Podcast appearances and mentions of shay howe

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future.Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future.Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets. Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets. Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's episode, Shay Howe, Chief Marketing officer at ActiveCampaign, joins Vincent to discuss ActiveCampaign's marketing strategies, as part of the ever changing nature of the industry.

This episode features an interview with Shay Howe, Chief Marketing Officer at ActiveCampaign, where he leads the marketing, customer activation, partnership, platform strategy, and Postmark teams. Previously, Shay has led product teams at Belly, Yello, and Groupon, and has also held in-residence roles as an advisor with Techstars and Lightbank VC.In this episode, Kailey and Shay discuss PLG and SLG handoffs, customer activation teams, and the importance of owned channels.-------------------Key Takeaways:Owned channels like websites, email lists, and podcasts can often be overlooked in the customer experience journey. However, these channels are critical because they allow you to control your messaging, collect data without a third party, and nurture relationships with customers directly.If you want to improve your customer experience, get out of the building and talk with your customers. Figure out what part of the process they have enjoyed or where their pain points are, and then find ways to evolve that through AI or automation.Be careful not to over-automate parts of your business that make you unique. Learn where human touch is relevant so your customers can form a relationship with you, and only automate areas that can take mundane tasks off your plate.-------------------“We're doing a lot to help folks build relationships with their customers through those owned assets, put them in places where they can control more of that owned message, and then they can collect the data themselves, not rely on third parties to do that. You're also driving traffic back to your own owned assets. It becomes your own little flywheel, which is important.” – Shay Howe-------------------Episode Timestamps:‍*(02:57) - Shay's career journey*(07:59) - How Shay is enabling his team to build personalized experiences*(12:56) - How PLG and SLG can complement each other *(21:35) - How ActiveCampaign is using AI*(29:36) - The pitfalls of automation*(37:28) - How Shay defines “good data”‍*(39:19) - An example of another company doing it right with customer engagement (hint: it's Chewy and ChartMogul)*(40:54) - Shay's recommendations for upleveling customer experience strategies-------------------Links:Connect with Shay on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

What is marketing automation and why is it important for your B2B SaaS? Well, the automation of processes will be required if hypergrowth is to be achieved, encompassing marketing and client messaging. In this episode of the Grow Your B2B SaaS podcast hosted by Joran Hofman we dive deep into one of the most important SaaS topics of marketing automation and how it can be leveraged for your B2B SaaS. The goal, naturally, is to enable hypergrowth to be maintained without compromising the customer experience. Shay Howe, CMO at Active Campaign, is the guest for today's episode. Active Campaign boasts a clientele exceeding 185,000 and annual revenue well surpassing 165 million, experiencing a year-on-year growth of 65% in 2021. Currently, they have accumulated more than 10,000 reviews on G2, a fact that is deemed highly impressive. Alongside his role at Active Campaign, Shay is also the co-founder of Lead Honestly, Chicago Camps and an advisory board member at G2. Without further ado, a warm welcome to the show, Shay Key Timecodes Shay Howe (0:29) Show and guest intro (1:31) Why you should listen to Shay Howe (2:00) What is marketing automation?  (4:10)  Why and when should SaaS companies care about leveraging marketing automation? (7:08)  When should you not think about doing marketing automation? (8:38) Common mistakes or misconceptions companies have while trying to implement Marketing Automation.. (12:20) Shay's ideal marketing automation process (14:36) Where and how to start automation (17:59) The common challenges companies face while implementing marketing automation (21:26 ) Strategies on how to get the most out of your marketing automation tools (26:01) Future plans for marketing automation?  (29:26) How to grow towards 10K MRR (30:46) How to grow towards 10 million ARR (32:14) Shay's crucial advice to SaaS founders (33:46) What Shay wishes he knew 10yrs ago 

