SaaS Marketing Superstars

Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of my experiences and best practices. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-incentivized-gift-card-linkedin-ads/

In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40) ● Who is the typical Fireflies user (1:50) ● How Fireflies successfully utilized product led growth strategy (5:46) ● Why it is extremely expensive to produce AI based tools (11:09) ● How AI has completely transformed the way he works (13:20) ● Predictions on the societal impact of AI in the near future (15:15) ● How he uses criticism from disgruntled customers to improve Fireflies (21:45) ● Favorite books, apps and business leaders (32:47) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-product-led-growth-krish-ramineni-fireflies/ Follow Krish on LinkedIn: https://www.linkedin.com/in/krishramineni/

In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR. Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43) ● How big is the marketing team at ActiveCampaign (5:46) ● How to manage a large multi-talented marketing team (8:53) ● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47) ● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41) ● Is AI marketing hype or is it a useful tool for business intelligence (19:06) ● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24) ● Favorite books, apps and business leaders (32:47) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/

In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ● The process Mor used to scale a B2B company in sales from

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing. Episode Highlights ● How to apply creative ideas in B2B advertising (2:43) ● How London Times creative idea got lawyers to subscribe to their newspaper (4:44) ● Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04) ● How to make branding and direct response work in tandem (17:05) ● Why Justin believes brand is not hard to measure vs direct response (23:16) ● How Redbull broke into the London market without an ad budget (34:39) ● How to grow your personal brand on Linkedin (36:18) ● The 70-20-10 framework for creating Linkedin content (45:00) ● How Justin gets client from his Linkedin posts without relying on ads or his website (47:25) ● A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40) ● Favorite books, apps and business leaders (1:00:46) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/

In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth. Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17) - Lloyd asks me how I manage with 6 kids (4:48) - Appreciates his wife for her support and keeping the family in sync (7:49) - How his daughter's comments challenged his workaholic mindset and being present for the birth of his 3rd child (10:12) - Why he was forced to step out of his company (13:20) - What is community-led growth (18:26) - How Boast.ai helps companies (22:14) - Why people associate print media with legitimacy and how he got referral partners from his weekly newspaper column on startups (29:15) - Why your idea will fail without consistency (36:51) - The key strategies SaaS company can adopt to grow their community in today's market (42:35) - How his cold emails for podcast outreach gets over 70% open rate (48:50) - Creating content for superfans, contributors and lurkers (51:43) - Favorite books, apps and business leaders (55:24) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lloyed-lobo-community-led-growth

In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11) What is partnership marketing (4:08) Types of partnership marketing (7:18) Why you should tier your partners into strategic, regular and long-term partnerships (13:31) How to find effective partners for your company (16:22) How to build relationships with intending partners without alienating your customers (18:18) Common partnership pitfalls companies must avoid (22:32) Recommended number of clients companies should start their partnership program with (25:32) How to measure the impact of a partnership program (28:46) Favorite books, apps and business leaders (30:52) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-partnership-marketing-scindia-balasingh

In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights: • The big problem with lead gen forms • How to run LinkedIn ads that actually generate revenue (not just ‘leads' that don't show up for calls) • How you can use your organic LinkedIn content to maximize ROI from ads

In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging. Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify their messaging when communicating with their customers (3:55) - Getting access to key stakeholders of companies and their customers to get their view of the product (7:29) - How to make sure that companies positioning statement and strategic narrative are used in the right places (10:25) - Shortening sales cycles with video testimonials (14:29) - The two key elements companies must focus on to excel in their messaging and communication (17:17) - How she has unlocked LinkedIn to grow her business (21:07) - Her system for publishing content consistently (23:41) - Favorite books, apps and business leaders (27:55) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-conversion-copywriting-eden-bidani

In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital. Episode Highlights: • Why I decided to close Zammo Digital now • How I got burnt out and self-sabotaged my business • How G-d is guiding me to bigger and better opportunities • What I'm looking to do next Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski/podcast-why-i-closed-my-marketing-agency

