AskAlyka

After 48 years and 18 stores, the Miss Maud brand is stronger than ever. The Queen of Cakes herself, Maud Edmiston, talks about her entrepreneurial journey, her challenges, customer service and the recent digital transformation of her business. For any questions or feedback perth@alyka.com.au alyka.com.au

#KILLACaseStudies Episode 81 Today we share a #KILLACaseStudy on how we achieved 70,000 more page views for the City of Stirling website (https://www.stirling.wa.gov.au). We go through 4 key methods including: 1. Accessibility 2. Information Architecture 3. User Interface Design 4. Interactive Design

#KILLACaseStudies Episode 80 Today we share a #KILLACaseStudy on how we achieved a whopping 120% increase in user engagement for our client, Wesbeam (https://wesbeam.com). We go through 3 key methods including: 1. User Research 2. Information Architecture 3. Case Studies

Website forms are one of the most important elements of a website. And the common marketing theory is that short forms always outperform long forms. But is this really true? We take a look at 5 case studies to see if the theory holds. For questions or to get in touch, hit us up on: - solutions@alyka.com.au - www.alyka.com.au

Events have one of the highest ROI's in marketing and we have experienced this first hand. We go through our top 6 tips for promoting a #killa event including: 1. Go bigger (it is almost the same amount of work organising a small event than a bigger one) 2. Create a strong theme and event title 3. Who and how to partner with other organisations 4. How to market your event to get people to come 5. How to minimise cancellations 6. How to retarget your attendants. For questions or to get in touch, hit us up on: - solutions@alyka.com.au - www.alyka.com.au

We've covered Google and digital marketing. In today's episode we cover our top 6 social media predictions for 2019 as the final episode in our top 2019 predictions series. We talk about the rise of: 1) Real time 2) Chat apps 3) Privacy 4) Video 5) Augmented reality 6) LinkedIn For questions or to get in touch, hit us up on: - solutions@alyka.com.au - www.alyka.com.au

Happy New Year! We kick of 2019 with our top 6 Digital Marketing Predictions for the year. We touch on: 1) Multichannel Marketing 2) Organic social channels dying 3) Video Marketing 4) Voice Search 5) Websites 6) AI and Chatbots www.facebook.com/Alykadigital www.instagram.com/alykadigital solutions@alyka.com.au

Merry Christmas to all our listeners! Today I talk about the Top Google Search Trends for 2018 and how you can apply this to your organisation. We talk about - Global trending topic searches - How to searches - Where is searches - What is searches Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital solutions@alyka.com.au

CRM's are powerful tools to manage your sales activities and sales team. We have been using Hubspot and it is amazing. In this episode we talk about the 5 reasons you must use a CRM like Hubspot and what it can mean for your business. Our top 5 Reasons for using a CRM like Hubspot are: - Visibility - Accountability - Intel - Personalisation - Automation Hit us up on: - solutions@alyka.com.au - www.alyka.com.au

We have spoken about Artificial Intelligence before but in this episode we reflect back on 2018 and look at how AI affected Digital Marketing as we predicted.

In this episode we’re sharing another podcast produced by our partners at Startup West, who chat with the incredibly busy and high achieving Dr Jemma Green from Power Ledger. If you are interested in the amazing world of blockchain, initial coin offerings (ICOs) and crypto, this is the podcast for you. Power Ledger’s ICO was the first in Australia and raised a staggering $34M last year.

Strategic Call to Actions guide your visitors through their conversion journey, whether they are downloading a form, making a purchase, or calling your business. In this episode we run through our Top 8 Call to Action tips on how to strengthen your CTAs across your website, social media posts and digital ads. Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

In this episode we run through three case studies on raw versus staged content. Whether you're running Facebook Ads, Instagram Ads, or even Google Ads, it's important to know what type of content works better in terms of engagement and lead generation. Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

In this episode we're taking a break from the usual and sharing a podcast produced by our awesome partners at Startup West. Charlie Gunningham and our very own Beth recently interviewed Dr. Marcus Tan, co-founder and CEO of Health Engine, Australia's number one health booking site with over 1M booking transactions per month. Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

The AskAlyka podcast has been running for over a year and we have learnt so much. In this episode we share with you our top 10 tips for podcasting based off our first hand experience. Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

In this episode, Brendan Cockram from Octavian Group shares some tips on how to sell a company using a live #KILLA case study on Beats by Dre. Apple bought beats for $3 billion but if they hadn't made certain mistakes, they could have sold it for even more. Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

In this episode we share with you a live #KILLA case study on Beats by Dre. We look at their marketing tactics and teach how to apply to the local market (Part 1 of 2)

Email automation is super important for maximising sales and leads. In this episode we break down our top 7 email automation strategies. Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

Beth and I love music and we use it in our digital marketing campaigns. I am passionate about merging non-work interests with work objectives. In light of this, I share a song that I wrote for a new digital marketing campaign we have launched. This episode is a bit of a #killacastudy but on one our own campaigns. In a few weeks, I will check back in to tell you guys and gals our results and learnings from the campaign. Enjoy!