EPISODE SUMMARYIn today's fast-paced digital landscape, marketing automation has become a powerful tool for businesses of all sizes. To dive into the world of marketing automation and its potential, I sat down with Shay Howe, the Chief Marketing Officer at ActiveCampaign. ActiveCampaign is a product known for its versatility, offering hundreds of pre-built automation that span transactional email, email marketing, marketing automation, e-commerce, and CRM. Shay, a product leader with a diverse background in design and engineering, spearheads the marketing, customer activation, partnership, platform strategy, and ActiveCampaign postmark teams. In this new episode, host and B2B SaaS Sales Coach Matt Wolach drills down on the details as Shay Howe shares his insights on marketing automation, the evolving role of a Chief Marketing Officer, and the value of staying close to customers.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 287, “All Things Marketing Automation – with Shay Howe”Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and InvestorGuest: Shayne Howe, Chief Marketing Officer at ActiveCampaignTOP TIPS FROM THIS EPISODEEmbrace the Power of Marketing AutomationUnlock Personalization through Marketing AutomationAddress Misconceptions About Marketing AutomationEnhance Customer Engagement and AutomationEPISODE HIGHLIGHTSThe Dynamic Role of a Chief Marketing OfficerFinal Thoughts and Advice on Marketing AutomationTOP QUOTESShay Howe[10:58] “Marketing automation is incredibly approachable.”[17:20] “Don't over-automate; leave room for that human touch.”[22:40] “Build automation to create surprise and delight.”Matt Wolach[21:18] “Stay close to your customers and follow their lead.”[25:06] “Find your way through building a product where folks are jumping into use it faster.”LEARN MORETo learn more about Active Campaign, visit: https://www.activecampaign.com/ You can also find Shay Howe on LinkedIn: https://www.linkedin.com/in/shayhowe/ For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.comGet even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future.Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future.Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets. Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets. Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shay Howe is the Chief Marketing Officer at ActiveCampaign, a cloud-based email and CRM automation platform with 185,000 customers worldwide and secured $360 million in funding through three rounds.He's a product leader with a design and engineering background. Before ActiveCampaign, Shay served as Vice President of Product at Belly and Yello, overseeing product strategy and design. He led product teams at high-growth companies like Groupon and advised at Techstars, Lightbank, and Prota ventures. Additionally, he authored "Learn to Code HTML and CSS '' published by Pearson Education.In this episode we cover:00:00 - Intro01:27 - The Financial Growth Story of ActiveCampaign03:34 - Unveiling the Postmark Deal08:41 - Identifying Customer-Centric Integrations13:19 - Choosing the Right Pricing Model20:13 - Successful Strategies to Mitigate Single Platform Risks in 202322:46 - The Power of AI in ActiveCampaign's Automation and Marketing29:02 - Shay's Favorite Activity To Get Into a Flow State29:49 - Shay's Piece Of Advice For Your Younger Self31:19 - Shay's Biggest Challenges at ActiveCampaign32:43 - Instrumental Resources For Shay's Success35:35 - What Does Success Mean for Shay Today37:38 - Get In Touch With ShayGet In Touch With Shay:Shay's LinkedInActiveCampaign WebsiteMentions:PostmarkBooks:The Five Dysfunctions of a Team by Patrick LencioniThe Founder's Mentality by Chris Zook and James AllenNever Split the Difference by Chris VossMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS Consulting ServicesHow To Value Your SaaS Company

In this episode, Shay Howe, the Chief Marketing Officer at ActiveCampaign. They discuss Shay's background in product design and engineering and how it has influenced his approach to marketing. Shay emphasizes the value of being a generalist and problem solver and shares insights on hiring and managing a marketing team. They also explore the importance of strategic decision-making, self-awareness, and customer focus in driving company success. The conversation touches on topics such as automation, creativity in marketing, and the use of AI. The episode concludes with both hosts expressing their gratitude for the engaging conversation.TopicsThe importance of product-led growthTransitioning from generalists to specialists The importance of prioritization and trade-offsMitigating conflicts caused by different working stylesGrowth in a mature market Product innovation and word-of-mouthThe risk of inaction in marketingUsing AI for Data Analysis AI in Marketing AutomationThe importance of automation in business Using behavioral and intent-based personalizationShow LinksVisit ActiveCampaignConnect with Shay Howe on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR. Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43) ● How big is the marketing team at ActiveCampaign (5:46) ● How to manage a large multi-talented marketing team (8:53) ● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47) ● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41) ● Is AI marketing hype or is it a useful tool for business intelligence (19:06) ● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24) ● Favorite books, apps and business leaders (32:47) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/

In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Shay Howe, CMO of Active Campaign. Shay shares his playbook for 6x revenue growth over the past 6 years.

