Podcast appearances and mentions of Darren Woolley

The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who's been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3.Darren unpacks the latest State of the Pitch 2025 Report by TrinityP3, revealing why things have actually gotten worse in 2025 - and what both marketers and agencies can do to fix it. Read the State of the Pitch 2025 Report.Key Takeaways:The most common pitch mistakes made by marketers - and how to avoid themWhy cost-cutting is undermining agency performance and client outcomesThe real-world impact of involving too many agencies in a pitchHow AI and automation are being overpromised in the pitch processEffective ideas to create a more respectful, effective and sustainable approach to pitchingGuest:Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director.You can follow him on Instagram [@_trinityp3_], LinkedIn, or find out more on his website.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Joining me this week is Founder and Global CEO of Trinity P3, Darren Woolley. Darren has been leading the marketing management consulting industry for over 20 years, helping marketers and advertisers maximize the value of their marketing budgets. With a background in science, advertising, and creative direction, Darren has a unique perspective and expertise in marketing strategy alignment, marketing procurement, marketing sustainability, marketing technology, media transparency, and agency selection and management. Darren works with more than half of the top 100 advertisers, as well as global clients across Asia, Europe, and North America, to deliver measurable results and competitive advantages. Darren also commits an increasing amount of his time advocating for corporate inclusion as a business necessity in today's world where consumer engagement is key. Darren adds his perspective today on the debate on whether DEI needs a rebrand, and if so what that would look like. In the world of corporate diversity and inclusion biases are vulnerable to override data when it comes to taking action and remaining accountable for DEI outcomes. We don't always do what we should even though we know it's the right thing. We are human. Darren and I talk DEI against the backdrop of our own human nature and work through new ways to motivate ourselves towards change for good in our workplaces.

Tom Fogden, Editor at B&T interviewed TrinityP3 founder and global CEO Darren Woolley on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren's almost 25 years as a pitch consultant managing pitches for clients worldwide. The online event saw dozens of marketers, agencies and procurement people asking questions about how they can improve the pitching process. Tom and Darren covering everything a marketer or procurement person needs to consider to run a successful pitch to hire your next agency. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the importance of clear objectives and effective feedback.Read the report: The State of the PitchGuest:Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director.You can follow him on Instagram [@_trinityp3_], LinkedIn, or find out more on his website.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters.  One of the examples discussed was the recent appointment of The Monkeys, part of Accenture Song, to the NRMA account to manage their advertising and transform their CX.  While not sharing any confidential client insights, he shared significant personal insights into marketers' changing needs and their impact on the agency world. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia's and APAC's leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Run from June to December last year, the report makes it interesting to read what is going on and what is going wrong with pitching. In this podcast, TrinityP3 Consultants Kylie Ridler Dutton, Lydia Feely, Ellie Angell, Anton Buchner, and Nathan Hodges join host Darren Woolley to discuss the State of the Pitch in Australia. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Today's conversation offers a depressing picture of how little progress the communications industry has made compared to other industries in making adland a safe environment for women.The discussion, convened by Unmade's Cat McGinn, features Jasmin Bedir, Darren Woolley and Liam Walsh. A key question: are the industry's male executives putting career expediency ahead of doing the right thing when they see a problem?Bedir is CEO of creative agency Innocean and founder of campaign group Fck the Cupcakes.Woolley is founder of marketing consultancy Trinity P3. In 2022, he began to invite the bosses of agencies participating in marketing pitches run by his company to sign a statutory declaration on their “status and processes regarding workplace bullying, harassment and assault”. It also asks agencies to confirm they do not used non-disclosure agreements to stop women from talking about their bad experiences. While most independent agencies choose to sign, “virtually all” holding companies have found reasons to avoid doing so, Woolley says.Walsh has worked in a number of big roles across adland including running Facebook ANZ and Amobee, and national sales director of Fairfax Digital.According to Bedir: “I see a lot of agencies literally pretending that they are so super diverse and or they're so in favor of gender equality and then I look at the gender pay gap.“Agencies are so good at this ornamental window dressing. They're all talking the talk.”She adds: “I see little pockets of progress. But I think for a very long time this industry has been really good at virtue signalling and pretending that our houses are in order. Winning diversity awards and all these things that look on a surface level all good. But I think they're all artificially created and it's not really what's underneath.”One of Woolley's concerns is that when holding companies refuse to sign statutory declarations - instead sending through documents about their policies - he cannot be certain what he is recommending to his clients when he assists them with a pitch. “It means that every every week, every month that we're running another pitch, We're potentially recommending an agency where employees will be harassed, bullied or even assaulted. And how do I feel about that? I don't have any legal responsibility but I certainly feel a deep moral responsibility and ethical responsibility for doing that.”On the topic of virtue signalling, Walsh warns that the private conversations of some male executives in the industry are far less progressive than what they say in public fora. He says: “I hear conversations where men still talk about women and how they look.”Woolley warns: “I have to tell you it is fear that stops particularly men standing up even when they know something is going to be good for everyone and particularly the women they that they work with and and colleagues. But they don't want to rock the boat.”On the topic of why the trade press does not speak out more, Walsh reveals: “I've heard too many conversations where the person who pays for the ad has said we'll stop running ads with that trade publication for what they said.”Editing of today's audio content was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.mediaWe'll be back with more tomorrow.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Effective marketing strategies align with business objectives, ensuring a seamless connection between brand goals and consumer engagement. Successful strategies leverage a mix of creativity, data-driven insights, and adaptability to thrive in the dynamic landscape of the market. In this episode of The Brand Called You,  Darren Woolley, the founder and Global CEO of TrinityP3 Marketing Management Consultancy shares some insights and secrets of the evolving world of marketing and advertising.  [00:32] - About Darren Woolley Darren is the founder and Global CEO of TrinityP3 Marketing Management Consultancy.  He's an Editor-At-Large at MediaWeek, Australia. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