In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights: • Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation of LinkedIn ads (5:17) • The essentials of account-based marketing (ABM) on LinkedIn (8:29) • Why video content is great for remarketing strategy (14.26) 23:21 to 24:50 • Why he avoids the debate between gated and ungated content (19:20) • Insights on Demand generation and Demand capture (25:01) • The key metrics he analyzes in paid ads (29:08) • How to run effective paid search campaigns (31:15) • The differences between being a paid media manager in an agency and a large organization (34:44) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-google-ads-andrew-harder

In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one. Episode Highlights: • Why Joel built an agency focused on Case Studies (0:57) • The unique insights case studies provide to SaaS companies (4:15) • How companies can tell engaging stories in their case studies (7:26) • The differences between case studies and success stories (9:54) • The biggest mistakes companies make in their case studies and how to avoid them (11:51) • Joel shares his thoughts on using case studies as a lead magnet (16:06) • Why companies should avoid gating case studies (18:20) • A creative way B2B SaaS companies can gate and ungate their case studies (20:39) • Favorite books and business leaders (21:40) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-customer-success-stories-joel-klettke

In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads. Episode Highlights: • Nathan shares his journey in the digital marketing industry (1:19) • How he uses LinkedIn to find high value B2B audiences (2:56) • How Nathan utilizes sponsored content ads on LinkedIn (9:05) • How SaaS companies can build a formidable marketing team (13:51) • How Census develops high quality gated content (16:09) • Handling segmentation within ad campaigns (18:56) • How Census campaign got featured as a case study by LinkedIn startup team (22:14) • Using AI tools to transform marketing activities (27:59) • Running ads on Reddit (32:00) • Favorite books and apps (38:05) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-ads-nathan-corliss-census

In this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth. Episode Highlights: • Why Matt is obsessed about B2B SaaS companies growth (0:29) • The 4 pillars to scaling a software company (1:45) • How to improve engagement with leads so that they can schedule and show up for meetings (4:27) • How to build trust into your sales process and unleashing the power of video testimonials (7:32) • How to use stories effectively in your client interactions (9:32) • The Perfect D.E.A.L process and the critical steps you must follow to close more deals (11:39) • Why you must educate your prospective clients (17:54) • Why the Demo session goes beyond showing your product (21:01) • How you can stay honest without losing sales (23:42) • 18 lead generation strategies B2B SaaS companies can adopt and how to choose the best strategy to adopt (28:41) • Favorite books, apps, communities and business leaders (32:17) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-software-sales-matt-wolach/

In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights: • Steffen shares what he has learnt from working with various B2B companies (0:36) • How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31) • The importance of properly evaluating B2B attribution insights (5:03) • How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32) • Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30) • How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38) • Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14) • The biggest attribution problem B2B companies face and how to solve it (27:17) • Why he has stopped grouping customers in funnels (28:26) • Using Linkedin to run account based and role based retargeting ads (31:32) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-marketing-attribution-steffen-hedebrandt-dreamdata/

In this episode of SaaS Marketing Superstars podcast, I spoke with Nick Jordan. Nick is a SaaS Marketer and SEO expert with some unexpected strategies for growing organic website traffic. His LinkedIn profile states that he grew a site from 0 to 1,500,000+ monthly organic visits in just 2 years. Episode Highlights: • How to make SEO work for you without building backlinks (2:21) • Building a successful content writing team using non-native English speakers (6:24) • The secret formula for ranking websites high on Google (8:18) • The ideal number of pages agencies need to produce every month (11:07) • Why link building is not a quick fix for search rankings (12:11) • How to incorporate Tiktok and YouTube Shorts into your ranking strategy (13:36) • How long does it take to start seeing noticeable SEO results from publishing content (17:15) • How to find good writers, why you shouldn't limit your search to American writers and how his agency Workello helps to solve this problem (19:00) • The tech stack used to power his company ContentDistribution.com (21:57) • The biggest struggle he is currently facing in his business operations (22:33) • The major differences between adopting a Paid Ads strategy and an SEO strategy that agencies need to be aware of (25:46) • Favorite books, apps, communities and business leaders (29:41) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-nick-jordan-b2b-seo