Join Ryan as he interviews Shay Howe, CMO of ActiveCampaign to talk about all things AI in growth and marketing. Shay shares what he would focus on if creating a start-up now: identifying market demand, building owned channels, and leveraging AI for content generation and research. With uncertainty around algorithms and paid media, he emphasizes product-led growth and referrals as key strategies. Shay provides examples of how ActiveCampaign uses AI for attribution insights and highlights the importance of verticalized, practical content. He predicts storytelling and thought leadership will evolve to cut through AI-generated content. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Look for existing market demand when starting a company, don't try to convince people they need something new. Find where a solution is missing. With changing algorithms and paid media, build owned channels like email and communities vs. relying solely on external platforms. Leverage AI for content generation but avoid jeopardizing SEO. Use it for ad copy, headlines, chatbots, and translations. AI excels at research and brainstorming. Use it to analyze competitors, explore verticals and generate ideas. Feed survey data into AI to get summarized insights on trends and themes. As AI democratizes content, focus on original, verticalized, practical information. Teach and help implement rather than just sharing ideas. Storytelling and thought leadership will be key to cutting through AI-generated content. Build authority through genuine value! BEST MOMENTS "I would look for where is their demand already, it's fishing in a stock pond, right? Like we don't have to go out and try and find the fish. It's already there." "I think thought leadership is going to actually really start to evolve and folks going to have to find ways to build true authority and market." "I think the trick is going to be where, where can that AI side, what opportunities will it open that we have not yet seen that the first mover is going to have strong advantages in, right?" Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Brain Hurt level = 5/10. Note: this episode is best for those interested in marketing or growth within the SaaS tech sector. Especially if you work in marketing, growth or as a senior marketing leader or founder. And even more so if that's B2B or Martech. But... With that said, it's rare to find someone who has worked in design, engineering development, product, strategy and marketing. Even rarer again to find someone who's personally managed teams in each of those as well. Shay Howe is the CMO of a marketing tech company called Active Campaign. Each day he's able to see-saw between strategy and tactical execution together with his team of 30. But, he says leading marketing is his most difficult and complex role yet. Hear from the horse's mouth about the current challenges affecting all tech company's marketing and growth departments. The threat and opportunity posed by AI. The rapid proliferation and complexity within the marketing tech industry. Bridging the brand versus performance marketing challenge. Modern measurement. Team management. And the future of the marketing tech stack including a practical critique of the buzzwords and acronyms which can plague sound decision-making. Ready to get your tech on? Want to know what it's actually like to be a CMO inside a tech company? Find out by pressing play.

On this episode of The Marketer's Journey, I interview Shay Howe, CMO of ActiveCampaign. He lets the audience in on his unique career journey so far, including how he's had multiple diverse roles that have all touched go-to-market strategy, but often from more of the design or product perspective. Shay also shares how he landed his current role as CMO by sticking to what he loves, and the benefits of a product-led growth strategy.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:There's wisdom in letting go. When he transitioned in his current role as CMO, Shay inevitably had to let go of control when it came to some of the elements he had worked so closely on for so long, including design. Shay reminded us that letting go doesn't happen overnight—it's all part of evolving into a leadership role.Stay engaged. With the marketing world continuing to change a mile a minute, CMOs need to constantly stay on their toes to roll with the punches. Shay says part of his strategy as CMO is to constantly be re-evaluating your plans to see if they make the most sense in the current climate.Embrace automation while retaining humanity. Shay believes there's a sweet spot to be found between leveraging AI to be more efficient and adding a human touch to every customer interaction. Every touchpoint within the customer journey is crucial, so it needs to feel personalized every step of the way.Learn more about ActiveCampaign here: https://www.activecampaign.com/ Learn more about Shay here: https://www.linkedin.com/in/shayhowe/

Shay Howe is Chief Marketing Officer at ActiveCampaign, where he leads the marketing, customer activation, partnership, platform strategy, and ActiveCampaign Postmark teams. He has previously held leadership positions across product and design. His product-led growth approach has helped scale the company into a global tech unicorn. Prior to ActiveCampaign, Shay was Vice President of Product […] The post Shay Howe With ActiveCampaign appeared first on Business RadioX ®.