David Little is a Marketing Procurement specialist with almost two decades of experience. With a Bachelor of Mechanical Engineering from the University of Strathclyde, David entered procurement sourcing mechanical and electrical engineering hardware. When TrinityP3 founder, Darren Woolley first met David, he was procuring ‘point of sale' refrigeration before being thrown in the deep end of the pool as the Procurement Category Manager for Marketing Services and Sponsorship. Now, almost twenty years from that first encounter and many years of following his progress and achievements in marketing procurement globally, who better to talk about the transformation of procurement and the role of procurement in the transformation of marketing than David Little. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

With dentsu now seemingly having its executive team in place, Darren Woolley, Damian Francis and host, Calum Jaspan discuss whether a holding group has splashed out on so many senior hires in a single year, and how that will play out moving forward (02:28). Plus, Initiative's chief strategy officer Chris Colter wraps 2022 in TV, who won, what media buyers are looking at, and what's getting ratings next year (27:35). 

Josh Butt is the Founder and Executive Producer of Audio Content Agency Ampel. In this three part series of Managing Marketing, the team at Ampel take Trinity P3 Founder and CEO Darren Woolley on a journey through the state of sound. Audio on demand has had exceptional growth between 2014-2022 with the huge success of podcasts and radio station's acceptance of audio on demand technology. Marketers have noticed -- and audio advertising, both radio and podcasts, have started to become a common part of the marketing mix. As Josh Butt and Darren Woolley discuss, audio advertising has been around for 100+ years, and jingles, audio logos and sonic identifiers have long been used to influence consumer behaviour. Everyone knows that a great song on the radio or a memorable jingle can trigger the brain to feel, remember and to transport us to a past memory. So why aren't brands leveraging this psychological trigger to build better connections and relationships with their customers?    In this introduction to a 3 part series focused on audio for brands, and the people who are tasked with growing them, Ampel founder and EP Josh Butt takes Darren on the journey of creating  a great brand sound - from the audio logo, to the music and sound mnemonics.   Ampel creates the brand sound for Trinity P3, and extends it into the Managing Marketing podcast through an interactive demonstration. Along the way, Josh will share some favourite jingles, some audio work he wished he did, Sonic ID and sounds to surprise and delight.    With thanks to Josh Butt, Michelle Lomas, Stuart Buckland, Lauren Deighton, Tania Peres, Justin McArthur, Luke Sewell, Brittany Frappell and Sez O'Neill from Ampel If you are interested in finding out more about what a professional audio channel can do for your company,  visit ampel.com.au or email us at hearhere@ampel.com.au Thanks to Melod.ie for their music. Recorded at King Sound Studio with thanks to Joe Lewis.   