3dWws1bStitcher: https://bit.ly/2MPIZYc For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

In his 500th episode, Dave Mastovich reviews the 10 main lessons he has learned over the course of eight and a half years from podcasting.Get the full show notes and more resources at massolutions.biz/category/podcast/

Join Dave Mastovich as he discusses his tried and true process for creating memorable marketing stories that will change behaviors and mindsets of the target markets that your company needs to reach, connect, engage and influence. Get the full show notes and more resources at massolutions.biz/category/podcast/

In this episode, Dave Mastovich uses Starbucks and Dunkin' as an example of how to systematically track data and why it's important for your referral source marketing.Get the full show notes and more resources at massolutions.biz/category/podcast/

Dave Mastovich discusses his thoroughly tested five-step process for building a systematic referral source marketing program that will bring your healthcare company more and better patients.Get the full show notes and more resources at massolutions.biz/category/podcast/

In this episode, Dave Mastovich explores the concept of a storytelling opportunity inventory. He also discusses the types of stories that could be costing you money, market share, brand, employee retention, and more if they are missing from your storytelling.Get the full show notes and more resources at massolutions.biz/category/podcast/

Dave Mastovich goes over his five steps to effective executive storytelling to help leaders master their storytelling skills and have their audiences walk away with a better understanding of what they heard.Get the full show notes and more resources at massolutions.biz/category/podcast/

By focusing on what Dave Mastovich calls MVP storytelling, learn how to create clarity and alignment through communication.Get the full show notes and more resources at massolutions.biz/category/podcast/

Dave Mastovich provides the five ways to help with clear internal communication between leaders and employees.Get the full show notes and more resources at massolutions.biz/category/podcast/

Dave Mastovich describes the severity of leadership communication woes and how to overcome them by asking two important questions.Get the full show notes and more resources at massolutions.biz/category/podcast/

Discover the details of part two of the Seinfeld storytelling approach, which is the return on investment of invisible contributions at your company with Dave Mastovich.Get the full show notes and more resources at massolutions.biz/category/podcast/

Find out how to discover the everyday genius of your company's team you might think is ‘nothing' and why that can improve your storytelling in this episode with Dave Mastovich.Get the full show notes and more resources at massolutions.biz/category/podcast/

In this episode, Dave Mastovich discusses the benefits of slowing down amidst the rush and the chaos it causes, how hurry sickness is harmful, and how to avoid it using certain techniques.Get the full show notes and more resources at massolutions.biz/category/podcast/

Join Dave Mastovich as he explains the importance of revisiting core values and integrating a culture story into your company's marketing efforts.Get the full show notes and more resources at massolutions.biz/category/podcast/

Examine the ‘why' and ‘how' of your company using some specific, insightful questions with Dave Mastovich, who also explains how they will help you achieve company growth and transformation. Get the full show notes and more resources at massolutions.biz/category/podcast/

In this episode, Dave Mastovich outlines the four essential types of growth for world changing companies, why they are important, and how they will help your company prosper.Get the full show notes and more resources at massolutions.biz/category/podcast/

Join Dave Mastovich as he dives into the MASSolutions core value, ‘think'. Learn how to harness the power of deep thinking to think for yourself, think beyond yourself, and think about the possibilities.Get the full show notes and more resources at massolutions.biz/category/podcast/

Listen as Dave Mastovich explains how to use the MASSolutions core value of scaling with systems and science to scale your business' marketing and effectively leverage the power of storytelling such that your marketing works more for you.Get the full show notes and more resources at massolutions.biz/category/podcast/

Reevaluate the discussions happening in your company with Dave Mastovich as he talks about the importance of open, direct, respectful, no bullshit communication among leaders and team members.Get the full show notes and more resources at massolutions.biz/category/podcast/

Ever wondered why and how Dave Mastovich started No Bullshit Marketing? Join him as he outlines the goals he had when starting MASSolutions and how his company's values apply to you and your company.Get the full show notes and more resources at massolutions.biz/category/podcast/