In this episode, I discuss the importance of learning the fundamentals and the dangers of abstractions. Links How To Code Website Twitter Resources Web Bos Beginner JavaScript: https://beginnerjavascript.com/ JavaScript 30: https://javascript30.com/ JavaScript the weird parts: https://www.udemy.com/course/understand-javascript/ The Odin Project: https://www.theodinproject.com/ Learn to Code HTML & CSS by Shay Howe: https://learn.shayhowe.com/html-css/ Learn to program: https://pragprog.com/titles/ltp3/learn-to-program-third-edition/ Learn enough: https://www.learnenough.com/ You don't know JS: https://github.com/getify/You-Dont-Know-JS JS for cats: http://jsforcats.com/ Eloquent JS: https://eloquentjavascript.net/ Scrimba: https://scrimba.com/allcourses?price=free Microsoft web dev for beginners: https://github.com/microsoft/Web-Dev-For-Beginners

In this episode, Shay Howe, senior vice president of platform strategy at ActiveCampaign shares how he gets customer and non-customer feedback. Plus find out who, he believes, should manage it in an organization. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 

Shay Howe is the Vice President of Platform Strategy at ActiveCampaign, where he leads platform experience and ecosystem, strategic partnerships, and product, front-end, and communication design. He works to make the customer a hero, helping them create ideal customer experiences through intuitive products, marketing, and integrations.Prior to ActiveCampaign, Shay was Vice President of Product at Belly and Yello, where he was responsible for product strategy and design. He has previously led product teams at multiple high-growth companies, including Groupon. He has held in-residence roles as an advisor with the Techstars, Lightbank, and Prota venture portfolios.Shay is the author of "Learn to Code HTML and CSS," published by Pearson Education.Episode Highlights:How did Shay get into design?Designer from being a musicianPassion Projects experiencePek and Shay talked about Apple, Ipad user interface and product designs projectsCareer experience at BellyDesign educationBeing a Co-founder at LeadhonestyCareer and role at ActiveCampaignAnd much MORE!Links:https://www.linkedin.com/in/shayhowe/https://twitter.com/shayhowehttps://www.activecampaign.com/https://leadhonestly.com/ItsnTG40RatCEvY9LXGt

Recently we've had the great pleasure of chatting with Shay Howe, the VP of Platform Strategy at ActiveCampaign and we'd like to tell you about it. Main topics covered:

Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem. And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

We speak with Shay Howe, Vice President of Platform Strategy at ActiveCampaign. With 130,000 customers and around 800 employees, ActiveCampaign offers tools like Email marketing, forms,  CRM, landing page, live chat and a bunch more.They help businesses meaningfully connect & engage with their customers through customer experience automation.In this episode, we cover:How Shay's upbringing made him a life-time learner and problem-solver;The importance of being “maniacally” customer focused in the SAAS industry;Advice on leadership and managementHow to quickly validate ideas through VOC insightsHow to structure one to ones to make your team more introspective