References: Audio was first recorded via an oil lamp, a French inventor Edouard-Leon Scott de Martinville, who etched visual sound waves onto paper covered in soot and smoke from a burning oil lamp via a device called a phonautograph. https://www.classicfm.com/discover-music/latest/oldest-recordings/ 1888 Arthur Sullivan - first etched music on phonograph This is the earliest recording of music known to exist. In 1888 a recording of Arthur Sullivan's song 'The Lost Chord' was etched onto a phonograph cylinder. https://www.youtube.com/watch?time_continue=12&v=Lv7i-gkSWn0&feature=emb_logo&ab_channel=d60944 Sullivan was quoted as saying: "I can only say that I am astonished and somewhat terrified…at the wonderful power you have developed, and terrified at the thought that so much hideous and bad music may be put on record forever."If only he knew what would come with radio advertising. WEAF Radio New York was a radio station that AT&T's only goal was, was to trade time for money - a radio phone booth that created the financial model for radio stations and the first thing broadcast was an ad. For a property development in Jackson Heights New York. Recreated on New York's WEAF's 30th anniversary - https://drive.google.com/file/d/1d6GIw7f_ZulARlfj8RcEcl-JRRaweAsM/view?usp=sharing NBC Chimes 1933 First recording - Indigenous Corroboree 1901-1902 ABC Radio - 1943 Fanfare Recording War of the Worlds Older Radio Ads in Australia Mojo Toyota Forklift jingle 3AK Footy Sonic Branding NPR / 20khz (HBO 2.0) EA SPORTS Streaming services Netflix 2019 Tudum (Italy) McDonalds Martin Molloy 3D Radio Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

In the boardroom, the marketers' numbers are likely the least trusted, Brodie Arnhold, Chair of iSelect, Endota, says. Why? It was a “cost line without the accountability”. In his experience, adding up the sales, PR, and marketing figures, “the company should have been about eight times the size it really was. That always left with this kind of funny feeling of mistrust,” he says. Hence, he's invested in Mutiny, an Australian company shaking up how marketers use econometrics, with AI and cloud processing, to demonstrate return on investment. “Whoever can prove their budget's worth is going to be the one who keeps it in a recessionary environment,” co-founder Henry Innis says. Marketers can turn procurement enemies into allies with the right data, TrinityP3's Darren Woolley says.See omnystudio.com/listener for privacy information.

This week we talk to Global CEO and Founder Darren Woolley who runs Marketing Management consultancy TrinityP3. Darren advises clients and agencies on how to build better relationships and better performance using a range of tools, systems and strategies he and his team have been practicing since 2000. We talk about marketing trends, agency models of the future, accountability and attribution and the role of media. This is a good one. Enjoy. Show Notes: To find out more about Darren and what he and his TrinityP3 team does visit: www.trinityp3.com To contact Darren Woolley directly and talk about how to improve client-agency performance email: darren@trinityp3.com Want a FREE copy of “How To Master Rural Sales” Ebook? Help yourself here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here For more on us, what we do and who we work with: www.agrarian.co.nz

This week's Mumbrellacast sees a full house, with Darren Woolley also joining host, Calum Jaspan to discuss a busy week in the media and marketing industry, with topics including Lisa Ronson exiting Coles, Crikey facing off with Lachlan Murdoch, back to work debates, financials chats on SWM and the holdcos, plus senior hires across the industry.