This week Zion and Beth talk through some of the key findings from the Marin 'State of Digital Advertising 2018' report. You can find the full report here: http://www.marinsoftware.com/downloads/State-of-Digital-Advertising-2018.pdf

Today we take a dive into the often overlooked area of User Testing. With 88% of users saying they won't re-visit a site that's difficult to use, it's well worth your time to look into how easy your site is for all your users to navigate! We cover heaps of free and low cost tools that every organisation can use to do high quality but low effort user testing that stands to majorly enhance how usable your website is: - https://www.nngroup.com/ - UX research EXPERTS - https://www.invisionapp.com/ - Amazing Prototyping tool - https://validately.com/ // https://www.clicktale.com/ - User testing tools - https://www.luckyorange.com/heat-maps.php - Heat mapping Tool - https://www.optimalworkshop.com/ - Sitemap analysis tool - https://optimize.google.com/optimize/home/ - Awesome Google tool Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

Today we look at Beats By Dre in another #killacasestudy! They are dominating the landscape with their clever marketing. We look at their: - Influencer marketing strategy - PR Event marketing strategy - Storytelling strategy - Interactive social media strategy Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

Im excited to bring to you a KILLA CASE STUDY on Tesla Motors. Tesla Motors have been dominating the auto vehicle seen and a huge part of their success is their awesome marketing strategy. I explain the 3 ingredients of their marketing success with the last ingredient being the most important. Find out what the most important ingredient is and find out how you can apply some of these lessons to your business. Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

It's been a long time coming, but Facebook have finally made the massive change to their ad platform. They are no longer offering third party targeting options such as income and non-Facebook related behaviours. This will be massive hit to many marketers and business owners. But, despite the change, there are things that you can do to mitigate the damage and even come out on top. Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

Today, we look at the famous Red Bull and dissect why they are doing so well. Red Bull absolutely dominate the energy drink market and they do it with extremely clever marketing and branding. We look at the 4 elements of their marketing strategy including: 1) Clear brand values 2)Event marketing / PR stunts 3) Content marketing machine 4) Customer obsessed Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

Audio marketing is hitting the mainstream hard and in the form of Waze Local Ads and Spotify Ads. Beth and I talk about what it means for the marketing and business industry and how to use Waze and Spotify ads effectively as a marketer. We also reveal some really interesting findings of a recent Pay Per Click study. Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

This week on the AskAlyka podcast we're doing things a little bit differently! We are featuring a cross-over episode with Startup West, a brand new podcast about building great startups in sunny Western Australia with people who've been here and done it, or live here and are doing it! Alyka is a proud sponsor of Startup West and co-host Beth Caniglia features on both. Today you'll be hearing Episode 1 of the brand new show with Startup News' Charlie Gunningham and Beth talking to Yuuwa Capital director Matt Macfarlane and Spacecubed's Brodie McCulloch. Matt is a well known West Australian early stage VC and angel investor, and Brodie set up the first co-working space, Spacecubed, in Perth in 2012. Spacecubed has since opened new, expanded co-working spaces FLUX and Riff as well as the Plus Eight muru-D tech accelerator. To subscribe, review, like and share this new pod (support local!) check out the links below! Startup West Podcast: https://soundcloud.com/startupwest Website: https://www.startupnews.com.au Alyka/Zion www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

Di Wilcox was a single mother who created "The Magic Coat". https://themagiccoat.com The Magic Coat is a tool that has been developed to help create confident, calm and caring kids who know how to problem solve, feel safe and manage their emotions appropriately so that they have good mental health and well being. Di has won the following awards: - 2017 Rotary International Pride of Workmanship award - 2013 Momentums Most Inspirational Woman of the year award - 2012 and 2014 Top three finalist for the NewsCorp Pride of Australia Medal.