In this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals. Episode Highlights: • Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17) • How Followup CRM grew to over 2000 customers despite running a lean operation (2:22) • The biggest growth lever for Followup CRM and the power of a partner ecosystem (3:24) • Using webinars, stories and case studies to spur business growth (5:09) • How they are encouraging a greater adoption of software in the construction industry and inspiring the younger generation (8:02) • The next frontier of growth in the company (9:36) • Favorite books, apps, communities and business leaders (13:56) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-followupcrm-erick-vargas

In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites. Episode Highlights: • How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27) • Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16) • Why businesses should avoid embracing marketing gimmicks such as creating a false sense of urgency (2:33) • A case study of how Woodhouse Clothing delights their international customers with OptiMonk (5:05) • How OptiMonk uses reminder notifications are used to assist idle users and help them to fill their forms completely (7:12) • How businesses can personalize their customers experience in real time and serve them the content they are interested in (10:50) • The major mistakes B2B companies must avoid when describing their services (12:13) • Favorite books, apps, communities and business leaders (14:38) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-optimonk-customer-value-optimization-eric-melchor/

In this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks. Episode Highlights: • The biggest challenge they are currently facing (24:14) • Shalom discusses why he left his travel agency and how he launched Invoice Ninja (0:32) • How Invoice Ninja embraced the Open-Source community and used their free plan to build product awareness. (5:15) • How Invoice Ninja integrated with 45 payment gateways and an open-source language library with 36 languages at launch (8:47) • The countries with the largest number of users (13:26) • How Invoice Ninja used aggressive pricing and a value packed free plan to disrupt the invoicing industry (15:58) • How an intuitively designed product and an engaged community helps to reduce the subscription cost for users (17:11) • Why Invoice Ninja adopted Flutter framework for v5 of the platform? (21:36) • The biggest challenge they are currently facing (24:14) • Favorite book and business leader (27:15) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-invoiceninja-growth-hacking-shalom-stark/

In this episode of the SaaS Marketing Superstars podcast, I spoke with Nachum Kligman. Nachum is a serial entrepreneur and currently the founder Episode Highlights: ● Nachum talks about the major pain point he experienced that led to creating Book Like A Boss (0:25) ● Why he chose to initially bootstrap Book Like A Boss instead of going after VC funding (2:50) ● Key strategies he adopted to grow Book Like A Boss to over 60,000 users in five years (4:20) ● How he leveraged Appsumo to grow his userbase and maximize revenue despite offering lifetime access (6:27) ● Why Book Like A Boss is launching a new partner program to supercharge product growth (9.11) ● Why he is serious about inbound sales strategy for the company service plans Book Like A Box is offering (13:08) ● New growth opportunities they are presently exploring at Book Like A Box (14.00) ● The biggest struggle he has experienced while running the company (16.48) ● Favorite books, apps and business leaders to follow (18:05) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-appsumo-product-led-growth-nachum-kligman/

In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes. Episode Highlights: ● Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40) ● Why he left his flourishing career as a CPA and discovered his love for technology (2:14) ● Three major lessons he learned from the failure of his price comparison app Prizap (4:41) ● How Vajro acquired their first 100 paying customers (7:25) ● How Vajro got over 1200 5-star user reviews on Shopify and grew to over 2500 customers (9:43) ● How SaaS founders can quickly expose customers to the value of their product and the benefits of offering a 60-days free trial (11:59) ● The biggest challenge new Shopify app businesses are facing today (13:59) ● Untapped marketing opportunities for B2B SaaS companies (16:51) ● How integrations with other Shopify plugins and partnerships with resellers & communities helped to supercharge Vajro's growth (18:28) ● Why churn is the biggest problem Vajro is currently struggling with (19:26) ● Favorite books and business leaders to follow (20:51) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-baskar-agneeswaran-vajro-shopify-app/