Australian marketing veteran, Darren Woolley, shares his experience and observations on how the best performing organisations select the right agency for their needs. Guest: Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director. You can follow him on Instagram [@_trinityp3_], LinkedIn [https://www.linkedin.com/in/darrenwoolley/], or find out more on his website [www.trinityp3.com].  Additional Resources: Marketing Mentors: ​​https://www.trinityp3.com/marketing-mentors/ (https://www.trinityp3.com/marketing-mentors/)  Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ (https://www.linkedin.com/in/jameslawrenceoz/)  Smarter Marketer Website: https://www.smartermarketer.com.au/ (https://www.smartermarketer.com.au/)  Rocket Agency Website: https://rocketagency.com.au/ (https://rocketagency.com.au/)  Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/mycompany/?viewAsMember=true (https://www.linkedin.com/company/rocket-agency-pty-ltd/) Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg (https://amzn.to/30O63kg)  Kindle: https://amzn.to/2ZqfCWm (https://amzn.to/2ZqfCWm)  About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

On this week's Mumbrellacast, Andrew Banks and Trinity P3's Darren Woolley join host, Calum Jaspan to discuss the industry trends emerging from the financial reporting season (01:22). Plus, interviews with NAB's head of brand, Faycal Ben Abdellaziz (11:38), and CHEP Network's Justin Hind (22:14).

On this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss early observations from the first two radio surveys of the year (01:23). Plus Trinity P3' CEO Darren Woolley joins to talk creative decoupling and in-housing after Woolworths partnered up with Hogarth (18:55), and national sales director at Seven West Media, Natalie Harvey chats about the network's key investment strategies across 2022 and 2023 (18:55).

This podcast presents a cross-industry discussion on pitching, with IAG's director of content and customer engagement, Zara Curtis, Thinkerbell Sydney GM, Katie Dally, and Trinity P3 founder and global CEO, Darren Woolley presenting their perspectives on the current state of play, what needs to change, and what a realistic starting point can be.

Have you been in a boring presentation, wearily watching slide after slide? Listen to hear marketing guru and friend of Anecdote, Darren Woolley, unpack brand storytelling. The post 083 – Corporate Storytelling—Brand communication with Darren Woolley appeared first on Anecdote.

Daniel catches up with Darren Woolley, Founder & Global CEO of Trinity P3. With offices in the USA, Europe and Asia, Trinity P3 is a Marketing Management Consulting Company that helps businesses all around the world improve their marketing output. With a background in analytical science & creative directing, Darren has created an industry leading service over the past 20 years.   Daniel & Darren discuss how to innovate and pivot your business with a customer centric approach, reflecting on market transitions and the opportunity that lies in economical changes.

Each week on "Marketing for Your Future," our hosts talk to experts in the marketing industry. Today, Mike White sat down with Darren Woolley from TrinityP3.To learn more check out https://www.trinityp3.com.

Where is the Profit in your Purpose, Passion and Potential? Join me on today's episode as Darren Woolley, Founder & Global CEO of Trinity P3 Marketing Management Consultants, shares how  five-principles of turning your purpose into a thriving business can improve performance. With a background as a medical scientist and a career in creative advertising, Darren and his team have developed a qualitative and quantitative approach to measuring marketing, media and advertising with the intention of maximising performance.  His purpose is simple: to help people achieve commercial purpose through creative process. Follow TrinityP3 on Instagram. Ignite Your Passion. Text Kylee Stone +61-434-079-807, book a consultation online, check out our transformational programs at The Performance Code and follow The Uncharted Leader on Instagram. Proudly supported by TrinityP3 Global Marketing Management Consultants.

Darren Woolley is Co-founder and CEO of Trinity P3. He spent 15 years as a copywriter including working as a Creative Director at JWT. Then he decided to help marketers make smarter decisions with their marketing. A big part of his work focuses on helping marketers hire agencies and fix relationships with their existing agencies. In this chat, we ask whether procurement or pitch consultants have hurt the industry the most, how agencies make money from employee salaries, as well as different ways agencies can charge for their work. You can find Darren's company and articles here: https://www.trinityp3.com/ And his LinkedIn here: https://www.linkedin.com/in/darrenwoolley Sweathead strategy classes are in session: http://courses.sweathead.co