Welcome to our new series called #KillaCaseStudies where we look at a big business, take lessons from it and apply it to the local market. This week we take a look at Netflix! Netflix has been going from strength to strength each year with now 125 million subscribers and worth over $150 billion dollars. But in 2019 something is going to happen that will either make or break them. Find out in this episode. If you have a question or want to get in touch, find us on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

Happy 1 year of ask Alyka! 52 weeks, 52 episodes - I am so proud of our team. They say that the average life of a podcast show is 7 episodes and we have smashed that Over the past 52 episodes we have talked about everything from artificial intelligence to voice search and interviewed everyone from local WA business owners and shark tank celebrities to WA billionaire John Hughes. Watch this mashup of interviews, tips, chats and more over the past year of AskAlyka! www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

As of a few weeks ago, there’s a new player in the game - IGTV Today we’re going to talk about how it works, why it exists, how it’s disrupting the industry. *We take a look at Instagram and its history *How IGTV could work for local business *The downsides we see ahead *And some recommendations on how to use it Alyka/Zion www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

It’s time for Episode 50, boom. This week I sat down with the best portrait and headshot photographer in Perth, Bruno Kongawoin. I learnt a lot from Bruno just in the first few minutes, from how to pronounce his name to his incredible story of being an ex professional basketball player in the US - this guy is full of surprises. The best part of our chat is his journey to success. Bruno has trained with the best photographers in the world and has built a solid reputation in Perth as a photographer. Bruno is also another local LinkedIn influencer with 20k+ connections. I’ve linked Bruno’s LinkedIn and website below, and as usual any questions for me get in touch. To take advantage of special head shot offer use coupon code: Alyka200 Bruno LinkedIn: https://www.linkedin.com/in/bruno-kongawoin-5b218b70/ Website: http://lightbent.com/ Alyka/Zion www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

Hey everyone, we’ve got a gripping episode for you this week. Dino Pacella is a local Perth influencer who is also a BDM at Suncorp Bank and the mastermind behind the Ubervation web series. He also is the founder of the National Finance Brokers day, an Australian wide event that brings the minds of Australia's top banking executives together. I’ve met Dino a few times and this was my chance to ask him some of the burning questions I had about his career, his family and his Linkedin successes. Enjoy the episode and if you’ve got any questions for me or Dino, our contact info is below. Dino Pacella LinkedIn: https://www.linkedin.com/in/dinopacellaofficial/ Alyka/Zion www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

For anyone that’s a fan of Shark Tank you’re going to know the name Iris Smit. For those of you that don’t know, Iris is 23 years old, lives in Perth and successfully secured a $300K investment from Andrew a few weeks ago. Her product, a timesaving winged eyeliner stamp that girls across the entire world are going crazy for, so much so that in 3 months Iris made a quick $300k in revenue. Jason and I sat down with Iris and spoke to her about: - How she founded her business, - How she developed her product - Her marketing strategy - What it was like on Shark Tank - Her future plans & goals Have a listen and check out the Quick Flick below. The Quick Flick Website: https://thequickflick.com.au The Quick Flick Instagram: https://www.instagram.com/thequickflick The Quick Flick Facebook: https://www.facebook.com/TheQuickFlick As usual, any questions contact me below, www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au Follow Jason on Instagram here: instagram.com/jason.steel91

The time has come for Part 2 of our Influencer Marketing interview with Jason Steel. This week he’s asking me (Zion) about B2B Influencer Marketing to understand how this undervalued form of marketing benefits my business, generates quality leads and makes money. Jason and I talk about: - How B2B Influencer Marketing is different from B2C - What channels are good for B2B Influencer Marketing - How to create a niche, industry specific audience without boring people - How to grow and connect with your audience - Some tips for people wanting to become influencers in the B2B space Follow me on LinkedIn here: www.linkedin.com/in/zion-ong-40942817 Follow Jason on Instagram here: http://instagram.com/jason.steel91 Any questions get in touch below www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

This week, local Perth Influencer Jason Steel is back! We chat to him about his influencer story and how he uses influencer marketing to earn money. This is a two part podcast where part 1 covers the B2C market. In part 2, we will cover the B2B market, so stay tuned! Some questions we cover include: - Why would a brand use influencer marketing? - How do they approach you? - What gets your attention? - Will they have to pay? - How collaborative are your deals? Do the brands dictate what happens or do you get a say? - What sort of collaborations can brands do? - How do you overcome challenges such as a brand wanting something that doesn’t suit your personal style etc? - What results can the brands expect? - What’s the key to your collaborations, is it timing, content, etc? - What are your success stories? - Do you have any tips for people wanting to become influencers or any brands that are wanting to engage with influencers but don’t know how to do it? - Any tips on how businesses should use influencers? - The power of the #Perthisok hashtag You can follow Jason here - www.instagram.com/jason.steel91 If you have any questions for me (Zion) get in touch below www.facebook.com/Alykadigital www.instagram.com/alykadigital www.linkedin.com/in/zion-ong-40942817 perth@alyka.com.au