In this episode of Ventures we examine the origin story of Lead Honestly, a web-based software platform designed to help managers have better one-on-one meetings with their direct reports. My guests Shay Howe (https://www.linkedin.com/in/shayhowe/) and Darby Frey (https://www.linkedin.com/in/darbyfrey/) have a frank and open conversation about starting a side business, balancing family life and their day jobs, transitioning from builder to manager, validating their startup idea, holding to values when setting pricing, and advice for entrepreneurs.Importantly, Shay and Darby are two of the people I respect most in the world when it comes to being “product people”; i.e. those with smart and relentless focus on the customer and the ability to translate that focus into a world-class (and lean-startup friendly) product and consumer experience.  Visit https://satchel.works/@wclittle/ventures-episode-13 for detailed notes and links to resources mentioned. You can watch this episode via video here. In this episode we cover the following: 3:54 - What does Darby do, day-to-day, in his day job? 6:04 - What does Shay do, day-to-day, in this day job? 9:31 - When did Darby start writing code?11:08 - Shay's shout-out to Darby on being an entrepreneurially minded engineer, i.e. shipping value to customers. 12:24 - Will's story of watching a master's thesis from someone very excited about optimizing an algorithm (and why these kinds of people are important/needed, but they are often different than an engineer wired to be customer-minded). 13:02 - How did Darby transition from writing code to becoming a manager? 15:09 - What advice would Darby have for an early stage startup CTO looking to hire their first engineer? 17:20 - What is the origin story of Lead Honestly? 22:52 - How did Shay/Darby go about testing/validating the idea to decide to give it a go?27:00 - Once initially validated, how did Shay/Darby go about growing the company and juggling the day jobs, family life, etc…  30:38 - Darby highlights the importance of using their own product 32:00 - Shay highlights that the origin story was born out of a real problem that both Shay and Darby experienced themselves. 37:35 - Darby emphasizes their holistic approach to focusing on the customer problem and building/iterating features from that perspective. 38:20 - What should an “idea person” do who isn't technical or a “product person” go about building a company from scratch? 45:08 - The importance of Product-Market Fit, Founder-Product Fit, and Channel-Product Fit. 46:17 - Tips for validating an idea that overcomes (understandable) biases. (Check out the book: The Mom Test)52:43 - How did Shay and Darby balance their product vision and feedback from early customers that might point in a different direction? 56:10 - Once you know you “have something” - how do you go about actually building the product? What are the nuts and bolts of the build process? 1:02:22 - What is the vision for the short-to-medium future of Lead Honestly? 1:05:55 - Where does Lead Honestly fit in the spectrum of Business to Business (B2B), Business to Consumer (B2C), and marketplaces for software startups? 1:11:50 - Final words to entrepreneurs and early stage investors listening in, especially founders trying to juggle a day job and a side business.

In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics. Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions. We also discuss, what is data for design? What are the metrics a design team can track? Can we associate design to growth as well? All this and more with Shay in this episode. Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/ Visit ActiveCampaign - https://www.activecampaign.com/ Check out free tools here - https://www.activecampaign.com/free-marketing-tools

Shay Howe, VP of Design at ActiveCampaign, explains when we should start using automation, describes the role of email marketing in a product's onboarding process​, and shares his insights on how to grow your email list.

As a designer and front-end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. He specializes in product design and development, operations, and organizational leadership, areas in which he regularly writes and speaks about.Currently, he is the VP of Design at ActiveCampaign, helping small businesses meaningfully connect and engage with their customers.Elsewhere, he is a co-founder of Lead Honestly and Chicago Camps and author of "Learn to Code HTML and CSS." See acast.com/privacy for privacy and opt-out information.

Your First 100 Days Onboarding A New Employee With Shay Howe and John Gore TableXI is now offering training for developers and products teams! For more info, email workshops@tablexi.com. Get your FREE career growth strategy information and techniques! (https://stickynote.game) Guests John Gore (https://www.linkedin.com/in/johnrgore/): Founder of CultureScape (https://everyoneonboard.io/); Everyone Onboard (https://everyoneonboard.io/pages/culturescape). Shay Howe (https://twitter.com/shayhowe): ActiveCampaign (https://www.activecampaign.com/) Design Team Leader; Lead Honestly (https://leadhonestly.com/) Summary Tech Done Right is looking at onboarding from both sides. In this episode we talk with Shay Howe and John Gore about onboarding from the company side. We talk about what a new company can do to set a new employee up to be successful and how best to structure that support. How can you best give feedback? What are common onboarding mistakes? See Also Episode 36: Your First 100 Days At A New Company (http://www.techdoneright.io/36) Notes 02:21 - Integrating a New Employee 04:36 - Balancing Technical and Cultural Needs 11:57 - Company Responsibility for Employee Integration: Feedback and Praise 15:34 - Sharing Expectations 18:15 - Soliciting Feedback and Making Connections 25:44 - Common Mistakes Made When Onboarding 27:24 - When It’s Not a Good Fit / Warning Signs 30:42 - Onboarding for Culture and Diversity 34:19 - Communicating Culture to New Employees Special Guests: John Gore and Shay Howe.

