Confessions Of A B2B Marketer

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's 'plug and play' SDR teams for scalable B2B growth, and his unique journey from SDR to CEO. Essential listening for B2B founders, sales leaders, and marketing professionals looking to innovate their demand generation and future-proof their revenue engine.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Nick Huber, founder of Bolt Storage and Somewhere.com, to uncover how he leveraged social media to raise over $40 million and build multiple seven-figure businesses. Discover Nick's "sweaty startup" philosophy, emphasizing executing common business models exceptionally well rather than chasing novel ideas, and how radical transparency on platforms like Twitter transformed into tangible business success. This conversation provides invaluable insights for anyone looking to build a personal brand, scale traditional businesses, or convert online influence into real-world opportunities. Nick shares his strategies for managing multiple ventures simultaneously, his unconventional path to entrepreneurship, and why focusing on "boring" businesses can often outperform trendy tech startups.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt chats with the legendary Rob Walling. A true veteran of the SaaS bootstrapping world, Rob shares insights from his two decades in the game, from building and selling Drip, starting the influential MicroConf community and the TinySeed accelerator, to hosting the 'Startup for the Rest of Us' podcast. They discuss the power of compounding effort, the crucial lesson of following market feedback, iterating your approach based on what the market wants, and the journey of building multiple successful ventures without relying on traditional VC. Rob reflects on the lessons learned over twenty years, offering invaluable perspective for any entrepreneur looking to build sustainable, long-term growth.

In this episode of Confessions of a B2B Entrepreneur, Adam Robinson, host of the UnF*ck My Startup, CEO of Retention.com & RB2B, and Pete Crowley, Head of Growth at RB2B, interview LinkedIn virality expert Tom Hunt, who shares his 7-step formula for achieving significant engagement on the platform (300,000+ likes and 175 million views), providing actionable advice on crafting compelling hooks, choosing effective visuals, and leveraging simplicity in writing, as well as strategies for driving business growth by engineering comments and avoiding the pitfalls of long paragraphs.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Tomer Dean, co-founder of Lychee, to discuss the journey of building and selling a successful short-form video clip factory. Tomer shares insights on their early days as software developers, the evolution of Lychee, and the strategies behind their growth and acquisition. The conversation covers topics such as building scalable operations, the use of hybrid AI and no-code solutions, and the decision to sell the company.

In this episode of Confessions of a B2B Entrepreneur, join host Tom Hunt as he sits down with Kris Rudeegraap, founder and co-CEO of Sendoso, to explore his journey from non-technical founder to scaling a successful B2B gifting platform. Kris shares invaluable insights on founder-led sales, product marketing, and the effective use of AI in outbound sales.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Emily Dunlop, founder of The Good Marketing Club, about her journey from scaling a B2B brand from $2M to $45M ARR to launching her own venture. Emily shares valuable insights on brand building, the power of authenticity in business transitions, and how to stay true to your values while scaling.

In this greatest hits episode of Confessions of a B2B Entrepreneur, Tom Hunt is joined by David Heinemeier Hansson of 37signals (Makers of Basecamp + HEY). David shares his journey bootstrapping a business in the tech industry, debunking a few audience-building myths for marketers, how he overcame Apple's threat to launch Hey, and how he maximizes their profitability by selling a service rather than monetizing their products.

In this episode of Confessions of a B2B Entrepreneur, host Joran Hofman of Grow Your B2B SaaS Podcast welcomes Tom Hunt, Founder of Fame and a leading expert in B2B podcasting. Discover how to create a winning podcast strategy for your business, including tips on host selection, show positioning, content repurposing, and leveraging AI for maximum impact. Learn from Tom's experience in scaling both a podcast production company and his own successful show.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt sits down with Nick McLean, a partner at Four Pillars Investors, a private equity firm that buys companies between 20 and 100 million dollars in revenue. Nick shares his journey into private equity, the challenges he faced breaking into the industry, and how he built his own firm focused on acquiring and scaling businesses. He discusses the importance of understanding the numbers, building relationships, and developing a sophisticated sales and marketing approach. This episode is a must-listen for any entrepreneur looking to sell their business or scale their company to new heights.

In this episode of The Founder-Led Marketing Show, host Finn Thormeier interviews Tom Hunt, founder and CEO of Fame, a B2B podcasting agency. Tom shares his incredible journey of building a thriving business using the power of LinkedIn and podcasting. Discover how he organically grew his LinkedIn following from 25,000 to over 170,000 in just one year. Tom reveals his five-step strategy for creating viral posts, emphasizing the importance of persuasive writing, consistent engagement, and smart topic selection. He also shares the secrets behind his most successful posts, like the one that garnered 26 million impressions, and how he manages the overwhelming response. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your LinkedIn game and unlock exponential growth for your business.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Kevin White, the Head of Marketing at Common Room, to dissect the ever-evolving world of B2B marketing strategies. They'll explore the power of "signals" in the buying process and how to effectively align your marketing and sales efforts for maximum impact. With 15+ years of experience in both B2C and B2B marketing, Kevin delivers invaluable insights on adapting your approach to thrive in today's dynamic landscape.