This week AskAlyka is going bicoastal and we’re interviewing Ingrid Thompson from the eastern states. Ingrid owns a business called “So You Want to Start a Business” and is a leading business coach that, empowers and mentors budding entrepreneurs. She is also an author with a highly anticipated upcoming book release! (info below). Essentially, if you’re thinking about starting a business then episode 45 is for you so listen up. From her first business of finishing jigsaw puzzles for ice cream at the age of 10 through to now, Ingrid has a long list of successful accolades. She has her business, a successful podcast and an upcoming book release, so it’s safe to say that you won’t find better information about starting a business anywhere but here. Have a listen and get in touch with myself (Zion) or Ingrid below - and don’t forget to pre-order Ingrid's upcoming book! Ingrid Thompson Podcast: http://apple.co/1KpNm3L LinkedIn: https://www.linkedin.com/in/ingridthompson/ Facebook: https://www.facebook.com/GrowingBusinessesHealthier/ Website: www.healthynumbers.com.au Pre-order her book in Australia from Booktopia: http://bit.ly/2HmHlbH Pre-order her book worldwide on Amazon: http://amzn.to/2Hl3PtS Ask Alyka - Zion www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/ perth@alyka.com.au

This week's episode is a little different...we’ve made a technical error and my (Zion’s) voice isn’t as clear as it usually is. But don’t worry, Dillon sounds perfect and the episode is jam packed with useful information. That aside we’re excited about this pod because after weeks of tough internal negotiation we managed to pin down Dillon - our very own ex Google employee and talk about everything that’s been going on in the world of search including: - Our reliance on Google - Our attention span to online content - How we’re using real life phrases to search - Keyword tips you need to know Plus if you’re a good listener and you make it all the way to the end you will get Dillons step by step guide on how to plan an awesome search campaign. As usual thanks for listening and if you’ve got any questions, get in touch with the below. www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/ perth@alyka.com.au

GDPR, it’s all over the news right now but what the heck is it? The EU’s new General Data Protection Regulation (GDPR) comes into effect on May 25th 2018 (aka - this week) and it’s a pretty confusing thing. So because of this, episode 43 is all about debunking GDPR to help you understand what it is and how you can take action to protect your businesses data. Enjoy this weeks podcast and if you have any questions, please get in touch on any of the following. As usual, any questions for me get in touch below www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/ perth@alyka.com.au

42 weeks ago we uploaded the first episode of Ask Alyka and since then over the last 10 or so months we’ve religiously uploaded a new episode every Tuesday. From doing this I’ve learnt so much. From mastering the art of preparation to audio equipment, editing techniques and production value there’s no better time to bring my co-producer Jason out from behind the scenes of the Ask Alyk curtain. I sat down with Jason and we spoke about everything we have learnt so far. From the initial outset of creating the Ask Alyka brand to editing and producing your favourite weekly podcast. If you’ve ever wanted to start your own podcast or have been curious about how we’ve been able to get our weekly episodes done without fail, this podcast is for you. As usual, any questions for me get in touch below www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/ perth@alyka.com.au Or if you have any questions for Jason, follow him on Instagram and get in touch here: www.instagram.com/jason.steel91

This week we’re talking about the importance of Online Authenticity because when it comes to the content you’re putting out there, authenticity rules. From Linkedin to Facebook, Instagram, Google and everything in between if you’re not being authentic you’re damaging your business. Your audience is clever and they aren’t interested in “fake news” so when you’re posting non-authentic content (like stock images) it will not only affect how many ‘likes’ you get but also your leads and sales. What we talk about - Authenticity on LinkedIn and how Chris Bates is owning the game - Zion and Beth’s personal experiences across the major platforms - How Google loves authenticity when it comes to SEO As usual if you have any questions hit us up on the following www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/ perth@alyka.com.au

It’s the moment you’ve all been waiting for...our full length exclusive interview with the Perth car king himself, John Hughes. We’re not going to give too much away because this is our best episode of #AskAlyka yet but to give you a taste of what’s to come we dove head first into topics like: - John’s upbringing - His most successful achievements and his hardest lessons - His views on younger workers Get your headphones ready and clear your calendar because this episode is a must watch! If you have any questions for us get in touch with any of the below www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/ perth@alyka.com.au

Yes listeners you're right. That is the voice of local Perth businessman and superstar car salesman John Hughes. We were lucky enough to sit down with him exclusively and ask him some of the tough questions about business and his life. Stay tuned for the full episode coming out on Tuesday next week.