To become a leader, first get ready to do the grunt work Shay Howe is a man of many talents and has helped build some of the best-known tech companies in the Midwest, including Groupon, Belly and Codecademy. But before he became a leader in the field, he was a kid just out of college, living in Chicago, unsure of how to build his career. But, as a group of like-minded developers started to organize a Refresh Chicago meetup, Shay volunteered to not only take part, but do the little things that organizers didn't have time for. This meant showing up and being reliable while doing things like setting out the chairs for the audience, and ordering way too much pizza. And, as you'll hear in this story, that dedication to the little things is what changed his entire career. Midwestern values lead to prizing the ability to lead honestly and with integrity Shay grew up in Ohio (no offense, Michiganders), the son of two educators who never quite took to education himself. He tells the story of how when he struggled with spelling, his mother would spray shaving cream on the kitchen table, and have him carve out the letters in the foam, to make learning fun for him. His father taught and worked a side business as an athletic trainer, which showed him how to work hard and pursue what you love. Shay credits his dad's work ethic, and his mother's creative teaching style that put student first, with his approach to his own career in development. Sometimes you don't need business school, you just need to play in a band In high school, Shay played in a band and quickly learned that if you don't look out for the business side of music, people will try to pay you in free drinks and snacks. He took over the management of the band, booking shows and ensuring they got paid, unwittingly providing himself his first lessons in business. But when he tweaked the design of the band's MySpace page, and other bands noticed, his two loves merged: He was doing front-end development, and he was getting paid to do it. But it was another lesson he learned from his days in the band, that would go on to accelerate his career. Doing the grunt work led to his first big opportunity and a major critical shift It turned out, moving the chairs around and ordering the pizzas got Shay noticed, and he was asked to give a talk at Refresh Chicago. He prepared for at least 40 hours for that 15-minute talk, and the work paid off, getting him invited to speak at another conference, which eventually led to his first big job. Shay credits the time he invested into that talk with helping get his career on the right trajectory, but it also triggered something else in him: a desire to follow in his parents' footsteps and teach. As he says in the interview, “So many people opened doors for me, of course I was going to open doors for a few others.” From Codecademy to Lead Honestly, a career spent helping others When Shay worked at Groupon, the coding boot camp Codecademy opened in their office space. Shay began spending hours there, volunteering to teach students and eventually put out a free resource for learning how to code (which was eventually turned into a book). After his time at Belly, he started the company Lead Honestly, which takes his years of experience building relationships and partners with organizations to help them connect better with their employees. The company sends five questions out to managers every week that will help them better understand and engage with their staff. This is a fascinating interview with a self-starter, a leader, and a dyed-in-the-wool educator. Outline of This Episode [0:45] Three big takeaways from this interview [2:01] How Shay became a product manager [4:45] How his parents found ways to help Shay learn [8:25] How being in a band helped him “understand how the hustle works” [12:05] His first foray into business building MySpace pages for bands [16:55] How he got to know people in Chicago by volunteering [22:30] The first talk he ever gave [27:15] How giving that first talk changed everything for him. [30:50] The beginnings of Codeacademy [36:15] The creation of Lead Honestly Resources & People Mentioned Shay Howe Lead Honestly Shay's coding lessons Groupon Belly Russ Unger Chicago Camps Logan Lahive Codecademy Connect With Tom and Launchpad Lab https://launchpadlab.com/ On Instagram On Twitter On Facebook On LinkedIn

In this Ground Zero episode, I speak with Shay Howe, co-founder of Lead Honestly and a partner at Prota Ventures, co-founder at Chicago Camps about failure and success as a manager and entrepreneur. It's true that as entrepreneurs and makers we get stretched to our limits. The question is not about managing the stretch, but […]The post Why Pay Closer Attention To Failure and Success as a Creator? appeared first on .

In this Ground Zero episode, I speak with Shay Howe, co-founder of Lead Honestly and a partner at Prota Ventures, co-founder at Chicago Camps about building better relationships. No matter how great your products are, if you don't play close attention to your teams, you are staring at a gaping hole. If you are a […]The post Why Should You Focus on Building Better Relationships In Teams? appeared first on .

http://advancedbeginnerchallenge.com – I built a course to get your first job in web development, or upgrade from Junior to mid-level! Tasks - Lesson 2, http://learn.shayhowe.com/html-css/getting-to-know-html/ This lesson from Shay Howe dives into more HTML goodness. Continue building the Styles Conference website and learn about page structure and properly using various HTML elements. - Talk To Us Tell us why you want to be a web developer. Connect with me on instagram @dainmiller or @starthere.fm --- Send in a voice message: https://anchor.fm/startherefm/message