To celebrate today’s 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the founding and development of TrinityP3 from his time as Creative Director at JWT to the founding of P3 and the development and expansion of company to Asia then Europe and the USA, the name change to TrinityP3 and the lessons and challenges along the way. https://www.trinityp3.com/2020/01/twenty-year-history-of-trinityp3/

With pitching, procurement and transparency back on the boil, Mi3’s Executive Editor Paul McIntyre talks to former Commbank media GM Jen Davidson, now at Tumbleturn Media, Trinity P3’s Darren Woolley, Slingshot’s Simon Rutherford and Brand Traction’s Jon Bradshaw about hollow claims and meaningful change.

In this week's Mumbrellacast we tackle everything from Henry Tajer's return to agency side, to toxic brands which agencies won't even pitch for. Client-agency relationship expert Darren Woolley joins us to break down a bunch of new industry marriages: Is it a match made in heaven for Tajer and DAN? Can Clems Sydney effectively rebrand [...] The post Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer's latest big move appeared first on Mumbrella.

Joining Andrew Birmingham is Trinity P3 chief, Darren Woolley and Pepper IT managing director, Ryan Shelley. They discussed how leading organisations utilise social channels and the need to be prepared for bad press.

Joining Andrew Birmingham is Trinity P3 chief, Darren Woolley and Pepper IT managing director, Ryan Shelley. The trio discussed how leading organisations utilise social channels and the need to be prepared for bad press.

Australian-based marketing management consulting firm TrinityP3 has built a global footprint off the back of a consistent social media and content marketing effort, with a hefty dash of 'earned media' thrown in for good measure. In this episode of the PR Warrior Podcast, TrinityP3 founder Darren Woolley takes us behind the scenes of how he approaches the content publishing process, which mediums he uses and how social media fits into the marketing equation. It's a great case study of persistence. Darren had been blogging since the mid-2000s but five years ago became a lot more strategic in his content marketing and his efforts have paid off big time. In 2007, the TrinityP3 website was attracting just over 3000 unique visitors per year in what is a very niche B2B field; in 2016, this figure hit 200,000 - a jump of some 7000 per cent in traffic!  Meanwhile, the business continues to power along. Today, TrinityP3 has over 30 consultants around the world and offices in Australia, Singapore, Hong Kong, London; at time of recording, Darren was in the final stages of negotiating a joint venture in the US. This episode will be of particular interest to leaders of professional services firms who want to better understand how blogging and social media can help drive global exposure and growth for their business over time. Darren Woolley, Founder and CEO, TrinityP3

We talk to Darren Woolley, Founder of TrinityP3 and Chair of the Australian Marketing Institute.

  From outbound marketing to inbound marketing, Darren Woolley shares his story about how he increased traffic to his Website and doubled the size of his business. He shares tips on the future of marketing and branded content. newsmodo.com

In the previous episode of Reputation Revolution (ep 67) our interview guest, global thought leader Darren Woolley, was effusive in his praise for Mike Morgan, a founder and director of New Zealand based SEO consultancy, High Profile Enterprises. So we decided to get Mike on the show to explain the role he has played in not just building Darren's professional personal brand on a global basis, but how it led to a doubling of revenue for Darren's consulting business, TrinityP3. In this episode Mike discusses why search engine optimisation, social media and content marketing are important for personal brand-based businesses, and why giving away your knowledge - your 'secret sauce' - is such an effective strategy. Mike explains why it's important to create content for humans first, (search engine) robots second, the role Google+ plays in the SEO process, and why long-form blog articles tend to be shared with more frequency than their short, pithy counterparts.  

Darren Woolley is the founder of global consulting practice TrinityP3. He has also stamped his authority in the arena of marketing management, an industry niche he helped develop over the past decade. Darren does everything right when it comes to personal branding. He blogs, tweets, publishes books, speaks, builds relationships with journalists and influencers AND he has a point of view (and isn't afraid to express it). If you want to know what it takes to become a genuine thought leader in your industry, you won't want to miss this interview with Darren Woolley! He lays out his blueprint, and throws in some tasty stories and insightful advice as well.