The tables have turned this week and I’m being interviewed by Janine Leafe, Dino Pacella and Bruno Kongawoin for the 1st episode of their webseries, Perth Linkedin Success Stories. We all know that Digital Marketing is my game and it was great to sit down with these 3 and talk about how I’ve been using my personal Linkedin to generate leads and exposure for my business, Alyka. We talk about: - The best type of content to generate for LinkedIn - My latest music video - Effective LinkedIn business strategies - Who you should be connecting with Make sure you follow Janine Leafe, Dino Pacella and Bruno Kongawoin on Linkedin. As usual, if you have a questions you can ask us through: www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/ perth@alyka.com.au

Following on from our Cambridge analytical podcast a few weeks ago, Mark Zuckerberg has since testified at a congressional hearing, answering questions about the Cambridge Analytics breach and Facebook’s user privacy crisis. Since this hearing the Facebook platform is making some major updates that could affect how your business generates leads and how you make money. What we talk about: - Facebook Removing 3rd party data targeting - Google updates - Infinite scroll - Mobile first indexing Listen to episode 38 now to find out what these updates are and how you can protect yourself. If you have any questions, get in touch with the below zion.ong@alyka.com.au www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/

Celebrities vs Influencers: What’s the Difference? Both have ‘celebrity’ status that comes from being recognisable but the key differences are clear: - Influencers don’t show up on TMZ or commercial television. - Influencers are self-built from using social channels (Facebook, Instagram & Youtube) - Celebrities are built up by exposure on traditional channels (television, movies & radio) It’s essentially a question of mass reach versus mass impact. Celebrities carry weight across a wide audience, influencers carry weight on a specific subject within a specific audience. In Episode 37 we’re digging deeper into the celebrity/influencer world and talking more in depth about their differences, what potential benefits they can bring to your business and how you can leverage their platforms to bring you more leads and sales. Both have the potential to bring huge advantages to your business but they also require very different approaches. If you have any questions or want to learn more about how we can connect your business with the right influencers then get in touch below. zion.ong@alyka.com.au www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/

When David Zucaro started his business (Teck Global) his first decision was the hardest, should I sell my home to fund the deal of a lifetime or turn it down? Ultimately he made the risky decision to sell his home and the rest is history. Listen to episode 36 of #AskAlyka now to hear David’s story and if you have any questions get in touch with him below: Email: dave.zucaro@teckglobal.com.au Phone: 6166 7202 Get in touch with Alyka: zion.ong@alyka.com.au www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/

This scandal is all over the news right now so it’s time to cut to the chase. Episode 35 has everything you need to know about the Cambridge Analytics scandal. What happened? Why did it happen? How did it happen and what’s next? Facebook’s data collection capabilities aren’t a secret and any marketing manager/business owner/Gen Y member knows that this data is the key to a successful campaign. But morally, how far can you use this data for your own benefit? Listen to the podcast and find out, or get in touch below. zion.ong@alyka.com.au www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/

In this week’s episode we’re focusing on where you get your news from, how to filter out bad sources and how to receive a balanced worldview. We have all seen the over exaggerated news headlines that are laced into our daily Facebook feeds, but what credibility do they have? Are these statements backed up with real data? Click play and find out how to determine if the news stories you’re reading come from reliable and credible sources. If you have any questions or want some tailored advice - get in touch below. zion.ong@alyka.com.au www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/

This week you’ve got me (Zion) all to yourself (lucky you). Episode 33 is exciting because I just finished up an awesome meeting with my digital marketing team about what’s going to happen with SEO in 2018. This year there are two key points that every business should be focusing on when it comes to their SEO. 1 - Personalisation 2 - Features snippets. Listen to the pod to find out what these mean and how to create a plan to implement them but of course...if you get stuck, send me a private message. If you have any questions or want some tailored advice - get in touch below. zion.ong@alyka.com.au www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/

Mark Pownall has been with Business News WA (the largest business media group in WA) for 18 years now and in that time he’s seen first hand the changes technology can bring to an industry. Initially employed as a newspaper editor (yes, newspaper) he climbed the ladder and is now the CEO of Western Australia's leading business news service. We talk to Mark about the following; - When you were offered the CEO position of Business News, what was your reaction? - You have worked your way up into your position now but what was your first ever job? - When you came into the role, what direction did you want to take with the company? - You have been with Business News for 18 years. What was it like then compared to now? - What advice would you give to your 20 year old self now if you knew that your 20 year old self wanted to be a CEO one day? - What are you most passionate about in your role? - What are you least passionate about? - What CEO’s do you respect most? Listen to the podcast and if you have any questions - get in touch below. www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/ perth@alyka.com.au