In this episode, Larry Weidel interviews Tom Hunt, CEO of Fame, who shares his incredible journey from bootstrapping to $3.8M ARR. Discover how he built a thriving business using the power of LinkedIn and podcasting. Tom reveals his organic growth strategies, the importance of personal branding, and why every entrepreneur should consider starting a podcast. Unlock explosive growth for your business.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews John Ghiorso, founder of Orca Pacific, an Amazon-focused agency that he grew to 100 people and 8 figures before selling to Media Monks. John discusses the importance of having a niche focus for agencies, building a full-stack growth team, transitioning from a commission-based model to a retainer-based model, the challenges of the agency landscape, why agencies shouldn't sell their proprietary tech stack, and his decision to sell Orca Pacific.

In this episode, Tom Hunt delves into the recent acquisition of Lychee, a company specializing in AI-powered short-form video clip production. He shares his initial skepticism and the strategic considerations that led to the decision, including potential synergies and due diligence. Tom also discusses the integration plan, focusing on maintaining stability and prioritizing growth. He reveals the unique funding strategy employed for the acquisition and outlines future acquisition targets, emphasizing the importance of strategic fit and operational efficiency.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt sits down with Rob Moore, the Director of Progressive Property. Rob shares his incredible journey from building the UK's largest property training company to becoming a content creation powerhouse. Discover the secrets to successful co-founder relationships, learn how to leverage content for business growth, and gain a fresh perspective on money management. Rob challenges conventional wisdom and encourages listeners to take control of their financial future. This episode is a must-listen for B2B entrepreneurs looking to build strong partnerships, create compelling content, and achieve financial freedom.

In this episode, Tom Hunt discusses the anatomy of a viral LinkedIn post, sharing his secrets to achieving 70,000 likes and 10,000,000 impressions. Drawing from his experience of creating multiple viral posts, he outlines a six-step formula that focuses on strong copywriting skills, an engaged account, and a compelling image. He emphasizes the importance of a captivating hook, continuous learning and optimization, and the strategy of challenging obvious beliefs to spark engagement and attract comments from outside your network. Tom provides concrete examples from his own posts, including one that garnered 300,000 likes, and offers to help listeners who are willing to test his formula.

In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Jack Frimston, the Director of We Have a Meeting (WHAM). Jack, a sales expert who has successfully used cold calling and LinkedIn to generate leads for his business, shares insights on how to excel in sales. He emphasizes the importance of cold calling and provides tips on how to do it effectively, particularly highlighting the significance of the first 5 seconds of a call. Jack also discusses the impact of AI on the sales landscape and how to use it without sounding robotic or impersonal. He shares his journey in sales, including his experience in a boy band and on a cruise ship, before co-founding WHAM. The conversation also touches upon the importance of recruitment, training, and content marketing in the context of sales.

In this greatest hits episode of Confessions of a B2B Entrepreneur, we revisit a masterclass with Justin Rowe, the CEO of Impactable. Justin shares his inspiring journey from using LinkedIn for job hunting to building and selling a thriving LinkedIn-focused agency. He provides a detailed breakdown of his proven two-layer LinkedIn ad strategy, offering timeless advice for B2B entrepreneurs looking to leverage LinkedIn's power for business growth.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Shiv Narayanan, the Founder and CEO of How To SaaS, a strategic consulting firm that helps private equity firms scale their portfolio companies. Shiv, with his background as a marketing leader and experience in private equity, shares how marketers can become more valuable by tying everything they do to business outcomes. He explains how private equity firms approach value creation, emphasizing the importance of data-driven decision-making, financial tracking, and focusing on key value drivers like customer acquisition, expansion, retention, and referrals. Shiv also stresses the need for marketers to adopt a broader view of their role, understanding the overall business objectives and how marketing can contribute to every aspect of the company's growth and profitability.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Max van den Ingh, Founder & CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. They delve into Max's journey of building his company, exploring key areas like sales, finance, marketing, and operations. Max shares insights on their unique approach to brand building, niching down, and delivering high-value services. The episode also features a discussion on the importance of transparency, continuous learning, and staying ahead of the curve in the ever-evolving marketing landscape.

In this episode, Tom Hunt joins Mary Southern to share his inspiring entrepreneurial journey - from 17 failed businesses to building a thriving podcasting business. Tom reveals the invaluable lessons he learned from his setbacks and how he ultimately found success through unwavering focus on customer retention, identifying his niche, and strategically leveraging social media for impressive growth. He also offers actionable advice for aspiring entrepreneurs, emphasizing the importance of understanding your competition and delivering exceptional value to your customers.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Dave Kline, a former Bridgewater Associates employee who specialized in management. Dave shares his insights on recruiting top talent, employee-led one-on-one meetings, and the importance of clear communication in performance management. He also discusses his current business venture, a management training and coaching company he runs with his wife, highlighting their passion for helping managers succeed and their unique value as a husband-and-wife team.