In this episode of SaaS Marketing Superstars podcast, I spoke with Andy Mowat. Andy is the Founder and CEO of Gated, a startup dedicated to cleaning up your email inbox and raising money for charity. Previously, Andy has led RevOps and Marketing for unicorns including Upwork, Box, and Culture Amp. Episode Highlights: ● Andy discusses his career trajectory and how he launched Gated (0:27) ● How Gated gained traction and helps to keep your inbox distraction-free (3:59) ● The process involved in deciding the company's name and how the Gated.com domain name was eventually acquired (7:06) ● The strategies Gated employed to launch successfully on Product Hunt (9:00) ● How Gated grew 40% month over month within the last 3 months (12:22) ● Go-to-market strategies that SaaS companies can adopt to stand out from the noise (15:59) ● The framework SaaS founders can use to quickly create quality content without spending much time (20:59) ● Why LinkedIn is in danger of killing its golden goose (24:20) ● How to create ads that convert on LinkedIn and Facebook (26:04) ● Favorite books, apps, companies and SaaS leaders to follow (28:19) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-andy-mowat-go-to-market-strategy/

In this episode of SaaS Marketing Superstars podcast, I spoke with Jeremiah Smith. Jeremiah is the founder and CEO of SimpleTiger, a SaaS focused SEO and Content Marketing agency based in Florida. Jeremiah has over 14 years of SEO experience helping brands like E*TRADE, Audible, Mint, and many smaller startups to grow their customer base and MRR. Episode Highlights: - Why Jeremiah focused on the SaaS industry (1.39) - The 4-parts SEO framework SimpleTiger developed for SaaS companies (4.28) - How to use customers pain points to aid keyword research (7.48) - The major mistake SaaS companies must avoid during link building (9.26) - Why SaaS companies should adopt a hybrid approach to capturing leads instead of gating all their content (17.02) - How SaaS companies can strategically ungate their content, let it rank organically and flood their pipelines with leads (19.19) - Scammy strategies and other Black Hat SEO techniques you must avoid to prevent Google penalties (25.42) - The key factor that determines your website's rank on Google today (30.12) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-saas-seo-jeremiah-smith/

In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer. Episode Highlights: - Lemlist's unique personalization features that differentiate it from other tools (1.14) - How Guillaume created Lemlist (2.22) - How Lemlist grew their facebook group and their content creation strategy (5.31) - Lemlist's mailbox integration and how it boosts your email deliverability rate (9.34) - How Lemlist invests in building their team members' personal brands (13.34) - Actionable strategies to improve your LinkedIn posts' visibility and increase your following (14.30)  - Guillaume talks about how he got his team members to post consistently on LinkedIn and the hidden benefits of writing (20.14) - How Lemlist created its Masterclass series to train team members on LinkedIn, email outreach and other digital marketing strategies (24.11) - How Guillaume overcame the fear of building his team members personal brands and why other companies should do the same (27.10) - Why Guillaume turned down a $30M funding offer to acquire Lemlist (29.40) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lemlist-guillaume-moubeche-linkedin-content

In this episode of SaaS Marketing Superstars podcast, I spoke with Ashley Faus. Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she's a marketer, writer, and speaker by day... and a singer, actor, and fitness fiend by night. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ashley-faus-atlassian/

Ben is currently the Director of Acquisition at SimilarWeb, an AI-based market intelligence platform that helps monitor web and mobile app traffic. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ben-bernstein-similarweb/

Thomas is the CEO and founder of FE International, an M&A firm that advises SaaS, e-commerce and content businesses. Thomas has consulted thousands of entrepreneurs on exit strategy, growth and business development. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-thomas-smale/

In this episode of SaaS Marketing Superstars podcast, I spoke with Gabriel Ehrlich. Gabriel is a B2B marketing expert and the founder of Remotion, a LinkedIn Ads agency based in Tel Aviv where he has worked with clients such as WalkMe, Gong, Yotpo, Monday.com and many more. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-gabriel-ehrlich-linkedin-ads/

Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She's also a master storyteller and the co-host of The Animalz Content Marketing Podcast. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-devin-bramhall-animalz/