Wondering whether micro-influencers are a good fit for your marketing strategy? Join Dave Mastovich as he discusses this growing trend and provides useful tips for your healthcare marketing program.Get the full show notes and more resources at massolutions.biz/category/podcast/

Find the missing link in your digital marketing with Dave Mastovich as he talks about the importance of creating, implementing, and improving upon your strategic marketing plan.Get the full show notes and more resources at massolutions.biz/category/podcast/

Listen as Dave Mastovich discusses why the way consumers view your brand is important, no matter what size your company may be. Figuring out what your brand currently is and setting goals for your branding is vital to your storytelling success.Get the full show notes and more resources at massolutions.biz/category/podcast/

Because almost two-thirds of medical practice revenue comes from current patients, it seems obvious that companies would want to retain existing patients as much as possible. Listen as Dave Mastovich provides five ways to market to existing patients so they want to keep coming back.Get the full show notes and more resources at massolutions.biz/category/podcast/

So much time is spent on the collection of customer satisfaction data that gets overlooked, unused, or is irrelevant. It turns out Dave Mastovich knows the three things patients, physicians, and employees all consider when deciding whether to be loyal to an organization. Listen to learn what they are and how to utilize them to build loyalty.Get the full show notes and more resources at massolutions.biz/category/podcast/

Take advantage (or five) of patient-centered marketing as Dave Mastovich describes how individualized communication can go a long way for your healthcare company. Just as patient-centered care is a top priority, patient-centered marketing should be one too.Get the full show notes and more resources at massolutions.biz/category/podcast/

Business-to-employee (B2E) marketing has driven medical marketing success for decades – take it from Dave Mastovich, who has watched it happen. Find out how to leverage B2E marketing to further your marketing and storytelling plans by listening now.Get the full show notes and more resources at massolutions.biz/category/podcast/

Listen as Dave Mastovich shares his seven steps on how to build a specific business-to-employee marketing plan that will help your business recruit and retain employees and improve their results.Get the full show notes and more resources at massolutions.biz/category/podcast/

Learn about the six No BS marketing strategies from Dave Mastovich as he guides you through what he's learned from his own experience and clients, as well as looking through the websites of several other architectural firms.Get the full show notes and more resources at massolutions.biz/category/podcast/

Today, Dave Mastovich celebrates seven years of the No BS Marketing Show. Listen as he recaps the way the show has evolved over time and what's in store for the show's future.Get the full show notes and more resources at massolutions.biz/category/podcast/

Listen as Dave Mastovich discusses how to battle medical staff burnout, while obtaining and retaining customers using a three-step process. Save the stress, the time, and the money by utilizing simple strategies your company may already be using in its marketing, like storytelling.Get the full show notes and more resources at massolutions.biz/category/podcast/

Increase your ROI with Dave Mastovich as he talks about how to improve your ‘digital front door' to save time, build trust, and reduce costs. Follow as he explains how his digital solutions will also help your company obtain and retain customers.Get the full show notes and more resources at massolutions.biz/category/podcast/

Follow in the footsteps of Jeff Bezos himself as Dave Mastovich discusses the importance of a flywheel. Learn how to have all of your processes and operations build off of each other to continuously grow all aspects of your business.Get the full show notes and more resources at massolutions.biz/category/podcast/

Listen to Dave Mastovich talk about why storytelling matters, and who it matters to. Explore why consumers are not the only relevant audience to direct your marketing towards.Get the full show notes and more resources at massolutions.biz/category/podcast/

Healthcare leaders can capitalize on the consumerization of healthcare if they shift their mindset and how they present their offerings.Dave emphasizes that patients lack patience which can be an opportunity for customer experience-focused healthcare companies.You're also in both the healthcare industry and the tech industry whether you realize it or not.Your opportunities lie in leveraging both technology and storytelling to show how you can make your patients' lives easier.