In this episode, Tom Hunt joins Ryan Hogan to share his challenging experience of having his LinkedIn profile restricted and the subsequent battle to reclaim it. He discusses the impact this had on his business, Fame, and his growth strategies on LinkedIn. The conversation also explores Tom's entrepreneurial journey, highlighting the importance of resilience, clear messaging, maintaining a positive culture, and leveraging the flywheel concept for sustained growth.

In this episode, Tom Hunt and Eric Melchor discuss the journey of Fame, from its inception to its current success. The conversation highlights three key strategies for organically growing a LinkedIn profile. While these tactics can attract clients, Tom emphasizes their most significant impact: driving inbound applications from high-quality, value-aligned candidates - a crucial process for scaling a service business. Tom shares these powerful LinkedIn growth strategies, underlining their importance for B2B entrepreneurs looking to build strong teams and scale their companies effectively. The discussion also covers Tom's entrepreneurial journey and insights on growing a remote team.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Tony Jamous, a seasoned entrepreneur and the founder and CEO of Oyster HR. Tony shares his journey from scaling Nexmo, a mobile SMS company, to hundreds of millions in revenue before its successful exit, to his current venture in the remote work space. Oyster HR, Tony's latest company, is revolutionizing how businesses manage global remote teams and payroll. The discussion explores the parallels between his previous and current ventures, his implementation of Objective Key Results (OKRs) to align global teams, and his insightful perspective on work-life balance. Tony's experience offers valuable lessons for B2B entrepreneurs navigating rapid growth and international expansion in the evolving landscape of work.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Jesse Pujji, a seasoned entrepreneur who scaled Ampush to multi-million dollar success and now leads Gateway X. Pujji shares valuable lessons from his journey and discusses his latest venture, Growth Assistant, which has already reached $10 million in revenue.

In this episode, Parker Olson interviews Tom Hunt on his LinkedIn Live show. Tom shares the success story of his company, Fame, revealing how they've achieved growth with remarkably low finance costs. They discuss B2B entrepreneurship strategies and techniques for organic growth on LinkedIn, offering valuable insights for business owners and marketers.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Garrett Mehrguth, revealing the secrets behind building a $25 million agency.

In this episode, Tom Hunt and Tom Whatley discuss the secrets to growing a podcast without paid promotion. They share their experiences and strategies for finding a niche, attracting valuable guests, and maintaining consistency.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Luke Tobin as he shares his remarkable journey of transforming a mere £100 investment into a thriving agency that was eventually sold for an astounding £8 million.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt is joined by Lauren and Lara. Tune in to this engaging interview as Lauren reveals her Scale secrets.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Eli Rubel, where he candidly shares the jaw-dropping story of losing $200k every month and the surprising twist that led him to invest in pistachio farms.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Hunter Hammonds as he reveals Assembly's new HoldCo strategy.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Gavin Howarth as he shares his role in running the company and reinvesting profits for long-term growth.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Alan Pentz as he shares his remarkable journey of growing his management consulting firm from 0 to 20 million in revenue. Discover the different stages of growth, the challenges faced, and the strategies employed to overcome them.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Millie Tadewaldt as they dive into the world of physical gifts in marketing and sales and the unique culture at Brilliant that fosters innovation and creativity.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Carrie Rose. They discuss how she built her agency from the ground up, the importance of a search-first approach, and the power of personal branding.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Brett Williams as he shares his insights on using pricing as a marketing strategy and building a successful business.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Ash Jones as he shares Steven Bartlett's personal branding secrets.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt and Sophie Wade dive into the world of leadership, remote culture, and organizational effectiveness.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Tim Davidson as they delve into Tim's journey in the B2B space and his knack for creating funny and captivating content.

In this episode, Tom Hunt discusses the exciting rebranding of the podcast "Confessions of a B2B Marketer" to "Confessions of a B2B Entrepreneur" and gives an update on Fame, and his role there.

In this episode of Confessions of a B2B Marketer, Sam Dunning interviews Tom Hunt about the evolving world of B2B marketing. They delve into the shift from traditional methods to a new approach utilizing technology and platforms.

In this episode of Confessions of a B2B Marketer, Tom Hunt and Benny Rubin engage in a thought-provoking conversation about the relevance of cold email in today's business landscape.

In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Winnie Palmer and discusses how Seismic does B2B.

In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Robert Bolen and discusses the importance of attending sales calls.

In this episode of Confessions of a B2B Marketer, Tom Hunt and Jonny Ross unbox the secrets of how Strava does B2B.

In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Nathan Latka as he shares his "King-Maker Strategy".

In this episode of Confessions of a B2B Marketer, Tom Hunt and Anthony Pierri delve into the critical role of B2B homepages and what elements should be included.