In this episode of SaaS Marketing Superstars podcast, I spoke with Ryan Shank. Ryan is the founder and CEO of PhoneWagon, a call tracking software that helps marketers and agencies to track which of their marketing campaigns are driving more phone calls and revenue. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-capterra-ryan-shank-phonewagon/

On this episode of SaaS Marketing Superstars podcast, I spoke with Pedro Cortes. Pedro is a consultant helping SaaS Companies convert more visitors into customers through better messaging and positioning. If you hang out in the SaaS community on LinkedIn, you've no doubt seen some of his great content teaching SaaS companies how to dramatically increase website conversion rates. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-messaging-pedro-cortes

On this episode of SaaS Marketing Superstars podcast, I spoke with Dave Rogenmoser. Dave is the CEO of Proof, a Y Combinator backed startup helping over 3,000 companies increase website conversions. He is also the host of the "Scale or Die" podcastCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-proof-dave-rogenmoser/

On this episode of SaaS Marketing Superstars podcast, I spoke with Dave Rogenmoser. Dave is the CEO of Proof, a Y Combinator backed startup helping over 3,000 companies increase website conversions. He is also the host of the "Scale or Die" podcastCheck...

On this episode of SaaS Marketing Superstars podcast, I spoke with Mike McEuen. Mike has over 9 years experience in the B2B marketing industry. He is currently the Senior Marketing Manager at Gong.io which is a Revenue Intelligence Platform for remote sales teams. Prior to working at Gong, Michael was also the Director of Marketing at Mixmax.You can connect with Michael on Twitter and LinkedInCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-gongio-mike-mceuen

On this episode of SaaS Marketing Superstars podcast, I spoke with Mike McEuen. Mike has over 9 years experience in the B2B marketing industry. He is currently the Senior Marketing Manager at Gong.io which is a Revenue Intelligence Platform for remote...

On this episode of SaaS Marketing Superstars podcast, I spoke with Aaron Krall. Aaron Krall is a SaaS User Onboarding specialist and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale revenue faster and more predictably. Aaron also runs the SaaS Growth Hacks community on Facebook which currently has over 20,000 members.You can connect with Aaron on Facebook and LinkedIn. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-aaron-krall-user-onboarding

On this episode of SaaS Marketing Superstars podcast, I spoke with Aaron Krall. Aaron Krall is a SaaS User Onboarding specialist and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale...

In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand and love them. April has been an executive in 7 successful tech startups and 3 global tech giants. She’s also the author of the popular book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-positioning-april-dunford/

In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand...

In this episode, I spoke with Corey Haines. Corey is the Head of Growth at Baremetrics, a tool that helps SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics. Corey also has several marketing side hustles that I encourage you to check out such as swipefiles.coCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-customer-retention-corey-haines/

In this episode, I spoke with Corey Haines. Corey is the Head of Growth at Baremetrics, a tool that helps SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics. Corey also has several marketing side...

In this episode, I spoke with Anand Kansal. Anand is the Marketing Lead at Outgrow.co. Outgrow helps you create online calculators, quizzes and chatbots to acquire, qualify & engage leads.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-anand-kansal-outgrow-quizzes/

In this episode, I spoke with Anand Kansal. Anand is the Marketing Lead at Outgrow.co. Outgrow helps you create online calculators, quizzes and chatbots to acquire, qualify & engage leads.Check out the show notes and get links to all the resources...

In this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-oli-bridge-bonjoro

In this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel.Check out the show notes and get...

In this episode, I spoke with Tom Hunt, the founder of bCast. Tom shared his formula for driving B2B sales through podcasts and how he has applied that process to over 6 businesses.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-tom-hunt-bcast

In this episode, I spoke with Tom Hunt, the founder of bCast. Tom shared his formula for driving B2B sales through podcasts and how he has applied that process to over 6 businesses.Check out the show notes and get links to all the resources mentioned in...

In this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company’s content cut their sales in half.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/wicked-reports-scott-desgrosseilliers/

In this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company's content cut their sales in...

In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/sendlane-content-marketing-jimmy-kim/

In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane's cost per trial signup....