A client told me "I heard that employees were talking about Us and Them. I realized I was the Them. I'm NOT the Them. How do I get them to understand that?"It's a problem leaders will encounter at some point when driving change and growth.This episode focuses on 6 Steps to Reach, Connect and Engage with employees to drive positive change through Business to Employee (B2E) Marketing.

Dave spoke to groups of high school students and they actually taught him something important about storytelling.This episode focuses on what that is and how you can make sure your story sticks with your target audience.

Social Proof is a principle of influence around how people want validation that they are making the right choice or proper decision. When they notice the actions of others, it provides compelling guidance and supports their decision making.Social Proof does not exclusively mean social media proof. In fact, the principle was around long before there ever was such a thing as social media.Think of how when you walk past a bar or restaurant and how you are more likely to want to go into the one with more people and energy as opposed to the near empty one. That's relying on social proof.Healthcare Marketing Social Proof is even more critical because of how important and personal our healthcare decisions are.  That's why testimonials, online reviews, case studies, numbers not just data and social media can help tell a healthcare story and provide social proof to current and potential patients.Dave breaks down No BS Healthcare Marketing Social Proof:NumbersOpportunityBelievableSpecific yet Simple

This episode focuses on making the most out of your healthcare marketing by beginning with the end in mind.Storytelling doesn't come first in healthcare marketing.Your marketing strategy does. Start with outlining specific goals you want to achieve based on clearly defined target audiences.Build your marketing roadmap around what actions you want those target audiences to take. What behaviors and mindsets do you want to change?Then build your storytelling by, for and about those target audiences in a way that educates and motivates them.Listen for the No BS nuggets to help you take your healthcare marketing to the next level.

This episode covers:*Key insights from Nielsen's 2022 Annual Marketing Report and what this means to you and your Medical Marketing.*How you can leverage both the Art and Science of Storytelling to increase awareness , referrals and patient volume.*Specific ways to build trust, credibility and social proof with your healthcare storytelling and medical marketing.

People seek and share information about healthcare through a variety of sources. A 2021 study by the National Academy of Medicine found that social media is a widely used source of medical information by the public but does it pass the CRAP test? No bullshit, the CRAP test is real! It was created by librarian Molly Beestrum to verify the credibility of website content and is applied to social media as well…it stands for:CurrencyReliabilityAuthorityPurpose/Point of ViewHear how your healthcare organization can benefit from a credible social media and online presence that enables you to pass the CRAP test!

According to surveys from ADP Research Institute conducted BEFORE the pandemic, only 18% of respondents were fully engaged at work.That stat probably got worse since the pandemic.When engagement is at an all-time low, increasing wages and offering flexible work schedules won't be enough to improve the makeup and performance of your team.You'll need a Business to Employee (B2E) Focus which includes 9 Steps to Increase Engagement with Current and Prospective Employees outlined in this episode.

Dave walks through the response he's received while back on the road speaking to groups of leaders and storytellers about Help Wanted: How to Leverage B2E Storytelling to Improve Recruiting, Retention and Results.He breaks down Inaccurate Onboarding, the impact it makes on employee performance and retention, and how you can fix it.

The Great Resignation, The Talent War and college graduation season combine to create an intense job interviewing time.This episode focuses on the 6 Steps to Storytelling Success to help anyone tell their best story when interviewing.

Dave talks about how Structure + Discipline = Creative Freedom. This formula is built around 7 Steps to Create Stories to Reach, Connect and Engage Customers and Employees:Define the problem you want to solve through this specific storyDevelop the Mental Roadmap to draw out ideas and creative thoughtsFind the relationship between facts because facts on their own aren't of high value.Eliminate distractions so you can focus on building your storyCollaborate--Two or Three minds are better than oneHave the Wrong Mentality because you don't have to get it right the first or second draftShow up--Do it. Take the time to build the story. Showing up is the starting point.Email dave@massolutions.biz to talk about your storytelling today.